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  • New Release of Oracle EPM (Enterprise Performance Management)

    - by Theresa Hickman
    I'm a huge fan of Hyperion products and consider Hyperion to be one of the best acquisitions Oracle has made in terms of applications. So I am really excited to talk about their latest release, Release 11.1.2 of the Oracle EPM System. This is EPM's largest release in 2 years, and it's jam-packed with new modules and features. In terms of brand new products, there are three: 1. Public Sector Planning and Budgeting meets the needs of public sector agencies, higher education, governments, etc. that have complex budget requirements. It supports position or employee-based budgeting and integrates with MS Office and your ERP ledgers to perform commitment control. 2. Hyperion Financial Close Management is a complete financial close solution that orchestrates the entire close process from subledgers and general ledger to financial reporting and disclosure submissions. And of course, it is integrated with GL systems and consolidation systems. I saw a demo of this and it looked pretty slick. They have this unified close calendar that looks like a regular calendar that gives each person participating in the close process a task list. It comes with a Gantt chart that shows the relationships and dependencies among closing tasks. There are dashboards to allow you to track the close progress and completion of tasks as well as perform trend analysis and see how much time is being spent on different activities in the close process. This gives you visibility that you never had before to understand where the bottlenecks are and where improvements could be made. I think what I liked best about this product was that it provides a central place for all participants to communicate their progress. When I worked as an Accountant, we used ad hoc tools, such as spreadsheets, Word documents, emails, and phone calls during the close process. I like the idea of having a central system to track the overall progress as well as automate the entire financial close process. Who knows, maybe Accountants won't have to revolve their lives around the month end close anymore with a tool like this. Those periodic fire drills can become predictable, well managed processes. 3. Disclosure Management is an out-of-the-box, pre-packaged XBRL solution to meet statutory reporting requirements. This product is really going to help companies improve the timeliness of producing financial reports. Reports can be authored using MS Word and Excel and then XBRL instance documents can be produced with its embedded XBRL tags. It even supports footnotes and disclosures of non-financial information. With a product like this, companies no longer have to outsource their XBRL filing; they can bring it back in house to save costs and time. In terms of other enhancements, they have ERP Integrator that provides integration and drill downs from Hyperion products to source systems, such as Oracle E-Business Suite, PeopleSoft, and SAP. No other vendor offers this level of integration. There's also a new product that links Oracle Essbase directly to Hyperion Financial Management for internal financial reporting, and new integrations between Hyperion Financial Management and Oracle's GRC products. They also improved the usability of Oracle Hyperion Planning. They made it much easier for end users to use the system via the web or via MS Excel when submitting plans and budgets. It is also integrated with intelligent approval workflows that are data-driven, user-configurable, and scenario-specific to efficiently streamline the budgeting process. Here's the press release from April 7, 2010. Here's the pre-recorded web cast where you can see the demos. Just register and watch the hour long presentation. And finally, here's the newsletter

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  • 2012 Oracle Fusion Innovation Awards - Part 2

    - by Michelle Kimihira
    Author: Moazzam Chaudry Continuing from Friday's blog on 2012 Oracle Fusion Innovation Awards, this blog (Part 2) will provide more details around the customers. It was a tremendous honor to be in single room of winners. We only wish we could have had more time to share stories from all the winners.  We received great insight from all the innovative solutions that our customers deploy and would like to share them broadly, so that others can benefit from best practices. There was a customer panel session joined by Ingersoll Rand, Nike and Motability and here is what was discussed: Barry Bonar, Enterprise Architect from Ingersoll Rand shared details around their solution, comprised of Oracle Exalogic, Oracle WebLogic Server and Oracle SOA Suite. This combined solutoin enabled their business transformation to increase decision-making, speed and efficiency, resulting in 40% reduced IT spend, 41X Faster response time and huge cost savings. Ashok Balakrishnan, Architect from Nike shared how they leveraged Oracle Coherence to analyze their digital "footprint" of activities. This helps them compete, collaborate and compare athletic data over time. Lastly, Ashley Doodly, Head of IT from Motability shared details around their solution compromised of Oracle SOA Suite, Service Bus, ADF, Coherence, BO and E-Business Suite. This solution helped Motability achieve 100% ROI within the first few months, performance in seconds vs. 10's of minutes and tremendous improvement in throughput that increased up to 50%.  This year's winners by category are: Oracle Exalogic Customer Results using Fusion Middleware Netshoes ATG on Exalogic: 6X Reduced H/W foot print, 6.2X increased throughput and 3 weeks time to market Claro Part of America Movil, running mission critical Java Application on Exalogic with 35X Faster Java response time, 5X Throughput Underwriters Laboratories Exalogic as an Apps Consolidation platform to power tremendous growth Ingersoll Rand EBS on Exalogic: Up to 40% Reduction in overall IT budget, 3x reduced foot print Oracle Cloud Application Foundation Customer Results using Fusion Middleware  Mazda Motor Corporation Tuxedo ART Batch runtime environment to migrate their batch apps on new open environment and reduce main frame cost. HOTELBEDS Technology Open Source to WebLogic transformation Globalia Corporation Introduced Oracle Coherence to fully reengineer DTH system and provide multiple business and technical benefits Nike Nike+, digital sports platform, has 8M users and is expecting an 5X increase in users, many of who will carry multiple devices that frequently sync data with the Digital Sport platform Comcast Corporation The solution is expected to increase availability, continuity, performance, and simplify and make the code at the application layer more flexible. Oracle SOA and Oracle BPM Customer Results using Fusion Middleware NTT Docomo Network traffic solution based on Oracle event processing and coherence - massive in scale: 12M users (50M in future) - 800,000 events/sec. Schneider National, Inc. SOA/B2B/ADF/Data Integration to orchestrate key order processes across Siebel, OTM & EBS.  Platform runs 60M trans/day and  50 million composite SOA instances per day across 10G and 11G Amadeus Oracle BPM solution: Business Rules and processes vary across local (80), regional (~10) and corporate approval process. Up to 10 levels of approval. Plans to deploy across 20+ markets Navitar SOA solution integrates a fully non-Oracle legacy application/ERP environment using Oracle’s SOA Suite and Oracle AIA Foundation Pack. Motability Uses SOA Suite to synchronize data across the systems and to manage the vehicle remarketing process Oracle WebCenter Customer Results using Fusion Middleware  News Limited Single platform running websites for 50% of Australia's newspapers University of Louisville “Facebook for Medicine”: Oracle Webcenter platform and Oracle BIEE to analyze patient test data and uncover potential health issues. Expecting annualized ROI of 277% China Mobile Jiangsu Company portal (25k users) to drive collaboration & productivity Life Technologies Portal for remotely monitoring & repairing biotech instruments LA Dept. of Water & Power Oracle WebCenter Portal to power ladwp.com on desktop and mobile for 1.6million users Oracle Identity Management Customer Results using Fusion Middleware Education Testing Service Identity Management platform for provisioning & SSO of 6 million GRE, GMAT, TOEFL customers Avea Oracle Identity Manager allowing call center personnel to quickly change Identity Profile to handle varying call loads based on a user self service interface. Decreased Admin Cost by 30% Oracle Data Integration Customer Results using Fusion Middleware Raymond James Near real-time integration for improved systems (throughput & performance) and enhanced operational flexibility in a 24 X 7 environment Wm Morrison Supermarkets Electronic Point of Sale integration handling over 80 million transactions a day in near real time (15 min intervals) Oracle Application Development Framework and Oracle Fusion Development Customer Results using Fusion Middleware Qualcomm Incorporated Solution providing  immediate business value enabling a self-service model necessary for growing the new customer base, an increase in customer satisfaction, reduced “time-to-deliver” Micros Systems, Inc. ADF, SOA Suite, WebCenter  enables services that include managing distribution of hotel rooms availability and rates to channels such as Hotel Web-site, Expedia, etc. Marfin Egnatia Bank A new web 2.0 UI provides a much richer experience through the ADF solution with the end result being one of boosting end-user productivity    Business Analytics (Oracle BI, Oracle EPM, Oracle Exalytics) Customer Results using Fusion Middleware INC Research Self-service customer portal delivering 5–10% of the overall revenue - expected to grow fast with the BI solution Experian Reduction in Time to Complete the Financial Close Process Hologic Inc Solution, saving months of decision-making uncertainty! We look forward to seeing many more innovative nominations. The nominatation process for 2013 begins in April 2013.    Additional Information: Blog: Oracle WebCenter Award Winners Blog: Oracle Identity Management Winners Blog: Oracle Exalogic Winners Blog: SOA, BPM and Data Integration will be will feature award winners in its respective areas this week Subscribe to our regular Fusion Middleware Newsletter Follow us on Twitter and Facebook

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  • Java Spotlight Episode 103: 2012 Duke Choice Award Winners

    - by Roger Brinkley
    Our annual interview with the 2012 Duke Choice Award Winners recorded live at the JavaOne 2012. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes Events Oct 13, Devoxx 4 Kids Nederlands Oct 15-17, JAX London Oct 20, Devoxx 4 Kids Français Oct 22-23, Freescale Technology Forum - Japan, Tokyo Oct 30-Nov 1, Arm TechCon, Santa Clara Oct 31, JFall, Netherlands Nov 2-3, JMagreb, Morocco Nov 13-17, Devoxx, Belgium Feature Interview Duke Choice Award Winners 2012 - Show Presentation London Java CommunityThe second user group receiving a Duke’s Choice Award this year, the London Java Community (LJC) and its users have been active in the OpenJDK, the Java Community Process (JCP) and other efforts within the global Java community. Student Nokia Developer GroupThis year’s student winner, Ram Kashyap, is the founder and president of the Nokia Student Network, and was profiled in the “The New Java Developers” feature in the March/April 2012 issue of Java Magazine. Since then, Ram has maintained a hectic pace, graduating from the People’s Education Society Institute of Technology in Bangalore, India, while working on a Java mobile startup and training students on Java ME. Jelastic, Inc.Moving existing Java applications to the cloud can be a daunting task, but startup Jelastic, Inc. offers the first all-Java platform-as-a-service (PaaS) that enables existing Java applications to be deployed in the cloud without code changes or lock-in. NATOThe first-ever Community Choice Award goes to the MASE Integrated Console Environment (MICE) in use at NATO. Built in Java on the NetBeans platform, MICE provides a high-performance visualization environment for conducting air defense and battle-space operations. DuchessRather than focus on a specific geographic area like most Java User Groups (JUGs), Duchess fosters the participation of women in the Java community worldwide. The group has more than 500 members in 60 countries, and provides a platform through which women can connect with each other and get involved in all aspects of the Java community. AgroSense ProjectImproving farming methods to feed a hungry world is the goal of AgroSense, an open source farm information management system built in Java and the NetBeans platform. AgroSense enables farmers, agribusinesses, suppliers and others to develop modular applications that will easily exchange information through a common underlying NetBeans framework. Apache Software Foundation Hadoop ProjectThe Apache Software Foundation’s Hadoop project, written in Java, provides a framework for distributed processing of big data sets across clusters of computers, ranging from a few servers to thousands of machines. This harnessing of large data pools allows organizations to better understand and improve their business. Parleys.comE-learning specialist Parleys.com, based in Brussels, Belgium, uses Java technologies to bring online classes and full IT conferences to desktops, laptops, tablets and mobile devices. Parleys.com has hosted more than 1,700 conferences—including Devoxx and JavaOne—for more than 800,000 unique visitors. Winners not presenting at JavaOne 2012 Duke Choice Awards BOF Liquid RoboticsRobotics – Liquid Robotics is an ocean data services provider whose Wave Glider technology collects information from the world’s oceans for application in government, science and commercial applications. The organization features the “father of Java” James Gosling as its chief software architect.United Nations High Commissioner for RefugeesThe United Nations High Commissioner for Refugees (UNHCR) is on the front lines of crises around the world, from civil wars to natural disasters. To help facilitate its mission of humanitarian relief, the UNHCR has developed a light-client Java application on the NetBeans platform. The Level One registration tool enables the UNHCR to collect information on the number of refugees and their water, food, housing, health, and other needs in the field, and combines that with geocoding information from various sources. This enables the UNHCR to deliver the appropriate kind and amount of assistance where it is needed.

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  • How John Got 15x Improvement Without Really Trying

    - by rchrd
    The following article was published on a Sun Microsystems website a number of years ago by John Feo. It is still useful and worth preserving. So I'm republishing it here.  How I Got 15x Improvement Without Really Trying John Feo, Sun Microsystems Taking ten "personal" program codes used in scientific and engineering research, the author was able to get from 2 to 15 times performance improvement easily by applying some simple general optimization techniques. Introduction Scientific research based on computer simulation depends on the simulation for advancement. The research can advance only as fast as the computational codes can execute. The codes' efficiency determines both the rate and quality of results. In the same amount of time, a faster program can generate more results and can carry out a more detailed simulation of physical phenomena than a slower program. Highly optimized programs help science advance quickly and insure that monies supporting scientific research are used as effectively as possible. Scientific computer codes divide into three broad categories: ISV, community, and personal. ISV codes are large, mature production codes developed and sold commercially. The codes improve slowly over time both in methods and capabilities, and they are well tuned for most vendor platforms. Since the codes are mature and complex, there are few opportunities to improve their performance solely through code optimization. Improvements of 10% to 15% are typical. Examples of ISV codes are DYNA3D, Gaussian, and Nastran. Community codes are non-commercial production codes used by a particular research field. Generally, they are developed and distributed by a single academic or research institution with assistance from the community. Most users just run the codes, but some develop new methods and extensions that feed back into the general release. The codes are available on most vendor platforms. Since these codes are younger than ISV codes, there are more opportunities to optimize the source code. Improvements of 50% are not unusual. Examples of community codes are AMBER, CHARM, BLAST, and FASTA. Personal codes are those written by single users or small research groups for their own use. These codes are not distributed, but may be passed from professor-to-student or student-to-student over several years. They form the primordial ocean of applications from which community and ISV codes emerge. Government research grants pay for the development of most personal codes. This paper reports on the nature and performance of this class of codes. Over the last year, I have looked at over two dozen personal codes from more than a dozen research institutions. The codes cover a variety of scientific fields, including astronomy, atmospheric sciences, bioinformatics, biology, chemistry, geology, and physics. The sources range from a few hundred lines to more than ten thousand lines, and are written in Fortran, Fortran 90, C, and C++. For the most part, the codes are modular, documented, and written in a clear, straightforward manner. They do not use complex language features, advanced data structures, programming tricks, or libraries. I had little trouble understanding what the codes did or how data structures were used. Most came with a makefile. Surprisingly, only one of the applications is parallel. All developers have access to parallel machines, so availability is not an issue. Several tried to parallelize their applications, but stopped after encountering difficulties. Lack of education and a perception that parallelism is difficult prevented most from trying. I parallelized several of the codes using OpenMP, and did not judge any of the codes as difficult to parallelize. Even more surprising than the lack of parallelism is the inefficiency of the codes. I was able to get large improvements in performance in a matter of a few days applying simple optimization techniques. Table 1 lists ten representative codes [names and affiliation are omitted to preserve anonymity]. Improvements on one processor range from 2x to 15.5x with a simple average of 4.75x. I did not use sophisticated performance tools or drill deep into the program's execution character as one would do when tuning ISV or community codes. Using only a profiler and source line timers, I identified inefficient sections of code and improved their performance by inspection. The changes were at a high level. I am sure there is another factor of 2 or 3 in each code, and more if the codes are parallelized. The study’s results show that personal scientific codes are running many times slower than they should and that the problem is pervasive. Computational scientists are not sloppy programmers; however, few are trained in the art of computer programming or code optimization. I found that most have a working knowledge of some programming language and standard software engineering practices; but they do not know, or think about, how to make their programs run faster. They simply do not know the standard techniques used to make codes run faster. In fact, they do not even perceive that such techniques exist. The case studies described in this paper show that applying simple, well known techniques can significantly increase the performance of personal codes. It is important that the scientific community and the Government agencies that support scientific research find ways to better educate academic scientific programmers. The inefficiency of their codes is so bad that it is retarding both the quality and progress of scientific research. # cacheperformance redundantoperations loopstructures performanceimprovement 1 x x 15.5 2 x 2.8 3 x x 2.5 4 x 2.1 5 x x 2.0 6 x 5.0 7 x 5.8 8 x 6.3 9 2.2 10 x x 3.3 Table 1 — Area of improvement and performance gains of 10 codes The remainder of the paper is organized as follows: sections 2, 3, and 4 discuss the three most common sources of inefficiencies in the codes studied. These are cache performance, redundant operations, and loop structures. Each section includes several examples. The last section summaries the work and suggests a possible solution to the issues raised. Optimizing cache performance Commodity microprocessor systems use caches to increase memory bandwidth and reduce memory latencies. Typical latencies from processor to L1, L2, local, and remote memory are 3, 10, 50, and 200 cycles, respectively. Moreover, bandwidth falls off dramatically as memory distances increase. Programs that do not use cache effectively run many times slower than programs that do. When optimizing for cache, the biggest performance gains are achieved by accessing data in cache order and reusing data to amortize the overhead of cache misses. Secondary considerations are prefetching, associativity, and replacement; however, the understanding and analysis required to optimize for the latter are probably beyond the capabilities of the non-expert. Much can be gained simply by accessing data in the correct order and maximizing data reuse. 6 out of the 10 codes studied here benefited from such high level optimizations. Array Accesses The most important cache optimization is the most basic: accessing Fortran array elements in column order and C array elements in row order. Four of the ten codes—1, 2, 4, and 10—got it wrong. Compilers will restructure nested loops to optimize cache performance, but may not do so if the loop structure is too complex, or the loop body includes conditionals, complex addressing, or function calls. In code 1, the compiler failed to invert a key loop because of complex addressing do I = 0, 1010, delta_x IM = I - delta_x IP = I + delta_x do J = 5, 995, delta_x JM = J - delta_x JP = J + delta_x T1 = CA1(IP, J) + CA1(I, JP) T2 = CA1(IM, J) + CA1(I, JM) S1 = T1 + T2 - 4 * CA1(I, J) CA(I, J) = CA1(I, J) + D * S1 end do end do In code 2, the culprit is conditionals do I = 1, N do J = 1, N If (IFLAG(I,J) .EQ. 0) then T1 = Value(I, J-1) T2 = Value(I-1, J) T3 = Value(I, J) T4 = Value(I+1, J) T5 = Value(I, J+1) Value(I,J) = 0.25 * (T1 + T2 + T5 + T4) Delta = ABS(T3 - Value(I,J)) If (Delta .GT. MaxDelta) MaxDelta = Delta endif enddo enddo I fixed both programs by inverting the loops by hand. Code 10 has three-dimensional arrays and triply nested loops. The structure of the most computationally intensive loops is too complex to invert automatically or by hand. The only practical solution is to transpose the arrays so that the dimension accessed by the innermost loop is in cache order. The arrays can be transposed at construction or prior to entering a computationally intensive section of code. The former requires all array references to be modified, while the latter is cost effective only if the cost of the transpose is amortized over many accesses. I used the second approach to optimize code 10. Code 5 has four-dimensional arrays and loops are nested four deep. For all of the reasons cited above the compiler is not able to restructure three key loops. Assume C arrays and let the four dimensions of the arrays be i, j, k, and l. In the original code, the index structure of the three loops is L1: for i L2: for i L3: for i for l for l for j for k for j for k for j for k for l So only L3 accesses array elements in cache order. L1 is a very complex loop—much too complex to invert. I brought the loop into cache alignment by transposing the second and fourth dimensions of the arrays. Since the code uses a macro to compute all array indexes, I effected the transpose at construction and changed the macro appropriately. The dimensions of the new arrays are now: i, l, k, and j. L3 is a simple loop and easily inverted. L2 has a loop-carried scalar dependence in k. By promoting the scalar name that carries the dependence to an array, I was able to invert the third and fourth subloops aligning the loop with cache. Code 5 is by far the most difficult of the four codes to optimize for array accesses; but the knowledge required to fix the problems is no more than that required for the other codes. I would judge this code at the limits of, but not beyond, the capabilities of appropriately trained computational scientists. Array Strides When a cache miss occurs, a line (64 bytes) rather than just one word is loaded into the cache. If data is accessed stride 1, than the cost of the miss is amortized over 8 words. Any stride other than one reduces the cost savings. Two of the ten codes studied suffered from non-unit strides. The codes represent two important classes of "strided" codes. Code 1 employs a multi-grid algorithm to reduce time to convergence. The grids are every tenth, fifth, second, and unit element. Since time to convergence is inversely proportional to the distance between elements, coarse grids converge quickly providing good starting values for finer grids. The better starting values further reduce the time to convergence. The downside is that grids of every nth element, n > 1, introduce non-unit strides into the computation. In the original code, much of the savings of the multi-grid algorithm were lost due to this problem. I eliminated the problem by compressing (copying) coarse grids into continuous memory, and rewriting the computation as a function of the compressed grid. On convergence, I copied the final values of the compressed grid back to the original grid. The savings gained from unit stride access of the compressed grid more than paid for the cost of copying. Using compressed grids, the loop from code 1 included in the previous section becomes do j = 1, GZ do i = 1, GZ T1 = CA(i+0, j-1) + CA(i-1, j+0) T4 = CA1(i+1, j+0) + CA1(i+0, j+1) S1 = T1 + T4 - 4 * CA1(i+0, j+0) CA(i+0, j+0) = CA1(i+0, j+0) + DD * S1 enddo enddo where CA and CA1 are compressed arrays of size GZ. Code 7 traverses a list of objects selecting objects for later processing. The labels of the selected objects are stored in an array. The selection step has unit stride, but the processing steps have irregular stride. A fix is to save the parameters of the selected objects in temporary arrays as they are selected, and pass the temporary arrays to the processing functions. The fix is practical if the same parameters are used in selection as in processing, or if processing comprises a series of distinct steps which use overlapping subsets of the parameters. Both conditions are true for code 7, so I achieved significant improvement by copying parameters to temporary arrays during selection. Data reuse In the previous sections, we optimized for spatial locality. It is also important to optimize for temporal locality. Once read, a datum should be used as much as possible before it is forced from cache. Loop fusion and loop unrolling are two techniques that increase temporal locality. Unfortunately, both techniques increase register pressure—as loop bodies become larger, the number of registers required to hold temporary values grows. Once register spilling occurs, any gains evaporate quickly. For multiprocessors with small register sets or small caches, the sweet spot can be very small. In the ten codes presented here, I found no opportunities for loop fusion and only two opportunities for loop unrolling (codes 1 and 3). In code 1, unrolling the outer and inner loop one iteration increases the number of result values computed by the loop body from 1 to 4, do J = 1, GZ-2, 2 do I = 1, GZ-2, 2 T1 = CA1(i+0, j-1) + CA1(i-1, j+0) T2 = CA1(i+1, j-1) + CA1(i+0, j+0) T3 = CA1(i+0, j+0) + CA1(i-1, j+1) T4 = CA1(i+1, j+0) + CA1(i+0, j+1) T5 = CA1(i+2, j+0) + CA1(i+1, j+1) T6 = CA1(i+1, j+1) + CA1(i+0, j+2) T7 = CA1(i+2, j+1) + CA1(i+1, j+2) S1 = T1 + T4 - 4 * CA1(i+0, j+0) S2 = T2 + T5 - 4 * CA1(i+1, j+0) S3 = T3 + T6 - 4 * CA1(i+0, j+1) S4 = T4 + T7 - 4 * CA1(i+1, j+1) CA(i+0, j+0) = CA1(i+0, j+0) + DD * S1 CA(i+1, j+0) = CA1(i+1, j+0) + DD * S2 CA(i+0, j+1) = CA1(i+0, j+1) + DD * S3 CA(i+1, j+1) = CA1(i+1, j+1) + DD * S4 enddo enddo The loop body executes 12 reads, whereas as the rolled loop shown in the previous section executes 20 reads to compute the same four values. In code 3, two loops are unrolled 8 times and one loop is unrolled 4 times. Here is the before for (k = 0; k < NK[u]; k++) { sum = 0.0; for (y = 0; y < NY; y++) { sum += W[y][u][k] * delta[y]; } backprop[i++]=sum; } and after code for (k = 0; k < KK - 8; k+=8) { sum0 = 0.0; sum1 = 0.0; sum2 = 0.0; sum3 = 0.0; sum4 = 0.0; sum5 = 0.0; sum6 = 0.0; sum7 = 0.0; for (y = 0; y < NY; y++) { sum0 += W[y][0][k+0] * delta[y]; sum1 += W[y][0][k+1] * delta[y]; sum2 += W[y][0][k+2] * delta[y]; sum3 += W[y][0][k+3] * delta[y]; sum4 += W[y][0][k+4] * delta[y]; sum5 += W[y][0][k+5] * delta[y]; sum6 += W[y][0][k+6] * delta[y]; sum7 += W[y][0][k+7] * delta[y]; } backprop[k+0] = sum0; backprop[k+1] = sum1; backprop[k+2] = sum2; backprop[k+3] = sum3; backprop[k+4] = sum4; backprop[k+5] = sum5; backprop[k+6] = sum6; backprop[k+7] = sum7; } for one of the loops unrolled 8 times. Optimizing for temporal locality is the most difficult optimization considered in this paper. The concepts are not difficult, but the sweet spot is small. Identifying where the program can benefit from loop unrolling or loop fusion is not trivial. Moreover, it takes some effort to get it right. Still, educating scientific programmers about temporal locality and teaching them how to optimize for it will pay dividends. Reducing instruction count Execution time is a function of instruction count. Reduce the count and you usually reduce the time. The best solution is to use a more efficient algorithm; that is, an algorithm whose order of complexity is smaller, that converges quicker, or is more accurate. Optimizing source code without changing the algorithm yields smaller, but still significant, gains. This paper considers only the latter because the intent is to study how much better codes can run if written by programmers schooled in basic code optimization techniques. The ten codes studied benefited from three types of "instruction reducing" optimizations. The two most prevalent were hoisting invariant memory and data operations out of inner loops. The third was eliminating unnecessary data copying. The nature of these inefficiencies is language dependent. Memory operations The semantics of C make it difficult for the compiler to determine all the invariant memory operations in a loop. The problem is particularly acute for loops in functions since the compiler may not know the values of the function's parameters at every call site when compiling the function. Most compilers support pragmas to help resolve ambiguities; however, these pragmas are not comprehensive and there is no standard syntax. To guarantee that invariant memory operations are not executed repetitively, the user has little choice but to hoist the operations by hand. The problem is not as severe in Fortran programs because in the absence of equivalence statements, it is a violation of the language's semantics for two names to share memory. Codes 3 and 5 are C programs. In both cases, the compiler did not hoist all invariant memory operations from inner loops. Consider the following loop from code 3 for (y = 0; y < NY; y++) { i = 0; for (u = 0; u < NU; u++) { for (k = 0; k < NK[u]; k++) { dW[y][u][k] += delta[y] * I1[i++]; } } } Since dW[y][u] can point to the same memory space as delta for one or more values of y and u, assignment to dW[y][u][k] may change the value of delta[y]. In reality, dW and delta do not overlap in memory, so I rewrote the loop as for (y = 0; y < NY; y++) { i = 0; Dy = delta[y]; for (u = 0; u < NU; u++) { for (k = 0; k < NK[u]; k++) { dW[y][u][k] += Dy * I1[i++]; } } } Failure to hoist invariant memory operations may be due to complex address calculations. If the compiler can not determine that the address calculation is invariant, then it can hoist neither the calculation nor the associated memory operations. As noted above, code 5 uses a macro to address four-dimensional arrays #define MAT4D(a,q,i,j,k) (double *)((a)->data + (q)*(a)->strides[0] + (i)*(a)->strides[3] + (j)*(a)->strides[2] + (k)*(a)->strides[1]) The macro is too complex for the compiler to understand and so, it does not identify any subexpressions as loop invariant. The simplest way to eliminate the address calculation from the innermost loop (over i) is to define a0 = MAT4D(a,q,0,j,k) before the loop and then replace all instances of *MAT4D(a,q,i,j,k) in the loop with a0[i] A similar problem appears in code 6, a Fortran program. The key loop in this program is do n1 = 1, nh nx1 = (n1 - 1) / nz + 1 nz1 = n1 - nz * (nx1 - 1) do n2 = 1, nh nx2 = (n2 - 1) / nz + 1 nz2 = n2 - nz * (nx2 - 1) ndx = nx2 - nx1 ndy = nz2 - nz1 gxx = grn(1,ndx,ndy) gyy = grn(2,ndx,ndy) gxy = grn(3,ndx,ndy) balance(n1,1) = balance(n1,1) + (force(n2,1) * gxx + force(n2,2) * gxy) * h1 balance(n1,2) = balance(n1,2) + (force(n2,1) * gxy + force(n2,2) * gyy)*h1 end do end do The programmer has written this loop well—there are no loop invariant operations with respect to n1 and n2. However, the loop resides within an iterative loop over time and the index calculations are independent with respect to time. Trading space for time, I precomputed the index values prior to the entering the time loop and stored the values in two arrays. I then replaced the index calculations with reads of the arrays. Data operations Ways to reduce data operations can appear in many forms. Implementing a more efficient algorithm produces the biggest gains. The closest I came to an algorithm change was in code 4. This code computes the inner product of K-vectors A(i) and B(j), 0 = i < N, 0 = j < M, for most values of i and j. Since the program computes most of the NM possible inner products, it is more efficient to compute all the inner products in one triply-nested loop rather than one at a time when needed. The savings accrue from reading A(i) once for all B(j) vectors and from loop unrolling. for (i = 0; i < N; i+=8) { for (j = 0; j < M; j++) { sum0 = 0.0; sum1 = 0.0; sum2 = 0.0; sum3 = 0.0; sum4 = 0.0; sum5 = 0.0; sum6 = 0.0; sum7 = 0.0; for (k = 0; k < K; k++) { sum0 += A[i+0][k] * B[j][k]; sum1 += A[i+1][k] * B[j][k]; sum2 += A[i+2][k] * B[j][k]; sum3 += A[i+3][k] * B[j][k]; sum4 += A[i+4][k] * B[j][k]; sum5 += A[i+5][k] * B[j][k]; sum6 += A[i+6][k] * B[j][k]; sum7 += A[i+7][k] * B[j][k]; } C[i+0][j] = sum0; C[i+1][j] = sum1; C[i+2][j] = sum2; C[i+3][j] = sum3; C[i+4][j] = sum4; C[i+5][j] = sum5; C[i+6][j] = sum6; C[i+7][j] = sum7; }} This change requires knowledge of a typical run; i.e., that most inner products are computed. The reasons for the change, however, derive from basic optimization concepts. It is the type of change easily made at development time by a knowledgeable programmer. In code 5, we have the data version of the index optimization in code 6. Here a very expensive computation is a function of the loop indices and so cannot be hoisted out of the loop; however, the computation is invariant with respect to an outer iterative loop over time. We can compute its value for each iteration of the computation loop prior to entering the time loop and save the values in an array. The increase in memory required to store the values is small in comparison to the large savings in time. The main loop in Code 8 is doubly nested. The inner loop includes a series of guarded computations; some are a function of the inner loop index but not the outer loop index while others are a function of the outer loop index but not the inner loop index for (j = 0; j < N; j++) { for (i = 0; i < M; i++) { r = i * hrmax; R = A[j]; temp = (PRM[3] == 0.0) ? 1.0 : pow(r, PRM[3]); high = temp * kcoeff * B[j] * PRM[2] * PRM[4]; low = high * PRM[6] * PRM[6] / (1.0 + pow(PRM[4] * PRM[6], 2.0)); kap = (R > PRM[6]) ? high * R * R / (1.0 + pow(PRM[4]*r, 2.0) : low * pow(R/PRM[6], PRM[5]); < rest of loop omitted > }} Note that the value of temp is invariant to j. Thus, we can hoist the computation for temp out of the loop and save its values in an array. for (i = 0; i < M; i++) { r = i * hrmax; TEMP[i] = pow(r, PRM[3]); } [N.B. – the case for PRM[3] = 0 is omitted and will be reintroduced later.] We now hoist out of the inner loop the computations invariant to i. Since the conditional guarding the value of kap is invariant to i, it behooves us to hoist the computation out of the inner loop, thereby executing the guard once rather than M times. The final version of the code is for (j = 0; j < N; j++) { R = rig[j] / 1000.; tmp1 = kcoeff * par[2] * beta[j] * par[4]; tmp2 = 1.0 + (par[4] * par[4] * par[6] * par[6]); tmp3 = 1.0 + (par[4] * par[4] * R * R); tmp4 = par[6] * par[6] / tmp2; tmp5 = R * R / tmp3; tmp6 = pow(R / par[6], par[5]); if ((par[3] == 0.0) && (R > par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * tmp5; } else if ((par[3] == 0.0) && (R <= par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * tmp4 * tmp6; } else if ((par[3] != 0.0) && (R > par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * TEMP[i] * tmp5; } else if ((par[3] != 0.0) && (R <= par[6])) { for (i = 1; i <= imax1; i++) KAP[i] = tmp1 * TEMP[i] * tmp4 * tmp6; } for (i = 0; i < M; i++) { kap = KAP[i]; r = i * hrmax; < rest of loop omitted > } } Maybe not the prettiest piece of code, but certainly much more efficient than the original loop, Copy operations Several programs unnecessarily copy data from one data structure to another. This problem occurs in both Fortran and C programs, although it manifests itself differently in the two languages. Code 1 declares two arrays—one for old values and one for new values. At the end of each iteration, the array of new values is copied to the array of old values to reset the data structures for the next iteration. This problem occurs in Fortran programs not included in this study and in both Fortran 77 and Fortran 90 code. Introducing pointers to the arrays and swapping pointer values is an obvious way to eliminate the copying; but pointers is not a feature that many Fortran programmers know well or are comfortable using. An easy solution not involving pointers is to extend the dimension of the value array by 1 and use the last dimension to differentiate between arrays at different times. For example, if the data space is N x N, declare the array (N, N, 2). Then store the problem’s initial values in (_, _, 2) and define the scalar names new = 2 and old = 1. At the start of each iteration, swap old and new to reset the arrays. The old–new copy problem did not appear in any C program. In programs that had new and old values, the code swapped pointers to reset data structures. Where unnecessary coping did occur is in structure assignment and parameter passing. Structures in C are handled much like scalars. Assignment causes the data space of the right-hand name to be copied to the data space of the left-hand name. Similarly, when a structure is passed to a function, the data space of the actual parameter is copied to the data space of the formal parameter. If the structure is large and the assignment or function call is in an inner loop, then copying costs can grow quite large. While none of the ten programs considered here manifested this problem, it did occur in programs not included in the study. A simple fix is always to refer to structures via pointers. Optimizing loop structures Since scientific programs spend almost all their time in loops, efficient loops are the key to good performance. Conditionals, function calls, little instruction level parallelism, and large numbers of temporary values make it difficult for the compiler to generate tightly packed, highly efficient code. Conditionals and function calls introduce jumps that disrupt code flow. Users should eliminate or isolate conditionls to their own loops as much as possible. Often logical expressions can be substituted for if-then-else statements. For example, code 2 includes the following snippet MaxDelta = 0.0 do J = 1, N do I = 1, M < code omitted > Delta = abs(OldValue ? NewValue) if (Delta > MaxDelta) MaxDelta = Delta enddo enddo if (MaxDelta .gt. 0.001) goto 200 Since the only use of MaxDelta is to control the jump to 200 and all that matters is whether or not it is greater than 0.001, I made MaxDelta a boolean and rewrote the snippet as MaxDelta = .false. do J = 1, N do I = 1, M < code omitted > Delta = abs(OldValue ? NewValue) MaxDelta = MaxDelta .or. (Delta .gt. 0.001) enddo enddo if (MaxDelta) goto 200 thereby, eliminating the conditional expression from the inner loop. A microprocessor can execute many instructions per instruction cycle. Typically, it can execute one or more memory, floating point, integer, and jump operations. To be executed simultaneously, the operations must be independent. Thick loops tend to have more instruction level parallelism than thin loops. Moreover, they reduce memory traffice by maximizing data reuse. Loop unrolling and loop fusion are two techniques to increase the size of loop bodies. Several of the codes studied benefitted from loop unrolling, but none benefitted from loop fusion. This observation is not too surpising since it is the general tendency of programmers to write thick loops. As loops become thicker, the number of temporary values grows, increasing register pressure. If registers spill, then memory traffic increases and code flow is disrupted. A thick loop with many temporary values may execute slower than an equivalent series of thin loops. The biggest gain will be achieved if the thick loop can be split into a series of independent loops eliminating the need to write and read temporary arrays. I found such an occasion in code 10 where I split the loop do i = 1, n do j = 1, m A24(j,i)= S24(j,i) * T24(j,i) + S25(j,i) * U25(j,i) B24(j,i)= S24(j,i) * T25(j,i) + S25(j,i) * U24(j,i) A25(j,i)= S24(j,i) * C24(j,i) + S25(j,i) * V24(j,i) B25(j,i)= S24(j,i) * U25(j,i) + S25(j,i) * V25(j,i) C24(j,i)= S26(j,i) * T26(j,i) + S27(j,i) * U26(j,i) D24(j,i)= S26(j,i) * T27(j,i) + S27(j,i) * V26(j,i) C25(j,i)= S27(j,i) * S28(j,i) + S26(j,i) * U28(j,i) D25(j,i)= S27(j,i) * T28(j,i) + S26(j,i) * V28(j,i) end do end do into two disjoint loops do i = 1, n do j = 1, m A24(j,i)= S24(j,i) * T24(j,i) + S25(j,i) * U25(j,i) B24(j,i)= S24(j,i) * T25(j,i) + S25(j,i) * U24(j,i) A25(j,i)= S24(j,i) * C24(j,i) + S25(j,i) * V24(j,i) B25(j,i)= S24(j,i) * U25(j,i) + S25(j,i) * V25(j,i) end do end do do i = 1, n do j = 1, m C24(j,i)= S26(j,i) * T26(j,i) + S27(j,i) * U26(j,i) D24(j,i)= S26(j,i) * T27(j,i) + S27(j,i) * V26(j,i) C25(j,i)= S27(j,i) * S28(j,i) + S26(j,i) * U28(j,i) D25(j,i)= S27(j,i) * T28(j,i) + S26(j,i) * V28(j,i) end do end do Conclusions Over the course of the last year, I have had the opportunity to work with over two dozen academic scientific programmers at leading research universities. Their research interests span a broad range of scientific fields. Except for two programs that relied almost exclusively on library routines (matrix multiply and fast Fourier transform), I was able to improve significantly the single processor performance of all codes. Improvements range from 2x to 15.5x with a simple average of 4.75x. Changes to the source code were at a very high level. I did not use sophisticated techniques or programming tools to discover inefficiencies or effect the changes. Only one code was parallel despite the availability of parallel systems to all developers. Clearly, we have a problem—personal scientific research codes are highly inefficient and not running parallel. The developers are unaware of simple optimization techniques to make programs run faster. They lack education in the art of code optimization and parallel programming. I do not believe we can fix the problem by publishing additional books or training manuals. To date, the developers in questions have not studied the books or manual available, and are unlikely to do so in the future. Short courses are a possible solution, but I believe they are too concentrated to be much use. The general concepts can be taught in a three or four day course, but that is not enough time for students to practice what they learn and acquire the experience to apply and extend the concepts to their codes. Practice is the key to becoming proficient at optimization. I recommend that graduate students be required to take a semester length course in optimization and parallel programming. We would never give someone access to state-of-the-art scientific equipment costing hundreds of thousands of dollars without first requiring them to demonstrate that they know how to use the equipment. Yet the criterion for time on state-of-the-art supercomputers is at most an interesting project. Requestors are never asked to demonstrate that they know how to use the system, or can use the system effectively. A semester course would teach them the required skills. Government agencies that fund academic scientific research pay for most of the computer systems supporting scientific research as well as the development of most personal scientific codes. These agencies should require graduate schools to offer a course in optimization and parallel programming as a requirement for funding. About the Author John Feo received his Ph.D. in Computer Science from The University of Texas at Austin in 1986. After graduate school, Dr. Feo worked at Lawrence Livermore National Laboratory where he was the Group Leader of the Computer Research Group and principal investigator of the Sisal Language Project. In 1997, Dr. Feo joined Tera Computer Company where he was project manager for the MTA, and oversaw the programming and evaluation of the MTA at the San Diego Supercomputer Center. In 2000, Dr. Feo joined Sun Microsystems as an HPC application specialist. He works with university research groups to optimize and parallelize scientific codes. Dr. Feo has published over two dozen research articles in the areas of parallel parallel programming, parallel programming languages, and application performance.

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  • How to Set Up Your Enterprise Social Organization

    - by Mike Stiles
    The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • Who broke the build?

    - by Martin Hinshelwood
    I recently sent round a list of broken builds at SSW and asked for them to be fixed or deleted if they are not being used. My colleague Peter came back with a couple of questions which I love as it tells me that at least one person reads my email I think first we need to answer a couple of other questions related to builds in general.   Why do we want the build to pass? Any developer can pick up a project and build it Standards can be enforced Constant quality is maintained Problems in code are identified early What could a failed build signify? Developers have not built and tested their code properly before checking in. Something added depends on a local resource that is not under version control or does not exist on the target computer. Developers are not writing tests to cover common problems. There are not enough tests to cover problems. Now we know why, lets answer Peters questions: Where is this list? (can we see it somehow) You can normally only see the builds listed for each project. But, you have a little application called “Build Notifications” on your computer. It is installed when you install Visual Studio 2010. Figure: Staring the build notification application on Windows 7. Once you have it open (it may disappear into your system tray) you should click “Options” and select all the projects you are involved in. This application only lists projects that have builds, so don’t worry if it is not listed. This just means you are about to setup a build, right? I just selected ALL projects that have builds. Figure: All builds are listed here In addition to seeing the list you will also get toast notification of build failure’s. How can we get more info on what broke the build? (who is interesting too, to point the finger but more important is what) The only thing worse than breaking the build, is continuing to develop on a broken build! Figure: I have highlighted the users who either are bad for braking the build, or very bad for not fixing it. To find out what is wrong with a build you need to open the build definition. You can open a web version by double clicking the build in the image above, or you can open it from “Team Explorer”. Just connect to your project and open out the “Builds” tree. Then Open the build by double clicking on it. Figure: Opening a build is easy, but double click it and then open a build run from the list. Figure: Good example, the build and tests have passed Figure: Bad example, there are 133 errors preventing POK from being built on the build server. For identifying failures see: Solution: Getting Silverlight to build on Team Build 2010 RC Solution: Testing Web Services with MSTest on Team Build Finding the problem on a partially succeeded build So, Peter asked about blame, let’s have a look and see: Figure: The build has been broken for so long I have no idea when it was broken, but everyone on this list is to blame (I am there too) The rest of the history is lost in the sands of time, there is no way to tell when the build was originally broken, or by whom, or even if it ever worked in the first place. Build should be protected by the team that uses them and the only way to do that is to have them own them. It is fine for me to go in and setup a build, but the ownership for a build should always reside with the person who broke it last. Conclusion This is an example of a pointless build. Lets be honest, if you have a system like TFS in place and builds are constantly left broken, or not added to projects then your developers don’t yet understand the value. I have found that adding a Gated Check-in helps instil that understanding of value. If you prevent them from checking in without passing that basic quality gate of “your code builds on another computer” then it makes them look more closely at why they can’t check-in. I have had builds fail because one developer had a “d” drive, but the build server did not. That is what they are there to catch.   If you want to know what builds to create and why I wrote a post on “Do you know the minimum builds to create on any branch?”   Technorati Tags: TFS2010,Gated Check-in,Builds,Build Failure,Broken Build

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  • How to Set Up Your Enterprise Social Organization?

    - by Richard Lefebvre
    By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • Customer Spotlight - CSX: Charles Pack

    - by cwarticki
    A couple of weeks ago, I had the distinct privilege of facilitating a training session with CSX.  CSX is a wonderful customer.  They've been a dedicated Oracle customer for many years. They have quite an extensive Oracle footprint including Server Technologies, Fusion Middleware and E-Business Suite products.  They also utilize Oracle's Solution Support Center offering from Advanced Customer Services, for their Database products. I'm always on the lookout for Oracle gems and I discovered one at CSX. Before my session began, I met with Charles Pack.  In my view, he's an Oracle guru.  Don't take my word for it, just read any of the books he's authored or co-authored and the one soon to be released.  Just looking at his bookshelf, I saw titles going back to Oracle 7 & 8, as well as a Solaris 2.x book.  Remember those?   Anyway, Charles is a technologist and a manager (and wears numerous other hats too).  I had a wonderful time talking with Charles and getting to know him.  What do you consider keys to your personal success?  Inability to quit.  When I decide that I will accomplish something, I will, regardless of the nature of the challenge.  Never quitting means a perpetual drive for change and progress and setting examples for others to follow.  The reason I write OCP books is because I can provide a path for people to improve their knowledge of the product, gain a certification, and reach their professional goals. What do you consider the most important part of your job?  Negotiations.  We all have competing goals, incentives and finite resources, but we should all have the same common goal – progress.  So finding the way for all parties to progress is the most important thing we do. What is the most important part of your relationship with Oracle?  Oracle provides solutions – not just products - that are critical to our business success.  So continuous communication regarding education, services, product roadmaps and shared goals is the most important part of our ongoing relationship. Charles is an Oracle loyalist.  His career has been based on using our products and he's passionate about the products he works with.  You can tell, just by talking with him.  I appreciate Charles and other customers like him.  He's an expert in his field and an Oracle evangelist.  He is an asset to CSX and to their success.  He's an advocate for Oracle and an asset to our customers.  You can also friend and follow Charles on Twitter @charlesapack It was a pleasure meeting you Charles! -Chris Warticki Global Customer Management

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  • Top Reasons You Need A User Engagement Platform

    - by Michael Snow
    Guest post by: Amit Sircar, Senior Sales Consultant, Oracle Deliver complex enterprise functionality through a simple intuitive and unified User Interface (UI) The modern enterprise contains a wide range of applications that are used to manage the business and drive competitive advantages. Organizations respond by creating a complex structure that results in a functional and management grouping of users. Each of these groups of users requires access to multiple applications and information sources in order to perform their job functions. This leads to the lack of a unified view of enterprise information, inconsistent user interfaces and disjointed security. To be effective, portals must be designed from the end-user perspective, enabling the user to accomplish as many tasks as possible while visiting the fewest number of portals. This requires rethinking the way that portals are built, moving from a functional business unit perspective to a user-focused, process-oriented point of view. Oracle WebCenter provides the Common User Experience Architecture that allows organizations to seamlessly present a unified view of enterprise information tailored to a particular user’s role and preferences. This architecture provides the best practices, design patterns and delivery mechanism for myriad services, applications, and data sources.  In order to serve as a primary system of access, Oracle WebCenter also provides access to unstructured content and to other users via integrated search, service-oriented artifacts, content management, and collaboration tools. Provide a modern and engaging experience without modifying the core business application Web 2.0 technologies such as blogs, wikis, forums or social media sites are having a profound impact in the public internet.  These technologies can be leveraged by enterprises to add significant value to the business. Organizations need to integrate these technologies directly into their business applications while continuing to meet their security and governance needs. To deliver richer connections and become a more agile and intelligent business, WebCenter provides an enterprise portal platform that contains pre-integrated, standards-based Enterprise 2.0 services. These Enterprise 2.0 services can be easily accessed, integrated and utilized by users. By giving users the ability to use and integrate Enterprise 2.0 services such as tags, links, wikis, activities, blogs or social networking directly with their portals and applications, they are empowered to make richer connections, optimize their productivity, and ultimately increase the value of their applications. Foster a collaborative experience The organizational workplace has undergone a major change in the last decade. With increasing globalization and a distributed workforce, project teams may be physically separated by large distances. Online collaboration technologies are becoming a critical resource to enable virtual teams to share information and work together effectively. Oracle WebCenter delivers dynamic business communities with rich Services to empower teams to quickly and efficiently manage their information, applications, projects, and people without requiring IT assistance. It brings together the latest technology around Enterprise 2.0 and social computing, communities, personal productivity, and ad-hoc team interactions without any development effort. It enables the sharing and collaboration on team content, focusing an organization’s valuable resources on solving business problems, tapping into new ideas, and reducing time-to-market. Mobile Support The traditional workplace dynamics that required employees to access their work applications from their desktops have undergone a fundamental shift. Employees were used to primarily working from company offices and utilized an IT-issued computer for performing their job functions. With the introduction of flexible work hours and the growth of remote workers, more and more employees need the ability to remain productive even when they do not have access to a computer via the use of tablets and smartphones.  In addition, customers and citizens have come to expect 24x7 access to resources and websites from wherever they are located. Tablets and smartphones have empowered everyone to quickly access services they need anytime and from any place.  WebCenter provides out of the box capabilities to deliver the mobile experience in a seamless manner. Seeded device profiles and toolkits within WebCenter can be used to render the same web pages into multiple target devices such iPads, iPhones and android devices. Web designers can preview the portal using the built in simulator, make necessary updates and then deploy their UI design for the targeted device. Conclusion The competitive economy and resource constraints facing organizations today require them to find ways to make their applications, portals and Web sites more agile and intelligent and their knowledge workers more productive no matter where they are located. Organizations need to provide faster access to relevant information and resources, enhance existing applications and business processes with rich Enterprise 2.0 services, and seamlessly deliver content to mobile platforms. Oracle WebCenter successfully meets these challenges by providing the modern user experience platform for the enterprise and the Web.

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  • Three Key Tenets of Optimal Social Collaboration

    - by kellsey.ruppel
    Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration within an enterprise.   By [email protected], Oracle Principal Sales Consultant Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself. How does an organization begin the journey from traditional, siloed collaboration to natural, business entity based social collaboration? Successful enablement of enterprise social collaboration requires that organizations embrace the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with the following tenets that will provide net-new efficiency benefits. Key Tenets of Optimal Social Collaboration Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture. Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or the resolution for a specific issue.  The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving. Extend the Collaborative Lifecycle into Back Office - Beyond the solve time from decision making efforts, additional time is expended formalizing the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities. Excelling in the Unstructured Future We will always have to deal with unstructured collaborative processes within our organizations.  Regardless of the participants and nature of the collaborate process, two things are certain – the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise. Imagine the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended the lifecycle around the collaborative decision making to include output into back office systems of record.   The technical hurdle to embracing optimal social collaboration would fall away, leaving the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business. How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration. Looking to learn more? Read John's white paper, where he discusses in further detail the three principals to optimize social collaboration within an enterprise. 

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  • Partner outreach on the Oracle Fusion Applications user experience begins

    - by mvaughan
    by Misha Vaughan, Architect, Applications User Experience I have been asked the question repeatedly since about December of last year: “What is the Applications User Experience group doing about partner outreach?”  My answer, at the time, was: “We are thinking about it.”  My colleagues and I were really thinking about the content or tools that the Applications UX group should be developing. What would be valuable to our partners? What will actually help grow their applications business, and fits within the applications user experience charter?In the video above, you’ll hear Jeremy Ashley, vice president of the Applications User Experience team, talk about two fundamental initiatives that our group is working on now that speaks straight to partners.  Special thanks to Joel Borellis, Kelley Greenly, and Steve Hoodmaker for helping to make this video happen so flawlessly. Steve was responsible for pulling together a day of Oracle Fusion Applications-oriented content, including David Bowin, Director, Fusion Applications Strategy, on some of the basic benefits of Oracle Fusion Applications.  Joel Borellis, Group Vice President, Partner Enablement, and David Bowin in the Oracle Studios.Nigel King, Vice President Applications Functional Architecture, was also on the list, talking about co-existence opportunities with Oracle Fusion Applications.Me and Nigel King, just before his interview with Joel. Fusion Applications User Experience 101: Basic education  Oracle has invested an enormous amount of intellectual and developmental effort in the Oracle Fusion Applications user experience. Find out more about that at the Oracle Partner Network Fusion Learning Center (Oracle ID required). What you’ll learn will help you uncover how, exactly, Oracle made Fusion General Ledger “sexy,” and that’s a direct quote from Oracle Ace Director Debra Lilley, of Fujitsu. In addition, select Applications User Experience staff members, as well as our own Fusion User Experience Advocates,  can provide a briefing to our partners on Oracle’s investment in the Oracle Fusion Applications user experience. Looking forward: Taking the best of the Fusion Applications UX to your customersBeyond a basic orientation to one of the key differentiators for Oracle Fusion Applications, we are also working on partner-oriented training.A question we are often getting right now is: “How do I help customers build applications that look like Fusion?” We also hear: “How do I help customers build applications that take advantage of the next-generation design work done in Fusion?”Our answer to this is training and a tool – our user experience design patterns – these are a set of user experience best-practices. Design patterns are re-usable, usability-tested, user experience components that make creating Fusion Applications-like experiences straightforward.  It means partners can leverage Oracle’s investment, but also gain an advantage by not wasting time solving a problem we’ve already solved. Their developers can focus on helping customers tackle the harder development challenges. Ultan O’Broin, an Apps UX team member,  and I are working with Kevin Li and Chris Venezia of the Oracle Platform Technology Services team, as well as Grant Ronald in Oracle ADF, to bring you some of the best “how-to” UX training, customized for your local area. Our first workshop will be in EMEA. Stay tuned for an assessment and feedback from the event.

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  • Developer Profile: Marcelo Quinta

    - by Tori Wieldt
    As the Java developer community lead for Oracle, the best part of my job is going to conferences and meeting Java developers. I’ve had the pleasure to meet men and women who are smart, fun and passionate about Java—they make the Java community happen. The current issue of Java Magazine provides profiles of other young Java developers around the world. Subscribe to read them! Marcelo Quinta Age: 24Occupation: Professor, Federal University of GoiasLocation: Goias, Brazil Twitter: @mrquinta Marcelo (white polo shirt, center) and class OTN: When did you realize that you were good at programming? When I was in graduate school, I developed a Java system that displayed worked out the logics of getting the maximum coverage using the fewest resources (for example, the minimum number of soldiers [and positions] needed for a battlefield. It may seems not difficult, but it's a hard problem to solve, mathematically. Here I was, a freshman, who came up with an app  "solving" it. Some Master's students use my software today. It was then I began to believe in what I could do.OTN: What most inspires you about programming?I'm really inspired by the challenges and tension that comes from solving a complicated problems. Lately, I've been doing a new system focused on education and digital inclusion and was very gratifying to see it working and the results. I felt useful for the community. OTN: What are some things you would like to accomplish using Java?Java is a very strong platform and that gives us power to develop applications for different devices and purposes, from home automation with little microcontrollers to systems in big servers. I would like to build more systems that integrate the people life or different business contexts, from PCs to cell phones and tablets, ubiquitously. I think IT has reached a level where the current challenge is to make systems that leverage existing technologies that are present in daily life. Java gives us a very interesting set of options to put it into practice, especially in systems that require more strength.OTN: What technical insights into Java technology have been most important to you?I have really enjoyed the way that Java has evolved with Oracle, with new features added, many of them which were suggested by the community. Java 7 came with substantial improvements in the language syntax and it seems that Java 8 takes it even further. I also made some applications in JavaFX and liked the new version. The Java GUI is on a higher level than is offered out there. I saw some JavaFX prototypes running in modern tablets and I got excited. OTN: What would you like to be doing 10 years from now?I want my work to make a difference for individuals or an institution. It would be interesting to be improving one of the systems that I am making today. Recently I've been mixing my hobbies and work, playing with Arduino and home automation. The JHome project, winner of the Duke's Choice Award in 2011, is very interesting to me.OTN: Do you listen to music when you write code? If so, what kind?Absolutely! I usually listen to electronic music (Prodigy, Fatboy Slim and Paul Oakenfold), rock (Metallica, Strokes, The Black Keys) and a bit of local alternative music. I live in Goiânia, "The Brazilian Seattle" and I profit from it very well. OTN: What do you do when you're not programming?I like to play guitar and to fish. Last year I sold my economy car and bought a old jeep. Some people called me crazy, but since then I've been having a great time and having adventures on the backroads of Brazil. Once I broke my glasses in a funny game involving my car's suspension and the airbags. OTN: Does your girlfriend think you are crazy?Crazy is someone who doesn't have courage to do strange things! My girlfriend likes my style. =D Subscribe to the free Java Magazine to read profiles of other young Java developers. Visit the Java channel on YouTube to see a video of Marcelo in action.

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  • Stand-Up Desk 2012 Update

    - by BuckWoody
    One of the more popular topics here on my technical blog doesn't have to do with technology, per-se - it's about the choice I made to go to a stand-up desk work environment. If you're interested in the history of those, check here: Stand-Up Desk Part One Stand-Up Desk Part Two I have made some changes and I was asked to post those here.Yes, I'm still standing - I think the experiment has worked well, so I'm continuing to work this way. I've become so used to it that I notice when I sit for a long time. If I'm flying, or driving a long way, or have long meetings, I take breaks to stand up and move around. That being said, I don't stand as much as I did. I started out by standing the entire day - which did not end well. As you can read in my second post, I found that sitting down for a few minutes each hour worked out much better. And over time I would say that I now stand about 70-80% of the day, depending on the day. Some days I don't even notice I'm standing, so I don't sit as often. Other days I find that I really tire quickly - so I sit more often. But in both cases, I stand more than I sit. In the first post you can read about how I used a simple coffee-table from Ikea to elevate my desktop to the right height. I then adjusted the height where I stand by using a small plastic square and some carpet. Over time I found this did not work as well as I'd like. The primary reason is that the front of these are at the same depth - so my knees would hit the desk or table when I sat down. Also, the desk was at a certain height, and I had to adjust, rather than the other way around.  Also, I like a lot of surface area on top of a desk - almost more of a table. Routing cables and wiring was a pain, and of course moving it was out of the question.   So I've changed what I use. I found a perfect solution for what I was looking for - industrial wire shelving: I bought one, built only half of it (for the right height I wanted) and arranged the shelves the way I wanted. I then got a 5'x4' piece of wood from Lowes, and mounted it to where the top was balanced, but had an over-hang  I could get my knees under easily.My wife sewed a piece of fake-leather for the top. This arrangement provides the following benefits: Very strong Rolls easily, wheels can lock to prevent rolling Long, wide shelves Wire-frame allows me to route any kind of wiring and other things all over the desk I plugged in my UPS and ran it's longer power-cable to the wall outlet. I then ran the router's LAN connection along that wire, and covered both with a large insulation sleeve. I then plugged in everything to the UPS, and routed all the wiring. I can now roll the desk almost anywhere in the room so that I can record, look out the window, get closer to or farther away from the door and more. I put a few boxes on the shelves as "drawers" and tidied that part up. Even my printer fits on a shelf. Laser-dog not included - some assembly required In the second post you can read about the bar-stool I purchased from Target for the desk. I cheaped-out on this one, and it proved to be a bad choice. Because I had to raise it so high, and was constantly sitting on it and then standing up, the gas-cylinder in it just gave out. So it became a very short stool that I ended up getting rid of. In the end, this one from Ikea proved to be a better choice: And so this arrangement is working out perfectly. I'm finding myself VERY productive this way. I hope these posts help you if you decide to try working at a stand-up desk. Although I was skeptical at first, I've found it to be a very healthy, easy way to code, design and especially present over a web-cam. It's natural to stand to speak when you're presenting, and it feels more energetic than sitting down to talk to others.

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  • A (Late) Meme Monday Post: On SQLFamily

    - by Argenis
      Yesterday a member of the SQL community who I deeply admire sent me a DM on Twitter asking whether I had done a SQLFamily post for Thomas LaRock’s (blog|@SQLRockstar) Meme Monday for November. I replied that I did not, and I regretted not having done so. A subtle DM followed my response: “Get on it, you have all week”. And indeed I must. So here’s an attempt to express some of my feelings on a community that has catapulted my career like nothing else before I embraced it. Nanos Gigantium Humeris Insidentes I stand on the shoulders of giants. My SQLFamily has given me support at all levels. Professionally and personally. There is never a lack of will to help and provide advice to others in this community. And I do my best to help. On #SQLHelp on Twitter, via email, or even on the phone. I expect no retribution, because I know that when and if I do run into problems, my SQLFamily will be there for me. I have met some of the most humble, dedicated and most professional people in the SQL community. And some of them have pretty big titles: MVPs, MCMs, Regional Mentors, and even leaders of PASS, SQLCAT members, and even PMs and Devs on the SQL Server team. All are welcome, and that includes YOU! I have also met some people that are rather reserved and don’t participate as much in the community, for whatever reason. Be as it may, let it be know to all that we are a very welcoming community – heck, some of my closest friends and people I can count on in the community have completely opposite political views. We share one goal: to get better and help others get better. Even if you are a lurker – my hope is that one day you’ll decide to give back some of what you have learned. You have to take it to the next level On one of my previous jobs as an IT Supervisor I used to tell my team all the time about the benefits of continuous education and self-driven learning. Shortly after I left that job, the company went bankrupt and some of my staff got laid off – some without any severance pay whatsoever. I eventually found out that some of them had a really hard time finding another job, because their skills were simply outdated. They had become stale professionals. Don’t be one of them. If you don’t take advantage of these learning resources, somebody else will – and that person has an advantage over you when applying for that awesome job position that got opened. There’s a severe shortage of good DBAs and DB Devs out there. What’s your excuse for not being excellent? Even if your knowledge of SQL Server is at the beginner level, really – you have no excuse to get better. Just go to SQLUniversity and learn from there. Don’t get stale! Thank You To all of you in the SQL community who put so much time and energy into helping others, my deepest gratitude to you. I can’t wait to meet you all again at the next event and share our SQL stories over a pint of beer (or a shot of Jaeger) Cheers! -Argenis

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  • Duke's Choice Award Ceremony

    - by Tori Wieldt
    The 2012 Duke's Choice Awards winners and their creative, Java-based technologies and Java community contributions were honored after the Sunday night JavaOne keynotes. Sharat Chander, Group Director for Java Technology Outreach, presented the awards. "Having the community participate directly in both submission and selection truly shows how we are driving exposure of the innovation happening in the Java community," he said. Apache Software Foundation Hadoop Project The Apache Software Foundation’s Hadoop project, written in Java, provides a framework for distributed processing of big data sets across clusters of computers, ranging from a few servers to thousands of machines. This harnessing of large data pools allows organizations to better understand and improve their business. AgroSense Project Improving farming methods to feed a hungry world is the goal of AgroSense, an open source farm information management system built in Java and the NetBeans platform. AgroSense enables farmers, agribusinesses, suppliers and others to develop modular applications that will easily exchange information through a common underlying NetBeans framework. JDuchess Rather than focus on a specific geographic area like most Java User Groups (JUGs), JDuchess fosters the participation of women in the Java community worldwide. The group has more than 500 members in 60 countries, and provides a platform through which women can connect with each other and get involved in all aspects of the Java community. Jelastic, Inc. Moving existing Java applications to the cloud can be a daunting task, but startup Jelastic, Inc. offers the first all-Java platform-as-a-service (PaaS) that enables existing Java applications to be deployed in the cloud without code changes or lock-in. Liquid Robotics Robotics – Liquid Robotics is an ocean data services provider whose Wave Glider technology collects information from the world’s oceans for application in government, science and commercial applications. The organization features the “father of Java” James Gosling as its chief software architect. London Java Community The second user group receiving a Duke’s Choice Award this year, the London Java Community (LJC) and its users have been active in the OpenJDK, the Java Community Process (JCP) and other efforts within the global Java community. NATO The first-ever Community Choice Award goes to the MASE Integrated Console Environment (MICE) in use at NATO. Built in Java on the NetBeans platform, MICE provides a high-performance visualization environment for conducting air defense and battle-space operations. Parleys.com E-learning specialist Parleys.com, based in Brussels, Belgium, uses Java technologies to bring online classes and full IT conferences to desktops, laptops, tablets and mobile devices. Parleys.com has hosted more than 1,700 conferences—including Devoxx and JavaOne—for more than 800,000 unique visitors. Student Nokia Developer Group This year’s student winner, Ram Kashyap, is the founder and president of the Nokia Student Network, and was profiled in the “The New Java Developers” feature in the March/April 2012 issue of Java Magazine. Since then, Ram has maintained a hectic pace, graduating from the People’s Education Society Institute of Technology in Bangalore, India, while working on a Java mobile startup and training students on Java ME. United Nations High Commissioner for Refugees The United Nations High Commissioner for Refugees (UNHCR) is on the front lines of crises around the world, from civil wars to natural disasters. To help facilitate its mission of humanitarian relief, the UNHCR has developed a light-client Java application on the NetBeans platform. The Level One registration tool enables the UNHCR to collect information on the number of refugees and their water, food, housing, health, and other needs in the field, and combines that with geocoding information from various sources. This enables the UNHCR to deliver the appropriate kind and amount of assistance where it is needed. You can read more about the winners in the current issue of Java Magazine.

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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  • Oracle OpenWorld 2012: Oracle Developer Cloud, ADF-Essentials, ADF Mobile and ME!

    - by Dana Singleterry
    This year at OOW, like those from the past, will certainly be unforgettable. Lots of new announcements which I can't mention here and may not event know about are sure to surprise. I'll keep this short and sweet. For every session ADF, ADF Mobile, Oracle Developer Cloud, Integration with SOA Suite, etc... take a look at the ADF Focus Document listing all the sessions ordered by day providing time and location. For Mobile specifically check out the Mobile Focus Document. OOW 2012 actually kicks off on Sunday with Moscone North demogrounds hosting Cloud. There's also the ADF EMG User Day where you can pick up many technical tips & tricks from ADF Developers / ACE Directors from around the world. A session you shouldn't miss and a great starting point for the week if you miss Sunday's ADF EMG User Day for all of you TechoFiles is Chris Tonas's keynote for developers - Monday 10:45 am at Salon 8 in the Marriott - The Future of Development for Oracle Fusion - From Desktop to Mobile to Cloud. Then peruse the ADF Focus Document to fill out your day with the many sessions and labs on ADF. Don't forge that Wednesday afternoon (4:30 - 5:30) offers an ADF Meetup which is an excellent opportunity to catch up with the Shakers and Makers of ADF from Product Managent, to customers, to top developers leveraging the ADF technology, to ACE Directors themselves. Not to mention free beer is provided to help you wind down from a day of Techno Overload. Now for my schedule and I do hope to see some of you at one of these. OOW 2012 Schedule 10/1 Monday 9:30am – 12:00pm: JDev DemoGrounds 3:15pm – 4:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon ¾ 4:00pm – 6:00pm: Cloud DemoGrounds 10/2 Tuesday 9:45am – 12:00pm: JDev DemoGrounds 2:00pm -4:00pm: Cloud DemoGrounds 7:30 – 9:30: Team Dinner @ Donato Enoteca; Redwood City 10/3 Wednesday 10:15pm – 11:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 1:15pm – 2:15pm: Oracle ADF – Lessons Learned in Real-World Implementations; Moscone South – Room 309This session takes the form of a panel that consists of three customer: Herbalife, Etiya, & Hawaii State Department of Education. During the first part of this session each customer will provide a high-level overview of their application. Following this overview I'll ask questions of the customers specific to their implementations and lessons learned through their development life-cycle. Here's the session abstract: CON3535 - Oracle ADF: Lessons Learned in Real-World Implementations This session profiles and interviews customers that have been successful in delivering compelling applications based on Oracle’s Application Development Framework (Oracle ADF). The session provides an overview of Oracle ADF, and then three customers explain the business drivers for their respective applications and solutions and if possible, provide a demonstration of the applications. Interactive questions posed to the customers after their overview will make for an exciting and dynamic format in which the customers will provide insight into real-world lessons learned in developing with Oracle ADF. 3:30pm – 4:30 pm: Developing Applications for Mobile iOS and Android Devices with Oracle ADF Mobile; Marriott Marquis – Salon 10A 4:30pm – 6:00pm: Meet and Greet ADF Developers/Customers; OTN Lounge 10/4 Thursday   11:15pm – 12:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 I'm sure our paths will cross at some point during the week and I look forward to seeing you at one of the many events. Enjoy OOW 2012!

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  • Official and unofficial apps in the iOS, WP7, and Android marketplaces

    - by Bil Simser
    The last few months have seen people complaining about the lack of "official" apps in the Windows Phone marketplace. In fact a couple of months ago I wrote about this very thing here and if we really needed these official apps or could get by with third-party solutions. Recently a list of "Top 100 Mobile Apps" crossed my desk and it was curious. 40 iPhone apps, 40 Android apps, 10 WP7 apps, and 10 BlackBerry apps. Really? 10 for WP7? So I wondered if the media was just playing this up and maybe continuing to do what I think most vendors are doing which is treating Windows Phone as the red-headed step-child you keep in the basement while all along there's nothing wrong with them. I put together the list and went digging to see how many of the top 40 iOS and Android apps were also on the Windows Phone platform (sorry BlackBerry, you should just shut your doors right now). Here's the results. Note, these are all *free* apps. There might be other pay apps that have official representation across all mobile devices, I just chose to hunt these ones down because I'm cheap. In the top 40, I easily plucked out 20 that had official apps on all three platforms. These were: Amazon Mobile, ESPN Score Centre, Evernote, Facebook, Foursquare, Google Search, IMDB, Kindle, Shazam, Skype (yes, I know, in beta on WP7), SlackerRadio, The Weather Channel, TripIt, Twitter, Yelp, Flixster, Netflix, TuneIn Radio, Dictionary.com, Angry Birds, and Groupon. Hey, that's pretty good IMHO. 20 or so apps, all free, and all fully functional and supported (and in some cases, even better looking on the Windows Phone platform than the other platforms). A dozen or so more apps had official apps on some platforms but not all, so yes, there are gaps here. Here's a rundown of the hangers-on: Adobe Photoshop Express This looks great on the iOS platform and there's even an official version on droid. Hope Adobe brings this to WP7. There are other photo editing programs though if you go looking (maybe we can get Paint.NET to be ported to the phone?) BBC News A few apps offer news feeds but nothing official on the Windows Phone. The feeds are good but without video this app needs some WP7 love. Dropbox Again Windows Phone looses out here with no official app. There are a few third party ones that will help you along and offer most of the functionality that you need but no integration that an official app might bring. Epicurious Droid seems to be the trailer here as there are apps for it but nothing official (from what I can tell). Both iOS and WP7 have them. Flipboard It's sad with Flipboard as it's such a great newsreader. The only offiical app is for iOS but frankly the iPhone version looks horrible so without a tablet the experience here isn't that hot. Maybe with WP8. Currently there's nothing even remotely similar to this on the other platforms. Google+ Is anyone still using this? No official app for WP7 but some clones. Apparently there's no API so people are just screen scraping. Ugh. Mint.com This app has all kinds of buzz and a lot of votes on the application requests site. Official apps for iOS and droid. No WP7 love (yet). TED Quite a few TED apps on WP7 but nothing official. I think the third party ones suffice and some are pretty nice looking, taking advantage of the Metro interface and making for a good show. WebMD There's a third party app on WP7 here but nothing official. It seems to contain all the same information and functionality the official apps do so not sure if an official one is needed but its here for inclusion. The other apps in the top 40 were either very specific to the platform (for example all three of them have a "Find my Phone" app). There are others that are missing out on the WP7 platform like ooVoo, Words With Friends, and some of the Google apps (Google Voice for example). Since you can integrate your GMail account right into the Windows Phone (via linked inboxes) I'm not sure if there's a need for an official GMail app here. Looking at the numbers Windows Phone still gets the worst of the deal here with half a dozen highly popular "offical" apps that exist on the other mobile platforms and in some cases, nothing even remotely similar to the official app to compare. This doesn't include things like Instagram, PInterest, and others (don't get me started on those). Still, with over 20+ highly popular free apps all represented on all three mobile platforms I don't think it's a bad place to be in. The Windows Phone platform could get a little more love from the vendors missing here, or at least open up your APIs so the third party crowd can step in and take up the slack. P.S. these are just my observations and I might have got a few items wrong. Feel free to chime in with missing or incorrect information. I am after all human. Well, most of me is.

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  • Professional Developers, may I join you?

    - by Ben
    I currently work in technical support for a software/hardware company and for the most part it's a good job, but it's feeling more and more like I'm getting 'stuck' here. No raises in the 5 years I've been here, and lately there seems to be more hiring from the outside than promotion from within. The work I do is more technical than end-user support, as we deal primarily with our field technicians who have a little more technical skill than the general user base. As a result I get into much more technical support issues... often tracking down bugs in our software, finding performance bottlenecks in our database schema, etc. The work I'm most proud of are the development projects I've come up with on my own, and worked on during lunch breaks and slow periods in Support. Over the years I've written a number of useful utilities for the company. Diagnostic type applications that several departments use and appreciate. These include apps that simulate our various hardware devices, log file analysis, time-saving utilities for our work processes, etc. My best projects have been the hardware simulation programs, which are the type of thing we probably wouldn't have put a full-time developer on had anyone thought to do it, but they've ended up being popular and useful enough to be used by development, QA, R&D, and Support. They allow us to interface our software with simulated hardware, rather than clutter up our work areas with bulky, hard to acquire equipment. Since starting here my life has moved forward (married, kid, one more on the way), but it feels like my career has not. I still earn what I earned walking in the door my first day. Company budget is tight, bonuses have gone down, and no raises or cost of living / inflation adjustments either. As the sole source of income for my family I feel I need to do more, and I'd like to have a more active role in creating something at work, not just cleaning up other people's mistakes. I enjoy technical work, and I think development is the next logical step in my career. I'd like to bring some "legitimacy" to my part-time development work, and make myself a more skilled and valuable employee. Ultimately if this can help me better support my family, that would be ideal. Can I make the jump to professional developer? I have an engineering degree, but no formal education in computer science. I write WinForms apps using the .NET framework, do some freelance web development, have volunteered to write software for a nonprofit, and have started experimenting with programming microcontrollers. I enjoy learning new things in the limited free time I have available. I think I have the aptitude to take on a development role, even in an 'apprentice' capacity if such an option is possible. Have any of you moved into development like this? Do any of you developers have any advice or cautionary tales? Are there better career options I haven't thought of? I welcome any and all related comments and thank you in advance for posting them.

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  • export web page data to excel using javascript [on hold]

    - by Sreevani sri
    I have created web page using html.When i clicked on submit button it will export to excel. using javascript i wnt to export thadt data to excel. my html code is 1. Please give your Name:<input type="text" name="Name" /><br /> 2. Area where you reside:<input type="text" name="Res" /><br /> 3. Specify your age group<br /> (a)15-25<input type="text" name="age" /> (b)26-35<input type="text" name="age" /> (c)36-45<input type="text" name="age" /> (d) Above 46<input type="text" name="age" /><br /> 4. Specify your occupation<br /> (a) Student<input type="checkbox" name="occ" value="student" /> (b) Home maker<input type="checkbox" name="occ" value="home" /> (c) Employee<input type="checkbox" name="occ" value="emp" /> (d) Businesswoman <input type="checkbox" name="occ" value="buss" /> (e) Retired<input type="checkbox" name="occ" value="retired" /> (f) others (please specify)<input type="text" name="others" /><br /> 5. Specify the nature of your family<br /> (a) Joint family<input type="checkbox" name="family" value="jfamily" /> (b) Nuclear family<input type="checkbox" name="family" value="nfamily" /><br /> 6. Please give the Number of female members in your family and their average age approximately<br /> Members Age 1 2 3 4 5<br /> 8. Please give your highest level of education (a)SSC or below<input type="checkbox" name="edu" value="ssc" /> (b) Intermediate<input type="checkbox" name="edu" value="int" /> (c) Diploma <input type="checkbox" name="edu" value="dip" /> (d)UG degree <input type="checkbox" name="edu" value="deg" /> (e) PG <input type="checkbox" name="edu" value="pg" /> (g) Doctorial degree<input type="checkbox" name="edu" value="doc" /><br /> 9. Specify your monthly income approximately in RS <input type="text" name="income" /><br /> 10. Specify your time spent in making a purchase decision at the outlet<br /> (a)0-15 min <input type="checkbox" name="dis" value="0-15 min" /> (b)16-30 min <input type="checkbox" name="dis" value="16-30 min" /> (c) 30-45 min<input type="checkbox" name="dis" value="30-45 min" /> (d) 46-60 min<input type="checkbox" name="dis" value="46-60 min" /><br /> <input type="submit" onclick="exportToExcel()" value="Submit" /> </div> </form>

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  • Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Goals for 2010 Retrospective

    - by Brian Jackett
    As we approach the end of 2010 I’d like to take a  few minutes to reflect back on this past year and revisit the goals that I set for myself at the beginning of the year (click here to see those goals).  I feel it is important to track your goals not only to see if you accomplished them but also to see what new directions in life you pursued.  Once we enter into 2011 I’ll follow up with a new post on goals for the new year. Professional Blog – This year I intended to write at least 2 posts a month.  Looking back I far surpassed that goal by writing 47 posts (this one being my 48th).  As with many things in life, quantity does not mean quality.  A good example is a number of my posts announcing upcoming speaking engagements and providing links to presentation slides and scripts.  That aside, I like to at least keep content relatively fresh on this blog  which I was able to accomplish.  At the same time I’ve gotten much more comfortable in my blogging style and it has become much easier to write. Speaking – I didn’t define a clear goal for speaking engagements, but had a rough idea of wanting to speak at 2-3 events.  Once again I far exceeded that number by speaking at 10 separate events and delivering 12+ presentations.  I’m very thankful for all of the opportunities that I was given and all of the wonderful people I have met as a result. Volunteering – This year I intended to help out with the COSPUG (now Buckeye SPUG) steering committee and Stir Trek conference.  I fulfilled both goals and as well as taking on lead organizer duties for the first ever SharePoint Saturday Columbus.  Each of these events and groups turned out to be successful and I was glad to be a part of them all.  I look forward to continuing to volunteer with each next year in some capacity. Android Development – My goal for getting into Android development was a late addition, but one I didn’t necessarily fulfill.  I spent a couple nights downloading the tools, configuring my environment, and going through some “simple” tutorials.  I say “simple” because in my opinion the tutorials were not laid out very well, took a long time to get running properly, and confused me more than helped.  After about a week I was frustrated with the process and didn’t think it was a good use of my time.  On a side note, I’ve dabbled in Windows Phone 7 development over the past few months and have been very excited by how easy and intuitive it was to get started and develop some proof of concepts. Personal Getting in Shape – I had intended to play on recreational sports leagues and work out on a semi-regular basis.  For the most part I fulfilled this goal by playing on various softball and volleyball leagues as well as using the gym.  At the same time I had some major setbacks.  In the spring I badly sprained my ankle and got hit in the knee with a softball which kept me inactive for almost 2 months.  More recently I broke my knuckle (click here to read about it) which I am still recovering from. Volunteering – On the volunteering front I kept my commitments at my parish’s high school youth group.  As for other volunteering opportunities I got involved with a great organization called Columbus Gives Back (website).  I’ve volunteered with them a few times and really enjoy their goal to provide opportunities to people with busy schedules.  They  offer a variety of events typically after work hours and spread out around Columbus with no set commitments on time you need to put in.  If you have the time or motivation I highly recommend them. House/Condo – I had been thinking of buying a house or condo this past summer, but decided to extend my apartment lease for another year instead.  I have begun the search for a place in the past few weeks and am excited begin the process of owning a home. Conclusion     This year I was able to set and achieve many of my goals.  For next year I’ll try to put more specific numbers to all of my goals.  If any of you readers set goals for 2011 feel free to send me a link as I’d love to see what you are aiming to accomplish.  Have a great end of 2010 and best wishes for the start of 2011!       -Frog Out

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  • What Counts For A DBA: ESP

    - by Louis Davidson
    Now I don’t want to get religious here, and I’m not going to, but what I’m going to describe in this ‘What Counts for a DBA’ installment sometimes feels like magic. Often  I will spend hours thinking about the solution to a design issue or coding problem, working diligently to try to come up with a solution and then finally just give up with the feeling that I’m not even qualified to be a data entry clerk, much less a data architect.  At this point I often take a walk (or sometimes a nap), and then it hits me. I realize that I have the answer just sitting in my brain, ready to implement.  This phenomenon is not limited to walks either; it can happen almost any time after I stop my obsession about a problem. I call this phenomena ESP (or Extra-Sensory Programming.)  Another term for this could be ‘sleeping on it’, and while the idiom tends to mean to let time pass to actively think about a problem, sleeping on a problem also lets you relax and let your brain do the work. I first noticed this back in my college days when I would play video games for hours on end. We would get stuck deep in some dungeon unable to find a way out, playing for days on end until we were beaten down tired. Once we gave up and walked away, the solution would usually be there waiting for one of us before we came back to play the next day.  Sometimes it would be in the form of a dream, and sometimes it would just be that the problem was now easy to solve when we started to play again.  While it worked great for video games, it never occurred when I studied English Literature for hours on end, or even when I worked for the same sort of frustrating hours attempting to solve a homework problem in Calculus.  I believe that the difference was that I was passionate about the video game, and certainly far less so about homework where people used the word “thou” instead of “you” or x to represent a number. This phenomenon occurs somewhat more often in my current work as a professional data programmer, because I am very passionate about SQL and love those aspects of my career choice.  Every day that I get to draw a new data model to solve a customer issue, or write a complex SELECT statement to ferret out the answer to a complex data question, is a great day. I hope it is the same for any reader of this blog.  But, unfortunately, while the day on a whole is great, a heck of a lot of noise is generated in work life. There are the typical project deadlines, along with the requisite project manager sitting on your shoulders shouting slogans to try to make you to go faster: Add in office politics, and the occasional family issues that permeate the mind, and you lose the ability to think deeply about any problem, not to mention occasionally forgetting your own name.  These office realities coupled with a difficult SQL problem staring at you from your widescreen monitor will slowly suck the life force out of your body, making it seem impossible to solve the problem This is when the walk starts; or a nap. Maybe you hide from the madness under your desk like George Costanza hides from Steinbrenner on Seinfeld.  Forget about the problem. Free your mind from the insanity of the problem and your surroundings. Then let your training and education deep in your brain take over and see if it will passively do the rest for you. If you don’t end up with a solution, the worst case scenario is that you have a bit of exercise or rest, and you won’t have heard the phrase “better is the enemy of good enough” even once…which certainly will do your brain some good. Once you stop expecting whipping your brain for information, inspiration may just strike and instead of a humdrum solution you find a solution you hadn’t even considered, almost magically. So, my beloved manager, next time you have an urgent deadline and you come across me taking a nap, creep away quietly because I’m working, doing some extra-sensory programming.

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  • Do MORE with WebCenter - Webcast Overview & TIES Tour

    - by Michael Snow
    Today's post is from Michelle Huff, Senior Director, Product Management, Oracle WebCenter `````````````````  In case you missed it, I presented on a webcast yesterday focused on how you can “Do More with Oracle WebCenter – Expand Beyond Content Management.” As you may remember, we rebranded Oracle’s Enterprise Content Management (ECM) Suite, which some people knew by the wonderfully techie three-letter acronyms -- UCM, URM & IPM -- to Oracle WebCenter Content last year. Since it’s a unified ECM platform, I’ve seen many customers over the years continue to expand the number of content-centric solutions and application integrations powered by WebCenter throughout their organizations. But, did you know WebCenter also provides portal, collaboration and web experience management capabilities as well? This enables you to leverage your existing investment in the WebCenter platform as well as the information you’re managing to create engaging sites, collaborative spaces, or self-service portals and composite applications. In the webcast I walked through six different ways that you can do more with WebCenter: Collaborative content contribution and sharing environment Share content across intranets and extranets Combine content in composite applications Create targeted online experiences Manage interactive social experiences Optimize multi-channel customer experiences Joining me on the call was Greg Utecht with TIES. TIES is a joint powers cooperative owned by 46 Minnesota school districts, represents 514 schools – and provides software applications, hardware and software, internet service and professional development designed by educators for education. I was having a lot of fun over the past few days talking with Greg about the TIES implementation and future plans with WebCenter. He joined me on the call for a little Q&A to explain how he’s using WebCenter today for their iContent implementation for document management, records management and archiving. And also covered how they have expanded their implementation to create a collaborative space called their HRPay System with WebCenter to facilitate collaboration and to better engage their users within the school districts. During our conversation a few questions came from the audience about their implementation. They were curious to see how the system looked – so let’s take a peak. This first screenshot shows the screen that a human resources or payroll worker in one of our member districts would see upon logging in, based on their credentials and role in their district. This shows the result of clicking on the SUBSCRIBE link on the main page. It allows the user to subscribe to parts of the portal which will e-mail him/her when those are updated in any way. This shows the screen that a human resources or payroll worker in one of our member districts would see upon clicking on the Resources link. This shows the screen that a human resources or payroll worker in one of our member districts would see upon clicking on the Finance Advisory link. It shows the discussion threads and document sharing areas. This shows the screen that appears when the forum topic on the preceding screen is clicked. This shows the screen portlet up close with shared documents. This shows the screen that appears when a shared document is clicked on. Note that there is also a download button and an update button, meaning people can work on these collaboratively. If you missed the webcast, check it out! You can watch the replay OnDemand HERE. If you attended the webcast, thanks for joining - I hoped you learned a little from the session. I learned that kids are getting digital report cards today! Wow, have times changed with technology. Uh oh, is this when I start saying “You know, back in my days…?”

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  • WebCenter Innovation Award Winners

    - by Michael Snow
    Of course, here on our WebCenter blog – we’d like to highlight and brag about our great WebCenter winners. The 2012 WebCenter Innovation Award Winners University of Louisville Location: Louisville, KY, USA Industry: Higher Education Fusion Middleware Products: WebCenter Portal, WebCenter Content, JDeveloper, WebLogic, Oracle BI, Oracle IdM University of Louisville is a state supported research university Statewide Informatics Network to improve public health The University of Louisville has implemented WebCenter as part of the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, which will improve public healthcare and lower cost through the use of novel technology and next generation analytics, decision support and innovative outcomes-based payment systems. ---------- News Limited Country/Region: Australia Industry: News/Media FMW Products: WebCenter Sites Single platform running websites for 50% of Australia's newspapers News Corp is running half of Australia's newspaper websites on this shared platform powered by Oracle WebCenter Sites and have overtaken their nearest competitors and are now leading in terms of monthly page impressions. At peak they have over 250 editors on the system publishing in real-time.Sites include: www.newsspace.com.au, www.news.com.au, www.theaustralian.com.au and many others ------ Life Technologies Corp. Country/Region: Carlsbad, CA, USAIndustry: Life SciencesFMW Products: WebCenter Portal, SOA Suite Life Technologies Corp. is a global biotechnology tools company dedicated to improving the human condition with innovative life science products. They were awarded an innovation award for their solution utilizing WebCenter Portal for remotely monitoring & repairing biotech instruments. They deployed WebCenter as a portal that accesses Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired.  The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers.  The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. ----- China Mobile Jiangsu China Mobile Jiangsu is one of the biggest subsidiaries of China Mobile. It has over 25,000 employees and 40 million mobile subscribers. Country/Region: Jiangsu, China Industry: Telecommunications FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM They were awarded an Innovation Award for their new employee platform powered by WebCenter Portal is designed to serve their 25,000+ employees and help them drive collaboration & productivity. JSMCC (Chian Mobile Jiangsu) Employee Enterprise Portal and Collaboration Platform. It is one of the China Mobile’s most important IT innovation projects. The new platform is designed to serve for JSMCC’s 25000+ employees and to help them improve the working efficiency, changing their traditional working mode to social ways, encouraging employees on business collaboration and innovation. The solution is built on top of Oracle WebCenter Portal Framework and WebCenter Spaces while also leveraging Weblogic Server, UCM, OID, OAM, SES, IRM and Oracle Database 11g. By providing rich collaboration services, knowledge management services, sensitive document protection services, unified user identity management services, unified information search services and personalized information integration capabilities, the working efficiency of JSMCC employees has been greatly improved. Main Functionality : Information portal, office automation integration, personal space, group space, team collaboration with web2.0 services, unified search engine for multiple data sources, document management and protection. SSO for multiple platforms. -------- LADWP – Los Angeles Department for Water and Power Los Angeles Department of Water and Power (LADWP) is the largest public utility company in United States with over 1.6 Million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. LADWP also bills most of these customers for sanitation services provided by another city department. Country/Region: US – Los Angeles, CA Industry: Public Utility FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM The new infrastructure consists of: Oracle WebCenter Portal including mobile portal Oracle WebCenter Content for Content Management and Digital Asset Management (DAM) Oracle OAM (IDM, OVD, OAM) integrated with AD for enterprise identity management Oracle Siebel for CRM Oracle DB Oracle SOA Suite for integration of various subsystems and back end systems  The new portal's features include: Complete Graphical redesign based on best practices in UI Design for high usability Customer Self Service implemented through MyAccount (Bill Pay, Payment History, Bill History, Usage Analysis, Service Request Management) Financial Assistance Programs (CRM, WebCenter) Customer Rebate Programs (CRM, WebCenter) Turn On/Off/Transfer of services (Commercial & Residential) Outage Reporting eNotification (SMS, email) Multilingual (English & Spanish) – using WebCenter multi-language support Section 508 (ADA) Compliant Search – Using WebCenter SES (Secured Enterprise Search) Distributed Authorship in WebCenter Content Mobile Access (any Mobile Browser)

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