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• 5 Best Practices - Laying the Foundation for WebCenter Projects

  - by Kellsey Ruppel

  Today’s guest post comes from Oracle WebCenter expert John Brunswick. John specializes in enterprise portal and content management solutions and actively contributes to the enterprise software business community and has authored a series of articles about optimal business involvement in portal, business process management and SOA development, examining ways of helping organizations move away from monolithic application development. We’re happy to have John join us today! Maximizing success with Oracle WebCenter portal requires a strategic understanding of Oracle WebCenter capabilities.  The following best practices enable the creation of portal solutions with minimal resource overhead, while offering the greatest flexibility for progressive elaboration. They are inherently project agnostic, enabling a strong foundation for future growth and an expedient return on your investment in the platform.  If you are able to embrace even only a few of these practices, you will materially improve your deployment capability with WebCenter. 1. Segment Duties Around 3Cs - Content, Collaboration and Contextual Data "Agility" is one of the most common business benefits touted by modern web platforms.  It sounds good - who doesn't want to be Agile, right?  How exactly IT organizations go about supplying agility to their business counterparts often lacks definition - hamstrung by ambiguity. Ultimately, businesses want to benefit from reduced development time to deliver a solution to a particular constituent, which is augmented by as much self-service as possible to develop and manage the solution directly. All done in the absence of direct IT involvement. With Oracle WebCenter's depth in the areas of content management, pallet of native collaborative services, enterprise mashup capability and delegated administration, it is very possible to execute on this business vision at a technical level. To realize the benefits of the platform depth we can think of Oracle WebCenter's segmentation of duties along the lines of the 3 Cs - Content, Collaboration and Contextual Data.  All three of which can have their foundations developed by IT, then provisioned to the business on a per role basis. Content – Oracle WebCenter benefits from an extremely mature content repository.  Work flow, audit, notification, office integration and conversion capabilities for documents (HTML & PDF) make this a haven for business users to take control of content within external and internal portals, custom applications and web sites.  When deploying WebCenter portal take time to think of areas in which IT can provide the "harness" for content to reside, then allow the business to manage any content items within the site, using the content foundation to ensure compliance with business rules and process.  This frees IT to work on more mission critical challenges and allows the business to respond in short order to emerging market needs. Collaboration – Native collaborative services and WebCenter spaces are a perfect match for business users who are looking to enable document sharing, discussions and social networking.  The ability to deploy the services is granular and on the basis of roles scoped to given areas of the system - much like the first C “content”.  This enables business analysts to design the roles required and IT to provision with peace of mind that users leveraging the collaborative services are only able to do so in explicitly designated areas of a site. Bottom line - business will not need to wait for IT, but cannot go outside of the scope that has been defined based on their roles. Contextual Data – Collaborative capabilities are most powerful when included within the context of business data.  The ability to supply business users with decision shaping data that they can include in various parts of a portal or portals, just as they would with content items, is one of the most powerful aspects of Oracle WebCenter.  Imagine a discussion about new store selection for a retail chain that re-purposes existing information from business intelligence services about various potential locations and or custom backend systems - presenting it directly in the context of the discussion.  If there are some data sources that are preexisting in your enterprise take a look at how they can be made into discrete offerings within the portal, then scoped to given business user roles for inclusion within collaborative activities. 2. Think Generically, Execute Specifically Constructs.  Anyone who has spent much time around me knows that I am obsessed with this word.  Why? Because Constructs offer immense power - more than APIs, Web Services or other technical capability. Constructs offer organizations the ability to leverage a platform's native characteristics to offer substantial business functionality - without writing code.  This concept becomes more powerful with the additional understanding of the concepts from the platform that an organization learns over time.  Let's take a look at an example of where an Oracle WebCenter construct can substantially reduce the time to get a subscription-based site out the door and into the hands of the end consumer. Imagine a site that allows members to subscribe to specific disciplines to access information and application data around that various discipline.  A space is a collection of secured pages within Oracle WebCenter.  Spaces are not only secured, but also default content stored within it to be scoped automatically to that space. Taking this a step further, Oracle WebCenter’s Activity Stream surfaces events, discussions and other activities that are scoped to the given user on the basis of their space affiliations.  In order to have a portal that would allow users to "subscribe" to information around various disciplines - spaces could be used out of the box to achieve this capability and without using any APIs or low level technical work to achieve this. 3. Make Governance Work for You Imagine driving down the street without the painted lines on the road.  The rules of the road are so ingrained in our minds, we often do not think about the process, but seemingly mundane lane markers are critical enablers. Lane markers allow us to travel at speeds that would be impossible if not for the agreed upon direction of flow. Additionally and more importantly, it allows people to act autonomously - going where they please at any given time. The return on the investment for mobility is high enough for people to buy into globally agreed up governance processes. In Oracle WebCenter we can use similar enablers to lane markers.  Our goal should be to enable the flow of information and provide end users with the ability to arrive at business solutions as needed, not on the basis of cumbersome processes that cannot meet the business needs in a timely fashion. How do we do this? Just as with "Segmentation of Duties" Oracle WebCenter technologies offer the opportunity to compartmentalize various business initiatives from each other within the system due to constructs and security that are available to use within the platform. For instance, when a WebCenter space is created, any content added within that space by default will be secured to that particular space and inherits meta data that is associated with a folder created for the space. Oracle WebCenter content uses meta data to support a broad range of rich ECM functionality and can automatically impart retention, workflow and other policies automatically on the basis of what has been defaulted for that space. Depending on your business needs, this paradigm will also extend to sub sections of a space, offering some interesting possibilities to enable automated management around content. An example may be press releases within a particular area of an extranet that require a five year retention period and need to the reviewed by marketing and legal before release.  The underlying content system will transparently take care of this process on the basis of the above rules, enabling peace of mind over unstructured data - which could otherwise become overwhelming. 4. Make Your First Project Your Second Imagine if Michael Phelps was competing in a swimming championship, but told right before his race that he had to use a brand new stroke.  There is no doubt that Michael is an outstanding swimmer, but chances are that he would like to have some time to get acquainted with the new stroke. New technologies should not be treated any differently.  Before jumping into the deep end it helps to take time to get to know the new approach - even though you may have been swimming thousands of times before. To quickly get a handle on Oracle WebCenter capabilities it can be helpful to deploy a sandbox for the team to use to share project documents, discussions and announcements in an effort to help the actual deployment get under way, while increasing everyone’s knowledge of the platform and its functionality that may be helpful down the road. Oracle Technology Network has made a pre-configured virtual machine available for download that can be a great starting point for this exercise. 5. Get to Know the Community If you are reading this blog post you have most certainly faced a software decision or challenge that was solved on the basis of a small piece of missing critical information - which took substantial research to discover.  Chances were also good that somewhere, someone had already come across this information and would have been excited to share it. There is no denying the power of passionate, connected users, sharing key tips around technology.  The Oracle WebCenter brand has a rich heritage that includes industry-leading technology and practitioners.  With the new Oracle WebCenter brand, opportunities to connect with these experts has become easier. Oracle WebCenter Blog Oracle Social Enterprise LinkedIn WebCenter Group Oracle WebCenter Twitter Oracle WebCenter Facebook Oracle User Groups Additionally, there are various Oracle WebCenter related blogs by an excellent grouping of services partners.

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• DevConnections Spring 2010 Speaker Evals and Tips

  As a conference speaker, I always look forward to hearing from attendees whether they felt my sessions were valuable and worth their time.  Its always gratifying  get a high score, but of course its the (preferably constructive) criticism thats key to continued improvement.  Im by no means the best technical presenter around, and Im always looking for ways to improve. Ive recently spoken at a few events, including TechEd and an Ohio event called Stir Trek.  DevConnections was actually back in April, but theyre just getting their final evals out to speakers.  TechEd, of course, does online evals so immediately after your talks you can see what people think.  Ill try and post my TechEd evals in the next week or so. I gave 3 talks at DevConnections Spring 2010 / VS2010 Launch which I discussed in this previous blog post.  In this follow-up, Im just going to share some eval info and my thoughts on it, albeit a couple of months later. Pragmatic ASP.NET Tips, Tricks, and Tools Evals Turned In: 27 Overall Eval: 3.74 Average Score: 3.47 89% found the technical level Just Right.  7.4% thought it was too basic (3.6% did not respond).  Since nobody thought the content was Too complex, I could perhaps have added some more complex material, but having about 90% say its Just Right is pretty good. 92% said at least 50% of the material was new to them.  36% said 75% or more was new.  Thats also pretty good, I think. 77.8% can use the information immediately; 15% can use it within 2-6 months (7.2 % no response). Overall 78% rated the session Excellent, 18% Good, 4% Fair. All comments (9): Steve did a great job Excellent session! It was good. Im now super excited to attend Steves other sessions later today.  Very useful. One of the best speakers here.  Bring him back to future conferences please. Continue to have this session with new and old stuff.  I always find something I did not know about. Excellent!  This was the best session Ive seen all week. Did not increase font on all pages could not see. For Steve to have had more sessions. Note to self make the fonts bigger across the board.  Otherwise, this is all good for my ego. :)  This is always a very popular session and one I really enjoy giving.  Tips and Tricks talks are pretty easy because you dont have to go in depth with any particular thing, and theyre almost always with existing technology so youre not dealing with betas, lack of documentation, and other issues.  Its an easy session to do well, in my experience, and one which I think attendees definitely appreciate.   Whats New in ASP.NET MVC 2 Evals Turned In: 23 Overall Eval: 3.77 Average Score: 3.47 (wow, I cant believe I scored better on this talk than the tips and tricks talk, which Ive given many times and was more excited about) 96% found the technical level Just Right.  90% found 50% or more of the material to be new.  43% can use the info immediately, and another 43% can use it within 2-6 months I guess that speaks to adoption rates of MVC 2 among my attendees Overall 74% said the session was Excellent, 22% Good.  4% No Response. All Comments (6): Great job, thank you. Great speaker! Really good, a little lost in the code at some points, but great information. Speaker needs to repeat questions from audience for everyone to hear. Exceeded my expectations. Great speaker, very informative. I really do try to religiously repeat questions from the audience for everyone to hear, but obviously I didnt do it 100% of the time.  Note to self remember to repeat questions.  That and making fonts big are really basic speaker best practices, which just goes to prove that fundamentals are always something that can be perfected.   SOLIDify Your ASP.NET MVC 2 Application Evals Turned In: 8 (!) Overall Eval: 3.63 Average Score: 3.47 As I recall this was one of the last talks of the day / show, which might account for the low number of evals turned in.  I dont recall speaking to an empty room for this talk, although it certainly wasnt as crowded as the tips and tricks talk. 100% found the technical level Just Right.  100% found at least half the material new.  62.5% can use it at once and 37.5% within 2-6 months.  62.5% rated the session Excellent overall; 37.5% Good.  Im thinking there were 5 evals with all 4s checked and 3 with all 3s checked (4 = Excellent, 3 = Good) All Comments (3): This covered many topics Ive read about recently, and it helped reinforce them. It was a nice overview of the solid principle, but I thought there might be specifics for MVC2.  I am glad there is not. Move a little slower. Ok, so another fundamental dont go too fast.  Looks like I got one fundamental tip from the comments of each talk. My Take-Aways Remember the fundamentals.  Its worth going through a checklist prior to presenting to make sure these things are fresh in your mind.  Increase all font sizes.  Repeat all questions from audience members without microphones (this is also a great way to stall for time, btw).  Resist the urge to move too quickly especially if youre nervous or short of time.  Writing this up in a blog post also further reinforces these fundamentals for me, which is one of the main reasons why I do it I retain things better when I write them, and even moreso when I write them for public consumption since I have to really think about what Im saying.  And maybe a few of you find this interesting or helpful, which is a bonus. Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Big data: An evening in the life of an actual buyer

  - by Jean-Pierre Dijcks

  Here I am, and this is an actual story of one of my evenings, trying to spend money with a company and ultimately failing. I just gave up and bought a service from another vendor, not the incumbent. Here is that story and how I think big data could actually fix this (and potentially prevent some of this from happening). In the end this story should illustrate how big data can benefit me (get me what I want without causing grief) and the company I am trying to buy something from. Note: Lots of details left out, I have no intention of being the annoyed blogger moaning about a specific company. What did I want to get? We watch TV, we have internet and we do have a land line. The land line is from a different vendor then the TV and the internet. I have decided that this makes no sense and I was going to get a bundle (no need to infer who this is, I just picked the generic bundle word as this is what I want to get) of all three services as this seems to save me money. I also want to not talk to people, I just want to click on a website when I feel like it and get it all sorted. I do think that is reality. I want to just do my shopping at 9.30pm while watching silly reruns on TV. Problem 1 - Bad links So, I'm an existing customer of the company I want to buy my bundle from. I go to the website, I click on offers. Turns out they are offers for new customers. After grumbling about how good they are, I click on offers for existing customers. Bummer, it goes to offers for new customers, so I click again on the link for offers for existing customers. No cigar... it just does not work. Big data solutions: 1) Do not show an existing customer the offers for new customers unless they are the same => This is only partially doable without login, but if a customer logs in the application should always know that this is an existing customer. But in general, imagine I do this from my home going through the internet service of this vendor to their domain... an instant filter should move me into the "existing customer route". 2) Flag dead or incorrect links => I've clicked the link for "existing customer offers" at least 3 times in under 5 seconds... Identifying patterns like this is easy in Hadoop and can very quickly make a list of potentially incorrect links. No need for realtime fixing, just the fact that this link can be pro-actively fixed across my entire web domain is a good thing. Preventative maintenance! Problem 2 - Purchase cannot be completed Apart from the fact that the browsing pattern to actually get to what I want is poorly designed, my purchase never gets past a specific point. In other words, I put something into my shopping cart and when I want to move on the application either crashes (with me going to an error page) or hangs or goes into something like chat. So I try again, and again and again. I think I tried this entire path (while being logged in!!) at least 10 times over the course of 20 minutes. I also clicked on the feedback button and, frustrated as I was, tried to explain this did not work... Big Data Solutions: 1) This web site does shopping cart analysis. I got an email next day stating I have things in my shopping cart, just click here to complete my purchase. After the above experience, this just added insult to my pain... 2) What should have happened, is a Hadoop job going over all logged in customers that are on the buy flow. It should flag anyone who is trying (multiple attempts from the same user to do the same thing), analyze the shopping card, the clicks to identify what the customers wants, his feedback provided (note: always own your own website feedback, never just farm this out!!) and in a short turn around time (30 minutes to 2 hours or so) email me with a link to complete my purchase. Not with a link to my shopping cart 12 hours later, but a link to actually achieve what I wanted... Why should this company go through the big data effort? I do believe this is relatively easy to do using our Oracle Event Processing and Big Data Appliance solutions combined. It is almost so simple (to my mind) that it makes no sense that this is not in place? But, now I am ranting... Why is this interesting? It is because of $$$$. After trying really hard, I mean I did this all in the evening, and again in the morning before going to work. I kept on failing, But I really wanted this to work... so an email that said, sorry, we noticed you tried to get a bundle (the log knows what I wanted, where I failed, so easy to generate), here is the link to click and complete your purchase. And here is 2 movies on us as an apology would have kept me as a customer, and got the additional $$$$ per month for the next couple of years. It would also lead to upsell on my phone package etc. Instead, I went to a completely different company, bought service from them. Lost money for company A, negative sentiment for company A and me telling this story at the water cooler so I'm influencing more people to think negatively about company A. All in all, a loss of easy money, a ding in sentiment and image where a relatively simple solution exists and can be in place on the software I describe routinely in this blog... For those who are coming to Openworld and maybe see value in solving the above, or are thinking of how to solve this, come visit us in Moscone North - Oracle Red Lounge or in the Engineered Systems Showcase.

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• SQLAuthority News – SQL Server Technology Evangelists and Evangelism

  - by pinaldave

  This is the exact conversation that I had with three people during the recent SQL Server Public Training. Person 1: “Are you an SQL Server Evangelist?” Pinal : “No, but Vinod Kumar is.” Person 1: “Who are you?” Person 2: “He is Pinal, haha!” Person 1: “I know that, but don’t you evangelize SQL Server Technology?” Pinal : “Hmm… I do that…” Person 1: “In that case, why don’t you call yourself an Evangelist?” Pinal : “…! …” Person 2: “Good Question! Who are you Pinal?” Pinal : “I think you are asking my title, is that correct?” Person 1: “Maybe.” Pinal : “I am a Mentor, and I work for Solid Quality Mentors.” Person 2: “I have seen you listing yourself as the Founder of SQLAuthority.com… so…” Pinal : “Yeah that’s true.” Person 3: “Let me summarize what these people are asking. What they are asking is that you can have multiple titles, so is being an evangelist one of your titles or not?” Pinal : “Well, I am an SQL Server MVP and lots of people say that we are also evangelists of technology. In fact,  we are all evangelists of technology, aren’t we?” Person 1: “So let me come back to my original topic: If you are an SQL Server Evangelist, then what is this evangelism?” Person 2: “And who is Vinod Kumar – I have heard about him a lot.” Pinal : “Oh okay. Now I got it. Let me explain …” The answer was quite long but since this conversation, I have been thinking about the words “evangelist” and “evangelism.” I think being an evangelist is one of the most respected jobs in the world and to do this job one must bear lots of responsibilities. There were two questions asked to me, so let me answer both one by one. Who is Vinod Kumar? Vinod Kumar is a Technology Evangelist for Microsoft and one of the most respected persons in the SQL Server Community in India. Let me copy-paste my note from the previous TechEd India 2010 article. “I attended 2 sessions of Vinod Kumar. Vinod is a natural storyteller so there was no doubt that his sessions would be jam-packed. People attended his sessions simply because Vinod was the best speaker in the event. He did not have a single time that disappointed audience; he is truly a good speaker. He knows his stuff very well. I personally do not think that in India he can be compared to anyone for SQL.” Pinal Dave and Vinod Kumar What is Technology Evangelism? Here I am listing three posts written by Vinod Kumar, wherein he talks about Technology Evangelism and Technology Evangelist in an in-depth manner. They are highly-regarded articles in the Community. Evangelism beyond boundaries with an Evangelists !!! Technology Evangelism Demystified New face of Online Technology Evangelism I strongly recommend reading them all. These are wonderful blog posts. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, MVP, Pinal Dave, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology

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• Sneak peek at next generation Three MiFi unit – Huawei E585

  - by Liam Westley

  Last Wednesday I was fortunate to be invited to a sneak preview of the next generation Three MiFi unit, the Huawei E585. Many thanks to all those who posted questions both via this blog or via @westleyl on Twitter. I think I made sure I asked every question posed to the MiFi product manager from Three UK, and so here's the answers you were after. What is a MiFi? For those who are wondering, a MiFi unit is a 3G broadband modem combined with a WiFi access point, providing 3G broadband data access to up to five devices simultaneously via standard WiFi connections. What is different? It appears the prime task of enhancing the MiFi was to improve the user experience and user interface, both in terms of the device hardware and within the management software to configure the device.  I think this was a very sensible decision as these areas had substantial room for improvement. Single button operation to switch on, enable WiFi and connect to 3G Improved OELD display (see below), replacing the multi coloured LEDs; including signal strength, SMS notifications, the number of connected clients and data usage Management is via a web based dashboard accessible from any web browser. This is a big win for those running Linux, Mac OS/X, iPad users and, for me, as I can now configure the device from Windows 7 64-bit Charging is via micro USB, the new standard for small USB devices; you cannot use your old charger for the new MiFi unit Automatic reconnection when regaining a signal Improved charging time, which should allow recharging of the device when in use Although subjective, the black and silver design does look more classy than the silver and white plastic of the original MiFi What is the same? Virtually the same size and weight The battery is the same unit as the original MiFi so you’ll have a handy spare if you upgrade Data plans remain the same as the current MiFi, so cheapest price for upgraders will be £49 pay as you go Still only works on 3G networks, with no fallback to GPRS or EDGE There is no specific upgrade path for existing three customers, either from dongle or from the original MiFi My opinion I think three have concentrated on the correct areas of usability and user experience rather than trying to add new whizz bang technology features which aren’t of interest to mainstream users. The one button operation and the improved device display will make it much easier to use when out and about. If the automatic reconnection proves reliable that will remove a major bugbear that I experienced the previous evening when travelling on the First Great Western line from Paddington to Didcot Parkway.  The signal was repeatedly lost as we sped through tunnels and cuttings, and without automatic reconnection is was a real pain to keep pressing the data button on the MiFi to re-establish my data connection. And finally, the web based dashboard will mean I no longer need to resort to my XP based netbook to configure the SSID and password. My everyday laptop runs Windows 7 64-bit which appears to confuse the older 3 WiFi manager which cannot locate the MiFi when connected. Links to other sites, and other images of the device Good first impressions from Ben Smith, http://thereallymobileproject.com/2010/06/3uk-announce-a-new-mifi-with-a-screen/ Also, a round up of other sneak preview posts, http://www.3mobilebuzz.com/2010/06/11/mifi-round-two-your-view/ Pictures Here is a comparison of the old MiFi device next to the new device, complete with OLED display and the Huawei logo now being a prominent feature on the front of the device. One of my fellow bloggers had a Linux based netbook, showing off the web based dashboard complete with Text messages panel to manage SMS. And finally, I never thought that my blog sub title would ever end up printed onto a cup cake, ... and here's some of the other cup cakes ...

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• SQLAuthority News – Wireless Router Security and Attached Devices – Complex Password

  - by pinaldave

  In the last four days (April 21-24), I have received calls from friends who told me that they have got strange emails from me. To my surprise, I did not send them any emails. I was not worried until my wife complained that she was not able to find one of the very important folders containing our daughter’s photo that is located in our shared drive. This was alarming in my par, so I started a search around my computer’s folders. Again, please note that I am by no means a security expert. I checked my entire computer with virus and spyware, and strangely, there I found nothing. I tried to think what can cause this happening. I suddenly realized that there was a power outage in my area for about two hours during the days I have mentioned. Back then, my wireless router needed to be reset, and so I did. I had set up my WPA-PSK [TKIP] + WPA2-PSK [AES] very well. My key was very simple ( ‘SQLAuthority1′), and I never thought of changing it. (It is now replaced with a very complex one). While checking the Attached Devices, I found out that there was another very strange computer name and IP attached to my network. And so as soon as I found out that there is strange device attached to my computer, I shutdown my local network. Afterwards, I reconfigured my wireless router with a more complex security key. Since I created the complex password, I noticed that the user is no more connecting to my machine. Subsequently, I figured out that I can also set up Access Control List. I added my networked computer to that list as well. When I tried to connect from an external laptop which was not in the list but with a valid security key, I was not able to access the network, neither able to connect to it. I wasn’t also able to connect using a remote desktop, so I think it was good. If you have received any nasty emails from me (from my gmail account) during the afore-mentioned days, I want to apologize. I am already paying for my negligence of not putting a complex password; by way of losing the important photos of my daughter. I have already checked with my client, whose password I saved in SSMS, so there was no issue at all. In fact, I have decided to never leave any saved password of production server in my SSMS. Here is the tip SQL SERVER – Clear Drop Down List of Recent Connection From SQL Server Management Studio to clean them. I think after doing all this, I am feeling safe right now. However, I believe that safety is an illusion of many times. I need your help and advice if there is anymore I can do to stop unauthorized access. I am seeking advice and help through your comments. Reference : Pinal Dave (http://www.SQLAuthority.com) Filed under: SQL, SQL Authority, SQL Query, SQL Security, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology

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• Social Media Talk: Facebook, Really?? How Has It Become This Popular??

  - by david.talamelli

  If you have read some of my previous posts over the past few years either here or on my personal blog David's Journal on Tap you will know I am a Social Media enthusiast. I use various social media sites everday in both my work and personal life. I was surprised to read today on Mashable.com that Facebook now Commands 41% of Social Media Trafic. When I think of the Social Media sites I use most, the sites that jump into my mind first are LinkedIn, Blogging and Twitter. I do use Facebook in both work and in my personal life but on the list of sites I use it probably ranks closer to the bottom of the list rather than the top. I know Facebook is engrained in everything these days - but really I am not a huge Facebook fan - and I am finding that over the past 3-6 months my interest in Facebook is going down rather than up. From a work perspective - SM sites let me connect with candidates and communities and they help me talk about the things that I am doing here at Oracle. From a personal perspective SM sites let me keep in touch with friends and family both here and overseas in a really simple and easy way. Sites like LinkedIn give me a great way to proactively talk to both active and passive candidates. Twitter is fantastic to keep in touch with industry trends and keep up to date on the latest trending topics as well as follow conversations about whatever keyword you want to follow. Blogging lets me share my thoughts and ideas with others and while FB does have some great benefits I don't think the benefits outweigh the negatives of using FB. I use TweetDeck to keep track of my twitter feeds, the latest LinkedIn updates and Facebook updates. Tweetdeck is a great tool as it consolidates these 3 SM sites for me and I can quickly scan to see the latest news on any of them. From what I have seen from Facebook it looks like 70%-80% of people are using FB to grow their farm on farmville, start a mafia war on mafiawars or read their horoscope, check their love percentage, etc...... In between all these "updates" every now and again you do see a real update from someone who actually has something to say but there is so much "white noise" on FB from all the games and apps that is hard to see the real messages from all the 'games' information. I don't like having to scroll through what seems likes pages of farmville updates only to get one real piece of information. For me this is where FB's value really drops off. While I use SM everyday I try to use SM effectively. Sifting through so much noise is not effective and really I am not all that interested in Farmville, MafiaWars or any similar game/app. But what about Groups and Facebook Ads?? Groups are ok, but I am not sure I would call them SM game changers - yes there is a group for everything out there, but a group whether it is on FB or not is only as good as the community that supports and participates in it. Many of the Groups on FB (and elsewhere) are set up and never used or promoted by the moderator. I have heard that FB ads do have an impact, and I have not really looked at them - the question of cost jumps and return on investment comes to my mind though. FB does have some benefits, it is a great way to keep in touch with people and a great way to talk to others. I think it would have been interesting to see a different statistic measuring how effective that 41% of Social Media Traffic via FB really is or is it just a case of more people jumping online to play games. To me FB does not equal SM effectiveness, at the moment it is a tool that I sometimes need to use as opposed to want to use. This article was originally posted on David Talamelli's Blog - David's Journal on Tap

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• SQL SERVER – Transcript of Learning SQL Server Performance: Indexing Basics – Interview of Vinod Kumar by Pinal Dave

  - by pinaldave

  Recently I just wrote a blog post on about Learning SQL Server Performance: Indexing Basics and I received lots of request that if we can share some insight into the course. Here is 200 seconds interview of Vinod Kumar I took right after completing the course. We have few free codes to watch the course, please your comment at http://facebook.com/SQLAuth and we will few of first ones, we will send the code. There are many people who said they would like to read the transcript of the video. Here I have generated the same. Pinal: Vinod, we recently released this course, SQL Server Indexing. It is about performance tuning. So tell me – how do indexes help performance? Vinod: I think what happens in the industry when it comes to performance is that developers and DBAs look at indexes first.  So that’s the first step for any performance tuning exercise, indexing is one of the most critical aspects and it is important to learn it the right way. Pinal: Correct. So what you mean to say is that if you know indexing you can pretty much tune any server and query. Vinod: So I might contradict my false statement now. Indexing is usually a stepping stone but it does not lead you to the end. But it’s good to start with indexing and there are lots of nuances to indexing that you need to understand, like how SQL uses indexing and how performance can improve because of the strategies that you have made. Pinal: But now I’m confused. First you said indexes are good, and then you said that indexes can degrade your performance.  So what is this course about?  I mean how does this course really make an impact? Vinod: Ok -so from the course perspective, what we are trying to do is give you a capsule which gives you a good start. Every journey needs a beginning, you need that first step.  This course is that first step in understanding. This is the most basic, fundamental course that we have tried to attack. This is the fundamentals of indexing, some of the key things that you must know about indexing.   Some of the basics of indexing are lesser known and so I think this course is geared towards each and every one of you out there who wants to understand little bit more about indexing. Pinal: So what I understand is that if I enrolled in this course I will have a minimum understanding about indexing when dealing with performance tuning.  Right? Vinod: Exactly. In this course is we have tried to give you a nice summary. We are talking about clustered indexing, non clustered indexing, too many indexes, too few indexes, over indexing, under indexing, duplicate indexing, columns tune indexing, with SQL Server 2012. There’s lot’s to learn. Pinal: You can see the URL [http://bit.ly/sql-index] of the course on the screen. Go ahead, attend, and let us know what you think about it. Thank you. Vinod: Thank you. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Index, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology, Video

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• SQL SERVER – What is a Technology Evangelist?

  - by pinaldave

  When you hear that someone is an “evangelist” the first thing that might pop into your mind is the Christian church.  In fact, the term did come from Christianity, and basically means someone who spreads the news about their faith.  In the technology world, the same definition is true. Technology evangelists are individuals who, professionally or in their spare time, spread the news about the latest new products.  Sounds like a salesperson, right?  No they are absolutely different. Salespeople also keep up to date with a large number of people, and like to convince others to buy their product – and some will go to any lengths to sell!  An evangelist, on the other hand, is brutally honest about the product, even if sometimes it means not making a sale.  An evangelist is out there to tell the TRUTH.  A salesperson needs to make sales. An Evangelist offers a Solution independent of Technology used – a Salesperson offers Particular Technology. With this definition in mind, you can probably think of a few technology evangelists you already know.  Maybe it’s a relative or a neighbor, someone who loves keeping up with the latest trends and is always willing to tell you about them if you ask even the simplest question.  And, in fact, they probably are evangelists and don’t even know it.  For a long time, the work of technology evangelism was in the hands of community and community technology leaders. Luckily now various organizations have understood the importance of the community and helping community to reach their goals. This has lead them to create role of “Technology Evangelists”. Let me talk about one of the most famous Evangelist of the SQL Server technology. Technology Evangelist only belongs to technology and above any country, race, location or any other thing. They are dedicated to the technology. Vinod Kumar is such a man, who have given a lot to community. For years he was a Technology Evangelist for Microsoft, and maintained a blog that was dedicated to spreading his enthusiasm for his favorite products.  He is one of the most respected Evangelists in the field, and has done a lot of work to define the job for other professionals. Vinod’s career has since progressed to the Microsoft Technology Center (read his post), but he is continuing to be a strong presence in the evangelism community.  I have a lot of respect for Vinod.  He has done a lot for the community and technology evangelism.  Everybody has dream to serve community the way he does, and he is a great role model for evangelists everywhere. On his blog, Vinod created one of the best descriptions of a Technology Evangelist.  It defined the position and also made the distinction between evangelist and salesperson extremely clear.  I will include the highlights of that list here, because no one can say it better than Vinod: Bundle of energy – Passion is their middle name Wonderful Story tellers Empathy, Trust, Loyalty, Openness, Accessibility and Warmth Technology Enthusiast – Doers Love people, people and more people – Community oriented Unique Style and Leadership qualities !!! Self-Confident, Self-Motivated but a student (To read the full list, see: Evangelism Beyond Borders with Evangelists) His blog is a must-read for anyone interested in technology evangelism as a career or simply a hobby.  His advice about how to gain an audience and become a trusted advisor is the best in the business. I think there is an evangelist in everyone. I, too, consider myself a technology evangelist.  Regular readers of this blog will recognize that I am dedicated to bringing information to the masses, and that I pride myself on being both brutally and honest and giving every product fair consideration. I think there is no better way of saying following subject. “Once an Evangelist – Always an Evangelist!” Reference: Pinal Dave (http://blog.SQLAuthority.com)     Filed under: About Me, Database, MVP, Pinal Dave, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Evangelist

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• POP Forums v9 Beta 1 for ASP.NET MVC 3 posted to CodePlex!

  - by Jeff

  As promised, I posted a beta build of my forum app for ASP.NET MVC 3. Get the new goodies here: http://popforums.codeplex.com/releases/view/58228 This is the first beta for the ASP.NET MVC 3 version of POP Forums. It is nearly feature complete, and ready for testing and feedback. For previous release notes, look here, here and here.Check out the live preview: http://preview.popforums.com/ForumsSetup instructions are on the home page of this project. The new hotness in the beta, or what has been done since the last preview: All views converted to use Razor E-mail subscription/notification of new posts New post indicators/mark read buttons Permalinks to posts Jump to newest post (from new post indicators) Recent topics Favorite topics Moderator functions for topics (pin/close/delete, plus move and rename) Search, ported from v8. Not a ton of optimization here, or new unit testing, but the old version worked pretty well User posts (topics the user posted in) Forgot password Vanity items (signatures and avatars) Hide vanity items per user preference Some minor data caching where appropriate A little bit of UI refinement Lots-o-bug fixes Lots-o-unit tests What's next? The plan between now and the next beta is as follows: Continue working through features/tasks, and fix bugs as they're reported Integrate the forum into a real, production site Refine the UI Refactor as much as possible... the code organization is not entirely logical in some places After the second beta, a release candidate will follow, with a real "final" release after that. Subsequent releases should come relatively frequently and without a lot of risk. The trick in building this thing has been that it mostly tossed the previous WebForms version, which was all full of crusties. The time table for this is a little harder to pin down, as day jobs and families will have their effect. Other notes Refactoring will be a priority. As the features of MVC have evolved, so have my desires to use it in a fashion that makes things clear and easy to follow. I don't even know if anyone will ever start mucking around in the code, but on the off chance they do, I'd like what they find to not suck. Other nice-to-haves are builds to target Windows Azure and SQL CE. A nice setup UI would be super too. I think the ASP.NET MVC world has gone long enough without a decent forum.The biggest challenge that I've found is making the forum something that can be dropped in any app. While it does rope its views into an area, areas are mostly just routing details. I haven't thought of a clever way yet to limit dependency injection, for example, to just the forum bits. I mean, everyone should be using Ninject, but how realistic is that? ;)How much time and effort should you spend on POP Forums in its current state? Change is inevitable, but at this point I'm reasonably committed to not changing the database schema. I really think it will stay as-is. All bets are off for the various interfaces throughout the app, but the data should generally resist change. It's not even that different from v8, which was one of the original goals because I didn't want to rewrite SQL or introduce a new ORM or whatever. My point is that if you wanted to build a site around this today, even though it's not entirely functional, I think it's low risk in terms of data loss. I can't vouch for whether or not you know what you're doing.I've been having some chats with people lately about quoting posts, and honestly there has to be something better and straight forward. That continues to be a holy grail of mine, and some day, I hope to find it.Enjoy... it's starting to feel more real every day!

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• What makes them click ?

  - by Piet

  The other day (well, actually some weeks ago while relaxing at the beach in Kos) I read ‘Neuro Web Design - What makes them click?’ by Susan Weinschenk. (http://neurowebbook.com) The book is a fast and easy read (no unnecessary filler) and a good introduction on how your site’s visitors can be steered in the direction you want them to go. The Obvious The book handles some of the more known/proven techniques, like for example that ratings/testimonials of other people can help sell your product or service. Another well known technique it talks about is inducing a sense of scarcity/urgency in the visitor. Only 2 seats left! Buy now and get 33% off! It’s not because these are known techniques that they stop working. Luckily 2/3rd of the book handles less obvious techniques, otherwise it wouldn’t be worth buying. The Not So Obvious A less known influencing technique is reciprocity. And then I’m not talking about swapping links with another website, but the fact that someone is more likely to do something for you after you did something for them first. The book cites some studies (I always love the facts and figures) and gives some actual examples of how to implement this in your site’s design, which is less obvious when you think about it. Want to know more ? Buy the book! Other interesting sources For a more general introduction to the same principles, I’d suggest ‘Yes! 50 Secrets from the Science of Persuasion’. ‘Yes!…’ cites some of the same studies (it seems there’s a rather limited pool of studies covering this subject), but of course doesn’t show how to implement these techniques in your site’s design. I read ‘Yes!…’ last year, making ‘Neuro Web Design’ just a little bit less interesting. !!!Always make sure you’re able to measure your changes. If you haven’t yet, check out the advanced segmentation in Google Analytics (don’t be afraid because it says ‘beta’, it works just fine) and Google Website Optimizer. Worth Buying? Can I recommend it ? Sure, why not. I think it can be useful for anyone who ever had to think about the design or content of a site. You don’t have to be a marketing guy to want a site you’re involved with to be successful. The content/filler ratio is excellent too: you don’t need to wade through dozens of pages to filter out the interesting bits. (unlike ‘The Design of Sites’, which contains too much useless info and because it’s in dead-tree format, you can’t google it) If you like it, you might also check out ‘Yes! 50 Secrets from the Science of Persuasion’. Tip for people living in Europe: check Amazon UK for your book buying needs. Because of the low UK Pound exchange rate, it’s usually considerably cheaper and faster to get a book delivered to your doorstep by Amazon UK compared to having to order it at the local book store or web-shop.

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• Silverlight Firestarter thoughts, and thanks to one and all!

  - by Dave Campbell

  A few metrics that of course got out of hand, but some may find interesting:   1/2 My share of the MVP of the Year award in February of 2009 with Laurent Bugnion 2 Number of degrees I hold: B.S., M.S. Electrical Engineering 3 Number of years in the U.S. Army 3.5 Number of years SilverlighCream has been posted 4 Number of times awarded MVP 6 Number of professional positions I've worked: Antenna Rigger, Boilermaker, Musician, Electronic Technician, Hardware Engineer, Software Engineer 16 Number of companies I've worked for during my career as an Engineer 19 Age at which I turned my first line of code 28 Age at which I hit the workforce as an Engineer 33 Number of years working as an Engineer 43 Number of years writing code 62 Number of years since instantiation 116 Number of tags to search SilverlightCream with 645 Number of blogs I view to find articles (at this moment) 664 Number of articles tagged wp7dev at SilverlightCream right now 700 Number of Twitter followers for WynApse 981 Number of individual bloggers in the SilverlightCream database 1002 Number of SilverlightCream blogposts 1100 Number of people live in Redmond for the Firestarter (I think) 1428 Number of total blogposts at GeeksWithBlogs (not counting this one) 4200 Number of Feedburner subscribers (approximately) 6500 Number of Twitter followers for SilverlightNews (approximately) 7087 Number of posts tagged and aggregated at SilverlightCream right now 13000 Number of people registered to watch the Firestarter online (I think) The overwhelming feeling I have returning from the Silverlight Firestarter: Priceless There is absolutely no way that I could personally thank everyone that over the last few years has held their hand out and offered me a step up to get to the point that Scott Guthrie called me out in his keynote. So I'm just going to hit the highlights here... Scott Guthrie Thanks for not only being the level you are at Microsoft, but for being so approachable, easy to talk to, willing to help everyone, and above all knowledgable. My first level manager at my last position asked if Visual Studio was a graphics program... and you step up to a laptop at a conference and type "File->New Program" ... 'nuff said... oh yeah, thanks for the shoutout! John Papa Thanks for being a good friend, ramroding the Firestarter, being a great guy to be around, and for the poster... holy crap is that cool. Tim Heuer Thanks for all you did as a great DE in Phoenix, and for helping out so many of us, of course being a great guy, and for the poster as well... I think you and John shared that task. In no order at all my buddy Michael Washington, Laurent Bugnion (the other half of the first Silverlight MVP of the Year) Tim Sneath, Mike Harsh, Chad Campbell and Bryant Likes (from back in the day), Adam Kinney, Jesse Liberty, Jeff Paries, Pete Brown, András Velvárt, David Kelly, Michael Palermo, Scott Cate, Erik Mork, and on and on... don't feel bad if your name didn't appear, I have simply too many supporters to name. Silverlight Firestarter Indeed All the people mentioned here, and all the MVPs knew Silverlight was NOT dead, but because of a very unfortunate circumstance, the popular media opinion became that. Consequently the Firestarter exploded from a laid-back event to a global conference. People worked their ass off getting bits ready and presentations using those bits. All to stem the flow of misinformation. All involved please accept my personal thanks for an absolutely awesome job. I had the priviledge of watching the 'prep' on Wednesday afternoon, and was blown away the first time I saw the 3D demo... and have been blown away every time I've seen it since. Not to mention all the other goodness in Silverlight 5. Yes I hit 1000 on my blog, but more importantly, all of you are blogging and using Silverlight, and Microsoft hit one completely out of the park... no... they knocked it out of the neighborhood with the Firestarter. It was amazing to be there for it, and it will be awesome to use the new bits as we get them. Keep reading, there's tons more to come with Silverlight and SilverlightCream following along behind. As usual, this old hacker is humbled to be allowed to play with all the cool kids... Thanks one and all for everything, and Stay in the 'Light

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• Book Reviews: Art of Community and Eyetracking Web Usability

  - by ultan o'broin

  Holidays time offers a chance to catch up on some user experience and user assistance related material. So, two short book reviews (which I considered using my new Tumblr blog for. More about that another time) coming up. The Art of Community by Jono Bacon Excellent starting point for anyone wanting to get going in the community software (FLOSS, for example) space or understand how to set up, manage, and leverage the collective intelligence of communities for whatever ends. The book is a little too long in my opinion, and of course, usage of what Jono is recommending needs to be nuanced and adapted for enterprise applications space (hardly surprising there is a lot about Ubuntu, Lug Radio, and so on given Jono's interests). Shame there wasn't more information on international, non-English community considerations too. Still, some great ideas and insight into setting up and managing communities that I will leverage (watch out for the results on this blog, later in 2011). One section, on collaborative writing really jumped out. It reinforced the whole idea that to successful community initiatives are based on instigators knowing what makes the community tick in the first place. How about this for insight into user profiles for people who write community user assistance (OK then, "doc") and what tools they might use (in this case, we're talking about Jokosher): "Most people who write documentation for open source software projects would fall into the category of power user. They are technology enthusiasts who are not interested in the super-technical avenues of programming, but want to help out. Many of these people have good writing skills and a good knowledge of using the software, so the documentation fit is natural. With Jokosher we wanted to acknowledge this profile of user. As such, instead of focussing on complex text processing tools, we encouraged our documentation contributors to use a wiki." The book is available for free here, and well as being available from usual sources. Eyetracking Web Usability by Jakob Nielsen and Kara Prentice Another fine book by established experts. I have some field experience of eyetracking studies myself --in the user assistance for enterprise applications space--though Jakob and Kara concentrate on websites for their research here. I would caution how much about websites transfers easily to the applications space, especially enterprise applications, as claimed in the book too. However, Jakob and Kara do make the case very well that understanding design goals (for example, productivity improvement in the case of applications) and the context of the software use is critical. Executing a study using eyetracking technology requires that you know what you want to test, can set up realistic tasks for testing by representative testers, and then analyze the results. Be precise, as lots of data will be generated (I think the authors underplay the effort in analyzing data too). What I found disappointing was the lack of emphasis on eyetracking as only part of the usability solution. It's really for fine-tuning designs in my opinion, and should be used after other design reviews. I also wasn't that crazy about the level of disengagement between the qualitative and quantitative side of this kind of testing that the book indicated. I think it is useful to have testers verbalize their thoughts and for test engineers to prompt, intervene, or guide as necessary. More on cultural or international aspects to usability testing might have been included too (websites are available to everyone). To conclude, I enjoyed the book, took on board some key takeaways about methodologies and found the recommendations sensible and easy to follow (for example about Forms layouts). Applying enterprise applications requirements such as those relating to user profiles, design goals, and overall context of use in conjunction with what's in this book would be the way to go here. It also made me think of how interesting it would be to compare eyetracking findings between website and enterprise applications usage.

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• You Are Hiring But Do Candidate&rsquo;s Want to Work For You

  - by david.talamelli

  So here you are – it has happened, you are now interviewing for that position that you have either applied for or maybe were called about. Whether you are an “active” candidate looking for a job or a “passive” candidate who was contacted about the opportunity, it doesn’t matter now. Regardless of the circumstances of how you got to the interview stage, how you and your new potential manager connect with each other at interview will play a part in whether you are successful in landing that job. The best manager/employee relationships I think tend to be the ones where both the manager and employee have a common goal that they are both working towards and they work together in unison to achieve these goals. Candidates – when you are interviewing for a role, remember that an interview is a two way process. An interview shouldn’t be just a case of a company interviewing you to see if you are a good fit for a certain role. Don’t forget in an interview process it is equally important that you take the opportunity to similarly interview the company to see if that role/company are the right place for you to move to as the next step in your career. I think an interview should not only be a chance for a Hiring Manager to get to better know a candidate and asses his capability and cultural fit for a team/company but it should also be a chance for the candidate to similarly assess a company or manager about whether they are someone that they want to work with. Managers – I know Recruiters have been talking about the “war for talent” since before many of you were managers, but there is no denying it – it exists. You are not only competing with other companies for talented individuals but you are also competing with the existing companies that those talented individuals are working at. Companies are not going to let the people they have identified as superstars resign without a fight (this is the classic Counter Offer scenario which may be another blog post in itself). So how do we get these great people – their current employer will do all they can to keep them, everyone else wants them – does this mean all hope is lost? No, absolutely not. The same reasons that have always existed on why candidates are interested in other opportunities is still there: it could be that someone is looking for career advancement, or they want the chance to work with new technology or maybe you have an opportunity that is exactly what that person is looking to do. As a Hiring Manager don’t just conduct your interviews in question/answer mode. You should talk to that individual to work out what it is they are looking for and you can then relate how your role addresses that. It is potentially going to be the two of you working together so you two are the ones who have to be most comfortable with each other. Don’t oversell the role – set realistic expectations of what that candidate can expect working in your team – give them the good, the bad and the ugly so they can make an informed decision. Manager’s think back to when you last were looking for a job and put yourself in the candidate’s shoes. When you were looking for a job, what was it that you wanted to know about Oracle, or what was it that you wanted more information about. There are some great Business Leaders that work here at Oracle – if you are one of them it is likely that you already are doing all these things anyway. The good news for you is that you are also likely raising yourself head and shoulders above what many interviewers do – that in itself gives you a competitive advantage in this ‘war for talent’ but as a great Business Leader you already know that

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• Interviews Gone Bad.....Now What Do I Do?

  - by david.talamelli

  We have all done it at some stage of our working careers - you know those times when you leave an interview and then you think to yourself "why didn't I ask that question" or "I can't believe I said that" or "how could I have forgotten to say that". It happens to everyone but how you handle things moving forwards could be critical in helping you land that dream job. There is nothing better than seeing that dream job with the dream company that you are looking to work for advertised (or in some cases getting called by the Recruiter to let you know about that job). The role may seem perfect and it could be just what you are looking for and it is with the right company as well. You have sent in your resume and have subsequently had one, two or maybe three interviews for the role. After each step of the process you get a little bit more excited about the role as you start to think about your work day in your new role/company. Then it happens, you get it: you get The Phone Call to inform you that you have not been successful in securing the position that you have invested so much time and effort into. It can be disappointing to hear this news but what you do next is important in potentially keeping that door open for future opportunities with that company. How you handle yourself in this situation is important: if any of you remember the Choose Your Own Adventure Books do you: Tell the Recruiter (maybe get aggressive) they are wrong in their assessment and that you are the right candidate for the role Switch off and say ok thanks and hang up without engaging in any further dialogue Thank the company for their time and enquire if there may be any other opportunities in the future to explore If you chose the first option - the company in question may consider whether or not to look at you for other opportunities. How you handle yourself in the recruitment process could be an indication of how you would deal with clients/colleagues in your role and the impression that you leave a potential employer may be what sticks in their mind when they think of you (eg: isn't that the person who couldn't handle it when we told him he wasn't right for our role). The second option potentially produces a similar outcome. If you rush to get off the phone, the company may come back to you to talk about other roles when they come up, but you also leave open the potential thought with the company you were only interested in that role and therefore not interested in any other opportunities. Why take the risk of the company thinking that and potentially not getting back to you in the future. By picking the third option, you actively engage with the company and keep the dialogue open for future discussions. Ok, so you didn't get the role you interviewed for - you don't know who else the company may have been interviewing - maybe they found someone who was a better fit, or maybe there were too many boxes you didn't tick to step straight into that specific role. Take a deep breath and keep the company engaged. You are fresh in their mind - take advantage of that fact and let them know that while you respect their decision, that you are still interested in the company and would like to be kept in mind for future roles. Ask if it is ok to keep in touch and when they would like to keep in touch, as long as you are interested let them know you are still interested. You do need to balance that though if you come across as too keen or start stalking people - it could equally damage your brand. Companies normally have more than one open role. New roles are created all the time, circumstances change and hiring people is not a static business, it changes course from everyone's best laid initial plans. If you didn't get that initial role you wanted, keep the door open with that company so that when those new roles do come up or when circumstances do change you have already laid the ground to step into those new positions.

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• Your Job Search Should be More Than Just a New Year's Resolution

  - by david.talamelli

  I love the beginning of a new year, it is a great chance to refocus and either re-evaluate goals you are working to or even set new ones. I don't have any statistics to measure this but I am sure that one of the more popular new year's resolutions in the general workforce is to either get a new job or work to further develop one's career. I think this is a good idea, in today's competitive work force people should have a plan of what they want to do, what role they are after and how to get there. One common mistake I think many people make though is that a career plan shouldn't be a once a year thought. When people finish with the holiday season with their new year's resolution to find a new job fresh in their mind, you can see the enthusiasm and motivation a person has to make something happen. Emails are sent, calls are made, applications are made, networking is happening, etc..... Finding the right role that you are after however can be difficult, while it would be great if that dream role was available just at the time you happened to be looking for it - in reality this is not always the case. Job Seekers need to keep reminding themselves that while sometimes that dream job they are after is available at the same time they are looking, that also a Job search can be a difficult and long process. Many people who set out with the best of intentions in January to find a new job can soon lose interest in a job search if they do not immediately find a role. Just like the Christmas decorations are put away and the photos from New Year's are stored away - a Job Seeker's motivation may slowly decrease until that person finds themselves 12 months later in the same situation in same role and looking for that new opportunity again. Rather than just "going for it" and looking for a role in the month of January, a person's job search or career plan should be an ongoing activity and thought process that is constantly updated and evaluated over the course of the year. It can be hard to stay motivated over an extended period of time, especially when you are newly motivated and ready for that new role and the results are not immediate. Rather than letting your job search fall down the priority list and into the "too hard basket" a few ideas that may keep your enthusiasm fresh Update your resume every 6 months, even if you are not looking for a job - it is easy to forget what you have accomplished if you don't keep your details updated. Also it is good to be prepared and have a resume ready to go in case you do get an unexpected phone call for that 'dream job' you have been hoping for. Work out what you want out of your next role before you begin your job search - rather than aimlessly searching job ads or talking to people - think of the organisations or type of role you would like before you search. If you know what you are looking for it will be much easier to work out how to get there than if you do not know what you want. Don't expect immediate results once you decide to look for another job, things don't always fall into place. Timing and delivery can be important pieces of being selected for a role, companies don't hire every role in January. Have an open mind - people you meet or talk to may not result in immediate results for your job search but every connection may help you get a bit closer to what you are after . These actions will not guarantee a positive result, but in today's competitive work force every little of extra preparation and planning helps. All the best for 2011 and I hope your career plan whatever it may be is a success.

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• Know Your Audience, And/Or Your Customer

  - by steve.diamond

  Yesterday I gave an internal presentation to about 20 Oracle employees on "messaging," not messaging technology, but embarking on the process of building messages. One of the elements I covered was the importance of really knowing and understanding your audience. As a humorous reference I included two side-by-side photos of Oakland A's fans and Oakland Raiders fans. The Oakland A's fans looked like happy-go-lucky drunk types. The Oakland Raiders fans looked like angry extras from a low budget horror flick. I then asked my presentation attendees what these two groups had in common. Here's what I heard. --They're human (at least I THINK they're human). --They're from Oakland. --They're sports fans. After that, it was anyone's guess. A few days earlier we were putting the finishing touches on a sales presentation for one of our product lines. We had included an upfront "lead in" addressing how the economy is improving, yet that doesn't mean sales executives will have any more resources to add to their teams, invest in technology, etc. This "lead in" included miscellaneous news article headlines and statistics validating the slowly improving economy. When we subjected this presentation to internal review two days ago, this upfront section in particular was scrutinized. "Is the economy really getting better? I (exclamation point) don't think it's really getting better. Haven't you seen the headlines coming out of Greece and Europe?" Then the question TO ME became, "Who will actually be in the audience that sees and hears this presentation? Will s/he be someone like me? Or will s/he be someone like the critic who didn't like our lead-in?" We took the safe route and removed that lead in. After all, why start a "pitch" with a component that is arguably subjective? What if many of our audience members are individuals at organizations still facing a strong headwind? For reasons I won't go into here, it was the right decision to make. The moral of the story: Make sure you really know your audience. Harness the wisdom of the information your organization's CRM systems collect to get that fully informed "customer view." Conduct formal research. Conduct INFORMAL research. Ask lots of questions. Study industries and scenarios that have nothing to do with yours to see "how they do it." Stop strangers in coffee shops and on the street...seriously. Last week I caught up with an old friend from high school who recently retired from a 25 year career with the USMC. He said, "I can learn something from every single person I come into contact with." What a great way of approaching the world. Then, think about and write down what YOU like and dislike as a customer. But also remember that when it comes to your company's products, you are most likely NOT the customer, so don't go overboard in superimposing your own world view. Approaching the study of customers this way adds rhyme, reason and CONTEXT to lengthy blog posts like this one. Know your audience.

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• SQL SERVER – How to Compare the Schema of Two Databases with Schema Compare

  - by Pinal Dave

  Earlier I wrote about An Efficiency Tool to Compare and Synchronize SQL Server Databases and it was very much well received. Since the blog post I have received quite a many question that just like data how we can also compare schema and synchronize it. If you think about comparing the schema manually, it is almost impossible to do so. Table Schema has been just one of the concept but if you really want the all the schema of the database (triggers, views, stored procedure and everything else) it is just impossible task. If you are developer or database administrator who works in the production environment than you know that there are so many different occasions when we have to compare schema of the database. Before deploying any changes to the production server, I personally like to make note of the every single schema change and document it so in case of any issue , I can always go back and refer my documentation. As discussed earlier it is absolutely impossible to do this task without the help of third party tools. I personally use Devart Schema Compare for this task. This is an extremely easy tool. Let us see how it works. First I have two different databases – a) AdventureWorks2012 and b) AdventureWorks2012-V1. There are total three changes between these databases. Here is the list of the same. One of the table has additional column One of the table have new index One of the stored procedure is changed Now let see how dbForge Schema Compare works in this scenario. First open dbForge Schema Compare studio. Click on New Schema Comparison. It will bring you to following screen where we have to configure the database needed to configure. I have selected AdventureWorks2012 and AdventureWorks-V1 databases. In the next screen we can verify various options but for this demonstration we will keep it as it is. We will not change anything in schema mapping screen as in our case it is not required but generically if you are comparing across schema you may need this. This is the most important screen as on this screen we select which kind of object we want to compare. You can see the options which are available to select. The screen lets you select the objects from SQL Server 2000 to SQL Server 2012. Once you click on compare in previous screen it will bring you to this screen, which will essentially display the comparative difference between two of the databases which we had selected in earlier screen. As mentioned above there are three different changes in the database and the same has been listed over here. Two of the changes belongs to the tables and one changes belong to the procedure. Let us click each of them one by one to see what is the difference between them. In very first option we can see that there is an additional column in another database which did not exist earlier. In this example we can see that AdventureWorks2012 database have an additional index. Following example is very interesting as in this case, we have changed the definition of the stored procedure and the result pan contains the same. dbForget Schema Compare very effectively identify the changes in schema and lists them neatly to developers. Here is one more screen. This software not only compares the schema but also provides the options to update or drop them as per the choice. I think this is brilliant option. Well, I have been using schema compare for quite a while and have found it very useful. Here are few of the things which dbForge Schema Compare can do for developers and DBAs. Compare and synchronize SQL Server database schemas Compare schemas of live database and SQL Server backup Generate comparison reports in Excel and HTML formats Eliminate mistakes in schema changes propagation across environments Track production database changes and customizations Automate migration of schema changes using command line interface I suggest that you try out dbForge Schema Compare and let me know what you think of this product. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Utility, T SQL

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• HP and Microsoft: That&rsquo;s What Friends Are For ?

  - by andrewbrust

  Today, HP pre-announced the second coming out for its recently acquired Palm webOS mobile operating system.  I happen to think webOS is quite good, and when the Palm Pre first came out, I thought it a worthwhile phone.  I was worried though that the platform would never attract the developer mindshare it needed to be competitive, and that turned out to be the case.  But then HP acquired Palm and announced it would be revamping the webOS offering, not only on phones, but also on tablets.  It later announced that it would also use webOS as an embedded solution on HP printers. The timing of this came shortly after HP had announced it would be producing a “Slate” product running Windows 7. After the Palm deal, HP became vague about whether the Windows-powered slate would actually come out.  They did, in fact, bring the Slate 500 to market, but by some accounts, they only built 5000 units. Another recent awkward moment between HP and Microsoft: HP withdrew itself from the Windows Home Server ecosystem.  That one hurt, as they were the dominant OEM there.  But Microsoft’s decision to kill Drive Extender had driven away many parties, not just HP. On Wednesday, HP came out with their TouchPad, and new phone models.  Not a nice thing for Windows Phone 7, but other OEMs are taking a wait and see attitude there too, I suppose.  There was one more zinger though, and it was bigger: HP announced they’d be porting webOS to PCs. No Windows Phone 7? OK. No Windows Home Server?  Whatcha gonna do?  But no Windows 7 either?  From HP?  What comes after that, no ink and toner? Some people think Microsoft’s been around too long to be relevant.  But HP started out making oscilloscopes!  The notion that HP is too cool for Windows school is a it far-fetched.  This is the company that bought EDS. This is the company that bought Compaq.  And Compaq was the company that bought Digital Equipment Corporation.  Somehow, I don’t think the VT 220 outclasses Windows PCs. What could possibly be going on?  My sense is that HP wants to put webOS on PCs that also have Windows, and that people will buy because they have Windows.  And for every one of those sold, HP gets to count, technically speaking, another webOS unit in the install base.  webOS is really nice, as I said.  But being good isn’t good enough when you are trying to get market share.  Number of units shipped matters.  The question is whether counting PCs with webOS installed, but dormant, is helpful to HP’s cause.  Seems like a funny way to account for market share, and a strange way to treat a big partner in Redmond.

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• Welcome 2011

  - by WeigeltRo

  Things that happened in 2010 MIX10 was absolutely fantastic. Read my report of MIX10 to see why.   The dotnet Cologne 2010, the community conference organized by the .NET user group Köln and my own group Bonn-to-Code.Net became an even bigger success than I dared to dream of.   There was a huge discrepancy between the efforts by Microsoft to support .NET user groups to organize public live streaming events of the PDC keynote (the dotnet Cologne team joined forces with netug  Niederrhein to organize the PDCologne) and the actual content of the keynote. The reaction of the audience at our event was “meh” and even worse I seriously doubt we’ll ever get that number of people to such an event (which on top of that suffered from technical difficulties beyond our control).   What definitely would have deserved the public live streaming event treatment was the Silverlight Firestarter (aka “Silverlight Damage Control”) event. And maybe we would have thought about organizing something if it weren’t for the “burned earth” left by the PDC keynote. Anyway, the stuff shown at the firestarter keynote was the topic of conversations among colleagues days later (“did you see that? oh yeah, that was seriously cool”). Things that I have learned/observed/noticed in 2010 In the long run, there’s a huge difference between “It works pretty well” and “it just works and I never have to think about it”. I had to get rid of my USB graphics adapter powering the third monitor (read about it in this blog post). Various small issues (desktop icons sometimes moving their positions after a reboot for no apparent reasons, at least one game I couldn’t get run at all, all three monitors sometimes simply refusing to wake up after standby) finally made me buy a PCIe 1x graphics adapter. If you’re interested: The combination of a NVIDIA GTX 460 and a GT 220 is running in “don’t make me think” mode for a couple of months now.   PowerPoint 2010 is a seriously cool piece of software. Not only the new hardware-accelerated effects, but also features like built-in background removal and picture processing (which in many cases are simply “good enough” and save a lot of time) or the smart guides.   Outlook 2010 crashes on me a lot. I haven’t been successful in reproducing these crashes, they just happen when every couple of days on different occasions (only thing in common: I clicked something in the main window – yeah, very helpful observation)   Visual Studio 2010 reminds me of Visual Studio 2005 before SP1, which is actually not a good thing to say about a piece of software. I think it’s telling that Microsoft’s message regarding the beta of SP1 has been different from earlier service pack betas (promising an upgrade path for a beta to the RTM sounds to me like “please, please use it NOW!”).   I have a love/hate relationship with ReSharper. I don’t want to develop without it, but at the same time I can’t fail to notice that ReSharper is taking a heavy toll in terms of performance and sometimes stability. Things I’m looking forward to in 2011 Obviously, the dotnet Cologne 2011. We already have been able to score some big name sponsors (Microsoft, Intel), but we’re still looking for more sponsors. And be assured that we’ll make sure that our partners get the most out of their contribution, regardless of how big or small.   MIX11, period.    Silverlight 5 is going to be great. The only thing I’m a bit nervous about is that I still haven’t read anything official on whether C# next version’s async/await will be in it. Leaving that out would be really stupid considering the end-of-2011 release of SL5 (moving the next release way into the future).

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• SQL SERVER – OVER clause with FIRST _VALUE and LAST_VALUE – Analytic Functions Introduced in SQL Server 2012 – ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING

  - by pinaldave

  Yesterday I had discussed two analytical functions FIRST_VALUE and LAST_VALUE. After reading the blog post I received very interesting question. “Don’t you think there is bug in your first example where FIRST_VALUE is remain same but the LAST_VALUE is changing every line. I think the LAST_VALUE should be the highest value in the windows or set of result.” I find this question very interesting because this is very commonly made mistake. No there is no bug in the code. I think what we need is a bit more explanation. Let me attempt that first. Before you do that I suggest you read yesterday’s blog post as this question is related to that blog post. Now let’s have fun following query: USE AdventureWorks GO SELECT s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty, FIRST_VALUE(SalesOrderDetailID) OVER (ORDER BY SalesOrderDetailID) FstValue, LAST_VALUE(SalesOrderDetailID) OVER (ORDER BY SalesOrderDetailID) LstValue FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty GO The above query will give us the following result: As per the reader’s question the value of the LAST_VALUE function should be always 114 and not increasing as the rows are increased. Let me re-write the above code once again with bit extra T-SQL Syntax. Please pay special attention to the ROW clause which I have added in the above syntax. USE AdventureWorks GO SELECT s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty, FIRST_VALUE(SalesOrderDetailID) OVER (ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW) FstValue, LAST_VALUE(SalesOrderDetailID) OVER (ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW) LstValue FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty GO Now once again check the result of the above query. The result of both the query is same because in OVER clause the default ROWS selection is always UNBOUNDED PRECEDING AND CURRENT ROW. If you want the maximum value of the windows with OVER clause you need to change the syntax to UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING for ROW clause. Now run following query and pay special attention to ROW clause again. USE AdventureWorks GO SELECT s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty, FIRST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) FstValue, LAST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) LstValue FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty GO Here is the resultset of the above query which is what questioner was asking. So in simple word, there is no bug but there is additional syntax needed to add to get your desired answer. The same logic also applies to PARTITION BY clause when used. Here is quick example of how we can further partition the query by SalesOrderDetailID with this new functions. USE AdventureWorks GO SELECT s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty, FIRST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) FstValue, LAST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) LstValue FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty GO Above query will give us windowed resultset on SalesOrderDetailsID as well give us FIRST and LAST value for the windowed resultset. There are lots to discuss for this two functions and we have just explored tip of the iceberg. In future post I will discover it further deep. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL Function, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Why I&rsquo;m Getting an iPad

  - by andrewbrust

  I have never purchased an Apple product in my life.  That’s a “true fact.”  And, for that matter, the last Apple product I really wanted was an Apple IIe, back in the 1980s.  I couldn’t afford it though (I was in high school), so I got a Commodore 64 instead…it had the same microprocessor, after all.  If the iPhone were on Verizon, I probably would have picked one up in December, when I got my Droid.  And if the iPod Touch worked with my Napster subscription (which of course it does not, but my Sonos does) I might have picked on of those instead. That’s three strikes, but Apple’s not out.  I’ve decided I want the iPad.  Why?  Well, to start with, my birthday is March 31st…the iPad comes out on April 3rd, and my wife wanted to know what to get me.  Also, my house is a 7-minute walk from the Apple Store on West 14th Street in Manhattan.  This makes it easy to get my pre-ordered device on launch day, and get home quickly with it.  Oh, and I agreed to write an article for Redmond Magazine, the fee for which will pay for the device…that way the birthday present doesn’t have to be an extravagant expense.  Plus, I’m a contrarian, so I want to buy the one device from Apple that the fanboys have actually panned. Think those are bad reasons? How about this: I want to experience iPhone and iPad development and, although my app will probably never hit the App Store and run on the actual device, I still think owning one will help me develop something better.  i want to see if the slate form factor has good business usage scenarios.  I want to see if Business Intelligence technology on a device like this can work.  Imagine a dashboard on this thing. And, for the consumer experience, I really want a touch device on which I can surf the Web while I’m in the kitchen, or on the couch.  I don’t want the small form factor of my phone, I don’t want to use my TV, and I don’t want a keyboard that will get dirty or in my way. I don’t want to watch movies on it (my TV is good for that), so I don’t care that the iPad has a 4:3 screen.  I don’t want to read books on it, so I don’t care that the display is backlit LCD, rather than eInk. But really what I want is to understand, first hand, why people have such brand loyalty to Apple.  I know the big reasons; I’m not detached from society.  But I want to know the subtle points of what Apple does really well, and also what they do poorly.  And I’d like to know, once and for all, if Microsoft can beat Apple, if Microsoft can think the right way to beat Apple and if Microsoft should  even try to beat Apple. I expect to share my thoughts on these questions, as they develop.

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• Creating a branch for every Sprint

  - by Martin Hinshelwood

  There are a lot of developers using version control these days, but a feature of version control called branching is very poorly understood and remains unused by most developers in favour of Labels. Most developers think that branching is hard and complicated. Its not! What is hard and complicated is a bad branching strategy. Just like a bad software architecture a bad branch architecture, or one that is not adhered to can prove fatal to a project. We I was at Aggreko we had a fairly successful Feature branching strategy (although the developers hated it) that meant that we could have multiple feature teams working at the same time without impacting each other. Now, this had to be carefully orchestrated as it was a Business Intelligence team and many of the BI artefacts do not lend themselves to merging. Today at SSW I am working on a Scrum team delivering a product that will be used by many hundreds of developers. SSW SQL Deploy takes much of the pain out of upgrading production databases when you are not using the Database projects in Visual Studio. With Scrum each Scrum Team works for a fixed period of time on a single sprint. You can have one or more Scrum Teams involved in delivering a product, but all the work must be merged and tested, ready to be shown to the Product Owner at the the Sprint Review meeting at the end of the current Sprint. So, what does this mean for a branching strategy? We have been using a “Main” (sometimes called “Trunk”) line and doing a branch for each sprint. It’s like Feature Branching, but with only ONE feature in operation at any one time, so no conflicts Figure: DEV folder containing the Development branches.   I know that some folks advocate applying a Label at the start of each Sprint and then rolling back if you need to, but I have always preferred the security of a branch. Like: being able to create a release from Main that has Sprint3 code even while Sprint4 is being worked on. being sure I can always create a stable build on request. Being able to guarantee a version (labels are not auditable) Be able to abandon the sprint without having to delete the code (rare I know, but would be a mess if it happened) Being able to see the flow of change sets through to a safe release It helps you find invalid dependencies when merging to Main as there may be some file that is in everyone’s Sprint branch, but never got checked in. (We had this at the merge of Sprint2) If you are always operating in this way as a standard it makes it easier to then add more scrum teams in the future. Muscle memory of this way of working. Don’t Like: Additional DB space for the branches Baseless merging between sprint branches when changes are directly ported Note: I do not think we will ever attempt this! Maybe a bit tougher to see the history between sprint branches since the changes go up through Main and down to another sprint branch Note: What you would have to do is see which Sprint the changes were made in and then check the history he same file in that Sprint. A little bit of added complexity that you would have to do anyway with multiple teams. Over time, you can end up with a lot of old unused sprint branches. Perhaps destroy with /keephistory can help in this case. Note: We ALWAYS delete the Sprint branch after it has been merged into Main. That is the theory anyway, and as you can see from the images Sprint2 has already been deleted. Why take the chance of having a problem rolling back or wanting to keep some of the code, when you can just abandon a branch and start a new one? It just seems easier and less painful to use a branch to me! What do you think?   Technorati Tags: TFS,TFS2010,Software Development,ALM,Branching

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• Ubuntu 12.04 Install - Black Screen - No Grub - Have run Boot Repair Disk

  - by Pat

  Day 4 of my purgatory. History: Had problems with live CD at first, had to set the "nomodeset" option ... and then it worked fine. Installed Ubuntu "Alongside" Windows XP from live CD (NOT wubi) Upon reboot after installation, I get the BIOS ... and then a black screen. If I hit shift after the BIOS screen I get text that says "loading GRUB ..", but then no GRUB ... just a black screen. What I have tried to do: Total re-installation ... 3 times now. Also tried with wubi, same black screen. Have gone back to the normal (non-wubi) install. After installation, I tried re-booting the live cd ... and trying to change GRUB file using: sudo gedit /etc/default/grub ... to "nomodeset" and "timeout=10" ... but won't let me save my changes because I'm using the live cd "in memory" system and don't have permissions to the disks (I think). I tried logging in ... but it won't let me. I then read many posts on this site. I'm stuck. This morning, I ran the "boot repair disk". Results here: http://paste.ubuntu.com/1132333/ What I think is wrong: Since I can get the live CD to run (perfectly) with the "nomodeset" option, I think all I need to do is get to GRUB to change that ... but I can't get to GRUB. Appreciate any advice. Pat Day 5 ... I downloaded "Super Grub 2 Disk" from: http://www.supergrubdisk.org/super-grub2-disk/ This looks promising. I can boot the disk and it brings me to a GRUB program that allows me to: 1) Boot to Windows ... which works 2) Boot to Ubuntu ... which does NOT work When I choose boot to Ubuntu, I get lines across the screen which is an obvious video card problem. Likely because I need to set the "nomodeset" option. So, I attempted to use super grub2 to edit the grub file ... but it is TOTALLY different than the Ubuntu grub file ... and I don't know where to put the "nomodeset" option. Still stuck ... The bottom line is that: 1) I need to edit /etc/default/grub on sda(1) ... which is my boot drive ... to add the "nomodeset" option 2) To do that I need to get into grub ... but, I can't. Holding down shift just echo's "loading grub .." and then takes me to a black screen 3) I can boot to the live CD by setting nomodeset .... but I cannot access the hard disk as root ... I can't save my changes! Can anyone tell me how to login as root for the filesystem from the live CD ... so I can edit the grub file on the HARD DISK ... and then run update-grub??

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• The Value of SOA Specialization - Fujitsu

  - by Jürgen Kress

  Thanks for the nice ink The Value of Specialization In my last post  I talked about Fujitsu's achievement in obtaining SOA and other specializations, but I have heard murmurings from other partners about what just is the value? I think Oracle have to do more to advertise the benefits to customers, we need to see customers asking for specialization for it to really work, but Oracle have made great promises about only recommending those partners who are specialized. For us there was another benefit. Oracle was sponsoring the 3rd Annual SOA Symposium in Berlin and invited us as their first specialized partner to take part. There is a great blog about the symposium on the SOA community blog site. This is real commitment from Oracle and we have other marketing opportunities being worked on with Jürgen. This does generate leads so my message to other Oracle Partners is, you need to do this, it is worthwhile.   Fujitsu - First SOA Specialized Partner Globally Just before Oracle Open World I found out that Fujitsu had achieved the first SOA Specialization globally. I think most partners know what the requirements are for Specialization and that in itself is challenging but the bureaucracy around the actual submission is an exercise in tenacity. I won’t go into that now; I have had my dig at Oracle this month, but enough to say the process could be improved. As a platinum partner we needed 5 specializations and we decided to go for SOA first. The reasoning behind this is that our Oracle Practice is known for being applications centric. We have always had an excellent technical capability but no one ever talked about that, it was just part and parcel of an implementation. However today we have just as many bids that are technology lead as there is applications lead, so it seemed a good plan to work on the areas we were not known for. We appointed a capability lead to be responsible for putting the team through the training and testing and Rosemary (Kell) was excellent, she ensured that everyone was on track and that it wasn’t just getting put into the ‘to do list’. In Fujitsu everyone in the Oracle Practice has an objective to achieve the competency tests in their area, so achieving the 2 pre sales, 2 sales and 1 support was no problem at all. We actually had 22 with the support capability proficiency.  The implementation specialist exams are much harder, more like OCP in the database area. We had help from the Oracle SOA Community; Jürgen Kress who runs this in EMEA is really motivational. At the time we started SOA was a beta exam which means you do not get the results immediately but again we put forward more than we needed. Manjit Chopra, Sukhraj Sahota, Emely Patra, Ian Scorrer and Sunny Sidhu all took the exam and eventually got the results they wanted they had passed. Congratulations. Here is Jurgen expalining why specialization is important. After the tests came the submissions where you need to include deals and experience, this was my bit, and persuading Oracle we really deserved the specialization. Finally we got the news we had been awarded the specialization, and a few days later that we were first globally. I am very proud. However there is no rest for the wicked and we plodded on to make the 5 specializations needed for Platinum and now we are working on the new Diamond status and I think SOA will be one of our 5 ‘super specializations’. This is a global Fujitsu initiative and I work closely with my colleague in Germany Jessika Weiss. It was nice to be able to have a press release about this and a comment from Judson Althoff  head of Oracle Alliances. For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA,SOA Community,OPN,Oracle,Fujitsu,Debra Lilley,Jürgen Kress,Specialization,SOA Specialization

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