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  • Windows Store is open for business!

    - by pluginbaby
    In case you didn’t know, you don’t have to wait for the launch of Windows 8 on October 26 to start building and deploying your apps. Developers from 120 markets (including Canada) can publish Windows Store apps right now! How to start ? Anyone with an MSDN Subscription, Dreamspark account (students) or BizSpark account (startups) get a 1-year Windows Store membership for FREE!! If you don’t have such account, an annual membership is only CAD $49 and lasts a full year. Just go to the Windows Store Dashboard on the Windows Dev Center and sign up. The dev tools are free and the SDK is ready.

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  • Is BDD actually writable by non-programmers?

    - by MattiSG
    Behavior-Driven Development with its emblematic “Given-When-Then” scenarios syntax has lately been quite hyped for its possible uses as a boundary object for software functionality assessment. I definitely agree that Gherkin, or whichever feature definition script you prefer, is a business-readable DSL, and already provides value as such. However, I disagree that it is writable by non-programmers (as does Martin Fowler). Does anyone have accounts of scenarios being written by non-programmers, then instrumented by developers? If there is indeed a consensus on the lack of writability, then would you see a problem with a tool that, instead of starting with the scenarios and instrumenting them, would generate business-readable scenarios from the actual tests?

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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  • 5 Must-Ask Questions For Your Business Website Developer

    The wrong way to hire a website developer is to use a directory. The right way is to use recommendations from people you know, or even that you don't know - by writing them email and explaining that you love their site design - and asking who did it and whether the developer was easy to work with.

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  • Web Design Services For Your Business

    A basic requirement for an Internet marketer is a Website; and two fundamental questions related to it at the outset are whether to take on the designing of your website yourself or hire a firm for t... [Author: Mike Smith - Web Design and Development - April 02, 2010]

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  • Impact of SEO Services Provider on Small Scale Business

    With the rise in the internet businesses many people have started their home based businesses with the help of website. Many people made simple website, got them affiliated and started sales on small scale. Recently a growth in these businesses has been seen due to success. Many big companies started outsourcing their sales and marketing departments for promoting their sales all over the world. Many MLM companies started hiring for promotion of sales of big companies.

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  • Midsize InDepth Newsletter - Simplify and Modernize Your Business with Cloud Solutions

    - by Roxana Babiciu
    Read the Oracle Midsize InDepth Newsletter feature articles to read the latest Dynamic Market Report on real world adoption of cloud applications at midsize organizations, hear from Talent Management expert and evangelist Pamela Stroko on the current state of employee engagement, and find out how midsize companies adopt Oracle WebLogic Server on Oracle Database Appliance. Plus new research reports, videos, success stories and the latest midsize news.

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  • Webcast: Optimize Accounts Payable Through Automated Invoice Processing

    - by kellsey.ruppel(at)oracle.com
    Is your accounts payable process still very labor-intensive? Then discover how Oracle can help you eliminate paper, automate data entry and reduce costs by up to 90% - while saving valuable time through fewer errors and faster lookups. Join us on Tuesday, March 22 at 10 a.m. PT for this informative Webcast where Jamie Rancourt and Brian Dirking will show how you can easily integrate capture, forms recognition and content management into your PeopleSoft and Oracle E-Business Suite accounts payable systems. You will also see how The Home Depot, Costco and American Express have achieved tremendous savings and productivity gains by switching to automated solutions. Learn how you can automate invoice scanning, indexing and data extraction to:Improve speed and reduce errors Eliminate time-consuming searches Utilize vendor discounts through faster processing Improve visibility and ensure compliance Save costs in accounts payable and other business processesRegister today!

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  • Sprint Says Business Case for 4G Is Growing

    Sprint says its 4G service is improving apps that ran adequately at 3G speeds while opening up previously unattainable possibilities for businesses and organizations as diverse as a Chicago food bank and the Portland, Oregon Police Bureau.

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  • Business Logo Design - Is Clients Input Important

    In today';s world, there is a cutthroat competition everywhere, so is in the field of logo designing. In a scenario like this, how you, as a logo design company would differentiate yourself in terms o... [Author: Gisselle Gloria - Web Design and Development - October 05, 2009]

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  • How Can A Website Benefit Your Business

    1. Why should you have a website? In order to succeed in today';s world, you must have an Internet presence. More and more people log on to the internet everyday; there are billions of users world-wi... [Author: Vignesh Rajendran - Computers and Internet - September 03, 2009]

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  • Small Business Web Design - On Page SEO - Let's Talk Keywords

    If your website was designed by a professional designer, chances are you were told that they have included SEO for your keywords as part of the package. Unfortunately, that generally means you have no SEO on the page. You see, web designers are very skilled at what they do best, but SEO is not one of those skills unless they have specialised in learning the search engines.

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  • Oracle CRM For Public Sector, Commercial Business, Education

    - by michael.seback
    Chongqing Transport Commission Improves Management of Transport Projects The Chongqing Transport Commission is responsible for public passenger, road, and waterway transport in urban and rural areas of Chongqing. The commission administers the region's road and water industry; oversees the construction of transport infrastructure; and manages civil aviation, railroads, roads, waterways, ports, and wharves. "After studying the IT initiatives of other provincial transport commissions, we decided to use Siebel Public Sector to build our integrated transport service system. The Siebel software offers powerful functions that allow us to integrate information and improve the management of our road, rail, and waterway infrastructure projects." - Chen Xiaoming, Vice Director, Information Center, Chongqing Transport Commission. Read more here. Siemens Information Services Increases Productivity by 20% Siemens Information Services Pvt, Ltd. provides back-office account processing services to Siemens' vendors. The company works with Siemens' healthcare, energy, and industry divisions in Europe, the United States, and parts of the Asia-Pacific region. It approves financial services such as processing payroll, accounts data, purchase orders, invoices, and payments, and also creates service catalogs for customers and internal teams. "Oracle CRM ON Demand provides us with a complete view of each customer's data from the moment they log a request to the time we close it. This has eliminated manual requests, and improved the service we offer to our clients across the Asia-Pacific region." -Sunil Zutshi, General Manager, IT, Siemens Information Services Pvt, Ltd. Read more here. China Distance Education Holdings Improves Call Center Productivity by 24% China Distance Education Holdings Limited is a leading provider of online education. The organization offers 174 courses through 16 Web sites, including accounting, healthcare, law, and engineering. In 2010, 215,000 students were enrolled. "Online education is a fast growing sector in China. To maintain our competitiveness, we implemented Oracle Contact Center Anywhere to make it easier and faster for our call center staff to respond to student enquiries. As a result, their productivity increased by 24%." - Qin Songjiang, Chief Technology Officer, China Distance Education Holdings Limited. Read more here.

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