I have a list of products on my site, and each product has a number of descriptors such as features, price, etc. Next to each product, I list the 10 features, with a graphical icon which lets the user know whether the product has that particular feature or not. In all, I have about 230 products, and I have to add the same list of features to describe each product, so you can see the enormous redundancy here of these "feature names". These "feature names", ex., "water proof", are not important keywords at all, yet due to the sheer volume of these words, Google is seeing them as my most important keywords. Is there any way to get around this, or to tell the bots to place (less) emphasis on these repetitive words, and not view them as important keywords?