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• Understanding Oracle: Demystifying OpenWorld

  - by mseika

  Seminar: Wednesday 24th October 2012: Avnet, Bracknell Oracle OpenWorld is the world's largest event dedicated to helping enterprises harness the power of technology, during a full week in October. Oracle Corporation always uses Oracle OpenWorld to make its most important product announcements, and this year is no exception. We realise that not all our partners can attend this prestigious event in San Francisco, primarily due to time and cost pressures. Oracle OpenWorld is the only conference that goes this deep and wide with Oracle technology, providing thousands of sessions and hundreds of demonstrations geared toward helping partners and customers get better results with the technology it has —and plan strategically for the technology it will need to keep ahead of the competition in the years to come. With the sheer number of announcements planned, it is sometimes difficult to find your way through the fog and identify the opportunities relevant to your business to take advantage of, this coming year. So why not engage with the Oracle's UK team via Avnet and get the announcements shared with you face-to-face, in the UK? As a key Value Added Distributor of Oracle Applications, Technology and Hardware solutions, Avnet has been attending Oracle OpenWorld for a number of years and invites our partners to attend a half day summary event which will share the keynote announcements. We will also help prioritise for you the announcements of greatest interest and business opportunity for the UK channel. Agenda Time Module 12:00-13:15 Registration and lunch 13:15-14:00 Introductions and Key Hardware announcements Discover how Oracle's complete and integrated application-aware virtualization solutions, including virtualization for SPARC and x86 architectures, can help you gain better efficiencies across your business. Get updates on how Oracle storage products and solutions can accelerate database performance, improve application responsiveness, and meet your data protection needs. 14:00-14:15 Q&A and Break 14:15-15:00 Key Technology announcements Technology products, encompassing Oracle's Database 12c and Middleware, are revolutionizing the industry with record-breaking performance, helping customers consolidate onto private clouds and achieve high returns on investment. 15:00-15:15 Q&A and Break 15:15-16:00 Key Applications announcements Presentations focused on Oracle's strategy and vision for its applications business, including Oracle E-Business Suite; Oracle's PeopleSoft, JD Edwards, Siebel, Hyperion, and Agile products; and the newly available Oracle Fusion Applications. 16:00-16:30 Oracle-on-Oracle announcements & business opportunities with Avnet Learn about Oracle's cloud computing and Oracle-on-Oracle strategies and find out more about Oracle's engineered systems for the broad market 16:30 Close * Please note agenda may be subject to change What do you need to do now Register now or for more information email our Oracle events team at [email protected]. N.B. Places are limited, so please register early to avoid disappointment.

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• Ad-hoc taxonomy: owning the chess set doesn't mean you decide how the little horsey moves

  - by Roger Hart

  There was one of those little laugh-or-cry moments recently when I heard an anecdote about content strategy failings at a major online retailer. The story goes a bit like this: successful company in a highly commoditized marketplace succeeds on price and largely ignores its content team. Being relatively entrepreneurial, the founders are still knocking around, and occasionally like to "take an interest". One day, they decree that clothing sold on the site can no longer be described as "unisex", because this sounds old fashioned. Sad now. Let me just reiterate for the folks at the back: large retailer, commoditized market place, differentiating on price. That's inherently unstable. Sooner or later, they're going to need one or both of competitive differentiation and significant optimization. I can't speak for the latter, since I'm hypothesizing off a raft of rumour, but one of the simpler paths to the former is to become - or rather acknowledge that they are - a content business. Regardless, they need highly-searchable terminology. Even in the face of tooth and claw resistance to noticing the fundamental position content occupies in driving sales (and SEO) on the web, there's a clear information problem here. Dilettante taxonomy is a disaster. Ok, so this is a small example, but that kind of makes it a good one. Unisex probably is the best way of describing clothing designed to suit either men or women interchangeably. It certainly takes less time to type (and read). It's established terminology, and as a single word, it's significantly better for web readability than a phrasal workaround. Something like "fits men or women" is short, by could fall foul of clause-level discard in web scanning. It's not an adjective, so for intuitive reading it's never going to be near the start of a title or description. It would also clutter up search results, and impose cognitive load in list scanning. Sorry kids, it's just worse. Even if "unisex" were an archaism (which it isn't), the only thing that would weigh against its being more usable and concise terminology would be evidence that this archaism were hurting conversions. Good luck with that. We once - briefly - called one of our products a "Can of worms". It was a bundle in a bug-tracking suite, and we thought it sounded terribly cool. Guess how well that sold. We have information and content professionals for a reason: to make sure that whatever we put in front of users is optimised to meet user and business goals. If that thinking doesn't inform style guides, taxonomy, messaging, title structure, and so forth, you might as well be finger painting.

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• Oracle Coherence 3.5 : Create Internet-scale applications using Oracle's high-performance data grid

  - by frederic.michiara

  Oracle Coherence Coherence provides replicated and distributed (partitioned) data management and caching services on top of a reliable, highly scalable peer-to-peer clustering protocol. Coherence has no single points of failure; it automatically and transparently fails over and redistributes its clustered data management services when a server becomes inoperative or is disconnected from the network. When a new server is added, or when a failed server is restarted, it automatically joins the cluster and Coherence fails back services to it, transparently redistributing the cluster load. Coherence includes network-level fault tolerance features and transparent soft re-start capability to enable servers to self-heal. For the ones looking at an easy reading and first good approach to Oracle Coherence, I would recommend reading the following book : Overview of Oracle Coherence 3.5 Build scalable web sites and Enterprise applications using a market-leading data grid product Design and implement your domain objects to work most effectively with Coherence and apply Domain Driven Designs (DDD) to Coherence applications Leverage Coherence events and continuous queries to provide real-time updates to client applications Successfully integrate various persistence technologies, such as JDBC, Hibernate, or TopLink, with Coherence Filled with numerous examples that provide best practice guidance, and a number of classes you can readily reuse within your own applications This book is targeted to Architects and developers, and as in our team we're more about Solutions Architects than developers I found interest in this book as it help to understand better Oracle Coherence and its value. The only point I may not agree with the authors is that Oracle Coherence is not an alternative to Oracle RAC in providing High Availability, but combining both Oracle RAC and Oracle Coherence will help Architects and Customers to reach higher level of service and high-availability. This book is available on https://www.packtpub.com/oracle-coherence-3-5/book Need to find out about Table of contents : https://www.packtpub.com/toc/oracle-coherence-35-table-contents Discover a sample chapter : https://www.packtpub.com/sites/default/files/6125_Oracle%20Coherence_SampleChapter.pdf Read also articles from the Authors on http://www.packtpub.com/ : Working with Aggregators in Oracle Coherence 3.5 Working with Value Extractors and Simplifying Queries in Oracle Coherence 3.5 Querying the Data Grid in Coherence 3.5: Obtaining Query Results and Using Indexes Installing Coherence 3.5 and Accessing the Data Grid: Part 1 Installing Coherence 3.5 and Accessing the Data Grid: Part 2 For more information on Oracle Coherence : What Oracle Coherence Can Do for You... : http://www.oracle.com/technology/products/coherence/coherencedatagrid/coherence_solutions.html Oracle Coherence on OTN : http://www.oracle.com/technology/products/coherence/index.html Oracle Coherence Knowledge Base : http://coherence.oracle.com/display/COH/Oracle+Coherence+Knowledge+Base+Home

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• Evolution Of High Definition TV Viewing

  - by Gopinath

  The following guest post is written by Rob, who is also blogging on entertainment technology topics on iwantsky.com Gone are the days when you need to squint to be able to see the emotions on the faces of Humphrey Bogart and Ingrid Bergman as the lovers bid each other adieu in the classic film Casablanca. These days, watching an ordinary ant painstakingly carry a leaf in Animal Planet can be an exhilarating experience as you get to see not only the slightest movement but also the demarcation line between the insect’s head, thorax and abdomen. The crystal clear imagery was made possible by the sharp minds and the tinkering hands of the scientists that have designed the modern world’s HDTV. What is HDTV and what makes people so agog to have this new innovation in TV watching? HDTV stands for High Definition TV. Television viewing has indeed made a big leap. From the grainy black and whites, TV viewing had moved to colored TVs, progressed to SD TVs and now to HDTV. HDTV is the emerging trend in TV viewing as it delivers bigger and clearer pictures and better audio. Viewers can have a cinema-like TV viewing experience right in the comforts of their own home. With HDTV the viewer is allowed to have a better viewing range. With Standard (SD) TV, the viewer has to be at a distance that is from 3 to 6 times the size of the screen. HDTV allows the viewer to enjoy sharper and clearer images as it is possible to sit at a distance that is 1.5 or 3 times the size of the screen without noticing any image pixilation. Although HDTV appears to be a fairly new innovation, this system has actually existed in various forms years ago. Development of the HDTV was started in Europe as early as 1940s. However, the NTSC and the PAL/SECAM, the two analog TV standards became dominant and became popular worldwide. The analog TV was replaced by the digital TV platform in the 1990s. Even during the analog era, attempts have been made to develop HDTV. Japan has come out with MUSE system. However, due to channel bandwidth requirement concerns, the program was shelved. The entry of four organizations into the HDTV market spurred the development of a beneficial coalition. The AT&T, ATRC, MIT and Zenith HDTV combined forces. In 1993, a Grand Alliance was formed. This group is composed of researchers and HDTV manufacturers. A common standard for the broadcast system of HDTV was developed. In 1995, the system was tested and found successful. With the higher screen resolution of HDTV, viewing has never been more enjoyable. [Image courtesy: samsung] This article titled,Evolution Of High Definition TV Viewing, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• How To Remove People and Objects From Photographs In Photoshop

  - by Eric Z Goodnight

  You might think that it’s a complicated process to remove objects from photographs. But really Photoshop makes it quite simple, even when removing all traces of a person from digital photographs. Read on to see just how easy it is. Photoshop was originally created to be an image editing program, and it excels at it. With hardly any Photoshop experience, any beginner can begin removing objects or people from their photos. Have some friends that photobombed an otherwise great pic? Tell them to say their farewells, because here’s how to get rid of them with Photoshop! Tools for Removing Objects Removing an object is not really “magical” work. Your goal is basically to cover up the information you don’t want in an image with information you do want. In this sample image, we want to remove the cigar smoking man, and leave the geisha. Here’s a couple of the tools that can be useful to work with when attempting this kind of task. Clone Stamp and Pattern Stamp Tool: Samples parts of your image from your background, and allows you to paint into your image with your mouse or stylus. Eraser and Brush Tools: Paint flat colors and shapes, and erase cloned layers of image information. Basic, down and dirty photo editing tools. Pen, Quick Selection, Lasso, and Crop tools: Select, isolate, and remove parts of your image with these selection tools. All useful in their own way. Some, like the pen tool, are nightmarishly tough on beginners. Remove a Person with the Clone Stamp Tool (Video) The video above uses the Clone Stamp tool to sample and paint with the background texture. It’s a simple tool to use, although it can be confusing, possibly counter-intuitive. Here’s some pointers, in addition to the video above. Select shortcut key to choose the Clone tool stamp from the Tools Panel. Always create a copy of your background layer before doing heavy edits by right clicking on the background in your Layers Panel and selecting “Duplicate.” Hold with the Clone Tool selected, and click anywhere in your image to sample that area. When you’re sampling an area, your cursor is “Aligned” with your sample area. When you paint, your sample area moves. You can turn the “Aligned” setting off by clicking the in the Options Panel at the top of your screen if you want. Change your brush size and hardness as shown in the video by right-clicking in your image. Use your lasso to copy and paste pieces of your image in order to cover up any parts that seem appropriate. Photoshop Magic with the “Content-Aware Fill” One of the hallmark features of CS5 is the “Content-Aware Fill.” Content aware fill can be an excellent shortcut to removing objects and even people in Photoshop, but it is somewhat limited, and can get confused. Here’s a basic rundown on how it works. Select an object using your Lasso tool, shortcut key . The Lasso works fine as this selection can be rough. Navigate to Edit > Fill, and select “Content-Aware,” as illustrated above, from the pull-down menu. It’s surprisingly simple. After some processing, Photoshop has done the work of removing the object for you. It takes a few moments, and it is not perfect, so be prepared to touch it up with some Copy-Paste, or some Clone stamp action. Content Aware Fill Has Its Limits Keep in mind that the Content Aware Fill is meant to be used with other techniques in mind. It doesn’t always perform perfectly, but can give you a great starting point. Take this image for instance. It is actually plausible to hide this figure and make this image look like he was never there at all. With a selection made with the Lasso tool, navigate to Edit > Fill and select “Content Aware” again. The result is surprisingly good, but as you can see, worthy of some touch up. With a result like this one, you’ll have to get your hands dirty with copy-paste to create believable lines in the background. With many photographs, Content Aware Fill will simply get confused and give you results you won’t be happy with. Additional Touch Up for Bad Background Textures with the Pattern Stamp Tool For the perfectionist, cleaning up the lumpy looking textures that the Clone Stamp can leave is fairly simple using the Pattern Stamp Tool. Sample an piece of your image with your Marquee Tool, shortcut key . Navigate to Edit > Define Pattern to create a new Pattern from your selection. Click OK to continue. Click and hold down on the Clone Stamp tool in your Tools Panel until you can select the Pattern Stamp Tool. Pick your new pattern from the Options at the top of your screen, in the Options Panel. Then simply right click in your image in order to pick as soft a brush as possible to paint with. Paint into your image until your background is as smooth as you want it to be, making your painted out object more and more invisible. If you get lines from your repeated texture, experiment turning the on and off and paint over them. In addition to this, simple use of the Crop Tool, shortcut , can recompose an image, making it look as if it never had another object in it at all. Combine these techniques to find a method that works best for your images. Have questions or comments concerning Graphics, Photos, Filetypes, or Photoshop? Send your questions to [email protected], and they may be featured in a future How-To Geek Graphics article. Image Credits: Geisha Kyoto Gion by Todd Laracuenta via Wikipedia, used under Creative Commons. Moai Rano raraku by Aurbina, in Public Domain. Chris Young visits Wrigley by TonyTheTiger, via Wikipedia, used under Creative Commons. Latest Features How-To Geek ETC Ask How-To Geek: How Can I Monitor My Bandwidth Usage? Internet Explorer 9 RC Now Available: Here’s the Most Interesting New Stuff Here’s a Super Simple Trick to Defeating Fake Anti-Virus Malware How to Change the Default Application for Android Tasks Stop Believing TV’s Lies: The Real Truth About "Enhancing" Images The How-To Geek Valentine’s Day Gift Guide CyanogenMod Updates; Rolls out Android 2.3 to the Less Fortunate MyPaint is an Open-Source Graphics App for Digital Painters Can the Birds and Pigs Really Be Friends in the End? [Angry Birds Video] Add the 2D Version of the New Unity Interface to Ubuntu 10.10 and 11.04 MightyMintyBoost Is a 3-in-1 Gadget Charger Watson Ties Against Human Jeopardy Opponents

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• TDC: The Developer's Conference Day One

  - by Tori Wieldt

  The Developer's Conference (TDC) kicked off Wednesday in São Paulo, Brazil. With over 3000 developers in attendance over five days, it is the premier multi-community developer conference in Brazil, organized by Globalcode. Yara Senger, one of the organizers said, "We like to say multi-community rather than multi-technology because it is interesting and benefical when various communities get together. They learn so much from each other!" TDC includes tracks on Java and several other technologies, including SOA, Python, Ruby, mobile and digital TV. In the mobile track, developers who create a Java ME app will get a Nokia S40 phone!New this year at TDC is the Java University track, sponsored by Oracle.  It is aimed at university students and professionals who are new to Java. The lectures are introductory level, with an educational focus and practical exercises. The Java track and other tracks, such as SOA, mobile and Digital TV, are getting lots of help from the expertise of Brazilian JUGS members. Thanks to GoJava, JavaBahia, JavaNoroeste and SouJava!Carlos Fernando, one of the coordinators on the Digital TV track, said "My goal is to teach developers the basics of digital TV, and show them the tools used to build interactive TV applications." Fernando explained the concept of "the second screen:" that many people watch TV and have second smart device (tablet or smartphone) with them, and this creates many opportunities for developers. For example, while watching TV, a viewer can get extra content (interviews, behind the scenes) on their tablet. More interestingly, while watching their favorite TV show a viewer likes an outfit one of the actors is wearing, their smartphone can tell them where they can buy it nearby, or they can order it online immediately. Fernando exclaimed, "The opportunities for developers are nearly infinite in the area of digital TV!" At the TDC opening keynote, Debora Palermo, Oracle University country manager for Brazil, reminded attendees that Java is present in many devices, from simple to complex, and knowledge of this platform can open many doors in the labor market. She explained Oracle's Workforce Development Program (WDP), managed by Oracle University, which allows educational institutions to deliver Oracle training. WDP allows for easy and low-cost access to Oracle training in local communities across the world. "Oracle University is committed to creating the next generation of Java developers, and WDP can make that happen," Palermo said. As of March 2012, Oracle University is partnering with Globalcode to offer WDP. Students can earn official Oracle Course Certifications, a great way to learn Java.Brazilian developers that cannot attend TDC can watch live streaming.

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• Are You Afraid of Each Other? Study Shows CMO’s/CIO’s Missing Benefits of Collaboration

  - by Mike Stiles

  Remember that person in school you spent months being too scared to talk to?  Then when you finally did, it led to a wonderful friendship…if not something more. New research from Oracle, Social Media Today and Leader Networks shows marketing and IT need to get over whatever’s holding them back and start reaping the benefits of collaboration. Back in the old days of just a few years ago, marketing could stay on their side of the building, IT could stay on their side of the building, and both could refer to the other as “those guys.” Today, the structure of organizations is shifting from islands to “us,” one integrated body where each part knows what the other parts are doing, and all parts work together in accomplishing job one…a winning customer experience. Ignore that, and you start losing. Give your reluctance to change priority over the benefits of new collaborations, and you start losing. You’re either working together and accelerating forward or getting in the way of each other’s separate agendas and grinding down…much to your competitors’ delight. The study reveals a basic current truth: those who are collaborating in marketing and IT report being more effective, however less than 1/3 report collaborating even “frequently.” In other words, this is obviously a good thing, so we’d better not do it. Smart. The white paper, “Socially Driven Collaboration,” set out to explore how today’s always-changing digital, social and mobile landscape is forcing change across the enterprise, whether it’s welcomed or not. Part of what it found is marketing and IT leaders are not unaware of what’s going on and see their roles evolving. And both know the ability to collaborate more effectively now exists. And of those who are collaborating, over 2/3 say they’re “more effective” professionally because of it. Yet even if you don’t want to take the Oracle study’s word for it, an August 2013 Accenture study of 400 senior marketing and 250 IT executives revealed only 10% think CMO/CIO collaboration is at the right level. There’s a lot of room for improvement here, and not just around people. Collaboration is also being called for across processes and technologies. Business benefits of such collaboration cited in the Oracle study include stronger marketing messages, faster speed-to-market, greater product adoption, faster discovery of product and service shortcomings, and reduction in project costs. Those are the benefits you will cheat yourself out of by keeping “those guys” at arm’s length and continuing to try to function in traditional roles while modern business and the consumer is changing around you. “Intelligence is the ability to adapt to change.” –Stephen Hawking @mikestilesPhoto: istockphoto

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• Oracle bleibt auch 2011 Spitzenreiter im Bereich Datenbanken

  - by Anne Manke

  Mit der Veröffentlichung der aktuellen Ausgabe "Market Share: All Software Markets, Worldwide 2011" bestätigt das weltweit führende Marktanalyseunternehmen Gartner Oracle's Marktführerschaft im Bereich der Relationellen Datenbank Management Systeme (RDBMS). Oracle konnte innerhalb des letzten Jahres seinen Abstand zu seinen Marktbegleitern im Bereich der RDBMS mit einem stabilen Wachstum von 18% sogar ausbauen: der Marktanteil stieg im Jahr 2010 von 48,2% auf 48,8% im Jahr 2011. Damit ist der Abstand zu Oracle's stärkstem Verfolger IBM auf 28,6%.   Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:12.0pt; mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2 {mso-style-name:"Light List - Accent 2"; mso-tstyle-rowband-size:1; mso-tstyle-colband-size:1; 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mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:2.25pt double #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} Revenue 2010 ($USM) Revenue 2011 ($USM) Growth 2010 Growth 2011 Share 2010 Share 2011 Oracle 9,990.5 11,787.0 10.9% 18.0% 48.2% 48.8% IBM 4,300.4 4,870.4 5.4% 13.3% 20.7% 20.2% Microsoft 3,641.2 4,098.9 10.1% 12.6% 17.6% 17.0% SAP/Sybase 744.4 1,101.1 12.8% 47.9% 3.6% 4.6% Teradata 754.7 882.3 16.9% 16.9% 3.6% 3.7% Source: Gartner’s “Market Share: All Software Markets, Worldwide 2011,” March 29, 2012, By Colleen Graham, Joanne Correia, David Coyle, Fabrizio Biscotti, Matthew Cheung, Ruggero Contu, Yanna Dharmasthira, Tom Eid, Chad Eschinger, Bianca Granetto, Hai Hong Swinehart, Sharon Mertz, Chris Pang, Asheesh Raina, Dan Sommer, Bhavish Sood, Marianne D'Aquila, Laurie Wurster and Jie Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:12.0pt; mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2 {mso-style-name:"Light List - Accent 2"; mso-tstyle-rowband-size:1; mso-tstyle-colband-size:1; mso-style-priority:61; mso-style-unhide:no; border:solid #C0504D 1.0pt; mso-border-themecolor:accent2; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2FirstRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-shading:#C0504D; mso-tstyle-shading-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; color:white; mso-themecolor:background1; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:2.25pt double #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:12.0pt; mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2 {mso-style-name:"Light List - Accent 2"; mso-tstyle-rowband-size:1; mso-tstyle-colband-size:1; mso-style-priority:61; mso-style-unhide:no; border:solid #C0504D 1.0pt; mso-border-themecolor:accent2; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2FirstRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-shading:#C0504D; mso-tstyle-shading-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; color:white; mso-themecolor:background1; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:2.25pt double #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;}

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• Windows Azure Myths

  - by BuckWoody

  Windows Azure is part of the Microsoft "stack" - the suite of software and services we offer. Because we have so many products in almost every part of technology, it's hard to know everything about all parts of what we do - even for those of us who work here. So it's no surprise that some folks are not as familiar with Windows and SQL Azure as they are, say Windows Server or XBox. As I chat with folks about a solution for a business or organization need, I put Windows Azure into the mix. I always start off with "What do you already know about Windows Azure?" so that I don't bore folks with information they already have. I some cases they've checked out the product ahead of time and have specific questions, in others they aren't as familiar, and in still others there is a fair amount of mis-information. Sometimes that's because of a marketing failure, sometimes it's hearsay, and somtetimes it's active misinformation. I thought I might lay out a few of these misconceptions. As always - do your fact-checking! Never take anyone's word alone (including mine) as gospel. Make sure you educate yourself on your options. Your company or your clients depend on you to have the right information on IT, so make sure you live up to that. Myth 1: Nobody uses Windows Azure It's true that we don't give out numbers on the amount of clients on Windows and SQL Azure. But lots of folks are here - companies you may have heard of like Boeing, NASA, Fujitsu, The City of London, Nuedesic, and many others. I deal with firms small and large that use Windows Azure for mission-critical applications, sometimes totally on Windows and/or SQL Azure, sometimes in conjunction with an on-premises system, sometimes for only a specific component in Windows Azure like storage. The interesting thing is that many sites you visit have a Windows Azure component, or are running on Windows Azure. They just don't announce it. Just like the other cloud providers, the companies have asked to be completely branded themselves - they don't want you to be aware or care that they are on Windows Azure. Sometimes that's for security, other times it's for different reasons. It's just like the web sites you visit. For the most part, they don't advertise which OS or Web Server they use. It really just shouldn't matter. The point is that they just use what works to solve a given problem. Check out a few public case studies here: https://www.windowsazure.com/en-us/home/case-studies/ Myth 2: It's only for Microsoft stuff - can't use Open Source This is the one I face the most, and am the most dismayed by. We work just fine with many open source products, including Java, NodeJS, PHP, Ruby, Python, Hadoop, and many other languages and applications. You can quickly deploy a Wordpress, Umbraco and other "kits". We have software development kits (SDK's) for iPhones, iPads, Android, Windows phones and more. We have an SDK to work with FaceBook and other social networks. In short, we play well with others. More on the languages and runtimes we support here: https://www.windowsazure.com/en-us/develop/overview/ More on the SDK's here: http://www.wadewegner.com/2011/05/windows-azure-toolkit-for-ios/, http://www.wadewegner.com/2011/08/windows-azure-toolkits-for-devices-now-with-android/, http://azuretoolkit.codeplex.com/ Myth 3: Microsoft expects me to switch everything to "the cloud" No, we don't. That would be disasterous, unless the only things you run in your company uses works perfectly in Azure. Use Windows Azure  - or any cloud for that matter - where it works. Whenever I talk to companies, I focus on two things: Something that is broken and needs to be re-architected Something you want to do that is new If something is broken, and you need new tools to scale, extend, add capacity dynamically and so on, then you can consider using Windows or SQL Azure. It can help solve problems that you have, or it may include a component you don't want to write or architect yourself. Sometimes you want to do something new, like extend your company's offerings to mobile phones, to the web, or to a social network. More info on where it works here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx Myth 4: I have to write code to use Windows and SQL Azure If Windows Azure is a PaaS - a Platform as a Service - then don't you have to write code to use it? Nope. Windows and SQL Azure are made up of various components. Some of those components allow you to write and deploy code (like Compute) and others don't. We have lots of customers using Windows Azure storage as a backup, to securely share files instead of using DropBox, to distribute videos or code or firmware, and more. Others use our High Performance Computing (HPC) offering to rent a supercomputer when they need one. You can even throw workloads at that using Excel! In addition there are lots of other components in Windows Azure you can use, from the Windows Azure Media Services to others. More here: https://www.windowsazure.com/en-us/home/scenarios/saas/ Myth 5: Windows Azure is just another form of "vendor lock-in" Windows Azure uses .NET, OSS languages and standard interfaces for the code. Sure, you're not going to take the code line-for-line and run it on a mainframe, but it's standard code that you write, and can port to something else. And the data is yours - you can bring it back whever you want. It's either in text or binary form, that you have complete control over. There are no licenses - you can "pay as you go", and when you're done, you can leave the service and take all your code, data and IP with you.   So go out there, read up, try it. Use it where it works. And don't believe everything you hear - sometimes the Internet doesn't get it all correct. :)

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• Launch Invitation: Introducing Oracle WebLogic Server 12c

  - by JuergenKress

  Introducing Oracle WebLogic Server 12c, the #1 Application Server Across Conventional and Cloud Environments Please join Hasan Rizvi on December 1, as he unveils the next generation of the industry’s #1 application server and cornerstone of Oracle’s cloud application foundation—Oracle WebLogic Server 12c. Hear, with your fellow IT managers, architects, and developers, how the new release of Oracle WebLogic Server is: Designed to help you seamlessly move into the public or private cloud with an open, standards-based platform Built to drive higher value for your current infrastructure and significantly reduce development time and cost Optimized to run your solutions for Java Platform, Enterprise Edition (Java EE); Oracle Fusion Middleware; and Oracle Fusion Applications Enhanced with transformational platforms and technologies such as Java EE 6, Oracle’s Active GridLink for RAC, Oracle Traffic Director, and Oracle Virtual Assembly Builder Don’t miss this online launch event. Register now. Executive Overview Thurs., December 1, 2011 10 a.m. PT / 1 p.m. ET Presented by: Hasan Rizvi Senior Vice President, Product Development, Oracle Today most businesses have the ambition to move to a cloud infrastructure. However, IT needs to maintain and invest in their current infrastructure for supporting today’s business. With Oracle WebLogic, the #1 app server in the marketplace, we provide you with the best of both worlds. The enhancements contained in WebLogic 12c provide you with significant benefits that drive higher value for your current infrastructure, while significantly reducing development time and cost. In addition, with WebLogic you are cloud-ready. You can move your existing applications as-is to a high performance engineered system, Exalogic, and instantly experience performance and scalability improvements that are orders of magnitude higher. A WebLogic-Exalogic combination may provide your private cloud infrastructure. Moreover, you can develop and test your applications on the recently announced Oracle’s Public Cloud offering: the Java Cloud Service and seamlessly move these to your on-premise infrastructure for production deployments. Developer Deep-Dive Thurs., December 1, 2011 11 a.m. PT / 2 p.m. ET See demos and interact with experts via live chat. Presented by: Will Lyons Director, Oracle WebLogic Server Product Management, Oracle Modern Java development looks very different from even a few years ago. Technology innovation, the ecosystem of tools and their integration with Java standards are changing how development is done. Cloud Computing is causing developers to re-evaluate their development platforms and deployment options. Business users are demanding faster time to market, but without sacrificing application performance and reliability. Find out in this session how Oracle WebLogic Server 12c enables rapid development of modern, lightweight Java EE 6 applications. Learn how you can leverage the latest development technologies, tools and standards when deploying to Oracle WebLogic Server across both conventional and Cloud environments. Don’t miss this online launch event. Register now. For regular information become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Hasan Rizvi,Oracle,WebLogic 12c,OPN,WebLogic Community,Jürgen Kress

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• Computer / Software Engineering vs Other Engineering Disciplines [closed]

  - by Mohammad Yaseen

  Since this was a rather specific question, I have tried my best to present this question in a format which fits the style of this site. Please comment if it can be improved further. I have to choose the Engineering discipline on 6th Nov. My interest is in Robotics, hardware-level programming, Artificial Intelligence and back-end programming. I am currently working as a freelance developer using mainly PHP and occasionally working with GWT.I am somewhat familiar with C# and Python too. I am not super good at programming but I do like it. I am thinking to choose Computer and Information Systems Engineering as this is what I love but all the eggheads of my city are going to Mechanical Engineering and when I ask one of them Why are you choosing this? They say It's my interest and for job and the money. Basically I am confused between CIS and Mechanical Engineering, specifically the job market for both. Since this is a programmers' site I think following questions will be relevant . I am asking this because I want to take advice from professionals in this field before diving too deep . Are you happy with your job / work and pay. Are you satisfied with the work environment and career growth Do you feel OK (or great?) about the near and/or distant future of your industry. Why should a person choose Computer if he has other choices i.e what this industry has to offer in particular which other fields of work don't This industry is subject to rapid changes and you have to learn continuously throughout your entire career. Does this learning and constant hard work pay off ? In my country there is no hardware manufacturing. So most of CIS graduates (like Software Engineers) work in Software Houses. What is the scenario in your country. Is a degree titled 'Software' necessary or companies will take Computer Engineers too if they have relevant experience. I am asking this because I plan to move abroad for work. This is going to be something which I'll do for the rest of my life so I am a bit confused about the right choice. You can view the course outline for both programmes below. Computer and Information Systems Engineering. Mechanical Engineering

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• 2 Birds, 1 Stone: Enabling M2M and Mobility in Healthcare

  - by Eric Jensen

  Jim Connors has created a video showcase of a comprehensive healthcare solution, connecting a mobile application directly to an embedded patient monitoring system. In the demo, Jim illustrates how you can easily build solutions on top of the Java embedded platform, using Oracle products like Berkeley DB and Database Mobile Server. Jim is running Apache Tomcat on an embedded device, using Berkeley DB as the data store. BDB is transparently linked to an Oracle Database backend using  Database Mobile Server. Information protection is important in healthcare, so it is worth pointing out that these products offer strong data encryption, for storage as well as transit. In his video, Jim does a great job of demystifying M2M. What's compelling about this demo is that uses a solution architecture that enterprise developers are already comfortable and familiar with: a Java apps server with a database backend. The additional pieces used to embed this solution are Oracle Berkeley DB and Database Mobile Server. It functions transparently, from the perspective of Java apps developers. This means that organizations who understand Java apps (basically everyone) can use this technology to develop embedded M2M products. The potential uses for this technology in healthcare alone are immense; any device that measures and records some aspect of the patient could be linked, securely and directly, to the medical records database. Breathing, circulation, other vitals, sensory perception, blood tests, x-rats or CAT scans. The list goes on and on. In this demo case, it's a testament to the power of the Java embedded platform that they are able to easily interface the device, called a Pulse Oximeter, with the web application. If Jim had stopped there, it would've been a cool demo. But he didn't; he actually saved the most awesome part for the end! At 9:52 Jim drops a bombshell: He's also created an Android app, something a doctor would use to view patient health data from his mobile device. The mobile app is seamlessly integrated into the rest of the system, using the device agent from Oracle's Database Mobile Server. In doing so, Jim has really showcased the full power of this solution: the ability to build M2M solutions that integrate seamlessly with mobile applications. In closing, I want to point out that this is not a hypothetical demo using beta or even v1.0 products. Everything in Jim's demo is available today. What's more, every product shown is mature, and already in production at many customer sites, albeit not in the innovative combination Jim has come up with. If your customers are in the market for these type of solutions (and they almost certainly are) I encourage you to download the components and try it out yourself! All the Oracle products showcased in this video are available for evaluation download via Oracle Technology Network.

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• Hadoop growing pains

  - by Piotr Rodak

  This post is not going to be about SQL Server. I have been reading recently more and more about “Big Data” – very catchy term that describes untamed increase of the data that mankind is producing each day and the struggle to capture the meaning of these data. Ten years ago, and perhaps even three years ago this need was not so recognized. Increasing number of smartphones and discernable trend of mainstream Internet traffic moving to the smartphone generated one means that there is bigger and bigger stream of information that has to be stored, transformed, analysed and perhaps monetized. The nature of this traffic makes if very difficult to wrap it into boundaries of relational database engines. The amount of data makes it near to impossible to process them in relational databases within reasonable time. This is where ‘cloud’ technologies come to play. I just read a good article about the growing pains of Hadoop, which became one of the leading players on distributed processing arena within last year or two. Toby Baer concludes in it that lack of enterprise ready toolsets hinders Hadoop’s apprehension in the enterprise world. While this is true, something else drew my attention. According to the article there are already about half of a dozen of commercially supported distributions of Hadoop. For me, who has not been involved into intricacies of open-source world, this is quite interesting observation. On one hand, it is good that there is competition as it is beneficial in the end to the customer. On the other hand, the customer is faced with difficulty of choosing the right distribution. In future, when Hadoop distributions fork even more, this choice will be even harder. The distributions will have overlapping sets of features, yet will be quite incompatible with each other. I suppose it will take a few years until leaders emerge and the market will begin to resemble what we see in Linux world. There are myriads of distributions, but only few are acknowledged by the industry as enterprise standard. Others are honed by bearded individuals with too much time to spend. In any way, the third fact I can’t help but notice about the proliferation of distributions of Hadoop is that IT professionals will have jobs.   BuzzNet Tags: Hadoop,Big Data,Enterprise IT

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• Now Shipping! NetAdvantage for .NET 2010 Volume 3!

  The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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• Windows Azure Myths

  - by BuckWoody

  Windows Azure is part of the Microsoft "stack" - the suite of software and services we offer. Because we have so many products in almost every part of technology, it's hard to know everything about all parts of what we do - even for those of us who work here. So it's no surprise that some folks are not as familiar with Windows and SQL Azure as they are, say Windows Server or XBox. As I chat with folks about a solution for a business or organization need, I put Windows Azure into the mix. I always start off with "What do you already know about Windows Azure?" so that I don't bore folks with information they already have. I some cases they've checked out the product ahead of time and have specific questions, in others they aren't as familiar, and in still others there is a fair amount of mis-information. Sometimes that's because of a marketing failure, sometimes it's hearsay, and somtetimes it's active misinformation. I thought I might lay out a few of these misconceptions. As always - do your fact-checking! Never take anyone's word alone (including mine) as gospel. Make sure you educate yourself on your options. Your company or your clients depend on you to have the right information on IT, so make sure you live up to that. Myth 1: Nobody uses Windows Azure It's true that we don't give out numbers on the amount of clients on Windows and SQL Azure. But lots of folks are here - companies you may have heard of like Boeing, NASA, Fujitsu, The City of London, Nuedesic, and many others. I deal with firms small and large that use Windows Azure for mission-critical applications, sometimes totally on Windows and/or SQL Azure, sometimes in conjunction with an on-premises system, sometimes for only a specific component in Windows Azure like storage. The interesting thing is that many sites you visit have a Windows Azure component, or are running on Windows Azure. They just don't announce it. Just like the other cloud providers, the companies have asked to be completely branded themselves - they don't want you to be aware or care that they are on Windows Azure. Sometimes that's for security, other times it's for different reasons. It's just like the web sites you visit. For the most part, they don't advertise which OS or Web Server they use. It really just shouldn't matter. The point is that they just use what works to solve a given problem. Check out a few public case studies here: https://www.windowsazure.com/en-us/home/case-studies/ Myth 2: It's only for Microsoft stuff - can't use Open Source This is the one I face the most, and am the most dismayed by. We work just fine with many open source products, including Java, NodeJS, PHP, Ruby, Python, Hadoop, and many other languages and applications. You can quickly deploy a Wordpress, Umbraco and other "kits". We have software development kits (SDK's) for iPhones, iPads, Android, Windows phones and more. We have an SDK to work with FaceBook and other social networks. In short, we play well with others. More on the languages and runtimes we support here: https://www.windowsazure.com/en-us/develop/overview/ More on the SDK's here: http://www.wadewegner.com/2011/05/windows-azure-toolkit-for-ios/, http://www.wadewegner.com/2011/08/windows-azure-toolkits-for-devices-now-with-android/, http://azuretoolkit.codeplex.com/ Myth 3: Microsoft expects me to switch everything to "the cloud" No, we don't. That would be disasterous, unless the only things you run in your company uses works perfectly in Azure. Use Windows Azure  - or any cloud for that matter - where it works. Whenever I talk to companies, I focus on two things: Something that is broken and needs to be re-architected Something you want to do that is new If something is broken, and you need new tools to scale, extend, add capacity dynamically and so on, then you can consider using Windows or SQL Azure. It can help solve problems that you have, or it may include a component you don't want to write or architect yourself. Sometimes you want to do something new, like extend your company's offerings to mobile phones, to the web, or to a social network. More info on where it works here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx Myth 4: I have to write code to use Windows and SQL Azure If Windows Azure is a PaaS - a Platform as a Service - then don't you have to write code to use it? Nope. Windows and SQL Azure are made up of various components. Some of those components allow you to write and deploy code (like Compute) and others don't. We have lots of customers using Windows Azure storage as a backup, to securely share files instead of using DropBox, to distribute videos or code or firmware, and more. Others use our High Performance Computing (HPC) offering to rent a supercomputer when they need one. You can even throw workloads at that using Excel! In addition there are lots of other components in Windows Azure you can use, from the Windows Azure Media Services to others. More here: https://www.windowsazure.com/en-us/home/scenarios/saas/ Myth 5: Windows Azure is just another form of "vendor lock-in" Windows Azure uses .NET, OSS languages and standard interfaces for the code. Sure, you're not going to take the code line-for-line and run it on a mainframe, but it's standard code that you write, and can port to something else. And the data is yours - you can bring it back whever you want. It's either in text or binary form, that you have complete control over. There are no licenses - you can "pay as you go", and when you're done, you can leave the service and take all your code, data and IP with you.   So go out there, read up, try it. Use it where it works. And don't believe everything you hear - sometimes the Internet doesn't get it all correct. :)

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• Oracle’s Sun Server X4-8 with Built-in Elastic Computing

  - by kgee

  We are excited to announce the release of Oracle's new 8-socket server, Sun Server X4-8. It’s the most flexible 8-socket x86 server Oracle has ever designed, and also the most powerful. Not only does it use the fastest Intel® Xeon® E7 v2 processors, but also its memory, I/O and storage subsystems are all designed for maximum performance and throughput. Like its predecessor, the Sun Server X4-8 uses a “glueless” design that allows for maximum performance for Oracle Database, while also reducing power consumption and improving reliability. The specs are pretty impressive. Sun Server X4-8 supports 120 cores (or 240 threads), 6 TB memory, 9.6 TB HDD capacity or 3.2 TB SSD capacity, contains 16 PCIe Gen 3 I/O expansion slots, and allows for up to 6.4 TB Sun Flash Accelerator F80 PCIe Cards. The Sun Server X4-8 is also the most dense x86 server with its 5U chassis, allowing 60% higher rack-level core and DIMM slot density than the competition.  There has been a lot of innovation in Oracle’s x86 product line, but the latest and most significant is a capability called elastic computing. This new capability is built into each Sun Server X4-8.   Elastic computing starts with the Intel processor. While Intel provides a wide range of processors each with a fixed combination of core count, operational frequency, and power consumption, customers have been forced to make tradeoffs when they select a particular processor. They have had to make educated guesses on which particular processor (core count/frequency/cache size) will be best suited for the workload they intend to execute on the server.Oracle and Intel worked jointly to define a new processor, the Intel Xeon E7-8895 v2 for the Sun Server X4-8, that has unique characteristics and effectively combines the capabilities of three different Xeon processors into a single processor. Oracle system design engineers worked closely with Oracle’s operating system development teams to achieve the ability to vary the core count and operating frequency of the Xeon E7-8895 v2 processor with time without the need for a system level reboot.  Along with the new processor, enhancements have been made to the system BIOS, Oracle Solaris, and Oracle Linux, which allow the processors in the system to dynamically clock up to faster speeds as cores are disabled and to reach higher maximum turbo frequencies for the remaining active cores. One customer, a stock market trading company, will take advantage of the elastic computing capability of Sun Server X4-8 by repurposing servers between daytime stock trading activity and nighttime stock portfolio processing, daily, to achieve maximum performance of each workload.To learn more about Sun Server X4-8, you can find more details including the data sheet and white papers here.Josh Rosen is a Principal Product Manager for Oracle’s x86 servers, focusing on Oracle’s operating systems and software. He previously spent more than a decade as a developer and architect of system management software. Josh has worked on system management for many of Oracle's hardware products ranging from the earliest blade systems to the latest Oracle x86 servers.

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• TechEd 2012: Day 3 &ndash; Morning TFS

  - by Tim Murphy

  My morning sessions for day three were dominated by Team Foundation Server.  This has been a hot topic for our clients lately, so this topic really stuck a chord. The speaker for the first session was from Boeing.  It was nice to hear how how a company mixes both agile and waterfall project management.   The approaches that he presented were very pragmatic.  For their needs reporting is the crucial part of their decision to use TFS.  This was interesting since this is probably the last aspect that most shops would think about. The challenge of getting users to adopt TFS was brought up by the audience.  As with the other discussion point he took a very level headed stance.  The approach he was prescribing was to eat the elephant a bite at a time instead of all at once.  If you try to convert you entire shop at once the culture shock will most likely kill the effort. Another key point he reminded us of is that you need to make sure that standards and compliance are taken into account when you setup TFS.  If you don’t implement a tool and processes around it that comply with the standards bodies that govern your business you are in for a world of hurt. Ultimately the reason they chose TFS was because it was the first tool that incorporated all the ALM features that they needed. Reduced licensing cost because of all the different tools they would need to buy to complete the same tasks.  They got to this point by doing an industry evaluation.  Although TFS came out on top he said that it still has a big gap is in the Java area.  Of course in this market there are vendors helping to close that gap. The second session was on how continuous feedback in agile is a new focus in VS2012.  The problems they intended to address included cycle time and average time to repair, root cause analysis. The speakers fired features at us as if they were firing a machine gun.  I will just say that I am looking forward to digging into the product after seeing this presentation.  Beyond that I will simply list some of the key features that caught my attention. Feature – Ability to link documents into tasks as artifacts Web access portal PowerPoint storyboards Exploratory testing Request feedback (allows users to record notes, screen shots and video/audio) See you after the second half. del.icio.us Tags: TechEd,TechEd 2012,TFS,Team Foundation Server

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• At the Java DEMOgrounds - Oracle’s Java Embedded Suite 7.0

  - by Janice J. Heiss

  The Java Embedded Suite 7.0, a new, packaged offering that facilitates the creation of  applications across a wide range of  embedded systems including network appliances, healthcare devices, home gateways, and routers was demonstrated by Oleg Kostukovsky of  Oracle’s Java Embedded Global Business Unit. He presented a device-to-cloud application that relied upon a scan station connected to Java Demos throughout JavaOne. This application allows an NFC tag distributed on a handout given to attendees to be scanned to gather various kinds of data. “A raffle allows attendees to check in at six unique demos and qualify for a prize,” explained Kostukovsky. “At the same time, we are collecting data both from NFC tags and sensors. We have a sensor attached to the back of the skin page that collects temperature, humidity, light intensity, and motion data at each pod. So, all of this data is collected using an application running on a small device behind the scan station."“Analytics are performed on the network using Java Embedded Suite and technology from Oracle partners, SeeControl, Hitachi, and Globalscale,” Kostukovsky said. Next, he showed me a data visualization web site showing sensory, environmental, and scan data that is collected on the device and pushed into the cloud. The Oracle product that enabled all of this, Java Embedded Suite 7.0, was announced in late September. “You can see all kinds of data coming from the stations in real-time -- temperature, power consumption, light intensity and humidity,” explained Kostukovsky. “We can identify trends and look at sensory data and see all the trends of all the components. It uses a Java application written by a partner, SeeControl. So we are using a Java app server and web server and a database.” The Market for Java Embedded Suite 7.0 “It's mainly geared to mission-to-mission applications because the overall architecture applies across multiple industries – telematics, transportation, industrial automation, smart metering, etc. This architecture is one in which the network connects to sensory devices and then pre-analyzes the data from these devices, after which it pushes the data to the cloud for processing and visualization. So we are targeting all those industries with those combined solutions. There is a strong interest from Telcos, from carriers, who are now moving more and more to the space of providing full services for their interim applications. They are looking to deploy solutions that will provide a full service to those who are building M-to-M applications.”

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• Register now! Exadata Partner Community Forum in Lisbon, Apr. 13-14

  - by javier.puerta(at)oracle.com

    Oracle PartnerNetwork | Account | Feedback INVITATION ORACLE EMEA EXADATA PARTNER COMMUNITY FORUM 13-14 APRIL 2011, SHERATON HOTEL, LISBON, PORTUGAL THE BEST PLACE TO BE IN 2011 FOR ORACLE EXADATA PARTNERS! Venue & Hotel Accomodation: Sheraton Lisboa Hotel & SpaAddress: Rua Latino Coelho, 1City: LisbonCountry: Portugal Dear Exadata partner, I am delighted to invite you to the first Exadata Partner Community Forum for EMEA partners which will take place in Lisbon, Portugal on 13-14 April, 2011. This event will provide you with the great opportunity to listen to our Oracle Executives, our specialist's keynotes on future sales & product strategy, and also to share sales and implementation experiences with other partners as a key part of the agenda. Do not miss this tremendous learning experience with a complete event starting from the initial phases of the sales cycle to the project implementation, including the following highlights: Update on Oracle's strategy and road map for Exadata Market drivers and business opportunities Selling Exadata: Discovery and qualification process. Accessing Oracle and partners' Proof-of-Concept infrastructure Case studies from partners who have successfully sold and implemented projects and developed a service business around Exadata Exadata OPN enablement and specialization And there's more... On the evening of April 13th you will be treated to a pleasant dinner at the Sheraton Hotel where you will also have another networking opportunity in a relaxing atmosphere, with a beautiful panoramic view of the city of Lisbon. Please view the agenda for more details. Registration: The EMEA Exadata Community Forum is not to be missed so to reserve your place please register here before March 1st. ** There is no registration fee for Oracle partners. Accommodation: The Sheraton Hotel has created a customized hotel registration portal for this event. Please click here for immediate hotel booking & rates. Details are also provided on Registration Event portal. Further information or assistance on venue logistics, please contact Angela Cadran. For other questions, please contact Javier Puerta. Javier Puerta, Core Technology Partner Programs, Oracle EMEA Copyright © 2011, Oracle and/or its affiliates.All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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• European e-government Action Plan all about interoperability

  - by trond-arne.undheim

  Yesterday, the European Commission released its European eGovernment Action Plan for 2011-2015. The plan includes measures on providing deeper user empowerment, enhancing the Internal Market, more efficiency and effectiveness of public administrations, and putting in place pre-conditions for developing e-government. The Good - Defines interoperability very clearly. Calls interoperability "a pre-condition for cross-border eGovernment services" (a very strong formulation) and says interoperability "is supported by open specifications". - Uses the terminology "open specifications" which, let's face it, is pretty close to "open standards" which is the term the rest of the world would use. - Confirms that Member States are fully committed to the political priorities of the Malmö Declaration (which was all about open standards) including the very strong action: by 2013: All Member States will have incorporated the political priorities of the Malmö Declaration in their national strategies. Such tight Action Plan integration between Commission and Member State priorities has seldom been attempted before, particularly not in a field where European legal competence is virtually non-existent. What we see now, is the subtle force of soft power rather than the rough force of regulation. In this case, it is the Member States who want Europe to take the lead. Very refreshing! Some quotes that show the commitment to interoperability and open specifications: "The emergence of innovative technologies such as "service-oriented architectures" (SOA), or "clouds" of services,  together with more open specifications which allow for greater sharing, re-use and interoperability reinforce the ability of ICT to play a key role in this quest for effficiency in the public sector." (p.4) "Interoperability is supported through open specifications" (p.13) 2.4.1. Open Specifications and Interoperability (p.13 has a whole section dedicated to this important topic. Open specifications and interoperability are nearly 100% interrelated): "Interoperability is the ability of systems and machines to exchange, process and correctly interpret information. It is more than just a technical challenge, as it also involves legal, organisational and semantic aspects of handling  data" (p.13) "standards and  open platforms offer opportunities for more cost-effective use of resources and delivery of services" (p.13). The Bad Shies away from defining open standards, or even open specifications, the EU's preferred term for the key enabler of interoperability. Verdict 90/100, a very respectable score.

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• What Would a CyberWar Do To Your Business?

  - by Brian Dayton

  In mid-February the Bipartisan Policy Center in the United States hosted Cyber ShockWave, a simulation of how the country might respond to a catastrophic cyber event. An attack takes place, they can't isolate where it came from or who did it, simulated press reports and market impacts...and the participants in the exercise have to brief the President and advise him/her on what to do. Last week, Former Department of Homeland Security Secretary Michael Chertoff who participated in the exercise summarized his findings in Federal Computer Weekly. The article, given FCW's readership and the topic is obviously focused on the public sector and US Federal policies. However, it touches on some broader issues that impact the private sector as well--which are applicable to any government and country/region-- such as: ·         How would the US (or any) government collaborate to identify and defeat such an attack? Chertoff calls this out as a current gap. How do the public and private sector collaborate today? How would the massive and disparate collection of agencies and companies act together in a crunch? ·         What would the impact on industries and global economies be? Chertoff, and a companion article in Government Computer News, only touch briefly on the subject--focusing on the impact on capital markets. "There's no question this has a disastrous impact on the economy," said Stephen Friedman, former director of the National Economic Council under President George W. Bush who played the role of treasury secretary. "You have financial markets shut down at this point, ordinary transactions are dramatically depleted, there's no question that this has a major impact on consumer confidence." That Got Me Thinking ·         How would it impact Oracle's customers? I know they have business continuity plans--is this one of their scenarios? What if it's not? How would it impact manufacturing lines, ATM networks, customer call centers... ·         How would it impact me and the companies I rely on? The supermarket down the street, my Internet Service Provider, the service station where I bought gas last night.   I sure don't have any answers, and neither do Chertoff or the participants in the exercise. "I have to tell you that ... we are operating in a bit of unchartered territory." said Jamie Gorelick, a former deputy attorney general who played the role of attorney general in the exercise.    But it is a good thing that governments and businesses are considering this scenario and doing what they can to prevent it from happening.

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• Hadoop growing pains

  - by Piotr Rodak

  This post is not going to be about SQL Server. I have been reading recently more and more about “Big Data” – very catchy term that describes untamed increase of the data that mankind is producing each day and the struggle to capture the meaning of these data. Ten years ago, and perhaps even three years ago this need was not so recognized. Increasing number of smartphones and discernable trend of mainstream Internet traffic moving to the smartphone generated one means that there is bigger and bigger stream of information that has to be stored, transformed, analysed and perhaps monetized. The nature of this traffic makes if very difficult to wrap it into boundaries of relational database engines. The amount of data makes it near to impossible to process them in relational databases within reasonable time. This is where ‘cloud’ technologies come to play. I just read a good article about the growing pains of Hadoop, which became one of the leading players on distributed processing arena within last year or two. Toby Baer concludes in it that lack of enterprise ready toolsets hinders Hadoop’s apprehension in the enterprise world. While this is true, something else drew my attention. According to the article there are already about half of a dozen of commercially supported distributions of Hadoop. For me, who has not been involved into intricacies of open-source world, this is quite interesting observation. On one hand, it is good that there is competition as it is beneficial in the end to the customer. On the other hand, the customer is faced with difficulty of choosing the right distribution. In future, when Hadoop distributions fork even more, this choice will be even harder. The distributions will have overlapping sets of features, yet will be quite incompatible with each other. I suppose it will take a few years until leaders emerge and the market will begin to resemble what we see in Linux world. There are myriads of distributions, but only few are acknowledged by the industry as enterprise standard. Others are honed by bearded individuals with too much time to spend. In any way, the third fact I can’t help but notice about the proliferation of distributions of Hadoop is that IT professionals will have jobs.   BuzzNet Tags: Hadoop,Big Data,Enterprise IT

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• IDC Analyst Report Touts Oracle–Accenture Strategic Initiative

  - by kristin.jellison

  Hi there, partners! Oracle Engineered Systems have been getting some love lately, and we want to share it with you! The market intelligence and advisory firm IDC recently released a report lauding Oracle and Accenture’s strategic initiative to route the performance and flexibility of Oracle Engineered Systems to clients. The report, "Oracle and Accenture Strategic Alliance Places Big Bet on Engineered Systems,” by Steve White, reflects a largely positive analysis of the relationship. White notes that the alliance is “one of the largest in the industry.” Under the relationship, Accenture has incorporated Oracle Engineered Systems—including Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, Oracle SuperCluster, and Oracle Exalytics In-Memory Machine—into its leading datacenter transformation consulting services. Together, the two companies have also created bespoke platforms, such as the Accenture Foundation Platform for Oracle, which helps clients accelerate deployments on Oracle Fusion Middleware, running Oracle Exalogic Elastic Cloud and Oracle Exadata Database Machine. Oracle Engineered Systems deliver a single, engineered platform—including server to storage and networking. This makes it easier and cheaper for Accenture clients around the world to prepare their datacenters for managing, processing and analyzing the massive amounts of data they (rightly) anticipate seeing in the next decade. The new solutions can help reduce the effort and cost to migrate any vendor database to an Oracle Engineered Systems platform, which can lower the cost of ownership by up to 50 percent. For its part, Accenture has built a team of 300 consultants to implement and increase the flexibility and stability of client datacenters. This move further expands one of the fastest-growing full-service Oracle Enterprise solutions. Over 52,000 Accenture consultants are qualified to implement, upgrade and outsource the Oracle product suite. Accenture is a Diamond-level member of Oracle PartnerNetwork (OPN). For Oracle Partners, this update should give you at least two things to walk away with. First, this initiative is showing signs of success. As Marty Cole, group chief executive for Accenture’s Technology growth platform, put it, “We are seeing an increasing number of clients recognizing the value of consolidating their databases and taking advantage of the cost and performance benefits delivered by these solutions.” The pipeline is there—and not just for Accenture. Use this example to show your clients that investments in Oracle Engineered Systems are on the rise. Second, recognize that Oracle Engineered Systems represent one of the biggest platforms for growth that Oracle has to offer partners. As part of the agreement, Accenture is able to provide: Platform Readiness Assessments Platform Implementation App Rationalization Database Rationalization Managed Services These are all enablement opportunities you can offer customers under Oracle’s partner programs —to continue building the value of their investments, and the value of your relationship with Oracle. Take a read through the IDC report. To learn more about the partnership, see this press release. Happy selling! The OPN Communications Team

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• Recap: Oracle at the Gartner Business Intelligence Summit

  - by kimberly.billings

  Getting to Vegas was no fun. As anyone who lives in the Bay Area knows, the SF airport shuts down one runway when it rains, causing major havoc. So rain, rain, rain on Sunday meant delay, delay, delay at the airport. Needless to say, my 6:30 pm flight didn't land in Vegas until 3:00 am! But the travel pains were worth it. There was a lot to be learned at the Gartner BI Summit this year, and the uptick in attendance was reflected in strong booth traffic and engaging conversations in the Oracle booth. Oracle customer, Dawn Conant, Director, Business Intelligence at Beckman Coulter, generated a lot of interest in her presentation about migrating from Business Objects to Oracle Business Intelligence, Enterprise Edition with Oracle Database 11g. Dawn's story was a very relatable one, as many of the attendees had plans for similar projects. One of the most interesting Gartner-led sessions compared BI/DW megavendors, IBM, Oracle, SAP and Microsoft. According to Gartner analyst Rita Sallam, these megavendors control about two-thirds of the BI market. Sallem attributes this in part to the fact that organizations are expanding their definitions of BI to also include analytics and performance management. In doing so, they require greater integration of BI applications with a broader set of applications and middleware. In a related session, a panel of Gartner analysts compared the Magic Quadrants for BI Platforms; CPM; Data Quality; Data Integration Tools; and Data Warehouses. Oracle is a leader in all of the Magic Quadrants in which it participates and has the most complete stack including hardware and software, according to Donald Feinberg. Feinberg also commented that in situations with VLDW and solid mixed workloads, Oracle Exadata is making a big difference! var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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