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• Search Engine Optimization Demystified For More Traffic to Your Website

  Search engine optimization or SEO is simply a "geek term" for the process of planning, designing, constructing and promoting your website to maximize the quantity of targeted visitor traffic it generates. If you are a small business owner, you probably realize that SEO is one of the most cost-effective paths to increasing your overall marketing effectiveness because you essentially receive free web advertising from search engines.

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• Join the Cloud - Just Like Lending Club

  - by Di Seghposs

  See why Lending Club, the leading platform for investing in and obtaining personal loans, selected Oracle Fusion Financials to help improve decision-making and workflow, implement robust reporting, and take advantage of the scalability and cost savings provided by the cloud. Watch the Lending Club video. Additional Resources: Oracle ERP Cloud Service Video Oracle ERP Cloud Service Executive Strategy Brief Oracle Fusion Financials Quick Tour of Oracle Fusion Financials

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• How to Choose the Best Affordable SEO Firm

  One of the most complex parts in having a website is choosing the best affordable SEO firm that offers services in bringing traffic to your website. You need to be very careful in your choice because a mistake could cost you a lot.

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• Generate Website Traffic Using This Free Method - Powerful SEO Trick!

  We all know that more targeted visitors we get to our site, the better it is for us. So here is how to generate website traffic with one, very simple, SEO trick. It will not cost you anything at all.

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• Outsource SEO - A Strong Business Case

  Outsourcing became quite popular in the 1990's as companies raced to reduce costs by moving non-essential functions out of the corporate cost structure. One of the main methods for doing this was to outsource. The basic business case to move any function to a subcontract was quite simple. Subcontractors that focus only on one thing have probably developed a deeper technical understanding of the process and are more effective. Economies of scale allow the outsourcer to provide the same (or higher quality) service at a lower price.

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• 4 Free and Effective Search Engine Optimization Techniques

  Search Engine Optimization needn't break the bank. This article covers four effective SEO methods that can be implemented at little or no cost.

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• 4 Free and Effective Search Engine Optimization Techniques

  Search Engine Optimization needn't break the bank. This article covers four effective SEO methods that can be implemented at little or no cost.

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• Deploy and manage a virtual environment using Packt's new VirtualBox 3.

  <b>LinuxPR:</b> This book is a practical guide for System Administrators and VirtualBox beginners to deploy and administer a cost-effective virtual environment using VirtualBox 3.1

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• SEO Strategies For Your Website

  Strategy is very important for a company in achieving every goal they planned. SEO has its own strategies as well that help a company to get the planned goal. There are trainings available to learn those strategies with simple, easy and low cost budget.

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• Search Engine Optimisation - How Much Should You Pay?

  Interested in SEO? Scared by just how much it can cost? Well, you can get great SEO without breaking the bank and the return on even small investments can be stellar. If you want to know how much is a reasonable price then this article attempts to lift the veil on SEO prices and ensure you, the consumer, get a great product at a reasonable and affordable price.

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• Reasons to Hire an Expert SEO Company

  SEO outsourcing is a major trend in current scenario and thus today hiring a SEO expert on full time, in all aspects can be a real good option to get your work done. As they can handle their job much more efficiently then anyone else, and generally cost you anything in the long run, you can easily recover your expense in revenue.

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• Make Your Own Website - It is Easier Than You Imagine!

  If you are thinking that it would be far too hard to even consider making your own website, it is time to think again! Building your own website has never been easier, together with the greatly reduced cost of building and maintaining your site, the time has never been better.

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• ?????????????????????????????????????

  - by hhata

  2013?7?23??Primavera????????????????? ????·?????????????????? 4?17?????????????????·???????·???????????????????????????????????????????????? Primavera?????????????????????????????????????????? 1.?????????????????Primavera???????????(P6)??????2.???????? ??????????·????????????? ??????-Primavera Cost Controls? ???????-Capital Planning???? ????????????????-Primavera Project Delivery Management? IT/???????????????????????? ?Oracle Instantis ?????PPM??????????????????????????? ?????????????????????

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• Webcast Q&A: Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter

  - by Kellsey Ruppel

  This week we had the fifth webcast in our WebCenter in Action webcast series, "Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter", where customers Giovani Dacumos and Minh Ong from the Los Angeles Department of Building & Safety (LADBS), and Sheetal Paranjpye and Rajiv Desai from Oracle Partner 3Di, shared how Oracle WebCenter is powering LADBS' externally facing website and providing a superior self-service experience for their customers. We asked the speakers to provide some dialogue for Q&A.   Giovani Dacumos, Director of Systems and Minh Ong, LADBS Q: Did you run into any issues when integrating all of the different applications together?A: Yes. We did have issues integrating a secure sign on between the portal and other legacy applications. We used portlets and iframes to overcome those.  This is a new technology for us and we are also learning as we go so there were a lot of challenges in developing and implementing our vision. Q: What has been the biggest benefit your end users have seen?A: The biggest benefit for our ends users is ease-of-use. We've given them a system that provided a new and improved source of information, as well as a very organized flow of transaction processing. It has made our online service very user friendly. Q: Was there any resistance internally when implementing the solution? If so, how did you overcome that?A: There was no internal resistance during the implementation, only challenges. As mentioned earlier, this is a new technology for us. We've come across issues that needed assistance from Oracle. Working with 3Di and Oracle has helped us tremendously to find solutions to our implementation issues. Q: Given the performance, what do you estimate to be the top end capacity of the system? A: With the current performance and architecture we have, we are able to support approx 300-400 concurrent users.  We would need more hardware to support additional user load. Q: What's the overview or summary of feedback from the users interacting with the site?A: LADBS has a wide spectrum of customers, from simple users like homeowners to large construction firms. Anything new that we offer could be a little bit challenging for some, but overall, the customers liked it. They saw a huge improvement on the usability. Q: Can you describe the impressions about the site before and after the project within LADBS?A: The old site was using old technology and it was hard for us to keep on building into it as we got more business requirements. It made our application seem a bit complicated.  It was confusing for our new customers to use and we've improved on this with the new site. It's now easier for them to complete their transactions and, at the same time, allowed us to provide more useful information. Sheetal Paranjpye and Rajiv Desai, 3Di Q: Did you run into any obstacles when implementing the solution?A: Yes we did run into some obstacles. One of the key show stoppers was the issue with portlet to portal communication. The GIS viewer (portlet) needed information to be passed  to and from Permit LA (Portal), but we were able to get everything configured and up and working quickly! Q: Was there a lot of custom work that needed to be done for this particular solution?A: We have done some customizations where workflows/ Task flows are involved.  Q: What do you think were the keys to success for rolling out WebCenter?A: Having a service oriented architecture and using portlets have been the key areas for rolling out Oracle WebCenter at LADBS. The Oracle WebCenter Content integration allows the flexibility to business users to maintain the content, which has really cut down on the reliance of IT, and employee productivity has increased as a result. If you missed the webcast, be sure to catch the replay to see a live demonstration of WebCenter in action! Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter from Oracle WebCenter

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• Oracle Data Integration 12c: Simplified, Future-Ready, High-Performance Solutions

  - by Thanos Terentes Printzios

  In today’s data-driven business environment, organizations need to cost-effectively manage the ever-growing streams of information originating both inside and outside the firewall and address emerging deployment styles like cloud, big data analytics, and real-time replication. Oracle Data Integration delivers pervasive and continuous access to timely and trusted data across heterogeneous systems. Oracle is enhancing its data integration offering announcing the general availability of 12c release for the key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c, delivering Simplified and High-Performance Solutions for Cloud, Big Data Analytics, and Real-Time Replication. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. With the 12c release Oracle becomes the new leader in the data integration and replication technologies as no other vendor offers such a complete set of data integration capabilities for pervasive, continuous access to trusted data across Oracle platforms as well as third-party systems and applications. Oracle Data Integration 12c release addresses data-driven organizations’ critical and evolving data integration requirements under 3 key themes: Future-Ready Solutions : Supporting Current and Emerging Initiatives Extreme Performance : Even higher performance than ever before Fast Time-to-Value : Higher IT Productivity and Simplified Solutions  With the new capabilities in Oracle Data Integrator 12c, customers can benefit from: Superior developer productivity, ease of use, and rapid time-to-market with the new flow-based mapping model, reusable mappings, and step-by-step debugger. Increased performance when executing data integration processes due to improved parallelism. Improved productivity and monitoring via tighter integration with Oracle GoldenGate 12c and Oracle Enterprise Manager 12c. Improved interoperability with Oracle Warehouse Builder which enables faster and easier migration to Oracle Data Integrator’s strategic data integration offering. Faster implementation of business analytics through Oracle Data Integrator pre-integrated with Oracle BI Applications’ latest release. Oracle Data Integrator also integrates simply and easily with Oracle Business Analytics tools, including OBI-EE and Oracle Hyperion. Support for loading and transforming big and fast data, enabled by integration with big data technologies: Hadoop, Hive, HDFS, and Oracle Big Data Appliance. Only Oracle GoldenGate provides the best-of-breed real-time replication of data in heterogeneous data environments. With the new capabilities in Oracle GoldenGate 12c, customers can benefit from: Simplified setup and management of Oracle GoldenGate 12c when using multiple database delivery processes via a new Coordinated Delivery feature for non-Oracle databases. Expanded heterogeneity through added support for the latest versions of major databases such as Sybase ASE v 15.7, MySQL NDB Clusters 7.2, and MySQL 5.6., as well as integration with Oracle Coherence. Enhanced high availability and data protection via integration with Oracle Data Guard and Fast-Start Failover integration. Enhanced security for credentials and encryption keys using Oracle Wallet. Real-time replication for databases hosted on public cloud environments supported by third-party clouds. Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c and other Oracle technologies, such as Oracle Database 12c and Oracle Applications, provides a number of benefits for organizations: Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training. Integration with Oracle Database 12c provides a strong foundation for seamless private cloud deployments. Delivers real-time data for reporting, zero downtime migration, and improved performance and availability for Oracle Applications, such as Oracle E-Business Suite and ATG Web Commerce . Oracle’s data integration offering is optimized for Oracle Engineered Systems and is an integral part of Oracle’s fast data, real-time analytics strategy on Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine. Oracle Data Integrator 12c and Oracle GoldenGate 12c differentiate the new offering on data integration with these many new features. This is just a quick glimpse into Oracle Data Integrator 12c and Oracle GoldenGate 12c. Find out much more about the new release in the video webcast "Introducing 12c for Oracle Data Integration", where customer and partner speakers, including SolarWorld, BT, Rittman Mead will join us in launching the new release. Resource Kits Meet Oracle Data Integration 12c  Discover what's new with Oracle Goldengate 12c  Oracle EMEA DIS (Data Integration Solutions) Partner Community is available for all your questions, while additional partner focused webcasts will be made available through our blog here, so stay connected. For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Stay Connected Oracle Newsletters

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• All for one and one for all…the power of partnership in higher education

  - by Student Solutions Team-Oracle

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Recently, several of our Oracle student solutions team members were in Latin America at a user group conference. Not an Oracle user group—although the conference was about and for higher education customers using Oracle software—but a Higher Education User Group (HEUG) conference. So what’s the difference? First of all, the HEUG is an entirely independent organization from Oracle, incorporated as a 501(c)(3) non-profit corporation governed by a Board of Directors. As a self-governing organization, the more than 23,000 higher education members (and growing!) actively participate in a multitude of initiatives, communications and shared-learning opportunities that benefit each of them and their institutions. For example, one of these programs includes 16 active and effective Product Advisor Groups (PAGs) that interact directly with Oracle management, developers and business partners to provide input into product strategies and improvements. The HEUG also provides a variety of online tools to help its members navigate the world of Oracle applications software. There’s a lot more that this organization does, but you can go to www.heug.org yourself to learn more. We want to get back to our story! Anyway, as we were leaving the HEUG conference in Latin America, one of the guests invited to attend commented: “Do these users realize and appreciate how many people from Oracle come to support them? You have a much larger representation at these types of conferences than any other vendor. It shows the tremendous support you have for your higher education customers.” So that’s it! This is why the partnership between the HEUG and Oracle is so powerful and unique in the software industry. Two distinct, independent organizations come together focused entirely on providing the highest value and mutual benefit to each member, each organization and the larger higher education community. Through open communications and active engagement since the HEUG was formed in 1998, our partnership today is stronger than it has ever been and membership growing globally. Result? Everyone benefits. All for one and one for all—we are in this together. We’ve got a lot going on in the student solutions team and are working closely with customers and the HEUG to move ahead on continued development for PeopleSoft Campus Solutions 9.2 and a new Oracle Student Cloud. Come back here for more stories, news and information! --Oracle Student Solutions Team  

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• Site Review: Facebook.com and Blockbuster.com - Navigation Schemes

  After cycling through a list of my favorite sites I decided to select Facebook.com and Blockbuster.com for this  post because I found their navigation schemes very intuitive. Facebook in my opinion took a very simplistic and minimalistic approach when they designed their site and its navigation. For example, when you login to your account you will find on the upper left hand side a generic section of the site common areas to all users like news, messages, events, photos and friends. Below this in a separate navigation menu is a list of applications that a user has elected to access through bookmarks. Finally in the upper right hand corner of the site contains links to administer the user’s account like account settings, public profile, and a link back to the users’ home page. Blockbuster on the other had tried to make site navigation a little more slick by using a menu-submenu approach to navigation where user can click on things like Rent, Buy, On Demand, Games, Stores, and Gifts and a submenu of corresponding items appears below the original menu item. In addition they also took this approach and added categorized lists of movies that they offer on the homepage so that users can click on an item like “DVD Spotlight” and a list of movies represented as actual DVD box cases appear on the user’s screen so they can scroll through the list by using left and right arrows on either side of the images displayed. Both Facebook and Blockbuster have more than one navigation groupings because their respected sites are so large and offer an absorbent amount of features. Because of this reason they have to group the main functionality of information in to logical groups based on their actions they perform and the access to specific information. For example it would not make sense for Facebook to include a particular game you like to play within your account with a section pertaining to account administration. The game link would be completely out of place and really confuse the users experience because the groupings where not logically grouped. In addition I think that Facebook users would benefit if Facebook allowed its users to specify what they want on the general navigation from within their site or at least create a section to show frequently accessed pages or favorite sections. Finally regarding additional navigation, I think blockbuster users really benefit from the submenu system of categorizing data, and if fact Blockbuster even allows them to refine the information they are looking for through the use of secondary submenu systems allowing users to really drill down in to what they are looking for to learn more on. I do not think that having more than one navigation bar on a web page is not confusing for the user. For example if you have a navigation bar at the top of your page and at the bottom will allow users to move around the website easier because they can utilize the navigation closest to where their cursor is on the page. In regards to designers forcing all the navigation in to one navigation bar, I think it would be hard for the user to fully understand what is going on based on the size and complexity of the site they are dealing with. For example Blockbuster has a ton of content that could not easily be put in to one navigation bar. From my experience with both Facebook and Blockbuster, they both do a good job with cross browser compatibility. I have had no issues with either site in IE, Firefox, Chrome, and Safari over the years. In addition, I do not believe that either Facebook or Blockbuster require any additional plug-in to utilize their navigation bars.

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• Come see us at JavaU at JavaOne!

  - by tmcginn

  In just a little under a month, JavaOne will be in full swing (no pun intended) and thousands of Java developers will gather to hear the latest Java news, immerse themselves in Java technology and learn some new things. This year, I am fortunate enough to be able to attend, along with my Java curriculum development colleagues Matt Heimer and Mike Williams. We start our week at JavaOne teaching a one-day session at JavaU on Sunday morning. If you have never attended a training session through JavaU, you should check it out. There are some terrific sessions this year, and it might help to justify your trip to JavaOne if you can say it was for training! This year I am teaching a one day session on Java SE 7 New Features - a great session for anyone interested in the specific details of what is new in Java SE 7. Matt is teaching a one-day session on Developing Portable Java EE applications with the Enterprise JavaBeans 3.1 API and Java Persistence 2.0 API  EJB, and Mike is doing a one-day session on developing Rich Client applications with Java SE 7 using Java FX 2. I asked Matt and Mike to tell me what developers can expect from their sessions. Matt: "My session will get you up to speed on everything you need to know to create portable Java EE 6 applications using EJB 3.1 and JPA 2. I am going to cover why everyone can benefit from using EJBs (and why developers should relearn them if they haven't looked at them for years). Students who attend my session will see JPA examples showcasing how to use relational databases in an enterprise applications without programming to JDBC and without writing SQL statements. EJB and JPA benefit from being paired together, so I will also show how transaction management is easier in a container. I encourage students to bring a laptop and code as they learn!" Mike: "My session covers how to develop a rich client application using Java FX 2. Starting with the basic concepts of JavaFX, students will see how a JavaFX application is built from its layout, to its controls, to its data structures. In addition, more advanced controls like charts, smart tables, and transitions will be added to the application. Finally, a quick review of JavaFX concurrency and data binding is included. Blended with the core concepts the session will include some of the latest JavaFX technology. This includes using Scene Builder to create a JavaFX UI and connecting your XML UI definition to Java code.  In addition, packaging of the JavaFX application will be covered with some examples of the new native packaging features." As I mentioned, my session covers the changes in the Java for SE 7, including the  language changes that were voted into Java SE 7 from Project Coin. I will also look at how you can take advantage if the the new I/O library (NIO.2) for writing applications that work with files, directories and file systems. We will also look at the changes in Asynchronous I/O that are a part of the changes in NIO/2. We will spend some time looking at the changes to the Java Virtual Machine as well, including support for dynamically typed languages (JSR-292). We will spend some time looking at the Java Concurrency enhancements (JSR-166), including the new Fork/Join framework. And we'll round out the day with a look at changes in Swing, XML and a number of smaller changes in the API's. And, if these topics aren't grabbing your interest, take a look at the other 10 sessions that range from topics on architecture to how to pass the Oracle Certified Programmer I and II exams. See you soon!

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• Detect Unicode Usage in SQL Column

  One optimization you can make to a SQL table that is overly large is to change from nvarchar (or nchar) to varchar (or char).  Doing so will cut the size used by the data in half, from 2 bytes per character (+ 2 bytes of overhead for varchar) to only 1 byte per character.  However, you will lose the ability to store Unicode characters, such as those used by many non-English alphabets.  If the tables are storing user-input, and your application is or might one day be used internationally, its likely that using Unicode for your characters is a good thing.  However, if instead the data is being generated by your application itself or your development team (such as lookup data), and you can be certain that Unicode character sets are not required, then switching such columns to varchar/char can be an easy improvement to make. Avoid Premature Optimization If you are working with a lookup table that has a small number of rows, and is only ever referenced in the application by its numeric ID column, then you wont see any benefit to using varchar vs. nvarchar.  More generally, for small tables, you wont see any significant benefit.  Thus, if you have a general policy in place to use nvarchar/nchar because it offers more flexibility, do not take this post as a recommendation to go against this policy anywhere you can.  You really only want to act on measurable evidence that suggests that using Unicode is resulting in a problem, and that you wont lose anything by switching to varchar/char. Obviously the main reason to make this change is to reduce the amount of space required by each row.  This in turn affects how many rows SQL Server can page through at a time, and can also impact index size and how much disk I/O is required to respond to queries, etc.  If for example you have a table with 100 million records in it and this table has a column of type nchar(5), this column will use 5 * 2 = 10 bytes per row, and with 100M rows that works out to 10 bytes * 100 million = 1000 MBytes or 1GB.  If it turns out that this column only ever stores ASCII characters, then changing it to char(5) would reduce this to 5*1 = 5 bytes per row, and only 500MB.  Of course, if it turns out that it only ever stores the values true and false then you could go further and replace it with a bit data type which uses only 1 byte per row (100MB  total). Detecting Whether Unicode Is In Use So by now you think that you have a problem and that it might be alleviated by switching some columns from nvarchar/nchar to varchar/char but youre not sure whether youre currently using Unicode in these columns.  By definition, you should only be thinking about this for a column that has a lot of rows in it, since the benefits just arent there for a small table, so you cant just eyeball it and look for any non-ASCII characters.  Instead, you need a query.  Its actually very simple: SELECT DISTINCT(CategoryName)FROM CategoriesWHERE CategoryName <> CONVERT(varchar, CategoryName) Summary Gregg Stark for the tip. Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Consolidation in a Database Cloud

  - by B R Clouse

  Consolidation of multiple databases onto a shared infrastructure is the next step after Standardization.  The potential consolidation density is a function of the extent to which the infrastructure is shared.  The three models provide increasing degrees of sharing: Server: each database is deployed in a dedicated VM. Hardware is shared, but most of the software infrastructure is not. Standardization is often applied incompletely since operating environments can be moved as-is onto the shared platform. The potential for VM sprawl is an additional downside. Database: multiple database instances are deployed on a shared software / hardware infrastructure. This model is very efficient and easily implemented with the features in the Oracle Database and supporting products. Many customers have moved to this model and achieved significant, measurable benefits. Schema: multiple schemas are deployed within a single database instance. The most efficient model, it places constraints on the environment. Usually this model will be implemented only by customers deploying their own applications.  (Note that a single deployment can combine Database and Schema consolidations.) Customer value: lower costs, better system utilization In this phase of the maturity model, under-utilized hardware can be used to host more workloads, or retired and those workloads migrated to consolidation platforms. Customers benefit from higher utilization of the hardware resources, resulting in reduced data center floor space, and lower power and cooling costs. And, the OpEx savings from Standardization are multiplied, since there are fewer physical components (both hardware and software) to manage. Customer value: higher productivity The OpEx benefits from Standardization are compounded since not only are there fewer types of things to manage, now there are fewer entities to manage. In this phase, customers discover that their IT staff has time to move away from "day-to-day" tasks and start investing in higher value activities. Database users benefit from consolidating onto shared infrastructures by relieving themselves of the requirement to maintain their own dedicated servers. Also, if the shared infrastructure offers capabilities such as High Availability / Disaster Recovery, which are often beyond the budget and skillset of a standalone database environment, then moving to the consolidation platform can provide access to those capabilities, resulting in less downtime. Capabilities / Characteristics In this phase, customers will typically deploy fixed-size clusters and consolidate on a cluster until that cluster is deemed "full," at which point a new cluster is built. Customers will define one or a few cluster architectures that are used wherever possible; occasionally there may be deployments which must be handled as exceptions. The "full" policy may be based on number of databases deployed on the cluster, or observed peak workload, etc. IT will own the provisioning of new databases on a cluster, making the decision of when and where to place new workloads. Resources may be managed dynamically, e.g., as a priority workload increases, it may be given more CPU and memory to handle the spike. Users will be charged at a fixed, relatively coarse level; or in some cases, no charging will be applied. Activities / Tasks Oracle offers several tools to plan a successful consolidation. Real Application Testing (RAT) has a feature to help plan and validate database consolidations. Enterprise Manager 12c's Cloud Management Pack for Database includes a planning module. Looking ahead, customers should start planning for the Services phase by defining the Service Catalog that will be made available for database services.

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• How Does a 724% Return on Your Salesforce Automation Investment Sound?

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Congratulations Apex IT! Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment - 724% Payback - 2 months Average annual benefit - $91,534 Cost: Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Please join us in congratulating Apex IT on this award and their business achievements. Want More Details? Don’t take our word for it. Read the full Apex IT ROI Case Study and learn more about Apex IT’s business—including their work with Oracle Sales and Marketing Cloud on behalf of their clients in leading Sales organizations. Learn More About Oracle Sales Cloud www.oracle.com/salescloud www.facebook.com/oraclesalescloud www.youtube.com/oraclesalescloud Oracle Customer Experience and Complementary Sales Solutions Oracle Configure, Price and Quote (CPQ) Cloud Oracle Marketing Cloud Oracle Customer Experience /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• The new direction of the gaming industry

  - by raccoon_tim

  Just recently I read a great blog post by David Darling, the founder of Codemasters: http://www.develop-online.net/blog/347/Jurassic-consoles-could-become-extinct. In the blog post he talks about how traditional retail games are experiencing a downfall thanks to the increasing popularity of digital distribution. I personally think of retail games as being relics of the past. It does not really make much sense to still keep distributing boxed games when the same game can be elegantly downloaded and updated over the air through a digital distribution channel. The world is not all rainbows, however. One big issue with mixing digital distribution with boxed retail games is that resellers will not condone you selling your game for 10€ digitally while their selling the same game for 70€. The only way to get around this issue is to move to full digital distribution. This has the added benefit of minimizing piracy as the game can be tightly bound to the service you downloaded the game from. Many players are, however, complaining about not being able to play the games offline. Having games tightly bound to the internet is a problem when games are bought from a retailer as we tend to expect that once we have the product we can use it anywhere because we physically own it. The truth is that we don’t actually own the product. Instead, the typical EULA actually states that we only have a license to use the product. We’re not, for instance, allowed to disassemble the product, which the owner is indeed permitted to do. Digital distribution allows us to provide games as services, instead of selling them as standalone products. This means that for a service to work you have to be connected to the internet but you still have the same rights to use the product. It’s really straightforward; if you downloaded a client from the internet you are expected to have an internet connection so you’re able to connect to the server. A game distributed digitally that is built using a client-server architecture has the added benefit of allowing you to play anywhere as long as you have the client installed and you are able to log in with your user information. Your save games can be backed up and your game can continue anywhere. Another development we’re seeing in the gaming industry is the increasing popularity of free-to-play games. These are games that let you play for free but allow you to boost your gaming experience with real world money. The nature of these games is that players are constantly rewarded with new content and the game can evolve according to their way of playing and their wishes can be incorporated into the product. Free-to-play games can quickly gain a large player basis and monetization is done by providing players valuable things to buy making their gaming experience more fun. I am personally very excited about free-to-play games as it’s possible to start building the game together with your players and there is no need to work on the game for 5 years from start to finish and only then see if it’s actually something the players like. This is a typical problem with big movie-like retail games and recent news about Radical Entertainment practically closing its doors paints a clear picture of what can happen when the risk does not pay off: http://news.teamxbox.com/xbox/25874/Prototype-Developer-Radical-Entertainment-Closes/.

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• Applications on the Web/Cloud the way to go? over Desktop apps?

  - by jiewmeng

  i am currently a mainly web developer, but is quite attracted to the performance and great integration with the OS (eg. Windows 7, Jump Lists, Taskbar Thumbnails, etc) something like WPF/C# can provide to the user, improving workflow and productivity. privacy and performance seems like a major downside of web/cloud apps compared to desktop apps. applications on the cloud/web work on the go, increased popularity of smartphones/netbooks majority of users may not benefit as much from increased performance of desktop apps, eg. internet surfing, word processing, probably benefit more from decreased startup times, lower costs and data on the cloud desktop applications increased performance benefits power users like 3D rendering, HD video/photo editing, gamers (i wonder if such processing maybe offset to cloud processing) integration with OS increases productivity (maybe such features can be adapted to a web version? maybe with a local desktop app to work with Web App API) more control over privacy (maybe fixed by encryption?) local data access (esp. large files) guaranteed and fast (YouTube HD fast enough most of the time) work not affected by intermittent/slow/availability internet connections (i know this is changing tho) what do you think?

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• Experience migrating legacy Cobol/PL1 to Java

  - by MadMurf

  ORIGINAL Q: I'm wondering if anyone has had experience of migrating a large Cobol/PL1 codebase to Java? How automated was the process and how maintainable was the output? How did the move from transactional to OO work out? Any lessons learned along the way or resources/white papers that may be of benefit would be appreciated. EDIT 7/7: Certainly the NACA approach is interesting, the ability to continue making your BAU changes to the COBOL code right up to the point of releasing the JAVA version has merit for any organization. The argument for procedural Java in the same layout as the COBOL to give the coders a sense of comfort while familiarizing with the Java language is a valid argument for a large organisation with a large code base. As @Didier points out the $3mil annual saving gives scope for generous padding on any BAU changes going forward to refactor the code on an ongoing basis. As he puts it if you care about your people you find a way to keep them happy while gradually challenging them. The problem as I see it with the suggestion from @duffymo to Best to try and really understand the problem at its roots and re-express it as an object-oriented system is that if you have any BAU changes ongoing then during the LONG project lifetime of coding your new OO system you end up coding & testing changes on the double. That is a major benefit of the NACA approach. I've had some experience of migrating Client-Server applications to a web implementation and this was one of the major issues we encountered, constantly shifting requirements due to BAU changes. It made PM & scheduling a real challenge. Thanks to @hhafez who's experience is nicely put as "similar but slightly different" and has had a reasonably satisfactory experience of an automatic code migration from Ada to Java. Thanks @Didier for contributing, I'm still studying your approach and if I have any Q's I'll drop you a line.

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• Basic jUnit Questions

  - by Epitaph

  I was testing a String multiplier class with a multiply() method that takes 2 numbers as inputs (as String) and returns the result number (as String) `public String multiply(String num1, String num2); I have done the implementation and created a test class with the following test cases involving the input String parameter as 1) valid numbers 2) characters 3) special symbol 4) empty string 5) Null value 6) 0 7) Negative number 8) float 9) Boundary values 10) Numbers that are valid but their product is out of range 11) numbers will + sign (+23) 1) I'd like to know if "each and every" assertEquals() should be in it's own test method? Or, can I group similar test cases like testInvalidArguments() to contains all asserts involving invalid characters since ALL of them throw the same NumberFormatException ? 2) If testing an input value like character ("a"), do I need to include test cases for ALL scenarios? "a" as the first argument "a" as the second argument "a" and "b" as the 2 arguments 3) As per my understanding, the benefit of these unit tests is to find out the cases where the input from a user might fail and result in an exception. And, then we can give the user with a meaningful message (asking them to provide valid input) instead of an exception. Is that the correct? And, is it the only benefit? 4) Are the 11 test cases mentioned above sufficient? Did I miss something? Did I overdo? When is enough? 5) Following from the above point, have I successfully tested the multiply() method?

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