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  • Search Engine Optimization

    Search Engine Optimization is a process by which a website is improved so that it can be more easily found by search engines, rank higher on search engine results and be found by its target audience.... [Author: Sarah Gibson - Web Design and Development - March 30, 2010]

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  • Search Engine Optimization Software Tools

    In the Internet marketing field there are several essential search engine optimization software tools available for purchase on the Internet today. Professional SEO software tools identify niche markets for digital products for sale and allow the user analyze the marketplace and assess the competition.

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  • SQL University: What and why of database refactoring

    - by Mladen Prajdic
    This is a post for a great idea called SQL University started by Jorge Segarra also famously known as SqlChicken on Twitter. It’s a collection of blog posts on different database related topics contributed by several smart people all over the world. So this week is mine and we’ll be talking about database testing and refactoring. In 3 posts we’ll cover: SQLU part 1 - What and why of database testing SQLU part 2 - What and why of database refactoring SQLU part 3 - Tools of the trade This is a second part of the series and in it we’ll take a look at what database refactoring is and why do it. Why refactor a database To know why refactor we first have to know what refactoring actually is. Code refactoring is a process where we change module internals in a way that does not change that module’s input/output behavior. For successful refactoring there is one crucial thing we absolutely must have: Tests. Automated unit tests are the only guarantee we have that we haven’t broken the input/output behavior before refactoring. If you haven’t go back ad read my post on the matter. Then start writing them. Next thing you need is a code module. Those are views, UDFs and stored procedures. By having direct table access we can kiss fast and sweet refactoring good bye. One more point to have a database abstraction layer. And no, ORM’s don’t fall into that category. But also know that refactoring is NOT adding new functionality to your code. Many have fallen into this trap. Don’t be one of them and resist the lure of the dark side. And it’s a strong lure. We developers in general love to add new stuff to our code, but hate fixing our own mistakes or changing existing code for no apparent reason. To be a good refactorer one needs discipline and focus. Now we know that refactoring is all about changing inner workings of existing code. This can be due to performance optimizations, changing internal code workflows or some other reason. This is a typical black box scenario to the outside world. If we upgrade the car engine it still has to drive on the road (preferably faster) and not fly (no matter how cool that would be). Also be aware that white box tests will break when we refactor. What to refactor in a database Refactoring databases doesn’t happen that often but when it does it can include a lot of stuff. Let us look at a few common cases. Adding or removing database schema objects Adding, removing or changing table columns in any way, adding constraints, keys, etc… All of these can be counted as internal changes not visible to the data consumer. But each of these carries a potential input/output behavior change. Dropping a column can result in views not working anymore or stored procedure logic crashing. Adding a unique constraint shows duplicated data that shouldn’t exist. Foreign keys break a truncate table command executed from an application that runs once a month. All these scenarios are very real and can happen. With the proper database abstraction layer fully covered with black box tests we can make sure something like that does not happen (hopefully at all). Changing physical structures Physical structures include heaps, indexes and partitions. We can pretty much add or remove those without changing the data returned by the database. But the performance can be affected. So here we use our performance tests. We do have them, right? Just by adding a single index we can achieve orders of magnitude performance improvement. Won’t that make users happy? But what if that index causes our write operations to crawl to a stop. again we have to test this. There are a lot of things to think about and have tests for. Without tests we can’t do successful refactoring! Fixing bad code We all have some bad code in our systems. We usually refer to that code as code smell as they violate good coding practices. Examples of such code smells are SQL injection, use of SELECT *, scalar UDFs or cursors, etc… Each of those is huge code smell and can result in major code changes. Take SELECT * from example. If we remove a column from a table the client using that SELECT * statement won’t have a clue about that until it runs. Then it will gracefully crash and burn. Not to mention the widely unknown SELECT * view refresh problem that Tomas LaRock (@SQLRockstar on Twitter) and Colin Stasiuk (@BenchmarkIT on Twitter) talk about in detail. Go read about it, it’s informative. Refactoring this includes replacing the * with column names and most likely change to application using the database. Breaking apart huge stored procedures Have you ever seen seen a stored procedure that was 2000 lines long? I have. It’s not pretty. It hurts the eyes and sucks the will to live the next 10 minutes. They are a maintenance nightmare and turn into things no one dares to touch. I’m willing to bet that 100% of time they don’t have a single test on them. Large stored procedures (and functions) are a clear sign that they contain business logic. General opinion on good database coding practices says that business logic has no business in the database. That’s the applications part. Refactoring such behemoths requires writing lots of edge case tests for the stored procedure input/output behavior and then start to refactor it. First we split the logic inside into smaller parts like new stored procedures and UDFs. Those then get called from the master stored procedure. Once we’ve successfully modularized the database code it’s best to transfer that logic into the applications consuming it. This only leaves the stored procedure with common data manipulation logic. Of course this isn’t always possible so having a plethora of performance and behavior unit tests is absolutely necessary to confirm we’ve actually improved the codebase in some way.   Refactoring is not a popular chore amongst developers or managers. The former don’t like fixing old code, the latter can’t see the financial benefit. Remember how we talked about being lousy at estimating future costs in the previous post? But there comes a time when it must be done. Hopefully I’ve given you some ideas how to get started. In the last post of the series we’ll take a look at the tools to use and an example of testing and refactoring.

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  • Designing Search Engine Keyword Optimization Friendly Websites and Blogs

    To generate free targeted traffic, you must know how to go about search engine keyword optimization. This is because optimizing your website or blog for placement on the first page of Google or Yahoo is the best online money making secret. Google, MSN and Yahoo are used by most people to search for information thus if you can optimize your website pages for common keywords you will definitely attract traffic.

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  • Search Engine Optimization 101 - Properly Using Your Articles to Promote Your Site

    Article writing is one of the most common strategies used in Search Engine Optimization, and is also utilized as part of many Internet Marketing strategies used by SEO Companies today. If you have talent in coming up with quality articles to help promote your website -- and save yourself the expense of hiring an expert take care of it for you -- then you need to know how to properly used your work to promote your site. Here are some tips that should help you out.

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  • 5 Common Mistakes Made by Search Engine Optimization Companies

    Search engine optimization process or SEO is used for making the website search-friendly. The websites are made friendly not only for the search-engines, but also for those who search for products and services with the help of search-engines. There are 5 common mistakes which people make while optimizing the site. You should be aware that these mistakes can affect your ranking in the SE.

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  • Possible SWITCH Optimization in DAX – #powerpivot #dax #tabular

    - by Marco Russo (SQLBI)
    In one of the Advanced DAX Workshop I taught this year, I had an interesting discussion about how to optimize a SWITCH statement (which could be frequently used checking a slicer, like in the Parameter Table pattern). Let’s start with the problem. What happen when you have such a statement? Sales :=     SWITCH (         VALUES ( Period[Period] ),         "Current", [Internet Total Sales],         "MTD", [MTD Sales],         "QTD", [QTD Sales],         "YTD", [YTD Sales],          BLANK ()     ) The SWITCH statement is in reality just syntax sugar for a nested IF statement. When you place such a measure in a pivot table, for every cell of the pivot table the IF options are evaluated. In order to optimize performance, the DAX engine usually does not compute cell-by-cell, but tries to compute the values in bulk-mode. However, if a measure contains an IF statement, every cell might have a different execution path, so the current implementation might evaluate all the possible IF branches in bulk-mode, so that for every cell the result from one of the branches will be already available in a pre-calculated dataset. The price for that could be high. If you consider the previous Sales measure, the YTD Sales measure could be evaluated for all the cells where it’s not required, and also when YTD is not selected at all in a Pivot Table. The actual optimization made by the DAX engine could be different in every build, and I expect newer builds of Tabular and Power Pivot to be better than older ones. However, we still don’t live in an ideal world, so it could be better trying to help the engine finding a better execution plan. One student (Niek de Wit) proposed this approach: Selection := IF (     HASONEVALUE ( Period[Period] ),     VALUES ( Period[Period] ) ) Sales := CALCULATE (     [Internet Total Sales],     FILTER (         VALUES ( 'Internet Sales'[Order Quantity] ),         'Internet Sales'[Order Quantity]             = IF (                 [Selection] = "Current",                 'Internet Sales'[Order Quantity],                 -1             )     ) )     + CALCULATE (         [MTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "MTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     )     + CALCULATE (         [QTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "QTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     )     + CALCULATE (         [YTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "YTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     ) At first sight, you might think it’s impossible that this approach could be faster. However, if you examine with the profiler what happens, there is a different story. Every original IF’s execution branch is now a separate CALCULATE statement, which applies a filter that does not execute the required measure calculation if the result of the FILTER is empty. I used the ‘Internet Sales’[Order Quantity] column in this example just because in Adventure Works it has only one value (every row has 1): in the real world, you should use a column that has a very low number of distinct values, or use a column that has always the same value for every row (so it will be compressed very well!). Because the value –1 is never used in this column, the IF comparison in the filter discharge all the values iterated in the filter if the selection does not match with the desired value. I hope to have time in the future to write a longer article about this optimization technique, but in the meantime I’ve seen this optimization has been useful in many other implementations. Please write your feedback if you find scenarios (in both Power Pivot and Tabular) where you obtain performance improvements using this technique!

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  • New White Paper about Upgrade to Oracle Database 12c

    - by Mike Dietrich
    With the release of Oracle Database 12c many new collateral will be available right now including our new White Paper: White Paper:Upgrading to Oracle Database 12c This white paper outlines the methods available for you to upgrade and migrate your database to Oracle Database 12c.  Learn about different use cases and key factors to consider when choosing the method that best fits your requirements. And if you'd like to have a look into the new Oracle 12c documentation please find it here: Oracle Database 12c Documentation -Mike

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  • Új adatbázis-biztonsági termék: Audit Vault and Database Firewall, lényegesen olcsóbban

    - by user645740
    Az Oracle összevonta az Audit Vault és a Database Firewall termékeket, még szélesebb felhasználói körnek elérhetové téve az adatbázisok biztonságának magasabb szintjét. Az új termék, az Oracle Audit Vault and Database Firewall (AVDF) mostantól kedvezobb áron érheto el. A jelentések megtekintéséhez restricted use-ban tartalmazza  a Business Intelligence Publisher licencet. Az adatgyujto, management szerver komponensek kiemelten védettek, az Audit Vault Server és a Database Firewall szerverekre restricted use-ban használhatók:Oracle Database Enterprise Edition, Database Vault, Partitioning, Advanced Compression és Advanced Security.

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  • Cheap Search Engine Optimization

    Is it really worth it to invest in search engine optimization? I am sure that you are well aware of the advantages and disadvantages of being optimized for search engine results. But just how much should one be willing to pay for being optimized?

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  • Search Engine Optimization Tips For Your Blog

    No longer is Search Engine Optimization (SEO) limited to websites. This process of improving both quantity and quality of traffic is also available for your blog. It produces a natural or organic flow of search engine results and helps your blog move up in ranking. Here are some things that will help improve your SEO.

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  • Leveraging Search Engine Optimization

    More and more companies are strengthening their online presence by using a combination of online and offline marketing tools and techniques. Search engine optimization, presence on social media as well as YouTube and MySpace promotions can serve as powerful tools in your website marketing arsenal.

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  • Database unit testing is now available for SSDT

    - by jamiet
    Good news was announced yesterday for those that are using SSDT and want to write unit tests, unit testing functionality is now available. The announcement was made on the SSDT team blog in post Available Today: SSDT—December 2012. Here are a few thoughts about this news. Firstly, there seems to be a general impression that database unit testing was not previously available for SSDT – that’s not entirely true. Database unit testing was most recently delivered in Visual Studio 2010 and any database unit tests written therein work perfectly well against SQL Server databases created using SSDT (why wouldn’t they – its just a database after all). In other words, if you’re running SSDT inside Visual Studio 2010 then you could carry on freely writing database unit tests; some of the tight integration between the two (e.g. right-click on an object in SQL Server Object Explorer and choose to create a unit test) was not there – but I’ve never found that to be a problem. I am currently working on a project that uses SSDT for database development and have been happily running VS2010 database unit tests for a few months now. All that being said, delivery of database unit testing for SSDT is now with us and that is good news, not least because we now have the ability to create unit tests in VS2012. We also get tight integration with SSDT itself, the like of which I mentioned above. Having now had a look at the new features I was delighted to find that one of my big complaints about database unit testing has been solved. As I reported here on Connect a refactor operation would cause unit test code to get completely mangled. See here the before and after from such an operation: SELECT    * FROM    bi.ProcessMessageLog pml INNER JOIN bi.[LogMessageType] lmt     ON    pml.[LogMessageTypeId] = lmt.[LogMessageTypeId] WHERE    pml.[LogMessage] = 'Ski[LogMessageTypeName]of message: IApplicationCanceled' AND        lmt.[LogMessageType] = 'Warning'; which is obviously not ideal. Thankfully that seems to have been solved with this latest release. One disappointment about this new release is that the process for running tests as part of a CI build has not changed from the horrendously complicated process required previously. Check out my blog post Setting up database unit testing as part of a Continuous Integration build process [VS2010 DB Tools - Datadude] for instructions on how to do it. In that blog post I describe it as “fiddly” – I was being kind when I said that! @Jamiet

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  • 3 Easy Rules For Keyword Optimization

    Keyword optimization is one of the most basic tactics you have to attract free search engine traffic. Even if you are not too familiar with keyword SEO it is way too easy to learn and way too valuable to your business to overlook. It all starts with developing a keyword list and then properly using them in a way that will help increase your website traffic.

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  • Search Engine Optimization For Beginners - How to Write Search Engine Friendly Articles

    If you're planning to implement Search Engine Optimization as an Internet Marketing strategy to boost your site's online coverage then you need to focus one of the most important steps to produce quality results -- writing content. There is more to writing articles or Web content than just stuffing it full of keywords just to make it easy for search engine to find your page and put you on top. There are certain rules to be followed in order for this to be an effective strategy for your SEO.

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