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  • FogBugz On Demand + online source control at low/no cost?

    - by quux
    I have a project in the free hosted FogBugz On Demand (FOD) product right now. This is great for feature/issue tracking. But I've been working from a codebase that is solely on my development machine. I'd like to collaborate with another guy who is thousands of miles from me. So we need a source control solution (SCM)! I use Visual Studio (2005, but can upgrade to later versions as needed). I am aware that FogBugz can integrate with a number of source control systems. So now the question is: which online SCM products can integrate well with FOD and VS? And which ones do so well at low or no cost, for a small code repository. And where might I find a proven recipe for putting this together. I'm open to other solutions which provide the same functionality. Please don't suggest Trac - I regard it highly, but I want the features of FOB (especially the evidence based scheduling) in my issue tracking solution. So really, I need to combine FOB + VS + some online SCM product into a low or no cost solution for two coders to collaborate on.

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  • How to develop Online Shopping Portal Application using PHP ?

    - by Sarang
    I do not know PHP & I have to develop a Shopping Portal with following Definition : Scenario: Online Shopping Portal XYZ.com wants to create an online shopping portal for managing its registered customers and their shopping. The customers need to register themselves first before they do shopping using the shopping portal. However, everyone, whether registered or not, can view the various products along with the prices listed in the portal. The registered customers, after logging in, are allowed to place order for one or more products from the products listed in the portal. Once the order is placed, the customer gets a reference order number and the order status should be “order in process”. The customers can track their order using the given reference number. The management of XYZ.com should be able to modify the order status of a particular reference order number to “shipped” once the products are shipped to the shipping address entered by the customer at the time of placing the order. The Functionalities required are : Create the interface for the XYZ.com shopping portal using HTML/XHTML and CSS. Implement the client side validations using JavaScript. Create the tables using MySQL. Implement the functionality using the server side scripting language, PHP. Integrate all the above tasks and make the XYZ.com shopping portal functional. How do I develop this application with following proper steps of development ?

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  • Premature-Optimization and Performance Anxiety

    - by James Michael Hare
    While writing my post analyzing the new .NET 4 ConcurrentDictionary class (here), I fell into one of the classic blunders that I myself always love to warn about.  After analyzing the differences of time between a Dictionary with locking versus the new ConcurrentDictionary class, I noted that the ConcurrentDictionary was faster with read-heavy multi-threaded operations.  Then, I made the classic blunder of thinking that because the original Dictionary with locking was faster for those write-heavy uses, it was the best choice for those types of tasks.  In short, I fell into the premature-optimization anti-pattern. Basically, the premature-optimization anti-pattern is when a developer is coding very early for a perceived (whether rightly-or-wrongly) performance gain and sacrificing good design and maintainability in the process.  At best, the performance gains are usually negligible and at worst, can either negatively impact performance, or can degrade maintainability so much that time to market suffers or the code becomes very fragile due to the complexity. Keep in mind the distinction above.  I'm not talking about valid performance decisions.  There are decisions one should make when designing and writing an application that are valid performance decisions.  Examples of this are knowing the best data structures for a given situation (Dictionary versus List, for example) and choosing performance algorithms (linear search vs. binary search).  But these in my mind are macro optimizations.  The error is not in deciding to use a better data structure or algorithm, the anti-pattern as stated above is when you attempt to over-optimize early on in such a way that it sacrifices maintainability. In my case, I was actually considering trading the safety and maintainability gains of the ConcurrentDictionary (no locking required) for a slight performance gain by using the Dictionary with locking.  This would have been a mistake as I would be trading maintainability (ConcurrentDictionary requires no locking which helps readability) and safety (ConcurrentDictionary is safe for iteration even while being modified and you don't risk the developer locking incorrectly) -- and I fell for it even when I knew to watch out for it.  I think in my case, and it may be true for others as well, a large part of it was due to the time I was trained as a developer.  I began college in in the 90s when C and C++ was king and hardware speed and memory were still relatively priceless commodities and not to be squandered.  In those days, using a long instead of a short could waste precious resources, and as such, we were taught to try to minimize space and favor performance.  This is why in many cases such early code-bases were very hard to maintain.  I don't know how many times I heard back then to avoid too many function calls because of the overhead -- and in fact just last year I heard a new hire in the company where I work declare that she didn't want to refactor a long method because of function call overhead.  Now back then, that may have been a valid concern, but with today's modern hardware even if you're calling a trivial method in an extremely tight loop (which chances are the JIT compiler would optimize anyway) the results of removing method calls to speed up performance are negligible for the great majority of applications.  Now, obviously, there are those coding applications where speed is absolutely king (for example drivers, computer games, operating systems) where such sacrifices may be made.  But I would strongly advice against such optimization because of it's cost.  Many folks that are performing an optimization think it's always a win-win.  That they're simply adding speed to the application, what could possibly be wrong with that?  What they don't realize is the cost of their choice.  For every piece of straight-forward code that you obfuscate with performance enhancements, you risk the introduction of bugs in the long term technical debt of the application.  It will become so fragile over time that maintenance will become a nightmare.  I've seen such applications in places I have worked.  There are times I've seen applications where the designer was so obsessed with performance that they even designed their own memory management system for their application to try to squeeze out every ounce of performance.  Unfortunately, the application stability often suffers as a result and it is very difficult for anyone other than the original designer to maintain. I've even seen this recently where I heard a C++ developer bemoaning that in VS2010 the iterators are about twice as slow as they used to be because Microsoft added range checking (probably as part of the 0x standard implementation).  To me this was almost a joke.  Twice as slow sounds bad, but it almost never as bad as you think -- especially if you're gaining safety.  The only time twice is really that much slower is when once was too slow to begin with.  Think about it.  2 minutes is slow as a response time because 1 minute is slow.  But if an iterator takes 1 microsecond to move one position and a new, safer iterator takes 2 microseconds, this is trivial!  The only way you'd ever really notice this would be in iterating a collection just for the sake of iterating (i.e. no other operations).  To my mind, the added safety makes the extra time worth it. Always favor safety and maintainability when you can.  I know it can be a hard habit to break, especially if you started out your career early or in a language such as C where they are very performance conscious.  But in reality, these type of micro-optimizations only end up hurting you in the long run. Remember the two laws of optimization.  I'm not sure where I first heard these, but they are so true: For beginners: Do not optimize. For experts: Do not optimize yet. This is so true.  If you're a beginner, resist the urge to optimize at all costs.  And if you are an expert, delay that decision.  As long as you have chosen the right data structures and algorithms for your task, your performance will probably be more than sufficient.  Chances are it will be network, database, or disk hits that will be your slow-down, not your code.  As they say, 98% of your code's bottleneck is in 2% of your code so premature-optimization may add maintenance and safety debt that won't have any measurable impact.  Instead, code for maintainability and safety, and then, and only then, when you find a true bottleneck, then you should go back and optimize further.

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  • Any good open source online RPG starter kit for development ?

    - by Andrew Sky
    Hi there, Does anyone know of a good open source toolkit that allows level designer and graphic designer or someone with basic programming experience to create multiplayer online Role Playing Game ? The game can be a simple 2D interface in a 2d virtual world. I know Microsoft have a starter kit something like the following : http://creators.xna.com/en-US/starterkit/roleplayinggame that allows developer to create RPG game running on XBox platform but i am looking more on multiplayer role playing game on the web platform where player can play directly with their browser. regards Andrew

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  • What will be best strategy for designing database for a magazine online?

    - by Kaveh
    Hello; I have design a magazine online and worry that is it the best approch or at least a good approch or no,the magazine contains articles+news in all subjects, i have one table for both articles+news ,but i would like to know that is this good or i must separate articles and news (it is clear that beside the main table there are several tables for categories ,tags,and photos and tables for relation between these tables)? Thanks

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  • Rails - Any plugins for building a online quiz/test?

    - by ChrisWesAllen
    Hello guys, I'm trying to add some online tests to my site and before I rolled up my sleeves I was wondering if there is any ruby on rails plugin support for such a task. Essentially I'm looking for something that lets me add multiple choice questions. Performing the scoring logic would be an added bonus. Any one know of anything?

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  • Anyone know any good backend user online file manager?

    - by skyhigh
    Hi I'm looking for a backend system where your clients can login and upload files to your server, download files from the server and you can delete the users, create users, etc. I do not know the proper name for this kind of software. Maybe its called online file manager? Any recommendations? My server supports PHP, apache and mysq. Thanks

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  • What is the most elegant solution for generating PowerPoint slides online?

    - by Matt
    I would like some advice on the following please. We have an ASP.net site where we need to generate PowerPoint slides of the data. The slides will need to include charts and tables. I have come across Aspose.Slides online which seems a good option Is this the best solution for this? What are your experiences with Aspose.Slides? Are there any other options we can pursue? Thanks

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  • Is there a good free (prefrerably PDF) bash tutorial online?

    - by morpheous
    I am finding myself doing a lot more messing around with scripts than I used to and my lack of knowledge in this area (and linux sysadmin/security in general), is becoming a hindrance. Can anyone recommend a good online resource for bash scripting/linux admin. Preferably, it will be in pdf format, so I can copy it (single file) onto my PDA.

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  • SQLAuthority News – Advantages of Distance Learning

    - by Pinal Dave
    Distance education is extremely popular – almost overnight, it seems.  Almost everyone has taken an online course, or knows someone who has, or is considering joining an online school.  There are many advantages and disadvantages to attending an online school – but the same can be said of attending a physical school!  Let’s take a look at the top reasons to use distance education. 1) Flexibility.  Physical universities are usually willing to make some concessions to student – like night classes, study hours, and online networks.  However, nothing is going to beat the flexibility of distance education.  You can attend classes and take notes anytime, anywhere, wearing anything you’d like! 2) Affordability.  We don’t need to get into hard numbers to understand how an expensive university can be.  Students are taking on more and more debt just to get an education.  Many of these fees pay for room, board, and facilities.   Distance education cuts out all these costs, and makes attending school much more affordable for the average student. 3) Try before you buy.  Did you know that the average college student changes his or her major 10 times before they graduate?  You can imagine that this kind of indecision plays a huge part in WHEN you graduate – not being able to make up your mind can cost you big bucks if you have to stay in school for extra years!  Distance education allows you to take different classes from a wide range of disciplines.  Do you want to study forensic science or English literature?  Now you don’t have to pay for classes you can’t afford just to find out. 4) Pace yourself.  Some students struggle in a traditional classroom setting – classes can be taught too fast, too slow, or there are too many distractions.  Distance education allows mature students to set the pace themselves.  They can rewatch lectures they didn’t catch the first time, or go through classes quickly if they are already familiar with the material – cutting out the chance of burning out or getting bored. 5) Lifelong learning.  Maybe you already have a degree, but would like to learn more about your field, or a related field, or maybe even about something completely unrelated – just because you are curious!  Distance education allows you to learn whatever you want ,whenever you want (and yes, wearing anything you’d like!). 6) Attend whatever college you want.  Because of the popularity of distance education, physical campuses are getting in on the game by offering online courses – often just uploaded versions of classes already taught at their campus.  Ever wanted to attend Harvard, but knew you couldn’t get in?  Take a class online!  Of course, you probably should not attempt to lie and say you have a Harvard degree, but Ivy League colleges are prestigious because they are the best in their field – take advantage of the best by taking an online course! I am a big believer in continuing education, whether it is online courses, returning to school, or even take informal classes online.  Distance education can be a great way to accomplish these goals and become a lifelong learner. My friends at provides training through virtual classrooms for students who want to avoid travelling. Distance learning course allows IT aspirants to connect with trainers using the internet.  I encourage everyone to check it out! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Training, T SQL, Technology

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  • FreeBSD ZFS RAID-Z2 performance issues

    - by Axel Gneiting
    I'm trying to build my own network attached storage based on FreeBSD+ZFS+standard components, but there are strange performance issues. The hardware specs are: AMD Athlon II X2 240e processor ASUS M4A78LT-M LE mainboard 2GiB Kingston ECC DDR3 (two sticks) Intel Pro/1000 CT PCIe network adapter 5x Western Digital Caviar Green 1.5TB I created a RAID-Z2 zpool from all disks. I installed FreeBSD 8.1 on that zpool following the tutorial. The SATA controllers are running in AHCI mode. Output of zpool status: pool: zroot state: ONLINE scrub: none requested config: NAME STATE READ WRITE CKSUM zroot ONLINE 0 0 0 raidz2 ONLINE 0 0 0 gptid/7ef815fc-eab6-11df-8ea4-001b2163266d ONLINE 0 0 0 gptid/80344432-eab6-11df-8ea4-001b2163266d ONLINE 0 0 0 gptid/81741ad9-eab6-11df-8ea4-001b2163266d ONLINE 0 0 0 gptid/824af5cb-eab6-11df-8ea4-001b2163266d ONLINE 0 0 0 gptid/82f98a65-eab6-11df-8ea4-001b2163266d ONLINE 0 0 0 The problem is that write performance on the pool is very very bad (<10 MB/s) and every application that is accessing the disk is unresponsive every few seconds when writing. It seems like writing is fine until the ZFS ark cache is full and then ZFS stalls the entire system I/O till it's finished writing that data. Also I'm getting kmem_malloc to small kernel panics. I've already tried to put vm.kmem_size="1500M" vm.kmem_size_max="1500M" into /boot/loader.conf, but it doesn't help. Does anyone know what's going on here? Am I really not having enough memory for ZFS to handle this RAID-Z2?

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  • SQLAuthority News – A Real Story of Book Getting ‘Out of Stock’ to A 25% Discount Story Available

    - by pinaldave
    As many of my readers may know, I have recently written a few books.  Right now I’d like to talk about SQL Server Interview Questions and Answers (http://bit.ly/sqlinterviewbook ), my newest release. What inspired me to write this book was similar to my motivations for my previous titles – I wanted to help people understand SQL Server concepts and ace interview questions so that they could get a great job they love, as much as I love my own job. If you are new to SQL Server, don’t think I left you out of my book writing efforts. If you are new to the subject or have not had to deal with SQL Server in a long time, this book is perfect for someone who wants or needs a last minute refresher. If you are facing an upcoming interview and want to impress your future bosses, this book is perfect for getting you up to speed in a short time. However, if you are already an expert, you will still find a lot to learn and many pointers and suggestions that go deep into the subject. As I said before, I wrote this book in order to help my community, and I certainly hoped that this book would become popular. However, we decided to print a very limited number of copies to begin with. We did not think that it would sell out since much of the information is available for free online. We could not have been more wrong! We incorrectly estimated what people wanted. We did not realize that there is still a need and an interest for structured learning. So, with great reservations, we printed quite a large number of copies – and it still ran out in 36 hours! We got call from the online store with a request for more copies within 12 hours. But we had printed only as many as we had sent them. There were no extra copies. We finally talked to the printer to get more copies. However, due to festivals and holidays the copies could not be shipped to the online retailer for two days. We knew for sure that they were going to be out of the book for 48 hours. 48 hours – this was very difficult as the book was very highly anticipated. Many people wanted to buy this book quickly, and receive it soon in order to meet a deadline or to study for an upcoming test of their knowledge. But now this book was out of stock on the retail store. The way the online store works is that if the Indian-priced book is not there they list the US version of the book so that buyers will not be disappointed. The problem was that the US price of the book is three times more than the Indian price – which means one has to pay three times as much to buy this book instead of the previous very low price. We received a lot of communication on this subject, here are some examples: We are now businessmen and only focusing on money Why has the price tripled in 36 hours Why we are not honest with the price If the prices will ever come down And some of the letters we cannot post here! Well, finally after 48 hours the Indian stock was finally available online. Thanks to our printer who worked day and night to get all the copies printed. He divided the complete stock in two parts. The first part they sent immediately to online retailer  and the second part they kept with them to sell. Finally, the online retailer got them online promptly as well, and the price returned to normal. Our book once again got in business and became the eighth most popular new release in 36 hours. We appreciate your love and support. Without all of your interest and love we would have never come this far and the book would not be so successful. After thinking about all your support and how patient you were with our online troubles, the online retailer has decided to give an extra 25% discount for a limited time only. I think the 48 hours when the book was out of stock were very horrible and stressful and I’d like to apologize to my loyal readers for the mishap. I hope that the 25% off is enough to sooth any remaining hurt feelings, and that everyone will continue to learn and discover things in the book. Once again thank you so much and I truly hope that you all enjoy reading the book as much as I enjoyed writing it. My book SQL Server Interview Questions and Answers is available now. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, Pinal Dave, PostADay, SQL, SQL Authority, SQL Interview Questions and Answers, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Book Review, SQLAuthority News, T SQL, Technology

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  • Subterranean IL: Generics and array covariance

    - by Simon Cooper
    Arrays in .NET are curious beasts. They are the only built-in collection types in the CLR, and SZ-arrays (single dimension, zero-indexed) have their own commands and IL syntax. One of their stranger properties is they have a kind of built-in covariance long before generic variance was added in .NET 4. However, this causes a subtle but important problem with generics. First of all, we need to briefly recap on array covariance. SZ-array covariance To demonstrate, I'll tweak the classes I introduced in my previous posts: public class IncrementableClass { public int Value; public virtual void Increment(int incrementBy) { Value += incrementBy; } } public class IncrementableClassx2 : IncrementableClass { public override void Increment(int incrementBy) { base.Increment(incrementBy); base.Increment(incrementBy); } } In the CLR, SZ-arrays of reference types are implicitly convertible to arrays of the element's supertypes, all the way up to object (note that this does not apply to value types). That is, an instance of IncrementableClassx2[] can be used wherever a IncrementableClass[] or object[] is required. When an SZ-array could be used in this fashion, a run-time type check is performed when you try to insert an object into the array to make sure you're not trying to insert an instance of IncrementableClass into an IncrementableClassx2[]. This check means that the following code will compile fine but will fail at run-time: IncrementableClass[] array = new IncrementableClassx2[1]; array[0] = new IncrementableClass(); // throws ArrayTypeMismatchException These checks are enforced by the various stelem* and ldelem* il instructions in such a way as to ensure you can't insert a IncrementableClass into a IncrementableClassx2[]. For the rest of this post, however, I'm going to concentrate on the ldelema instruction. ldelema This instruction pops the array index (int32) and array reference (O) off the stack, and pushes a pointer (&) to the corresponding array element. However, unlike the ldelem instruction, the instruction's type argument must match the run-time array type exactly. This is because, once you've got a managed pointer, you can use that pointer to both load and store values in that array element using the ldind* and stind* (load/store indirect) instructions. As the same pointer can be used for both input and output to the array, the type argument to ldelema must be invariant. At the time, this was a perfectly reasonable restriction, and maintained array type-safety within managed code. However, along came generics, and with it the constrained callvirt instruction. So, what happens when we combine array covariance and constrained callvirt? .method public static void CallIncrementArrayValue() { // IncrementableClassx2[] arr = new IncrementableClassx2[1] ldc.i4.1 newarr IncrementableClassx2 // arr[0] = new IncrementableClassx2(); dup newobj instance void IncrementableClassx2::.ctor() ldc.i4.0 stelem.ref // IncrementArrayValue<IncrementableClass>(arr, 0) // here, we're treating an IncrementableClassx2[] as IncrementableClass[] dup ldc.i4.0 call void IncrementArrayValue<class IncrementableClass>(!!0[],int32) // ... ret } .method public static void IncrementArrayValue<(IncrementableClass) T>( !!T[] arr, int32 index) { // arr[index].Increment(1) ldarg.0 ldarg.1 ldelema !!T ldc.i4.1 constrained. !!T callvirt instance void IIncrementable::Increment(int32) ret } And the result: Unhandled Exception: System.ArrayTypeMismatchException: Attempted to access an element as a type incompatible with the array. at IncrementArrayValue[T](T[] arr, Int32 index) at CallIncrementArrayValue() Hmm. We're instantiating the generic method as IncrementArrayValue<IncrementableClass>, but passing in an IncrementableClassx2[], hence the ldelema instruction is failing as it's expecting an IncrementableClass[]. On features and feature conflicts What we've got here is a conflict between existing behaviour (ldelema ensuring type safety on covariant arrays) and new behaviour (managed pointers to object references used for every constrained callvirt on generic type instances). And, although this is an edge case, there is no general workaround. The generic method could be hidden behind several layers of assemblies, wrappers and interfaces that make it a requirement to use array covariance when calling the generic method. Furthermore, this will only fail at runtime, whereas compile-time safety is what generics were designed for! The solution is the readonly. prefix instruction. This modifies the ldelema instruction to ignore the exact type check for arrays of reference types, and so it lets us take the address of array elements using a covariant type to the actual run-time type of the array: .method public static void IncrementArrayValue<(IncrementableClass) T>( !!T[] arr, int32 index) { // arr[index].Increment(1) ldarg.0 ldarg.1 readonly. ldelema !!T ldc.i4.1 constrained. !!T callvirt instance void IIncrementable::Increment(int32) ret } But what about type safety? In return for ignoring the type check, the resulting controlled mutability pointer can only be used in the following situations: As the object parameter to ldfld, ldflda, stfld, call and constrained callvirt instructions As the pointer parameter to ldobj or ldind* As the source parameter to cpobj In other words, the only operations allowed are those that read from the pointer; stind* and similar that alter the pointer itself are banned. This ensures that the array element we're pointing to won't be changed to anything untoward, and so type safety within the array is maintained. This is a typical example of the maxim that whenever you add a feature to a program, you have to consider how that feature interacts with every single one of the existing features. Although an edge case, the readonly. prefix instruction ensures that generics and array covariance work together and that compile-time type safety is maintained. Tune in next time for a look at the .ctor generic type constraint, and what it means.

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  • Customer Engagement: Are Your Customers Engaged With Your Brands?

    - by Michael Snow
    Engaging Customers is Critical for Business Growth This week we'll be spending some time looking at Customer Engagement. We all have stories about how we try to engage our customers better than ever before.  We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. There is so much noise to compete with for getting anyone's attention. Over the last decade and a half we’ve watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive – it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized and interactive experience, in a consistent way across a variety of channels including web, mobile and social channels or even offline venues such as in-store or via a call center. And as a result, we see that delivery on these expectations and successfully engaging your customers is a great challenge today. Customers expect a personal, engaging and consistent online customer experience. Today’s consumer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers have come to expect a lot for the online customer experience.  ·        They expect it to be personal: o   Accessible:  - Regardless of my device  Via my existing online identities  o   Relevant:  Content that interests me  o   Customized:  To be able to tailor my online experience  ·        They expect it to be engaging: o   Social:  So I can share content with my social networks  o   Intuitive:  To easily find what I need   o   Interactive:  So I can interact with online communities And they expect it to be consistent across the online experience – so you better have your brand and information ducks in a row. These expectations are not only limited to your customers by any means. Your employees (and partners) are also expecting to be empowered with engagement tools across their internal and external communications and interactions with customers, partners and other employees. We had a great conversation with Ted Schadler from Forrester Research entitled: "Mobile is the New Face of Engagement" that is now available On-Demand. Take a look at all the webcasts available to watch from our Social Business Thought Leader Series. Social capabilities have become so pervasive and changed customers’ expectations for their online experiences. The days of one-direction communication with customers are at an end. Today’s customers expect to engage in a dialogue with your brand and the community surrounding it in an interactive and social way. You have at a very short window of opportunity to engage a customer before they go to another site in their pursuit of information, product, or services. In fact, customers who engage with brands via social media tend to spend more that customers who don’t, between 20% and 40% more.  And your customers are also increasingly influenced by their social networks too – 40% of consumers say they factor in Facebook recommendations when making purchasing decisions.  This means a few different things for today’s businesses. Incorporating forms of social interaction such as commenting or reviews as well as tightly integrating your online experience with your customers’ social networking experiences into the online customer experience are crucial for maintaining the eyeballs on your desired pages. --- Notes/Sources: 93% - Cone Finds that Americans Expect Companies to Have a Presence in Social Media - http://www.coneinc.com/content1182 40% of consumers factor in Facebook recommendations when making decisions about purchasing (Increasing Campaign Effectiveness with Social Media, Syncapse, March 2011) 20%-40% - Customers who engage with a company via social media spend this percentage more with that company than other customers (Source: Bain & Company Report – Putting Social Media to Work)

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