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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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• Tech Ed/BI Conference 2010: A Recovering Industry in a Recovering City

  - by andrewbrust

  I tried writing a post for this blog last night, while at the this year’s Microsoft Tech Ed and Business Intelligence conferences, in New Orleans. But I literally fell asleep while writing it.  That’s probably a sign that my readers might have done the same while reading it. Why the writer’s block? This was a very good show for me, but I think I was having trouble figuring out exactly why.  Now that I’m on the flight home, I’m starting to piece it together. One reason, for sure, was that I’ve spent years in both the developer and the BI worlds, and a show that combined the two was really enjoyable for me.  Typically, the subject matter, the attendees, the Microsoft execs and managers, and even the social circles have been separate.  This year’s Tech Ed facilitated a fusion of each of these previously segregated groups.  That was good for me as a speaker; for example, I facilitated a Birds of a Feather session on PowerPivot (Microsoft’s new self-service BI offering) which was well-attended, and by a large number of non-BI pros.  The fusion was good for me as an attendee too, as Microsoft BI, in the form of a new Pivot Viewer control, made it into the Day 1 keynote, demoed by Microsoft’s key BI champion, Amir Netz.  And it was good for me socially, as I was able to meet with peers in both camps, and at one location. Speaking of meeting with industry colleagues, I did a lot of that at this show.  Probably for the first time ever, I carefully scheduled and conducted a series of meetings with friends and business acquaintances in the developer tools, data visualization, utilities, publishing and training areas of the Microsoft ecosystem.  Beside the time efficiencies in conducting so many meetings, I discovered another benefit. I got a real handle on the tech industry’s economic health. The news here is good.  First of all, 2010 has been a great year for just about everyone I spoke to.  The mood is positive, energy is high, and people are working really hard.  This is, of course, refreshing to see, and it’s a huge relief.  Add to that the fact that this year’s Tech Ed was about 2.5 times larger in headcount than last year’s (based on numbers from unofficial, but reliable, sources), and the economic prognosis seems excellent.  But there’s more to it than that. Here’s the thing: everyone I talked to seems to be working, and succeeding, at changing their business models to adapt to changes in the industry.  Whether it’s the Internet’s impact on publishing and training, the increased importance of the developer audience in South Asia, the shift of affordable developer and business talent to unfamiliar locales abroad, or even lapses in Microsoft’s performance in the market, partner companies aren’t just rolling with the punches; they’re welcoming the changes and working them to their advantage.  No one seemed downtrodden, or even fatigued.  Even for businesses who have seen core revenue streams become commoditized, everyone seems to be changing their market strategy and winning.  Even Microsoft, of whom I have been critical recently, showed signs of successful hard work and playbook change, in the maturing of their cloud strategy, their commitment to it and their excitement around it.  And the embedded, managed, self-service BI strategy that Microsoft has been touting looks like it’s already being embraced by customers, even though PowerPivot, and other new Microsoft BI products, were released only recently. The collective optimism I have witnessed, and that I have felt, tells me good things about this industry and the economy.  The stock market had huge mood swings during my stay, and that may yet subdue the industry recovery I have seen this week.  Nonetheless, I am convinced that a strong foundation of hard work, innovative thinking and, if I may,  true renaissance is underlying this industry’s success. That kind of strength will generate a strong recovery, I am certain, whether now or once we’re past another round of choppy weather in the broader economy.  The fundamentals are good.

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• Why I&rsquo;m Getting an iPad

  - by andrewbrust

  I have never purchased an Apple product in my life.  That’s a “true fact.”  And, for that matter, the last Apple product I really wanted was an Apple IIe, back in the 1980s.  I couldn’t afford it though (I was in high school), so I got a Commodore 64 instead…it had the same microprocessor, after all.  If the iPhone were on Verizon, I probably would have picked one up in December, when I got my Droid.  And if the iPod Touch worked with my Napster subscription (which of course it does not, but my Sonos does) I might have picked on of those instead. That’s three strikes, but Apple’s not out.  I’ve decided I want the iPad.  Why?  Well, to start with, my birthday is March 31st…the iPad comes out on April 3rd, and my wife wanted to know what to get me.  Also, my house is a 7-minute walk from the Apple Store on West 14th Street in Manhattan.  This makes it easy to get my pre-ordered device on launch day, and get home quickly with it.  Oh, and I agreed to write an article for Redmond Magazine, the fee for which will pay for the device…that way the birthday present doesn’t have to be an extravagant expense.  Plus, I’m a contrarian, so I want to buy the one device from Apple that the fanboys have actually panned. Think those are bad reasons? How about this: I want to experience iPhone and iPad development and, although my app will probably never hit the App Store and run on the actual device, I still think owning one will help me develop something better.  i want to see if the slate form factor has good business usage scenarios.  I want to see if Business Intelligence technology on a device like this can work.  Imagine a dashboard on this thing. And, for the consumer experience, I really want a touch device on which I can surf the Web while I’m in the kitchen, or on the couch.  I don’t want the small form factor of my phone, I don’t want to use my TV, and I don’t want a keyboard that will get dirty or in my way. I don’t want to watch movies on it (my TV is good for that), so I don’t care that the iPad has a 4:3 screen.  I don’t want to read books on it, so I don’t care that the display is backlit LCD, rather than eInk. But really what I want is to understand, first hand, why people have such brand loyalty to Apple.  I know the big reasons; I’m not detached from society.  But I want to know the subtle points of what Apple does really well, and also what they do poorly.  And I’d like to know, once and for all, if Microsoft can beat Apple, if Microsoft can think the right way to beat Apple and if Microsoft should  even try to beat Apple. I expect to share my thoughts on these questions, as they develop.

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• Customer Spotlight - CSX: Charles Pack

  - by cwarticki

  A couple of weeks ago, I had the distinct privilege of facilitating a training session with CSX.  CSX is a wonderful customer.  They've been a dedicated Oracle customer for many years. They have quite an extensive Oracle footprint including Server Technologies, Fusion Middleware and E-Business Suite products.  They also utilize Oracle's Solution Support Center offering from Advanced Customer Services, for their Database products. I'm always on the lookout for Oracle gems and I discovered one at CSX. Before my session began, I met with Charles Pack.  In my view, he's an Oracle guru.  Don't take my word for it, just read any of the books he's authored or co-authored and the one soon to be released.  Just looking at his bookshelf, I saw titles going back to Oracle 7 & 8, as well as a Solaris 2.x book.  Remember those?   Anyway, Charles is a technologist and a manager (and wears numerous other hats too).  I had a wonderful time talking with Charles and getting to know him.  What do you consider keys to your personal success?  Inability to quit.  When I decide that I will accomplish something, I will, regardless of the nature of the challenge.  Never quitting means a perpetual drive for change and progress and setting examples for others to follow.  The reason I write OCP books is because I can provide a path for people to improve their knowledge of the product, gain a certification, and reach their professional goals. What do you consider the most important part of your job?  Negotiations.  We all have competing goals, incentives and finite resources, but we should all have the same common goal – progress.  So finding the way for all parties to progress is the most important thing we do. What is the most important part of your relationship with Oracle?  Oracle provides solutions – not just products - that are critical to our business success.  So continuous communication regarding education, services, product roadmaps and shared goals is the most important part of our ongoing relationship. Charles is an Oracle loyalist.  His career has been based on using our products and he's passionate about the products he works with.  You can tell, just by talking with him.  I appreciate Charles and other customers like him.  He's an expert in his field and an Oracle evangelist.  He is an asset to CSX and to their success.  He's an advocate for Oracle and an asset to our customers.  You can also friend and follow Charles on Twitter @charlesapack It was a pleasure meeting you Charles! -Chris Warticki Global Customer Management

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• Oracle Fusion CRM Implementation Bootcamp for EMEA Systems Integrators - Paris July 24-26th

  - by Richard Lefebvre

  To support partner success and increase win potential with Fusion CRM, we are organizing a unique bootcamp on Fusion CRM intended for Oracle EMEA partners on July 24th to 26th. Join us for this outstanding Bootcamp and learn from Oracle Corporation in-depth know-how on Fusion CRM. The official announcement will be forthcoming, yet we wanted you to determine the appropriate candidate to attend this workshop. Further to this we will send the actual invitation to the selected candidate. Due to the limited number of seats, we will be limiting the number of registrations per SI company and will be selecting the participants. If you are interested to have one or more representatives of your company to attend this bootcamp, please send an email to [email protected] by June 18th indicating the name and email address of the participants you would like to nominate, ranked by priority. What will we cover: This Bootcamp presents the fundamental concepts of the Oracle Fusion CRM applications. It introduces you to each functional area of the product, how it is used, and what you need to consider when implementing it for an organization. While we do examine implementation considerations, we do not address the detailed steps of implementation. Instead, we direct you to the relevant resources to learn more. Topics covered: Fusion CRM Introduction Fusion CRM Security Introduction Fusion Functional Setup Manager Introduction Customer Model Introduction Customer Center Introduction Customer Data Management Introduction Marketing & Campaigns Introduction Lead Management Introduction Territory Management Introduction Territory Modeling Introduction with Exercise Opportunity Management Introduction Forecasting Introduction Analytics Introduction CRM For Microsoft Outlook Introduction Customizing with Composers Introduction Roundtable Discussions, and time for hands-on labs (day 2, 3, 4) Next Steps, available resources, ongoing learning path, partner environments, keeping in touch and feedback Bootcamp Goals: Enable a new Fusion CRM implementation team member to: Describe the scope of Oracle Fusion CRM applications Describe the basic security model Describe the customer model Perform common sales and marketing user transactions Access and navigate the Functional Setup Manager Model territories in Fusion CRM using sample business requirements Do necessary planning before implementing the offerings and options Describe the analytics available with the Fusion CRM product Describe the basic page customizations that can be done to meet business requirements Find documentation and other courses to assist in performing setup tasks Expectations: This Bootcamp program should prime the SI organization implementation consultants to attain the basic skills necessary to support a consulting practice in the delivery, scoping, pricing, and planning of your Fusion CRM Implementations. Oracle University will begin to offer additional deep skill training, starting this summer, designed to follow the Introduction Bootcamp. Participants will be expected to participate in labs, exercises, workshops and roundtable discussions with the Oracle Product Managers. Who should attend: This class is designed for your lead CRM Implementation consultants, those who will support your Fusion CRM consulting practice as it grows. These individuals may be members of a centre of excellence, or skills leadership office. The individual who is attending the bootcamp must have prior experience implementing a CRM solution. Intended Audience: Oracle Diamond, Platinum and Gold Level SIs (Top SIs) with specialization in Oracle Applications CRM implementations, with a commitment to achieving Fusion CRM Implementation Specialization. Commitment expressed through an investment in a Center of Excellence/Innovation Center for Fusion CRM Applications. Individuals who will support the implementation practice as it is forming and will deliver Fusion CRM On Premise and Cloud Services implementations. Functional practice leaders, the future Fusion Application Wizards within the SI's organization. This Bootcamp is designed for people who: Will deliver Fusion CRM implementations Have had little or no exposure to Fusion CRM applications Are familiar with at least one other CRM application Have a business analyst level of technical background Prerequisites: Please note, that participants will be asked to take self-service-trainings (video format) and pass the related assessments prior to joining the Bootcamp. Fees: This event is FREE of charge for Oracle partners. When: 24 July – 26 July, 2012 (8:30 - 18:00 each day, including the last day; with recommended but optional evening events on all three days from 18:00 - 20:00 hrs) Where: Paris, France (Location to be defined) Travel: To make your travel hassel free, we kindly suggest you to plan your arrival to Paris on July 23rd and your departure on the 27th. Agenda: The final agenda and registration details will be issued closer to the event date.  

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• Red Gate's on the road in 2012 - Will you catch us?

  - by RedAndTheCommunity

  Annabel Bradford, our Communities and Events Manager, tells all about her experience of our 1st SQL Saturday of the year. The first stop this year was SQL Saturday #104 Colorado Springs, back in early January. I made the trip across from the UK just for this SQL Saturday event, and I'm so glad I did. I picked up Max from Red Gate's Pasadena office and we flew into Colorado Springs airport late on Friday evening to be greeted by freezing temperatures, which was quite a shock after the California sunshine. Rising before the sun, we arrived at Mr Biggs, the venue for the event, in the darkness. It was great to see so many smiling attendees so bright and early on a Saturday morning. Everyone was eager to learn more about SQL Server, and hundreds of people came and chatted with us at the table, saw demos and learnt more about Red Gate tools. The event highlights for the attendees were definitely the unlimited lazer quest, bowling and pool available during the break times. For Max, Grant Fritchey and I on the Red Gate table, the highlights have to be meeting customers and getting the opportunity to meet attendees who'd heard of, but wanted to know more about, Red Gate. We were delighted to hear lots of valuable feedback that we took back to share with the team. As a thank you for sharing insights about their work lives and how they use SQL Server and Red Gate tools, attendees are able to take away Red Gate SQL Server books. We aim to have a range of titles available when we exhibit, so that attendees can choose a book that's going to be most interesting to them, and that they can use as a reference back at the office. Every time I meet a Red Gate user or a member of the SQL community, I'm always overwhelmed by the enthusiasm they have for their industry. Everyone who gives up their time to learn more about their job should be rewarded, and at Red Gate we like to do just that. Red Gate has long supported the SQL community through sponsorship to facilitate user group meetings and community events, but it's only though face-to-face contact that we really get a chance to see the impact of our support. I hope we'll have the chance to see you on the road at some point this year. We'll be at a range of events, including free SQL Saturdays, one day free events 'the Red Gate way', two-day Rallys, and full-week conferences. Next stop is SQL Saturday #109 Silicon Valley on March 3rd where you'll meet Jeff and Arneh, two of our US-based SQL team members. Be sure to ask them any questions you've got about the Red Gate tools, as these guys will be delighted to hear your questions, show you the options, and will make a note of your feedback to send through to the development team. Until the next time. Happy learning! Annabel                         Grant, Max and Annabel at SQL Saturday #104 Colorado Springs

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• PHP and Ruby: how to leverage both? and, is it worth it?

  - by dukeofgaming

  As you might have noticed from the title, this is not a "PHP or Ruby", or a "PHP vs. Ruby" question. This is a question on how to leverage PHP + Ruby in the same business. I myself am a PHP developer, I love the language because of its convenience and I specially love the ecosystem of resources that surround it: Joomla, Drupal, Wordpress, Symfony2, Doctrine2, etc. However, the language itself can be a little disappointing sometimes. OTOH, Ruby looks like a very beautiful language and —from studying it superficially in several aspects— I could say it is leaner than Python as a language per se. However, from what I've seen there is pretty much only RoR making noise, and I don't like RoR so much (mainly because its model layer). As Co-CEO and CTO at my company I'm trying to think outside of the box since I want to start to focus on the human side of technology and see if its sane to use both PHP and Ruby. Here are some random thoughts: Ruby folk seem to be generally better suited programmers than PHP folk (in terms of averages), I know the previous statement is somewhat baloney because very good and well architected PHP can be written, but I'd say the Ruby programmer culture is better than PHP's. The thing about Ruby is that it seems better suited for rapid development, I don't really know if this is only the case for RoR, but I do know that there are certain practices (perhaps not so good) like monkey patching that let business needs be satified quicker. From a marketing point of view (yep, sometimes you need to leverage the marketing BS for the sake of your company) Ruby seems better while PHP carries some stigmas. PHP 5.4 is bringing traits, and that is better/cleaner than mixins. That could really make PHP as lean as Ruby —or more— for certain stuff. Now, concretely, my questions: Would a PHP programmer want to learn Ruby?, I know I do, but conversely, would a Ruby programmer want to learn PHP?. What kinds of projects or situations would be better suited for Ruby that are not suited for PHP?. What is the actual ecosystem of Ruby?, aside from RoR, I have not seen other hyped technologies/frameworks (I've seen RSpec, but I confess being a total noob on what BDD really consists of and its implications). Supposing there are a certain type of projects ideal for Ruby, would there be a moment that its better to move it to PHP?. I know PHP can handle lots of stuff, but I've read that Ruby has its limitations when scaling (or is that RoR?, or is that baloney for both?). Finally and most importantly, would it be sane to maintain projects in two languages?, or is that just stupid. As I said, it looks like Ruby is leaner on the short term and that can make a project happen and succeed, but I'm not so sure about that on the long run. I'm looking for insights mainly from people that know well the strengths and weaknesses of the languages —preferably both of them— and Ruby's ecosystem in real practice, meaning: frameworks and applications like the ones I quoted from PHP's ecosystem. Best regards and thanks for your time.

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• top Tweets SOA Partner Community &ndash; June 2012

  - by JuergenKress

  Send your tweets @soacommunity #soacommunity and follow us at http://twitter.com/soacommunity Simone Geib Contact me directly for ideas how to improve http://bit.ly/advancedsoasuite and additional posts, presentations, white papers, #soasuite SOA CommunitySOA Community Newsletter May 2012 https://soacommunity.wordpress.com /2012/05/28/soa-community-newsletter-may-2012/ #soacommunity Simone Geib #soasuite advanced OTN page has become too cluttered. Broke it into separate pages to start with. http://bit.ly/advancedsoasuite SOA CommunitySOA Management with Enterprise Manager Cloud Control 12c and Business Transaction Management 12c Demo https://soacommunity.wordpress.com /2012/05/21/soa-management-with-enterprise-manager-cloud-control-12c-and-business-transaction-management-12c-demo/ #soacommunity OracleBlogs June Webcast: SOA Gateway Implementation and Troubleshooting (2 sessions) http://ow.ly/1kbRFA OTNArchBeatEvery cloud needs an SOA lining: analyst | @JoeMcKendrick http://zd.net/KTgMHk ServiceTechSymposium New session just posted to calendar: "NoSQL for Data Services, Data Virtualization & Big Data" by Guido Schmutz, Trivadis AG ://ow.ly/bjjOe OTNArchBeat?Every cloud needs an SOA lining: analyst | @JoeMcKendrick http://zd.net/KTgMHk Debra Lilley looks good - real proof people are using the apps ! RT @fteter:Very cool Fusion Applications Help site: http://bit.ly/L3nvOR #FusionApps OTNArchBeat How to Set JVM Parameters in Oracle SOA 11G | Francis Ip http://bit.ly/JBDYPj demed"rapid proliferation of cloud computing will drive convergence of SOA and cloud paradigms" http://ovum.com/2012/05/18/soa-paves-the-way-for-cloud/ SOA Community Sending out invitations to our advanced Fusion Middleware Summer Camps! Want to learn more register for the community http://www.oracle.com/goto/emea/soa SOA Community Middleware Oracle Excellence Awards 2012 - HAPPY NEW YEAR! https://soacommunity.wordpress.com/ 2012/05/31/middleware-oracle-excellence-awards-2012 happy-new-year/ #soacommunity #opn #opnaward #specialization #oracle Simone Geib #oraclesoa performance tuning resources. All in one: docs, blogs, WPs, ppts: http://bit.ly/soa_resources OracleBlogs Middleware Oracle Excellence Awards 2012 - HAPPY NEW YEAR! http://ow.ly/1k9ri0 ServiceTechSymposiumNew session just posted to Symposium calendar: "Service Modeling & BPM Business Value Patterns" by Jürgen Kress, Oracle http://www.servicetechsymposium.com/ agenda2012.php #service_modeling_and_bpm _business_value_patterns SOA Community Happy New Year #soacommunity thanks for the business! Time for a drink ;-) http://pic.twitter.com/zkK08KWB Jan van ZoggelUsing execute-sql() function for Name-Value pair lookups in Oracle Service Bus http://wp.me/p1H430-jZ SOA Community Middleware Oracle Excellence Awards 2012&ndash;HAPPY NEW YEAR! http://wp.me/p10C8u-q4 orclateamsoa A-Team Blog #ateam: BPM 11g Deployment & Instance Migration - I have seen a number of request lately asking how to http://ow.ly/1jZ0h8 OTNArchBeat Who should ‘own’ the Enterprise Architecture? | Michael Glas http://bit.ly/K0ge0Q Oracle UPK & Tutor TOMORROW! (June 23rd) - UPK Professional Webinar at Noon ET: Discover why user adoption is a key factor for the http://bit.ly/LjZjdx Sabine Leitner Finance Event im Design-Hotel beim Barbeque: 21. Juni FRA mit Kunden SV Informatik, Schufa, LBBW http://bit.ly/JtwE3v #Oracle @itevent OracleEnterpriseMgr SOA Management with Enterprise Manager Cloud Control 12c and Business Transaction Management 12c Demo http://ow.ly/b3WP1 #em12c ServiceTechSymposium New session just posted to Symposium calendar: "Elastic SOA in the Cloud" by Steve Millidge, C2B2 Consulting http://www.servicetechsymposium.com /agenda2012.php #elastic_soa_in_the_cloud OTNArchBeat Securing Heterogeneous Systems Using Oracle Web Services Manager by @rluttikhuizen & Jens Peters http://bit.ly/KjShFi Oracleteamsoa A-Team Blog #ateam: How to Set JVM Parameters in Oracle SOA 11G http://ow.ly/1k2cnl SOA Community Oracle Service Registry in an automated (Maven) SOA/BPM build http://redstack.wordpress.com /2012/05/22/using-oracle-service-registry-in-an-automated-maven-soabpm-build/ #soacommunity #redstack #soa #osr #opn SOA CommunityHigh demand for advanced Fusion Middleware Summer Camps! Want to learn more register for the #soacommunity http://www.oracle.com/goto/emea/soa OracleBlogs? How to Set JVM Parameters in Oracle SOA 11G http://ow.ly/1k1UTv SOA Community top Tweets SOA Partner Community &ndash; May 2012 http://wp.me/p10C8u-pP ServiceTechSymposium New session just posted to Symposium calendar: "SOA Governance at EDP: A Global Energy Company" by Manuel Rosa, Link http://www.servicetechsymposium.com/ agenda2012.php #soa_governance_at_edp For regular information on Oracle SOA Suite become a member in the SOA Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Technorati Tags: soacommunity,twitter,Oracle,SOA Community,Jürgen Kress,OPN,SOA,BPM

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• Acr.ExtDirect &ndash; Part 1 &ndash; Method Resolvers

  - by Allan Ritchie

  One of the most important things of any open source libraries in my opinion is to be as open as possible while avoiding having your library become invasive to your code/business model design.  I personally could never stand marking my business and/or data access code with attributes everywhere.  XML also isn’t really a fav with too many people these days since it comes with a startup performance hit and requires runtime compiling.  I find that there is a whole ton of communication libraries out there currently requiring this (ie. WCF, RIA, etc).  Even though Acr.ExtDirect comes with its own set of attributes, you can piggy-back the [ServiceContract] & [OperationContract] attributes from WCF if you choose.  It goes beyond that though, there are 2 others “out-of-the-box” implementations – Convention based & XML Configuration.    Convention – I don’t actually recommend using this one since it opens up all of your public instance methods to remote execution calls. XML Configuration – This isn’t so bad but requires you enter all of your methods and there operation types into the Castle XML configuration & as I said earlier, XML isn’t the fav these days.   So what are your options if you don’t like attributes, convention, or XML Configuration?  Well, Acr.ExtDirect has its own extension base to give the API a list of methods and components to make available for remote execution.  1: public interface IDirectMethodResolver { 2:   3: bool IsServiceType(ComponentModel model, Type type); 4: string GetNamespace(ComponentModel model); 5: string[] GetDirectMethodNames(ComponentModel model); 6: DirectMethodType GetMethodType(ComponentModel model, MethodInfo method); 7: }   Now to implement our own method resolver:   1: public class TestResolver : IDirectMethodResolver { 2:   3: #region IDirectMethodResolver Members 4:   5: /// <summary> 6: /// Determine if you are calling a service 7: /// </summary> 8: /// <param name="model"></param> 9: /// <param name="type"></param> 10: /// <returns></returns> 11: public bool IsServiceType(ComponentModel model, Type type) { 12: return (type.Namespace == "MyBLL.Data"); 13: } 14:   15: /// <summary> 16: /// Return the calling name for the client side 17: /// </summary> 18: /// <param name="model"></param> 19: /// <returns></returns> 20: public string GetNamespace(ComponentModel model) { 21: return model.Name; 22: } 23:   24: public string[] GetDirectMethodNames(ComponentModel model) { 25: switch (model.Name) { 26: case "Products" : 27: return new [] { 28: "GetProducts", 29: "LoadProduct", 30: "Save", 31: "Update" 32: }; 33:   34: case "Categories" : 35: return new [] { 36: "GetProducts" 37: }; 38:   39: default : 40: throw new ArgumentException("Invalid type"); 41: } 42: } 43:   44: public DirectMethodType GetMethodType(ComponentModel model, MethodInfo method) { 45: if (method.Name.StartsWith("Save") || method.Name.StartsWith("Update")) 46: return DirectMethodType.FormSubmit; 47: 48: else if (method.Name.StartsWith("Load")) 49: return DirectMethodType.FormLoad; 50:   51: else 52: return DirectMethodType.Direct; 53: } 54:   55: #endregion 56: }   And there you have it, your own custom method resolver.  Pretty easy and pretty open ended!

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• Exposed: Fake Social Marketing

  - by Mike Stiles

  Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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• Big Data – Basics of Big Data Analytics – Day 18 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the various components in Big Data Story. In this article we will understand what are the various analytics tasks we try to achieve with the Big Data and the list of the important tools in Big Data Story. When you have plenty of the data around you what is the first thing which comes to your mind? “What do all these data means?” Exactly – the same thought comes to my mind as well. I always wanted to know what all the data means and what meaningful information I can receive out of it. Most of the Big Data projects are built to retrieve various intelligence all this data contains within it. Let us take example of Facebook. When I look at my friends list of Facebook, I always want to ask many questions such as - On which date my maximum friends have a birthday? What is the most favorite film of my most of the friends so I can talk about it and engage them? What is the most liked placed to travel my friends? Which is the most disliked cousin for my friends in India and USA so when they travel, I do not take them there. There are many more questions I can think of. This illustrates that how important it is to have analysis of Big Data. Here are few of the kind of analysis listed which you can use with Big Data. Slicing and Dicing: This means breaking down your data into smaller set and understanding them one set at a time. This also helps to present various information in a variety of different user digestible ways. For example if you have data related to movies, you can use different slide and dice data in various formats like actors, movie length etc. Real Time Monitoring: This is very crucial in social media when there are any events happening and you wanted to measure the impact at the time when the event is happening. For example, if you are using twitter when there is a football match, you can watch what fans are talking about football match on twitter when the event is happening. Anomaly Predication and Modeling: If the business is running normal it is alright but if there are signs of trouble, everyone wants to know them early on the hand. Big Data analysis of various patterns can be very much helpful to predict future. Though it may not be always accurate but certain hints and signals can be very helpful. For example, lots of data can help conclude that if there is lots of rain it can increase the sell of umbrella. Text and Unstructured Data Analysis: unstructured data are now getting norm in the new world and they are a big part of the Big Data revolution. It is very important that we Extract, Transform and Load the unstructured data and make meaningful data out of it. For example, analysis of lots of images, one can predict that people like to use certain colors in certain months in their cloths. Big Data Analytics Solutions There are many different Big Data Analystics Solutions out in the market. It is impossible to list all of them so I will list a few of them over here. Tableau – This has to be one of the most popular visualization tools out in the big data market. SAS – A high performance analytics and infrastructure company IBM and Oracle – They have a range of tools for Big Data Analysis Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Data Scientist. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Visual Studio Little Wonders: Quick Launch / Quick Access

  - by James Michael Hare

  Once again, in this series of posts I look at features of Visual Studio that may seem trivial, but can help improve your efficiency as a developer. The index of all my past little wonders posts can be found here. Well, my friends, this post will be a bit short because I’m in the middle of a bit of a move at the moment.  But, that said, I didn’t want to let the blog go completely silent this week, so I decided to add another Little Wonder to the list for the Visual Studio IDE. How often have you wanted to change an option or execute a command in Visual Studio, but can’t remember where the darn thing is in the menu, settings, etc.?  If so, Quick Launch in VS2012 (or Quick Access in VS2010 with the Productivity Power Tools extension) is just for you! Quick Launch / Quick Access – find a command or option quickly For those of you using Visual Studio 2012, Quick Launch is built right into the IDE at the top of the title bar, near the minimize, maximize, and close buttons: But do not despair if you are using Visual Studio 2010, you can get Quick Access from the Productivity Power Tools extension.  To do this, you can go to the extension manager: And then go to the gallery and search for Productivity Power Tools and install it.  If you don’t have VS2012 yet, then the Productivity Power Tools is the next best thing.  This extension updates VS2010 with features such as Quick Access, the Solution Navigator, searchable Add Reference Dialog, better tab wells, etc.  I highly recommend it! But back to the topic at hand!  In VS2012 Quick Launch is built into the IDE and can be accessed by clicking in the Quick Launch area of the title bar, or by pressing CTRL+Q.  If you have VS2010 with the PPT installed, though, it is called Quick Access and is accessible through View –> Quick Access: Regardless of which IDE you are using, the feature behaves mostly the same.  It allows you to search all of Visual Studio’s commands and options for a particular topic.  For example, let’s say you want to change from tabs to tabs expanded to spaces, but don’t remember where that option is buried.  You can bring up Quick Launch / Quick Access and type in “tabs”: And it brings up a list of all options on tabs, you can then choose the one appropriate to you and click on it and it will take you right there! A lot easier than diving through the options tree to find what you are looking for!  It also works on menu commands, for example if you can’t remember how to open the Output window: It shows you the menu items that will get you to the Output window, and (if applicable) the keyboard shortcuts.  Again, clicking on one of these will perform the action for you as well. There are also some tasks you can perform directly from Quick Launch / Quick Access.  For example, perhaps you are one of those people who like to have the line numbers in your editor (I do), so let’s bring up Quick Launch / Quick Access and type “line numbers”: And let’s select Turn Line Numbers On, and now our editor looks like: And Voila!  We have line numbers in VS2010.  You can do this in VS2012 too, but it takes you to the option settings instead of directly turning them off and on.  There are bound to be differences between the way the two editors organize settings and commands, but you get the point. So, as you can see, the Quick Launch / Quick Access feature in Visual Studio makes it easy to jump right to the options, commands, or tasks you are interested in without all the digging. Summary An IDE as powerful as Visual Studio has so many options and commands that it can be confusing to remember how to find and invoke them.  Quick Launch (Quick Access in VS2010 with Productivity Power Tools extension) is a quick and handy way to jump to any of these options, commands, or tasks quickly without having to remember in what menu or screen they are buried!  Technorati Tags: C#,CSharp,.NET,Little Wonders,Visual Studio,Quick Access,Quick Launch

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• Project structure: where to put business logic

  - by Mister Smith

  First of all, I'm not asking where does business logic belong. This has been asked before and most answers I've read agree in that it belongs in the model: Where to put business logic in MVC design? How much business logic should be allowed to exist in the controller layer? How accurate is "Business logic should be in a service, not in a model"? Why put the business logic in the model? What happens when I have multiple types of storage? However people disagree in the way this logic should be distributed across classes. There seem to exist three major currents of thought: Fat model with business logic inside entity classes. Anemic model and business logic in "Service" classes. It depends. I find all of them problematic. The first option is what most Fowlerites stick to. The problem with a fat model is that sometimes a business logic funtion is not only related to a class, and instead uses a bunch of other classes. If, for example, we are developing a web store, there should be a function that calcs an order's total. We could think of putting this function inside the Order class, but what actually happens is that the logic needs to use different classes, not only data contained in the Order class, but also in the User class, the Session class, and maybe the Tax class, Country class, or Giftcard, Payment, etc. Some of these classes could be composed inside the Order class, but some others not. Sorry if the example is not very good, but I hope you understand what I mean. Putting such a function inside the Order class would break the single responsibility principle, adding unnecesary dependences. The business logic would be scattered across entity classes, making it hard to find. The second option is the one I usually follow, but after many projects I'm still in doubt about how to name the class or classes holding the business logic. In my company we usually develop apps with offline capabilities. The user is able to perform entire transactions offline, so all validation and business rules should be implemented in the client, and then there's usually a background thread that syncs with the server. So we usually have the following classes/packages in every project: Data model (DTOs) Data Access Layer (Persistence) Web Services layer (Usually one class per WS, and one method per WS method). Now for the business logic, what is the standard approach? A single class holding all the logic? Multiple classes? (if so, what criteria is used to distribute the logic across them?). And how should we name them? FooManager? FooService? (I know the last one is common, but in our case it is bad naming because the WS layer usually has classes named FooWebService). The third option is probably the right one, but it is also devoid of any useful info. To sum up: I don't like the first approach, but I accept that I might have been unable to fully understand the Zen of it. So if you advocate for fat models as the only and universal solution you are welcome to post links explaining how to do it the right way. I'd like to know what is the standard design and naming conventions for the second approach in OO languages. Class names and package structure, in particular. It would also be helpful too if you could include links to Open Source projects showing how it is done. Thanks in advance.

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• Using GMail's SMTP and IMAP servers in Notification Mailer

  - by Saroja Kandepuneni

  Overview GMail offers free, reliable, popular SMTP and IMAP services, because of which many people are interested to use it. GMail can be used when there are no in-house SMTP/IMAP servers for testing or debugging purposes. This blog explains how to install GMail SSL certificate in Concurrent Tier, testing the connection using a standalone program, running Mailer diagnostics and configuring GMail IMAP and SMTP servers for Workflow Notification Mailer Inbound and Outbound connections. GMail servers configuration SMTP server Host Name  smtp.gmail.com SSL Port  465 TLS/SSL required  Yes User Name  Your full email address (including @gmail.com or @your_domain.com) Password  Your gmail passwor  IMAP server  Host Name imap.gmail.com  SSL Port 993 TLS/SSL Required Yes  User Name  Your full email address (including @gmail.com or @your_domain.com)  Password Your gmail password GMail SSL Certificate Installation The following is the procedure to install the GMail SSL certificate Copy the below GMail SSL certificate to a file eg: gmail.cer -----BEGIN CERTIFICATE-----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-----END CERTIFICATE----- Install the SSL certificate into the default JRE location or any other location using below command Installing into a dfeault JRE location in EBS instance         # keytool -import -trustcacerts -keystore $AF_JRE_TOP/lib/security/cacerts  -storepass changeit -alias gmail-lnx_chainnedcert -file gmail.cer Install into a custom location         # keytool -import -trustcacerts -keystore <customLocation>  -storepass changeit -alias gmail-lnx_chainnedcert -file gmail.cer       <customLocation> -- directory in instance where the certificate need to be installed After running the above command you can see the following response         Trust this certificate? [no]:  yes        Certificate was added to keystore Running Mailer Command Line Diagnostics Run Mailer command line diagnostics from conccurrent tier where Mailer is running, to check the IMAP connection using the below command $AFJVAPRG -classpath $AF_CLASSPATH -Dprotocol=imap -Ddbcfile=$FND_SECURE/$TWO_TASK.dbc -Dserver=imap.gmail.com -Dport=993 -Dssl=Y -Dtruststore=$AF_JRE_TOP/lib/security/cacerts -Daccount=<gmail username> -Dpassword=<password> -Dconnect_timeout=120 -Ddebug=Y -Dlogfile=GmailImapTest.log -DdebugMailSession=Y oracle.apps.fnd.wf.mailer.Mailer Run Mailer command line diagnostics from concurrent tier where Mailer is running, to check the SMTP connection using the below command   $AFJVAPRG -classpath $AF_CLASSPATH -Dprotocol=smtp -Ddbcfile=$FND_SECURE/$TWO_TASK.dbc -Dserver=smtp.gmail.com -Dport=465 -Dssl=Y -Dtruststore=$AF_JRE_TOP/lib/security/cacerts -Daccount=<gmail username> -Dpassword=<password> -Dconnect_timeout=120 -Ddebug=Y -Dlogfile=GmailSmtpTest.log -DdebugMailSession=Y oracle.apps.fnd.wf.mailer.Mailer Standalone program to verify the IMAP connection Run the below standalone program from the concurrent tier node where Mailer is running to verify the connection with GMail IMAP server. It connects to the Gmail IMAP server with the given GMail user name and password and lists all the folders that exist in that account. If the Gmail IMAP server is not working for the  Mailer check whether the PROCESSED and DISCARD folders exist for the GMail account, if not create manually by logging into GMail account.Sample program to test GMail IMAP connection  The standalone program can be run as below  $java GmailIMAPTest GmailUsername GMailUserPassword            Standalone program to verify the SMTP connection Run the below standalone program from the concurrent tier node where Mailer is running to verify the connection with GMail SMTP server. It connects to the GMail SMTP server by authenticating with the given user name and password  and sends a test email message to the give recipient user email address. Sample program to test GMail SMTP connection The standalone program can be run as below  $java GmailSMTPTest GmailUsername gMailPassword recipientEmailAddress    Warnings As gmail.com is an external domain, the Mailer concurrent tier should allow the connection with GMail server Please keep in mind when using it for corporate facilities, that the e-mail data would be stored outside the corporate network

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• AdventureWorks2012 now available for all on SQL Azure

  - by jamiet

  Three days ago I tweeted this: Idea. MSFT could host read-only copies of all the [AdventureWorks] DBs up on #sqlazure for the SQL community to use. RT if agree #sqlfamily — Jamie Thomson (@jamiet) March 24, 2012 Evidently I wasn't the only one that thought this was a good idea because as you can see from the screenshot that tweet has, so far, been retweeted more than fifty times. Clearly there is a desire to see the AdventureWorks databases made available for the community to noodle around on so I am pleased to announce that as of today you can do just that - [AdventureWorks2012] now resides on SQL Azure and is available for anyone, absolutely anyone, to connect to and use* for their own means. *By use I mean "issue some SELECT statements". You don't have permission to issue INSERTs, UPDATEs, DELETEs or EXECUTEs I'm afraid - if you want to do that then you can get the bits and host it yourself. This database is free for you to use but SQL Azure is of course not free so before I give you the credentials please lend me your ears eyes for a short while longer. AdventureWorks on Azure is being provided for the SQL Server community to use and so I am hoping that that same community will rally around to support this effort by making a voluntary donation to support the upkeep which, going on current pricing, is going to be $119.88 per year. If you would like to contribute to keep AdventureWorks on Azure up and running for that full year please donate via PayPal to [email protected]: Any amount, no matter how small, will help. If those 50+ people that retweeted me beforehand all contributed $2 then that would just about be enough to keep this up for a year. If the community contributes more that we need then there are a number of additional things that could be done: Host additional databases (Northwind anyone??) Host in more datacentres (this first one is in Western Europe) Make a charitable donation That last one, a charitable donation, is something I would really like to do. The SQL Community have proved before that they can make a significant contribution to charitable orgnisations through purchasing the SQL Server MVP Deep Dives book and I harbour hopes that AdventureWorks on Azure can continue in that vein. So please, if you think AdventureWorks on Azure is something that is worth supporting please make a contribution. OK, with the prickly subject of begging for cash out of the way let me share the details that you need to connect to [AdventureWorks2012] on SQL Azure: Server mhknbn2kdz.database.windows.net  Database AdventureWorks2012 User sqlfamily Password sqlf@m1ly That user sqlfamily has all the permissions required to enable you to query away to your heart's content. Here is the code that I used to set it up: CREATE USER sqlfamily FOR LOGIN sqlfamily;CREATE ROLE sqlfamilyrole;EXEC sp_addrolemember 'sqlfamilyrole','sqlfamily';GRANT VIEW DEFINITION ON Database::AdventureWorks2012 TO sqlfamilyrole;GRANT VIEW DATABASE STATE ON Database::AdventureWorks2012 TO sqlfamilyrole;GRANT SHOWPLAN TO sqlfamilyrole;EXEC sp_addrolemember 'db_datareader','sqlfamilyrole'; You can connect to the database using SQL Server Management Studio (instructions to do that are provided at Walkthrough: Connecting to SQL Azure via the SSMS) or you can use the web interface at https://mhknbn2kdz.database.windows.net: Lastly, just for a bit of fun I created a table up there called [dbo].[SqlFamily] into which you can leave a small calling card. Simply execute the following SQL statement (changing the values of course): INSERT [dbo].[SqlFamily]([Name],[Message],[TwitterHandle],[BlogURI])VALUES ('Your name here','Some Message','your twitter handle (optional)','Blog URI (optional)'); [Id] is an IDENTITY field and there is a default constraint on [DT] hence there is no need to supply a value for those. Note that you only have INSERT permissions, not UPDATE or DELETE so make sure you get it right first time! Any offensive or distasteful remarks will of course be deleted :) Thank you for reading this far and have fun using AdventureWorks on Azure. I hope it proves to be useful for some of you. @jamiet AdventureWorks on Azure - Provided by the SQL Server community, for the SQL Server community!

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• Get Across The Table & Share Your Story By Megha Kapil !!!

  - by Nadiya

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 I am sure many of you are presently sitting across the table facing an industry expert to prove your mettle. Generally when you think of an interview; first image is of someone firing you with questions & you trying to hit all the shots right. We make an interview look like a court room where you are a victim & being prosecuted to apply for job: Why have you applied for this job, why do you think you are fit for this role, tell me your strengths, tell me your weaknesses, How, When Where, What..?   Interview is a process of knowing a candidate & his/her fitment in the system for interviewer; where as for interviewee its understanding the organization & his/her role. We have made this process of interview synonym to Q&A session. However, as a matter of fact the best scenario is when an interviewee initiates a conversation; which seldom happens. Why don’t we look at our Interview as a meeting to discover a prospect of lifetime, a process to showcase best of our skills, an opportunity to learn while exchanging meaningful dialogue with experts from industry?  We all get inspired when we get to know somebody’s achievements. We like to listen to interesting life stories of people which are positive & motivating. Do you have a story? Everyone does… It’s only about realizing & putting it together. If you want to win the game then the only trick is to “Drive the Conversation”. Tell the interviewer your story; mind you “An Interesting Story”. It’s a non frictional story where you are the “Hero/ Heroine” & you display your strengths to the best. Your story has to be fabricated with hard facts, incidences, experiences & exposures that fits the role you are interested to be in. Story of your success, that describes your knowledge & awareness about the latest trends in industry; solutions which reflect your logical approach towards problem solving. A story which exhibits clarity of your thoughts & ambition; demonstrates your enthusiasm, willingness to learn & passion. Preparation gives you confidence & genuine preparation never goes unnoticed. Organizations look for distinctive individuals; so don’t try to be someone else. Know yourself; be what you are, articulate your characteristics & craft your Unique Story Right Now!! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Java in Flux: Utopia or Deuteranopia?

  - by Tori Wieldt

  What a difference a year makes, indeed. Steve Harris, Senior VP, App Server Dev, Oracle and Adam Messinger, VP, Fusion Middleware Group, Oracle presented an informative keynote at the TheServerSide Java Symposium today. With a title "Java in Flux: Utopia or Deuteranopia?" you know things are going to be interesting (see Aeon Flux if you don't get the title reference).What a YearThey started with a little background, explaining that the reactions to Oracle's acquisition of Sun (and therefore Java) one year ago varied greatly, from "Freak Out!" to "Don't Panic." From the Oracle perspective, being the steward of and key contributor to Java requires a lot of sausage making.  They admitted to Oracle's fair share of Homer Simpson-esque "D'oh" moments in the past year, which was complicated by Oracle's communication style.   "Oracle has a tradition has a saying a few things and sticking by then, in contrast to Sun who was much more open," Adam explained. "We laid out the Java roadmap and are executing on it, and we hope that speaks to our commitment."Java SEAdam talked about having a long term perspective on the Java language (20+ years), letting ideas mature in more experimental languages, then bringing them into Java. Current priorities include: JVM convergence (getting the best features of JRockit into Hotspot); support of parallel/multi-core programming, and of course, all the improvements in JDK7. The JDK7 Developer Preview is underway (please download now and report bugs!). The Oracle development team is also working on Lambda and modularity (Jigsaw) for SE 8. Less certain, but also under discussion are improvements for Java SE 9. Adam is thinking of it as a "back to basics" release. He mentioned reworking JNI, improving data integration and improved device support.Java EE To provide context about Java EE, Steve said Java EE was great at getting businesses on the internet. The success of Java EE resulted in an incredible expansion of the middleware marketplace for developers and vendors.  But with success, came more. Java EE kept piling on capabilities, but that created excess baggage.  Doing simple things was no longer so simple. That's where Java community is so valuable: "When Java EE was too complex and heavyweight, many people were happy to tell us what we were doing wrong and popularize solutions," Steve explained. Because of that feedback, the Java EE teams focused on making things simple again: POJOs and annotations, and leveraging changes in Java SE.  Steve said that "innovation doesn't happen in expert groups, it happens on the ground where developers are solving problems," and platform stewards need to pay attention and take advantage of changes that are taking place.Enter the Cloud "Developers are restless, they want cloud functionality from their own IT dept" Steve explained. With the cloud, the scope of problem has expanded to include the data center itself, with multiple tenants. To move forward, existing APIs in Java EE need to be updated to be tenant-aware, service-enabled, and EE needs to support various styles of deployment. The goal is to get all that done in Java EE 8.Adam questioned Steve about timing and schedule. "Yes, the schedule is aggressive, but it'll work" Steve said. Then Adam asked about modularization. If Java SE 8 comes out at the end of 2012, when can Java EE deliver modularization? Steve suggested that key stakeholders can come with up some pre-SE 8 agreement on how to expose the metadata about modules. He then alluded to Mark Reinhold and John Duimovich's keynote at EclipseCON next week. Stay tuned.Evil Master PlanIn conclusion, Adam finally admitted to Oracle's Evil Master Plan: 1) Invest in and improve Java SE and EE 2) Collaborate with the community 3) Broaden the marketplace for Java development. Bwaaaaaaaaahahaha! <rubs hands together>Key LinksJDK7 Developer Preview  http://jdk7.java.net/preview/Oracle Technology Network http://www.oracle.com/technetwork/java/index.htmlTheServerSide Java Symposium  http://javasymposium.techtarget.com/"Utopia or Deuteranopia?" http://en.wikipedia.org/wiki/Aeon_Flux

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• Welcome to the Oracle Retail International Blog

  - by sarah.taylor(at)oracle.com

  Welcome to the first post of the new Oracle Retail International Blog. Retail is an international business and today's successful retailers view themselves in the context of a global market. A niche fashion business in Tokyo will learn marketing strategies from the luxury brands of Milan, an independent grocer in Oslo will source the same global brands as a supermarket in Oklahoma, and every retailer in the world will measure their multi-channel operation against the international e-commerce giant Amazon.  Why? Because today's customer is a global customer with unparalleled expectations on choice, price and service. Today's consumers have access to more information on retail than ever before. Technology allows people to shop from their home, their office or from the phone in their pocket, wherever they are and at whatever time suits them. Customers are using the web to search for products and promotions. They are also using the web to develop their voice in commenting on products and services that have delighted or disappointed. In an information rich industry, this customer element creates a new world of data. The best retailers are developing eagle eyes for reading customer activity and turning it into profitable decisions. Ultimately, whether you choose to compete or shop on price, service, product innovation, excellent operations or all of the above - the international world of retail has become an inspiration for all - retailer and consumer alike.  Retail as an industry is growing and diversifying at a faster rate than ever before. Yet it is still the customer who picks the winners and the losers on the retail field. Economic circumstances transform the rules, but it is still the customer who dictates the game, the pace, the price, and the perception of the brand. Wise retailers never rest on their laurels. They are always shopping for ideas on how to improve and differentiate the offer at every touch point to meet the customer's needs better than anyone else and to gain each customer's loyalty at a time when loyalty can be cheap. With this blog, I hope that we might provide a hub for discussion around what unifies retail and how technology supports both the retailer and customer experience. Despite the competitive nature of this market, we hope that this will provide an opportunity to share experiences and lessons learnt with a view that knowledge can only help this industry to grow and develop. At Oracle we've been supporting retailers for many years. Many of us have worked within retail organisations all over the world, myself included. With this in mind, I don't feel it is too bold a statement to say that Oracle understands retail. We wouldn't be so heavily integrated in some of the biggest and most well-known names in retail if we didn't. With this blog, we intend to create a community of international retailers that can exchange ideas and experiences, debate collective challenges and drive a better understanding of this continually evolving industry. Events such as the World Retail Congress and NRF's Big Show bring enormous value to the retail industry providing platforms for discussion and learning but they happen once a year. We wanted to create a platform for discussion on a different level and that like retail, is always on. We hope not only to bring commitment to being not only the infrastructure that brings all of their systems together within a retail business, but an infrastructure that supports the industry internationally to grow and flourish through creating a platform for networking, discussion, creativity, vision and strategy. Please feel free to ask questions or comment using the comments functionality.  You might also want to visit our other Oracle Retail social media sites: Facebook - http://www.facebook.com/oracleretail YouTube - http://www.youtube.com/user/oracleretail Twitter - http://twitter.com/#!/oracleretailInsight-Driven Retailing Blog - http://blogs.oracle.com/retail/

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• Top 10 Linked Blogs of 2010

  - by Bill Graziano

  Each week I send out a SQL Server newsletter and include links to interesting blog posts.  I’ve linked to over 500 blog posts so far in 2010.  Late last year I started storing those links in a database so I could do a little reporting.  I tend to link to posts related to the OLTP engine.  I also try to link to the individual blogger in the group blogs.  Unfortunately that wasn’t possible for the SQLCAT and CSS blogs.  I also have a real weakness for posts related to PASS. These are the top 10 blogs that I linked to during the year ordered by the number of posts I linked to. Paul Randal – Paul writes extensively on the internals of the relational engine.  Lots of great posts around transactions, transaction log, disaster recovery, corruption, indexes and DBCC.  I also linked to many of his SQL Server myths posts. Glenn Berry – Glenn writes very interesting posts on how hardware affects SQL Server.  I especially like his posts on the various CPU platforms.  These aren’t necessarily topics that I’m searching for but I really enjoy reading them. The SQLCAT Team – This Microsoft team focuses on the largest and most interesting SQL Server installations.  The regularly publish white papers and best practices. SQL Server CSS Team – These are the top engineers from the Microsoft Customer Service and Support group.  These are the folks you finally talk to after your case has been escalated about 20 times.  They write about the interesting problems they find. Brent Ozar – The posts I linked to mostly focused on the relational engine: CPU, NUMA, SSD drives, performance monitoring, etc.  But Brent writes about a real variety of topics including blogging, social networking, speaking, the MCM, SQL Azure and anything else that seems to strike his fancy.  His posts are always well written and though provoking. Jeremiah Peschka – A number of Jeremiah’s posts weren’t about SQL Server.  He’s very active in the “NoSQL” area and I linked to a number of those posts.  I think it’s important for people to know what other technologies are out there. Brad McGehee – Brad writes about being a DBA including maintenance plans, DBA checklists, compression and audit. Thomas LaRock – I linked to a variety of posts from PBM to networking to 24 Hours of PASS to TDE.  Just a real variety of topics.  Tom always writes with an interesting style usually mixing in a movie theme and/or bacon. Aaron Bertrand – Many of my links this year were Denali features.  He also had a great series on bad habits to kick. Michael J. Swart – This last one surprised me.  There are some well known SQL Server bloggers below Michael on this list.  I linked to posts on indexes, hierarchies, transactions and I/O performance and a variety of other engine related posts.  All are interesting and well thought out.  Many of his non-SQL posts are also very good.  He seems to have an interest in puzzles and other brain teasers.  Michael, I won’t be surprised again!

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• SQL SERVER – Clustered Index and Primary Key – Contest Win Joes 2 Pros Combo (USD 198) – Day 3 of 5

  - by pinaldave

  August 2011 we ran a contest where every day we give away one book for an entire month. The contest had extreme success. Lots of people participated and lots of give away. I have received lots of questions if we are doing something similar this month. Absolutely, instead of running a contest a month long we are doing something more interesting. We are giving away USD 198 worth gift every day for this week. We are giving away Joes 2 Pros 5 Volumes (BOOK) SQL 2008 Development Certification Training Kit every day. One copy in India and One in USA. Total 2 of the giveaway (worth USD 198). All the gifts are sponsored from the Koenig Training Solution and Joes 2 Pros. The books are available here Amazon | Flipkart | Indiaplaza How to Win: Read the Question Read the Hints Answer the Quiz in Contact Form in following format Question Answer Name of the country (The contest is open for USA and India residents only) 2 Winners will be randomly selected announced on August 20th. Question of the Day: Which of the following datatype is usually NOT the best choice for Primary Key and Clustered Index? a) INT b) BIGINT c) GUID d) SMALLINT Query Hints: BIG HINT POST The clustered index is the placement order of a table’s records in memory pages. When you insert new records, then each record will be inserted into the memory page in the order it belongs. In the figure below we see another new record (Major Disarray) being inserted, in sequence, between Jonny and Rick. Since there is no room in this memory page, some records will need to shift around. The page split occurs when Irenes’ record moves to the second page. Page splits are considered very bad for performance, and there are a number of techniques to reduce, or even eliminate, the risk of page splits. You can create a clustered index on the table on any field you choose. Sometime SQL will create a clustered index for you. Often times the field having the Primary Key makes a great candidate for the clustered index. Additional Hints: I have previously discussed various concepts from SQL Server Joes 2 Pros Volume 3. SQL Joes 2 Pros Development Series – All about SQL Statistics SQL Joes 2 Pros Development Series – Introduction to Page Split SQL Joes 2 Pros Development Series – The Clustered Index – Simple Understanding SQL Joes 2 Pros Development Series – Geography Data Type – Calculating Distance Between Two Points on the Earth SQL Joes 2 Pros Development Series – Sparse Data and Space Used by Sparse Data SQL Joes 2 Pros Development Series – System and Time Data Types SQL Joes 2 Pros Development Series – Data Row Space Usage and NULL Storage Next Step: Answer the Quiz in Contact Form in following format Question Answer Name of the country (The contest is open for USA and India) Bonus Winner Leave a comment with your favorite article from the “additional hints” section and you may be eligible for surprise gift. There is no country restriction for this Bonus Contest. Do mention why you liked it any particular blog post and I will announce the winner of the same along with the main contest. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Joes 2 Pros, PostADay, SQL, SQL Authority, SQL Puzzle, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• SQLAuthority News – Getting Ready to Learn SQL Server

  - by pinaldave

  If you have read my earlier blog post you must be aware of how I am always eager to learn new things. I have signed up for three days learning course at Koenig Solutions for End to End SQL Server Business Intelligence. You may wonder why I sign up for the course on SQL Server when it seems that I know a lot about it. Well, the belief is incorrect that I know a lot. I think there are plenty of things which I have been dreaming to learn. Why am I learning SQL Server? First of all – I do not know everything and second it is always a good idea to learn more. No matter how old we get or how much we think we know – there are always details which we can learn and refresh few concepts. Learning is never ending process philosophically but it is true as well in reality. SQL Server 2012 is already released earlier this year and there are plenty of enhancements released. Recently I was going over the list of the all the new feature and enhancement and I realized that there few things about SQL Server 2008 R2 I never got a chance to have a hand’s on experience and we have entered into the era of SQL Server 2012. I feel a bit bad about it and I decided to make it a priority for me to learn all the missing experiences. Quick Action – Registration The very same day I called up my friend who owns Koenig Solution and expressed my concern and requested his help. During my early career when I was a SQL Server Trainer, we had some good synergy between us and now they are very successful offshore training company by having a physical location in Delhi,  Goa, Dahradun, Shimla, Goa and Bangalore. I quickly visited their Bangalore Center and paid my fees for learning SQL Server Business Intelligence course. Very next second I got call from my friend suggesting that I learn this course from Delhi instead of Bangalore. As per him I should travel to Delhi and learn the course how other students are learning “Away from Home”. This made sense as I stay in Bangalore and if I return home after a long day of learning, I will be not able to practice for the next day as there will be “sweet distraction” of the family. Well I opted for Delhi. What Registration Fees Included I learned from registration processes that the following were included in the fees. 3 meals every day (hearty breakfast, lunch from premium restaurants and home cooked like dinner) Airport pick up and drop Hotel Stay Internet at hotel and at learning institute Unlimited coffee and snacks at learning institute Printed Learning Material Certification Fees (if applicable) Learning material … And of course classroom training I thought registration process was over when I paid fees. Well, I was in for a very nice surprise. Registration Experience – Bliss! Within few hours I received emails from Center Manager of Delhi with all the necessary details I need to know about my learning experience. The email contained following information in detail and it blew me away. Details of the pick up from airport – driver information Details of Delhi and important information List of all the important people and emergency contact details Internet connection details Detail of the trainer and all the training details and lots of other relevant information Well so far everything looks great. Tomorrow I will reach to Delhi and I will share how things go on. Any suggestion for things to do in Delhi? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Training, T SQL, Technology

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• Using Live Data in Database Development Work

  - by Phil Factor

  Guest Editorial for Simple-Talk Newsletter... in which Phil Factor reacts with some exasperation when coming across a report that a majority of companies were still using financial and personal data for both developing and testing database applications. If you routinely test your development work using real production data that contains personal or financial information, you are probably being irresponsible, and at worst, risking a heavy financial penalty for your company. Surprisingly, over 80% of financial companies still do this. Plenty of data breaches and fraud have happened from the use of real data for testing, and a data breach is a nightmare for any organisation that suffers one. The cost of each data breach averages out at around $7.2 million in the US in notification, escalation, credit monitoring, fines, litigation, legal costs, and lost business due to customer churn, £1.9 million in the UK. 70% of data breaches are done from within the organisation. Real data can be exploited in a number of ways for malicious or criminal purposes. It isn't just the obvious use of items such as name and address, date of birth, social security number, and credit card and bank account numbers: Data can be exploited in many subtle ways, so there are excellent reasons to ensure that a high priority is given to the detection and prevention of any data breaches. You'll never successfully guess all the ways that real data can be exploited maliciously, or the ease with which it can be accessed. It would be silly to argue that developers never need access to a copy of the database containing live data. Developers sometimes need to track a bug that can only be replicated on the data from the live database. However, it has to be done in a very restrictive harness. The law makes no distinction between development and production databases when a data breach occurs, so the data has to be held with all appropriate security measures in place. In Europe, the use of personal data for testing requires the explicit consent of the people whose data is being held. There are federal standards such as GLBA, PCI DSS and HIPAA, and most US States have privacy legislation. The task of ensuring compliance and tight security in such circumstances is an expensive and time-consuming overhead. The developer is likely to suffer investigation if a data breach occurs, even if the company manages to stay in business. Ironically, the use of copies of live data isn't usually the most effective way to develop or test your data. Data is usually time-specific and isn't usually current by the time it is used for testing, Existing data doesn't help much for new functionality, and every time the data is refreshed from production, any test data is likely to be overwritten. Also, it is not always going to test all the 'edge' conditions that are likely to flush out bugs. You still have the task of simulating the dynamics of actual usage of the database, and here you have no alternative to creating 'spoofed' data. Because of the complexities of relational data, It used to be that there was no realistic alternative to developing and testing with live data. However, this is no longer the case. Real data can be obfuscated, or it can be created entirely from scratch. The latter process used to be impractical, now that there are plenty of third-party tools to choose from. The process of obfuscation isn't risk free. The process must access the live data, and the success of the obfuscation process has to be carefully monitored. Database data security isn't an exciting topic to you or I, but to a hacker it can be an all-consuming obsession, especially if there is financial or political gain involved. This is not the sort of adversary one would wish for and it is far better to accept, and work with, security restrictions that exist for using live data in database development work, especially when the tools exist to create large realistic database test data that can be better for several aspects of testing.

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• MVC Portable Areas &ndash; Deploying Static Files

  - by Steve Michelotti

  This is the second post in a series related to build and deployment considerations as I’ve been exploring MVC Portable Areas: #1 – Using Web Application Project to build portable areas #2 – Conventions for deploying portable area static files #3 – Portable area static files as embedded resources As I’ve been digging more into portable areas, one of the things I’ve liked best is the deployment story which enables my *.aspx, *.ascx pages to be compiled into the assembly as embedded resources rather than having to maintain all those files separately. In traditional web forms, that was always the thing to prevented developers from utilizing *.ascx user controls across projects (see this post for using portable areas in web forms).  However, though the aspx pages are embedded, the supporting static files (e.g., images, css, javascript) are *not*. Most of the demos available online today tend to brush over this issue and focus solely on the aspx side of things. But to create truly robust portable areas, it’s important to have a good story for these supporting files as well.  I’ve been working with two different approaches so far (of course I’d really like to hear if other people are using alternatives). Scenario For the approaches below, the scenario really isn’t that important. It could be something as trivial as this partial view: 1: <%@ Control Language="C#" Inherits="System.Web.Mvc.ViewUserControl" %> 2: <img src="<%: Url.Content("~/images/arrow.gif") %>" /> Hello World! The point is that there needs to be careful consideration for *any* scenario that links to an external file such as an image, *.css, *.js, etc. In the example shown above, it uses the Url.Content() method to convert to a relative path. But this method won’t necessary work depending on how you deploy your portable area. One approach to address this issue is to build your portable area project with MSDeploy/WebDeploy so that it is packaged properly before incorporating into the host application. All of the *.cs files are removed and the project is ready for xcopy deployment – however, I do *not* need the “Views” folder since all of the mark up has been compiled into the assembly as embedded resources. Now in the host application we create a folder called “Modules” and deploy any portable areas as sub-folders under that: At this point we can add a simple assembly reference to the Widget1.dll sitting in the Modules\Widget1\bin folder. I can now render the portable image in my view like any other portable area. However, the problem with that is that the view results in this:   It couldn’t find arrow.gif because it looked for /images/arrow.gif and it was *actually* located at /images/Modules/Widget1/images/arrow.gif. One solution is to make the physical location of the portable configurable from the perspective of the host like this: 1: <appSettings> 2: <add key="Widget1" value="Modules\Widget1"/> 3: </appSettings> Using the <appSettings> section is a little cheesy but it could be better formalized into its own section. In fact, if were you willing to rely on conventions (e.g., “Modules\{areaName}”) then then config could be eliminated completely. With this config in place, we could create our own Html helper method called Url.AreaContent() that “wraps” the OOTB Url.Content() method while simply pre-pending the area location path: 1: public static string AreaContent(this UrlHelper urlHelper, string contentPath) 2: { 3: var areaName = (string)urlHelper.RequestContext.RouteData.DataTokens["area"]; 4: var areaPath = (string)ConfigurationManager.AppSettings[areaName]; 5:   6: return urlHelper.Content("~/" + areaPath + "/" + contentPath); With these two items in place, we just change our Url.Content() call to Url.AreaContent() like this: 1: <img src="<%: Url.AreaContent("/images/arrow.gif") %>" /> Hello World! and the arrow.gif now renders correctly:     Since we’re just using our own Url.AreaContent() rather than the built-in Url.Content(), this solution works for images, *.css, *.js, or any externally referenced files.  Additionally, any images referenced inside a css file will work provided it’s a relative reference and not an absolute reference. An alternative to this approach is to build the static file into the assembly as embedded resources themselves. I’ll explore this in another post (linked at the top).

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• Free tools versus paid tools.

  - by Dennis Vroegop

  We live in a strange world. Information should be free. Tools should be free. Software should be free (and I mean free as in free beer, not as in free speech). Of course, since I make my living (and pay my mortgage) by writing software I tend to disagree. Or rather: I want to get paid for the things I do in the daytime. Next to that I also spend time on projects I feel are valuable for the community, which I do for free. The reason I can do that is because I get paid enough in the daytime to afford that time. It gives me a good feeling, I help others and it’s fun to do. But the baseline is: I get paid to write software. I am sure this goes for a lot of other developers. We get paid for what we do during the daytime and spend our free time giving back. So why does everyone always make a fuzz when a company suddenly starts to charge for software? To me, this seems like a very reasonable decision. Companies need money: they have staff to pay, buildings to rent, coffee to buy, etc. All of this doesn’t come free so it makes sense that they charge their customers for the things they produce. I know there’s a very big Open Source market out there, where companies give away (parts of) their software and get revenue out of the services they provide. But this doesn’t work if your product doesn’t need services. If you build a great tool that is very easy to use, and you give it away for free you won’t get any money by selling services that no user of your tool really needs. So what do you do? You charge money for your tool. It’s either that or stop developing the tool and turn to other, more profitable projects. Like it or not, that’s simple economics at work. You have something other people want, so you charge them for it. This week it was announced that what I believe is the most used tool for .net developers (besides Visual Studio of course),namely Red Gates .net reflector, will stop being a free tool. They will charge you $35 for the next version. Suddenly twitter was on fire and everyone was mad about it. But why? The tool is downloaded by so many developers that it must be valuable to them. I know of no serious .net developer who hasn’t got it on his or her machine. So apparently the tool gives them something they need. So why do they expect it to be free? There are developers out there maintaining and extending the tool, building new and better versions of it. And the price? $35 doesn’t seem much. If I think of the time the tool saved me the 35 dollars were earned back in a day. If by spending this amount of money I can rely on great software that helps me do my job better and faster, I have no problems by spending it. I know that there is a great team behind it, (the Red Gate tools are a must have when developing SQL systems, for instance), and I do believe they are in their right to charge this. So.. there you have it. This is of course, my opinion. You may think otherwise. Please let me know in the comments what you think! Tags van Technorati: redgate,reflector,opensource

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• ArchBeat Facebook Friday: Top 10 Shared Links - May 30- June 5, 2014

  - by OTN ArchBeat

  The list below is comprised of the Top 10 most popular articles, blog posts, videos, and other content shared over the last seven days with the more than 5,100 people fans of the OTN ArchBeat Facebook Page. What is REST? | Maarten Smeets "Most Middleware developers will encounter RESTful services," says Oracle SOA / BPM / Java integration specialist Maarten Smeets. "It is good to understand what they are, what they should be and how they work." His extensive post will help you achieve that understanding. Integrating with Fusion Applications using SOAP web services and REST APIs | Arvind Srinivasamoorth This article, part one of Arvind Srinivasamoorth's two-part series on Integrating with Fusion Applications using SOAP web services and REST APIs, shows you how to identify the Fusion Applications SOAP web service to be invoked. Oracle Technology Network | Architect Community Have you visited the OTN Solution Architect homepage lately? I've just updated it with information about the big OTN Virtual Tech Summit on July 9, plus the latest OTN tech articles, and a fresh list of community videos and podcasts. Check it out! Starting and Stopping a Java EE Environment when using Oracle WebLogic | Rene van Wijk Oracle ACE Director and Oracle Fusion Middleware specialist Rene van Wijk explores ways to simplify the life-cycle management of a Java EE environment through the use of scripts developed with WebLogic Scripting Tool and Linux Bash. Application Composer Series: Where and When to use Groovy | Richard Bingham Richard Bingham describes his post as "more of a reference than an article." The post is comprised of a table that highlights where you can add your own custom logic via Groovy code and when you might use the various features. Kscope 2014: HFM Metadata Diagnostics | Eric Erikson Oracle Certified Hyperion Financial Management Specialist Eric Erikson will present three sessions at ODTUG Kscope 2014, June 22-26 in Seattle. Why should you care? Watch the video. Tuning Asynchronous Web Services in Fusion Applications | Jian Liang This article, the fourth in solution architect Jian Liang's five-part series on Fusion Applications and asynchronous Web Services, shows you how to conduct performance tuning of the asynchronous web services in relation to Fusion Applications. IDM FA Integration Flows | Thiago Leoncio Fusion Applications uses the Oracle Identity Management for its identity store and policy store by default. This article by solution architect Thiago Leoncio explains how user and role flows work from different points of view, using key IDM products for each flow in detail. GoldenGate and Oracle Data Integrator - A Perfect Match in 12c... Part 1: Getting Started | Michael Rainey Michael Rainey has already written extensively about about integration between Oracle Data Integrator and GoldenGate -- but he's not done. "With the release of the 12c versions of ODI and GoldenGate last October, and a soon-to-be-updated reference architecture, it’s time to write a few posts on the subject again, " he says. Here's the first of those posts. Video: Kscope 2014 Preview: Tim Tow on Essbase Java API and ODTUG Community Oracle ACE Director and ODTUG board member Tim Tow talks about his Kscope 2014 sessions focused on the Essbase Java API in this short video interview.

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