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  • SEO Tactics For Google Caffeine - Time to Think Again

    Google Caffeine is the latest change in algorithm of the leading search engine. The changes made will be highly beneficial for those who are looking for long term SEO and online marketing success. If some decisive factors are kept in mind, webmasters can find a great success with the websites they are running.

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  • 5 Tips For Creating Great Website Content

    If you're like most business owners marketing online, you rely pretty heavily on your website to draw in traffic and drive sales. Your site is, in fact, the place where it all happens. Ultimately, it's where you want your target market to end up.

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  • Three Easy Steps to SEO

    As with all marketing endeavors, Search Engine Optimization (SEO) techniques should be targeted, incremental and measurable. This is truly an act of continuous quality improvement. Here are three essential elements to learn about, practice and refine: Target Your Audience Know who they are, what they need and where they come from.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • Why Webmasters Should Master SEO

    If you want to be a competitor in the internet marketing and business world, you need to arm yourself with the knowledge and tools that are proven to make people successful as internet entrepreneurs. One of the biggest factors to online business success, one that you can benefit from learning, is search engine optimization.

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  • SEO Consulting For Big Brand Companies - 16 Guidelines For SEO Consultants to Beat the Competition

    SEO consulting for a big brand website with tens of thousands of pages needs proven strategies that must be tailored to the specific needs of every web site. An SEO consultant, when selecting between different SEO services, must create an aggressive search engine marketing (SEM) campaign with a meticulous SEO strategy that takes all search engine optimization problems into consideration.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • Why is the Right Keyword So Important?

    If you are in the Internet Marketing business, you have probably asked yourself hundred of times, how much money you can make if you are in first position in Google rankings? Well, you can make thousands, but also you can make nothing. This is because money that you can make depends completely on the keyword that your web site is ranked for.

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  • Windows Azure : Microsoft propose 3 mois d'essai gratuits à sa plateforme Cloud dédiée aux développeurs .NET, Web et Java

    Windows Azure : Microsoft propose 3 mois d'essai gratuits A sa plateforme Cloud dédiée aux développeurs Microsoft identifiait avec nous en octobre 2011 cinq types de scénarios d'utilisation d'Azure : les réseaux sociaux (Social Gaming, campagne marketing ou outil d'analyse tel que Superviz.in de Tequila Rapido), les objets connectés et les services associés (push de notification, stockage de données dans le cloud, synchronisation de différents devices via le cloud, etc.), les sites de e-commerce et les sites à forte audience, les domaines qui ont besoin d'une forte puissance de calcul (calcul de risque dans la finance, modélisation 3D, Rendering, simulation scientifique, etc.), et les applications mobiles (smar...

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  • Facial Recognition for Retail

    - by David Dorf
    My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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  • Distribute Your Articles on the Web

    Article marketing on the World Wide Web is a cost-effective way of getting the word out about your offerings and driving traffic to your website. However, you need to know the tricks of distributing your articles effectively so that your business can get the maximum leverage out of it.

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  • SEO - Concepts and Processes

    SEO and marketing may be quite different in someways but with similar goals, that is to help your business to reach its optimum success. SEO gives your site the face lift it needs and optimizes its content to achieve high ranking results in major search engines.

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  • Mastering Online Outsourcing

    Two things that have really helped me with my online marketing over the years are having an accountability partner and outsourcing. Also learning how well a solution to some problem will work out when the size of the problem increases. Most people think, I'll develop my business when it is time to develop it. The thing is developing over time can be the downfall of a business if not watched carefully.

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  • The SEO Basics

    Search Engine Optimization or SEO is indeed an essential part of web marketing as it can help you promote your site by optimizing web pages or your entire website so that it will be able to get a higher position in search results. Although this can help you a lot in promoting your website, it cannot be a guarantee that your website will be able to get high ranking in search results especially if you are ignoring the basic rules.

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  • How should I land my next consulting gig? [closed]

    - by MrOodles
    For the last couple of years, I've been working on speculative projects, expanding my skillset with side work, and paying the bills while having a blast consulting for startups. However, for a number of personal reasons, I need to spend the next 6-9 months maximizing my cash income. I want to put this into effect starting in early August. So that means I have one month to put the necessary client list/portfolio/resume together to start making this happen. As a programmer, I am very proficient in building Django web apps. I can write the necessary SQL, python, javascript, and css to build every part of a Django app, and then do the system administration necessary to deploy on AWS using EC2. I can also rig up a CDN to work seemlessly with the app using S3 and Cloudfront. I have built GIS applications using GeoDjango and PostGIS, and I have constructed social video apps by implementing Encoding.com as a service to prepare raw video files for consumption on the web. I am also moderately proficient in programming PHP, Java, and C#. I have built web apps in PHP, and desktop apps in Java and C#. I have dabbled with Android applications and iPhone apps, but nothing I would show off. I have experience doing SEO, social media marketing, and content marketing. Many of my clients have needed their apps promoted after they were built, and I was always happy to oblige when I could. I have also worked with biometrics technology including fingerprints for government contractors. This was as much a business analyst role as it was a programming gig, as I had to help answer RFPs, make checklists, and work around reems and reems of regulations to build applications that met very large bureaucratic requirements. I only have two real requirements for my next gig(s): 1) Work remotely. I live in North East Ohio, and I don't plan on leaving, but I wouldn't mind traveling one or two weeks out of every month to service clients who need on-site help. 2) $60.00hr-$∞ USD contracting rate. So what should I do for the next 30 days to achieve this? Should I target some large company and learn the requisite buzzwords to impress them? Should I learn some new language or technology? Polish some skill that I already have? Should I build something using my current skillset, or with some new technology? Should I put a website for my consultancy together to market myself? Should I do that using latest technology x, y, and z? Or should I just slap something up on Tumblr? I'm willing to do anything (moral) over the next 4 weeks to put myself into a position to maximize my income, and I'm open to all and every idea Programmers users may have. Let me hear them.

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  • Search Engine Optimization - The Best Way to Market Your Online Based Business

    There are many things to consider, when you start your own online marketing campaign via search engine optimization services. If you're an entrepreneur, you won't have time for all this, meaning you would need to hire someone to do all the work related to the optimization and the functioning of the website. The lucky fact is that most of the companies, which offer search engine optimization (SEO) services, also provide web design, content writing, web development, social bookmarking, and other related services.

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  • Are they asking too much of me?

    - by Tesserex
    Or am I just whining? Background: I work for a "startup," which I put in air quotes because the company has been around for 4 years. We have about 40 employees in three offices, 9 here plus some part time. We have a good amount of investment and bring in about 75% of what we spend (so not profitable just yet.) Standard work week is supposed to be about 60 hours, but they justify that as we have to be online when our international (Taiwan and Vietnam) offices are awake. When I started the job 6 months ago, I spent about a month prototyping an iphone app and did really well on my own. They also found out about my facebook applications and how many users they got. Putting 2 and 2 together (and winding up at -7) they realized 1. I'm independent and innovative (because I was able to use stackoverflow to answer my iOS questions instead of bugging my superiors) and 2. I must have an eye for marketing (since my fb apps grew totally organically without me doing any advertising), and assigned me to a project optimizing adwords campaigns. Today I got reviewed, and then chewed out, by our CEO for not totally rocking this project. Now I thought I was doing ok, but the CEO said the project is stagnant and they're expecting more from me. But since it's a startup, they play loose with job roles and I've had plenty of other things to do in the past three months. Every time I ask what's most important, I get conflicting responses depending who I ask, and the end result is that almost everything has equal priority - high. I could go on about how I don't think adwords is worthwhile for us since our profit margin is so slim, and how we should be trying to improve our website first, but that's not the point. I also have explained to the office director (who originally assigned me the project, not the CEO) that I don't actually know anything about marketing, I'm just a decent programmer, but they think my general smarts will prove capable of tackling this challenge. The CEO also clarified that he wants a more technical and algorithmic approach to the problem. So is there something I can do to address this? Combined with my existing and confusing workload, should I be raising an issue? Or should I do the grown up thing and give it my all, asking for help when I need it and hoping for the best? Sorry if this is very rant-ish.

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  • PeopleSoft's Enterprise Financial Management 8.9

    Fred interviews Annette Melatti, Senior Director Financials Product Marketing and discusses the latest release and the value this release offers to customers including compliance, superior ownership experience, industry specific solution extensions, enhancements to the enterprise service automation solution and the introduction of the new asset lifecycle management solution.

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