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• My Upcoming Talk at South Florida&rsquo;s ITPalooza 2012 - NuGet for Open Source and Enterprise Environments

  - by Sam Abraham

  I am very excited to be speaking at IT Palooza next week. As this event’s audience will span professionals working in different facets of Information Technology, I chose to speak on NuGet, an essential tool for any Microsoft Stack developer, as the topic can be of value to managers, architects, IT personnel, as well as developers. For more information on ITPalooza, please visit: http://itpalooza.e2mktg.com/ To register please visit: http://www.fladotnet.com/Reg.aspx?EventID=627   Below are the abstract and speaker bio: Leveraging NuGet for Open Source and Enterprise Environments NuGet is an open source package management system for .NET and Visual Studio that makes it easy to add, update, or remove external libraries in a .Net Project. In this session, we will be covering how NuGet makes open source libraries easily discoverable and usable. We will then move to demonstrate "NuGet for the Enterprise" as we setup a local library repository and configure NuGet to ensure external library versioning is consistent among project developers. Speakers: Sam Abraham is a Microsoft Certified Professional, Microsoft Certified Technology Specialist (MCTS ASP.Net 3.5, 4.0 and Silverlight 4) and Certified ScrumMaster (CSM) striving to leverage proven technology solutions to produce cost-effective, quality software that meets customer needs, timelines and budgets. He is currently a member of the Software Engineering Team at SISCO, the leader in maritime security solutions with customers including Princess, Carnival, and Royal Caribbean Cruise Lines as well as the US Coast Guard. A strong believer in learning through sharing and the value of community fellowship, Sam has been actively involved in the local community as leader of the West Palm Beach Developers' Group, volunteer board member at the International Association for All IT Architects South Florida Chapter (IASA), and former volunteer at the South Florida Chapter of the Project Management Institute (PMI).

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• Oracle’s AutoVue Enables Visual Decision Making

  - by Pam Petropoulos

  That old saying about a picture being worth a thousand words has never been truer.  Check out the latest reports from IDC Manufacturing Insights which highlight the importance of incorporating visual information in all facets of decision making and the role that Oracle’s AutoVue Enterprise Visualization solutions can play. Take a look at the excerpts below and be sure to click on the titles to read the full reports. Technology Spotlight: Optimizing the Product Life Cycle Through Visual Decision Making, August 2012 Manufacturers find it increasingly challenging to make effective product-related decisions as the result of expanded technical complexities, elongated supply chains, and a shortage of experienced workers. These factors challenge the traditional methodologies companies use to make critical decisions. However, companies can improve decision making by the use of visual decision making, which synthesizes information from multiple sources into highly usable visual context and integrates it with existing enterprise applications such as PLM and ERP systems. Product-related information presented in a visual form and shared across communities of practice with diverse roles, backgrounds, and job skills helps level the playing field for collaboration across business functions, technologies, and enterprises. Visual decision making can contribute to manufacturers making more effective product-related decisions throughout the complete product life cycle. This Technology Spotlight examines these trends and the role that Oracle's AutoVue and its Augmented Business Visualization (ABV) solution play in this strategic market. Analyst Connection: Using Visual Decision Making to Optimize Manufacturing Design and Development, September 2012 In today's environments, global manufacturers are managing a broad range of information. Data is often scattered across countless files throughout the product life cycle, generated by different applications and platforms. Organizations are struggling to utilize these multidisciplinary sources in an optimal way. Visual decision making is a strategy and technology that can address this challenge by integrating and widening access to digital information assets. Integrating with PLM and ERP tools across engineering, manufacturing, sales, and marketing, visual decision making makes digital content more accessible to employees and partners in the supply chain. The use of visual decision-making information rendered in the appropriate business context and shared across functional teams contributes to more effective product-related decision making and positively impacts business performance.

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• The Retail Week Conference 2012 - Interview with Paul Dickson

  - by user801960

  Recently we attended the Retail Week Conference at the Hilton London Metropole Hotel in London. The conference proves to be an inspirational meeting of retail minds and the insight gained from both the speakers and the other delegates is invaluable. In particular we enjoyed hearing from Charlie Mayfield, Chairman at John Lewis Partnership, about understanding how the consumer is viewing the ever changing world of retail; a session on how to encourage brand-loyal multichannel activities from Robin Terrell of House of Fraser with Alan White of the N Brown Group, Vince Russell from The Cloud and Lucy Neville-Rolfe from Tesco; and a fascinating session from Tim Steiner, Chief Executive of Ocado, about how the business makes it as easy as possible for consumers to shop on their various platforms, which included some surprising usage statistics. Oracle's own Vice President of Retail, Paul Dickson, also held a session with Richard Pennycook, Group Finance Director at Morrisons, about the role of technology in accelerating and supporting the business strategy. Morrisons' 'Evolve' programme takes a litte-and-often approach to updating its technology infrastructure to spread cost and keep the adoption process gentle for staff, and the session explored how the process works and how Oracle's technology underpins the programme to optimise their operations using actionable insight. We had a quick chat with Paul Dickson at the session to get his thoughts on the programme - the video is below. We also filmed the whole presentation, so keep checking back on this blog if you're interested in seeing it.

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• Growing Into Enterprise Architecture

  - by pat.shepherd

  I am writing this post as I am in an Enterprise Architecture class, specifically on the Oracle Enterprise Architecture Framework (OEAF).  I have been a long believer that SOA’s key strength is that it is the first IT approach that blends or unifies business and technology.  That is a common view and is certainly valid but is not completely true (or at least accurate).  As my personal view of EA is growing, I realize more than ever that doing EA is FAR MORE than creating a reference architecture, creating a physical architecture or picking a technology to standardize on.  Those are parts of the puzzle but not the whole puzzle by any stretch. I am now a firm believer that the various EA frameworks out there provide the rigor and structure required to allow the bridging of business strategy / vision to IT strategy / vision. The flow goes something like this: Business Strategy –> Business / Application / Information / Technology Architecture –> SOA Reference Architecture –> SOA Functional Architecture.  Governance is imbued throughout to help map, measure and verify the business-to-IT coherence. With those in place, then (and only then) can SOA fulfill it’s potential to be more that an integration strategy, more than a reuse strategy; but also a foundation for tying the results of IT to business vision. Fortunately, EA is a an ongoing process that it is never too late to get started with an understanding of frameworks such as TOGAF, FEA, or OEAF.  Also, EA is never ending in that it always needs to be apply, even once a full-blown Enterprise Architecture is established it needs to be constantly evolved.  For those who are getting deeper into EA as a discipline, there is plenty runway to grow as your company/customer begins to look more seriously at EA. I will close with a pointer to a Great Book I have recently read on this subject: Enterprise Architecture as Strategy (http://www.amazon.com/Enterprise-Architecture-Strategy-Foundation-Execution/dp/1591398398/ref=sr_1_1?ie=UTF8&s=books&qid=1268842865&sr=1-1)

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• Subaru CIO wins SIM Leadership Award

  - by tony.berk

  Congratulations to Brian Simmermon, CIO at Subaru of America, Inc., for winning the Society for Information Management's (SIM) fifth annual SIM Leadership Award. Simmermon joined Subaru of America in 2005 as Chief Information Officer. Simmermon then performed a company-wide technology assessment and determined that the business ran a large collection of applications, many of which duplicated functionality. Establishing the mantra, "Simplicity, Flexibility, and Cost Effectiveness", he reduced the total number of applications, moved to a small core set of systems - including Oracle and Siebel. Tom Doll, COO for Subaru of America said, "We are very pleased Brian has been recognized. He has consistently shown vision and leadership and under his leadership, our technology group's innovations have helped our sales to grow to record levels, regardless of the economic circumstances." Simmermon's technology group's aggressive business deliverables have helped Subaru to become one of the most successful brands in the US with the brand reaching record sales in both 2009 and 2010. Click here to read the full press release. Click here to learn about Subaru's success with Oracle products. Congratulations Brian!

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• Partner Webcast - Extend Your Application Reach to Mobile Devices. The Fusion Way!

  - by Thanos

  Mobile access to enterprise applications is fast becoming a standard part of corporate life. Such applications increase organizational efficiency because mobile devices are more readily at hand than their desktop counterparts. However, the speed with which mobile platforms are evolving creates challenges as enterprises define their mobile strategies. Extending Oracle Enterprise and Fusion Applications to mobile devices comes natural with Oracle Application Development Framework (ADF) Mobile, which provides all the necessary tools, services, and infrastructure to protect against technology shifts. Oracle ADF Mobile, part of Oracle ADF - the strategic, standards based framework for Oracle Fusion Applications and Oracle Fusion Middleware, is an HTML5 and Java mobile development framework that enables developers to build and extend enterprise applications for iOS and Android from a single code base. Based on a hybrid mobile architecture, ADF Mobile supports access to native device services, enables offline applications and protects enterprise investments from future technology shifts. Oracle ADF Mobile is part of Oracle ADF, the strategic, standards based framework for Oracle Fusion Applications and Oracle Fusion Middleware. Join us to find out more about Oracle ADF Mobile and how to extend your applications to tablets & mobiles building the next generation mobile applications. Agenda: Enterprise Challenges & Mobile Computing Oracle ADF Mobile Features & Benefits Visual and Declarative Development Develop Once and Deploy Java Technology & Runtime Architecture Mobile Optimized User Experience Device Services Offline Support Authentication & Security Live Demonstration Q&A Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24hours prior to start time may not receive confirmation to attend. Duration: 1 hour Register Now! For any questions please contact us at [email protected] Visit our ISV Migration Center blog Or Follow us @oracleimc to learn more on Oracle Technologies, upcoming partner webcasts and events. Existing content available YouTube - SlideShare - Oracle Mix.

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• Is It Time To Specialize?

  - by Tim Murphy

  Originally posted on: http://geekswithblogs.net/tmurphy/archive/2013/06/18/is-it-time-to-specialize.aspx Over my career I have made a living as a generalist.  I have been a jack of all trades and a master of none.  It has served me well in that I am able to move from one technology to the other quickly and make myself productive.  Where it becomes a problem is deep knowledge.  I am constantly digging for the things that aren’t basic knowledge.  How do you make a product like WCF or Windows RT do more than just “Hello World”? As an architect I need to be a jack of all trades.  This is what helps me to bring the big picture of a project into focus for developers with different skills to accomplish the goals of the project. It is a key when the mix technologies crosses Windows, Unix and Mainframe with different languages and databases.  The larger the company that the project is for the more likely this scenario will arise. As a consultant and a developer I need to have specialized skills in order to get the job done efficiently.  if I have a SharePoint or Windows Phone project knowing the object model details and possible roadblocks of the technology allow me to stay within budgets as well as better advise the client on technology decisions. What is the solution?  Constant learning and associating with developers who specialize in a variety of technologies is the best thing you can do.  You may have thought you were done with classes when you left college, but in this industry you need to constantly be learning new products and languages.  The ultimate answer is you must generally specialize.  Learn as many subject areas as possible, but go deep when ever you can.  Sleep is overrated.  Good luck. del.icio.us Tags: software development,software architecture,specialization,generalist

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• Oracle Partners Delivering Business Transformations With Oracle WebCenter

  - by Brian Dirking

  This week we’ve been discussing a new online event, “Transform Your Business by Connecting People, Processes, and Content.” This event will include a number of Oracle partners presenting on their successes with transforming their customers by connecting people, processes, and content: Deloitte - Collaboration and Web 2.0 Technologies in Supporting Healthcare, delivered by Mike Matthews, the Canadian Healthcare partner and mandate partner on Canadian Partnership Against Cancer at Deloitte InfoSys - Leverage Enterprise 2.0 and SOA Paradigms in Building the Next Generation Business Platforms, delivered by Rizwan MK, who heads InfoSys' Oracle technology delivery business unit, defining and delivering strategic business and technology solutions to Infosys clients involving Oracle applications Capgemini - Simplifying the workflow process for work order management in the utility market, delivered by Léon Smiers, a Solution Architect for Capgemini. Wipro - Oracle BPM in Banking and Financial Services - Wipro's Technology and Implementation Expertise, delivered by Gopalakrishna Bylahalli, who is responsible for the Transformation Practice in Wipro which includes Business Process Transformation, Application Transformation and Information connect. In Mike Matthews’ session, one thing he will explore is how to CPAC has brought together an informational website and a community. CPAC has implemented Oracle WebCenter, and as part of that implementation, is providing a community where people can make connections and share their stories. This community is part of the CPAC website, which provides information of all types on cancer. This make CPAC a one-stop shop for the most up-to-date information in Canada.

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• Introducing Elke Phelps, Guest Author

  - by Steven Chan (Oracle Development)

  I'm very pleased to welcome Elke Phelps as a new contributor to this blog.  Elke needs little introduction to most long-time readers, as she's been a pillar of the E-Business Suite sysadmin community for years.  What's special about this announcement is that Elke is joining this blog's panel of guest authors as a member of my Product Management team in the Oracle E-Business Suite Applications Technology Group.  I am thrilled to have her as part of my team and look forward to her contributions to this blog. Here's a short bio: Elke is a Product Manager in the Oracle E-Business Suite Applications Technology Group.  She joined Oracle in 2011 after having been an Oracle customer and Oracle Technologist (Oracle Database Administrator, Oracle Applications DBA, Technical Architect and Technical Manager of an Oracle Applications DBA Team) since 1993. Elke is the lead author of the Oracle Applications DBA Field Guide (Apress 2006) and Oracle R12 Applications DBA Field Guide (Coqui Tech and Press 2010).  Elke is also the founder of the Oracle Applications User Group (OAUG) E-Business Suite Applications Technology Special Interest Group (SIG) and served as President of the SIG from February 2005 - August 2011.  Elke has been a speaker at Oracle OpenWorld and Collaborate since 2004.  Prior to joining Oracle, Elke was designated an Oracle ACE (2007) and Oracle ACE Director (2009).   Elke has a Computer Science Degree and a Masters of Business Administration from the University of Oklahoma.  In her spare time, Elke enjoys traveling especially to Europe, Puerto Rico and the amazing US National Parks.  Elke also enjoys hiking, antiquing, gardening and cooking. 

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• New Oracle.com global navigation

  - by tim.bonnemann

  This is a guest post by Michal Kopec, Senior User Experience Architect her at Oracle Marketing Brand and Creative. We have just refreshed the Oracle.com global navigation to serve you better with Oracle related information and news. Highlights 1. Updated, user-oriented and business information balanced navigational categories. Say hello to the new categories: Downloads, Education and Oracle Technology Network. Oracle Partner Network navigation received a facelift too. 2. Brand new flyout based navigation - mouse over Partners for instance - providing both a high level content overview as well as shortcut links for most popular website destinations 3. Introducing audience based - I'm a... - and - I want to... - task-based navigation. Now you can navigate based on who you are or what is you want to accomplish. Please note this is an initial step - we want to build out those based on your opinions and feedback. 4. Adjusted Oracle Technology Network horizontal navigation to match Oracle.com. Oracle Technology Network users can now benefit from OTN content being accessible from anywhere during their Oracle.com and OTN visits of course :) 5. Last but not least - we applied the same refreshed global navigation to a couple of country sites - starting with Oracle Brazil and Oracle China. More to come. The project internal code name is Mosaic. It is an effort to provide you with unified user and brand experience during your Oracle websites visit. Every time you hear Mosaic expect great things to happen. With that - please let us know what you think. We value your opinion.

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• Oracle OpenWorld Kicks Off Today Delivering A Full Week of Insight, Education, and Unique Experiences

  - by Jeri Kelley

  San Francisco has been transformed into a sea of red and more than 50,000 attendees from 140 countries will converge in the Bay Area for a week of education and insight into Oracle's strategy and roadmap on today’s leading technology initiatives, including engineered systems, cloud computing, business analytics and big data, and customer experience.  Tonight kicked off with Oracle CEO Larry Ellison discussing how Oracle is taking a fundamentally different approach to delivering technology that is engineered to work together to give customers extreme performance, simplicity, and cost savings.  The jam-packed week continues with: More than 2,500 educational sessions Nearly 3,500 customer and partner speakers from marquee brands sharing how they are using Oracle technology to power their businesses Over 400 Oracle product demonstrations in the DEMOgrounds – make sure to stop by to see the latest demonstrations for our Customer Experience solutions including Oracle Commerce, Oracle RightNow, Oracle WebCenter, Oracle Fusion CRM, Oracle Social Relationship Management, and more. With more educational content than ever before, OpenWorld also expands to include six sub-conferences within the main OpenWorld umbrella including the Customer Experience Summit @ OpenWorld which runs October 3rd-5th.  All of this education and insight comes with some fun as well.  OpenWorld has become an exciting destination with new experiences unveiled each year including the debut of the first annual Oracle OpenWorld Music Festival, featuring some of today’s hottest acts, emerging bands and DJs over five nights playing at locations throughout San Francisco. Our Customer Experience team will be blogging and tweeting all week to keep you up-to-date so be sure to subscribe to our Customer Experience blog and follow us on Twitter and Facebook: @OracleCX @OracleCommerce @OracleCRM Facebook.com/OracleCustomerExperience If you are at OpenWorld, we hope you have a great week and get the knowledge you need to take your Oracle applications to the next level.  And, if you were not able to make it this year, be sure to tune into the sessions that are broadcast live online. 

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• Podcast Show Notes: Old Habits Die Hard in the New SOA World

  - by OTN ArchBeat

  Like the previous series, the latest OTN ArchBeat Podcast program was also recorded in a hotel room just around the corner from Oracle OpenWorld in San Francisco just a few weeks ago. The gathered experts, all members of the OTN architect community, agreed to participate in an informal roundtable discussion of what's happening in Service Oriented Architecture. As you'll hear, the conversation ranged from the maturity of Service Oriented Architecture technology and tools, to the the lingering and typically self-imposed problems that can prevent organizations from realizing the full potential of SOA, to what SOA means in the era of *aaS, mobile computing, and big data. Hajo Normann, Torsten Winterberg, Ronald van Luttikhuizen, and Guido Schmutz (L-R) Hajo Normann, Torsten Winterberg, Danilo Schmeidel, and Lonneke Dikmans (L-R) The Panelists (Listed alphabetically) Lonneke Dikmans, Managing Partner at Vennster, Oracle ACE Director Ronald van Luttikuhuizen, Managing Partner at Vennster, Oracle ACE Director Hajo Normann, SOA & BPM Lead for ASG at Accenture, Oracle ACE Director Danilo Schmiedel, Solution Architect at Opitz Consulting Guido Schmutz, Technology Manager for SOA/BPM and Architecture Board at Trivadis, Oracle ACE Director Torsten Winterberg, Director of Strategy and Innnovation and head of SOA Competence Center at Opitz Consulting, Oracle ACE Director The Conversation Listen to Part 1: SOA technology and tools are mature, says this panel of experts, but why do some organizations still struggle to take full advantage of industrialized SOA? Listen to Part 2 (Nov 6): Human nature and a lack of trust among stakeholders can thwart successful SOA. Can a marketplace approach and social tools improve the situation? Listen to Part 3 (Nov 13): Do SOA stakeholders recognize the problems caused by poor communication among siloed service development teams? Coming Soon SOA and B2B: The authors of Getting Started with Oracle SOA B2B Integration: A Hands-On Tutorial discuss Business to Business capabilities in Oracle SOA Suite 11g. Be a Guest Producer for an ArchBeat Podcast Want to be a guest producer for an OTN ArchBeat podcast, put your topic and panelist suggestions in a comment on this post, or contact me at @OTNArchBeat.

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• September OTN Member Offers

  - by Cassandra Clark - OTN

  Oracle OpenWolrd and JavaOne are coming....so the OTN team is knee deep in planning the OTN Lounges that will be at each event this year (more info in another post soon), but we managed to work with our partners to offer a nice BIG list of NEW offers for September.  Visit Oracle Technology Network Member Discount page for codes and links to these great offers! Oracle Press Oracle Technology Network members get 40% off the newest Oracle Press title, Oracle Exalogic Elastic Cloud Handbook by Tom Plunkett! Mike Murach & Associates, Inc. Get 30% off and sample chapter of Murach’s SQL Server 2012 for Developers by Bryan Syverson and Joel Murach Manning - 41% off titles below and sample chapter of each. Making Java Groovy OCA Java SE 7 Programmer I Certification Guide Apress - Get 30% off on apress.com on Java 7 Recipes A Problem-Solution Approach Safari Books Online - OTN members get 30 days of free access + 20% off unlimited access to Safari Books Online for 6 months. Safari Books Online offers subscription access to more than 24,000 books and training videos about technology, digital media, business management and professional development from leading publishers such as Oracle Press, O'Reilly Media, Que, Addison-Wesley, Wrox, Cisco Press, Microsoft Press, McGraw Hill, Wiley, Apress, Adobe Press and many others. Already a customer? Come see us at Oracle OpenWorld (booth 537) or JavaOne (5110) and mention this to get a shirt!

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• Migrating Forms to Java or ADF, the truth and no FUD

  - by Grant Ronald

  The question about migrating Forms to Java (or ADF or APEX) comes up time and time again.  I wanted to pull some core information together in a single blog post to address this question. The first question I always ask is "WHY" - Forms may still be a viable option for you so "if it ain't broke don't fix it".  Bottom line is whatever anyone tells you, its going to be a considerable effort and cost to migrate from Forms to something else so the business is going to want to know WHY you spend all those hard earned dollars switching from something that might have been serving you quite adequately. Second point, if you are going to switch, I would encourage you NOT to look at building a Forms clone.  So many times I see people trying to build an ADF application and EXACTLY mimic the Forms model - ADF is NOT a Forms clone.  You should be building to the sweet spot of your target technology, not your 20 year old client/server technology.  This is also the chance for the business to embrace change, so maybe look at new processes, channels and technology options that weren't available when you first developed your Forms applications. To help you understand what is involved, I've put together a number of resources. Thinking about migration of Forms to Java, ADF or APEX, read this to prepare yourself Oracle Forms to ADF: When, Why and How - this gives you an overview of our vision, directly from Oracle Product Management Redeveloping a Forms Application with Oracle JDeveloper and Oracle ADF.  This is a conference session from myself and Lynn Munsinger on how ADF can be used in a Forms migration/rewrite As someone who manages both Forms and ADF Product Management teams, I've a foot in either camp and am happy to see you use either tool.  However, I want you to be able to make an informed decision.  My hope is that there information sources will help you do that.

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• links for 2011-03-01

  - by Bob Rhubart

  Oracle Technology Network Architect Day: Denver - March 23 This live one-day event will bring together architects from a broad range of disciplines and domains to share insights and expertise in the use of Oracle technologies to meet the challenges today’s architects regularly face. (tags: oracle otn architect entarch) Java.net Reborn (Oracle Technology Network Blog (aka TechBlog)) "The migration was huge effort. Over 1400 projects were migrated (and some 30 projects are left to go). A large part of the migration was a big cleanup of abandoned projects...The new java.net site is smaller, faster and now the percentage of good, current content is much higher." (tags: oracle otn java java.net) This Week: OTN Java Developer Day in Boston, Massachusetts (US) | Java.net "This Thursday, March 3, the Oracle Technology Network will be hosting an OTN Developer Day titled You are the future of Java in Boston, Massachusetts (US). The all-day event includes a keynote address ("Java, the Language of the Future") and four separate tracks..." (tags: oracle otn java event) A brief introduction to BRM and architecture (Red Adventure) Yani Miguel offers a primer on the architecture behind Billing and Revenue Management. (tags: oracle otn brm) SOA Suite Integration: Part 1: Building a Web Service (The Shorten Spot) Anthony Shorten's first post in a new series "will not feature SOA Suite at all, but will concentrate on the capability for the Oracle Utilities Application Framework to create Web Services you can use for integration." (tags: oracle otn SOA soasuite) Darwin-IT: VirtualBox on Windows XP Martien van den Akker shares a few tips. (tags: oracle otn virtualization virtualbox) Pas Apicella: Developing RESTful Web Services from JDeveloper 11g (11.1.1.4) Plas says: "In this example we use JDeveloper to create a basic JAX-RS Web Service from support provided within the code editor as no wizard support exists within JDeveloper 11g at this stage." (tags: oracle otn REST SOA) Alexander Buckley: Maintenance Review of the Java VM Specification The Java Virtual Machine Specification is the authoritative reference for the design of the Java virtual machine that underpins the Java SE platform. In an implementation-independent manner, the Specification describes the architecture, linking model, and instruction set of the Java virtual machine, (tags: oracle otn java virtualization jvm javase)

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• ArchBeat Link-o-Rama for 11/29/2011

  - by Bob Rhubart

  Webcast: Introducing Oracle WebLogic Server 12c: Developer Deep Dive December 1, 2011 11am - 12pm PT / 2pm - 3pm ET. Learn how Oracle WebLogic Server 12c enables rapid development of modern, lightweight Java EE 6 applications. Discover how you can leverage the latest development technologies, tools and standards when deploying to Oracle WebLogic Server across both conventional and Cloud environments. Web Services in BI Publisher 11g | Robin Moffatt BI Publisher 11g comes with a shiny set of new Web Services, superseding those that were in 10g. Robin Moffatt's article discusses some of the uses, and ways to implement them. Stanford expands free, online information technology course offerings | ZDNet Joe McKendrick reports on new Stanford online courses set to start in January 2012. Courses include Software as a Service and Computer Science 101. The federal government's secret 1966 cloud computing plan | ZDNet "Even as far back as 45 years ago, the US federal government struggled to consolidate and become more service-oriented across its agency silos," says McKendrick. SOA Made Simple; Architects in AZ; Introduction to Cloud Migration This week on the Oracle Technology Network Architect Home Page. New release of S-ASH v.2.3 | Marcin Przepiorowski A short post from Marcin Przepiorowski on the new version of Oracle Simulate ASH. Architecture all day. Oracle Technology Network Architect Day - Phoenix, AZ Spend the day with your peers learning from Oracle experts on Cloud Computing, Engineered Systems, and more. Wednesday, December 14, 2011. 8:30am to 5:00pm. Registration is free, but seating is limited.

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• Fujitsu Raku-Raku SmartPhone: Japanese Digital Seniors UX Insight from @debralilley

  - by ultan o'broin

  Super blog posting on the super-important subject of digital inclusion by Oracle partner Fujitsu appstech maven and Oracle Applications User Experience FXA-er and ACE Director Debra Lilley (@debralilley). Debra tells us how Fujitsu is enabling digital inclusion for older mobile users in Japan with their  Raku-Raku (??????. ????)smart phone: Fujitsu Raku-Raku - My UX Homework (Raku-Raku means easy or comfortable in Japanese). There are UX mobile, social media, and methodology takeaways there for us in Debra's blog. Fujitsu Raku-Raku Smartphone Demo  I encourage you to read Debra's blog. In it, she makes reference to a tailored social media experience for those digital seniors (???????) as they'd be called in Japan (UK and Ireland uses the term silver surfers). You can find that online experience here. Online Community site for Fujitsu Raku-Raku Smartphone Digital Seniors (English translation via Google Translate) It's an important reminder that UX is global sure, but also that worldwide accessibility and digital inclusion are priorities too for UX. It's vital that we understand such aspects of technology adoption and how the requirements of different categories of technology users can be met. Oracle is committed to providing the best possible user experience for enterprise users of all ages and abilities. That means talking with all sorts of people worldwide and understanding how and why they want to use our technology and what their context of use is. You can read more about Oracle's accessibility program on our corporate website. Proud to say I prompted a few questions in Japan all the way from Ireland. So, UX is not only global but you can drive UX research globally too without ever leaving home. Brilliant job, Debra. Here's to more such joint research creativity and UX collaborations worldwide between us. Wondering where we might go next? And what a fun way to do things too!

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• MVP.Years++ ; // Thanks Microsoft

  - by Sahil Malik

  SharePoint 2010 Training: more information Even though today is April fools day, it is my MVP renewal date. So, there is always the chance of thinking not being renewed as an April fools joke.  Well, I get to postpone that joke one more time. It looks like, I’ve been renewed again. WAHOOO!! :) Thank you Microsoft, and thank you to everyone one of you for your support and best wishes, and most of all, thanks to our MVP lead, Melissa – many don’t realize it, but it’s a tough job she has to do. Think about it, all the people who are MVPs, those who no longer will be, and those who want to be. 11 years ago when I got my first award, my love for technology was insane. Today, it is worse.I will remain a technologist until I die, even after I retire and grow crinkly. I would want my dentures fitted with Microprocessors.Technology is what I passionately love doing. I am one of the very few people who lives 24 hours of his day doing exactly what I’d rather be doing – thinking, dreaming, and working with technology. Read full article ....

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• The Science Behind Technological Moral Panics

  - by Jason Fitzpatrick

  Why do some new technologies cause ripples and reactionary backlash in society but others slip into our daily lives almost entirely uncontested? It turns out there’s a rather specific combination of things the new technology must do to upset the public. At Wired they highlight the work of Genevieve Bell and her studies of how society reacts to new technology: Genevieve Bell believes she’s cracked this puzzle. Bell, director of interaction and experience research at Intel, has long studied how everyday people incorporate new tech into their lives. In a 2011 interview with The Wall Street Journal‘s Tech Europe blog, she outlined an interesting argument: To provoke moral panic, a technology must satisfy three rules. First, it has to change our relationship to time. Then it has to change our relationship to space. And, crucially, it has to change our relationship to one another. Individually, each of these transformations can be unsettling, but if you hit all three? Panic! Why We Freak Out About Some Technologies but Not Others [Wired] How To Play DVDs on Windows 8 6 Start Menu Replacements for Windows 8 What Is the Purpose of the “Do Not Cover This Hole” Hole on Hard Drives?

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• December 2012 OTN Member Offers

  - by Cassandra Clark - OTN

  Our partners have answered the special offer call just in time for you to either shop for the tech professional in your life or share the list below with someone who keeps asking you what you want for the holidays.  Go right to the Oracle Technology Network Member Discount Page or read on for more details. Oracle  Store has extended their 10% Savings through December 31st 2012.Oracle Press - Oracle Technology Network members get 40% off the latest Oracle Press book by Oracle ACE Directors Ben Prusinski and Gustavo Gonzalez, Oracle E-Business Suite Financials Handbook, Third Edition in print and ebook format. CRC Press - Has added 3 NEW titles!  Get 20% off the below title at checkout. Secure Java: For Web Application Development Open Source Data Warehousing and Business Intelligence Developing Essbase Applications: Advanced Techniques for Finance and IT Professional Oracle Embedded Programming and Application Development Packt Publishing - Get 25% off the print books and get 35% off the eBooks listed below. You will need to be logged in for the discounts to apply at checkout and codes expire December 31st 2012. Getting Started with Oracle Data Integrator 11g: A Hands-On Tutorial Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial Oracle Certified Associate, Java SE 7 Programmer Study Guide Safari Online-  Give the Gift of Knowledge This Holiday SeasonGive your friends and colleagues the gift of Safari Books Online! With an ever-expanding library of books and videos from more than 100 publishers (including Oracle Press), a subscription to Safari Books Online is the gift that always fits, helping your friends learn new skills and stay current. Starting at $42.99, gift subscriptions are available for 1, 3, 6 and 12 months. Get all of this and more at the Oracle Technology Network Member Discount Page!

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• SQL Azure Book

  - by ScottKlein

  One of the hotest technology topics of the day is Azure. Being a SQL guy, I am all over this technology, especially SQL Azure. So much so that Herve Roggero and I are currently writing a book for APress on SQL Azure. This book will be out in September and will include deep and thorough coverage of SQL Azure, best practices, and how-to's. We are excited about this book and the technology. However, we'd like to hear from you. As we go around evangelizing SQL Azure at user groups, code camps, and SQL Saturday's, we see the range of "heard of it" to "experimenting with it". Very few are actually doing something with Azure. I'd like to know what your concerns/questions are regarding Azure.  More specifically, what functionality do you think is cool as well as what is lacking, and what would be your list of "must have's" to do something with Azure. We hear a lot regarding security concerns, lack of backup/restore, etc. Is there more? Herve and I will be posting frequently as we write to let you know what we find, what is cool, and what you can look forward to. I'm heading to Tech-Ed in June and hopefully will come back with some great things to tell you!

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• SQL Azure Book

  - by ScottKlein

  One of the hotest technology topics of the day is Azure. Being a SQL guy, I am all over this technology, especially SQL Azure. So much so that Herve Roggero and I are currently writing a book for APress on SQL Azure. This book will be out in September and will include deep and thorough coverage of SQL Azure, best practices, and how-to's. We are excited about this book and the technology. However, we'd like to hear from you. As we go around evangelizing SQL Azure at user groups, code camps, and SQL Saturday's, we see the range of "heard of it" to "experimenting with it". Very few are actually doing something with Azure. I'd like to know what your concerns/questions are regarding Azure.  More specifically, what functionality do you think is cool as well as what is lacking, and what would be your list of "must have's" to do something with Azure. We hear a lot regarding security concerns, lack of backup/restore, etc. Is there more? Herve and I will be posting frequently as we write to let you know what we find, what is cool, and what you can look forward to. I'm heading to Tech-Ed in June and hopefully will come back with some great things to tell you!

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• Web Service Standard Complexity

  Are we over-standardizing web services and hindering their adoption? No, and in fact I feel that it is helping its adoption in the modern corporate world. Standards, although they can be daunting and tedious, provide a universal framework to which we all can operate in and around. These frameworks provide a common interface for all of to use when interaction with various computing environments so that data can be transfer freely.  Standards are protocols in which computers communicate with one another. If we take this to the living world, the united nations hires interprets for all each countries dignitaries so that they can understand what other countries are talking about. Imagine if the president of the United States wanted to talk to the ruler of China. How would these to communicate? The interpreter would translate data back and forth acting as in intermediary using both standard American English and Chinese. Without knowing the standards in either language no one would be able to communicate. Even though we work within the framework of standards does not mean that we are stuck with these standards. As technology evolves all standards will be out of touch, and when this occurs standards need to be refactored or replaced with new standards that are current with the technology at that time. How else are we as developers and the technology going to grow? What do you guys think?

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• The Increasing Focus on Architecture

  - by Bob Rhubart

  If you follow my updates on Twitter or on the OTN ArchBeat page on Facebook you have probably noticed that I'm a regular reader of Joe McKendrick's SOA blog on ZDNet. Usually I'm content to simply share a link on my social networks when I find one of McKendrick's posts interesting. But with a recent post, In the cloud era, let's start calling IT what it is: 'Innovation Team', McKendrick hit on a point that warrants more than a quick link: "IT is no longer just a department full of people who code, build and maintain systems. IT is the business partner that plans and strategizes what types of technology solutions the business needs to move forward." Of course, what McKendrick is describing is an increased focus on architecture. Assuming that McKendrick's assessment is correct — and I do — that expanding focus, from coding, building, and maintaining systems to planning and strategizing technology solutions that serve the business, isn't limited to the organizational level. The individual roles within the IT organization will also have to shift to a more broadly architectural mindset. McKendrick's post references Dr. Irving Wladawsky-Berger's assessment of cloud computing as a critical "third model" of computing to emerge in the 50-year history of Information Technology. As computing itself evolves, the underlying roles that make computing possible must evolve accordingly. That evolution will be defined by an increased focus on architecture.

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• Creating Ideal Customers with Modern Marketing

  - by Richard Lefebvre

  “Without that real-time perspective, it's just not possible to stay in step with what your customers want and need.” — Customer-Obsessed Marketing Is Your Next Competitive Edge Every business talks about focusing on the customer. But few actually deliver. Why? Because digital marketing technology can’t tell a compelling story. It lacks engaging dialogue with no connection beyond the transaction. It’s lost in translation because marketers don’t speak code. And it’s confusing to the customer because marketing and IT can’t connect process and data. Take a look at your digital marketing picture. From a distance it may look fine. But look up close. It’s fragmented and the dots are not connected. You need much higher resolution. Step back and see the big picture. Zoom in on the individual customer. But you’ll need Modern Marketing technology engineered with enterprise grade data management and proven cloud performance. Explore the people, processes, and technology of the Oracle Marketing Cloud. Create a culture of customer obsession. Simplify marketing across all channels to turn casual prospects into passionate advocates. Engage ideal customers with a meaningful experience. Personalize your brand narrative for each customer in every chapter of your story to increase engagement and revenue. Read the full article and watch the videos here

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