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• Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

  - by user462779

  Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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• Willy Rotstein on Supply Chain Planning

  - by sarah.taylor(at)oracle.com

  Each time a merchandiser, buyer or planner in Retail makes a business decision around assortment, inventory, pricing and promotions there is an opportunity to improve both Profitability and Customer Service. Improving decision making, however, has always been a tricky business for retailers.  I have worked in this space for more than 15 years. I began my career as an academic, at Imperial College London, and then broadened this interest with Retailers, aiming to optimize their merchandising and supply chain decisions. Planning the business and optimizing profit is a complex process. The complexity arises from the variety of people involved, the large number of decisions to take across all business processes, the uncertainty intrinsic to the retail environment as well as the volume of data available for analysis.  Things are not getting any easier either. The advent of multi-channel, social media and mobile is taking these complexities to a new level and presenting additional opportunities for those willing to exploit them. I guess it is due to the complexities of the decision making process that, over the last couple of years working with Oracle Retail, I have witnessed a clear trend around the deployment of planning systems. Retailers are aiming to simplify their decision making processes. They want to use one joined up planning platform across the business and enhance it with "actionable" data mining and optimization techniques. At Oracle Retail, we have a vibrant community of international retailers who regularly come together to discuss the big issues in retail planning. It is a combination of fashion, grocery and speciality retailers, all sharing their best practice vision for planning and optimizing merchandise decisions. As part of the Retail Exchange program, at the recent National Retail Federation event in New York, I jointly hosted a Planning dinner with Peter Fitzgerald from Google UK, Retail Division. Those retailers from our international planning community who were in New York for the annual NRF event were able to attend. The group comprised some of Europe's great International Retail brands.  All sectors were represented by organisations like Mango, LVMH, Ahold, Morrisons, Shop Direct and River Island. They confirmed the current importance of engaging with Planning and Optimization issues. In particular the impact of the internet was a key topic. We had a great debate about new retail initiatives.  Peter highlighted how mobility is changing retail - in particular with the new "local availability search" initiative. We also had an exciting discussion around the opportunities to improve merchandising using the new data that is becoming available from search, social media and ecommerce sites. It will be our focus to continue to help retailers translate this data into better results while keeping their business operations simple. New developments in "actionable" analytics and computing capacity make this a very exciting area today. Watch this space for my contributions on these topics which will be made available through this blog. Oracle Retail has a strong Planning community. if you are a category manager, a planner, a buyer, a merchandiser, a retail supplier or any retail executive with a keen interest in planning then you would be very welcome to join Oracle Retail's Planning Community. As part of our community you will be able to join our in-person and virtual events, download topical white papers and best practice information specifically tailored to your area of interest.  If anyone would like to register their interest in joining our community of retailers discussing planning then please contact me at [email protected]   Willy Rotstein, Oracle Retail

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• Validating Petabytes of Data with Regularity and Thoroughness

  - by rickramsey

  by Brian Zents When former Intel CEO Andy Grove said “only the paranoid survive,” he wasn’t necessarily talking about tape storage administrators, but it’s a lesson they’ve learned well. After all, tape storage is the last line of defense to prevent data loss, so tape administrators are extra cautious in making sure their data is secure. Not surprisingly, we are often asked for ways to validate tape media and the files on them. In the past, an administrator could validate the media, but doing so was often tedious or disruptive or both. The debut of the Data Integrity Validation (DIV) and Library Media Validation (LMV) features in the Oracle T10000C drive helped eliminate many of these pains. Also available with the Oracle T10000D drive, these features use hardware-assisted CRC checks that not only ensure the data is written correctly the first time, but also do so much more efficiently. Traditionally, a CRC check takes at least 25 seconds per 4GB file with a 2:1 compression ratio, but the T10000C/D drives can reduce the check to a maximum of nine seconds because the entire check is contained within the drive. No data needs to be sent to a host application. A time savings of at least 64 percent is extremely beneficial over the course of checking an entire 8.5TB T10000D tape. While the DIV and LMV features are better than anything else out there, what storage administrators really need is a way to check petabytes of data with regularity and thoroughness. With the launch of Oracle StorageTek Tape Analytics (STA) 2.0 in April, there is finally a solution that addresses this longstanding need. STA bundles these features into one interface to automate all media validation activities across all Oracle SL3000 and SL8500 tape libraries in an environment. And best of all, the validation process can be associated with the health checks an administrator would be doing already through STA. In fact, STA validates the media based on any of the following policies: Random Selection – Randomly selects media for validation whenever a validation drive in the standalone library or library complex is available. Media Health = Action – Selects media that have had a specified number of successive exchanges resulting in an Exchange Media Health of “Action.” You can specify from one to five exchanges. Media Health = Evaluate – Selects media that have had a specified number of successive exchanges resulting in an Exchange Media Health of “Evaluate.” You can specify from one to five exchanges. Media Health = Monitor – Selects media that have had a specified number of successive exchanges resulting in an Exchange Media Health of “Monitor.” You can specify from one to five exchanges. Extended Period of Non-Use – Selects media that have not had an exchange for a specified number of days. You can specify from 365 to 1,095 days (one to three years). Newly Entered – Selects media that have recently been entered into the library. Bad MIR Detected – Selects media with an exchange resulting in a “Bad MIR Detected” error. A bad media information record (MIR) indicates degraded high-speed access on the media. To avoid disrupting host operations, an administrator designates certain drives for media validation operations. If a host requests a file from media currently being validated, the host’s request takes priority. To ensure that the administrator really knows it is the media that is bad, as opposed to the drive, STA includes drive calibration and qualification features. In addition, validation requests can be re-prioritized or cancelled as needed. To ensure that a specific tape isn’t validated too often, STA prevents a tape from being validated twice within 24 hours via one of the policies described above. A tape can be validated more often if the administrator manually initiates the validation. When the validations are complete, STA reports the results. STA does not report simply a “good” or “bad” status. It also reports if media is even degraded so the administrator can migrate the data before there is a true failure. From that point, the administrators’ paranoia is relieved, as they have the necessary information to make a sound decision about the health of the tapes in their environment. About the Photograph Photograph taken by Rick Ramsey in Death Valley, California, May 2014 - Brian Follow OTN Garage on: Web | Facebook | Twitter | YouTube

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• Why your Netapp is so slow...

  - by Darius Zanganeh

  Have you ever wondered why your Netapp FAS box is slow and doesn't perform well at large block workloads?  In this blog entry I will give you a little bit of information that will probably help you understand why it’s so slow, why you shouldn't use it for applications that read and write in large blocks like 64k, 128k, 256k ++ etc..  Of course since I work for Oracle at this time, I will show you why the ZS3 storage boxes are excellent choices for these types of workloads. Netapp’s Fundamental Problem The fundamental problem you have running these workloads on Netapp is the backend block size of their WAFL file system.  Every application block on a Netapp FAS ends up in a 4k chunk on a disk. Reference:  Netapp TR-3001 Whitepaper Netapp has proven this lacking large block performance fact in at least two different ways. They have NEVER posted an SPC-2 Benchmark yet they have posted SPC-1 and SPECSFS, both recently. In 2011 they purchased Engenio to try and fill this GAP in their portfolio. Block Size Matters So why does block size matter anyways?  Many applications use large block chunks of data especially in the Big Data movement.  Some examples are SAS Business Analytics, Microsoft SQL, Hadoop HDFS is even 64MB! Now let me boil this down for you.  If an application such MS SQL is writing data in a 64k chunk then before Netapp actually writes it on disk it will have to split it into 16 different 4k writes and 16 different disk IOPS.  When the application later goes to read that 64k chunk the Netapp will have to again do 16 different disk IOPS.  In comparison the ZS3 Storage Appliance can write in variable block sizes ranging from 512b to 1MB.  So if you put the same MSSQL database on a ZS3 you can set the specific LUNs for this database to 64k and then when you do an application read/write it requires only a single disk IO.  That is 16x faster!  But, back to the problem with your Netapp, you will VERY quickly run out of disk IO and hit a wall.  Now all arrays will have some fancy pre fetch algorithm and some nice cache and maybe even flash based cache such as a PAM card in your Netapp but with large block workloads you will usually blow through the cache and still need significant disk IO.  Also because these datasets are usually very large and usually not dedupable they are usually not good candidates for an all flash system.  You can do some simple math in excel and very quickly you will see why it matters.  Here are a couple of READ examples using SAS and MSSQL.  Assume these are the READ IOPS the application needs even after all the fancy cache and algorithms.   Here is an example with 128k blocks.  Notice the numbers of drives on the Netapp! Here is an example with 64k blocks You can easily see that the Oracle ZS3 can do dramatically more work with dramatically less drives.  This doesn't even take into account that the ONTAP system will likely run out of CPU way before you get to these drive numbers so you be buying many more controllers.  So with all that said, lets look at the ZS3 and why you should consider it for any workload your running on Netapp today.  ZS3 World Record Price/Performance in the SPC-2 benchmark ZS3-2 is #1 in Price Performance $12.08ZS3-2 is #3 in Overall Performance 16,212 MBPS Note: The number one overall spot in the world is held by an AFA 33,477 MBPS but at a Price Performance of $29.79.  A customer could purchase 2 x ZS3-2 systems in the benchmark with relatively the same performance and walk away with $600,000 in their pocket.

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• Database – Beginning with Cloud Database As A Service

  - by Pinal Dave

  I love my weekend projects. Everybody does different activities in their weekend – like traveling, reading or just nothing. Every weekend I try to do something creative and different in the database world. The goal is I learn something new and if I enjoy my learning experience I share with the world. This weekend, I decided to explore Cloud Database As A Service – Morpheus. In my career I have managed many databases in the cloud and I have good experience in managing them. I should highlight that today’s applications use multiple databases from SQL for transactions and analytics, NoSQL for documents, In-Memory for caching to Indexing for search.  Provisioning and deploying these databases often require extensive expertise and time.  Often these databases are also not deployed on the same infrastructure and can create unnecessary latency between the application layer and the databases.  Not to mention the different quality of service based on the infrastructure and the service provider where they are deployed. Moreover, there are additional problems that I have experienced with traditional database setup when hosted in the cloud: Database provisioning & orchestration Slow speed due to hardware issues Poor Monitoring Tools High network latency Now if you have a great software and expert network engineer, you can continuously work on above problems and overcome them. However, not every organization have the luxury to have top notch experts in the field. Now above issues are related to infrastructure, but there are a few more problems which are related to software/application as well. Here are the top three things which can be problems if you do not have application expert: Replication and Clustering Simple provisioning of the hard drive space Automatic Sharding Well, Morpheus looks like a product build by experts who have faced similar situation in the past. The product pretty much addresses all the pain points of developers and database administrators. What is different about Morpheus is that it offers a variety of databases from MySQL, MongoDB, ElasticSearch to Reddis as a service.  Thus users can pick and chose any combination of these databases.  All of them can be provisioned in a matter of minutes with a simple and intuitive point and click user interface.  The Morpheus cloud is built on Solid State Drives (SSD) and is designed for high-speed database transactions.  In addition it offers a direct link to Amazon Web Services to minimize latency between the application layer and the databases. Here are the few steps on how one can get started with Morpheus. Follow along with me.  First go to http://www.gomorpheus.com and register for a new and free account. Step 1: Signup It is very simple to signup for Morpheus. Step 2: Select your database   I use MySQL for my daily routine, so I have selected MySQL. Upon clicking on the big red button to add Instance, it prompted a dialogue of creating a new instance.   Step 3: Create User Now we just have to create a user in our portal which we will use to connect to a database hosted at Morpheus. Click on your database instance and it will bring you to User Screen. Over here you will notice once again a big red button to create a new user. I created a user with my first name.   Step 4: Configure your MySQL client I used MySQL workbench and connected to MySQL instance, which I had created with an IP address and user.   That’s it! You are connecting to MySQL instance. Now you can create your objects just like you would create on your local box. You will have all the features of the Morpheus when you are working with your database. Dashboard While working with Morpheus, I was most impressed with its dashboard. In future blog posts, I will write more about this feature.  Also with Morpheus you use the same process for provisioning and connecting with other databases: MongoDB, ElasticSearch and Reddis. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: MySQL, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Bridging the Gap in Cloud, Big Data, and Real-time

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} With all the buzz of around big data and cloud computing, it is easy to overlook one of your most precious commodities—your data. Today’s businesses cannot stand still when it comes to data. Market success now depends on speed, volume, complexity, and keeping pace with the latest data integration breakthroughs. Are you up to speed with big data, cloud integration, real-time analytics? Join us in this three part blog series where we’ll look at each component in more detail. Meet us online on October 24th where we’ll take your questions about what issues you are facing in this brave new world of integration. Let’s start first with Cloud. What happens with your data when you decide to implement a private cloud architecture? Or public cloud? Data integration solutions play a vital role migrating data simply, efficiently, and reliably to the cloud; they are a necessary ingredient of any platform as a service strategy because they support cloud deployments with data-layer application integration between on-premise and cloud environments of all kinds. For private cloud architectures, consolidation of your databases and data stores is an important step to take to be able to receive the full benefits of cloud computing. Private cloud integration requires bidirectional replication between heterogeneous systems to allow you to perform data consolidation without interrupting your business operations. In addition, integrating data requires bulk load and transformation into and out of your private cloud is a crucial step for those companies moving to private cloud. In addition, the need for managing data services as part of SOA/BPM solutions that enable agile application delivery and help build shared data services for organizations. But what about public Cloud? If you have moved your data to a public cloud application, you may also need to connect your on-premise enterprise systems and the cloud environment by moving data in bulk or as real-time transactions across geographies. For public and private cloud architectures both, Oracle offers a complete and extensible set of integration options that span not only data integration but also service and process integration, security, and management. For those companies investing in Oracle Cloud, you can move your data through Oracle SOA Suite using REST APIs to Oracle Messaging Cloud Service —a new service that lets applications deployed in Oracle Cloud securely and reliably communicate over Java Messaging Service . As an example of loading and transforming data into other public clouds, Oracle Data Integrator supports a knowledge module for Salesforce.com—now available on AppExchange. Other third-party knowledge modules are being developed by customers and partners every day. To learn more about how to leverage Oracle’s Data Integration products for Cloud, join us live: Data Integration Breakthroughs Webcast on October 24th 10 AM PST.

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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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• Focus on Social Relationship Management at Oracle OpenWorld

  - by Pat Ma

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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• links for 2010-12-08

  - by Bob Rhubart

  What's a data architect? A comic dialog by one who knows: Oracle ACE Director Lewis Cunningham. Webcast: Oracle Business Intelligence Forum - December 15, 2010 at 9:00 am PT "The Oracle Business Intelligence Online Forum is a half-day virtual event that offers you a unique opportunity to see, in one place, the full portfolio of Oracle’s Business Intelligence (BI) offerings, and to learn what sets Oracle apart from the rest. Hear Oracle executives and industry analyst, Howard Dresner, present the current state of Business Intelligence, along with a series of customers who will share their case studies of putting analytics in action." Oracle Rolls Out Private Cloud Architecture And World-Record Transaction Performance | Forrester Blogs "Exadata has been dealt with extensively in other venues, both inside Forrester and externally, and appears to deliver the goods for I&O groups who require efficient consolidation and maximum performance from an Oracle database environment." -- Richard Fichera, Forrester Seven ways to get things started: Java EE Startup Classes with GlassFish and WebLogic "This is a blog about a topic that I realy don't like. But it comes across my ways over and over again and it's no doubt that you need it from time to time. Enough reasons for me to collect some information about it and publish it for your reference. I am talking about Startup-/Shutdown classes with Java EE applications or servers." -- Oracle ACE Director Markus "@myfear" Eisele." Monitoring Undelivered Messages in BPEL in SOA 10g (Antony Reynolds' Blog) "I am currently working with a client that wants to know how many undelivered messages they have, and if it reaches a certain threshold then they wants to alert the operator. To do this they plan on using the Enterprise Manager alert functions, but first they needs to know how many undelivered instances are out there." SOA author Antony Reynolds VirtualBox Appliances for Developers "Developers can simply download a few files, assemble them with a script , and then import and run the resulting pre-built VM in VirtualBox. This makes starting with these technologies even easier. Each appliance contains some Hands-On-Labs to start learning." -- Peter Paul van de Beek Oracle UCM 11g Remote Intradoc Client (RIDC) Integration with Oracle ADF 11g "It's great we have out of the box WebCenter ADF task flows for document management in UCM. However, for complete business scenario implementations, usually it's not enough and we need to manage Content Repository programmatically. This can be achieved through Remote Intradoc Client (RIDC) API. It's quite hard to find any practical information about this API, but I managed to get code for UCM folder creation/removal and folder information." -- Oracle ACE Director Andrejus Baranovskis Interview with Java Champion Matjaz B. Juric on Cloud Computing, SOA, and Java EE 6 "Matjaz Juric of Slovenia, head of the Cloud Computing and SOA Competence Centre at the University of Maribor, and professor at the University of Ljubljana, shares insights about cloud computing, SOA and Java EE 6." White Paper: Oracle Complex Event Processing High Availability "This whitepaper describes the high availability (HA) solutions available in Oracle CEP 11g Release 1 Patch Set 2 and  presents the results of a benchmark study demonstrating the performance of the Oracle CEP HA solutions."

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• Big Data – Operational Databases Supporting Big Data – Key-Value Pair Databases and Document Databases – Day 13 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Relational Database and NoSQL database in the Big Data Story. In this article we will understand the role of Key-Value Pair Databases and Document Databases Supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (Yesterday’s post) NoSQL Databases (Yesterday’s post) Key-Value Pair Databases (This post) Document Databases (This post) Columnar Databases (Tomorrow’s post) Graph Databases (Tomorrow’s post) Spatial Databases (Tomorrow’s post) Key Value Pair Databases Key Value Pair Databases are also known as KVP databases. A key is a field name and attribute, an identifier. The content of that field is its value, the data that is being identified and stored. They have a very simple implementation of NoSQL database concepts. They do not have schema hence they are very flexible as well as scalable. The disadvantages of Key Value Pair (KVP) database are that they do not follow ACID (Atomicity, Consistency, Isolation, Durability) properties. Additionally, it will require data architects to plan for data placement, replication as well as high availability. In KVP databases the data is stored as strings. Here is a simple example of how Key Value Database will look like: Key Value Name Pinal Dave Color Blue Twitter @pinaldave Name Nupur Dave Movie The Hero As the number of users grow in Key Value Pair databases it starts getting difficult to manage the entire database. As there is no specific schema or rules associated with the database, there are chances that database grows exponentially as well. It is very crucial to select the right Key Value Pair Database which offers an additional set of tools to manage the data and provides finer control over various business aspects of the same. Riak Rick is one of the most popular Key Value Database. It is known for its scalability and performance in high volume and velocity database. Additionally, it implements a mechanism for collection key and values which further helps to build manageable system. We will further discuss Riak in future blog posts. Key Value Databases are a good choice for social media, communities, caching layers for connecting other databases. In simpler words, whenever we required flexibility of the data storage keeping scalability in mind – KVP databases are good options to consider. Document Database There are two different kinds of document databases. 1) Full document Content (web pages, word docs etc) and 2) Storing Document Components for storage. The second types of the document database we are talking about over here. They use Javascript Object Notation (JSON) and Binary JSON for the structure of the documents. JSON is very easy to understand language and it is very easy to write for applications. There are two major structures of JSON used for Document Database – 1) Name Value Pairs and 2) Ordered List. MongoDB and CouchDB are two of the most popular Open Source NonRelational Document Database. MongoDB MongoDB databases are called collections. Each collection is build of documents and each document is composed of fields. MongoDB collections can be indexed for optimal performance. MongoDB ecosystem is highly available, supports query services as well as MapReduce. It is often used in high volume content management system. CouchDB CouchDB databases are composed of documents which consists fields and attachments (known as description). It supports ACID properties. The main attraction points of CouchDB are that it will continue to operate even though network connectivity is sketchy. Due to this nature CouchDB prefers local data storage. Document Database is a good choice of the database when users have to generate dynamic reports from elements which are changing very frequently. A good example of document usages is in real time analytics in social networking or content management system. Tomorrow In tomorrow’s blog post we will discuss about various other Operational Databases supporting Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• 5 Ways to Determine Mobile Location

  - by David Dorf

  In my previous post, I mentioned the importance of determining the location of a consumer using their mobile phone.  Retailers can track anonymous mobile phones to determine traffic patterns both inside and outside their stores.  And with consumers' permission, retailers can send location-aware offers to mobile phones; for example, a coupon for cereal as you walk down that aisle.  When paying with Square, your location is matched with the transaction.  So there are lots of reasons for retailers to want to know the location of their customers.  But how is it done? I thought I'd dive a little deeper on that topic and consider the approaches to determining location. 1. Tower Triangulation By comparing the relative signal strength from multiple antenna towers, a general location of a phone can be roughly determined to an accuracy of 200-1000 meters.  The more towers involved, the more accurate the location. 2. GPS Using Global Positioning Satellites is more accurate than using cell towers, but it takes longer to find the satellites, it uses more battery, and it won't well indoors.  For geo-fencing applications, like those provided by Placecast and Digby, cell towers are often used to determine if the consumer is nearing a "fence" then switches to GPS to determine the actual crossing of the fence. 3. WiFi Triangulation WiFi triangulation is usually more accurate than using towers just because there are so many more WiFi access points (i.e. radios in routers) around. The position of each WiFi AP needs to be recorded in a database and used in the calculations, which is what Skyhook has been doing since 2008.  Another advantage to this method is that works well indoors, although it usually requires additional WiFi beacons to get the accuracy down to 5-10 meters.  Companies like ZuluTime, Aisle411, and PointInside have been perfecting this approach for retailers like Meijer, Walgreens, and HomeDepot. Keep in mind that a mobile phone doesn't have to connect to the WiFi network in order for it to be located.  The WiFi radio in the phone only needs to be on.  Even when not connected, WiFi radios talk to each other to prepare for a possible connection. 4. Hybrid Approaches Naturally the most accurate approach is to combine the approaches described above.  The more available data points, the greater the accuracy.  Companies like ShopKick like to add in acoustic triangulation using the phone's microphone, and NearBuy can use video analytics to increase accuracy. 5. Magnetic Fields The latest approach, and this one is really new, takes a page from the animal kingdom.  As you've probably learned from guys like Marlin Perkins, some animals use the Earth's magnetic fields to navigate.  By recording magnetic variations within a store, then matching those readings with ones from a consumer's phone, location can be accurately determined.  At least that's the approach IndoorAtlas is taking, and the science seems to bear out.  It works well indoors, and doesn't require retailers to purchase any additional hardware.  Keep an eye on this one.

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• Oracle Data Integration 12c: Perspectives of Industry Experts, Customers and Partners

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 As you may have seen from our recent blog posts on Oracle Data Integrator 12c and Oracle GoldenGate 12c, we are very excited to share with you the great new features the 12c release brings to Oracle’s data integration solutions. And, fortunately we are not alone in this sentiment. Since the press announcement October 17th, which incorporates our customers' and experts' testimonials, we have seen positive comments in leading technology publications and social media as well. Here are some examples: In CIO and PCWorld you can find Joab Jackson’s article, Oracle Data Integrator 12c ready for real-time analysis, where wrote about the tight integration between Oracle Data Integrator and Oracle GoldenGate . He noted “Heeding the call from enterprise customers who clamor for more immediacy in their data-driven reports, Oracle has updated its data-integration software portfolio so that it can more rapidly deliver data to data warehouses and analysis applications.” Integration Developer News’ Vance McCarthy wrote the article Oracle Ships ‘Future Proofs’ Integration Tools for Traditional, Cloud, Big Data, Real-Time Projects and mentioned that “Oracle Data Integrator 12c and Oracle GoldenGate 12c sport a wide range of improvements to let devs more easily deliver data integration for cloud, analytics, big data and other new projects that leverage multiple datasets for business.“ InformationWeek’s Doug Henschen gave a great overview to several key features including the new flow-based UI in Oracle Data Integrator. Doug said “Oracle Data Integrator 12c introduces a complete makeover of the job-building experience, while real-time oriented GoldenGate 12c introduces performance gains “. In Database Trends and Applications’ article Oracle Strengthens Data Integration with Release of Oracle Data Integrator 12c and Oracle GoldenGate 12c highlighted the productivity aspect of the new solution with his remarks: “tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training”. We are also thrilled about what our customers and partners have to say about our products and the new release. And we are equally excited to share those perspectives with you in our upcoming launch video webcast on November 12th. SolarWorld Industries America’s Senior Database Manager, Russ Toyama will join our executives in our studio in Redwood Shores to discuss GoldenGate’s core benefits and the new release, while Surren Partharb, CTO of Strategic Technology Services for BT, and Mark Rittman, CTO of Rittman Mead, will provide their comments via the interviews conducted in the UK. This interactive panel discussion in the video webcast will unveil the new release with the expertise of our development executives and the great insight from our customers and partners. In addition, our product experts will be available online to answer chat questions. This is really a great opportunity to learn how Oracle's data integration offering has changed the integration and replication technology space with the new release, and established itself as the new leader. If you have not registered for this free event yet, you can do so via this link. We will run the live event at 8am PT/4pm GMT, followed by a replay of the event with live chat for Q&A  at 10am PT/6pm GMT. The replay will be available on-demand for those who register but cannot attend either session on November 12th. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";}

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• Master Data Management for Location Data - Oracle Site Hub

  - by david.butler(at)oracle.com

  Most MDM discussions cover key domains such as customer, supplier, product, service, and reference data. It is usually understood that these domains have complex structures and hundreds if not thousands of attributes that need governing. Location, on the other hand, strikes most people as address data. How hard can that be? But for many industries, locations are complex, and site information is critical to efficient operations and relevant analytics. Retail stores and malls, bank branches, construction sites come to mind. But one of the best industries for illustrating the power of a site mastering application is Oil & Gas.   Oracle's Master Data Management solution for location data is the Oracle Site Hub. It is a location mastering solution that enables organizations to centralize site and location specific information from heterogeneous systems, creating a single view of site information that can be leveraged across all functional departments and analytical systems.   Let's take a look at the location entities the Oracle Site Hub can manage for the Oil & Gas industry: organizations, property, land, buildings, roads, oilfield, service center, inventory site, real estate, facilities, refineries, storage tanks, vendor locations, businesses, assets; project site, area, well, basin, pipelines, critical infrastructure, offshore platform, compressor station, gas station, etc. Any site can be classified into multiple hierarchies, like organizational hierarchy, operational hierarchy, geographic hierarchy, divisional hierarchies and so on. Any site can also be associated to multiple clusters, i.e. collections of sites, and these can be used as a foundation for driving reporting, analysis, organize daily work, etc. Hierarchies can also be used to model entities which are structured or non-structured collections of nodes, like for example routes, pipelines and more. The User Defined Attribute Framework provides the needed infrastructure to add single row attributes groups like well base attributes (well IDs, well type, well structure and key characterizing measures, and more) and well geometry, and multi row attribute groups like well applications, permits, production data, activities, operations, logs, treatments, tests, drills, treatments, and KPIs. Site Hub can also model areas, lands, fields, basins, pools, platforms, eco-zones, and stratigraphic layers as specific sites, tracking their base attributes, aliases, descriptions, subcomponents and more. Midstream entities (pipelines, logistic sites, pump stations) and downstream entities (cylinders, tanks, inventories, meters, partner's sites, routes, facilities, gas stations, and competitor sites) can also be easily modeled, together with their specific attributes and relationships. Site Hub can store any type of unstructured data associated to a site. This could be stored directly or on an external content management solution, like Oracle Universal Content Management. Considering a well, for example, Site Hub can store any relevant associated multimedia file such as: CAD drawings of the well profile, structure and/or parts, engineering documents, contracts, applications, permits, logs, pictures, photos, videos and more. For any site entity, Site Hub can associate all the related assets and equipments at the site, as well as all relationships between sites, between a site and multiple parties, and between a site and any purchasable or sellable item, over time. Items can be equipment, instruments, facilities, services, products, production entities, production facilities (pipelines, batteries, compressor stations, gas plants, meters, separators, etc.), support facilities (rigs, roads, transmission or radio towers, airstrips, etc.), supplier products and services, catalogs, and more. Items can just be associated to sites using standard Site Hub features, or they can be fully mastered by implementing Oracle Product Hub. Site locations (addresses or geographical coordinates) are also managed with out-of-the-box address geo-coding capabilities coupled with Google Maps integration to deliver powerful mapping capabilities and spatial data analysis. Locations can be shared between different sites. Centered on the site location, any site can also have associated areas. Site Hub can master any site location specific information, like for example cadastral, ownership, jurisdictional, geological, seismic and more, and any site-centric area specific information, like for example economical, political, risk, weather, logistic, traffic information and more. Now if anyone ever asks you why locations need MDM, think about how all these Oil & Gas entities and attributes would translate into your business locations. To learn more about Oracle's full MDM solution for the digital oil field, here is a link to Roberto Negro's outstanding whitepaper: Oracle Site Master Data Management for mastering wells and other PPDM entities in a digital oilfield context  

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• 2013 Predictions for Retail

  - by David Dorf

  Its that time of year to roll out the predictions for next year.  I can't say I've really nailed it in the past, but feel free to look back at my 2012, 2011, and 2010 predictions.  I'm not expecting anything earth-shattering this year; just continued maturation of several technologies that are finally taking hold. 1. Next day delivery -- Amazon finally decided it wasn't worth fighting state taxes and instead decided to place distribution centers everywhere so they can potentially offer next-day deliveries.  Not to be outdone, Walmart is looking to leverage its huge physical presence to offer the same.  Clubs like ShopRunner are pushing delivery barriers as well, so the norm is shifting to free shipping in a few days or relatively cheap shipping overnight.  Retailers need be thinking about how to ship from physical stores. 2. Bring your own device -- Earlier this year Intuit bought AisleBuyer, a mobile self-checkout start-up, at least somewhat validating the BYOD approach.  Grocery stores, especially in Europe, have been supporting in-aisle self-scanning for a while and I'm betting it will find a home in certain verticals in the US too.  There's also the BYOD concept for employees.  Some retailers are considering issuing mobile devices at hiring along side the shirt and name-tag.  Employees become responsible for the hardware until they leave. 3. TV shopping -- Will Apple finally release a TV product in 2013?  Who knows?  But the industry isn't standing still. Companies like QVC and HSN are already successfully combining the TV and online experiences for shopping.  Comcast is partnering with Tivo to allow viewers to interact with ads with Paypal handing payment.  This will be a slow maturation, but expect TVs to get smarter and eventually become a new selling channel (pun intended) for retailers. 4. Privacy backlash -- It only takes one big incident to stir the public, and I'm betting we have one in 2013.  Facebook, Google, or Apple will test the boundaries of what the public is willing to accept.  It could involve a retailer using geo-location technology, or possibly video analytics.  And as is always the case, the offender will apologize, temporarily remove the technology, and wait 2-3 years for it to be generally accepted.  Privacy is a moving target. 5. More NFC -- I've come to the conclusion that adoption of any banking technology is going to be slow.  It was slow for credit cards, ATMs, and online billpay so why should it be any different for NFC?  Maybe, just maybe the iPhone 5S will have an NFC chip, but we're not going to see mainstream uptake for years.  Next year we'll continue to see incremental improvements from Isis, Google, and Paypal and a plethora of new startups, but don't toss your magstripe cards just yet. 6. In-store location -- The technologies for tracking people inside stores is really improving.  Retailers can track people using video cameras, infrared, and by the WiFi radios in mobile phones.  We're getting closer to the point where accuracy could be a shelf-facing, which will help retailers understand how people shop, where they spend time, and what displays attract them.  Expect CPG companies to get involved and partner with retailers, since the data benefits both parties.  Consumers will benefit by being directed right to the products they seek.  (In 2013 ARTS is forming a workteam to develop new standards in this area.) 7. M&A -- Looking back at 2012 there were some really big deals involving IBM, Oracle, JDA, and NCR and I expect that trend will likely continue as vendors add assets to bolster their portfolios.  Many retailers are due for an IT transformation to support anywhere, anytime shoppers, and one-stop-vendors can minimize complexity and costs. Predictions from other sources: Independent Retailer Stores Magazine IDC Insights Mobile Commerce Daily

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• Some OBI EE Tricks and Tips in the Admin Tool By Gerry Langton

  - by hamsun

  How to set the log level from a Session variable Initialization block As we know it is normal to set the log level non-zero for a particular user when we wish to debug problems. However sometimes it is inconvenient to go into each user’s properties in the Admin tool and update the log level. So I am showing a method which allows the log level to be set for all users via a session initialization block. This is particularly useful for anyone wanting an alternative way to set the log level. The screen shots shown are using the OBIEE 11g SampleApp demo but are applicable to any environment. Open the appropriate rpd in on-line mode and navigate to Manage Variables. Select Session Initialization Blocks, right click in the white space and create a New Initialization Block. I called the Initialization block Set_Loglevel . Now click on ‘Edit Data Source’ to enter the SQL. Chose the ‘Use OBI EE Server’ option for the SQL. This means that the SQL provided must use tables which have been defined in the Physical layer of the RPD, and whilst there is no need to provide a connection pool you must work in On-Line mode. The SQL can access any of the RPD tables and is purely used to return a value of 2. The ‘Test’ button confirms that the SQL is valid. Next, click on the ‘Edit Data Target’ button to add the LOGLEVEL variable to the initialization block. Check the ‘Enable any user to set the value’ option so that this will work for any user. Click OK and the following message will display as LOGLEVEL is a system session variable: Click ‘Yes’. Click ‘OK’ to save the Initialization block. Then check in the On-LIne changes. To test that LOGLEVEL has been set, log in to OBIEE using an administrative login (e.g. weblogic) and reload server metadata, either from the Analysis editor or from Administration > Reload Files and Metadata link. Run a query then navigate to Administration > Manage Sessions and click ‘View Log’ for the query just issued (which should be approximately the last in the list). A log file should exist and with LOGLEVEL set to 2 should include both logical and physical sql. If more diagnostic information is required then set LOGLEVEL to a higher value. If logging is required only for a particular analysis then an alternative method can be used directly from the Analysis editor. Edit the analysis for which debugging is required and click on the Advanced tab. Scroll down to the Advanced SQL clauses section and enter the following in the Prefix box: SET VARIABLE LOGLEVEL = 2; Click the ‘Apply SQL’ button. The SET VARIABLE statement will now prefix the Analysis’s logical SQL. So that any time this analysis is run it will produce a log. You can find information about training for Oracle BI EE products here or in the OU Learning Paths. Please send me an email at [email protected] if you have any further questions. About the Author: Gerry Langton started at Siebel Systems in 1999 working as a technical instructor teaching both Siebel application development and also Siebel Analytics (which subsequently became Oracle BI EE). From 2006 Gerry has worked as Senior Principal Instructor within Oracle University specialising in Oracle BI EE, Oracle BI Publisher and Oracle Data Warehouse development for BI.

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• Dropped impression 25 days after restructure

  - by Hamid

  Our website is a non English property related website (moshaver.com) which is similar to rightmove.co.uk. On September 2012 our website was adversely affected by Panda causing our Google incoming clicks to drop from around 3000 clicks to less than a thousand. We were hoping that Google will eventually realize that we are not a spam website and things will get better. However, in August 2013 we were almost sure that we needed to do something, so we started to restructure our web content. We used the canonical tag to remove our search results and point to our listing pages, using the noindex tag to remove it from our listing pages which does not have any properties at the moment. We also changed title tags to more friendly ones, in addition to other changes. Our changes were effective on 10th August. As shown in the graph taken from Google Analytics Search Engine Optimization section, these changes has resulted in an increase in the number of times Google displayed our results in its search results. Our impressions almost doubled starting 15th August. However, as the graph shows, our CTR dropped from this date from around 15% to 8%. This might have been because of our changed title tags (so people were less likely to click on them), or it might be normal for increased impressions. This situation has continued up until 10th September, when our impressions decreased dramatically to less than a thousand. This is almost 30% of our original impressions (before website restructure) and 15% of the new impressions. At the same time our impressions has increased dramatically to around 50%. I have two theories for this increase. The first one is that these statistics are less accurate for lower impressions. The second one is that Google is now only displaying our results for queries directly related to our website (our name, our url), and not for general terms, such as "apartments in a specific city". The second theory also explains the dramatic decrease in impression as well. After digging the analytic data a little more, I constructed the following table. It displays the breakdown of our impressions, clicks and ctr in different Google products (web and image) and in total. What I understand from this table is that, most of our increased impressions after restructure were on the image search section. I don't think users of search would be looking for content in our website. Furthermore, it shows that the drop in our web search ctr, is as dramatic of the overall ctr (-30% in compare to -60%) . I thought posting it here might help you understand the situation better. Is it possible that Google has tested our new structure for 25 days, and then decided to decrease our impressions because of the the new low CTR? Or should we look for another factor? If this is the case, how long does it usually take for Google to give us another chance? It has been one month since our impressions has dropped.

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• Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• WebCenter Innovation Award Winners

  - by Michael Snow

  Of course, here on our WebCenter blog – we’d like to highlight and brag about our great WebCenter winners. The 2012 WebCenter Innovation Award Winners University of Louisville Location: Louisville, KY, USA Industry: Higher Education Fusion Middleware Products: WebCenter Portal, WebCenter Content, JDeveloper, WebLogic, Oracle BI, Oracle IdM University of Louisville is a state supported research university Statewide Informatics Network to improve public health The University of Louisville has implemented WebCenter as part of the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, which will improve public healthcare and lower cost through the use of novel technology and next generation analytics, decision support and innovative outcomes-based payment systems. ---------- News Limited Country/Region: Australia Industry: News/Media FMW Products: WebCenter Sites Single platform running websites for 50% of Australia's newspapers News Corp is running half of Australia's newspaper websites on this shared platform powered by Oracle WebCenter Sites and have overtaken their nearest competitors and are now leading in terms of monthly page impressions. At peak they have over 250 editors on the system publishing in real-time.Sites include: www.newsspace.com.au, www.news.com.au, www.theaustralian.com.au and many others ------ Life Technologies Corp. Country/Region: Carlsbad, CA, USAIndustry: Life SciencesFMW Products: WebCenter Portal, SOA Suite Life Technologies Corp. is a global biotechnology tools company dedicated to improving the human condition with innovative life science products. They were awarded an innovation award for their solution utilizing WebCenter Portal for remotely monitoring & repairing biotech instruments. They deployed WebCenter as a portal that accesses Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired.  The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers.  The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. ----- China Mobile Jiangsu China Mobile Jiangsu is one of the biggest subsidiaries of China Mobile. It has over 25,000 employees and 40 million mobile subscribers. Country/Region: Jiangsu, China Industry: Telecommunications FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM They were awarded an Innovation Award for their new employee platform powered by WebCenter Portal is designed to serve their 25,000+ employees and help them drive collaboration & productivity. JSMCC (Chian Mobile Jiangsu) Employee Enterprise Portal and Collaboration Platform. It is one of the China Mobile’s most important IT innovation projects. The new platform is designed to serve for JSMCC’s 25000+ employees and to help them improve the working efficiency, changing their traditional working mode to social ways, encouraging employees on business collaboration and innovation. The solution is built on top of Oracle WebCenter Portal Framework and WebCenter Spaces while also leveraging Weblogic Server, UCM, OID, OAM, SES, IRM and Oracle Database 11g. By providing rich collaboration services, knowledge management services, sensitive document protection services, unified user identity management services, unified information search services and personalized information integration capabilities, the working efficiency of JSMCC employees has been greatly improved. Main Functionality : Information portal, office automation integration, personal space, group space, team collaboration with web2.0 services, unified search engine for multiple data sources, document management and protection. SSO for multiple platforms. -------- LADWP – Los Angeles Department for Water and Power Los Angeles Department of Water and Power (LADWP) is the largest public utility company in United States with over 1.6 Million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. LADWP also bills most of these customers for sanitation services provided by another city department. Country/Region: US – Los Angeles, CA Industry: Public Utility FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM The new infrastructure consists of: Oracle WebCenter Portal including mobile portal Oracle WebCenter Content for Content Management and Digital Asset Management (DAM) Oracle OAM (IDM, OVD, OAM) integrated with AD for enterprise identity management Oracle Siebel for CRM Oracle DB Oracle SOA Suite for integration of various subsystems and back end systems  The new portal's features include: Complete Graphical redesign based on best practices in UI Design for high usability Customer Self Service implemented through MyAccount (Bill Pay, Payment History, Bill History, Usage Analysis, Service Request Management) Financial Assistance Programs (CRM, WebCenter) Customer Rebate Programs (CRM, WebCenter) Turn On/Off/Transfer of services (Commercial & Residential) Outage Reporting eNotification (SMS, email) Multilingual (English & Spanish) – using WebCenter multi-language support Section 508 (ADA) Compliant Search – Using WebCenter SES (Secured Enterprise Search) Distributed Authorship in WebCenter Content Mobile Access (any Mobile Browser)

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• ArchBeat Link-o-Rama Top 10 for September 2-8, 2012

  - by Bob Rhubart

  The Top 10 items shared on the OTN Facebook Page for the week of September 2-8, 2012. Adding a runtime LOV for a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena illustrates how to customize the parameters tab for a taskflow in WebCenter. Tips on Migrating from AquaLogic .NET Accelerator to WebCenter WSRP Producer for .NET | Scott Nelson "It has been a very winding path and this blog entry is intended to share both the lessons learned and relevant approaches that led to those learnings," says Scott Nelson. "Like most journeys of discovery, it was not a direct path, and there are notes to let you know when it is practical to skip a section if you are in a hurry to get from here to there." Free Event: Oracle Technology Network Architect Day – Boston, MA – 9/12/2012 Sure, you could ask a voodoo priestess for help in improving your solution architecture skills. But there's the whole snake thing, and the zombie thing, and other complications. So why not keep it simple and register for Oracle Technology Network Architect Day in Boston, MA. There's no magic, just a full day of technical sessions covering Cloud, SOA, Engineered Systems, and more. Registration is free, but seating is limited. You'll curse yourself if you miss this one. Starting and Stopping Fusion Applications the Right Way | Ronaldo Viscuso While the fastartstop tool that ships with Oracle Fusion Applications does most of the work to start/stop/bounce the Fusion Apps environment, it does not do it all. Oracle Fusion Applications A-Team blogger Ronaldo Viscuso's post "aims to explain all tasks involved in starting and stopping a Fusion Apps environment completely." Article Index: Architect Community Column in Oracle Magazine Did you know that Oracle Magazine features a regular column devoted specifically to the architect community? Every issue includes insight and expertise from architects who regularly work with Oracle Technologies. Click here to see a complete list of these articles. Using FMAP and AnalyticsRes in a Oracle BI High Availability Implementation | Art of Business Intelligence "The fmap syntax has been used for a long time in Oracle BI / Siebel Analytics when referencing images inherent in the application as well as custom images," says Oracle ACE Christian Screen. "This syntax is used on Analysis requests an dashboards." Dodeca Customer Feedback - The Rosewood Company | Tim Tow Oracle ACE Director Tim Tow shares anecdotal comments from one of his clients, a company that is deploying Dodeca to replace an aging VBA/Essbase application. Configuring UCM cache to check for external Content Server changes | Martin Deh Oracle WebCenter and ADF A-Team blogger shares the background information and the solution to a recently encountered customer scenario. Attend OTN Architect Day in Los Angeles – by Architects, for Architects – October 25 The OTN Architect Day roadshow stops in Boston next week, then it's on to Los Angeles for another all architecture, all day event on Thursday October 25, 2012 at the Sofitel Los Angeles, 555 Beverly Boulevard, Los Angeles, CA 90048. Like all Architect Day events, this one is absolutley free, so register now. The Role of Oracle VM Server for SPARC In a Virtualization Strategy New OTN article from Matthias Pfutzner. Thought for the Day "Practicing architects, through eduction, experience and examples, accumulate a considerable body of contextual sense by the time they're entrusted with solving a system-level problem…" — Eberhardt Rechtin (January 16, 1926 – April 14, 2006) Source: SoftwareQuotes.com

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• MIX 2010 Covert Operations Day 3

  - by GeekAgilistMercenary

  I rolled over to the Mandalay for breakfast.  There I met a couple guys that were really excited about the new Windows 7 Phone.  They, as I, are also hopeful that the phone really gets a big push and some penetration into the market.  Not because we don’t like any other of the phones, but because this phone is so much better in many ways.  From a developer's perspective creating applications in Windows 7 Mobile will be vastly superior in ease, capabilities, and other aspects.  The architectural, existing code base, examples, and provisions to create things on the 7 Mobile Device are already existing as of RIGHT NOW.  There is no reason, except for fickle market conditions, for this phone to not just explode onto the market.  But alas, I won't hold my breath. Day three keynote had a whole new slew of things provided.  It also seemed that things got a lot more technical on this second keynote.  The oData was one of the very technical bits, yet it included almost no code.  Starting with a Netflix example and all the way to the Codename "Dallas" effort the oData Services provide some expansive possibilities. A mash up going 4 ways was then shown for finding a movie, finding local places to have a viewing, and information about the movie and were to prospectively find and buy additional movie bits.  The display was of course, in a Windows 7 Mobile device with literally a click to view each set of data.  The backend and the front end of this was beautifully smooth. The Dallas Project has a lot of potential for analytics in dashboard and scorecard creation also.  If there is a need or reason to provide data to a vast and wide range of clients, Dallas is a prime example of how to do that. Azure Clouds After the main keynote I checked out (while developing a working WPF & Silverlight Application for work) the session on deploying ASP.NET Applications, services, etc, into the cloud.  The session was pretty good, but I'll admit I got a little unfocused from it a few times.  It is after all hard to do two things at one time. I did take note that the cloud still is a multiple step process for deploying to.  This is a good thing and a bad thing.  There needs to be more checks and verifications when deploying something into the cloud just for technical reasons.  However, I feel that there should be some streamlining to the process.  Going back and forth between web and Visual Studio as the interface also seems kind of clunky.  Deployment should be able to be completed from within Visual Studio in my perspective.  Overall, the cloud is getting more and more impressive in function as well as theory. That's it from me so far on the third day of MIX.  I'll be note taking and studying hard to have more good tidbits to provide. Thanks for reading, if you're curious about more of my writing, check out this original entry at my other blog Agilist Mercenary.

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• October 2013 Fusion Middleware (FMW) Proactive Patches released

  - by Irina

  We are glad to announce that the following Fusion Middleware (FMW) Proactive  patches were released on October 15, 2013.Bundle PatchesBundle patches are collections of controlled, well tested critical bug fixes for a specific product  which may include security contents and occasionally minor enhancements. These are cumulative in nature meaning the latest bundle patch in a particular series includes the contents of the previous bundle patches released.  A suite bundle patch is an aggregation of multiple product  bundle patches that are part of a product suite. Oracle Identity Management Suite Bundle Patch 11.1.1.5.5 consisting of Oracle Identity Manager (OIM) 11.1.1.5.9 bundle patch Oracle Access Manager (OAM) 11.1.1.5.6 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.1.5.2 bundle patch. Oracle Entitlement Server (OES) 11.1.1.5.4 bundle patch. Oracle Identity Management Suite Bundle Patch 11.1.2.0.4 consisting of Oracle Access Manager (OAM) 11.1.2.0.4 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.2.0.2 bundle patch. Oracle Entitlement Server (OES) 11.1.2.0.2 bundle patch. Oracle Identity Analytics (OIA ) 11.1.1.5.6  bundle patch. Oracle GlassFish Server (OGFS) 2.1.1.22, 3.0.1.8 and 3.1.2.7 bundle patches. Oracle iPlanet Web Server (OiWS) 7.0.18 bundle patch Oracle SOA Suite (SOA) 11.1.1.7.1 bundle patch Oracle WebCenter Portal (WCP) 11.1.1.8.1 bundle patch Sun Role Manager (SRM) 4.1.7 and 5.0.3.2 bundle patches. Patch Set Updates (PSU)Patch Set Updates (PSU)  are collections of well controlled, well tested critical bug fixes for a specific product  that have been proven in customer environments. PSUs  may include security contents but no  enhancements are included. These are cumulative in nature meaning the latest PSU  in a particular series includes the contents of the previous PSUs  released. Oracle Exalogic 2.0.3.0.4 Physical Linux x86-64 and 2.0.4.0.4 Physical Solaris x86-64 PSUs. Oracle WebLogic Server 10.3.6.0.6 and 12.1.1.0.6 PSUs. Critical Patch Update (CPU)The Critical Patch Update program is Oracle's quarterly release of security fixes.The following additional patches were released as part of Oracle's Critical Patch Update program: Oracle JDeveloper 11.1.2.3.0, 11.1.2.4.0 and 12.1.2.0.0 Oracle Outside In Technology 8.4.0 and  8.4.1 Oracle Portal 11.1.1.6.0 Oracle Security Service  11.1.1.6.0, 11.1.1.7.0 and 12.1.2.0.0 Oracle WebCache 11.1.1.6.0 and 11.1.1.7.0 Oracle WebCenter Content 10.1.3.5.1, 11.1.1.6.0, 11.1.1.7.0 and 11.1.1.8.0 Oracle WebServices 10.1.3.5.0 and 11.1.1.6.0 For more information: Master Notes on Fusion Middleware Proactive Patching PSU and CPU October 2013  Availability Document Critical Patch Update Advisory -  October 2013

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• Scripts Casing Flash Intro Animation To Stop [migrated]

  - by ubique

  When my Flash website loads, it freezes halfway through the initial animation for 2-3 seconds and then continues. This obviously doesn't look great and I can't figure out what is causing it. Am thinking it is one of the scripts in index.html causing the issue and have tried all sorts of ways to correct it - what have I done wrong? <!DOCTYPE html> <html lang="en"> <head> <title>company name</title> . . . <link href="style.css" rel="stylesheet" type="text/css" /> <script type="text/javascript" src="js/flashobject.js"></script> <!--[if lt IE 7]> <link href="ie6.css" rel="stylesheet" type="text/css" /> <![endif]--> </head> <body> <header> <hgroup> <h1>company</h1> <h2>company</h2> </hgroup> </header> <div id="container"> <div id="head"> <div class="aligncenter"><a href="http://www.adobe.com/go/EN_US-H-GET-FLASH"> <img src="http://www.adobe.com/images/shared/download_buttons/get_adobe_flash_player.png" alt="" /></a> </div> </div> </div> <div class="g-plus" data-href="https://plus.google.com/100925740920754223119?rel=publisher" data-width="170" data-height="69" data-theme="light"> </body> <!-- Flash --> <script type="text/javascript"> var fo = new FlashObject("main_v10.swf", "head", "100%", "100%", "8", ""); fo.addParam("quality", "high"); fo.addParam("allowFullScreen", "true"); fo.write("head"); </script> <!-- Hello Bar --> <script type="text/javascript" src="//www.hellobar.com/hellobar.js"></script> <script type="text/javascript"> new HelloBar(39040,52484); </script> <!-- GPlus --> <script type="text/javascript"> window.___gcfg = {lang: 'en'}; (function() {var po = document.createElement("script"); po.type = "text/javascript"; po.async = true;po.src = "https://apis.google.com/js/plusone.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(po, s); })();</script> <!-- Google --> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-xxxxxxxx-1']); _gaq.push(['_setSiteSpeedSampleRate', 10]); _gaq.push(['_trackPageview']); (function init() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga,s); })(); window.onload = init; </script> </html>

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• Does your analytic solution tell you what questions to ask?

  - by Manan Goel

  Analytic solutions exist to answer business questions. Conventional wisdom holds that if you can answer business questions quickly and accurately, you can take better business decisions and therefore achieve better business results and outperform the competition. Most business questions are well understood (read structured) so they are relatively easy to ask and answer. Questions like what were the revenues, cost of goods sold, margins, which regions and products outperformed/underperformed are relatively well understood and as a result most analytics solutions are well equipped to answer such questions. Things get really interesting when you are looking for answers but you don’t know what questions to ask in the first place? That’s like an explorer looking to make new discoveries by exploration. An example of this scenario is the Center of Disease Control (CDC) in United States trying to find the vaccine for the latest strand of the swine flu virus. The researchers at CDC may try hundreds of options before finally discovering the vaccine. The exploration process is inherently messy and complex. The process is fraught with false starts, one question or a hunch leading to another and the final result may look entirely different from what was envisioned in the beginning. Speed and flexibility is the key; speed so the hundreds of possible options can be explored quickly and flexibility because almost everything about the problem, solutions and the process is unknown.  Come to think of it, most organizations operate in an increasingly unknown or uncertain environment. Business Leaders have to take decisions based on a largely unknown view of the future. And since the value proposition of analytic solutions is to help the business leaders take better business decisions, for best results, consider adding information exploration and discovery capabilities to your analytic solution. Such exploratory analysis capabilities will help the business leaders perform even better by empowering them to refine their hunches, ask better questions and take better decisions. That’s your analytic system not only answering the questions but also suggesting what questions to ask in the first place. Today, most leading analytic software vendors offer exploratory analysis products as part of their analytic solutions offerings. So, what characteristics should be top of mind while evaluating the various solutions? The answer is quite simply the same characteristics that are essential for exploration and analysis – speed & flexibility. Speed is required because the system inherently has to be agile to handle hundreds of different scenarios with large volumes of data across large user populations. Exploration happens at the speed of thought so make sure that you system is capable of operating at speed of thought. Flexibility is required because the exploration process from start to finish is full of unknowns; unknown questions, answers and hunches. So, make sure that the system is capable of managing and exploring all relevant data – structured or unstructured like databases, enterprise applications, tweets, social media updates, documents, texts, emails etc. and provides flexible Google like user interface to quickly explore all relevant data. Getting Started You can help business leaders become “Decision Masters” by augmenting your analytic solution with information discovery capabilities. For best results make sure that the solution you choose is enterprise class and allows advanced, yet intuitive, exploration and analysis of complex and varied data including structured, semi-structured and unstructured data.  You can learn more about Oracle’s exploratory analysis solutions by clicking here.

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• ArchBeat Link-o-Rama for 2012-06-29

  - by Bob Rhubart

  Backward-compatible vs. forward-compatible: a tale of two clouds | William Vambenepe "There is the Cloud that provides value by requiring as few changes as possible. And there is the Cloud that provides value by raising the abstraction and operation level," says William Vambenepe. "The backward-compatible Cloud versus the forward-compatible Cloud." Vambenepe was a panelist on the recent ArchBeat podcast Public, Private, and Hybrid Clouds. Andrejus Baranovskis's Blog: ADF 11g PS5 Application with Customized BPM Worklist Task Flow (MDS Seeded Customization) Oracle ACE Director Andrejus Baranovskis investigates "how you can customize a standard BPM Task Flow through MDS Seeded customization." Oracle OpenWorld 2012 Music Festival If, after a day spent in sessions at Oracle Openworld, you want nothing more than to head back to your hotel for a quiet evening spent responding to email, please ignore the rest of this message. Because every night from Sept 30 to Oct 4 the streets of San Francisco will pulsate with music from a vast array of bands representing more musical styles than a single human brain an comprehend. It's the first ever Oracle Music Festival, baby, 7:00pm to 1:00am every night. Are those emails that important...? Resource Kit: Oracle Exadata - includes demos, videos, product datasheets, and technical white papers. This free resource kit includes several customer case study videos, two 3D product demos, several product datasheets, and three technical architecture white papers. Registration is required for the who don't already have a free Oracle.com membership account. Some execs contemplate making 'Bring Your Own Device' mandatory | ZDNet "Companies and agencies are recognizing that individual employees are doing a better job of handling and managing their devices than their harried and overworked IT departments – who need to focus on bigger priorities, such as analytics and cloud," says ZDNet SOA blogger Joe McKendrick. Podcast Show Notes: Public, Private, and Hybrid Clouds All three parts of this discussion are now available. Featuring a panel of leading Oracle cloud computing experts, including Dr. James Baty, Mark T. Nelson, Ajay Srivastava, and William Vambenepe, the discussion covers an overview of the various flavors of cloud computing, the importance of standards, Why cloud computing is a paradigm shift—and why it isn't, and advice on what architects need to know to take advantage of the cloud. And for those who prefer reading to listening, a complete transcript is also available. Amazon AMIs and Oracle VM templates (Cloud Migrations) Cloud migration expert Tom Laszewski shares an objective comparison of these two resources. IOUC : Blogs : Read the latest news on the global user group community - June 2012! The June 2012 edition of "Are You a Member Yet?"—the quarterly newsletter about Oracle user group communities around the world. Webcast: Introducing Identity Management 11g R2 - July 19 Date: Thursday, July 19, 2012 Time: 10am PT / 1pm ET Please join Oracle and customer executives for the launch of Oracle Identity Management 11g R2, the breakthrough technology that dramatically expands the reach of identity management to cloud and mobile environments. Thought for the Day "The most important single aspect of software development is to be clear about what you are trying to build." — Bjarne Stroustrup Source: SoftwareQuotes.com

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