Are Chief Digital Officers the Result of CMO/CIO Refusal to Change?
- by Mike Stiles
Apparently CDO no longer just stands for “Collateralized Debt Obligations.” It stands for Chief Digital Officer. And they’re the ones who are supposed to answer the bat signal CEO’s are throwing into the sky, swoop in and POW! drive the transition of the enterprise to integrated digital systems.
So imagine being a CMO or a CIO at such…