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• Adopting Technologies for the Sake of Technologies

  - by shiju

  Unlike other engineering industries, the software engineering industry is really lacking maturity. The lack of maturity can see in different aspects of entire software development life cycle. I think other engineering industries are well organised and structured with common, proven engineering practices. The software engineering industry is greatly a diverse industry with different operating systems, and variety of development platforms, programming languages, frameworks and tools. Now these days, people are going behind the hypes and intellectual thoughts without understanding their core business problems and adopting technologies and practices for the sake of technologies and practices and simply becoming a “poster child” of technologies and practices. Understanding the core business problem and providing best, solid solution with a platform neutral approach, will give you more business values and ROI, instead of blindly adopting technologies and tailor-made your applications for the sake of technologies and practices. People have been simply migrating their solutions in favour of new technologies and different versions of frameworks without any business need. The “Pepsi Challenge” in the Software Development  Pepsi Challenge marketing campaign of the 1980s was a popular and very interesting marketing promotion in which people taste one cup of Pepsi and another cup with Coca Cola. In the taste test, more than 50% of people were preferred Pepsi  over Coca Cola. The success story behind the Pepsi was more sweetness contains in the Pepsi cola. They have simply added more sugar and more people preferred more sweet flavour. You can’t simply identify the better one after sipping one cup of cola based on the sweetness which contains. These things have been happening in the software industry for choosing development frameworks and technologies. People have been simply choosing frameworks based on the initial sugary feeling without understanding its core strengths and weakness. The sugary framework might be more harmful when you develop real-world systems. There is not any silver bullet for solving all kind of problems and frameworks and tools do have strengths and weakness. So it would be better to understand their strength and weakness. And please keep in mind that you have to develop real apps to understand the real capabilities and weakness of a framework. Evaluating a technology based on few blog posts will harm your projects and these bloggers might be lacking real-world experience with the framework. The Problem with Align a Development Practice with Tools Recently I have observed a discussion in a group where one guy asked suggestions for practicing Continuous Delivery (CD) as part of the agile based application engineering. Then the discussion quickly went to using and choosing a Continuous Integration (CI) tool and different people suggested different Continuous Integration (CI) tools for simply practicing Continuous Delivery. If you have worked with core agile engineering practices, you could clearly know that the real essence of agile is neither choosing a tool nor choosing a process. By simply choosing CI tool from a particular vendor will not ensure that you are delivering an evolving software based on customer feedback. You have to understand the real essence of a engineering practice and choose a right tool for practicing it instead of simply focus on a particular tool for a practicing an development practice. If you want to adopt a practice, you need a solid understanding on it with its real essence where tools are just helping us for better automation. Adopting New Technologies for the Sake of Technologies The another problem is that developers have been a tendency to adopt new technologies and simply migrating their existing apps to new technologies. It is okay if your existing system is having problem  with a technology stack or or maintainability challenge with existing solution, and moving to new technology for solving the current problems. We have been adopting new technologies for solving new challenges like solving the scalability challenges when the application or user bases is growing unpredictably. Please keep in mind that all new technologies will become old after working with it for few years. The below Facebook status update of Janakiraman, expresses the attitude of a typical customer. For an example, Node.js is becoming a hottest buzzword in the software industry and many developers are trying to adopt Node.js for their apps. The important thing is that Node.js is a minimalist framework that does some great things for some problems, but it’s not a silver bullet. I have been also working with Node.js which is good for some problems, but really bad for choosing it for all kind of problems. By adopting new technologies for new projects is good if we could get real business values from it because newer framework would solve some existing well known problems and provide better solutions where it can incorporate good solutions for the latest challenges . But adopting a new technology for the sake of new technology is really bad idea. Another example is JavaScript is getting lot of attention so that lot of developers are developing heavy JavaScript centric web apps. First, they will adopt a client-side JavaScript MV* framework from AngularJS, Ember, Backbone etc, and develop a Single Page App(SPA) where they are repeating the mistakes we did in the past with server-side. The mistakes we did in the server-side is transforming to client-side. The problem is that people are just adopting new technologies, but not improving their solutions. I predict that many Single Page App will suck in the future. We need a hybrid approach where we should be able to leverage both server-side and client-side for developing next-generation web apps. The another problem is that if you like a particular framework, use it for all kind of apps. In the past, I know some Silverlight passionate guys were tried to use that framework for all kind of apps including larger line of business apps. And these days developers are migrating their existing Silverlight apps in favour of HTML5 buzzword. So the real question is, what is the business values we are getting from these apps when we are developing it for the sake of a particular technology instead of business need. The another problem is that our solutions consultants are trying to provide unnecessary solutions for the sake of a particular technology or for a hype. For an example, Big Data solutions are great for solving the problem of three Vs : volume, velocity and variety. But trying to put this for every application will make problems. Let’s say, there is a small web site running with limited budget and saying that we need a recommendation engine for the web site with a Hadoop based solution with a 16 node cluster, would be really horrible. If we really need a Hadoop based solution, got for it, but trying to put this for all application would be a big disaster. It would be great if could understand the core business problems first, and later choose a right framework for providing solutions for the actual business problem, instead of trying to provide so many solutions. The Problem with Tied Up to a Platform Vendor Some organizations and teams are tied up with a particular platform vendor where they don’t want to use any product other than their preferred or existing platform vendor. They will accept any product provided by the vendor regardless of its capability. This will lets you some benefits regards with integration and collaboration of different products provided by the same vendor, but it will loose your opportunity to provide better solution for your business problems. For a real world sample scenario, lot of companies have been using SAP for their ERP solutions. When they are thinking about mobility or thinking about developing hybrid mobile apps, they can easily find out a framework from SAP. SAP provides a framework for HTML 5 based UI development named SAPUI5. If you are simply adopting that framework only based for the preference of existing platform vendor, you might be loose different opportunities for providing better solution. Initially you might enjoy the sugary feeling provided by the platform vendor, but you have to think about developing apps which should be capable for solving future challenges. I am not saying that any framework is not good and I believe that all frameworks are good over another one for solving at least one problem. My point is that we should not tied up with any specific platform vendor unless your organization is having resource availability problems. Being Polyglot for Providing Right Solutions The modern software engineering industry is greatly diverse with different tools and platforms. Lot of open source frameworks and new programming languages have been releasing to the developer community, where choosing the right platform without any biased opinion, is really a difficult task. But it would really great if we could develop an attitude with platform neutral mindset and being a polyglot developer for providing better solutions based on the actual business problems. IMHO, we should learn a new programming language and a new framework every year. This will improve the quality of our developer capabilities and also improve the quality of our primary programming language skills. Being polyglot for individual developers and organizational teams will give you greater opportunity to your developer experience and also for your applications. Organizations can analyse their business problem without tied with any technology and later they can provide solutions by choosing different platform and tools. Summary    In this blog post, what I was trying to say that we should not tied up or biased with any development platform, technology, vendor or programming language and we should not adopt technologies and practices for the sake of technologies. If we are adopting a technology or a practice for the sake of it, we are simply becoming a “poster child” of the technology and practice. We should not become a poster child of other people’s intellectual thoughts and theories, instead of it we should become solutions developers and solutions consultants where we should be able to provide better solutions for the business problems. Being a polyglot developer is a good idea for improving your developer skills which lets you provide better solutions for the business problems. The most important thing is that we should become platform neutral developers where our passion should be for providing brilliant solutions. It would be great if we could provide minimalist, pragmatic business solutions. You can follow me on Twitter @shijucv

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• OK - What now? How do we become a Social Business?

  - by Michael Snow

  We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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• How do you stop scripters from slamming your website hundreds of times a second?

  - by davebug

  [update] I've accepted an answer, as lc deserves the bounty due to the well thought-out answer, but sadly, I believe we're stuck with our original worst case scenario: CAPTCHA everyone on purchase attempts of the crap. Short explanation: caching / web farms make it impossible for us to actually track hits, and any workaround (sending a non-cached web-beacon, writing to a unified table, etc.) slows the site down worse than the bots would. There is likely some pricey bit of hardware from Cisco or the like that can help at a high level, but it's hard to justify the cost if CAPTCHAing everyone is an alternative. I'll attempt to do a more full explanation in here later, as well as cleaning this up for future searchers (though others are welcome to try, as it's community wiki). I've added bounty to this question and attempted to explain why the current answers don't fit our needs. First, though, thanks to all of you who have thought about this, it's amazing to have this collective intelligence to help work through seemingly impossible problems. I'll be a little more clear than I was before: This is about the bag o' crap sales on woot.com. I'm the president of Woot Workshop, the subsidiary of Woot that does the design, writes the product descriptions, podcasts, blog posts, and moderates the forums. I work in the css/html world and am only barely familiar with the rest of the developer world. I work closely with the developers and have talked through all of the answers here (and many other ideas we've had). Usability of the site is a massive part of my job, and making the site exciting and fun is most of the rest of it. That's where the three goals below derive. CAPTCHA harms usability, and bots steal the fun and excitement out of our crap sales. To set up the scenario a little more, bots are slamming our front page tens of times a second screenscraping (and/or scanning our rss) for the Random Crap sale. The moment they see that, it triggers a second stage of the program that logs in, clicks I want One, fills out the form, and buys the crap. In current (2/6/2009) order of votes: lc: On stackoverflow and other sites that use this method, they're almost always dealing with authenticated (logged in) users, because the task being attempted requires that. On Woot, anonymous (non-logged) users can view our home page. In other words, the slamming bots can be non-authenticated (and essentially non-trackable except by IP address). So we're back to scanning for IPs, which a) is fairly useless in this age of cloud networking and spambot zombies and b) catches too many innocents given the number of businesses that come from one IP address (not to mention the issues with non-static IP ISPs and potential performance hits to trying to track this). Oh, and having people call us would be the worst possible scenario. Can we have them call you? BradC Ned Batchelder's methods look pretty cool, but they're pretty firmly designed to defeat bots built for a network of sites. Our problem is bots are built specifically to defeat our site. Some of these methods could likely work for a short time until the scripters evolved their bots to ignore the honeypot, screenscrape for nearby label names instead of form ids, and use a javascript-capable browser control. lc again "Unless, of course, the hype is part of you

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• HTML 5 <video> tag vs Flash video. What are the pros and cons?

  - by Vilx-

  Seems like the new <video> tag is all the hype these days, especially since Firefox now supports it. News of this are popping up in blogs all over the place, and everyone seems to be excited. But what about? As much as I searched I could not find anything that would make it better than the good old Flash video. In fact, I see only problems with it: It will still be some time before all the browsers start supporting it, and much more time before most people upgrade; Flash is available already and everyone has it; You can couple Flash with whatever fancy UI you want for controlling the playback. I gather that the tag will be controllable as well (via JavaScript probably), but will it be able to go fullscreen? The only two pros for a <video> tag that I can see are: It is more "semantic" - which probably holds no importance to a whole lot of people, including me; It is not dependent on a single commercial 3rd party entity (Adobe) - which I also don't see as a compelling reason to switch, because free players and video converters are already available, and Adobe is not hindering the whole process in any way (it's not in their interests even). So... what's the big deal? Added: OK, so there is one more Pro... maybe. Support for mobile devices. Hard to say though. A number of thoughts race through my head about the subject: How many mobile devices are actually able to decode video at a decent speed anyway, Flash or otherwise? How long until mainstream mobile devices get the <video> support? Even if it is available through updates, how many people actually do that? How many people watch videos on web pages on their mobile phones at all? As for the semantics part - I understand that search engines might be able to detect videos better now, but... what will they do with them anyway? OK, so they know that there is a video in the page. And? They can't index a video! I'd like some more arguments here. Added: Just thought of another Cons. This opens up a whole new area of cross-browser incompatibility. HTML and CSS is quite messy already in this aspect. Flash at least is the same everywhere. But it's enough for at least one major browser vendor to decide against the <video> tag (can anyone say "Internet Explorer"?) and we have a nice new area of hell to explore. Added: A Pro just came in. More competition = more innovation. That's true. Giving Adobe more competition will probably force them to improve Flash in areas it has been lacking so far. Linux seems to be a weak spot for it, cited by many.

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