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  • How SEO Can Increase Your Sales in Internet Marketing

    Is your company taking a plunge in terms of sales though you have tried all known internet marketing venues to raise it up without much luck? The solution to your problem could be as simple as changing your strategy and employing new techniques for approaching internet marketing. What you have to do to turn the situation around is invest in search engine optimization also known as SEO.

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  • SEO is the Best Internet Marketing Strategy

    An affiliate marketing strategy that has been done by many people and has been truly successful is to implement SEO (Search Engine Optimization). A strategic internet marketing step that will make your sale visited by a lot of customers!

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  • Oracle BPM Marketing Update

    - by JuergenKress
    Thanks to Ajay Khanna from the global marketing team for the comprehensive BPM marketing overview: Content and Collateral Whitepaper: What's New in Oracle BPM Suite 11g: Review By Bruce Silver Business Driven Process Management Analyst Report: [Ovum] SWOT Assessment: Oracle BPM Suite 11g Solution Brief: Managing Unpredictability with BPM for Adaptive Case Management Solution brief: BPM in the Public Sector: Increasing Efficiency and Responsiveness Datasheet: Automating Financial Reports Approval with Oracle Process Accelerators Financial Services Loan Origination Business Account Opening Electronic Forms Management Public Sector Incident Reporting Oracle Process Accelerators for Horizontal Solutions Employee Onboarding References: BPM Suite Customers in Action Video: Avea Legal Department runs Better with BPM University of Melbourne Improves Efficiency with Oracle BPM Press: San Joaquin County Leverages Oracle to Deliver Better Services to its 650,000 Residents On-Demand Assets Webcast: New Directions with Business-Driven BPM - New Oracle BPM Suite Extend Your Applications with Oracle Business Process Management Screen Cast: Customer Experience on Your Mind? Think BPM + Social + Mobile Video: Introducing Oracle BPM Suite Assessment Tool : BPM Maturity Self Assessment Blog Series Transforming Public Sector With Process Excellence New Oracle Process Accelerators in Financial Services & Telco Blog: Detect, Analyze, Act Fast with BPM Part I - Manage Processes, the way Octopus does Part II - Perry Mason and the Case of the Unstructured Process Part III - Managing the Unstructured, the Flexible and the Adaptive Resource Kits BPM Resource Kit Financial Services: BPM in Financial Services Public Sector: Transforming Public Sector with Process Excellence SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: BPM,bpm marketing,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • 11/28 Thought Leaders Webinar: Marketing Strategies for Great Customer Experiences

    - by Charles Knapp
    With the growing use of mobile and social, it's tempting to bolt on these new channels to existing processes. However, that piecemeal approach may not lead to satisfying customer experiences or solid returns on investments. Furthermore, the volume of information businesses have access to is growing exponentially. Is this leading to better business insight and customer experiences? Join the Internet Marketing Association, The University of California at Irvine, and Oracle as we discuss marketing strategies that will help your customers have better experiences with your brand. You'll learn effective strategies for harnessing the power of "big data" to know more and understand your customers better, empowering customers and employees to make every interaction easy and rewarding, and adapting the customer experience to connect and engage effectively with each customer. Our speakers are Melissa Boxer, Vice President of Product Strategy, Oracle Cloud and CX Applications, who is a conference keynote speaker on integrated social marketing and loyalty analytics, and Dean Abbott, CEO of Abbott Analytics, who is a thought leader in commercial predictive analytics. This learning opportunity takes place on Wednesday, November 28, 11 am to 12 pm Pacific. Register today to learn from these thought leaders.

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  • Defining Social Media Terms

    - by David Dorf
    As I talk about social in the context of retail, I sometimes get tripped up on different terms. I know what I mean, but the audience may have something else in mind. So I decided to see if I could find some well accepted definitions for common terms. While there are definitions on the Internet, I'm not sure they are well accepted. After reviewing several, here's what I came up with: Social Network: a structure of individuals and groups connected together by commonality. That seems pretty straightforward. A group of friends, co-workers, music fans, etc. The key here is that they have something in common that connects them. Social Media: Internet channels that support the collaborative publishing of information by and for social networks. The key here is to differentiate between traditional one-way media, and conversational social media. When its social its two-way, allowing both the publishing and consuming of information. Examples are blogs, wikis, Twitter, Facebook, etc. Social Marketing: the use of social media for marketing, public relations, and customer service. Wikipedia actually includes "selling" here but I think that's separate from marketing, as you'll see further down below. Most people look at social media as entertainment, but the marketing angle adds business value. This is where retailers discover and engage customers to build a relationship. Social Merchandising: the integration of social media and product discovery. Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is more directly trying to convert browsers into purchases. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. Social Selling: the incorporation of e-commerce into social media. While on a social media site, social selling enables the purchasing of goods/services in the user's context, without leaving the social media channel. If a user clicks on an advertisement and is taken to an e-commerce site, then that's really just web advertising and not social selling. Well, do these terms and definitions make sense? Let me know what you think.

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  • CRM on Demand Marketing (ODM) Training for Partners - Munich - Dec 14-16th, 2011

    - by Richard Lefebvre
    We are pleased to inform you that we will be conducting a CRM on Demand Marketing (ODM) training workshop for EMEA Partners on December 14th - 16th in Munich (Germany). This 2.5-day Instructor lead course will be focusing on preparing Oracle CRM on Demand Practitioners and Clients to implement and operationalize ODM. The course will be consisting of 2 main tracks: Marketing User Product Specialist The course will be limited to 50 participants (with a maximum of 3 attendees per Partner Company). For detailed information and registration link, please refer to the invitation which will be sent shortly to the EMEA CRM on Demand Partners community or contact [email protected]. To join the EMEA CRM on Demand Partners community, follow this link:www.oracle.com/partners/goto/crm-saas-emea

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  • Google I/O 2012 - Google Play: Marketing 101 for Developers

    Google I/O 2012 - Google Play: Marketing 101 for Developers Patrick Mork, Kushagra Shrivastava As soon as you hit the "Publish" button on your app, you become (partly) a marketer; you might as well try to be a good one. We'll share everything we know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets we've built for developers, and convincing the Play team to feature your app. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 1522 15 ratings Time: 56:13 More in Science & Technology

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  • High Tech Product Companies: Benchmark Your Sales & Marketing Data Management

    - by user709269
    Aberdeen’s Q4 2010 Quarterly Business Review found that 74% of the Sales and Marketing organizations in High Tech product manufacturing have strategic CRM initiatives in 2011. Aberdeen Group is conducting a survey that will help high tech product companies such as yours determine the Best-in-Class procedures for capturing, managing, and disseminating business data. If your product company is planning on implementing a CRM solution or is simply evaluating the potential benefits, we would appreciate your feedback in this brief, 10-minute survey. You will be able to compare your experiences in leveraging customer information for sales and marketing compare with your peers, benchmark your performance, and see how you can achieve Best-in-Class results. Individual responses will be kept strictly confidential, and data will only be used in aggregate. In appreciation for sharing your time and thoughts with us, we will provide complimentary access for you to the full benchmark report as soon as it is published (a $399 value). Take the survey.

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  • How to Waste Your Marketing Budget

    - by Mike Stiles
    Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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  • Wo finde ich was im OPN?

    - by A&C Redaktion
    Oracle Partner haben Zugriff auf verschiedenste Tools, Ressourcen und Services, die die tägliche Arbeit erleichtern und einen signifikanten Wettbewerbsvorteil bieten. Für unsere neuen, und vielleicht auch manchen altgedienten Partner, hier ein kleiner Wegweiser zu den wichtigsten Angeboten. Welche Ressourcen kann ich mit welchem Level der Spezialisierung nutzen?Einen englischsprachigen Überblick über alle Angebote aus den Bereichen Enablement, Development, Marketing, Sales und Support finden Sie hier unter „OPN Benefits Table Details“. Wo kann ich mich über bestimmte Oracle Produkte informieren und weiterbilden?Die Knowledge Zones sind lösungsorientierte Webseiten für den Einstieg in die Spezialisierung. Sie finden dort detaillierte Informationen zu Entwicklung, Verkauf und Implementierung von Oracle Lösungen – aufgeschlüsselt nach den Themen Datenbank, Middleware, Anwendungen, Server- und Speichersysteme sowie nach Branchen. Je nach Interesse und Spezialisierung können Sie hier bestimmten Knowledge Zones beitreten. Wie können Kunden mich und meine Leistungen als Oracle Partner finden und Kontakt aufnehmen?Dafür gibt es den Solutions Catalog: Diese Plattform gehört zu den wichtigsten Tools, um Kunden an den für sie idealen Oracle Partner zu vermitteln. Jeder spezialisierte Partner weltweit hat im Solutions Catalog ein suchmaschinenoptimiertes Profil, das er über das OPN selbst pflegt und ausbaut. Kunden filtern das Angebot nach Region und gewünschter Lösung und nehmen direkt Kontakt auf. Besuche auf der Webseite werden evaluiert und können zur individuellen Lead-Generierung genutzt werden. Wie kann ich meine Oracle Spezialisierung nutzen, um neue Kunden zu gewinnen?Im Marketing-Bereich des OPN-Portals finden Sie diverse Möglichkeiten der Werbung und Demand Generation. Einige Beispiele: Die deutschsprachigen Marketing Kits bieten Werbematerial, Templates, Schulungsmaterial und Anleitungen für das Marketing der Partner. Sie helfen dabei, eigene Kampagnen, z.B. Mailings oder Telemarketing zu einzelnen Themen, wie etwa aktuell Exadata, durchzuführen und die Demand Generation voranzutreiben. Mit den Partner Logos können Sie auf Ihrer eigenen Webseite damit werben, dass und wie intensiv Sie mit Oracle zusammenarbeiten. Es gibt Logos für jedes Partner Level sowie für jede einzelne Zertifizierung aus dem Oracle Universum. Der Partner Event Publishing Service hilft dabei, Ihre Veranstaltungen global und öffentlichkeitswirksam auf der Oracle Webseite zu präsentieren. So funktioniert's: Einfach das Excel-Formular downloaden, in deutsch oder englisch ausfüllen und mit Ihrem Logo an das Event Publishing Team senden. Ihre Event-Seite wird erstellt und ist auf dem Eventportal von Oracle suchbar. Sie erhalten für Ihre Prmotion den Link und schon haben sich einen neuen Kreis potenzieller Teilnehmer erschlossen.

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  • ACT On Marketing Campaign “Middleware Consolidation and Innovation Program”

    - by JuergenKress
     You want marketing budget to run joint Oracle Fusion Middleware 12 c events? Participate in the OFM ACTon Campaign. The opportunity for you as a partners is to : Create larger deals by reselling software and systems e.g. WebLogic on ODA, SOA on ODA, Exalogic for AppAdvantage Create more service revenue at our existing customer, by consolidation and migration of application servers platforms. Extend and innovate platforms e.g. mobile integration big data or business process automation Create service business at new customers, more than 120.000 customers use middleware today! The objective of the initiative is to run joint events for our middleware customers and Generate re-sell middleware license revenue in the broad market Generate Service revenue for partners Prepare partners to understand upgrade and upsell opportunities to Oracle Fusion Middleware 12c WebLogic Community Workspace (WebLogic Community membership required) you can learn details about the campaign: OFM ACTon event Brief & Middleware Consolidation and Innovation_Act-On Program_Salesplay & Campaign kit DRAFT. Interested and want to participate? Contact your local Value Added Distributer and he will work with you on a joint campaign plan! WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: marketing,ACton,Campaign,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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