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  • Off Page SEO Strategies - 5 Top Tips to Improve Yours

    The hard truth of business in the 21st century is that almost regardless of the type of business you do, you'll be doing some of it using the World Wide Web. Whether or not you have fully embraced the Web's potential or are still only a reluctant convert the fact is that you will know that you cannot escape its power over your enterprise.

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  • 7 Ethical SEO Strategies

    Back when the concept of the internet was still new, many of its users abused it. They made millions of dollars just scamming people off their precious savings. They posted things that others have made and made themselves look legitimate.

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  • Basic SEO Strategies - How to Get Your Website at the Top of the Search Results

    Search Engine Optimisation means making changes on your website so that it can be crawled more easily by search engines and found in search listings. By making changes on your website you can increase targeted visitors to your site. Search Engines use robots to crawl websites and the robots are only able to read content that is text. Your website results are displayed based on how relevant the content is in relation to the keyword that is being searched for in the search engine.

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  • SEO Strategies - When All Else Fails - Build Inbound Links

    There are times when you are trying to break ground in a niche with very high competition that you just seem to be getting no where fast. You have tweaked every page element you can think of to maximise the optimisation of every page on your website, you have built your Sitemap and submitted to all search engines and still you have not moved up the ranks or made any progress.

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  • SEO Strategies - When All Else Fails - Build Inbound Links

    There are times when you are trying to break ground in a niche with very high competition that you just seem to be getting no where fast. You have tweaked every page element you can think of to maximise the optimisation of every page on your website, you have built your Sitemap and submitted to all search engines and still you have not moved up the ranks or made any progress.

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  • How to Optimize Your Website With SEO Placement Strategies

    The best way to win the SEO optimization game is to use a combination of different techniques. Compelling content, unique keywords and link exchange are methods that have proven to be effective in optimizing your website. The next step is to combine all these into a frequent, if not daily, activity.

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  • Prepare the Best SEO Strategies

    SEO or Search Engine optimization is a process or technique followed to rank your website on top of the search engines. In which, developing an SEO Strategy that typically suits a website is most important.

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  • Strategies for Synchronizing Data Between a Rails App and iPhone App

    - by jessecurry
    I've written many iPhone Applications that have pulled data from web services and I've worked on synchronizing data between an iPhone App and a Web Application, but I've always felt that there is probably a better way to handle the synchronization. I'd like to know what strategies you have used to synchronize data between your iPhone(read: mobile) Apps and your Rails(read: web) Applications. Are there any strategies that scale particularly well? How have you dealt with large amounts of data? (Do you use paged responses?) How do you make sure that data is not overwritten? Is there a reason to avoid Ruby on Rails? if so, can you suggest an alternative? What is better about the alternative? What strategies have failed? Why do you believe that those strategies failed? I would like to be able to keep all of the data modifications on the server, but the particular application I am about to start work on will need the ability to operate while disconnected from the network. The user will be able to update data on the mobile device and update data through the web application. When the user's mobile device connects to the server any local changes will be pushed to the server.

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  • Strategies for very fast delivery of webpages.

    - by Cherian
    I run a website Cucumbertown with an initial pay load of nearly 9KB zipped. All my js is delayed loaded with requirejs and modernizer is the only exception. Now all my webpages are Nginx cached and only 10-15% hits go to the backend proxy. And the cache is invalidated by logged in users as proxy_cache_bypass. So for an anonymous user its nearly always a cache hit. I have some basic OS tuning with default via ip dev eth0 initcwnd 15 net.ipv4.tcp_slow_start_after_idle 0 Despite an all cache & large initcwnd my pages still take 2.5 – 3 seconds. I have a yslow score of And page speed at Are there strategies that can help deliver webpages even faster than this? Deliver pages at 1+ second time for 10KB payload? Notes: My servers run of a fairly good data center from Linode at Fremont.

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  • Virtualised Sharepoint Backup Strategies

    - by dunxd
    I have a Sharepoint (OSS 2007) farm running on three virtual machines in VMWare ESX, plus a SQL Server backend on physical hardware. During a recent Business Continuity Planning event I tried restoring the sharepoint farm with only the config and content databases, and failed to get things working. My plan was to build a new sharepoint server, then attach this to a restoration config database and install the Central Management site on this server, then reattach the content databases. This failed at the Central Management part of the plan. So I am back to the drawing board on the best strategy for backup and recovery, with reducing the time and complexity of the restore job the main objective. I haven't been able to find much in the way of discussion of backup/restore strategies for Sharepoint in a VMWare environment, so I figured I'd see if anyone on server fault has any ideas or experience.

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  • Backup strategies for linux based file servers

    - by iceman
    I want to know some enterprise-wide backup strategies used for linux based file servers. What are the tools and techniques used when making a backup. for e.g when a backup fails on a machine, it should email the admin about the failure and also a log file. This won't happen incase the HDD fails and the system is completely out of work, but in other cases where a backup didn't take place, the admin should be able to know. What tool/scripts can be used for this particular scenarios?

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  • Performance optimization strategies of last resort?

    - by jerryjvl
    There are plenty of performance questions on this site already, but it occurs to me that almost all are very problem-specific and fairly narrow. And almost all repeat the advice to avoid premature optimization. Let's assume: the code already is working correctly the algorithms chosen are already optimal for the circumstances of the problem the code has been measured, and the offending routines have been isolated all attempts to optimize will also be measured to ensure they do not make matters worse What I am looking for here is strategies and tricks to squeeze out up to the last few percent in a critical algorithm when there is nothing else left to do but whatever it takes. Ideally, try to make answers language agnostic, and indicate any down-sides to the suggested strategies where applicable. I'll add a reply with my own initial suggestions, and look forward to whatever else the SO community can think of.

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  • Load balancing and HTTPS strategies

    - by Dan
    I am faced with the following problem: Servers get saturated since current load balancing strategy is based on client IP. Some corporate clients access our servers from behind large proxies so all clients appear with same IP to our load balancer. I think we are using some hardware load balancing device (can investigate further if necessary). We need to maintain session affinity (site is constructed in ASP), so all requests with same IP get routed to the same node. Since all the communication goes over the HTTPS, no request data (like session Id) is available to balancer as a client discriminator. Is there a way to use some other data besides the IP to distinguish between clients and route the clients even when coming from same IP to different nodes? Note: I need to maintain the traffic between the balancer and nodes safe (encrypted).

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  • IIS Strategies for Accessing Secured Network Resources

    - by ErikE
    Problem: A user connects to a service on a machine, such as an IIS web site or a SQL Server database. The site or the database need to gain access to network resources such as file shares (the most common) or a database on a different server. Permission is denied. This is because the user the service is running under doesn't have network permissions in the first place, or if it does, it doesn't have rights to access the remote resource. I keep running into this problem over and over again and am tired of not having a really solid way of handling it. Here are some workarounds I'm aware of: Run IIS as a custom-created domain user who is granted high permissions If permissions are granted one file share at a time, then every time I want to read from a new share, I would have to ask a network admin to add it for me. Eventually, with many web sites reading from many shares, it is going to get really complicated. If permissions are just opened up wide for the user to access any file shares in our domain, then this seems like an unnecessary security surface area to present. This also applies to all the sites running on IIS, rather than just the selected site or virtual directory that needs the access, a further surface area problem. Still use the IUSR account but give it network permissions and set up the same user name on the remote resource (not a domain user, a local user) This also has its problems. For example, there's a file share I am using that I have full rights to for sharing, but I can't log in to the machine. So I have to find the right admin and ask him to do it for me. Any time something has to change, it's another request to an admin. Allow IIS users to connect as anonymous, but set the account used for anonymous access to a high-privilege one This is even worse than giving the IIS IUSR full privileges, because it means my web site can't use any kind of security in the first place. Connect using Kerberos, then delegate This sounds good in principle but has all sorts of problems. First of all, if you're using virtual web sites where the domain name you connect to the site with is not the base machine name (as we do frequently), then you have to set up a Service Principal Name on the webserver using Microsoft's SetSPN utility. It's complicated and apparently prone to errors. Also, you have to ask your network/domain admin to change security policy for both the web server and the domain account so they are "trusted for delegation." If you don't get everything perfectly right, suddenly your intended Kerberos authentication is NTLM instead, and you can only impersonate rather than delegate, and thus no reaching out over the network as the user. Also, this method can be problematic because sometimes you need the web site or database to have permissions that the connecting user doesn't have. Create a service or COM+ application that fetches the resource for the web site Services and COM+ packages are run with their own set of credentials. Running as a high-privilege user is okay since they can do their own security and deny requests that are not legitimate, putting control in the hands of the application developer instead of the network admin. Problems: I am using a COM+ package that does exactly this on Windows Server 2000 to deliver highly sensitive images to a secured web application. I tried moving the web site to Windows Server 2003 and was suddenly denied permission to instantiate the COM+ object, very likely registry permissions. I trolled around quite a bit and did not solve the problem, partly because I was reluctant to give the IUSR account full registry permissions. That seems like the same bad practice as just running IIS as a high-privilege user. Note: This is actually really simple. In a programming language of your choice, you create a class with a function that returns an instance of the object you want (an ADODB.Connection, for example), and build a dll, which you register as a COM+ object. In your web server-side code, you create an instance of the class and use the function, and since it is running under a different security context, calls to network resources work. Map drive letters to shares This could theoretically work, but in my mind it's not really a good long-term strategy. Even though mappings can be created with specific credentials, and this can be done by others than a network admin, this also is going to mean that there are either way too many shared drives (small granularity) or too much permission is granted to entire file servers (large granularity). Also, I haven't figured out how to map a drive so that the IUSR gets the drives. Mapping a drive is for the current user, I don't know the IUSR account password to log in as it and create the mappings. Move the resources local to the web server/database There are times when I've done this, especially with Access databases. Does the database have to live out on the file share? Sometimes, it was just easiest to move the database to the web server or to the SQL database server (so the linked server to it would work). But I don't think this is a great all-around solution, either. And it won't work when the resource is a service rather than a file. Move the service to the final web server/database I suppose I could run a web server on my SQL Server database, so the web site can connect to it using impersonation and make me happy. But do we really want random extra web servers on our database servers just so this is possible? No. Virtual directories in IIS I know that virtual directories can help make remote resources look as though they are local, and this supports using custom credentials for each virtual directory. I haven't been able to come up with, yet, how this would solve the problem for system calls. Users could reach file shares directly, but this won't help, say, classic ASP code access resources. I could use a URL instead of a file path to read remote data files in a web page, but this isn't going to help me make a connection to an Access database, a SQL server database, or any other resource that uses a connection library rather than being able to just read all the bytes and work with them. I wish there was some kind of "service tunnel" that I could create. Think about how a VPN makes remote resources look like they are local. With a richer aliasing mechanism, perhaps code-based, why couldn't even database connections occur under a defined security context? Why not a special Windows component that lets you specify, per user, what resources are available and what alternate credentials are used for the connection? File shares, databases, web sites, you name it. I guess I'm almost talking about a specialized local proxy server. Anyway, so there's my list. I may update it if I think of more. Does anyone have any ideas for me? My current problem today is, yet again, I need a web site to connect to an Access database on a file share. Here we go again...

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