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• SQLUG Events - London/Edinburgh/Cardiff/Reading - Masterclass, NoSQL, TSQL Gotcha's, Replication, BI

  - by tonyrogerson

  We have acquired two additional tickets to attend the SQL Server Master Class with Paul Randal and Kimberly Tripp next Thurs (17th June), for a chance to win these coveted tickets email us ([email protected]) before 9pm this Sunday with the subject "MasterClass" - people previously entered need not worry - your still in with a chance. The winners will be announced Monday morning.As ever plenty going on physically, we've got dates for a stack of events in Manchester and Leeds, I'm looking at Birmingham if anybody has ideas? We are growing our online community with the Cuppa Corner section, to participate online remember to use the #sqlfaq twitter tag; for those wanting to get more involved in presenting and fancy trying it out we are always after people to do 1 - 5 minute SQL nuggets or Cuppa Corners (short presentations) at any of these User Group events - just email us [email protected] removing from this email list? Then just reply with remove please on the subject line.Kimberly Tripp and Paul Randal Master Class - Thurs, 17th June - LondonREGISTER NOW AND GET A SECOND REGISTRATION FREE*The top things YOU need to know about managing SQL Server - in one place, on one day - presented by two of the best SQL Server industry trainers!This one-day MasterClass will focus on many of the top issues companies face when implementing and maintaining a SQL Server-based solution. In the case where a company has no dedicated DBA, IT managers sometimes struggle to keep the data tier performing well and the data available. This can be especially troublesome when the development team is unfamiliar with the affect application design choices have on database performance.The Microsoft SQL Server MasterClass 2010 is presented by Paul S. Randal and Kimberly L. Tripp, two of the most experienced and respected people in the SQL Server world. Together they have over 30 years combined experience working with SQL Server in the field, and on the SQL Server product team itself. This is a unique opportunity to hear them present at a UK event which will:>> Debunk many of the ingrained misconceptions around SQL Server's behaviour >> Show you disaster recovery techniques critical to preserving your company's life-blood - the data >> Explain how a common application design pattern can wreak havoc in the database >> Walk through the top-10 points to follow around operations and maintenance for a well-performing and available data tier! Where: Radisson Edwardian Heathrow Hotel, LondonWhen: Thursday 17th June 2010*REGISTER TODAY AT www.regonline.co.uk/kimtrippsql on the registration form simply quote discount code: BOGOF for both yourself and your colleague and you will save 50% off each registration – that’s a 249 GBP saving! This offer is limited, book early to avoid disappointment.Wed, 23 JunREADINGEvening Meeting, More info and registerIntroduction to NoSQL (Not Only SQL) - Gavin Payne; T-SQL Gotcha's and how to avoid them - Ashwani Roy; Introduction to Recency Frequency - Tony Rogerson; Reporting Services - Tim LeungThu, 24 JunCARDIFFEvening Meeting, More info and registerAlex Whittles of Purple Frog Systems talks about Data warehouse design case studies, Other BI related session TBC Mon, 28 JunEDINBURGHEvening Meeting, More info and registerReplication (Components, Adminstration, Performance and Troubleshooting) - Neil Hambly Server Upgrades (Notes and Best practice from the field) - Satya Jayanty Wed, 14 JulLONDONEvening Meeting, More info and registerMeeting is being sponsored by DBSophic (http://www.dbsophic.com/download), database optimisation software. Physical Join Operators in SQL Server - Ami LevinWorkload Tuning - Ami LevinSQL Server and Disk IO (File Groups/Files, SSD's, Fusion-IO, In-RAM DB's, Fragmentation) - Tony RogersonComplex Event Processing - Allan MitchellMany thanks,Tony Rogerson, SQL Server MVPUK SQL Server User Grouphttp://sqlserverfaq.com"

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• Java: micro-optimizing array manipulation

  - by Martin Wiboe

  Hello all, I am trying to make a Java port of a simple feed-forward neural network. This obviously involves lots of numeric calculations, so I am trying to optimize my central loop as much as possible. The results should be correct within the limits of the float data type. My current code looks as follows (error handling & initialization removed): /** * Simple implementation of a feedforward neural network. The network supports * including a bias neuron with a constant output of 1.0 and weighted synapses * to hidden and output layers. * * @author Martin Wiboe */ public class FeedForwardNetwork { private final int outputNeurons; // No of neurons in output layer private final int inputNeurons; // No of neurons in input layer private int largestLayerNeurons; // No of neurons in largest layer private final int numberLayers; // No of layers private final int[] neuronCounts; // Neuron count in each layer, 0 is input // layer. private final float[][][] fWeights; // Weights between neurons. // fWeight[fromLayer][fromNeuron][toNeuron] // is the weight from fromNeuron in // fromLayer to toNeuron in layer // fromLayer+1. private float[][] neuronOutput; // Temporary storage of output from previous layer public float[] compute(float[] input) { // Copy input values to input layer output for (int i = 0; i < inputNeurons; i++) { neuronOutput[0][i] = input[i]; } // Loop through layers for (int layer = 1; layer < numberLayers; layer++) { // Loop over neurons in the layer and determine weighted input sum for (int neuron = 0; neuron < neuronCounts[layer]; neuron++) { // Bias neuron is the last neuron in the previous layer int biasNeuron = neuronCounts[layer - 1]; // Get weighted input from bias neuron - output is always 1.0 float activation = 1.0F * fWeights[layer - 1][biasNeuron][neuron]; // Get weighted inputs from rest of neurons in previous layer for (int inputNeuron = 0; inputNeuron < biasNeuron; inputNeuron++) { activation += neuronOutput[layer-1][inputNeuron] * fWeights[layer - 1][inputNeuron][neuron]; } // Store neuron output for next round of computation neuronOutput[layer][neuron] = sigmoid(activation); } } // Return output from network = output from last layer float[] result = new float[outputNeurons]; for (int i = 0; i < outputNeurons; i++) result[i] = neuronOutput[numberLayers - 1][i]; return result; } private final static float sigmoid(final float input) { return (float) (1.0F / (1.0F + Math.exp(-1.0F * input))); } } I am running the JVM with the -server option, and as of now my code is between 25% and 50% slower than similar C code. What can I do to improve this situation? Thank you, Martin Wiboe

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• How can I make this Java code run faster?

  - by Martin Wiboe

  Hello all, I am trying to make a Java port of a simple feed-forward neural network. This obviously involves lots of numeric calculations, so I am trying to optimize my central loop as much as possible. The results should be correct within the limits of the float data type. My current code looks as follows (error handling & initialization removed): /** * Simple implementation of a feedforward neural network. The network supports * including a bias neuron with a constant output of 1.0 and weighted synapses * to hidden and output layers. * * @author Martin Wiboe */ public class FeedForwardNetwork { private final int outputNeurons; // No of neurons in output layer private final int inputNeurons; // No of neurons in input layer private int largestLayerNeurons; // No of neurons in largest layer private final int numberLayers; // No of layers private final int[] neuronCounts; // Neuron count in each layer, 0 is input // layer. private final float[][][] fWeights; // Weights between neurons. // fWeight[fromLayer][fromNeuron][toNeuron] // is the weight from fromNeuron in // fromLayer to toNeuron in layer // fromLayer+1. private float[][] neuronOutput; // Temporary storage of output from previous layer public float[] compute(float[] input) { // Copy input values to input layer output for (int i = 0; i < inputNeurons; i++) { neuronOutput[0][i] = input[i]; } // Loop through layers for (int layer = 1; layer < numberLayers; layer++) { // Loop over neurons in the layer and determine weighted input sum for (int neuron = 0; neuron < neuronCounts[layer]; neuron++) { // Bias neuron is the last neuron in the previous layer int biasNeuron = neuronCounts[layer - 1]; // Get weighted input from bias neuron - output is always 1.0 float activation = 1.0F * fWeights[layer - 1][biasNeuron][neuron]; // Get weighted inputs from rest of neurons in previous layer for (int inputNeuron = 0; inputNeuron < biasNeuron; inputNeuron++) { activation += neuronOutput[layer-1][inputNeuron] * fWeights[layer - 1][inputNeuron][neuron]; } // Store neuron output for next round of computation neuronOutput[layer][neuron] = sigmoid(activation); } } // Return output from network = output from last layer float[] result = new float[outputNeurons]; for (int i = 0; i < outputNeurons; i++) result[i] = neuronOutput[numberLayers - 1][i]; return result; } private final static float sigmoid(final float input) { return (float) (1.0F / (1.0F + Math.exp(-1.0F * input))); } } I am running the JVM with the -server option, and as of now my code is between 25% and 50% slower than similar C code. What can I do to improve this situation? Thank you, Martin Wiboe

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• CRM@Oracle Series: Showcasing Innovation with Oracle Customer Hub

  - by tony.berk

  When is having too many customers a challenge? It is not something too many people would complain about. But from a data perspective, one challenge is to keep each customer's data consistent across multiple enterprise systems such as CRM, ERP, and all of your other related applications. Buckle your seat belts, we are going a bit technical today... If you have ever tried it, you know it isn't easy. If you haven't, don't go there alone! Customer data integration projects are challenging and, depending on the environment, require sharp, innovative people to succeed. Want to hear from some guys who have done it and succeeded? Here is an interview with Dan Lanir and Afzal Asif from Oracle's Applications IT CRM Systems group on implementing Oracle Customer Hub and innovation. For more interesting discussions on innovation, check out the Oracle Innovation Showcase.

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• John Burke's Weclome to the Applications Strategy Blog

  - by Tony Ouk

  Hi I'm John Burke and I'm the group Vice President of Oracle's Applications Business Unit.  Thanks for stopping by our Applications blog today.  The purpose of this site is to provide you, our customers, with timely, relevant, and balanced information about the state of the applications business, both here at Oracle and industry-wide. So on this site, you'll find information about Oracle's application products, how our customers have used those products to transform their businesses, and general industry trends which might help you craft YOUR applications roadmap.  So right now I'm walking to meet with one of Oracle's development executives.  I also plan to talk to Oracle customers and leading industry analysts.  I plan to provide a complete and balanced view of the total applications landscape.  I hope you check back often and view our updates.

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• CRM@Oracle Series: Sales Pipeline Visibility

  - by tony.berk

  Can you see it? Should you see it all? Who else should see it? Can their manager see it? What is it? Today's slidecast discusses the popular topic of sales pipeline visibility within a CRM application and how Oracle implemented visibility in our global implementation of Siebel CRM. This post is next in the CRM@Oracle Series, which discusses Oracle's internal use of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. Oracle's requirements include a variety of different organizations, roles and responsibilities. Oracle's Applications IT CRM Systems team, responsible for deploying Siebel CRM within Oracle, implemented a number of creative solutions to address the requirements, and they are shared in the slidecast. CRM@Oracle - Sales Pipeline Visibility Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM products. We want to hear from you! If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list. In the meantime, enjoy today's update on the CRM@Oracle series.

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• Google libère le système de build utilisé pour Chrome, « Ninja » serait dix fois plus rapide que GNU Make

  Google libère le système de build utilisé pour Chrome « Ninja » serait dix fois plus rapide que GNU Make Evan Martin, l'un des développeurs de Google Chrome, vient de passer sous licence open-source son système de Build baptisé « Ninja », actuellement utilisé pour porter le navigateur de Google sur plusieurs plateformes. Ninja serait considérablement plus rapide que les autres moteurs de production existants, d'où son nom. Martin affirme sur son site personnel que Ninja finit le Build de Chrome (environ 30 000 fichiers source, Webkit compris) en seulement une seconde après la modification d'un seul fichier (contre 10 pour GNU Make et 40 secondes préalables mêmes au ...

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• CRM at Oracle Series: Email Marketing

  - by tony.berk

  Anyone doubt that companies are sending more and more emails out to their existing customers and prospects? Effective email marketing requires a scalable platform which integrates with your CRM system. The email marketing system should also have key capabilities to ensure your maximizing your investment such as handling email bounces and click thru, tracking open messages and adhering to customer opt out and other personalization options. As part of the "CRM at Oracle" series, we've discussed other marketing topics including web marketing integration, real-time decisions and marketing business intelligence. Today's "CRM at Oracle" slidecast discusses how Oracle replaced a number of legacy "bulk" email systems with Siebel Email Marketing and is taking advantage of key functionality and integration to other Siebel CRM components. CRM at Oracle: Email Marketing Click here to learn more about Siebel Email Marketing and other Siebel Marketing products. Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• Pie Charts Just Don't Work When Comparing Data - Number 10 of Top 10 Reasons to Never Ever Use a Pie

  - by Tony Wolfram

  When comparing data, which is what a pie chart is for, people have a hard time judging the angles and areas of the multiple pie slices in order to calculate how much bigger one slice is than the others. Pie Charts Don't Work A slice of pie is good for serving up a portion of desert. It's not good for making a judgement about how big the slice is, what percentage of 100 it is, or how it compares to other slices. People have trouble comparing angles and areas to each other. Controlled studies show that people will overestimate the percentage that a pie slice area represents. This is because we have trouble calculating the area based on the space between the two angles that define the slice. This picture shows how a pie chart is useless in determing the largest value when you have to compare pie slices.   You can't compare angles and slice areas to each other. Human perception and cognition is poor when viewing angles and areas and trying to make a mental comparison. Pie charts overload the working memory, forcing the person to make complicated calculations, and at the same time make a decision based on those comparisons. What's the point of showing a pie chart when you want to compare data, except to say, "well, the slices are almost the same, but I'm not really sure which one is bigger, or by how much, or what order they are from largest to smallest. But the colors sure are pretty. Plus, I like round things. Oh,was I suppose to make some important business decision? Sorry." Bad Choices and Bad Decisions Interaction Designers, Graphic Artists, Report Builders, Software Developers, and Executives have all made the decision to use pie charts in their reports, software applications, and dashboards. It was a bad decision. It was a poor choice. There are always better options and choices, yet the designer still made the decision to use a pie chart. I'll expore why people make such poor choices in my upcoming blog entires. (Hint: It has more to do with emotions than with analytical thinking.) I've outlined my opinions and arguments about the evils of using pie charts in "Countdown of Top 10 Reasons to Never Ever Use a Pie Chart." Each of my next 10 blog entries will support these arguments with illustrations, examples, and references to studies. But my goal is not to continuously and endlessly rage against the evils of using pie charts. This blog is not about pie charts. This blog is about understanding why designers choose to use a pie chart. Why, when give better alternatives, and acknowledging the shortcomings of pie charts, do designers over and over again still freely choose to place a pie chart in a report? As an extra treat and parting shot, check out the nice pie chart that Wikipedia uses to illustrate the United States population by state.   Remember, somebody chose to use this pie chart, with all its glorious colors, and post it on Wikipedia for all the world to see. My next blog will give you a better alternative for displaying comparable data - the sorted bar chart.

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• CRM@Oracle Series: Forecasting

  - by tony.berk

  What do you trust more: the weather forecast or your sales forecast? I hope the answer is your sales forecast! Either way, would your sales forecast be more accurate if sales management had visibility into what the sales reps are forecasting and what has changed since the last forecast? What if management could adjust forecasts for accuracy based on analytic tools? Today's slidecast discusses sales forecasting and how Oracle implemented forecasting in our global implementation of Siebel CRM, including the steps involved to roll up the forecast. CRM@Oracle - Forecasting Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• Silverlight Cream for March 15, 2011 -- #1061

  - by Dave Campbell

  In this Issue: Peter Kuhn, Emil Stoychev, Viktor Larsson(-2-), Kevin Hoffman, Rudi Grobler, WindowsPhoneGeek, Jesse Liberty(-2-), and Martin Krüger. Above the Fold: Silverlight: "Image comparison using a GridSplitter" Martin Krüger WP7: "Using WP7 accent color effectively" Viktor Larsson XNA: "XNA for Silverlight developers: Part 7 - Collision detection" Peter Kuhn From SilverlightCream.com: XNA for Silverlight developers: Part 7 - Collision detection Peter Kuhn has part 7 of his XNA for Silverlight devs tutorial series up at SilverlightShow... discussing Collision detection... something you need to get your head around if you're going to do a game. Interview with John Papa about the upcoming MIX11 event and the Open Source Fest Emil Stoychev of SilverlightShow reverses the roles with John Papa and interviews John on this MIX11 and Open Source Fest discussion they had at the MVP Summit Debugging Videos or Camera in WP7 Viktor Larsson has a quick post up on the 3 ways of debugging a WP7 app and why and under what circumstances you should change debug method. Using WP7 accent color effectively Viktor Larsson's next post is about the 10 accent colors available on WP7 devices. He shows how to make best use of that capability in XAML and runtime code. WP7 for iPhone and Android Developers - Hardware and Device Services Kevin Hoffman's part 4 of a 12-part tutorial series at SilverlightShow on WP7 for iPhone/Android devs is up ... this oe concentrates on Hardware and Device Services... Launchers/Choosers/Sensors. How to publish WP7 applications if you live in the Middle-east & Africa region Rudi Grobler has a short post up on a legit way to publish WP7 apps if you are in the MEA region. Creating WP7 Custom Theme – Sample Theme Implementation WindowsPhoneGeek has a new post up and he's starting a series of 3 articles on Creating Wp7 Custom Themes... first up is this tutorial on Basic Theme Implementation... and use it as well. From Android to Windows Phone For "Windows Phone from Scratch #43", Jesse Liberty begins a series on moving apps from Android to WP7, beginning with a tip calculating program. Yet Another Podcast #28–Jeremy Likness Jesse Liberty's next post is his "Yet Another Podcast #28" with Jeremy Likness this time around... the list of all things fun that Jeremy's involved in is getting long... should be a good podcast! Image comparison using a GridSplitter Martin Krüger posted a cool 'Clip Splitter' for comparing images, and what a great set of example images he's using... pretty darn cool lining them up with a grid-splitter. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Data Governance 2010 Conference in San Diego

  - by Tony Ouk

  The Data Governance Annual Conference is one of the world's most authoritative and vendor neutral event on Data Governance and Data Quality.  The conference will focus on the "how-tos" from starting a data governance and stewardship program to attaining data governance maturity with specific topics on MDM.  This year's event will be hosted June 7 through June 10 in San Diego, California. For more information, including registration details, visit the Data Governance 2010 Conference website.

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• CRM@Oracle Series: Web Marketing Integration

  - by tony.berk

  Who is visiting your website? How did they get there? Was it from a search engine? Email campaign? Are they downloading whitepapers, datasheets, presentations, software? Are they interested in attending one of your marketing events? Are you capturing these leads or which marketing campaign generated the lead? There are a lot of questions related to traffic on a website, and the answers to those questions can be found in your CRM system. Visitors who download marketing collateral are potential leads, so it is important to capture who they are, how they got there, where they went on the website and what they are looking for. Today's CRM@Oracle slidecast discusses how Oracle uses Siebel CRM to plan and execute marketing campaigns on our website, www.oracle.com, and capture the key information about who is downloading content or interested in attending one of our marketing events. The responses are captured, qualified, and if appropriate, a lead is generated. It all happens in Siebel CRM. CRM@Oracle Series: Web Marketing Integration Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• What’s the use of code reuse?

  - by Tony Davis

  All great developers write reusable code, don’t they? Well, maybe, but as with all statements regarding what “great” developers do or don’t do, it’s probably an over-simplification. A novice programmer, in particular, will encounter in the literature a general assumption of the importance of code reusability. They spend time worrying about DRY (don’t repeat yourself), moving logic into specific “helper” modules that they can then reuse, agonizing about the minutiae of the class structure, inheritance and interface design that will promote easy reuse. Unfortunately, writing code specifically for reuse often leads to complicated object hierarchies and inheritance models that are anything but reusable. If, instead, one strives to write simple code units that are highly maintainable and perform a single function, in a concise, isolated fashion then the potential for reuse simply “drops out” as a natural by-product. Programmers, of course, care about these principles, about encapsulation and clean interfaces that don’t expose inner workings and allow easy pluggability. This is great when it helps with the maintenance and development of code but how often, in practice, do we actually reuse our code? Most DBAs and database developers are familiar with the practical reasons for the limited opportunities to reuse database code and its potential downsides. However, surely elsewhere in our code base, reuse happens often. After all, we can all name examples, such as date/time handling modules, which if we write with enough care we can plug in to many places. I spoke to a developer just yesterday who looked me in the eye and told me that in 30+ years as a developer (a successful one, I’d add), he’d never once reused his own code. As I sat blinking in disbelief, he explained that, of course, he always thought he would reuse it. He’d often agonized over its design, certain that he was creating code of great significance that he and other generations would reuse, with grateful tears misting their eyes. In fact, it never happened. He had in his head, most of the algorithms he needed and would simply write the code from scratch each time, refining the algorithms and tailoring the code to meet the specific requirements. It was, he said, simply quicker to do that than dig out the old code, check it, correct the mistakes, and adapt it. Is this a common experience, or just a strange anomaly? Viewed in a certain light, building code with a focus on reusability seems to hark to a past age where people built cars and music systems with the idea that someone else could and would replace and reuse the parts. Technology advances so rapidly that the next time you need the “same” code, it’s likely a new technique, or a whole new language, has emerged in the meantime, better equipped to tackle the task. Maybe we should be less fearful of the idea that we could write code well suited to the system requirements, but with little regard for reuse potential, and then rewrite a better version from scratch the next time.

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• Ahk script and C++ communication [closed]

  - by Tony

  I wish to use the fuctions of autohotkey within a C++ program. I am currently running my scripts triggered by the c++ program- I just run them as a .bat file. This works well but the problem is that I cannot return values from the script to the c++ program. I wish to be able to read the position of the mouse from the script and make decisions based upon this in my C++ program. My scripts do quite complex things- so doing this in autohotkey is the best solution for me- I have knowledge of C, but little of C++. I have read about the Autohotkey .DLL - I know how to trigger it but not how to read values from it. If anyone could instruct me or even post example code of a .dll being loaded and a value sent to a script and a value returned- I would be eternally grateful!! I have spent hours on this and to no avail!!

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• CRM@Oracle Series: Complete Customer Intelligence

  - by tony.berk

  How do you to get sales folks to use a CRM system? Ah, the age-old question (well, at least the one that has been around for the past 10-15 years). Of course, some combination of "Carrot and Stick" always come up as possible answers. You hear talk about, "WIFM" or "What's in it For Me?" Oracle's internal implementation of Customer 360 consolidates all customer information in one place in Siebel CRM and enables the sales rep to present one-face to the customer. Additionally, Customer 360 provides customer intelligence and prospecting tools making it a darn nice "Carrot" for our sales teams to chew on. Check out today's slidecast for an overview. CRM@Oracle - Customer 360 Click here to learn more about Siebel CRM and other Oracle CRM products and here to learn about customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• Subaru CIO wins SIM Leadership Award

  - by tony.berk

  Congratulations to Brian Simmermon, CIO at Subaru of America, Inc., for winning the Society for Information Management's (SIM) fifth annual SIM Leadership Award. Simmermon joined Subaru of America in 2005 as Chief Information Officer. Simmermon then performed a company-wide technology assessment and determined that the business ran a large collection of applications, many of which duplicated functionality. Establishing the mantra, "Simplicity, Flexibility, and Cost Effectiveness", he reduced the total number of applications, moved to a small core set of systems - including Oracle and Siebel. Tom Doll, COO for Subaru of America said, "We are very pleased Brian has been recognized. He has consistently shown vision and leadership and under his leadership, our technology group's innovations have helped our sales to grow to record levels, regardless of the economic circumstances." Simmermon's technology group's aggressive business deliverables have helped Subaru to become one of the most successful brands in the US with the brand reaching record sales in both 2009 and 2010. Click here to read the full press release. Click here to learn about Subaru's success with Oracle products. Congratulations Brian!

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• CRM@Oracle Series: CRM Analytics

  - by tony.berk

  What is the most important factor that leads to a successful CRM deployment? Is it the overall strategy, strong governance, defined processes or good data quality? Well, it's definitely a combination of all these, but the most important differentiator from our experience is Business Intelligence. Business Intelligence or Analytics is commonly mentioned as a key aspect to successful CRM and other enterprise deployments. The good news is that Oracle provides pre-built analytics dashboards, which provide real-time, actionable insight, and tools to build custom analyses. However, success with analytics, especially in a large enterprise, still requires a strong strategy, clean data for analysis, and performance. Today's CRM@Oracle slidecast covers Oracle's strategy, architecture and key success factors for deploying CRM Analytics internally at Oracle. CRM@Oracle: CRM Analytics Click here to learn more about Oracle CRM products and here to learn about Oracle Business Intelligence Applications. Have you read our other postings in the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, post a comment and we'll get it on our list.

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• OpenWorld: Spotlight on Fusion CRM

  - by Tony Berk

  Oracle OpenWorld is less than 2 weeks away, so you need to start figuring out how you are going to maximize your week. I don't want to discourage you, but I'm pretty sure it is impossible to attend all 2000+ sessions. So you need to focus on what's important to you. Many of our CRM customers will be interested in Fusion CRM, since they have already started Fusion implementations or determining when to start. If that's you, or you are just looking for an overview of Fusion CRM, we've got you covered! Let's start at the top! For an overview of what is in Fusion CRM and where it is going, you should attend the general session and roadmap session: General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. There is also a General Session for all Fusion Applications providing insight into the current strategy of the full product line and a high-level roadmap for each product area: Oracle Fusion Applications—Overview, Strategy, and Roadmap (GEN9433) - Oct 1, 10:45AM. This session will be repeated on Oct 3, 10:15AM. Now, if you want to drill down into some more detail, there are a lot more sessions with Oracle product management and customers. I'll highlight a few, but suggest you review the Fusion CRM Focus On document, or the search in the Content Catalog or Session Builder.  Driving Sales Performance with Oracle Fusion CRM (CON9744) - Oct 3, 10:15AM. Demonstrates how sales executives can gain instant visibility into their business, deliver pervasive coaching to their reps, maximize their sales pipeline, and drive team alignment. The result is increased sales performance that enables sales executives to deliver more revenue without increasing their resources or expenses. Maximize Your Revenue Potential with Oracle Fusion CRM Sales Planning (CON9751) - Oct 2, 1:15PM. Learn how Oracle Fusion CRM helps companies intelligently optimize sales planning and manage sales performance including the ability to predict their future sales opportunities and use those predictions in conjunction with past sales data to optimally define their sales territories, sales quotas, and incentive compensation plans. Boost Marketing’s Contribution to Revenue with Oracle Fusion CRM Marketing (CON9746) - Oct 3, 11:45AM. Learn how Oracle Fusion CRM can help your organization integrate sales and marketing, using one CRM platform. See how Oracle Fusion CRM can help your organization learn where to invest its precious marketing dollars; drive more revenue with cross-channel marketing and prospecting capabilities, including and not limited to e-mail, Web, and social media; improve lead conversion with integrated lead management functionality; and do more with less by automating many manual tasks. Oracle Fusion CRM: Social Marketing (CON11559) - Oct 1, 3:15PM. Learn how Oracle’s acquisition of Collective Intellect, Vitrue, and Involver extends Oracle Fusion Marketing as a world-class social marketing solution. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15AM. Hear how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle's social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Of course, we recommend you hear from the current Fusion CRM customers too. So, don't miss Oracle Fusion Customer Relationship Management: Customer Adoption and Experiences (CON9415) on Oct 3 at 10:15AM for panel of customers discussing implementation experiences, best practices and benefits.  After listening to all of this great information, you are probably going to have questions. Well, the experts will be on hand to help answer your questions and plan how your organization can get going with Fusion CRM. Be sure to head down to the DEMOgrounds and CRM Pavilion in the Moscone West Exhibit Hall. And finally, there is the always popular Meet the Experts session focused on Fusion CRM (MTE9658) on Oct 2 at 5PM (pre-registration via Schedule Builder is recommended.) In addition, there are more sessions on Mobility, Extensibility, Incentive Compensation, Fusion Customer Hub and other key components of the Fusion Applications infrastructure, Oracle Cloud and much, much more! For a full list, utilize the Fusion CRM Focus On document and Content Catalog. Enjoy!

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• CRM at Oracle Series: Do Not Call & Do Not Email

  - by tony.berk

  Who you gonna call? Or not call! Sorry, just kidding, this isn't a movie blog! Do Not Call is an important topic for all businesses as there are government regulations that can lead to significant fines, and of course, possible damage to your brand. Oracle leverages Siebel CRM to develop an effective solution to address the Do Not Call and Email Permissible Use requirements. The application uses the Contacts functionality to manage communication preferences, which when defined, centrally synchronizes all contact records that share the same phone number and email address. Additionally, the relevant information is masked so Oracle employees cannot accidentally reach out to the contact. Therefore, the solution ensures that we are compliant with regulations, enables us to respect individuals' communication preferences and provides an audit trail of changes to their preferences. Today's CRM at Oracle slidecast discusses the requirements, highlights benefits and provides screen shots of the solution. CRM at Oracle Series: Do Not Call & Do Not Email Click here to learn more about Siebel CRM and other Oracle CRM products. Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• Oracle Customer Experience Summit @ OpenWorld

  - by Tony Berk

  Last week in New York, Mark Hurd and Anthony Lye hosted the Experience Revolution announcing Oracle Customer Experience. Now we are announcing the chance for you to learn more about customer experience. The Oracle Customer Experience Summit @ OpenWorld (October 3-5, separate registration required) is a new conference alongside OpenWorld in San Francisco bringing together leading brands and experts to share their insights, success stories and lessons learned to help you and your organization succeed in the Experience Revolution. You will learn about Oracle’s vision, strategy and complete solutions for customer experience and have access to interactive workshops and extensive networking opportunities. In addition to the knowledge packed CRM sessions at OpenWorld (September 30 - October 4), the Customer Experience Summit provides additional opportunities to learn best practices, strategy and tips and tricks to differentiate your brand. Content tracks will focus on Chief Customer Officers, Marketing and Sales, Service and Support, and Commerce and Loyalty.  It is now a full week of tactical and strategic learning and discussions with Oracle and industry experts. Register for OpenWorld and the Customer Experience Summit now! Register for both together to get the package price. Early bird specials for both conferences expire on July 13th!

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• Alaska Airlines Takes Off with Siebel Loyalty and Marketing

  - by tony.berk

  Who likes junk mail? Not me! But I don't mind targeted messages that are relevant to me. Alaska Airlines greatly improved their ability to be more personal with their customers by replacing a legacy mainframe loyalty system with Siebel Loyalty and Siebel Marketing. Which means, as an Alaska Airlines customer, I get less junk mail! With improved access to customer profile information in Siebel, Alaska Airlines presents targeted, relevant offers on their website and via email. At the same time, Alaska Airlines has reduced their speed-to-market with promotions by 150 percent and can now implement new partner marketing programs twice as fast. Finally, as Steve Jarvis, VP of Marketing, Sales and Customer Experience at Alaska Airlines, points out in the video, Alaska Airlines can now reach all 22 million of their annual passengers, not just the 10% who were in the legacy loyalty system. To see other customer success stories, visit Siebel CRM Success. Click here to learn more about Oracle's CRM products.

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• MDM 2010 Summit in San Francisco

  - by Tony Ouk

  Since 2006, the MDM Global Summit Series has brought master data expertise to more than 5,000 delegates worldwide. The Series is designed to reinforce the importance of data governance as a key factor to your MDM program's success while providing real-world experience and all-in-one access to solutions providers. Come join us June 2-3, 2010 at the Hyatt Regency in San Francisco.  For more information including registration details, visit the MDM Global Summit Series website.

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• Oracle Social Network Developer Challenge Winners

  - by kellsey.ruppel

  Originally posted by Jake Kuramoto on The Apps Lab blog. Now that OpenWorld 2012 has wrapped, I have time to tell you all about what happened. Maybe you recall that Noel (@noelportugal) and I were running a modified hackathon during the show, the Oracle Social Network Developer Challenge. Without further ado, congratulations to Dimitri Gielis (@dgielis) and Martin Giffy D’Souza (@martindsouza) on their winning entry, an integration between Oracle APEX and Oracle Social Network that integrates feedback and bug submission with Oracle Social Network Conversations, allowing developers, end-users and project leaders to view and discuss the feedback on their APEX applications from within Oracle Social Network. Update: Bob Rhubart of OTN (@brhubart) interviewed Dimitri and Martin right after their big win. Money quote from Dimitri when asked what he’d buy with the $500 in Amazon gift cards, “Oracle Social Network.” Nice one. In their own words: In the developers perspective it’s important to get feedback soon, so after a first iteration and end-users start to test, they can give feedback of the application. Previously it stopped there, and it was up to the developer to communicate further with email, phone etc. With OSN every feedback and communication gets logged and other people can see the discussion immediately as well. For the end users perspective he can now communicate in a more efficient way to not only the developers, but also between themselves. Maybe many end-users (in different locations) would like to change some behaviour, by using OSN they can see the entry somebody put in with a screenshot and they can just start to chat about it. Some key technical end users can have lighten the tasks of the development team by looking at the feedback first and start to communicate with their peers. For the project manager he has now the ability to really see what communication has taken place in certain areas and can make decisions on that. Later, if things come up again, he can always go back in OSN and see what was said at that moment in time. Integrating OSN in the APEX applications enhances the user experience, makes the lives of the developers easier and gives a better overview to project managers. Incidentally, you may already know Dimitri and Martin, since both are Oracle Ace Directors. I ran into Martin at the Ace Director briefings Friday before the conference started, and at that point, he wasn’t sure he’d have time to enter the Challenge. After some coaxing, he and Dimitri agreed to give it a go and banged out their entry on Tuesday night, or more accurately, very early Wednesday morning, the day of the Challenge judging. I think they said it took them about four hours of hardcore coding to get it done, very much like a traditional hackathon, which is essentially a code sprint from idea to finished product. Here are some screenshots of the workflow they built. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } I love this idea, i.e. closing the loop between web developers and users, a very common pain point, and so did our judges. Speaking of, special thanks to our panel of three judges: Reggie Bradford (@reggiebradford), serial entrepreneur, founder of Vitrue and SVP of Cloud Product Development at Oracle Robert Hipps (@roberthipps), VP of Development for Oracle Social Network and my former boss Roland Smart (@rsmartx), VP of Social Marketing and the brains behind the Oracle Social Developer Community Finally, thanks to everyone who made this possible, including: The three other teams from HarQen (@harqen), TEAM Informatics (@teaminformatics) and Fishbowl Solutions (@fishbowle20) featuring Friend of the ‘Lab John Sim (@jrsim_uix), who finished and presented entries. I’ll be posting the details of their work this week. The one guy who finished an entry, but couldn’t make the judging, Bex Huff (@bex). Bex rallied from a hospitalization due to an allergic reaction during the show; he’s fine, don’t worry. I’ll post details of his work next week, too. The 40-plus people who registered to compete in the Challenge. Noel for all his hard work, sample code, and flying monkey target, more on that to come. The Oracle Social Network development team for supporting this event. Everyone in legal and the beta program office for their help. And finally, the Oracle Technology Network (@oracletechnet) for hosting the event and providing countless hours of operational and moral support. Sorry if I’ve missed some people, since this was a huge team effort. This event was a big success, and we plan to do similar events in the future. Stay tuned to this channel for more. 

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• Customer Centricity: It's Not Easy, But Worth It

  - by tony.berk

  Defining customer centricity is relatively easy: focusing on the customer and their experiences and interactions with your company. Implementing a customer centric strategy is not so easy. We've highlighted customers who have focused on their customers and experienced great success including SJ, the Swedish rail operator, and Vopak, the world's largest provider of conditioned storage facilities for bulk liquids. In this interview with Stuart Lennie, President, Volvo IT, North America and VP, Volvo's Global Sales to Order Solutions Unit, we get the opportunity to learn from another company that is not just talking about the customer, but actually implementing the significant strategic shifts required to become customer centric. Volvo has developed a vision, a strategy and a methodology to keep existing customers by understanding what is important to them. To see other customer success stories, visit Siebel CRM Success. Click here, to learn more about Oracle's CRM products.

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