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  • A Letter for Your CEO About Social Marketing’s Future

    - by Mike Stiles
    We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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  • Fast Data: Go Big. Go Fast.

    - by Dain C. Hansen
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 For those of you who may have missed it, today’s second full day of Oracle OpenWorld 2012 started with a rumpus. Joe Tucci, from EMC outlined the human face of big data with real examples of how big data is transforming our world. And no not the usual tried-and-true weblog examples, but real stories about taxi cab drivers in Singapore using big data to better optimize their routes as well as folks just trying to get a better hair cut. Next we heard from Thomas Kurian who talked at length about the important platform characteristics of Oracle’s Cloud and more specifically Oracle’s expanded Cloud Services portfolio. Especially interesting to our integration customers are the messaging support for Oracle’s Cloud applications. What this means is that now Oracle’s Cloud applications have a lightweight integration fabric that on-premise applications can communicate to it via REST-APIs using Oracle SOA Suite. It’s an important element to our strategy at Oracle that supports this idea that whether your requirements are for private or public, Oracle has a solution in the Cloud for all of your applications and we give you more deployment choice than any vendor. If this wasn’t enough to get the juices flowing, later that morning we heard from Hasan Rizvi who outlined in his Fusion Middleware session the four most important enterprise imperatives: Social, Mobile, Cloud, and a brand new one: Fast Data. Today, Rizvi made an important step in the definition of this term to explain that he believes it’s a convergence of four essential technology elements: Event Processing for event filtering, business rules – with Oracle Event Processing Data Transformation and Loading - with Oracle Data Integrator Real-time replication and integration – with Oracle GoldenGate Analytics and data discovery – with Oracle Business Intelligence Each of these four elements can be considered (and architect-ed) together on a single integrated platform that can help customers integrate any type of data (structured, semi-structured) leveraging new styles of big data technologies (MapReduce, HDFS, Hive, NoSQL) to process more volume and variety of data at a faster velocity with greater results.  Fast data processing (and especially real-time) has always been our credo at Oracle with each one of these products in Fusion Middleware. For example, Oracle GoldenGate continues to be made even faster with the recent 11g R2 Release of Oracle GoldenGate which gives us some even greater optimization to Oracle Database with Integrated Capture, as well as some new heterogeneity capabilities. With Oracle Data Integrator with Big Data Connectors, we’re seeing much improved performance by running MapReduce transformations natively on Hadoop systems. And with Oracle Event Processing we’re seeing some remarkable performance with customers like NTT Docomo. Check out their upcoming session at Oracle OpenWorld on Wednesday to hear more how this customer is using Event processing and Big Data together. If you missed any of these sessions and keynotes, not to worry. There's on-demand versions available on the Oracle OpenWorld website. You can also checkout our upcoming webcast where we will outline some of these new breakthroughs in Data Integration technologies for Big Data, Cloud, and Real-time in more details. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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  • Silverlight Cream for February 09, 2011 -- #1044

    - by Dave Campbell
    In this Issue: Vikas, Tony Champion, Peter Kuhn, Ollie Riches, Rich Griffin, Rob Eisenberg, Andrea Boschin, Rudi Grobler(-2-), Jesse Liberty, Dan Wahlin, Roberto Sonnino, Deborah Kurata. Above the Fold: Silverlight: "Silverlight double click event" Vikas WP7: "Logging in Silverlight and WP7 with MVVM Light" Tony Champion XNA: "XNA for Silverlight developers: Part 3 - Animation (transforms)" Peter Kuhn Shoutouts: Vikas deserves congratulations for passing the beta Silverlight 4 exam, but in the process he has a great list of resources to help you do the same: Exam 70-506 ( TS: Silverlight 4, Development ) From SilverlightCream.com: Silverlight double click event Vikas demonstrates 3 ways to come up with a double-click in Silverlight: Timer, Rx Framework, and Behavior with code for each. Logging in Silverlight and WP7 with MVVM Light Tony Champion is discussing logging... and since he finds himself doing it in every project, he's setting up an extensible solution he can reuse and is doing so with MVVMLight XNA for Silverlight developers: Part 3 - Animation (transforms) Peter Kuhn has part 3 of his XNA for WP7 series up at SilverlightShow. In this 3rd tutorial, Peter is discussing animation with Transformations.... remember... this is XNA! WP7Contrib: Location Push Model Ollie Riches posts from the WP7C and discusses how they provide an interface for location service by abstracting away the GeoCoordinateWatcher class and provide a clean push model using the IObservable as the return types for all variants. WP7 Contrib – When messaging becomes messy and services shine Rich Griffin pulls another post up from WP7C where he discusses swapping out using Service Styles rather than Messenger Styles... in his words "when we start getting friction trying to bend the framework api to do something that it was not really meant for its time to use something [that] solves the problem better" Herding Code 104: Rob Eisenberg on Caliburn Micro Rob Eisenberg is interviewed on the latest Herding Code, talking about his baby, Caliburn Micro, and tons of other stuff as well... just check out the list of links generated for this show. Windows Phone 7 - Part #4: The application lifecycle Andrea Boschin has part 4 of his WP7 tutorial series up at SilverlightShow... In this tutorial he does a complete run-down the the WP7 Application Life-Cycle Simple Error Reporting on WP7 Rudi Grobler has a code snippet up that, with the end-user's permission of course, emails problem reports back to you... very cool idea. Simple Error Reporting on WP7 REDUX Rudi Grobler demonstrates using the Coding4Fun toolkit to display an exception prompt to the user... and then possibly email the report to you..see Rudi's other post on that. Creating An Application Bar–Don’t Panic In his latest (number 31) WP7 From Scratch episode, Jesse Liberty takes on the ApplicationBar, and uses Blend to get the job done easier. Syncing Data with a Server using Silverlight and HTTP Polling Duplex Dan Wahlin revisits some older posts of his about Push technologies in Silverlight, and provides some great insight (and code) into Http Polling Duplex Quick WPF/Silverlight tips to make great videos of your apps Roberto Sonnino has some great tips on making awesome videos of your WPF or Silverlight app. Simple Silverlight MVVM Base Class Deborah Kurata has her take at a good MVVM base class as the subject of her latest post... good points and good code. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • SQLAuthority News – Amazon Gift Card Raffle for Beta Tester Feedback for NuoDB

    - by pinaldave
    As regular readers know I’ve been spending some time working with the NuoDB beta software. They contacted me last week and asked if I would give you a chance to try their new web-based console for their scalable, SQL-compliant database. They have just put out their final beta release, Beta 9.  It contains a preview of a new web-based “NuoConsole” that will replace and extend the functionality of their current desktop version.  I haven’t spent any time with the new console yet but a really quick look tells me it should make it easier to do deeper monitoring than the older one. It also looks like they have added query-level reporting through the console. I will try to play with it soon. NuoDB is doing a last, big push to get some more feedback from developers before they release their 1.0 product sometime in the next several weeks. Since the console is new, they are especially interested in some quick feedback on it before general availability. For SQLAuthority readers only, NuoDB will raffle off three $50 Amazon gift cards in exchange for your feedback on the NuoConsole preview. Here’s how to Enter Download NuoDBeta 9 here You must build a domain before you can start the console. Launch the Web Console. Windows Code: start java -jar jarnuodbwebconsole.jar Mac, Linux, Solaris, Unix Code: java -jar jar/nuodbwebconsole.jar Access the Web Console: Code: http://localhost:8080 When you have tried it out, go to a short (8 question) survey to enter the raffle Click here for the survey You must complete the survey before midnight EDT on October 17, 2012. Here’s what else they are saying about this last beta before general availability: Beta 9 now supports the Zend PHP framework so that PHP developers can directly integrate web applications with NuoDB. Multi-threaded HDFS support – NuoDB Storage Managers can now be configured to persist data to the high performance Hadoop distributed file system (HDFS). Beta 9 optimizes for multi-thread I/O streams at maximum performance. This enhancement allows users to make Hadoop their core storage with no extra effort which is a pretty cool idea. Improved Performance –On a single transaction node, Beta 9 offers performance comparable with MySQL and MariaDB. As additional nodes are added, NuoDB performance improves significantly at near linear scale. Query & Explain Plan Logging – Beta 9 introduces SQL explain plans for your queries. Qualify queries with the word “EXPLAIN” and NuoDB will respond with the details of the execution plan allowing performance optimization to SQL. Through the NuoConsole, you can now kill hung or long running queries. Java App Server Support – Beta 9 now supports leading Web JEE app servers including JBoss, Tomcat, and ColdFusion. They’ve also reported: Improved PHP/PDO drivers Support for Drupal Faster Ruby on Rails driver The Hibernate Dialect supports version 4.1 And good news for my readers: numerous SQL enhancements They will share the results of the web console feedback with me.  I’ll let you know how it goes. Also the winner of their last contest was Jaime Martínez Lafargue!  Do leave a comment here once you complete the survey.  Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: SQL Authority Tagged: NuoDB

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  • Next Generation Mobile Clients for Oracle Applications & the role of Oracle Fusion Middleware

    - by Manish Palaparthy
    Oracle Enterprise Applications have been available with modern web browser based interfaces for a while now. The web browsers available in smart phones no longer require special markup language such as WML since the processing power of these handsets is quite near to that of a typical personal computer. Modern Mobile devices such as the IPhone, Android Phones, BlackBerry, Windows 8 devices can now render XHTML & HTML quite well. This means you could potentially use your mobile browser to access your favorite enterprise application. While the Mobile browser would render the UI, you might find it difficult to use it due to the formatting & Presentation of the Native UI. Smart phones offer a lot more than just a powerful web browser, they offer capabilities such as Maps, GPS, Multi touch, pinch zoom, accelerometers, vivid colors, camera with video, support for 3G, 4G networks, cloud storage, NFC, streaming media, tethering, voice based features, multi tasking, messaging, social networking web browsers with support for HTML 5 and many more features.  While the full potential of Enterprise Mobile Apps is yet to be realized, Oracle has published a few of its applications that take advantage of the above capabilities and are available for the IPhone natively. Here are some of them Iphone Apps  Oracle Business Approvals for Managers: Offers a highly intuitive user interface built as a native mobile application to conveniently access pending actions related to expenses, purchase requisitions, HR vacancies and job offers. You can even view BI reports related to the worklist actions. Works with Oracle E-Business Suite Oracle Business Indicators : Real-time secure access to OBI reports. Oracle Business Approvals for Sales Managers: Enables sales executives to review key targeted tasks, access relevant business intelligence reports. Works with Siebel CRM, Siebel Quote & Order Capture. Oracle Mobile Sales Assistant: CRM application that provides real-time, secure access to the information your sales organization needs, complete frequent tasks, collaborate with colleagues and customers. Works with Oracle CRMOracle Mobile Sales Forecast: Designed specifically for the mobile business user to view key opportunities. Works with Oracle CRM on demand Oracle iReceipts : Part of Oracle PeopleSoft Expenses, which allows users to create and submit expense lines for cash transactions in real-time. Works with Oracle PeopleSoft expenses Now, we have seen some mobile Apps that Oracle has published, I am sure you are intrigued as to how develop your own clients for the use-cases that you deem most fit. For that Oracle has ADF Mobile ADF Mobile You could develop Mobile Applications with the SDK available with the smart phone platforms!, but you'd really have to be a mobile ninja developer to develop apps with the rich user experience like the ones above. The challenges really multiply when you have to support multiple mobile devices. ADF Mobile framework is really handy to meet this challenge ADF Mobile can in be used to Develop Apps for the Mobile browser : An application built with ADF Mobile framework installs on a smart device, renders user interface via HTML5, and has access to device services. This means the programming model is primarily web-based, which offers consistency with other enterprise applications as well as easier migration to new platforms. Develop Apps for the Mobile Client (Native Apps): These applications have access to device services, enabling a richer experience for users than a browser alone can offer. ADF mobile enables rapid and declarative development of rich, on-device mobile applications. Developers only need to write an application once and then they can deploy the same application across multiple leading smart phone platforms. Oracle SOA Suite Although the Mobile users are using the smart phone apps, and actual transactions are being executed in the underlying app, there is lot of technical wizardry that is going under the surface. All of this key technical components to make 1. WebService calls 2. Authentication 3. Intercepting Webservice calls and adding security credentials to the request 4. Invoking the services of the enterprise application 5. Integrating with the Enterprise Application via the Adapter is all being implemented at the SOA infrastructure layer.  As you can see from the above diagram. The key pre-requisites to mobile enable an Enterprise application are The core enterprise application Oracle SOA Suite ADF Mobile

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  • Windows Azure Recipe: Mobile Computing

    - by Clint Edmonson
    A while back, mashups were all the rage. The idea was to compose solutions that provided aggregation and integration across applications and services to make information more available, useful, and personal. Mashups ushered in the era of Web 2.0 in all it’s socially connected goodness. They taught us that to be successful, we needed to add web service APIs to our web applications. Web and client based mashups met with great success and have evolved even further with the introduction of the internet connected smartphone. Nothing is more available, useful, or personal than our smartphones. The current generation of cloud connected mobile computing mashups allow our mobilized workforces to receive, process, and react to information from disparate sources faster than ever before. Drivers Integration Reach Time to market Solution Here’s a sketch of a prototypical mobile computing solution using Windows Azure: Ingredients Web Role – with the phone running a dedicated client application, the web role is responsible for serving up backend web services that implement the solution’s core connected functionality. Database – used to store core operational and workflow data for the solution’s web services. Access Control – this service is used to authenticate and manage users identity, roles, and groups, possibly in conjunction with 3rd identity providers such as Windows LiveID, Google, Yahoo!, and Facebook. Worker Role – this role is used to handle the orchestration of long-running, complex, asynchronous operations. While much of the integration and interaction with other services can be handled directly by the mobile client application, it’s possible that the backend may need to integrate with 3rd party services as well. Offloading this work to a worker role better distributes computing resources and keeps the web roles focused on direct client interaction. Queues – these provide reliable, persistent messaging between applications and processes. They are an absolute necessity once asynchronous processing is involved. Queues facilitate the flow of distributed events and allow a solution to send push notifications back to mobile devices at appropriate times. Training & Resources These links point to online Windows Azure training labs and resources where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. Windows Azure Toolkit for Windows Phone The Windows Azure Toolkit for Windows Phone is designed to make it easier for you to build mobile applications that leverage cloud services running in Windows Azure. The toolkit includes Visual Studio project templates for Windows Phone and Windows Azure, class libraries optimized for use on the phone, sample applications, and documentation Windows Azure Toolkit for iOS The Windows Azure Toolkit for iOS is a toolkit for developers to make it easy to access Windows Azure storage services from native iOS applications. The toolkit can be used for both iPhone and iPad applications, developed using Objective-C and XCode. Windows Azure Toolkit for Android The Windows Azure Toolkit for Android is a toolkit for developers to make it easy to work with Windows Azure from native Android applications. The toolkit can be used for native Android applications developed using Eclipse and the Android SDK. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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  • Oracle Cloud Hiring Event at Oracle in Redwood on November 9th

    - by user769227
    Wow, 24 hours to go until Cloud Hire 2012 at Oracle! Friday is going to be a great day for many looking to make a life and career changing move. In case you haven’t heard, Oracle is hosting Cloud Hire 2012 this Friday, November 9, at the Oracle Conference Center on our World Wide Headquarters campus in Redwood Shores. This is a one-of-a-kind event to be sure and we are still registering online! We are aggressively expanding our Cloud Development and Product Management organizations to meet to ever-growing demand for Oracle Cloud. And, from this event alone, we are hoping to hire 25+ Developers, Inbound and Outbound Product Managers, Technical Leaders and QA Engineers across several Oracle Cloud groups, including: · Data and Insight Services: Big Data as a Service/Business Directory · Cloud Infrastructure · Application Marketplace · Cloud Portal · Product Management and Marketing: Outbound/Inbound · Testing/Quality Assurance · Cloud Social Platform: Analytics, Media, Big Data, Text Analytics, High Performance Search, · Cloud Social Platform - Social Relationship Management: Mobile Development/Social Network Integrations Why attend this event? Just Google Larry Ellison’s 2012 OpenWorld keynote address and you will learn why! Oracle Cloud is growing every day and we are scaling, adding new products and revolutionizing and improving all areas of the Oracle Cloud. There is no company that can come close to the comprehensive product lineup, services, capabilities and global reach and delivery of Oracle’s Cloud. This why it is a great time to work for Oracle: where consistent, stable financial growth rules and high impact technological advances are occurring every day. If you are serious about managing an upward, expansive path in your career, while staying on the leading edge and making big career impacts, you should join Oracle. Whether you want to design and develop or manage Social, Infrastructure or Applications in the Cloud, you can do it all at Oracle. Whether you’re a Technical Leader, Developer, Architect or Product Manager/Strategist, we are hiring now! Come check us out on Friday, November 9 in-person and see why Oracle Cloud is the place to take your career! RSVP here: and Learn more about the hiring teams in attendance here. Here are just some of the big things happening on Friday, November 9: · 830-3pm: Registration/Refreshments, Oracle Conference Center, 350 Oracle Parkway, Redwood Shores, CA (free parking) · 9am – 3pm: Ongoing Hiring Team Discussions and Product Demos include: Social Marketing, Social Engagement, Social Monitoring, Insight / View, KPI Bundles, Business Directory, Virtualization, Messaging, Provisioning, Cloud Portal · 10:30am – Speaker: Gopalan Arun, Vice President, Oracle Cloud Development Bio: Arun has been with Oracle for 18 years+. He is a testament to the stability and career growth that you can achieve working for Oracle. Arun began as a Developer and ascended through several product organizations into key leadership roles. Over his 18 years at Oracle, he has built and shipped many Database and Middleware products. Arun is one of the founding members of the Oracle Cloud and currently leads the development of many of the core infrastructure and developer-facing services of the Oracle Cloud. Topic: Oracle Cloud for the Developer · 1pm – Speaker: Naresh Revanuru, Lead Architect, Oracle Cloud Bio: Naresh is currently leading Java, Storage and Compute services for Oracle Cloud. Naresh also helps drive decisions for broad based Cloud topics that affect multiple services. http://www.linkedin.com/in/nareshrevanuru Topic: Oracle Cloud Architectural Overview and Challenges to Solve · 1pm-3pm: Ongoing Hiring Team Discussions and Product Demos

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  • SAB BizTalk Archiving Pipeline Component - Codeplex

    - by Stuart Brierley
    In an effort to give a little more to the BizTalk development community, I have created my first Codeplex project. The SAB BizTalk Archiving Pipeline Component was written using Visual Studio 2010 with BizTalk Server 2010 intended as the target platform.  It is currently at version 0.1, meaning that I have not yet completed all the intended functionality and have so far carried out a limited number of tests.  It does however archive files within the bounds of the functionailty so far implemented and seems to be stable in use. It is based on a recent evolution of a basic archiving component that I wrote in the past, and it is my hope that it will continue to evolve in the coming months. This work was inspired by some old posts by Gilles Zunino and Jeff Lynch.   You can download the documentation, source code or component dll from Codeplex, but to give you a taste here is the first section of the documentation to whet your appetite: SAB BizTalk Archiving Pipeline Component   The SAB BizTalk Archiving Pipeline Component has been developed to allow custom piplelines to be created that can archive messages at any stage of pipeline processing.   It works in both receive and send pipelines and will archive messages to file based on the configuration applied to the component in the BizTalk Administration Console.   The Archiving Pipeline Component has been coded for use with BizTalk Server 2010. Use with other versions of BizTalk has not been tested.   The Archiving Pipeline component is supplied as a dll file that should be placed in the BizTalk Server Pipeline Components folder. It can then be used when developing custom pipelines to be deployed as a part of your BizTalk Server applications.   This version of the component allows you to use a number of generic messaging macros and also a small number that are specific to the FILE adapter. It is intended to extend these macros to cover context properties from other adapters in future releases.     Archive Pipeline Parameters As with all pipeline components, the following parameters can be set when creating your custom pipeline and at runtime via the administration console.   Enabled:              Enables and disables the archive process.                                 True; messages will be archived.   False; messages will be passed to the next stage in the pipeline without performing any processing.   File Name:          The file name of the archived message.   Allows the component to build the archive filename at run-time; based on the values entered, the permitted macros and data extracted from the message context properties.   e.g.        %FileReceivedFileName%-%InterchangeSequenceNumber%   File Mask:           The extension to be added to the File Name following all Macro processing.   e.g.        .xml   File Path:             The path on which the archived message should be saved.   Allows the component to build the archive directory at run-time; based on the values entered, permitted macros and data extracted from the message context properties.   e.g.        C:\Archive\%ReceivePortName%\%Year%\%Month%\%Day%\                   \\ArchiveShare\%ReceivePortName%\%Date%\     Overwrite:          Enables and disables existing file overwrites.   True; any existing file with the same File Path/Name combination (following macro replacement) will be overwritten.   False; any existing file with the same File Path/Name combination (following macro replacement) will not be overwritten.  The current message will be archived with a GUID appended to the File Name.

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  • Unit Testing Framework for XQuery

    - by Knut Vatsendvik
    This posting provides a unit testing framework for XQuery using Oracle Service Bus. It allows you to write a test case to run your XQuery transformations in an automated fashion. When the test case is run, the framework returns any differences found in the response. The complete code sample with install instructions can be downloaded from here. Writing a Unit Test You start a new Test Case by creating a Proxy Service from Workshop that comes with Oracle Service Bus. In the General Configuration page select Service Type to be Messaging Service           In the Message Type Configuration page link both the Request & Response Message Type to the TestCase element of the UnitTest.xsd schema                 The TestCase element consists of the following child elements The ID and optional Name element is simply used for reference. The Transformation element is the XQuery resource to be executed. The Input elements represents the input to run the XQuery with. The Output element represents the expected output. These XML documents are “also” represented as an XQuery resource where the XQuery function takes no arguments and returns the XML document. Why not pass the test data with the TestCase? Passing an XML structure in another XML structure is not very easy or at least not very human readable. Therefore it was chosen to represent the test data as an loadable resource in the OSB. However you are free to go ahead with another approach on this if wanted. The XMLDiff elements represents any differences found. A sample on input is shown here. Modeling the Message Flow Then the next step is to model the message flow of the Proxy Service. In the Request Pipeline create a stage node that loads the test case input data.      For this, specify a dynamic XQuery expression that evaluates at runtime to the name of a pre-registered XQuery resource. The expression is of course set by the input data from the test case.           Add a Run stage node. Assign the result of the XQuery, that is to be run, to a context variable. Define a mapping for each of the input variables added in previous stage.     Add a Compare stage. Like with the input data, load the expected output data. Do a compare using XMLDiff XQuery provided where the first argument is the loaded output test data, and the second argument the result from the Run stage. Any differences found is replaced back into the test case XMLDiff element. In case of any unexpected failure while processing, add an Error Handler to the Pipeline to capture the fault. To pass back the result add the following Insert action In the Response Pipeline. A sample on output is shown here.

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  • JMSContext, @JMSDestinationDefintion, DefaultJMSConnectionFactory with simplified JMS API: TOTD #213

    - by arungupta
    "What's New in JMS 2.0" Part 1 and Part 2 provide comprehensive introduction to new messaging features introduced in JMS 2.0. The biggest improvement in JMS 2.0 is introduction of the "new simplified API". This was explained in the Java EE 7 Launch Technical Keynote. You can watch a complete replay here. Sending and Receiving a JMS message using JMS 1.1 requires lot of boilerplate code, primarily because the API was designed 10+ years ago. Here is a code that shows how to send a message using JMS 1.1 API: @Statelesspublic class ClassicMessageSender { @Resource(lookup = "java:comp/DefaultJMSConnectionFactory") ConnectionFactory connectionFactory; @Resource(mappedName = "java:global/jms/myQueue") Queue demoQueue; public void sendMessage(String payload) { Connection connection = null; try { connection = connectionFactory.createConnection(); connection.start(); Session session = connection.createSession(false, Session.AUTO_ACKNOWLEDGE); MessageProducer messageProducer = session.createProducer(demoQueue); TextMessage textMessage = session.createTextMessage(payload); messageProducer.send(textMessage); } catch (JMSException ex) { ex.printStackTrace(); } finally { if (connection != null) { try { connection.close(); } catch (JMSException ex) { ex.printStackTrace(); } } } }} There are several issues with this code: A JMS ConnectionFactory needs to be created in a application server-specific way before this application can run. Application-specific destination needs to be created in an application server-specific way before this application can run. Several intermediate objects need to be created to honor the JMS 1.1 API, e.g. ConnectionFactory -> Connection -> Session -> MessageProducer -> TextMessage. Everything is a checked exception and so try/catch block must be specified. Connection need to be explicitly started and closed, and that bloats even the finally block. The new JMS 2.0 simplified API code looks like: @Statelesspublic class SimplifiedMessageSender { @Inject JMSContext context; @Resource(mappedName="java:global/jms/myQueue") Queue myQueue; public void sendMessage(String message) { context.createProducer().send(myQueue, message); }} The code is significantly improved from the previous version in the following ways: The JMSContext interface combines in a single object the functionality of both the Connection and the Session in the earlier JMS APIs.  You can obtain a JMSContext object by simply injecting it with the @Inject annotation.  No need to explicitly specify a ConnectionFactory. A default ConnectionFactory under the JNDI name of java:comp/DefaultJMSConnectionFactory is used if no explicit ConnectionFactory is specified. The destination can be easily created using newly introduced @JMSDestinationDefinition as: @JMSDestinationDefinition(name = "java:global/jms/myQueue",        interfaceName = "javax.jms.Queue") It can be specified on any Java EE component and the destination is created during deployment. JMSContext, Session, Connection, JMSProducer and JMSConsumer objects are now AutoCloseable. This means that these resources are automatically closed when they go out of scope. This also obviates the need to explicitly start the connection JMSException is now a runtime exception. Method chaining on JMSProducers allows to use builder patterns. No need to create separate Message object, you can specify the message body as an argument to the send() method instead. Want to try this code ? Download source code! Download Java EE 7 SDK and install. Start GlassFish: bin/asadmin start-domain Build the WAR (in the unzipped source code directory): mvn package Deploy the WAR: bin/asadmin deploy <source-code>/jms/target/jms-1.0-SNAPSHOT.war And access the application at http://localhost:8080/jms-1.0-SNAPSHOT/index.jsp to send and receive a message using classic and simplified API. A replay of JMS 2.0 session from Java EE 7 Launch Webinar provides complete details on what's new in this specification: Enjoy!

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  • Visual Studio 2010 Best Practices

    - by Etienne Tremblay
    I’d like to thank Packt for providing me with a review version of Visual Studio 2010 Best Practices eBook. In fairness I also know the author Peter having seen him speak at DevTeach on many occasions.  I started by looking at the table of content to see what this book was about, knowing that “best practices” is a real misnomer I wanted to see what they were.  I really like the fact that he starts the book by really saying they are not really best practices but actually recommend practices.  As a Team Foundation Server user I found that chapter 2 was more for the open source crowd and I really skimmed it.  The portion on Branching was well documented, although I’m not a fan of the testing branch myself, but the rest was right on. The section on merge remote changes (bring the outside to you) paradigm is really important and was touched on. Chapter 3 has good solid practices on low level constructs like generics and exceptions. Chapter 4 dives into architectural practices like decoupling, distributed architecture and data based architecture.  DTOs and ORMs are touched on briefly as is NoSQL. Chapter 5 is about deployment and is really a great primer on all the “packaging” technologies like Visual Studio Setup and Deployment (depreciated in 2012), Click Once and WIX the major player outside of commercial solutions.  This is a nice section on how to move from VSSD to WIX this is going to be important in the coming years due to the fact that VS 2012 doesn’t support VSSD. In chapter 6 we dive into automated testing practices, including test coverage, mocking, TDD, SpecDD and Continuous Testing.  Peter covers all those concepts really nicely albeit succinctly. Being a book on recommended practices I find this is really good. I really enjoyed chapter 7 that gave me a lot of great tips to enhance my Visual Studio “experience”.  Tips on organizing projects where good.  Also even though I knew about configurations I like that he put that in there so you can move all your settings to another machine, a lot of people don’t know about that. Quick find and Resharper are also briefly covered.  He touches on macros (depreciated in 2012).  Finally he touches on Continuous Integration a very important concept in today’s ALM landscape. Chapter 8 is all about Parallelization, threads, Async, division of labor, reactive extensions.  All those concepts are touched on and again generalized approaches to those modern problems are giving.       Chapter 9 goes into distributed apps, the most used and accepted practice in the industry for .NET projects the chapter tackles concepts like Scalability, Messaging and Cloud (the flavor of the month of distributed apps, although I think this will stick ;-)).  He also looks a protocols TCP/UDP and how to debug distributed apps.  He touches on logging and health monitoring. Chapter 10 tackles recommended practices for web services starting with implementing WCF services, which goes into all sort of goodness like how to host in IIS or self-host.  How to manual test WCF services, also a section on authentication and authorization.  ASP.NET Web services are also touched on in that chapter All in all a good read, nice tips and accepted practices.  I like the conciseness of the subjects and Peter touches on a lot of things in this book and uses a lot of the current technologies flavors to explain the concepts.   Cheers, ET

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  • Sneak Peak: Social Developer Program at JavaOne

    - by Mike Stiles
    By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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  • Tweeting about Oracle Applications Usability: Points to Consider

    - by ultan o'broin
    Here are a few pointers to anyone interested in tweeting about Oracle Applications usability or user experience (UX). These are based on my own experiences and practice, and may not necessarily reflect the views of Oracle, of course (touché, see the footer). If you are an Oracle employee and tweet about our offerings, then read up and follow the corporate social media policy. For the record, I tweet under the following account names: @ultan, @localization, @gamifyOracle, and @usableapps. The last two are supposedly Oracle subject-dedicated, but I mix it up on occassion. Fill out your Twitter account profile, and add a profile picture too. Disclose your interest. Don’t leave either the profile or image blank if you want to be taken seriously (or followed by me). Don’t tweet from a locked down Twitter account, as the message cannot be circulated to anyone who doesn't follow you. Open up the account if you really want to get that UX message out. Stay on message. The usable apps website, Misha Vaughan's VoX blog, and the Oracle Applications blog are good sources of UX messages and information, but you can find many other product team, individual, and corporate-wide sources with a little bit of searching. Set up a Google Alert with pertinent related keywords to get a daily digest of new information right in your inbox. Be original about it. Add your own insight and wit to the message, were relevant. Just circulating and RTing stock headlines adds no value to your effort or to the reader, and is somewhat lazy, in my opinion. Leave room for RTing of your tweet. So, don’t max out those 140 characters. Keep it under 130 if you want to be RTed without modification (or at all-I am not a fan of modifying tweets [MT], way too much effort for the medium). Remove articles and punctuation marks and use fragments, abbreviations, and so on at will to keep the tweet short enough, but leave keywords intact, as people search on those. Follow any Fusion UX Advocates who are on Twitter too (you can search for these names), and not just Oracle employees. Don't just follow people you like or think like you, or those who you think like you or are like-minded. Take a look at who is following or being followed by other tweeters and er, follow up. Create and socialize others to use an easily remembered or typed hashtag, or use what’s already popularized (for an event or conference, for example). We used #gamifyOracle for the applications UX gamification design jam, and other popular applications UX ones are #fusionapps and #usableapps (or at least I’m trying to popularize it). But, before you start the messaging, if you want to keep a record of the hashtag traffic, then set it up with an archiving service. Twitter’s own tweet lifespan is short. Don't mix up hashtags (#) with Twitter handles (@) that have the same name. Sending a tweet to @gamifyOracle will just be seen by @gamifyOracle (me) and any followers we have in common. Sending it to #gamifyOracle is seen by anyone following or searching for that hashtag. No dissing the competition. But there is no rule about not following them on Twitter to see the market reactions to Oracle announcements and this can even let you can tailor your own message accordingly. Don’t be boring. Mix it up a bit. Every 10th or so tweet, divert into other areas of interest, personal ones, even. No constant “I just received K+ in this and that” or “I just checked into wherever” on foursquare pouring into the Twittersteam, please. I just don’t care and will probably unfollow such people pretty quickly. And now, your Twitter tips and experiences with this subject? Them go in the comments...

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  • BizTalk Server 2013 beta on Windows 8 (with Visual Studio 2012, SQL Server 2012 &amp; ESB Toolkit 2.2)

    - by Vishal
    Hello BizTalkers, Finally, Microsoft released the beta version of BizTalk Server 2010 R2 and now its called BizTalk Server 2013. I had tried the BTS 2010 R2 CTP version on Windows Azure VM and particularly I was excited about the RESTful services support and ESB fully integrated into BizTalk. Well didn’t get chance to test it much, Azure & VM running cost associated . Anyways, I was waiting for this announcement and I was so much glad that Microsoft finally released the on premise one.  Check what’s new in the BizTalk Server 2013.  Officially Microsoft says that BizTalk Server 2013 “beta” is not supported on Windows 8 but I was curious to try it out. Below is my installation and configuration experience. Virtual Machine configuration: VM Ware Workstation 9.0. Windows 8 Enterprise x64. SQL Server 2012. Visual Studio 2012 Ultimate. BizTalk Server 2013 beta. Windows 8 Machine name: WIN8 Local Administrator account name: Admin First I installed Windows 8 Enterprise on a VM Ware Workstation 9.0 and updated the OS. Even Windows 8 is the new release so luckily didn’t had much updates to perform. Next Installed Visual Studio 2012 Ultimate which was straightforward installation. Next Installed SQL Server 2012. Select New SQL Server stand-alone installation & followed the steps as shown in the screenshot below.   Once the installation is finished, fire up SQL Server Management Studio and try connecting. Initially when the management studio opened up, I thought why did Visual Studio 2010 open when I tried opening SQL Management studio but well, they made the interface alike VS 2010. Cool, I like it. Next is the real deal, download the BizTalk Server 2013 and unzip to particular folder. Double click the Setup.exe and follow the steps in the screenshots. Install Microsoft BizTalk Server 2013 beta. I selected all the normal artifacts and also all the artifacts under Additional Software's. So far so good. Next Launch BizTalk Server Configuration and I used Basic configuration as shown in screenshot below. Didn’t expect to see this but “wala”. Successful in the first shot. Still I wasn’t sure & something would have gone wrong so fired up the BizTalk Server Administration Console and that too came up just fine. Still was not able to believe so created a simple messaging application:  message in –> message out and that too worked just fine. Finally I was convinced that BizTalk Server 2013 did work on Windows 8. Next step was to install the ESB Toolkit 2.2 which is now integrated with BizTalk Server and does not come as a separate standalone installation file. Again run the BizTalk Setup.exe from the unzipped folder. Install Microsoft ESB Toolkit. Next, unlike ESB Configuration would  not open up by itself so go to “Windows 8 so called Start” (I could not resist to write this) and open the ESB Toolkit Configuration wizard. Below screenshot display the configurations I used. Also you can find them on MSDN here. Finally after the ESB Configuration, I open Admin Console and checked the 2 ESB application deployed. Cool. This concludes my experience about installation and configuration of BizTalk Server 2013 Beta & ESB Toolkit 2.2 on Windows 8. I will try and keep writing about BizTalk Server 2013 and its use with RESTful Services etc. Thanks, Vishal Mody

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  • JavaOne User Group Sunday

    - by Tori Wieldt
    Before any "official" sessions of JavaOne 2012, the Java community was already sizzling. User Group Sunday was a great success, with several sessions offered by Java community members for anyone wanting to attend. Sessions were both about Java and best practices for running a JUG. Technical sessions included "Autoscaling Web Java Applications: Handle Peak Traffic with Zero Downtime and Minimized Cost,"  "Using Java with HTML5 and CSS3," and "Gooey and Sticky Bits: Everything You Ever Wanted to Know About Java." Several sessions were about how to start and run a JUG, like "Getting Speakers, Finding Sponsors, Planning Events: A Day in the Life of a JUG" and "JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group." Badr ElHouari and Faiçal Boutaounte presented the session "Why Communities Are Important and How to Start One." They used the example of the Morocco JUG, which they started. Before the JUG, there was no "Java community," they explained. They shared their best practices, including: have fun, enjoy what you are doing get a free venue to have regular meetings, a University is a good choice run a conference, it gives you visibility and brings in new members students are a great way to grow a JUG Badr was proud to mention JMaghreb, a first-time conference that the Morocco JUG is hosting in November. They have secured sponsors and international speakers, and are able to offer a free conference for Java developers in North Africa. The session also included a free-flowing discussion about recruiters (OK to come to meetings, but not to dominate them), giving out email addresses (NEVER do without permission), no-show rates (50% for free events) and the importance of good content (good speakers really help!). Trisha Gee, member of the London Java Community (LJC) was one of the presenters for the session "Benefits of Open Source." She explained how open sourcing the LMAX Disruptor (a high performance inter-thread messaging library) gave her company LMAX several benefits, including more users, more really good quality new hires, and more access to 3rd party companies. Being open source raised the visibility of the company and the product, which was good in many ways. "We hired six really good coders in three months," Gee said. They also got community contributors for their code and more cred with technologists. "We had been unsuccessful at getting access to executives from other companies in the high-performance space. But once we were open source, the techies at the company had heard of us, knew our code was good, and that opened lots of doors for us." So, instead of "giving away the secret sauce," by going open source, LMAX gained many benefits. "It was a great day," said Bruno Souza, AKA The Brazilian Java Man, "the sessions were well attended and there was lots of good interaction." Sizzle and steak!

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  • BizTalk: Instance Subscription: Details

    - by Leonid Ganeline
    It has interesting behavior and it is not always what we are waiting for. An orchestration can be enlisted with many subscriptions. In other word it can have several Receive shapes. Usually the first Receive uses the Activation subscription but other Receives create the Instance subscriptions. [See “Publish and Subscribe Architecture” in MSDN] Here is a sample process. This orchestration has two receives. It is a typical Sequential Convoy. [See "BizTalk Server 2004 Convoy Deep Dive" in MSDN by Stephen W. Thomas]. Let's experiment started.   There are three typical scenarios. First scenario: everything is OK Activation subscription for the Sample message is created when the orchestration the SampleProcess is enlisted. The Instance subscription is created only when the SampleProcess orchestration instance is started and it is removed when the orchestration instance is ended. So far so good, the Message_2 was delivered exactly in this time interval and was consumed. Second scenario: no consumers Three Sample_2 messages were delivered. One was delivered before the SampleProcess was started and before the instance subscription was created. Second message was delivered in the correct time interval. The third one was delivered after the SampleProcess orchestration was ended and the instance subscription was removed. Note: ·         It was not the first Sample_2 was consumed. It was first in the queue but in was not waiting, it was suspended when it was delivered to the Message Box and didn’t have any subscribers at this moment. The first and the last Sample_2 messages were Suspended (Nonresumable) in the Message Box. For each of this message we have got two (!) service instances associated with this suspended message. One service instance has the ServiceClass of Messaging, and we can see its Error Description:   The second service instance has the ServiceClass of RoutingFailureReport, and we can see its Error Description:   Third scenario: something goes wrong Two Sample_2 messages were delivered. Both were delivered in the same interval when the SampleProcess orchestration was working and the instance subscription was created and was working too. First Sample_2 was consumed. The second Sample_2 has the subscription but the subscriber, the SampleProcess orchestration, will not consume it. After the SampleProcess orchestration is ended (And only after! I will discuss this in the next article.), it is suspended (Nonresumable). In this time only one service instance associated with this kind of scenario is suspended. This service instance has the ServiceClass of Orchestration, and we can see its Error Description: In the Message tab we will see the Sample_2 message in the Suspended (Resumable) status. Note: ·         This behavior looks ambiguous. We see here the orchestration consumes the extra message(s) and gets suspended together with those extra messages. These messages are not consumed in term of “processed by orchestration”. But they are consumed in term of the “delivered to the subscriber”. The receive shape in the orchestration is not received these extra messages. But these messages are routed to the orchestration.     Unified Sequential convoy  Now one more scenario. It is the unified sequential convoy. That means the activation subscription is for the same message type as it for the instance subscription. The Sample_2 message is now the Sample message. For simplicity the SampleProcess orchestration consumes only two Sample messages. Usually the orchestration consumes a lot of messages inside loop, but now it is only two of them. First message starts the orchestration, the second message goes inside this orchestration. Then the next pair of messages follows, and so on. But if the input messages follow in shorter intervals we have got the problem. We lost messages in unpredictable manner. Note: ·         Maybe the better behavior would be if the orchestration removes the instance subscription after the message is consumed, not in the end on the orchestration. Right now it is a “feature” of the BizTalk subscription mechanism.

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  • Taking HRMS to the Cloud to Simplify Human Resources Management

    - by HCM-Oracle
    By Anke Mogannam With human capital management (HCM) a top-of-mind issue for executives in every industry, human resources (HR) organizations are poised to have their day in the sun—proving not just their administrative worth but their strategic value as well.  To make good on that promise, however, HR must modernize. Indeed, if HR is to act as an agent of change—providing the swift reallocation of employees  and the rapid absorption of employee data required for enterprises to shift course on a dime—it must first deal with the disruptive change at its own front door. And increasingly, that means choosing the right technology and human resources management system (HRMS) for managing the entire employee lifecycle. Unfortunately, for most organizations, this task has proved easier said than done. This is because while much has been written about advances in HRMS technology, until recently, most of those advances took the form of disparate on-premises solutions designed to serve very specific purposes. Although this may have resulted in key competencies in certain areas, it also meant that processes for core HR functions like payroll and benefits were being carried out in separate systems from those used for talent management, workforce optimization, training, and so on. With no integration—and no single system of record—processes were disconnected, ease of use was impeded, user experience was diminished, and vital data was left untapped.  Today, however, that scenario has begun to change, and end-to-end cloud-based HCM solutions have moved from wished-for innovations to real-life solutions. Why, then, have HR organizations been so slow in adopting them? The answer—it would seem—is, “It’s complicated.” So complicated, in fact, that 45 percent of the respondents to PwC’s “Annual HR Technology Survey” (for 2013) reported having no formal HR software roadmap, and 40 percent stated that they “did not know” whether their organizations would be increasing their use of cloud or software as a service (SaaS) for HR.  Clearly, HR organizations need help sorting through the morass of HR software options confronting them. But just as clearly, there’s an enormous opportunity awaiting those that do. The trick will come in charting a course that allows HR to leverage existing technology while investing in the cloud-based solutions that will deliver the end-to-end processes, easy-to-understand analytics, and superior adaptability required to simplify—and add value to—every aspect of employee management. The Opportunity therefore is to cut costs, drive Innovation, and increase engagement by moving to cloud-based HCM.  Then you will benefit from one Interface, leverage many access points, and  gain at-a-glance insight across your entire workforce. With many legacy on-premises HR systems not being efficient anymore and cloud-based, integrated systems that span the range of HR functions finally reaching maturity, the time is ripe for moving core HR to the cloud. Indeed, for the first time ever there are more HRMS replacement initiatives than HRMS upgrade initiatives under way, and the majority of them involve moving to the cloud per Cedar Crestone’s 2013-2014 HRMS survey. To learn how you can launch your own cloud HCM initiative and begin using HR to power the enterprise, visit Oracle HRMS in the Cloud and Oracle’s new customer 2 cloud program. Anke Mogannam brings more than 16 years of marketing and human capital management experience in the technology industries to her role at Oracle where she is part of the Human Capital Management applications marketing team. In that role, Anke drives content marketing, messaging, go-to-market activities, integrated marketing campaigns, and field enablement. Prior to joining Oracle, Anke held several roles in communications, marketing, HCM product strategy and product management at PeopleSoft, SAP, Workday and Saba. Follow her on Twitter @amogannam

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  • Get Fanatical About Your Followers

    - by Mike Stiles
    In the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom. Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a brand, something on the level of a football fan is what comes to mind. But are brands trying to invest fans on that same level? Trip: Yeah, if you’re a football fan, this is definitely your time of year. And if you’ve been to any NFL games recently, especially if you hadn’t been for a few years previously, you may have noticed that from the cup holders to in-stadium Wi-Fi, there’s an increasing emphasis being placed on “fan-focused” accommodations. That’s what they’re known as in the stadium business. Spotlight: How are brands doing in that fan-focused arena? Trip: Remember fan is short for “fanatical.” Brands can definitely learn from the way teams have become fanatical about their fans, or in the social media world, their followers. Many companies consider a segment of their addressable social audience as true fans; I’ve even heard the term “super-fans” used. So just as fans know and can tell you nearly everything about their favorite team, our research shows that there’s a lot value from getting to know your social audience—your followers—at a deeper level. Spotlight: So did your research show there’s a lot to be gained by making fandom a two-way street? Trip: Aberdeen’s new social relationship management research suggests that companies should develop capabilities to better analyze their social audience at a more granular level. Countless “ripped from the headlines” examples, from “United Breaks Guitars” to the most recent British Airways social fiasco we talked about a few weeks ago show how social can magnify the impact of a single customer voice. Spotlight: So how do the companies who are executing social most successfully do that? Trip: Leaders, which are the top-performing companies in Aberdeen’s study, are showing the value of identifying and categorizing your social audience. You should certainly treat every customer as if they have 10,000 followers, because they just might, but you can also proactively engage with high-value customer and high-value influencers. Getting back to the football analogy, it’s like how teams strive to give every guest a great experience, but they really roll out the red carpet for those season ticket and luxury box holders. Spotlight: I’m not allowed in luxury boxes, so you’ll have to tell me what that’s like. But what is the brand equivalent of rolling out the red carpet? Trip: Leaders are nearly three times more likely than Followers to have a process in place that identifies key social influencers for engagement, and more than twice as likely to identify customer advocates for social outreach. This is the kind of knowledge that gives companies the ability to better target social messaging and promotions like we talked about in our last discussion, as well as a basis for understanding how to measure the impact of their social media programs. I’ll give you an example. I hosted an event at one of my favorite restaurants recently. I had mentioned them in a Tweet several weeks before the event, and on the day of the event, they Tweeted out that they were looking forward to seeing me that evening for the event. It’s a small thing, but it had a big impact and I’d certainly go back as a result. Spotlight: So what specifically can brands use and look at to determine where their potential super-fans are? Trip: Social graph analysis, which looks at both the demographic/psychographic trends as well as the behavioral connections, can surface important brand value. Aberdeen’s PR and Brand Management research indicated that top-performing companies are more than three times more likely than Followers to both determine demographic trends through social listening (44% vs. 13%), and to identify meaningful customer segments through social (44% vs. 12%). This kind of brand-level insight can complement and enrich traditional market research. But perhaps even more importantly, it can serve as an early warning system for customer experience failures. @mikestilesPhoto: freedigitalphotos.net

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  • Getting Help with 'SEPA' Questions

    - by MargaretW
    What is 'SEPA'? The Single Euro Payments Area (SEPA) is a self-regulatory initiative for the European banking industry championed by the European Commission (EC) and the European Central Bank (ECB). The aim of the SEPA initiative is to improve the efficiency of cross border payments and the economies of scale by developing common standards, procedures, and infrastructure. The SEPA territory currently consists of 33 European countries -- the 28 EU states, together with Iceland, Liechtenstein, Monaco, Norway and Switzerland. Part of that infrastructure includes two new SEPA instruments that were introduced in 2008: SEPA Credit Transfer (a Payables transaction in Oracle EBS) SEPA Core Direct Debit (a Receivables transaction in Oracle EBS) A SEPA Credit Transfer (SCT) is an outgoing payment instrument for the execution of credit transfers in Euro between customer payment accounts located in SEPA. SEPA Credit Transfers are executed on behalf of an Originator holding a payment account with an Originator Bank in favor of a Beneficiary holding a payment account at a Beneficiary Bank. In R12 of Oracle applications, the current SEPA credit transfer implementation is based on Version 5 of the "SEPA Credit Transfer Scheme Customer-To-Bank Implementation Guidelines" and the "SEPA Credit Transfer Scheme Rulebook" issued by European Payments Council (EPC). These guidelines define the rules to be applied to the UNIFI (ISO20022) XML message standards for the implementation of the SEPA Credit Transfers in the customer-to-bank space. This format is compliant with SEPA Credit Transfer version 6. A SEPA Core Direct Debit (SDD) is an incoming payment instrument used for making domestic and cross-border payments within the 33 countries of SEPA, wherein the debtor (payer) authorizes the creditor (payee) to collect the payment from his bank account. The payment can be a fixed amount like a mortgage payment, or variable amounts such as those of invoices. The "SEPA Core Direct Debit" scheme replaces various country-specific direct debit schemes currently prevailing within the SEPA zone. SDD is based on the ISO20022 XML messaging standards, version 5.0 of the "SEPA Core Direct Debit Scheme Rulebook", and "SEPA Direct Debit Core Scheme Customer-to-Bank Implementation Guidelines". This format is also compliant with SEPA Core Direct Debit version 6. EU Regulation #260/2012 established the technical and business requirements for both instruments in euro. The regulation is referred to as the "SEPA end-date regulation", and also defines the deadlines for the migration to the new SEPA instruments: Euro Member States: February 1, 2014 Non-Euro Member States: October 31, 2016. Oracle and SEPA Within the Oracle E-Business Suite of applications, Oracle Payables (AP), Oracle Receivables (AR), and Oracle Payments (IBY) provide SEPA transaction capabilities for the following releases, as noted: Release 11.5.10.x -  AP & AR Release 12.0.x - AP & AR & IBY Release 12.1.x - AP & AR & IBY Release 12.2.x - AP & AR & IBY Resources To assist our customers in migrating, using, and troubleshooting SEPA functionality, a number of resource documents related to SEPA are available on My Oracle Support (MOS), including: R11i: AP: White Paper - SEPA Credit Transfer V5 support in Oracle Payables, Doc ID 1404743.1R11i: AR: White Paper - SEPA Core Direct Debit v5.0 support in Oracle Receivables, Doc ID 1410159.1R12: IBY: White Paper - SEPA Credit Transfer v5 support in Oracle Payments, Doc ID 1404007.1R12: IBY: White Paper - SEPA Core Direct Debit v5 support in Oracle Payments, Doc ID 1420049.1R11i/R12: AP/AR/IBY: Get Help Setting Up, Using, and Troubleshooting SEPA Payments in Oracle, Doc ID 1594441.2R11i/R12: Single European Payments Area (SEPA) - UPDATES, Doc ID 1541718.1R11i/R12: FAQs for Single European Payments Area (SEPA), Doc ID 791226.1

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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  • Spotlight on an office – Utrecht

    - by Maria Sandu
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} This time in our monthly topic, we have our spotlight on the brand new Oracle office in Utrecht, the Netherlands. About 35km south-east of Schiphol Airport and centrally located in the Netherlands, Oracle moved into the Facet building in March 2011. Facet is much more than an office building, it creates a work environment that relates to the ‘No Limits’ philosophy Oracle has in the Netherlands. “No Limits” means the building belongs to everyone. You choose the best place to work, based on the activities of that moment. To point this out, we currently have 1050 people working for Oracle Netherlands, and 623 workplaces. There is virtually no limit to where you can sit in our shiny new offices; we no longer have 'zoning', where departments own specific areas in the building, Even the Managing Director of Oracle Netherlands, does not have an office and he chooses a different working place every day. So make sure you are prepared when he is sitting next to you one day! If nobody has a fixed workplace, then you would think that finding a colleague could be tricky. Oracle uses CU (‘SeeYou’) which makes all of us easier to locate. Upon entering the building you receive a text stating where the greatest concentration of your buddies is sitting. Our internal messaging service also proves to be very valuable finding your colleagues. The heart of our building is the great RestOrant, with a very busy coffee bar. It offers an informal place for people to meet and is busy all day, not just at lunch time! The O-Bar in the atrium on the ground floor is also a very popular place to meet and drink tea or coffee and gives a breathtaking introduction to the office to any of our first time visitors. For a few minutes of relaxation during the working day, there are table tennis facilities and a Wii room on every floor! So if you are interested in joining Oracle in this Netherlands or anywhere else in EMEA, please have a look at http://campus.oracle.com for all of our latest vacancies and internships.

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  • Is Your Company Social on the Inside?

    - by Mike Stiles
    As we talk about the extension of social from an outbound-facing marketing tool to a platform that will reach across the entire enterprise, servicing multiple functions of that enterprise, it might be time to take a look at how social can be effectively employed for internal communications. Remember the printed company newsletter? Yeah, nobody reads it. Remember the emailed company newsletter? Yeah, nobody reads it. Why not? Shouldn’t your employees care about the company more than anything else in life and be voraciously hungry for any information related to it? The more realistic prospect is that a company’s employees don’t behave much differently at work where information is concerned than they do in their personal lives. They “tune in” to information that’s immediately relevant to them, that peaks their interest, and/or that’s presented in a visually engaging way. That currently makes an internal social platform the most ideal way to communicate within the organization. It not only facilitates more immediate, more targeted (and thus more relevant) messaging from the company out to employees, it sets a stage for employees to communicate with each other and efficiently get answers to questions from peers. It’s a collaboration tool on steroids. If you build such an internal social portal and you do it right, will employees use it? Considering social media has officially been declared more addictive than cigarettes, booze and sex…probably. But what does it mean to do an internal social platform “right”? The bar has been set pretty high. Your employees are used to Twitter and Facebook, and would roll their eyes at anything less simple or harder to navigate than those. All the Facebook best practices would apply to your internal social as well, including the importance of managing posting frequency, using photos and video, moderation & response, etc. And don’t worry, you won’t be the first to jump in. WPP's global digital agency Possible has its own social network called Colab. Nestle has “The Nest.” Red Robin’s got one. I myself got an in-depth look at McGraw-Hill’s internal social platform at Blogwell NYC. Some of these companies are building their own platforms, others are buying them off the shelf or customizing readymade solutions. But you won’t be the last either. Prescient Digital Media and the IABC learned 39% of companies don’t offer employees any social tools. Not a social network, not discussion forums, not even IM. And a great many continue to ban the use of Facebook and Twitter on the premises. That’s pretty astonishing since social has become as essential a modern day communications tool as the telephone. But such holdouts will pay a big price for being mired in fear while competitors exploit social connections unchallenged. Fish where the fish are. If social has become the way people communicate and take in information, let that be the way communication is trafficked in the organization.

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  • Is there a Telecommunications Reference Architecture?

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Abstract   Reference architecture provides needed architectural information that can be provided in advance to an enterprise to enable consistent architectural best practices. Enterprise Reference Architecture helps business owners to actualize their strategies, vision, objectives, and principles. It evaluates the IT systems, based on Reference Architecture goals, principles, and standards. It helps to reduce IT costs by increasing functionality, availability, scalability, etc. Telecom Reference Architecture provides customers with the flexibility to view bundled service bills online with the provision of multiple services. It provides real-time, flexible billing and charging systems, to handle complex promotions, discounts, and settlements with multiple parties. This paper attempts to describe the Reference Architecture for the Telecom Enterprises. It lays the foundation for a Telecom Reference Architecture by articulating the requirements, drivers, and pitfalls for telecom service providers. It describes generic reference architecture for telecom enterprises and moves on to explain how to achieve Enterprise Reference Architecture by using SOA.   Introduction   A Reference Architecture provides a methodology, set of practices, template, and standards based on a set of successful solutions implemented earlier. These solutions have been generalized and structured for the depiction of both a logical and a physical architecture, based on the harvesting of a set of patterns that describe observations in a number of successful implementations. It helps as a reference for the various architectures that an enterprise can implement to solve various problems. It can be used as the starting point or the point of comparisons for various departments/business entities of a company, or for the various companies for an enterprise. It provides multiple views for multiple stakeholders.   Major artifacts of the Enterprise Reference Architecture are methodologies, standards, metadata, documents, design patterns, etc.   Purpose of Reference Architecture   In most cases, architects spend a lot of time researching, investigating, defining, and re-arguing architectural decisions. It is like reinventing the wheel as their peers in other organizations or even the same organization have already spent a lot of time and effort defining their own architectural practices. This prevents an organization from learning from its own experiences and applying that knowledge for increased effectiveness.   Reference architecture provides missing architectural information that can be provided in advance to project team members to enable consistent architectural best practices.   Enterprise Reference Architecture helps an enterprise to achieve the following at the abstract level:   ·       Reference architecture is more of a communication channel to an enterprise ·       Helps the business owners to accommodate to their strategies, vision, objectives, and principles. ·       Evaluates the IT systems based on Reference Architecture Principles ·       Reduces IT spending through increasing functionality, availability, scalability, etc ·       A Real-time Integration Model helps to reduce the latency of the data updates Is used to define a single source of Information ·       Provides a clear view on how to manage information and security ·       Defines the policy around the data ownership, product boundaries, etc. ·       Helps with cost optimization across project and solution portfolios by eliminating unused or duplicate investments and assets ·       Has a shorter implementation time and cost   Once the reference architecture is in place, the set of architectural principles, standards, reference models, and best practices ensure that the aligned investments have the greatest possible likelihood of success in both the near term and the long term (TCO).     Common pitfalls for Telecom Service Providers   Telecom Reference Architecture serves as the first step towards maturity for a telecom service provider. During the course of our assignments/experiences with telecom players, we have come across the following observations – Some of these indicate a lack of maturity of the telecom service provider:   ·       In markets that are growing and not so mature, it has been observed that telcos have a significant amount of in-house or home-grown applications. In some of these markets, the growth has been so rapid that IT has been unable to cope with business demands. Telcos have shown a tendency to come up with workarounds in their IT applications so as to meet business needs. ·       Even for core functions like provisioning or mediation, some telcos have tried to manage with home-grown applications. ·       Most of the applications do not have the required scalability or maintainability to sustain growth in volumes or functionality. ·       Applications face interoperability issues with other applications in the operator's landscape. Integrating a new application or network element requires considerable effort on the part of the other applications. ·       Application boundaries are not clear, and functionality that is not in the initial scope of that application gets pushed onto it. This results in the development of the multiple, small applications without proper boundaries. ·       Usage of Legacy OSS/BSS systems, poor Integration across Multiple COTS Products and Internal Systems. Most of the Integrations are developed on ad-hoc basis and Point-to-Point Integration. ·       Redundancy of the business functions in different applications • Fragmented data across the different applications and no integrated view of the strategic data • Lot of performance Issues due to the usage of the complex integration across OSS and BSS systems   However, this is where the maturity of the telecom industry as a whole can be of help. The collaborative efforts of telcos to overcome some of these problems have resulted in bodies like the TM Forum. They have come up with frameworks for business processes, data, applications, and technology for telecom service providers. These could be a good starting point for telcos to clean up their enterprise landscape.   Industry Trends in Telecom Reference Architecture   Telecom reference architectures are evolving rapidly because telcos are facing business and IT challenges.   “The reality is that there probably is no killer application, no silver bullet that the telcos can latch onto to carry them into a 21st Century.... Instead, there are probably hundreds – perhaps thousands – of niche applications.... And the only way to find which of these works for you is to try out lots of them, ramp up the ones that work, and discontinue the ones that fail.” – Martin Creaner President & CTO TM Forum.   The following trends have been observed in telecom reference architecture:   ·       Transformation of business structures to align with customer requirements ·       Adoption of more Internet-like technical architectures. The Web 2.0 concept is increasingly being used. ·       Virtualization of the traditional operations support system (OSS) ·       Adoption of SOA to support development of IP-based services ·       Adoption of frameworks like Service Delivery Platforms (SDPs) and IP Multimedia Subsystem ·       (IMS) to enable seamless deployment of various services over fixed and mobile networks ·       Replacement of in-house, customized, and stove-piped OSS/BSS with standards-based COTS products ·       Compliance with industry standards and frameworks like eTOM, SID, and TAM to enable seamless integration with other standards-based products   Drivers of Reference Architecture   The drivers of the Reference Architecture are Reference Architecture Goals, Principles, and Enterprise Vision and Telecom Transformation. The details are depicted below diagram. @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }div.Section1 { page: Section1; } Figure 1. Drivers for Reference Architecture @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Today’s telecom reference architectures should seamlessly integrate traditional legacy-based applications and transition to next-generation network technologies (e.g., IP multimedia subsystems). This has resulted in new requirements for flexible, real-time billing and OSS/BSS systems and implications on the service provider’s organizational requirements and structure.   Telecom reference architectures are today expected to:   ·       Integrate voice, messaging, email and other VAS over fixed and mobile networks, back end systems ·       Be able to provision multiple services and service bundles • Deliver converged voice, video and data services ·       Leverage the existing Network Infrastructure ·       Provide real-time, flexible billing and charging systems to handle complex promotions, discounts, and settlements with multiple parties. ·       Support charging of advanced data services such as VoIP, On-Demand, Services (e.g.  Video), IMS/SIP Services, Mobile Money, Content Services and IPTV. ·       Help in faster deployment of new services • Serve as an effective platform for collaboration between network IT and business organizations ·       Harness the potential of converging technology, networks, devices and content to develop multimedia services and solutions of ever-increasing sophistication on a single Internet Protocol (IP) ·       Ensure better service delivery and zero revenue leakage through real-time balance and credit management ·       Lower operating costs to drive profitability   Enterprise Reference Architecture   The Enterprise Reference Architecture (RA) fills the gap between the concepts and vocabulary defined by the reference model and the implementation. Reference architecture provides detailed architectural information in a common format such that solutions can be repeatedly designed and deployed in a consistent, high-quality, supportable fashion. This paper attempts to describe the Reference Architecture for the Telecom Application Usage and how to achieve the Enterprise Level Reference Architecture using SOA.   • Telecom Reference Architecture • Enterprise SOA based Reference Architecture   Telecom Reference Architecture   Tele Management Forum’s New Generation Operations Systems and Software (NGOSS) is an architectural framework for organizing, integrating, and implementing telecom systems. NGOSS is a component-based framework consisting of the following elements:   ·       The enhanced Telecom Operations Map (eTOM) is a business process framework. ·       The Shared Information Data (SID) model provides a comprehensive information framework that may be specialized for the needs of a particular organization. ·       The Telecom Application Map (TAM) is an application framework to depict the functional footprint of applications, relative to the horizontal processes within eTOM. ·       The Technology Neutral Architecture (TNA) is an integrated framework. TNA is an architecture that is sustainable through technology changes.   NGOSS Architecture Standards are:   ·       Centralized data ·       Loosely coupled distributed systems ·       Application components/re-use  ·       A technology-neutral system framework with technology specific implementations ·       Interoperability to service provider data/processes ·       Allows more re-use of business components across multiple business scenarios ·       Workflow automation   The traditional operator systems architecture consists of four layers,   ·       Business Support System (BSS) layer, with focus toward customers and business partners. Manages order, subscriber, pricing, rating, and billing information. ·       Operations Support System (OSS) layer, built around product, service, and resource inventories. ·       Networks layer – consists of Network elements and 3rd Party Systems. ·       Integration Layer – to maximize application communication and overall solution flexibility.   Reference architecture for telecom enterprises is depicted below. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 2. Telecom Reference Architecture   The major building blocks of any Telecom Service Provider architecture are as follows:   1. Customer Relationship Management   CRM encompasses the end-to-end lifecycle of the customer: customer initiation/acquisition, sales, ordering, and service activation, customer care and support, proactive campaigns, cross sell/up sell, and retention/loyalty.   CRM also includes the collection of customer information and its application to personalize, customize, and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise.   The key functionalities related to Customer Relationship Management are   ·       Manage the end-to-end lifecycle of a customer request for products. ·       Create and manage customer profiles. ·       Manage all interactions with customers – inquiries, requests, and responses. ·       Provide updates to Billing and other south bound systems on customer/account related updates such as customer/ account creation, deletion, modification, request bills, final bill, duplicate bills, credit limits through Middleware. ·       Work with Order Management System, Product, and Service Management components within CRM. ·       Manage customer preferences – Involve all the touch points and channels to the customer, including contact center, retail stores, dealers, self service, and field service, as well as via any media (phone, face to face, web, mobile device, chat, email, SMS, mail, the customer's bill, etc.). ·       Support single interface for customer contact details, preferences, account details, offers, customer premise equipment, bill details, bill cycle details, and customer interactions.   CRM applications interact with customers through customer touch points like portals, point-of-sale terminals, interactive voice response systems, etc. The requests by customers are sent via fulfillment/provisioning to billing system for ordering processing.   2. Billing and Revenue Management   Billing and Revenue Management handles the collection of appropriate usage records and production of timely and accurate bills – for providing pre-bill usage information and billing to customers; for processing their payments; and for performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status, and is responsible for resolving billing problems to the customer's satisfaction in a timely manner. This process grouping also supports prepayment for services.   The key functionalities provided by these applications are   ·       To ensure that enterprise revenue is billed and invoices delivered appropriately to customers. ·       To manage customers’ billing accounts, process their payments, perform payment collections, and monitor the status of the account balance. ·       To ensure the timely and effective fulfillment of all customer bill inquiries and complaints. ·       Collect the usage records from mediation and ensure appropriate rating and discounting of all usage and pricing. ·       Support revenue sharing; split charging where usage is guided to an account different from the service consumer. ·       Support prepaid and post-paid rating. ·       Send notification on approach / exceeding the usage thresholds as enforced by the subscribed offer, and / or as setup by the customer. ·       Support prepaid, post paid, and hybrid (where some services are prepaid and the rest of the services post paid) customers and conversion from post paid to prepaid, and vice versa. ·       Support different billing function requirements like charge prorating, promotion, discount, adjustment, waiver, write-off, account receivable, GL Interface, late payment fee, credit control, dunning, account or service suspension, re-activation, expiry, termination, contract violation penalty, etc. ·       Initiate direct debit to collect payment against an invoice outstanding. ·       Send notification to Middleware on different events; for example, payment receipt, pre-suspension, threshold exceed, etc.   Billing systems typically get usage data from mediation systems for rating and billing. They get provisioning requests from order management systems and inquiries from CRM systems. Convergent and real-time billing systems can directly get usage details from network elements.   3. Mediation   Mediation systems transform/translate the Raw or Native Usage Data Records into a general format that is acceptable to billing for their rating purposes.   The following lists the high-level roles and responsibilities executed by the Mediation system in the end-to-end solution.   ·       Collect Usage Data Records from different data sources – like network elements, routers, servers – via different protocol and interfaces. ·       Process Usage Data Records – Mediation will process Usage Data Records as per the source format. ·       Validate Usage Data Records from each source. ·       Segregates Usage Data Records coming from each source to multiple, based on the segregation requirement of end Application. ·       Aggregates Usage Data Records based on the aggregation rule if any from different sources. ·       Consolidates multiple Usage Data Records from each source. ·       Delivers formatted Usage Data Records to different end application like Billing, Interconnect, Fraud Management, etc. ·       Generates audit trail for incoming Usage Data Records and keeps track of all the Usage Data Records at various stages of mediation process. ·       Checks duplicate Usage Data Records across files for a given time window.   4. Fulfillment   This area is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer's business or personal need into a solution that can be delivered using the specific products in the enterprise's portfolio. This process informs the customers of the status of their purchase order, and ensures completion on time, as well as ensuring a delighted customer. These processes are responsible for accepting and issuing orders. They deal with pre-order feasibility determination, credit authorization, order issuance, order status and tracking, customer update on customer order activities, and customer notification on order completion. Order management and provisioning applications fall into this category.   The key functionalities provided by these applications are   ·       Issuing new customer orders, modifying open customer orders, or canceling open customer orders; ·       Verifying whether specific non-standard offerings sought by customers are feasible and supportable; ·       Checking the credit worthiness of customers as part of the customer order process; ·       Testing the completed offering to ensure it is working correctly; ·       Updating of the Customer Inventory Database to reflect that the specific product offering has been allocated, modified, or cancelled; ·       Assigning and tracking customer provisioning activities; ·       Managing customer provisioning jeopardy conditions; and ·       Reporting progress on customer orders and other processes to customer.   These applications typically get orders from CRM systems. They interact with network elements and billing systems for fulfillment of orders.   5. Enterprise Management   This process area includes those processes that manage enterprise-wide activities and needs, or have application within the enterprise as a whole. They encompass all business management processes that   ·       Are necessary to support the whole of the enterprise, including processes for financial management, legal management, regulatory management, process, cost, and quality management, etc.;   ·       Are responsible for setting corporate policies, strategies, and directions, and for providing guidelines and targets for the whole of the business, including strategy development and planning for areas, such as Enterprise Architecture, that are integral to the direction and development of the business;   ·       Occur throughout the enterprise, including processes for project management, performance assessments, cost assessments, etc.     (i) Enterprise Risk Management:   Enterprise Risk Management focuses on assuring that risks and threats to the enterprise value and/or reputation are identified, and appropriate controls are in place to minimize or eliminate the identified risks. The identified risks may be physical or logical/virtual. Successful risk management ensures that the enterprise can support its mission critical operations, processes, applications, and communications in the face of serious incidents such as security threats/violations and fraud attempts. Two key areas covered in Risk Management by telecom operators are:   ·       Revenue Assurance: Revenue assurance system will be responsible for identifying revenue loss scenarios across components/systems, and will help in rectifying the problems. The following lists the high-level roles and responsibilities executed by the Revenue Assurance system in the end-to-end solution. o   Identify all usage information dropped when networks are being upgraded. o   Interconnect bill verification. o   Identify where services are routinely provisioned but never billed. o   Identify poor sales policies that are intensifying collections problems. o   Find leakage where usage is sent to error bucket and never billed for. o   Find leakage where field service, CRM, and network build-out are not optimized.   ·       Fraud Management: Involves collecting data from different systems to identify abnormalities in traffic patterns, usage patterns, and subscription patterns to report suspicious activity that might suggest fraudulent usage of resources, resulting in revenue losses to the operator.   The key roles and responsibilities of the system component are as follows:   o   Fraud management system will capture and monitor high usage (over a certain threshold) in terms of duration, value, and number of calls for each subscriber. The threshold for each subscriber is decided by the system and fixed automatically. o   Fraud management will be able to detect the unauthorized access to services for certain subscribers. These subscribers may have been provided unauthorized services by employees. The component will raise the alert to the operator the very first time of such illegal calls or calls which are not billed. o   The solution will be to have an alarm management system that will deliver alarms to the operator/provider whenever it detects a fraud, thus minimizing fraud by catching it the first time it occurs. o   The Fraud Management system will be capable of interfacing with switches, mediation systems, and billing systems   (ii) Knowledge Management   This process focuses on knowledge management, technology research within the enterprise, and the evaluation of potential technology acquisitions.   Key responsibilities of knowledge base management are to   ·       Maintain knowledge base – Creation and updating of knowledge base on ongoing basis. ·       Search knowledge base – Search of knowledge base on keywords or category browse ·       Maintain metadata – Management of metadata on knowledge base to ensure effective management and search. ·       Run report generator. ·       Provide content – Add content to the knowledge base, e.g., user guides, operational manual, etc.   (iii) Document Management   It focuses on maintaining a repository of all electronic documents or images of paper documents relevant to the enterprise using a system.   (iv) Data Management   It manages data as a valuable resource for any enterprise. For telecom enterprises, the typical areas covered are Master Data Management, Data Warehousing, and Business Intelligence. It is also responsible for data governance, security, quality, and database management.   Key responsibilities of Data Management are   ·       Using ETL, extract the data from CRM, Billing, web content, ERP, campaign management, financial, network operations, asset management info, customer contact data, customer measures, benchmarks, process data, e.g., process inputs, outputs, and measures, into Enterprise Data Warehouse. ·       Management of data traceability with source, data related business rules/decisions, data quality, data cleansing data reconciliation, competitors data – storage for all the enterprise data (customer profiles, products, offers, revenues, etc.) ·       Get online update through night time replication or physical backup process at regular frequency. ·       Provide the data access to business intelligence and other systems for their analysis, report generation, and use.   (v) Business Intelligence   It uses the Enterprise Data to provide the various analysis and reports that contain prospects and analytics for customer retention, acquisition of new customers due to the offers, and SLAs. It will generate right and optimized plans – bolt-ons for the customers.   The following lists the high-level roles and responsibilities executed by the Business Intelligence system at the Enterprise Level:   ·       It will do Pattern analysis and reports problem. ·       It will do Data Analysis – Statistical analysis, data profiling, affinity analysis of data, customer segment wise usage patterns on offers, products, service and revenue generation against services and customer segments. ·       It will do Performance (business, system, and forecast) analysis, churn propensity, response time, and SLAs analysis. ·       It will support for online and offline analysis, and report drill down capability. ·       It will collect, store, and report various SLA data. ·       It will provide the necessary intelligence for marketing and working on campaigns, etc., with cost benefit analysis and predictions.   It will advise on customer promotions with additional services based on loyalty and credit history of customer   ·       It will Interface with Enterprise Data Management system for data to run reports and analysis tasks. It will interface with the campaign schedules, based on historical success evidence.   (vi) Stakeholder and External Relations Management   It manages the enterprise's relationship with stakeholders and outside entities. Stakeholders include shareholders, employee organizations, etc. Outside entities include regulators, local community, and unions. Some of the processes within this grouping are Shareholder Relations, External Affairs, Labor Relations, and Public Relations.   (vii) Enterprise Resource Planning   It is used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the enterprise and manage the connections to outside stakeholders. ERP systems consolidate all business operations into a uniform and enterprise wide system environment.   The key roles and responsibilities for Enterprise System are given below:   ·        It will handle responsibilities such as core accounting, financial, and management reporting. ·       It will interface with CRM for capturing customer account and details. ·       It will interface with billing to capture the billing revenue and other financial data. ·       It will be responsible for executing the dunning process. Billing will send the required feed to ERP for execution of dunning. ·       It will interface with the CRM and Billing through batch interfaces. Enterprise management systems are like horizontals in the enterprise and typically interact with all major telecom systems. E.g., an ERP system interacts with CRM, Fulfillment, and Billing systems for different kinds of data exchanges.   6. External Interfaces/Touch Points   The typical external parties are customers, suppliers/partners, employees, shareholders, and other stakeholders. External interactions from/to a Service Provider to other parties can be achieved by a variety of mechanisms, including:   ·       Exchange of emails or faxes ·       Call Centers ·       Web Portals ·       Business-to-Business (B2B) automated transactions   These applications provide an Internet technology driven interface to external parties to undertake a variety of business functions directly for themselves. These can provide fully or partially automated service to external parties through various touch points.   Typical characteristics of these touch points are   ·       Pre-integrated self-service system, including stand-alone web framework or integration front end with a portal engine ·       Self services layer exposing atomic web services/APIs for reuse by multiple systems across the architectural environment ·       Portlets driven connectivity exposing data and services interoperability through a portal engine or web application   These touch points mostly interact with the CRM systems for requests, inquiries, and responses.   7. Middleware   The component will be primarily responsible for integrating the different systems components under a common platform. It should provide a Standards-Based Platform for building Service Oriented Architecture and Composite Applications. The following lists the high-level roles and responsibilities executed by the Middleware component in the end-to-end solution.   ·       As an integration framework, covering to and fro interfaces ·       Provide a web service framework with service registry. ·       Support SOA framework with SOA service registry. ·       Each of the interfaces from / to Middleware to other components would handle data transformation, translation, and mapping of data points. ·       Receive data from the caller / activate and/or forward the data to the recipient system in XML format. ·       Use standard XML for data exchange. ·       Provide the response back to the service/call initiator. ·       Provide a tracking until the response completion. ·       Keep a store transitional data against each call/transaction. ·       Interface through Middleware to get any information that is possible and allowed from the existing systems to enterprise systems; e.g., customer profile and customer history, etc. ·       Provide the data in a common unified format to the SOA calls across systems, and follow the Enterprise Architecture directive. ·       Provide an audit trail for all transactions being handled by the component.   8. Network Elements   The term Network Element means a facility or equipment used in the provision of a telecommunications service. Such terms also includes features, functions, and capabilities that are provided by means of such facility or equipment, including subscriber numbers, databases, signaling systems, and information sufficient for billing and collection or used in the transmission, routing, or other provision of a telecommunications service.   Typical network elements in a GSM network are Home Location Register (HLR), Intelligent Network (IN), Mobile Switching Center (MSC), SMS Center (SMSC), and network elements for other value added services like Push-to-talk (PTT), Ring Back Tone (RBT), etc.   Network elements are invoked when subscribers use their telecom devices for any kind of usage. These elements generate usage data and pass it on to downstream systems like mediation and billing system for rating and billing. They also integrate with provisioning systems for order/service fulfillment.   9. 3rd Party Applications   3rd Party systems are applications like content providers, payment gateways, point of sale terminals, and databases/applications maintained by the Government.   Depending on applicability and the type of functionality provided by 3rd party applications, the integration with different telecom systems like CRM, provisioning, and billing will be done.   10. Service Delivery Platform   A service delivery platform (SDP) provides the architecture for the rapid deployment, provisioning, execution, management, and billing of value added telecom services. SDPs are based on the concept of SOA and layered architecture. They support the delivery of voice, data services, and content in network and device-independent fashion. They allow application developers to aggregate network capabilities, services, and sources of content. SDPs typically contain layers for web services exposure, service application development, and network abstraction.   SOA Reference Architecture   SOA concept is based on the principle of developing reusable business service and building applications by composing those services, instead of building monolithic applications in silos. It’s about bridging the gap between business and IT through a set of business-aligned IT services, using a set of design principles, patterns, and techniques.   In an SOA, resources are made available to participants in a value net, enterprise, line of business (typically spanning multiple applications within an enterprise or across multiple enterprises). It consists of a set of business-aligned IT services that collectively fulfill an organization’s business processes and goals. We can choreograph these services into composite applications and invoke them through standard protocols. SOA, apart from agility and reusability, enables:   ·       The business to specify processes as orchestrations of reusable services ·       Technology agnostic business design, with technology hidden behind service interface ·       A contractual-like interaction between business and IT, based on service SLAs ·       Accountability and governance, better aligned to business services ·       Applications interconnections untangling by allowing access only through service interfaces, reducing the daunting side effects of change ·       Reduced pressure to replace legacy and extended lifetime for legacy applications, through encapsulation in services   ·       A Cloud Computing paradigm, using web services technologies, that makes possible service outsourcing on an on-demand, utility-like, pay-per-usage basis   The following section represents the Reference Architecture of logical view for the Telecom Solution. The new custom built application needs to align with this logical architecture in the long run to achieve EA benefits.   Packaged implementation applications, such as ERP billing applications, need to expose their functions as service providers (as other applications consume) and interact with other applications as service consumers.   COT applications need to expose services through wrappers such as adapters to utilize existing resources and at the same time achieve Enterprise Architecture goal and objectives.   The following are the various layers for Enterprise level deployment of SOA. This diagram captures the abstract view of Enterprise SOA layers and important components of each layer. Layered architecture means decomposition of services such that most interactions occur between adjacent layers. However, there is no strict rule that top layers should not directly communicate with bottom layers.   The diagram below represents the important logical pieces that would result from overall SOA transformation. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 3. Enterprise SOA Reference Architecture 1.          Operational System Layer: This layer consists of all packaged applications like CRM, ERP, custom built applications, COTS based applications like Billing, Revenue Management, Fulfilment, and the Enterprise databases that are essential and contribute directly or indirectly to the Enterprise OSS/BSS Transformation.   ERP holds the data of Asset Lifecycle Management, Supply Chain, and Advanced Procurement and Human Capital Management, etc.   CRM holds the data related to Order, Sales, and Marketing, Customer Care, Partner Relationship Management, Loyalty, etc.   Content Management handles Enterprise Search and Query. Billing application consists of the following components:   ·       Collections Management, Customer Billing Management, Invoices, Real-Time Rating, Discounting, and Applying of Charges ·       Enterprise databases will hold both the application and service data, whether structured or unstructured.   MDM - Master data majorly consists of Customer, Order, Product, and Service Data.     2.          Enterprise Component Layer:   This layer consists of the Application Services and Common Services that are responsible for realizing the functionality and maintaining the QoS of the exposed services. This layer uses container-based technologies such as application servers to implement the components, workload management, high availability, and load balancing.   Application Services: This Service Layer enables application, technology, and database abstraction so that the complex accessing logic is hidden from the other service layers. This is a basic service layer, which exposes application functionalities and data as reusable services. The three types of the Application access services are:   ·       Application Access Service: This Service Layer exposes application level functionalities as a reusable service between BSS to BSS and BSS to OSS integration. This layer is enabled using disparate technology such as Web Service, Integration Servers, and Adaptors, etc.   ·       Data Access Service: This Service Layer exposes application data services as a reusable reference data service. This is done via direct interaction with application data. and provides the federated query.   ·       Network Access Service: This Service Layer exposes provisioning layer as a reusable service from OSS to OSS integration. This integration service emphasizes the need for high performance, stateless process flows, and distributed design.   Common Services encompasses management of structured, semi-structured, and unstructured data such as information services, portal services, interaction services, infrastructure services, and security services, etc.   3.          Integration Layer:   This consists of service infrastructure components like service bus, service gateway for partner integration, service registry, service repository, and BPEL processor. Service bus will carry the service invocation payloads/messages between consumers and providers. The other important functions expected from it are itinerary based routing, distributed caching of routing information, transformations, and all qualities of service for messaging-like reliability, scalability, and availability, etc. Service registry will hold all contracts (wsdl) of services, and it helps developers to locate or discover service during design time or runtime.   • BPEL processor would be useful in orchestrating the services to compose a complex business scenario or process. • Workflow and business rules management are also required to support manual triggering of certain activities within business process. based on the rules setup and also the state machine information. Application, data, and service mediation layer typically forms the overall composite application development framework or SOA Framework.   4.          Business Process Layer: These are typically the intermediate services layer and represent Shared Business Process Services. At Enterprise Level, these services are from Customer Management, Order Management, Billing, Finance, and Asset Management application domains.   5.          Access Layer: This layer consists of portals for Enterprise and provides a single view of Enterprise information management and dashboard services.   6.          Channel Layer: This consists of various devices; applications that form part of extended enterprise; browsers through which users access the applications.   7.          Client Layer: This designates the different types of users accessing the enterprise applications. The type of user typically would be an important factor in determining the level of access to applications.   8.          Vertical pieces like management, monitoring, security, and development cut across all horizontal layers Management and monitoring involves all aspects of SOA-like services, SLAs, and other QoS lifecycle processes for both applications and services surrounding SOA governance.     9.          EA Governance, Reference Architecture, Roadmap, Principles, and Best Practices:   EA Governance is important in terms of providing the overall direction to SOA implementation within the enterprise. This involves board-level involvement, in addition to business and IT executives. At a high level, this involves managing the SOA projects implementation, managing SOA infrastructure, and controlling the entire effort through all fine-tuned IT processes in accordance with COBIT (Control Objectives for Information Technology).   Devising tools and techniques to promote reuse culture, and the SOA way of doing things needs competency centers to be established in addition to training the workforce to take up new roles that are suited to SOA journey.   Conclusions   Reference Architectures can serve as the basis for disparate architecture efforts throughout the organization, even if they use different tools and technologies. Reference architectures provide best practices and approaches in the independent way a vendor deals with technology and standards. Reference Architectures model the abstract architectural elements for an enterprise independent of the technologies, protocols, and products that are used to implement an SOA. Telecom enterprises today are facing significant business and technology challenges due to growing competition, a multitude of services, and convergence. Adopting architectural best practices could go a long way in meeting these challenges. The use of SOA-based architecture for communication to each of the external systems like Billing, CRM, etc., in OSS/BSS system has made the architecture very loosely coupled, with greater flexibility. Any change in the external systems would be absorbed at the Integration Layer without affecting the rest of the ecosystem. The use of a Business Process Management (BPM) tool makes the management and maintenance of the business processes easy, with better performance in terms of lead time, quality, and cost. Since the Architecture is based on standards, it will lower the cost of deploying and managing OSS/BSS applications over their lifecycles.

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  • Glassfish V3 won't start

    - by Zakaria
    Hi everybody, I installed NetBeans 6.8 and tried to run the GlasshFish V3 server. I'm working under Windows Vista 32 Bits. First, it won't run. Then I modified the c:\Windows\System32\drivers\etc\hosts file and put the following line into it: 127.0.0.1 localhost And when I run the GlasshFish V3 Server, no error is showing but only "INFOs" are displayed: 3 avr. 2010 19:23:19 com.sun.enterprise.glassfish.bootstrap.ASMain main INFO: Launching GlassFish on Felix platform Welcome to Felix ================ INFO: Perform lazy SSL initialization for the listener 'http-listener-2' INFO: Starting Grizzly Framework 1.9.18-k - Sat Apr 03 19:23:24 CEST 2010 INFO: Starting Grizzly Framework 1.9.18-k - Sat Apr 03 19:23:25 CEST 2010 INFO: Grizzly Framework 1.9.18-k started in: 423ms listening on port 35127 INFO: GlassFish v3 (74.2) startup time : Felix(4456ms) startup services(1709ms) total(6165ms) INFO: Grizzly Framework 1.9.18-k started in: 459ms listening on port 35116 INFO: Grizzly Framework 1.9.18-k started in: 428ms listening on port 35155 INFO: Grizzly Framework 1.9.18-k started in: 470ms listening on port 35160 INFO: Grizzly Framework 1.9.18-k started in: 513ms listening on port 35159 INFO: javassist.util.proxy.ProxyFactory.classLoaderProvider = org.glassfish.weld.WeldActivator$GlassFishClassLoaderProvider@5be8f4 INFO: Hibernate Validator bean-validator-3.0-JBoss-4.0.2 INFO: Binding RMI port to *:35165 INFO: Instantiated an instance of org.hibernate.validator.engine.resolver.JPATraversableResolver. INFO: JMXStartupService: Started JMXConnector, JMXService URL = service:jmx:rmi://PC-de-Charlotte:35165/jndi/rmi://PC-de-Charlotte:35165/jmxrmi INFO: Using com.sun.enterprise.transaction.jts.JavaEETransactionManagerJTSDelegate as the delegate INFO: [Thread[GlassFish Kernel Main Thread,5,main]] started INFO: Grizzly Framework 1.9.18-k started in: 150ms listening on port 35159 INFO: Perform lazy SSL initialization for the listener 'http-listener-2' INFO: {felix.fileinstall.poll (ms) = 5000, felix.fileinstall.dir = C:\Program Files\sges-v3\glassfish\modules\autostart, felix.fileinstall.debug = 1, felix.fileinstall.bundles.new.start = true, felix.fileinstall.tmpdir = C:\Users\CHARLO~1\AppData\Local\Temp\fileinstall-330907148519261411, felix.fileinstall.filter = null} INFO: {felix.fileinstall.poll (ms) = 5000, felix.fileinstall.dir = C:\Users\Charlotte\.netbeans\6.8\GlassFish_v3\autodeploy\bundles, felix.fileinstall.debug = 1, felix.fileinstall.bundles.new.start = true, felix.fileinstall.tmpdir = C:\Users\CHARLO~1\AppData\Local\Temp\fileinstall-2938963288421854459, felix.fileinstall.filter = null} INFO: Grizzly Framework 1.9.18-k started in: 95ms listening on port 35160 INFO: Updating configuration from org.apache.felix.fileinstall-autodeploy-bundles.cfg INFO: Installed C:\Program Files\sges-v3\glassfish\modules\autostart\org.apache.felix.fileinstall-autodeploy-bundles.cfg INFO: {felix.fileinstall.poll (ms) = 5000, felix.fileinstall.dir = C:\Users\Charlotte\.netbeans\6.8\GlassFish_v3\autodeploy\bundles, felix.fileinstall.debug = 1, felix.fileinstall.bundles.new.start = true, felix.fileinstall.tmpdir = C:\Users\CHARLO~1\AppData\Local\Temp\fileinstall-6474085409014899009, felix.fileinstall.filter = null} And there is no message such as "Glassfish started"! So, when I try to access to the admin web interface: localhost:4848 or localhost:8080 or localhost:8181 , It doesn't work. What should I do? Thank you very much, Regards.

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  • Apache Mod_rewrite rule working on one server, but not another

    - by Mason
    I am using mod_jk and mod_rewrite on httpd 2.2.15. I have a rule.... RewriteCond %{REQUEST_URI} !^/video/play\.xhtml.* RewriteRule ^/video/(.*) /video/play.xhtml?vid=$1 [PT] I just want to rewrite something like /video/videoidhere to /video/play.xhtml?vid=videoidhere This works perfectly on my developer machine, but on production I get a 404 (generated by Jboss, not Apache). here is the tail of access.log and rewrite.log on prod (broken). the rewrite.log is exactly the same on dev(working) applying pattern '^/video/(.*)' to uri '/video/46279d4daf5440b2844ec831413dcc3b' RewriteCond: input='/video/46279d4daf5440b2844ec831413dcc3b' pattern='!^/video/play\.xhtml.*' => matched rewrite '/video/46279d4daf5440b2844ec831413dcc3b' -> '/video/play.xhtml?vid=46279d4daf5440b2844ec831413dcc3b' split uri=/video/play.xhtml?vid=46279d4daf5440b2844ec831413dcc3b -> uri=/video/play.xhtml, args=vid=46279d4daf5440b2844ec831413dcc3b forcing '/video/play.xhtml' to get passed through to next API URI-to-filename handler "GET /video/46279d4daf5440b2844ec831413dcc3b HTTP/1.1" 404 420 "-" "Mozilla/5.0 (X11; U; Linux x86_64; en-US; rv:1.9.2.6) Gecko/20100628 Ubuntu/10.04 (lucid) Firefox/3.6.6" I can access http://www.fivi.com/video/play.xhtml?vid=46279d4daf5440b2844ec831413dcc3b but not /video/46279d4daf5440b2844ec831413dcc3b Both server are even using the EXACT same httpd.conf, and modules. I built Apache with... ./configure --prefix /usr/local/apache2.2.15 --enable-alias --enable-rewrite --enable-cache --enable-disk_cache --enable-mem_cache --enable-ssl --enable-deflate Thanks, Mason ----UPDATE---- -mod-jk.conf JkWorkersFile /usr/local/apache2.2.15/conf/workers.properties JkLogFile /var/log/mod_jk.log JkLogLevel info JkLogStampFormat "[%a %b %d %H:%M:%S %Y]" JkOptions +ForwardKeySize +ForwardURICompatUnparsed -ForwardDirectories JkRequestLogFormat "%w %V %T" JkShmFile run/jk.shm <Location /jkstatus> JkMount status Order deny,allow Deny from all Allow from 127.0.0.1 </Location> -workers.properties worker.node1.port=8009 worker.node1.host=75.102.10.74 worker.node1.type=ajp13 worker.node1.lbfactor=20 worker.node1.ping_mode=A #As of mod_jk 1.2.27 worker.node2.port=8009 worker.node2.host=75.102.10.75 worker.node2.type=ajp13 worker.node2.lbfactor=10 worker.node2.ping_mode=A #As of mod_jk 1.2.27 worker.loadbalancer.type=lb worker.loadbalancer.balance_workers=node2,node1 worker.loadbalancer.sticky_session=True worker.status.type=status -httpd.conf ServerName www.fivi.com:80 Include /usr/local/apache2.2.15/conf/mod-jk.conf NameVirtualHost * <VirtualHost *> ServerName * DocumentRoot /usr/local/apache2/htdocs JkUnMount /* loadbalancer RedirectMatch 301 /(.*) http://www.fivi.com/$1 </VirtualHost> <VirtualHost *> ServerName www.fivi.com ServerAlias www.fivi.com images.fivi.com JkMount /* loadbalancer JkMount / loadbalancer [root@fivi conf]# /usr/local/apache2.2.15/bin/httpd -M Loaded Modules: core_module (static) authn_file_module (static) authn_default_module (static) authz_host_module (static) authz_groupfile_module (static) authz_user_module (static) authz_default_module (static) auth_basic_module (static) cache_module (static) disk_cache_module (static) mem_cache_module (static) include_module (static) filter_module (static) deflate_module (static) log_config_module (static) env_module (static) headers_module (static) setenvif_module (static) version_module (static) ssl_module (static) mpm_prefork_module (static) http_module (static) mime_module (static) status_module (static) autoindex_module (static) asis_module (static) cgi_module (static) negotiation_module (static) dir_module (static) actions_module (static) userdir_module (static) alias_module (static) rewrite_module (static) so_module (static) jk_module (shared) Syntax OK

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