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• Big Data – Operational Databases Supporting Big Data – Key-Value Pair Databases and Document Databases – Day 13 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Relational Database and NoSQL database in the Big Data Story. In this article we will understand the role of Key-Value Pair Databases and Document Databases Supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (Yesterday’s post) NoSQL Databases (Yesterday’s post) Key-Value Pair Databases (This post) Document Databases (This post) Columnar Databases (Tomorrow’s post) Graph Databases (Tomorrow’s post) Spatial Databases (Tomorrow’s post) Key Value Pair Databases Key Value Pair Databases are also known as KVP databases. A key is a field name and attribute, an identifier. The content of that field is its value, the data that is being identified and stored. They have a very simple implementation of NoSQL database concepts. They do not have schema hence they are very flexible as well as scalable. The disadvantages of Key Value Pair (KVP) database are that they do not follow ACID (Atomicity, Consistency, Isolation, Durability) properties. Additionally, it will require data architects to plan for data placement, replication as well as high availability. In KVP databases the data is stored as strings. Here is a simple example of how Key Value Database will look like: Key Value Name Pinal Dave Color Blue Twitter @pinaldave Name Nupur Dave Movie The Hero As the number of users grow in Key Value Pair databases it starts getting difficult to manage the entire database. As there is no specific schema or rules associated with the database, there are chances that database grows exponentially as well. It is very crucial to select the right Key Value Pair Database which offers an additional set of tools to manage the data and provides finer control over various business aspects of the same. Riak Rick is one of the most popular Key Value Database. It is known for its scalability and performance in high volume and velocity database. Additionally, it implements a mechanism for collection key and values which further helps to build manageable system. We will further discuss Riak in future blog posts. Key Value Databases are a good choice for social media, communities, caching layers for connecting other databases. In simpler words, whenever we required flexibility of the data storage keeping scalability in mind – KVP databases are good options to consider. Document Database There are two different kinds of document databases. 1) Full document Content (web pages, word docs etc) and 2) Storing Document Components for storage. The second types of the document database we are talking about over here. They use Javascript Object Notation (JSON) and Binary JSON for the structure of the documents. JSON is very easy to understand language and it is very easy to write for applications. There are two major structures of JSON used for Document Database – 1) Name Value Pairs and 2) Ordered List. MongoDB and CouchDB are two of the most popular Open Source NonRelational Document Database. MongoDB MongoDB databases are called collections. Each collection is build of documents and each document is composed of fields. MongoDB collections can be indexed for optimal performance. MongoDB ecosystem is highly available, supports query services as well as MapReduce. It is often used in high volume content management system. CouchDB CouchDB databases are composed of documents which consists fields and attachments (known as description). It supports ACID properties. The main attraction points of CouchDB are that it will continue to operate even though network connectivity is sketchy. Due to this nature CouchDB prefers local data storage. Document Database is a good choice of the database when users have to generate dynamic reports from elements which are changing very frequently. A good example of document usages is in real time analytics in social networking or content management system. Tomorrow In tomorrow’s blog post we will discuss about various other Operational Databases supporting Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• 5 Ways to Determine Mobile Location

  - by David Dorf

  In my previous post, I mentioned the importance of determining the location of a consumer using their mobile phone.  Retailers can track anonymous mobile phones to determine traffic patterns both inside and outside their stores.  And with consumers' permission, retailers can send location-aware offers to mobile phones; for example, a coupon for cereal as you walk down that aisle.  When paying with Square, your location is matched with the transaction.  So there are lots of reasons for retailers to want to know the location of their customers.  But how is it done? I thought I'd dive a little deeper on that topic and consider the approaches to determining location. 1. Tower Triangulation By comparing the relative signal strength from multiple antenna towers, a general location of a phone can be roughly determined to an accuracy of 200-1000 meters.  The more towers involved, the more accurate the location. 2. GPS Using Global Positioning Satellites is more accurate than using cell towers, but it takes longer to find the satellites, it uses more battery, and it won't well indoors.  For geo-fencing applications, like those provided by Placecast and Digby, cell towers are often used to determine if the consumer is nearing a "fence" then switches to GPS to determine the actual crossing of the fence. 3. WiFi Triangulation WiFi triangulation is usually more accurate than using towers just because there are so many more WiFi access points (i.e. radios in routers) around. The position of each WiFi AP needs to be recorded in a database and used in the calculations, which is what Skyhook has been doing since 2008.  Another advantage to this method is that works well indoors, although it usually requires additional WiFi beacons to get the accuracy down to 5-10 meters.  Companies like ZuluTime, Aisle411, and PointInside have been perfecting this approach for retailers like Meijer, Walgreens, and HomeDepot. Keep in mind that a mobile phone doesn't have to connect to the WiFi network in order for it to be located.  The WiFi radio in the phone only needs to be on.  Even when not connected, WiFi radios talk to each other to prepare for a possible connection. 4. Hybrid Approaches Naturally the most accurate approach is to combine the approaches described above.  The more available data points, the greater the accuracy.  Companies like ShopKick like to add in acoustic triangulation using the phone's microphone, and NearBuy can use video analytics to increase accuracy. 5. Magnetic Fields The latest approach, and this one is really new, takes a page from the animal kingdom.  As you've probably learned from guys like Marlin Perkins, some animals use the Earth's magnetic fields to navigate.  By recording magnetic variations within a store, then matching those readings with ones from a consumer's phone, location can be accurately determined.  At least that's the approach IndoorAtlas is taking, and the science seems to bear out.  It works well indoors, and doesn't require retailers to purchase any additional hardware.  Keep an eye on this one.

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• Oracle Data Integration 12c: Perspectives of Industry Experts, Customers and Partners

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 As you may have seen from our recent blog posts on Oracle Data Integrator 12c and Oracle GoldenGate 12c, we are very excited to share with you the great new features the 12c release brings to Oracle’s data integration solutions. And, fortunately we are not alone in this sentiment. Since the press announcement October 17th, which incorporates our customers' and experts' testimonials, we have seen positive comments in leading technology publications and social media as well. Here are some examples: In CIO and PCWorld you can find Joab Jackson’s article, Oracle Data Integrator 12c ready for real-time analysis, where wrote about the tight integration between Oracle Data Integrator and Oracle GoldenGate . He noted “Heeding the call from enterprise customers who clamor for more immediacy in their data-driven reports, Oracle has updated its data-integration software portfolio so that it can more rapidly deliver data to data warehouses and analysis applications.” Integration Developer News’ Vance McCarthy wrote the article Oracle Ships ‘Future Proofs’ Integration Tools for Traditional, Cloud, Big Data, Real-Time Projects and mentioned that “Oracle Data Integrator 12c and Oracle GoldenGate 12c sport a wide range of improvements to let devs more easily deliver data integration for cloud, analytics, big data and other new projects that leverage multiple datasets for business.“ InformationWeek’s Doug Henschen gave a great overview to several key features including the new flow-based UI in Oracle Data Integrator. Doug said “Oracle Data Integrator 12c introduces a complete makeover of the job-building experience, while real-time oriented GoldenGate 12c introduces performance gains “. In Database Trends and Applications’ article Oracle Strengthens Data Integration with Release of Oracle Data Integrator 12c and Oracle GoldenGate 12c highlighted the productivity aspect of the new solution with his remarks: “tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training”. We are also thrilled about what our customers and partners have to say about our products and the new release. And we are equally excited to share those perspectives with you in our upcoming launch video webcast on November 12th. SolarWorld Industries America’s Senior Database Manager, Russ Toyama will join our executives in our studio in Redwood Shores to discuss GoldenGate’s core benefits and the new release, while Surren Partharb, CTO of Strategic Technology Services for BT, and Mark Rittman, CTO of Rittman Mead, will provide their comments via the interviews conducted in the UK. This interactive panel discussion in the video webcast will unveil the new release with the expertise of our development executives and the great insight from our customers and partners. In addition, our product experts will be available online to answer chat questions. This is really a great opportunity to learn how Oracle's data integration offering has changed the integration and replication technology space with the new release, and established itself as the new leader. If you have not registered for this free event yet, you can do so via this link. We will run the live event at 8am PT/4pm GMT, followed by a replay of the event with live chat for Q&A  at 10am PT/6pm GMT. The replay will be available on-demand for those who register but cannot attend either session on November 12th. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";}

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• Master Data Management for Location Data - Oracle Site Hub

  - by david.butler(at)oracle.com

  Most MDM discussions cover key domains such as customer, supplier, product, service, and reference data. It is usually understood that these domains have complex structures and hundreds if not thousands of attributes that need governing. Location, on the other hand, strikes most people as address data. How hard can that be? But for many industries, locations are complex, and site information is critical to efficient operations and relevant analytics. Retail stores and malls, bank branches, construction sites come to mind. But one of the best industries for illustrating the power of a site mastering application is Oil & Gas.   Oracle's Master Data Management solution for location data is the Oracle Site Hub. It is a location mastering solution that enables organizations to centralize site and location specific information from heterogeneous systems, creating a single view of site information that can be leveraged across all functional departments and analytical systems.   Let's take a look at the location entities the Oracle Site Hub can manage for the Oil & Gas industry: organizations, property, land, buildings, roads, oilfield, service center, inventory site, real estate, facilities, refineries, storage tanks, vendor locations, businesses, assets; project site, area, well, basin, pipelines, critical infrastructure, offshore platform, compressor station, gas station, etc. Any site can be classified into multiple hierarchies, like organizational hierarchy, operational hierarchy, geographic hierarchy, divisional hierarchies and so on. Any site can also be associated to multiple clusters, i.e. collections of sites, and these can be used as a foundation for driving reporting, analysis, organize daily work, etc. Hierarchies can also be used to model entities which are structured or non-structured collections of nodes, like for example routes, pipelines and more. The User Defined Attribute Framework provides the needed infrastructure to add single row attributes groups like well base attributes (well IDs, well type, well structure and key characterizing measures, and more) and well geometry, and multi row attribute groups like well applications, permits, production data, activities, operations, logs, treatments, tests, drills, treatments, and KPIs. Site Hub can also model areas, lands, fields, basins, pools, platforms, eco-zones, and stratigraphic layers as specific sites, tracking their base attributes, aliases, descriptions, subcomponents and more. Midstream entities (pipelines, logistic sites, pump stations) and downstream entities (cylinders, tanks, inventories, meters, partner's sites, routes, facilities, gas stations, and competitor sites) can also be easily modeled, together with their specific attributes and relationships. Site Hub can store any type of unstructured data associated to a site. This could be stored directly or on an external content management solution, like Oracle Universal Content Management. Considering a well, for example, Site Hub can store any relevant associated multimedia file such as: CAD drawings of the well profile, structure and/or parts, engineering documents, contracts, applications, permits, logs, pictures, photos, videos and more. For any site entity, Site Hub can associate all the related assets and equipments at the site, as well as all relationships between sites, between a site and multiple parties, and between a site and any purchasable or sellable item, over time. Items can be equipment, instruments, facilities, services, products, production entities, production facilities (pipelines, batteries, compressor stations, gas plants, meters, separators, etc.), support facilities (rigs, roads, transmission or radio towers, airstrips, etc.), supplier products and services, catalogs, and more. Items can just be associated to sites using standard Site Hub features, or they can be fully mastered by implementing Oracle Product Hub. Site locations (addresses or geographical coordinates) are also managed with out-of-the-box address geo-coding capabilities coupled with Google Maps integration to deliver powerful mapping capabilities and spatial data analysis. Locations can be shared between different sites. Centered on the site location, any site can also have associated areas. Site Hub can master any site location specific information, like for example cadastral, ownership, jurisdictional, geological, seismic and more, and any site-centric area specific information, like for example economical, political, risk, weather, logistic, traffic information and more. Now if anyone ever asks you why locations need MDM, think about how all these Oil & Gas entities and attributes would translate into your business locations. To learn more about Oracle's full MDM solution for the digital oil field, here is a link to Roberto Negro's outstanding whitepaper: Oracle Site Master Data Management for mastering wells and other PPDM entities in a digital oilfield context  

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• 2013 Predictions for Retail

  - by David Dorf

  Its that time of year to roll out the predictions for next year.  I can't say I've really nailed it in the past, but feel free to look back at my 2012, 2011, and 2010 predictions.  I'm not expecting anything earth-shattering this year; just continued maturation of several technologies that are finally taking hold. 1. Next day delivery -- Amazon finally decided it wasn't worth fighting state taxes and instead decided to place distribution centers everywhere so they can potentially offer next-day deliveries.  Not to be outdone, Walmart is looking to leverage its huge physical presence to offer the same.  Clubs like ShopRunner are pushing delivery barriers as well, so the norm is shifting to free shipping in a few days or relatively cheap shipping overnight.  Retailers need be thinking about how to ship from physical stores. 2. Bring your own device -- Earlier this year Intuit bought AisleBuyer, a mobile self-checkout start-up, at least somewhat validating the BYOD approach.  Grocery stores, especially in Europe, have been supporting in-aisle self-scanning for a while and I'm betting it will find a home in certain verticals in the US too.  There's also the BYOD concept for employees.  Some retailers are considering issuing mobile devices at hiring along side the shirt and name-tag.  Employees become responsible for the hardware until they leave. 3. TV shopping -- Will Apple finally release a TV product in 2013?  Who knows?  But the industry isn't standing still. Companies like QVC and HSN are already successfully combining the TV and online experiences for shopping.  Comcast is partnering with Tivo to allow viewers to interact with ads with Paypal handing payment.  This will be a slow maturation, but expect TVs to get smarter and eventually become a new selling channel (pun intended) for retailers. 4. Privacy backlash -- It only takes one big incident to stir the public, and I'm betting we have one in 2013.  Facebook, Google, or Apple will test the boundaries of what the public is willing to accept.  It could involve a retailer using geo-location technology, or possibly video analytics.  And as is always the case, the offender will apologize, temporarily remove the technology, and wait 2-3 years for it to be generally accepted.  Privacy is a moving target. 5. More NFC -- I've come to the conclusion that adoption of any banking technology is going to be slow.  It was slow for credit cards, ATMs, and online billpay so why should it be any different for NFC?  Maybe, just maybe the iPhone 5S will have an NFC chip, but we're not going to see mainstream uptake for years.  Next year we'll continue to see incremental improvements from Isis, Google, and Paypal and a plethora of new startups, but don't toss your magstripe cards just yet. 6. In-store location -- The technologies for tracking people inside stores is really improving.  Retailers can track people using video cameras, infrared, and by the WiFi radios in mobile phones.  We're getting closer to the point where accuracy could be a shelf-facing, which will help retailers understand how people shop, where they spend time, and what displays attract them.  Expect CPG companies to get involved and partner with retailers, since the data benefits both parties.  Consumers will benefit by being directed right to the products they seek.  (In 2013 ARTS is forming a workteam to develop new standards in this area.) 7. M&A -- Looking back at 2012 there were some really big deals involving IBM, Oracle, JDA, and NCR and I expect that trend will likely continue as vendors add assets to bolster their portfolios.  Many retailers are due for an IT transformation to support anywhere, anytime shoppers, and one-stop-vendors can minimize complexity and costs. Predictions from other sources: Independent Retailer Stores Magazine IDC Insights Mobile Commerce Daily

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• Some OBI EE Tricks and Tips in the Admin Tool By Gerry Langton

  - by hamsun

  How to set the log level from a Session variable Initialization block As we know it is normal to set the log level non-zero for a particular user when we wish to debug problems. However sometimes it is inconvenient to go into each user’s properties in the Admin tool and update the log level. So I am showing a method which allows the log level to be set for all users via a session initialization block. This is particularly useful for anyone wanting an alternative way to set the log level. The screen shots shown are using the OBIEE 11g SampleApp demo but are applicable to any environment. Open the appropriate rpd in on-line mode and navigate to Manage Variables. Select Session Initialization Blocks, right click in the white space and create a New Initialization Block. I called the Initialization block Set_Loglevel . Now click on ‘Edit Data Source’ to enter the SQL. Chose the ‘Use OBI EE Server’ option for the SQL. This means that the SQL provided must use tables which have been defined in the Physical layer of the RPD, and whilst there is no need to provide a connection pool you must work in On-Line mode. The SQL can access any of the RPD tables and is purely used to return a value of 2. The ‘Test’ button confirms that the SQL is valid. Next, click on the ‘Edit Data Target’ button to add the LOGLEVEL variable to the initialization block. Check the ‘Enable any user to set the value’ option so that this will work for any user. Click OK and the following message will display as LOGLEVEL is a system session variable: Click ‘Yes’. Click ‘OK’ to save the Initialization block. Then check in the On-LIne changes. To test that LOGLEVEL has been set, log in to OBIEE using an administrative login (e.g. weblogic) and reload server metadata, either from the Analysis editor or from Administration > Reload Files and Metadata link. Run a query then navigate to Administration > Manage Sessions and click ‘View Log’ for the query just issued (which should be approximately the last in the list). A log file should exist and with LOGLEVEL set to 2 should include both logical and physical sql. If more diagnostic information is required then set LOGLEVEL to a higher value. If logging is required only for a particular analysis then an alternative method can be used directly from the Analysis editor. Edit the analysis for which debugging is required and click on the Advanced tab. Scroll down to the Advanced SQL clauses section and enter the following in the Prefix box: SET VARIABLE LOGLEVEL = 2; Click the ‘Apply SQL’ button. The SET VARIABLE statement will now prefix the Analysis’s logical SQL. So that any time this analysis is run it will produce a log. You can find information about training for Oracle BI EE products here or in the OU Learning Paths. Please send me an email at [email protected] if you have any further questions. About the Author: Gerry Langton started at Siebel Systems in 1999 working as a technical instructor teaching both Siebel application development and also Siebel Analytics (which subsequently became Oracle BI EE). From 2006 Gerry has worked as Senior Principal Instructor within Oracle University specialising in Oracle BI EE, Oracle BI Publisher and Oracle Data Warehouse development for BI.

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• Dropped impression 25 days after restructure

  - by Hamid

  Our website is a non English property related website (moshaver.com) which is similar to rightmove.co.uk. On September 2012 our website was adversely affected by Panda causing our Google incoming clicks to drop from around 3000 clicks to less than a thousand. We were hoping that Google will eventually realize that we are not a spam website and things will get better. However, in August 2013 we were almost sure that we needed to do something, so we started to restructure our web content. We used the canonical tag to remove our search results and point to our listing pages, using the noindex tag to remove it from our listing pages which does not have any properties at the moment. We also changed title tags to more friendly ones, in addition to other changes. Our changes were effective on 10th August. As shown in the graph taken from Google Analytics Search Engine Optimization section, these changes has resulted in an increase in the number of times Google displayed our results in its search results. Our impressions almost doubled starting 15th August. However, as the graph shows, our CTR dropped from this date from around 15% to 8%. This might have been because of our changed title tags (so people were less likely to click on them), or it might be normal for increased impressions. This situation has continued up until 10th September, when our impressions decreased dramatically to less than a thousand. This is almost 30% of our original impressions (before website restructure) and 15% of the new impressions. At the same time our impressions has increased dramatically to around 50%. I have two theories for this increase. The first one is that these statistics are less accurate for lower impressions. The second one is that Google is now only displaying our results for queries directly related to our website (our name, our url), and not for general terms, such as "apartments in a specific city". The second theory also explains the dramatic decrease in impression as well. After digging the analytic data a little more, I constructed the following table. It displays the breakdown of our impressions, clicks and ctr in different Google products (web and image) and in total. What I understand from this table is that, most of our increased impressions after restructure were on the image search section. I don't think users of search would be looking for content in our website. Furthermore, it shows that the drop in our web search ctr, is as dramatic of the overall ctr (-30% in compare to -60%) . I thought posting it here might help you understand the situation better. Is it possible that Google has tested our new structure for 25 days, and then decided to decrease our impressions because of the the new low CTR? Or should we look for another factor? If this is the case, how long does it usually take for Google to give us another chance? It has been one month since our impressions has dropped.

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• Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• WebCenter Innovation Award Winners

  - by Michael Snow

  Of course, here on our WebCenter blog – we’d like to highlight and brag about our great WebCenter winners. The 2012 WebCenter Innovation Award Winners University of Louisville Location: Louisville, KY, USA Industry: Higher Education Fusion Middleware Products: WebCenter Portal, WebCenter Content, JDeveloper, WebLogic, Oracle BI, Oracle IdM University of Louisville is a state supported research university Statewide Informatics Network to improve public health The University of Louisville has implemented WebCenter as part of the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, which will improve public healthcare and lower cost through the use of novel technology and next generation analytics, decision support and innovative outcomes-based payment systems. ---------- News Limited Country/Region: Australia Industry: News/Media FMW Products: WebCenter Sites Single platform running websites for 50% of Australia's newspapers News Corp is running half of Australia's newspaper websites on this shared platform powered by Oracle WebCenter Sites and have overtaken their nearest competitors and are now leading in terms of monthly page impressions. At peak they have over 250 editors on the system publishing in real-time.Sites include: www.newsspace.com.au, www.news.com.au, www.theaustralian.com.au and many others ------ Life Technologies Corp. Country/Region: Carlsbad, CA, USAIndustry: Life SciencesFMW Products: WebCenter Portal, SOA Suite Life Technologies Corp. is a global biotechnology tools company dedicated to improving the human condition with innovative life science products. They were awarded an innovation award for their solution utilizing WebCenter Portal for remotely monitoring & repairing biotech instruments. They deployed WebCenter as a portal that accesses Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired.  The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers.  The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. ----- China Mobile Jiangsu China Mobile Jiangsu is one of the biggest subsidiaries of China Mobile. It has over 25,000 employees and 40 million mobile subscribers. Country/Region: Jiangsu, China Industry: Telecommunications FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM They were awarded an Innovation Award for their new employee platform powered by WebCenter Portal is designed to serve their 25,000+ employees and help them drive collaboration & productivity. JSMCC (Chian Mobile Jiangsu) Employee Enterprise Portal and Collaboration Platform. It is one of the China Mobile’s most important IT innovation projects. The new platform is designed to serve for JSMCC’s 25000+ employees and to help them improve the working efficiency, changing their traditional working mode to social ways, encouraging employees on business collaboration and innovation. The solution is built on top of Oracle WebCenter Portal Framework and WebCenter Spaces while also leveraging Weblogic Server, UCM, OID, OAM, SES, IRM and Oracle Database 11g. By providing rich collaboration services, knowledge management services, sensitive document protection services, unified user identity management services, unified information search services and personalized information integration capabilities, the working efficiency of JSMCC employees has been greatly improved. Main Functionality : Information portal, office automation integration, personal space, group space, team collaboration with web2.0 services, unified search engine for multiple data sources, document management and protection. SSO for multiple platforms. -------- LADWP – Los Angeles Department for Water and Power Los Angeles Department of Water and Power (LADWP) is the largest public utility company in United States with over 1.6 Million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. LADWP also bills most of these customers for sanitation services provided by another city department. Country/Region: US – Los Angeles, CA Industry: Public Utility FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM The new infrastructure consists of: Oracle WebCenter Portal including mobile portal Oracle WebCenter Content for Content Management and Digital Asset Management (DAM) Oracle OAM (IDM, OVD, OAM) integrated with AD for enterprise identity management Oracle Siebel for CRM Oracle DB Oracle SOA Suite for integration of various subsystems and back end systems  The new portal's features include: Complete Graphical redesign based on best practices in UI Design for high usability Customer Self Service implemented through MyAccount (Bill Pay, Payment History, Bill History, Usage Analysis, Service Request Management) Financial Assistance Programs (CRM, WebCenter) Customer Rebate Programs (CRM, WebCenter) Turn On/Off/Transfer of services (Commercial & Residential) Outage Reporting eNotification (SMS, email) Multilingual (English & Spanish) – using WebCenter multi-language support Section 508 (ADA) Compliant Search – Using WebCenter SES (Secured Enterprise Search) Distributed Authorship in WebCenter Content Mobile Access (any Mobile Browser)

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• ArchBeat Link-o-Rama Top 10 for September 2-8, 2012

  - by Bob Rhubart

  The Top 10 items shared on the OTN Facebook Page for the week of September 2-8, 2012. Adding a runtime LOV for a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena illustrates how to customize the parameters tab for a taskflow in WebCenter. Tips on Migrating from AquaLogic .NET Accelerator to WebCenter WSRP Producer for .NET | Scott Nelson "It has been a very winding path and this blog entry is intended to share both the lessons learned and relevant approaches that led to those learnings," says Scott Nelson. "Like most journeys of discovery, it was not a direct path, and there are notes to let you know when it is practical to skip a section if you are in a hurry to get from here to there." Free Event: Oracle Technology Network Architect Day – Boston, MA – 9/12/2012 Sure, you could ask a voodoo priestess for help in improving your solution architecture skills. But there's the whole snake thing, and the zombie thing, and other complications. So why not keep it simple and register for Oracle Technology Network Architect Day in Boston, MA. There's no magic, just a full day of technical sessions covering Cloud, SOA, Engineered Systems, and more. Registration is free, but seating is limited. You'll curse yourself if you miss this one. Starting and Stopping Fusion Applications the Right Way | Ronaldo Viscuso While the fastartstop tool that ships with Oracle Fusion Applications does most of the work to start/stop/bounce the Fusion Apps environment, it does not do it all. Oracle Fusion Applications A-Team blogger Ronaldo Viscuso's post "aims to explain all tasks involved in starting and stopping a Fusion Apps environment completely." Article Index: Architect Community Column in Oracle Magazine Did you know that Oracle Magazine features a regular column devoted specifically to the architect community? Every issue includes insight and expertise from architects who regularly work with Oracle Technologies. Click here to see a complete list of these articles. Using FMAP and AnalyticsRes in a Oracle BI High Availability Implementation | Art of Business Intelligence "The fmap syntax has been used for a long time in Oracle BI / Siebel Analytics when referencing images inherent in the application as well as custom images," says Oracle ACE Christian Screen. "This syntax is used on Analysis requests an dashboards." Dodeca Customer Feedback - The Rosewood Company | Tim Tow Oracle ACE Director Tim Tow shares anecdotal comments from one of his clients, a company that is deploying Dodeca to replace an aging VBA/Essbase application. Configuring UCM cache to check for external Content Server changes | Martin Deh Oracle WebCenter and ADF A-Team blogger shares the background information and the solution to a recently encountered customer scenario. Attend OTN Architect Day in Los Angeles – by Architects, for Architects – October 25 The OTN Architect Day roadshow stops in Boston next week, then it's on to Los Angeles for another all architecture, all day event on Thursday October 25, 2012 at the Sofitel Los Angeles, 555 Beverly Boulevard, Los Angeles, CA 90048. Like all Architect Day events, this one is absolutley free, so register now. The Role of Oracle VM Server for SPARC In a Virtualization Strategy New OTN article from Matthias Pfutzner. Thought for the Day "Practicing architects, through eduction, experience and examples, accumulate a considerable body of contextual sense by the time they're entrusted with solving a system-level problem…" — Eberhardt Rechtin (January 16, 1926 – April 14, 2006) Source: SoftwareQuotes.com

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• MIX 2010 Covert Operations Day 3

  - by GeekAgilistMercenary

  I rolled over to the Mandalay for breakfast.  There I met a couple guys that were really excited about the new Windows 7 Phone.  They, as I, are also hopeful that the phone really gets a big push and some penetration into the market.  Not because we don’t like any other of the phones, but because this phone is so much better in many ways.  From a developer's perspective creating applications in Windows 7 Mobile will be vastly superior in ease, capabilities, and other aspects.  The architectural, existing code base, examples, and provisions to create things on the 7 Mobile Device are already existing as of RIGHT NOW.  There is no reason, except for fickle market conditions, for this phone to not just explode onto the market.  But alas, I won't hold my breath. Day three keynote had a whole new slew of things provided.  It also seemed that things got a lot more technical on this second keynote.  The oData was one of the very technical bits, yet it included almost no code.  Starting with a Netflix example and all the way to the Codename "Dallas" effort the oData Services provide some expansive possibilities. A mash up going 4 ways was then shown for finding a movie, finding local places to have a viewing, and information about the movie and were to prospectively find and buy additional movie bits.  The display was of course, in a Windows 7 Mobile device with literally a click to view each set of data.  The backend and the front end of this was beautifully smooth. The Dallas Project has a lot of potential for analytics in dashboard and scorecard creation also.  If there is a need or reason to provide data to a vast and wide range of clients, Dallas is a prime example of how to do that. Azure Clouds After the main keynote I checked out (while developing a working WPF & Silverlight Application for work) the session on deploying ASP.NET Applications, services, etc, into the cloud.  The session was pretty good, but I'll admit I got a little unfocused from it a few times.  It is after all hard to do two things at one time. I did take note that the cloud still is a multiple step process for deploying to.  This is a good thing and a bad thing.  There needs to be more checks and verifications when deploying something into the cloud just for technical reasons.  However, I feel that there should be some streamlining to the process.  Going back and forth between web and Visual Studio as the interface also seems kind of clunky.  Deployment should be able to be completed from within Visual Studio in my perspective.  Overall, the cloud is getting more and more impressive in function as well as theory. That's it from me so far on the third day of MIX.  I'll be note taking and studying hard to have more good tidbits to provide. Thanks for reading, if you're curious about more of my writing, check out this original entry at my other blog Agilist Mercenary.

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• Scripts Casing Flash Intro Animation To Stop [migrated]

  - by ubique

  When my Flash website loads, it freezes halfway through the initial animation for 2-3 seconds and then continues. This obviously doesn't look great and I can't figure out what is causing it. Am thinking it is one of the scripts in index.html causing the issue and have tried all sorts of ways to correct it - what have I done wrong? <!DOCTYPE html> <html lang="en"> <head> <title>company name</title> . . . <link href="style.css" rel="stylesheet" type="text/css" /> <script type="text/javascript" src="js/flashobject.js"></script> <!--[if lt IE 7]> <link href="ie6.css" rel="stylesheet" type="text/css" /> <![endif]--> </head> <body> <header> <hgroup> <h1>company</h1> <h2>company</h2> </hgroup> </header> <div id="container"> <div id="head"> <div class="aligncenter"><a href="http://www.adobe.com/go/EN_US-H-GET-FLASH"> <img src="http://www.adobe.com/images/shared/download_buttons/get_adobe_flash_player.png" alt="" /></a> </div> </div> </div> <div class="g-plus" data-href="https://plus.google.com/100925740920754223119?rel=publisher" data-width="170" data-height="69" data-theme="light"> </body> <!-- Flash --> <script type="text/javascript"> var fo = new FlashObject("main_v10.swf", "head", "100%", "100%", "8", ""); fo.addParam("quality", "high"); fo.addParam("allowFullScreen", "true"); fo.write("head"); </script> <!-- Hello Bar --> <script type="text/javascript" src="//www.hellobar.com/hellobar.js"></script> <script type="text/javascript"> new HelloBar(39040,52484); </script> <!-- GPlus --> <script type="text/javascript"> window.___gcfg = {lang: 'en'}; (function() {var po = document.createElement("script"); po.type = "text/javascript"; po.async = true;po.src = "https://apis.google.com/js/plusone.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(po, s); })();</script> <!-- Google --> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-xxxxxxxx-1']); _gaq.push(['_setSiteSpeedSampleRate', 10]); _gaq.push(['_trackPageview']); (function init() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga,s); })(); window.onload = init; </script> </html>

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• October 2013 Fusion Middleware (FMW) Proactive Patches released

  - by Irina

  We are glad to announce that the following Fusion Middleware (FMW) Proactive  patches were released on October 15, 2013.Bundle PatchesBundle patches are collections of controlled, well tested critical bug fixes for a specific product  which may include security contents and occasionally minor enhancements. These are cumulative in nature meaning the latest bundle patch in a particular series includes the contents of the previous bundle patches released.  A suite bundle patch is an aggregation of multiple product  bundle patches that are part of a product suite. Oracle Identity Management Suite Bundle Patch 11.1.1.5.5 consisting of Oracle Identity Manager (OIM) 11.1.1.5.9 bundle patch Oracle Access Manager (OAM) 11.1.1.5.6 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.1.5.2 bundle patch. Oracle Entitlement Server (OES) 11.1.1.5.4 bundle patch. Oracle Identity Management Suite Bundle Patch 11.1.2.0.4 consisting of Oracle Access Manager (OAM) 11.1.2.0.4 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.2.0.2 bundle patch. Oracle Entitlement Server (OES) 11.1.2.0.2 bundle patch. Oracle Identity Analytics (OIA ) 11.1.1.5.6  bundle patch. Oracle GlassFish Server (OGFS) 2.1.1.22, 3.0.1.8 and 3.1.2.7 bundle patches. Oracle iPlanet Web Server (OiWS) 7.0.18 bundle patch Oracle SOA Suite (SOA) 11.1.1.7.1 bundle patch Oracle WebCenter Portal (WCP) 11.1.1.8.1 bundle patch Sun Role Manager (SRM) 4.1.7 and 5.0.3.2 bundle patches. Patch Set Updates (PSU)Patch Set Updates (PSU)  are collections of well controlled, well tested critical bug fixes for a specific product  that have been proven in customer environments. PSUs  may include security contents but no  enhancements are included. These are cumulative in nature meaning the latest PSU  in a particular series includes the contents of the previous PSUs  released. Oracle Exalogic 2.0.3.0.4 Physical Linux x86-64 and 2.0.4.0.4 Physical Solaris x86-64 PSUs. Oracle WebLogic Server 10.3.6.0.6 and 12.1.1.0.6 PSUs. Critical Patch Update (CPU)The Critical Patch Update program is Oracle's quarterly release of security fixes.The following additional patches were released as part of Oracle's Critical Patch Update program: Oracle JDeveloper 11.1.2.3.0, 11.1.2.4.0 and 12.1.2.0.0 Oracle Outside In Technology 8.4.0 and  8.4.1 Oracle Portal 11.1.1.6.0 Oracle Security Service  11.1.1.6.0, 11.1.1.7.0 and 12.1.2.0.0 Oracle WebCache 11.1.1.6.0 and 11.1.1.7.0 Oracle WebCenter Content 10.1.3.5.1, 11.1.1.6.0, 11.1.1.7.0 and 11.1.1.8.0 Oracle WebServices 10.1.3.5.0 and 11.1.1.6.0 For more information: Master Notes on Fusion Middleware Proactive Patching PSU and CPU October 2013  Availability Document Critical Patch Update Advisory -  October 2013

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• Does your analytic solution tell you what questions to ask?

  - by Manan Goel

  Analytic solutions exist to answer business questions. Conventional wisdom holds that if you can answer business questions quickly and accurately, you can take better business decisions and therefore achieve better business results and outperform the competition. Most business questions are well understood (read structured) so they are relatively easy to ask and answer. Questions like what were the revenues, cost of goods sold, margins, which regions and products outperformed/underperformed are relatively well understood and as a result most analytics solutions are well equipped to answer such questions. Things get really interesting when you are looking for answers but you don’t know what questions to ask in the first place? That’s like an explorer looking to make new discoveries by exploration. An example of this scenario is the Center of Disease Control (CDC) in United States trying to find the vaccine for the latest strand of the swine flu virus. The researchers at CDC may try hundreds of options before finally discovering the vaccine. The exploration process is inherently messy and complex. The process is fraught with false starts, one question or a hunch leading to another and the final result may look entirely different from what was envisioned in the beginning. Speed and flexibility is the key; speed so the hundreds of possible options can be explored quickly and flexibility because almost everything about the problem, solutions and the process is unknown.  Come to think of it, most organizations operate in an increasingly unknown or uncertain environment. Business Leaders have to take decisions based on a largely unknown view of the future. And since the value proposition of analytic solutions is to help the business leaders take better business decisions, for best results, consider adding information exploration and discovery capabilities to your analytic solution. Such exploratory analysis capabilities will help the business leaders perform even better by empowering them to refine their hunches, ask better questions and take better decisions. That’s your analytic system not only answering the questions but also suggesting what questions to ask in the first place. Today, most leading analytic software vendors offer exploratory analysis products as part of their analytic solutions offerings. So, what characteristics should be top of mind while evaluating the various solutions? The answer is quite simply the same characteristics that are essential for exploration and analysis – speed & flexibility. Speed is required because the system inherently has to be agile to handle hundreds of different scenarios with large volumes of data across large user populations. Exploration happens at the speed of thought so make sure that you system is capable of operating at speed of thought. Flexibility is required because the exploration process from start to finish is full of unknowns; unknown questions, answers and hunches. So, make sure that the system is capable of managing and exploring all relevant data – structured or unstructured like databases, enterprise applications, tweets, social media updates, documents, texts, emails etc. and provides flexible Google like user interface to quickly explore all relevant data. Getting Started You can help business leaders become “Decision Masters” by augmenting your analytic solution with information discovery capabilities. For best results make sure that the solution you choose is enterprise class and allows advanced, yet intuitive, exploration and analysis of complex and varied data including structured, semi-structured and unstructured data.  You can learn more about Oracle’s exploratory analysis solutions by clicking here.

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• ArchBeat Link-o-Rama for 2012-06-29

  - by Bob Rhubart

  Backward-compatible vs. forward-compatible: a tale of two clouds | William Vambenepe "There is the Cloud that provides value by requiring as few changes as possible. And there is the Cloud that provides value by raising the abstraction and operation level," says William Vambenepe. "The backward-compatible Cloud versus the forward-compatible Cloud." Vambenepe was a panelist on the recent ArchBeat podcast Public, Private, and Hybrid Clouds. Andrejus Baranovskis's Blog: ADF 11g PS5 Application with Customized BPM Worklist Task Flow (MDS Seeded Customization) Oracle ACE Director Andrejus Baranovskis investigates "how you can customize a standard BPM Task Flow through MDS Seeded customization." Oracle OpenWorld 2012 Music Festival If, after a day spent in sessions at Oracle Openworld, you want nothing more than to head back to your hotel for a quiet evening spent responding to email, please ignore the rest of this message. Because every night from Sept 30 to Oct 4 the streets of San Francisco will pulsate with music from a vast array of bands representing more musical styles than a single human brain an comprehend. It's the first ever Oracle Music Festival, baby, 7:00pm to 1:00am every night. Are those emails that important...? Resource Kit: Oracle Exadata - includes demos, videos, product datasheets, and technical white papers. This free resource kit includes several customer case study videos, two 3D product demos, several product datasheets, and three technical architecture white papers. Registration is required for the who don't already have a free Oracle.com membership account. Some execs contemplate making 'Bring Your Own Device' mandatory | ZDNet "Companies and agencies are recognizing that individual employees are doing a better job of handling and managing their devices than their harried and overworked IT departments – who need to focus on bigger priorities, such as analytics and cloud," says ZDNet SOA blogger Joe McKendrick. Podcast Show Notes: Public, Private, and Hybrid Clouds All three parts of this discussion are now available. Featuring a panel of leading Oracle cloud computing experts, including Dr. James Baty, Mark T. Nelson, Ajay Srivastava, and William Vambenepe, the discussion covers an overview of the various flavors of cloud computing, the importance of standards, Why cloud computing is a paradigm shift—and why it isn't, and advice on what architects need to know to take advantage of the cloud. And for those who prefer reading to listening, a complete transcript is also available. Amazon AMIs and Oracle VM templates (Cloud Migrations) Cloud migration expert Tom Laszewski shares an objective comparison of these two resources. IOUC : Blogs : Read the latest news on the global user group community - June 2012! The June 2012 edition of "Are You a Member Yet?"—the quarterly newsletter about Oracle user group communities around the world. Webcast: Introducing Identity Management 11g R2 - July 19 Date: Thursday, July 19, 2012 Time: 10am PT / 1pm ET Please join Oracle and customer executives for the launch of Oracle Identity Management 11g R2, the breakthrough technology that dramatically expands the reach of identity management to cloud and mobile environments. Thought for the Day "The most important single aspect of software development is to be clear about what you are trying to build." — Bjarne Stroustrup Source: SoftwareQuotes.com

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• Big Data – Interacting with Hadoop – What is Sqoop? – What is Zookeeper? – Day 17 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Pig and Pig Latin in Big Data Story. In this article we will understand what is Sqoop and Zookeeper in Big Data Story. There are two most important components one should learn when learning about interacting with Hadoop – Sqoop and Zookper. What is Sqoop? Most of the business stores their data in RDBMS as well as other data warehouse solutions. They need a way to move data to the Hadoop system to do various processing and return it back to RDBMS from Hadoop system. The data movement can happen in real time or at various intervals in bulk. We need a tool which can help us move this data from SQL to Hadoop and from Hadoop to SQL. Sqoop (SQL to Hadoop) is such a tool which extract data from non-Hadoop data sources and transform them into the format which Hadoop can use it and later it loads them into HDFS. Essentially it is ETL tool where it Extracts, Transform and Load from SQL to Hadoop. The best part is that it also does extract data from Hadoop and loads them to Non-SQL (or RDBMS) data stores. Essentially, Sqoop is a command line tool which does SQL to Hadoop and Hadoop to SQL. It is a command line interpreter. It creates MapReduce job behinds the scene to import data from an external database to HDFS. It is very effective and easy to learn tool for nonprogrammers. What is Zookeeper? ZooKeeper is a centralized service for maintaining configuration information, naming, providing distributed synchronization, and providing group services. In other words Zookeeper is a replicated synchronization service with eventual consistency. In simpler words – in Hadoop cluster there are many different nodes and one node is master. Let us assume that master node fails due to any reason. In this case, the role of the master node has to be transferred to a different node. The main role of the master node is managing the writers as that task requires persistence in order of writing. In this kind of scenario Zookeeper will assign new master node and make sure that Hadoop cluster performs without any glitch. Zookeeper is the Hadoop’s method of coordinating all the elements of these distributed systems. Here are few of the tasks which Zookeepr is responsible for. Zookeeper manages the entire workflow of starting and stopping various nodes in the Hadoop’s cluster. In Hadoop cluster when any processes need certain configuration to complete the task. Zookeeper makes sure that certain node gets necessary configuration consistently. In case of the master node fails, Zookeepr can assign new master node and make sure cluster works as expected. There many other tasks Zookeeper performance when it is about Hadoop cluster and communication. Basically without the help of Zookeeper it is not possible to design any new fault tolerant distributed application. Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Big Data Analytics. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Running a WebLogic Portal (WLP) 10.3.4 Domain as a Windows Service

  - by user647124

  To start a WLP server as a Windows service it is simplest to make your own script based on the provided standard script located at WL_HOME\server\bin\installSvc.cmd. The standard script works fine for a plain WLS domain, but lacks some classpath and options necessary for WLP.Start by making a copy of the installSvc.cmd script and naming it something specific to your domain.Next, just under SETLOCAL you will find where WL_HOME is defined. Here you will add the definitions you would normally add in a script that later calls installSvc.cmd (as per the standard documentation). set DOMAIN_NAME=gnma_test_domainset USERDOMAIN_HOME=D:\my_test_domainset SERVER_NAME=AdminServerset WLS_USER=weblogicset WLS_PW=gnmaAdmin01set PRODUCTION_MODE=trueset MEM_ARGS=-Xms512m –Xmx512mset MW_HOME=C:\Oracle\Middleware Note: I had heard of people using this approach who had issues with the length of the command line. This may be due to their use of the default domain path. In the example above, I use a shorter path.At this point, edit the DOMAIN_HOME\bin\startWebLogic.cmd and set it to echo both the classpath and the options. Then start the domain and capture the output of those echoes, then shut the domain back down. Now REM out the existing CLASSPATH definition, then use the outputs you captured earlier to set the CLASSPATH and JAVA_OPTIONS like this: REM set CLASSPATH=%WEBLOGIC_CLASSPATH%;%CLASSPATH%; C:\Oracle\Middleware\wlportal_10.3\portal\lib\security\wsrp-security-providers.jarset CLASSPATH=%MW_HOME%\patch_wls1034\profiles\default\sys_manifest_classpath\weblogic_patch.jar;%MW_HOME%\patch_wlp1034\profiles\default\sys_manifest_classpath\weblogic_patch.jar;%MW_HOME%\patch_oepe1111\profiles\default\sys_manifest_classpath\weblogic_patch.jar;%MW_HOME%\patch_ocm1033\profiles\default\sys_manifest_classpath\weblogic_patch.jar;%MW_HOME%\JROCKI~1.1-3\lib\tools.jar;%WL_HOME%\server\lib\weblogic_sp.jar;%WL_HOME%\server\lib\weblogic.jar;%MW_HOME%\modules\features\weblogic.server.modules_10.3.4.0.jar;%WL_HOME%\server\lib\webservices.jar;%MW_HOME%\modules\ORGAPA~1.1/lib/ant-all.jar;%MW_HOME%\modules\NETSFA~1.0_1/lib/ant-contrib.jar;%WL_HOME%\common\derby\lib\derbyclient.jar;%WL_HOME%\server\lib\xqrl.jar;%WL_HOME%\server\lib\xquery.jar;%WL_HOME%\server\lib\binxml.jarset JAVA_OPTIONS= -Xverify:none -ea -da:com.bea... -da:javelin... -da:weblogic... -ea:com.bea.wli... -ea:com.bea.broker... -ea:com.bea.sbconsole... -Dplatform.home=%WL_HOME% -Dwls.home=%WL_HOME%\server -Dweblogic.home=%WL_HOME%\server -Dweblogic.wsee.bind.suppressDeployErrorMessage=true -Dweblogic.wsee.skip.async.response=true -Dweblogic.management.discover=true -Dwlw.iterativeDev=true -Dwlw.testConsole=true -Dwlw.logErrorsToConsole=true -Dweblogic.ext.dirs=%MW_HOME%\patch_wls1034\profiles\default\sysext_manifest_classpath;%MW_HOME%\patch_wlp1034\profiles\default\sysext_manifest_classpath;%MW_HOME%\patch_oepe1111\profiles\default\sysext_manifest_classpath;%MW_HOME%\patch_ocm1033\profiles\default\sysext_manifest_classpath;%MW_HOME%\wlportal_10.3\p13n\lib\system;%MW_HOME%\wlportal_10.3\light-portal\lib\system;%MW_HOME%\wlportal_10.3\portal\lib\system;%MW_HOME%\wlportal_10.3\info-mgmt\lib\system;%MW_HOME%\wlportal_10.3\analytics\lib\system;%MW_HOME%\wlportal_10.3\apps\lib\system;%MW_HOME%\wlportal_10.3\info-mgmt\deprecated\lib\system;%MW_HOME%\wlportal_10.3\content-mgmt\lib\system -Dweblogic.alternateTypesDirectory=%MW_HOME%\wlportal_10.3\portal\lib\securityAnd that's it. Looks really simple, but it took me quite some time to gather all the necessary pieces in order to make it work. Hopefully you find this before you went through half as much research.The example here uses a domain with only the Admin server and no managed servers. For a variety of reasons I only want the Admin server to be run as a service. The standard documentation along with the example above should allow you to expand this to include managed servers should you feel the need.

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• October in Review

  - by Richard Bingham

  With OpenWorld over October was time to get back to serious work for everyone, including the Fusion Applications Developer Relations team. Don't forget the OpenWorld content is still available, including presentation downloads, for a limited period of time so be sure to grab anything you found useful or take another scan for anything you might have missed. Of all the announcements, the continued evolution of the Oracle Cloud services for extending and integrating with Fusion Applications is increasing in popularity, and certainly the Cloud Marketplace is something we're becoming involved in. More details to follow. Fusion Concepts Last week Vik from our team started the new "Fusion Concepts" series of articles, providing those new to Fusion Applications an explanation of the architectural basics, with the aim to reduce the learning curve and lay the platform for more efficient and effective development. The series begun with an insightful first post on the different schemas that exist in the Fusion Applications database. Look out for upcoming posts on multi-lingual entities, profile options, look-ups and more. New Learning Resources Our YouTube channel continued to expand with more 'how to' videos on using page composer, extending the Simplified UI (aka FUSE), and integrating BI reports and analytics. Also the Oracle Learning Library is now well established as a central resource for knowledge, now with thousands of tutorials, videos, and documents. Of particular note are the great new extensibility-related videos added by the CRM Product Management team, including more on the ever-expanding capabilities of Application Composer. To see some examples of these search using keyword 'customization' or the product 'Sales Cloud'. Finally on learning resources, as Oliver mentioned the Oracle Press book on Fusion Application Customization and Extensibility is now available for pre-order on Amazon (due out 1st Jan). Out And About October also saw us attend the annual Apps Conference held by the UK Oracle User Group in London. Interestingly there was an Applications Transformation stream of sessions and content that included Fusion Applications with all the latest in the Oracle Applications evolution, as always focused around the three tenets of social, mobile, and cloud. Read more in Richard's post-event write up. Other teams around Oracle have also been busy. Angelo from the Platform Technical Services group has done quite a bit of work using web services with Fusion SaaS and has published many interesting findings on his blog. It's definitely recommended reading if you are working on any related integration projects. The middleware-for-applications group has built a new tool called "AppAdvantage" offering an online assessment of your use of Fusion Middleware technologies with Oracle Applications. As the popularity of integrating cloud applications with on-premises systems continued to grow, leveraging existing middleware technologies (and licenses) to support the integration solution is likely to be of paramount importance. Similarly the "Build Enterprise Application Extensions with Ease" section of the related webpage has AppsUX director Killan Evers speaking about customization using the composer tools. Both are useful resources for those just getting started with a move to Fusion Applications. The Oracle A-Team, specialists in middleware technical architecture, always publish superb content via their 'chronicles' site, now with a substantial amount specifically related to Fusion Applications. Click on the Fusion Applications menu on the top right of their homepage to see more. Last month of particular note was an article on customizing the timeout pop-up message that shows to inactive users, providing design-time insight and easy-to-follow steps. Finally if you're looking at using Oracle Middleware and Cloud to tailor and extend your applications then you may also be interested in this new blog post on the roadmap for Oracle SOA and the latest on-demand Cloud Development webcast.

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• ArchBeat Link-o-Rama Top 10 for October 21-27, 2012

  - by Bob Rhubart

  The Top 10 most popular items shared on the OTN ArchBeat Facebook Page for the week of October 21-27, 2012. OTN Architect Day: Los Angeles This is your brain on IT architecture. Stuff your cranium with architecture by attending Oracle Technology Network Architect Day in Los Angeles, October 25, 2012, at the Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048. Technical sessions, panel Q&A, and peer roundtables—plus a free lunch. [NOTE: The event was last week, of course. Big thanks to the session presenters and especially to those Angelinos who came out for the event.] WebLogic Server 11gR1 Interactive Quick Reference"The WebLogic Server 11gR1 Administration interactive quick reference," explains Juergen Kress, "is a multimedia tool for various terms and concepts used in WebLogic Server architecture. This tool is available for administrators for online or offline use. This is built as a multimedia web page which provides descriptions of WebLogic Server Architectural components, and references to relevant documentation. This tool offers valuable reference information for any complex concept or product in an intuitive and useful manner." Podcast: Are You Future Proof? The latest OTN ArchBeat Podcast series features Oracle ACE Directors Ron Batra, Basheer Khan, and Ronald van Luttikhuizen, three practicing architects in an open discussion about how changes in enterprise IT are raising the bar for success for software architects and developers. Play Oracle Vanquisher Here's a little respite from whatever it is you normally spend your time on. Oracle Vanquisher is an online diversion that makes a game of data center optimization. According to the description: "Armed with a cool Oracle vacuum pack suit and a strategic IT roadmap, you will thwart threats and optimize your data center to increase your company’s stock price and boost your company’s position." Mainly you avoid electric shock and killer birds. The current high score belongs to someone identified as 'TEN." My score? Never mind. Advanced Oracle SOA Suite OOW 2012 PresentationsThe Oracle SOA Product Management team has compiled a complete list of all twelve of their Oracle SOA Suite presentations from Oracle OpenWorld 2012, with links to the slide decks. OAM and OIM 11g Academies Looking for technical how-to content covering Oracle Access Manager and Oracle Identity Manager? The people behind the Oracle Middleware Security blog have indexed relevant blog posts into what they call "Academies." "These indexes contain the articles we’ve written that we believe provide long lasting guidance on OAM and OIM. Posts covered in these series include articles on key aspects of OAM and OIM 11g, best practice architectural guidance, integrations, and customizations." Oracle’s Analytics, Engineered Systems, and Big Data Strategy | Mark Rittman Part 1 of 3 in Oracle ACE Director Mark Rittman's series on Oracle Exalytics, Oracle R Enterprise and Endeca. Oracle ACE Directors Nordic Tour 2012 : Venues and BI Presentations | Mark RittmanOracle ACE Director Mark Rittman shares information on the Oracle ACE Director Tour, as the community leaders make their way through the land of the midnight sun, with events in Copenhagen, Stockholm, Oslo and Helsinki. Following the Thread in OSB | Antony Reynolds Antony Reynolds recently led an Oracle Service Bus POC in which his team needed to get high throughput from an OSB pipeline. "Imagine our surprise when, on stressing the system, we saw it lock up, with large numbers of blocked threads." He shares the details of the problem and the solution in this extensive technical post. OW12: Oracle Business Process Management/Oracle ADF Integration Best Practices | Andrejus Baranovskis The Oracle OpenWorld presentations keep coming! Oracle ACE Director Andrejus Baranovskis shares the slides from "Oracle Business Process Management/Oracle ADF Integration Best Practices," co-presented with Danilo Schmiedel from Opitz Consulting. Thought for the Day "Not everything that can be counted counts, and not everything that counts can be counted." — Albert Einstein (March 14, 1879 – April 18, 1955) Source: Quotes For Software Engineers

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• October 2013 FMW Proactive Patches Released

  - by mustafakaya

  The following Fusion Middleware (FMW) Proactive  patches were released on October 15, 2013. Bundle Patches : Bundle patches are collections of controlled, well tested critical bug fixes for a specific product  which may include security contents and occasionally minor enhancements. These are cumulative in nature meaning the latest bundle patch in a particular series includes the contents of the previous bundle patches released.  A suite bundle patch is an aggregation of multiple product  bundle patches that are part of a product suite. Oracle Identity Management Suite Bundle Patch 11.1.1.5.5 consisting of Oracle Identity Manager (OIM) 11.1.1.5.9 bundle patch Oracle Access Manager (OAM) 11.1.1.5.6 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.1.5.2 bundle patch. Oracle Entitlement Server (OES) 11.1.1.5.4 bundle patch. Oracle Identity Management Suite Bundle Patch 11.1.2.0.4 consisting of Oracle Access Manager (OAM) 11.1.2.0.4 bundle patch. Oracle Adaptive Access Manager (OAAM) 11.1.2.0.2 bundle patch. Oracle Entitlement Server (OES) 11.1.2.0.2 bundle patch. Oracle Identity Analytics (OIA ) 11.1.1.5.6  bundle patch. Oracle GlassFish Server (OGFS) 2.1.1.22, 3.0.1.8 and 3.1.2.7 bundle patches. Oracle iPlanet Web Server (OiWS) 7.0.18 bundle patch Oracle SOA Suite (SOA) 11.1.1.7.1 bundle patch Oracle WebCenter Portal (WCP) 11.1.1.8.1 bundle patch Sun Role Manager (SRM) 4.1.7 and 5.0.3.2 bundle patches. Patch Set Updates (PSU) Patch Set Updates (PSU)  are collections of well controlled, well tested critical bug fixes for a specific product  that have been proven in customer environments. PSUs  may include security contents but no  enhancements are included. These are cumulative in nature meaning the latest PSU  in a particular series includes the contents of the previous PSUs  released.  Oracle Exalogic 2.0.3.0.4 Physical Linux x86-64 and 2.0.4.0.4 Physical Solaris x86-64 PSUs. Oracle WebLogic Server 10.3.6.0.6 and 12.1.1.0.6 PSUs. Critical Patch Update (CPU) : The Critical Patch Update program is Oracle's quarterly release of security fixes. The following additional patches were released as part of Oracle's Critical Patch Update program: Oracle JDeveloper 11.1.2.3.0, 11.1.2.4.0 and 12.1.2.0.0 Oracle Outside In Technology 8.4.0 and  8.4.1 Oracle Portal 11.1.1.6.0 Oracle Security Service  11.1.1.6.0, 11.1.1.7.0 and 12.1.2.0.0 Oracle WebCache 11.1.1.6.0 and 11.1.1.7.0 Oracle WebCenter Content 10.1.3.5.1, 11.1.1.6.0, 11.1.1.7.0 and 11.1.1.8.0 Oracle WebServices 10.1.3.5.0 and 11.1.1.6.0 For more information; Master Notes on Fusion Middleware Proactive Patching. PSU and CPU October 2013  Availability Document Critical Patch Update Advisory -  October 2013 

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• Delivering SOA Governance with EAMS and Oracle Enterprise Repository by Link Consulting Team

  - by JuergenKress

  In the last 12 years Link Consulting has been making its presence in specific areas such as Governance and Architecture, both in terms of practices and methodologies, products, know-how and technological expertise. The Enterprise Architecture Management System - Oracle Enterprise Edition (EAMS - OER Edition) is the result of this experience and combines the architecture management solution with OER in order to deliver a product specialized for SOA Governance that gathers the better of two worlds in solution that enables SOA Governance projects, initiatives and programs. Enterprise Architecture Management System Enterprise Architecture Management System (EAMS), is an automation based solution that enables the efficient management of Enterprise Architectures. The solution uses configured enterprise repositories and takes advantages of its features to provide automation capabilities to the users. EAMS provides capabilities to create/customize/analyze repository data, architectural blueprints, reports and analytic charts. Oracle Enterprise Repository Oracle Enterprise Repository (OER) is one of the major and central elements of the Oracle SOA Governance solution. Oracle Enterprise Repository provides the tools to manage and govern the metadata for any type of software asset, from business processes and services to patterns, frameworks, applications, components, and models. OER maps the relationships and inter-dependencies that connect those assets to improve impact analysis, promote and optimize their reuse, and measure their impact on the bottom line. It provides the visibility, feedback, controls, and analytics to keep your SOA on track to deliver business value. The intense focus on automation helps to overcome barriers to SOA adoption and streamline governance throughout the lifecycle. Core capabilities of the OER include: Asset Management Asset Lifecycle Management Usage Tracking Service Discovery Version Management Dependency Analysis Portfolio Management EAMS - OER Edition The solution takes the advantages and features from both products and combines them in a symbiotic tool that enhances the quality of SOA Governance Initiatives and Programs. EAMS is able to produce a vast number of outputs by combining its analytical engine, SOA-specific configurations and the assets in OER and other related tools, catalogs and repositories. The configurations encompass not only the extendable parametrization of the metadata but also fully configurable blueprints, PowerPoint reports, charts and queries. The SOA blueprints The solution comes with a set of predefined architectural representations that help the organization better perceive their SOA landscape. More blueprints can be easily created in order to accommodate the organizations needs in terms of detail, audience and metadata. Charts & Dashboards The solution encompasses a set of predefined charts and dashboards that promote a more agile way to control and explore the assets. Time Based Visualization All representations are time bound, and with EAMS - OER you can truly govern SOA with a complete view of the Past, Present and Future; The solution delivers Gap Analysis, a project oriented approach while taking into consideration the As-Was, As-Is an To-Be. Time based visualization differentiating factors: Extensive automation and maintenance of architectural representations Organization wide solution. Easy access and navigation to and between all architectural artifacts and representations. Flexible meta-model, customization and extensibility capabilities. Lifecycle management and enforcement of the time dimension over all the repository content. Profile based customization. Comprehensive visibility Architectural alignment Friendly and striking user interfaces For more information on EAMS visit us here. For more information on SOA visit us here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Link Consulting,OER,OSR,SOA Governance,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• ArchBeat Link-o-Rama Top 10 for October 7-13, 2012

  - by Bob Rhubart

  The Top 10 items shared via the OTN ArchBeat Facebook page for the week of October 7-13, 2012. OOW12: Oracle Business Process Management/Oracle ADF Integration Best Practices | Andrejus Baranovskis The Oracle OpenWorld presentations keep coming! Oracle ACE Director Andrejus Baranovskis shares the slides from "Oracle Business Process Management/Oracle ADF Integration Best Practices," co-presented with Danilo Schmiedel from Opitz Consulting. Oracle's Analytics, Engineered Systems, and Big Data Strategy | Mark Rittman Part 1 of 3 in Oracle ACE Director Mark Rittman's series on Oracle Exalytics, Oracle R Enterprise and Endeca. Adaptive ADF/WebCenter template for the iPad | Maiko Rocha Oracle Fusion Middleware A-Team member Maiko Rocha responds to a a customer request for information about how to create an adaptive iPad template for their WebCenter Portal application, "a specific template to streamline their workflow on the iPad." Following the Thread in OSB | Antony Reynolds Antony Reynolds recently led an Oracle Service Bus POC in which his team needed to get high throughput from an OSB pipeline. "Imagine our surprise when, on stressing the system, we saw it lock up, with large numbers of blocked threads." He shares the details of the problem and the solution in this extensive technical post. WebCenter Sites Gadget Development Concepts Quickstart | John Brunswick What are Gadgets? "At their most basic level they can be thought of as lightweight portlets that run largely on the client side of an architecture," says John Brunswick. "Gadgets provide a cross-platform container to run reusable UI modules that generally expose dynamic information to an end user, allowing for some level of end user customization." Oracle Fusion Middleware Security: OAM and OIM 11g Academies Looking for technical how-to content covering Oracle Access Manager and Oracle Identity Manager? The people behind the Oracle Middleware Security blog have indexed relevant blog posts into what they call Academies. "These indexes contain the articles we've written that we believe provide long lasting guidance on OAM and OIM. Posts covered in these series include articles on key aspects of OAM and OIM 11g, best practice architectural guidance, integrations, and customizations." Fusion Applications Technical Tips | Naveen Nahata "Setting memory parameters for Admin and Managed servers of various domains in Fusion Applications can be, let us say, a little daunting," says Oracle Fusion Middleware A-Team member Naveen Nahata. "While all this may look complicated and intimidating, it is actually relatively simple once you understand how it all works." Updated Agenda for OTN Architect Day Los Angeles (Oct 25) In less than two weeks Oracle Architect Day rolls into Los Angeles, with a full slate of sessions devoted to cloud computing, engineered systems, and SOA. Follow the link for the updated event agenda. ORCLville: OOW 2012 - A Not So Brief Recap Oracle ACE Director Floyd Teter, an Applications & Apps Technology specialists, shares his personal, frank, and and extensive recap or Oracle OpenWorld 2012. SOA Suite create partition in Enterprise Manager | Peter Paul van de Beek "In Oracle SOA Suite 10g, or more specific BPEL 10g, one could group functionality in domains," says Peter Paul van de Beek. "This feature has been away in the early versions of SOA Suite 11g. They have returned in more recent version and can be used for all SCA composites (instead of BPEL only). Nowadays these 10g domains are called partitions." Thought for the Day "I strive for an architecture from which nothing can be taken away." — Helmut Jahn Source: BrainyQuote.com

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• Customers Discuss: Real-World Operational Reporting with Oracle GoldenGate

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} As businesses leverage business intelligence and analytics for day-to-day decision making, operational reporting solutions become more and more common. While some companies can use their production OLTP system for running operational reports, for many it is too much overhead and performance impact for transaction processing systems.  Oracle GoldenGate’s real-time data integration capabilities enable companies to create a real-time replica of their OLTP systems, dedicated for operational reporting. This instance can be optimized for the reports needed as well such as containing only the tables needed from the source. Oracle GoldenGate has certified solutions for many Oracle applications such as EBusiness Suite, Peoplesoft, JD Edwards, to offload operational reporting to another reporting server that has real-time data feeding from the production system. At Oracle OpenWorld we will be hearing from a panel of Oracle GoldenGate customers how they deployed GoldenGate for operational reporting. Comcast, Turk Telekom, and Raymond James will be sharing their experiences and the benefits achieved when implementing GoldenGate’s solution. If you have performance degradation in your production systems due to reporting or ad-hoc queries, and you will be at OpenWorld, don’t miss this informative session: Real-World Operational Reporting with Oracle GoldenGate: Customer Panel-- Tuesday Oct 2nd 11:45am Mascone West 3005. For other data integration sessions at OpenWorld, please check our Focus-On document.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} If you cannot attend OpenWorld, please check out related white paper “Using Oracle GoldenGate to Achieve Operational Reporting for Oracle Applications” to learn more.

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• Advanced Record-Level Business Intelligence with Inner Queries

  - by gt0084e1

  While business intelligence is generally applied at an aggregate level to large data sets, it's often useful to provide a more streamlined insight into an individual records or to be able to sort and rank them. For instance, a salesperson looking at a specific customer could benefit from basic stats on that account. A marketer trying to define an ideal customer could pull the top entries and look for insights or patterns. Inner queries let you do sophisticated analysis without the overhead of traditional BI or OLAP technologies like Analysis Services. Example - Order History Constancy Let's assume that management has realized that the best thing for our business is to have customers ordering every month. We'll need to identify and rank customers based on how consistently they buy and when their last purchase was so sales & marketing can respond accordingly. Our current application may not be able to provide this and adding an OLAP server like SSAS may be overkill for our needs. Luckily, SQL Server provides the ability to do relatively sophisticated analytics via inner queries. Here's the kind of output we'd like to see. Creating the Queries Before you create a view, you need to create the SQL query that does the calculations. Here we are calculating the total number of orders as well as the number of months since the last order. These fields might be very useful to sort by but may not be available in the app. This approach provides a very streamlined and high performance method of delivering actionable information without radically changing the application. It's also works very well with self-service reporting tools like Izenda. SELECT CustomerID,CompanyName, ( SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID ) As Orders, DATEDIFF(mm, ( SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) ,getdate() ) AS MonthsSinceLastOrder FROM Customers Creating Views To turn this or any query into a view, just put CREATE VIEW AS before it. If you want to change it use the statement ALTER VIEW AS. Creating Computed Columns If you'd prefer not to create a view, inner queries can also be applied by using computed columns. Place you SQL in the (Formula) field of the Computed Column Specification or check out this article here. Advanced Scoring and Ranking One of the best uses for this approach is to score leads based on multiple fields. For instance, you may be in a business where customers that don't order every month require more persistent follow up. You could devise a simple formula that shows the continuity of an account. If they ordered every month since their first order, they would be at 100 indicating that they have been ordering 100% of the time. Here's the query that would calculate that. It uses a few SQL tricks to make this happen. We are extracting the count of unique months and then dividing by the months since initial order. This query will give you the following information which can be used to help sales and marketing now where to focus. You could sort by this percentage to know where to start calling or to find patterns describing your best customers. Number of orders First Order Date Last Order Date Percentage of months order was placed since last order. SELECT CustomerID, (SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) As Orders, (SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS LastOrder, (SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS FirstOrder, DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) AS MonthsSinceFirstOrder, 100*(SELECT COUNT(DISTINCT 100*DATEPART(yy,OrderDate) + DATEPART(mm,OrderDate)) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) / DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) As OrderPercent FROM Customers

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