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  • How to make a Stored Procedure that takes in XML and uses that xml as an Update + call this stored p

    - by chobo2
    Hi I am using ms sql server 2005 and I want to do a mass update. I am thinking that I might be able to do it with sending an xml document to a stored procedure. So I seen many examples on how to do it for insert CREATE PROCEDURE [dbo].[spTEST_InsertXMLTEST_TEST](@UpdatedProdData XML) AS INSERT INTO dbo.UserTable(CreateDate) SELECT @UpdatedProdData.value('(/ArrayOfUserTable/UserTable/CreateDate)[1]', 'DATETIME') But I am not sure how it would look like for an update. I am also unsure how do I pass in the xml through ado.net? Do I pass it as a string through a parameter or what? I know sqlDataApater has a batch update method but I am using linq to sql. So I rather keep using it. So if this works I would be able to grab all records with linq to sql and have them as objects. Then manipulate the objects and use xml seralization. Finally I could just use ado.net simple to send the xml to the server. This might be slower then the sqlDataAdapter but I am willing to take that hit if I can keep using objects.

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  • Revamping an old and unstable office IT-solution using Windows Server and OpenVPN

    - by cmbrnt
    I've been given the cumbersome task to totally redo the IT-infrastructure for a customer's office. They are currently running Windows XP all over, with one computer acting as a file server with no control over which users have access to which files, and so on. To top it off, this file server also functions as a workstation, which means it gets rebooted every time the user notices some sluggish behavior or experiences problems with flash games. To say the least, this isn't working for them. Now - I've got a very slim budget, but I need to set up a new server, and I wish to run Windows Server 2008 on it. I also need the ability to access the network remotely via VPN. Would it be a good idea to install VMware ESXi 4.1 onto the new server, and then run Windows Server 2008 as well as a separate Debian install for openvpn on it? I don't like the Domain Controller for the future AD to also run a VPN-server, because of stability issues when something goes to hell with either of them. There will be no redundancy though. However, I'm not sure if there is something to gain by installing a VPN solution on the Windows Server itself, when it comes to accessing file shares on the network via VPN. I don't know how to enable users logging in via the VPN to access the remote files, since they will be accessing the network from their own home computers (which is indeed a really bad idea, but this is what I've got to work with). They won't be logged in to the windows Domain, but rather their home workgroups. I need to be able to grant access to files in certain directories based on the logged in AD-user, but every computer won't necessarily be configured to log into the domain. I'm not sure how to explain this in a good way, but I'd be happy to clarify if somethings not clear. Any help would be great, because I've got a feeling that I can't do this without introducing a bunch of costly new rules when it comes to their IT-solution. I'd rather leave that untouched and go on my merry way to the next assignment.

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  • Revamping an old and unstable IT-solution for a customer?

    - by cmbrnt
    I've been given the cumbersome task to totally redo the IT-infrastructure for a customer's office. They are currently running Windows XP all over, with one computer acting as a file server with no control over which users have access to which files, and so on. To top it off, this file server also functions as a workstation, which means it gets rebooted every time the user notices some sluggish behavior or experiences problems with flash games. To say the least, this isn't working for them. Now - I've got a very slim budget, but I need to set up a new server, and I wish to run Windows Server 2008 on it. I also need the ability to access the network remotely via VPN. Would it be a good idea to install VMware ESXi 4.1 onto the new server, and then run Windows Server 2008 as well as a separate Debian install for openvpn on it? I don't like the Domain Controller for the future AD to also run a VPN-server, because of stability issues when something goes to hell with either of them. There will be no redundancy though. However, I'm not sure if there is something to gain by installing a VPN solution on the Windows Server itself, when it comes to accessing file shares on the network via VPN. I don't know how to enable users logging in via the VPN to access the remote files, since they will be accessing the network from their own home computers (which is indeed a really bad idea, but this is what I've got to work with). They won't be logged in to the windows Domain, but rather their home workgroups. I need to be able to grant access to files in certain directories based on the logged in AD-user, but every computer won't necessarily be configured to log into the domain. I'm not sure how to explain this in a good way, but I'd be happy to clarify if somethings not clear. Any help would be great, because I've got a feeling that I can't do this without introducing a bunch of costly new rules when it comes to their IT-solution. I'd rather leave that untouched and go on my merry way to the next assignment.

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  • RoR routing problem. Calling custom action, but getting redirected to show action

    - by conorgil
    I am working on a project in ruby on rails and I am having a very difficult time with a basic problem. I am trying to call a custom action in one of my controllers, but the request is somehow getting redirected to the default 'show' action and I cannot figure out why. link in edit.html.erb: <%= link_to 'Mass Text Entry', :action=>"create_or_add_food_item_from_text" %> Error from development.log: ActiveRecord::RecordNotFound (Couldn't find Menu with ID=create_or_add_food_item_from_text): app/controllers/menus_controller.rb:20:in `show' routes.rb file: ActionController::Routing::Routes.draw do |map| map.resources :nutrition_objects map.resources :preference_objects map.resources :institutions map.resources :locations map.resources :menus map.resources :food_items map.resources :napkins map.resources :users map.resource :session, :controller => 'session' map.root :controller=>'pages', :action=>'index' map.about '/about', :controller=>'pages', :action=>'about' map.contact '/contact', :controller=>'pages', :action=>'contact' map.home '/home', :controller=>'pages', :action=>'index' map.user_home '/user/home', :controller=>'rater', :action=>'index' map.user_napkins '/user/napkins', :controller=>'rater', :action=>'view_napkins' map.user_preferences '/user/preferences',:controller=>'rater', :action=>'preferences' map.blog '/blog', :controller=>'pages', :action=>'blog' map.signup '/signup', :controller=>'users', :action=>'new' map.login '/login', :controller=>'session', :action=>'new' map.logout '/logout', :controller=>'session', :action=>'destroy' # Install the default routes as the lowest priority. map.connect ':controller/:action' map.connect ':controller/:action/:id' map.connect ':controller/:action/:id.:format' end Menus_controller.rb: class MenusController < ApplicationController ... def create_or_add_food_item_from_text end ... end create_or_add_food_item_from_text.html.erb simply has a div to show a form with a text box in it. I have the rest of my app working fine, but this is stumping me. Any help is appreciated.

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  • Image is not displaying in email template on 2nd time forward

    - by Don
    Good day Friends, I've a mass mailing program with simple mail templates (HTML and few Images). I've a problem with image display. My clients are not getting images in the mail. Sometimes they get a mail with all the images, But if they forward the same email to someone else, they can’t get the images in forwarded mail. I really don’t know what’s happening with the approach., most of the cases the 2nd time forwarded mail is not showing the images properly. For example, consider I send a mail to client A, Here, Client A will get a mail with Images. Further, If Client A forward the same message to Person B then Person B is not getting Images in the Forwarded email. I’m using the following Approach to Embed an image in the mail template: StringBuilder sb = new StringBuilder(" <some html content> <img src=\"cid:main.png\" alt=\"\" border=\"0\" usemap=\"#Map\"> </html content ends here>"); Attachment imgMain = new Attachment(Server.MapPath("main.png")); imgMain.ContentId = "main.png"; MailMessageObject.Attachments.Add(imgMain); Instead of attachment, I tried bypassing the Image path from server directly. Something like as follows: StringBuilder sb = new StringBuilder(" <some html content> <img src=\"www.mydomain.com/images/main.png\" alt=\"\" border=\"0\" usemap=\"#Map\"> </html content ends here>"); But, result is same, Please help to resolve this problem

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  • How can I import tasks into Project that have already been started?

    - by unknown
    I am writing a feature to import tasks from an online bug tracking / project management tool into Microsoft Project, primarily for resource leveling. Currently I am importing all tasks in as Fixed work, and giving them an assignment to a single resource for 100% of the work. The duration is then dynamically calculated, which at import time is equal to the amount of work. However, I am not a project manager by any means, and am having difficulty on how to get the start dates to calculate correctly. I've never used Project either. I am using Schedule From Start and setting the Project Start Date to the date the contract was signed / work was approved. However, this can be in the past, and I do not want current tasks scheduled from that date. Should it be today then? Another problem I have is with tasks that were already started. I have remaining work set, and I was placing a constraint on them to be started on the day the work was first applied. However, the remaining work for the task would be scheduled from that date, which was sometimes in the past. Using task constraints, a project start date, and whatever other settings available to me that I don't know about, what is the correct way to have the tasks scheduled?

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  • Excel - Variable number of leading zeros in variable length numbers?

    - by daltec
    The format of our member numbers has changed several times over the years, such that 00008, 9538, 746, 0746, 00746, 100125, and various other permutations are valid, unique and need to be retained. Exporting from our database into the custom Excel template needed for a mass update strips the leading zeros, such that 00746 and 0746 are all truncated to 746. Inserting the apostrophe trick, or formatting as text, does not work in our case, since the data seems to be already altered by the time we open it in Excel. Formatting as zip won't work since we have valid numbers less than five digits in length that cannot have zeros added to them. And I am not having any luck with "custom" formatting as that seems to require either adding the same number of leading zeros to a number, or adding enough zeros to every number to make them all the same length. Any clues? I wish there was some way to set Excel to just take what it's given and leave it alone, but that does not seem to be the case! I would appreciate any suggestions or advice. Thank you all very much in advance!

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  • Minimizing server load in case of many XMLHttpRequest calls

    - by user1888975
    I am making a website where users are to like some articles. Whenever the like button is clicked I am sending a XMLHttpRequest to the server to run a file called like_clicked.php along with the get data of article id and user id. This file takes article id and user id and updates the sql database and also adds a node in an xml file related to the user. This is the first time I am doing something for mass usage. I am worried about the server load when too many users call the like_clicked.php file. Please help me, if this method is ok. I am also thinking of an alternative in case the above method fails. I am thinking of making many like_clicked files (namely like_clicked1.php, like_clicked2.php ... ) to minimize load on a single i-node. Is there a method to detect that it is better to call the next like_clicked file. Here we would need to detect how many calls per unit time are coming for the particular file. How do we handle this? Thanks in advance.

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  • How can I add two models in one form, where one model is a has_many :through?

    - by Angela
    How do I model having multiple Addresses for a Company and assign a single Address to a Contact? Contacts belong_to a Company. A Company has_many Contacts. A Company also has_many Addresses. And each Contact has_one Address. I want to be able, whenever I create a New Contact, to access all the addresses in all Contacts that belong to the Company. Here is are my Models: class Company < ActiveRecord::Base attr_accessible :name, :phone, :addresses has_many :contacts has_many :addresses, :through => :contacts end class Contact < ActiveRecord::Base attr_accessible :first_name, :last_name, :title, :phone, :fax, :email, :company, :date_entered, :campaign_id, :company_name, :address belongs_to :company has_one :address accepts_nested_attributes_for :address end class Address < ActiveRecord::Base attr_accessible :street1 has_many :contacts end How do I create the View in the _form for Contacts so that I can 1) Add an Address when creating a Contact; 2) Display the options of the Address. Here is how I am doing step 1, which is just to add a new address for a new contact: <% f.fields_for :addresses do |builder| %> <p> <%= builder.label :street1, "Street 1" %> </br> <%= builder.text_field :street1 %> <p> Right now, what I have doesn't work. The console says I cannot mass-assign addresses when I hit "submit" on this New contact form.

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  • Sys. engineer has decided to dynamically transform all XSLs into DLLs on website build process. DLL

    - by John Sullivan
    Hello, OS: Win XP. Here is my situation. I have a browser based application. It is "wrapped" in a Visual Basic application. Our "Systems Engineer Senior" has decided to spawn DLL files from all of our XSL pages (many of which have duplicate names) upon building a new instance of the website and have the active server pages (ASPX) use the DLL instead. This has created a "known issue" in which ~200 DLL naming conflicts occur and, thus, half of our application is broken. I think a solution to this problem is that, thankfully, we're generating the names of the DLLs and linking them up with our application dynamically. Therefore we can do something kludgy like generate a hash and append it to the end of the DLL file name when we build our website, then always reference the DLL that had some kind of random string / hash appended to its name. Aside from outright renaming the DLLs, is there another way to have multiple DLLs with the same name register for one application? I think the answer is "No, only between different applications using a special technique." Please confirm. Another question I have on my mind is whether this whole idea is a good practice -- converting our XSL pages (which we use in mass -- every time a response from our web app occurs) into DLL functions that call a "function" to do what the XSL page did via an active server page (ASPX), when we were before just sending an XML response to an XSL page via aspx.

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  • Ouch, how to escape this in sed? Cleaning up iframe malware

    - by user1769783
    I'm helping someone clean up a malware infection on a site and I'm having a difficult time correctly matching some strings in sed so I can create a script to mass search and replace / remove it. The strings are: <script>document.write('<style>.vb_style_forum {filter: alpha(opacity=0);opacity: 0.0;width: 200px;height: 150px;}</style><div class="vb_style_forum"><iframe height="150" width="200" src="http://www.iws-leipzig.de/contacts.php"></iframe></div>');</script> <script>document.write('<style>.vb_style_forum {filter: alpha(opacity=0);opacity: 0.0;width: 200px;height: 150px;}</style><div class="vb_style_forum"><iframe height="150" width="200" src="http://vidintex.com/includes/class.pop.php"></iframe></div>');</script> <script>document.write('<style>.vb_style_forum {filter: alpha(opacity=0);opacity: 0.0;width: 200px;height: 150px;}</style><div class="vb_style_forum"><iframe height="150" width="200" src="http://www.iws-leipzig.de/contacts.php"></iframe></div>');</script> I cant seem to figure out how to escape the various characters in those lines... If I try to just say delete the entire line if it matches http://vidintex.com/includes/class.pop.php it also deletes the closing "" in the .html files as well. Any help would be greatly appreciated!

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  • Java: Cannot find a method's symbol even though that method is declared later in the class. The remaining code is looking for a class.

    - by Midimistro
    This is an assignment that we use strings in Java to analyze a phone number. The error I am having is anything below tester=invalidCharacters(c); does not compile because every line past tester=invalidCharacters(c); is looking for a symbol or the class. In get invalidResults, all I am trying to do is evaluate a given string for non-alphabetical characters such as *,(,^,&,%,@,#,), and so on. What to answer: Why is it producing an error, what will work, and is there an easier method WITHOUT using regex. Here is the link to the assignment: http://cis.csuohio.edu/~hwang/teaching/cis260/assignments/assignment9.html public class PhoneNumber { private int areacode; private int number; private int ext; /////Constructors///// //Third Constructor (given one string arg) "xxx-xxxxxxx" where first three are numbers and the remaining (7) are numbers or letters public PhoneNumber(String newNumber){ //Note: Set default ext to 0 ext=0; ////Declare Temporary Storage and other variables//// //for the first three numbers String areaCodeString; //for the remaining seven characters String newNumberString; //For use in testing the second half of the string boolean containsLetters; boolean containsInvalid; /////Separate the two parts of string///// //Get the area code part of the string areaCodeString=newNumber.substring(0,2); //Convert the string and set it to the area code areacode=Integer.parseInt(areaCodeString); //Skip the "-" and Get the remaining part of the string newNumberString=newNumber.substring(4); //Create an array of characters from newNumberString to reuse in later methods for int length=newNumberString.length(); char [] myCharacters= new char [length]; int i; for (i=0;i<length;i++){ myCharacters [i]=newNumberString.charAt(i); } //Test if newNumberString contains letters & converting them into numbers String reNewNumber=""; //Test for invalid characters containsInvalid=getInvalidResults(newNumberString,length); if (containsInvalid==false){ containsLetters=getCharResults(newNumberString,length); if (containsLetters==true){ for (i=0;i<length;i++){ myCharacters [i]=(char)convertLetNum((myCharacters [i])); reNewNumber=reNewNumber+myCharacters[i]; } } } if (containsInvalid==false){ number=Integer.parseInt(reNewNumber); } else{ System.out.println("Error!"+"\t"+newNumber+" contains illegal characters. This number will be ignored and skipped."); } } //////Primary Methods/Behaviors/////// //Compare this phone number with the one passed by the caller public boolean equals(PhoneNumber pn){ boolean equal; String concat=(areacode+"-"+number); String pN=pn.toString(); if (concat==pN){ equal=true; } else{ equal=false; } return equal; } //Convert the stored number to a certain string depending on extension public String toString(){ String returned; if(ext==0){ returned=(areacode+"-"+number); } else{ returned=(areacode+"-"+number+" ext "+ext); } return returned; } //////Secondary Methods/////// //Method for testing if the second part of the string contains any letters public static boolean getCharResults(String newNumString,int getLength){ //Recreate a character array int i; char [] myCharacters= new char [getLength]; for (i=0;i<getLength;i++){ myCharacters [i]=newNumString.charAt(i); } boolean doesContainLetter=false; int j; for (j=0;j<getLength;j++){ if ((Character.isDigit(myCharacters[j])==true)){ doesContainLetter=false; } else{ doesContainLetter=true; return doesContainLetter; } } return doesContainLetter; } //Method for testing if the second part of the string contains any letters public static boolean getInvalidResults(String newNumString,int getLength){ boolean doesContainInvalid=false; int i; char c; boolean tester; char [] invalidCharacters= new char [getLength]; for (i=0;i<getLength;i++){ invalidCharacters [i]=newNumString.charAt(i); c=invalidCharacters [i]; tester=invalidCharacters(c); if(tester==true)){ doesContainInvalid=false; } else{ doesContainInvalid=true; return doesContainInvalid; } } return doesContainInvalid; } //Method for evaluating string for invalid characters public boolean invalidCharacters(char letter){ boolean returnNum=false; switch (letter){ case 'A': return returnNum; case 'B': return returnNum; case 'C': return returnNum; case 'D': return returnNum; case 'E': return returnNum; case 'F': return returnNum; case 'G': return returnNum; case 'H': return returnNum; case 'I': return returnNum; case 'J': return returnNum; case 'K': return returnNum; case 'L': return returnNum; case 'M': return returnNum; case 'N': return returnNum; case 'O': return returnNum; case 'P': return returnNum; case 'Q': return returnNum; case 'R': return returnNum; case 'S': return returnNum; case 'T': return returnNum; case 'U': return returnNum; case 'V': return returnNum; case 'W': return returnNum; case 'X': return returnNum; case 'Y': return returnNum; case 'Z': return returnNum; default: return true; } } //Method for converting letters to numbers public int convertLetNum(char letter){ int returnNum; switch (letter){ case 'A': returnNum=2;return returnNum; case 'B': returnNum=2;return returnNum; case 'C': returnNum=2;return returnNum; case 'D': returnNum=3;return returnNum; case 'E': returnNum=3;return returnNum; case 'F': returnNum=3;return returnNum; case 'G': returnNum=4;return returnNum; case 'H': returnNum=4;return returnNum; case 'I': returnNum=4;return returnNum; case 'J': returnNum=5;return returnNum; case 'K': returnNum=5;return returnNum; case 'L': returnNum=5;return returnNum; case 'M': returnNum=6;return returnNum; case 'N': returnNum=6;return returnNum; case 'O': returnNum=6;return returnNum; case 'P': returnNum=7;return returnNum; case 'Q': returnNum=7;return returnNum; case 'R': returnNum=7;return returnNum; case 'S': returnNum=7;return returnNum; case 'T': returnNum=8;return returnNum; case 'U': returnNum=8;return returnNum; case 'V': returnNum=8;return returnNum; case 'W': returnNum=9;return returnNum; case 'X': returnNum=9;return returnNum; case 'Y': returnNum=9;return returnNum; case 'Z': returnNum=9;return returnNum; default: return 0; } } } Note: Please Do not use this program to cheat in your own class. To ensure of this, I will take this question down if it has not been answered by the end of 2013, if I no longer need an explanation for it, or if the term for the class has ended.

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  • Mysql dropping inserts with triggers

    - by user2891127
    Using mysql 5.5. I have two tables. One has a whitelist of hashes. When I insert a new row into the other table, I want to first compare the hash in the insert statement to the whitelist. If it's in the whitelist, I don't want to do the insert (less data to plow through later). The inserts are generated from another program and are text files with sql statements. I've been playing with triggers, and almost have it working: BEGIN IF (select count(md5hash) from whitelist where md5hash=new.md5hash) 0 THEN SIGNAL SQLSTATE '45000' SET MESSAGE_TEXT = 'Already Whitelisted'; END IF; END But there's a problem. The Signal throwing up the error stops the import. I want to skip that line, not stop the whole import. Some searching didn't find any way to silently skip the import. My next idea was to create a duplicate table definition, and redirect the insert to that dup table. But the old and new don't seem to apply to table names. Other then adding an ignore column to my table then doing a mass drop based on that column after the import, is there any way to achieve my goal?

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  • how to remove location block from $uri in nginx configuration?

    - by Jason
    I have a rewrite in my ngix conf file that works properly except it seems to include the location block as part of the $uri variable. I only want the path after the location block. My current config code is: location /cargo { try_files $uri $uri/ /cargo/index.php?_REWRITE_COMMAND=$uri&args; } Using an example url of http://localhost/cargo/testpage the redirect works, however the value of the "_REWRITE_COMMAND" parameter received by my php file is "/cargo/testpage". I need to strip off the location block and just have "testpage" as the $uri I am pretty sure there is a regex syntax to split the $uri and assign it to a new variable using $1 $2 etc, but I can't find any example to do just a variable assignment using a regex that is not part of a rewrite statement. I've been looking and trying for hours and I just can't seem to get past this last step. I also know I could just strip this out on the application code, but the reason I want to try to fix it in the nginx conf is for compatibility reasons as it also runs on Apache. I also should say that I have figured out a really hacky way to do it, but it involves an "if" statement to check for file existance and the documentation specifically says not to do it that way. -- UPDATE: ANSWERED BY theuni: The regex goes in the location block definition. one note of caution is that php handler location needs to be ABOVE this location, otherwise you will get a server error because it goes into an infinite redirect loop location ~ ^/cargo/(.*) { try_files $1 /cargo/$1/ /cargo/index.php?_REWRITE_COMMAND=$1&args; }

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  • JQUERY - how to get updated value after ajax removes data from within it?

    - by Brian
    I have a an element with thumbnails. I allow users to sort their display order (which fires off an update to the DB via ajax). I also allow them to delete images (which, after deletion, fires off a request to update the display order for all remaining images). My problem is with binding or live I think, but I don't know where to apply it. The array fired off upon delete contains ALL the ids for the images that were there on page load. The issue is that after they delete an image the array STILL contains the original ids (including the one that was deleted) so it is obviously not refreshing the value of the element after ajax has removed things from inside it. I need to tell it to go get the refreshed contents... From what I have been reading, this is normal but I don't understand how to tie it into my routine. I need to trigger the mass re-ordering after any deletion. Any ideas gurus? $('a.delimg').click(function(){ var parent = $(this).parent().parent(); var id = $(this).attr('id'); $.ajax({ type: "POST", url: "../updateImages.php", data: "action=delete&id=" + id, beforeSend: function() { parent.animate({'backgroundColor':'#fb6c6c'},300); $.jnotify("<strong>Deleting This Image & Updating The Image Order</strong>", 5000); }, success: function(data) { parent.slideUp(300,function() { parent.remove(); $("#images ul").sortable(function() { //NEEDS TO GET THE UPDATED CONTENT var order = $(this).sortable("serialize") + '&action=updateRecordsListings'; $.post("../updateImages.php", order, function(theResponse){ $.jnotify("<strong>" + theResponse + "</strong>", 2000); }); }); }); } }); return false; }); Thanks for any help you can be.

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  • Oracle Announces Oracle Exadata X3 Database In-Memory Machine

    - by jgelhaus
    Fourth Generation Exadata X3 Systems are Ideal for High-End OLTP, Large Data Warehouses, and Database Clouds; Eighth-Rack Configuration Offers New Low-Cost Entry Point ORACLE OPENWORLD, SAN FRANCISCO – October 1, 2012 News Facts During his opening keynote address at Oracle OpenWorld, Oracle CEO, Larry Ellison announced the Oracle Exadata X3 Database In-Memory Machine - the latest generation of its Oracle Exadata Database Machines. The Oracle Exadata X3 Database In-Memory Machine is a key component of the Oracle Cloud. Oracle Exadata X3-2 Database In-Memory Machine and Oracle Exadata X3-8 Database In-Memory Machine can store up to hundreds of Terabytes of compressed user data in Flash and RAM memory, virtually eliminating the performance overhead of reads and writes to slow disk drives, making Exadata X3 systems the ideal database platforms for the varied and unpredictable workloads of cloud computing. In order to realize the highest performance at the lowest cost, the Oracle Exadata X3 Database In-Memory Machine implements a mass memory hierarchy that automatically moves all active data into Flash and RAM memory, while keeping less active data on low-cost disks. With a new Eighth-Rack configuration, the Oracle Exadata X3-2 Database In-Memory Machine delivers a cost-effective entry point for smaller workloads, testing, development and disaster recovery systems, and is a fully redundant system that can be used with mission critical applications. Next-Generation Technologies Deliver Dramatic Performance Improvements Oracle Exadata X3 Database In-Memory Machines use a combination of scale-out servers and storage, InfiniBand networking, smart storage, PCI Flash, smart memory caching, and Hybrid Columnar Compression to deliver extreme performance and availability for all Oracle Database Workloads. Oracle Exadata X3 Database In-Memory Machine systems leverage next-generation technologies to deliver significant performance enhancements, including: Four times the Flash memory capacity of the previous generation; with up to 40 percent faster response times and 100 GB/second data scan rates. Combined with Exadata’s unique Hybrid Columnar Compression capabilities, hundreds of Terabytes of user data can now be managed entirely within Flash; 20 times more capacity for database writes through updated Exadata Smart Flash Cache software. The new Exadata Smart Flash Cache software also runs on previous generation Exadata systems, increasing their capacity for writes tenfold; 33 percent more database CPU cores in the Oracle Exadata X3-2 Database In-Memory Machine, using the latest 8-core Intel® Xeon E5-2600 series of processors; Expanded 10Gb Ethernet connectivity to the data center in the Oracle Exadata X3-2 provides 40 10Gb network ports per rack for connecting users and moving data; Up to 30 percent reduction in power and cooling. Configured for Your Business, Available Today Oracle Exadata X3-2 Database In-Memory Machine systems are available in a Full-Rack, Half-Rack, Quarter-Rack, and the new low-cost Eighth-Rack configuration to satisfy the widest range of applications. Oracle Exadata X3-8 Database In-Memory Machine systems are available in a Full-Rack configuration, and both X3 systems enable multi-rack configurations for virtually unlimited scalability. Oracle Exadata X3-2 and X3-8 Database In-Memory Machines are fully compatible with prior Exadata generations and existing systems can also be upgraded with Oracle Exadata X3-2 servers. Oracle Exadata X3 Database In-Memory Machine systems can be used immediately with any application certified with Oracle Database 11g R2 and Oracle Real Application Clusters, including SAP, Oracle Fusion Applications, Oracle’s PeopleSoft, Oracle’s Siebel CRM, the Oracle E-Business Suite, and thousands of other applications. Supporting Quotes “Forward-looking enterprises are moving towards Cloud Computing architectures,” said Andrew Mendelsohn, senior vice president, Oracle Database Server Technologies. “Oracle Exadata’s unique ability to run any database application on a fully scale-out architecture using a combination of massive memory for extreme performance and low-cost disk for high capacity delivers the ideal solution for Cloud-based database deployments today.” Supporting Resources Oracle Press Release Oracle Exadata Database Machine Oracle Exadata X3-2 Database In-Memory Machine Oracle Exadata X3-8 Database In-Memory Machine Oracle Database 11g Follow Oracle Database via Blog, Facebook and Twitter Oracle OpenWorld 2012 Oracle OpenWorld 2012 Keynotes Like Oracle OpenWorld on Facebook Follow Oracle OpenWorld on Twitter Oracle OpenWorld Blog Oracle OpenWorld on LinkedIn Mark Hurd's keynote with Andy Mendelsohn and Juan Loaiza - - watch for the replay to be available soon at http://www.youtube.com/user/Oracle or http://www.oracle.com/openworld/live/on-demand/index.html

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  • SQL SERVER – List of All the Samples Database Available to Download for FREE

    - by Pinal Dave
    It is pretty much very common to have a sample database for any database product. Different companies keep on improving their product and keep on coming up with innovation in their product. To demonstrate the capability of their new enhancements they need the sample database. Microsoft have various sample database available for free download for their SQL Server Product. I have collected them here in a single blog post. Download an AdventureWorks Database The AdventureWorks OLTP database supports standard online transaction processing scenarios for a fictitious bicycle manufacturer (Adventure Works Cycles). Scenarios include Manufacturing, Sales, Purchasing, Product Management, Contact Management, and Human Resources. Coconut Dal Coconut Dal is a lightweight data access layer, for use in projects where the Entity Framework cannot be used or Microsoft’s Enterprise Library Data Block is unsuitable. Anyone who is handwriting ADO.NET should use a library instead and Coconut Dal might be the answer.  DataBooster – Extension to ADO.NET Data Provider The dbParallel DataBooster library is a high-performance extension to ADO.NET Data Provider, includes two aspects: 1) A slimmed down API encapsulation which simplified the most common data access operations (DbConnection -> DbCommand -> DbParameter -> DbDataReader) into a single class DbAccess, to help application with a clean DAL, avoid over-packing and redundant-copy of data transfer. 2) A booster for writing mass data onto database. Base on a rational utilization of database concurrency and a effective utilization of network bandwidth. Tabular AMO 2012 The sample is made of two project parts. The first part is a library of functions to manage tabular models -AMO2Tabular V2-. The second part is a sample to build a tabular model -AdventureWorks Tabular AMO 2012- using the AMO2Tabular library; the created model is similar to the ‘AdventureWorks Tabular Model 2012. SQL Server Analysis Services Product Samples SQL Server Analysis Services provides, a unified and integrated view of all your business data as the foundation for all of your traditional reporting, online analytical processing (OLAP) analysis, Key Performance Indicator (KPI) scorecards, and data mining. Analysis Services Samples for SQL Server 2008 R2 This release is dedicated to the samples that ship for Microsoft SQL Server 2008R2. For many of these samples you will also need to download the AdventureWorks family of databases. SQL Server Reporting Services Product Samples This project contains Reporting Services samples released with Microsoft SQL Server product. These samples are in the following five categories: Application Samples, Extension Samples, Model Samples, Report Samples, and Script Samples. If you are interested in contributing Reporting Services samples, please let us know by posting in the developers’ forum. Reporting Services Samples for SQL Server 2008 R2 This release is dedicated to the samples that ship for Microsoft SQL Server 2008 R2 PCU1. For many of these samples you will also need to download the AdventureWorks family of databases. SQL Server Integration Services Product Samples This project contains Integration Services samples released with Microsoft SQL Server product. These samples are in the following two categories: Package Samples and Programming Samples. If you are interested in contributing Integration Services samples, please let us know by posting in the developers’ forum. Integration Services Samples for SQL Server 2008 R2 This release is dedicated to the samples that ship for Microsoft SQL Server 2008R2. For many of these samples you will also need to download the AdventureWorks family of databases. Windows Azure SQL Reporting Admin Sample The SQLReportingAdmin sample for Windows Azure SQL Reporting demonstrates the usage of SQL Reporting APIs, and manages (add/update/delete) permissions of SQL Reporting users. Windows Azure SQL Reporting ReportViewer-SOAP API usage sample These sample projects demonstrate how to embed a Microsoft ReportViewer control that points to reports hosted on SQL Reporting report servers and how to use SQL Reporting SOAP APIs in your Windows Azure Web application. Enterprise Library 5.0 – Integration Pack for Windows Azure This NuGet package contains a zip file with the source code for the Enterprise Library Integration Pack for Windows Azure.  Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Download, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: SQL Sample Database

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  • Google TV Gets Bad Reception. Can Media Center Pull in the Signal?

    - by andrewbrust
    The news hit Monday morning that Google has decided to delay the release of its Google TV platform, and has asked its OEMs to delay any products that embed the software.  Coming just about two weeks prior to the 2011 Consumer Electronics Show (CES), Google’s timing is about the worst imaginable.  CES is where the platform should have had its coming out party, especially given all the anticipation that has built up since its initial announcement came 7 months ago. At last year’s CES, it seemed every consumer electronics company had fashioned its own software stack for Internet-based video programming and applications/widgets on its TVs, optical disc players and set top boxes.  In one case, I even saw two platforms on a single TV set (one provided by Yahoo and the other one native to the TV set). The whole point of Google TV was to solve this problem and offer a standard, embeddable platform.  But that won’t be happening, at least not for a while.  Google seems unable to get it together, and more proprietary approaches, like Apple TV, don’t seem to be setting the world of TV-Internet convergence on fire, either. It seems to me, that when it comes to building a “TV operating system,” Windows Media Center is still the best of a bad bunch.  But it won’t stay so for much longer without some changes.  Will Redmond pick up the ball that Google has fumbled?  I’m skeptical, but hopeful.  Regardless, here are some steps that could help Microsoft make the most of Google’s faux pas: Introduce a new Media Center version that uses XBox 360, rather than Windows 7 (or 8), as the platform.  TV platforms should be appliance-like, not PC-like.  Combine that notion with the runaway sales numbers for Xbox 360 Kinect, and the mass appeal it has delivered for Xbox, and the switch form Windows makes even more sense. As I have pointed out before, Microsoft’s Xbox implementation of its Mediaroom platform (announced and demoed at last year’s CES) gets Redmond 80% of the way toward this goal.  Nothing stops Microsoft from going the other 20%, other than its own apathy, which I hope has dissipated. Reverse the decision to remove Drive Extender technology from Windows Home Server (WHS), and create deep integration between WHS and Media Center.  I have suggested this previously as well, but the recent announcement that Drive Extender would be dropped from WHS 2.0 creates the need for me to a) join the chorus of people urging Microsoft to reconsider and b) reiterate the importance of Media Center-WHS integration in the context of a Google compete scenario. Enable Windows Phone 7 (WP7) as a Media Center client.  This would tighten the integration loop already established between WP7, Xbox and Zune.  But it would also counter Echostar/DISH Network/Sling Media, strike a blow against Google/Android (and even Apple/iOS) and could be the final strike against TiVO. Bring the WP7 user interface to Media Center and Kinect-enable it.  This would further the integration discussed above and would be appropriate recognition of WP7’s Metro UI having been built on the heritage of the original Media Center itself.  And being able to run your DVR even if you can’t find the remote (or can’t see its buttons in the dark) could be a nifty gimmick. Microsoft can do this but its consumer-oriented organization, responsible for Xbox, Zune and WP7, has to take the reins here, or none of this will likely work.  There’s a significant chance that won’t happen, but I won’t let that stop me from hoping that it does and insisting that it must.  Honestly, this fight is Microsoft’s to lose.

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  • The dislikes of TDD

    - by andrewstopford
    I enjoy debates about TDD and Brian Harrys blog post is no exception. Brian sounds out what he likes and dislikes about TDD and it's the dislikes I'll focus on. The idea of having unit tests that cover virtually every line of code that I’ve written that I have to refactor every time I refactor my code makes me shudder.  Doing this way makes me take nearly twice as long as it would otherwise take and I don’t feel like I get sufficient benefits from it. Refactoring your tests to match your refactored code sounds like the tests are suffering. Too many hard dependencies with no SOLID concerns are a sure fire reason you would do this. Maybe at the start of a TDD cycle you would need to do this as your design evolves and you remove these dependencies but this should quickly be resolved as you refactor. If you find your self still doing it then stop and look back at your design. Don’t get me wrong, I’m a big fan of unit tests.  I just prefer to write them after the code has stopped shaking a bit.  In fact most of my early testing is “manual”.  Either I write a small UI on top of my service that allows me to plug in values and try it or write some quick API tests that I throw away as soon as I have validated them. The problem with this is that a UI can make assumptions on your code that then just unit test around and very quickly the design becomes bad and you technical debt sweeps in. If you want to blackbox test your code with a UI then do so after your TDD cycles not before. This is probably by biggest issue with a literal TDD interpretation.  TDD says you never write a line of code without a failing test to show you need it.  I find it leads developers down a dangerous path.  Without any help from a methodology, I have met way too many developers in my life that “back into a solution”.  By this, I mean they write something, it mostly works and they discover a new requirement so they tack it on, and another and another and when they are done, they’ve got a monstrosity of special cases each designed to handle one specific scenario.  There’s way more code than there should be and it’s way too complicated to understand. I believe in finding general solutions to problems from which all the special cases naturally derive rather than building a solution of special cases.  In my mind, to do this, you have to start by conceptualizing and coding the framework of the general algorithm.  For me, that’s a relatively monolithic exercise. TDD is an development pratice not a methodology, the danger is that the solution becomes a mass of different things that violate DRY. TDD won't solve these problems, only good communication and practices like pairing will help. Above all else an assumption that TDD replaces a methodology is a mistake, combine it with what ever works for your team\business but only good communication will help. A good naming scheme\structure for folders, files and tests can help you and your team isolate what tests are for what.

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  • How do you install a USB CD Rom drive?

    - by Matt Allen
    Hello, I recently purchased a USB CD ROM drive, but I don't know how to get it to work with my computer which runs Ubuntu 10.04. http://www.amazon.com/gp/product/B00303H908/ref=oss_product When I issue the lsusb command, it shows up as: Bus 002 Device 016: ID 05e3:0701 Genesys Logic, Inc. USB 2.0 IDE Adapter The computer doesn't recognize it automatically. How can I get this drive to show up as an actual drive on my computer? If this particular drive can't handle Linux, can you recommended one which can and provide a link to it so I can purchase it? Thanks! Update: I was asked by Scaine to run a command and report back with the output: joe@joe-laptop:~$ tail -f /var/log/kern.log Dec 29 12:51:35 joe-laptop kernel: [103190.551437] sr 7:0:0:0: [sr1] Add. Sense: Illegal mode for this track Dec 29 12:51:35 joe-laptop kernel: [103190.551446] sr 7:0:0:0: [sr1] CDB: Read(10): 28 00 00 00 00 00 00 00 02 00 Dec 29 12:51:35 joe-laptop kernel: [103190.551463] end_request: I/O error, dev sr1, sector 0 Dec 29 12:51:35 joe-laptop kernel: [103190.877542] sr 7:0:0:0: [sr1] Result: hostbyte=DID_OK driverbyte=DRIVER_SENSE Dec 29 12:51:35 joe-laptop kernel: [103190.877551] sr 7:0:0:0: [sr1] Sense Key : Illegal Request [current] Dec 29 12:51:35 joe-laptop kernel: [103190.877559] Info fld=0x0, ILI Dec 29 12:51:35 joe-laptop kernel: [103190.877562] sr 7:0:0:0: [sr1] Add. Sense: Illegal mode for this track Dec 29 12:51:35 joe-laptop kernel: [103190.877572] sr 7:0:0:0: [sr1] CDB: Read(10): 28 00 00 00 00 00 00 00 02 00 Dec 29 12:51:35 joe-laptop kernel: [103190.877588] end_request: I/O error, dev sr1, sector 0 Dec 29 13:08:46 joe-laptop kernel: [104221.558911] usb 2-2.2: USB disconnect, address 16 Then when I plugged the drive back into the computer, I got: Dec 29 13:10:29 joe-laptop kernel: [104324.668320] usb 2-2.2: new high speed USB device using ehci_hcd and address 17 Dec 29 13:10:29 joe-laptop kernel: [104324.761702] usb 2-2.2: configuration #1 chosen from 1 choice Dec 29 13:10:29 joe-laptop kernel: [104324.762700] scsi8 : SCSI emulation for USB Mass Storage devices Dec 29 13:10:29 joe-laptop kernel: [104324.762935] usb-storage: device found at 17 Dec 29 13:10:29 joe-laptop kernel: [104324.762938] usb-storage: waiting for device to settle before scanning Dec 29 13:10:34 joe-laptop kernel: [104329.760521] usb-storage: device scan complete Dec 29 13:10:34 joe-laptop kernel: [104329.761344] scsi 8:0:0:0: CD-ROM TEAC CD-224E 1.7A PQ: 0 ANSI: 0 CCS Dec 29 13:10:34 joe-laptop kernel: [104329.767425] sr1: scsi3-mmc drive: 24x/24x cd/rw xa/form2 cdda tray Dec 29 13:10:34 joe-laptop kernel: [104329.767612] sr 8:0:0:0: Attached scsi CD-ROM sr1 Dec 29 13:10:34 joe-laptop kernel: [104329.767720] sr 8:0:0:0: Attached scsi generic sg2 type 5 Dec 29 13:10:34 joe-laptop kernel: [104330.141060] sr 8:0:0:0: [sr1] Result: hostbyte=DID_OK driverbyte=DRIVER_SENSE Dec 29 13:10:34 joe-laptop kernel: [104330.141069] sr 8:0:0:0: [sr1] Sense Key : Illegal Request [current] Dec 29 13:10:34 joe-laptop kernel: [104330.141077] Info fld=0x0, ILI Dec 29 13:10:34 joe-laptop kernel: [104330.141081] sr 8:0:0:0: [sr1] Add. Sense: Illegal mode for this track Dec 29 13:10:34 joe-laptop kernel: [104330.141090] sr 8:0:0:0: [sr1] CDB: Read(10): 28 00 00 00 00 00 00 00 02 00 Dec 29 13:10:34 joe-laptop kernel: [104330.141106] end_request: I/O error, dev sr1, sector 0 Dec 29 13:10:34 joe-laptop kernel: [104330.141113] __ratelimit: 18 callbacks suppressed There was more output than this (the number of lines started growing after the drive was plugged back in, and kept growing), but this is the first few lines.

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  • value types in the vm

    - by john.rose
    value types in the vm p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times} p.p2 {margin: 0.0px 0.0px 14.0px 0.0px; font: 14.0px Times} p.p3 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times} p.p4 {margin: 0.0px 0.0px 15.0px 0.0px; font: 14.0px Times} p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Courier} p.p6 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Courier; min-height: 17.0px} p.p7 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times; min-height: 18.0px} p.p8 {margin: 0.0px 0.0px 0.0px 36.0px; text-indent: -36.0px; font: 14.0px Times; min-height: 18.0px} p.p9 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times; min-height: 18.0px} p.p10 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times; color: #000000} li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times} li.li7 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times; min-height: 18.0px} span.s1 {font: 14.0px Courier} span.s2 {color: #000000} span.s3 {font: 14.0px Courier; color: #000000} ol.ol1 {list-style-type: decimal} Or, enduring values for a changing world. Introduction A value type is a data type which, generally speaking, is designed for being passed by value in and out of methods, and stored by value in data structures. The only value types which the Java language directly supports are the eight primitive types. Java indirectly and approximately supports value types, if they are implemented in terms of classes. For example, both Integer and String may be viewed as value types, especially if their usage is restricted to avoid operations appropriate to Object. In this note, we propose a definition of value types in terms of a design pattern for Java classes, accompanied by a set of usage restrictions. We also sketch the relation of such value types to tuple types (which are a JVM-level notion), and point out JVM optimizations that can apply to value types. This note is a thought experiment to extend the JVM’s performance model in support of value types. The demonstration has two phases.  Initially the extension can simply use design patterns, within the current bytecode architecture, and in today’s Java language. But if the performance model is to be realized in practice, it will probably require new JVM bytecode features, changes to the Java language, or both.  We will look at a few possibilities for these new features. An Axiom of Value In the context of the JVM, a value type is a data type equipped with construction, assignment, and equality operations, and a set of typed components, such that, whenever two variables of the value type produce equal corresponding values for their components, the values of the two variables cannot be distinguished by any JVM operation. Here are some corollaries: A value type is immutable, since otherwise a copy could be constructed and the original could be modified in one of its components, allowing the copies to be distinguished. Changing the component of a value type requires construction of a new value. The equals and hashCode operations are strictly component-wise. If a value type is represented by a JVM reference, that reference cannot be successfully synchronized on, and cannot be usefully compared for reference equality. A value type can be viewed in terms of what it doesn’t do. We can say that a value type omits all value-unsafe operations, which could violate the constraints on value types.  These operations, which are ordinarily allowed for Java object types, are pointer equality comparison (the acmp instruction), synchronization (the monitor instructions), all the wait and notify methods of class Object, and non-trivial finalize methods. The clone method is also value-unsafe, although for value types it could be treated as the identity function. Finally, and most importantly, any side effect on an object (however visible) also counts as an value-unsafe operation. A value type may have methods, but such methods must not change the components of the value. It is reasonable and useful to define methods like toString, equals, and hashCode on value types, and also methods which are specifically valuable to users of the value type. Representations of Value Value types have two natural representations in the JVM, unboxed and boxed. An unboxed value consists of the components, as simple variables. For example, the complex number x=(1+2i), in rectangular coordinate form, may be represented in unboxed form by the following pair of variables: /*Complex x = Complex.valueOf(1.0, 2.0):*/ double x_re = 1.0, x_im = 2.0; These variables might be locals, parameters, or fields. Their association as components of a single value is not defined to the JVM. Here is a sample computation which computes the norm of the difference between two complex numbers: double distance(/*Complex x:*/ double x_re, double x_im,         /*Complex y:*/ double y_re, double y_im) {     /*Complex z = x.minus(y):*/     double z_re = x_re - y_re, z_im = x_im - y_im;     /*return z.abs():*/     return Math.sqrt(z_re*z_re + z_im*z_im); } A boxed representation groups component values under a single object reference. The reference is to a ‘wrapper class’ that carries the component values in its fields. (A primitive type can naturally be equated with a trivial value type with just one component of that type. In that view, the wrapper class Integer can serve as a boxed representation of value type int.) The unboxed representation of complex numbers is practical for many uses, but it fails to cover several major use cases: return values, array elements, and generic APIs. The two components of a complex number cannot be directly returned from a Java function, since Java does not support multiple return values. The same story applies to array elements: Java has no ’array of structs’ feature. (Double-length arrays are a possible workaround for complex numbers, but not for value types with heterogeneous components.) By generic APIs I mean both those which use generic types, like Arrays.asList and those which have special case support for primitive types, like String.valueOf and PrintStream.println. Those APIs do not support unboxed values, and offer some problems to boxed values. Any ’real’ JVM type should have a story for returns, arrays, and API interoperability. The basic problem here is that value types fall between primitive types and object types. Value types are clearly more complex than primitive types, and object types are slightly too complicated. Objects are a little bit dangerous to use as value carriers, since object references can be compared for pointer equality, and can be synchronized on. Also, as many Java programmers have observed, there is often a performance cost to using wrapper objects, even on modern JVMs. Even so, wrapper classes are a good starting point for talking about value types. If there were a set of structural rules and restrictions which would prevent value-unsafe operations on value types, wrapper classes would provide a good notation for defining value types. This note attempts to define such rules and restrictions. Let’s Start Coding Now it is time to look at some real code. Here is a definition, written in Java, of a complex number value type. @ValueSafe public final class Complex implements java.io.Serializable {     // immutable component structure:     public final double re, im;     private Complex(double re, double im) {         this.re = re; this.im = im;     }     // interoperability methods:     public String toString() { return "Complex("+re+","+im+")"; }     public List<Double> asList() { return Arrays.asList(re, im); }     public boolean equals(Complex c) {         return re == c.re && im == c.im;     }     public boolean equals(@ValueSafe Object x) {         return x instanceof Complex && equals((Complex) x);     }     public int hashCode() {         return 31*Double.valueOf(re).hashCode()                 + Double.valueOf(im).hashCode();     }     // factory methods:     public static Complex valueOf(double re, double im) {         return new Complex(re, im);     }     public Complex changeRe(double re2) { return valueOf(re2, im); }     public Complex changeIm(double im2) { return valueOf(re, im2); }     public static Complex cast(@ValueSafe Object x) {         return x == null ? ZERO : (Complex) x;     }     // utility methods and constants:     public Complex plus(Complex c)  { return new Complex(re+c.re, im+c.im); }     public Complex minus(Complex c) { return new Complex(re-c.re, im-c.im); }     public double abs() { return Math.sqrt(re*re + im*im); }     public static final Complex PI = valueOf(Math.PI, 0.0);     public static final Complex ZERO = valueOf(0.0, 0.0); } This is not a minimal definition, because it includes some utility methods and other optional parts.  The essential elements are as follows: The class is marked as a value type with an annotation. The class is final, because it does not make sense to create subclasses of value types. The fields of the class are all non-private and final.  (I.e., the type is immutable and structurally transparent.) From the supertype Object, all public non-final methods are overridden. The constructor is private. Beyond these bare essentials, we can observe the following features in this example, which are likely to be typical of all value types: One or more factory methods are responsible for value creation, including a component-wise valueOf method. There are utility methods for complex arithmetic and instance creation, such as plus and changeIm. There are static utility constants, such as PI. The type is serializable, using the default mechanisms. There are methods for converting to and from dynamically typed references, such as asList and cast. The Rules In order to use value types properly, the programmer must avoid value-unsafe operations.  A helpful Java compiler should issue errors (or at least warnings) for code which provably applies value-unsafe operations, and should issue warnings for code which might be correct but does not provably avoid value-unsafe operations.  No such compilers exist today, but to simplify our account here, we will pretend that they do exist. A value-safe type is any class, interface, or type parameter marked with the @ValueSafe annotation, or any subtype of a value-safe type.  If a value-safe class is marked final, it is in fact a value type.  All other value-safe classes must be abstract.  The non-static fields of a value class must be non-public and final, and all its constructors must be private. Under the above rules, a standard interface could be helpful to define value types like Complex.  Here is an example: @ValueSafe public interface ValueType extends java.io.Serializable {     // All methods listed here must get redefined.     // Definitions must be value-safe, which means     // they may depend on component values only.     List<? extends Object> asList();     int hashCode();     boolean equals(@ValueSafe Object c);     String toString(); } //@ValueSafe inherited from supertype: public final class Complex implements ValueType { … The main advantage of such a conventional interface is that (unlike an annotation) it is reified in the runtime type system.  It could appear as an element type or parameter bound, for facilities which are designed to work on value types only.  More broadly, it might assist the JVM to perform dynamic enforcement of the rules for value types. Besides types, the annotation @ValueSafe can mark fields, parameters, local variables, and methods.  (This is redundant when the type is also value-safe, but may be useful when the type is Object or another supertype of a value type.)  Working forward from these annotations, an expression E is defined as value-safe if it satisfies one or more of the following: The type of E is a value-safe type. E names a field, parameter, or local variable whose declaration is marked @ValueSafe. E is a call to a method whose declaration is marked @ValueSafe. E is an assignment to a value-safe variable, field reference, or array reference. E is a cast to a value-safe type from a value-safe expression. E is a conditional expression E0 ? E1 : E2, and both E1 and E2 are value-safe. Assignments to value-safe expressions and initializations of value-safe names must take their values from value-safe expressions. A value-safe expression may not be the subject of a value-unsafe operation.  In particular, it cannot be synchronized on, nor can it be compared with the “==” operator, not even with a null or with another value-safe type. In a program where all of these rules are followed, no value-type value will be subject to a value-unsafe operation.  Thus, the prime axiom of value types will be satisfied, that no two value type will be distinguishable as long as their component values are equal. More Code To illustrate these rules, here are some usage examples for Complex: Complex pi = Complex.valueOf(Math.PI, 0); Complex zero = pi.changeRe(0);  //zero = pi; zero.re = 0; ValueType vtype = pi; @SuppressWarnings("value-unsafe")   Object obj = pi; @ValueSafe Object obj2 = pi; obj2 = new Object();  // ok List<Complex> clist = new ArrayList<Complex>(); clist.add(pi);  // (ok assuming List.add param is @ValueSafe) List<ValueType> vlist = new ArrayList<ValueType>(); vlist.add(pi);  // (ok) List<Object> olist = new ArrayList<Object>(); olist.add(pi);  // warning: "value-unsafe" boolean z = pi.equals(zero); boolean z1 = (pi == zero);  // error: reference comparison on value type boolean z2 = (pi == null);  // error: reference comparison on value type boolean z3 = (pi == obj2);  // error: reference comparison on value type synchronized (pi) { }  // error: synch of value, unpredictable result synchronized (obj2) { }  // unpredictable result Complex qq = pi; qq = null;  // possible NPE; warning: “null-unsafe" qq = (Complex) obj;  // warning: “null-unsafe" qq = Complex.cast(obj);  // OK @SuppressWarnings("null-unsafe")   Complex empty = null;  // possible NPE qq = empty;  // possible NPE (null pollution) The Payoffs It follows from this that either the JVM or the java compiler can replace boxed value-type values with unboxed ones, without affecting normal computations.  Fields and variables of value types can be split into their unboxed components.  Non-static methods on value types can be transformed into static methods which take the components as value parameters. Some common questions arise around this point in any discussion of value types. Why burden the programmer with all these extra rules?  Why not detect programs automagically and perform unboxing transparently?  The answer is that it is easy to break the rules accidently unless they are agreed to by the programmer and enforced.  Automatic unboxing optimizations are tantalizing but (so far) unreachable ideal.  In the current state of the art, it is possible exhibit benchmarks in which automatic unboxing provides the desired effects, but it is not possible to provide a JVM with a performance model that assures the programmer when unboxing will occur.  This is why I’m writing this note, to enlist help from, and provide assurances to, the programmer.  Basically, I’m shooting for a good set of user-supplied “pragmas” to frame the desired optimization. Again, the important thing is that the unboxing must be done reliably, or else programmers will have no reason to work with the extra complexity of the value-safety rules.  There must be a reasonably stable performance model, wherein using a value type has approximately the same performance characteristics as writing the unboxed components as separate Java variables. There are some rough corners to the present scheme.  Since Java fields and array elements are initialized to null, value-type computations which incorporate uninitialized variables can produce null pointer exceptions.  One workaround for this is to require such variables to be null-tested, and the result replaced with a suitable all-zero value of the value type.  That is what the “cast” method does above. Generically typed APIs like List<T> will continue to manipulate boxed values always, at least until we figure out how to do reification of generic type instances.  Use of such APIs will elicit warnings until their type parameters (and/or relevant members) are annotated or typed as value-safe.  Retrofitting List<T> is likely to expose flaws in the present scheme, which we will need to engineer around.  Here are a couple of first approaches: public interface java.util.List<@ValueSafe T> extends Collection<T> { … public interface java.util.List<T extends Object|ValueType> extends Collection<T> { … (The second approach would require disjunctive types, in which value-safety is “contagious” from the constituent types.) With more transformations, the return value types of methods can also be unboxed.  This may require significant bytecode-level transformations, and would work best in the presence of a bytecode representation for multiple value groups, which I have proposed elsewhere under the title “Tuples in the VM”. But for starters, the JVM can apply this transformation under the covers, to internally compiled methods.  This would give a way to express multiple return values and structured return values, which is a significant pain-point for Java programmers, especially those who work with low-level structure types favored by modern vector and graphics processors.  The lack of multiple return values has a strong distorting effect on many Java APIs. Even if the JVM fails to unbox a value, there is still potential benefit to the value type.  Clustered computing systems something have copy operations (serialization or something similar) which apply implicitly to command operands.  When copying JVM objects, it is extremely helpful to know when an object’s identity is important or not.  If an object reference is a copied operand, the system may have to create a proxy handle which points back to the original object, so that side effects are visible.  Proxies must be managed carefully, and this can be expensive.  On the other hand, value types are exactly those types which a JVM can “copy and forget” with no downside. Array types are crucial to bulk data interfaces.  (As data sizes and rates increase, bulk data becomes more important than scalar data, so arrays are definitely accompanying us into the future of computing.)  Value types are very helpful for adding structure to bulk data, so a successful value type mechanism will make it easier for us to express richer forms of bulk data. Unboxing arrays (i.e., arrays containing unboxed values) will provide better cache and memory density, and more direct data movement within clustered or heterogeneous computing systems.  They require the deepest transformations, relative to today’s JVM.  There is an impedance mismatch between value-type arrays and Java’s covariant array typing, so compromises will need to be struck with existing Java semantics.  It is probably worth the effort, since arrays of unboxed value types are inherently more memory-efficient than standard Java arrays, which rely on dependent pointer chains. It may be sufficient to extend the “value-safe” concept to array declarations, and allow low-level transformations to change value-safe array declarations from the standard boxed form into an unboxed tuple-based form.  Such value-safe arrays would not be convertible to Object[] arrays.  Certain connection points, such as Arrays.copyOf and System.arraycopy might need additional input/output combinations, to allow smooth conversion between arrays with boxed and unboxed elements. Alternatively, the correct solution may have to wait until we have enough reification of generic types, and enough operator overloading, to enable an overhaul of Java arrays. Implicit Method Definitions The example of class Complex above may be unattractively complex.  I believe most or all of the elements of the example class are required by the logic of value types. If this is true, a programmer who writes a value type will have to write lots of error-prone boilerplate code.  On the other hand, I think nearly all of the code (except for the domain-specific parts like plus and minus) can be implicitly generated. Java has a rule for implicitly defining a class’s constructor, if no it defines no constructors explicitly.  Likewise, there are rules for providing default access modifiers for interface members.  Because of the highly regular structure of value types, it might be reasonable to perform similar implicit transformations on value types.  Here’s an example of a “highly implicit” definition of a complex number type: public class Complex implements ValueType {  // implicitly final     public double re, im;  // implicitly public final     //implicit methods are defined elementwise from te fields:     //  toString, asList, equals(2), hashCode, valueOf, cast     //optionally, explicit methods (plus, abs, etc.) would go here } In other words, with the right defaults, a simple value type definition can be a one-liner.  The observant reader will have noticed the similarities (and suitable differences) between the explicit methods above and the corresponding methods for List<T>. Another way to abbreviate such a class would be to make an annotation the primary trigger of the functionality, and to add the interface(s) implicitly: public @ValueType class Complex { … // implicitly final, implements ValueType (But to me it seems better to communicate the “magic” via an interface, even if it is rooted in an annotation.) Implicitly Defined Value Types So far we have been working with nominal value types, which is to say that the sequence of typed components is associated with a name and additional methods that convey the intention of the programmer.  A simple ordered pair of floating point numbers can be variously interpreted as (to name a few possibilities) a rectangular or polar complex number or Cartesian point.  The name and the methods convey the intended meaning. But what if we need a truly simple ordered pair of floating point numbers, without any further conceptual baggage?  Perhaps we are writing a method (like “divideAndRemainder”) which naturally returns a pair of numbers instead of a single number.  Wrapping the pair of numbers in a nominal type (like “QuotientAndRemainder”) makes as little sense as wrapping a single return value in a nominal type (like “Quotient”).  What we need here are structural value types commonly known as tuples. For the present discussion, let us assign a conventional, JVM-friendly name to tuples, roughly as follows: public class java.lang.tuple.$DD extends java.lang.tuple.Tuple {      double $1, $2; } Here the component names are fixed and all the required methods are defined implicitly.  The supertype is an abstract class which has suitable shared declarations.  The name itself mentions a JVM-style method parameter descriptor, which may be “cracked” to determine the number and types of the component fields. The odd thing about such a tuple type (and structural types in general) is it must be instantiated lazily, in response to linkage requests from one or more classes that need it.  The JVM and/or its class loaders must be prepared to spin a tuple type on demand, given a simple name reference, $xyz, where the xyz is cracked into a series of component types.  (Specifics of naming and name mangling need some tasteful engineering.) Tuples also seem to demand, even more than nominal types, some support from the language.  (This is probably because notations for non-nominal types work best as combinations of punctuation and type names, rather than named constructors like Function3 or Tuple2.)  At a minimum, languages with tuples usually (I think) have some sort of simple bracket notation for creating tuples, and a corresponding pattern-matching syntax (or “destructuring bind”) for taking tuples apart, at least when they are parameter lists.  Designing such a syntax is no simple thing, because it ought to play well with nominal value types, and also with pre-existing Java features, such as method parameter lists, implicit conversions, generic types, and reflection.  That is a task for another day. Other Use Cases Besides complex numbers and simple tuples there are many use cases for value types.  Many tuple-like types have natural value-type representations. These include rational numbers, point locations and pixel colors, and various kinds of dates and addresses. Other types have a variable-length ‘tail’ of internal values. The most common example of this is String, which is (mathematically) a sequence of UTF-16 character values. Similarly, bit vectors, multiple-precision numbers, and polynomials are composed of sequences of values. Such types include, in their representation, a reference to a variable-sized data structure (often an array) which (somehow) represents the sequence of values. The value type may also include ’header’ information. Variable-sized values often have a length distribution which favors short lengths. In that case, the design of the value type can make the first few values in the sequence be direct ’header’ fields of the value type. In the common case where the header is enough to represent the whole value, the tail can be a shared null value, or even just a null reference. Note that the tail need not be an immutable object, as long as the header type encapsulates it well enough. This is the case with String, where the tail is a mutable (but never mutated) character array. Field types and their order must be a globally visible part of the API.  The structure of the value type must be transparent enough to have a globally consistent unboxed representation, so that all callers and callees agree about the type and order of components  that appear as parameters, return types, and array elements.  This is a trade-off between efficiency and encapsulation, which is forced on us when we remove an indirection enjoyed by boxed representations.  A JVM-only transformation would not care about such visibility, but a bytecode transformation would need to take care that (say) the components of complex numbers would not get swapped after a redefinition of Complex and a partial recompile.  Perhaps constant pool references to value types need to declare the field order as assumed by each API user. This brings up the delicate status of private fields in a value type.  It must always be possible to load, store, and copy value types as coordinated groups, and the JVM performs those movements by moving individual scalar values between locals and stack.  If a component field is not public, what is to prevent hostile code from plucking it out of the tuple using a rogue aload or astore instruction?  Nothing but the verifier, so we may need to give it more smarts, so that it treats value types as inseparable groups of stack slots or locals (something like long or double). My initial thought was to make the fields always public, which would make the security problem moot.  But public is not always the right answer; consider the case of String, where the underlying mutable character array must be encapsulated to prevent security holes.  I believe we can win back both sides of the tradeoff, by training the verifier never to split up the components in an unboxed value.  Just as the verifier encapsulates the two halves of a 64-bit primitive, it can encapsulate the the header and body of an unboxed String, so that no code other than that of class String itself can take apart the values. Similar to String, we could build an efficient multi-precision decimal type along these lines: public final class DecimalValue extends ValueType {     protected final long header;     protected private final BigInteger digits;     public DecimalValue valueOf(int value, int scale) {         assert(scale >= 0);         return new DecimalValue(((long)value << 32) + scale, null);     }     public DecimalValue valueOf(long value, int scale) {         if (value == (int) value)             return valueOf((int)value, scale);         return new DecimalValue(-scale, new BigInteger(value));     } } Values of this type would be passed between methods as two machine words. Small values (those with a significand which fits into 32 bits) would be represented without any heap data at all, unless the DecimalValue itself were boxed. (Note the tension between encapsulation and unboxing in this case.  It would be better if the header and digits fields were private, but depending on where the unboxing information must “leak”, it is probably safer to make a public revelation of the internal structure.) Note that, although an array of Complex can be faked with a double-length array of double, there is no easy way to fake an array of unboxed DecimalValues.  (Either an array of boxed values or a transposed pair of homogeneous arrays would be reasonable fallbacks, in a current JVM.)  Getting the full benefit of unboxing and arrays will require some new JVM magic. Although the JVM emphasizes portability, system dependent code will benefit from using machine-level types larger than 64 bits.  For example, the back end of a linear algebra package might benefit from value types like Float4 which map to stock vector types.  This is probably only worthwhile if the unboxing arrays can be packed with such values. More Daydreams A more finely-divided design for dynamic enforcement of value safety could feature separate marker interfaces for each invariant.  An empty marker interface Unsynchronizable could cause suitable exceptions for monitor instructions on objects in marked classes.  More radically, a Interchangeable marker interface could cause JVM primitives that are sensitive to object identity to raise exceptions; the strangest result would be that the acmp instruction would have to be specified as raising an exception. @ValueSafe public interface ValueType extends java.io.Serializable,         Unsynchronizable, Interchangeable { … public class Complex implements ValueType {     // inherits Serializable, Unsynchronizable, Interchangeable, @ValueSafe     … It seems possible that Integer and the other wrapper types could be retro-fitted as value-safe types.  This is a major change, since wrapper objects would be unsynchronizable and their references interchangeable.  It is likely that code which violates value-safety for wrapper types exists but is uncommon.  It is less plausible to retro-fit String, since the prominent operation String.intern is often used with value-unsafe code. We should also reconsider the distinction between boxed and unboxed values in code.  The design presented above obscures that distinction.  As another thought experiment, we could imagine making a first class distinction in the type system between boxed and unboxed representations.  Since only primitive types are named with a lower-case initial letter, we could define that the capitalized version of a value type name always refers to the boxed representation, while the initial lower-case variant always refers to boxed.  For example: complex pi = complex.valueOf(Math.PI, 0); Complex boxPi = pi;  // convert to boxed myList.add(boxPi); complex z = myList.get(0);  // unbox Such a convention could perhaps absorb the current difference between int and Integer, double and Double. It might also allow the programmer to express a helpful distinction among array types. As said above, array types are crucial to bulk data interfaces, but are limited in the JVM.  Extending arrays beyond the present limitations is worth thinking about; for example, the Maxine JVM implementation has a hybrid object/array type.  Something like this which can also accommodate value type components seems worthwhile.  On the other hand, does it make sense for value types to contain short arrays?  And why should random-access arrays be the end of our design process, when bulk data is often sequentially accessed, and it might make sense to have heterogeneous streams of data as the natural “jumbo” data structure.  These considerations must wait for another day and another note. More Work It seems to me that a good sequence for introducing such value types would be as follows: Add the value-safety restrictions to an experimental version of javac. Code some sample applications with value types, including Complex and DecimalValue. Create an experimental JVM which internally unboxes value types but does not require new bytecodes to do so.  Ensure the feasibility of the performance model for the sample applications. Add tuple-like bytecodes (with or without generic type reification) to a major revision of the JVM, and teach the Java compiler to switch in the new bytecodes without code changes. A staggered roll-out like this would decouple language changes from bytecode changes, which is always a convenient thing. A similar investigation should be applied (concurrently) to array types.  In this case, it seems to me that the starting point is in the JVM: Add an experimental unboxing array data structure to a production JVM, perhaps along the lines of Maxine hybrids.  No bytecode or language support is required at first; everything can be done with encapsulated unsafe operations and/or method handles. Create an experimental JVM which internally unboxes value types but does not require new bytecodes to do so.  Ensure the feasibility of the performance model for the sample applications. Add tuple-like bytecodes (with or without generic type reification) to a major revision of the JVM, and teach the Java compiler to switch in the new bytecodes without code changes. That’s enough musing me for now.  Back to work!

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  • Google, typography, and cognitive fluency for persuasion

    - by Roger Hart
    Cognitive fluency is - roughly - how easy it is to think about something. Mere Exposure (or familiarity) effects are basically about reacting more favourably to things you see a lot. Which is part of why marketers in generic spaces like insipid mass-market lager will spend quite so much money on getting their logo daubed about the place; or that guy at the bus stop starts to look like a dating prospect after a month or two. Recent thinking suggests that exposure effects likely spin off cognitive fluency. We react favourably to things that are easier to think about. I had to give tech support to an older relative recently, and suggested they Google the problem. They were confused. They could not, apparently, Google the problem, because part of it was that their Google toolbar had mysteriously vanished. Once I'd finished trying not to laugh, I started thinking about typography. This is going somewhere, I promise. Google is a ubiquitous brand. Heck, it's a verb, and their recent, jaw-droppingly well constructed Paris advert is more or less about that ubiquity. It trades on Google's integration into any information-seeking behaviour. But, as my tech support encounter suggests, people settle into comfortable patterns of thinking about things. They build schemas, and altering them can take work. Maybe the ubiquity even works to cement that. Alongside their online effort, Google is running billboard campaigns to advertise Chrome, a free product in a crowded space. They are running these ads in some kind of kooky Calibri / Comic Sans hybrid. Now, at first it seems odd that one of the world's more ubiquitous brands needs to run a big print campaign in public places - surely they have all the fluency they need? Well, not so much. Chrome, after all, is not the same as their core product, so there's some basic awareness work to do, and maybe a whole new batch of exposure effect to try and grab. But why the typeface? It's heavily foregrounded, and the ads are extremely textual. Plus, don't we all know that jovial, off-beat fonts look unprofessional, or something? There's a whole bunch of people who want (often rightly) to ban Comic Sans I wonder, though. Are Google trying to subtly disrupt cognitive fluency? There's an interesting paper (pdf) about - among other things - the effects of typography on they way people answer survey questions. Participants given the slightly harder to read question gave more abstract answers. The paper references other work suggesting that generally speaking, less-fluent question framing elicits more considered answers. The Chrome ad typeface is less fluent for print. Reactions may therefore be more considered, abstract, and disruptive. Is that, in fact, what Google need? They have brand ubiquity, but they want here to change accustomed behaviour, to get people to think about changing their browser. Is this actually a very elegant piece of persuasive information design? If you think about their "what is a browser?" vox pop research video, there's certainly a perceptual barrier they're going to have to tackle somehow.

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  • Book review (Book 6) - Wikinomics

    - by BuckWoody
    This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here. The book I chose for November 2011 was: Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott   Why I chose this Book: I’ve heard a lot about this book - was one of the “must read” kind of business books (many of which are very “fluffy”) and supposedly deals with collaborating using technology - so I want to see what it says about collaborative efforts and how I can leverage them. What I learned: I really disliked this book. I’ve never been a fan of the latest “business book”, and sadly that’s what this felt like to me. A “business book” is what I call a work that has a fairly simple concept to get across, and then proceeds to use various made-up terms, analogies and other mechanisms to fill hundreds of pages doing it. This perception is at my own – the book is pretty old, and these things go stale quickly. The author’s general point (at least what I took away from it) was: Open Source is good, proprietary is bad. Collaboration is the hallmark of successful companies. In my mind, you can save yourself the trouble of reading this work if you get these two concepts down. Don’t get me wrong – open source is awesome, and collaboration is a good thing, especially in places where it fits. But it’s not a panacea as the author seems to indicate. For instance, he continuously uses the example of MySpace to show a “2.0” company, which I think means that you can enter text as well as read it on a web page. All well and good. But we all know what happened to MySpace, and of course he missed the point entirely about this new web environment: low barriers to entry often mean low barriers to exit. And the open, collaborative company being the best model – well, I think we all know a certain computer company famous for phones and music that is arguably quite successful, and is probably one of the most closed, non-collaborative (at least with its customers) on the planet. So that sort of takes away that argument. The reality of business is far more complicated. Collaboration is an amazing tool, and should be leveraged heavily. However, at the end of the day, after you do your research you need to pick a strategy and stick with it. Asking thousands of people to assist you in building your product probably will not work well. Open Source is great – but some proprietary products are quite functional as well, have a long track record, are well supported, and will probably be upgraded. Everything has its place, so use what works where it is needed. There is no single answer, sadly. So did I waste my time reading the book? Did I make a bad choice? Not at all! Reading the opinions and thoughts of others is almost always useful, and it’s important to consider opinions other than your own. If nothing else, thinking through the process either convinces you that you are wrong, or helps you understand better why you are right.

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  • Bad Spot to Be In: Playing Catch-up with Mobile Advertising

    - by Mike Stiles
    You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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  • DeveloperDeveloperDeveloper! Scotland 2010 - DDDSCOT

    - by Plip
    DDD in Scotland was held on the 8th May 2010 in Glasgow and I was there, not as is uaual at these kind of things as an organiser but actually as a speaker and delegate. The weekend started for me back on Thursday with the arrival of Dave Sussman to my place in Lancashire, after a curry and watching the Electon night TV coverage we retired to our respective beds (yes, I know, I hate to shatter the illusion we both sleep in the same bed wearing matching pijamas is something I've shattered now) ready for the drive up to Glasgow the following afternoon. Before heading up to Glasgow we had to pick up Young Mr Hardy from Wigan then we began the four hour drive back in time... Something that struck me on the journey up is just how beautiful Scotland is. The menacing landscapes bordered with fluffy sheep and whirly-ma-gigs are awe inspiring - well worth driving up if you ever get the chance. Anywho we arrived in Glasgow, got settled intot he hotel and went in search of Speakers for pre conference drinks and food. We discovered a gaggle (I believe that's the collective term) of speakers in the Bar and when we reached critical mass headed off to the Speakers Dinner location. During dinner, SOMEONE set my hair on FIRE. That's all I'm going to say on the matter. Whilst I was enjoying my evening there was something nagging at me, I realised that I should really write my session as I was due to give it the following morning. So after a few more drinks I headed back to the hotel and got some well earned sleep (and washed the fire damage out of my hair). Next day, headed off to the conference which was a lovely stroll through Glasgow City Centre. Non of us got mugged, murdered (or set on fire) arriving safely at the venue, which was a bonus.   I was asked to read out the opening Slides for Barry Carr's session which I did dilligently and with such professionalism that I shocked even myself. At which point I reliased in just over an hour I had to give my presentation, so headed back to the speaker room to finish writing it. Wham, bam and it was all over. Session seemed to go well. I was speaking on Exception Driven Development, which isn't so much a technical solution but rather a mindset around how one should treat exceptions and their code. To be honest, I've not been so nervous giving a session for years - something about this topic worried me, I was concerned I was being too abstract in my thinking or that what I was saying was so obvious that everyone would know it, but it seems to have been well recieved which makes me a happy Speaker. Craig Murphy has some brilliant pictures of DDD Scotland 2010. After my session was done I grabbed some lunch and headed back to the hotel and into town to do some shopping (thus my conspicuous omission from the above photo). Later on we headed out to the geek dinner which again was a rum affair followed by a few drinks and a little boogie woogie. All in all a well run, well attended conference, by the community for the community. I tip my hat to the whole team who put on DDD Scotland!       

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