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  • Now Shipping! NetAdvantage for .NET 2010 Volume 3!

    The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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  • Le Viewer de Microsoft Powerpoint 2010 est disponible gratuitement

    Bonjour, Comme vous le savez, à chaque nouvelle version d'Office, Powerpoint intègre de nouvelles fonctionnalités. Afin que vos contacts puisse consulter vos présentations dans les meilleures conditions, deux solutions : Ils doivent faire l'aquisition d'Office 2010 dont la commercialisation pour les particuliers est prévue dans quelques jours Ils doivent téléecharger et utiliser le Viewer Powerpoint 2010 disponible gratuitement sur le site de Microsoft. Ce logiciel permet de lire n'importe quel document Powerpoint pouvant contenir les dernières nouveautés telles queles effets de transi...

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  • Can Microsoft Build Appliances?

    - by andrewbrust
    Billy Hollis, my Visual Studio Live! colleague and fellow Microsoft Regional Director said recently, and I am paraphrasing, that the computing world, especially on the consumer side, has shifted from one of building hardware and software that makes things possible to do, to building products and technologies that make things easy to do.  Billy crystalized things perfectly, as he often does. In this new world of “easy to do,” Apple has done very well and Microsoft has struggled.  In the old world, customers wanted a Swiss Army Knife, with the most gimmicks and gadgets possible.  In the new world, people want elegantly cutlery.  They may want cake cutters and utility knives too, but they don’t want one device that works for all three tasks.  People don’t want tools, they want utensils.  People don’t want machines.  They want appliances. Microsoft Appliances: They Do Exist Microsoft has built a few appliance-like devices.  I would say XBox 360 is an appliance,  It’s versatile, mind you, but it’s the kind of thing you plug in, turn on and use, as opposed to set-up, tune, and open up to upgrade the internals.  Windows Phone 7 is an appliance too.  It’s a true smartphone, unlike Windows Mobile which was a handheld computer with a radio stack.  Zune is an appliance too, and a nice one.  It hasn’t attained much traction in the market, but that’s probably because the seminal consumer computing appliance -- the iPod – got there so much more quickly. In the embedded world, Mediaroom, Microsoft’s set-top product for the cable industry (used by AT&T U-Verse and others) is an appliance.  So is Microsoft’s Sync technology, used in Ford automobiles.  Even on the enterprise side, Microsoft has an appliance: SQL Server Parallel Data Warehouse Edition (PDW) combines Microsoft software with select OEMs’ server, networking and storage hardware.  You buy the appliance units from the OEMs, plug them in, connect them and go. I would even say that Bing is an appliance.  Not in the hardware sense, mind you.  But from the software perspective, it’s a single-purpose product that you visit or run, use and then move on.  You don’t have to install it (except the iOS and Android native apps where it’s pretty straightforward), you don’t have to customize it, you don’t have to program it.  Basically, you just use it. Microsoft Appliances that Should Exist But Microsoft builds a bunch of things that are not appliances.  Media Center is not an appliance, and it most certainly should be.  Instead, it’s an app that runs on Windows 7.  It runs full-screen and you can use this configuration to conceal the fact that Windows is under it, but eventually something will cause you to abandon that masquerade (like Patch Tuesday). The next version of Windows Home Server won’t, in my opinion, be an appliance either.  Now that the Drive Extender technology is gone, and users can’t just add and remove drives into and from a single storage pool, the product is much more like a IT server and less like an appliance-premised one.  Much has been written about this decision by Microsoft.  I’ll just sum it up in one word: pity. Microsoft doesn’t have anything remotely appliance-like in the tablet category, either.  Until it does, it likely won’t have much market share in that space either.  And of course, the bulk of Microsoft’s product catalog on the business side is geared to enterprise machines and not personal appliances. Appliance DNA: They Gotta Have It. The consumerization of IT is real, because businesspeople are consumers too.  They appreciate the fit and finish of appliances at home, and they increasingly feel entitled to have it at work too.  Secure and reliable push email in a smartphone is necessary, but it isn’t enough.  People want great apps and a pleasurable user experience too.  The full Microsoft Office product is needed at work, but a PC with a keyboard and mouse, or maybe a touch screen that uses a stylus (or requires really small fingers), to run Office isn’t enough either.  People want a flawless touch experience available for the times they want to read and take quick notes.  Until Microsoft realizes this fully and internalizes it, it will suffer defeats in the consumer market and even setbacks in the business market.  Think about how slow the Office upgrade cycle is…now imagine if the next version of Office had a first-class alternate touch UI and consider the possible acceleration in adoption rates. Can Microsoft make the appliance switch?  Can the appliance mentality become pervasive at the company?  Can Microsoft hasten its release cycles dramatically and shed the “some assembly required” paradigm upon which many of its products are based?  Let’s face it, the chances that Microsoft won’t make this transition are significant. But there are also encouraging signs, and they should not be ignored.  The appliances we have already discussed, especially Xbox, Zune and Windows Phone 7, are the most obvious in this regard.  The fact that SQL Server has an appliance SKU now is a more subtle but perhaps also more significant outcome, because that product sits so smack in the middle of Microsoft’s enterprise stack.  Bing is encouraging too, especially given its integrated travel, maps and augmented reality capabilities.  As Bing gains market share, Microsoft has tangible proof that it can transform and win, even when everyone outside the company, and many within it, would bet otherwise. That Great Big Appliance in the Sky Perhaps the most promising (and evolving) proof points toward the appliance mentality, though, are Microsoft’s cloud offerings -- Azure and BPOS/Office 365.  While the cloud does not represent a physical appliance (quite the opposite in fact) its ability to make acquisition, deployment and use of technology simple for the user is absolutely an embodiment of the appliance mentality and spirit.  Azure is primarily a platform as a service offering; it doesn’t just provide infrastructure.  SQL Azure does likewise for databases.  And Office 365 does likewise for SharePoint, Exchange and Lync. You don’t administer, tune and manage servers; instead, you create databases or site collections or mailboxes and start using them. Upgrades come automatically, and it seems like releases will come more frequently.  Fault tolerance and content distribution is just there.  No muss.  No fuss.  You use these services; you don’t have to set them up and think about them.  That’s how appliances work.  To me, these signs point out that Microsoft has the full capability of transforming itself.  But there’s a lot of work ahead.  Microsoft may say they’re “all in” on the cloud, but the majority of the company is still oriented around its old products and models.  There needs to be a wholesale cultural transformation in Redmond.  It can happen, but product management, program management, the field and executive ranks must unify in the effort. So must partners, and even customers.  New leaders must rise up and Microsoft must be able to see itself as a winner.  If Microsoft does this, it could lock-in decades of new success, and be a standard business school case study for doing so.  If not, the company will have missed an opportunity, and may see its undoing.

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  • InfoPath Cannot Start Microsoft Visual Studio Tools for Applications

    - by ybbest
    When I am trying to access developer tools under developer tab in InfoPath Designer 2010 , I got this error InfoPath Cannot Start Microsoft Visual Studio Tools for Applications(See the screenshot below)     I got this error because , I do not install VSTA when I install office2010.To Install VSTA, you need to Launch Office 2010 setup from your Office 2010 installation media,choose the Add or Remove Features radio button in the installer then Set the Visual Studio Tools for Applications option to Run from My Computer and continue through the setup wizard. (See the screenshot below).Once this is done , you are ready to start VSTA for you InfoPath Form.

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  • Speaking At The Chicago Code Camp

    - by Tim Murphy
    I just got news that my talk on Office Open XML has been accepted for the Chicago Code Camp.  I hear that they will be announcing the full schedule of sessions soon.  Be sure to register and join us.  As a bonus the guys from .NET Rocks will be there. http://www.chicagocodecamp.com del.icio.us Tags: .NET Rocks,Chicago Code Camp,Speaking,OOXML SDK 2.0,OOXML,Office Open XML,PSC Group

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  • Brother MFC 7220 Replacement Toner

    In years past, printers were solely for the purpose of making copies in the office. Today, printers come with many functions so many office functions can be done using the same equipment. The Brother... [Author: Ben Pate - Computers and Internet - March 31, 2010]

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  • June LCNUG Presentation

    - by Tim Murphy
    Office Open XML has been my focus for the last 8 months.  We are creating  solutions that generate data and business rule heavy presentations and document.  On June 24th I will be covering the how to use OOXML to generate documents that can be used as sales and marketing collateral.  Register below and come out and join the discussion. http://www.eventbrite.com/event/722041646 del.icio.us Tags: Office Open XML,OOXML PSC Group,LCNUG,Document Generation

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  • A Bit Cloudy

    - by Chris Massey
    "Systems Administrators, I come in peace. You have nothing to fear from me" - Office 365 Microsoft Business Productivity Online Suite recently absorbed a few other services and has been rebranded as Office 365, which is currently in private Beta and NDA-d up to the eyeballs. As Microsoft's (slightly delayed) answer to Google Apps Premier Edition, it shows a lot of promise; MS has technical expertise, market penetration, and financial capital all going for it. On the other hand, Google...(read more)

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  • Now Shipping! NetAdvantage for .NET 2010 Volume 3!

    The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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  • 2010 Chicago Code Coming In May

    - by Tim Murphy
    The Lake Count .NET User Group is putting on it’s second Chicago Code Camp on May 1st.  I would encourage everyone to come out and participate in the Chicago area .NET community.  You can register here.  Better yet come of with a presentation of your own.  I have submitted an abstract for a presentation on Office Open XML. del.icio.us Tags: Chicago Code Camp,presentations,Office Open XML,LCNUG

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  • Oracle Support szeminárium, 2013. július 3.

    - by user645740
    www.oracle.com/goto/dropinandlearn Az Oracle felhasználóknak 2013. július 3-án délelott ismét Support szeminárium lesz az Oracle Hungary-ban, ahol az eloadások közben és után mindent meg lehet kérdezni a support szolgáltatásokról. Ugorj be egy tájékoztatóra, mennyi mindent magában foglal az Oracle Support, demó a support.oracle.com használatáról.  www.oracle.com/goto/dropinandlearn Hungary Wed 5th June 09:00 Oracle Office, Budapest I plan to attend Wed 3rd July 09:00 Oracle Office, Budapest I plan to attend

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  • Best virtualization solution for running Windows 7 as a guest?

    - by gkt.pro
    I depend upon Ubuntu for most of my work but I still need Windows 7 for some applications such as Office 2010 Casual Gaming Adobe CS4 and other windows softwares that are not available on Ubuntu yet. I checked Wine but as of now it provides no support for Office 2010 and most of my games and softwares. So, I decided to go for Virtualizing Windows 7 inside Ubuntu, but I am confused about which virtualization software should I use on Ubuntu for virtualization.

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  • Canonical abandonne OpenOffice.org pour LibreOffice dans la prochaine version de Ubuntu

    Canonical abandonne OpenOffice.org pour LibreOffice Dans la prochaine version de Ubuntu La prochaine version du système d'exploitation Open-Source Ubuntu intégrera désormais la suite bureautique Libre Office en lieu et place d'OpenOffice.org d'après un message de Mathias Klose, membre de l'équipe de développement d'Ubuntu. La suite bureautique Libre Office est un fork du projet OpenOffice.org mis sur pied par la Document Foundation suite à des désaccords avec Oracle après le rachat de Sun. La Document Foundation, créée par des membres de la communauté OpenOffice.org, avait reçu le soutien de Google et Red Hat et

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  • Making Your Computer More Energy Efficient

    Whether you have a fully equipped home office or whether you only touch a computer when you?re at work in an office outside the home, there?s no denying that a computer is a wonderful tool ? that use... [Author: Nick Vassilev - Computers and Internet - April 20, 2010]

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  • How to start with PowerPivot for Excel

    - by Marco Russo (SQLBI)
    Now that Office 2010 has been released, many people will start looking for resources to start learning PowerPivot. Of course, the book I’m writing will be helpful when it will be published (September 2010), but you can also start with some online content on Microsoft sites. First of all, this is the web site dedicated to PowerPivot: http://www.powerpivot.com/ It contains several videos and demos and it’s also possible to use a Virtual Lab without installing Office 2010 on your PC. Then, there is...(read more)

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  • Google Analytics: Custom variables issue difference in data

    - by Bart
    We’ve set up tracking through custom variables in Google Analytics to measure which offices are getting the most traffic. The custom var consists out of the key (=office) and value = (office name). In our Custom Var tab in audience we get no data (actually we got 1 hit, but we think the data is way off). When we setup advanced segments with the filters on key and value we get the correct data. Now we are wondering why we aren’t getting that data in the custom var tab.

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  • IBM lancera sa suite bureautique Cloud LotusLive Symphony pour contrer Google, Microsoft et Oracle

    IBM lancera sa suite bureautique Cloud LotusLive Symphony pour contrer Google, Microsoft et Oracle Jusqu'ici, IBM proposait plusieurs outils professionnels en mode hébergé (partage de fichiers, messagerie instantanée et vidéo-conférence, mails, etc.) avec LotusLive. Mais le numéro 2 mondial du logiciel ne proposait pas de suite bureautique. Un problème qui allait devenir stratégique puisque le numéro 1, Microsoft, a lancé l'été dernier ses Office Web Apps, et le numéro 3, Oracle, son Cloud Office en fin d'année. IBM a donc ann...

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  • Quantum Paper : la nouvelle interface unifiée d'Android et des services Google ? Le Framework d'interface utilisateur sera dévoilé à la Google I/O

    Quantum Paper : la nouvelle interface unifiée d'Android et des services Google ? Le Framework d'interface utilisateur sera dévoilé à la Google I/OAvec Windows et Windows Phone, Microsoft a dévoilé une nouvelle charte graphique basée sur des tuiles pour ses systèmes d'exploitation, qui a été appliquée à l'ensemble de ses produits (Office, OneDrive, Office 365, etc.) Google irait dans la même direction avec son projet « Quantum Paper » qui permettra d'unifier les interfaces graphiques de l'ensemble...

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  • How can I force WiFi connection to only use ipv4?

    - by krasilich
    I have Broadcom bcm43224 wifi card with proprietary broadcom sta driver. At home wifi connection works well, but in the office when I ping some resource there is a lot of loss packets and I cant browse websites. I have tried another way to check internet connection - download file with wget. wget google.com - very slow speed wget -4 google.com - normal speed So, it seems that the problem is with the ipv6 configuration at the office, can I force my wifi connection to use only ipv4 and completely ignore ipv6 ?.

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  • Windows Azure fête ses un an, utilisez-vous et connaissez-vous bien la plateforme Cloud de Microsoft dédiée aux développeurs ?

    Windows Azure fête ses un an Utilisez-vous et connaissez-vous la plateforme Cloud de Microsoft dédiée aux développeurs ? En collaboration avec Hinault Romarick Le virage de Microsoft vers le Cloud Computing a été marqué par la sortie de plusieurs produits (Dynamic CRM OnLine, Office 365, les Office Web Apps, etc.). Mais c'est bien l'arrivée de sa plate-forme dédiée aux développeurs, Windows Azure, qui a montré son implication dans le IaaS (Infrastructure à la demande) et le PaaS (Plateforme à la demande). Présentée pour la première fois lors de la conférence PDC 2008, c'est en ...

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  • Your Next IT Job

    - by BuckWoody
    Some data professionals have worked (and plan to work) in the same place for a long time. In organizations large and small, the turnover rate just isn’t that high. This has not been my experience. About every 3-5 years I’ve changed either roles or companies. That might be due to the IT environment or my personality (or a mix of the two), but the point is that I’ve had many roles and worked for many companies large and small throughout my 27+ years in IT. At one point this might have been a detriment – a prospective employer looks at the resume and says “it seems you’ve moved around quite a bit.” But I haven’t found that to be the case all the time –in fact, in some cases the variety of jobs I’ve held has been an asset because I’ve seen what works (and doesn’t) in other environments, which can save time and money. So if you’re in the first camp – great! Stay where you are, and continue doing the work you love. but if you’re in the second, then this post might be useful. If you are planning on making a change, or perhaps you’ve hit a wall at your current location, you might start looking around for a better paying job – and there’s nothing wrong with that. We all try to make our lives better, and for some that involves more money. Money, however, isn’t always the primary motivator. I’ve gone to another job that doesn’t have as many benefits or has the same salary as the current job I’m working to gain more experience, get a better work/life balance and so on. It’s a mix of factors that only you know about. So I thought I would lay out a few advantages and disadvantages in the shops I’ve worked at. This post isn’t aimed at a single employer, but represents a mix of what I’ve experienced, and of course the opinions here are my own. You will most certainly have a different take – if so, please post a response! I also won’t mention a specific industry – I’ve worked everywhere from medical firms, legal offices, retail, billing centers, manufacturing, government, even to NASA. I’m focusing here mostly on size and composition. And I’m making some very broad generalizations here – I am fully aware that a small company might have great benefits and a large company might allow a lot of role flexibility.  your mileage may vary – and again, post those comments! Small Company To me a “small company” means around 100 people or less – sometimes a lot less. These can be really fun, frustrating places to to work. Advantages: a great deal of flexibility, a wide range of roles (often at the same time), a large degree of responsibility, immediate feedback, close relationships with co-workers, work directly with your customer. Disadvantages: Too much responsibility, little work/life balance, immature political structure, few (if any) benefits. If the business is family-owned, they can easily violate work/life boundaries. Medium Size company In my experience the next size company I would work for involves from a few hundred people to around five thousand. Advantages: Good mobility – fairly easy to get promoted, acceptable benefits, more defined responsibilities, better work/life balance, balanced load for expertise, but still the organizational structure is fairly simple to understand. Disadvantages: Pay is not always highest, rapid changes in structure as the organization grows, transient workforce. You may not be given the opportunity to work with another technology if someone already “owns” it. Politics are painful at this level as people try to learn how to do it. Large Company When you get into the tens of thousands of folks employed around the world, you’re in a large company. Advantages: Lots of room to move around – sometimes you can work (as I have) multiple jobs through the years and yet stay at the same company, building time for benefits, very defined roles, trained managers (yes, I know some of them are still awful – trust me – I DO know that), higher-end benefits, long careers possible, discounts at retailers and other “soft” benefits, prestige. For some, a higher level of politics (done professionally) is a good thing. Disadvantages: You could become another faceless name in the crowd, might not allow a great deal of flexibility,  large organizational changes might take away any control you have of your career. I’ve also seen large layoffs happen, and good people get let go while “dead weight” is retained. For some, a higher level of politics is distasteful. So what are your experiences? Share with the group! Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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  • Defining Your Online Segmentation and Targeting Strategy

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A lot of times, companies will put online segmentation and targeting on the back burner because they don’t know where to start. Often, I’ve heard web managers say that their segments aren’t well understood yet, so they can’t really deliver personalized online experiences that are meaningful. This lack of complete understanding means that they don't really bother to try. But, I don’t think you necessarily need to have an elaborate segmentation and targeting strategy already in place to start delivering a more relevant online customer experience. Sometimes it helps to think of how segmentation and targeting might solve some of the challenges your sites visitors are currently experiencing on your web presence, rather than doing nothing and waiting until a fully baked segmentation strategy lands in your inbox.  For example, perhaps you have a broad and varied service offering that makes it difficult for site visitors to easily find the solutions that are most relevant for them.  How can segmentation and targeting help solve this problem?  Or maybe it’s like the airline I described in Monday’s post where the special deals featured on the home page are only relevant to site visitors from a couple of cities.  Couldn’t segmentation and targeting help them to highlight offers on their home page that are relevant to a larger share of their site visitors? Your early segmentation and targeting efforts do not need to be complicated.  There are simple ways to start delivering a more relevant online customer experience, even if you’re dealing with anonymous site visitors.  These include targeting content to site visitors based on: Referral: Deliver targeted content to your site visitors that is based on where they came from or the search term they used to find your site Behavior:  Deliver content to your site visitors that is related or similar to content they’ve clicked on already Location:  Deliver content your site visitors that is most relevant for their geographic location (this would solve that pesky airline home page problem described above) So as you can see, there really are some very simple ways in which you can start improving your online customer experience using very basic segmentation and targeting methods.  One thing to keep in mind as you start to define you segmentation and targeting strategy is that there are many different types of attributes or combinations of attributes upon which you can base your segmentation and targeting strategy.  In addition to referral, behavior and location, other attributes that you should consider are: Profile Information:  What profile information do you know about this customer already?  Perhaps they provided some information on their interests and preferences when they first registered with your site. Time:  What time is it and how does that impact what my site visitors are looking for or trying to do? Demographics: What are my site visitors’ ages, incomes or ethnicities? Which attributes you select to include in your segmentation strategy will depend on your unique business needs and objectives.  Attributes such as behavior or referral may not be the most important targeting criteria depending on your situation. For example, if you’re a newspaper you might know that certain visitors are sports fans based on their profile information.  You can create a segment for sports fans and target sports related content to that segment of your readership online.  Or perhaps, a reader is browsing stories that are related to politics; you can use that visitor’s behavior to assign him or her to a segment for those interested in politics. From there you can recommend more stories to that visitor based on their interest in politics. For an airline, the visitor’s location may be a more important attribute. By detecting the visitor’s location, you can assign them to an appropriate segment and then target special flights and offers to them based on their likely departure airport. As you can see, there are many practical ways that you can start improving the experience your customers receive on your web presence using fairly basic segmentation and targeting techniques. If you want to learn more about segmentation and targeting using Oracle’s web experience management solution, check out this helpful video that demonstrates these powerful capabilities in Oracle WebCenter Sites. ***** On Demand Webcast Featuring Brian Solis of Altimeter Group Trends such as the mobile web, social media, gamification and real-time are changing customer behavior and expectations. In this new environment, many businesses will struggle. Some will fall by the wayside, while others learn to adapt and thrive. Watch this on demand webcast with Altimeter Group digital analyst and author, Brian Solis, and discover what your organization needs to know about how to compete in the new era of Digital Darwinism. View now.

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