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• Where Twitter Stands Heading Into 2013

  - by Mike Stiles

  As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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• Session Sharing with another User on *NIX and Windows

  - by Giri Mandalika

  Oracle Solaris Since Solaris is not widely known for its graphical interface, let's just focus on sharing a terminal session in read-only mode with another user on the same system. Here is an example. eg., % finger Login Name TTY Idle When Where root Super-User pts/1 Sat 16:57 dhcp-amer-vpn-rmdc-a sunperf ??? pts/2 4 Sat 16:41 pitcher.sfbay.sun.com In this example, two users root and sunperf are connected to the same system from two different terminals pts/1 and pts/2 respectively. If the root user wants to show something to sunperf user -- what s/he is doing in her/his terminal, for example, it can be accomplished with the following command. script -a /dev/null | tee -a <target_terminal eg., # script -a /dev/null | tee -a /dev/pts/2 Script started, file is /dev/null # # uptime 5:04pm up 1 day(s), 2:56, 2 users, load average: 0.81, 0.81, 0.81 # # isainfo -v 64-bit sparcv9 applications crc32c cbcond pause mont mpmul sha512 sha256 sha1 md5 camellia kasumi des aes ima hpc vis3 fmaf asi_blk_init vis2 vis popc 32-bit sparc applications crc32c cbcond pause mont mpmul sha512 sha256 sha1 md5 camellia kasumi des aes ima hpc vis3 fmaf asi_blk_init vis2 vis popc v8plus div32 mul32 # # exit Script done, file is /dev/null After the script .. | tee .. command, sunperf user should be able to see the root user's stdin and stdout contents in her/his own terminal until the script session exits in root user's terminal. Since this kind of sharing is based on capturing and redirecting the contents to the target terminal, the users on the receiving end won't be able to see whatever is being edited on initiators' terminal [using editors such as vi]. Also it is not possible to share the session with any connected user on the system unless the initiator has the necessary permissions and privileges. The script utility records everything printed in a terminal session, while the tee utility replicates the contents of the screen capture on to the standard output of the target terimal. The tee utility does not buffer the output - so, the screen capture from the initiators' terminal appears almost right away in the target terminal. Though I never tested, this technique may work on all *NIX and Linux flavors with little or no changes. Also there might be other ways to accomplish this. [Thanks to Sujeet for sharing this tip] Microsoft Windows Most of the Windows users may rely on VNC services to share a desktop session. Another way to share the desktop session is to use the Remote Desktop Connection (RDC) client. Here are the steps. Connect to the target Windows system using Remote Desktop Connection client Launch Windows Task Manager Navigate to the "Users" tab Find the user session that you want to connect to and have full control over as the other user who is currently holding that session Select the user name in Windows Task Manager, right click and choose the option "Remote Control" A window pops up on the other user's session with the message "<USER is requesting to control your session remotely. Do you accept the request?" Once the other user says "Yes", you will be granted access to that session. Since then both users should be able to see the same screen and even control the session from their respective workstations.

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• WebCenter Customer Spotlight: Hyundai Motor Company

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryHyundai Motor Company is one of the world’s fastest-growing car manufacturers, ranked as the fifth-largest in 2011. The company also operates the world’s largest integrated automobile manufacturing facility in Ulsan, Republic of Korea, which can produce 1.6 million units per year. They  undertook a project to improve business efficiency and reinforce data security by centralizing the company’s sales, financial, and car manufacturing documents into a single repository. Hyundai Motor Company chose Oracle Exalogic, Oracle Exadata, Oracle WebLogic Sever, and Oracle WebCenter Content 11g, as they provided better performance, stability, storage, and scalability than their competitors.  Hyundai Motor Company cut the overall time spent each day on document-related work by around 85%, saved more than US$1 million in paper and printing costs, laid the foundation for a smart work environment, and supported their future growth in the competitive car industry. Company OverviewHyundai Motor Company is one of the world’s fastest-growing car manufacturers, ranked as the fifth-largest in 2011. The company also operates the world’s largest integrated automobile manufacturing facility in Ulsan, Republic of Korea, which can produce 1.6 million units per year. The company strives to enhance its brand image and market recognition by continuously improving the quality and design of its cars. Business Challenges To maximize the company’s growth potential, Hyundai Motor Company undertook a project to improve business efficiency and reinforce data security by centralizing the company’s sales, financial, and car manufacturing documents into a single repository. Specifically, they wanted to: Introduce a smart work environment to improve staff productivity and efficiency, and take advantage of rapid company growth due to new, enhanced car designs Replace a legacy document system managed by individual staff to improve collaboration, the visibility of corporate documents, and sharing of work-related files between employees Improve the security and storage of documents containing corporate intellectual property, and prevent intellectual property loss when staff leaves the company Eliminate delays when downloading files from the central server to a PC Build a large, single document repository to more efficiently manage and share data between 30,000 staff at the company’s headquarters Establish a scalable system that can be extended to Hyundai offices around the world Solution DeployedAfter conducting a large-scale benchmark test, Hyundai Motor Company chose Oracle Exalogic, Oracle Exadata, Oracle WebLogic Sever, and Oracle WebCenter Content 11g, as they provided better performance, stability, storage, and scalability than their competitors. Business Results Lowered the overall time spent each day on all document-related work by approximately 85%—from 4.5 hours to around 42 minutes on an average day Saved more than US$1 million per year in printer, paper, and toner costs, and laid the foundation for a completely paperless environment Reduced staff’s time spent requesting and receiving documents about car sales or designs from supervisors by 50%, by storing and managing all documents across the corporation in a single repository Cut the time required to draft new-car manufacturing, sales, and design documents by 20%, by allowing employees to reference high-quality data, such as marketing strategy and product planning documents already in the system Enhanced staff productivity at company headquarters by 9% by reducing the document-related tasks of 30,000 administrative and research and development staff Ensured the system could scale to hold 3 petabytes of car sales, manufacturing, and design data by 2013 and be deployed at branches worldwide We chose Oracle Exalogic, Oracle Exadata, and Oracle WebCenter Content to support our new document-centralization system over their competitors as Oracle offers stable storage for petabytes of data and high processing speeds. We have cut the overall time spent each day on document-related work by around 85%, saved more than US$1 million in paper and printing costs, laid the foundation for a smart work environment, and supported our future growth in the competitive car industry. Kang Tae-jin, Manager, General Affairs Team, Hyundai Motor Company Additional Information Hyundai Motor Company Customer Snapshot Oracle WebCenter Content

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• Sitting Pretty

  - by Phil Factor

  Guest Editorial for Simple-Talk IT Pro newsletter'DBAs and SysAdmins generally prefer an expression of calmness under adversity. It is a subtle trick, and requires practice in front of a mirror to get it just right. Too much adversity and they think you're not coping; too much calmness and they think you're under-employed' I dislike the term 'avatar', when used to describe a portrait photograph. An avatar, in the sense of a picture, is merely the depiction of one's role-play alter-ego, often a ridiculous bronze-age deity. However, professional image is important. The choice and creation of online photos has an effect on the way your message is received and it is important to get that right. It is fine to use that photo of you after ten lagers on holiday in an Ibiza nightclub, but what works on Facebook looks hilarious on LinkedIn. My splendid photograph that I use online was done by a professional photographer at great expense and I've never had the slightest twinge of regret when I remember how much I paid for it. It is me, but a more pensive and dignified edition, oozing trust and wisdom. One gasps at the magical skill that a professional photographer can conjure up, without digital manipulation, to make the best of a derisory noggin (ed: slang for a head). Even if he had offered to depict me as a semi-naked, muscle-bound, sword-wielding hero, I'd have demurred. No, any professional person needs a carefully cultivated image that looks right. I'd never thought of using that profile shot, though I couldn't help noticing the photographer flinch slightly when he first caught sight of my face. There is a problem with using an avatar. The use of a single image doesn't express the appropriate emotion. At the moment, it is weird to see someone with a laughing portrait writing something solemn. A neutral cast to the face, somewhat like a passport photo, is probably the best compromise. Actually, the same is true of a working life in IT. One of the first skills I learned was not to laugh at managers, but, instead, to develop a facial expression that promoted a sense of keenness, energy and respect. Every profession has its own preferred facial cast. A neighbour of mine has the natural gift of a face that displays barely repressed grief. Though he is characteristically cheerful, he earns a remarkable income as a pallbearer. DBAs and SysAdmins generally prefer an expression of calmness under adversity. It is a subtle trick, and requires practice in front of a mirror to get it just right. Too much adversity and they think you're not coping; too much calmness and they think you're under-employed. With an appropriate avatar, you could do away with a lot of the need for 'smilies' to give clues as to the meaning of what you've written on forums and blogs. If you had a set of avatars, showing the full gamut of human emotions expressible in writing: Rage, fear, reproach, joy, ebullience, apprehension, exasperation, dissembly, irony, pathos, euphoria, remorse and so on. It would be quite a drop-down list on forums, but given the vast prairies of space on the average hard drive, who cares? It would cut down on the number of spats in Forums just as long as one picks the right avatar. As an unreconstructed geek, I find it hard to admit to the value of image in the workplace, but it is true. Just as we use professionals to tidy up and order our CVs and job applications, we should employ experts to enhance our professional image. After all you don't perform surgery or dentistry on yourself do you?

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• Controlling soft errors and false alarms in SSIS

  - by Jim Giercyk

  If you are like me, you dread the 3AM wake-up call.  I would say that the majority of the pages I get are false alarms.  The alerts that require action often require me to open an SSIS package, see where the trouble is and try to identify the offending data.  That can be very time-consuming and can take quite a chunk out of my beauty sleep.  For those reasons, I have developed a simple error handling scenario for SSIS which allows me to rest a little easier.  Let me first say, this is a high level discussion; getting into the nuts and bolts of creating each shape is outside the scope of this document, but if you have an average understanding of SSIS, you should have no problem following along. In the Data Flow above you can see that there is a caution triangle.  For the purpose of this discussion I am creating a truncation error to demonstrate the process, so this is to be expected.  The first thing we need to do is to redirect the error output.  Double-clicking on the Query shape presents us with the properties window for the input.  Simply set the columns that you want to redirect to Redirect Row in the dropdown box and hit Apply. Without going into a dissertation on error handling, I will just note that you can decide which errors you want to redirect on Error and on Truncation.  Therefore, to override this process for a column or condition, simply do not redirect that column or condition. The next thing we want to do is to add some information about the error; specifically, the name of the package which encountered the error and which step in the package wrote the record to the error table.  REMEMBER: If you redirect the error output, your package will not fail, so you will not know where the error record was created without some additional information.    I added 3 columns to my error record; Severity, Package Name and Step Name.  Severity is just a free-form column that you can use to note whether an error is fatal, whether the package is part of a test job and should be ignored, etc.  Package Name and Step Name are system variables. In my package I have created a truncation situation, where the firstname column is 50 characters in the input, but only 4 characters in the output.  Some records will pass without truncation, others will be sent to the error output.  However, the package will not fail. We can see that of the 14 input rows, 8 were redirected to the error table. This information can be used by another step or another scheduled process or triggered to determine whether an error should be sent.  It can also be used as a historical record of the errors that are encountered over time.  There are other system variables that might make more sense in your infrastructure, so try different things.  Date and time seem like something you would want in your output for example.  In summary, we have redirected the error output from an input, added derived columns with information about the errors, and inserted the information and the offending data into an error table.  The error table information can be used by another step or process to determine, based on the error information, what level alert must be sent.  This will eliminate false alarms, and give you a head start when a genuine error occurs.

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• Observing flow control idle time in TCP

  - by user12820842

  Previously I described how to observe congestion control strategies during transmission, and here I talked about TCP's sliding window approach for handling flow control on the receive side. A neat trick would now be to put the pieces together and ask the following question - how often is TCP transmission blocked by congestion control (send-side flow control) versus a zero-sized send window (which is the receiver saying it cannot process any more data)? So in effect we are asking whether the size of the receive window of the peer or the congestion control strategy may be sub-optimal. The result of such a problem would be that we have TCP data that we could be transmitting but we are not, potentially effecting throughput. So flow control is in effect: when the congestion window is less than or equal to the amount of bytes outstanding on the connection. We can derive this from args[3]-tcps_snxt - args[3]-tcps_suna, i.e. the difference between the next sequence number to send and the lowest unacknowledged sequence number; and when the window in the TCP segment received is advertised as 0 We time from these events until we send new data (i.e. args[4]-tcp_seq = snxt value when window closes. Here's the script: #!/usr/sbin/dtrace -s #pragma D option quiet tcp:::send / (args[3]-tcps_snxt - args[3]-tcps_suna) = args[3]-tcps_cwnd / { cwndclosed[args[1]-cs_cid] = timestamp; cwndsnxt[args[1]-cs_cid] = args[3]-tcps_snxt; @numclosed["cwnd", args[2]-ip_daddr, args[4]-tcp_dport] = count(); } tcp:::send / cwndclosed[args[1]-cs_cid] && args[4]-tcp_seq = cwndsnxt[args[1]-cs_cid] / { @meantimeclosed["cwnd", args[2]-ip_daddr, args[4]-tcp_dport] = avg(timestamp - cwndclosed[args[1]-cs_cid]); @stddevtimeclosed["cwnd", args[2]-ip_daddr, args[4]-tcp_dport] = stddev(timestamp - cwndclosed[args[1]-cs_cid]); @numclosed["cwnd", args[2]-ip_daddr, args[4]-tcp_dport] = count(); cwndclosed[args[1]-cs_cid] = 0; cwndsnxt[args[1]-cs_cid] = 0; } tcp:::receive / args[4]-tcp_window == 0 && (args[4]-tcp_flags & (TH_SYN|TH_RST|TH_FIN)) == 0 / { swndclosed[args[1]-cs_cid] = timestamp; swndsnxt[args[1]-cs_cid] = args[3]-tcps_snxt; @numclosed["swnd", args[2]-ip_saddr, args[4]-tcp_dport] = count(); } tcp:::send / swndclosed[args[1]-cs_cid] && args[4]-tcp_seq = swndsnxt[args[1]-cs_cid] / { @meantimeclosed["swnd", args[2]-ip_daddr, args[4]-tcp_sport] = avg(timestamp - swndclosed[args[1]-cs_cid]); @stddevtimeclosed["swnd", args[2]-ip_daddr, args[4]-tcp_sport] = stddev(timestamp - swndclosed[args[1]-cs_cid]); swndclosed[args[1]-cs_cid] = 0; swndsnxt[args[1]-cs_cid] = 0; } END { printf("%-6s %-20s %-8s %-25s %-8s %-8s\n", "Window", "Remote host", "Port", "TCP Avg WndClosed(ns)", "StdDev", "Num"); printa("%-6s %-20s %-8d %@-25d %@-8d %@-8d\n", @meantimeclosed, @stddevtimeclosed, @numclosed); } So this script will show us whether the peer's receive window size is preventing flow ("swnd" events) or whether congestion control is limiting flow ("cwnd" events). As an example I traced on a server with a large file transfer in progress via a webserver and with an active ssh connection running "find / -depth -print". Here is the output: ^C Window Remote host Port TCP Avg WndClosed(ns) StdDev Num cwnd 10.175.96.92 80 86064329 77311705 125 cwnd 10.175.96.92 22 122068522 151039669 81 So we see in this case, the congestion window closes 125 times for port 80 connections and 81 times for ssh. The average time the window is closed is 0.086sec for port 80 and 0.12sec for port 22. So if you wish to change congestion control algorithm in Oracle Solaris 11, a useful step may be to see if congestion really is an issue on your network. Scripts like the one posted above can help assess this, but it's worth reiterating that if congestion control is occuring, that's not necessarily a problem that needs fixing. Recall that congestion control is about controlling flow to prevent large-scale drops, so looking at congestion events in isolation doesn't tell us the whole story. For example, are we seeing more congestion events with one control algorithm, but more drops/retransmission with another? As always, it's best to start with measures of throughput and latency before arriving at a specific hypothesis such as "my congestion control algorithm is sub-optimal".

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• The Three-Legged Milk Stool - Why Oracle Fusion Incentive Compensation makes the difference!

  - by Richard Lefebvre

  During the London Olympics, we were exposed to dozens of athletes who worked with sports psychologists to maximize their performance. Executives often hire business psychologists to coach their teams to excellence. In the same vein, Fusion Incentive Compensation can be used to get people to change their sales behavior so we can make our numbers. But what about using incentive compensation solutions in a non-sales scenario to drive change? Recently, I was working an opportunity where a company was having a low user adoption rate for Salesforce.com, which was causing problems for them. I suggested they use Fusion Incentive Comp to change the reps' behavior. We tossed around the idea of tracking user adoption by creating a variable bonus for reps based on how well they forecasted revenues in the new system. Another thought was to reward the reps for how often they logged into the system or for the percentage of leads that became opportunities and turned into revenue. A new twist on a great product. Fusion CRM's Sweet Spot I'm excited about the sales performance management (SPM) tools in Fusion CRM. This trio of Incentive Compensation, Territory Management, and Quota Management sets us apart from the competition because Oracle is the only vendor that provides all three of these capabilities on a single tech stack, in a single application, and with a single look and feel. The niche vendors offer standalone territory or incentive compensation solutions, but then the customer has to custom build the other tools and can end up with a Frankenstein-type environment. On average, companies overpay sales commissions by three to eight percent. You calculate that number for a company the size of Oracle for one quarter and it makes a pretty air-tight financial case for using SPM tools to figure accurate commissions. Plus when sales reps get the right compensation, they can be out selling rather than spending precious time figuring out what they didn't get paid or looking for another job. And one more thing ... Oracle knows incentive comp. We have been a Gartner Market Scope leader in this space for the last five years. Our solution gets high marks because of its scalability and because of its interoperability with other technologies. And now that we're leading with Fusion, our incentive compensation offering includes the innovations that the Fusion team built, plus enhancements from the E-Business Suite Incentive Comp team. It's a case of making a good thing even better. (See product video.) The "Wedge" Apps In a number of accounts that I'm working on, there is a non-Oracle CRM system of record. That gives me the perfect opportunity to introduce the benefits of our SPM tools and to get the customer using Fusion. Then the door is wide open for the company to uptake more of Fusion CRM, especially since all the integrations they need are out of the box. I really believe that implementing this wedge of SPM tools is the ticket to taking market share away from other vendors. It allows us to insert ourselves in an environment where no other CRM solution in the market has the extending capabilities of Fusion. Not Just Your Usual Suspects Usually the stakeholders that I talk to for Territory Management are tightly aligned with the sales management team. When I sell the quota planning tool, I'm talking to finance people on the ERP side of the house who are measuring quotas and forecasting revenue. And then Incentive Comp is of most interest to the sales operations people, and generally these people roll up to either HR or the payroll department. I think of our Fusion SPM tools as a three-legged stool straddling an organization's Sales, Finance, and HR departments. So when you're prospecting for opportunities -- yes, people with a CRM perspective will be very interested -- but don't limit yourselves to that constituency. You might find stakeholders in accounting, revenue planning, or HR compensation teams. You just might discover, as I did at United Airlines, that the HR organization is spearheading the CRM project because incentive compensation is what they need ... and they're the ones with the budget. Jason Loh Global Solutions Manager, Fusion CRM Sales Planning Oracle Corporation

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• Looking for a real-world example illustrating that composition can be superior to inheritance

  - by Job

  I watched a bunch of lectures on Clojure and functional programming by Rich Hickey as well as some of the SICP lectures, and I am sold on many concepts of functional programming. I incorporated some of them into my C# code at a previous job, and luckily it was easy to write C# code in a more functional style. At my new job we use Python and multiple inheritance is all the rage. My co-workers are very smart but they have to produce code fast given the nature of the company. I am learning both the tools and the codebase, but the architecture itself slows me down as well. I have not written the existing class hierarchy (neither would I be able to remember everything about it), and so, when I started adding a fairly small feature, I realized that I had to read a lot of code in the process. At the surface the code is neatly organized and split into small functions/methods and not copy-paste-repetitive, but the flip side of being not repetitive is that there is some magic functionality hidden somewhere in the hierarchy chain that magically glues things together and does work on my behalf, but it is very hard to find and follow. I had to fire up a profiler and run it through several examples and plot the execution graph as well as step through a debugger a few times, search the code for some substring and just read pages at the time. I am pretty sure that once I am done, my resulting code will be short and neatly organized, and yet not very readable. What I write feels declarative, as if I was writing an XML file that drives some other magic engine, except that there is no clear documentation on what the XML should look like and what the engine does except for the existing examples that I can read as well as the source code for the 'engine'. There has got to be a better way. IMO using composition over inheritance can help quite a bit. That way the computation will be linear rather than jumping all over the hierarchy tree. Whenever the functionality does not quite fit into an inheritance model, it will need to be mangled to fit in, or the entire inheritance hierarchy will need to be refactored/rebalanced, sort of like an unbalanced binary tree needs reshuffling from time to time in order to improve the average seek time. As I mentioned before, my co-workers are very smart; they just have been doing things a certain way and probably have an ability to hold a lot of unrelated crap in their head at once. I want to convince them to give composition and functional as opposed to OOP approach a try. To do that, I need to find some very good material. I do not think that a SCIP lecture or one by Rich Hickey will do - I am afraid it will be flagged down as too academic. Then, simple examples of Dog and Frog and AddressBook classes do not really connivence one way or the other - they show how inheritance can be converted to composition but not why it is truly and objectively better. What I am looking for is some real-world example of code that has been written with a lot of inheritance, then hit a wall and re-written in a different style that uses composition. Perhaps there is a blog or a chapter. I am looking for something that can summarize and illustrate the sort of pain that I am going through. I already have been throwing the phrase "composition over inheritance" around, but it was not received as enthusiastically as I had hoped. I do not want to be perceived as a new guy who likes to complain and bash existing code while looking for a perfect approach while not contributing fast enough. At the same time, my gut is convinced that inheritance is often the instrument of evil and I want to show a better way in a near future. Have you stumbled upon any great resources that can help me?

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• Brazil is Hot for Social Media

  - by Mike Stiles

  Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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• Experimenting with other search engines

  - by Bill Graziano

  I’ve been a Google user so long I can hardly remember what I used before it.  Alta Vista maybe?  Or Yahoo.  I’ve tried Bing off and on but it never really stuck.  I probably care more about search engines than your average user because of their impact on SQLTeam.com.  Lately I’ve been trying two other search engines and actually switched to one of them. I’ve played with Blekko a little in the past.  They have some interesting ways to “slice up” your results.  For example, searching on “SQL Server /blogs /date” should just search all the recently updated blogs.  Those two extra words on the search are slashtags.  The full list of slashtags runs from /forums to just see forums to /twitter to /nikon to /reviews and on and on and on.  I laughed when I saw they had slashtags for both liberal and conservative.  I’d hate to find any search results that don’t match my existing worldview :)  You can also create your own slashtags.  I created a mini-search engine for the SQL Server blogs that I read.  You can search it for “backup” at http://blekko.com/ws/backup+/billgraziano/sql-sites.  I uploaded my OPML and it limited the search to just those sites.  It seems like the site is focusing more on curating results and less on algorithms.  This is an interesting site for those power searchers.  There are some great ways to curate results using slashtags.  For 99% of my searches (type words, click on one of the first few links) slashtags are overkill.  They do have some good information on page and site ranking though so I’ll probably send some time looking through that. Blekko recently got my attention again when they said they were banning “content farms” - and that includes eHow and experts-exchange.  I always feel used when I click on a link to EE and find myself scrolling all the way to the bottom to see if I can find the answer.  Sometimes it’s there but sometimes it tells me I need to pay first.  I’ve longed for a way to always exclude certain sites.  Blekko might be taking a hammer to a problem that needs a scalpel but it’s an interesting choice.  (And some of the comments in the TechCrunch link are interesting if you’re a search nerd.) DuckDuckGo is an odd name for a search engine.  Their big hook is that they don’t have search history.  If you wade through your Google account you can probably find the page where it stores your search history.  It was pretty enlightening to find mine.  It was easy to disable but that got me started looking at other search engines.  DDG (or DukGo) just feels like Google used to in the old days.  The results are good enough and the site is fast. Searches will return a snippet from WikiPedia or other site (like StackOverflow) at the top.  I think the idea is to answer the question without needing to visit the site.  I’m not sure that’s a good thing for SQLTeam.com. The only thing I really miss is image search.  You can add a “!i” at the end of any search and it will search the images on Bing.  Bing doesn’t have a great image search but it works for most of what I need.  They call these exclamation marks “!bangs” and they are kinda, sorta like slashtags.  I’ve been using DuckDuckGo now for a few weeks and I’m pretty happy with it.  I use Chrome for my browser and it was an easy switch to make.  It’s still a little surprising seeing my search results come up in a different format.  I’m starting to get used to it though.

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• Consumer Oriented Search In Oracle Endeca Information Discovery - Part 2

  - by Bob Zurek

  As discussed in my last blog posting on this topic, Information Discovery, a core capability of the Oracle Endeca Information Discovery solution enables businesses to search, discover and navigate through a wide variety of big data including structured, unstructured and semi-structured data. With search as a core advanced capabilities of our product it is important to understand some of the key differences and capabilities in the underlying data store of Oracle Endeca Information Discovery and that is our Endeca Server. In the last post on this subject, we talked about Exploratory Search capabilities along with support for cascading relevance. Additional search capabilities in the Endeca Server, which differentiate from simple keyword based "search boxes" in other Information Discovery products also include: The Endeca Server Supports Set Search.  The Endeca Server is organized around set retrieval, which means that it looks at groups of results (all the documents that match a search), as well as the relationship of each individual result to the set. Other approaches only compute the relevance of a document by comparing the document to the search query – not by comparing the document to all the others. For example, a search for “U.S.” in another approach might match to the title of a document and get a high ranking. But what if it were a collection of government documents in which “U.S.” appeared in many titles, making that clue less meaningful? A set analysis would reveal this and be used to adjust relevance accordingly. The Endeca Server Supports Second-Order Relvance. Unlike simple search interfaces in traditional BI tools, which provide limited relevance ranking, such as a list of results based on key word matching, Endeca enables users to determine the most salient terms to divide up the result. Determining this second-order relevance is the key to providing effective guidance. Support for Queries and Filters. Search is the most common query type, but hardly complete, and users need to express a wide range of queries. Oracle Endeca Information Discovery also includes navigation, interactive visualizations, analytics, range filters, geospatial filters, and other query types that are more commonly associated with BI tools. Unlike other approaches, these queries operate across structured, semi-structured and unstructured content stored in the Endeca Server. Furthermore, this set is easily extensible because the core engine allows for pluggable features to be added. Like a search engine, queries are answered with a results list, ranked to put the most likely matches first. Unlike “black box” relevance solutions, which generalize one strategy for everyone, we believe that optimal relevance strategies vary across domains. Therefore, it provides line-of-business owners with a set of relevance modules that let them tune the best results based on their content. The Endeca Server query result sets are summarized, which gives users guidance on how to refine and explore further. Summaries include Guided Navigation® (a form of faceted search), maps, charts, graphs, tag clouds, concept clusters, and clarification dialogs. Users don’t explicitly ask for these summaries; Oracle Endeca Information Discovery analytic applications provide the right ones, based on configurable controls and rules. For example, the analytic application might guide a procurement agent filtering for in-stock parts by visualizing the results on a map and calculating their average fulfillment time. Furthermore, the user can interact with summaries and filters without resorting to writing complex SQL queries. The user can simply just click to add filters. Within Oracle Endeca Information Discovery, all parts of the summaries are clickable and searchable. We are living in a search driven society where business users really seem to enjoy entering information into a search box. We do this everyday as consumers and therefore, we have gotten used to looking for that box. However, the key to getting the right results is to guide that user in a way that provides additional Discovery, beyond what they may have anticipated. This is why these important and advanced features of search inside the Endeca Server have been so important. They have helped to guide our great customers to success. 

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• Questions to ask to ensure someone understands programming? (and iOS)

  - by Stephen J

  So, I've been tutoring my friend for 2 years. Most people learn programming on their own in 3-6 months, (sans algorithms). It's confusing 'cause he'll run anywhere I tell him to, understands how to read C and C++ honestly better than the average college student, and he'll modify and repeat anything I do... but for the love of god he doesn't move on to new things and he still has test anxiety. I've recently realized he's copied and toyed with existing, but not once gained an understanding of why. I was under the impression he was learning fast because he could write it, but when you say "Make a function that takes an NSString" and he says "How?" and I say "The same way you make ANY function that takes any parameter, NSString is just a type like int" and all I hear is "No, it's an NSString, it's a special thing." and we get into an arguing match 'cause I'm like "It's just a class like any other class, you've used them for months now" and blah... I've subconsciously avoided comprehension questions because of this. Anyway, if you have him copy a program and say "Just initialize it" "Where?" "I don't care, didLoad or initWithCoder or Awake from nib, anywhere it gets initialized" and "No, it has to be exactly where you had it!" "No it doesn't!" I'm sick of this, but he won't give up. So I'm done avoiding these yelling matches and becoming a sadist from now on. I would like some help in finding questions to ask him that force him to understand what he's doing. I'd like some help and any resources I can find. CQuestions looked like a good site, but now I need some iPhone stuff. For example: *What do properties do? How are they changed? How do you change the name of the getter? *Why are Booleans inefficent? What advantage does int have over a boolean and how does the bit-shift operator help? *What does Copy do to a string? *What's the difference between a view controller and a uiview? *Write a program from memory that displays blah on screen, and flashes each view one by one. From beginner up to intermediate, hobbyist with some algebra at most. I'm just looking for resources to work with. I left in backstory so you know to "twist" the questions so he doesn't know he's supposed to init a variable here or there, but has to figure it out, and learn why it goes "here" or that "anywhere is fine as long as it's". Sample programs, anything. I'm relatively open about this because, being a programmer, I seriously doubt he's the only one who has this issue. I'd like to know how others have overcome similar. What made things "click"? for you? Did you have a hard time finding answers on Google, and how did you learn a better way to find what you were looking for? (He's so exact, he'll search for how to write a checkers program with color X and Y inside a uiview, as his search string, instead of breaking it up into components, I need help with that too, and believe it is related). This type of problem has to remind one of us of someone they know. So, Exercises to force them to think? Ways we overcame this thing in the past? I greatly appreciate any help.

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• With a little effort you can &ldquo;SEMI&rdquo;-protect your C# assemblies with obfuscation.

  - by mbcrump

  This method will not protect your assemblies from a experienced hacker. Everyday we see new keygens, cracks, serials being released that contain ways around copy protection from small companies. This is a simple process that will make a lot of hackers quit because so many others use nothing. If you were a thief would you pick the house that has security signs and an alarm or one that has nothing? To so begin: Obfuscation is the concealment of meaning in communication, making it confusing and harder to interpret. Lets begin by looking at the cartoon below:     You are probably familiar with the term and probably ignored this like most programmers ignore user security. Today, I’m going to show you reflection and a way to obfuscate it. Please understand that I am aware of ways around this, but I believe some security is better than no security.  In this sample program below, the code appears exactly as it does in Visual Studio. When the program runs, you get either a true or false in a console window. Sample Program. using System; using System.Diagnostics; using System.Linq;   namespace ObfuscateMe {     class Program     {                static void Main(string[] args)         {               Console.WriteLine(IsProcessOpen("notepad")); //Returns a True or False depending if you have notepad running.             Console.ReadLine();         }             public static bool IsProcessOpen(string name)         {             return Process.GetProcesses().Any(clsProcess => clsProcess.ProcessName.Contains(name));         }     } }   Pretend, that this is a commercial application. The hacker will only have the executable and maybe a few config files, etc. After reviewing the executable, he can determine if it was produced in .NET by examing the file in ILDASM or Redgate’s Reflector. We are going to examine the file using RedGate’s Reflector. Upon launch, we simply drag/drop the exe over to the application. We have the following for the Main method:   and for the IsProcessOpen method:     Without any other knowledge as to how this works, the hacker could export the exe and get vs project build or copy this code in and our application would run. Using Reflector output. using System; using System.Diagnostics; using System.Linq;   namespace ObfuscateMe {     class Program     {                static void Main(string[] args)         {               Console.WriteLine(IsProcessOpen("notepad"));             Console.ReadLine();         }             public static bool IsProcessOpen(string name)         {             return Process.GetProcesses().Any<Process>(delegate(Process clsProcess)             {                 return clsProcess.ProcessName.Contains(name);             });         }       } } The code is not identical, but returns the same value. At this point, with a little bit of effort you could prevent the hacker from reverse engineering your code so quickly by using Eazfuscator.NET. Eazfuscator.NET is just one of many programs built for this. Visual Studio ships with a community version of Dotfoscutor. So download and load Eazfuscator.NET and drag/drop your exectuable/project into the window. It will work for a few minutes depending if you have a quad-core or not. After it finishes, open the executable in RedGate Reflector and you will get the following: Main After Obfuscation IsProcessOpen Method after obfuscation: As you can see with the jumbled characters, it is not as easy as the first example. I am aware of methods around this, but it takes more effort and unless the hacker is up for the challenge, they will just pick another program. This is also helpful if you are a consultant and make clients pay a yearly license fee. This would prevent the average software developer from jumping into your security routine after you have left. I hope this article helped someone. If you have any feedback, please leave it in the comments below.

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• New PeopleSoft HCM 9.1 On Demand Standard Edition provides a complete set of IT services at a low, predictable monthly cost

  - by Robbin Velayedam

  At Oracle Open World last month, Oracle announced that we are extending our On Demand offerings with the general availability of PeopleSoft On Demand Standard Edition. Standard Edition represents Oracle’s commitment to providing customers a choice of solutions, technology, and deployment options commensurate with their business needs and future growth. The Standard Edition offering complements the traditional On Demand offerings (Enterprise and Professional Editions) by focusing on a low, predictable monthly cost model that scales with the size of your business.   As part of Oracle's open cloud strategy, customers can freely move PeopleSoft licensed applications between on premise and the various  on demand options as business needs arise.    In today’s business climate, aggressive and creative business objectives demand more of IT organizations. They are expected to provide technology-based solutions to streamline business processes, enable online collaboration and multi-tasking, facilitate data mining and storage, and enhance worker productivity. As IT budgets remain tight in a recovering economy, the challenge becomes how to meet these demands with limited time and resources. One way is to eliminate the variable costs of projects so that your team can focus on the high priority functions and better predict funding and resource needs two to three years out. Variable costs and changing priorities can derail the best laid project and capacity plans. The prime culprits of variable costs in any IT organization include disaster recovery, security breaches, technical support, and changes in business growth and priorities. Customers have an immediate need for solutions that are cheaper, predictable in cost, and flexible enough for long-term growth or capacity changes. The Standard Edition deployment option fulfills that need by allowing customers to take full advantage of the rich business functionality that is inherent to PeopleSoft HCM, while delegating all application management responsibility – such as future upgrades and product updates – to Oracle technology experts, at an affordable and expected price. Standard Edition provides the advantages of the secure Oracle On Demand hosted environment, the complete set of PeopleSoft HCM configurable business processes, and timely management of regular updates and enhancements to the application functionality and underlying technology. Standard Edition has a convenient monthly fee that is scalable by number of employees, which helps align the customer’s overall cost of ownership with its size and anticipated growth and business needs. In addition to providing PeopleSoft HCM applications' world class business functionality and Oracle On Demand's embassy-grade security, Oracle’s hosted solution distinguishes itself from competitors by offering customers the ability to transition between different deployment and service models at any point in the application ownership lifecycle. As our customers’ business and economic climates change, they are free to transition their applications back to on-premise at any time. HCM On Demand Standard Edition is based on configurability options rather than customizations, requiring no additional code to develop or maintain. This keeps the cost of ownership low and time to production less than a month on average. Oracle On Demand offers the highest standard of security and performance by leveraging a state-of-the-art data center with dedicated databases, servers, and secured URL all within a private cloud. Customers will not share databases, environments, platforms, or access portals with other customers because we value how mission critical your data are to your business. Oracle’s On Demand also provides a full breadth of disaster recovery services to provide customers the peace of mind that their data are secure and that backup operations are in place to keep their businesses up and running in the case of an emergency. Currently we have over 50 PeopleSoft customers delegating us with the management of their applications through Oracle On Demand. If you are a customer interested in learning more about the PeopleSoft HCM 9.1 Standard Edition and how it can help your organization minimize your variable IT costs and free up your resources to work on other business initiatives, contact Oracle or your Account Services Representative today.

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• HERMES Medical Solutions Helps Save Lives with MySQL

  - by Bertrand Matthelié

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} HERMES Medical Solutions was established in 1976 in Stockholm, Sweden, and is a leading innovator in medical imaging hardware/software products for health care facilities worldwide. HERMES delivers a plethora of different medical imaging solutions to optimize hospital workflow. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} HERMES advanced algorithms make it possible to detect the smallest changes under therapies important and necessary to optimize different therapeutic methods and doses. Challenges Fighting illness & disease requires state-of-the-art imaging modalities and software in order to diagnose accurately, stage disease appropriately and select the best treatment available. Selecting and implementing a new database platform that would deliver the needed performance, reliability, security and flexibility required by the high-end medical solutions offered by HERMES. Solution Decision to migrate from in-house database to an embedded SQL database powering the HERMES products, delivered either as software, integrated hardware and software solutions, or via the cloud in a software-as-a-service configuration. Evaluation of several databases and selection of MySQL based on its high performance, ease of use and integration, and low Total Cost of Ownership. On average, between 4 and 12 Terabytes of data are stored in MySQL databases underpinning the HERMES solutions. The data generated by each medical study is indeed stored during 10 years or more after the treatment was performed. MySQL-based HERMES systems also allow doctors worldwide to conduct new drug research projects leveraging the large amount of medical data collected. Hospitals and other HERMES customers worldwide highly value the “zero administration” capabilities and reliability of MySQL, enabling them to perform medical analysis without any downtime. Relying on MySQL as their embedded database, the HERMES team has been able to increase their focus on further developing their clinical applications. HERMES Medical Solutions could leverage the Oracle Financing payment plan to spread its investment over time and make the MySQL choice even more valuable. “MySQL has proven to be an excellent database choice for us. We offer high-end medical solutions, and MySQL delivers the reliability, security and performance such solutions require.” Jan Bertling, CEO.

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• Intern Screening - Software 'Quiz'

  - by Jeremy1026

  I am in charge of selecting a new software development intern for a company that I work with. I wanted to throw a little 'quiz' at the applicants before moving forth with interviews so as to weed out the group a little bit to find some people that can demonstrate some skill. I put together the following quiz to send to applicants, it focuses only on PHP, but that is because that is what about 95% of the work will be done in. I'm hoping to get some feedback on A. if its a good idea to send this to applicants and B. if it can be improved upon. # 1. FizzBuzz # Write a small application that does the following: # Counts from 1 to 100 # For multiples of 3 output "Fizz" # For multiples of 5 output "Buzz" # For multiples of 3 and 5 output "FizzBuzz" # For numbers that are not multiples of 3 nor 5 output the number. <?php ?> # 2. Arrays # Create a multi-dimensional array that contains # keys for 'id', 'lot', 'car_model', 'color', 'price'. # Insert three sets of data into the array. <?php ?> # 3. Comparisons # Without executing the code, tell if the expressions # below will return true or false. <?php if ((strpos("a","abcdefg")) == TRUE) echo "True"; else echo "False"; //True or False? if ((012 / 4) == 3) echo "True"; else echo "False"; //True or False? if (strcasecmp("abc","ABC") == 0) echo "True"; else echo "False"; //True or False? ?> # 4. Bug Checking # The code below is flawed. Fix it so that the code # runs properly without producing any Errors, Warnings # or Notices, and returns the proper value. <?php //Determine how many parts are needed to create a 3D pyramid. function find_3d_pyramid($rows) { //Loop through each row. for ($i = 0; $i < $rows; $i++) { $lastRow++; //Append the latest row to the running total. $total = $total + (pow($lastRow,3)); } //Return the total. return $total; } $i = 3; echo "A pyramid consisting of $i rows will have a total of ".find_3d_pyramid($i)." pieces."; ?> # 5. Quick Examples # Create a small example to complete the task # for each of the following problems. # Create an md5 hash of "Hello World"; # Replace all occurances of "_" with "-" in the string "Welcome_to_the_universe." # Get the current date and time, in the following format, YYYY/MM/DD HH:MM:SS AM/PM # Find the sum, average, and median of the following set of numbers. 1, 3, 5, 6, 7, 9, 10. # Randomly roll a six-sided die 5 times. Store the 5 rolls into an array. <?php ?>

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• Profiling Startup Of VS2012 &ndash; JustTrace Profiler

  - by Alois Kraus

  JustTrace is made by Telerik which is mainly known for its collection of UI controls. The current version (2012.3.1127.0) does include a performance and memory profiler which does cost 614€ and is currently with a special offer for 306€ on sale. It does include one year of free upgrades. The uneven € numbers are calculated from the 799€ and 50% dicsount price. The UI is already in Metro style and simple to use. Multi process, attach, method recording filter are not supported. It looks like JustTrace is like Ants a Just My Code profiler. For stuff where you do not have the pdbs or you want to dig deeper into the BCL code you will not get far. After getting the profile data you get in the All Methods grid a plain list with hit count and own time. The method list for all methods is also suspiciously short which is a clear sign that you will not get far during the analysis of foreign code. But at least there is also a memory profiler included. For this I have to choose in the first window for Profiling Type “Memory Profiler” to check the memory consumption of VS.  There are some interesting number to see but I do really miss from YourKit the thread stack window. How am I supposed to get a clue when much memory is allocated and the CPU consumption is high in which places I should look? The Snapshot summary gives a rough overview which is ok for a first impression. Next is Assemblies? This gives you a list of all loaded assemblies. Not terribly useful.   The By Type view gives you exactly what it is supposed to do. You have to keep in mind that this list is filtered by the types you did check in the Assemblies list. The By Type instance list does only show types from assemblies which do not originate from Microsoft. By default mscorlib and System are not checked. That is the reason why for the first time my By Type window looked like The idea behind this feature is to show only your instances because you are ultimately responsible for the overall memory consumption. I am not sure if I do like this feature because by default it does hide too much. I do want to see at least how many strings and arrays are allocated. A simple namespace filter would also do it in my opinion. Now you can examine all string instances and look who in the object graph does keep a reference on them. That is nice but YourKit has the big plus that you can also look into the string contents.  I am also not sure how in the graph cycles are visualized and what will happen if you have thousands of objects referencing you. That's pretty much it about JustTrace. It can help the average developer to pinpoint performance and memory issues by just looking at his own code and instances. Showing them more will not help them because the sheer amount of information will overwhelm them. And you need to have a pretty good understanding how the GC and the CLR does work. When you have a performance issue at a customer machine it is sometimes very helpful to be able a bring a profiler onto the machine (no pdbs, …) and to get a full snapshot of all processes which are in the problematic use case involved. For these more advanced use cased JustTrace is certainly the wrong tool. Next: SpeedTrace

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• How Does a 724% Return on Your Salesforce Automation Investment Sound?

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Congratulations Apex IT! Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment - 724% Payback - 2 months Average annual benefit - $91,534 Cost: Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Please join us in congratulating Apex IT on this award and their business achievements. Want More Details? Don’t take our word for it. Read the full Apex IT ROI Case Study and learn more about Apex IT’s business—including their work with Oracle Sales and Marketing Cloud on behalf of their clients in leading Sales organizations. Learn More About Oracle Sales Cloud www.oracle.com/salescloud www.facebook.com/oraclesalescloud www.youtube.com/oraclesalescloud Oracle Customer Experience and Complementary Sales Solutions Oracle Configure, Price and Quote (CPQ) Cloud Oracle Marketing Cloud Oracle Customer Experience /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Cloud Adoption Challenges

  - by Herve Roggero

  Originally posted on: http://geekswithblogs.net/hroggero/archive/2013/11/07/cloud-adoption-challenges.aspxWhile cloud computing makes sense for most organizations and countless projects, I have seen customers significantly struggle with cloud adoption challenges. This blog post is not an attempt to provide a generic assessment of cloud adoption; rather it is an account of personal experiences in the field, some of which may or may not apply to your organization. Cloud First, Burst? In the rush to cloud adoption some companies have made the decision to redesign their core system with a cloud first approach. However a cloud first approach means that the system may not work anymore on-premises after it has been redesigned, specifically if the system depends on Platform as a Service (PaaS) components (such as Azure Tables). While PaaS makes sense when your company is in a position to adopt the cloud exclusively, it can be difficult to leverage with systems that need to work in different clouds or on-premises. As a result, some companies are starting to rethink their cloud strategy by designing for on-premises first, and modify only the necessary components to burst when needed in the cloud. This generally means that the components need to work equally well in any environment, which requires leveraging Infrastructure as a Service (IaaS) or additional investments for PaaS applications, or both.  What’s the Problem? Although most companies can benefit from cloud computing, not all of them can clearly identify a business reason for doing so other than in very generic terms. I heard many companies claim “it’s cheaper”, or “it allows us to scale”, without any specific metric or clear strategy behind the adoption decision. Other companies have a very clear strategy behind cloud adoption and can precisely articulate business benefits, such as “we have a 500% increase in traffic twice a year, so we need to burst in the cloud to avoid doubling our network and server capacity”. Understanding the problem being solved through by adopting cloud computing can significantly help organizations determine the optimum path and timeline to adoption. Performance or Scalability? I stopped counting the number of times I heard “the cloud doesn’t scale; our database runs faster on a laptop”.  While performance and scalability are related concepts, they are nonetheless different in nature. Performance is a measure of response time under a given load (meaning with a specific number of users), while scalability is the performance curve over various loads. For example one system could see great performance with 100 users, but timeout with 1,000 users, in which case the system wouldn’t scale. However another system could have average performance with 100 users, but display the exact same performance with 1,000,000 users, in which case the system would scale. Understanding that cloud computing does not usually provide high performance, but instead provides the tools necessary to build a scalable system (usually using PaaS services such as queuing and data federation), is fundamental to proper cloud adoption. Uptime? Last but not least, you may want to read the Service Level Agreement of your cloud provider in detail if you haven’t done so. If you are expecting 99.99% uptime annually you may be in for a surprise. Depending on the component being used, there may be no associated SLA at all! Other components may be restarted at any time, or services may experience failover conditions weekly ( or more) based on current overall conditions of the cloud service provider, most of which are outside of your control. As a result, for PaaS cloud environments (and to a certain extent some IaaS systems), applications need to assume failure and gracefully retry to be successful in the cloud in order to provide service continuity to end users. About Herve Roggero Herve Roggero, Windows Azure MVP, is the founder of Blue Syntax Consulting (http://www.bluesyntax.net). Herve's experience includes software development, architecture, database administration and senior management with both global corporations and startup companies. Herve holds multiple certifications, including an MCDBA, MCSE, MCSD. He also holds a Master's degree in Business Administration from Indiana University. Herve is the co-author of "PRO SQL Azure" and “PRO SQL Server 2012 Practices” from Apress, a PluralSight author, and runs the Azure Florida Association.

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• College Ratings via the Federal Government

  - by user9147039

  A few weeks back you might remember news about a higher education rating system proposal from the Obama administration. As I've discussed previously, political and stakeholder pressures to improve outcomes and increase transparency are stronger than ever before. The executive branch proposal is intended to make progress in this area. Quoting from the proposal itself, "The ratings will be based upon such measures as: Access, such as percentage of students receiving Pell grants; Affordability, such as average tuition, scholarships, and loan debt; and Outcomes, such as graduation and transfer rates, graduate earnings, and advanced degrees of college graduates.” This is going to be quite complex, to say the least. Most notably, higher ed is not monolithic. From community and other 2-year colleges, to small private 4-year, to professional schools, to large public research institutions…the many walks of higher ed life are, well, many. Designing a ratings system that doesn't wind up with lots of unintended consequences and collateral damage will be difficult. At best you would end up potentially tarnishing the reputation of certain institutions that were actually performing well against the metrics and outcome measures that make sense in their "context" of education. At worst you could spend a lot of time and resources designing a system that would lose credibility with its "customers". A lot of institutions I work with already have in place systems like the one described above. They are tracking completion rates, completion timeframes, transfers to other institutions, job placement, and salary information. As I talk to these institutions there are several constants worth noting: • Deciding on which metrics to measure is complicated. While employment and salary data are relatively easy to track, qualitative measures are more difficult. How do you quantify the benefit to someone who studies in one field that may not compensate him or her as well as another field but that provides huge personal fulfillment and reward is a difficult measure to quantify? • The data is available but the systems to transform the data into actual information that can be used in meaningful ways are not. Too often in higher ed information is siloed. As such, much of the data that need to be a part of a comprehensive system sit in multiple organizations, oftentimes outside the reach of core IT. • Politics and culture are big barriers. One of the areas that my team and I spend a lot of time talking about with higher ed institutions all over the world is the imperative to optimize for student success. This, like the tracking of the students’ achievement after graduation, requires a level or organizational capacity that does not currently exist. The primary barrier is the culture of "data islands" in higher ed, and the need for leadership to drive out the divisions between departments, schools, colleges, etc. and institute academy-wide analytics and data stewardship initiatives that will enable student success. • Data quality is a very big issue. So many disparate systems exist (some on premise, some "in the cloud") that keep data about "persons" using different means to identify them. Establishing a single source of truth about an individual and his or her data is difficult without some type of data quality policy and tools. Good tools actually exist but are seldom leveraged. Don't misunderstand - I think it's a great idea to drive additional transparency and accountability into the system of higher education. And not just at home, but globally. Students and parents need access to key data to make informed, responsible choices. The tools exist to not only enable this kind of information to be shared but to capture the very metrics stakeholders care most about and in a way that makes sense in the context of a given institution's "place" in the overall higher ed panoply.

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• DirectX particle system. ConstantBuffer

  - by Liuka

  I'm new in DirectX and I'm making a 2D game. I want to use a particle system to simulate a 3D starfield, so each star has to set its own constant buffer for the vertexshader es. to set it's world matrix. So if i have 500 stars (that move every frame) i need to call 500 times VSsetconstantbuffer, and map/unmap each buffer. with 500 stars i have an average of 220 fps and that's quite good. My bottelneck is Vs/PsSetconstantbuffer. If i dont call this function i have 400 fps(obliviously nothing is display, since i dont set the position of the stars). So is there a method to speed up the render of the particle system?? Ps. I'm using intel integrate graphic (hd 2000-3000). with a nvidia (or amd) gpu will i have the same bottleneck?? If, for example, i dont call setshaderresource i have 10-20 fps more (for 500 objcets), that is not 180.Why does SetConstantBuffer take so long?? LPVOID VSdataPtr = VSmappedResource.pData; memcpy(VSdataPtr, VSdata, CszVSdata); context->Unmap(VertexBuffer, 0); result = context->Map(PixelBuffer, 0, D3D11_MAP_WRITE_DISCARD, 0, &PSmappedResource); if (FAILED(result)) { outputResult.OutputErrorMessage(TITLE, L"Cannot map the PixelBuffer", &result, OUTPUT_ERROR_FILE); return; } LPVOID PSdataPtr = PSmappedResource.pData; memcpy(PSdataPtr, PSdata, CszPSdata); context->Unmap(PixelBuffer, 0); context->VSSetConstantBuffers(0, 1, &VertexBuffer); context->PSSetConstantBuffers(0, 1, &PixelBuffer); this update and set the buffer. It's part of the render method of a sprite class that contains a the vertex buffer and the texture to apply to the quads(it's a 2d game) too. I have an array of 500 stars (sprite setup with a star texture). Every frame: clear back buffer; draw the array of stars; present the backbuffer; draw also call the function update( which calculate the position of the sprite on screen based on a "camera class") Ok, create a vertex buffer with the vertices of each quads(stars) seems to be good, since the stars don't change their "virtual" position; so.... In a particle system (where particles move) it's better to have all the object in only one vertices array, rather then an array of different sprite/object in order to update all the vertices' position with a single setbuffer call. In this case i have to use a dynamic vertex buffer with the vertices positions like this: verticesForQuad={{ XMFLOAT3((float)halfDImensions.x-1+pos.x, (float)halfDImensions.y-1+pos.y, 1.0f), XMFLOAT2(1.0f, 0.0f) }, { XMFLOAT3((float)halfDImensions.x-1+pos.x, -(float)halfDImensions.y-1+pos.y, 1.0f), XMFLOAT2(1.0f, 1.0f) }, { XMFLOAT3(-(float)halfDImensions.x-1+pos.x, (float)halfDImensions.y-1.pos.y, 1.0f), XMFLOAT2(0.0f, 0.0f) }, { XMFLOAT3(-(float)halfDImensions.x-1.pos.x, -(float)halfDImensions.y-1+pos.y, 1.0f), XMFLOAT2(0.0f, 1.0f) }, ....other quads} where halfDimensions is the halfsize in pixel of a texture and pos the virtual position of a star. than create an array of verticesForQuad and create the vertex buffer ZeroMemory(&vertexDesc, sizeof(vertexDesc)); vertexDesc.Usage = D3D11_USAGE_DEFAULT; vertexDesc.BindFlags = D3D11_BIND_VERTEX_BUFFER; vertexDesc.ByteWidth = sizeof(VertexType)* 4*numStars; ZeroMemory(&resourceData, sizeof(resourceData)); resourceData.pSysMem = verticesForQuad; result = device->CreateBuffer(&vertexDesc, &resourceData, &CvertexBuffer); and call each frame Context->IASetVertexBuffers(0, 1, &CvertexBuffer, &stride, &offset); But if i want to add and remove obj i have to recreate the buffer each time, havent i?? There is a faster way? I think i can create a vertex buffer with a max size (es. 10000 objs) and when i update it set only the 250 position (for 250 onjs for example) and pass this number as the vertexCount to the draw function (numObjs*4), or i'm worng

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• Spotlight on Oracle Social Relationship Management. Social Enable Your Enterprise with Oracle SRM.

  - by Pat Ma

  Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels. Let's talk about two popular use cases with Oracle SRM. Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts. Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis. Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments. Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration. For more information about how Oracle SRM can social enable your enterprise, please visit oracle.com/social. For more information about Oracle Cloud, please visit cloud.oracle.com.

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• Is the Leptonica implementation of 'Modified Median Cut' not using the median at all?

  - by TheCodeJunkie

  I'm playing around a bit with image processing and decided to read up on how color quantization worked and after a bit of reading I found the Modified Median Cut Quantization algorithm. I've been reading the code of the C implementation in Leptonica library and came across something I thought was a bit odd. Now I want to stress that I am far from an expert in this area, not am I a math-head, so I am predicting that this all comes down to me not understanding all of it and not that the implementation of the algorithm is wrong at all. The algorithm states that the vbox should be split along the lagest axis and that it should be split using the following logic The largest axis is divided by locating the bin with the median pixel (by population), selecting the longer side, and dividing in the center of that side. We could have simply put the bin with the median pixel in the shorter side, but in the early stages of subdivision, this tends to put low density clusters (that are not considered in the subdivision) in the same vbox as part of a high density cluster that will outvote it in median vbox color, even with future median-based subdivisions. The algorithm used here is particularly important in early subdivisions, and 3is useful for giving visible but low population color clusters their own vbox. This has little effect on the subdivision of high density clusters, which ultimately will have roughly equal population in their vboxes. For the sake of the argument, let's assume that we have a vbox that we are in the process of splitting and that the red axis is the largest. In the Leptonica algorithm, on line 01297, the code appears to do the following Iterate over all the possible green and blue variations of the red color For each iteration it adds to the total number of pixels (population) it's found along the red axis For each red color it sum up the population of the current red and the previous ones, thus storing an accumulated value, for each red note: when I say 'red' I mean each point along the axis that is covered by the iteration, the actual color may not be red but contains a certain amount of red So for the sake of illustration, assume we have 9 "bins" along the red axis and that they have the following populations 4 8 20 16 1 9 12 8 8 After the iteration of all red bins, the partialsum array will contain the following count for the bins mentioned above 4 12 32 48 49 58 70 78 86 And total would have a value of 86 Once that's done it's time to perform the actual median cut and for the red axis this is performed on line 01346 It iterates over bins and check they accumulated sum. And here's the part that throws me of from the description of the algorithm. It looks for the first bin that has a value that is greater than total/2 Wouldn't total/2 mean that it is looking for a bin that has a value that is greater than the average value and not the median ? The median for the above bins would be 49 The use of 43 or 49 could potentially have a huge impact on how the boxes are split, even though the algorithm then proceeds by moving to the center of the larger side of where the matched value was.. Another thing that puzzles me a bit is that the paper specified that the bin with the median value should be located, but does not mention how to proceed if there are an even number of bins.. the median would be the result of (a+b)/2 and it's not guaranteed that any of the bins contains that population count. So this is what makes me thing that there are some approximations going on that are negligible because of how the split actually takes part at the center of the larger side of the selected bin. Sorry if it got a bit long winded, but I wanted to be as thoroughas I could because it's been driving me nuts for a couple of days now ;)

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• Google Map API v3 — set bounds and center

  - by Michael Bradley

  Hi, I've recently switched to Google Maps API V3. I'm working of a simple example which plots markers from an array, however I do not know how to center and zoom automatically with respect to the markers. I've searched the net high and low, including Google's own documentation, but have not found a clear answer. I know I could simply take an average of the co-ordinates, but how would I set the zoom accordingly? Could somebody please point me in the right direction? Perhaps you know of a good tutorial. Many thanks in advance, Michael function initialize() { var myOptions = { zoom: 10, center: new google.maps.LatLng(-33.9, 151.2), mapTypeId: google.maps.MapTypeId.ROADMAP } var map = new google.maps.Map(document.getElementById("map_canvas"),myOptions); setMarkers(map, beaches); } var beaches = [ ['Bondi Beach', -33.890542, 151.274856, 4], ['Coogee Beach', -33.423036, 151.259052, 5], ['Cronulla Beach', -34.028249, 121.157507, 3], ['Manly Beach', -33.80010128657071, 151.28747820854187, 2], ['Maroubra Beach', -33.450198, 151.259302, 1] ]; function setMarkers(map, locations) { var image = new google.maps.MarkerImage('images/beachflag.png', new google.maps.Size(20, 32), new google.maps.Point(0,0), new google.maps.Point(0, 32)); var shadow = new google.maps.MarkerImage('images/beachflag_shadow.png', new google.maps.Size(37, 32), new google.maps.Point(0,0), new google.maps.Point(0, 32)); var lat = map.getCenter().lat(); var lng = map.getCenter().lng(); var shape = { coord: [1, 1, 1, 20, 18, 20, 18 , 1], type: 'poly' }; for (var i = 0; i < locations.length; i++) { var beach = locations[i]; var myLatLng = new google.maps.LatLng(beach[1], beach[2]); var marker = new google.maps.Marker({ position: myLatLng, map: map, shadow: shadow, icon: image, shape: shape, title: beach[0], zIndex: beach[3] }); } }

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• How do I use PerformanceCounterType AverageTimer32?

  - by Patrick J Collins

  I'm trying to measure the time it takes to execute a piece of code on my production server. I'd like to monitor this information in real time, so I decided to give Performance Analyser a whizz. I understand from MSDN that I need to create both an AverageTimer32 and an AverageBase performance counter, which I duly have. I increment the counter in my program, and I can see the CallCount go up and down, but the AverageTime is always zero. What am I doing wrong? Thanks! Here's a snippit of code : long init_call_time = Environment.TickCount; // *** // Lots and lots of code... // *** // Count number of calls PerformanceCounter perf = new PerformanceCounter("Cat", "CallCount", "Instance", false); perf.Increment(); perf.Close(); // Count execution time PerformanceCounter perf2 = new PerformanceCounter("Cat", "CallTime", "Instance", false); perf2.NextValue(); perf2.IncrementBy(Environment.TickCount - init_call_time); perf2.Close(); // Average base for execution time PerformanceCounter perf3 = new PerformanceCounter("Cat", "CallTimeBase", "Instance", false); perf3.Increment(); perf3.Close(); perf2.NextValue();

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