Community Outreach - Where Should I Go
- by Roger Brinkley
A few days ago I was talking to person new to community development and they asked me what guidelines I used to determine the worthiness of a particular event. After our conversation was over I thought about it a little bit more and figured out there are three ways to determine if any event (be it
    conference, blog, podcast or other social medias) is worth doing: Transferability, Multiplication, and Impact.  Transferability - Is what I have to say useful to the people
    that are going to hear it. For instance, consider a company that has product offering that can connect up using a number of languages like Scala, Grovey or Java. Sending a Scala
    expert to talk about Scala and the product is not transferable to a
    Java User Group, but a Java expert doing the same talk with a Java
    slant is. Similarly, talking about JavaFX to any Java User Group
    meeting in Brazil was pretty much a wasted effort until it was open
    sourced. Once it was open sourced it was well received. 
    You can also look at transferability in relation to the subject
    matter that you're dealing with. How transferable is a presentation
    that I create. Can I, or a technical writer on the staff, turn it
    into some technical document. Could it be converted into some type
    of screen cast. If we have a regular podcast can we make a reference
    to the document, catch the high points or turn it into a interview.
    Is there a way of using this in the sales group. In other words is
    the document purely one dimensional or can it be re-purposed in
    other forms.  Multiplication - On every trip I'm looking for 2 to 5 solid connections that I can
    make with developers. These are long term connections, because I
    know that once that relationship is established it will lead to
    another 2 - 5 from that connection and within a couple of years were
    talking about some 100 connections from just one developer. For
    instance, when I was working on JavaHelp in 2000 I hired a science
    teacher with a programming background. We've developed a very tight
    relationship over the year though we rarely see each other more than
    once a year. But at this JavaOne, one of his employees came up to me
    and said, "Richard (Rick Hard in Czech) told me to tell you that he
    couldn't make it to JavaOne this year but if I saw you to tell you
    hi". 
    Another example is from my Mobile & Embedded days in Brasil. On
    our very first FISL trip about 5 years ago there were two university
    students that had created a project called "Marge". Marge was a
    Bluetooth framework that made connecting bluetooth devices easier. I
    invited them to a "Sun" dinner that evening. Originally they were
    planning on leaving that afternoon, but they changed their plans
    recognizing the opportunity. Their eyes were as big a saucers when
    they realized the level of engineers at the meeting. They went home
    started a JUG in Florianoplis that we've visited more than a couple
    of times. One of them went to work for Brazilian government lab like
    Berkley Labs, MIT Lab, John Hopkins Applied Physicas Labs or Lincoln
    Labs in the US. That presented us with an opportunity to show
    Embedded Java as a possibility for some of the work they were doing
    there.  Impact - The final criteria is how life changing is what I'm
    going to say be to the individuals I'm reaching. A t-shirt is just a
    token, but when I reach down and tug at their developer hearts then
    I know I've succeeded. I'll never forget one time we flew all night
    to reach Joan Pasoa in Northern Brazil. We arrived at 2am went
    immediately to our hotel only to be woken up at 6 am to travel 2
    hours by car to the presentation hall. When we arrived we were totally
    exhausted. Outside the facility there were 500 people lined up to
    hear 6 speakers for the day. That itself was uplifting.  I delivered
    one of my favorite talks on "I have passion". It was a talk on golf
    and embedded java development, "Find your passion". When we finished
    a couple of first year students came up to me and said how much my
    talk had inspired them. 
    FISL is another great example. I had been about 4 years in a row.
    FISL is a very young group of developers so capturing their
    attention is important. Several of the students will come back 2 or
    3 years later and ask me questions about research or jobs. And then
    there's Louis. Louis is one my favorite Brazilians. I can only
    describe him as a big Brazilian teddy bear. I see him every year at
    FISL. He works primarily in Java EE but he's attended every single
    one of my talks over the last 4 years. I can't tell you why, but he
    always greets me and gives me a hug. For some reason I've had a real
    impact.  
    And of course when it comes to impact you don't just measure a
    presentation but every single interaction you have at an event. It's
    the hall way conversations, the booth conversations, but more
    importantly it's the conversations at dinner tables or in the cars
    when you're getting transported to an event. There's a good story
    that illustrates this.  
    Last year in the spring I was traveling to Goiânia in Brazil. I've
    been there many times and leaders there no me well. One young man
    has picked me up at the airport on more than one occasion. We were
    going out to dinner one evening and he brought his girl friend
    along. One thing let to another and I eventually asked him, in front
    of her, "Why haven't you asked her to marry you?" There were all
    kinds of excuses and she just looked at him and smiled. When I came
    back in December for JavaOne he came and sought me. "I just want to
    tell you that I thought a lot about what you said, and I asked her
    to marry me. We're getting married next Spring."  
    Sometimes just one presentation is all it takes to make an impact.
    Other times it takes years. Some impacts are directly related
    to the company and some are more personal in nature. It doesn't
    matter which it is because it's having the impact that matters.