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• Bump the Bill

  - by David Dorf

  I'm writing this from 3,400 feet in the air somewhere between Chicago and Austin. GoGo In-flight strikes again. Is there anywhere I can't get a WiFi connection? While listening to Deacon Blues by Steely Dan and skimming the news, I just came across an interesting article on mobile payments. Remember when I wrote about the iPhone Bump application and its possible use in retail? Well it looks like PayPal updated their mobile payments application to include the bump technology. Now its possible to transfer money between individuals by bumping iPhones. According to the WSJ, Paypal did 24 million transactions in 2008 and 140 million in 2009 on mobile phones. As the technology gets easier to use, that number is bound to increase. Alternatives to Paypal include Google Checkout, Amazon Payments, wireless carriers ("put it on my phone bill"), smart cards (using your phone's SIM card), and iTunes. That last one comes courtesy of a story Joe Skorupa wrote on mobile payments. It looks like Apple allows iPhone apps to take micro-payments via iTunes accounts, so there may come a time when its possible to use your iPhone to make a purchase in a retail store and have your credit card charged via your iTunes account. There are still some improvements in usability to be made before using a phone will be easier than swiping a credit card, but its already better than fussing with cash.

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• Automating Form Login

  - by Greg_Gutkin

  Introduction A common task in configuring a web application for proxying in Pagelet Producer is setting up form autologin. PP provides a wizard-like tool for detecting the login form fields, but this is usually only the first step in configuring this feature. If the generated configuration doesn't seem to work, some additional manual modifications will be needed to complete the setup. This article will try to guide you through this process while steering you away from common pitfalls. For the purposes of this article, let's assume the following characteristics about your environment: Web Application Base URL: http://host/app (configured as Resource Source URL in PP) Pagelet Producer Base URL: http://pp/pagelets Form Field Auto-Detection Form Autologin is configured in the PP Admin UI under resource_name/Autologin/Form Login. First, you'll enter the URL to the login form under "Login Form Identification". This will enable the admin wizard to connect to and display the login page. Caution: RedirectsMake sure the entered URL matches what you see in the browser's address bar, when the application login page is displayed. For example, even though you may be able to reach the login page by simply typing http://host/app, the URL you end up on may change to http://host/app/login via browser redirect(s).The second URL is the one you will want to use. Caution: External Login ServersThe login page may actually come from a different server than the application you are trying to proxy. For example, you may notice that the login page URL changes to http://hostB/appB. This is common when external SSO products are involved. There are two ways of dealing with this situation. One is to configure Pagelet Producer to participate in SSO. This approach is out of scope of this article and is discussed in a separate whitepaper (TODO add link). The second approach is to use the autologin feature to provide stored credentials to the SSO login form. Since the login form URL is not an extension of the application base URL (PP resource URL), you will need to add a new PP resource for the SSO server and configure the login form on that resource instead of the original application resource. One side benefit of this additional resource is that it can reused for other applications relying on the same SSO server for login. After entering the login page URL (make sure dropdown says "URL"), click "Automatically Detect Form Fields". This will bring up the web app's login page in a new browser window. Fill it out and submit it as you would normally. If everything goes right, Pagelet Producer will intercept the submitted values and fill out all the needed configuration data in the Admin UI. If the login form window doesn't close or configuration data doesn't get filled in, you may have not entered the login page URL correctly. Review the two cautionary notes above and make any necessary changes. If the form fields got filled automatically, it's time to save the configuration and test it out. If you can access a protected area of the backend application via a proxied PP URL without filling out its login form, then you are pretty much done with login form configuration. The only other step you will need to complete before declaring this aspect of configuration production ready is configuring form field source. You may skip to that section below. Manual Login Form Identification Let's take a closer look at Login Form Identification. This determines how Pagelet Producer recognizes login forms as such. URL The most efficient way of detecting login forms is by looking at the page URL. This method can only be used under the following conditions: Login page URL must be different from the post login application URLs. Login page URL must stay constant regardless of the path it takes to reach the page. For example, reaching the login page by going to the application base URL or to a specific protected URL must result in a redirect to the same login page URL (query string excluded). If only the query string parameters change, just leave out the query string from the configured login page URL. If either of these conditions is not fullfilled, you must switch to the RegEx approach below. RegEx If the login page URL is not uniform enough across all scenarios or is indistinguishable from other page locations, PP can be configured to recognize it by looking at the page markup itself. This is accomplished by changing the dropdown to "RegEx". If regular expressions scare you, take comfort from the fact that in most cases you won't need to enter any special regex characters. Let's look at an example: Say you have a login form that looks like <form id='loginForm' action='login?from=pageA' > <input id='user'> <input id='pass'> </form> Since this form has an id attribute, you can be reasonably sure that this login form can be uniquely identified across the web application by this snippet: "id='loginForm'". (Unless, of course your backend web application contains login forms to other apps). Since no wildcards are needed to find this snippet, you can just enter it as is into the RegEx field - no special regular expression characters needed! If the web developer who created the form wasn't kind enough to provide a unique id, you will need to look for other snippets of the page to uniquely identify it. It could be the action URL, an input field id, or some other markup fragment. You should abstain from using UI text as an identifier it may change in translated versions of the page and prevent the login page logic from working for international users. You may need to turn to regular expression wildcard syntax if no simple matches work. For more information on regular expression, refer to the Resources section. Form Submit Location Now we'll look at the form submit location. If the captured URL contains query string parameters that will likely change from one form submission to the next, you will need to change its type to RegEx. This type will tell Pagelet Producer to parse the login page for the action URL and submit to the value found. The regular expression needs to point at the actual action URL with its first grouping expression. Taking the example form definition above, the form submit location regex would be: action='(.*?)' The parentheses are used to identify the actual action URL, while the rest of the expression provides the context for finding it. Expression .*? is a so-called reluctant wildcard that matches any character excluding the single quote that follows. See Resources section below for further information on regular expressions. Manual Form Field Detection If the Admin UI form field detection wizard fails to populate login form configuration page, you will have to enter the fields by hand. Use a built-in browser developer tool or addon (e.g. Firebug) to inspect the form element and its children input elements. For each input element (including hidden elements), create an entry under Form Fields. Change its Source according to the next section. Form Field Source Change the source of any of the fields not exposed to the users of the login form (i.e. hidden fields) to "Generated". This means Pagelet Producer will just use the values returned by the web app rather than supplying values it stored. For fields that contain sensitive data or vary from user to user (e.g. username & password), change the source to User (Credential) Vault. Logging Support To help you troubleshoot you autologin configuration, PP provides some useful logging support. To turn on detailed logging for the autologin feature, navigate to Settings in Admin UI. Under Logging, change the log level for AutoLogin to Finest. Known Limitations Autologin feature may not work as expected if login form fields (not just the values, but the DOM elements themselves) are generated dynamically by client side JavaScript. Resources RegEx RegEx Reference from Java RegEx Test Tool

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• Making a Job Change That's Easy Why Not Try a Career Change

  - by david.talamelli

  A few nights ago I received a comment on one of our blog posts that reminded me of a statistic that I heard a while back. The statistic reflected the change in our views towards work and showed how while people in past generations would stay in one role for their working career - now with so much choice people not only change jobs often but also change careers 4-5 times in their working life. To differentiate between a job change and a career change: when I say job change this could be an IT Sales person moving from one IT Sales role to another IT Sales role. A Career change for example would be that same IT Sales person moving from IT Sales to something outside the scope of their industry - maybe to something like an Engineer or Scuba Dive Instructor. The reason for Career changes can be as varied as the people who make them. Someone's motivation could be to pursue a passion or maybe there is a change in their personal circumstances forcing the change or it could be any other number of reasons. I think it takes courage to make a Career change - it can be easy to stay in your comfort zone and do what you know, but to really push yourself sometimes you need to try something new, it is a matter of making that career transition as smooth as possible for yourself. The comment that was posted is here below (thanks Dean for the kind words they are appreciated). Hi David, I just wanted to let you know that I work for a company called Milestone Search in Melbourne, Victoria Australia. (www.mstone.com.au) We subscribe to your feed on a daily basis and find your blogs both interesting and insightful. Not to mention extremely entertaining. I wonder if you have missed out on getting in journalism as this seems to be something you'd be great at ?: ) Anyways back to my point about changing careers. This could be anything from going from I.T. to Journalism, Engineering to Teaching or any combination of career you can think of. I don't think there ever has been a time where we have had so many opportunities to do so many different things in our working life. While this idea sounds great in theory, putting it into practice would be much harder to do I think. First, in an increasingly competitive job market, employers tend to look for specialists in their field. You may want to make a change but your options may be limited by the number of employers willing to take a chance on someone new to an industry that will likely require a significant investment in time to get brought up to speed. Also, using myself as an example if I was given the opportunity to move into Journalism/Communication/Marketing career from my career as an IT Recruiter - realistically I would have to take a significant pay cut to make this change as my current salary reflects the expertise I have in my current career. I would not immediately be up to speed moving into a new career and would not be able to justify a similar salary. Yes there are transferable skills in any career change, but even though you may have transferable skills you must realise that you will also have a large amount of learning to do which would take time. These are two initial hurdles that I immediately think of, there may be more but nothing is insurmountable. If you work out what you want to do with your working career whatever that may be, you then need to just need to work out the steps to get to your end goal. This is where utilising the power of your networks and using Social Media can come in handy. If you are interested in working somewhere why not proactively take the opportunity to research the industry or company - find out who it is you need to speak to and get in touch with them. We spend so much time working, we should enjoy the work we do and not be afraid to try new things. Waiting for your dream job to fall into your lap or be handed to you on a silver platter is not likely going to happen, so if there is something you do want to do, work out a plan to make it happen and chase after it. This article was originally posted on David Talamelli's Blog - David's Journal on Tap

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• A Video Chat with OAUG President David Ferguson

  - by Aaron Lazenby

  A week ago, I had a chance to sit down with OAUG president David Ferguson. I was really looking forward to this conversation after the sharp opinion piece David submitted to Profit Online last year about what it takes to implement social CRM in a sales organization.  Here, David shares his thoughts about this year's Collaborate 10 conference, the topics users are exited about, and the work the OAUG will be doing in the next twelve months.

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• More Mobile Payments

  - by David Dorf

  In the previous post I discussed the Bump Payments from PayPayl, but that's not the only innovative way to make purchases using your phone. Verizon recently announced a partnership with Danal that allows shoppers to charge online purchases to their Verizon bill. For e-commerce sites that accept this type of payment, it's a two step process. At checkout, the shopper enters their mobile number and billing zip code. Then a SMS message is sent to the mobile phone that contains a one-time code that must be entered on the e-commerce site. This two-factor authentication seems pretty secure, and no pre-registration or credit card is necessary. There's a $25 a month maximum, but I bet the limit gets raised as Verizon gets more comfortable with security. Merchants are charged a fee similar to credit card fees. Another example of mobile payments is offered by BlingNation. Customers attach a small NFC sticker to their phones that allows them to "tap" the POS device to make a payment. The NFC chip is connected to their checking account, so the transaction is treated as a debit payment. Text messages are sent to the mobile that confirm the payments so shoppers can easily verify their purchases. BlingNation is working with banks like Adirondack Trust Company and The State Bank of La Junta in Colorado. Heck, you can even send money to inmates in the Arkansas prison system using your mobile phone now that the state of Arkansas supports payments via their mobile website. Everyone is getting into the act now.

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• 2010 Collaboration Summit Impressions

  - by Elena Zannoni

  It's a bit late, but there you have it anyway. April 14 to 16 I attended the Linux Foundation Collaboration Summit in SFO. I was running two tracks, one on tracing and one on tools. You can see the tracks and the slides here: http://events.linuxfoundation.org/events/collaboration-summit/slides I was pretty busy both days, Thursday with a whole day tracing track, Friday with a half day toolchain track. The sessions were well attended, the rooms were full, with people spilling in the hallways. Some new things were presented, like Kernelshark, by Steve Rostedt, a GUI (yes, believe it or not, a GUI) written in GTK. It is very nice, showing a timeline for traced kernel events, and you can zoom in and filter at will. It works on the latest kernels, and it requires some new things/fixes in GTK. I don't recall exactly what version of GTK though. Dominique Toupin from Ericsson presented something about user requirements for tracing. Mostly though about who's who in the embedded world, and eclipse. Masami and Mathieu presented an update on their work. See their slides. The interesting thing to me was of course the new version of uprobes w/o underlying utrace presented by Jim Keniston. At the end of the session we had a discussion about the future of utrace. Roland wasn't there, butTom Tromey (also from RedHat) collected the feedback. Basically we are at a standstill now that utrace has been rejected yet again. There wasn't much advise that anybody could give, except jokingly, we decided that the only way in is to make it a part of perf events. There needs to be another refactoring, but most of all, this "killer app" that would be enabled because of utrace hasn't materialized yet. We think that having a good debugging story on Linux is enough of a killer app, for instance allowing multiple tracers, and not relying on SIGCHLD etc. I think this wasn't completely clear to the kernel community. Trying to achieve debugging via a gdb stub inside the kernel interfacing to utrace and that is controlled via the gdb remote protocol also lost its appeal (thankfully, since the gdb remote protocol is archaic). Somebody would have to be creative in how to submit utrace. It doesn't have to be called utrace (it was really a random choice, for lack of a letter that was not already used in front of the word "trace"). So basically, I think the ideas behind utrace are sound, and the necessity of a new interface is acknowledged. But I believe the integration/submission process with the kernel folks has to restart from scratch, clean slate. We'll see. There are many conferences and meetings coming up in the near future where things can be discussed further. On the second day, Friday, we had the tools talks. It was interesting to observe the more "kernel" oriented people's behavior towards the gcc etc community. The first talk was by Mark Mitchell, about Gcc and its new plugin architecture. After that, Paolo talked about the new C++1x standard, which will be finalized in 2011. Many features are already implemented in the libstdc++ library and gcc and usable today. We had a few minutes (really, the half day track was quite short) where Bradley Kuhn from the Software Freedom Law Center explained the GPLv3 exception for gcc (due to the new gcc plugin architecture and the availability of the intermediate results from the compilation, which is a new thing). I will not try to explain, but basically you cannot take the result of the preprocessing and then use that in your own proprietary compiler. After, we had a talk by Ian Taylor about the new Gold linker. One good thing in that area is that they are trying to make gold the new default linker (for instance Fedora will use gold as the distro linker). However gold is very different from binutils' old linker. It doesn't use a linker script, for instance. The kernel has been linked with gold many times as an exercise (the ground work was done by Kris Van Hees), but this needs to be constantly tested/monitored because the kernel linker script is very complex, and uses esoteric features (Wenji is now monitoring that each kernel RC can be built with gold). It was positive that people are now aware of gold and the need for it to be ported to more architectures. It seems that the porting is very easy, with little arch dependent code. Finally Tom Tromey presented about gdb and the archer project. Archer is a development branch of gdb mostly done by RedHat, where they are focusing on better c++ printing, c++ expression parsing, and plugins. The archer work is merged regularly in the gdb mainline. In general it was a good conference. I did miss most of the first day, because that's when I flew in. But I caught a couple of talks. Nothing earth shattering, except for Google giving each person registered a free Android phone. Yey.

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• Selecting Your Theme

  - by Ruth

  Would you like to personalize CRM On Demand? You can quite easily with CRM On Demand Release 17. Whether your company wants a custom theme that matches your company brand, or you have a preference about the look and feel of the application, you can select your theme in a few clicks. If you are interested in creating a custom theme, take a look at the Themes - Create Your CRM Style blog article. Selecting Your Company Theme If you are the company administrator, you can select the company theme from the company profile. Click the Admin link. Navigate to Company Administration Company Profile. In the Company Theme Setting section, click the Theme Name field to select a new theme. Selecting Your Personal Theme Even if you are not an administrator, you can select a theme for CRM On Demand on your computer. Your company may not allow access to this option, so talk to your company administrator if you are unable to select your theme. Click the My Setup link. Click the My Profile link. Click the Personal Profile link. In the Additional Information section, select the theme that you want in the Theme Name picklist. Here are some standard themes to help you find the look that you want:

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• Logical Domain Modeling Made Simple

  - by Knut Vatsendvik

  How can logical domain modeling be made simple and collaborative? Many non-technical end-users, managers and business domain experts find it difficult to understand the visual models offered by many UML tools. This creates trouble in capturing and verifying the information that goes into a logical domain model. The tools are also too advanced and complex for a non-technical user to learn and use. We have therefore, in our current project, ended up with using Confluence as tool for designing the logical domain model with the help of a few very useful plugins. Big thanks to Ole Nymoen and Per Spilling for their expertise in this field that made this posting possible. Confluence Plugins Here is a list of Confluence plugins used in this solution. Install these before trying out the macros used below. Plugin Description Copy Space Allows a space administrator to copy a space, including the pages within the space Metadata Supports adding metadata to Wiki pages Label Manages labeling of pages Linking Contains macros for linking to templates, the dashboard and other Table Enhances the table capability in Confluence Creating a Confluence Space First we need to create a new confluence space for the domain model. Click the link Create a Space located below the list of spaces on the Dashboard. Please contact your Confluence administrator is you do not have permissions to do this.   For illustrative purpose all attributes and entities in this posting are based on my imaginary project manager domain model. When a logical domain model is good enough for being implemented, do a copy of the Confluence Space (see Copy Space plugin). In this way you create a stable version of the logical domain model while further design can continue with the new copied space. Typical will the implementation phase result in a database design and/or a XSD schema design. Add Space Templates Go to the Home page of your Confluence Space. Navigate to the Browse drop-down menu and click on Advanced. Then click the Templates option in the left navigation panel. Click Add New Space Template to add the following three templates. Name: attribute {metadata-list} || Name | | || Type | | || Format | | || Description | | {metadata-list} {add-label:attribute} Name: primary-type {metadata-list} || Name | || || Type | || || Format | || || Description | || {metadata-list} {add-label:primary-type} Name: complex-type {metadata-list} || Name | || || Description |  || {metadata-list} h3. Attributes || Name || Type || Format || Description || | [name] | {metadata-from:name|Type} | {metadata-from:name|Format} | {metadata-from:name|Description} | {add-label:complex-type,entity} The metadata-list macro (see Metadata plugin) will save a list of metadata values to the page. The add-label macro (see Label plugin) will automatically label the page. Primary Types Page Our first page to add will act as container for our primary types. Switch to Wiki markup when adding the following content to the page. | (+) {add-page:template=primary-type|parent=@self}Add new primary type{add-page} | {metadata-report:Name,Type,Format,Description|sort=Name|root=@self|pages=@descendents} Once the page is created, click the Add new primary type (create-page macro) to start creating a new pages. Here is an example of input to the LocalDate page. Embrace the LocalDate with square brackets [] to make the page linkable. Again switch to Wiki markup before editing. {metadata-list} || Name | [LocalDate] || || Type | Date || || Format | YYYY-MM-DD || || Description | Date in local time zone. YYYY = year, MM = month and DD = day || {metadata-list} {add-label:primary-type} The metadata-report macro will show a tabular report of all child pages.   Attributes Page The next page will act as container for all of our attributes. | (+) {add-page:template=attribute|parent=@self|title=attribute}Add new attribute{add-page} | {metadata-report:Name,Type,Format,Description|sort=Name|pages=@descendants} Here is an example of input to the startDate page. {metadata-list} || Name | [startDate] || || Type | [LocalDate] || || Format | {metadata-from:LocalDate|Format} || || Description | The projects start date || {metadata-list} {add-label:attribute} Using the metadata-from macro we fetch the text from the previously created LocalDate page. Complex Types Page The last page in this example shows how attributes can be combined together to form more complex types.   h3. Intro Overview of complex types in the domain model. | (+) {add-page:template=complex-type|parent=@self}Add a new complex type{add-page}\\ | {metadata-report:Name,Description|sort=Name|root=@self|pages=@descendents} Here is an example of input to the ProjectType page. {metadata-list} || Name | [ProjectType] || || Description | Represents a project || {metadata-list} h3. Attributes || Name || Type || Format || Description || | [projectId] | {metadata-from:projectId|Type} | {metadata-from:projectId|Format} | {metadata-from:projectId|Description} | | [name] | {metadata-from:name|Type} | {metadata-from:name|Format} | {metadata-from:name|Description} | | [description] | {metadata-from:description|Type} | {metadata-from:description|Format} | {metadata-from:description|Description} | | [startDate] | {metadata-from:startDate|Type} | {metadata-from:startDate|Format} | {metadata-from:startDate|Description} | {add-label:complex-type,entity} Gives us this Conclusion Using a web-based corporate Wiki like Confluence to create a logical domain model increases the collaboration between people with different roles in the enterprise. It’s my believe that this helps the domain model to be more accurate, and better documented. In our real project we have more pages than illustrated here to complete the documentation. We do also still use UML tools to create different types of diagrams that Confluence do not support. As a last tip, an ImageMap plugin can make those diagrams clickable when used in pages. Enjoy!

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• Ask Tom: "On Constraints, Metadata, and Truth"

  Our technologist uses constraints to improve query performance.

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• iiR Hospital Digital 2011: Tras la historia digital ¿qué?

  - by Eloy M. Rodríguez

  Como el acceso a la documentación está restringido, sólo voy a comentar por encima algunos temas o planteamientos que me han llamado la atención del VI Foro Hospital Digital 2011, organizado por iiR. Y comienzo destacando la buena moderación de Maribel Grau del Hospital Clínic de Barcelona que estuvo sobria, eficaz y motivadora del debate. Me impresionó el proyecto Hospital Líquido del Hospital San Joan de Deu de Barcelona por el compromiso corporativo con una medicina colaborativa involucrando a los pacientes y a los profesionales, con unas iniciativas de eSalud y Salud2.0 avanzadas y apoyadas en un buen soporte legal, tecnológico, de los profesionales y con procesos bien definidos. Es un tema corporativo y no una prueba, como bien explicó Jorge Juan Fernández y detalló después Júlia Cutillas, cuyo rol, por cierto, es de Community Manager. En el debate salió el tema del retorno de la inversión y ese es un tema inmaduro, ya que es difícil de encontrar métricas adecuadas, pero no dudan de su continuidad ya que forma parte de una estrategia corporativa, en la que siempre hay elementos que forman parte de los costes generales y que se consideran necesarios para prestar el nivel de servicio que se desea ofrecer. Cecilia Pérez desde su posición como Jefe de Implantación de HCE en el Hospital de Móstoles hizo énfasis en la importancia de la gestión efectiva del cambio cuando se implanta un sistema de historia clínica electrónica que pasa por una inicial negación de los usarios al cambio, que luego presentan una resistencia al prinicipio para luego empezar a explorar posibilidades y llegar a un compromiso con el cambio. Santiago Borrás, Jefe de Sistemas del Hospital del Henares, partió de un hospital digital, pero eso no es más que el comienzo. Tras tres años la frustración de los profesionales es no perderse entre demasiada información. La etapa necesaria tras la digitalición es la generación y compartición del cononocimiento. Cristina Ibarrola, Directora de Atención Primaria del SNS-O comentó la experiencia de las interconsultas primaria-especializada que reducen la carga asistencial en primaria al aumentar la resolución. Hay una reserva de tiempos específicos en las agendas de los profesionales de ambos lados para garantizar una respuesta en un máximo de 48 horas. Eso ha llevado a una flexibiliazación de la agenda de los médicos de primaria que tienen un 25% más de tiempo para las consultas presenciales. Parece que aquí la opción tomada es dar más tiempo por paciente en vez de más pacientes, supongo que en parte porque la presión asistencial en Navarra tengo entendido que no es tan fuerte como en otras zonas. Alejandra Cubero comentó la experiencia de identificación de pacientes y de inteoperabilidad en Hospitales de Madrid. Ana Rosa Pulido presentó los logros del SES y su proyecto actual de Imagen Médica No Radiológica. Richard Bernat explicó la experiencia de HCE de Salud de la Mujer Dexeus, indicando que si bien no hay métricas del retorno de la inversión, sí hay una percepción del valor por las diferentes direcciones. Arturo Quesada glosó la experiencia de Jimena en el Hospital de Ávila, Joan Chafer desgranó el arduo proceso de introducción de sucesivas soluciones digitales en el Hospital Clínico San Carlos de Madrid comenzando por “Hogar Digital”, todo ello con financiación externa o recursos propios y cerró el turno de intervenciones no comerciales Pedro A. Bonal que presentó el valor de los eDocs dentro del Complejo (aplicado en sus dos acepciones de conjunto y complicado) Hospitalario de Toledo como tránsito a la HCE plenamente digital. Tweet

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• Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

  - by Michael Snow

  12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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• Apple File Sharing fails to connect

  - by Josh

  Running OSX Lion Server (10.7.4), and about once a week or so the Apple File Sharing service stops letting clients connect to its shares. On the client we will see a dialog box stating "There was a problem connecting to the server ". Browsing the server we simply no longer see the shares. The clients are also running the latest OSX (10.7.4) In /var/log/system.log we see entries like the following: Jun 26 08:38:22 w3 AppleFileServer[20511]: received message with invalid client_id 157 Jun 26 08:42:11 w3 AppleFileServer[20511]: received message with invalid client_id 165 Jun 26 08:42:21 w3 AppleFileServer[20511]: received message with invalid client_id 174 Where 20511 appears to be the pid, and client_id appears to be incremented with each failed attempt. Nothing jumps out at me from /Library/Logs/AppleFileService/AppleFileService[Access|Error].log Restarting the service fixes the problem: serveradmin stop afp && serveradmin start afp So I added a script to do this daily using the periodic service. But, we still encounter this problem about once a a week.

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• Pet Store Loyalty Programs: I'm Not Loyal Yet!

  - by ruth.donohue

  After two years of constantly being asked (aka "pestered) by my now eight-year-old daughter for a dog (or any pet that is more interactive than a goldfish), I've finally compromised with a hamster purely by chance. Friends of ours had recently brought home a female hamster, and (surprise, surprise) two weeks later, they were looking for homes for 11 baby hamster pups. Since the pups were not yet ready to be weaned from their mother, my daughter and I had several weeks to get ready -- and we spent that extra time visiting a number of local pet stores and purchasing an assortment of hamster books, toys, exercise equipment, food, bedding, and cage -- not cheap! Now, I'm usually an online shopper (i.e. I love reading user reviews and comparing prices), but for kids, there is absolutely no online substitute for actually walking into a store and physically picking out something you want. We have two competing pet shops within close proximity to where we live, and I signed up for their rewards programs to get discounts on select items. I'm sure it takes a while to get my data into the system (after all, I did fill out a form the old-fashioned way), but as it has been more than two weeks for one store and over a week for the other, the window of opportunity is getting smaller as we by now pretty much have most of what we think we need. Everything I've purchased has been purely hamster or small animal related, so in an ideal world, the stores would have me easily figured out as a hamster owner. Here is what I would be expecting of a loyalty rewards program: Point me to some useful links, either information provied by the company or external websites where I can learn more. Any value-add a business can provide to make my life easier makes me a much more loyal customer. What things can I expect as a new pet owner? Any hamster communities? Any hamster-related events? Any vets that specialize in small animals in the vicinity? Send me an email with other related products I may be interested in. Upsell and cross-sell to me. We've go the basics and a couple of luxuries, but at this point, I'm pretty excited (surprisingly) about the hamster, and my daughter is footing the bill with her birthday and Christmas money. She and I would be more than happy to spend her money! Get this information to me faster. As I mentioned, my window of opportunity is getting smaller, as eithe rmy daughter's money will run out on other things or we'll start losing the thrill of buying new hamster toys and treats. I realize this is easier said than done, and undoubtedly, the stores are getting value knowing my basic customer information and purchase history. Buth, they could really benefit by delivering a loyalty program that really earned my loyalty. "Goldeen" needs a new water bottle, yogurt chips, and chew toys as he doesn't seem to like the ones we bought. So for now, I'll just go to whichever store is the most convenient. Oh, and just for fun (not related to this post), here are a couple of videos my daughter really got a kick out of watching: Hamster on a Piano Tic in a Spin-Dryer

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• Essbase 11.1.2 - JVM_OPTION settings for Essbase

  - by sujata

  When tuning the heap size for Essbase, there are two JVM_OPTIONS settings available for Essbase - one for the Essbase agent and one for the Essbase applications that are using custom-defined functions (CDFs), custom-defined macros (CDMs), data mining, triggers or external authentication. ESS_JVM_OPTION setting is used for the application and mainly for CDFs, CDMs, data mining, triggers, external authentication ESS_CSS_JVM_OPTION setting is used to set the heap size for the Essbase agent

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• Step Aside Google

  - by David Dorf

  Step aside Google. While search will always be a huge part of the web, I can see a day in the not-too-distance future where search takes a backseat to the social graph. Links between pages will give way to relationships between people, including context like location. What does this mean for retail? It means your e-commerce strategy will slowly transition to an f-commerce strategy. Remember when a large portion of the online population was held captive inside the walls of AOL? All the commercials listed an AOL keyword, not a web address because that's where the majority of people surfed. Now, people are spending a huge amount of time in Facebook (despite Betty White's proclamation that its a big waste of time). According to Facebook, users spend 500 billion minutes per month on the site. Selling products where consumers are spending their time makes sense. The power of Like and Share are the most effective approach to marketing. More and more stores are popping up on Facebook, and soon they will be the front-end to e-commerce systems. As sites adopt the Facebook Open Graph API, users will have a harder time distinguishing the open web from their Facebook experience, including shopping. Of course e-commerce sites won't go away, but a large portion of their traffic will emanate from Facebook and in some cases Facebook will act as the front-end for the web store. Ignore Facebook Open Graph at your peril. In a Mashable article, Mitchell Harper made several predictions about how e-commerce will change based on Facebook. His five points are not far-fetched at all, so we need to watch this space carefully.

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• User Lockout & WLST

  - by Bala Kothandaraman

  WebLogic server provides an option to lockout users to protect accounts password guessing attack. It is implemented with a realm-wide Lockout Manager. This feature can be used with custom authentication provider also. But if you implement your own authentication provider and wish to implement your own lockout manager that is possible too. If your domain is configured to use the user lockout manager the following WLST script will help you to: - check whether a user is locked using a WLST script - find out the number of locked users in the realm #Define constants url='t3://localhost:7001' username='weblogic' password='weblogic' checkuser='test-deployer' #Connect connect(username,password,url) #Get Lockout Manager Runtime serverRuntime() dr = cmo.getServerSecurityRuntime().getDefaultRealmRuntime() ulmr = dr.getUserLockoutManagerRuntime() print '-------------------------------------------' #Check whether a user is locked if (ulmr.isLockedOut(checkuser) == 0): islocked = 'NOT locked' else: islocked = 'locked' print 'User ' + checkuser + ' is ' + islocked #Print number of locked users print 'No. of locked user - ', Integer(ulmr.getUserLockoutTotalCount()) print '-------------------------------------------' print '' #Disconnect & Exit disconnect() exit()

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• Analyst's Corner: "Add Flexibility with SOA"

  Standard, hot-pluggable connections streamline software development processes.

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• MySQL Connect 8 Days Away - Replication Sessions

  - by Mat Keep

  Following on from my post about MySQL Cluster sessions at the forthcoming Connect conference, its now the turn of MySQL Replication - another technology at the heart of scaling and high availability for MySQL. Unless you've only just returned from a 6-month alien abduction, you will know that MySQL 5.6 includes the largest set of replication enhancements ever packaged into a single new release: - Global Transaction IDs + HA utilities for self-healing cluster..(yes both automatic failover and manual switchover available!) - Crash-safe slaves and binlog - Binlog Group Commit and Multi-Threaded Slaves for high performance - Replication Event Checksums and Time-Delayed replication - and many more There are a number of sessions dedicated to learn more about these important new enhancements, delivered by the same engineers who developed them. Here is a summary Saturday 29th, 13.00 Replication Tips and Tricks, Mats Kindahl In this session, the developers of MySQL Replication present a bag of useful tips and tricks related to the MySQL 5.5 GA and MySQL 5.6 development milestone releases, including multisource replication, using logs for auditing, handling filtering, examining the binary log, using relay slaves, splitting the replication stream, and handling failover. Saturday 29th, 17.30 Enabling the New Generation of Web and Cloud Services with MySQL 5.6 Replication, Lars Thalmann This session showcases the new replication features, including • High performance (group commit, multithreaded slave) • High availability (crash-safe slaves, failover utilities) • Flexibility and usability (global transaction identifiers, annotated row-based replication [RBR]) • Data integrity (event checksums) Saturday 29th, 1900 MySQL Replication Birds of a Feather In this session, the MySQL Replication engineers discuss all the goodies, including global transaction identifiers (GTIDs) with autofailover; multithreaded, crash-safe slaves; checksums; and more. The team discusses the design behind these enhancements and how to get started with them. You will get the opportunity to present your feedback on how these can be further enhanced and can share any additional replication requirements you have to further scale your critical MySQL-based workloads. Sunday 30th, 10.15 Hands-On Lab, MySQL Replication, Luis Soares and Sven Sandberg But how do you get started, how does it work, and what are the best practices and tools? During this hands-on lab, you will learn how to get started with replication, how it works, architecture, replication prerequisites, setting up a simple topology, and advanced replication configurations. The session also covers some of the new features in the MySQL 5.6 development milestone releases. Sunday 30th, 13.15 Hands-On Lab, MySQL Utilities, Chuck Bell Would you like to learn how to more effectively manage a host of MySQL servers and manage high-availability features such as replication? This hands-on lab addresses these areas and more. Participants will get familiar with all of the MySQL utilities, using each of them with a variety of options to configure and manage MySQL servers. Sunday 30th, 14.45 Eliminating Downtime with MySQL Replication, Luis Soares The presentation takes a deep dive into new replication features such as global transaction identifiers and crash-safe slaves. It also showcases a range of Python utilities that, combined with the Release 5.6 feature set, results in a self-healing data infrastructure. By the end of the session, attendees will be familiar with the new high-availability features in the whole MySQL 5.6 release and how to make use of them to protect and grow their business. Sunday 30th, 17.45 Scaling for the Web and the Cloud with MySQL Replication, Luis Soares In a Replication topology, high performance directly translates into improving read consistency from slaves and reducing the risk of data loss if a master fails. MySQL 5.6 introduces several new replication features to enhance performance. In this session, you will learn about these new features, how they work, and how you can leverage them in your applications. In addition, you will learn about some other best practices that can be used to improve performance. So how can you make sure you don't miss out - the good news is that registration is still open ;-) And just to whet your appetite, listen to the On-Demand webinar that presents an overview of MySQL 5.6 Replication.  

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• The C++ Standard Template Library as a BDB Database (part 1)

  - by Gregory Burd

  If you've used C++ you undoubtedly have used the Standard Template Libraries. Designed for in-memory management of data and collections of data this is a core aspect of all C++ programs. Berkeley DB is a database library with a variety of APIs designed to ease development, one of those APIs extends and makes use of the STL for persistent, transactional data storage. dbstl is an STL standard compatible API for Berkeley DB. You can make use of Berkeley DB via this API as if you are using C++ STL classes, and still make full use of Berkeley DB features. Being an STL library backed by a database, there are some important and useful features that dbstl can provide, while the C++ STL library can't. The following are a few typical use cases to use the dbstl extensions to the C++ STL for data storage. When data exceeds available physical memory.Berkeley DB dbstl can vastly improve performance when managing a dataset which is larger than available memory. Performance suffers when the data can't reside in memory because the OS is forced to use virtual memory and swap pages of memory to disk. Switching to BDB's dbstl improves performance while allowing you to keep using STL containers. When you need concurrent access to C++ STL containers.Few existing C++ STL implementations support concurrent access (create/read/update/delete) within a container, at best you'll find support for accessing different containers of the same type concurrently. With the Berkeley DB dbstl implementation you can concurrently access your data from multiple threads or processes with confidence in the outcome. When your objects are your database.You want to have object persistence in your application, and store objects in a database, and use the objects across different runs of your application without having to translate them to/from SQL. The dbstl is capable of storing complicated objects, even those not located on a continous chunk of memory space, directly to disk without any unnecessary overhead. These are a few reasons why you should consider using Berkeley DB's C++ STL support for your embedded database application. In the next few blog posts I'll show you a few examples of this approach, it's easy to use and easy to learn.

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• Where Next for Google Translate? And What of Information Quality?

  - by ultan o'broin

  Fascinating article in the UK Guardian newspaper called Can Google break the computer language barrier? In it, Andreas Zollman, who works on Google Translate, comments that the quality of Google Translate's output relative to the amount of data required to create that output is clearly now falling foul of the law of diminishing returns. He says: "Each doubling of the amount of translated data input led to about a 0.5% improvement in the quality of the output," he suggests, but the doublings are not infinite. "We are now at this limit where there isn't that much more data in the world that we can use," he admits. "So now it is much more important again to add on different approaches and rules-based models." The Translation Guy has a further discussion on this, called Google Translate is Finished. He says: "And there aren't that many doublings left, if any. I can't say how much text Google has assimilated into their machine translation databases, but it's been reported that they have scanned about 11% of all printed content ever published. So double that, and double it again, and once more, shoveling all that into the translation hopper, and pretty soon you get the sum of all human knowledge, which means a whopping 1.5% improvement in the quality of the engines when everything has been analyzed. That's what we've got to look forward to, at best, since Google spiders regularly surf the Web, which in its vastness dwarfs all previously published content. So to all intents and purposes, the statistical machine translation tools of Google are done. Outstanding job, Googlers. Thanks." Surprisingly, all this analysis hasn't raised that much comment from the fans of machine translation, or its detractors either for that matter. Perhaps, it's the season of goodwill? What is clear to me, however, of course is that Google Translate isn't really finished (in any sense of the word). I am sure Google will investigate and come up with new rule-based translation models to enhance what they have already and that will also scale effectively where others didn't. So too, will they harness human input, which really is the way to go to train MT in the quality direction. But that aside, what does it say about the quality of the data that is being used for statistical machine translation in the first place? From the Guardian article it's clear that a huge humanly translated corpus drove the gains for Google Translate and now what's left is the dregs of badly translated and poorly created source materials that just can't deliver quality translations. There's a message about information quality there, surely. In the enterprise applications space, where we have some control over content this whole debate reinforces the relationship between information quality at source and translation efficiency, regardless of the technology used to do the translation. But as more automation comes to the fore, that information quality is even more critical if you want anything approaching a scalable solution. This is important for user experience professionals. Issues like user generated content translation, multilingual personalization, and scalable language quality are central to a superior global UX; it's a competitive issue we cannot ignore.

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• Java Spotlight Episode 75: Greg Luck on JSR 107 Java Temporary Caching API

  - by Roger Brinkley

  Tweet Recorded live at Jfokus 2012, an interview with Greg Luck on JSR 107 Java Temporary Caching API. Joining us this week on the Java All Star Developer Panel is Alexis Moussine-Pouchkine, Java EE Developer Advocate. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News JavaOne 2012 call for papers is open (closes April 9th) LightFish, Adam Bien's lightweight telemetry application Java EE 6 sample code JavaFX 1.2 and 1.3 EOL Repeating Annotations in the Works Events March 26-29, EclipseCon, Reston, USA March 27, Virtual Developer Days - Java (Asia Pacific (English)),9:30 am to 2:00pm IST / 12:00pm to 4.30pm SGT  / 3.00pm - 7.30pm AEDT April 4-5, JavaOne Japan, Tokyo, Japan April 12, GreenJUG, Greenville, SC April 17-18, JavaOne Russia, Moscow Russia April 18–20, Devoxx France, Paris, France April 26, Mix-IT, Lyon, France, May 3-4, JavaOne India, Hyderabad, India Feature Interview Greg Luck founded Ehcache in 2003. He regularly speaks at conferences, writes and codes. He has also founded and maintains the JPam and Spnego open source projects, which are security focused. Prior to joining Terracotta in 2009, Greg was Chief Architect at Wotif.com where he provided technical leadership as the company went from a single product startup to a billion dollar public company with multiple product lines. Before that Greg was a consultant for ThoughtWorks with engagements in the US and Australia in the travel, health care, geospatial, banking and insurance industries. Before doing programming, Greg managed IT. He was CIO at Virgin Blue, Tempo Services, Stamford Hotels and Resorts and Australian Resorts. He is a Chartered Accountant, and spent 7 years with KPMG in small business and insolvency. Mail Bag What’s Cool RT @harkje: To update an earlier tweet: #JavaFX feels like Swing with added convenience methods, better looking widgets, nice effects and...

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• Java EE talks at JAX Conf

  - by arungupta

  JAX Conf is starting in San Jose today and there are several talks on Java EE there. Java EE Wednesday and Thursday Java Persistence API 2.0 with Eclipse Link RESTful Services with Java EE Cast Study: Functional programming in Scala with CDI GlassFish 3.1: Deploying your Java EE 6 Applications The future of Java Enterprise Testing Forge new ground in Rapid Enterprise Development The Java EE 7 Platform: Developing for the Cloud (Keynote) Exploring Java EE 6 for the Enterprise Developer JBoss Day JSF Summit CDI Tutorial And many more ... Check out the complete schedule and see ya there!

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• Java EE talks at JAX Conf

  - by arungupta

  JAX Conf is starting in San Jose today and there are several talks on Java EE there. Java EE Wednesday and Thursday Java Persistence API 2.0 with Eclipse Link RESTful Services with Java EE Cast Study: Functional programming in Scala with CDI GlassFish 3.1: Deploying your Java EE 6 Applications The future of Java Enterprise Testing Forge new ground in Rapid Enterprise Development The Java EE 7 Platform: Developing for the Cloud (Keynote) Exploring Java EE 6 for the Enterprise Developer JBoss Day JSF Summit CDI Tutorial And many more ... Check out the complete schedule and see ya there!

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• Debugging Tips for Skinning

  - by Christian David Straub

  Another guest post by Jeanne Waldman.If you are developing a skin for your Fusion Application in JDeveloper you should know these tips.   1. Firebug is your friend 2. Uncompress the css style classes 3. CHECK_FILE_MODIFICATION so that you see your skinning changes right away 4. View the generated CSS File   1. Firebug is your friend Install Firebug (http://getfirebug.com/layout) into Firefox and use it to view your rendered jspx page in the browser. You can select the HTML dom nodes on your page and you can see the css styles applied to each dom node.   2. Uncompress the css style classes By default the styleclasses that are rendered are compressed. You may see style classes like class="x10" and class="x2e". But in your skin css file you have styleclasses like: af|inputText::content or af|panelBox::header   It is easier for you to develop a skin and debug a skin with Firebug if you see the uncompressed styleclasses. To do this, a. open web.xml b. add   <context-param>     <param-name>org.apache.myfaces.trinidad.DISABLE_CONTENT_COMPRESSION</param-name>     <param-value>true</param-value>   </context-param> c. save d. restart the server and re-run your page.   3. CHECK_FILE_MODIFICATION so that you see your skinning changes right away   For performance sake the ADF Faces framework does not check if you skin .css file has changed on every render. But this is exactly what you want to happen when you are developing or debugging a skin. You want your changes to get noticed right away, without restarting the server.   To do this, a. open web.xml b. add   <context-param>     <description>If this parameter is true, there will be an automatic check of the modification date of your JSPs, and saved state will be discarded when JSP's change. It will also automatically check if your skinning css files have changed without you having to restart the server. This makes development easier, but adds overhead. For this reason this parameter should be set to false when your application is deployed.</description>     <param-name>org.apache.myfaces.trinidad.CHECK_FILE_MODIFICATION</param-name>     <param-value>false</param-value>   </context-param> c. save d. restart the server and re-run your page. e. from then on, you can change your skin's .css file, save it and refresh your page and you should see the changes right away   4. View the generated CSS File   There are different ways to view the generated CSS File which is your skin's css file merged in with all the skins it extends and processed and generated to the filesystem and linked to your generated html page. One way is to view it with Firebug. The problem with this approach is you might see something that is a little different than the actual css file because Firebug may do some extra processing. I like to view the generated css file by: Right click on your page in the browser 

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• Trust: A New Line of Business

  - by ruth.donohue

  What do you think are the key factors in building and maintaining your company's reputation... Innovation? Price? Surprisingly, according to the recent 2010 Edelman Trust Barometer, survey respondents in the US valued transparency of business practices as well as company trustworthiness as the two most important factors influencing corporate reputation. What is trust? It's the confidence in a company's ability to do what is right for all its stakeholders -- shareholders, customers, employees, and the broader society at large -- and not just shareholders. Trust is an increasingly important component to maintaining your company's reputation and brand, and Western countries have seen an increase in global trust. Global businesses headquartered in the United States in particular have seen an 18 point boost to 54 percent in global trust. Whether this uptick represents the start of a new trend or a mere blip in the barometer remains to be seen. The Edelman report notes that the increase is "tenuous" as people expect companies to return to "business as usual" after the economy rebounds. This warning underscores the need for companies to continue engaging in open and frequent communications and business practices with its stakeholders across multiple channels and view trust as a "new line of business" to cultivate.

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