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  • OpenWorld: Spotlight on Fusion CRM

    - by Tony Berk
    Oracle OpenWorld is less than 2 weeks away, so you need to start figuring out how you are going to maximize your week. I don't want to discourage you, but I'm pretty sure it is impossible to attend all 2000+ sessions. So you need to focus on what's important to you. Many of our CRM customers will be interested in Fusion CRM, since they have already started Fusion implementations or determining when to start. If that's you, or you are just looking for an overview of Fusion CRM, we've got you covered! Let's start at the top! For an overview of what is in Fusion CRM and where it is going, you should attend the general session and roadmap session: General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. There is also a General Session for all Fusion Applications providing insight into the current strategy of the full product line and a high-level roadmap for each product area: Oracle Fusion Applications—Overview, Strategy, and Roadmap (GEN9433) - Oct 1, 10:45AM. This session will be repeated on Oct 3, 10:15AM. Now, if you want to drill down into some more detail, there are a lot more sessions with Oracle product management and customers. I'll highlight a few, but suggest you review the Fusion CRM Focus On document, or the search in the Content Catalog or Session Builder.  Driving Sales Performance with Oracle Fusion CRM (CON9744) - Oct 3, 10:15AM. Demonstrates how sales executives can gain instant visibility into their business, deliver pervasive coaching to their reps, maximize their sales pipeline, and drive team alignment. The result is increased sales performance that enables sales executives to deliver more revenue without increasing their resources or expenses. Maximize Your Revenue Potential with Oracle Fusion CRM Sales Planning (CON9751) - Oct 2, 1:15PM. Learn how Oracle Fusion CRM helps companies intelligently optimize sales planning and manage sales performance including the ability to predict their future sales opportunities and use those predictions in conjunction with past sales data to optimally define their sales territories, sales quotas, and incentive compensation plans. Boost Marketing’s Contribution to Revenue with Oracle Fusion CRM Marketing (CON9746) - Oct 3, 11:45AM. Learn how Oracle Fusion CRM can help your organization integrate sales and marketing, using one CRM platform. See how Oracle Fusion CRM can help your organization learn where to invest its precious marketing dollars; drive more revenue with cross-channel marketing and prospecting capabilities, including and not limited to e-mail, Web, and social media; improve lead conversion with integrated lead management functionality; and do more with less by automating many manual tasks. Oracle Fusion CRM: Social Marketing (CON11559) - Oct 1, 3:15PM. Learn how Oracle’s acquisition of Collective Intellect, Vitrue, and Involver extends Oracle Fusion Marketing as a world-class social marketing solution. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15AM. Hear how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle's social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Of course, we recommend you hear from the current Fusion CRM customers too. So, don't miss Oracle Fusion Customer Relationship Management: Customer Adoption and Experiences (CON9415) on Oct 3 at 10:15AM for panel of customers discussing implementation experiences, best practices and benefits.  After listening to all of this great information, you are probably going to have questions. Well, the experts will be on hand to help answer your questions and plan how your organization can get going with Fusion CRM. Be sure to head down to the DEMOgrounds and CRM Pavilion in the Moscone West Exhibit Hall. And finally, there is the always popular Meet the Experts session focused on Fusion CRM (MTE9658) on Oct 2 at 5PM (pre-registration via Schedule Builder is recommended.) In addition, there are more sessions on Mobility, Extensibility, Incentive Compensation, Fusion Customer Hub and other key components of the Fusion Applications infrastructure, Oracle Cloud and much, much more! For a full list, utilize the Fusion CRM Focus On document and Content Catalog. Enjoy!

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  • Oracle’s Web Experience Management

    - by Christie Flanagan
    Today’s guest post on Oracle’s Web Experience Management comes from a member of our WebCenter Evangelist team, Noël Jaffré, a Principal Technologist based in France.Oracle’s Web Experience Management (WEM) solution enables organizations to optimize the online channel for driving marketing and customer experience management success. It empowers business users to manage the web presence and create rich and engaging online experiences for customers and prospects. Oracle's WEM platform provides a framework to simplify the integration of Oracle, third-party and custom-built applications. This framework essentially allows the creation and integration of applications using one single business interface called the WEM interface. It includes the following: Single sign-on access control for all integrated applications using the Central Authentication Service (CAS) component. A single centralized administration window for user, role, and native applications management including site management. Community server management, gadget server management as well as management for partner integrated technologies. A Representational State Transfer (REST) API for accessing WebCenter Sites data. REST services are supported on both Oracle WebCenter Sites and Oracle WebCenter Sites Satellite Server to leverage the satellite server cache. All REST requests are cached for web consuming applications as well for the high performance delivery of native applications on the mobile channel. Oracle WebCenter Sites’ Web Experience Management environment enables organizations to deliver a compelling online experience to customers by simplifying the deployment and management of sophisticated and engaging websites. The WebCenter Sites platform automates the entire process of managing web content including: Authoring:  Business users can easily contribute and manage web content in real-time, with intuitive interfaces and drag-and-drop content authoring and layout capabilities designed for the non-technical user. Contextual Content Targeting: Marketers are empowered to create and manage targeted campaigns with relevant recommendations and promotions based on the context of the session of the visitor such as his or her navigation history, user profile, language, location or other information shared during the visitor session. Content Publishing and Deployment: It offers advanced multi-site management capabilities for departmental or regional sites, as well as strong multi-lingual and multi-locale content management. The remote satellite server caching infrastructure provides high-performance, distributed caching, tuned to deliver high-volume, targeted and multi-lingual sites. Analytics and Optimization: Business users and marketers have the ability to measure the effectiveness of their online content and campaigns at a granular level. Editors and marketers can immediately determine whether a given article or promotion is relevant to a particular customer segment. User-generated Content: Marketers can enable blogs, comments, rating and reviews on the website.  All comments and reviews posted to the website can be moderated from the administrator interface either manually or automatically using filters, whitelists, blacklists or community based moderation. Personalized Gadget Dashboards:  Site managers can deploy gadgets, small applications using web content, individually or as part of dashboards containing multiple gadgets.  These gadget dashboards enable site visitors to create their own “MyPage” on a given site where they can select and customize the gadgets that the site administrator has made available.  Any gadget that conforms to the iGoogle/OpenSocial standard can be made available to site visitors, or they can be created within the WEM interface. Oracle's WEM platform also provides a unique environment for the delivery of a rich, multichannel online experience for site visitors through its advanced management modules for mobile. With Oracle’s WEM solution, it’s easy to control branding and deliver a consistent message while repurposing web content for publication to mobile devices, kiosks and much more. This distinctive approach provides: HTML5 Delivery: HTML5 delivery which includes native support for adaptive design that responds to the user’s computer screen resolution and orientation. The approach is less driven by the particular hardware and more driven by the user’s interactions with the device. In other words, this approach takes both the screen interactions (either cursor or touch) and screen sizes and orientation into consideration. A Unique Native Mobile Extension Environment for Contributors: From the WEM interface, a contributor can directly manage their mobile channel, using the tooling already in place for driving the traditional web presence. This includes the mobile presentation, as well as mobile insite editing, drag and drop page layout, and in-context recommendations and personalization. Optimized REST APIs for High Performance Content Delivery on Native Mobile Device Applications: WebCenter Sites’ REST API uses the underlying HTTP methods (GET, POST, PUT, DELETE) to interact with resources. Resources support two types of input and output formats -- XML and JSON. REST calls are customizable to optimize the interactions between the content repositories and the client applications. Caching is essential to decrease network loads and improve overall reliability and usability of the applications and user interactions. REST results are cached through the highly efficient Oracle WebCenter Sites caching architecture.

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  • Customer Engagement: Are Your Customers Engaged With Your Brands?

    - by Michael Snow
    Engaging Customers is Critical for Business Growth This week we'll be spending some time looking at Customer Engagement. We all have stories about how we try to engage our customers better than ever before.  We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. There is so much noise to compete with for getting anyone's attention. Over the last decade and a half we’ve watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive – it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized and interactive experience, in a consistent way across a variety of channels including web, mobile and social channels or even offline venues such as in-store or via a call center. And as a result, we see that delivery on these expectations and successfully engaging your customers is a great challenge today. Customers expect a personal, engaging and consistent online customer experience. Today’s consumer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers have come to expect a lot for the online customer experience.  ·        They expect it to be personal: o   Accessible:  - Regardless of my device  Via my existing online identities  o   Relevant:  Content that interests me  o   Customized:  To be able to tailor my online experience  ·        They expect it to be engaging: o   Social:  So I can share content with my social networks  o   Intuitive:  To easily find what I need   o   Interactive:  So I can interact with online communities And they expect it to be consistent across the online experience – so you better have your brand and information ducks in a row. These expectations are not only limited to your customers by any means. Your employees (and partners) are also expecting to be empowered with engagement tools across their internal and external communications and interactions with customers, partners and other employees. We had a great conversation with Ted Schadler from Forrester Research entitled: "Mobile is the New Face of Engagement" that is now available On-Demand. Take a look at all the webcasts available to watch from our Social Business Thought Leader Series. Social capabilities have become so pervasive and changed customers’ expectations for their online experiences. The days of one-direction communication with customers are at an end. Today’s customers expect to engage in a dialogue with your brand and the community surrounding it in an interactive and social way. You have at a very short window of opportunity to engage a customer before they go to another site in their pursuit of information, product, or services. In fact, customers who engage with brands via social media tend to spend more that customers who don’t, between 20% and 40% more.  And your customers are also increasingly influenced by their social networks too – 40% of consumers say they factor in Facebook recommendations when making purchasing decisions.  This means a few different things for today’s businesses. Incorporating forms of social interaction such as commenting or reviews as well as tightly integrating your online experience with your customers’ social networking experiences into the online customer experience are crucial for maintaining the eyeballs on your desired pages. --- Notes/Sources: 93% - Cone Finds that Americans Expect Companies to Have a Presence in Social Media - http://www.coneinc.com/content1182 40% of consumers factor in Facebook recommendations when making decisions about purchasing (Increasing Campaign Effectiveness with Social Media, Syncapse, March 2011) 20%-40% - Customers who engage with a company via social media spend this percentage more with that company than other customers (Source: Bain & Company Report – Putting Social Media to Work)

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  • What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

    - by Tony Berk
    There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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  • Educause Top-Ten IT Issues - the most change in a decade or more

    - by user739873
    The Education IT Issue Panel has released the 2012 top-ten issues facing higher education IT leadership, and instead of the customary reshuffling of the same deck, the issues reflect much of the tumult and dynamism facing higher education generally.  I find it interesting (and encouraging) that at the top of this year's list is "Updating IT Professionals' Skills and Roles to Accommodate Emerging Technologies and Changing IT Management and Service Delivery Models."  This reflects, in my view, the realization that higher education IT must change in order to fully realize the potential for transforming the institution, and therefore it's people must learn new skills, understand and accept new ways of solving problems, and not be tied down by past practices or institutional inertia. What follows in the remaining 9 top issues all speak, in some form or fashion, to the need for dramatic change, but not just in the areas of "funding IT" (code for cost containment or reduction), but rather the need to increase effectiveness and efficiency of the institution through the use of technology—leveraging the wave of BYOD (Bring Your Own Device) to the institution's advantage, rather than viewing it as a threat and a problem to be contained. Although it's #10 of 10, IT Governance (and establishment and implementation of the governance model throughout the institution) is key to effectively acting upon many of the preceding issues in this year's list.  In the majority of cases, technology exists to meet the needs and requirements to effectively address many of the challenges outlined in top-ten issues list. Which brings me to my next point. Although I try not to sound too much like an Oracle commercial in these (all too infrequent) blog posts, I can't help but point out how much confluence there is between several of the top issues this year and what my colleagues and I have been evangelizing for some time. Starting from the bottom of the list up: 1) I'm gratified that research and the IT challenges it presents has made the cut.  Big Data (or Large Data as it's phased in the report) is rapidly going to overwhelm much of what exists today even at our most prepared and well-equipped research universities.  Combine large data with the significantly more stringent requirements around data preservation, archiving, sharing, curation, etc. coming from granting agencies like NSF, and you have the brewing storm that could result in a lot of "one-off" solutions to a problem that could very well be addressed collectively and "at scale."   2) Transformative effects of IT – while I see more and more examples of this, there is still much more that can be achieved. My experience tells me that culture (as the report indicates or at least poses the question) gets in the way more than technology not being up to task.  We spend too much time on "context" and not "core," and get lost in the weeds on the journey to truly transforming the institution with technology. 3) Analytics as a key element in improving various institutional outcomes.  In our work around Student Success, we see predictive "academic" analytics as essential to getting in front of the Student Success issue, regardless of how an institution or collections of institutions defines success.  Analytics must be part of the fabric of the key academic enterprise applications, not a bolt-on.  We will spend a significant amount of time on this topic during our semi-annual Education Industry Strategy Council meeting in Washington, D.C. later this month. 4) Cloud strategy for the broad range of applications in the academic enterprise.  Some of the recent work by Casey Green at the Campus Computing Survey would seem to indicate that there is movement in this area but mostly in what has been termed "below the campus" application areas such as collaboration tools, recruiting, and alumni relations.  It's time to get serious about sourcing elements of mature applications like student information systems, HR, Finance, etc. leveraging a model other than traditional on-campus custom. I've only selected a few areas of the list to highlight, but the unifying theme here (and this is where I run the risk of sounding like an Oracle commercial) is that these lofty goals cry out for partners that can bring economies of scale to bear on the problems married with a deep understanding of the nuances unique to higher education.  In a recent piece in Educause Review on Student Information Systems, the author points out that "best of breed is back". Unfortunately I am compelled to point out that best of breed is a large part of the reason we have made as little progress as we have as an industry in advancing some of the causes outlined above.  Don't confuse "integrated" and "full stack" for vendor lock-in.  The best-of-breed market forces that Ron points to ensure that solutions have to be "integratable" or they don't survive in the marketplace. However, by leveraging the efficiencies afforded by adopting solutions that are pre-integrated (and possibly metered out as a service) allows us to shed unnecessary costs – as difficult as these decisions are to make and to drive throughout the organization. Cole

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  • Impressions and Reactions from Alliance 2012

    - by user739873
    Alliance 2012 has come to a conclusion.  What strikes me about every Alliance conference is the amazing amount of collaboration and cooperation I see across higher education in the sharing of best practices around the entire Oracle PeopleSoft software suite, not just the student information system (Oracle’s PeopleSoft Campus Solutions).  In addition to the vibrant U.S. organization, it's gratifying to see the growth in the international attendance again this year, with an EMEA HEUG organizing to complement the existing groups in the Netherlands, South Africa, and the U.K.  Their first meeting is planned for London in October, and I suspect they'll be surprised at the amount of interest and attendance. In my discussions with higher education IT and functional leadership at Alliance there were a number of instances where concern was expressed about Oracle's commitment to higher education as an industry, primarily because of a lack of perceived innovation in the applications that Oracle develops for this market. Here I think perception and reality are far apart, and I'd like to explain why I believe this to be true. First let me start with what I think drives this perception. Predominately it's in two areas. The first area is the user interface, both for students and faculty that interact with the system as "customers", and for those employees of the institution (faculty, staff, and sometimes students as well) that use the system in some kind of administrative role. Because the UI hasn't changed all that much from the PeopleSoft days, individuals perceive this as a dead product with little innovation and therefore Oracle isn't investing. The second area is around the integration of the higher education suite of applications (PeopleSoft Campus Solutions) and the rest of the Oracle software assets. Whether grown organically or acquired, there is an impressive array of middleware and other software products that could be leveraged much more significantly by the higher education applications than is currently the case today. This is also perceived as lack of investment. Let me address these two points.  First the UI.  More is being done here than ever before, and the PAG and other groups where this was discussed at Alliance 2012 were more numerous than I've seen in any past meeting. Whether it's Oracle development leveraging web services or some extremely early but very promising work leveraging the recent Endeca acquisition (see some cool examples here) there are a lot of resources aimed at this issue.  There are also some amazing prototypes being developed by our UX (user experience team) that will eventually make their way into the higher education applications realm - they had an impressive setup at Alliance.  Hopefully many of you that attended found this group. If not, the senior leader for that team Jeremy Ashley will be a significant contributor of content to our summer Industry Strategy Council meeting in Washington in June. In the area of integration with other elements of the Oracle stack, this is also an area of focus for the company and my team.  We're making this a priority especially in the areas of identity management and security, leveraging WebCenter more effectively for content, imaging, and mobility, and driving towards the ultimate objective of WebLogic Suite as our platform for SOA, links to learning management systems (SAIP), and content. There is also much work around business intelligence centering on OBI applications. But at the end of the day we get enormous value from the HEUG (higher education user group) and the various subgroups formed as a part of this community that help us align and prioritize our investments, whether it's around better integration with other Oracle products or integration with partner offerings.  It's one of the healthiest, mutually beneficial relationships between customers and an Education IT concern that exists on the globe. And I can't avoid mentioning that this kind of relationship between higher education and the corporate IT community that can truly address the problems of efficiency and effectiveness, institutional excellence (which starts with IT) and student success.  It's not (in my opinion) going to be solved through community source - cost and complexity only increase in that model and in the end higher education doesn't ultimately focus on core competencies: educating, developing, and researching.  While I agree with some of what Michael A. McRobbie wrote in his EDUCAUSE Review article (Information Technology: A View from Both Sides of the President’s Desk), I take strong issue with his assertion that the "the IT marketplace is just the opposite of long-term stability...."  Sure there has been healthy, creative destruction in the past 2-3 decades, but this has had the effect of, in the aggregate, benefiting education with greater efficiency, more innovation and increased stability as larger, more financially secure firms acquire and develop integrated solutions. Cole

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  • What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

    - by Richard Lefebvre
    There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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  • Company Review: Google Products

    Google, Inc offers an array of products and services to all of its end-users. However their search capabilities are the foundation for Google’s current success and their primary business focus. Currently, Google offers over twenty different search applications that allow users to search the internet for books, maps, videos, images, products and much more. Their product decisions have allowed users demands to be met while focusing on the free based model. This allows users to access Google data free of charge and indirectly gives Google a strong competitive advantage of other competitors along with the accuracy of the search results. According to Google, Inc, they offer the following types of searching capabilities: Alerts Get email updates on the topics of your choice Blog Search Find blogs on your favorite topics  Books Search the full text of books  Custom Search Create a customized search experience for your community  Desktop Search and personalize your computer  Dictionary Search for definitions of words and phrases Directory Search the web, organized by topic or category Earth Explore the world from your computer Finance Business info, news and interactive charts GOOG-411 Find and connect for free with businesses from your phone  Images Search for images on the web Maps View maps and directions News Search thousands of news stories Patent Search Search the full text of US Patents Product Search Search for stuff to buy Scholar Search scholarly papers Toolbar Add a search box to your browser Trends Explore past and present search trends Videos Search for videos on the web Web Search Search billions of web pages Web Search Features Find movies, music, stocks, books and more mapping Google’s free based business model is only one way it differentiates itself from its competition. There is also a strong focus on the accuracy of search results and the speed in which they are returned to the end-user. Quality function deployment (QFD) is a structured method used to help connect user needs to the design features of a project proposed to address those needs. This method is particularly useful in accounting for needs that are not easily articulated or precisely defined according to the U. S. Department of Transportation Federal Highway Administration. Due to the fact that QFD is so customer driven Google is always in a constant state of change in attempt to reengineer its search algorithms, and other dependant systems so that end-users requirements are constantly being met. Value engineering is a key example of this, Google is constantly trying to improve all aspects of its products, improve system maintainability, and system interoperability. Bridgefield Group defines value engineering as an organized methodology that identifies and selects the lowest lifecycle cost options in design, materials and processes that achieves the desired level of performance, reliability and customer satisfaction. In addition, it seeks to remove unnecessary costs in the above areas and is often a joint effort with cross-functional internal teams and relevant suppliers. Common issues that appear when developing large scale systems like Google’s search applications include modular design of a product and/or service and providing accurate value analysis. A design approach that adheres to four fundamental tenets of cohesiveness, encapsulation, self-containment, and high binding to design a system component as an independently operable unit subject to change is how the Open System Joint Task Force defines modular design. More specifically M. S. Schmaltz defines modular software design as having a large collection of statements strung together in one partition of in-line code; we segment or divide the statements into logical groups called modules. Each module performs one or two tasks, and then passes control to another module. By breaking up the code into "bite-sized chunks", so to speak, we are able to better control the flow of data and control. This is especially true in large software systems. Value analysis is a process to evaluate products and services based on effectiveness, safety, and cost. Value analysis involves assessing the quality as well as the cost of a product or service as defined by the Healthcare Financial Management Association.  “Operations Management deals with the design and management of products, processes, services and supply chains. It considers the acquisition, development, and utilization of resources that firms need to deliver the goods and services their clients want.” (MIT,2010) Google, Inc encourages an open environment between all employees, also known as Googlers. This is reinforced by a cross-section team or cross-functional teams comprised from multiple departments assigned to every project so that every department like marketing, finance, and quality assurance has input on every project. In addition, Google is known for their openness to new ideas regardless of the status or seniority of an employee. In fact, Google allows for 20% of an employee’s time can be devoted to developing new ideas and/or pet projects. HumTech.com defines a cross-functional team as a collection of people with varied levels of skills and experience brought together to accomplish a task. As the name implies, Cross-Functional Team members come from different organizational units. Cross-Functional Teams may be permanent or ad hoc. Google’s search application product strategy primarily focuses on mass customization. This is allows Google to create a base search application and allows results to be returned to the end-users quickly based on specific parameters and search settings. In addition, they also store the data that is returned in case other desire the same results based on other end-users supplying the same customized settings. This allows Google to appear to render search results in virtually real-time to the user while allowing for complete customization of the searching criteria. Greg Vogl, a professor at Uganda Martyrs University, defines mass customization as when a business gives its customers the opportunity to tailor its products or services to the customer's specifications. The IT staff at Google play a key role in ensuring that the search application’s product strategy is maintained simply because the IT staff designs, develops, and maintains all of their proprietary applications. In fact, they also maintain all network infrastructure to ensure that it is available to all end-users. References: http://www.google.com/intl/en/options/ http://ops.fhwa.dot.gov/freight/publications/ftat_user_guide/sec5.htm http://www.bridgefieldgroup.com/bridgefieldgroup/glos9.htm#V http://www.acq.osd.mil/osjtf/termsdef.html http://www.cise.ufl.edu/~mssz/Pascal-CGS2462/prog-dsn.html http://www.hfma.org/publications/business_caring_newsletter/exclusives/Supply+and+Inventory+Terms+Defined.htm http://mitsloan.mit.edu/omg/om-definition.php http://www.humtech.com/opm/grtl/ols/ols3.cfm http://www.gregvogl.net/courses/mis1/glossary.htm

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  • Beyond Chatting: What ‘Social’ Means for CRM

    - by Natalia Rachelson
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on this blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Why It Is So Important to Know Your Customer

    - by Christie Flanagan
    Over the years, I endured enough delayed flights, air turbulence and misadventures in airport security clearance to watch my expectations for the air travel experience fall to abysmally low levels. The extent of my loyalty to any one carrier had more to do with the proximity of the airport parking garage to their particular gate than to any effort on the airline’s part to actually earn and retain my business. That all changed one day when I found myself at the airport hoping to catch a return flight home a few hours earlier than expected, using an airline I had flown with for the first time just that week.  When you travel regularly for business, being able to catch a return flight home that’s even an hour or two earlier than originally scheduled is a big deal. It can mean the difference between having a normal evening with your family and having to sneak in like a cat burglar after everyone is fast asleep. And so I found myself on this particular day hoping to catch an earlier flight home. I approached the gate agent and was told that I could go on standby for their next flight out. Then I asked how much it was going to cost to change the flight, knowing full well that I wouldn’t get reimbursed by my company for any change fees. “Oh, there’s no charge to fly on standby,” the gate agent told me. I made a funny look. I couldn’t believe what I was hearing. This airline was going to let my fly on standby, at no additional charge, even though I was a new customer with no status or points. It had been years since I’d seen an airline pass up a short term revenue generating opportunity in favor of a long term loyalty generating one.  At that moment, this particular airline gained my loyal business. Since then, this airline has had the opportunity to learn a lot about me. They know where I live, where I fly from, where I usually fly to, and where I like to sit on the plane. In general, I’ve found their customer service to be quite good whether at the airport, via call center and even through social channels. They email me occasionally, and when they do, they demonstrate that they know me by promoting deals for flights from where I live to places that I’d be interested in visiting. And that’s part of why I’m always so puzzled when I visit their website.Does this company with the great service, customer friendly policies, and clean planes demonstrate that they know me at all when I visit their website? The answer is no. Even when I log in using my loyalty program credentials, it’s pretty obvious that they’re presenting the same old home page and same old offers to every single one of their site visitors. I mean, those promotional offers that they’re featuring so prominently  -- they’re for flights that originate thousands of miles from where I live! There’s no way I’d ever book one of those flights and I’m sure I’m not the only one of their customers to feel that way.My reason for recounting this story is not to pick on the one customer experience flaw I've noticed with this particular airline, in fact, they do so many things right that I’ll continue to fly with them. But I did want to illustrate just how glaringly obvious it is to customers today when a touch point they have with a brand is impersonal, unconnected and out of sync. As someone who’s spent a number of years in the web experience management and online marketing space, it particularly peeves me when that out of sync touch point is a brand’s website, perhaps because I know how important it is to make a customer’s online experience relevant and how many powerful tools are available for making a relevant experience a reality. The fact is, delivering a one-size-fits-all online customer experience is no longer acceptable or particularly effective in today’s world. Today’s savvy customers expect you to know who they are and to understand their preferences, behavior and relationship with your brand. Not only do they expect you to know about them, but they also expect you to demonstrate this knowledge across all of their touch points with your brand in a consistent and compelling fashion, whether it be on your traditional website, your mobile web presence or through various social channels.Delivering the kind of personalized online experiences that customers want can have tremendous business benefits. This is not just about generating feelings of goodwill and higher customer satisfaction ratings either. More relevant and personalized online experiences boost the effectiveness of online marketing initiatives and the statistics prove this out. Personalized web experiences can help increase online conversion rates by 70% -- that’s a huge number.1  And more than three quarters of consumers indicate that they’ve made additional online purchases based on personalized product recommendations.2Now if only this airline would get on board with delivering a more personalized online customer experience. I’d certainly be happier and more likely to spring for one of their promotional offers. And by targeting relevant offers on their home page to appropriate segments of their site visitors, I bet they’d be happier and generating additional revenue too. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}  ***** If you're interested in hearing more perspectives on the benefits of demonstrating that you know your customers by delivering a more personalized experience, check out this white paper on creating a successful and meaningful customer experience on the web.  Also catch the video below on the business value of CX in attracting new customers featuring Oracle's VP of Customer Experience Strategy, Brian Curran. 1 Search Engine Watch 2 Marketing Charts

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  • SQL SERVER – Faster SQL Server Databases and Applications – Power and Control with SafePeak Caching Options

    - by Pinal Dave
    Update: This blog post is written based on the SafePeak, which is available for free download. Today, I’d like to examine more closely one of my preferred technologies for accelerating SQL Server databases, SafePeak. Safepeak’s software provides a variety of advanced data caching options, techniques and tools to accelerate the performance and scalability of SQL Server databases and applications. I’d like to look more closely at some of these options, as some of these capabilities could help you address lagging database and performance on your systems. To better understand the available options, it is best to start by understanding the difference between the usual “Basic Caching” vs. SafePeak’s “Dynamic Caching”. Basic Caching Basic Caching (or the stale and static cache) is an ability to put the results from a query into cache for a certain period of time. It is based on TTL, or Time-to-live, and is designed to stay in cache no matter what happens to the data. For example, although the actual data can be modified due to DML commands (update/insert/delete), the cache will still hold the same obsolete query data. Meaning that with the Basic Caching is really static / stale cache.  As you can tell, this approach has its limitations. Dynamic Caching Dynamic Caching (or the non-stale cache) is an ability to put the results from a query into cache while maintaining the cache transaction awareness looking for possible data modifications. The modifications can come as a result of: DML commands (update/insert/delete), indirect modifications due to triggers on other tables, executions of stored procedures with internal DML commands complex cases of stored procedures with multiple levels of internal stored procedures logic. When data modification commands arrive, the caching system identifies the related cache items and evicts them from cache immediately. In the dynamic caching option the TTL setting still exists, although its importance is reduced, since the main factor for cache invalidation (or cache eviction) become the actual data updates commands. Now that we have a basic understanding of the differences between “basic” and “dynamic” caching, let’s dive in deeper. SafePeak: A comprehensive and versatile caching platform SafePeak comes with a wide range of caching options. Some of SafePeak’s caching options are automated, while others require manual configuration. Together they provide a complete solution for IT and Data managers to reach excellent performance acceleration and application scalability for  a wide range of business cases and applications. Automated caching of SQL Queries: Fully/semi-automated caching of all “read” SQL queries, containing any types of data, including Blobs, XMLs, Texts as well as all other standard data types. SafePeak automatically analyzes the incoming queries, categorizes them into SQL Patterns, identifying directly and indirectly accessed tables, views, functions and stored procedures; Automated caching of Stored Procedures: Fully or semi-automated caching of all read” stored procedures, including procedures with complex sub-procedure logic as well as procedures with complex dynamic SQL code. All procedures are analyzed in advance by SafePeak’s  Metadata-Learning process, their SQL schemas are parsed – resulting with a full understanding of the underlying code, objects dependencies (tables, views, functions, sub-procedures) enabling automated or semi-automated (manually review and activate by a mouse-click) cache activation, with full understanding of the transaction logic for cache real-time invalidation; Transaction aware cache: Automated cache awareness for SQL transactions (SQL and in-procs); Dynamic SQL Caching: Procedures with dynamic SQL are pre-parsed, enabling easy cache configuration, eliminating SQL Server load for parsing time and delivering high response time value even in most complicated use-cases; Fully Automated Caching: SQL Patterns (including SQL queries and stored procedures) that are categorized by SafePeak as “read and deterministic” are automatically activated for caching; Semi-Automated Caching: SQL Patterns categorized as “Read and Non deterministic” are patterns of SQL queries and stored procedures that contain reference to non-deterministic functions, like getdate(). Such SQL Patterns are reviewed by the SafePeak administrator and in usually most of them are activated manually for caching (point and click activation); Fully Dynamic Caching: Automated detection of all dependent tables in each SQL Pattern, with automated real-time eviction of the relevant cache items in the event of “write” commands (a DML or a stored procedure) to one of relevant tables. A default setting; Semi Dynamic Caching: A manual cache configuration option enabling reducing the sensitivity of specific SQL Patterns to “write” commands to certain tables/views. An optimization technique relevant for cases when the query data is either known to be static (like archive order details), or when the application sensitivity to fresh data is not critical and can be stale for short period of time (gaining better performance and reduced load); Scheduled Cache Eviction: A manual cache configuration option enabling scheduling SQL Pattern cache eviction based on certain time(s) during a day. A very useful optimization technique when (for example) certain SQL Patterns can be cached but are time sensitive. Example: “select customers that today is their birthday”, an SQL with getdate() function, which can and should be cached, but the data stays relevant only until 00:00 (midnight); Parsing Exceptions Management: Stored procedures that were not fully parsed by SafePeak (due to too complex dynamic SQL or unfamiliar syntax), are signed as “Dynamic Objects” with highest transaction safety settings (such as: Full global cache eviction, DDL Check = lock cache and check for schema changes, and more). The SafePeak solution points the user to the Dynamic Objects that are important for cache effectiveness, provides easy configuration interface, allowing you to improve cache hits and reduce cache global evictions. Usually this is the first configuration in a deployment; Overriding Settings of Stored Procedures: Override the settings of stored procedures (or other object types) for cache optimization. For example, in case a stored procedure SP1 has an “insert” into table T1, it will not be allowed to be cached. However, it is possible that T1 is just a “logging or instrumentation” table left by developers. By overriding the settings a user can allow caching of the problematic stored procedure; Advanced Cache Warm-Up: Creating an XML-based list of queries and stored procedure (with lists of parameters) for periodically automated pre-fetching and caching. An advanced tool allowing you to handle more rare but very performance sensitive queries pre-fetch them into cache allowing high performance for users’ data access; Configuration Driven by Deep SQL Analytics: All SQL queries are continuously logged and analyzed, providing users with deep SQL Analytics and Performance Monitoring. Reduce troubleshooting from days to minutes with database objects and SQL Patterns heat-map. The performance driven configuration helps you to focus on the most important settings that bring you the highest performance gains. Use of SafePeak SQL Analytics allows continuous performance monitoring and analysis, easy identification of bottlenecks of both real-time and historical data; Cloud Ready: Available for instant deployment on Amazon Web Services (AWS). As you can see, there are many options to configure SafePeak’s SQL Server database and application acceleration caching technology to best fit a lot of situations. If you’re not familiar with their technology, they offer free-trial software you can download that comes with a free “help session” to help get you started. You can access the free trial here. Also, SafePeak is available to use on Amazon Cloud. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • In Case You Weren’t There: Blogwell NYC

    - by Mike Stiles
    0 0 1 1009 5755 Vitrue 47 13 6751 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} Your roving reporter roved out to another one of Socialmedia.org’s fantastic Blogwell events, this time in NYC. As Central Park and incredible weather beckoned, some of the biggest brand names in the world gathered to talk about how they’re incorporating social into marketing and CRM, as well as extending social across their entire organizations internally. Below we present a collection of the live tweets from many of the key sessions GE @generalelectricJon Lombardo, Leader of Social Media COE How GE builds and extends emotional connections with consumers around health and reaps the benefits of increased brand equity in the process. GE has a social platform around Healthyimagination to create better health for people. If you and a friend are trying to get healthy together, you’ll do better. Health is inherently. Get health challenges via Facebook and share with friends to achieve goals together. They’re creating an emotional connection around the health context. You don’t influence people at large. Your sphere of real influence is around 5-10 people. They find relevant conversations about health on Twitter and engage sounding like a friend, not a brand. Why would people share on behalf of a brand? Because you tapped into an activity and emotion they’re already having. To create better habits in health, GE gave away inexpensive, relevant gifts related to their goals. Create the context, give the relevant gift, get social acknowledgment for giving it. What you get when you get acknowledgment for your engagement and gift is user generated microcontent. GE got 12,000 unique users engaged and 1400 organic posts with the healthy gift campaign. The Dow Chemical Company @DowChemicalAbby Klanecky, Director of Digital & Social Media Learn how Dow Chemical is finding, training, and empowering their scientists to be their storytellers in social media. There are 1m jobs coming open in science. Only 200k are qualified for them. Dow Chemical wanted to use social to attract and talk to scientists. Dow Chemical decided to use real scientists as their storytellers. Scientists are incredibly passionate, the key ingredient of a great storyteller. Step 1 was getting scientists to focus on a few platforms, blog, Twitter, LinkedIn. Dow Chemical social flow is Core Digital Team - #CMs – ambassadors – advocates. The scientists were trained in social etiquette via practice scenarios. It’s not just about sales. It’s about growing influence and the business. Dow Chemical trained about 100 scientists, 55 are active and there’s a waiting list for the next sessions. In person social training produced faster results and better participation. Sometimes you have to tell pieces of the story instead of selling your execs on the whole vision. Social Media Ethics Briefing: Staying Out of TroubleAndy Sernovitz, CEO @SocialMediaOrg How do we get people to share our message for us? We have to have their trust. The difference between being honest and being sleazy is disclosure. Disclosure does not hurt the effectiveness of your marketing. No one will get mad if you tell them up front you’re a paid spokesperson for a company. It’s a legal requirement by the FTC, it’s the law, to disclose if you’re being paid for an endorsement. Require disclosure and truthfulness in all your social media outreach. Don’t lie to people. Monitor the conversation and correct misstatements. Create social media policies and training programs. If you want to stay safe, never pay cash for social media. Money changes everything. As soon as you pay, it’s not social media, it’s advertising. Disclosure, to the feds, means clear, conspicuous, and understandable to the average reader. This phrase will keep you in the clear, “I work for ___ and this is my personal opinion.” Who are you? Were you paid? Are you giving an honest opinion based on a real experience? You as a brand are responsible for what an agency or employee or contactor does in your behalf. SocialMedia.org makes available a Disclosure Best Practices Toolkit. Socialmedia.org/disclosure. The point is to not ethically mess up and taint social media as happened to e-mail. Not only is the FTC cracking down, so is Google and Facebook. Visa @VisaNewsLucas Mast, Senior Business Leader, Global Corporate Social Media Visa built a mobile studio for the Olympics for execs and athletes. They wanted to do postcard style real time coverage of Visa’s Olympics sponsorships, and on a shoestring. Challenges included Olympic rules, difficulty getting interviews, time zone trouble, and resourcing. Another problem was they got bogged down with their own internal approval processes. Despite all the restrictions, they created and published a variety of and fair amount of content. They amassed 1000+ views of videos posted to the Visa Communication YouTube channel. Less corporate content yields more interest from media outlets and bloggers. They did real world video demos of how their products work in the field vs. an exec doing a demo in a studio. Don’t make exec interview videos dull and corporate. Keep answers short, shoot it in an interesting place, do takes until they’re comfortable and natural. Not everything will work. Not everything will get a retweet. But like the lottery, you can’t win if you don’t play. Promoting content is as important as creating it. McGraw-Hill Companies @McGrawHillCosPatrick Durando, Senior Director of Global New Media McGraw-Hill has 26,000 employees. McGraw-Hill created a social intranet called Buzz. Intranets create operational efficiency, help product dev, facilitate crowdsourcing, and breaks down geo silos. Intranets help with talent development, acquisition, retention. They replaced the corporate directory with their own version of LinkedIn. The company intranet has really cut down on the use of email. Long email threats become organized, permanent social discussions. The intranet is particularly useful in HR for researching and getting answers surrounding benefits and policies. Using a profile on your company intranet can establish and promote your internal professional brand. If you’re going to make an intranet, it has to look great, work great, and employees are going have to want to go there. You can’t order them to like it. 

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  • ANTS CLR and Memory Profiler In Depth Review (Part 2 of 2 &ndash; Memory Profiler)

    - by ToStringTheory
    One of the things that people might not know about me, is my obsession to make my code as efficient as possible. Many people might not realize how much of a task or undertaking that this might be, but it is surely a task as monumental as climbing Mount Everest, except this time it is a challenge for the mind… In trying to make code efficient, there are many different factors that play a part – size of project or solution, tiers, language used, experience and training of the programmer, technologies used, maintainability of the code – the list can go on for quite some time. I spend quite a bit of time when developing trying to determine what is the best way to implement a feature to accomplish the efficiency that I look to achieve. One program that I have recently come to learn about – Red Gate ANTS Performance (CLR) and Memory profiler gives me tools to accomplish that job more efficiently as well. In this review, I am going to cover some of the features of the ANTS memory profiler set by compiling some hideous example code to test against. Notice As a member of the Geeks With Blogs Influencers program, one of the perks is the ability to review products, in exchange for a free license to the program. I have not let this affect my opinions of the product in any way, and Red Gate nor Geeks With Blogs has tried to influence my opinion regarding this product in any way. Introduction – Part 2 In my last post, I reviewed the feature packed Red Gate ANTS Performance Profiler.  Separate from the Red Gate Performance Profiler is the Red Gate ANTS Memory Profiler – a simple, easy to use utility for checking how your application is handling memory management…  A tool that I wish I had had many times in the past.  This post will be focusing on the ANTS Memory Profiler and its tool set. The memory profiler has a large assortment of features just like the Performance Profiler, with the new session looking nearly exactly alike: ANTS Memory Profiler Memory profiling is not something that I have to do very often…  In the past, the few cases I’ve had to find a memory leak in an application I have usually just had to trace the code of the operations being performed to look for oddities…  Sadly, I have come across more undisposed/non-using’ed IDisposable objects, usually from ADO.Net than I would like to ever see.  Support is not fun, however using ANTS Memory Profiler makes this task easier.  For this round of testing, I am going to use the same code from my previous example, using the WPF application. This time, I will choose the ‘Profile Memory’ option from the ANTS menu in Visual Studio, which launches the solution in its currently configured state/start-up project, and then launches the ANTS Memory Profiler to help.  It prepopulates all of the fields with the current project information, and all I have to do is select the ‘Start Profiling’ option. When the window comes up, it is actually quite barren, just giving ideas on how to work the profiler.  You start by getting to the point in your application that you want to profile, and then taking a ‘Memory Snapshot’.  This performs a full garbage collection, and snapshots the managed heap.  Using the same WPF app as before, I will go ahead and take a snapshot now. As you can see, ANTS is already giving me lots of information regarding the snapshot, however this is just a snapshot.  The whole point of the profiler is to perform an action, usually one where a memory problem is being noticed, and then take another snapshot and perform a diff between them to see what has changed.  I am going to go ahead and generate 5000 primes, and then take another snapshot: As you can see, ANTS is already giving me a lot of new information about this snapshot compared to the last.  Information such as difference in memory usage, fragmentation, class usage, etc…  If you take more snapshots, you can use the dropdown at the top to set your actual comparison snapshots. If you beneath the timeline, you will see a breadcrumb trail showing how best to approach profiling memory using ANTS.  When you first do the comparison, you start on the Summary screen.  You can either use the charts at the bottom, or switch to the class list screen to get to the next step.  Here is the class list screen: As you can see, it lists information about all of the instances between the snapshots, as well as at the bottom giving you a way to filter by telling ANTS what your problem is.  I am going to go ahead and select the Int16[] to look at the Instance Categorizer Using the instance categorizer, you can travel backwards to see where all of the instances are coming from.  It may be hard to see in this image, but hopefully the lightbox (click on it) will help: I can see that all of these instances are rooted to the application through the UI TextBlock control.  This image will probably be even harder to see, however using the ‘Instance Retention Graph’, you can trace an objects memory inheritance up the chain to see its roots as well.  This is a simple example, as this is simply a known element.  Usually you would be profiling an actual problem, and comparing those differences.  I know in the past, I have spotted a problem where a new context was created per page load, and it was rooted into the application through an event.  As the application began to grow, performance and reliability problems started to emerge.  A tool like this would have been a great way to identify the problem quickly. Overview Overall, I think that the Red Gate ANTS Memory Profiler is a great utility for debugging those pesky leaks.  3 Biggest Pros: Easy to use interface with lots of options for configuring profiling session Intuitive and helpful interface for drilling down from summary, to instance, to root graphs ANTS provides an API for controlling the profiler. Not many options, but still helpful. 2 Biggest Cons: Inability to automatically snapshot the memory by interval Lack of complete integration with Visual Studio via an extension panel Ratings Ease of Use (9/10) – I really do believe that they have brought simplicity to the once difficult task of memory profiling.  I especially liked how it stepped you further into the drilldown by directing you towards the best options. Effectiveness (10/10) – I believe that the profiler does EXACTLY what it purports to do.  Features (7/10) – A really great set of features all around in the application, however, I would like to see some ability for automatically triggering snapshots based on intervals or framework level items such as events. Customer Service (10/10) – My entire experience with Red Gate personnel has been nothing but good.  their people are friendly, helpful, and happy! UI / UX (9/10) – The interface is very easy to get around, and all of the options are easy to find.  With a little bit of poking around, you’ll be optimizing Hello World in no time flat! Overall (9/10) – Overall, I am happy with the Memory Profiler and its features, as well as with the service I received when working with the Red Gate personnel.  Thank you for reading up to here, or skipping ahead – I told you it would be shorter!  Please, if you do try the product, drop me a message and let me know what you think!  I would love to hear any opinions you may have on the product. Code Feel free to download the code I used above – download via DropBox

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  • That Escalated Quickly

    - by Jesse Taber
    Originally posted on: http://geekswithblogs.net/GruffCode/archive/2014/05/17/that-escalated-quickly.aspxI have been working remotely out of my home for over 4 years now. All of my coworkers during that time have also worked remotely. Lots of folks have written about the challenges inherent in facilitating communication on remote teams and strategies for overcoming them. A popular theme around this topic is the notion of “escalating communication”. In this context “escalating” means taking a conversation from one mode of communication to a different, higher fidelity mode of communication. Here are the five modes of communication I use at work in order of increasing fidelity: Email – This is the “lowest fidelity” mode of communication that I use. I usually only check it a few times a day (and I’m trying to check it even less frequently than that) and I only keep items in my inbox if they represent an item I need to take action on that I haven’t tracked anywhere else. Forums / Message boards – Being a developer, I’ve gotten into the habit of having other people look over my code before it becomes part of the product I’m working on. These code reviews often happen in “real time” via screen sharing, but I also always have someone else give all of the changes another look using pull requests. A pull request takes my code and lets someone else see the changes I’ve made side-by-side with the existing code so they can see if I did anything dumb. Pull requests can facilitate a conversation about the code changes in an online-forum like style. Some teams I’ve worked on also liked using tools like Trello or Google Groups to have on-going conversations about a topic or task that was being worked on. Chat & Instant Messaging  - Chat and instant messaging are the real workhorses for communication on the remote teams I’ve been a part of. I know some teams that are co-located that also use it pretty extensively for quick messages that don’t warrant walking across the office to talk with someone but reqire more immediacy than an e-mail. For the purposes of this post I think it’s important to note that the terms “chat” and “instant messaging” might insinuate that the conversation is happening in real time, but that’s not always true. Modern chat and IM applications maintain a searchable history so people can easily see what might have been discussed while they were away from their computers. Voice, Video and Screen sharing – Everyone’s got a camera and microphone on their computers now, and there are an abundance of services that will let you use them to talk to other people who have cameras and microphones on their computers. I’m including screen sharing here as well because, in my experience, these discussions typically involve one or more people showing the other participants something that’s happening on their screen. Obviously, this mode of communication is much higher-fidelity than any of the ones listed above. Scheduled meetings are typically conducted using this mode of communication. In Person – No matter how great communication tools become, there’s no substitute for meeting with someone face-to-face. However, opportunities for this kind of communcation are few and far between when you work on a remote team. When a conversation gets escalated that usually means it moves up one or more positions on this list. A lot of people advocate jumping to #4 sooner than later. Like them, I used to believe that, if it was possible, organizing a call with voice and video was automatically better than any kind of text-based communication could be. Lately, however, I’m becoming less convinced that escalating is always the right move. Working Asynchronously Last year I attended a talk at our local code camp given by Drew Miller. Drew works at GitHub and was talking about how they use GitHub internally. Many of the folks at GitHub work remotely, so communication was one of the main themes in Drew’s talk. During the talk Drew used the phrase, “asynchronous communication” to describe their use of chat and pull request comments. That phrase stuck in my head because I hadn’t heard it before but I think it perfectly describes the way in which remote teams often need to communicate. You don’t always know when your co-workers are at their computers or what hours (if any) they are working that day. In order to work this way you need to assume that the person you’re talking to might not respond right away. You can’t always afford to wait until everyone required is online and available to join a voice call, so you need to use text-based, persistent forms of communication so that people can receive and respond to messages when they are available. Going back to my list from the beginning of this post for a second, I characterize items #1-3 as being “asynchronous” modes of communication while we could call items #4 and #5 “synchronous”. When communication gets escalated it’s almost always moving from an asynchronous mode of communication to a synchronous one. Now, to the point of this post: I’ve become increasingly reluctant to escalate from asynchronous to synchronous communication for two primary reasons: 1 – You can often find a higher fidelity way to convey your message without holding a synchronous conversation 2 - Asynchronous modes of communication are (usually) persistent and searchable. You Don’t Have to Broadcast Live Let’s start with the first reason I’ve listed. A lot of times you feel like you need to escalate to synchronous communication because you’re having difficulty describing something that you’re seeing in words. You want to provide the people you’re conversing with some audio-visual aids to help them understand the point that you’re trying to make and you think that getting on Skype and sharing your screen with them is the best way to do that. Firing up a screen sharing session does work well, but you can usually accomplish the same thing in an asynchronous manner. For example, you could take a screenshot and annotate it with some text and drawings to illustrate what it is you’re seeing. If a screenshot won’t work, taking a short screen recording while your narrate over it and posting the video to your forum or chat system along with a text-based description of what’s in the recording that can be searched for later can be a great way to effectively communicate with your team asynchronously. I Said What?!? Now for the second reason I listed: most asynchronous modes of communication provide a transcript of what was said and what decisions might have been made during the conversation. There have been many occasions where I’ve used the search feature of my team’s chat application to find a conversation that happened several weeks or months ago to remember what was decided. Unfortunately, I think the benefits associated with the persistence of communicating asynchronously often get overlooked when people decide to escalate to a in-person meeting or voice/video call. I’m becoming much more reluctant to suggest a voice or video call if I suspect that it might lead to codifying some kind of design decision because everyone involved is going to hang up the call and immediately forget what was decided. I recognize that you can record and archive these types of interactions, but without being able to search them the recordings aren’t terribly useful. When and How To Escalate I don’t mean to imply that communicating via voice/video or in person is never a good idea. I probably jump on a Skype call with a co-worker at least once a day to quickly hash something out or show them a bit of code that I’m working on. Also, meeting in person periodically is really important for remote teams. There’s no way around the fact that sometimes it’s easier to jump on a call and show someone my screen so they can see what I’m seeing. So when is it right to escalate? I think the simplest way to answer that is when the communication starts to feel painful. Everyone’s tolerance for that pain is different, but I think you need to let it hurt a little bit before jumping to synchronous communication. When you do escalate from asynchronous to synchronous communication, there are a couple of things you can do to maximize the effectiveness of the communication: Takes notes – This is huge and yet I’ve found that a lot of teams don’t do this. If you’re holding a meeting with  > 2 people you should have someone taking notes. Taking notes while participating in a meeting can be difficult but there are a few strategies to deal with this challenge that probably deserve a short post of their own. After the meeting, make sure the notes are posted to a place where all concerned parties (including those that might not have attended the meeting) can review and search them. Persist decisions made ASAP – If any decisions were made during the meeting, persist those decisions to a searchable medium as soon as possible following the conversation. All the teams I’ve worked on used a web-based system for tracking the on-going work and a backlog of work to be done in the future. I always try to make sure that all of the cards/stories/tasks/whatever in these systems always reflect the latest decisions that were made as the work was being planned and executed. If held a quick call with your team lead and decided that it wasn’t worth the effort to build real-time validation into that new UI you were working on, go and codify that decision in the story associated with that work immediately after you hang up. Even better, write it up in the story while you are both still on the phone. That way when the folks from your QA team pick up the story to test a few days later they’ll know why the real-time validation isn’t there without having to invoke yet another conversation about the work. Communicating Well is Hard At this point you might be thinking that communicating asynchronously is more difficult than having a live conversation. You’re right: it is more difficult. In order to communicate effectively this way you need to very carefully think about the message that you’re trying to convey and craft it in a way that’s easy for your audience to understand. This is almost always harder than just talking through a problem in real time with someone; this is why escalating communication is such a popular idea. Why wouldn’t we want to do the thing that’s easier? Easier isn’t always better. If you and your team can get in the habit of communicating effectively in an asynchronous manner you’ll find that, over time, all of your communications get less painful because you don’t need to re-iterate previously made points over and over again. If you communicate right the first time, you often don’t need to rehash old conversations because you can go back and find the decisions that were made laid out in plain language. You’ll also find that you get better at doing things like writing useful comments in your code, creating written documentation about how the feature that you just built works, or persuading your team to do things in a certain way.

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  • CodePlex Daily Summary for Monday, May 24, 2010

    CodePlex Daily Summary for Monday, May 24, 2010New Projects(SocketCoder) Full Silverlight Web Video/Voice Conference: Is an open source project to develop full Silverlight Web Video/Voice Conference System in C# .NETabc123: Prueba Archetype Programming Language: See http://dvanderboom.wordpress.comBusiness Process Automation (BPA): BPA is a project initiative to develop an ERP which will integrate with work flow of an organization. It is build on the concept that all business ...Content Rendering: Content Rendering is a .NET 3.5 string template engine. The program uses reflection, an extensibility API and a template document, which has a cust...DTA Output Renamer: The DTA Output Renamer takes recommendations from the SQL Server Database Tuning Advisor (DTA) and updates the names of the indexes/statistics to b...Flexible Editing Toolkit: The Flexible Editing Toolkit aims to enable users who have coding experience in .Net to write own editors/tools using an easy-to-use framework and ...Fluent NHibernate, MVC 2: Projeto ultra simples desenvolvido em Asp.Net MVC 2 com Fluent NHibernate. Foram utilizadas camadas baseadas no DDD. Sample project to test DDD arc...GravityGame: Proyecto del capítulo del IGDA en el Tec de Monterrey Campus Sonora Norte. El objetivo es la creación de un primer juego para conocer cuales son l...Partner Relationship Management (PRM) Accelerator for Microsoft Dynamics CRM: R2 of the PRM accelerator for Microsoft Dynamics CRM.Posh-Hg: Mercurial integration for Windows PowershellSuiteMap: selfSvenska till Rövarspråket: Översätter svenska till rövarspråketTV4Home: This projects extends MediaPortal TV Server with a solution for MediaCenter clients, a Web-Interface and a WHS Add-In.User Profile WebPart: Use this webpart to display SharePoint User Profile information. VolumeMasterCmd: Command line application that will set the wave volume level. Usage: VolumeMaster | VolumeMaster [0-100] Display or set the wave volume level ...wawa cloud store service: 盖茨描述了云计算和云存储之间的区别。“人们老是会搞混。云存储是把你的文件存储到其他地方,进行备份,这和云计算是不同的。这两者都很了不起,都是很好的技术。” 他表示,“云存储的效能没有折扣,因此富于理性的存储经理将会考虑使用云存储技术。” 相反,他表示云计算则会有一些问题,延迟和带宽都可能会...XNA Collision Detection: A collision library which extracts the triangles from a given model, and tests for collision using multiple methods on all existing triangles. Thi...You Private Social Network: YourPrivateNet is for all people who are unsatisfied with how social networking giants, namely facebook, are dealing with privacy and the users dat...New ReleasesArchetype Programming Language: C Sharp 4.0 Grammar in M: This is a C# 4.0 grammar that I am using to learn about parsers and the process of generating ASTs, in preparation for doing the same for the Arche...CassiniDev - Cassini 3.5/4.0 Developers Edition: CassiniDev 3.5.1.4 and 4.0.1.4 beta3: Binary release includes: .net 3.5sp1 and 4.0 builds of Gui app, Console app, Library assembly and Visual Studio development server replacements f...ClosedXML - The easy way to OpenXML: ClosedXML 0.10: The current build has the following capabilities: Can create new workbooks Add worksheets Access cells using R1C1, A1, and mixed notations. A...CRM Web Service Toolkit: MSCRM4 Web Service Toolkit for JavaScript v2.0: MSCRM Web Service Toolkit for JavaScript v2.0. The release contains: CrmServiceToolkit.js (The uncompressed code) CrmServiceToolkit.min.js (The ...DBFramework: Kenly.DBFramework4.6.5.2: Kenly.DBFramework4.6.5.2eComic: eComic 2010.0.0.1: With the release of .NET 4.0 the system was upgraded. This upgrade involved starting the project over from scratch, so the installation package wil...Exchange 2010 RBAC Editor (RBAC GUI) - updated on 5/24/2010: RBAC Editor 0.9.3.1: Some bugs fixed, support added for unscopedtoplevel roles (still in progress), added logging capabilities Please use email address in About menu o...Hammock for REST: Hammock v1.0.4: v1.0.4 ChangesAdded handling for special characters in OAuth signatures (\r\n\t\b) Corrected an inconsistency in OAuth GET vs. POST when encoding...HKGolden Express: HKGoldenExpress (Build 201005231730): New features: (None) Bug fix: Fixed problem of unable to start new thread. Fixed problem of unable to show user icons due to incorrect path. ...Kurumsal Ofis Paketi: Kurumsal Ofis Paketi Sürüm 1.0: Kurumsal Ofis Paketi Sürüm 1.0MDownloader: MDownloader-0.15.15.59175: Fixed FileFactory implementation (FileFactory team doesn't give up); Fixed minor bugs.Munq: Tools for ASP.NET MVC: Munq IocContainer Version 2.0: The latest and greatest.NLog - Advanced .NET Logging: Nightly Build 2010.05.23.001: Changes since the last build:2010-05-23 00:01:19 Jarek Kowalski Made contition on <when /> required. Added unit tests. 2010-05-22 20:06:16 Jarek K...NUnit for Team Build: Version 2.0 Alpha 1: This version has experimental TFS 2010 support. I have been using it successfully with TFS 2010 for a few weeks now with no problems. It should be ...Partner Relationship Management (PRM) Accelerator for Microsoft Dynamics CRM: PRM Accelerator (R2) for Dynamics CRM 4.0: The Partner Relationship Management (PRM) Accelerator allows businesses to use Microsoft Dynamics CRM to distribute sales leads and centrally manag...Percussion Toolkit: Command line Note Detector 1.0: A command line tool for detecting note onsets in WAV files. Note: Currently only supports 32-bit float encoded Microsoft WAV files with a sample ...Percussion Toolkit: Reference Input Data Set (A): This release contains a set of input WAV files for testing note onset detection accuracy and effectiveness. The archive contains computer-generate...Percussion Toolkit: Rhythm Friend: Rhythm Friend is an interactive tool for practicing drum rudiments. It provides a simple metronome coupled with rhythm coach features.SharePoint List Field Manager: SharePoint List Field Manager: This is Version 2 of the SharePoint List Field Manager. First created for CorasWorks customers, we have decided to make it publically available to ...Silverlight 4.0 Popup Menu: Context Menu for Silverlight 4.0 v1.2 Beta: - Added delay on hover events for both parent and child menus. - Parent menus now close automatically when child menu is clicked. - Updated referen...Software Is Hardwork: Sw. Is Hw. Lib. 3.0.0.x+03: Sw. Is Hw. Lib. 3.0.0.x+03 UNSUPPORTED, UNTESTED ALPHA RELEASE Code may disappear. This is just a preview of code that was in progress. Code is s...The Fastcopy Helper: The Fastcopy Helper 2.0: The Fastcopy Helper 2.0 This is a new method to run for it . Fastcopy同步辅助器 方案二 这个方案二,是使用了全新的方法进行磁盘文件扫描,和比较。速度飙升到最快!同时优化了很多细节的内容,使得性能大幅度提升。User Profile WebPart: UserProfileWebPart 1.0: Inititial release.VCC: Latest build, v2.1.30523.0: Automatic drop of latest buildVolumeMasterCmd: VolumeMaster 1.0: First release.XNA Collision Detection: XNA Static Collider: Provides collision detection between a Model and BoundingSphere, or a Model and Ray. An example of how to initialize a collision object: Collidee...xxfd1r4w96: 20100523: Приложението има следната функционалност: 1. Добавяне на сайта https://online.bulbank.bg в trusted sites. 2. Инсталиране на Bulbank Root Certificat...Yet another developer blog - Examples: Asynchronous Form in ASP.NET MVC: This sample application shows how to use jQuery Validation plugin for creating an asynchronous form in ASP.NET MVC 1 with client side validation. T...Most Popular ProjectsRawrWBFS ManagerAJAX Control ToolkitMicrosoft SQL Server Product Samples: DatabaseSilverlight ToolkitWindows Presentation Foundation (WPF)patterns & practices – Enterprise LibraryPHPExcelMicrosoft SQL Server Community & SamplesASP.NETMost Active ProjectsRawrpatterns & practices – Enterprise LibrarySqlServerExtensionsGMap.NET - Great Maps for Windows Forms & PresentationCaliburn: An Application Framework for WPF and Silverlightpatterns & practices: Windows Azure Security GuidanceCassiniDev - Cassini 3.5/4.0 Developers EditionNB_Store - Free DotNetNuke Ecommerce Catalog ModuleCodeReviewBlogEngine.NET

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  • CodePlex Daily Summary for Wednesday, October 17, 2012

    CodePlex Daily Summary for Wednesday, October 17, 2012Popular ReleasesD3 Loot Tracker: 1.5.5: Compatible with 1.05.Test Management eXtensions PowerShell module: TMX 0.4.5: Bugfix in BackUp-TMXTestResults: 1. adding escape characters to sring data (at least, part) 2. ErrorRecord is now supported as a string Known issue: only one screenshot per test result.Write Once, Play Everywhere: MonoGame 3.0 (BETA): This is a beta release of the up coming MonoGame 3.0. It contains an Installer which will install a binary release of MonoGame on windows boxes with the following platforms. Windows, Linux, Android and Windows 8. If you need to build for iOS or Mac you will need to get the source code at this time as the installers for those platforms are not available yet. The installer will also install a bunch of Project templates for Visual Studio 2010 , 2012 and MonoDevleop. For those of you wish...Windawesome: Windawesome v1.4.1 x64: Fixed switching of applications across monitors Changed window flashing API (fix your config files) Added NetworkMonitorWidget (thanks to weiwen) Any issues/recommendations/requests for future versions? This is the 64-bit version of the release. Be sure to use that if you are on a 64-bit Windows. Works with "Required DLLs v3".CODE Framework: 4.0.21017.0: See change log in the Documentation section for details.Global Stock Exchange (Hobby Project): Global Stock Exchange - Invst Banking (Hobby Proj): Initial VersionMagelia WebStore Open-source Ecommerce software: Magelia WebStore 2.1: Add support for .net 4.0 to Magelia.Webstore.Client and StarterSite version 2.1.254.3 Scheduler Import & Export feature UTC datetime and timezone support .net 4.5 and Visual Studio 2012 migration client magelia global refactoring nugget package http://nuget.org/packages/Magelia.Webstore.Client burst optimisation burst time improvment (multithreading, index, ...) current burst is still active when a new burst is generating bugfixes version 2.1.254.1RazorSourceGenerator: RazorSourceGenerator v1.0 Installer: RazorSourceGenerator v1.0 InstallerJayData - The cross-platform HTML5 data-management library for JavaScript: JayData 1.2.2: JayData is a unified data access library for JavaScript to CRUD + Query data from different sources like OData, MongoDB, WebSQL, SqLite, HTML5 localStorage, Facebook or YQL. The library can be integrated with Knockout.js or Sencha Touch 2 and can be used on Node.js as well. See it in action in this 6 minutes video Sencha Touch 2 example app using JayData: Netflix browser. What's new in JayData 1.2.2 For detailed release notes check the release notes. Revitalized IndexedDB providerNow you c...VFPX: FoxcodePlus: FoxcodePlus - Visual Studio like extensions to Visual FoxPro IntelliSense.Droid Explorer: Droid Explorer 0.8.8.8 Beta: fixed the icon for packages on the desktop fixed the install dialog closing right when it starts removed the link to "set up the sdk for me" as this is no longer supported. fixed bug where the device selection dialog would show, even if there was only one device connected. fixed toolbar from having "gap" between other toolbar removed main menu items that do not have any menus Fiskalizacija za developere: FiskalizacijaDev 1.0: Prva verzija ovog projekta, još je uvijek oznacena kao BETA - ovo znaci da su naša testiranja prošla uspješno :) No, kako mi ne proizvodimo neki software za blagajne, tako sve ovo nije niti isprobano u "realnim" uvjetima - svaka je sugestija, primjedba ili prijava bug-a je dobrodošla. Za sve ovo koristite, molimo, Discussions ili Issue Tracker. U ovom trenutku runtime binary je raspoloživ kao Any CPU za .NET verzije 2.0. Javite ukoliko trebaju i verzije buildane za 32-bit/64-bit kao i za .N...Squiggle - A free open source LAN Messenger: Squiggle 3.2 (Development): NOTE: This is development release and not recommended for production use. This release is mainly for enabling extensibility and interoperability with other platforms. Support for plugins Support for extensions Communication layer and protocol is platform independent (ZeroMQ, ProtocolBuffers) Bug fixes New /invite command Edit the sent message Disable update check NOTE: This is development release and not recommended for production use.AcDown????? - AcDown Downloader Framework: AcDown????? v4.2: ??●AcDown??????????、??、??、???????。????,????,?????????????????????????。???????????Acfun、????(Bilibili)、??、??、YouTube、??、???、??????、SF????、????????????。 ●??????AcPlay?????,??????、????????????????。 ● AcDown??????????????????,????????????????????????????。 ● AcDown???????C#??,????.NET Framework 2.0??。?????"Acfun?????"。 ????32??64? Windows XP/Vista/7/8 ???? 32??64? ???Linux ????(1)????????Windows XP???,????????.NET Framework 2.0???(x86),?????"?????????"??? (2)???????????Linux???,????????Mono?? ??2...PHPExcel: PHPExcel 1.7.8: See Change Log for details of the new features and bugfixes included in this release, and methods that are now deprecated. Note changes to the PDF Writer: tcPDF is no longer bundled with PHPExcel, but should be installed separately if you wish to use that 3rd-Party library with PHPExcel. Alternatively, you can choose to use mPDF or DomPDF as PDF Rendering libraries instead: PHPExcel now provides a configurable wrapper allowing you a choice of PDF renderer. See the documentation, or the PDF s...ALM Assessment Guidance: Community Value-Adds: Important: This download has been created using ALM Ranger bits by the community, for the community. Although ALM Rangers were involved in the process, the content has not been through their quality review. Please post your candid feedback and improvement suggestions to the Community tab of this Codeplex project. DirectX Tool Kit: October 12, 2012: October 12, 2012 Added PrimitiveBatch for drawing user primitives Debug object names for all D3D resources (for PIX and debug layer leak reporting)Microsoft Ajax Minifier: Microsoft Ajax Minifier 4.70: Fixed issue described in discussion #399087: variable references within case values weren't getting resolved.GoogleMap Control: GoogleMap Control 6.1: Some important bug fixes and couple of new features were added. There are no major changes to the sample website. Source code could be downloaded from the Source Code section selecting branch release-6.1. Thus just builds of GoogleMap Control are issued here in this release. Update 14.Oct.2012 - Client side access fixed NuGet Package GoogleMap Control 6.1 NuGet Package FeaturesBounds property to provide ability to create a map by center and bounds as well; Setting in markup <artem:Goog...mojoPortal: 2.3.9.3: see release notes on mojoportal.com http://www.mojoportal.com/mojoportal-2393-released Note that we have separate deployment packages for .NET 3.5 and .NET 4.0, but we recommend you to use .NET 4, we will probably drop support for .NET 3.5 once .NET 4.5 is available The deployment package downloads on this page are pre-compiled and ready for production deployment, they contain no C# source code and are not intended for use in Visual Studio. To download the source code see getting the lates...New Projects1327on17jabbr: helloAESP: Projeto AESPAutoStor: Egyetemi kurzus keretében megvalósuló alkalmazás, melynek célja egy automatikus raktározó rendszer szimulációja, objektum-orientált megvalósítással.BetterPlaceBooking: 3rd semester project for DM76 Group 3BizMate: BizMate is a Web based Accounting systemDeneme: deneme yazisiDomainSharp: Integrated development environment for design of domain-specific languages and subsequent development in such languages.EasyTwitter: EasyTwitter it's a simple .NET library where you can use twitter in your web applications or win forms applications. EasyTwitter stills in developmentEDM Designer Extender: Entity Framework Designer Extender that provides new design time properties and a template item to generate DbContext classes.Formition Password Safe (Open Source): Formition Password Safe (Open Source) for Windows 7 is a free high functionality password tool to manage your passwords and other pieces of information.g1p2_web: sport club web site based on c# and mssqlGibbsLDASharp: GibbsLDASharp is a C# implementation of Latent Dirichlet Allocation (LDA) using Gibbs Sampling technique for parameter estimation and inference. Intelligent Assistant Soccer Manager: Intelligent Assistant Soccer Manager, or IASM for short, is a decision support system that fully support condition based deploy of Fantacalcio® soccer teamIshaanOnDAL: Creating DAL Using class ObjectKeks - A 2D Graphics Engine in Java (jre7): Keks is an upcoming Java 2D Graphics Engine with the promise to become a Game Engine in the future.LDR Installer: LDR Installer to easily install security updates in hotfix mode.Live SDK with C# + REST: Usar Live SDK com API REST em qualquer sabor de windows. Use Live SDK with REST API in any flavor of windows.MacSonuclari: project to show soccer match result to for windows phone devices mozcms: mozcms for .NET 4.0 MVC 4.0!MS_Descriptions_Changer: This is utility change MS_Descriptions attribute on MS SQL Server 2005-2008 for Tables and Columns.Onestop.Contrib.DistributedEvict: Onestop.Contrib.DistributedEvict is an advanced module that has 2 primary features for managing cache in a web farm: Output Cache Evict & Remote SignalsOrchard Scripting Extensions: Core module for running scripts inside Orchard.Orchard Scripting Extensions: PHP: A child module for Orchard Scripting Extensions for running PHP code inside Orchard.Page Generated Skin Object for DotNetNuke: The Page Generated Skin Object for DotNetNuke displays the time taken to generate the current page in your custom DNN skin. ProductStore: this project is demo for mvc4, ef codefirst...Remote Controlled Switch for all RC Receivers.: AVR Tiny based simple switch for any rc receiver. Allows to turn off / on lights, sound effect, retracts chassis, using free servo channel. Report Generator in C#: This is a library used to generate reports.Resharper text localization add-in: Text localization plugin for Resharper 7.0 and some plugins development documentationRoad Addicts: Road Addicts is a mix between a strategy and a traffic simulation game.Sistema Distribuido de Pedidos de Insumos Médicos: This is school projectSplitOS: SplitOS - The user-friendly Text OSSQL Server Connection Auditor (SSCA): SSCA helps you test your database audit solution's effectiveness at auditing Microsoft SQL Server connections by automating DB connections, results, and logs.TCP Cellular Radio Driver: Addresses TCP mode shortcomings in the CellularRadio driver provided by GHI Electronics for the Seeed module. Allows transparent data connection over TCP.test1325on17: hellotesttom10162012git01: fds fdsUMK Game: Game Edukasi 3D Tatatertib LalulintasWebMatrix Extension Documentation - Staging: WebMatrix Extensión Development ServiceWhipstaff: Whipstaff is a PoC library for designing a common UI library leveraging WPF, ReactiveUI and DHGMS Data Manager. It is written in C#Windows 8 Store Apps - Tutoriales Paso a Paso: No hay mejor forma de aprender a escribir código, que leyendo código de otros. Conocé aquí tutoriales completos para crear tu primer app para Windows 8 Store. Yet Another Expression Parser - Reverse Polish Notation - C#: Following project contains a class library with simple Reverse Polish Notation implementation.

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  • Why Are Minimized Programs Often Slow to Open Again?

    - by Jason Fitzpatrick
    It seems particularly counterintuitive: you minimize an application because you plan on returning to it later and wish to skip shutting the application down and restarting it later, but sometimes maximizing it takes even longer than launching it fresh. What gives? Today’s Question & Answer session comes to us courtesy of SuperUser—a subdivision of Stack Exchange, a community-driven grouping of Q&A web sites. The Question SuperUser reader Bart wants to know why he’s not saving any time with application minimization: I’m working in Photoshop CS6 and multiple browsers a lot. I’m not using them all at once, so sometimes some applications are minimized to taskbar for hours or days. The problem is, when I try to maximize them from the taskbar – it sometimes takes longer than starting them! Especially Photoshop feels really weird for many seconds after finally showing up, it’s slow, unresponsive and even sometimes totally freezes for minute or two. It’s not a hardware problem as it’s been like that since always on all on my PCs. Would I also notice it after upgrading my HDD to SDD and adding RAM (my main PC holds 4 GB currently)? Could guys with powerful pcs / macs tell me – does it also happen to you? I guess OSes somehow “focus” on active software and move all the resources away from the ones that run, but are not used. Is it possible to somehow set RAM / CPU / HDD priorities or something, for let’s say, Photoshop, so it won’t slow down after long period of inactivity? So what is the deal? Why does he find himself waiting to maximize a minimized app? The Answer SuperUser contributor Allquixotic explains why: Summary The immediate problem is that the programs that you have minimized are being paged out to the “page file” on your hard disk. This symptom can be improved by installing a Solid State Disk (SSD), adding more RAM to your system, reducing the number of programs you have open, or upgrading to a newer system architecture (for instance, Ivy Bridge or Haswell). Out of these options, adding more RAM is generally the most effective solution. Explanation The default behavior of Windows is to give active applications priority over inactive applications for having a spot in RAM. When there’s significant memory pressure (meaning the system doesn’t have a lot of free RAM if it were to let every program have all the RAM it wants), it starts putting minimized programs into the page file, which means it writes out their contents from RAM to disk, and then makes that area of RAM free. That free RAM helps programs you’re actively using — say, your web browser — run faster, because if they need to claim a new segment of RAM (like when you open a new tab), they can do so. This “free” RAM is also used as page cache, which means that when active programs attempt to read data on your hard disk, that data might be cached in RAM, which prevents your hard disk from being accessed to get that data. By using the majority of your RAM for page cache, and swapping out unused programs to disk, Windows is trying to improve responsiveness of the program(s) you are actively using, by making RAM available to them, and caching the files they access in RAM instead of the hard disk. The downside of this behavior is that minimized programs can take a while to have their contents copied from the page file, on disk, back into RAM. The time increases the larger the program’s footprint in memory. This is why you experience that delay when maximizing Photoshop. RAM is many times faster than a hard disk (depending on the specific hardware, it can be up to several orders of magnitude). An SSD is considerably faster than a hard disk, but it is still slower than RAM by orders of magnitude. Having your page file on an SSD will help, but it will also wear out the SSD more quickly than usual if your page file is heavily utilized due to RAM pressure. Remedies Here is an explanation of the available remedies, and their general effectiveness: Installing more RAM: This is the recommended path. If your system does not support more RAM than you already have installed, you will need to upgrade more of your system: possibly your motherboard, CPU, chassis, power supply, etc. depending on how old it is. If it’s a laptop, chances are you’ll have to buy an entire new laptop that supports more installed RAM. When you install more RAM, you reduce memory pressure, which reduces use of the page file, which is a good thing all around. You also make available more RAM for page cache, which will make all programs that access the hard disk run faster. As of Q4 2013, my personal recommendation is that you have at least 8 GB of RAM for a desktop or laptop whose purpose is anything more complex than web browsing and email. That means photo editing, video editing/viewing, playing computer games, audio editing or recording, programming / development, etc. all should have at least 8 GB of RAM, if not more. Run fewer programs at a time: This will only work if the programs you are running do not use a lot of memory on their own. Unfortunately, Adobe Creative Suite products such as Photoshop CS6 are known for using an enormous amount of memory. This also limits your multitasking ability. It’s a temporary, free remedy, but it can be an inconvenience to close down your web browser or Word every time you start Photoshop, for instance. This also wouldn’t stop Photoshop from being swapped when minimizing it, so it really isn’t a very effective solution. It only helps in some specific situations. Install an SSD: If your page file is on an SSD, the SSD’s improved speed compared to a hard disk will result in generally improved performance when the page file has to be read from or written to. Be aware that SSDs are not designed to withstand a very frequent and constant random stream of writes; they can only be written over a limited number of times before they start to break down. Heavy use of a page file is not a particularly good workload for an SSD. You should install an SSD in combination with a large amount of RAM if you want maximum performance while preserving the longevity of the SSD. Use a newer system architecture: Depending on the age of your system, you may be using an out of date system architecture. The “system architecture” is generally defined as the “generation” (think generations like children, parents, grandparents, etc.) of the motherboard and CPU. Newer generations generally support faster I/O (input/output), better memory bandwidth, lower latency, and less contention over shared resources, instead providing dedicated links between components. For example, starting with the “Nehalem” generation (around 2009), the Front-Side Bus (FSB) was eliminated, which removed a common bottleneck, because almost all system components had to share the same FSB for transmitting data. This was replaced with a “point to point” architecture, meaning that each component gets its own dedicated “lane” to the CPU, which continues to be improved every few years with new generations. You will generally see a more significant improvement in overall system performance depending on the “gap” between your computer’s architecture and the latest one available. For example, a Pentium 4 architecture from 2004 is going to see a much more significant improvement upgrading to “Haswell” (the latest as of Q4 2013) than a “Sandy Bridge” architecture from ~2010. Links Related questions: How to reduce disk thrashing (paging)? Windows Swap (Page File): Enable or Disable? Also, just in case you’re considering it, you really shouldn’t disable the page file, as this will only make matters worse; see here. And, in case you needed extra convincing to leave the Windows Page File alone, see here and here. Have something to add to the explanation? Sound off in the the comments. Want to read more answers from other tech-savvy Stack Exchange users? Check out the full discussion thread here.     

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  • Selling Federal Enterprise Architecture (EA)

    - by TedMcLaughlan
    Selling Federal Enterprise Architecture A taxonomy of subject areas, from which to develop a prioritized marketing and communications plan to evangelize EA activities within and among US Federal Government organizations and constituents. Any and all feedback is appreciated, particularly in developing and extending this discussion as a tool for use – more information and details are also available. "Selling" the discipline of Enterprise Architecture (EA) in the Federal Government (particularly in non-DoD agencies) is difficult, notwithstanding the general availability and use of the Federal Enterprise Architecture Framework (FEAF) for some time now, and the relatively mature use of the reference models in the OMB Capital Planning and Investment (CPIC) cycles. EA in the Federal Government also tends to be a very esoteric and hard to decipher conversation – early apologies to those who agree to continue reading this somewhat lengthy article. Alignment to the FEAF and OMB compliance mandates is long underway across the Federal Departments and Agencies (and visible via tools like PortfolioStat and ITDashboard.gov – but there is still a gap between the top-down compliance directives and enablement programs, and the bottom-up awareness and effective use of EA for either IT investment management or actual mission effectiveness. "EA isn't getting deep enough penetration into programs, components, sub-agencies, etc.", verified a panelist at the most recent EA Government Conference in DC. Newer guidance from OMB may be especially difficult to handle, where bottom-up input can't be accurately aligned, analyzed and reported via standardized EA discipline at the Agency level – for example in addressing the new (for FY13) Exhibit 53D "Agency IT Reductions and Reinvestments" and the information required for "Cloud Computing Alternatives Evaluation" (supporting the new Exhibit 53C, "Agency Cloud Computing Portfolio"). Therefore, EA must be "sold" directly to the communities that matter, from a coordinated, proactive messaging perspective that takes BOTH the Program-level value drivers AND the broader Agency mission and IT maturity context into consideration. Selling EA means persuading others to take additional time and possibly assign additional resources, for a mix of direct and indirect benefits – many of which aren't likely to be realized in the short-term. This means there's probably little current, allocated budget to work with; ergo the challenge of trying to sell an "unfunded mandate". Also, the concept of "Enterprise" in large Departments like Homeland Security tends to cross all kinds of organizational boundaries – as Richard Spires recently indicated by commenting that "...organizational boundaries still trump functional similarities. Most people understand what we're trying to do internally, and at a high level they get it. The problem, of course, is when you get down to them and their system and the fact that you're going to be touching them...there's always that fear factor," Spires said. It is quite clear to the Federal IT Investment community that for EA to meet its objective, understandable, relevant value must be measured and reported using a repeatable method – as described by GAO's recent report "Enterprise Architecture Value Needs To Be Measured and Reported". What's not clear is the method or guidance to sell this value. In fact, the current GAO "Framework for Assessing and Improving Enterprise Architecture Management (Version 2.0)", a.k.a. the "EAMMF", does not include words like "sell", "persuade", "market", etc., except in reference ("within Core Element 19: Organization business owner and CXO representatives are actively engaged in architecture development") to a brief section in the CIO Council's 2001 "Practical Guide to Federal Enterprise Architecture", entitled "3.3.1. Develop an EA Marketing Strategy and Communications Plan." Furthermore, Core Element 19 of the EAMMF is advised to be applied in "Stage 3: Developing Initial EA Versions". This kind of EA sales campaign truly should start much earlier in the maturity progress, i.e. in Stages 0 or 1. So, what are the understandable, relevant benefits (or value) to sell, that can find an agreeable, participatory audience, and can pave the way towards success of a longer-term, funded set of EA mechanisms that can be methodically measured and reported? Pragmatic benefits from a useful EA that can help overcome the fear of change? And how should they be sold? Following is a brief taxonomy (it's a taxonomy, to help organize SME support) of benefit-related subjects that might make the most sense, in creating the messages and organizing an initial "engagement plan" for evangelizing EA "from within". An EA "Sales Taxonomy" of sorts. We're not boiling the ocean here; the subjects that are included are ones that currently appear to be urgently relevant to the current Federal IT Investment landscape. Note that successful dialogue in these topics is directly usable as input or guidance for actually developing early-stage, "Fit-for-Purpose" (a DoDAF term) Enterprise Architecture artifacts, as prescribed by common methods found in most EA methodologies, including FEAF, TOGAF, DoDAF and our own Oracle Enterprise Architecture Framework (OEAF). The taxonomy below is organized by (1) Target Community, (2) Benefit or Value, and (3) EA Program Facet - as in: "Let's talk to (1: Community Member) about how and why (3: EA Facet) the EA program can help with (2: Benefit/Value)". Once the initial discussion targets and subjects are approved (that can be measured and reported), a "marketing and communications plan" can be created. A working example follows the Taxonomy. Enterprise Architecture Sales Taxonomy Draft, Summary Version 1. Community 1.1. Budgeted Programs or Portfolios Communities of Purpose (CoPR) 1.1.1. Program/System Owners (Senior Execs) Creating or Executing Acquisition Plans 1.1.2. Program/System Owners Facing Strategic Change 1.1.2.1. Mandated 1.1.2.2. Expected/Anticipated 1.1.3. Program Managers - Creating Employee Performance Plans 1.1.4. CO/COTRs – Creating Contractor Performance Plans, or evaluating Value Engineering Change Proposals (VECP) 1.2. Governance & Communications Communities of Practice (CoP) 1.2.1. Policy Owners 1.2.1.1. OCFO 1.2.1.1.1. Budget/Procurement Office 1.2.1.1.2. Strategic Planning 1.2.1.2. OCIO 1.2.1.2.1. IT Management 1.2.1.2.2. IT Operations 1.2.1.2.3. Information Assurance (Cyber Security) 1.2.1.2.4. IT Innovation 1.2.1.3. Information-Sharing/ Process Collaboration (i.e. policies and procedures regarding Partners, Agreements) 1.2.2. Governing IT Council/SME Peers (i.e. an "Architects Council") 1.2.2.1. Enterprise Architects (assumes others exist; also assumes EA participants aren't buried solely within the CIO shop) 1.2.2.2. Domain, Enclave, Segment Architects – i.e. the right affinity group for a "shared services" EA structure (per the EAMMF), which may be classified as Federated, Segmented, Service-Oriented, or Extended 1.2.2.3. External Oversight/Constraints 1.2.2.3.1. GAO/OIG & Legal 1.2.2.3.2. Industry Standards 1.2.2.3.3. Official public notification, response 1.2.3. Mission Constituents Participant & Analyst Community of Interest (CoI) 1.2.3.1. Mission Operators/Users 1.2.3.2. Public Constituents 1.2.3.3. Industry Advisory Groups, Stakeholders 1.2.3.4. Media 2. Benefit/Value (Note the actual benefits may not be discretely attributable to EA alone; EA is a very collaborative, cross-cutting discipline.) 2.1. Program Costs – EA enables sound decisions regarding... 2.1.1. Cost Avoidance – a TCO theme 2.1.2. Sequencing – alignment of capability delivery 2.1.3. Budget Instability – a Federal reality 2.2. Investment Capital – EA illuminates new investment resources via... 2.2.1. Value Engineering – contractor-driven cost savings on existing budgets, direct or collateral 2.2.2. Reuse – reuse of investments between programs can result in savings, chargeback models; avoiding duplication 2.2.3. License Refactoring – IT license & support models may not reflect actual or intended usage 2.3. Contextual Knowledge – EA enables informed decisions by revealing... 2.3.1. Common Operating Picture (COP) – i.e. cross-program impacts and synergy, relative to context 2.3.2. Expertise & Skill – who truly should be involved in architectural decisions, both business and IT 2.3.3. Influence – the impact of politics and relationships can be examined 2.3.4. Disruptive Technologies – new technologies may reduce costs or mitigate risk in unanticipated ways 2.3.5. What-If Scenarios – can become much more refined, current, verifiable; basis for Target Architectures 2.4. Mission Performance – EA enables beneficial decision results regarding... 2.4.1. IT Performance and Optimization – towards 100% effective, available resource utilization 2.4.2. IT Stability – towards 100%, real-time uptime 2.4.3. Agility – responding to rapid changes in mission 2.4.4. Outcomes –measures of mission success, KPIs – vs. only "Outputs" 2.4.5. Constraints – appropriate response to constraints 2.4.6. Personnel Performance – better line-of-sight through performance plans to mission outcome 2.5. Mission Risk Mitigation – EA mitigates decision risks in terms of... 2.5.1. Compliance – all the right boxes are checked 2.5.2. Dependencies –cross-agency, segment, government 2.5.3. Transparency – risks, impact and resource utilization are illuminated quickly, comprehensively 2.5.4. Threats and Vulnerabilities – current, realistic awareness and profiles 2.5.5. Consequences – realization of risk can be mapped as a series of consequences, from earlier decisions or new decisions required for current issues 2.5.5.1. Unanticipated – illuminating signals of future or non-symmetric risk; helping to "future-proof" 2.5.5.2. Anticipated – discovering the level of impact that matters 3. EA Program Facet (What parts of the EA can and should be communicated, using business or mission terms?) 3.1. Architecture Models – the visual tools to be created and used 3.1.1. Operating Architecture – the Business Operating Model/Architecture elements of the EA truly drive all other elements, plus expose communication channels 3.1.2. Use Of – how can the EA models be used, and how are they populated, from a reasonable, pragmatic yet compliant perspective? What are the core/minimal models required? What's the relationship of these models, with existing system models? 3.1.3. Scope – what level of granularity within the models, and what level of abstraction across the models, is likely to be most effective and useful? 3.2. Traceability – the maturity, status, completeness of the tools 3.2.1. Status – what in fact is the degree of maturity across the integrated EA model and other relevant governance models, and who may already be benefiting from it? 3.2.2. Visibility – how does the EA visibly and effectively prove IT investment performance goals are being reached, with positive mission outcome? 3.3. Governance – what's the interaction, participation method; how are the tools used? 3.3.1. Contributions – how is the EA program informed, accept submissions, collect data? Who are the experts? 3.3.2. Review – how is the EA validated, against what criteria?  Taxonomy Usage Example:   1. To speak with: a. ...a particular set of System Owners Facing Strategic Change, via mandate (like the "Cloud First" mandate); about... b. ...how the EA program's visible and easily accessible Infrastructure Reference Model (i.e. "IRM" or "TRM"), if updated more completely with current system data, can... c. ...help shed light on ways to mitigate risks and avoid future costs associated with NOT leveraging potentially-available shared services across the enterprise... 2. ....the following Marketing & Communications (Sales) Plan can be constructed: a. Create an easy-to-read "Consequence Model" that illustrates how adoption of a cloud capability (like elastic operational storage) can enable rapid and durable compliance with the mandate – using EA traceability. Traceability might be from the IRM to the ARM (that identifies reusable services invoking the elastic storage), and then to the PRM with performance measures (such as % utilization of purchased storage allocation) included in the OMB Exhibits; and b. Schedule a meeting with the Program Owners, timed during their Acquisition Strategy meetings in response to the mandate, to use the "Consequence Model" for advising them to organize a rapid and relevant RFI solicitation for this cloud capability (regarding alternatives for sourcing elastic operational storage); and c. Schedule a series of short "Discovery" meetings with the system architecture leads (as agreed by the Program Owners), to further populate/validate the "As-Is" models and frame the "To Be" models (via scenarios), to better inform the RFI, obtain the best feedback from the vendor community, and provide potential value for and avoid impact to all other programs and systems. --end example -- Note that communications with the intended audience should take a page out of the standard "Search Engine Optimization" (SEO) playbook, using keywords and phrases relating to "value" and "outcome" vs. "compliance" and "output". Searches in email boxes, internal and external search engines for phrases like "cost avoidance strategies", "mission performance metrics" and "innovation funding" should yield messages and content from the EA team. This targeted, informed, practical sales approach should result in additional buy-in and participation, additional EA information contribution and model validation, development of more SMEs and quick "proof points" (with real-life testing) to bolster the case for EA. The proof point here is a successful, timely procurement that satisfies not only the external mandate and external oversight review, but also meets internal EA compliance/conformance goals and therefore is more transparently useful across the community. In short, if sold effectively, the EA will perform and be recognized. EA won’t therefore be used only for compliance, but also (according to a validated, stated purpose) to directly influence decisions and outcomes. The opinions, views and analysis expressed in this document are those of the author and do not necessarily reflect the views of Oracle.

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  • Cobol: science and fiction

    - by user847
    There are a few threads about the relevance of the Cobol programming language on this forum, e.g. this thread links to a collection of them. What I am interested in here is a frequently repeated claim based on a study by Gartner from 1997: that there were around 200 billion lines of code in active use at that time! I would like to ask some questions to verify or falsify a couple of related points. My goal is to understand if this statement has any truth to it or if it is totally unrealistic. I apologize in advance for being a little verbose in presenting my line of thought and my own opinion on the things I am not sure about, but I think it might help to put things in context and thus highlight any wrong assumptions and conclusions I have made. Sometimes, the "200 billion lines" number is accompanied by the added claim that this corresponded to 80% of all programming code in any language in active use. Other times, the 80% merely refer to so-called "business code" (or some other vague phrase hinting that the reader is not to count mainstream software, embedded systems or anything else where Cobol is practically non-existent). In the following I assume that the code does not include double-counting of multiple installations of the same software (since that is cheating!). In particular in the time prior to the y2k problem, it has been noted that a lot of Cobol code is already 20 to 30 years old. That would mean it was written in the late 60ies and 70ies. At that time, the market leader was IBM with the IBM/370 mainframe. IBM has put up a historical announcement on his website quoting prices and availability. According to the sheet, prices are about one million dollars for machines with up to half a megabyte of memory. Question 1: How many mainframes have actually been sold? I have not found any numbers for those times; the latest numbers are for the year 2000, again by Gartner. :^( I would guess that the actual number is in the hundreds or the low thousands; if the market size was 50 billion in 2000 and the market has grown exponentially like any other technology, it might have been merely a few billions back in 1970. Since the IBM/370 was sold for twenty years, twenty times a few thousand will result in a couple of ten-thousands of machines (and that is pretty optimistic)! Question 2: How large were the programs in lines of code? I don't know how many bytes of machine code result from one line of source code on that architecture. But since the IBM/370 was a 32-bit machine, any address access must have used 4 bytes plus instruction (2, maybe 3 bytes for that?). If you count in operating system and data for the program, how many lines of code would have fit into the main memory of half a megabyte? Question 3: Was there no standard software? Did every single machine sold run a unique hand-coded system without any standard software? Seriously, even if every machine was programmed from scratch without any reuse of legacy code (wait ... didn't that violate one of the claims we started from to begin with???) we might have O(50,000 l.o.c./machine) * O(20,000 machines) = O(1,000,000,000 l.o.c.). That is still far, far, far away from 200 billion! Am I missing something obvious here? Question 4: How many programmers did we need to write 200 billion lines of code? I am really not sure about this one, but if we take an average of 10 l.o.c. per day, we would need 55 million man-years to achieve this! In the time-frame of 20 to 30 years this would mean that there must have existed two to three million programmers constantly writing, testing, debugging and documenting code. That would be about as many programmers as we have in China today, wouldn't it? Question 5: What about the competition? So far, I have come up with two things here: 1) IBM had their own programming language, PL/I. Above I have assumed that the majority of code has been written exclusively using Cobol. However, all other things being equal I wonder if IBM marketing had really pushed their own development off the market in favor of Cobol on their machines. Was there really no relevant code base of PL/I? 2) Sometimes (also on this board in the thread quoted above) I come across the claim that the "200 billion lines of code" are simply invisible to anybody outside of "governments, banks ..." (and whatnot). Actually, the DoD had funded their own language in order to increase cost effectiveness and reduce the proliferation of programming language. This lead to their use of Ada. Would they really worry about having so many different programming languages if they had predominantly used Cobol? If there was any language running on "government and military" systems outside the perception of mainstream computing, wouldn't that language be Ada? I hope someone can point out any flaws in my assumptions and/or conclusions and shed some light on whether the above claim has any truth to it or not.

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  • ANTS CLR and Memory Profiler In Depth Review (Part 1 of 2 &ndash; CLR Profiler)

    - by ToStringTheory
    One of the things that people might not know about me, is my obsession to make my code as efficient as possible.  Many people might not realize how much of a task or undertaking that this might be, but it is surely a task as monumental as climbing Mount Everest, except this time it is a challenge for the mind…  In trying to make code efficient, there are many different factors that play a part – size of project or solution, tiers, language used, experience and training of the programmer, technologies used, maintainability of the code – the list can go on for quite some time. I spend quite a bit of time when developing trying to determine what is the best way to implement a feature to accomplish the efficiency that I look to achieve.  One program that I have recently come to learn about – Red Gate ANTS Performance (CLR) and Memory profiler gives me tools to accomplish that job more efficiently as well.  In this review, I am going to cover some of the features of the ANTS profiler set by compiling some hideous example code to test against. Notice As a member of the Geeks With Blogs Influencers program, one of the perks is the ability to review products, in exchange for a free license to the program.  I have not let this affect my opinions of the product in any way, and Red Gate nor Geeks With Blogs has tried to influence my opinion regarding this product in any way. Introduction The ANTS Profiler pack provided by Red Gate was something that I had not heard of before receiving an email regarding an offer to review it for a license.  Since I look to make my code efficient, it was a no brainer for me to try it out!  One thing that I have to say took me by surprise is that upon downloading the program and installing it you fill out a form for your usual contact information.  Sure enough within 2 hours, I received an email from a sales representative at Red Gate asking if she could help me to achieve the most out of my trial time so it wouldn’t go to waste.  After replying to her and explaining that I was looking to review its feature set, she put me in contact with someone that setup a demo session to give me a quick rundown of its features via an online meeting.  After having dealt with a massive ordeal with one of my utility companies and their complete lack of customer service, Red Gates friendly and helpful representatives were a breath of fresh air, and something I was thankful for. ANTS CLR Profiler The ANTS CLR profiler is the thing I want to focus on the most in this post, so I am going to dive right in now. Install was simple and took no time at all.  It installed both the profiler for the CLR and Memory, but also visual studio extensions to facilitate the usage of the profilers (click any images for full size images): The Visual Studio menu options (under ANTS menu) Starting the CLR Performance Profiler from the start menu yields this window If you follow the instructions after launching the program from the start menu (Click File > New Profiling Session to start a new project), you are given a dialog with plenty of options for profiling: The New Session dialog.  Lots of options.  One thing I noticed is that the buttons in the lower right were half-covered by the panel of the application.  If I had to guess, I would imagine that this is caused by my DPI settings being set to 125%.  This is a problem I have seen in other applications as well that don’t scale well to different dpi scales. The profiler options give you the ability to profile: .NET Executable ASP.NET web application (hosted in IIS) ASP.NET web application (hosted in IIS express) ASP.NET web application (hosted in Cassini Web Development Server) SharePoint web application (hosted in IIS) Silverlight 4+ application Windows Service COM+ server XBAP (local XAML browser application) Attach to an already running .NET 4 process Choosing each option provides a varying set of other variables/options that one can set including options such as application arguments, operating path, record I/O performance performance counters to record (43 counters in all!), etc…  All in all, they give you the ability to profile many different .Net project types, and make it simple to do so.  In most cases of my using this application, I would be using the built in Visual Studio extensions, as they automatically start a new profiling project in ANTS with the options setup, and start your program, however RedGate has made it easy enough to profile outside of Visual Studio as well. On the flip side of this, as someone who lives most of their work life in Visual Studio, one thing I do wish is that instead of opening an entirely separate application/gui to perform profiling after launching, that instead they would provide a Visual Studio panel with the information, and integrate more of the profiling project information into Visual Studio.  So, now that we have an idea of what options that the profiler gives us, its time to test its abilities and features. Horrendous Example Code – Prime Number Generator One of my interests besides development, is Physics and Math – what I went to college for.  I have especially always been interested in prime numbers, as they are something of a mystery…  So, I decided that I would go ahead and to test the abilities of the profiler, I would write a small program, website, and library to generate prime numbers in the quantity that you ask for.  I am going to start off with some terrible code, and show how I would see the profiler being used as a development tool. First off, the IPrimes interface (all code is downloadable at the end of the post): interface IPrimes { IEnumerable<int> GetPrimes(int retrieve); } Simple enough, right?  Anything that implements the interface will (hopefully) provide an IEnumerable of int, with the quantity specified in the parameter argument.  Next, I am going to implement this interface in the most basic way: public class DumbPrimes : IPrimes { public IEnumerable<int> GetPrimes(int retrieve) { //store a list of primes already found var _foundPrimes = new List<int>() { 2, 3 }; //if i ask for 1 or two primes, return what asked for if (retrieve <= _foundPrimes.Count()) return _foundPrimes.Take(retrieve); //the next number to look at int _analyzing = 4; //since I already determined I don't have enough //execute at least once, and until quantity is sufficed do { //assume prime until otherwise determined bool isPrime = true; //start dividing at 2 //divide until number is reached, or determined not prime for (int i = 2; i < _analyzing && isPrime; i++) { //if (i) goes into _analyzing without a remainder, //_analyzing is NOT prime if (_analyzing % i == 0) isPrime = false; } //if it is prime, add to found list if (isPrime) _foundPrimes.Add(_analyzing); //increment number to analyze next _analyzing++; } while (_foundPrimes.Count() < retrieve); return _foundPrimes; } } This is the simplest way to get primes in my opinion.  Checking each number by the straight definition of a prime – is it divisible by anything besides 1 and itself. I have included this code in a base class library for my solution, as I am going to use it to demonstrate a couple of features of ANTS.  This class library is consumed by a simple non-MVVM WPF application, and a simple MVC4 website.  I will not post the WPF code here inline, as it is simply an ObservableCollection<int>, a label, two textbox’s, and a button. Starting a new Profiling Session So, in Visual Studio, I have just completed my first stint developing the GUI and DumbPrimes IPrimes class, so now I want to check my codes efficiency by profiling it.  All I have to do is build the solution (surprised initiating a profiling session doesn’t do this, but I suppose I can understand it), and then click the ANTS menu, followed by Profile Performance.  I am then greeted by the profiler starting up and already monitoring my program live: You are provided with a realtime graph at the top, and a pane at the bottom giving you information on how to proceed.  I am going to start by asking my program to show me the first 15000 primes: After the program finally began responding again (I did all the work on the main UI thread – how bad!), I stopped the profiler, which did kill the process of my program too.  One important thing to note, is that the profiler by default wants to give you a lot of detail about the operation – line hit counts, time per line, percent time per line, etc…  The important thing to remember is that this itself takes a lot of time.  When running my program without the profiler attached, it can generate the 15000 primes in 5.18 seconds, compared to 74.5 seconds – almost a 1500 percent increase.  While this may seem like a lot, remember that there is a trade off.  It may be WAY more inefficient, however, I am able to drill down and make improvements to specific problem areas, and then decrease execution time all around. Analyzing the Profiling Session After clicking ‘Stop Profiling’, the process running my application stopped, and the entire execution time was automatically selected by ANTS, and the results shown below: Now there are a number of interesting things going on here, I am going to cover each in a section of its own: Real Time Performance Counter Bar (top of screen) At the top of the screen, is the real time performance bar.  As your application is running, this will constantly update with the currently selected performance counters status.  A couple of cool things to note are the fact that you can drag a selection around specific time periods to drill down the detail views in the lower 2 panels to information pertaining to only that period. After selecting a time period, you can bookmark a section and name it, so that it is easy to find later, or after reloaded at a later time.  You can also zoom in, out, or fit the graph to the space provided – useful for drilling down. It may be hard to see, but at the top of the processor time graph below the time ticks, but above the red usage graph, there is a green bar. This bar shows at what times a method that is selected in the ‘Call tree’ panel is called. Very cool to be able to click on a method and see at what times it made an impact. As I said before, ANTS provides 43 different performance counters you can hook into.  Click the arrow next to the Performance tab at the top will allow you to change between different counters if you have them selected: Method Call Tree, ADO.Net Database Calls, File IO – Detail Panel Red Gate really hit the mark here I think. When you select a section of the run with the graph, the call tree populates to fill a hierarchical tree of method calls, with information regarding each of the methods.   By default, methods are hidden where the source is not provided (framework type code), however, Red Gate has integrated Reflector into ANTS, so even if you don’t have source for something, you can select a method and get the source if you want.  Methods are also hidden where the impact is seen as insignificant – methods that are only executed for 1% of the time of the overall calling methods time; in other words, working on making them better is not where your efforts should be focused. – Smart! Source Panel – Detail Panel The source panel is where you can see line level information on your code, showing the code for the currently selected method from the Method Call Tree.  If the code is not available, Reflector takes care of it and shows the code anyways! As you can notice, there does seem to be a problem with how ANTS determines what line is the actual line that a call is completed on.  I have suspicions that this may be due to some of the inline code optimizations that the CLR applies upon compilation of the assembly.  In a method with comments, the problem is much more severe: As you can see here, apparently the most offending code in my base library was a comment – *gasp*!  Removing the comments does help quite a bit, however I hope that Red Gate works on their counter algorithm soon to improve the logic on positioning for statistics: I did a small test just to demonstrate the lines are correct without comments. For me, it isn’t a deal breaker, as I can usually determine the correct placements by looking at the application code in the region and determining what makes sense, but it is something that would probably build up some irritation with time. Feature – Suggest Method for Optimization A neat feature to really help those in need of a pointer, is the menu option under tools to automatically suggest methods to optimize/improve: Nice feature – clicking it filters the call tree and stars methods that it thinks are good candidates for optimization.  I do wish that they would have made it more visible for those of use who aren’t great on sight: Process Integration I do think that this could have a place in my process.  After experimenting with the profiler, I do think it would be a great benefit to do some development, testing, and then after all the bugs are worked out, use the profiler to check on things to make sure nothing seems like it is hogging more than its fair share.  For example, with this program, I would have developed it, ran it, tested it – it works, but slowly. After looking at the profiler, and seeing the massive amount of time spent in 1 method, I might go ahead and try to re-implement IPrimes (I actually would probably rewrite the offending code, but so that I can distribute both sets of code easily, I’m just going to make another implementation of IPrimes).  Using two pieces of knowledge about prime numbers can make this method MUCH more efficient – prime numbers fall into two buckets 6k+/-1 , and a number is prime if it is not divisible by any other primes before it: public class SmartPrimes : IPrimes { public IEnumerable<int> GetPrimes(int retrieve) { //store a list of primes already found var _foundPrimes = new List<int>() { 2, 3 }; //if i ask for 1 or two primes, return what asked for if (retrieve <= _foundPrimes.Count()) return _foundPrimes.Take(retrieve); //the next number to look at int _k = 1; //since I already determined I don't have enough //execute at least once, and until quantity is sufficed do { //assume prime until otherwise determined bool isPrime = true; int potentialPrime; //analyze 6k-1 //assign the value to potential potentialPrime = 6 * _k - 1; //if there are any primes that divise this, it is NOT a prime number //using PLINQ for quick boost isPrime = !_foundPrimes.AsParallel() .Any(prime => potentialPrime % prime == 0); //if it is prime, add to found list if (isPrime) _foundPrimes.Add(potentialPrime); if (_foundPrimes.Count() == retrieve) break; //analyze 6k+1 //assign the value to potential potentialPrime = 6 * _k + 1; //if there are any primes that divise this, it is NOT a prime number //using PLINQ for quick boost isPrime = !_foundPrimes.AsParallel() .Any(prime => potentialPrime % prime == 0); //if it is prime, add to found list if (isPrime) _foundPrimes.Add(potentialPrime); //increment k to analyze next _k++; } while (_foundPrimes.Count() < retrieve); return _foundPrimes; } } Now there are definitely more things I can do to help make this more efficient, but for the scope of this example, I think this is fine (but still hideous)! Profiling this now yields a happy surprise 27 seconds to generate the 15000 primes with the profiler attached, and only 1.43 seconds without.  One important thing I wanted to call out though was the performance graph now: Notice anything odd?  The %Processor time is above 100%.  This is because there is now more than 1 core in the operation.  A better label for the chart in my mind would have been %Core time, but to each their own. Another odd thing I noticed was that the profiler seemed to be spot on this time in my DumbPrimes class with line details in source, even with comments..  Odd. Profiling Web Applications The last thing that I wanted to cover, that means a lot to me as a web developer, is the great amount of work that Red Gate put into the profiler when profiling web applications.  In my solution, I have a simple MVC4 application setup with 1 page, a single input form, that will output prime values as my WPF app did.  Launching the profiler from Visual Studio as before, nothing is really different in the profiler window, however I did receive a UAC prompt for a Red Gate helper app to integrate with the web server without notification. After requesting 500, 1000, 2000, and 5000 primes, and looking at the profiler session, things are slightly different from before: As you can see, there are 4 spikes of activity in the processor time graph, but there is also something new in the call tree: That’s right – ANTS will actually group method calls by get/post operations, so it is easier to find out what action/page is giving the largest problems…  Pretty cool in my mind! Overview Overall, I think that Red Gate ANTS CLR Profiler has a lot to offer, however I think it also has a long ways to go.  3 Biggest Pros: Ability to easily drill down from time graph, to method calls, to source code Wide variety of counters to choose from when profiling your application Excellent integration/grouping of methods being called from web applications by request – BRILLIANT! 3 Biggest Cons: Issue regarding line details in source view Nit pick – Processor time vs. Core time Nit pick – Lack of full integration with Visual Studio Ratings Ease of Use (7/10) – I marked down here because of the problems with the line level details and the extra work that that entails, and the lack of better integration with Visual Studio. Effectiveness (10/10) – I believe that the profiler does EXACTLY what it purports to do.  Especially with its large variety of performance counters, a definite plus! Features (9/10) – Besides the real time performance monitoring, and the drill downs that I’ve shown here, ANTS also has great integration with ADO.Net, with the ability to show database queries run by your application in the profiler.  This, with the line level details, the web request grouping, reflector integration, and various options to customize your profiling session I think create a great set of features! Customer Service (10/10) – My entire experience with Red Gate personnel has been nothing but good.  their people are friendly, helpful, and happy! UI / UX (8/10) – The interface is very easy to get around, and all of the options are easy to find.  With a little bit of poking around, you’ll be optimizing Hello World in no time flat! Overall (8/10) – Overall, I am happy with the Performance Profiler and its features, as well as with the service I received when working with the Red Gate personnel.  I WOULD recommend you trying the application and seeing if it would fit into your process, BUT, remember there are still some kinks in it to hopefully be worked out. My next post will definitely be shorter (hopefully), but thank you for reading up to here, or skipping ahead!  Please, if you do try the product, drop me a message and let me know what you think!  I would love to hear any opinions you may have on the product. Code Feel free to download the code I used above – download via DropBox

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  • 256 Windows Azure Worker Roles, Windows Kinect and a 90's Text-Based Ray-Tracer

    - by Alan Smith
    For a couple of years I have been demoing a simple render farm hosted in Windows Azure using worker roles and the Azure Storage service. At the start of the presentation I deploy an Azure application that uses 16 worker roles to render a 1,500 frame 3D ray-traced animation. At the end of the presentation, when the animation was complete, I would play the animation delete the Azure deployment. The standing joke with the audience was that it was that it was a “$2 demo”, as the compute charges for running the 16 instances for an hour was $1.92, factor in the bandwidth charges and it’s a couple of dollars. The point of the demo is that it highlights one of the great benefits of cloud computing, you pay for what you use, and if you need massive compute power for a short period of time using Windows Azure can work out very cost effective. The “$2 demo” was great for presenting at user groups and conferences in that it could be deployed to Azure, used to render an animation, and then removed in a one hour session. I have always had the idea of doing something a bit more impressive with the demo, and scaling it from a “$2 demo” to a “$30 demo”. The challenge was to create a visually appealing animation in high definition format and keep the demo time down to one hour.  This article will take a run through how I achieved this. Ray Tracing Ray tracing, a technique for generating high quality photorealistic images, gained popularity in the 90’s with companies like Pixar creating feature length computer animations, and also the emergence of shareware text-based ray tracers that could run on a home PC. In order to render a ray traced image, the ray of light that would pass from the view point must be tracked until it intersects with an object. At the intersection, the color, reflectiveness, transparency, and refractive index of the object are used to calculate if the ray will be reflected or refracted. Each pixel may require thousands of calculations to determine what color it will be in the rendered image. Pin-Board Toys Having very little artistic talent and a basic understanding of maths I decided to focus on an animation that could be modeled fairly easily and would look visually impressive. I’ve always liked the pin-board desktop toys that become popular in the 80’s and when I was working as a 3D animator back in the 90’s I always had the idea of creating a 3D ray-traced animation of a pin-board, but never found the energy to do it. Even if I had a go at it, the render time to produce an animation that would look respectable on a 486 would have been measured in months. PolyRay Back in 1995 I landed my first real job, after spending three years being a beach-ski-climbing-paragliding-bum, and was employed to create 3D ray-traced animations for a CD-ROM that school kids would use to learn physics. I had got into the strange and wonderful world of text-based ray tracing, and was using a shareware ray-tracer called PolyRay. PolyRay takes a text file describing a scene as input and, after a few hours processing on a 486, produced a high quality ray-traced image. The following is an example of a basic PolyRay scene file. background Midnight_Blue   static define matte surface { ambient 0.1 diffuse 0.7 } define matte_white texture { matte { color white } } define matte_black texture { matte { color dark_slate_gray } } define position_cylindrical 3 define lookup_sawtooth 1 define light_wood <0.6, 0.24, 0.1> define median_wood <0.3, 0.12, 0.03> define dark_wood <0.05, 0.01, 0.005>     define wooden texture { noise surface { ambient 0.2  diffuse 0.7  specular white, 0.5 microfacet Reitz 10 position_fn position_cylindrical position_scale 1  lookup_fn lookup_sawtooth octaves 1 turbulence 1 color_map( [0.0, 0.2, light_wood, light_wood] [0.2, 0.3, light_wood, median_wood] [0.3, 0.4, median_wood, light_wood] [0.4, 0.7, light_wood, light_wood] [0.7, 0.8, light_wood, median_wood] [0.8, 0.9, median_wood, light_wood] [0.9, 1.0, light_wood, dark_wood]) } } define glass texture { surface { ambient 0 diffuse 0 specular 0.2 reflection white, 0.1 transmission white, 1, 1.5 }} define shiny surface { ambient 0.1 diffuse 0.6 specular white, 0.6 microfacet Phong 7  } define steely_blue texture { shiny { color black } } define chrome texture { surface { color white ambient 0.0 diffuse 0.2 specular 0.4 microfacet Phong 10 reflection 0.8 } }   viewpoint {     from <4.000, -1.000, 1.000> at <0.000, 0.000, 0.000> up <0, 1, 0> angle 60     resolution 640, 480 aspect 1.6 image_format 0 }       light <-10, 30, 20> light <-10, 30, -20>   object { disc <0, -2, 0>, <0, 1, 0>, 30 wooden }   object { sphere <0.000, 0.000, 0.000>, 1.00 chrome } object { cylinder <0.000, 0.000, 0.000>, <0.000, 0.000, -4.000>, 0.50 chrome }   After setting up the background and defining colors and textures, the viewpoint is specified. The “camera” is located at a point in 3D space, and it looks towards another point. The angle, image resolution, and aspect ratio are specified. Two lights are present in the image at defined coordinates. The three objects in the image are a wooden disc to represent a table top, and a sphere and cylinder that intersect to form a pin that will be used for the pin board toy in the final animation. When the image is rendered, the following image is produced. The pins are modeled with a chrome surface, so they reflect the environment around them. Note that the scale of the pin shaft is not correct, this will be fixed later. Modeling the Pin Board The frame of the pin-board is made up of three boxes, and six cylinders, the front box is modeled using a clear, slightly reflective solid, with the same refractive index of glass. The other shapes are modeled as metal. object { box <-5.5, -1.5, 1>, <5.5, 5.5, 1.2> glass } object { box <-5.5, -1.5, -0.04>, <5.5, 5.5, -0.09> steely_blue } object { box <-5.5, -1.5, -0.52>, <5.5, 5.5, -0.59> steely_blue } object { cylinder <-5.2, -1.2, 1.4>, <-5.2, -1.2, -0.74>, 0.2 steely_blue } object { cylinder <5.2, -1.2, 1.4>, <5.2, -1.2, -0.74>, 0.2 steely_blue } object { cylinder <-5.2, 5.2, 1.4>, <-5.2, 5.2, -0.74>, 0.2 steely_blue } object { cylinder <5.2, 5.2, 1.4>, <5.2, 5.2, -0.74>, 0.2 steely_blue } object { cylinder <0, -1.2, 1.4>, <0, -1.2, -0.74>, 0.2 steely_blue } object { cylinder <0, 5.2, 1.4>, <0, 5.2, -0.74>, 0.2 steely_blue }   In order to create the matrix of pins that make up the pin board I used a basic console application with a few nested loops to create two intersecting matrixes of pins, which models the layout used in the pin boards. The resulting image is shown below. The pin board contains 11,481 pins, with the scene file containing 23,709 lines of code. For the complete animation 2,000 scene files will be created, which is over 47 million lines of code. Each pin in the pin-board will slide out a specific distance when an object is pressed into the back of the board. This is easily modeled by setting the Z coordinate of the pin to a specific value. In order to set all of the pins in the pin-board to the correct position, a bitmap image can be used. The position of the pin can be set based on the color of the pixel at the appropriate position in the image. When the Windows Azure logo is used to set the Z coordinate of the pins, the following image is generated. The challenge now was to make a cool animation. The Azure Logo is fine, but it is static. Using a normal video to animate the pins would not work; the colors in the video would not be the same as the depth of the objects from the camera. In order to simulate the pin board accurately a series of frames from a depth camera could be used. Windows Kinect The Kenect controllers for the X-Box 360 and Windows feature a depth camera. The Kinect SDK for Windows provides a programming interface for Kenect, providing easy access for .NET developers to the Kinect sensors. The Kinect Explorer provided with the Kinect SDK is a great starting point for exploring Kinect from a developers perspective. Both the X-Box 360 Kinect and the Windows Kinect will work with the Kinect SDK, the Windows Kinect is required for commercial applications, but the X-Box Kinect can be used for hobby projects. The Windows Kinect has the advantage of providing a mode to allow depth capture with objects closer to the camera, which makes for a more accurate depth image for setting the pin positions. Creating a Depth Field Animation The depth field animation used to set the positions of the pin in the pin board was created using a modified version of the Kinect Explorer sample application. In order to simulate the pin board accurately, a small section of the depth range from the depth sensor will be used. Any part of the object in front of the depth range will result in a white pixel; anything behind the depth range will be black. Within the depth range the pixels in the image will be set to RGB values from 0,0,0 to 255,255,255. A screen shot of the modified Kinect Explorer application is shown below. The Kinect Explorer sample application was modified to include slider controls that are used to set the depth range that forms the image from the depth stream. This allows the fine tuning of the depth image that is required for simulating the position of the pins in the pin board. The Kinect Explorer was also modified to record a series of images from the depth camera and save them as a sequence JPEG files that will be used to animate the pins in the animation the Start and Stop buttons are used to start and stop the image recording. En example of one of the depth images is shown below. Once a series of 2,000 depth images has been captured, the task of creating the animation can begin. Rendering a Test Frame In order to test the creation of frames and get an approximation of the time required to render each frame a test frame was rendered on-premise using PolyRay. The output of the rendering process is shown below. The test frame contained 23,629 primitive shapes, most of which are the spheres and cylinders that are used for the 11,800 or so pins in the pin board. The 1280x720 image contains 921,600 pixels, but as anti-aliasing was used the number of rays that were calculated was 4,235,777, with 3,478,754,073 object boundaries checked. The test frame of the pin board with the depth field image applied is shown below. The tracing time for the test frame was 4 minutes 27 seconds, which means rendering the2,000 frames in the animation would take over 148 hours, or a little over 6 days. Although this is much faster that an old 486, waiting almost a week to see the results of an animation would make it challenging for animators to create, view, and refine their animations. It would be much better if the animation could be rendered in less than one hour. Windows Azure Worker Roles The cost of creating an on-premise render farm to render animations increases in proportion to the number of servers. The table below shows the cost of servers for creating a render farm, assuming a cost of $500 per server. Number of Servers Cost 1 $500 16 $8,000 256 $128,000   As well as the cost of the servers, there would be additional costs for networking, racks etc. Hosting an environment of 256 servers on-premise would require a server room with cooling, and some pretty hefty power cabling. The Windows Azure compute services provide worker roles, which are ideal for performing processor intensive compute tasks. With the scalability available in Windows Azure a job that takes 256 hours to complete could be perfumed using different numbers of worker roles. The time and cost of using 1, 16 or 256 worker roles is shown below. Number of Worker Roles Render Time Cost 1 256 hours $30.72 16 16 hours $30.72 256 1 hour $30.72   Using worker roles in Windows Azure provides the same cost for the 256 hour job, irrespective of the number of worker roles used. Provided the compute task can be broken down into many small units, and the worker role compute power can be used effectively, it makes sense to scale the application so that the task is completed quickly, making the results available in a timely fashion. The task of rendering 2,000 frames in an animation is one that can easily be broken down into 2,000 individual pieces, which can be performed by a number of worker roles. Creating a Render Farm in Windows Azure The architecture of the render farm is shown in the following diagram. The render farm is a hybrid application with the following components: ·         On-Premise o   Windows Kinect – Used combined with the Kinect Explorer to create a stream of depth images. o   Animation Creator – This application uses the depth images from the Kinect sensor to create scene description files for PolyRay. These files are then uploaded to the jobs blob container, and job messages added to the jobs queue. o   Process Monitor – This application queries the role instance lifecycle table and displays statistics about the render farm environment and render process. o   Image Downloader – This application polls the image queue and downloads the rendered animation files once they are complete. ·         Windows Azure o   Azure Storage – Queues and blobs are used for the scene description files and completed frames. A table is used to store the statistics about the rendering environment.   The architecture of each worker role is shown below.   The worker role is configured to use local storage, which provides file storage on the worker role instance that can be use by the applications to render the image and transform the format of the image. The service definition for the worker role with the local storage configuration highlighted is shown below. <?xml version="1.0" encoding="utf-8"?> <ServiceDefinition name="CloudRay" >   <WorkerRole name="CloudRayWorkerRole" vmsize="Small">     <Imports>     </Imports>     <ConfigurationSettings>       <Setting name="DataConnectionString" />     </ConfigurationSettings>     <LocalResources>       <LocalStorage name="RayFolder" cleanOnRoleRecycle="true" />     </LocalResources>   </WorkerRole> </ServiceDefinition>     The two executable programs, PolyRay.exe and DTA.exe are included in the Azure project, with Copy Always set as the property. PolyRay will take the scene description file and render it to a Truevision TGA file. As the TGA format has not seen much use since the mid 90’s it is converted to a JPG image using Dave's Targa Animator, another shareware application from the 90’s. Each worker roll will use the following process to render the animation frames. 1.       The worker process polls the job queue, if a job is available the scene description file is downloaded from blob storage to local storage. 2.       PolyRay.exe is started in a process with the appropriate command line arguments to render the image as a TGA file. 3.       DTA.exe is started in a process with the appropriate command line arguments convert the TGA file to a JPG file. 4.       The JPG file is uploaded from local storage to the images blob container. 5.       A message is placed on the images queue to indicate a new image is available for download. 6.       The job message is deleted from the job queue. 7.       The role instance lifecycle table is updated with statistics on the number of frames rendered by the worker role instance, and the CPU time used. The code for this is shown below. public override void Run() {     // Set environment variables     string polyRayPath = Path.Combine(Environment.GetEnvironmentVariable("RoleRoot"), PolyRayLocation);     string dtaPath = Path.Combine(Environment.GetEnvironmentVariable("RoleRoot"), DTALocation);       LocalResource rayStorage = RoleEnvironment.GetLocalResource("RayFolder");     string localStorageRootPath = rayStorage.RootPath;       JobQueue jobQueue = new JobQueue("renderjobs");     JobQueue downloadQueue = new JobQueue("renderimagedownloadjobs");     CloudRayBlob sceneBlob = new CloudRayBlob("scenes");     CloudRayBlob imageBlob = new CloudRayBlob("images");     RoleLifecycleDataSource roleLifecycleDataSource = new RoleLifecycleDataSource();       Frames = 0;       while (true)     {         // Get the render job from the queue         CloudQueueMessage jobMsg = jobQueue.Get();           if (jobMsg != null)         {             // Get the file details             string sceneFile = jobMsg.AsString;             string tgaFile = sceneFile.Replace(".pi", ".tga");             string jpgFile = sceneFile.Replace(".pi", ".jpg");               string sceneFilePath = Path.Combine(localStorageRootPath, sceneFile);             string tgaFilePath = Path.Combine(localStorageRootPath, tgaFile);             string jpgFilePath = Path.Combine(localStorageRootPath, jpgFile);               // Copy the scene file to local storage             sceneBlob.DownloadFile(sceneFilePath);               // Run the ray tracer.             string polyrayArguments =                 string.Format("\"{0}\" -o \"{1}\" -a 2", sceneFilePath, tgaFilePath);             Process polyRayProcess = new Process();             polyRayProcess.StartInfo.FileName =                 Path.Combine(Environment.GetEnvironmentVariable("RoleRoot"), polyRayPath);             polyRayProcess.StartInfo.Arguments = polyrayArguments;             polyRayProcess.Start();             polyRayProcess.WaitForExit();               // Convert the image             string dtaArguments =                 string.Format(" {0} /FJ /P{1}", tgaFilePath, Path.GetDirectoryName (jpgFilePath));             Process dtaProcess = new Process();             dtaProcess.StartInfo.FileName =                 Path.Combine(Environment.GetEnvironmentVariable("RoleRoot"), dtaPath);             dtaProcess.StartInfo.Arguments = dtaArguments;             dtaProcess.Start();             dtaProcess.WaitForExit();               // Upload the image to blob storage             imageBlob.UploadFile(jpgFilePath);               // Add a download job.             downloadQueue.Add(jpgFile);               // Delete the render job message             jobQueue.Delete(jobMsg);               Frames++;         }         else         {             Thread.Sleep(1000);         }           // Log the worker role activity.         roleLifecycleDataSource.Alive             ("CloudRayWorker", RoleLifecycleDataSource.RoleLifecycleId, Frames);     } }     Monitoring Worker Role Instance Lifecycle In order to get more accurate statistics about the lifecycle of the worker role instances used to render the animation data was tracked in an Azure storage table. The following class was used to track the worker role lifecycles in Azure storage.   public class RoleLifecycle : TableServiceEntity {     public string ServerName { get; set; }     public string Status { get; set; }     public DateTime StartTime { get; set; }     public DateTime EndTime { get; set; }     public long SecondsRunning { get; set; }     public DateTime LastActiveTime { get; set; }     public int Frames { get; set; }     public string Comment { get; set; }       public RoleLifecycle()     {     }       public RoleLifecycle(string roleName)     {         PartitionKey = roleName;         RowKey = Utils.GetAscendingRowKey();         Status = "Started";         StartTime = DateTime.UtcNow;         LastActiveTime = StartTime;         EndTime = StartTime;         SecondsRunning = 0;         Frames = 0;     } }     A new instance of this class is created and added to the storage table when the role starts. It is then updated each time the worker renders a frame to record the total number of frames rendered and the total processing time. These statistics are used be the monitoring application to determine the effectiveness of use of resources in the render farm. Rendering the Animation The Azure solution was deployed to Windows Azure with the service configuration set to 16 worker role instances. This allows for the application to be tested in the cloud environment, and the performance of the application determined. When I demo the application at conferences and user groups I often start with 16 instances, and then scale up the application to the full 256 instances. The configuration to run 16 instances is shown below. <?xml version="1.0" encoding="utf-8"?> <ServiceConfiguration serviceName="CloudRay" xmlns="http://schemas.microsoft.com/ServiceHosting/2008/10/ServiceConfiguration" osFamily="1" osVersion="*">   <Role name="CloudRayWorkerRole">     <Instances count="16" />     <ConfigurationSettings>       <Setting name="DataConnectionString"         value="DefaultEndpointsProtocol=https;AccountName=cloudraydata;AccountKey=..." />     </ConfigurationSettings>   </Role> </ServiceConfiguration>     About six minutes after deploying the application the first worker roles become active and start to render the first frames of the animation. The CloudRay Monitor application displays an icon for each worker role instance, with a number indicating the number of frames that the worker role has rendered. The statistics on the left show the number of active worker roles and statistics about the render process. The render time is the time since the first worker role became active; the CPU time is the total amount of processing time used by all worker role instances to render the frames.   Five minutes after the first worker role became active the last of the 16 worker roles activated. By this time the first seven worker roles had each rendered one frame of the animation.   With 16 worker roles u and running it can be seen that one hour and 45 minutes CPU time has been used to render 32 frames with a render time of just under 10 minutes.     At this rate it would take over 10 hours to render the 2,000 frames of the full animation. In order to complete the animation in under an hour more processing power will be required. Scaling the render farm from 16 instances to 256 instances is easy using the new management portal. The slider is set to 256 instances, and the configuration saved. We do not need to re-deploy the application, and the 16 instances that are up and running will not be affected. Alternatively, the configuration file for the Azure service could be modified to specify 256 instances.   <?xml version="1.0" encoding="utf-8"?> <ServiceConfiguration serviceName="CloudRay" xmlns="http://schemas.microsoft.com/ServiceHosting/2008/10/ServiceConfiguration" osFamily="1" osVersion="*">   <Role name="CloudRayWorkerRole">     <Instances count="256" />     <ConfigurationSettings>       <Setting name="DataConnectionString"         value="DefaultEndpointsProtocol=https;AccountName=cloudraydata;AccountKey=..." />     </ConfigurationSettings>   </Role> </ServiceConfiguration>     Six minutes after the new configuration has been applied 75 new worker roles have activated and are processing their first frames.   Five minutes later the full configuration of 256 worker roles is up and running. We can see that the average rate of frame rendering has increased from 3 to 12 frames per minute, and that over 17 hours of CPU time has been utilized in 23 minutes. In this test the time to provision 140 worker roles was about 11 minutes, which works out at about one every five seconds.   We are now half way through the rendering, with 1,000 frames complete. This has utilized just under three days of CPU time in a little over 35 minutes.   The animation is now complete, with 2,000 frames rendered in a little over 52 minutes. The CPU time used by the 256 worker roles is 6 days, 7 hours and 22 minutes with an average frame rate of 38 frames per minute. The rendering of the last 1,000 frames took 16 minutes 27 seconds, which works out at a rendering rate of 60 frames per minute. The frame counts in the server instances indicate that the use of a queue to distribute the workload has been very effective in distributing the load across the 256 worker role instances. The first 16 instances that were deployed first have rendered between 11 and 13 frames each, whilst the 240 instances that were added when the application was scaled have rendered between 6 and 9 frames each.   Completed Animation I’ve uploaded the completed animation to YouTube, a low resolution preview is shown below. Pin Board Animation Created using Windows Kinect and 256 Windows Azure Worker Roles   The animation can be viewed in 1280x720 resolution at the following link: http://www.youtube.com/watch?v=n5jy6bvSxWc Effective Use of Resources According to the CloudRay monitor statistics the animation took 6 days, 7 hours and 22 minutes CPU to render, this works out at 152 hours of compute time, rounded up to the nearest hour. As the usage for the worker role instances are billed for the full hour, it may have been possible to render the animation using fewer than 256 worker roles. When deciding the optimal usage of resources, the time required to provision and start the worker roles must also be considered. In the demo I started with 16 worker roles, and then scaled the application to 256 worker roles. It would have been more optimal to start the application with maybe 200 worker roles, and utilized the full hour that I was being billed for. This would, however, have prevented showing the ease of scalability of the application. The new management portal displays the CPU usage across the worker roles in the deployment. The average CPU usage across all instances is 93.27%, with over 99% used when all the instances are up and running. This shows that the worker role resources are being used very effectively. Grid Computing Scenarios Although I am using this scenario for a hobby project, there are many scenarios where a large amount of compute power is required for a short period of time. Windows Azure provides a great platform for developing these types of grid computing applications, and can work out very cost effective. ·         Windows Azure can provide massive compute power, on demand, in a matter of minutes. ·         The use of queues to manage the load balancing of jobs between role instances is a simple and effective solution. ·         Using a cloud-computing platform like Windows Azure allows proof-of-concept scenarios to be tested and evaluated on a very low budget. ·         No charges for inbound data transfer makes the uploading of large data sets to Windows Azure Storage services cost effective. (Transaction charges still apply.) Tips for using Windows Azure for Grid Computing Scenarios I found the implementation of a render farm using Windows Azure a fairly simple scenario to implement. I was impressed by ease of scalability that Azure provides, and by the short time that the application took to scale from 16 to 256 worker role instances. In this case it was around 13 minutes, in other tests it took between 10 and 20 minutes. The following tips may be useful when implementing a grid computing project in Windows Azure. ·         Using an Azure Storage queue to load-balance the units of work across multiple worker roles is simple and very effective. The design I have used in this scenario could easily scale to many thousands of worker role instances. ·         Windows Azure accounts are typically limited to 20 cores. If you need to use more than this, a call to support and a credit card check will be required. ·         Be aware of how the billing model works. You will be charged for worker role instances for the full clock our in which the instance is deployed. Schedule the workload to start just after the clock hour has started. ·         Monitor the utilization of the resources you are provisioning, ensure that you are not paying for worker roles that are idle. ·         If you are deploying third party applications to worker roles, you may well run into licensing issues. Purchasing software licenses on a per-processor basis when using hundreds of processors for a short time period would not be cost effective. ·         Third party software may also require installation onto the worker roles, which can be accomplished using start-up tasks. Bear in mind that adding a startup task and possible re-boot will add to the time required for the worker role instance to start and activate. An alternative may be to use a prepared VM and use VM roles. ·         Consider using the Windows Azure Autoscaling Application Block (WASABi) to autoscale the worker roles in your application. When using a large number of worker roles, the utilization must be carefully monitored, if the scaling algorithms are not optimal it could get very expensive!

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  • ?12c database ????Adaptive Execution Plans ????????

    - by Liu Maclean(???)
    12c R1 ????SQL??????- Adaptive Execution Plans ????????,???????optimizer ??????(runtime)???????????????, ????????????????????? SQL???????? ????????????, ?????????????????????????????????????????????????????????????adaptive plan ????????????????????????????????????,?????subplan???????????????????? ??????, ???????? ???????????????,?????????, ?????? ???????????????”???”????, ???????????????????buffer ???????  ????????????,?????,??????????????????? ???optimizer ?????????????????????????,?????????????????????????????????????????plan???? ??12C?????????????, ???????????????????,?????? ???????????? ????????????2???: Dynamic Plans????: ???????????????????????;??????,???optimizer??????????subplans??????????????, ???????????????????,?????????????? Reoptimization????: ?Dynamic Plans????,Reoptimization??????????????????????Reoptimization??,?????????????????????????,??reoptimization????? OPTIMIZER_ADAPTIVE_REPORTING_ONLY ???? report-only????????????????TRUE,?????????report-only????,???????????????,??????????????? Dynamic Plans ??????????????,????????????????????????, ?????????????,???????????,????????????????????????????????????????? ?????????????final plan??????????????default plan, ??final plan?default plan???????,????????????? subplan ???????????????,???????????????????????? ??????,???????statistics collector ?buffer???????????statistics collector?????????????????,???????????????????????????? ?????????????????????????????????????????,??????????,?????????????? ???????????,???????buffer???? ???????????????,?????????????????????????????,??????buffer,??????final plan? ????????,???????????????????????,????????????????? ?V$SQL??????IS_RESOLVED_DYNAMIC_PLAN??????????final plan???default plan? ??????dynamic plan ???????SQL PLAN directives?????? declare cursor PLAN_DIRECTIVE_IDS is select directive_id from DBA_SQL_PLAN_DIRECTIVES; begin for z in PLAN_DIRECTIVE_IDS loop DBMS_SPD.DROP_SQL_PLAN_DIRECTIVE(z.directive_id); end loop; end; / explain plan for select /*MALCEAN*/ product_name from oe.order_items o, oe.product_information p where o.unit_price=15 and quantity>1 and p.product_id=o.product_id; select * from table(dbms_xplan.display()); Plan hash value: 1255158658 www.askmaclean.com ------------------------------------------------------------------------------------------------------- | Id | Operation | Name | Rows | Bytes | Cost (%CPU)| Time | ------------------------------------------------------------------------------------------------------- | 0 | SELECT STATEMENT | | 4 | 128 | 7 (0)| 00:00:01 | | 1 | NESTED LOOPS | | | | | | | 2 | NESTED LOOPS | | 4 | 128 | 7 (0)| 00:00:01 | |* 3 | TABLE ACCESS FULL | ORDER_ITEMS | 4 | 48 | 3 (0)| 00:00:01 | |* 4 | INDEX UNIQUE SCAN | PRODUCT_INFORMATION_PK | 1 | | 0 (0)| 00:00:01 | | 5 | TABLE ACCESS BY INDEX ROWID| PRODUCT_INFORMATION | 1 | 20 | 1 (0)| 00:00:01 | ------------------------------------------------------------------------------------------------------- Predicate Information (identified by operation id): --------------------------------------------------- 3 - filter("O"."UNIT_PRICE"=15 AND "QUANTITY">1) 4 - access("P"."PRODUCT_ID"="O"."PRODUCT_ID") alter session set events '10053 trace name context forever,level 1'; OR alter session set events 'trace[SQL_Plan_Directive] disk highest'; select /*MALCEAN*/ product_name from oe.order_items o, oe.product_information p where o.unit_price=15 and quantity>1 and p.product_id=o.product_id; ---------------------------------------------------------------+-----------------------------------+ | Id | Operation | Name | Rows | Bytes | Cost | Time | ---------------------------------------------------------------+-----------------------------------+ | 0 | SELECT STATEMENT | | | | 7 | | | 1 | HASH JOIN | | 4 | 128 | 7 | 00:00:01 | | 2 | NESTED LOOPS | | | | | | | 3 | NESTED LOOPS | | 4 | 128 | 7 | 00:00:01 | | 4 | STATISTICS COLLECTOR | | | | | | | 5 | TABLE ACCESS FULL | ORDER_ITEMS | 4 | 48 | 3 | 00:00:01 | | 6 | INDEX UNIQUE SCAN | PRODUCT_INFORMATION_PK| 1 | | 0 | | | 7 | TABLE ACCESS BY INDEX ROWID | PRODUCT_INFORMATION | 1 | 20 | 1 | 00:00:01 | | 8 | TABLE ACCESS FULL | PRODUCT_INFORMATION | 1 | 20 | 1 | 00:00:01 | ---------------------------------------------------------------+-----------------------------------+ Predicate Information: ---------------------- 1 - access("P"."PRODUCT_ID"="O"."PRODUCT_ID") 5 - filter(("O"."UNIT_PRICE"=15 AND "QUANTITY">1)) 6 - access("P"."PRODUCT_ID"="O"."PRODUCT_ID") ===================================== SPD: BEGIN context at statement level ===================================== Stmt: ******* UNPARSED QUERY IS ******* SELECT /*+ OPT_ESTIMATE (@"SEL$1" JOIN ("P"@"SEL$1" "O"@"SEL$1") ROWS=13.000000 ) OPT_ESTIMATE (@"SEL$1" TABLE "O"@"SEL$1" ROWS=13.000000 ) */ "P"."PRODUCT_NAME" "PRODUCT_NAME" FROM "OE"."ORDER_ITEMS" "O","OE"."PRODUCT_INFORMATION" "P" WHERE "O"."UNIT_PRICE"=15 AND "O"."QUANTITY">1 AND "P"."PRODUCT_ID"="O"."PRODUCT_ID" Objects referenced in the statement PRODUCT_INFORMATION[P] 92194, type = 1 ORDER_ITEMS[O] 92197, type = 1 Objects in the hash table Hash table Object 92197, type = 1, ownerid = 6573730143572393221: No Dynamic Sampling Directives for the object Hash table Object 92194, type = 1, ownerid = 17822962561575639002: No Dynamic Sampling Directives for the object Return code in qosdInitDirCtx: ENBLD =================================== SPD: END context at statement level =================================== ======================================= SPD: BEGIN context at query block level ======================================= Query Block SEL$1 (#0) Return code in qosdSetupDirCtx4QB: NOCTX ===================================== SPD: END context at query block level ===================================== SPD: Return code in qosdDSDirSetup: NOCTX, estType = TABLE SPD: Generating finding id: type = 1, reason = 1, objcnt = 1, obItr = 0, objid = 92197, objtyp = 1, vecsize = 6, colvec = [4, 5, ], fid = 2896834833840853267 SPD: Inserted felem, fid=2896834833840853267, ftype = 1, freason = 1, dtype = 0, dstate = 0, dflag = 0, ver = YES, keep = YES SPD: qosdCreateFindingSingTab retCode = CREATED, fid = 2896834833840853267 SPD: qosdCreateDirCmp retCode = CREATED, fid = 2896834833840853267 SPD: Return code in qosdDSDirSetup: NOCTX, estType = TABLE SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = JOIN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SKIP_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = JOIN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_SCAN SPD: Return code in qosdDSDirSetup: NOCTX, estType = INDEX_FILTER SPD: Generating finding id: type = 1, reason = 1, objcnt = 1, obItr = 0, objid = 92197, objtyp = 1, vecsize = 6, colvec = [4, 5, ], fid = 2896834833840853267 SPD: Modified felem, fid=2896834833840853267, ftype = 1, freason = 1, dtype = 0, dstate = 0, dflag = 0, ver = YES, keep = YES SPD: Generating finding id: type = 1, reason = 1, objcnt = 1, obItr = 0, objid = 92194, objtyp = 1, vecsize = 2, colvec = [1, ], fid = 5618517328604016300 SPD: Modified felem, fid=5618517328604016300, ftype = 1, freason = 1, dtype = 0, dstate = 0, dflag = 0, ver = NO, keep = NO SPD: Generating finding id: type = 1, reason = 1, objcnt = 1, obItr = 0, objid = 92194, objtyp = 1, vecsize = 2, colvec = [1, ], fid = 1142802697078608149 SPD: Modified felem, fid=1142802697078608149, ftype = 1, freason = 1, dtype = 0, dstate = 0, dflag = 0, ver = NO, keep = NO SPD: Generating finding id: type = 1, reason = 2, objcnt = 2, obItr = 0, objid = 92194, objtyp = 1, vecsize = 0, obItr = 1, objid = 92197, objtyp = 1, vecsize = 0, fid = 1437680122701058051 SPD: Modified felem, fid=1437680122701058051, ftype = 1, freason = 2, dtype = 0, dstate = 0, dflag = 0, ver = NO, keep = NO select * from table(dbms_xplan.display_cursor(format=>'report')) ; ????report????adaptive plan Adaptive plan: ------------- This cursor has an adaptive plan, but adaptive plans are enabled for reporting mode only.  The plan that would be executed if adaptive plans were enabled is displayed below. ------------------------------------------------------------------------------------------ | Id  | Operation          | Name                | Rows  | Bytes | Cost (%CPU)| Time     | ------------------------------------------------------------------------------------------ |   0 | SELECT STATEMENT   |                     |       |       |     7 (100)|          | |*  1 |  HASH JOIN         |                     |     4 |   128 |     7   (0)| 00:00:01 | |*  2 |   TABLE ACCESS FULL| ORDER_ITEMS         |     4 |    48 |     3   (0)| 00:00:01 | |   3 |   TABLE ACCESS FULL| PRODUCT_INFORMATION |     1 |    20 |     1   (0)| 00:00:01 | ------------------------------------------------------------------------------------------ SQL> select SQL_ID,IS_RESOLVED_DYNAMIC_PLAN,sql_text from v$SQL WHERE SQL_TEXT like '%MALCEAN%' and sql_text not like '%like%'; SQL_ID IS -------------------------- -- SQL_TEXT -------------------------------------------------------------------------------- 6ydj1bn1bng17 Y select /*MALCEAN*/ product_name from oe.order_items o, oe.product_information p where o.unit_price=15 and quantity>1 and p.product_id=o.product_id ???? explain plan for ????default plan, ??????optimizer???final plan,??V$SQL.IS_RESOLVED_DYNAMIC_PLAN???Y,????????????? DBA_SQL_PLAN_DIRECTIVES?????????????SQL PLAN DIRECTIVES, ???12c? ???MMON?????DML ???column usage??????????,????SMON??? MMON????SGA??PLAN DIRECTIVES??? ?????DBMS_SPD.flush_sql_plan_directive???? select directive_id,type,reason from DBA_SQL_PLAN_DIRECTIVES / DIRECTIVE_ID TYPE REASON ----------------------------------- -------------------------------- ----------------------------- 10321283028317893030 DYNAMIC_SAMPLING JOIN CARDINALITY MISESTIMATE 4757086536465754886 DYNAMIC_SAMPLING JOIN CARDINALITY MISESTIMATE 16085268038103121260 DYNAMIC_SAMPLING JOIN CARDINALITY MISESTIMATE SQL> set pages 9999 SQL> set lines 300 SQL> col state format a5 SQL> col subobject_name format a11 SQL> col col_name format a11 SQL> col object_name format a13 SQL> select d.directive_id, o.object_type, o.object_name, o.subobject_name col_name, d.type, d.state, d.reason 2 from dba_sql_plan_directives d, dba_sql_plan_dir_objects o 3 where d.DIRECTIVE_ID=o.DIRECTIVE_ID 4 and o.object_name in ('ORDER_ITEMS') 5 order by d.directive_id; DIRECTIVE_ID OBJECT_TYPE OBJECT_NAME COL_NAME TYPE STATE REASON ------------ ------------ ------------- ----------- -------------------------------- ----- ------------------------------------- --- 1.8156E+19 COLUMN ORDER_ITEMS UNIT_PRICE DYNAMIC_SAMPLING NEW SINGLE TABLE CARDINALITY MISESTIMATE 1.8156E+19 TABLE ORDER_ITEMS DYNAMIC_SAMPLING NEW SINGLE TABLE CARDINALITY MISESTIMATE 1.8156E+19 COLUMN ORDER_ITEMS QUANTITY DYNAMIC_SAMPLING NEW SINGLE TABLE CARDINALITY MISESTIMATE DBA_SQL_PLAN_DIRECTIVES????? _BASE_OPT_DIRECTIVE ? _BASE_OPT_FINDING SELECT d.dir_own#, d.dir_id, d.f_id, decode(type, 1, 'DYNAMIC_SAMPLING', 'UNKNOWN'), decode(state, 1, 'NEW', 2, 'MISSING_STATS', 3, 'HAS_STATS', 4, 'CANDIDATE', 5, 'PERMANENT', 6, 'DISABLED', 'UNKNOWN'), decode(bitand(flags, 1), 1, 'YES', 'NO'), cast(d.created as timestamp), cast(d.last_modified as timestamp), -- Please see QOSD_DAYS_TO_UPDATE and QOSD_PLUS_SECONDS for more details -- about 6.5 cast(d.last_used as timestamp) - NUMTODSINTERVAL(6.5, 'day') FROM sys.opt_directive$ d ??dbms_spd??? SQL PLAN DIRECTIVES, SQL PLAN DIRECTIVES???retention ???53?: Package: DBMS_SPD This package provides subprograms for managing Sql Plan Directives(SPD). SPD are objects generated automatically by Oracle server. For example, if server detects that the single table cardinality estimated by optimizer is off from the actual number of rows returned when accessing the table, it will automatically create a directive to do dynamic sampling for the table. When any Sql statement referencing the table is compiled, optimizer will perform dynamic sampling for the table to get more accurate estimate. Notes: DBMSL_SPD is a invoker-rights package. The invoker requires ADMINISTER SQL MANAGEMENT OBJECT privilege for executing most of the subprograms of this package. Also the subprograms commit the current transaction (if any), perform the operation and commit it again. DBA view dba_sql_plan_directives shows all the directives created in the system and the view dba_sql_plan_dir_objects displays the objects that are included in the directives. -- Default value for SPD_RETENTION_WEEKS SPD_RETENTION_WEEKS_DEFAULT CONSTANT varchar2(4) := '53'; | STATE : NEW : Newly created directive. | : MISSING_STATS : The directive objects do not | have relevant stats. | : HAS_STATS : The objects have stats. | : PERMANENT : A permanent directive. Server | evaluated effectiveness and these | directives are useful. | | AUTO_DROP : YES : Directive will be dropped | automatically if not | used for SPD_RETENTION_WEEKS. | This is the default behavior. | NO : Directive will not be dropped | automatically. Procedure: flush_sql_plan_directive This procedure allows manually flushing the Sql Plan directives that are automatically recorded in SGA memory while executing sql statements. The information recorded in SGA are periodically flushed by oracle background processes. This procedure just provides a way to flush the information manually. ????”_optimizer_dynamic_plans”(enable dynamic plans)????????,???TRUE??DYNAMIC PLAN? ???FALSE???????????? ????,Dynamic Plan????????????Nested Loop?Hash Join???case ,????????Nested loop???????????HASH JOIN,?HASH JOIN????????????????? ????????subplan?????,???? pass?? ?join method???,?????STATISTICS COLLECTOR???cardinality?,???????HASH JOIN?????Nested Loop,????????????subplan?????access path; ???????Sales??????????????????,????HASH JOIN,??SUBPLAN??customers?????????;?????Nested Loop,???????cust_id?????Range Scan+Access by Rowid? Cardinality feedback Cardinality feedback????????11.2????,????????re-optimization???;  ???????????,Cardinality feedback?????????????????????????? ???????????????????,?????????????????,??????????Cardinality feedback????????????? ????????????????????????? ??????????????Cardinality feedback ??: ????????,???????????,??????????,????????????????selectivity ??? ????????????: ??????,?????????????????????????????????,??????????????????? ????????????????????????????????????????,?????????????????????????? ?????????,???????????????,?????????? ??????????Cardinality ????,??????join Cardinality ????????? Cardinality feedback???????cursor?,?Cursor???aged out????? SELECT /*+ gather_plan_statistics */ product_name FROM order_items o, product_information p WHERE o.unit_price = 15 AND quantity > 1 AND p.product_id = o.product_id Plan hash value: 1553478007 ---------------------------------------------------------------------------------------------------------------------------------------- | Id | Operation | Name | Starts | E-Rows | A-Rows | A-Time | Buffers | Reads | OMem | 1Mem | Used-Mem | ---------------------------------------------------------------------------------------------------------------------------------------- | 0 | SELECT STATEMENT | | 1 | | 13 |00:00:00.01 | 24 | 20 | | | | |* 1 | HASH JOIN | | 1 | 4 | 13 |00:00:00.01 | 24 | 20 | 2061K| 2061K| 429K (0)| |* 2 | TABLE ACCESS FULL| ORDER_ITEMS | 1 | 4 | 13 |00:00:00.01 | 7 | 6 | | | | | 3 | TABLE ACCESS FULL| PRODUCT_INFORMATION | 1 | 1 | 288 |00:00:00.01 | 17 | 14 | | | | ---------------------------------------------------------------------------------------------------------------------------------------- SELECT /*+ gather_plan_statistics */ product_name FROM order_items o, product_information p WHERE o.unit_price = 15 AND quantity > 1 AND p.product_id = o.product_id Plan hash value: 1553478007 ------------------------------------------------------------------------------------------------------------------------------- | Id | Operation | Name | Starts | E-Rows | A-Rows | A-Time | Buffers | OMem | 1Mem | Used-Mem | ------------------------------------------------------------------------------------------------------------------------------- | 0 | SELECT STATEMENT | | 1 | | 13 |00:00:00.01 | 24 | | | | |* 1 | HASH JOIN | | 1 | 13 | 13 |00:00:00.01 | 24 | 2061K| 2061K| 413K (0)| |* 2 | TABLE ACCESS FULL| ORDER_ITEMS | 1 | 13 | 13 |00:00:00.01 | 7 | | | | | 3 | TABLE ACCESS FULL| PRODUCT_INFORMATION | 1 | 288 | 288 |00:00:00.01 | 17 | | | | ------------------------------------------------------------------------------------------------------------------------------- Note ----- - statistics feedback used for this statement SQL> select count(*) from v$SQL where SQL_ID='cz0hg2zkvd10y'; COUNT(*) ---------- 2 SQL>select sql_ID,USE_FEEDBACK_STATS FROM V$SQL_SHARED_CURSOR where USE_FEEDBACK_STATS ='Y'; SQL_ID U ------------- - cz0hg2zkvd10y Y ????????Cardinality feedback????,???????????????????????????,????????????order_items???????? ????2??????plan hash value??(??????????),?????2????child cursor??????gather_plan_statistics???actual : A-ROWS  estimate :E-ROWS????????? Automatic Re-optimization ???dynamic plan, Re-optimization???????????????  ?  ??????????????? ????????????????????????????????  ???????????,??????????????, ???????????????????? ???????????  Re-optimization??, ????????????????????? Re-optimization????dynamic plan??????????  dynamic plan????????????????????, ???????????????????? ????,??????????join order ??????????????,?????????????join order????? ??????,????????Re-optimization, ??Re-optimization ??????????????????? ?Oracle database 12c?,join statistics?????????????????????,??????????????????????Re-optimization???????????adaptive cursor sharing????? ????????????????,???????????? ????? ???????statistics collectors ????????????????????Re-optimization??????2?????????????,???????????????? ??????????????Re-optimization?????,?????????????????????? ???v$SQL??????IS_REOPTIMIZABLE?????????????????????Re-optimization,??????????Re-optimization???,?????Re-optimization ,???????reporting????? IS_REOPTIMIZABLE VARCHAR2(1) This columns shows whether the next execution matching this child cursor will trigger a reoptimization. The values are:   Y: If the next execution will trigger a reoptimization R: If the child cursor contains reoptimization information, but will not trigger reoptimization because the cursor was compiled in reporting mode N: If the child cursor has no reoptimization information ??1: select plan_table_output from table (dbms_xplan.display_cursor('gwf99gfnm0t7g',NULL,'ALLSTATS LAST')); SQL_ID  gwf99gfnm0t7g, child number 0 ------------------------------------- SELECT /*+ SFTEST gather_plan_statistics */ o.order_id, v.product_name FROM  orders o,   ( SELECT order_id, product_name FROM order_items o, product_information p     WHERE  p.product_id = o.product_id AND list_price < 50 AND min_price < 40  ) v WHERE o.order_id = v.order_id Plan hash value: 1906736282 ------------------------------------------------------------------------------------------------------------------------------------------- | Id  | Operation             | Name                | Starts | E-Rows | A-Rows |   A-Time   | Buffers | Reads  |  OMem |  1Mem | Used-Mem | ------------------------------------------------------------------------------------------------------------------------------------------- |   0 | SELECT STATEMENT      |                     |      1 |        |    269 |00:00:00.02 |    1336 |     18 |       |       |          | |   1 |  NESTED LOOPS         |                     |      1 |      1 |    269 |00:00:00.02 |    1336 |     18 |       |       |          | |   2 |   MERGE JOIN CARTESIAN|                     |      1 |      4 |   9135 |00:00:00.02 |      34 |     15 |       |       |          | |*  3 |    TABLE ACCESS FULL  | PRODUCT_INFORMATION |      1 |      1 |     87 |00:00:00.01 |      33 |     14 |       |       |          | |   4 |    BUFFER SORT        |                     |     87 |    105 |   9135 |00:00:00.01 |       1 |      1 |  4096 |  4096 | 4096  (0)| |   5 |     INDEX FULL SCAN   | ORDER_PK            |      1 |    105 |    105 |00:00:00.01 |       1 |      1 |       |       |          | |*  6 |   INDEX UNIQUE SCAN   | ORDER_ITEMS_UK      |   9135 |      1 |    269 |00:00:00.01 |    1302 |      3 |       |       |          | ------------------------------------------------------------------------------------------------------------------------------------------- Predicate Information (identified by operation id): ---------------------------------------------------    3 - filter(("MIN_PRICE"<40 AND "LIST_PRICE"<50))    6 - access("O"."ORDER_ID"="ORDER_ID" AND "P"."PRODUCT_ID"="O"."PRODUCT_ID") SQL_ID  gwf99gfnm0t7g, child number 1 ------------------------------------- SELECT /*+ SFTEST gather_plan_statistics */ o.order_id, v.product_name FROM  orders o,   ( SELECT order_id, product_name FROM order_items o, product_information p     WHERE  p.product_id = o.product_id AND list_price < 50 AND min_price < 40  ) v WHERE o.order_id = v.order_id Plan hash value: 35479787 -------------------------------------------------------------------------------------------------------------------------------------------- | Id  | Operation              | Name                | Starts | E-Rows | A-Rows |   A-Time   | Buffers | Reads  |  OMem |  1Mem | Used-Mem | -------------------------------------------------------------------------------------------------------------------------------------------- |   0 | SELECT STATEMENT       |                     |      1 |        |    269 |00:00:00.01 |      63 |      3 |       |       |          | |   1 |  NESTED LOOPS          |                     |      1 |    269 |    269 |00:00:00.01 |      63 |      3 |       |       |          | |*  2 |   HASH JOIN            |                     |      1 |    313 |    269 |00:00:00.01 |      42 |      3 |  1321K|  1321K| 1234K (0)| |*  3 |    TABLE ACCESS FULL   | PRODUCT_INFORMATION |      1 |     87 |     87 |00:00:00.01 |      16 |      0 |       |       |          | |   4 |    INDEX FAST FULL SCAN| ORDER_ITEMS_UK      |      1 |    665 |    665 |00:00:00.01 |      26 |      3 |       |       |          | |*  5 |   INDEX UNIQUE SCAN    | ORDER_PK            |    269 |      1 |    269 |00:00:00.01 |      21 |      0 |       |       |          | -------------------------------------------------------------------------------------------------------------------------------------------- Predicate Information (identified by operation id): ---------------------------------------------------    2 - access("P"."PRODUCT_ID"="O"."PRODUCT_ID")    3 - filter(("MIN_PRICE"<40 AND "LIST_PRICE"<50))    5 - access("O"."ORDER_ID"="ORDER_ID") Note -----    - statistics feedback used for this statement    SQL> select IS_REOPTIMIZABLE,child_number FROM V$SQL  A where A.SQL_ID='gwf99gfnm0t7g'; IS CHILD_NUMBER -- ------------ Y             0 N             1    1* select child_number,other_xml From v$SQL_PLAN  where SQL_ID='gwf99gfnm0t7g' and other_xml is not nul SQL> / CHILD_NUMBER OTHER_XML ------------ --------------------------------------------------------------------------------            1 <other_xml><info type="cardinality_feedback">yes</info><info type="db_version">1              2.1.0.1</info><info type="parse_schema"><![CDATA["OE"]]></info><info type="plan_              hash">35479787</info><info type="plan_hash_2">3382491761</info><outline_data><hi              nt><![CDATA[IGNORE_OPTIM_EMBEDDED_HINTS]]></hint><hint><![CDATA[OPTIMIZER_FEATUR              ES_ENABLE('12.1.0.1')]]></hint><hint><![CDATA[DB_VERSION('12.1.0.1')]]></hint><h              int><![CDATA[ALL_ROWS]]></hint><hint><![CDATA[OUTLINE_LEAF(@"SEL$F5BB74E1")]]></              hint><hint><![CDATA[MERGE(@"SEL$2")]]></hint><hint><![CDATA[OUTLINE(@"SEL$1")]]>              </hint><hint><![CDATA[OUTLINE(@"SEL$2")]]></hint><hint><![CDATA[FULL(@"SEL$F5BB7              4E1" "P"@"SEL$2")]]></hint><hint><![CDATA[INDEX_FFS(@"SEL$F5BB74E1" "O"@"SEL$2"              ("ORDER_ITEMS"."ORDER_ID" "ORDER_ITEMS"."PRODUCT_ID"))]]></hint><hint><![CDATA[I              NDEX(@"SEL$F5BB74E1" "O"@"SEL$1" ("ORDERS"."ORDER_ID"))]]></hint><hint><![CDATA[              LEADING(@"SEL$F5BB74E1" "P"@"SEL$2" "O"@"SEL$2" "O"@"SEL$1")]]></hint><hint><![C              DATA[USE_HASH(@"SEL$F5BB74E1" "O"@"SEL$2")]]></hint><hint><![CDATA[USE_NL(@"SEL$              F5BB74E1" "O"@"SEL$1")]]></hint></outline_data></other_xml>            0 <other_xml><info type="db_version">12.1.0.1</info><info type="parse_schema"><![C              DATA["OE"]]></info><info type="plan_hash">1906736282</info><info type="plan_hash              _2">2579473118</info><outline_data><hint><![CDATA[IGNORE_OPTIM_EMBEDDED_HINTS]]>              </hint><hint><![CDATA[OPTIMIZER_FEATURES_ENABLE('12.1.0.1')]]></hint><hint><![CD              ATA[DB_VERSION('12.1.0.1')]]></hint><hint><![CDATA[ALL_ROWS]]></hint><hint><![CD              ATA[OUTLINE_LEAF(@"SEL$F5BB74E1")]]></hint><hint><![CDATA[MERGE(@"SEL$2")]]></hi              nt><hint><![CDATA[OUTLINE(@"SEL$1")]]></hint><hint><![CDATA[OUTLINE(@"SEL$2")]]>              </hint><hint><![CDATA[FULL(@"SEL$F5BB74E1" "P"@"SEL$2")]]></hint><hint><![CDATA[              INDEX(@"SEL$F5BB74E1" "O"@"SEL$1" ("ORDERS"."ORDER_ID"))]]></hint><hint><![CDATA              [INDEX(@"SEL$F5BB74E1" "O"@"SEL$2" ("ORDER_ITEMS"."ORDER_ID" "ORDER_ITEMS"."PROD              UCT_ID"))]]></hint><hint><![CDATA[LEADING(@"SEL$F5BB74E1" "P"@"SEL$2" "O"@"SEL$1              " "O"@"SEL$2")]]></hint><hint><![CDATA[USE_MERGE_CARTESIAN(@"SEL$F5BB74E1" "O"@"              SEL$1")]]></hint><hint><![CDATA[USE_NL(@"SEL$F5BB74E1" "O"@"SEL$2")]]></hint></o              utline_data></other_xml> ??2: SELECT /*+gather_plan_statistics*/ * FROM customers WHERE cust_state_province='CA' AND country_id='US'; SELECT * FROM TABLE(DBMS_XPLAN.DISPLAY_CURSOR(FORMAT=>'ALLSTATS LAST')); PLAN_TABLE_OUTPUT ------------------------------------- SQL_ID b74nw722wjvy3, child number 0 ------------------------------------- select /*+gather_plan_statistics*/ * from customers where CUST_STATE_PROVINCE='CA' and country_id='US' Plan hash value: 1683234692 -------------------------------------------------------------------------------------------------- | Id | Operation | Name | Starts | E-Rows | A-Rows | A-Time | Buffers | Reads | -------------------------------------------------------------------------------------------------- | 0 | SELECT STATEMENT | | 1 | | 29 |00:00:00.01 | 17 | 14 | |* 1 | TABLE ACCESS FULL| CUSTOMERS | 1 | 8 | 29 |00:00:00.01 | 17 | 14 | -------------------------------------------------------------------------------------------------- Predicate Information (identified by operation id): --------------------------------------------------- 1 - filter(("CUST_STATE_PROVINCE"='CA' AND "COUNTRY_ID"='US')) SELECT SQL_ID, CHILD_NUMBER, SQL_TEXT, IS_REOPTIMIZABLE FROM V$SQL WHERE SQL_TEXT LIKE 'SELECT /*+gather_plan_statistics*/%'; SQL_ID CHILD_NUMBER SQL_TEXT I ------------- ------------ ----------- - b74nw722wjvy3 0 select /*+g Y ather_plan_ statistics* / * from cu stomers whe re CUST_STA TE_PROVINCE ='CA' and c ountry_id=' US' EXEC DBMS_SPD.FLUSH_SQL_PLAN_DIRECTIVE; SELECT TO_CHAR(d.DIRECTIVE_ID) dir_id, o.OWNER, o.OBJECT_NAME, o.SUBOBJECT_NAME col_name, o.OBJECT_TYPE, d.TYPE, d.STATE, d.REASON FROM DBA_SQL_PLAN_DIRECTIVES d, DBA_SQL_PLAN_DIR_OBJECTS o WHERE d.DIRECTIVE_ID=o.DIRECTIVE_ID AND o.OWNER IN ('SH') ORDER BY 1,2,3,4,5; DIR_ID OWNER OBJECT_NAME COL_NAME OBJECT TYPE STATE REASON ----------------------- ----- ------------- ----------- ------ ---------------- ----- ------------------------ 1484026771529551585 SH CUSTOMERS COUNTRY_ID COLUMN DYNAMIC_SAMPLING NEW SINGLE TABLE CARDINALITY MISESTIMATE 1484026771529551585 SH CUSTOMERS CUST_STATE_ COLUMN DYNAMIC_SAMPLING NEW SINGLE TABLE CARDINALITY PROVINCE MISESTIMATE 1484026771529551585 SH CUSTOMERS TABLE DYNAMIC_SAMPLING NEW SINGLE TABLE CARDINALITY MISESTIMATE SELECT /*+gather_plan_statistics*/ * FROM customers WHERE cust_state_province='CA' AND country_id='US'; ELECT * FROM TABLE(DBMS_XPLAN.DISPLAY_CURSOR(FORMAT=>'ALLSTATS LAST')); PLAN_TABLE_OUTPUT ------------------------------------- SQL_ID b74nw722wjvy3, child number 1 ------------------------------------- select /*+gather_plan_statistics*/ * from customers where CUST_STATE_PROVINCE='CA' and country_id='US' Plan hash value: 1683234692 ----------------------------------------------------------------------------------------- | Id | Operation | Name | Starts | E-Rows | A-Rows | A-Time | Buffers | ----------------------------------------------------------------------------------------- | 0 | SELECT STATEMENT | | 1 | | 29 |00:00:00.01 | 17 | |* 1 | TABLE ACCESS FULL| CUSTOMERS | 1 | 29 | 29 |00:00:00.01 | 17 | ----------------------------------------------------------------------------------------- Predicate Information (identified by operation id): --------------------------------------------------- 1 - filter(("CUST_STATE_PROVINCE"='CA' AND "COUNTRY_ID"='US')) Note ----- - cardinality feedback used for this statement SELECT SQL_ID, CHILD_NUMBER, SQL_TEXT, IS_REOPTIMIZABLE FROM V$SQL WHERE SQL_TEXT LIKE 'SELECT /*+gather_plan_statistics*/%'; SQL_ID CHILD_NUMBER SQL_TEXT I ------------- ------------ ----------- - b74nw722wjvy3 0 select /*+g Y ather_plan_ statistics* / * from cu stomers whe re CUST_STA TE_PROVINCE ='CA' and c ountry_id=' US' b74nw722wjvy3 1 select /*+g N ather_plan_ statistics* / * from cu stomers whe re CUST_STA TE_PROVINCE ='CA' and c ountry_id=' US' SELECT /*+gather_plan_statistics*/ CUST_EMAIL FROM CUSTOMERS WHERE CUST_STATE_PROVINCE='MA' AND COUNTRY_ID='US'; SELECT * FROM TABLE(DBMS_XPLAN.DISPLAY_CURSOR(FORMAT=>'ALLSTATS LAST')); PLAN_TABLE_OUTPUT ------------------------------------- SQL_ID 3tk6hj3nkcs2u, child number 0 ------------------------------------- Select /*+gather_plan_statistics*/ cust_email From customers Where cust_state_province='MA' And country_id='US' Plan hash value: 1683234692 ------------------------------------------------------------------------------- |Id | Operation | Name | Starts|E-Rows|A-Rows| A-Time |Buffers| ------------------------------------------------------------------------------- | 0 | SELECT STATEMENT | | 1 | | 2 |00:00:00.01| 16 | |*1 | TABLE ACCESS FULL| CUSTOMERS | 1 | 2| 2 |00:00:00.01| 16 | ----------------------------------------------------------------------------- Predicate Information (identified by operation id): --------------------------------------------------- 1 - filter(("CUST_STATE_PROVINCE"='MA' AND "COUNTRY_ID"='US')) Note ----- - dynamic sampling used for this statement (level=2) - 1 Sql Plan Directive used for this statement EXEC DBMS_SPD.FLUSH_SQL_PLAN_DIRECTIVE; SELECT TO_CHAR(d.DIRECTIVE_ID) dir_id, o.OWNER, o.OBJECT_NAME, o.SUBOBJECT_NAME col_name, o.OBJECT_TYPE, d.TYPE, d.STATE, d.REASON FROM DBA_SQL_PLAN_DIRECTIVES d, DBA_SQL_PLAN_DIR_OBJECTS o WHERE d.DIRECTIVE_ID=o.DIRECTIVE_ID AND o.OWNER IN ('SH') ORDER BY 1,2,3,4,5; DIR_ID OW OBJECT_NA COL_NAME OBJECT TYPE STATE REASON ------------------- -- --------- ---------- ------- --------------- ------------- ------------------------ 1484026771529551585 SH CUSTOMERS COUNTRY_ID COLUMN DYNAMIC_SAMPLING MISSING_STATS SINGLE TABLE CARDINALITY MISESTIMATE 1484026771529551585 SH CUSTOMERS CUST_STATE_ COLUMN DYNAMIC_SAMPLING MISSING_STATS SINGLE TABLE CARDINALITY PROVINCE MISESTIMATE 1484026771529551585 SH CUSTOMERS TABLE DYNAMIC_SAMPLING MISSING_STATS SINGLE TABLE CARDINALITY MISESTIMATE

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  • Is there a Telecommunications Reference Architecture?

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Abstract   Reference architecture provides needed architectural information that can be provided in advance to an enterprise to enable consistent architectural best practices. Enterprise Reference Architecture helps business owners to actualize their strategies, vision, objectives, and principles. It evaluates the IT systems, based on Reference Architecture goals, principles, and standards. It helps to reduce IT costs by increasing functionality, availability, scalability, etc. Telecom Reference Architecture provides customers with the flexibility to view bundled service bills online with the provision of multiple services. It provides real-time, flexible billing and charging systems, to handle complex promotions, discounts, and settlements with multiple parties. This paper attempts to describe the Reference Architecture for the Telecom Enterprises. It lays the foundation for a Telecom Reference Architecture by articulating the requirements, drivers, and pitfalls for telecom service providers. It describes generic reference architecture for telecom enterprises and moves on to explain how to achieve Enterprise Reference Architecture by using SOA.   Introduction   A Reference Architecture provides a methodology, set of practices, template, and standards based on a set of successful solutions implemented earlier. These solutions have been generalized and structured for the depiction of both a logical and a physical architecture, based on the harvesting of a set of patterns that describe observations in a number of successful implementations. It helps as a reference for the various architectures that an enterprise can implement to solve various problems. It can be used as the starting point or the point of comparisons for various departments/business entities of a company, or for the various companies for an enterprise. It provides multiple views for multiple stakeholders.   Major artifacts of the Enterprise Reference Architecture are methodologies, standards, metadata, documents, design patterns, etc.   Purpose of Reference Architecture   In most cases, architects spend a lot of time researching, investigating, defining, and re-arguing architectural decisions. It is like reinventing the wheel as their peers in other organizations or even the same organization have already spent a lot of time and effort defining their own architectural practices. This prevents an organization from learning from its own experiences and applying that knowledge for increased effectiveness.   Reference architecture provides missing architectural information that can be provided in advance to project team members to enable consistent architectural best practices.   Enterprise Reference Architecture helps an enterprise to achieve the following at the abstract level:   ·       Reference architecture is more of a communication channel to an enterprise ·       Helps the business owners to accommodate to their strategies, vision, objectives, and principles. ·       Evaluates the IT systems based on Reference Architecture Principles ·       Reduces IT spending through increasing functionality, availability, scalability, etc ·       A Real-time Integration Model helps to reduce the latency of the data updates Is used to define a single source of Information ·       Provides a clear view on how to manage information and security ·       Defines the policy around the data ownership, product boundaries, etc. ·       Helps with cost optimization across project and solution portfolios by eliminating unused or duplicate investments and assets ·       Has a shorter implementation time and cost   Once the reference architecture is in place, the set of architectural principles, standards, reference models, and best practices ensure that the aligned investments have the greatest possible likelihood of success in both the near term and the long term (TCO).     Common pitfalls for Telecom Service Providers   Telecom Reference Architecture serves as the first step towards maturity for a telecom service provider. During the course of our assignments/experiences with telecom players, we have come across the following observations – Some of these indicate a lack of maturity of the telecom service provider:   ·       In markets that are growing and not so mature, it has been observed that telcos have a significant amount of in-house or home-grown applications. In some of these markets, the growth has been so rapid that IT has been unable to cope with business demands. Telcos have shown a tendency to come up with workarounds in their IT applications so as to meet business needs. ·       Even for core functions like provisioning or mediation, some telcos have tried to manage with home-grown applications. ·       Most of the applications do not have the required scalability or maintainability to sustain growth in volumes or functionality. ·       Applications face interoperability issues with other applications in the operator's landscape. Integrating a new application or network element requires considerable effort on the part of the other applications. ·       Application boundaries are not clear, and functionality that is not in the initial scope of that application gets pushed onto it. This results in the development of the multiple, small applications without proper boundaries. ·       Usage of Legacy OSS/BSS systems, poor Integration across Multiple COTS Products and Internal Systems. Most of the Integrations are developed on ad-hoc basis and Point-to-Point Integration. ·       Redundancy of the business functions in different applications • Fragmented data across the different applications and no integrated view of the strategic data • Lot of performance Issues due to the usage of the complex integration across OSS and BSS systems   However, this is where the maturity of the telecom industry as a whole can be of help. The collaborative efforts of telcos to overcome some of these problems have resulted in bodies like the TM Forum. They have come up with frameworks for business processes, data, applications, and technology for telecom service providers. These could be a good starting point for telcos to clean up their enterprise landscape.   Industry Trends in Telecom Reference Architecture   Telecom reference architectures are evolving rapidly because telcos are facing business and IT challenges.   “The reality is that there probably is no killer application, no silver bullet that the telcos can latch onto to carry them into a 21st Century.... Instead, there are probably hundreds – perhaps thousands – of niche applications.... And the only way to find which of these works for you is to try out lots of them, ramp up the ones that work, and discontinue the ones that fail.” – Martin Creaner President & CTO TM Forum.   The following trends have been observed in telecom reference architecture:   ·       Transformation of business structures to align with customer requirements ·       Adoption of more Internet-like technical architectures. The Web 2.0 concept is increasingly being used. ·       Virtualization of the traditional operations support system (OSS) ·       Adoption of SOA to support development of IP-based services ·       Adoption of frameworks like Service Delivery Platforms (SDPs) and IP Multimedia Subsystem ·       (IMS) to enable seamless deployment of various services over fixed and mobile networks ·       Replacement of in-house, customized, and stove-piped OSS/BSS with standards-based COTS products ·       Compliance with industry standards and frameworks like eTOM, SID, and TAM to enable seamless integration with other standards-based products   Drivers of Reference Architecture   The drivers of the Reference Architecture are Reference Architecture Goals, Principles, and Enterprise Vision and Telecom Transformation. The details are depicted below diagram. @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }div.Section1 { page: Section1; } Figure 1. Drivers for Reference Architecture @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Today’s telecom reference architectures should seamlessly integrate traditional legacy-based applications and transition to next-generation network technologies (e.g., IP multimedia subsystems). This has resulted in new requirements for flexible, real-time billing and OSS/BSS systems and implications on the service provider’s organizational requirements and structure.   Telecom reference architectures are today expected to:   ·       Integrate voice, messaging, email and other VAS over fixed and mobile networks, back end systems ·       Be able to provision multiple services and service bundles • Deliver converged voice, video and data services ·       Leverage the existing Network Infrastructure ·       Provide real-time, flexible billing and charging systems to handle complex promotions, discounts, and settlements with multiple parties. ·       Support charging of advanced data services such as VoIP, On-Demand, Services (e.g.  Video), IMS/SIP Services, Mobile Money, Content Services and IPTV. ·       Help in faster deployment of new services • Serve as an effective platform for collaboration between network IT and business organizations ·       Harness the potential of converging technology, networks, devices and content to develop multimedia services and solutions of ever-increasing sophistication on a single Internet Protocol (IP) ·       Ensure better service delivery and zero revenue leakage through real-time balance and credit management ·       Lower operating costs to drive profitability   Enterprise Reference Architecture   The Enterprise Reference Architecture (RA) fills the gap between the concepts and vocabulary defined by the reference model and the implementation. Reference architecture provides detailed architectural information in a common format such that solutions can be repeatedly designed and deployed in a consistent, high-quality, supportable fashion. This paper attempts to describe the Reference Architecture for the Telecom Application Usage and how to achieve the Enterprise Level Reference Architecture using SOA.   • Telecom Reference Architecture • Enterprise SOA based Reference Architecture   Telecom Reference Architecture   Tele Management Forum’s New Generation Operations Systems and Software (NGOSS) is an architectural framework for organizing, integrating, and implementing telecom systems. NGOSS is a component-based framework consisting of the following elements:   ·       The enhanced Telecom Operations Map (eTOM) is a business process framework. ·       The Shared Information Data (SID) model provides a comprehensive information framework that may be specialized for the needs of a particular organization. ·       The Telecom Application Map (TAM) is an application framework to depict the functional footprint of applications, relative to the horizontal processes within eTOM. ·       The Technology Neutral Architecture (TNA) is an integrated framework. TNA is an architecture that is sustainable through technology changes.   NGOSS Architecture Standards are:   ·       Centralized data ·       Loosely coupled distributed systems ·       Application components/re-use  ·       A technology-neutral system framework with technology specific implementations ·       Interoperability to service provider data/processes ·       Allows more re-use of business components across multiple business scenarios ·       Workflow automation   The traditional operator systems architecture consists of four layers,   ·       Business Support System (BSS) layer, with focus toward customers and business partners. Manages order, subscriber, pricing, rating, and billing information. ·       Operations Support System (OSS) layer, built around product, service, and resource inventories. ·       Networks layer – consists of Network elements and 3rd Party Systems. ·       Integration Layer – to maximize application communication and overall solution flexibility.   Reference architecture for telecom enterprises is depicted below. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 2. Telecom Reference Architecture   The major building blocks of any Telecom Service Provider architecture are as follows:   1. Customer Relationship Management   CRM encompasses the end-to-end lifecycle of the customer: customer initiation/acquisition, sales, ordering, and service activation, customer care and support, proactive campaigns, cross sell/up sell, and retention/loyalty.   CRM also includes the collection of customer information and its application to personalize, customize, and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise.   The key functionalities related to Customer Relationship Management are   ·       Manage the end-to-end lifecycle of a customer request for products. ·       Create and manage customer profiles. ·       Manage all interactions with customers – inquiries, requests, and responses. ·       Provide updates to Billing and other south bound systems on customer/account related updates such as customer/ account creation, deletion, modification, request bills, final bill, duplicate bills, credit limits through Middleware. ·       Work with Order Management System, Product, and Service Management components within CRM. ·       Manage customer preferences – Involve all the touch points and channels to the customer, including contact center, retail stores, dealers, self service, and field service, as well as via any media (phone, face to face, web, mobile device, chat, email, SMS, mail, the customer's bill, etc.). ·       Support single interface for customer contact details, preferences, account details, offers, customer premise equipment, bill details, bill cycle details, and customer interactions.   CRM applications interact with customers through customer touch points like portals, point-of-sale terminals, interactive voice response systems, etc. The requests by customers are sent via fulfillment/provisioning to billing system for ordering processing.   2. Billing and Revenue Management   Billing and Revenue Management handles the collection of appropriate usage records and production of timely and accurate bills – for providing pre-bill usage information and billing to customers; for processing their payments; and for performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status, and is responsible for resolving billing problems to the customer's satisfaction in a timely manner. This process grouping also supports prepayment for services.   The key functionalities provided by these applications are   ·       To ensure that enterprise revenue is billed and invoices delivered appropriately to customers. ·       To manage customers’ billing accounts, process their payments, perform payment collections, and monitor the status of the account balance. ·       To ensure the timely and effective fulfillment of all customer bill inquiries and complaints. ·       Collect the usage records from mediation and ensure appropriate rating and discounting of all usage and pricing. ·       Support revenue sharing; split charging where usage is guided to an account different from the service consumer. ·       Support prepaid and post-paid rating. ·       Send notification on approach / exceeding the usage thresholds as enforced by the subscribed offer, and / or as setup by the customer. ·       Support prepaid, post paid, and hybrid (where some services are prepaid and the rest of the services post paid) customers and conversion from post paid to prepaid, and vice versa. ·       Support different billing function requirements like charge prorating, promotion, discount, adjustment, waiver, write-off, account receivable, GL Interface, late payment fee, credit control, dunning, account or service suspension, re-activation, expiry, termination, contract violation penalty, etc. ·       Initiate direct debit to collect payment against an invoice outstanding. ·       Send notification to Middleware on different events; for example, payment receipt, pre-suspension, threshold exceed, etc.   Billing systems typically get usage data from mediation systems for rating and billing. They get provisioning requests from order management systems and inquiries from CRM systems. Convergent and real-time billing systems can directly get usage details from network elements.   3. Mediation   Mediation systems transform/translate the Raw or Native Usage Data Records into a general format that is acceptable to billing for their rating purposes.   The following lists the high-level roles and responsibilities executed by the Mediation system in the end-to-end solution.   ·       Collect Usage Data Records from different data sources – like network elements, routers, servers – via different protocol and interfaces. ·       Process Usage Data Records – Mediation will process Usage Data Records as per the source format. ·       Validate Usage Data Records from each source. ·       Segregates Usage Data Records coming from each source to multiple, based on the segregation requirement of end Application. ·       Aggregates Usage Data Records based on the aggregation rule if any from different sources. ·       Consolidates multiple Usage Data Records from each source. ·       Delivers formatted Usage Data Records to different end application like Billing, Interconnect, Fraud Management, etc. ·       Generates audit trail for incoming Usage Data Records and keeps track of all the Usage Data Records at various stages of mediation process. ·       Checks duplicate Usage Data Records across files for a given time window.   4. Fulfillment   This area is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer's business or personal need into a solution that can be delivered using the specific products in the enterprise's portfolio. This process informs the customers of the status of their purchase order, and ensures completion on time, as well as ensuring a delighted customer. These processes are responsible for accepting and issuing orders. They deal with pre-order feasibility determination, credit authorization, order issuance, order status and tracking, customer update on customer order activities, and customer notification on order completion. Order management and provisioning applications fall into this category.   The key functionalities provided by these applications are   ·       Issuing new customer orders, modifying open customer orders, or canceling open customer orders; ·       Verifying whether specific non-standard offerings sought by customers are feasible and supportable; ·       Checking the credit worthiness of customers as part of the customer order process; ·       Testing the completed offering to ensure it is working correctly; ·       Updating of the Customer Inventory Database to reflect that the specific product offering has been allocated, modified, or cancelled; ·       Assigning and tracking customer provisioning activities; ·       Managing customer provisioning jeopardy conditions; and ·       Reporting progress on customer orders and other processes to customer.   These applications typically get orders from CRM systems. They interact with network elements and billing systems for fulfillment of orders.   5. Enterprise Management   This process area includes those processes that manage enterprise-wide activities and needs, or have application within the enterprise as a whole. They encompass all business management processes that   ·       Are necessary to support the whole of the enterprise, including processes for financial management, legal management, regulatory management, process, cost, and quality management, etc.;   ·       Are responsible for setting corporate policies, strategies, and directions, and for providing guidelines and targets for the whole of the business, including strategy development and planning for areas, such as Enterprise Architecture, that are integral to the direction and development of the business;   ·       Occur throughout the enterprise, including processes for project management, performance assessments, cost assessments, etc.     (i) Enterprise Risk Management:   Enterprise Risk Management focuses on assuring that risks and threats to the enterprise value and/or reputation are identified, and appropriate controls are in place to minimize or eliminate the identified risks. The identified risks may be physical or logical/virtual. Successful risk management ensures that the enterprise can support its mission critical operations, processes, applications, and communications in the face of serious incidents such as security threats/violations and fraud attempts. Two key areas covered in Risk Management by telecom operators are:   ·       Revenue Assurance: Revenue assurance system will be responsible for identifying revenue loss scenarios across components/systems, and will help in rectifying the problems. The following lists the high-level roles and responsibilities executed by the Revenue Assurance system in the end-to-end solution. o   Identify all usage information dropped when networks are being upgraded. o   Interconnect bill verification. o   Identify where services are routinely provisioned but never billed. o   Identify poor sales policies that are intensifying collections problems. o   Find leakage where usage is sent to error bucket and never billed for. o   Find leakage where field service, CRM, and network build-out are not optimized.   ·       Fraud Management: Involves collecting data from different systems to identify abnormalities in traffic patterns, usage patterns, and subscription patterns to report suspicious activity that might suggest fraudulent usage of resources, resulting in revenue losses to the operator.   The key roles and responsibilities of the system component are as follows:   o   Fraud management system will capture and monitor high usage (over a certain threshold) in terms of duration, value, and number of calls for each subscriber. The threshold for each subscriber is decided by the system and fixed automatically. o   Fraud management will be able to detect the unauthorized access to services for certain subscribers. These subscribers may have been provided unauthorized services by employees. The component will raise the alert to the operator the very first time of such illegal calls or calls which are not billed. o   The solution will be to have an alarm management system that will deliver alarms to the operator/provider whenever it detects a fraud, thus minimizing fraud by catching it the first time it occurs. o   The Fraud Management system will be capable of interfacing with switches, mediation systems, and billing systems   (ii) Knowledge Management   This process focuses on knowledge management, technology research within the enterprise, and the evaluation of potential technology acquisitions.   Key responsibilities of knowledge base management are to   ·       Maintain knowledge base – Creation and updating of knowledge base on ongoing basis. ·       Search knowledge base – Search of knowledge base on keywords or category browse ·       Maintain metadata – Management of metadata on knowledge base to ensure effective management and search. ·       Run report generator. ·       Provide content – Add content to the knowledge base, e.g., user guides, operational manual, etc.   (iii) Document Management   It focuses on maintaining a repository of all electronic documents or images of paper documents relevant to the enterprise using a system.   (iv) Data Management   It manages data as a valuable resource for any enterprise. For telecom enterprises, the typical areas covered are Master Data Management, Data Warehousing, and Business Intelligence. It is also responsible for data governance, security, quality, and database management.   Key responsibilities of Data Management are   ·       Using ETL, extract the data from CRM, Billing, web content, ERP, campaign management, financial, network operations, asset management info, customer contact data, customer measures, benchmarks, process data, e.g., process inputs, outputs, and measures, into Enterprise Data Warehouse. ·       Management of data traceability with source, data related business rules/decisions, data quality, data cleansing data reconciliation, competitors data – storage for all the enterprise data (customer profiles, products, offers, revenues, etc.) ·       Get online update through night time replication or physical backup process at regular frequency. ·       Provide the data access to business intelligence and other systems for their analysis, report generation, and use.   (v) Business Intelligence   It uses the Enterprise Data to provide the various analysis and reports that contain prospects and analytics for customer retention, acquisition of new customers due to the offers, and SLAs. It will generate right and optimized plans – bolt-ons for the customers.   The following lists the high-level roles and responsibilities executed by the Business Intelligence system at the Enterprise Level:   ·       It will do Pattern analysis and reports problem. ·       It will do Data Analysis – Statistical analysis, data profiling, affinity analysis of data, customer segment wise usage patterns on offers, products, service and revenue generation against services and customer segments. ·       It will do Performance (business, system, and forecast) analysis, churn propensity, response time, and SLAs analysis. ·       It will support for online and offline analysis, and report drill down capability. ·       It will collect, store, and report various SLA data. ·       It will provide the necessary intelligence for marketing and working on campaigns, etc., with cost benefit analysis and predictions.   It will advise on customer promotions with additional services based on loyalty and credit history of customer   ·       It will Interface with Enterprise Data Management system for data to run reports and analysis tasks. It will interface with the campaign schedules, based on historical success evidence.   (vi) Stakeholder and External Relations Management   It manages the enterprise's relationship with stakeholders and outside entities. Stakeholders include shareholders, employee organizations, etc. Outside entities include regulators, local community, and unions. Some of the processes within this grouping are Shareholder Relations, External Affairs, Labor Relations, and Public Relations.   (vii) Enterprise Resource Planning   It is used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the enterprise and manage the connections to outside stakeholders. ERP systems consolidate all business operations into a uniform and enterprise wide system environment.   The key roles and responsibilities for Enterprise System are given below:   ·        It will handle responsibilities such as core accounting, financial, and management reporting. ·       It will interface with CRM for capturing customer account and details. ·       It will interface with billing to capture the billing revenue and other financial data. ·       It will be responsible for executing the dunning process. Billing will send the required feed to ERP for execution of dunning. ·       It will interface with the CRM and Billing through batch interfaces. Enterprise management systems are like horizontals in the enterprise and typically interact with all major telecom systems. E.g., an ERP system interacts with CRM, Fulfillment, and Billing systems for different kinds of data exchanges.   6. External Interfaces/Touch Points   The typical external parties are customers, suppliers/partners, employees, shareholders, and other stakeholders. External interactions from/to a Service Provider to other parties can be achieved by a variety of mechanisms, including:   ·       Exchange of emails or faxes ·       Call Centers ·       Web Portals ·       Business-to-Business (B2B) automated transactions   These applications provide an Internet technology driven interface to external parties to undertake a variety of business functions directly for themselves. These can provide fully or partially automated service to external parties through various touch points.   Typical characteristics of these touch points are   ·       Pre-integrated self-service system, including stand-alone web framework or integration front end with a portal engine ·       Self services layer exposing atomic web services/APIs for reuse by multiple systems across the architectural environment ·       Portlets driven connectivity exposing data and services interoperability through a portal engine or web application   These touch points mostly interact with the CRM systems for requests, inquiries, and responses.   7. Middleware   The component will be primarily responsible for integrating the different systems components under a common platform. It should provide a Standards-Based Platform for building Service Oriented Architecture and Composite Applications. The following lists the high-level roles and responsibilities executed by the Middleware component in the end-to-end solution.   ·       As an integration framework, covering to and fro interfaces ·       Provide a web service framework with service registry. ·       Support SOA framework with SOA service registry. ·       Each of the interfaces from / to Middleware to other components would handle data transformation, translation, and mapping of data points. ·       Receive data from the caller / activate and/or forward the data to the recipient system in XML format. ·       Use standard XML for data exchange. ·       Provide the response back to the service/call initiator. ·       Provide a tracking until the response completion. ·       Keep a store transitional data against each call/transaction. ·       Interface through Middleware to get any information that is possible and allowed from the existing systems to enterprise systems; e.g., customer profile and customer history, etc. ·       Provide the data in a common unified format to the SOA calls across systems, and follow the Enterprise Architecture directive. ·       Provide an audit trail for all transactions being handled by the component.   8. Network Elements   The term Network Element means a facility or equipment used in the provision of a telecommunications service. Such terms also includes features, functions, and capabilities that are provided by means of such facility or equipment, including subscriber numbers, databases, signaling systems, and information sufficient for billing and collection or used in the transmission, routing, or other provision of a telecommunications service.   Typical network elements in a GSM network are Home Location Register (HLR), Intelligent Network (IN), Mobile Switching Center (MSC), SMS Center (SMSC), and network elements for other value added services like Push-to-talk (PTT), Ring Back Tone (RBT), etc.   Network elements are invoked when subscribers use their telecom devices for any kind of usage. These elements generate usage data and pass it on to downstream systems like mediation and billing system for rating and billing. They also integrate with provisioning systems for order/service fulfillment.   9. 3rd Party Applications   3rd Party systems are applications like content providers, payment gateways, point of sale terminals, and databases/applications maintained by the Government.   Depending on applicability and the type of functionality provided by 3rd party applications, the integration with different telecom systems like CRM, provisioning, and billing will be done.   10. Service Delivery Platform   A service delivery platform (SDP) provides the architecture for the rapid deployment, provisioning, execution, management, and billing of value added telecom services. SDPs are based on the concept of SOA and layered architecture. They support the delivery of voice, data services, and content in network and device-independent fashion. They allow application developers to aggregate network capabilities, services, and sources of content. SDPs typically contain layers for web services exposure, service application development, and network abstraction.   SOA Reference Architecture   SOA concept is based on the principle of developing reusable business service and building applications by composing those services, instead of building monolithic applications in silos. It’s about bridging the gap between business and IT through a set of business-aligned IT services, using a set of design principles, patterns, and techniques.   In an SOA, resources are made available to participants in a value net, enterprise, line of business (typically spanning multiple applications within an enterprise or across multiple enterprises). It consists of a set of business-aligned IT services that collectively fulfill an organization’s business processes and goals. We can choreograph these services into composite applications and invoke them through standard protocols. SOA, apart from agility and reusability, enables:   ·       The business to specify processes as orchestrations of reusable services ·       Technology agnostic business design, with technology hidden behind service interface ·       A contractual-like interaction between business and IT, based on service SLAs ·       Accountability and governance, better aligned to business services ·       Applications interconnections untangling by allowing access only through service interfaces, reducing the daunting side effects of change ·       Reduced pressure to replace legacy and extended lifetime for legacy applications, through encapsulation in services   ·       A Cloud Computing paradigm, using web services technologies, that makes possible service outsourcing on an on-demand, utility-like, pay-per-usage basis   The following section represents the Reference Architecture of logical view for the Telecom Solution. The new custom built application needs to align with this logical architecture in the long run to achieve EA benefits.   Packaged implementation applications, such as ERP billing applications, need to expose their functions as service providers (as other applications consume) and interact with other applications as service consumers.   COT applications need to expose services through wrappers such as adapters to utilize existing resources and at the same time achieve Enterprise Architecture goal and objectives.   The following are the various layers for Enterprise level deployment of SOA. This diagram captures the abstract view of Enterprise SOA layers and important components of each layer. Layered architecture means decomposition of services such that most interactions occur between adjacent layers. However, there is no strict rule that top layers should not directly communicate with bottom layers.   The diagram below represents the important logical pieces that would result from overall SOA transformation. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 3. Enterprise SOA Reference Architecture 1.          Operational System Layer: This layer consists of all packaged applications like CRM, ERP, custom built applications, COTS based applications like Billing, Revenue Management, Fulfilment, and the Enterprise databases that are essential and contribute directly or indirectly to the Enterprise OSS/BSS Transformation.   ERP holds the data of Asset Lifecycle Management, Supply Chain, and Advanced Procurement and Human Capital Management, etc.   CRM holds the data related to Order, Sales, and Marketing, Customer Care, Partner Relationship Management, Loyalty, etc.   Content Management handles Enterprise Search and Query. Billing application consists of the following components:   ·       Collections Management, Customer Billing Management, Invoices, Real-Time Rating, Discounting, and Applying of Charges ·       Enterprise databases will hold both the application and service data, whether structured or unstructured.   MDM - Master data majorly consists of Customer, Order, Product, and Service Data.     2.          Enterprise Component Layer:   This layer consists of the Application Services and Common Services that are responsible for realizing the functionality and maintaining the QoS of the exposed services. This layer uses container-based technologies such as application servers to implement the components, workload management, high availability, and load balancing.   Application Services: This Service Layer enables application, technology, and database abstraction so that the complex accessing logic is hidden from the other service layers. This is a basic service layer, which exposes application functionalities and data as reusable services. The three types of the Application access services are:   ·       Application Access Service: This Service Layer exposes application level functionalities as a reusable service between BSS to BSS and BSS to OSS integration. This layer is enabled using disparate technology such as Web Service, Integration Servers, and Adaptors, etc.   ·       Data Access Service: This Service Layer exposes application data services as a reusable reference data service. This is done via direct interaction with application data. and provides the federated query.   ·       Network Access Service: This Service Layer exposes provisioning layer as a reusable service from OSS to OSS integration. This integration service emphasizes the need for high performance, stateless process flows, and distributed design.   Common Services encompasses management of structured, semi-structured, and unstructured data such as information services, portal services, interaction services, infrastructure services, and security services, etc.   3.          Integration Layer:   This consists of service infrastructure components like service bus, service gateway for partner integration, service registry, service repository, and BPEL processor. Service bus will carry the service invocation payloads/messages between consumers and providers. The other important functions expected from it are itinerary based routing, distributed caching of routing information, transformations, and all qualities of service for messaging-like reliability, scalability, and availability, etc. Service registry will hold all contracts (wsdl) of services, and it helps developers to locate or discover service during design time or runtime.   • BPEL processor would be useful in orchestrating the services to compose a complex business scenario or process. • Workflow and business rules management are also required to support manual triggering of certain activities within business process. based on the rules setup and also the state machine information. Application, data, and service mediation layer typically forms the overall composite application development framework or SOA Framework.   4.          Business Process Layer: These are typically the intermediate services layer and represent Shared Business Process Services. At Enterprise Level, these services are from Customer Management, Order Management, Billing, Finance, and Asset Management application domains.   5.          Access Layer: This layer consists of portals for Enterprise and provides a single view of Enterprise information management and dashboard services.   6.          Channel Layer: This consists of various devices; applications that form part of extended enterprise; browsers through which users access the applications.   7.          Client Layer: This designates the different types of users accessing the enterprise applications. The type of user typically would be an important factor in determining the level of access to applications.   8.          Vertical pieces like management, monitoring, security, and development cut across all horizontal layers Management and monitoring involves all aspects of SOA-like services, SLAs, and other QoS lifecycle processes for both applications and services surrounding SOA governance.     9.          EA Governance, Reference Architecture, Roadmap, Principles, and Best Practices:   EA Governance is important in terms of providing the overall direction to SOA implementation within the enterprise. This involves board-level involvement, in addition to business and IT executives. At a high level, this involves managing the SOA projects implementation, managing SOA infrastructure, and controlling the entire effort through all fine-tuned IT processes in accordance with COBIT (Control Objectives for Information Technology).   Devising tools and techniques to promote reuse culture, and the SOA way of doing things needs competency centers to be established in addition to training the workforce to take up new roles that are suited to SOA journey.   Conclusions   Reference Architectures can serve as the basis for disparate architecture efforts throughout the organization, even if they use different tools and technologies. Reference architectures provide best practices and approaches in the independent way a vendor deals with technology and standards. Reference Architectures model the abstract architectural elements for an enterprise independent of the technologies, protocols, and products that are used to implement an SOA. Telecom enterprises today are facing significant business and technology challenges due to growing competition, a multitude of services, and convergence. Adopting architectural best practices could go a long way in meeting these challenges. The use of SOA-based architecture for communication to each of the external systems like Billing, CRM, etc., in OSS/BSS system has made the architecture very loosely coupled, with greater flexibility. Any change in the external systems would be absorbed at the Integration Layer without affecting the rest of the ecosystem. The use of a Business Process Management (BPM) tool makes the management and maintenance of the business processes easy, with better performance in terms of lead time, quality, and cost. Since the Architecture is based on standards, it will lower the cost of deploying and managing OSS/BSS applications over their lifecycles.

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