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  • Will we ever lose the human touch?

    - by divya.malik
    I was at a conference two weeks ago, which was targeted to sales and marketing professionals. The discussions around the changing scenario in sales was very interesting. More and more of selling is moving to the internet- sales people are delivering more of their presentations online, or via the phone. Budget constraints and new technologies have dramatically decreased the need for face-to-face interactions. At the same time, customers are also researching for products on their own, taking the advice of peers, making up their mind, and then contacting the vendor. That takes care of more than half of the usual selling process. But humans are social animals, and because of that I believe that despite these changing trends and technologies, the need to maintain the human touch will always be necessary. One of the presenters at the conference shared this video, which stayed in my mind.

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  • Direct Sales Consultant? Why You Need a Website

    Picture this: You meet a prospective customer named Ellen in a line-up at your local supermarket. It turns out that not only is Ellen interested in your product, she likes buying from people she knows. She asks for your card and promises to call you.

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  • Boost Targeted Traffic and Online Sales Leads by Spring Cleaning Your Website

    Spring is here - so this is a great time to do some important housekeeping on your website. This type of house cleaning will help attract more visitors to your online home, which allows you to present your line of products and/or services to an increasingly larger targeted audience. Here are several key areas to focus on in your site cleaning: keyword strategy, web page content, on-page elements (besides copy) and off-page elements. This article shares easy-to-understand tips on exactly what to do - and how it will benefit your site!

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  • BYOD-The Tablet Difference

    - by Samantha.Y. Ma
    By Allison Kutz, Lindsay Richardson, and Jennifer Rossbach, Sales Consultants Normal 0 false false false EN-US ZH-TW X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Less than three years ago, Apple introduced a new concept to the world: The Tablet. It’s hard to believe that in only 32 months, the iPad induced an entire new way to do business. Because of their mobility and ease-of-use, tablets have grown in popularity to keep up with the increasing “on the go” lifestyle, and their popularity isn’t expected to decrease any time soon. In fact, global tablet sales are expected to increase drastically within the next five years, from 56 million tablets to 375 million by 2016. Tablets have been utilized for every function imaginable in today’s world. With over 730,000 active applications available for the iPad, these tablets are educational devices, portable book collections, gateways into social media, entertainment for children when Mom and Dad need a minute on their own, and so much more. It’s no wonder that 74% of those who own a tablet use it daily, 60% use it several times a day, and an average of 13.9 hours per week are spent tapping away. Tablets have become a critical part of a user’s personal life; but why stop there? Businesses today are taking major strides in implementing these devices, with the hopes of benefiting from efficiency and productivity gains. Limo and taxi drivers use tablets as payment devices instead of traditional cash transactions. Retail outlets use tablets to find the exact merchandise customers are looking for. Professors use tablets to teach their classes, and business professionals demonstrate solutions and review reports from tablets. Since an overwhelming majority of tablet users have started to use their personal iPads, PlayBooks, Galaxys, etc. in the workforce, organizations have had to make a change. In many cases, companies are willing to make that change. In fact, 79% of companies are making new investments in mobility this year. Gartner reported that 90% of organizations are expected to support corporate applications on personal devices by 2014. It’s not just companies that are changing. Business professionals have become accustomed to tablets making their personal lives easier, and want that same effect in the workplace. Professionals no longer want to waste time manually entering data in their computer, or worse yet in a notebook, especially when the data has to be later transcribed to an online system. The response: the Bring Your Own Device phenomenon. According to Gartner, BOYD is “an alternative strategy allowing employees, business partners and other users to utilize a personally selected and purchased client device to execute enterprise applications and access data.” Employees whose companies embrace this trend are more efficient because they get to use devices they are already accustomed to. Tablets change the game when it comes to how sales professionals perform their jobs. Sales reps can easily store and access customer information and analytics using tablet applications, such as Oracle Fusion Tap. This method is much more enticing for sales reps than spending time logging interactions on their (what seem to be outdated) computers. Forrester & IDC reported that on average sales reps spend 65% of their time on activities other than selling, so having a tablet application to use on the go is extremely powerful. In February, Information Week released a list of “9 Powerful Business Uses for Tablet Computers,” ranging from “enhancing the customer experience” to “improving data accuracy” to “eco-friendly motivations”. Tablets compliment the lifestyle of professionals who strive to be effective and efficient, both in the office and on the road. Three Things Businesses Need to do to Embrace BYOD Make customer-facing websites tablet-friendly for consistent user experiences Develop tablet applications to continue to enhance the customer experience Embrace and use the technology that comes with tablets Almost 55 million people in the U.S. own tablets because they are convenient, easy, and powerful. These are qualities that companies strive to achieve with any piece of technology. The inherent power of the devices coupled with the growing number of business applications ensures that tablets will transform the way that companies and employees perform.

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  • Avoiding the Black Hole of Leads

    - by Charles Knapp
    Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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  • New Whitepaper: Sales Cloud Business Object Cheatsheet

    - by Richard Bingham
    Ever tried coding groovy in Application Composer and found it hard to remember the API names for the standard objects and their fields? To help we have created this short set of ERD-like diagrams for the most regularly used Business Objects with along with their key attributes. As a handy PDF we hope this quick-reference guide will make this easier and save you some time. Please let us know in the comments below if this is useful or any enhancements you'd like us to add.

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  • Professional Web Development For Better Sales

    Small businesses have to try very hard for establishing themselves among the big giants. The task of making a position for oneself among the established names is tough but it is possible. They can emerge above the rest of their competitors irrespective of their size by creating a little difference.

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  • Does SEO Create More Sales?

    Have you ever wondered why your website does not have a lot of traffic from search engines? If you are a company who is looking to have a substantial online presence to overcome your competition, you should realize that such a presence does not come automatically from just hosting your own websites with content in them.

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  • Developing a Tablet Application for Sales Force

    Mobile access to data is becoming part of our lives. Not only in personal sphere, but especially in variety of industries can be seen a growing demand for mobile data access. People use laptops, smartphones and pocket PCs and the market is opening for tablets more than ever before. Let's find out what developers might use when developing tablet applications.

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