Are backlinks transitive when old URL is forwarded to new URL?
- by JVerstry
Say there are two companies operating in the same industry: www.companya.com and www.companyb.com. Company A has acquired some backlinks over time.
Company B acquires company A and decides to only use its URL. It forwards properly all links from www.companya.com to www.companyb.com.
Will company B benefit from the backlinks of www.companya.com…