SEO Copywriting - What is it?
Search engine optimization copywriting, more commonly called SEO copywriting, is the technique of writing the text of a webpage in a way that is enjoyable and easy to read for the common internet surfer. The term also refers to targeting and using specific search terms with the goal of ranking the targeted terms higher on the list of search engine websites. The point of obtaining a higher search engine ranking is to make your site more accessible to potential clients.