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  • Byte Size Tips: How to Change Your Computer Name on Mac OS X

    - by The Geek
    When you’re sharing stuff back and forth between your computers, the names of those computers actually start to matter — in my case, I upgraded to a new MacBook Air because my old one has a dead screen and is out of warranty, so I made it into a desktop with an external monitor. That’s when I got an error that my two Macs had the same name. Oops! Luckily it’s an extremely easy fix. Just open up System Preferences, go to Sharing, and change the computer name. Done! You can also change it from the Terminal using this command, though obviously it’s much simpler to just change it under Sharing.     

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  • Project Euler 5: (Iron)Python

    - by Ben Griswold
    In my attempt to learn (Iron)Python out in the open, here’s my solution for Project Euler Problem 5.  As always, any feedback is welcome. # Euler 5 # http://projecteuler.net/index.php?section=problems&id=5 # 2520 is the smallest number that can be divided by each # of the numbers from 1 to 10 without any remainder. # What is the smallest positive number that is evenly # divisible by all of the numbers from 1 to 20? import time start = time.time() def gcd(a, b): while b: a, b = b, a % b return a def lcm(a, b): return a * b // gcd(a, b) print reduce(lcm, range(1, 20)) print "Elapsed Time:", (time.time() - start) * 1000, "millisecs" a=raw_input('Press return to continue')

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  • How to stop Thunar being default file browser

    - by Charles Kane
    On a relatively new 11.04 installation Thunar has become the default file browser simply by using it! Whilst I can open Nautilus easily enough, I'd rather it remained as the default, especially when I choose to view files in dual pane. The only action that I can pinpoint that might have given over my files and folders to Thunar is making Nautilus into Nautilus-Elementary (oh and Unity carked it so I reverted rather unwillingly to Classic, glad I did it is so much more stable and this is my production machine and Unity acts as if it is early alpha as far as I can tell!)

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  • Replica Myst Book Actually Plays all the Myst Games

    - by Jason Fitzpatrick
    Runaway 1990s gaming hit Myst features books that had the power to transport you to other worlds. One dedicated fan has gone so far as to make a book that, when opened, transports you to the Myst universe. From hand-crafting the book itself to populating the guts of the book with carefully selected (and frequently modified) parts, Mike Ando left no part of his project uncustomized. The end result is a stunning mod and tribute to the Myst franchise–a beautiful book you can open and play through all the games in the series. Check out the video above to see it in action then hit up the link below to check out Mike’s build album. Myst Book [via Hack A Day] What Is the Purpose of the “Do Not Cover This Hole” Hole on Hard Drives? How To Log Into The Desktop, Add a Start Menu, and Disable Hot Corners in Windows 8 HTG Explains: Why You Shouldn’t Use a Task Killer On Android

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  • Oracle UPK and IBM Rational Quality Manager

    - by marc.santosusso
    Did you know that you can import UPK topics into IBM Rational Quality Manager (RQM) as Test Scripts? Attached below is a ZIP of files which contains a customized style (for all supported languages) for creating spreadsheets that are compatible with IBM Rational Quality Manager, a sample IBM Rational Quality Manager mapping file, and a best practice document. UPK_Best_Practices_-_IBM_Rational_Quality_Manager_Integration.zip Extract the files and open the best practice document (PDF file) file to get started. Please note that the IBM Rational Quality Manager publishing style (the ODARC file) include with the above download was created using the customization instructions found within the UPK documentation. That said, it is not currently an "official" feature of the product, but rather an example of what can be created through style customization. Stay tuned for more details. We hope that you find this to be useful and welcome your feedback!

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  • Tester that doesn't test

    - by George
    What should I do about a tester that does not test? We have a complicated dry run scenario, that takes a lot of time to execute. Mostly this tester will execute it's tests in very slow way...checking emails, internet, etc. He reports just a few bugs, but! Whenever the official dry-run begins (these are logged with testlink) the tester starts to open new bugs that where not discovered before. Is he not doing his job correctly? Or am I just overlooking how tests work? I'm not his supervisor, but he is testing code that I wrote.

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  • Infinite detail inside Perlin noise procedural mapping

    - by Dave Jellison
    I am very new to game development but I was able to scour the internet to figure out Perlin noise enough to implement a very simple 2D tile infinite procedural world. Here's the question and it's more conceptual than code-based in answer, I think. I understand the concept of "I plug in (x, y) and get back from Perlin noise p" (I'll call it p). P will always be the same value for the same (x, y) (as long as the Perlin algorithm parameters haven't changed, like altering number of octaves, et cetera). What I want to do is be able to zoom into a square and be able to generate smaller squares inside of the already generated overhead tile of terrain. Let's say I have a jungle tile for overhead terrain but I want to zoom in and maybe see a small river tile that would only be a creek and not large enough to be a full "big tile" of water in the overhead. Of course, I want the same net effect as a Perlin equation inside a Perlin equation if that makes sense? (aka. I want two people playing the game with the same settings to get the same terrain and details every time). I can conceptually wrap my head around the large tile being based on an "zoomed out" coordinate leaving enough room to drill into but this approach doesn't make sense in my head (maybe I'm wrong). I'm guessing with this approach my overhead terrain would lose all of the cohesiveness delivered by the Perlin. Imagine I calculate (0, 0) as overhead tile 1 and then to the east of that I plug in (50, 0). OK, great, I now have 49 pixels of detail I could then "drill down" into. The issue I have in my head with this approach (without attempting it) is that there's no guarantee from my Perlin noise that (0,0) would be a good neighbor to (50,0) as they could have wildly different "elevations" or p/resultant values returning from the Perlin equation when I generate the overhead map. I think I can conceive of using the Perlin noise for the overhead tile to then reuse the p value as a seed for the "detail" level of noise once I zoom in. That would ensure my detail Perlin is always the same configuration for (0,0), (1,0), etc. ad nauseam but I'm not sure if there are better approaches out there or if this is a sound approach at all.

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  • ifconfig : Command 'ifconfig' is available in '/sbin/ifconfig'

    - by Sahil Grover
    My question is related to another open question. My echo $PATH gives me an output which is like /home/sahil/.rvm/gems/ruby-1.9.3-p125/bin:/home/sahil/.rvm/gems/ruby-1.9.3-p125@global/bin:/home/sahil/.rvm/rubies/ruby-1.9.3-p125/bin:/home/sahil/.rvm/bin:/usr/local/bin:/usr/bin:/bin:/usr/games:/home/sahil/.rvm/bin{}:/home/android-sdks/{}:/home/android-sdks/platform-tools/{}:/home/android-sdks/tools/{}:/home/sahil/android-sdks/tools{}:/home/sahil/android-sdks/tools:/home/sahil/android-sdks/platform-tools/ But running ifconfig gives me an output like Command 'ifconfig' is available in '/sbin/ifconfig' The command could not be located because '/sbin' is not included in the PATH environment variable. This is most likely caused by the lack of administrative privileges associated with your user account. ifconfig: command not found after running command like given in other question export PATH="/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/usr/games" it runs ifconfig but blocks other commands of ruby rails or rvm. Seeking help how to resolve this. Also why this happens?

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  • How to make a python script run in Anacron

    - by Jeremy
    I have a python script that I would like to run daily using anacron, but I haven't been able to get it to work. The script is in my home directory, and I have put a symlink to it in /etc/cron.daily/. I saw somewhere that things here can't have dots in the filename, so the symlink has the .py extension removed (the original file still has it). The python file does have #!/usr/bin/python on the first line. This is my first experience with cron / anacron, and so I'm sure I'm making a dumb mistake - I just don't know what it is. Is a symlink a problem? Do I need the actual file there? Is the python script the problem? Do I need to run a bash script that will open the python script? Is there something else I'm not thinking of?

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  • Learn All About MySQL Cluster

    - by Antoinette O'Sullivan
    Just released - the all new MySQL Cluster training course. This MySQL Cluster training teaches you how to install and configure a real-time database cluster at the core of your application. Expert instructors will teach you how to design and maintain your clusters for high availability and scalability by using MySQL Cluster's open-source and enterprise components. This 4-day training course is a must for those who want to learn about MySQL Cluster as you will not only learn about the concepts and features but you will get extensive hands-on experience. You can follow this training course from your own desk via a live-virtual training or by traveling to an education center to follow this course. Be the first to influence the schedule for this newly released course by registering your interest on the Oracle University portal. For more information about the authentic MySQL curriculum, go to http://education.oracle.com/mysql

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  • HTG Explains: What The Windows Event Viewer Is and How You Can Use It

    - by Chris Hoffman
    The Windows Event Viewer shows a log of application and system messages – errors, information messages, and warnings. Scammers have used the Event Viewer to deceive people – event a properly functioning system will have error messages here. In one infamous scam, a person claiming to be from Microsoft phones someone up and instructs them to open the Event Viewer. The person is sure to see error messages here, and the scammer will ask for the person’s credit card number to fix them. As a rule of thumb, you can generally ignore all of the errors and warnings that appear in the Event Viewer – assuming your computer is working properly. HTG Explains: What The Windows Event Viewer Is and How You Can Use It HTG Explains: How Windows Uses The Task Scheduler for System Tasks HTG Explains: Why Do Hard Drives Show the Wrong Capacity in Windows?

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  • How to display reboot required user notification after installing a custom package in linux?

    - by user284588
    After installing a custom package I should force a reboot of the system. I looked at couple of solutions to this use notify-send to display user notification followed by a reboot command, which did work as planned. But the user notification is only shown when I install the package from command line and not when I installed through Software Center. I came across some posts where they suggested adding the following to the postinst script [ -x /usr/share/update-notifier/notify-reboot-required ] && \ /usr/share/update-notifier/notify-reboot-required || true Tried including the above in the postinst script but all it does is updating the two files /var/run/reboot-required.pkgs and /var/run/reboot-required with restart information. It neither displayed user-notification nor rebooted the system after package is installed. Is there a way to display reboot required user notification in Ubuntu/Fedora/Open SUSE ?

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  • Unable to install juju-gui locally?

    - by Maciek
    I'm attempting to setup juju-gui in a VM running Ubuntu 13.10 x64 Server. I intend to see if it's possible to deploy an openstack "all in one" node, using this method in that particular VM. I've installed and bootstrapped juju in a local environment : $sudo apt-get install juju-core $sudo apt-get install juju-local $juju switch local $sudo juju bootstrap Next I've executed the following : $juju deploy juju-gui $juju expose juju-gui $watch juju status I was expecting to see juju-gui open up some ports and become available via a web-browser but nothing like that happened - why? how do I fix that? I believe I've managed to follow the deployment guides to the letter? Are there any detailed walkthroughs regarding deploying openstack on 13.10, using juju? Cheers :)

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  • Student wanting to go to a developer conference

    - by Jamie Keeling
    I'm a 21 year old student in my last year of University, and I am looking for information about developer conferences. I live in Derby (United Kingdom) and there's not (As far as I know) many conferences local to where I live. I do have a car at my disposal so travelling shouldn't be a problem. I was hoping somebody could recommend the best way to go about finding and attending a conference, which one is probably the best to go to and what kind of things I'd need to know and take beforehand. I've done a couple of Google searches and searched SO itself but nothing specific to my needs was found. Note: I'm primarily a C# developer using WPF and WinForms but I'm open to pretty much anything.

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  • ArvinMeritor Sees Business Improvement: Uses Oracle Demand Management, Supply Chain Planning and Tra

    - by [email protected]
    As manufacturers begin repositioning for the economic recovery, they are reevaluating their supply chain networks, extending lean into their supply chains and making logistics visibility a priority. ArvinMeritor leveraged Oracle's Demantra, ASCP and Transportation Management applications to: Optimize operations execution by building consensus-driven demand, sales and operations plans Slash transportation costs by rationalizing shippers, optimizing routes and improving delivery performance Demantra for demand management, forecasting, sales and operations planning and global trade management Advanced Supply Chain Planning for material and capacity planning across global distribution and manufacturing facilities based on consensus forecasts, sales orders, production status, purchase orders, and inventory policy recommendations Transportation Management for transportation planning, execution, freight payment, and business process automation on a single application across all modes of transportation, from full truckload to complex multileg air, ocean, and rail shipments Oracle hosted an 'open-house/showcase" on March 30th, 2010 atArvinMeritor Global Headquarters 2135 West Maple RoadTroy, MI 48084 

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  • Security considerations for default install of Ubuntu

    - by cpedros
    So with an old burned install CD of Feisty Fawn I went through the process of completely formatting the Windows OS and installing Ubuntu on an old XP laptop. I then went through the online upgrade to 10.4 LTS, only installing the gnome desktop environment package in the process. My (admittedly very open) question is that in this state and online, what security considerations do I have to immediately make for the default install? I understand that a lot of this swings on my intended use of the server, but just sitting there online what risks is it exposed to (this obviously goes far beyond the realm of linux, but I am not sure how these risks are accommodated in the default install). For example, I believe there is a firewall installed with Ubuntu but by default it allows all traffic. Any other guidelines would be much appreciated. Thanks

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  • How to install Sweetcron on XAMPP

    - by Sushaantu
    This tutorial will take you to the installation steps required to install Sweetcron in the XAMPP. I am taking the liberty to assume that you have already installed XAMPP. I First of all download sweetcron and copy the extracted “sweetcron” folder inside the htdocs folder in the XAMPP directory. You have to get few things in place before installing sweetcron: 1. Create a sweetcron database using Mysql. You can just put a name “sweetcron” and leave all the other settings such as Mysql connection collation as it is. Now that you have the database ready you can configure few settings before making sweetcron to work on XAMPP. 2. Open the config-sample PHP file with your text editor (something like Notepad++ or Komodo Edit is recommended) which is located in Sweetcron/system/application/config. You have to make few changes in it. a. In the first settings you have to edit the value of $config ['base_url']. The default value is             “http://www.your-site.com”; and you have to change that into “http://localhost/sweetcron/”; b. You also have to change the deafult settings of $config ['uri_protocol']. The value that you will see is “REQUEST_URI”; but you need to change that into “AUTO”; c. Now that we have made all the changes you can rename the file from config_sample to just config. 3. Open the database-sample.php in the text editor. You need to make the edits regarding the databse in here. a. The values of the databse at the moment are like this: $db['default']['hostname'] = “localhost”; $db['default']['username'] = “”; $db['default']['password'] = “”; $db['default']['database'] = “”; $db['default']['dbdriver'] = “mysql”; $db['default']['dbprefix'] = “”; $db['default']['pconnect'] = TRUE; $db['default']['db_debug'] = TRUE; $db['default']['cache_on'] = FALSE; $db['default']['cachedir'] = “”; $db['default']['char_set'] = “utf8″; $db['default']['dbcollat'] = “utf8_general_ci”; You have to change that into $db['default']['hostname'] = “localhost”; $db['default']['username'] = “root”; $db['default']['password'] = “”; $db['default']['database'] = “sweetcron”; $db['default']['dbdriver'] = “mysql”; $db['default']['dbprefix'] = “”; $db['default']['pconnect'] = TRUE; $db['default']['db_debug'] = TRUE; $db['default']['cache_on'] = FALSE; $db['default']['cachedir'] = “”; $db['default']['char_set'] = “utf8″; $db['default']['dbcollat'] = “utf8_general_ci”; We have written the username as root along with the name of database (sweetcron in my case). Since I was not using any password in xampp for the sweetcron database so I have left the password option empty. You can make suitable changes according to your system. Write down your password in the third line if you are using one in xampp. b. Now that we have made all the edits we can change the file name from database-sample to just database. 4. That leaves us with only one setting and that is editing values in the .htaccess file with our text editor. The default values you will have in the .htaccess file are: Options +FollowSymLinks RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule ^(.*)$ index.php?/$1 [L] and you just have to add “sweetcron” after Rewritebase in the third line. Options +FollowSymLinks RewriteEngine On RewriteBase /sweetcron RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule ^(.*)$ index.php?/$1 [L] 5. Now you are all set and done. You can access sweetcron in the localhost by going to http://localhost/sweetcron/ you will see some text on the top which would prompt you to click on one script. Click that script and behold, you have your sweetcrom installation on xampp ready. Further it will ask you to add deatils such as Lifestream name, username and email address. Fill those deatils and you will reach the admin panel.

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  • No audio flash movies

    - by Valerio Giuffrida
    I've installed natty a few days ago and I'm experience some issues with the audio. Basically, I'm not able to listen anything coming from flash movies (such as youtube). This happen with both chromium and firefox (I use only the first one) and the errore I get in the stdout is: ALSA lib pcm.c:2109:(snd_pcm_open_conf) Cannot open shared library /usr/lib/alsa-lib/libasound_module_pcm_pulse.so I don't know how to fix it. I found somewhere to install native x64 flash plugins, but somebody says it is not advisable. I didn't get this kind of issues with 10.10 I've gotten before of natty. Hence, what am I supposed to do? thank you very much

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  • IDC Analyst Report Touts Oracle–Accenture Strategic Initiative

    - by kristin.jellison
    Hi there, partners! Oracle Engineered Systems have been getting some love lately, and we want to share it with you! The market intelligence and advisory firm IDC recently released a report lauding Oracle and Accenture’s strategic initiative to route the performance and flexibility of Oracle Engineered Systems to clients. The report, "Oracle and Accenture Strategic Alliance Places Big Bet on Engineered Systems,” by Steve White, reflects a largely positive analysis of the relationship. White notes that the alliance is “one of the largest in the industry.” Under the relationship, Accenture has incorporated Oracle Engineered Systems—including Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, Oracle SuperCluster, and Oracle Exalytics In-Memory Machine—into its leading datacenter transformation consulting services. Together, the two companies have also created bespoke platforms, such as the Accenture Foundation Platform for Oracle, which helps clients accelerate deployments on Oracle Fusion Middleware, running Oracle Exalogic Elastic Cloud and Oracle Exadata Database Machine. Oracle Engineered Systems deliver a single, engineered platform—including server to storage and networking. This makes it easier and cheaper for Accenture clients around the world to prepare their datacenters for managing, processing and analyzing the massive amounts of data they (rightly) anticipate seeing in the next decade. The new solutions can help reduce the effort and cost to migrate any vendor database to an Oracle Engineered Systems platform, which can lower the cost of ownership by up to 50 percent. For its part, Accenture has built a team of 300 consultants to implement and increase the flexibility and stability of client datacenters. This move further expands one of the fastest-growing full-service Oracle Enterprise solutions. Over 52,000 Accenture consultants are qualified to implement, upgrade and outsource the Oracle product suite. Accenture is a Diamond-level member of Oracle PartnerNetwork (OPN). For Oracle Partners, this update should give you at least two things to walk away with. First, this initiative is showing signs of success. As Marty Cole, group chief executive for Accenture’s Technology growth platform, put it, “We are seeing an increasing number of clients recognizing the value of consolidating their databases and taking advantage of the cost and performance benefits delivered by these solutions.” The pipeline is there—and not just for Accenture. Use this example to show your clients that investments in Oracle Engineered Systems are on the rise. Second, recognize that Oracle Engineered Systems represent one of the biggest platforms for growth that Oracle has to offer partners. As part of the agreement, Accenture is able to provide: Platform Readiness Assessments Platform Implementation App Rationalization Database Rationalization Managed Services These are all enablement opportunities you can offer customers under Oracle’s partner programs —to continue building the value of their investments, and the value of your relationship with Oracle. Take a read through the IDC report. To learn more about the partnership, see this press release. Happy selling! The OPN Communications Team

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  • Morning Routine Is an Alarm Clock Deactivated via Barcode Scan

    - by Jason Fitzpatrick
    Android: If you have trouble getting out of bed in the morning, Morning Routine might be just the tool you need–an alarm clock that requires you to scan a barcode to deactivate it. Similar in concept to alarm clocks which require you to solve a puzzle to shut them down, Morning Routine requires you to get out of bed and scan a barcode/QR code to turn the alarm off. If you’re worried that’s not enough you can even set it up to require a sequence of scans. In addition, you can have the scan(s) open a URL to launch your favorite news site, web radio, or other resource that serves as part of your morning routine. Morning Routine is free for a limited time, Android only. Morning Routine [via Addictive Tips] How to Stress Test the Hard Drives in Your PC or Server How To Customize Your Android Lock Screen with WidgetLocker The Best Free Portable Apps for Your Flash Drive Toolkit

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  • How to Create a Custom Ubuntu Live CD or USB the Easy Way

    - by Chris Hoffman
    There are several different ways to create custom Ubuntu live CDs. We’ve covered using the Reconstructor web app in the past, but some commenters recommended the Ubuntu Customization Kit instead. It’s an open-source utility found in Ubuntu’s software repositories. UCK offers more powerful features than Reconstructor does, but Reconstructor makes most tasks easier for novice users. Be sure to take a look at Reconstructor, too. How To Be Your Own Personal Clone Army (With a Little Photoshop) How To Properly Scan a Photograph (And Get An Even Better Image) The HTG Guide to Hiding Your Data in a TrueCrypt Hidden Volume

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  • Stop Office 2010 Upload Center Icon from Displaying in the Taskbar

    - by Mysticgeek
    One of the new features in Office 2010 is the ability to upload your files to Office Web Apps. When you do, an Upload Center icon appears in the Taskbar and helps manage documents. Here’s how to stop it from showing up. If you’re running Office 2010 and upload files to the web, you’ll notice the Microsoft Office Upload Center Icon appears on the Taskbar in the Notification Area. It will stay there even after you’re done uploading the document and closed out of all Office apps. You can use this to monitor and control the documents you’re uploading to the web. Getting rid of it is fairly simple. Right-click the icon and select Settings. When the Microsoft Office Upload Center Settings window appears, under Display Options, uncheck Display icon in notification area and click OK. That is all there is to it…now it will no longer appear in the Taskbar.   After you upload your first document, it will also want to startup with Windows. You can go into msconfig and disable it from automatically starting up. If you need to access it again, it’s part of  Office 2010 Tools which you can access from the Start Menu. Or you can type upload center into the Search box in the Start Menu and hit Enter. If you upload a lot of work to Microsoft Web Apps you might find this tool useful, but if you only occasionally upload docs, you might be annoyed by it always being in the Taskbar. Similar Articles Productive Geek Tips Manage Sending 2010 Documents to the Web with Office Upload CenterHow To Manage Action Center in Windows 7What is Mobsync.exe and Why Is It Running?Taskbar Eliminator Does What the Name Implies: Hides Your Windows TaskbarDisable Office 2010 Beta Send-a-Smile from Startup TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips HippoRemote Pro 2.2 Xobni Plus for Outlook All My Movies 5.9 CloudBerry Online Backup 1.5 for Windows Home Server Convert BMP, TIFF, PCX to Vector files with RasterVect Free Identify Fonts using WhatFontis.com Windows 7’s WordPad is Actually Good Greate Image Viewing and Management with Zoner Photo Studio Free Windows Media Player Plus! – Cool WMP Enhancer Get Your Team’s World Cup Schedule In Google Calendar

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  • How should I manage "reverting" a branch done with bookmarks in mercurial?

    - by Earlz
    I have an open source project on bitbucket. Recently, I've been working on an experimental branch which I (for whatever reason) didn't make an actual branch for. Instead what I did was use bookmarks. So I made two bookmarks at the same revision test --the new code I worked on that should now be abandoned(due to an experiment failure) main -- the stable old code that works I worked in test. I also pushed from test to my server, which ended up switching the tip tag to the new unstable code, when I really would've rather it stayed at main. I "switched" back to the main bookmark by doing a hg update main and then committing an insignificant change. So, I pushed this with hg push -f and now my source control is "correct" on the server. I know that there should be a cleaner way to "switch" branches. What should I do in the future for this kind of operation?

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  • The Command Prompt is Outdated: 2 Command Prompt Replacements for Windows

    - by Chris Hoffman
    The Command Prompt window included with Windows is outdated. The command line itself isn’t outdated – the Command Prompt just lacks modern features like tabs, transparency, support for other shells, easy selection of text, and other modern Windows features. If you spend any time at all with the Command Prompt, you’ll want to check out one of these two open-source Command Prompt replacements that improves on the original Command Prompt. HTG Explains: Does Your Android Phone Need an Antivirus? How To Use USB Drives With the Nexus 7 and Other Android Devices Why Does 64-Bit Windows Need a Separate “Program Files (x86)” Folder?

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  • BigData and Customer Experience: Happy Together

    - by Isabel F. Peñuelas
    The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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