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• Building a Mafia&hellip;TechFest Style

  - by David Hoerster

  It’s been a few months since I last blogged (not that I blog much to begin with), but things have been busy.  We all have a lot going on in our lives, but I’ve had one item that has taken up a surprising amount of time – Pittsburgh TechFest 2012.  After the event, I went through some minutes of the first meetings for TechFest, and I started to think about how it all came together.  I think what inspired me the most about TechFest was how people from various technical communities were able to come together and build and promote a common event.  As a result, I wanted to blog about this to show that people from different communities can work together to build something that benefits all communities.  (Hopefully I've got all my facts straight.)  TechFest started as an idea Eric Kepes and myself had when we were planning our next Pittsburgh Code Camp, probably in the summer of 2011.  Our Spring 2011 Code Camp was a little different because we had a great infusion of some folks from the Pittsburgh Agile group (especially with a few speakers from LeanDog).  The line-up was great, but we felt our audience wasn’t as broad as it should have been.  We thought it would be great to somehow attract other user groups around town and have a big, polyglot conference. We started contacting leaders from Pittsburgh’s various user groups.  Eric and I split up the ones that we knew about, and we just started making contacts.  Most of the people we started contacting never heard of us, nor we them.  But we all had one thing in common – we ran user groups who’s primary goal is educating our members to make them better at what they do. Amazingly, and I say this because I wasn’t sure what to expect, we started getting some interest from the various leaders.  One leader, Greg Akins, is, in my opinion, Pittsburgh’s poster boy for the polyglot programmer.  He’s helped us in the past with .NET Code Camps, is a Java developer (and leader in Pittsburgh’s Java User Group), works with Ruby and I’m sure a handful of other languages.  He helped make some e-introductions to other user group leaders, and the whole thing just started to snowball. Once we realized we had enough interest with the user group leaders, we decided to not have a Fall Code Camp and instead focus on this new entity. Flash-forward to October of 2011.  I set up a meeting, with the help of Jeremy Jarrell (Pittsburgh Agile leader) to hold a meeting with the leaders of many of Pittsburgh technical user groups.  We had representatives from 12 technical user groups (Python, JavaScript, Clojure, Ruby, PittAgile, jQuery, PHP, Perl, SQL, .NET, Java and PowerShell) – 14 people.  We likened it to a scene from a Godfather movie where the heads of all the families come together to make some deal.  As a result, the name “TechFest Mafia” was born and kind of stuck. Over the next 7 months or so, we had our starts and stops.  There were moments where I thought this event would not happen either because we wouldn’t have the right mix of topics (was I off there!), or enough people register (OK, I was wrong there, too!) or find an appropriate venue (hmm…wrong there, too) or find enough sponsors to help support the event (wow…not doing so well).  Overall, everything fell into place with a lot of hard work from Eric, Jen, Greg, Jeremy, Sean, Nicholas, Gina and probably a few others that I’m forgetting.  We also had a bit of luck, too.  But in the end, the passion that we had to put together an event that was really about making ourselves better at what we do really paid off. I’ve never been more excited about a project coming together than I have been with Pittsburgh TechFest 2012.  From the moment the first person arrived at the event to the final minutes of my closing remarks (where I almost lost my voice – I ended up being diagnosed with bronchitis the next day!), it was an awesome event.  I’m glad to have been part of bringing something like this to Pittsburgh…and I’m looking forward to Pittsburgh TechFest 2013.  See you there!

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• A SharePoint Developer&rsquo;s Toolchest

  - by Sahil Malik

  Ad:: SharePoint 2007 Training in .NET 3.5 technologies (more information). When we develop for SharePoint, we end up using many tools, third party or Microsoft, to facilitate our development. What are some of your favorite tools? Mine are as below - 1. Reflector: When I saw reflector, I was pretty convinced that a tool better and more useful than it doesn’t exist. Well I was wrong! Redgate took over reflector and they still offer it as a free version, but they have a paid version called reflector pro. It lets you debug third party source code, as if you had the source code. Brilliant! Who needs documentation anymore when you have real code? 2. ULS Viewer: It is no secret, reading ULS logs is a pain in the rear. Well, not so with ULS Viewer, which does work with SharePoint 2007 as well. But it’s just way cooler with SharePoint 2010. You know when you get an error in SharePoint 2010 it shows you an error like as below: Well, the ULS Viewer will allow you to set filtering critereon, allowing you to immediately zero in, into an error, across multiple WFEs even. Also there are numerous other facilities built into the tool, such as advanced filtering, critical error notifications, etc. A must have! You can read the documentation of the ULSViewer here. 3. SPDisposeCheck: Did you know that the MySite object is strange? What is strange about it? That you have to dispose it even if you didn’t create it!? Well who the hell remembers all that! Honestly I do! And you should too. But there is a tool to help you sanitize your code. And that is SPDisposeCheck. You run it against your DLL or EXE, and it will give you suggestions on where you might have missed calling dispose on an object. You still have to use your head, but having this tool helps. 4. DebugView: Debugging for SharePoint can be difficult sometimes. Sometimes your breakpoints don’t get hit. And while you can try and make them hit, it is sometimes easier to just write a bunch of Debug.WriteLines, and catch them from an external application such as DebugView. You simply use your code, and DebugView will catch all the Debug.WriteLine’s in your code like this - 5. BGInfo: One annoying thing about SharePoint projects, it causes the number of servers to multiply like bunnies. As I’m RDP’ing into many computers trying to diagnose a crazy issue, sometimes it becomes hard to remember which machine is which. BGInfo puts all that on the wallpaper, alongwith a bunch of other useful info. A bit like this - 5. WSPBuilder: SharePoint 2007 only, but I think there maybe a version for SP2010 coming later. I think the VS2010 tools for SP2010 development are quite nice, so WSPBuilder, well so far I don’t miss it. But lets see what WSPBuilder for 2010 brings – I haven’t seen it yet. However, I want to confidently assert that WSPBuilder for SP2007 is simply awesome. 6. SharePoint Manager: The SharePoint Manager 2010 is a SharePoint object model explorer. It enables you to browse every site on the local farm and view every property. It also enables you to change the properties. The VS2010 dev tools now include a server explorer, which show you a subset of properties in read-only. I would LOVE to see SharePoint manager like functionality built into VS2010. SharePoint Manager, a total must-have. Comment on the article ....

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• Add Spell Checking to Your Favorite Windows Apps

  - by Asian Angel

  Some but not all Windows apps have built-in spell checking of some sort. If you want to add spell checking to all of your apps (or a select group) then join us as we look at tinySpell. Note: There is a paid version of this software (tinySpell+) available as well for those who want extra functionality. tinySpell in Action The installation process is simple and straightforward…as soon as you have finished installing tinySpell you will see your new “System Tray Icon”. You can see tinySpell’s “Context Menu” here. Before going any further you may want to have a look through the settings to make any desired display modifications. During our tests we found it very helpful to modify the Spelling Tip options…it will make for a much nicer and easier to read display when you have a spelling error. Clicking on the Applications… Command in the Context Menu will bring up the following window. You can really finesse how active tinySpell will be here: Create a special list of apps that tinySpell will not monitor Create a custom list of apps that tinySpell will monitor If you have any particular or unique words that you would like to add to tinySpell’s Dictionary ahead of time you can do that by clicking on the Dictionary… Command in the Context Menu. Want to check the spelling of a word ahead of time or find that you are just curious about how it is spelled? Click on Open spelling window in the Context Menu to access a special spell check window. For our example we misspelled “spelling” on purpose…notice that the word has turned red. Clicking on the Check Mark Button will open a drop-down list with suggested spellings for the word that you are inquiring about. Click on the appropriate listing if you intend to copy and paste the word. Next we moved on to Notepad. As we were typing tinySpell alerted us when we typed the word “app”. You will hear a small default system sound and see a small popup as shown here if tinySpell thinks a word has been misspelled. The System Tray Icon will also change to a yellow color. You can access the list of suggested spellings by either left clicking on the small popup or the System Tray Icon. If the word is a properly spelled “abbreviation” (or special/custom) like our word here you can select Add to dictionary. Going further in our text document we once again purposely misspelled “spelling”… Left clicking on the popup gave us access to the drop-down list of suggested spellings… And clicking on the correct spelling automatically inserted it into our document in place of the misspelled word. As you can see here tinySpell was even monitoring file names when we went to save the document. Very thorough indeed. Conclusion If your favorite app does not have built-in spell checking, then tinySpell will definitely be a welcome (and very helpful) addition to your Windows system. They offer a portable version as well so you can take it with you to any PC. Links Download tinySpell *Note: The download link is located approximately half-way down the page. Similar Articles Productive Geek Tips Quick Tip: Spell Check Firefox Text Input FieldsEdit the Windows Live Writer Custom DictionaryAccess Your Favorite Google Services in Chrome the Easy WayLaunch External Apps from FirefoxNinite Makes Installing Software Incredibly Simple TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips All My Movies 5.9 CloudBerry Online Backup 1.5 for Windows Home Server Snagit 10 VMware Workstation 7 OpenDNS Guide Google TV The iPod Revolution Ultimate Boot CD can help when disaster strikes Windows Firewall with Advanced Security – How To Guides Sculptris 1.0, 3D Drawing app

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• SQL SERVER – Sends backups to a Network Folder, FTP Server, Dropbox, Google Drive or Amazon S3

  - by pinaldave

  Let me tell you about one of the most useful SQL tools that every DBA should use – it is SQLBackupAndFTP. I have been using this tool since 2009 – and it is the first program I install on a SQL server. Download a free version, 1 minute configuration and your daily backups are safe in the cloud. In summary, SQLBackupAndFTP Creates SQL Server database and file backups on schedule Compresses and encrypts the backups Sends backups to a network folder, FTP Server, Dropbox, Google Drive or Amazon S3 Sends email notifications of job’s success or failure SQLBackupAndFTP comes in Free and Paid versions (starting from $29) – see version comparison. Free version is fully functional for unlimited ad hoc backups or for scheduled backups of up to two databases – it will be sufficient for many small customers. What has impressed me from the beginning – is that I understood how it works and was able to configure the job from a single form (see Image 1 – Main form above) Connect to you SQL server and select databases to be backed up Click “Add backup destination” to configure where backups should go to (network, FTP Server, Dropbox, Google Drive or Amazon S3) Enter your email to receive email confirmations Set the time to start daily full backups (or go to Settings if you need Differential or  Transaction Log backups on a flexible schedule) Press “Run Now” button to test You can get to this form if you click “Settings” buttons in the “Schedule section”. Select what types of backups and how often you want to run them and you will see the scheduled backups in the “Estimated backup plan” list A detailed tutorial is available on the developer’s website. Along with SQLBackupAndFTP setup gives you the option to install “One-Click SQL Restore” (you can install it stand-alone too) – a basic tool for restoring just Full backups. However basic, you can drag-and-drop on it the zip file created by SQLBackupAndFTP, it unzips the BAK file if necessary, connects to the SQL server on the start, selects the right database, it is smart enough to restart the server to drop open connections if necessary – very handy for developers who need to restore databases often. You may ask why is this tool is better than maintenance tasks available in SQL Server? While maintenance tasks are easy to set up, SQLBackupAndFTP is still way easier and integrates solution for compression, encryption, FTP, cloud storage and email which make it superior to maintenance tasks in every aspect. On a flip side SQLBackupAndFTP is not the fanciest tool to manage backups or check their health. It only works reliably on local SQL Server instances. In other words it has to be installed on the SQL server itself. For remote servers it uses scripting which is less reliable. This limitations is actually inherent in SQL server itself as BACKUP DATABASE command  creates backup not on the client, but on the server itself. This tool is compatible with almost all the known SQL Server versions. It works with SQL Server 2008 (all versions) and many of the previous versions. It is especially useful for SQL Server Express 2005 and SQL Server Express 2008, as they lack built in tools for backup. I strongly recommend this tool to all the DBAs. They must absolutely try it as it is free and does exactly what it promises. You can download your free copy of the tool from here. Please share your experience about using this tool. I am eager to receive your feedback regarding this article. Reference: Pinal Dave (http://blog.SQLAuthority.com)   Filed under: PostADay, SQL, SQL Authority, SQL Backup and Restore, SQL Query, SQL Server, SQL Tips and Tricks, SQL Utility, SQLServer, T SQL, Technology

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• SQLAuthority News – History of the Database – 5 Years of Blogging at SQLAuthority

  - by pinaldave

  Don’t miss the Contest:Participate in 5th Anniversary Contest   Today is this blog’s birthday, and I want to do a fun, informative blog post. Five years ago this day I started this blog. Intention – my personal web blog. I wrote this blog for me and still today whatever I learn I share here. I don’t want to wander too far off topic, though, so I will write about two of my favorite things – history and databases.  And what better way to cover these two topics than to talk about the history of databases. If you want to be technical, databases as we know them today only date back to the late 1960’s and early 1970’s, when computers began to keep records and store memories.  But the idea of memory storage didn’t just appear 40 years ago – there was a history behind wanting to keep these records. In fact, the written word originated as a way to keep records – ancient man didn’t decide they suddenly wanted to read novels, they needed a way to keep track of the harvest, of their flocks, and of the tributes paid to the local lord.  And that is how writing and the database began.  You could consider the cave paintings from 17,0000 years ago at Lascaux, France, or the clay token from the ancient Sumerians in 8,000 BC to be the first instances of record keeping – and thus databases. If you prefer, you can consider the advent of written language to be the first database.  Many historians believe the first written language appeared in the 37th century BC, with Egyptian hieroglyphics. The ancient Sumerians, not to be outdone, also created their own written language within a few hundred years. Databases could be more closely described as collections of information, in which case the Sumerians win the prize for the first archive.  A collection of 20,000 stone tablets was unearthed in 1964 near the modern day city Tell Mardikh, in Syria.  This ancient database is from 2,500 BC, and appears to be a sort of law library where apprentice-scribes copied important documents.  Further archaeological digs hope to uncover the palace library, and thus an even larger database. Of course, the most famous ancient database would have to be the Royal Library of Alexandria, the great collection of records and wisdom in ancient Egypt.  It was created by Ptolemy I, and existed from 300 BC through 30 AD, when Julius Caesar effectively erased the hard drives when he accidentally set fire to it.  As any programmer knows who has forgotten to hit “save” or has experienced a sudden power outage, thousands of hours of work was lost in a single instant. Databases existed in very similar conditions up until recently.  Cuneiform tablets gave way to papyrus, which led to vellum, and eventually modern paper and the printing press.  Someday the databases we rely on so much today will become another chapter in the history of record keeping.  Who knows what the databases of tomorrow will look like! Reference:  Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, Database, Pinal Dave, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology

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• EXCEL VBA STUDENTS DATABASE [on hold]

  - by BENTET

  I AM DEVELOPING AN EXCEL DATABASE TO RECORD STUDENTS DETAILS. THE HEADINGS OF THE TABLE ARE DATE,YEAR, PAYMENT SLIP NO.,STUDENT NUMBER,NAME,FEES,AMOUNT PAID, BALANCE AND PREVIOUS BALANCE. I HAVE BEEN ABLE TO PUT UP SOME CODE WHICH IS WORKING, BUT THERE ARE SOME SETBACKS THAT I WANT TO BE ADDRESSED.I ACTUALLY DEVELOPED A USERFORM FOR EACH PROGRAMME OF THE INSTITUTION AND ASSIGNED EACH TO A SPECIFIC SHEET BUT WHENEVER I ADD A RECORD, IT DOES NOT GO TO THE ASSIGNED SHEET BUT GOES TO THE ACTIVE SHEET.ALSO I WANT TO HIDE ALL SHEETS AND BE WORKING ONLY ON THE USERFORMS WHEN THE WORKBOOK IS OPENED.ONE PROBLEM AM ALSO FACING IS THE UPDATE CODE.WHENEVER I UPDATE A RECORD ON A SPECIFIC ROW, IT RATHER EDIT THE RECORD ON THE FIRST ROW NOT THE RECORD EDITED.THIS IS THE CODE I HAVE BUILT SO FAR.I AM VIRTUALLY A NOVICE IN PROGRAMMING. Private Sub cmdAdd_Click() Dim lastrow As Long lastrow = Sheets("Sheet4").Range("A" & Rows.Count).End(xlUp).Row Cells(lastrow + 1, "A").Value = txtDate.Text Cells(lastrow + 1, "B").Value = ComBox1.Text Cells(lastrow + 1, "C").Value = txtSlipNo.Text Cells(lastrow + 1, "D").Value = txtStudentNum.Text Cells(lastrow + 1, "E").Value = txtName.Text Cells(lastrow + 1, "F").Value = txtFees.Text Cells(lastrow + 1, "G").Value = txtAmountPaid.Text txtDate.Text = "" ComBox1.Text = "" txtSlipNo.Text = "" txtStudentNum.Text = "" txtName.Text = "" txtFees.Text = "" txtAmountPaid.Text = "" End Sub Private Sub cmdClear_Click() txtDate.Text = "" ComBox1.Text = "" txtSlipNo.Text = "" txtStudentNum.Text = "" txtName.Text = "" txtFees.Text = "" txtAmountPaid.Text = "" txtBalance.Text = "" End Sub Private Sub cmdClearD_Click() txtDate.Text = "" ComBox1.Text = "" txtSlipNo.Text = "" txtStudentNum.Text = "" txtName.Text = "" txtFees.Text = "" txtAmountPaid.Text = "" txtBalance.Text = "" End Sub Private Sub cmdClose_Click() Unload Me End Sub Private Sub cmdDelete_Click() 'declare the variables Dim findvalue As Range Dim cDelete As VbMsgBoxResult 'check for values If txtStudentNum.Value = "" Or txtName.Value = "" Or txtDate.Text = "" Or ComBox1.Text = "" Or txtSlipNo.Text = "" Or txtFees.Text = "" Or txtAmountPaid.Text = "" Or txtBalance.Text = "" Then MsgBox "There is not data to delete" Exit Sub End If 'give the user a chance to change their mind cDelete = MsgBox("Are you sure that you want to delete this student", vbYesNo + vbDefaultButton2, "Are you sure????") If cDelete = vbYes Then 'delete the row Set findvalue = Sheet4.Range("D:D").Find(What:=txtStudentNum, LookIn:=xlValues) findvalue.EntireRow.Delete End If 'clear the controls txtDate.Text = "" ComBox1.Text = "" txtSlipNo.Text = "" txtStudentNum.Text = "" txtName.Text = "" 'txtFees.Text = "" txtAmountPaid.Text = "" txtBalance.Text = "" End Sub Private Sub cmdSearch_Click() Dim lastrow As Long Dim currentrow As Long Dim studentnum As String lastrow = Sheets("Sheet4").Range("A" & Rows.Count).End(xlUp).Row studentnum = txtStudentNum.Text For currentrow = 2 To lastrow If Cells(currentrow, 4).Text = studentnum Then txtDate.Text = Cells(currentrow, 1) ComBox1.Text = Cells(currentrow, 2) txtSlipNo.Text = Cells(currentrow, 3) txtStudentNum.Text = Cells(currentrow, 4).Text txtName.Text = Cells(currentrow, 5) txtFees.Text = Cells(currentrow, 6) txtAmountPaid.Text = Cells(currentrow, 7) txtBalance.Text = Cells(currentrow, 8) End If Next currentrow txtStudentNum.SetFocus End Sub Private Sub cmdSearchName_Click() Dim lastrow As Long Dim currentrow As Long Dim studentname As String lastrow = Sheets("Sheet4").Range("A" & Rows.Count).End(xlUp).Row studentname = txtName.Text For currentrow = 2 To lastrow If Cells(currentrow, 5).Text = studentname Then txtDate.Text = Cells(currentrow, 1) ComBox1.Text = Cells(currentrow, 2) txtSlipNo.Text = Cells(currentrow, 3) txtStudentNum.Text = Cells(currentrow, 4) txtName.Text = Cells(currentrow, 5).Text txtFees.Text = Cells(currentrow, 6) txtAmountPaid.Text = Cells(currentrow, 7) txtBalance.Text = Cells(currentrow, 8) End If Next currentrow txtName.SetFocus End Sub Private Sub cmdUpdate_Click() Dim tdate As String Dim tlevel As String Dim tslipno As String Dim tstudentnum As String Dim tname As String Dim tfees As String Dim tamountpaid As String Dim currentrow As Long Dim lastrow As Long 'If Cells(currentrow, 5).Text = studentname Then 'txtDate.Text = Cells(currentrow, 1) lastrow = Sheets("Sheet4").Range("A" & Columns.Count).End(xlUp).Offset(0, 1).Column For currentrow = 2 To lastrow tdate = txtDate.Text Cells(currentrow, 1).Value = tdate txtDate.Text = Cells(currentrow, 1) tlevel = ComBox1.Text Cells(currentrow, 2).Value = tlevel ComBox1.Text = Cells(currentrow, 2) tslipno = txtSlipNo.Text Cells(currentrow, 3).Value = tslipno txtSlipNo = Cells(currentrow, 3) tstudentnum = txtStudentNum.Text Cells(currentrow, 4).Value = tstudentnum txtStudentNum.Text = Cells(currentrow, 4) tname = txtName.Text Cells(currentrow, 5).Value = tname txtName.Text = Cells(currentrow, 5) tfees = txtFees.Text Cells(currentrow, 6).Value = tfees txtFees.Text = Cells(currentrow, 6) tamountpaid = txtAmountPaid.Text Cells(currentrow, 7).Value = tamountpaid txtAmountPaid.Text = Cells(currentrow, 7) Next currentrow txtDate.SetFocus ComBox1.SetFocus txtSlipNo.SetFocus txtStudentNum.SetFocus txtName.SetFocus txtFees.SetFocus txtAmountPaid.SetFocus txtBalance.SetFocus End Sub PLEASE I WAS THINKING IF I CAN DEVELOP SOMETHING THAT WILL USE ONLY ONE USERFORM TO SEND DATA TO DIFFERENT SHEETS IN THE WORKBOOK.

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• Welcome to Jackstown

  - by fatherjack

  I live in a small town, the population count isn't that great but let me introduce you to some of the population. We'll start with Martin the Doc, he fixes up anything that gets poorly, so much so that he could be classed as the doctor, the vet and even the garage mechanic. He's got a reputation that he can fix anything and that hasn't been proved wrong yet. He's great friends with Brian (who gets called "Brains") the teacher who seems to have a sound understanding of any topic you care to pass his way. If he isn't sure he tells you and then goes to find out and comes back with a full answer real quick. Its good to have that sort of research capability close at hand. Brains is also great at encouraging anyone who needs a bit of support to get them up to speed and working on their jobs. Steve sees Brains regularly, that's because he is the librarian, he keeps all sorts of reading material and nowadays there's even video to watch about any topic you like. Steve keeps scouring all sorts of places to get the content that's needed and he keeps it in good order so that what ever is needed can be found quickly. He also has to make sure that old stuff gets marked as probably out of date so that anyone reading it wont get mislead. Over the road from him is Greg, he's the town crier. We don't have a newspaper here so Greg keeps us all informed of what's going on "out of town" - what new stuff we might make use of and what wont work in a small place like this. If we are interested he goes ahead and gets people in to demonstrate their products  and tell us about the details. Greg is pretty good at getting us discounts too. Now Greg's brother Ian works for the mayors office in the "waste management department" nowadays its all about the recycling but he still has to make sure that the stuff that cant be used any more gets disposed of properly. It depends on the type of waste he's dealing with that decides how it need to be treated and he has to know a lot about the different methods and when to use which ones. There are two people that keep the peace in town, Brent is the detective, investigating wrong doings and applying justice where necessary and Bart is the diplomat who smooths things over when any people have a dispute or disagreement. Brent is meticulous in his investigations and fair in the way he handles any situation he finds. Discretion is his byword. There's a rumour that Bart used to work for the United Nations but what ever his history there is no denying his ability to get apparently irreconcilable parties working together to their combined benefit. Someone who works closely with Bart is Brad, he is the translator in town. He has several languages that he can converse in but he can also explain things from someone's point of view or  and make it understandable to someone else. To keep things on the straight and narrow from a legal perspective is Ben the solicitor, making sure we all abide by the rules.Two people who make for an interesting evening's conversation if you get them together are Aaron and Grant, Aaron is the local planning inspector and Grant is an inventor of some reputation. Anything being constructed around here needs Aarons agreement. He's quite flexible in his rules though; if you can justify what you want to do with solid logic but he wont stand for any development going on without his inclusion. That gets a demolition notice and there's no argument. Grant as I mentioned is the inventor in town, if something can be improved or created then Grant is your man. He mainly works on his own but isnt averse to getting specific advice and assistance from specialist from out of town if they can help him finish his creations.There aren't too many people left for you to meet in the town, there's Rob, he's an ex professional sportsman. He played Hockey, Football, Cricket, you name it. He was in his element as goal keeper / wicket keeper and that shows in his personal life. He just goes about his business and people often don't even know that he's helped them. Really low profile, doesn't get any glory but saves people from lots of problems, even disasters on occasion. There goes Neil, he's a bit of an odd person, some people say he's gifted with special clairvoyant powers, personally I think he's got his ear to the ground and knows where to find out the important news as soon as its made public. Anyone getting a visit from Neil is best off to follow his advice though, he's usually spot on and you wont be caught by surprise if you follow his recommendations – wherever it comes from.Poor old Andrew is the last person to introduce you to. Andrew doesn't show himself too often but when he does it seems that people find a reason to blame him for their problems, whether he had anything to do with their predicament or not. In all honesty, without fail, and to his great credit, he takes it in good grace and never retaliates or gets annoyed when he's out and about.  It pays off too as its very often the case that those who were blaming him recently suddenly find they need his help and they readily forget the issues pretty rapidly.And then there's me, what do I do in town? Well, I'm just a DBA with a lot of hats. (Jackstown Pop. 1)

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• Exposed: Fake Social Marketing

  - by Mike Stiles

  Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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• Building a Data Mart with Pentaho Data Integration Video Review by Diethard Steiner, Packt Publishing

  - by Compudicted

  Originally posted on: http://geekswithblogs.net/Compudicted/archive/2014/06/01/building-a-data-mart-with-pentaho-data-integration-video-review.aspx The Building a Data Mart with Pentaho Data Integration Video by Diethard Steiner from Packt Publishing is more than just a course on how to use Pentaho Data Integration, it also implements and uses the principals of the Data Warehousing (and I even heard the name of Ralph Kimball in the video). Indeed, a video watcher should be familiar with its concepts as the Star Schema, Slowly Changing Dimension types, etc. so I suggest prior to watching this course to consider skimming through the Data Warehouse concepts (if unfamiliar) or even better, read the excellent Ralph’s The Data Warehouse Tooolkit. By the way, the author expands beyond using Pentaho along to MySQL and MonetDB which is a real icing on the cake! Indeed, I even suggest the name of the course should be ‘Building a Data Warehouse with Pentaho’. To successfully complete the course one needs to know some Linux (Ubuntu used in the course), the VI editor and the Bash command shell, but it seems that similar requirements would also apply to the Weindows OS. Additionally, knowing some basic SQL would not hurt. As I had said, MonetDB is used in this course several times which seems to be not anymore complex than say MySQL, but based on what I read is very well suited for fast querying big volumes of data thanks to having a columnstore (vertical data storage). I don’t see what else can be a barrier, the material is very digestible. On this note, I must add that the author does not cover how to acquire the software, so here is what I found may help: Pentaho: the free Community Edition must be more than anyone needs to learn it. Or even go into a POC. MonetDB can be downloaded (exists for both, Linux and Windows) from http://goo.gl/FYxMy0 (just see the appropriate link on the left). The author seems to be using Eclipse to run SQL code, one can get it from http://goo.gl/5CcuN. To create, or edit database entities and/or schema otherwise one can use a universal tool called SQuirreL, get it from http://squirrel-sql.sourceforge.net.   Next, I must confess Diethard is very knowledgeable in what he does and beyond. However, there will be some accent heard to the user of the course especially if one’s mother tongue language is English, but it I got over it in a few chapters. I liked the rate at which the material is being presented, it makes me feel I paid for every second Eventually, my impressions are: Pentaho is an awesome ETL offering, it is worth learning it very much (I am an ETL fan and a heavy user of SSIS) MonetDB is nice, it tickles my fancy to know it more Data Warehousing, despite all the BigData tool offerings (Hive, Scoop, Pig on Hadoop), using the traditional tools still rocks Chapters 2 to 6 were the most fun to me with chapter 8 being the most difficult.   In terms of closing, I highly recommend this video to anyone who needs to grasp Pentaho concepts quick, likewise, the course is very well suited for any developer on a “supposed to be done yesterday” type of a project. It is for a beginner to intermediate level ETL/DW developer. But one would need to learn more on Data Warehousing and Pentaho, for such I recommend the 5 star Pentaho Data Integration 4 Cookbook. Enjoy it! Disclaimer: I received this video from the publisher for the purpose of a public review.

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• Building a Data Mart with Pentaho Data Integration Video Review by Diethard Steiner, Packt Publishing

  - by Compudicted

  Originally posted on: http://geekswithblogs.net/Compudicted/archive/2014/06/01/building-a-data-mart-with-pentaho-data-integration-video-review-again.aspx The Building a Data Mart with Pentaho Data Integration Video by Diethard Steiner from Packt Publishing is more than just a course on how to use Pentaho Data Integration, it also implements and uses the principals of the Data Warehousing (and I even heard the name of Ralph Kimball in the video). Indeed, a video watcher should be familiar with its concepts as the Star Schema, Slowly Changing Dimension types, etc. so I suggest prior to watching this course to consider skimming through the Data Warehouse concepts (if unfamiliar) or even better, read the excellent Ralph’s The Data Warehouse Tooolkit. By the way, the author expands beyond using Pentaho along to MySQL and MonetDB which is a real icing on the cake! Indeed, I even suggest the name of the course should be ‘Building a Data Warehouse with Pentaho’. To successfully complete the course one needs to know some Linux (Ubuntu used in the course), the VI editor and the Bash command shell, but it seems that similar requirements would also apply to the Windows OS. Additionally, knowing some basic SQL would not hurt. As I had said, MonetDB is used in this course several times which seems to be not anymore complex than say MySQL, but based on what I read is very well suited for fast querying big volumes of data thanks to having a columnstore (vertical data storage). I don’t see what else can be a barrier, the material is very digestible. On this note, I must add that the author does not cover how to acquire the software, so here is what I found may help: Pentaho: the free Community Edition must be more than anyone needs to learn it. Or even go into a POC. MonetDB can be downloaded (exists for both, Linux and Windows) from http://goo.gl/FYxMy0 (just see the appropriate link on the left). The author seems to be using Eclipse to run SQL code, one can get it from http://goo.gl/5CcuN. To create, or edit database entities and/or schema otherwise one can use a universal tool called SQuirreL, get it from http://squirrel-sql.sourceforge.net.   Next, I must confess Diethard is very knowledgeable in what he does and beyond. However, there will be some accent heard to the user of the course especially if one’s mother tongue language is English, but it I got over it in a few chapters. I liked the rate at which the material is being presented, it makes me feel I paid for every second Eventually, my impressions are: Pentaho is an awesome ETL offering, it is worth learning it very much (I am an ETL fan and a heavy user of SSIS) MonetDB is nice, it tickles my fancy to know it more Data Warehousing, despite all the BigData tool offerings (Hive, Scoop, Pig on Hadoop), using the traditional tools still rocks Chapters 2 to 6 were the most fun to me with chapter 8 being the most difficult.   In terms of closing, I highly recommend this video to anyone who needs to grasp Pentaho concepts quick, likewise, the course is very well suited for any developer on a “supposed to be done yesterday” type of a project. It is for a beginner to intermediate level ETL/DW developer. But one would need to learn more on Data Warehousing and Pentaho, for such I recommend the 5 star Pentaho Data Integration 4 Cookbook. Enjoy it! Disclaimer: I received this video from the publisher for the purpose of a public review.

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• Five geeky things you must do with your Android Smartphone

  - by Gopinath

  Android is the Windows of next generation. Its open, free, widely adopted and smart enough to outsmart Apple’s iOS. It’s a stolen product and cheap imitation of iOS, but Steve Job’s once quoted saying good artists copy and great artists steal. Alright, this post is not about Android vs iOS or is it really stolen or not. Android is a great OS for mobile devices and it lets you do amazing through mobiles.  In this post I want to write about the geeky things we can do with an Android Smartphone. Control your computer using mobile Assume that it is a lazy weekend and you are on a couch watching movies on a laptop which is a meter away. Now you want to adjust volume or skip a scene/song. How to control your laptop without moving out of couch? Just install Universal Remote free app on your smartphone and start control your computer using phone. Universal Remove app controls computers over Wifi or Bluetooth networks with dedicated remote controls for various media players and applications like YouTube, VLC & Spotify.  The application is very easy to use and works amazingly well in controlling computers. Few of the remote controls provided in the app are – Mouse, Keyboard, Media Controls, Power, Start, Windows Media Player, VLC Player,  YouTube. There is also paid version of this app with additional remotes, but for most of the users Free version is good enough. Stream YouTube videos playing on you mobile to computer You can stream YouTube videos playing on your mobile to computer/smart tv. This is something similar to Apple’s most popular AirPlay feature, but works only with YouTube videos. To start streaming videos install Google’s YouTube Remote on your smartphone, open youtube.com/leanback on your computer  and pair up mobile with computer. Once the pairing is done, videos played on YouTube Remote app will be streamed on to your computer. Access your mobile using any web browser – send/receive SMS, view photos/call logs, etc. Want to control your mobile phone using a computer? Install AirDroid app on your phone and start controlling your phone using computer browser – send and receive messages, view call logs, play music, upload/download files, edit contacts and many more. At times it’s lot of fun to access mobile using a big screen devices like laptops. Launch a webpage on your mobile browser using your computer With Google Chrome to Phone installed on your computer and mobile, you can send links and other information from Chrome browser to your Android device. With a click on Chrome browser, the current webpage of Chrome browser will be automatically launched on Android device. This is very handy when you want to send links, send driving direction to mobile using Google Maps and launch phone dialer with number selected on webpage. Install Apps on mobile using computer To install apps on your smartphone you really don’t need to touch it. Open any web browser, sing in to Google Play with your Google id that is associated with smartphone and start installing apps on to your phone right from the browser. As you browse apps on Google Play store, you find Install button and all you need to do is to just click Install. Google will automatically installs app on your mobile within few seconds.

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• Bad Spot to Be In: Playing Catch-up with Mobile Advertising

  - by Mike Stiles

  You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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• Pull Request Changes, Multi-Selection in Advanced View, and Advertisement Changes

  [Do you tweet? Follow us on Twitter @matthawley and @adacole_msft] We deployed a new version of the CodePlex website today. Pull Request Changes In this release, we have begun to re-focus on Pull Requests to ensure a productive experience between the project users and developers. We feel we made significant progress in this area for this release and look forward to using your feedback to drive future iterations. One of the biggest hurdles people have indicated is the inability to see what a pull request includes without pulling the source down from a Mercurial client. With today’s changes, any user has the ability to view a pull request, the changesets / changes included, and perform an inline diff of the file. When a pull request is made, the CodePlex website will query for all outgoing changes from the fork to the main repository for a point-in-time comparison. Because of this point-in-time comparison… All existing pull requests created prior to this release will not have changesets associated with them. If new commits are pushed to the fork while a pull request is active, they will not appear associated with the pull request. The pull request will need to be re-submitted for them to appear. Once a pull request is created, you can “View the Pull Request” which takes you to a page that looks like As you may notice, we now display a lot more detailed information regarding that pull request including who it was requested by and when, the associated changesets, the description, who it’s assigned to (we’ll come back to this) and the listing of summarized file changes. What you’ll also notice, is that each modified file has the ability to view a diff of all changes made. When you click “(view diff)” for a file, an inline diff experience appears. This new experience allows you to quickly navigate through all of the modified files as well as viewing the various change blocks for each file. You’ll also notice as you browse through each file’s changes, we update the URL to include the file path so you can quickly send a direct link to a pull request’s file. Clicking “(close diff)” will bring you back to the original pull request view. View this pull request live on WikiPlex. Pull Request Review Assignment Another new feature we added for pull requests is the ability for project members to assign pull requests for review. Any project member has the ability to assign (and re-assign if needed) a pull request to a project member. Once the assignment has been made, that project member will be notified via email of the assignment. Once they complete the review of the pull request, they can either accept or deny it similarly to the previous process. Multi-Selection in Advanced View Filters One of the more recent requests we have heard from users is the ability multi-select advanced view filters for work items. We are happy to announce this is now possible. Simply control-click the multiple options for each filter item and your work item query will be refined as such. Should you happen to unselect all options for a given filter, it will automatically reset to the default option for that filter. Furthermore, the “Direct Link” URL will be updated to include the multi-selected options for each filter. Note: The “Direct Link” feature was released in our previous deployment, just never written about. It allows you to capture the current state of your query and send it to other individuals. Advertisement Changes Very recently, the advertiser (The Lounge) we partnered to provide advertising revenue for projects, or donated to charity, was acquired by Lake Quincy Media. There has been no change in the advertising platform offering, and all projects have been converted over to using the new infrastructure. Project owners should note the new contact information for getting paid. The CodePlex team values your feedback, and is frequently monitoring Twitter, our Discussions and Issue Tracker for new features or problems. If you’ve not visited the Issue Tracker recently, please take a few moments to log an idea or vote for the features you would most like to see implemented on CodePlex.

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• 13 Things From the Oracle Social Summit You Should Know

  - by Mike Stiles

  Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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• Join our Marketing Intelligence Team in Dublin!

  - by jessica.ebbelaar

  Do you want to work with the brightest minds in the industry? Want to be part of a global team that’s changing the way the world does business? Then Oracle is the place for YOU. Join now as a Marketing Intelligence Representative. You will have the opportunity to develop within the role through working alongside the Business Development, Sales and Marketing teams within Oracle. The Marketing Intelligence Group is viewed as a true talent pool for the Business Development and Sales Teams. Oracle offers a structured training programme for Marketing Intelligence Representatives and Business Development Consultants including our approved sales certified training methodology along with regular product training. Miriam started her career as a Marketing Intelligence Representative six years ago, and shares what she has learned and how her career is progressing. My Career Path at Oracle: June 2005 – October 2005: Profiler in the Marketing Intelligence Team November 2005 - October 2006: Team Leader for MIT November 2006 - February 2008: Business Development Consultant Iberia March 2008 - December 2010: Lead Management Specialist Currently: Sales Program Manager for Iberia & Benelux What did you learn from your role in the Market Intelligence Team Being a Profiler helped me to understand how an organisation works, from the beginning to the end. It is like being in University but being paid! The three key things I learnt in this role are: Knowledge of customers: You are on the phone with over 70 customers daily. Not only does this give you an overview of the IT infrastructure of the customers companies but also how to manage their questions and rejections. Essentially you are learning how to convert their pain and complaints into business opportunities. Knowledge of Oracle: As a Profiler you get an excellent overview of how Oracle works internally, from Marketing to Sales, without forgetting the Operations Team. Knowledge about yourself: As a Profiler I learnt how to work outside of my comfort zone, there is a new challenge almost every day but Oracle are there to support you every step of the way. Oracle really invests in developing the MIT Team and as a Profiler you can expect product and sales training on a monthly basis. How did you progress from MIT to Business Development Group (BDG)? I made sure that my manager knew from the very beginning that I was keen to progress at Oracle and I was set very clear objectives to help me reach my goal.  My manager was very supportive and ensured I received all the training I needed. After I became a Team Leader of Profiling, I moved to an Iberia BDG position. How you feel your experience in MI has helped you in your current role? I truly believe that the MI position gives you a great overview of Oracle and this has really helped me in my current position.  I am the Sales Program Manager for IBERIA & Benelux and in my campaigns I need to target the right companies and the right job specs.  My time in the Market Intelligence team really helped me to understand how to focus and target my campaigns so I know I don’t miss any business opportunities! How would you sum up your Oracle experience? Oracle is a big organisation with big opportunities. With the right skills and with the great training programs that Oracle offer, the only limit is you! If you have any questions related to this article feel free to contact [email protected] You can find all our job opportunities via http://campus.oracle.com. Tags van Technorati: Marketing Intelligence,Benelux,Iberia,Profiler,Business Development,Sales Representatives,BDG,Business Development Group,opportunities,Oracle

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• Day 1 - Finding Like Minds

  - by dapostolov

  So, is being a Game Developer any different from being an IT Developer? I picture a poorly lit environment where I get to purchase my own desk lamp; I'm thinking one of those huge lava lamps that pump out so much heat you could fry an egg on it. To my right: a "great wall" of empty coke cans dwarf me. Eating my last slice of pizza I look across my desk to see a fellow developer with a smug look on his face;  he's just coded his latest module for the game and it looks like he's in nirvana. My duty, of course, is to remind him to keep focused on the job at hand. So, picking up my trusty elastic and aerodynamically crafted paper bullet I begin a 10 minute war of welts and laughter which is promptly abrupted by our Project Manager demanding more details from our morning Scrum meeting. After providing about 5 minutes of geek speak and several words of comfort to make his eyes glaze over...it hits me, the idea for the module...beckoning my developer friend over, we quickly shoo the Project Manager away and begin our brainstorming frenzy ... now, where'd I put that full can of coke? OK. OK. This isn't probably the most ideal game developer environment, but it definitely sounds fun to me...and from what I gather is nothing like most game development companies. But I'm not doing this blog series to "go pro"; like I stated in my first post I want to make a 2D game from an idea my best friend and I drummed up long, long ago. I'm in this for the passion AND I want to see how easy it is for us .Net Developers to create a game. So where do I start? Where can I find like minded individuals? What technologies are there? What do I need to make a video game? The questions are endless....AND...since I already have an idea ... lets start with ... Technology (yes, I'm a geek, live with it...) Technology OK. Predominantly, games are still made in C++ or even C. I'm not sure how much assembly code is floating around lately, however, that is not my concern. I do know C / C++ from my past, enough to even get me by, but I'm mainly interested in a recent, not-so-new, technology called XNA. What is XNA? XNA allows us .Net Developers to make 2D / 3D games for windows, Xbox*, and Windows Mobile 7*. * = for a nominal fee *cough* The following link is your one stop shop to XNA game development: http://creators.xna.com/en-US/education/gettingstarted The above site hosts information such as: - getting started - a sample/instructional shooter game in 2D / 3D with code (if I'm taking too long for you in this blog series) - downloads - starter kits... http://creators.xna.com/en-US/education/starterkits/ And of course...forums. You can also subscribe and pay for their premium membership which gets you some pretty awesome tutorials, resources, downloads, and premium community support. Some general Wiki information about XNA: http://en.wikipedia.org/wiki/XNA_%28Microsoft%29 Community Support OK. Let's move on to industry and community support. Apart from XNA, there are some really cool sites out there, I just haven't found all of them yet. However, I found a really cool Game Development website called Gamastura. You can click on the following link to get you there: http://www.gamasutra.com/ The site is 100% dedicated to "The Art & Business of Making Games". Armed with blogs, twitter, jobs/resumes and most importantly industry news; one could subscribe to the feed and got lost in the wealth of information it provides. On a side note: I remember Gamasutra being around when my best friend and I wanted to make a video game...meaning, they've been around for a while now. I think the most beneficial aspect of this site is to understand the industry you want to get into. Otherwise, it's just a cool site to keep up to date with the industry in general. Another Community Support option is LinkedIn. Amongst the land of extremely bloated achievements and responsibilities lay 3 groups (that I have found) that deal with game development.: http://www.linkedin.com/groups?gid=59205 - Game Developers http://www.linkedin.com/groups?gid=824817 - DirectX Game Developer Network http://www.linkedin.com/groups?gid=756587 - DirectX Developers The Game Developers group in LinkedIn is by far the most active of the three and could possibly provide a wealth of support. What I've done thus far: - I lightly researched the XNA technology - I looked around for some community sites to assist me - I downloaded the XNA Game Studio 3.1 on my PC and installed it on my IDE - I even tried both tutorials! http://creators.xna.com/en-US/education/gettingstarted/bgintro/chapter1   Best Regards D.

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• Get to Know a Candidate (8 of 25): Rocky Anderson&ndash;Justice Party

  - by Brian Lanham

  DISCLAIMER: This is not a post about “Romney” or “Obama”. This is not a post for whom I am voting. Information sourced for Wikipedia. Ross Carl “Rocky” Anderson served two terms as the 33rd mayor of Salt Lake City, Utah, between 2000 and 2008.  He is the Executive Director of High Road for Human Rights.  Prior to serving as Mayor, he practiced law for 21 years in Salt Lake City, during which time he was listed in Best Lawyers in America, was rated A-V (highest rating) by Martindale-Hubbell, served as Chair of the Utah State Bar Litigation Section[4] and was Editor-in-Chief of, and a contributor to, Voir Dire legal journal. As mayor, Anderson rose to nationwide prominence as a champion of several national and international causes, including climate protection, immigration reform, restorative criminal justice, LGBT rights, and an end to the "war on drugs". Before and after the invasion by the U.S. of Iraq in 2003, Anderson was a leading opponent of the invasion and occupation of Iraq and related human rights abuses. Anderson was the only mayor of a major U.S. city who advocated for the impeachment of President George W. Bush, which he did in many venues throughout the United States. Anderson's work and advocacy led to local, national, and international recognition in numerous spheres, including being named by Business Week as one of the top twenty activists in the world on climate change,serving on the Newsweek Global Environmental Leadership Advisory Board, and being recognized by the Human Rights Campaign as one of the top ten straight advocates in the United States for LGBT equality. He has also received numerous awards for his work, including the EPA Climate Protection Award, the Sierra Club Distinguished Service Award, the Respect the Earth Planet Defender Award, the National Association of Hispanic Publications Presidential Award, The Drug Policy Alliance Richard J. Dennis Drugpeace Award, the Progressive Democrats of America Spine Award, the League of United Latin American Citizens Profile in Courage Award, the Bill of Rights Defense Committee Patriot Award, the Code Pink (Salt Lake City) Pink Star honor, the Morehouse University Gandhi, King, Ikeda Award, and the World Leadership Award for environmental programs. Formerly a member of the Democratic Party, Anderson expressed his disappointment with that Party in 2011, stating, “The Constitution has been eviscerated while Democrats have stood by with nary a whimper. It is a gutless, unprincipled party, bought and paid for by the same interests that buy and pay for the Republican Party." Anderson announced his intention to run for President in 2012 as a candidate for the newly-formed Justice Party. Although founded by Rocky Anderson of Utah, the Justice Party was first recognized by Mississippi and describes itself as advocating economic justice through measures such as green jobs and a right to organize, environment justice through enforcing employee safeguards in trade agreements, and social and civic justice through universal health care. In its first press release, the Utah Justice Party set forth its goals for justice in the economic, environmental, social and civic realms, along with a call to rid the corrupting influence of big money from government, to reverse the erosion of rights guaranteed by the Constitution, and to stop draining American resources to support illegal wars of aggression. Its press release says its grassroots supporters believe that now is the time for all to "shed their skeptical view that their voices don't matter", that "our 2-party system is a 'duopoly' controlled by the same corporate and military interests", and that the people must act to ensure "that our nation will achieve a brighter, sustainable future.” Anderson has ballot access in CO, CT, FL, ID, LA, MI, MN, MS, NJ, NM, OR, RI, TN, UT, VT, WA (152 electoral votes) and has write-in access in AL, AK, DE, GA, IL, IO, KS, MD, MO, NE, NH, NY, PA, TX Learn more about Rocky Anderson and Justice Party on Wikipedia.

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• Growing Talent

  The subtitle of Daniel Coyles intriguing book The Talent Code is Greatness Isnt Born. Its Grown. Heres How. The Talent Code proceeds to layout a theory of how expertise can be cultivated through specific practices that encourage the growth of myelin in the brain. Myelin is a material that is produced and wraps around heavily used circuits in the brain, making them more efficient. Coyle uses an analogy that geeks will appreciate. When a circuit in the brain is used a lot (i.e. a specific action is repeated), the myelin insulates that circuit, increasing its bandwidth from telephone over copper to high speed broadband. This leads to the funny phenomenon of effortless expertise. Although highly skilled, the best players make it look easy. Coyle provides some biological backing for the long held theory that it takes 10,000 hours of practice to achieve mastery over a given subject. 10,000 hours or 10 years, as in, Teach Yourself Programming in Ten Years and others. However, it is not just that more hours equals more mastery. The other factors that Coyle identifies includes deep practice, practice which crucially involves drills that are challenging without being impossible. Another way to put it is that every day you spend doing only tasks you find monotonous and automatic, you are literally stagnating your brains development! Perhaps Coyles subtitle, needs one more phrase, Greatness Isnt Born. Its Grown. Heres How. And oh yeah, its not easy. Challenging yourself, continuing to persist in the face of repeated failures, practicing every day is not easy. As consultants, we sell our expertise, so it makes sense that we plan projects so that people can play to their strengths. At the same time, an important part of our culture is constant improvement, challenging yourself to be better. And the balancing contest ensues. I just finished working on a proof of concept (POC) we did for a project we are bidding on. Completely time boxed, so our team naturally split responsibilities amongst ourselves according to who was better at what. I must have been pretty bad at the other components, as I found myself working on the user interface, not my usual strength. The POC had a website frontend, and one thing I do know is HTML. After starting out in pure ASP.NET WebForms, I got frustrated as time was ticking, I knew what I wanted in HTML, but I couldnt coax the right output out of the ASP.NET controls. I needed two or three elements on the screen that were identical in layout, with different content. With a backup plan in  of writing the HTML into the response by hand, I decided to challenge myself a bit and see what I could do in an hour or two using the Microsoft submitted jQuery micro-templating JavaScript library. This risk paid off. I was able to quickly get the user interface up and running, responsive to the JSON data we were working with. I felt energized by the double win of getting the POC ready and learning something new. Opportunities  specifically like this POC dont come around often, but the takeaway is that while it wont be easy, there are ways to generate your own opportunities to grow towards greatness.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Why I Love the Social Management Platform I Use

  - by Mike Stiles

  Not long ago, I asked the product heads for the various components of the Oracle Social Cloud’s SRM to say what they thought was coolest about their component. And while they did a fine job, it was recently pointed out to me that no one around here uses the platform in a real-world setting more than I do, as I not only blog and podcast my brains out, I also run Oracle Social’s own social properties. Of course I’m pro-Oracle Social’s product. Duh. But if you can get around immediately writing this off as a puff piece, there are real reasons beyond my employment that the Oracle SRM works for me as a community manager. If it didn’t, I could have simply written about something else, like how people love smartphones or something genius like that. Post Grid I like seeing what I want to see. I’m difficult that way. Post grid lets me see all posts for all channels, with custom columns showing me how posts are doing. I can filter the grid by social channel, published, scheduled, draft, suggested, etc. Then there’s a pullout side panel that shows me post details, including engagement analytics. From the pullout, I can preview the post, do a quick edit, a full edit, or (my favorite) copy a post so I can edit it and schedule it for other times so I don’t have to repeat from scratch. I’m not lazy, just time conscious. The Post Creation Environment Given our post volume, I need this to be as easy as it can be. I can highlight which streams I want the post to go out on, edit for the individual streams, maintain a media library that’s easy to upload to and attach from, tag posts, insert links that auto-shorten to an orac.le shortlink, schedule with a nice calendar visual, geo-target, drop photos inline into Twitter, and review each post. Watching My Channels The Engage component of the Oracle SRM brings in and drops into a grid the activity that’s happening on all my channels. I keep this open round-the-clock. Again, I get to see only what I want; social network, stream, unread messages, engagement by how I labeled them, and date range. I can bring up a post with a click, reply, label it, retweet it, assign it, delete it, archive it, etc. So don’t bother trying to be a troll on my channels. Analytics Social publishing and engaging 24/7 would be pretty unrewarding if I couldn’t see how our audience was responding. Frankly, I get more analytics than I know what to do with (I’m a content creator, not a data analyst). But I do know what numbers I care about, and they’re available by channel, date range, and campaigns. I’m seeing fan count, sources and demographics. I’m seeing engagement, what kinds of posts are getting engagement, and top engagers. I’m seeing my reach, both organic and paid. I’m seeing how individual posts performed in terms of engagement and virality, and posting time/date insight. Have I covered all the value propositions? I’ve covered pathetically few of them. It would be impossible in blog length to give shout-outs to the vast number of features and functionalities. From organizing teams and managing permissions with Workflow to the powerful ability to monitor topics (and your competition) across the web in Listen, it’s a major, and increasingly necessary, weapon in your social marketing arsenal. The life of a Community Manager is not for everybody. So if the Oracle SRM can actually make a Community Manager’s life easier, what’s not to love? I invite you to take a look at and participate in our Oracle Social Cloud social channels! Facebook Twitter YouTube Google Plus LinkedIn Daily Podcast on iHeartRadio @mikestiles @oraclesocial Photo: freeimages.com

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• How to recover after embarrassing yourself and your company?

  - by gaearon

  I work in an outsourcing company in Russia, and one of our clients is a financial company located in USA. For the last six months I have been working on several projects for this particular company, and as I was being assigned a larger project, I was invited to work onsite in USA in order to understand and learn the new system. Things didn't work out as well as I hoped because the environment was messy after original developers, and I had to spent quite some time to understand the quirks. However we managed to do the release several days ago, and it looks like everything's going pretty smooth. From technical perspective, my client seems to be happy with me. My solutions seem to work, and I always try to add some spark of creativity to what I do. However I'm very disorganized in a certain sense, as I believe many of you fellas are. Let me note that my current job is my first job ever, and I was lucky enough to get a job with flexible schedule, meaning I can come in and out of the office whenever I want as long as I have 40 hours a week filled. Sometimes I want to hang out with friends in the evening, and days after that I like to have a good sleep in the morning—this is why flexible schedule (or lack of one) is ideal fit for me. [I just realized this paragraph looks too serious, I should've decorated it with some UNICORNS!] Of course, after coming to the USA, things changed. This is not some software company with special treatment for the nerdy ones. Here you have to get up at 7:30 AM to get to the office by 9 AM and then sit through till 5 PM. Personally, I hate waking up in the morning, not to say my productivity begins to climb no sooner than at 5 o'clock, i.e. I'm very slow until I have to go, which is ironic. Sometimes I even stay for more than 8 hours just to finish my current stuff without interruptions. Anyway, I could deal with that. After all, they are paying for my trip, who am I to complain? They need me to be in their working hours to be able to discuss stuff. It makes perfect sense that fixed schedule doesn't make any sense for me. But it does makes sense that it does make sense for my client. And I am here for client, therefore sense is transferred. Awww, you got it. I was asked several times to come exactly at 9 AM but out of laziness and arrogance I didn't take these requests seriously enough. This paid off in the end—on my last day I woke up 10 minutes before final status meeting with business owner, having overslept previous day as well. Of course this made several people mad, including my client, as I ignored his direct request to come in time for two days in the row, including my final day. Of course, I didn't do it deliberately but certainly I could've ensured that I have at least two alarms to wake me up, et cetera...I didn't do that. He also emailed my boss, calling my behavior ridiculous and embarrassing for my company and saying “he's not happy with my professionalism at all”. My boss told me that “the system must work both in and out” and suggested me to stay till late night this day working in a berserker mode, fixing as many issues as possible, and sending a status email to my client. So I did, but I didn't receive the response yet. These are my questions to the great programmers community: Did you have situations where your ignorance and personal non-technical faults created problems for your company? Were you able to make up for your fault and stay in a good relationship with your client or boss? How? How would you act if you were in my situation?

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• PASS: International Travels

  - by Bill Graziano

  Nihao!  One of the largest changes PASS is going through is the the expansion outside the US and Canada.  We’ve had international chapters and events in Europe since the early 2000’s.  But nothing on the scale we’re seeing now.  Since January 1st there have been 18 SQL Saturday events outside North America and 19 events in North America.  We hope to have three international SQLRally events outside the US in FY13 (budget willing).  I don’t know the exact percentage of chapters outside the US but it’s got be 50% or higher. We recently started an effort to remake the Board to better reflect the growing global face of PASS.  This involves assigning some Board seats to geographic regions.  You can ask questions about this in our feedback forum, participate in a Twitter chat or ask questions directly of Board members.  You can email me at if you’d like to ask a question directly.  We’re doing this very slowly and deliberately in hopes that a long communication cycle gives us a chance to address all the issues that our members will raise. After the Summit we passed a budget exception allocating an extra $20,000 for Board members to travel to local events.  I think it’s important for Board members to visit new areas and talk to more of our members.  I sent out an email asking where people had attended events outside their home city.  Here’s the list I got back: Albuquerque, Amsterdam, Boston, Brisbane, Chicago, Colorado Springs, Columbus, Dallas, Houston, Jacksonville, Las Vegas, London, Louisville, Minneapolis, New York City, Orange County, Orlando, Pensacola, Perth, Philadelphia, Phoenix, Redmond, Seattle, Silicon Valley, Sydney, Tampa Bay, Vancouver, Washington DC and Wellington.  (Disclaimer: Some of this travel was paid for by employers or Board members themselves.  Some of this travel may have been completed before the Summit.  That’s still one heck of a list!) The last SQL Saturday event this fiscal year is SQL Saturday Shanghai.  And that’s one I’m attending.  This is our first event in China and is being put on in cooperation with the local Microsoft office.  Hopefully this event will be the start of a growing community in China that includes chapters, SQL Saturdays and maybe a SQLRally or two in the future.  I’m excited to speak with people that are just starting down this path and watching this community grow. I encourage you to visit the PASS Global Growth site and read through the material there.  This is the biggest change we’ve made to our governance since I’ve been on the Board.  You need to understand how it affects you and how it affects the organization. And wish me luck on the 15 hour flight to Shanghai on Friday afternoon.  Rob Farley flies from Australia to the US for PASS events multiple times per year and I don’t know how he does it so often.  I think one of these is going to wipe me out.  (And Nihao (knee-how) is Chinese for Hello.)

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• Session Report - Modern Software Development Anti-Patterns

  - by Janice J. Heiss

  In this standing-room-only session, building upon his 2011 JavaOne Rock Star “Diabolical Developer” session, Martijn Verburg, this time along with Ben Evans, identified and explored common “anti-patterns” – ways of doing things that keep developers from doing their best work. They emphasized the importance of social interaction and team communication, along with identifying certain psychological pitfalls that lead developers astray. Their emphasis was less on technical coding errors and more how to function well and to keep one’s focus on what really matters. They are the authors of the highly regarded The Well-Grounded Java Developer and are both movers and shakers in the London JUG community and on the Java Community Process. The large room was packed as they gave a fast-moving, witty presentation with lots of laughs and personal anecdotes. Below are a few of the anti-patterns they discussed.Anti-Pattern One: Conference-Driven DeliveryThe theme here is the belief that “Real pros hack code and write their slides minutes before their talks.” Their response to this anti-pattern is an expression popular in the military – PPPPPP, which stands for, “Proper preparation prevents piss-poor performance.”“Communication is very important – probably more important than the code you write,” claimed Verburg. “The more you speak in front of large groups of people the easier it gets, but it’s always important to do dry runs, to present to smaller groups. And important to be members of user groups where you can give presentations. It’s a great place to practice speaking skills; to gain new skills; get new contacts, to network.”They encouraged attendees to record themselves and listen to themselves giving a presentation. They advised them to start with a spouse or friends if need be. Learning to communicate to a group, they argued, is essential to being a successful developer. The emphasis here is that software development is a team activity and good, clear, accessible communication is essential to the functioning of software teams. Anti-Pattern Two: Mortgage-Driven Development The main theme here was that, in a period of worldwide recession and economic stagnation, people are concerned about keeping their jobs. So there is a tendency for developers to treat knowledge as power and not share what they know about their systems with their colleagues, so when it comes time to fix a problem in production, they will be the only one who knows how to fix it – and will have made themselves an indispensable cog in a machine so you cannot be fired. So developers avoid documentation at all costs, or if documentation is required, put it on a USB chip and lock it in a lock box. As in the first anti-pattern, the idea here is that communicating well with your colleagues is essential and documentation is a key part of this. Social interactions are essential. Both Verburg and Evans insisted that increasingly, year by year, successful software development is more about communication than the technical aspects of the craft. Developers who understand this are the ones who will have the most success. Anti-Pattern Three: Distracted by Shiny – Always Use the Latest Technology to Stay AheadThe temptation here is to pick out some obscure framework, try a bit of Scala, HTML5, and Clojure, and always use the latest technology and upgrade to the latest point release of everything. Don’t worry if something works poorly because you are ahead of the curve. Verburg and Evans insisted that there need to be sound reasons for everything a developer does. Developers should not bring in something simply because for some reason they just feel like it or because it’s new. They recommended a site run by a developer named Matt Raible with excellent comparison spread sheets regarding Web frameworks and other apps. They praised it as a useful tool to help developers in their decision-making processes. They pointed out that good developers sometimes make bad choices out of boredom, to add shiny things to their CV, out of frustration with existing processes, or just from a lack of understanding. They pointed out that some code may stay in a business system for 15 or 20 years, but not all code is created equal and some may change after 3 or 6 months. Developers need to know where the code they are contributing fits in. What is its likely lifespan? Anti-Pattern Four: Design-Driven Design The anti-pattern: If you want to impress your colleagues and bosses, use design patents left, right, and center – MVC, Session Facades, SOA, etc. Or the UML modeling suite from IBM, back in the day… Generate super fast code. And the more jargon you can talk when in the vicinity of the manager the better.Verburg shared a true story about a time when he was interviewing a guy for a job and asked him what his previous work was. The interviewee said that he essentially took patterns and uses an approved book of Enterprise Architecture Patterns and applied them. Verburg was dumbstruck that someone could have a job in which they took patterns from a book and applied them. He pointed out that the idea that design is a separate activity is simply wrong. He repeated a saying that he uses, “You should pay your junior developers for the lines of code they write and the things they add; you should pay your senior developers for what they take away.”He explained that by encouraging people to take things away, the code base gets simpler and reflects the actual business use cases developers are trying to solve, as opposed to the framework that is being imposed. He told another true story about a project to decommission a very long system. 98% of the code was decommissioned and people got a nice bonus. But the 2% remained on the mainframe so the 98% reduction in code resulted in zero reduction in costs, because the entire mainframe was needed to run the 2% that was left. There is an incentive to get rid of source code and subsystems when they are no longer needed. The session continued with several more anti-patterns that were equally insightful.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• Sitting Pretty

  - by Phil Factor

  Guest Editorial for Simple-Talk IT Pro newsletter'DBAs and SysAdmins generally prefer an expression of calmness under adversity. It is a subtle trick, and requires practice in front of a mirror to get it just right. Too much adversity and they think you're not coping; too much calmness and they think you're under-employed' I dislike the term 'avatar', when used to describe a portrait photograph. An avatar, in the sense of a picture, is merely the depiction of one's role-play alter-ego, often a ridiculous bronze-age deity. However, professional image is important. The choice and creation of online photos has an effect on the way your message is received and it is important to get that right. It is fine to use that photo of you after ten lagers on holiday in an Ibiza nightclub, but what works on Facebook looks hilarious on LinkedIn. My splendid photograph that I use online was done by a professional photographer at great expense and I've never had the slightest twinge of regret when I remember how much I paid for it. It is me, but a more pensive and dignified edition, oozing trust and wisdom. One gasps at the magical skill that a professional photographer can conjure up, without digital manipulation, to make the best of a derisory noggin (ed: slang for a head). Even if he had offered to depict me as a semi-naked, muscle-bound, sword-wielding hero, I'd have demurred. No, any professional person needs a carefully cultivated image that looks right. I'd never thought of using that profile shot, though I couldn't help noticing the photographer flinch slightly when he first caught sight of my face. There is a problem with using an avatar. The use of a single image doesn't express the appropriate emotion. At the moment, it is weird to see someone with a laughing portrait writing something solemn. A neutral cast to the face, somewhat like a passport photo, is probably the best compromise. Actually, the same is true of a working life in IT. One of the first skills I learned was not to laugh at managers, but, instead, to develop a facial expression that promoted a sense of keenness, energy and respect. Every profession has its own preferred facial cast. A neighbour of mine has the natural gift of a face that displays barely repressed grief. Though he is characteristically cheerful, he earns a remarkable income as a pallbearer. DBAs and SysAdmins generally prefer an expression of calmness under adversity. It is a subtle trick, and requires practice in front of a mirror to get it just right. Too much adversity and they think you're not coping; too much calmness and they think you're under-employed. With an appropriate avatar, you could do away with a lot of the need for 'smilies' to give clues as to the meaning of what you've written on forums and blogs. If you had a set of avatars, showing the full gamut of human emotions expressible in writing: Rage, fear, reproach, joy, ebullience, apprehension, exasperation, dissembly, irony, pathos, euphoria, remorse and so on. It would be quite a drop-down list on forums, but given the vast prairies of space on the average hard drive, who cares? It would cut down on the number of spats in Forums just as long as one picks the right avatar. As an unreconstructed geek, I find it hard to admit to the value of image in the workplace, but it is true. Just as we use professionals to tidy up and order our CVs and job applications, we should employ experts to enhance our professional image. After all you don't perform surgery or dentistry on yourself do you?

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