Search Engine Marketing - 5 Myths About SEO That Just Never Seem to Go Away
The Google PageRank that you see within the Google Toolbar's PageRank indicator means everything to how a site is ranked in the search engines. This one simply can't be true. Some sites that show a zero PageRank score have a way of outranking even some of the higher ranked sites. Although there's no way to know for sure, it's very likely that Google uses a separate internal ranking score for search placement purposes.