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  • Interviews: Going Beyond the Technical Quiz

    - by Tony Davis
    All developers will be familiar with the basic format of a technical interview. After a bout of CV-trawling to gauge basic experience, strengths and weaknesses, the interview turns technical. The whiteboard takes center stage and the challenge is set to design a function or query, or solve what on the face of it might seem a disarmingly simple programming puzzle. Most developers will have experienced those few panic-stricken moments, when one’s mind goes as blank as the whiteboard, before un-popping the marker pen, and hopefully one’s mental functions, to work through the problem. It is a way to probe the candidate’s knowledge of basic programming structures and techniques and to challenge their critical thinking. However, these challenges or puzzles, often devised by some of the smartest brains in the development team, have a tendency to become unnecessarily ‘tricksy’. They often seem somewhat academic in nature. While the candidate straight out of IT school might breeze through the construction of a Markov chain, a candidate with bags of practical experience but less in the way of formal training could become nonplussed. Also, a whiteboard and a marker pen make up only a very small part of the toolkit that a programmer will use in everyday work. I remember vividly my first job interview, for a position as technical editor. It went well, but after the usual CV grilling and technical questions, I was only halfway there. Later, they sat me alongside a team of editors, in front of a computer loaded with MS Word and copy of SQL Server Query Analyzer, and my task was to edit a real chapter for a real SQL Server book that they planned to publish, including validating and testing all the code. It was a tough challenge but I came away with a sound knowledge of the sort of work I’d do, and its context. It makes perfect sense, yet my impression is that many organizations don’t do this. Indeed, it is only relatively recently that Red Gate started to move over to this model for developer interviews. Now, instead of, or perhaps in addition to, the whiteboard challenges, the candidate can expect to sit with their prospective team, in front of Visual Studio, loaded with all the useful tools in the developer’s kit (ReSharper and so on) and asked to, for example, analyze and improve a real piece of software. The same principles should apply when interviewing for a database positon. In addition to the usual questions challenging the candidate’s knowledge of such things as b-trees, object permissions, database recovery models, and so on, sit the candidate down with the other database developers or DBAs. Arm them with a copy of Management Studio, and a few other tools, then challenge them to discover the flaws in a stored procedure, and improve its performance. Or present them with a corrupt database and ask them to get the database back online, and discover the cause of the corruption.

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  • As a programmer, should I know low and high-level programming languages?

    - by job
    I been contacted to do some work remote controlling LEDs displays over TCP/IP, but my experience and preparation is mostly about high-level programming language. I said that to the person who contact me about the work and he told me that: "if you call yourself a programmer you should know all these things" Should a programmer really know the details of low-level programming? Or can I treat it as a black box concept, as theoretical knowledge but not necessarily doing it or implementing low level language solutions, having in mind that low-level programming is not my expertise?

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  • Safely deploying changes to production servers

    - by oazabir
    When you deploy incremental changes on a production server, which is running and live all the time, you some times see error messages like “Compiler Error Message: The Type ‘XXX’ exists in both…”. Sometimes you find Application_Start event not firing although you shipped a new class, dll or web.config. Sometimes you find static variables not getting initialized and so on. There are so many weird things happen on webservers when you incrementally deploy changes to the server and the server has been up and running for several weeks. So, I came up with a full proof house keeping steps that we always do whenever we deploy some incremental change to our websites. These steps ensure that the web sites are properly recycled , cached are cleared, all the data stored at Application level is initialized. First of all you should have multiple web servers behind load balancer. This way you can take one server our of the production traffic, do your deployment and house keeping tasks like restarting IIS, and then put it back. Then you can do it for the second server and so on. This ensures there’s no outage for customer. If you can do it reasonable fast, hopefully customers won’t notice discrepancy between the servers some having new code and some having old code. You should only do this when your changes aren’t drastic. For ex, you aren’t delivering a complete revamped UI. In that case, some users hitting server1 with latest UI will suddenly get a completely different experience and then on next page refresh, they might hit server2 with old code and get a totally different experience. This works for incremental non-dramatic changes only.   During deployment you should follow these steps: Take server X out of load balancer so that it does not get any traffic. Stop all windows services on the server. Stop IIS. Delete the Temporary ASP.NET folders of all .NET versions incase you have multiple .NET versions running. You can follow this link. Deploy the changes. Flush any distributed cache you have, for ex, Velocity or Memcached. Start IIS. Start the windows services on the server. Warm up all websites by hitting major URLs on the websites. You should have some automated script to do this. You can use tinyget to hit some major URLs, especially pages that take a lot of time to compile. Read my post on keeping websites warm with zero coding. Put server X back to load balancer so that it starts receiving traffic. That’s it. It should give you a clean deployment and prevent unexpected errors. You should print these steps and hang on the desk of your deployment guys so that they never forget during deployment pressure.

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  • links for 2010-05-21

    - by Bob Rhubart
    Stewart Bryson: Rittman Mead America is Recruiting "We don’t employ any junior consultants," writes Bryson, "so you would have to be highly experienced with some or all of the Oracle BI Stack (OBIEE, OWB, ODI, the Oracle Database, Hyperion), preferably have consulting experience, and excellent client-facing skills. Our consultants also provide all of our training services, and most of us write and speak at conferences, so being articulate and passionate about Oracle BI is another requirement. (tags: jobs employment consultants oracle businessintelligence)

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  • Development: SDK for Social Net

    - by loldop
    I have a task: development sdk for social networking service like facebook, twitter and etc. At now i'm developing facebook-extension-sdk which based on facebook-ios-sdk 3.0. But not all social networking services have good sdks. And all time i improved my facebook-extension-sdk, when i see ugly code :( Please, advise me good techniques to development these sdks (like design-patterns or your own experience or good books/sites). Thanks!

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  • Finance: Friends, not foes!

    - by red@work
    After reading Phil's blog post about his experiences of working on reception, I thought I would let everyone in on one of the other customer facing roles at Red Gate... When you think of a Credit Control team, most might imagine money-hungry (and often impolite) people, who will do nothing short of hunting people down until they pay up. Well, as with so many things, not at Red Gate! Here we do things a little bit differently.   Since joining the Licensing, Invoicing and Credit Control team at Red Gate (affectionately nicknamed LICC!), I have found it fantastic to work with people who know that often the best way to get what you want is by being friendly, reasonable and as helpful as possible. The best bit about this is that, because everyone is in a good mood, we have a great working atmosphere! We are definitely a very happy team. We laugh a lot, even when dealing with the serious matter of playing table football after lunch. The most obvious part of my job is bringing in money. There are few things quite as satisfying as receiving a big payment or one that you've been chasing for a long time. That being said, it's just as nice to encounter the companies that surprise you with a payment bang on time after little or no chasing. It's always a pleasure to find these people who are generous and easy to work with, and so they always make me smile, too. As I'm in one of the few customer facing roles here, I get to experience firsthand just how much Red Gate customers love our software and are equally impressed with our customer service. We regularly get replies from people thanking us for our help in resolving a problem or just to simply say that they think we're great. Or, as is often the case, that we 'rock and are awesome'! When those are the kinds of emails you have to deal with for most of the day, I would challenge anyone to be unhappy! The best thing about my work is that, much like Phil and his counterparts on reception, I get to talk to people from all over the world, and experience their unique (and occasionally unusual) personality traits. I deal predominantly with customers in the US, so I'll be speaking to someone from a high flying multi-national in New York one minute, and then the next phone call will be to a small office on the outskirts of Alabama. This level of customer involvement has led to a lot of interesting anecdotes and plenty of in-jokes to keep us amused! Obviously there are customers who are infuriating, like those who simply tell us that they will pay "one day", and that we should stop chasing them. Then there are the people who say that they ordered the tools because they really like them, but they just can't afford to actually pay for them at the moment. Thankfully these situations are relatively few and far between, and for every one customer that makes you want to scream, there are far, far more that make you smile!

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  • Could I improve lyrics display in OSD Lyrics by adding other lyrics sources beside its default ones (ttPlayer and Xiami)?

    - by cipricus
    OSD Lyrics has a very good way of displaying lyrics but its sources seem poor - compared to what I experience in Windows with Foobar and in Ubuntu with CoverGloobus. The latter uses a small non-adjustable font, so I would rather prefer to use OSD Lyrics, were it not for this problem. Many people recommend OSD Lyrics as the best way to display lyrics, but in fact it couldn't even find lyrics for some songs of The Beatles, for example, not to mention other less popular artists.

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  • RedGate SQL Source Control and TFSPreview

    - by andyleonard
    I am excited that RedGate ’s SQL Source Control now supports connectivity to TFSPreview ,  Microsoft ’s cloud-based Application Life Cycle Management portal. Buck Woody ( Blog | @buckwoody ) and I have written about TFSPreview at SQLBlog already: Team Foundation Server (TFS) in the Cloud - My Experience So Far (Buck) Introducing TFSPreview: Application Lifecycle Management in the Cloud! Using TFSPreview: Step 1, Connecting Microsoft’s commitment to cloudtech is strong and producing very cool...(read more)

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  • I want to install and get to building a personal MySQL DB

    - by Ari Hall
    So how do I go from installing MySQL from the Software Center to inputing data into fields and bringing in a comma delimited file? I've only had brief experience with MSAccess and OOo Base a long time ago, so details are appreciated, I just want to get up and running. I have Ubuntu 10.10, 64 bit, if that affects much. If you can link me to a howto that does exactly what I'm looking for, that would work. Again, Thanks!

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  • What is your favourite/ideal development environment?

    - by Nico Huysamen
    If you could describe your ideal development environment, what would it be? There are numerous things to take into consideration, including but not limited to: Hardware Software (Operating System of Choice, Paid vs. Free Software, ...) Physical Environment (lighting, open-plan, location, ...) An endless supply of coffee... ... In other words, if you could tell your company what they could do to make your development experience there better, what would it be?

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  • links for 2011-02-18

    - by Bob Rhubart
    VirtualBox: Pre-Built Developer VMs "Learning your way around a new software stack is challenging enough without having to spend multiple cycles on the install process. Instead, we have packaged such stacks into pre-built Oracle VM VirtualBox appliances that you can download, install, and experience as a single unit." (tags: oracle virtualization virtualbox) Java Space on Parleys (The Java Source) "'Oracle partnered with Stephan Janssen, founder of Parleys to make this happen. Parleys website offers a user friendly experience to view online content. You can download some of the talks to your desktop or watch them on the go on mobile devices." (tags: oracle java parleys) Why ADF Developers Should Attend ODTUG This Year (Shay Shmeltzer's Weblog) Shay says: "A new track called the "Fusion Middleware" track has been formed and it has lots of sessions for any level of ADF developer. The track is run by several Oracle ACEs who are also involved in the ADF Enterprise Methodology Group." (tags: oracle otn odtug fusionmiddleware) Wrapping up an Exciting Mobile World Congress (The Java Source) "One of the more popular topics in our booth was the use of Java in the Smart Grid. In our booth we were showing off some of the work of the Hydra Consortium whose goal it is to leverage the emerging smart grid infrastructure to securely enable the delivery of personal health data..." (tags: oracle java smartgrid) How to Audit and Monitor BI Publisher Reports Access? (Oracle BI Publisher Blog) "Do you know who is accessing to which report at what time at your reporting environment ? As you delivered the BI Publisher reports to the production environment and your users start using them as part of their daily business operations you might wonder such questions." (tags: oracle otn businessintelligence) Oracle VM VirtualBox 4.0.4 Released! (Oracle's Virtualization Blog) Fat Bloke says: "Oracle made a maintenance update release of Oracle VM VirtualBox version 4.0.4 today. You can Download it now, or read about the changes in the ChangeLog." (tags: oracle otn virtualization virtualbox) Obama says Cloud and Data Center Consolidation Will Help Curb IT Costs | WHIR Web Hosting Industry News "In the report, he estimated that the federal government could reallocate some $20 billion of IT spending to cloud computing technologies and reduce 'data center infrastructure expenditure by approximately 30 percent' through cloud computing." (tags: cloud obama datacenter) Chris Muir: ADF BC: Creating an "EXISTS" View Criteria Oracle ACE Director Chris Muir shares some ADF tips. (tags: oracle otn oracleace adf) Translation and Multiple Languages with Oracle UCM | Bex Huff Bex says: "Last year, I gave a presentation at Oracle Open World about Creating and Maintaining an Internationalized Web Site. Well, I'm happy to announce that one of the several add-ons to UCM is now available for purchase!" (tags: oracle otn enterprise2.0 ecm oracleace) ORACLENERD: Design Documentation Oracle ACE Chet "ORACLENERD" Justice makes a pledge. (tags: oracle otn oracleace database)

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  • good/bad idea to use email address in php session variable? [closed]

    - by Stephan Hovnanian
    I'm developing some additional functionality for a client's website that uses the email address as a key lookup variable between various databases (email marketing system, internal prospect database, and a third shared DB that helps bridge the gap between the two). I'm concerned that storing a visitor's email address as a $_SESSION variable could lead to security issues (not so much for our site, but for the visitor). Anybody have suggestions or experience on whether this is okay to do, or if there's another alternative out there?

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  • How do you think about an Application Generator? [closed]

    - by Mehdi Sheyda
    I'm designing an application-generating application. It is an application that takes the requirements of customer as inputs , analyzes the requirements, creates classes and produces program files in C#. I am at the beginning of this project and have a long way to go with this application. Do you have an experience with designing similar kinds of projects? What risks might I encounter with this project?

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  • Best Software Development Methodology Environment for Fresh Graduates

    - by newbie
    I am looking online for IT-related jobs and most of the time, they are indicating the need that the candidate must have an experience in certain software development methodology (SCRUM, RAD, Waterfall, Agile, etc). Truly, different companies have different needs. What do you think is the best environment / software development methodology for a fresh graduate to be part of so that they could really be a good programmer? What will be avoided?

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  • Python 3.1 books still directly applicable to learning Python 2.7?

    - by jaysun
    I need to learn Python (v2.7) for my job, and looking for the best intro book for professional programmers. I found (via amazon) that "The Quick Python Book" is the best, but it's for Python 3.1 I know there's a lot of similarities in 2.7 and 3.1, and somewhere read that you can mostly use 3.1 syntax in 2.7 as a good "future practice". Can someone with experience please verify that a book for learning Python3 would still be directly applicable for 2.7? Thank you very much. edit: "The Quick Python Book" is for 3.1

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  • Summit Time!

    - by Ajarn Mark Caldwell
    Boy, how time flies!  I can hardly believe that the 2011 PASS Summit is just one week away.  Maybe it snuck up on me because it’s a few weeks earlier than last year.  Whatever the cause, I am really looking forward to next week.  The PASS Summit is the largest SQL Server conference in the world and a fantastic networking opportunity thrown in for no additional charge.  Here are a few thoughts to help you maximize the week. Networking As Karen Lopez (blog | @DataChick) mentioned in her presentation for the Professional Development Virtual Chapter just a couple of weeks ago, “Don’t wait until you need a new job to start networking.”  You should always be working on your professional network.  Some people, especially technical-minded people, get confused by the term networking.  The first image that used to pop into my head was the image of some guy standing, awkwardly, off to the side of a cocktail party, trying to shmooze those around him.  That’s not what I’m talking about.  If you’re good at that sort of thing, and you can strike up a conversation with some stranger and learn all about them in 5 minutes, and walk away with your next business deal all but approved by the lawyers, then congratulations.  But if you’re not, and most of us are not, I have two suggestions for you.  First, register for Don Gabor’s 2-hour session on Tuesday at the Summit called Networking to Build Business Contacts.  Don is a master at small talk, and at teaching others, and in just those two short hours will help you with important tips about breaking the ice, remembering names, and smooth transitions into and out of conversations.  Then go put that great training to work right away at the Tuesday night Welcome Reception and meet some new people; which is really my second suggestion…just meet a few new people.  You see, “networking” is about meeting new people and being friendly without trying to “work it” to get something out of the relationship at this point.  In fact, Don will tell you that a better way to build the connection with someone is to look for some way that you can help them, not how they can help you. There are a ton of opportunities as long as you follow this one key point: Don’t stay in your hotel!  At the least, get out and go to the free events such as the Tuesday night Welcome Reception, the Wednesday night Exhibitor Reception, and the Thursday night Community Appreciation Party.  All three of these are perfect opportunities to meet other professionals with a similar job or interest as you, and you never know how that may help you out in the future.  Maybe you just meet someone to say HI to at breakfast the next day instead of eating alone.  Or maybe you cross paths several times throughout the Summit and compare notes on different sessions you attended.  And you just might make new friends that you look forward to seeing year after year at the Summit.  Who knows, it might even turn out that you have some specific experience that will help out that other person a few months’ from now when they run into the same challenge that you just overcame, or vice-versa.  But the point is, if you don’t get out and meet people, you’ll never have the chance for anything else to happen in the future. One more tip for shy attendees of the Summit…if you can’t bring yourself to strike up conversation with strangers at these events, then at the least, after you sit through a good session that helps you out, go up to the speaker and introduce yourself and thank them for taking the time and effort to put together their presentation.  Ideally, when you do this, tell them WHY it was beneficial to you (e.g. “Now I have a new idea of how to tackle a problem back at the office.”)  I know you think the speakers are all full of confidence and are always receiving a ton of accolades and applause, but you’re wrong.  Most of them will be very happy to hear first-hand that all the work they put into getting ready for their presentation is paying off for somebody. Training With over 170 technical sessions at the Summit, training is what it’s all about, and the training is fantastic!  Of course there are the big-name trainers like Paul Randall, Kimberly Tripp, Kalen Delaney, Itzik Ben-Gan and several others, but I am always impressed by the quality of the training put on by so many other “regular” members of the SQL Server community.  It is amazing how you don’t have to be a published author or otherwise recognized as an “expert” in an area in order to make a big impact on others just by sharing your personal experience and lessons learned.  I would rather hear the story of, and lessons learned from, “some guy or gal” who has actually been through an issue and came out the other side, than I would a trained professor who is speaking just from theory or an intellectual understanding of a topic. In addition to the three full days of regular sessions, there are also two days of pre-conference intensive training available.  There is an extra cost to this, but it is a fantastic opportunity.  Think about it…you’re already coming to this area for training, so why not extend your stay a little bit and get some in-depth training on a particular topic or two?  I did this for the first time last year.  I attended one day of extra training and it was well worth the time and money.  One of the best reasons for it is that I am extremely busy at home with my regular job and family, that it was hard to carve out the time to learn about the topic on my own.  It worked out so well last year that I am doubling up and doing two days or “pre-cons” this year. And then there are the DVDs.  I think these are another great option.  I used the online schedule builder to get ready and have an idea of which sessions I want to attend and when they are (much better than trying to figure this out at the last minute every day).  But the problem that I have run into (seems this happens every year) is that nearly every session block has two different sessions that I would like to attend.  And some of them have three!  ACK!  That won’t work!  What is a guy supposed to do?  Well, one option is to purchase the DVDs which are recordings of the audio and projected images from each session so you can continue to attend sessions long after the Summit is officially over.  Yes, many (possibly all) of these also get posted online and attendees can access those for no extra charge, but those are not necessarily all available as quickly as the DVD recording are, and the DVDs are often more convenient than downloading, especially if you want to share the training with someone who was not able to attend in person. Remember, I don’t make any money or get any other benefit if you buy the DVDs or from anything else that I have recommended here.  These are just my own thoughts, trying to help out based on my experiences from the 8 or so Summits I have attended.  There is nothing like the Summit.  It is an awesome experience, fantastic training, and a whole lot of fun which is just compounded if you’ll take advantage of the first part of this article and make some new friends along the way.

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  • GDL Presents: Women Techmakers with Pixel Qi

    GDL Presents: Women Techmakers with Pixel Qi Jean Wang sits down with 2011 Anita Borg "Woman of Vision" Award for Innovation winner Mary Lou Jepsen of Pixel Qi to discuss overcoming technical challenges in hardware, drawing on Mary Lou's experience leading the engineering and architectural design of the $100 laptops that inspired the One Laptop Per Child (OLPC) organization. Hosts: Jean Wang - Lead Hardware Engineer for Project Glass | Vivian Cromwell - Manager, Global Chrome Developer Relations Guest: Mary Lou Jepsen - CEO and Founder, Pixel Qi From: GoogleDevelopers Views: 0 0 ratings Time: 01:00:00 More in Science & Technology

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  • Microsoft Dev Centre accounts

    - by Phil Murray
    Looks like Microsoft is offering a special offer of 95% of the yearly subscription for the Phone Dev Centre (I didn't say anything about desperate). What I was wondering is do you need a seperate account to publish to the Windows Phone app centre and the Windows App Centre? Also I heard some horror stories about the time it takes to get application published on the Windows phone marketplace, does anyone have any experience with this? Windows Phone Dev Centre Windows App Dev Centre

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  • MBO in software development

    - by Euphoric
    I just found out our middle sized software development company is going to implement MBO. As a big fan of Agile, I see this as counter-intuitive, because I believe it is impossible to create a objective, that is measurable. Especialy where creativity, experience, knowledge and profesionalism are important traits and expanding those are objectives and goals of many. So my question is, what is your opinion on using MBO in software development? And if there are development companies using MBO, either successfuly or unsucessfuly.

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  • Save the date! Manageability Partner Community Forum at Oracle Openworld - Oct. 1st

    - by Javier Puerta
    The Exadata & Manageability Partner Communities will be celebrating a Community Forum in San Francisco during Oracle Openworld. The session will take place on Monday, October 1st, from 4:00 - 6:00 pm local time.If you would like to present an experience around a customer project or sales best practice in the Manageability or Quality & Testing areas, please contact [email protected] with a short description of your proposal.

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  • Linux logo's are cool

    <b>Handle With Linux:</b> "Linux logos are often a expression of feelings. Often they express a sense of humor, or great feel for esthetics. One of the reasons people use linux is because it's possible to make it a personal experience."

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  • Game engine help

    - by Nick
    So, I am looking to start designing a video game. My biggest problem right now is choosing the right game engine. I am hiring a programmer, so the language doesn't really matter as much. What I need is an engine with these features, for very, very cheap: -Ability to create very realistic AI -Ability to display, hundreds, possibly thousands of characters Also, if anyone has any experience with Darkbasic Pro, if they could give me a basic run-through and review of it. Thanks a lot!

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  • Windows 8 Launch&ndash;Why OEM and Retailers Should STFU

    - by D'Arcy Lussier
    Microsoft has gotten a lot of flack for the Surface from OEM/hardware partners who create Windows-based devices and I’m sure, to an extent, retailers who normally stock and sell Windows-based devices. I mean we all know how this is supposed to work – Microsoft makes the OS, partners make the hardware, retailers sell the hardware. Now Microsoft is breaking the rules by not only offering their own hardware but selling them via online and through their Microsoft branded stores! The thought has been that Microsoft is trying to set a standard for the other hardware companies to reach for. Maybe. I hope, at some level, Microsoft may be covertly responding to frustrations associated with trusting the OEMs and Retailers to deliver on their part of the supply chain. I know as a consumer, I’m very frustrated with the Windows 8 launch. Aside from the Surface sales, there’s nothing happening at the retail level. Let me back up and explain. Over the weekend I visited a number of stores in hopes of trying out various Windows 8 devices. Out of three retailers (Staples, Best Buy, and Future Shop), not *one* met my expectations. Let me be honest with you Staples, I never really have high expectations from your computer department. If I need paper or pens, whatever, but computers – you’re not the top of my list for price or selection. Still, considering you flaunted Win 8 devices in your flyer I expected *something* – some sign of effort that you took the Windows 8 launch seriously. As I entered the 1910 Pembina Highway location in Winnipeg, there was nothing – no signage, no banners – nothing that would suggest Windows 8 had even launched. I made my way to the laptops. I had to play with each machine to determine which ones were running Windows 8. There wasn’t anything on the placards that made it obvious which were Windows 8 machines and which ones were Windows 7. Likewise, there was no easy way to identify the touch screen laptop (the HP model) from the others without physically touching the screen to verify. Horrible experience. In the same mall as the Staples I mentioned above, there’s a Future Shop. Surely they would be more on the ball. I walked in to the 1910 Pembina Highway location and immediately realized I would not get a better experience. Except for the sign by the front door mentioning Windows 8, there was *nothing* in the computer department pointing you to the Windows 8 devices. Like in Staples, the Win 8 laptops were mixed in with the Win 7 ones and there was nothing notable calling out which ones were running Win 8. I happened to hit up the St. James Street location today, thinking since its a busier store they must have more options. To their credit, they did have two staff members decked out in Windows 8 shirts and who were helping a customer understand Windows 8. But otherwise, there was nothing highlighting the Windows 8 devices and they were again mixed in with the rest of the Win 7 machines. Finally, we have the St. James Street Best Buy location here in Winnipeg. I’m sure Best Buy will have their act together. Nope, not even close. Same story as the others: minimal signage (there was a sign as you walked in with a link to this schedule of demo days), Windows 8 hardware mixed with the rest of the PC offerings, and no visible call-outs identifying which were Win 8 based. This meant that, like Future Shop and Staples, if you wanted to know which machine had Windows 8 you had to go and scrutinize each machine. Also, there was nothing identifying which ones were touch based and which were not. Just Another Day… To these retailers, it seemed that the Windows 8 launch was just another day, with another product to add to the showroom floor. Meanwhile, Apple has their dedicated areas *in all three stores*. It was dead simple to find where the Apple products were compared to the Windows 8 products. No wonder Microsoft is starting to push their own retail stores. No wonder Microsoft is trying to funnel orders through them instead of relying on these bloated retail big box stores who obviously can’t manage a product launch. It’s Not Just The Retailers… Remember when the Acer CEO, Founder, and President of Computer Global Operations all weighed in on how Microsoft releasing the Surface would have a “huge negative impact for the ecosystem and other brands may take a negative reaction”? Also remember the CEO stating “[making hardware] is not something you are good at so please think twice”? Well the launch day has come and gone, and so far Microsoft is the only one that delivered on having hardware available on the October 26th date. Oh sure, there are laptops running Windows 8 – but all in one desktop PCs? I’ve only seen one or two! And tablets are *non existent*, with some showing an early to late November availability on Best Buy’s website! So while the retailers could be doing more to make it easier to find Windows 8 devices, the manufacturers could help by *getting devices into stores*! That’s supposedly something that these companies are good at, according to the Acer CEO. So Here’s What the Retailers and Manufacturers Need To Do… Get Product Out The pivotal timeframe will be now to the end of November. We need to start seeing all these fantastic pieces of hardware ship – including the Samsung ATIV Smart PC Pro, the Acer Iconia, the Asus TAICHI 21, and the sexy Samsung Series 7 27” desktop. It’s not enough to see product announcements, we need to see actual devices. Make It Easy For Customers To Find Win8 Devices You want to make it easy to sell these things? Make it easy for people to find them! Have staff on hand that really know how these devices run and what can be done with them. Don’t just have a single demo day, have people who can demo it every day! Make It Easy to See the Features There’s touch screen desktops, touch screen laptops, tablets, non-touch laptops, etc. People need to easily find the features for each machine. If I’m looking for a touch-laptop, I shouldn’t need to sift through all the non-touch laptops to find them – at the least, I need to quickly be able to see which ones are touch. I feel silly even typing this because this should be retail 101 and I have no retail background (but I do have an extensive background as a customer). In Summary… Microsoft launching the Surface and selling them through their own channels isn’t slapping its OEM and retail partners in the face; its slapping them to wake the hell up and stop coasting through Windows launch events like they don’t matter. Unless I see some improvements from vendors and retailers in November, I may just hold onto my money for a Surface Pro even if I have to wait until early 2013. Your move OEM/Retailers. *Update – While my experience has been in Winnipeg, similar experiences have been voiced from colleagues in Calgary and Edmonton.

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