I'm Not Bi-Polar, I'm Bi-Winning
- by David Dorf
On March 1st, Charlie Sheen joined Twitter and was able to amass 1M followers in 25 hours and 17 minutes, setting an official world record. So why does it take your brand so long to collect followers? Easy: you're brand isn't a train wreck.Wouldn't it be great if your customers we chatting about your products as much as they're talking about Charlie #winning? There are a couple things retailers can do. First, you can offer check-ins to your customers, which can occasionally get a "ooh, what are you buying there?" in the social network. Another methods is to allow customer to "like" particular products on your Web site. Companies like Wet Seal excel at that.We've been experimenting with automatic posting from the POS, assuming a customer has opted-in. When you buy something in a store, the POS can automatically post "Dave just bought something at Wet Seal" to Facebook, Twitter, and Foursquare simultaneously. We stopped short of mentioning the specific product so we don't pull a Beacon. The idea is the same: get the conversation started. Give customers a virtual water-cooler where they can discuss products and influence buying decisions.The guys over at ShopSocially have done something very similar. On the Facebook page for Cafe Press, customers can claim purchases, effectively bragging on their walls. Each posting goes through the Facebook newsfeed and gets friends interested. They are seeing over 1,000 purchases being shared daily, and that's generating over 300,000 brand impressions.Sounds like a winning idea.
