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• Is it possible to perform Google Website Optimization on URL Rewritten pages?

  - by digiguru

  I have a format of pages that I want to perform an A/B comparison on using google website optimizer. the URLs look as follows - the first page I want to compare... <mywebsite.com>/request1/([a-zA-Z0-9\-]*)_([0-9]+).htm vs <mywebsite.com>/request2/([a-zA-Z0-9\-]*)_([0-9]+).htm the goal page is <mywebsite.com>/request-sent.htm How can I set this up in google website optimizer? If it's not possible, are there alternative solutions available for doing such comparison reports online?

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• On App Engine, what does optimization for reads mean?

  - by Honza Pokorny

  In the documentation for Google App Engine, it says that when designing data models for the datastore, you should "optimize for reads, not writes". What exactly does this mean? What is more 'expensive', CPU intensive or time consuming?

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• CSS/XHTML/Web 2.0 Compliance and SE-Optimization boils down to...

  - by Salman A

  Seems like making a website CSS/XHTML/Web 2.0 compliant and highly search-engine optimized is as simple as nesting each and everything inside UL/LI tags. Is there a genuine reason for web designers/developers to use UL and LI tags even when it does not make any sense?

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• DB Interface Design Optimization: Is it better to optimise for Fewer requests of smaller data size?

  - by Overflow

  The prevailing wisdom in webservices/web requests in general is to design your api such that you use as few requests as possible, and that each request returns therefore as much data as is needed In database design, the accepted wisdom is to design your queries to minimise size over the network, as opposed to minimizing the number of queries. They are both remote calls, so what gives?

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• JQuery Optimization: Is there any way to speed up the rendering of the FlexSelect control?

  - by Sephrial

  Greetings, I am new to jQuery, and I have a performance problem with the FlexSelect control where it takes about 5 seconds to render the dropdown control (in the renderDropdown() function). The dropdown list contains about 5000 element. I believe all the runtime is attributed to the following block of code: var list = this.dropdownList.html(""); $.each(this.results, function() { list.append($("<li/>").html(this.name)); }); Question: Are there any alternatives that would build this list of elements in a more inefficient manner?

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• db optimization - have a total field or query table?

  - by Dorian Fife

  I have an app where users get points for actions they perform - either 1 point for an easy action or 2 for a difficult one. I wish to display to the user the total number of points he got in my app and the points obtained this week (since Monday at midnight). I have a table that records all actions, along with their time and number of points. I have two alternatives and I'm not sure which is better: Every time the user sees the report perform a query and sum the points the user got Add two fields to each user that records the number of points obtained so far (total and weekly). The weekly points value will be set to 0 every Monday at midnight. The first option is easier, but I'm afraid that as I'll get many users and actions queries will take a long time. The second option bares the risk of inconsistency between the table of actions and the summary values. I'm very interested in what you think is the best alternative here. Thanks, Dorian

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• Oracle Query Optimization: Why is My Second Query Faster?

  - by Patrick Cuff

  I was having some performance issues with an Oracle query, so I downloaded a trial of the Quest SQL Optimizer for Oracle, which made some changes that dramatically improved the query's performance. I'm not exactly sure why the recommended query had such an improvement; can anyone provide an explanation? Before: SELECT t1.version_id, t1.id, t2.field1, t3.person_id, t2.id FROM table1 t1, table2 t2, table3 t3 WHERE t1.id = t2.id AND t1.version_id = t2.version_id AND t2.id = 123 AND t1.version_id = t3.version_id AND t1.VERSION_NAME <> 'AA' order by t1.id Plan Cost: 831 Elapsed Time: 00:00:21.40 Number of Records: 40,717 After: SELECT /*+ USE_NL_WITH_INDEX(t1) */ t1.version_id, t1.id, t2.field1, t3.person_id, t2.id FROM table2 t2, table3 t3, table1 t1 WHERE t1.id = t2.id + 0 AND t1.version_id = t2.version_id + 0 AND t2.id = 123 AND t1.version_id = t3.version_id + 0 AND t1.VERSION_NAME || '' <> 'AA' AND t3.version_id = t2.version_id + 0 order by t1.id Plan Cost: 686 Elapsed Time: 00:00:00.95 Number of Records: 40,717 Questions: Why does re-arranging the order of the tables in the FROM clause help? Why does adding + 0 to the WHERE clause comparisons help? Why does || '' <> 'AA' in the WHERE clause VERSION_NAME comparison help? Is this a more efficient way of handling possible nulls on this column?

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• Come up with a real-world problem in which only the best solution will do (a problem from Introduction to algorithms) [closed]

  - by Mike

  EDITED (I realized that the question certainly needs a context) The problem 1.1-5 in the book of Thomas Cormen et al Introduction to algorithms is: "Come up with a real-world problem in which only the best solution will do. Then come up with one in which a solution that is “approximately” the best is good enough." I'm interested in its first statement. And (from my understanding) it is asked to name a real-world problem where only the exact solution will work as opposed to a real-world problem where good-enough solution will be ok. So what is the difference between the exact and good enough solution. Consider some physics problem for example the simulation of the fulid flow in the permeable medium. To make this simulation happen some simplyfing assumptions have to be made when deriving a mathematical model. Otherwise the model becomes at least complex and unsolvable. Virtually any particle in the universe has its influence on the fluid flow. But not all particles are equal. Those that form the permeable medium are much more influental than the ones located light years away. Then when the mathematical model needs to be solved an exact solution can rarely be found unless the mathematical model is simple enough (wich probably means the model isn't close to reality). We take an approximate numerical method and after hours of coding and days of verification come up with the program or algorithm which is a solution. And if the model and an algorithm give results close to a real problem by some degree that is good enough soultion. Its worth noting the difference between exact solution algorithm and exact computation result. When considering real-world problems and real-world computation machines I believe all physical problems solutions where any calculations are taken can not be exact because universal physical constants are represented approximately in the computer. Any numbers are represented with the limited precision, at least limited by amount of memory available to computing machine. I can imagine plenty of problems where good-enough, good to some degree solution will work, like train scheduling, automated trading, satellite orbit calculation, health care expert systems. In that cases exact solutions can't be derived due to constraints on computation time, limitations in computer memory or due to the nature of problems. I googled this question and like what this guy suggests: there're kinds of mathematical problems that need exact solutions (little note here: because the question is taken from the book "Introduction to algorithms" the term "solution" means an algorithm or a program, which in this case gives exact answer on each input). But that's probably more of theoretical interest. So I would like to narrow down the question to: What are the real-world practical problems where only the best (exact) solution algorithm or program will do (but not the good-enough solution)? There are problems like breaking of cryptographic ciphers where only exact solution matters in practice and again in practice the process of deciphering without knowing a secret should take reasonable amount of time. Returning to the original question this is the problem where good-enough (fast-enough) solution will do there's no practical need in instant crack though it's desired. So the quality of "best" can be understood in any sense: exact, fastest, requiring least memory, having minimal possible network traffic etc. And still I want this question to be theoretical if possible. In a sense that there may be example of computer X that has limited resource R of amount Y where the best solution to problem P is the one that takes not more than available Y for inputs of size N*Y. But that's the problem of finding solution for P on computer X which is... well, good enough. My final thought that we live in a world where it is required from programming solutions to practical purposes to be good enough. In rare cases really very very good but still not the best ones. Isn't it? :) If it's not can you provide an example? Or can you name any such unsolved problem of practical interest?

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• Breadcrumb for multiple categories

  - by Damodar Bashyal

  I post in multiple categories, so is it better to have: Consulting Services Implementation Service A Consulting Services Optimization Service A Consulting Services Upgrade Service A or, Consulting Services Implementation, Optimization, Upgrade Service A I was doing second way, the problem is google doesn't show 3rd set of crumbs. ie it only displays: Consulting Services on search result. But having multiple breadcrumbs on the page doesn't look good. any suugestions? Update For @PatomaS 's question I mean 3 lines of breadcrumbs, see above i have posted same article (Service A) in 3 categories (Implementation, Optimization, Upgrade). So you can reach same article through 3 categories. So whats the best breadcrumb to display on article 'Service A'?

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• How do I know if I've gone too far with processing things in a game?

  - by ThePlan

  A common programming quote I see every day is: Premature optimization is the root of all evil! I admit I'm one of those guys that like to do premature optimization in a pretty obssessive manner but that's probably because I'm not aware how powerful modern processors are. I can think of lots of sollutions for a problem, but all of them are tough on the memory side, and I keep thinking "This will hurt me more in the future when I'll have to re-do it because it's bad performance-wise." How do you know when the code you are thinking of is going too far and is not a case of premature optimization? How much can your game handle at a time before performance becomes a problem?

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• 10 Essential Tools for building ASP.NET Websites

  - by Stephen Walther

  I recently put together a simple public website created with ASP.NET for my company at Superexpert.com. I was surprised by the number of free tools that I ended up using to put together the website. Therefore, I thought it would be interesting to create a list of essential tools for building ASP.NET websites. These tools work equally well with both ASP.NET Web Forms and ASP.NET MVC. Performance Tools After reading Steve Souders two (very excellent) books on front-end website performance High Performance Web Sites and Even Faster Web Sites, I have been super sensitive to front-end website performance. According to Souders’ Performance Golden Rule: “Optimize front-end performance first, that's where 80% or more of the end-user response time is spent” You can use the tools below to reduce the size of the images, JavaScript files, and CSS files used by an ASP.NET application. 1. Sprite and Image Optimization Framework CSS sprites were first described in an article written for A List Apart entitled CSS sprites: Image Slicing’s Kiss of Death. When you use sprites, you combine multiple images used by a website into a single image. Next, you use CSS trickery to display particular sub-images from the combined image in a webpage. The primary advantage of sprites is that they reduce the number of requests required to display a webpage. Requesting a single large image is faster than requesting multiple small images. In general, the more resources – images, JavaScript files, CSS files – that must be moved across the wire, the slower your website. However, most people avoid using sprites because they require a lot of work. You need to combine all of the images and write just the right CSS rules to display the sub-images. The Microsoft Sprite and Image Optimization Framework enables you to avoid all of this work. The framework combines the images for you automatically. Furthermore, the framework includes an ASP.NET Web Forms control and an ASP.NET MVC helper that makes it easy to display the sub-images. You can download the Sprite and Image Optimization Framework from CodePlex at http://aspnet.codeplex.com/releases/view/50869. The Sprite and Image Optimization Framework was written by Morgan McClean who worked in the office next to mine at Microsoft. Morgan was a scary smart Intern from Canada and we discussed the Framework while he was building it (I was really excited to learn that he was working on it). Morgan added some great advanced features to this framework. For example, the Sprite and Image Optimization Framework supports something called image inlining. When you use image inlining, the actual image is stored in the CSS file. Here’s an example of what image inlining looks like: .Home_StephenWalther_small-jpg { width:75px; height:100px; background: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEsAAABkCAIAAABB1lpeAAAAB GdBTUEAALGOfPtRkwAAACBjSFJNAACHDwAAjA8AAP1SAACBQAAAfXkAAOmLAAA85QAAGcxzPIV3AAAKL s+zNfREAAAAASUVORK5CYII=) no-repeat 0% 0%; } The actual image (in this case a picture of me that is displayed on the home page of the Superexpert.com website) is stored in the CSS file. If you visit the Superexpert.com website then very few separate images are downloaded. For example, all of the images with a red border in the screenshot below take advantage of CSS sprites: Unfortunately, there are some significant Gotchas that you need to be aware of when using the Sprite and Image Optimization Framework. There are workarounds for these Gotchas. I plan to write about these Gotchas and workarounds in a future blog entry. 2. Microsoft Ajax Minifier Whenever possible you should combine, minify, compress, and cache with a far future header all of your JavaScript and CSS files. The Microsoft Ajax Minifier makes it easy to minify JavaScript and CSS files. Don’t confuse minification and compression. You need to do both. According to Souders, you can reduce the size of a JavaScript file by an additional 20% (on average) by minifying a JavaScript file after you compress the file. When you minify a JavaScript or CSS file, you use various tricks to reduce the size of the file before you compress the file. For example, you can minify a JavaScript file by replacing long JavaScript variables names with short variables names and removing unnecessary white space and comments. You can minify a CSS file by doing such things as replacing long color names such as #ffffff with shorter equivalents such as #fff. The Microsoft Ajax Minifier was created by Microsoft employee Ron Logan. Internally, this tool was being used by several large Microsoft websites. We also used the tool heavily on the ASP.NET team. I convinced Ron to publish the tool on CodePlex so that everyone in the world could take advantage of it. You can download the tool from the ASP.NET Ajax website and read documentation for the tool here. I created the installer for the Microsoft Ajax Minifier. When creating the installer, I also created a Visual Studio build task to make it easy to minify all of your JavaScript and CSS files whenever you do a build within Visual Studio automatically. Read the Ajax Minifier Quick Start to learn how to configure the build task. 3. ySlow The ySlow tool is a free add-on for Firefox created by Yahoo that enables you to test the front-end of your website. For example, here are the current test results for the Superexpert.com website: The Superexpert.com website has an overall score of B (not perfect but not bad). The ySlow tool is not perfect. For example, the Superexpert.com website received a failing grade of F for not using a Content Delivery Network even though the website using the Microsoft Ajax Content Delivery Network for JavaScript files such as jQuery. Uptime After publishing a website live to the world, you want to ensure that the website does not encounter any issues and that it stays live. I use the following tools to monitor the Superexpert.com website now that it is live. 4. ELMAH ELMAH stands for Error Logging Modules and Handlers for ASP.NET. ELMAH enables you to record any errors that happen at your website so you can review them in the future. You can download ELMAH for free from the ELMAH project website. ELMAH works great with both ASP.NET Web Forms and ASP.NET MVC. You can configure ELMAH to store errors in a number of different stores including XML files, the Event Log, an Access database, a SQL database, an Oracle database, or in computer RAM. You also can configure ELMAH to email error messages to you when they happen. By default, you can access ELMAH by requesting the elmah.axd page from a website with ELMAH installed. Here’s what the elmah page looks like from the Superexpert.com website (this page is password-protected because secret information can be revealed in an error message): If you click on a particular error message, you can view the original Yellow Screen ASP.NET error message (even when the error message was never displayed to the actual user). I installed ELMAH by taking advantage of the new package manager for ASP.NET named NuGet (originally named NuPack). You can read the details about NuGet in the following blog entry by Scott Guthrie. You can download NuGet from CodePlex. 5. Pingdom I use Pingdom to verify that the Superexpert.com website is always up. You can sign up for Pingdom by visiting Pingdom.com. You can use Pingdom to monitor a single website for free. At the Pingdom website, you configure the frequency that your website gets pinged. I verify that the Superexpert.com website is up every 5 minutes. I have the Pingdom service verify that it can retrieve the string “Contact Us” from the website homepage. If your website goes down, you can configure Pingdom so that it sends an email, Twitter, SMS, or iPhone alert. I use the Pingdom iPhone app which looks like this: 6. Host Tracker If your website does go down then you need some way of determining whether it is a problem with your local network or if your website is down for everyone. I use a website named Host-Tracker.com to check how badly a website is down. Here’s what the Host-Tracker website displays for the Superexpert.com website when the website can be successfully pinged from everywhere in the world: Notice that Host-Tracker pinged the Superexpert.com website from 68 locations including Roubaix, France and Scranton, PA. Debugging I mean debugging in the broadest possible sense. I use the following tools when building a website to verify that I have not made a mistake. 7. HTML Spell Checker Why doesn’t Visual Studio have a built-in spell checker? Don’t know – I’ve always found this mysterious. Fortunately, however, a former member of the ASP.NET team wrote a free spell checker that you can use with your ASP.NET pages. I find a spell checker indispensible. It is easy to delude yourself that you are capable of perfect spelling. I’m always super embarrassed when I actually run the spell checking tool and discover all of my spelling mistakes. The fastest way to add the HTML Spell Checker extension to Visual Studio is to select the menu option Tools, Extension Manager within Visual Studio. Click on Online Gallery and search for HTML Spell Checker: 8. IIS SEO Toolkit If people cannot find your website through Google then you should not even bother to create it. Microsoft has a great extension for IIS named the IIS Search Engine Optimization Toolkit that you can use to identify issue with your website that would hurt its page rank. You also can use this tool to quickly create a sitemap for your website that you can submit to Google or Bing. You can even generate the sitemap for an ASP.NET MVC website. Here’s what the report overview for the Superexpert.com website looks like: Notice that the Sueprexpert.com website had plenty of violations. For example, there are 65 cases in which a page has a broken hyperlink. You can drill into these violations to identity the exact page and location where these violations occur. 9. LinqPad If your ASP.NET website accesses a database then you should be using LINQ to Entities with the Entity Framework. Using LINQ involves some magic. LINQ queries written in C# get converted into SQL queries for you. If you are not careful about how you write your LINQ queries, you could unintentionally build a really badly performing website. LinqPad is a free tool that enables you to experiment with your LINQ queries. It even works with Microsoft SQL CE 4 and Azure. You can use LinqPad to execute a LINQ to Entities query and see the results. You also can use it to see the resulting SQL that gets executed against the database: 10. .NET Reflector I use .NET Reflector daily. The .NET Reflector tool enables you to take any assembly and disassemble the assembly into C# or VB.NET code. You can use .NET Reflector to see the “Source Code” of an assembly even when you do not have the actual source code. You can download a free version of .NET Reflector from the Redgate website. I use .NET Reflector primarily to help me understand what code is doing internally. For example, I used .NET Reflector with the Sprite and Image Optimization Framework to better understand how the MVC Image helper works. Here’s part of the disassembled code from the Image helper class: Summary In this blog entry, I’ve discussed several of the tools that I used to create the Superexpert.com website. These are tools that I use to improve the performance, improve the SEO, verify the uptime, or debug the Superexpert.com website. All of the tools discussed in this blog entry are free. Furthermore, all of these tools work with both ASP.NET Web Forms and ASP.NET MVC. Let me know if there are any tools that you use daily when building ASP.NET websites.

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• SQLAuthority News – Public Training Classes In Hyderabad 12-14 May – Microsoft SQL Server 2005/2008

  - by pinaldave

  After successfully delivering many corporate trainings as well as the private training Solid Quality Mentors, India is launching the Public Training in Hyderabad for SQL Server 2008 and SharePoint 2010. This is going to be one of the most unique and one-of-a-kind events in India where Solid Quality Mentors are offering public classes. I will be leading the training on Microsoft SQL Server 2005/2008 Query Optimization & Performance Tuning. This intensive, 3-day course intends to give attendees an in-depth look at Query Optimization and Performance Tuning in SQL Server 2005 and 2008. Designed to prepare SQL Server developers and administrators for a transition into SQL Server 2005 or 2008, the course covers the best practices for a variety of essential tasks in order to maximize the performance. At the end of the course, there would be daily discussions about your real-world problems and find appropriate solutions. Note: Scroll down for course fees, discount, dates and location. Do not forget to take advantage of Discount code ‘SQLAuthority‘. The training premises are very well-equipped as they will be having 1:1 computers. Every participant will be provided with printed course materials. I will pick up your entire lunch tab and we will have lots of SQL talk together. The best participant will receive a special gift at the end of the course. Even though the quality of the material to be delivered together with the course will be of extremely high standard, the course fees are set at a very moderate rate. The fee for the course is INR 14,000/person for the whole 3-day convention. At the rate of 1 USD = 44 INR, this fee converts to less than USD 300. At this rate, it is totally possible to fly from anywhere from the world to India and take the training and still save handsome pocket money. It would be even better if you register using the discount code “SQLAuthority“, for you will instantly get an INR 3000 discount, reducing the total cost of the training to INR 11,000/person for whole 3 days course. This is a onetime offer and will not be available in the future. Please note that there will be a 10.3% service tax on course fees. To register, either send an email to [email protected] or call +91 95940 43399. Feel free to drop me an email at [email protected] for any additional information and clarification. Training Date and Time: May 12-14, 2010 10 AM- 6 PM. Training Venue: Abridge Solutions, #90/B/C/3/1, Ganesh GHR & MSY Plaza, Vittalrao Nagar, Near Image Hospital, Madhapur, Hyderabad – 500 081. The details of the course is as listed below. Day 1 : Strengthen the basics along with SQL Server 2005/2008 New Features Module 01: Subqueries, Ranking Functions, Joins and Set Operations Module 02: Table Expressions Module 03: TOP and APPLY Module 04: SQL Server 2008 Enhancements Day 2: Query Optimization & Performance Tuning 1 Module 05: Logical Query Processing Module 06: Query Tuning Module 07:  Introduction to the Query Processor Module 08:  Review of common query coding which causes poor performance Day 3: Query Optimization & Performance Tuning 2 Module 09:  SQL Server Indexing and index maintenance Module 10:  Plan Guides, query hints, UDFs, and Computed Columns Module 11:  Understanding SQL Server Execution Plans Module 12: Real World Index and Optimization Tips Download the complete PDF brochure. We are also going to have SharePoint 2010 training by Joy Rathnayake on 10-11 May. All the details for discount applies to the same as well. Reference : Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Training, SQLAuthority News, T SQL, Technology

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• Books or resources for high-loaded sites.

  - by Alex

  Currently I'm developing high-loaded financial portal(we use LAMP to run our project). There are great number of incoming data to be processed and stored. So optimization tasks become very important for us. Could you suggest books, articles or resources, that discover optimization questions (especially bboks). NOTE: At the moment I'm reading great book High Performance MySQL, but besides I want to know other facilities of optimization.

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• SEO Courses - Tips and Techniques to Enhance Visibility

  Search Engine Optimization (SEO) is the process of optimizing a web site to achieve a higher ranking when a search engine looks for web pages based on particular word or phrase. The SEO courses empower you with the wherewithal to successfully set up and run an optimization program.

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• Few Steps For Making Your Website SEO Friendly

  Currently going by the dynamics of the internet every web designer of class is expected to be acquainted with or have a basic working knowledge of search engine optimization tools. Web promotion as an optimization tool for enhancing increased traffic to a given site is one skill web designers just like online marketers require in their respective fields to conquer the market.

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• My Rant About the SEO Specialist

  Clients wishing to avail of search engine optimization services will have an important choice to make. They can choose between hiring SEO specialists or SEO generalists to provide the services they need. SEO specialists are technicians who concentrate on specific aspects of search engine optimization while generalists will take on all aspects of it. This article looks into the pros and cons of employing these service providers.

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• Five Query Optimizations in MySQL

  Query optimization is an often overlooked part of applications. Sean Hull encourages at least some attention to query optimization up front and helps you identify some of the more common optimizations you may run across.

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• Achieving a Strong SEO Rating

  SEO or Search Engine Optimization is a must if you are serious in having your website placed with the search engine, and with great results. There are important guidelines to be followed. It is really not that hard to understand even for beginners. For beginners the term optimization may sound somewhat difficult, when actually it is very doable.

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• Fool Proof Guide to SEO

  Search Engine Optimization is now more important than ever. There is a huge competition for almost every imaginable market niche. The goal of optimization is to get pages on top positions in search results.

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• Website Health Check - Keyword Blunders - Part 1

  Website Health Check provides a report on the components of a website. Keyword is one of the most important components. Let's start with it. Keywords are the starting point of Search Engine Optimization (SEO). So, when you make a mistake with the keywords, your whole optimization process becomes a waste of time.

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• SEO for single-page content-less Web App

  - by brillout.com

  as written in the title the website on which I try to do Search Engine Optimization has following two properties: doesn't have any content in the SEO sense: it doesn't hold any information and only offers functionality consists of only one page/URL since most of the SEO tips/tricks I read are based on content how do I perform SEO optimization on such a website? for more info: the website is basically just a timer/alarm/stopwatch

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• Know More About SEO Software

  SEO optimization is very essential to people who are looking for the current means to enhance the popularity of their sites on the internet. The SEO tool is one that delivers the success of your site and at the same time ensures that you get targeted traffic with ease. There is immense competition on the internet and it is for this reason why you should go in for SEO optimization so that you can have a winning edge over the other players in the online market.

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• SEO Techniques to Be Used by Every Website

  Search engine optimization is the buzz word in the world of internet. Every website wants to rank high in the search engine listings. There are different techniques and measures that you can take up for the process of search engine optimization. Here are some sure shot techniques that every website should apply in order to rank high.

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• The Benefits of Doing Proper Keyword Research

  First of all, let's get one thing straight: keyword research is the hands down the absolute base for any marketing or search engine optimization campaign. You can't get absolutely anything done without doing proper keyword research first. The simple reason behind this fact is that you will be needing the results provided by keyword services for everything from the actual content of your website, to future search engine optimization campaigns, pay per click campaigns, and so on.

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• SEO Pricing - How it is Decided

  SEO or SE Optimization is presently the most commonly used and very effective form of advertising. Customers can expect to achieve very high Return on Investment in search engine optimization.

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