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  • Effective Link Building As an Online Marketing Strategy

    Link building is a very effective online marketing strategy for increasing search engine rankings but only if done correctly. Consideration needs to be given to the type links you develop for your site being search engines favor particular link characteristics. Discover the 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.

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  • Why Outbound Linking in SEO

    The liking of the web-masters for the outbound links vary a lot. Some of them freely use the outbound links thinking that it actually boosts the value of the site and increase the chances of getting increasing visitors.

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  • Tips For SEO Friendly Press Releases

    With the emergent commercial nature of the web it is becoming harder to get quality one way inbound links. One of the best ways of achieving incoming links is by submitting free or cheap press releases that help you build link justice without spending lots of money. An SEO press release is primary way to deliver news of new events taking place within your company.

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  • Developing web sites that imitate desktop apps. How to fight that paradigm? [closed]

    - by user1598390
    Supposse there's a company where web sites/apps are designed to resemble desktop apps. They struggle to add: Splash screens Drop-down menus Tab-pages Pages that don't grow downward with content, context is inside scrollable area so page is of a fixed size, as if resembling the one-screen limitation of desktop apps. Modal windows, pop-ups, etc. Tree views Absolutely no access to content unless you login-first, even with non-sensitive content. After splash screen desapears, you are presented with a login screen. No links - just simulated buttons. Fixed page-size. Cannot open a linked in other tab Print button that prints directly ( not showing printable page so the user can't print via the browser's print command ) Progress bars for loading content even when the browser indicates it with its own animation Fonts and color amulate a desktop app made with Visual Basic, PowerBuilder etc. Every app seems almost as if were made in Visual Basic. They reject this elements: Breadcrumbs Good old underlined links Generated/dynamic navigation, usage-based suggestions Ability to open links in multiple tabs Pagination Printable pages Ability to produce a URL you can save or share that links to an item, like when you send someone the link to an especific StackExchange question. The only URL is the main one. Back button To achieve this, tons of javascript code is needed. Lots and lots of Javascript and Ajax code for things not related with the business but with the necessity to hide/show that button, refresh this listbox, grey-out that label, etc. The coplexity generated by forcing one paradigm into another means most lines of code are dedicated to maintain the illusion of a desktop app. What is the best way to change this mindset, and make them embrace the web, and start producing modern, web apps instead of desktop imitations ? EDIT: These sites are intranet sites. Users hate these apps. They constantly whine about them, but they have to use them to do their daily work. These sites are in-house solutions, the end-users have no choice but to use them. They are a "captive audience". Also, substitution will not happen because of high costs. But at least if that mindset is changed, new developments would be more web-like.

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  • Finding Tools Guidance in OUM

    - by user716869
    OUM is not tool – specific. However, it does include tool guidance.  Tool guidance in OUM includes: a mention of a tool that could be used to complete a specific task(s) templates created with a specific tool example work products in a specific tool links to tool resources Tool Supplemental Guides So how do you find all this helpful tool information? Start at the lowest level first – the Task Overview.  Even though the task overviews are written tool-agnostic, they sometimes mention suggestions, or examples of a tool that might be used to complete the task.  More specific tool information can be found in the Task Overview, Templates and Tools section.  In some cases, the tool used to create the template (for example, Microsoft Word, Powerpoint, Project and Visio) is useful. The Templates and Tools section also provides more specific tool guidance, such as links to: White Papers Viewlets Example Work Products Additional Resources Tool Supplemental Guides If you’re more interested in seeing what tools might be helpful in general for your project or to see if there is any tool guidance for a specific tool that your project is committed to using, go to the Supplemental Guidance page in OUM.  This page is available from the Method Navigation pull down located in the header of almost every OUM page. When you open the Supplemental Guidance page, the first thing you see is a table index of everything that is included on the page.  At the top of the right column are all the Tool Supplemental Guides available in OUM.  Use the index to navigate to any of the guides. Next in the right column is Discipline/Industry/View Resources and Samples.  Use the index to navigate to any of these topics and see what’s available and more specifically, if there is any tool guidance available.  For example, if you navigate to the Cloud Resources, you will find a link to the IT Strategies from Oracle page that provides information for Cloud Practitioner Guides, Cloud Reference Architectures and Cloud White Papers, including the Cloud Candidate Selection Tool and Cloud Computing Maturity Model. The section for Method Tool and Technique Cross References can take you to the Task to Tool Cross Reference.  This page provides a task listing with possible helpful tools and links to more information regarding the tools.  By no means is this tool guidance all inclusive.  You can use other tools not mentioned in OUM to complete an OUM task. The Method Tool and Technique Cross References can also take you to the various Technique pages (Index and Cross References).  While techniques are not necessarily “tools,” they can certainly provide valuable assistance in completing tasks. In the Other Resources section of the Supplemental Guidance page, you find links to the viewlets and white papers that are included within OUM.

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  • Why Does the SEO Process Take So Long? Expert SEO Speaks Out

    For the first 6 months, the SEO expert works on identifying the winning keywords, implementing on-page optimization and content strategies, and building diverse quality links back to the important keyword pages on your website. Most time consuming is the building of a solid Link Reputation by implementing a focused SEO Strategy which is in alignment with the "New Link Variables" like - Consistency, Relevancy, Diversity, Progression, Participation and Age of links. So first ask yourself, is your SEO strategy, the right SEO strategy for your website?

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  • 5 Keys of Resource Box Optimization

    The whole point of writing and submitting articles to article directories [like this one] is so the reader, after reading your great informative article, will want to learn more by clicking on your links. This is the reason all of us use article marketing, so we can get them to click on our links at the end of the article. But how exactly can you get them to do that?

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  • Search and Deploy – Slides from NxtGen Manchester April Event

    - by The Official Microsoft IIS Site
    Finally I am uploading my slides and links to demos from the session I delivered at NxtGenUG Manchester on the 21st April, for those who attended thanks for coming along I hope you enjoyed the session, and I’d like to offer a massive apology for taking so long to post the slides and links to the demos.  My session covered the Web Deployment Tool including the integration in VS2010 and I also covered the IIS Search Engine Optimization Toolkit.  Download the slides from my Slides & Resources...(read more)

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  • One Way Link Building Service Tips You Can Count On

    Links, be it one way or reciprocal, is an essential component in Search Engine Optimization (SEO); and it plays an important role in improving search engine rankings too. To meet this incessant demand for links, link building services have now come up, which prove to be an invaluable tool to website owners.

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  • backlinks: Two domains with same IP

    - by Michal
    I run several different web pages on different servers (with different IP addresses). These pages are linking to each other in order to boost number of back links pointing to my pages. I would like to move all those projects to a single virtual host (with a single IP address). My question is, how google handles links within different domain names but same ip address. Is there some penalization for it? Could this lead to lower page rank?

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  • Link Building For Search Visibility

    Ask any proficient search engine optimization (SEO) practitioner, and you will learn that building links to your website is one of most significant methods to use, and also one of the most confusing. For example, you might be told that not all links are equal, and you have to learn about concepts like nofollow, link trust, link density, link popularity, and PageRank (PR). Managing the link profile is not exactly rocket science, but it is not simple either. Here are three main guidelines you can follow.

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  • Backlinks for nonexisting page

    - by Michal
    I've bought domain, which was previously used by somebody back in 2007. Now I've realized that internet is full of backlinks that point to non-existing parts (pages) under my website-domain (for example to mypage.com/whatever, where whatever is not present on my website, so 404 error shows). I want to ask, are these links counted by google (for pagerank) and other search engines, or not. So do I have to redirect these links to existing pages in order to be counted?

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  • How to make Google show my site in search result like the following image? [closed]

    - by Samik Chattopadhyay
    Possible Duplicate: What are the most important things I need to do to encourage Google Sitelinks? Currently Google is displaying my site (http://layzend.info) like this in search result, only the link and meta description without any internal page links - But I want to be the search result like the following where the internal links are also displayed - How is it possible? Please help me to make my site more SEO friendly.

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  • Discover the Secrets to Obtaining Website Backlinks

    You could be wondering how effective websites or web pages would be without back-links and SEO. You are correct in your assumption that websites without back-links and the Search Engine Optimizations (SEO) are not worth their name. This article provides valuable backlink information.

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  • What Constitutes Offsite Web Optimization?

    Off-page optimization is about getting links to your pages. There are many ways how you can get them but the most valuable links you can get from websites where their webmasters will naturally link to your pages without any intervention.

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  • Search Engine Optimization - 3 Tips For Building Quality Backlinks

    When most people think of Search Engine Optimization (SEO), they usually concentrate solely on keyword optimization. While keyword optimization is very important, it is not the only thing that will make your website or blog search engine friendly. There are other factors that can greatly determine the effectiveness of your site. One of those factors that we'll be discussing today is inbound links, otherwise known as back links.

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  • The Perfect Link Building

    We've all heard that building links is the most important factor in getting high search positions, but how do you get that perfect link. This article will show you how to obtain the best links possible.

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  • Signs of a Quality SEO Link Building Service

    The most valuable links are those with the nofollow attribute, with keywords in anchor text and which are placed on high authority pages with similar content. Of course, other links also count. You should never focus only on search engines.

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  • How to hide pages from Google crawler? [closed]

    - by NoobDev4iPhone
    Possible Duplicate: What are the most important things I need to do to encourage Google Sitelinks? I'm currently working on a website and need to keep certain pages hidden from Google crawler. How to make it so that search engines see only what I want them to see in a directory? Also, you know how Google results also give you shortcut links, Like 'Login', 'About' etc... how to put these links to search result?

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  • The Ultimate Key to Success in Search Engine Optimization

    Most of us seem to be under the impression that the only key to success in search engine optimization is building tons of inbound links. And there is no denying that inbound links do play a very important role in determining how well your pages ultimately rank. In fact, most search-engines won't index a page that doesn't have a link from a page they have already indexed.

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  • The Know Series - What is Link Building?

    Link building is a broad term. It deals with anything that you do to create links back to your website. These links are created on third party websites or blogs and portals that you own yourself. Here are a few goals of link building:

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