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  • Evaluating Solutions to Manage Product Compliance? Don’t Wait Much Longer

    - by Evelyn Neumayr
    By Kerrie Foy, Director PLM Product Marketing, Oracle Depending on severity, product compliance issues can cause various problems from run-away budgets to business closures. But effective policies and safeguards can create a strong foundation for innovation, productivity, market penetration and competitive advantage. If you’ve been putting off a systematic approach to product compliance, it is time to reconsider that decision. Why now?  No matter what industry, companies face a litany of worldwide and regional regulations that require proof of product compliance and environmental friendliness for market access.  For example, Restriction of Hazardous Substances (RoHS), a regulation that restricts the use of six dangerous materials used in the manufacture of electronic and electrical equipment, was originally adopted by the European Union in 2003 for implementation in 2006 and has evolved over time through various regional versions for North America, China, Japan, Korea, Norway and Turkey. In addition, the RoHS directive allowed for material exemptions used in Medical Devices, but that exemption ends in 2014. Additional regulations worth watching are the Battery Directive, Waste Electrical and Electronic Equipment (WEEE), and Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) directives. Additional regulations are expected from organizations such as the Food and Drug Administration in the US and similar organizations elsewhere. Meeting compliance requirements and also successfully investing in eco-friendly designs can be a major challenge. It may involve transforming business models, go-to-market strategies, supply networks, quality assurance policies and compliance processes.  Without a single source of truth for product data and without proper processes in place, ensuring product compliance burgeons into a crushing task that is cost-prohibitive and overwhelming.  However, the risk to consumer goodwill and satisfaction, revenue, business continuity, and market potential is too great not to solve the compliance challenge. Companies are beginning to adapt and thrive by implementing systematic approaches to product compliance that are more than functional bandages, they are revenue-generating engines. Consider working with Oracle to help you address your compliance needs. Many of the world’s most innovative leaders and pioneers are leveraging Oracle’s Agile Product Lifecycle Management (PLM) portfolio of enterprise applications to manage the product value chain, centralize product data, automate processes, and launch more eco-friendly products to market faster.   Particularly, the Agile Product Governance & Compliance (PG&C) solution provides out-of-the-box functionality to integrate actionable regulatory information into the enterprise product record from the ideation to the disposal/recycling phase.  Agile PG&C is a comprehensive solution that makes product compliance per corporate initiatives and regulations more reliable and efficient. Throughout product lifecycles, use the solution to support full material disclosures, gain rapid visibility into non-compliance issues, efficiently manage declarations with your suppliers, feed compliance data into a corrective action if a product must be changed, and swiftly satisfy audits by showing all due diligence tracked in one solution. Given the compounding regulation and consumer focus on urgent environmental issues, now is the time to act. Implementing an enterprise-wide systematic approach to product compliance is a competitive investment. From the start, Agile PG&C enables companies to confidently design for compliance and sustainability, reduce the cost of compliance, minimize the risk of business interruption, deliver responsible products, and inspire new innovation.  Don’t wait any longer! To find out more about Agile Product Governance & Compliance download the data sheet, contact your sales representative, or call Oracle at 1-800-633-0738.

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  • Chrome Web Browser Messages: Some Observations

    - by ultan o'broin
    I'm always on the lookout for how different apps handle errors and what kind of messages are shown (I probably need to get out more), I use this 'research' to reflect on our own application error messages patterns and guidelines and how we might make things better for our users in future. Users are influenced by all sorts of things, but their everyday experiences of technology, and especially what they encounter on the internet, increasingly sets their expectations for the enterprise user experience too. I recently came across a couple of examples from Google's Chrome web browser that got me thinking. In the first case, we have a Chrome error about not being able to find a web page. I like how simple, straightforward messaging language is used along with an optional ability to explore things a bit further--for those users who want to. The 'more information' option shows the error encountered by the browser (or 'original' error) in technical terms, along with an error number. Contrasting the two messages about essentially the same problem reveals what's useful to users and what's not. Everyone can use the first message, but the technical version of the message has to be explicitly disclosed for any more advanced user to pursue further. More technical users might search for a resolution, using that Error 324 number, but I imagine most users who see the message will try again later or check their URL again. Seems reasonable that such an approach be adopted in the enterprise space too, right? Maybe. Generally, end users don't go searching for solutions based on those error numbers, and help desk folks generally prefer they don't do so. That's because of the more critical nature of enterprise data or the fact that end users may not have the necessary privileges to make any fixes anyway. What might be more useful here is a link to a trusted source of additional help provided by the help desk or reputable community instead. This takes me on to the second case, this time more closely related to the language used in messaging situations. Here, I first noticed by the using of the (s) approach to convey possibilities of there being one or more pages at the heart of the problem. This approach is a no-no in Oracle style terms (the plural would be used) and it can create translation issues (though it is not a show-stopper). I think Google could have gone with the plural too. However, of more interest is the use of the verb "kill", shown in the message text and as an action button label. For many writers, words like "kill" and "abort" are to be avoided as they can give offense. I am not so sure about that judgment, as really their use cannot be separated from the context. Certainly, for more technical users, they're fine and have been in use for years, so I see no reason to avoid these terms if the audience has accepted them. Most end users too, I think would find the idea of "kill" usable and may even use the term in every day speech. Others might disagree--Apple uses a concept of Force Quit, for example. Ultimately, the only way to really know how to proceed is to research these matter by asking users of differing roles and expertise to perform some tasks, encounter these messages and then make recommendations based on those findings for our designs. Something to do in 2011!

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  • Tablet design guide, Endeca patterns now available

    - by JuergenKress
    UX Direct, an Oracle program that offers consultants, partners, and customers the same scientifically proven and reusable user experience best practices that Oracle uses to build Oracle Applications, recently added links to a new design guide for creating tablet-based solutions for enterprise applications, and to the recently published Endeca User Interface Design Pattern Library. The tablet design guide is available from the UX Direct Home page. Tap the button under “Latest patterns & tools” for “Oracle Applications UX Tablet Guide.” It provides basic help for designers, developers, and project managers trying to approach tablet design and testing from an enterprise point of view. To hear what developers are saying about it, follow the links from this post on the User Experience Assistance blog. The newly released Endeca User Interface Design Pattern Library is also available from the UX Direct Home page and from a post on the User Experience Assistance blog. It describes principled ways to solve common user interface (UI) design problems related to search, faceted navigation, and discovery. The link between Simplified UI and Oracle UX strategy, plus content you can share on the cloud, ADf, tailoring, and more Simplified User Interface in Oracle Fusion Applications Fronts Oracle Cloud Offerings This new article on Simplified UI has just been posted on Usable Apps. Learn about the three themes - simplicity, mobility, and extensibility – that Simplified UI embodies. These same principles are guiding the development of the next generation of the Oracle user experience. Oracle's Applications User Experience Strategy: One Cloud User Experience, with Optimized UIs Where and How You Want This podcast from Misha Vaughan, Director, User Experience, is now available on the Oracle University Knowledge Center. It is available for partners and Oracle employees at this iLearning Link. Oracle Partner Builds User Experience That Hits Right Note for New Employees This new article on the Usable Apps website explores the experience of consultants at IntraSee as they implement a PeopleSoft onboarding process for Invesco, a global asset management company. The Feng Shui of Fusion This article in Oracle Scene is from Grant Ronald, Director of Product Management, on the Tools of Fusion: Oracle JDeveloper and Oracle ADF. Hands-On Workshop with Fusion Applications and ADF UX Desktop Design Patterns This post on the Voice of User Experience, or VoX, blog from Misha Vaughan describes a new kind of workshop for partners and a handful of internal Oracle sales folks on extending Oracle Fusion Applications and building custom applications with Application Development Framework (ADF) while maintaining the Oracle user experience. To learn more about the content that was delivered during this three-day workshop, visit the Usable Apps blog. Recent posts from a new blog series take a look at several of the topics discussed during the workshop. Applications User Experience Fundamentals Visual Design for any Enterprise User Interface / Art School in a Box Wireframing / Blueprinting Usable Applications Concepts. Tailoring videos This blog post from Richard Bingham, Applications Architect, on the Fusion Applications Developer Relations blog provides links to several videos that show many customization and development tasks using the Oracle Fusion Applications platform. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: UX,Architecture,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Three Key Tenets of Optimal Social Collaboration

    - by kellsey.ruppel
    Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration within an enterprise.   By [email protected], Oracle Principal Sales Consultant Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself. How does an organization begin the journey from traditional, siloed collaboration to natural, business entity based social collaboration? Successful enablement of enterprise social collaboration requires that organizations embrace the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with the following tenets that will provide net-new efficiency benefits. Key Tenets of Optimal Social Collaboration Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture. Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or the resolution for a specific issue.  The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving. Extend the Collaborative Lifecycle into Back Office - Beyond the solve time from decision making efforts, additional time is expended formalizing the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities. Excelling in the Unstructured Future We will always have to deal with unstructured collaborative processes within our organizations.  Regardless of the participants and nature of the collaborate process, two things are certain – the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise. Imagine the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended the lifecycle around the collaborative decision making to include output into back office systems of record.   The technical hurdle to embracing optimal social collaboration would fall away, leaving the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business. How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration. Looking to learn more? Read John's white paper, where he discusses in further detail the three principals to optimize social collaboration within an enterprise

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  • ArchBeat Link-o-Rama Top 10 for August 2012

    - by Bob Rhubart
    The Top 10 most popular items shared via the OTN ArchBeat Facebook page for the month of August 2012. Now Available: Oracle SQL Developer 3.2 (3.2.09.23) New features include APEX listener, UI enhancements, and 12c database support. The Role of Oracle VM Server for SPARC in a Virtualization Strategy In this article, Matthias Pfutzner discusses hardware, desktop, and operating system virtualization, along with various Oracle virtualization technologies, including Oracle VM Server for SPARC. How to Manually Install Flash Player Plugin to see the Oracle Enterprise Manager Performance Page | Kai Yu So, you're a DBA and you want to check the Performance page in Oracle Enterprise Manager (11g or 12c). So you click the Performance tab and… nothing. Zip. Nada. The Flash plugin is a no-show. Relax! Oracle ACE Director Kai Yu shows you what you need to do to see all the pretty colors instead of that dull grey screen. Relationally Challenged (CX - CRM - EQ/RQ/CRQ) | Chris Warticki Self-proclaimed Oracle Support "spokesmodel" Chris Chris Warticki has some advice for those interested in Customer Relationship Management: "How about we just dumb it down, strip it to the core, keep it simple and LISTEN?! No more focus groups, no more surveys, and no need to gather more data. We have plenty of that. Why not just provide the customer what they are asking for?" Free WebLogic Server Course | Middleware Magic So you want to sharpen your Oracle WebLogic Server skills, but you prefer to skip the whole classroom bit and don't want to be bothered with dealing with an instructor? No problem! Oracle ACE Rene van Wijk, a prolific Middleware Magic blogger, has information on an Oracle WebLogic course you can take on your own time, at your own pace. Oracle VM VirtualBox 4.1.20 released Oracle VM VirtualBox 4.1.20 was just released at the community and Oracle download sites, reports the Fat Bloke. This is a maintenance release containing bug fixes and stability improvements. Optimizing OLTP Oracle Database Performance using Dell Express Flash PCIe SSDs | Kai Yu Oracle ACE Director Kai Yu shares resources based on "several extensive performance studies on a single node Oracle 11g R2 database as well as a two node 11gR2 Oracle Real Application clusters (RAC) database running on Dell PowerEdge R720 servers with Dell Express Flash PCIe SSDs on Oracle Enterprise Linux 6.2 platform." Oracle ACE sessions at Oracle OpenWorld With so many great sessions at this year's event, building your Oracle OpenWorld schedule can involve making a lot of tough choices. But you'll find that the sessions led by Oracle ACEs just might be the icing on the cake for your OpenWorld experience. MySQL Update: The Cleveland MySQL Meetup (Independence, OH) Oracle MySQL team member Benjamin Wood, a MySQL engineer and five year veteran of the MySQL organization, will speak at the Cleveland MySQL Meetup event on September 12. The presentation will include a MySQL 5.5 Overview, Oracle's Roadmap for MySQL, including specifics on MySQL 5.6, best practices and how to overcome development and operational MySQL challenges, and the new MySQL commercial extensions. Click the link for time and location information. Parsing XML in Oracle Database | Martijn van der Kamp Martijn van der Kamp's post deals with processing XML in PL/SQL code and processing the data into the database. Thought for the Day "Walking on water and developing software from a specification are easy if both are frozen." — Edward V. Berard Source: SoftwareQuotes.com

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  • First Day of Data Integration Track at Oracle OpenWorld 2012

    - by Irem Radzik
    OpenWorld started full speed for us today with a great set of sessions in the Data Integration track. After the exciting keynote session on Oracle Database 12c in the morning; Brad Adelberg, VP of Development for Data Integration products, presented Oracle’s data integration product strategy. His session highlighted the new requirements for data integration to achieve pervasive and continuous access to trusted data. The new requirements and product focus areas presented in this session are: Provide access to any data at any source On premise or on cloud Enable zero downtime operations and maximum performance Leverage real-time data for accurate business insights And ensure high quality data is used across the enterprise During the session Brad walked over how Oracle’s data integration products, Oracle Data Integrator, Oracle GoldenGate, Oracle Enterprise Data Quality, and Oracle Data Service Integrator, deliver on these requirements and how recent product releases build on this strategy. Soon after Brad’s session we heard from a panel of Oracle GoldenGate customers, St. Jude Medical, Equifax, and Bank of America, how they achieved zero downtime operations using Oracle GoldenGate. The panel presented different use cases of GoldenGate, from Active-Active replication to offloading reporting. Especially St. Jude Medical’s implementation, which involves the alert management system for patients that use their pacemakers, reminded me in some cases downtime of mission-critical systems can be a matter of life or death. It is very comforting to hear that GoldenGate delivers highly-reliable continuous availability for life-saving medical systems. In the afternoon, Nick Wagner from the Product Management team and I followed the customer panel with the review of Oracle GoldenGate 11gR2’s New Features.  Many questions we received from audience were about GoldenGate’s new Integrated Capture for Oracle Database and the enhanced Conflict Management features, as well as how GoldenGate compares to Oracle Streams. In addition to giving details on GoldenGate’s unique capability to capture changed data with a direct integration to the Oracle DBMS engine, we reminded the audience that enhancements to Oracle GoldenGate will continue, while Streams will be primarily maintained. Last but not least, Tim Garrod and Ryan Fonnett from Raymond James presented a unified real-time data integration solution using Oracle Data Integrator and GoldenGate for their operational data store (ODS). The ODS supports application services across the enterprise and providing timely data is a critical requirement. In this solution, Oracle GoldenGate does the log-based change data capture for Oracle Data Integrator’s near real-time data integration between heterogeneous systems. As Raymond James’ ODS supports mission-critical services for their advisors, the project team had to set up this integration environment to be highly available. During the session, Ryan and Tim explained how they use ODI to enable automated process execution and “always-on” integration processes. Their presentation included 2 demonstrations that focused on CDC patterns deployed with ODI and the automated multi-instance execution and monitoring. We are very grateful to Tim and Ryan for their very-well prepared presentation at OpenWorld this year. Day 2 (Tuesday) will be also a busy day in our track. In addition to the Fusion Middleware Innovation Awards ceremony at 11:45am at Moscone West 3001, we have the following DI sessions Real-World Operational Reporting Customer Panel 11:45am Moscone West- 3005 Oracle Data Integrator Product Update and Future Strategy 1:15pm Moscone West- 3005 High-volume OLTP with Oracle GoldenGate: Best Practices from Comcast 1:15pm Moscone West- 3005 Everything You need to Know about Monitoring Oracle GoldenGate 5pm Moscone West-3005 If you are at OpenWorld please join us in these sessions. For a full review of data integration track at OpenWorld please see our Focus-On document.

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  • Reduce ERP Consolidation Risks with Oracle Master Data Management

    - by Dain C. Hansen
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Reducing the Risk of ERP Consolidation starts first and foremost with your Data.This is nothing new; companies with multiple misaligned ERP systems are often putting inordinate risk on their business. It can translate to too much inventory, long lead times, and shipping issues from poorly organized and specified goods. And don’t forget the finance side! When goods are shipped and promises are kept/not kept there’s the issue of accounts. No single chart of counts translates to no accountability. So – I’ve decided. I need to consolidate! Well, you can’t consolidate ERP applications [for that matter any of your applications] without first considering your data. This means looking at how your data is being integrated by these ERP systems, how it is being synchronized, what information is being shared, or not being shared. Most importantly, making sure that the data is mastered. What is the best way to do this? In the recent webcast: Reduce ERP consolidation Risks with Oracle Master Data Management we outlined 3 key guidelines: #1: Consolidate your Product Data#2: Consolidate your Customer, Supplier (Party Data) #3: Consolidate your Financial Data Together these help customers achieve reduced risk, better customer intimacy, reducing inventory levels, elimination of product variations, and finally a single master chart of accounts. In the case of Oracle's customer Zebra Technologies, they were able to consolidate over 140 applications by mastering their data. Ultimately this gave them 60% cost savings for the year on IT spend. Oracle’s Solution for ERP Consolidation: Master Data Management Oracle's enterprise master data management (MDM) can play a big role in ERP consolidation. It includes a set of products that consolidates and maintains complete, accurate, and authoritative master data across the enterprise and distributes this master information to all operational and analytical applications as a shared service. It’s optimized to work with any application source (not just Oracle’s) and can integrate using technology from Oracle Fusion Middleware (i.e. GoldenGate for data synchronization and real-time replication or ODI with its E-LT optimized bulk data and transformation capability). In addition especially for ERP consolidation use cases it’s important to leverage the AIA and SOA capabilities as part of Fusion Middleware to connect these multiple applications together and relay the data into the correct hub. Oracle’s MDM strategy is a unique offering in the industry, one that has common elements across the top and bottom in Middleware, BI/DW, Engineered systems combined with Enterprise Data Quality to enable comprehensive Data Governance at all levels. In addition, Oracle MDM provides the best-in-class capabilities to master all variations of data, including customer, supplier, product, financial data. But ultimately at the center of Oracle MDM is your data, making it more trusted, making it secure and accessible as part of a role-based approach, and getting it to make sense to you in any situation, whether it’s a specific ERP process like we talked about or something that is custom to your organization. To learn more about these techniques in ERP consolidation watch our webcast or goto our Oracle MDM website at www.oracle.com/goto/mdm

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  • Exclusive Webcast Series Explains How Project Success Drives Business Success

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} In the wake of the global financial crisis, organizations throughout the world are redoubling their efforts to enhance financial discipline, achieve operational excellence, and mitigate risk. How can they address all these areas with one comprehensive strategy? With enterprise project portfolio management solutions that provide greater transparency and visibility across all projects and portfolios, says Guy Barlow, Oracle director of industry strategy. In the following interview and in an exclusive, three-part webcast series, Barlow examines today’s new management realities and explains how organizations can succeed in this environment. Q: Financial discipline has always been important, what’s different today? A: A number of organizations are showing that by fiscally aligning projects with the business goals of their organizations, they can shave off hundreds of thousands if not millions of dollars in inefficiency and waste. For example, one Oracle customer, the Columbus Regional Airport Authority, reduced its unbudgeted costs from US$24.4 million to US$3.5 million, for an 88 percent improvement. Q: How do organizations achieve results like this? A: First, they need to have the vision to see project management as part of a broad and critical element in their overall enterprise strategy. That means using a single solution, such as Oracle‘s Primavera, to manage multiple projects across multiple functions within a company. So someone in corporate mergers and acquisitions as well as a capital projects team can standardize on the same technology. By doing so they all gain greater efficiency in planning and execution—because the technology can be configured for their specific roles and needs—and the IT organization really benefits from lower maintenance. Second, enterprises must give executive leaders—CFOs, COOs, and CEOs—visibility across the entire business to easily see what projects are on track and which ones are falling behind. In fact, once executives see the power of enterprise project portfolio management, uptake is very quick across the organization. Read the full interview here.

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  • Content Challenge: You Can Only Get it Here

    - by Mike Stiles
    Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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  • WebCenter Innovation Award Winners

    - by Michael Snow
    Of course, here on our WebCenter blog – we’d like to highlight and brag about our great WebCenter winners. The 2012 WebCenter Innovation Award Winners University of Louisville Location: Louisville, KY, USA Industry: Higher Education Fusion Middleware Products: WebCenter Portal, WebCenter Content, JDeveloper, WebLogic, Oracle BI, Oracle IdM University of Louisville is a state supported research university Statewide Informatics Network to improve public health The University of Louisville has implemented WebCenter as part of the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, which will improve public healthcare and lower cost through the use of novel technology and next generation analytics, decision support and innovative outcomes-based payment systems. ---------- News Limited Country/Region: Australia Industry: News/Media FMW Products: WebCenter Sites Single platform running websites for 50% of Australia's newspapers News Corp is running half of Australia's newspaper websites on this shared platform powered by Oracle WebCenter Sites and have overtaken their nearest competitors and are now leading in terms of monthly page impressions. At peak they have over 250 editors on the system publishing in real-time.Sites include: www.newsspace.com.au, www.news.com.au, www.theaustralian.com.au and many others ------ Life Technologies Corp. Country/Region: Carlsbad, CA, USAIndustry: Life SciencesFMW Products: WebCenter Portal, SOA Suite Life Technologies Corp. is a global biotechnology tools company dedicated to improving the human condition with innovative life science products. They were awarded an innovation award for their solution utilizing WebCenter Portal for remotely monitoring & repairing biotech instruments. They deployed WebCenter as a portal that accesses Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired.  The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers.  The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. ----- China Mobile Jiangsu China Mobile Jiangsu is one of the biggest subsidiaries of China Mobile. It has over 25,000 employees and 40 million mobile subscribers. Country/Region: Jiangsu, China Industry: Telecommunications FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM They were awarded an Innovation Award for their new employee platform powered by WebCenter Portal is designed to serve their 25,000+ employees and help them drive collaboration & productivity. JSMCC (Chian Mobile Jiangsu) Employee Enterprise Portal and Collaboration Platform. It is one of the China Mobile’s most important IT innovation projects. The new platform is designed to serve for JSMCC’s 25000+ employees and to help them improve the working efficiency, changing their traditional working mode to social ways, encouraging employees on business collaboration and innovation. The solution is built on top of Oracle WebCenter Portal Framework and WebCenter Spaces while also leveraging Weblogic Server, UCM, OID, OAM, SES, IRM and Oracle Database 11g. By providing rich collaboration services, knowledge management services, sensitive document protection services, unified user identity management services, unified information search services and personalized information integration capabilities, the working efficiency of JSMCC employees has been greatly improved. Main Functionality : Information portal, office automation integration, personal space, group space, team collaboration with web2.0 services, unified search engine for multiple data sources, document management and protection. SSO for multiple platforms. -------- LADWP – Los Angeles Department for Water and Power Los Angeles Department of Water and Power (LADWP) is the largest public utility company in United States with over 1.6 Million customers. LADWP provides water and power for millions of residential & commercial customers in Southern California. LADWP also bills most of these customers for sanitation services provided by another city department. Country/Region: US – Los Angeles, CA Industry: Public Utility FMW Products: WebCenter Portal, WebCenter Content, JDeveloper, SOA Suite, IdM The new infrastructure consists of: Oracle WebCenter Portal including mobile portal Oracle WebCenter Content for Content Management and Digital Asset Management (DAM) Oracle OAM (IDM, OVD, OAM) integrated with AD for enterprise identity management Oracle Siebel for CRM Oracle DB Oracle SOA Suite for integration of various subsystems and back end systems  The new portal's features include: Complete Graphical redesign based on best practices in UI Design for high usability Customer Self Service implemented through MyAccount (Bill Pay, Payment History, Bill History, Usage Analysis, Service Request Management) Financial Assistance Programs (CRM, WebCenter) Customer Rebate Programs (CRM, WebCenter) Turn On/Off/Transfer of services (Commercial & Residential) Outage Reporting eNotification (SMS, email) Multilingual (English & Spanish) – using WebCenter multi-language support Section 508 (ADA) Compliant Search – Using WebCenter SES (Secured Enterprise Search) Distributed Authorship in WebCenter Content Mobile Access (any Mobile Browser)

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  • 13 Things From the Oracle Social Summit You Should Know

    - by Mike Stiles
    Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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  • Do you want to be an ALM Consultant?

    - by Martin Hinshelwood
    Northwest Cadence is looking for our next great consultant! At Northwest Cadence, we have created a work environment that emphasizes excellence, integrity, and out-of-the-box thinking.  Our customers have high expectations (rightfully so) and we wouldn’t have it any other way!   Northwest Cadence has some of the most exciting customers I have ever worked with and even though I have only been here just over a month I have already: Provided training/consulting for 3 government departments Created and taught courseware for delivering Scrum to teams within a high profile multinational company Started presenting Microsoft's ALM Engagement Program  So if you are interested in helping companies build better software more efficiently, then.. Enquire at [email protected] Application Lifecycle Management (ALM) Consultant An ALM Consultant with a minimum of 8 years of relevant experience with Application Lifecycle Management, Visual Studio (including Visual Studio Team System) and software design is needed. Must provide thought leadership on best practices for enterprise architecture, understand the Microsoft technology solution stack, and have a thorough understanding of enterprise application integration. The ALM Practice Lead will play a central role in designing and implementing the overall ALM Practice strategy, including creating, updating, and delivering ALM courseware and consultancy engagements. This person will also provide project support, deliverables, and quality solutions on Visual Studio Team System that exceed client expectations. Engagements will vary and will involve providing expert training, consulting, mentoring, formulating technical strategies and policies and acting as a “trusted advisor” to customers and internal teams. Sound sense of business and technical strategy required. Strong interpersonal skills as well as solid strategic thinking are key. The ideal candidate will be capable of envisioning the solution based on the early client requirements, communicating the vision to both technical and business stakeholders, leading teams through implementation, as well as training, mentoring, and hands-on software development. The ideal candidate will demonstrate successful use of both agile and formal software development methods, enterprise application patterns, and effective leadership on prior projects. Job Requirements Minimum Education: Bachelor’s Degree (computer science, engineering, or math preferred). Locale / Travel: The Practice Lead position requires estimated 50% travel, most of which will be in the Continental US (a valid national Passport must be maintained).  This is a full time position and will be based in the Kirkland office. Preferred Education: Master’s Degree in Information Technology or Software Engineering; Premium Microsoft Certifications on .NET (MCSD) or MCPD or relevant experience; Microsoft Certified Trainer (MCT) or relevant experience. Minimum Experience and Skills: 7+ years experience with business information systems integration or custom business application design and development in a professional technology consulting, corporate MIS or software development environment. Essential Duties & Responsibilities: Provide training, consulting, and mentoring to organizations on topics that include Visual Studio Team System and ALM. Create content, including labs and demonstrations, to be delivered as training classes by Northwest Cadence employees. Lead development teams through the complete ALM and/or Visual Studio Team System solution. Be able to communicate in detail how a solution will integrate into the larger technical problem space for large, complex enterprises. Define technical solution requirements. Provide guidance to the customer and project team with respect to technical feasibility, complexity, and level of effort required to deliver a custom solution. Ensure that the solution is designed, developed and deployed in accordance with the agreed upon development work plan. Create and deliver weekly status reports of training and/or consulting progress. Engagement Responsibilities: · Provide a strong desire to provide thought leadership related to technology and to help grow the business. · Work effectively and professionally with employees at all levels of a customer’s organization. · Have strong verbal and written communication skills. · Have effective presentation, organizational and planning skills. · Have effective interpersonal skills and ability to work in a team environment. Enquire at [email protected]

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  • ArchBeat Link-o-Rama Top 10 - September 16-22, 2012

    - by Bob Rhubart
    The Top 10 most popular items shared on the OTN ArchBeat Facebook Page for the week of September 16-22, 2012. The Real Architects of LA: OTN Architect Day in Los Angeles - Oct 25No gossip. No drama. No hair pulling. Just a full day of technical sessions and peer interaction focused on using Oracle technologies in today's cloud and SOA architectures. The event is free, but seating is limited, so register now. Thursday October 25, 2012. 8:00 a.m. – 5:00 p.m. Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048. OIM-OAM-OAAM integration using TAP – Request Flow you must understand!! | Atul KumarAtul Kumar's post addresses "key points and request flow that you must understand" when integrating three Oracle Identity Management product Oracle Identity Management, Oracle Access Management, and Oracle Adaptive Access Manager. Cloud, automation drive new growth in SOA governance market | ZDNet "SOA governance tools and processes learned over the past decade are now underpinning cloud projects as they scale across enterprises," reports Joe McKendrick. But there remains a lack of understanding about SOA Governance. DevOps Basics: Track Down High CPU Thread with ps, top and the new JDK7 jcmd Tool | Frank Munz "The approach is very generic and works for WebLogic, Glassfish or any other Java application," say Frank Munz. "UNIX commands in the example are run on CentOS, so they will work without changes for Oracle Enterprise Linux or RedHat. Creating the thread dump at the end of the video is done with the jcmd tool from JDK7." Frank has captured the process in the posted video. Oracle OpenWorld 2012 Hands-on Lab: "Leading Your Everyday Application Integration Projects with Enterprise SOA" Yet another session to squeeze into your already-jammed Oracle OpenWorld schedule. This hands-on lab focuses on how "Oracle Enterprise Repository, Oracle Application Integration Architecture (AIA) Foundation Pack, and Oracle SOA Suite work together to help you drive your enterprisewide integration projects." Loving VirtualBox 4.2… | The ORACLE-BASE Blog Is it wrong for a man to love a technology? Oracle ACE Director Tim Hall has several very good reasons for his feelings… ADF Create and CreateInsert Operations for ADF Table | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis answers the question, "What operation is best to use to insert a new row into an ADF table, Create or CreateInsert?" Fault Handling Slides and Q&A | Ronald van Luttikhuizen Oracle ACE Director Ronald van Luttikhuizen shares the slides and a Q&A transcript from a presentation he and fellow ACE Director Guido Schmutz gave at the recent Oracle OpenWorld and JavaOne preview event organized by AMIS Technology. Why IT is a profession in 'flux' | ZDNet I usuallly don't post two items from the same person in one day, but this post from ZDNet blogger Joe McKendrick deals with some critical issues affecting those in IT. As McKendrick puts it: "IT professionals are under considerable pressure to deliver more value to the business, versus being good at coding and testing and deploying and integrating." Running RichFaces on WebLogic 12c | Markus Eisele "With all the JMS magic and the different provider checks in the showcase this has become some kind of a challenge to simply build and deploy it," says Oracle ACE Director Markus Eisele. His detailed post will help you to meet that challenge. Thought for the Day "Less is more." — Ludwig Mies van der Rohe (March 27, 1886 – August 17, 1969) Source: BrainyQuote.com

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  • Social Technology and the Potential for Organic Business Networks

    - by Michael Snow
    Guest Blog Post by:  Michael Fauscette, IDCThere has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos. On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach. So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.To hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

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  • #OOW 2012: Big Data and The Social Revolution

    - by Eric Bezille
    As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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  • Sign up Today for User Feedback Sessions at Oracle OpenWorld and JavaOne 2012

    - by Lionel Dubreuil
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 You’re Invited to Sign Up for Oracle Usability Feedback Sessions SIGN UP TODAY to get the most from your conference experience by participating in a usability feedback session where your expertise will help Oracle develop outstanding products and solutions. The Oracle User Experience team is conducting a Usability Evaluation on publishing and accessing Oracle Enterprise Repository content when building SOA projects in JDeveloper. We are asking Developers and Architects who build or integrate applications using SOA Suite to take a look at the interaction between JDeveloper with the Enterprise Repository.  We are looking for feedback on the interaction between JDeveloper and Oracle Enterprise Repository so that we may improve the User Interface in a future release. The feedback sessions will be conducted during the Oracle OpenWorld and JavaOne Conferences, at the Intercontinental Hotel in San Francisco, CA. Sessions will last 1 hour and will be held on Monday, October 1 through Wednesday, October 3, 2012. This event fills up quickly, and space is limited. If you are interested in participating, please send an email to [email protected] with the following information: Identification Name: _________________________________ Company Name:  _________________________ Job Title: Email: Phone Number (work, mobile, include country code): Which conference are you attending? _____Oracle OpenWorld _____JavaOne Have you ever participated in usability activities with Oracle or any of its subsidiaries? ____Yes; specify __________________________________________________ ____No Are you currently using JDeveloper? ____Yes ; specify version(s): _______________________________ ____No How long have you used JDeveloper? ____ Less than 1 year ____ 1 - 2 years ____ 3 - 4 years ____ 4 + years Are you currently using SOA features in JDeveloper? ____Yes ____No How long have you used SOA features in JDeveloper? ____ Less than 1 year ____ 1 - 2 years ____ 3 - 4 years ____ 4 + years How often do you use SOA features in JDeveloper? ____ Daily ____ 2 - 3 times a week ____ Once a week  ____ Once a month or less Briefly describe the types of SOA tasks you use JDeveloper to perform: _____________________________________ _____________________________________ Please list your availability If you know your availability; please let me know which day you would prefer to participate, Monday, Tuesday or Wednesday. Limited sessions are available on each day, and each session lasts 1 hour. Thank you for taking the time to complete this questionnaire.  It will help us match you to the best suited feedback session. Once we receive your email, we will contact you to set up a time and day for participation. You'll find more information about our on-site lab on the VoX (Voice of User Experience) blog, and on our Events page at Usable Apps. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";}

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  • Columbus Regional Airport Authority Cuts Unbudgeted Carryover Costs for Capital Projects by 88% in One Year

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The Columbus Regional Airport Authority (CRAA) is a public entity that works to connect Central Ohio with the world. It oversees operations at three airports?Port Columbus International Airport, Rickenbacker International Airport, and Bolton Field Airport?and manages the Rickenbacker Inland Port and Foreign Trade Zone # 138. It was created in 2002 through the merger of the Columbus Airport Authority and Rickenbacker Port Authority. CRAA manages approximately 100 projects annually, including initiatives as diverse as road and runway construction and maintenance, terminal improvements, construction of a new air traffic control tower, technology infrastructure development, customer service projects, and energy conservation programs. CRAA deployed Oracle’s Primavera P6 Enterprise Project Portfolio Management to create a unified methodology for scheduling and capital cash flow management. Today, the organization manages schedules and costs for all of its capital projects by using Primavera to provide enterprise wide visibility. As a result, CRAA cut unbudgeted carryover costs from US$24.4 million in 2010 to US$3.5 million in 2011?an 88% improvement. "Oracle’s Primavera P6 and Primavera Contract Management are transforming project management at CRAA. We have enabled resource-loaded scheduling and expanded visibility into cash flow, which allowed us to reduce unbudgeted carryover by 88% in a single year.” – Alex Beaver, Manager, Project Controls Office, Columbus Regional Airport Authority Challenges Standardize project planning and management for the approximately 100 projects?including airport terminal upgrades to road and runway creation and rehabilitation?that the airport authority undertakes annually Improve control over project scheduling and budgets to reduce unplanned carryover costs from one fiscal year to the next Ensure on-time, on-budget completion of critical infrastructure projects that support the organization’s mission to connect Central Ohio with the world through its three airports and inland port Solutions · Used Primavera P6 Enterprise Project Portfolio Management to develop a unified methodology for scheduling and managing capital projects for the airport authority, including the organization’s largest capital project ever?a five-year runway construction project · Gained a single, consolidated view into the organization’s capital projects and the ability to drill down into resource-loaded schedules and cash flow, enabling CRAA to take action earlier to avert the impact of emerging issues?including budget overages and project delays · Cut unbudgeted carryover costs from US$24.4 million in 2010 to US$3.5 million in 2011?an 88% improvement Click here to view all of the solutions. “Oracle’s Primavera solutions are the industry standard for project management. They provide robust and proven functionality that give us the power to effectively schedule and manage budgets for a wide range of projects, from terminal maintenance, to runway work, to golf course redesign,” said Alex Beaver, manager, project controls office, Columbus Regional Airport Authority. Click here to read the full version of the customer success story.

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  • ArchBeat Link-o-Rama Top 10 for August 19-26, 2012

    - by Bob Rhubart
    The Top 10 most popular items shared via the OTN ArchBeat Facebook page for the week of August 19-26, 2012. Now Available: Oracle SQL Developer 3.2 (3.2.09.23) The latest release of Oracle SQl Developer includes UI enhancements, 12c database support, and bug fixes. ADF Tutorial Chapter 3: Creating a Master-Detail taskflow | Yannick Ongena Oracle ACE Yannick Ongena continues his ADF tutorial with a chapter devoted to view layer and using the data control to build pages that allow user to update reference data. GlassFish Community Event at JavaOne 2012 Don't miss out on this exclusive GlassFish Community Event on Sunday, September 30th from 11:00 a.m. – 1:00 p.m. in Moscone South. Register Now! Part of JavaOne 2012. Oracle BI 11g Book Authors – Podcast #9 | Art of Business Intelligence In this home-grown podcast, authors Christian Screen, Haroun Khan, and Adrian Ward talk about their new book, "Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial," about their sessions at Oracle OpenWorld, and about their ORACLENERD t-shirts. Oracle Service Bus duplicate message check using Coherence | Jan van Zoggel "Giving the fact that every message on our ESB has an unique messageID element in the SOAP header we could store this on disk, database or in memory,"says Jan van Zoggel. "With the help of Oracle Coherence this last option, in memory, is relatively simple." Even simpler with Jan's detailed instructions. Oracle Technology Network Architect Day - Boston - Sept 12 There are easier ways to increase your IT brainpower. Skip the electrodes and register for Oracle Technology Network Architect Day in Boston, September 12, 2012. This free event includes 8 technical sessions, panel Q&A, roundtable discussions—and a free lunch. 8:00 a.m. – 5:00 p.m. at the Boston Marriott Burlington, One Burlington Mall Road, Burlington, MA 01803. Oracle BPM enable BAM | Peter Paul van de Beek "BAM enables you to make decisions based on real-time information gathered from your running processes," says Peter Paul van de Beek. "With BPMN processes you can use the standard Business Indicators that the BPM Suite offers you and use them to with BAM without much extra effort." Sample Application for Switching Application Module Data Sources | Andrejus Baranovskis A sample application and how-to guide from Oracle ACE Director and ADF expert Andrejus Baranovskis. ORCLville: Some Basic BI Thoughts "If we'd stop to consider what business intelligence really is, many of us might grow a different perspective about how we implement enterprise apps," says Oracle ACE Director Floyd Teter. "What if we implemented with an eye to what kind of information we'd like to get from our enterprise apps?" Oracle VM VirtualBox 4.1.20 released |Oracle's Virtualization Blog Oracle VM VirtualBox 4.1.20 was just released at the community and Oracle download sites, reports the Fat Bloke. This is a maintenance release containing bug fixes and stability improvements. Thought for the Day "The programmer, like the poet, works only slightly removed from pure thought-stuff. He builds his castles in the air, from air, creating by exertion of the imagination. Few media of creation are so flexible, so easy to polish and rework, so readily capable of realizing grand conceptual structures." — Frederick P. Brooks Source: SoftwareQuotes

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  • Wisdom Lies in Collaborative Power and Intelligence

    - by kellsey.ruppel
    By Alakh Verma, Director, Platform Technology Solutions   In my recent blog posts, I shared insights on Predictive Analytics (Will Predictive Analytics at 'Speed of Thoughts' Help Businesses?), Real Time Decisions (How critical are Real Time decisions in business today?) and their significance in our lives in general and in businesses today. In the current business paradigm shift- with evolutionary social business, it is paramount that businesses look for wisdom in collaborative power and intelligence and equip their employees with the tools to engage with one another. There is an old time saying that 5 sticks tied together are stronger and unable to break as opposed to an individual stick. We have recently witnessed the power of ordinary people uniting together and fought collaboratively using Facebook and Twitter to topple down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria. And an India one man’s (Anna Hazare) campaign against corruption went viral, bringing thousands to the streets in support. As anyone who has worked in a sizeable organization knows, there is no guarantee that the organization as a whole will perform efficiently and achieve its goals, even if each employee is individually efficient and every team has a high level of productivity. To achieve enterprise productivity, it is necessary not only for individuals and groups to “do things right” by working productively but also for the enterprise as a whole to “do the right things” - form the right teams, make the right decisions, allocate resources correctly, and effectively coordinate activities across the entire organization. Most organizations fall short of the optimal level of enterprise productivity because of one or more of these reasons, all at a great cost to the business.  They are disconnected from themselves with various parts of the organization unintentionally working at cross-purposes with each other.  Information that exists is not getting shared or reused.  Human talent is not being applied where it is most needed.  The same problems are being solved repeatedly by multiple groups. Intelligent collaboration through automated business processes has the ability to alter the course of any important business activity, with a potentially dramatic impact on the financial performance of the business. Whether it is a simple email exchange, a physical or virtual meeting, a task force, or a large-scale project, the activity is inherently collaborative.  In fact, collaboration can be defined as the work that takes place among people when a business process is not pre-determining how the work should take place. Collaboration is many things: information sharing, brainstorming, problem solving, best practice negotiation, innovation, coordination of activity, alignment of purpose, and so forth.  Collaboration is the “white space” between the business processes; it is the glue that holds an organization together, and the lubricant that allows the machinery to keep running.  Real time search and collaborative capabilities of the right people with the right content supported by defined processes will provide unparallel wisdom in the organization in the most competitive business environment today. Interestingly, technologies such as Oracle WebCenter offer these capabilities in our Web based business transactions and compliment in the overall collaborative intelligence and power to truly transform organizations to social businesses. Looking to learn more about engaging your employees to collaborate together and providing a complete user experience for your customers? You won't want to miss our webcast today! Drive Online Engagement with Intuitive Portals and Websites

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  • The Healthy Tension That Mobility Creates

    - by Kathryn Perry
    A guest post by Hernan Capdevila, Vice President, Oracle Fusion Apps In my previous post, I talked about the value of the mobile revolution on businesses and workers. Now let me put on a different hat and view the world from the IT department and the IT leader’s viewpoint. The IT leader has different concerns – around privacy, potential liability of information leakage, and intellectual property protection. These concerns and the leader’s goals create a healthy tension with the users. For example, effective device management becomes a must have for the IT leader, especially if you look at the Android ecosystem as an example. There are benefits to the Android strategy, but there are also drawbacks, such as uniformity – in device management, in operating systems, and in the application taxonomy and capabilities. Whereas, if you compare Android to iOS, Apple's operating system, iOS is more unified, more streamlined, and easier to manage. In either case, this is where mobile device management in the cloud makes good sense. I don't think IT departments should be hosting device management and managing that complexity. It should be a cloud service and I predict it's going to be key for our customers. A New Focus for IT Departments So where does that leave the IT departments? I think their futures are in governance, which is a more strategic play than a tactical one. Device management is tactical and it's the “now” topic. But the mobile phenomenon, if you will, is going to drive significant change in terms of how IT plans, hosts, and deploys enterprise applications. For example, opening up enterprise applications for mobile users presents some challenges unless you deploy more complicated network topologies, such as virtual private networks and threat protection technology. If you really want employees to be mobile you need to remove those kinds of barriers. But I don’t think IT departments want to wrestle with exposing their private enterprise data centers and being responsible for hosted business applications – applications in a sense that they’re making vulnerable to the public world. This opens up a significant need and a significant driver for cloud applications. However, it's not just about taking away the complexity – it's also about taking away the responsibility. Why should every business have to carry the responsibility and figure out all the nuts and bolts of how to protect themselves in this public, mobile world? When you use apps in the cloud, either your vendor or your hosting partner should have figured all that out. They need to assure the business that they are adhering to all sorts of security and compliance regulations so users can be connected and have access to information anywhere anytime. More Ideas and Better Service What’s more interesting is the world of possibilities that the connected, cloud-based world enables. I believe that the one-size-fits-all, uber-best practices, lowest-common denominator-like capabilities will go away. IT will now be able to solve very specific business challenges for the different corporate functions it serves. In this new world, IT will play a key role in enabling different organizations within a company to be best in class and delivering greater value to the line of business managers. IT will actually help to differentiate. Net result is a more agile workforce and business because each department is getting work done its own way.

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  • Social HCM: Is Your Team Listening?

    - by Mike Stiles
    Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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  • LUKOIL Overseas Holding Optimizes Oil Field Development Projects with Integrated Project Management

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} LUKOIL Overseas Group is a growing oil and gas company that is an integral part of the vertically integrated oil company OAO LUKOIL. It is engaged in the exploration, acquisition, integration, and efficient development of oil and gas fields outside the Russian Federation to promote transforming LUKOIL into a transnational energy company. In 2010, the company signed a 20-year development project for the giant, West Qurna 2 oil field in Iraq. Executing 10,000 to 15,000 project activities simultaneously on 14 major construction and drilling projects in Iraq for the West Qurna-2 project meant the company needed a clear picture, in real time, of dependencies between its capital construction, geologic exploration and sinking projects—required for its building infrastructure oil field development projects in Iraq. LUKOIL Overseas Holding deployed Oracle’s Primavera P6 Enterprise Project Portfolio Management to generate structured project management information and optimize planning, monitoring, and analysis of all engineering and commercial activities—such as tenders, and bulk procurement of materials and equipment—related to oil field development projects. A word from LUKOIL Overseas Holding Ltd. “Previously, we created project schedules on desktop computers and uploaded them to the project server to be merged into one big file for each project participant to access. This was not scalable, as we’ve grown and now run up to 15,000 activities in numerous projects and subprojects at any time. With Oracle’s Primavera P6 Enterprise Project Portfolio Management, we can now work concurrently on projects with many team members, enjoy absolute security, and issue new baselines for all projects and project participants once a week, with ease.” – Sergey Kotov, Head of IT and the Communication Office, LUKOIL Mid-East Ltd. Oracle Primavera Solutions: · Facilitated managing dependencies between projects by enabling the general scheduler to reschedule all projects and subprojects once a week, realigning 10,000 to 15,000 project activities that the company runs at any time · Replaced Microsoft Project and a paper-based system with a complete solution that provides structured project data · Enhanced data security by establishing project management security policies that enable only authorized project members to edit their project tasks, while enabling each project participant to view all project data that are relevant to that individual’s task · Enabled the company to monitor project progress in comparison to the projected plan, based on physical project assets to determine if each project is on track to conclude within its time and budget limitations To view the full list of solutions view here. “Oracle Gold Partner Parma Telecom was key to our successful Primavera deployment, implementing the software’s basic functionalities, such as project content, timeframes management, and cost management, in addition to performing its integration with our enterprise resource planning system and intranet portal within ten months and in accordance with budgets,” said Rafik Baynazarov, head of the master planning and control office, LUKOIL Mid-East Ltd. “ To read the full version of the customer success story, please view here.

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  • The Connected Company: WebCenter Portal - Feedback - Analytics and Polls

    - by Michael Snow
    Evernote Export body, td { }Guest Post by: Mitchell Palski, Staff Sales Consultant The importance of connecting peers has been widely recognized and socialized as a critical component of employee intranets. Organizations are striving to provide mediums for sharing knowledge and improving awareness across their enterprise. Indirectly, the socialization of your enterprise should lead to cost savings and improved product/service quality. However, many times the direct effects of connecting an organization’s leadership with its employees are overlooked. Oracle WebCenter Portal can help you bridge that gap by gathering implicit and explicit feedback. Implicit Feedback Through Usage Analytics Analytics allows administrators to track and analyze WebCenter Portal traffic and usage. Analytics provides the following basic functionality: Usage Tracking Metrics: Analytics collects and reports metrics of common WebCenter Portal functions, including community and portlet traffic. Behavior Tracking: Analytics can be used to analyze WebCenter Portal metrics to determine usage patterns, such as page visit duration and usage over time. User Profile Correlation: Analytics can be used to correlate metric information with user profile information. Usage tracking reports can be viewed and filtered by user profile data such as country, company or title. Usage analytics help measure how users interact with website content – allowing your IT staff and business analysts to make informed decisions when planning development for your next intranet enhancement. For example: If users are not accessing your Announcements page and missing critical information that they need to be aware of, you may elect to use graphical links on the home page to direct more users to that page. As a result, the number of employee help-requests to HR decreases. If users are not accessing your News page to read recent articles, you may elect to stop spending as much time updating the page with new stories and cut costs in your communications department. You notice that there is a high volume of users accessing the Employee Dashboard page so your organization decides to continue making personalization enhancements to the page and investing in the Portal tool that most users are accessing. Usage analytics aren’t necessarily a new concept in the IT industry. What sets WebCenter Portal Analytics apart is: Reports are tailored for WebCenter specific tools Report can be easily added to a page as simple as a drag-and-drop Explicit Feedback Through Polls WebCenter Portal users can create, edit, take, and analyze online polls. With polls, you can survey your audience (such as their opinions and their experience level), check whether they can recall important information, and gather feedback and metrics. How many times have you been involved in a requirements discussion and someone has asked a question similar to “Well how do you know that no one likes our home page?” and the response is “Everyone says they hate it! That’s all anyone complains about.” No one has any measurable, quantifiable metric to gauge user satisfaction. Analytics measure usage, but your organization also needs to measure the quality of your portal as defined by the actual people that use it. With that information, your leadership can make informed decisions that will not only match usage patterns but also relate to employees on a personal level. The end result is a connection between employees and leadership that gives everyone in the organization a sense of ownership of their Portal rather than the feeling of development decisions being segregated to leadership only. Polls can be created and edited through the Poll Manager: Polls and View Poll Results can easily be added to a page through drag-and-drop. What did we learn? Being a “connected” company doesn’t just mean helping employees connect with each other horizontally across your enterprise. It also means connecting those employees to the decisions that affect their everyday activities. Through WebCenter Portal Usage Analytics and Polls, any decision that is made to remove a Portal page, update a Portal page, or develop new Portal functionality, can be justified by quantifiable metrics. Instead of fielding complaints and hearing that your employees don’t have a voice, give those employees a voice and listen!

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  • Certify September Updates

    - by Sadia2
    We have added some release and platform certifications to MOS Certify. Applications: Oracle Demantra 12.2.2, 7.3.1.5, 7.3.1.4, 7.3.0.2.0, 7.3.0.0.0 Collaboration Technologies: Oracle Beehive 2.0.1.8.0 Database: Oracle Database Client 12.1.0.1.0, Oracle Clusterware 11.2.0.4.0, Oracle Database 11.2.0.4.0, Oracle Real Application Clusters 11.2.0.4.0 E-Business Suite: Oracle E-Business Suite 12.2.2, 12.1.3, 12.1.2, 12.1.1, 12.0.6, 11.5.10.2 Edge Applications: Oracle AutoVue 20.2.2, 20.2.1, 20.2.0 Enterprise Manager: Enterprise Manager Base Platform - OMS 12.1.0.3.0, Oracle Real User Experience Insight 12.1.0.4.0, 12.1.0.3.0, 12.1.0.1, 11.1 FSGBU Insurance Group: Oracle Health Insurance Claims 2.13.3.0.0 Fusion Middleware: Oracle Business Intelligence Applications 11.1.1.7.1, 7.9.6.4.0, Oracle Discoverer 11.1.1.6.0, Discoverer Administrator 11.1.1.6.0, Discoverer Desktop 11.1.1.6.0, Oracle JDK 1.7.0_40, 1.7.0_25", Oracle JRE 1.7.0_40, 1.7.0_25, Oracle JRockit 6u45 R28.2.7+, Oracle WebCenter Sites 11.1.1.8.0, Oracle WebCenter Sites: Community-Gadgets 11.1.1.8.0, Oracle WebCenter Sites: CIP for File Systems and MS SharePoint 11.1.1.8.0, Oracle WebCenter Sites: CIP for EMC Documentum 11.1.1.8.0 JD Edwards EnterpriseOne: JD Edwards EnterpriseOne Business Services Server 9.1.3.0, 9.1.2.0, 9.1.0.0, JD Edwards EnterpriseOne Mobile Applications 9.1.2.0 Oracle Fusion Applications: Oracle Fusion Applications 11.1.7.0.0 Primavera GBU: Primavera Unifier 9.13.0.0 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Siebel Enterprise: Siebel Application Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Database Server 8.2.2.3.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Remote Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Tools Client 8.2.2.4.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.9.0, Siebel SSO Integration 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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