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  • Top 5 Reasons to Invest in Enterprise 2.0 Technologies

    - by kellsey.ruppel(at)oracle.com
    In 2010, Oracle's portal, content management, and collaboration solutions evolved rapidly, supported by increasingly deep integrations across Oracle Fusion Middleware and the entire Oracle stack. In light of these developments, we asked Vince Casarez, vice president of Enterprise 2.0 product management, for his top five reasons to invest in Enterprise 2.0 (E2.0) technologies--including real-world examples of businesses already realizing the benefits of next-generation E2.0 technologies. 1. Provide a modern user experience As E2.0 technologies gain widespread adoption, customers and employees expect intuitive Web experiences that are both interactive and community-based. By partnering with Oracle, Alcatel-Lucent Enterprise Group is already making that happen. With 76,000 employees and operations in more than 100 countries, the company wanted a streamlined, personalized user experience with more relevant content in fewer clicks. Working with Oracle, they created a global support portal that supports personalization and integration with Oracle Business Intelligence Enterprise Edition and Oracle E-Business Suite--and drives collaboration with tools such as wikis, blogs, and forums. Learn more about Alcatel-Lucent Enterprise Group's Global Support Portal in this Webcast. 2. Improve productivity and collaboration As E2.0 technologies mature, Oracle anticipates companies moving beyond the idea of simply creating yet another Facebook-like destination for its employees, and instead shaping work environments around specific business tasks. After rapid growth--both organic and through acquisition--construction and infrastructure services leader Balfour Beatty found itself with multiple homegrown intranet sites with very minimal content-sharing capabilities. Today, thanks to Oracle WebCenter Suite, Oracle WebCenter Spaces, Oracle WebCenter Services, and Oracle Universal Content Management, Balfour Beatty is benefiting from collaborative workspaces, a central place to use and work with documents, and unified search across content. 3. Leverage business processes and applications Modern portals are now able to integrate users, content, and business processes in unprecedented ways. To take advantage of these new possibilities, leading dairy provider Land O'Lakes has implemented a fully integrated ERP solution together with Oracle's ECM platform. As a result, Land O'Lakes has been able to achieve better information management and compliance, increased adoption rates for enterprise tools, and increased business process efficiency thanks to more effective information sharing and collaboration. 4. Enhance customer and supplier relationships Companies have begun to move beyond the idea that E2.0 simply means enabling customer reviews or embedding chat functionality. They are taking E2.0 to the next level and providing interactive experiences for their customers. For example, to enhance customer and supplier relationships, Wind River, a global leader in device software optimization, successfully partnered with Oracle to: Integrate ERP and ECM content to provide customers the latest and most relevant support information for products they own Enable customers to personalize their support experience and receive updates regarding patches, application notes, and other relevant content Enable discussions, wikis, and blogs for more efficient collaboration 5. Increase business visibility and responsiveness By strategically embedding collaboration and communication tools into specific business contexts, companies significantly increase visibility into changing business conditions--and can respond much more agilely. Texas A&M University System--one of the largest systems of higher education in the U.S.--partnered with Oracle to create a unified repository that would enable the retrieval of research and grant data from disparate systems via an Enterprise 2.0 user interface. By enabling researchers to customize their own portals with easy-to-use tools, they have also been able to significantly reduce their reliance on the IT department. Learn how other Oracle customers are leveraging Enterprise 2.0 technologies.

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  • Resolving collisions between dynamic game objects

    - by TheBroodian
    I've been building a 2D platformer for some time now, I'm getting to the point where I am adding dynamic objects to the stage for testing. This has prompted me to consider how I would like my character and other objects to behave when they collide. A typical staple in many 2D platformer type games is that the player takes damage upon touching an enemy, and then essentially becomes able to pass through enemies during a period of invulnerability, and at the same time, enemies are able to pass through eachother freely. I personally don't want to take this approach, it feels strange to me that the player should receive arbitrary damage for harmless contact to an enemy, despite whether the enemy is attacking or not, and I would like my enemies' interactions between each other (and my player) to be a little more organic, so to speak. In my head I sort of have this idea where a game object (player, or non player) would be able to push other game objects around by manner of 'pushing' each other out of one anothers' bounding boxes if there is an intersection, and maybe correlate the repelling force to how much their bounding boxes are intersecting. The problem I'm experiencing is I have no idea what the math might look like for something like this? I'll show what work I've done so far, it sort of works, but it's jittery, and generally not quite what I would pass in a functional game: //Clears the anti-duplicate buffer collisionRecord.Clear(); //pick a thing foreach (GameObject entity in entities) { //pick another thing foreach (GameObject subject in entities) { //check to make sure both things aren't the same thing if (!ReferenceEquals(entity, subject)) { //check to see if thing2 is in semi-near proximity to thing1 if (entity.WideProximityArea.Intersects(subject.CollisionRectangle) || entity.WideProximityArea.Contains(subject.CollisionRectangle)) { //check to see if thing2 and thing1 are colliding. if (entity.CollisionRectangle.Intersects(subject.CollisionRectangle) || entity.CollisionRectangle.Contains(subject.CollisionRectangle) || subject.CollisionRectangle.Contains(entity.CollisionRectangle)) { //check if we've already resolved their collision or not. if (!collisionRecord.ContainsKey(entity.GetHashCode())) { //more duplicate resolution checking. if (!collisionRecord.ContainsKey(subject.GetHashCode())) { //if thing1 is traveling right... if (entity.Velocity.X > 0) { //if it isn't too far to the right... if (subject.CollisionRectangle.Contains(new Microsoft.Xna.Framework.Rectangle(entity.CollisionRectangle.Right, entity.CollisionRectangle.Y, 1, entity.CollisionRectangle.Height)) || subject.CollisionRectangle.Intersects(new Microsoft.Xna.Framework.Rectangle(entity.CollisionRectangle.Right, entity.CollisionRectangle.Y, 1, entity.CollisionRectangle.Height))) { //Find how deep thing1 is intersecting thing2's collision box; float offset = entity.CollisionRectangle.Right - subject.CollisionRectangle.Left; //Move both things in opposite directions half the length of the intersection, pushing thing1 to the left, and thing2 to the right. entity.Velocities.Add(new Vector2(-(((offset * 4) * (float)gameTime.ElapsedGameTime.TotalMilliseconds)), 0)); subject.Velocities.Add(new Vector2((((offset * 4) * (float)gameTime.ElapsedGameTime.TotalMilliseconds)), 0)); } } //if thing1 is traveling left... if (entity.Velocity.X < 0) { //if thing1 isn't too far left... if (entity.CollisionRectangle.Contains(new Microsoft.Xna.Framework.Rectangle(subject.CollisionRectangle.Right, subject.CollisionRectangle.Y, 1, subject.CollisionRectangle.Height)) || entity.CollisionRectangle.Intersects(new Microsoft.Xna.Framework.Rectangle(subject.CollisionRectangle.Right, subject.CollisionRectangle.Y, 1, subject.CollisionRectangle.Height))) { //Find how deep thing1 is intersecting thing2's collision box; float offset = subject.CollisionRectangle.Right - entity.CollisionRectangle.Left; //Move both things in opposite directions half the length of the intersection, pushing thing1 to the right, and thing2 to the left. entity.Velocities.Add(new Vector2((((offset * 4) * (float)gameTime.ElapsedGameTime.TotalMilliseconds)), 0)); subject.Velocities.Add(new Vector2(-(((offset * 4) * (float)gameTime.ElapsedGameTime.TotalMilliseconds)), 0)); } } //Make record that thing1 and thing2 have interacted and the collision has been solved, so that if thing2 is picked next in the foreach loop, it isn't checked against thing1 a second time before the next update. collisionRecord.Add(entity.GetHashCode(), subject.GetHashCode()); } } } } } } } } One of the biggest issues with my code aside from the jitteriness is that if one character were to land on top of another character, it very suddenly and abruptly resolves the collision, whereas I would like a more subtle and gradual resolution. Any thoughts or ideas are incredibly welcome and helpful.

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  • Use a custom value object or a Guid as an entity identifier in a distributed system?

    - by Kazark
    tl;dr I've been told that in domain-driven design, an identifier for an entity could be a custom value object, i.e. something other than Guid, string, int, etc. Can this really be advisable in a distributed system? Long version I will invent an situation analogous to the one I am currently facing. Say I have a distributed system in which a central concept is an egg. The system allows you to order eggs and see spending reports and inventory-centric data such as quantity on hand, usage, valuation and what have you. There area variety of services backing these behaviors. And say there is also another app which allows you to compose recipes that link to a particular egg type. Now egg type is broken down by the species—ostrich, goose, duck, chicken, quail. This is fine and dandy because it means that users don't end up with ostrich eggs when they wanted quail eggs and whatnot. However, we've been getting complaints because jumbo chicken eggs are not even close to equivalent to small ones. The price is different, and they really aren't substitutable in recipes. And here we thought we were doing users a favor by not overwhelming them with too many options. Currently each of the services (say, OrderSubmitter, EggTypeDefiner, SpendingReportsGenerator, InventoryTracker, RecipeCreator, RecipeTracker, or whatever) are identifying egg types with an industry-standard integer representation the species (let's call it speciesCode). We realize we've goofed up because this change could effect every service. There are two basic proposed solutions: Use a predefined identifier type like Guid as the eggTypeID throughout all the services, but make EggTypeDefiner the only service that knows that this maps to a speciesCode and eggSizeCode (and potentially to an isOrganic flag in the future, or whatever). Use an EggTypeID value object which is a combination of speciesCode and eggSizeCode in every service. I've proposed the first solution because I'm hoping it better encapsulates the definition of what an egg type is in the EggTypeDefiner and will be more resilient to changes, say if some people now want to differentiate eggs by whether or not they are "organic". The second solution is being suggested by some people who understand DDD better than I do in the hopes that less enrichment and lookup will be necessary that way, with the justification that in DDD using a value object as an ID is fine. Also, they are saying that EggTypeDefiner is not a domain and EggType is not an entity and as such should not have a Guid for an ID. However, I'm not sure the second solution is viable. This "value object" is going to have to be serialized into JSON and URLs for GET requests and used with a variety of technologies (C#, JavaScript...) which breaks encapsulation and thus removes any behavior of the identifier value object (is either of the fields optional? etc.) Is this a case where we want to avoid something that would normally be fine in DDD because we are trying to do DDD in a distributed fashion? Summary Can it be a good idea to use a custom value object as an identifier in a distributed system (solution #2)?

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  • Excel export displaying '#####...'

    - by Cypher
    I'm trying to export an Excel database into .txt (Tab Delimited), but some of my cells are quite large. When I export into a txt some of the cells are exported as '#######....' which is surprisingly useless. Has this happened to anyone else? Do you know an easy fix? Data from one cell of my column: Accounting, African Studies, Agricultural/Bioresource Engineering, Agricultural Economics, Agricultural Science, Anatomy/Cell Biology, Animal Biology, Animal Science, Anthropology, Applied Zoology, Architecture, Art History, Atmospheric/Oceanic Science, Biochemistry, Biology, Botanical Sciences, Canadian Studies, Chemical Engineering, Chemistry/Bio-Organic/Environmental/Materials,ChurchMusicPerformance, Civil Engineering/Applied Mechanics, Classics, Composition, Computer Engineering,ComputerScience, ContemporaryGerman Studies, Dietetics, Early Music Performance, Earth/Planetary Sciences, East Asian Studies, Economics, Electrical Engineering, English Literature/ Drama/Theatre/Cultural Studies, Entrepreneurship, Environment, Environmental Biology, Finance, Food Science, Foundations of Computing, French Language/Linguistics/Literature/Translation, Geography, Geography/ Urban Systems, German, German Language/Literature/Culture, Hispanic Languages/Literature/Culture,History,Humanistic Studies, Industrial Relations, Information Systems, International Business, International Development Studies, Italian Studies/Medieval/Renaissance, Jazz Performance, Jewish Studies, Keyboard Studies, Kindergarten/Elementary Education, Kindergarten/Elementary Education/Jewish Studies,Kinesiology, Labor/Management Relations, Latin American/Caribbean Studies, Linguistics, Literature/Translation, Management Science, Marketing, Materials Engineering,Mathematics,Mathematics/Statistics,Mechanical Engineering, Microbiology, Microbiology/Immunology, Middle Eastern Studies, Mining Engineering, Music, Music Education, MusicHistory,Music Technology,Music Theory,North American Studies, Nutrition,OperationsManagement,OrganizationalBehavior/Human Resources Management, Performing Arts, Philosophy, Physical Education, Physics, Physiology, Plant Sciences, Political Science, Psychology, Quebec Studies, Religious Studies/Scriptures/Interpretations/World Religions,ResourceConservation,Russian, Science for Teachers,Secondary Education, Secondary Education/Music, Secondary Education/Science, SocialWork, Sociology, Software Engineering, Soil Science, Strategic Management, Teaching of French/English as a Second Language, Theology, Wildlife Biology, Wildlife Resources, Women’s Studies.

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  • Wordpress.. Is it a CMS?

    - by madcolor
    I recently was contacted by a client who simply wanted to increase their organic rankings in Google. My approach was to do the following: A) Take them off of their overpriced host and move them to a nicer, cheaper, more feature-rich hosting solution which included a simple Wordpress install. B) Apply a theme to WordPress which followed the look and feel of their existing website. C) Train my client on how to login to their copy of Wordpress and create/manage pages/posts. This took me very little time.. Most of the work in converting asp forms into php and tweaking a theme to fit their design. Now my client is able to create/manage as many pages or posts as they desire. I believe, for this purpose, Worpress was the easiest solution. Would you categorize Wordpress as a CMS? Similar: http://stackoverflow.com/questions/250880/is-there-any-cms-better-than-wordpress-or-should-i-roll-my-own http://stackoverflow.com/questions/1101818/wordpress-as-a-cms-option http://stackoverflow.com/questions/490899/which-cms-to-choose http://stackoverflow.com/questions/629203/is-it-advisable-to-use-wordpress-as-cms-closed http://stackoverflow.com/questions/1451326/is-wordpress-good-for-building-a-large-cms-site-with-many-pages-about-over-100-00 External: http://codex.wordpress.org/User%3ALastnode/Wordpress%5FCMS http://wordpress.org/development/2009/11/wordpress-wins-cms-award/

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  • Why does the '#weight' property sometimes not have any effect in Drupal forms?

    - by Adrian
    Hello, I'm trying to create a node form for a custom type. I have organic groups and taxonomy both enabled, but want their elements to come out in a non-standard order. So I've implemented hook_form_alter and set the #weight property of the og_nodeapi subarray to -1000, but it still goes after taxonomy and menu. I even tried changing the subarray to a fieldset (to force it to actually be rendered), but no dice. I also tried setting $form['taxonomy']['#weight'] = 1000 (I have two vocabs so it's already being rendered as a fieldset) but that didn't work either. I set the weight of my module very high and confirmed in the system table that it is indeed the highest module on the site - so I'm all out of ideas. Any suggestions? Update: While I'm not exactly sure how, I did manage to get the taxonomy fieldset to sink below everything else, but now I have a related problem that's hopefully more manageable to understand. Within the taxonomy fieldset, I have two items (a tags and a multi-select), and I wanted to add some instructions in hook_form_alter as follows: $form['taxonomy']['instructions'] = array( '#value' => "These are the instructions", '#weight' => -1, ); You guessed it, this appears after the terms inserted by the taxonomy module. However, if I change this to a fieldset: $form['taxonomy']['instructions'] = array( '#type' => 'fieldset', // <-- here '#title' => 'Instructions', // <-- and here for good measure '#value' => "These are the instructions", '#weight' => -1, ); then it magically floats to the top as I'd intended. I also tried textarea (this also worked) and explicitly saying markup (this did not). So basically, changing the type from "markup" (the default IIRC) to "fieldset" has the effect of no longer ignoring its weight.

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  • Split a string by comma, quote and full-stop.. with a few exceptions

    - by dunc
    I've got a lot of text, similar to the following paragraph, which I'd like to split into words without punctuation (', ", ,, ., newline etc).. with a few exceptions. Initially considered endemic to the Chalakudy River system in Kerala state, southern India, but now recognised to have a wider distribution in surrounding drainages including the Periyar, Manimala, and Pamba river though the Manimala data may be questionable given it seems to be the type locality of P. denisonii. In the Achankovil River basin it occurs sympatrically, and sometimes syntopically, with P. denisonii. Wild stocks may have dwindled by as much as 50% in the last 15 years or so with collection for the aquarium trade largely held responsible although habitats are also being degraded by pollution from agricultural and domestic sources, plus destructive fishing methods involving explosives or organic toxins. The text refers to P. denisonii which is a species of fish. It's an abbreviation of Genus species. I would like this reference to be one word. So, for instance, this is the kind of array I'd like to see: Array ( ... [44] given [45] it [46] seems [47] to [48] be [49] the [50] type [51] locality [52] of [53] P. denisonii [54] In [55] the ... ) The only things that distinguish these species references such as P. denisonii from a new sentence like end. New are: The P (for Puntius, as in the P. in the aforementioned example) is only ever one letter, always a capital the d (as in . denisonii) is always either a lower case letter or an apostrophe (') What regexp can I use with preg_split to give me such an array? I've tried a simple explode( " ", $array ) but it doesn't do the job at all. Thanks in advance,

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  • 6 Interesting Facts About NASA’s Mars Rover ‘Curiosity’

    - by Gopinath
    Humans quest for exploring the surrounding planets to see whether we can live there or not is taking new shape today. NASA’s Mars probing robot, Curiosity, blasted off today on its 9 months journey to reach Mars and explore it for the possibilities of life there. Scientist says that Curiosity is one most advanced rover ever launched to probe life on other planets. Here is the launch video and some analysis by a news reporter Lets look at the 6 interesting facts about the mission 1. It’s as big as a car Curiosity is the biggest ever rover ever launched by NASA to probe life on outer planets. It’s as big as a car and almost double the size of its predecessor rover Spirit. The length of Curiosity is around 9 feet 10 inches(3 meters), width is 9 feet 1 inch (2.8 meters) and height is 7 feet (2.1 meters). 2. Powered by Plutonium – Lasts 24×7 for 23 months The earlier missions of NASA to explore Mars are powered by Solar power and that hindered capabilities of the rovers to move around when the Sun is hiding. Due to dependency of Sun the earlier rovers were not able to traverse the places where there is no Sun light. Curiosity on the other hand is equipped with a radioisotope power system that generates electricity from the heat emitted by plutonium’s radioactive decay. The plutonium weighs around 10 pounds and can generate power required for operating the rover close to 23 weeks. The best part of the new power system is, Curiosity can roam around in darkness, light and all year around. 3. Rocket powered backpack for a science fiction style landing The Curiosity is so heavy that NASA could not use parachute and balloons to air-drop the rover on the surface of Mars like it’s previous missions. They are trying out a new science fiction style air-dropping mechanism that is similar to sky crane heavy-lift helicopter. The landing of the rover begins first with entry into the Mars atmosphere protected by a heat shield. At about 6 miles to the surface, the heat shield is jettisoned and a parachute is deployed to glide the rover smoothly. When the rover touches 3 miles above the surface, the parachute is jettisoned and the eight motors rocket backpack is used for a smooth and impact free landing as shown in the image. Here is an animation created by NASA on the landing sequence. If you are interested in getting more detailed information about the landing process check this landing sequence picture available on NASA website 4. Equipped with Star Wars style laser gun Hollywood movie directors and novelist always imagined aliens coming to earth with spaceships full of laser guns and blasting the objects which comes on their way. With Curiosity the equations are going to change. It has a powerful laser gun equipped in one of it’s arms to beam laser on rocks to vaporize them. This is not part of any assault mission Curiosity is expected to carry out, the laser gun is will be used to carry out experiments to detect life and understand nature. 5. Most sophisticated laboratory powered by 10 instruments Around 10 state of art instruments are part of Curiosity rover and the these 10 instruments form a most advanced rover based lab ever built by NASA. There are instruments to cut through rocks to examine them and other instruments will search for organic compounds. Mounted cameras can study targets from a distance, arm mounted instruments can study the targets they touch. Microscopic lens attached to the arm can see and magnify tiny objects as tiny as 12.5 micro meters. 6. Rover Carrying 1.24 million names etched on silicon Early June 2009 NASA launched a campaign called “Send Your Name to Mars” and around 1.24 million people registered their names through NASA’s website. All those 1.24 million names are etched on Silicon chips mounted onto Curiosity’s deck. If you had registered your name in the campaign may be your name is going to reach Mars soon. Curiosity On Web If you wish to follow the mission here are few links to help you NASA’s Curiosity Web Page Follow Curiosity on Facebook Follow @MarsCuriosity on Twitter Artistic Gallery Image of Mars Rover Curiosity A printable sheet of Curiosity Mission [pdf] Images credit: NASA This article titled,6 Interesting Facts About NASA’s Mars Rover ‘Curiosity’, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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  • Highlights from the Oracle Customer Experience Summit @ OpenWorld

    - by Kathryn Perry
    A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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  • Highlights from the Oracle Customer Experience Summit @ OpenWorld

    - by Richard Lefebvre
    The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David Vap Group Vice President Oracle Applications Product Development

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  • 4 Ways Your Brand Can Jump From the Edge of Space

    - by Mike Stiles
    Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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  • HTML Language question

    - by Mike
    Note my code below. I am trying to figure out why my data is not changing to Spanish. I understand it to be one line of code and that is all within the HTML attribute lang=”es”. Any help would be greatly appreciated. <?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xlmns="http://www.w3.org/1999/xhtml" lang=”es” xml:lang="en"> <head> <title>JavaJam Coffee House</title> <link href="javajam.css" rel="stylesheet" type="text/css" /> </head> <body bgcolor="brown"> <h1>JavaJam Coffee House</h1> <ul> <li>Specialty Coffee and Tea</li> <li>Bagels, Muffins, and Organic Snacks</li> <li>Music and Poetry Readings</li> <li>Usability Studies</li> <li>Open Mic Night</li> </ul> <br></br> <p>12312 Main Street<br> Mountain Home, CA 93923<br> 1-888-555-5555</br> </p> <p> <em> <small>Copyright &copy; 2008 JavaJam Coffee House</em></p> E-Mail <a href="mailto;[email protected]"> Michael J. Crawley</a> </body> </html>

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  • Best of Breed vs. Suite – Oracle’s SaaS Delivers Both

    - by yaldahhakim
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} The debate of which is better: “best of breed” business applications vs. an integrated suite is certainly not a new conversation. This has been argued between IT vendors and CIOs for years. It’s also important to clarify that “best of breed” does not necessarily translate into being the richest functionality; rather it’s often about just having the best fit solution to solve a specific business problem or need. So what does cloud have to do with the niche vs. suite debate? Consuming business applications in a cloud or SaaS deployment model can change the best of breed vs. suite discussion - if the cloud is done right. It’s having your cake and eating it too only better: you don’t have to gather all the ingredients or wait to bake your cake, and you can adjust how big of slice you take. Before you eat, it’s worth pausing to recall much of what we learned about IT over the last decade. These basic IT principles still hold true even though the financial model has changed from buying to renting. In other words, what’s under the technology hood still matters. Architecture and development methodologies like building an application based on open standards so it works with other systems - is still important. Data and information silos, complex integrations, and proprietary technologies that lock you in, are still bad. While some may argue that IT no longer matters with cloud, the opposite is actually true. If anything cloud can help return IT back to its rightful place as key strategic asset vs. a liability on the balance sheet. The “I” in CIO was never meant to stand for “integration” yet it’s amazing how much time and money is poured into these types of initiatives for most organizations each year. Rather the “I” needs to stand for “innovation”. This is where Oracle SaaS can uniquely help. Oracle’s application strategy has not really changed over the years. It’s always been about bringing the best and richest functionality across the enterprise to our customers while leveraging a common, standards-based, and enterprise-grade platform. So not jut best fit, but the best capabilities based on the input of thousands of enterprise customers across the globe. Oracle invests billions in R&D every year to add new capabilities to the broadest cloud portfolio in the industry, spanning across functional pillars like CRM, HCM, ERP, etc. And where it makes sense, Oracle combines key strategic acquisitions to complement organic functionality. The result is best of breed delivered in a suite. Again this is not something new. The game changer now with cloud is that it impacts HOW Oracle customers adopt the richest, most modern applications across the business – and continue on getting it. Consuming oracle applications in the cloud means you can adopt new capabilities and updates very quickly and easily. There’s no hardware to buy or software to manage. Oracle does it for you. Low upfront costs and an OpEx financial model is the easy part. Oracle Cloud Applications take it a big step further. For organizations that demand having the latest and richest functionality and accelerating the time to value from their IT investment, Oracle Cloud is the right path. It’s about holistically changing the “hows” and the “whys” of the organization by leveraging transformational innovations like social, mobile, and big data in a consistent and more powerful way. Not just about sales force automation or talent management. These technologies should impact all parts of the company and Oracle Cloud is the enterprise-grade delivery vehicle. Oracle SaaS helps break down barriers of adoption and is eases the headache of upgrades, investing in new supporting hardware, or adding internal expertise to manage it all. With Oracle Cloud, customers can get best of breed capabilities in either a full suite model or a la carte. And because it’s entirely built on open standards, it’s built to co-exist with existing IT investments. Updates can be automatic or delayed based on a customer’s requirements. And it’s complete – a full suite of cross pillar functionality. Even better, if you don’t like it, need more or less, just turn the dial up or down. Just like your utility bill, you pay for what you use, and can consume more or less power whenever you need it. Lower cost, lower investment risk, without compromising on functionality, security, or performance. Technology still matters in the cloud. So our cloud customers also like that when they adopt our cloud applications, they also get the best underlying technology, from the middleware and database platform down to infrastructure and Oracle’s engineered systems. Therefore it’s not just the greatest and latest in application functionality, but everything underneath that makes it work is also the latest and greatest. The best of breed technology stack powering best of breed business applications, and all delivered in a subscription based model. The best of both worlds. Yep, that’s the idea.

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  • Product Development Investment: A Measure of Vendor Performance

    - by Jim Mcglothlin
    The relationship between a large, complex organization and its key suppliers of information technology is normally more than just "strategic". Expectations about the duration of the relationship typically exceed 20 years. Enterprise applications and technology infrastructure are not expected to be changed out like petunias. So how would you rate the due diligence processes as performed in Higher Education when selecting critical, transformational information technology? My observation: I see a lot of effort put into elaborate demonstration of basic software functionality. I see a lot of attention paid to the cost element of technology acquisition, including the contracted cost of implementation consulting services. But the factor that receives only cursory analysis and due diligence is long-term performance--the ability of a vendor to grow, expand, and develop, and bring its customers along with it. So what should you look for in a long-term IT supplier? Oracle has a public track record for product development. The annual investment has been on a run rate of almost $3 Billion organic product development. Oracle's well-publicized acquisitions and mergers have been supplemental to its R&D. This is important for Higher Education. Another meaningful way to evaluate a company is to look at the tangible track record of enhancement. Consider the Oracle-PeopleSoft enterprise business platform since acquired by Oracle 6 years ago: Product or Technology Enhancement Customer or User Impact Service Oriented Architecture (SOA) 300+ new web services delivered in versions 9.0 & 9.1 provide flexibility, so that customers can integrate PeopleSoft with other applications. Campus Solutions has added Admissions and Constituent Web Services. Constituent Relationship Management PeopleSoft CRM 9.1 for Higher Education introduced new process flows for student recruiting and retention to support "Student Success" initiatives. A 360 view of the constituent is now delivered, and the concept of a single-stop Student Services Center is now in CRM 9.1 with tight integration to PeopleSoft Campus Solutions. Human Capital Management Contract Pay for Education, with flexibility for configuration and calculation, has been extended in HCM 9.1. New chartfield integration among Project Costing - Time & Labor - Payroll to serve the labor distribution requirements for Grants / Sponsored Research. Talent Management PeopleSoft 9.0 and 9.1 feature an integrated talent management approach centered on definitions in "Profile Manager", with all new usability improvements. Internal and external candidate pools, and the entire recruitment process, are driven by delivered configurable selection and on-boarding processes. Interview scheduling, and online job offers are newly delivered processes. Performance Management PeopleSoft HCM ePerformance 9.1 will include significant new functionality designed to help organizations more effectively align business objectives with employee goals. Using an Organization Chart view, your business goals can flow down to become tangible objectives per employee. Succession Planning / Workforce Development New in HCM 9.0, enhanced in 9.1, is a planning capability for regular or unusual (major organizational change) succession of internal or external candidates. PeopleSoft supports employee-based career planning, which ultimately increases the integrity of the succession planning process (identify their career needs, plans, preferences, and interests). Dashboards / Oracle Business Intelligence Application Suite Oracle Human Resources Analytics provides the workforce information foundation that integrates data from HR functional areas and Finance. Oracle Human Resources Analytics delivers 9 dashboards and over 200 reports. Provide your HR professionals and front-line managers the tools to analyze workforce staffing, retention, productivity, to better source high-quality applicants, and to reduce absence costs. Multi-year Planning and Commitment Control External funding sources, especially Grants, require a multi-year encumbrance business process. PeopleSoft HCM 9.1 adds multi-year funding and commitment control, including budget checking. The newly designed Real Time Budget Checking will provide the customer with an updated snapshot of their budget and encumbrances at any given time. Position Budgeting with Hyperion Hyperion Planning world-class products now include delivered integration to PeopleSoft HCM. Position Budgeting is available in the new Public Sector Planning module of Hyperion. Web 2.0 features for the latest in usability PeopleSoft 9.1 features a contemporary internet user experience: Partial-page refreshing Drag and drop pagelets New menu structure Navigation pagelets Modal popup message windows Favorites & recently used links Type-ahead Drag and drop grid columns, pop-out grids Portal Workspaces Enterprise 2.0 for your collaborative web communities, using new content management, along with Wikis, blogs, and discussion forums in PeopleSoft Portal 9.1. PeopleTools enhanced by Oracle Fusion Middleware Standards-based tools have been added to the PeopleTools application infrastructure: BI (XML) Publisher, Java tools. Certified for use with PeopleSoft: Oracle Business Intelligence (OBIEE), Oracle Enterprise Manager, Oracle Weblogic Server, Oracle SOA Suite. Hosting for PeopleSoft applications A solid new deployment option: Oracle On Demand remote hosting center for high scalability, security, and continuity of operations. Business Process Outsourcing (BPO) for HCM / Payroll functions Partnership with AT&T provides hosting of HR/Payroll application along with payroll business process operations, and subscription-based service fees (SaaS). AT&T BPO full service includes pay sheet processing, bank and 3rd party file transfer, payroll tax handling, etc. Continuous Delivery Model Feature Packs provide faster time-to-benefit; new features become available in PeopleSoft 9.1 (or Campus Solutions 9.0) without need to perform upgrade. Golden person data model across all campus applications Oracle Higher Education Constituent Hub provides synchronization and data governance of person data across any application, e.g. HR/ Payroll, Student Information System, Housing, Emergency Contact, LMS, CRM. Oracle's aggressive enhancement plans within the "Applications Unlimited" program continue, as new functionality is under development for a new version of a PeopleSoft release planned for 2012. Meanwhile, new capabilities are planned on an annual basis in Feature Packs. PeopleSoft just delivered the HCM 2010 Feature Pack and another is planned for 2011. In February we plan to have over 100 customers from our Customer Advisory Boards at our PeopleSoft Development Center in California to review designs for all of these releases. For those of you near New York City The investment and progressive development story described above is the subject of an Oracle road show event on February 9, 2011. Charting Your Course with Oracle Applications is a global event series designed to help business and IT executives assess the impact of new inflection points on their business and applications roadmap: changing workforces, shifting customer and constituent bases, and increased volatility. Learn how innovations ranging from new deployment models like cloud computing to the introduction of social applications and smart devices are delivering results across all areas of business and industry. THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY AND MAY NOT BE INCORPORATED INTO A CONTRACT OR AGREEMENT.

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  • What Makes a Good Design Critic? CHI 2010 Panel Review

    - by jatin.thaker
    Author: Daniel Schwartz, Senior Interaction Designer, Oracle Applications User Experience Oracle Applications UX Chief Evangelist Patanjali Venkatacharya organized and moderated an innovative and stimulating panel discussion titled "What Makes a Good Design Critic? Food Design vs. Product Design Criticism" at CHI 2010, the annual ACM Conference on Human Factors in Computing Systems. The panelists included Janice Rohn, VP of User Experience at Experian; Tami Hardeman, a food stylist; Ed Seiber, a restaurant architect and designer; John Kessler, a food critic and writer at the Atlanta Journal-Constitution; and Larry Powers, Chef de Cuisine at Shaun's restaurant in Atlanta, Georgia. Building off the momentum of his highly acclaimed panel at CHI 2009 on what interaction design can learn from food design (for which I was on the other side as a panelist), Venkatacharya brought together new people with different roles in the restaurant and software interaction design fields. The session was also quite delicious -- but more on that later. Criticism, as it applies to food and product or interaction design, was the tasty topic for this forum and showed that strong parallels exist between food and interaction design criticism. Figure 1. The panelists in discussion: (left to right) Janice Rohn, Ed Seiber, Tami Hardeman, and John Kessler. The panelists had great insights to share from their respective fields, and they enthusiastically discussed as if they were at a casual collegial dinner. John Kessler stated that he prefers to have one professional critic's opinion in general than a large sampling of customers, however, "Web sites like Yelp get users excited by the collective approach. People are attracted to things desired by so many." Janice Rohn added that this collective desire was especially true for users of consumer products. Ed Seiber remarked that while people looked to the popular view for their target tastes and product choices, "professional critics like John [Kessler] still hold a big weight on public opinion." Chef Powers indicated that chefs take in feedback from all sources, adding, "word of mouth is very powerful. We also look heavily at the sales of the dishes to see what's moving; what's selling and thus successful." Hearing this discussion validates our design work at Oracle in that we listen to our users (our diners) and industry feedback (our critics) to ensure an optimal user experience of our products. Rohn considers that restaurateur Danny Meyer's book, Setting the Table: The Transforming Power of Hospitality in Business, which is about creating successful restaurant experiences, has many applicable parallels to user experience design. Meyer actually argues that the customer is not always right, but that "they must always feel heard." Seiber agreed, but noted "customers are not designers," and while designers need to listen to customer feedback, it is the designer's job to synthesize it. Seiber feels it's the critic's job to point out when something is missing or not well-prioritized. In interaction design, our challenges are quite similar, if not parallel. Software tasks are like puzzles that are in search of a solution on how to be best completed. As a food stylist, Tami Hardeman has the demanding and challenging task of presenting food to be as delectable as can be. To present food in its best light requires a lot of creativity and insight into consumer tastes. It's no doubt then that this former fashion stylist came up with the ultimate catch phrase to capture the emotion that clients want to draw from their users: "craveability." The phrase was a hit with the audience and panelists alike. Sometime later in the discussion, Seiber remarked, "designers strive to apply craveability to products, and I do so for restaurants in my case." Craveabilty is also very applicable to interaction design. Creating straightforward and smooth workflows for users of Oracle Applications is a primary goal for my colleagues. We want our users to really enjoy working with our products where it makes them more efficient and better at their jobs. That's our "craveability." Patanjali Venkatacharya asked the panel, "if a design's "craveability" appeals to some cultures but not to others, then what is the impact to the food or product design process?" Rohn stated that "taste is part nature and part nurture" and that the design must take the full context of a product's usage into consideration. Kessler added, "good design is about understanding the context" that the experience necessitates. Seiber remarked how important seat comfort is for diners and how the quality of seating will add so much to the complete dining experience. Sometimes if these non-food factors are not well executed, they can also take away from an otherwise pleasant dining experience. Kessler recounted a time when he was dining at a restaurant that actually had very good food, but the photographs hanging on all the walls did not fit in with the overall décor and created a negative overall dining experience. While the tastiness of the food is critical to a restaurant's success, it is a captivating complete user experience, as in interaction design, which will keep customers coming back and ultimately making the restaurant a hit. Figure 2. Patanjali Venkatacharya enjoyed the Sardinian flatbread salad. As a surprise Chef Powers brought out a signature dish from Shaun's restaurant for all the panelists to sample and critique. The Sardinian flatbread dish showcased Atlanta's taste for fresh and local produce and cheese at its finest as a salad served on a crispy flavorful flat bread. Hardeman said it could be photographed from any angle, a high compliment coming from a food stylist. Seiber really enjoyed the colors that the dish brought together and thought it would be served very well in a casual restaurant on a summer's day. The panel really appreciated the taste and quality of the different components and how the rosemary brought all the flavors together. Seiber remarked that "a lot of effort goes into the appearance of simplicity." Rohn indicated that the same notion holds true with software user interface design. A tremendous amount of work goes into crafting straightforward interfaces, including user research, prototyping, design iterations, and usability studies. Design criticism for food and software interfaces clearly share many similarities. Both areas value expert opinions and user feedback. Both areas understand the importance of great design needing to work well in its context. Last but not least, both food and interaction design criticism value "craveability" and how having users excited about experiencing and enjoying the designs is an important goal. Now if we can just improve the taste of software user interfaces, people may choose to dine on their enterprise applications over a fresh organic salad.

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  • In Case You Weren’t There: Blogwell NYC

    - by Mike Stiles
    0 0 1 1009 5755 Vitrue 47 13 6751 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} Your roving reporter roved out to another one of Socialmedia.org’s fantastic Blogwell events, this time in NYC. As Central Park and incredible weather beckoned, some of the biggest brand names in the world gathered to talk about how they’re incorporating social into marketing and CRM, as well as extending social across their entire organizations internally. Below we present a collection of the live tweets from many of the key sessions GE @generalelectricJon Lombardo, Leader of Social Media COE How GE builds and extends emotional connections with consumers around health and reaps the benefits of increased brand equity in the process. GE has a social platform around Healthyimagination to create better health for people. If you and a friend are trying to get healthy together, you’ll do better. Health is inherently. Get health challenges via Facebook and share with friends to achieve goals together. They’re creating an emotional connection around the health context. You don’t influence people at large. Your sphere of real influence is around 5-10 people. They find relevant conversations about health on Twitter and engage sounding like a friend, not a brand. Why would people share on behalf of a brand? Because you tapped into an activity and emotion they’re already having. To create better habits in health, GE gave away inexpensive, relevant gifts related to their goals. Create the context, give the relevant gift, get social acknowledgment for giving it. What you get when you get acknowledgment for your engagement and gift is user generated microcontent. GE got 12,000 unique users engaged and 1400 organic posts with the healthy gift campaign. The Dow Chemical Company @DowChemicalAbby Klanecky, Director of Digital & Social Media Learn how Dow Chemical is finding, training, and empowering their scientists to be their storytellers in social media. There are 1m jobs coming open in science. Only 200k are qualified for them. Dow Chemical wanted to use social to attract and talk to scientists. Dow Chemical decided to use real scientists as their storytellers. Scientists are incredibly passionate, the key ingredient of a great storyteller. Step 1 was getting scientists to focus on a few platforms, blog, Twitter, LinkedIn. Dow Chemical social flow is Core Digital Team - #CMs – ambassadors – advocates. The scientists were trained in social etiquette via practice scenarios. It’s not just about sales. It’s about growing influence and the business. Dow Chemical trained about 100 scientists, 55 are active and there’s a waiting list for the next sessions. In person social training produced faster results and better participation. Sometimes you have to tell pieces of the story instead of selling your execs on the whole vision. Social Media Ethics Briefing: Staying Out of TroubleAndy Sernovitz, CEO @SocialMediaOrg How do we get people to share our message for us? We have to have their trust. The difference between being honest and being sleazy is disclosure. Disclosure does not hurt the effectiveness of your marketing. No one will get mad if you tell them up front you’re a paid spokesperson for a company. It’s a legal requirement by the FTC, it’s the law, to disclose if you’re being paid for an endorsement. Require disclosure and truthfulness in all your social media outreach. Don’t lie to people. Monitor the conversation and correct misstatements. Create social media policies and training programs. If you want to stay safe, never pay cash for social media. Money changes everything. As soon as you pay, it’s not social media, it’s advertising. Disclosure, to the feds, means clear, conspicuous, and understandable to the average reader. This phrase will keep you in the clear, “I work for ___ and this is my personal opinion.” Who are you? Were you paid? Are you giving an honest opinion based on a real experience? You as a brand are responsible for what an agency or employee or contactor does in your behalf. SocialMedia.org makes available a Disclosure Best Practices Toolkit. Socialmedia.org/disclosure. The point is to not ethically mess up and taint social media as happened to e-mail. Not only is the FTC cracking down, so is Google and Facebook. Visa @VisaNewsLucas Mast, Senior Business Leader, Global Corporate Social Media Visa built a mobile studio for the Olympics for execs and athletes. They wanted to do postcard style real time coverage of Visa’s Olympics sponsorships, and on a shoestring. Challenges included Olympic rules, difficulty getting interviews, time zone trouble, and resourcing. Another problem was they got bogged down with their own internal approval processes. Despite all the restrictions, they created and published a variety of and fair amount of content. They amassed 1000+ views of videos posted to the Visa Communication YouTube channel. Less corporate content yields more interest from media outlets and bloggers. They did real world video demos of how their products work in the field vs. an exec doing a demo in a studio. Don’t make exec interview videos dull and corporate. Keep answers short, shoot it in an interesting place, do takes until they’re comfortable and natural. Not everything will work. Not everything will get a retweet. But like the lottery, you can’t win if you don’t play. Promoting content is as important as creating it. McGraw-Hill Companies @McGrawHillCosPatrick Durando, Senior Director of Global New Media McGraw-Hill has 26,000 employees. McGraw-Hill created a social intranet called Buzz. Intranets create operational efficiency, help product dev, facilitate crowdsourcing, and breaks down geo silos. Intranets help with talent development, acquisition, retention. They replaced the corporate directory with their own version of LinkedIn. The company intranet has really cut down on the use of email. Long email threats become organized, permanent social discussions. The intranet is particularly useful in HR for researching and getting answers surrounding benefits and policies. Using a profile on your company intranet can establish and promote your internal professional brand. If you’re going to make an intranet, it has to look great, work great, and employees are going have to want to go there. You can’t order them to like it. 

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  • What Makes a Good Design Critic? CHI 2010 Panel Review

    - by Applications User Experience
    Author: Daniel Schwartz, Senior Interaction Designer, Oracle Applications User Experience Oracle Applications UX Chief Evangelist Patanjali Venkatacharya organized and moderated an innovative and stimulating panel discussion titled "What Makes a Good Design Critic? Food Design vs. Product Design Criticism" at CHI 2010, the annual ACM Conference on Human Factors in Computing Systems. The panelists included Janice Rohn, VP of User Experience at Experian; Tami Hardeman, a food stylist; Ed Seiber, a restaurant architect and designer; Jonathan Kessler, a food critic and writer at the Atlanta Journal-Constitution; and Larry Powers, Chef de Cuisine at Shaun's restaurant in Atlanta, Georgia. Building off the momentum of his highly acclaimed panel at CHI 2009 on what interaction design can learn from food design (for which I was on the other side as a panelist), Venkatacharya brought together new people with different roles in the restaurant and software interaction design fields. The session was also quite delicious -- but more on that later. Criticism, as it applies to food and product or interaction design, was the tasty topic for this forum and showed that strong parallels exist between food and interaction design criticism. Figure 1. The panelists in discussion: (left to right) Janice Rohn, Ed Seiber, Tami Hardeman, and Jonathan Kessler. The panelists had great insights to share from their respective fields, and they enthusiastically discussed as if they were at a casual collegial dinner. Jonathan Kessler stated that he prefers to have one professional critic's opinion in general than a large sampling of customers, however, "Web sites like Yelp get users excited by the collective approach. People are attracted to things desired by so many." Janice Rohn added that this collective desire was especially true for users of consumer products. Ed Seiber remarked that while people looked to the popular view for their target tastes and product choices, "professional critics like John [Kessler] still hold a big weight on public opinion." Chef Powers indicated that chefs take in feedback from all sources, adding, "word of mouth is very powerful. We also look heavily at the sales of the dishes to see what's moving; what's selling and thus successful." Hearing this discussion validates our design work at Oracle in that we listen to our users (our diners) and industry feedback (our critics) to ensure an optimal user experience of our products. Rohn considers that restaurateur Danny Meyer's book, Setting the Table: The Transforming Power of Hospitality in Business, which is about creating successful restaurant experiences, has many applicable parallels to user experience design. Meyer actually argues that the customer is not always right, but that "they must always feel heard." Seiber agreed, but noted "customers are not designers," and while designers need to listen to customer feedback, it is the designer's job to synthesize it. Seiber feels it's the critic's job to point out when something is missing or not well-prioritized. In interaction design, our challenges are quite similar, if not parallel. Software tasks are like puzzles that are in search of a solution on how to be best completed. As a food stylist, Tami Hardeman has the demanding and challenging task of presenting food to be as delectable as can be. To present food in its best light requires a lot of creativity and insight into consumer tastes. It's no doubt then that this former fashion stylist came up with the ultimate catch phrase to capture the emotion that clients want to draw from their users: "craveability." The phrase was a hit with the audience and panelists alike. Sometime later in the discussion, Seiber remarked, "designers strive to apply craveability to products, and I do so for restaurants in my case." Craveabilty is also very applicable to interaction design. Creating straightforward and smooth workflows for users of Oracle Applications is a primary goal for my colleagues. We want our users to really enjoy working with our products where it makes them more efficient and better at their jobs. That's our "craveability." Patanjali Venkatacharya asked the panel, "if a design's "craveability" appeals to some cultures but not to others, then what is the impact to the food or product design process?" Rohn stated that "taste is part nature and part nurture" and that the design must take the full context of a product's usage into consideration. Kessler added, "good design is about understanding the context" that the experience necessitates. Seiber remarked how important seat comfort is for diners and how the quality of seating will add so much to the complete dining experience. Sometimes if these non-food factors are not well executed, they can also take away from an otherwise pleasant dining experience. Kessler recounted a time when he was dining at a restaurant that actually had very good food, but the photographs hanging on all the walls did not fit in with the overall décor and created a negative overall dining experience. While the tastiness of the food is critical to a restaurant's success, it is a captivating complete user experience, as in interaction design, which will keep customers coming back and ultimately making the restaurant a hit. Figure 2. Patnajali Venkatacharya enjoyed the Sardian flatbread salad. As a surprise Chef Powers brought out a signature dish from Shaun's restaurant for all the panelists to sample and critique. The Sardinian flatbread dish showcased Atlanta's taste for fresh and local produce and cheese at its finest as a salad served on a crispy flavorful flat bread. Hardeman said it could be photographed from any angle, a high compliment coming from a food stylist. Seiber really enjoyed the colors that the dish brought together and thought it would be served very well in a casual restaurant on a summer's day. The panel really appreciated the taste and quality of the different components and how the rosemary brought all the flavors together. Seiber remarked that "a lot of effort goes into the appearance of simplicity." Rohn indicated that the same notion holds true with software user interface design. A tremendous amount of work goes into crafting straightforward interfaces, including user research, prototyping, design iterations, and usability studies. Design criticism for food and software interfaces clearly share many similarities. Both areas value expert opinions and user feedback. Both areas understand the importance of great design needing to work well in its context. Last but not least, both food and interaction design criticism value "craveability" and how having users excited about experiencing and enjoying the designs is an important goal. Now if we can just improve the taste of software user interfaces, people may choose to dine on their enterprise applications over a fresh organic salad.

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  • How-to delete a tree node using the context menu

    - by frank.nimphius
    Hierarchical trees in Oracle ADF make use of View Accessors, which means that only the top level node needs to be exposed as a View Object instance on the ADF Business Components Data Model. This also means that only the top level node has a representation in the PageDef file as a tree binding and iterator binding reference. Detail nodes are accessed through tree rule definitions that use the accessor mentioned above (or nested collections in the case of POJO or EJB business services). The tree component is configured for single node selection, which however can be declaratively changed for users to press the ctrl key and selecting multiple nodes. In the following, I explain how to create a context menu on the tree for users to delete the selected tree nodes. For this, the context menu item will access a managed bean, which then determines the selected node(s), the internal ADF node bindings and the rows they represent. As mentioned, the ADF Business Components Data Model only needs to expose the top level node data sources, which in this example is an instance of the Locations View Object. For the tree to work, you need to have associations defined between entities, which usually is done for you by Oracle JDeveloper if the database tables have foreign keys defined Note: As a general hint of best practices and to simplify your life: Make sure your database schema is well defined and designed before starting your development project. Don't treat the database as something organic that grows and changes with the requirements as you proceed in your project. Business service refactoring in response to database changes is possible, but should be treated as an exception, not the rule. Good database design is a necessity – even for application developers – and nothing evil. To create the tree component, expand the Data Controls panel and drag the View Object collection to the view. From the context menu, select the tree component entry and continue with defining the tree rules that make up the hierarchical structure. As you see, when pressing the green plus icon  in the Edit Tree Binding  dialog, the data structure, Locations -  Departments – Employees in my sample, shows without you having created a View Object instance for each of the nodes in the ADF Business Components Data Model. After you configured the tree structure in the Edit Tree Binding dialog, you press OK and the tree is created. Select the tree in the page editor and open the Structure Window (ctrl+shift+S). In the Structure window, expand the tree node to access the conextMenu facet. Use the right mouse button to insert a Popup  into the facet. Repeat the same steps to insert a Menu and a Menu Item into the Popup you created. The Menu item text should be changed to something meaningful like "Delete". Note that the custom menu item later is added to the context menu together with the default context menu options like expand and expand all. To define the action that is executed when the menu item is clicked on, you select the Action Listener property in the Property Inspector and click the arrow icon followed by the Edit menu option. Create or select a managed bean and define a method name for the action handler. Next, select the tree component and browse to its binding property in the Property Inspector. Again, use the arrow icon | Edit option to create a component binding in the same managed bean that has the action listener defined. The tree handle is used in the action listener code, which is shown below: public void onTreeNodeDelete(ActionEvent actionEvent) {   //access the tree from the JSF component reference created   //using the af:tree "binding" property. The "binding" property   //creates a pair of set/get methods to access the RichTree instance   RichTree tree = this.getTreeHandler();   //get the list of selected row keys   RowKeySet rks = tree.getSelectedRowKeys();   //access the iterator to loop over selected nodes   Iterator rksIterator = rks.iterator();          //The CollectionModel represents the tree model and is   //accessed from the tree "value" property   CollectionModel model = (CollectionModel) tree.getValue();   //The CollectionModel is a wrapper for the ADF tree binding   //class, which is JUCtrlHierBinding   JUCtrlHierBinding treeBinding =                  (JUCtrlHierBinding) model.getWrappedData();          //loop over the selected nodes and delete the rows they   //represent   while(rksIterator.hasNext()){     List nodeKey = (List) rksIterator.next();     //find the ADF node binding using the node key     JUCtrlHierNodeBinding node =                       treeBinding.findNodeByKeyPath(nodeKey);     //delete the row.     Row rw = node.getRow();       rw.remove();   }          //only refresh the tree if tree nodes have been selected   if(rks.size() > 0){     AdfFacesContext adfFacesContext =                          AdfFacesContext.getCurrentInstance();     adfFacesContext.addPartialTarget(tree);   } } Note: To enable multi node selection for a tree, select the tree and change the row selection setting from "single" to "multiple". Note: a fully pictured version of this post will become available at the end of the month in a PDF summary on ADF Code Corner : http://www.oracle.com/technetwork/developer-tools/adf/learnmore/index-101235.html 

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  • The How-To Geek Holiday Gift Guide (Geeky Stuff We Like)

    - by The Geek
    Welcome to the very first How-To Geek Holiday Gift Guide, where we’ve put together a list of our absolute favorites to help you weed through all of the junk out there to pick the perfect gift for anybody. Though really, it’s just a list of the geeky stuff we want. We’ve got a whole range of items on the list, from cheaper gifts that most anybody can afford, to the really expensive stuff that we’re pretty sure nobody is giving us. Stocking Stuffers Here’s a couple of ideas for items that won’t break the bank. LED Keychain Micro-Light   Magcraft 1/8-Inch Rare Earth Cube Magnets Best little LED keychain light around. If they don’t need the penknife of the above item this is the perfect gift. I give them out by the handfuls and nobody ever says anything but good things about them. I’ve got ones that are years old and still running on the same battery.  Price: $8   Geeks cannot resist magnets. Jason bought this pack for his fridge because he was sick of big clunky magnets… these things are amazing. One tiny magnet, smaller than an Altoid mint, can practically hold a clipboard right to the fridge. Amazing. I spend more time playing with them on the counter than I do actually hanging stuff.  Price: $10 Lots of Geeky Mugs   Astronomy Powerful Green Laser Pointer There’s loads of fun, geeky mugs you can find on Amazon or anywhere else—and they are great choices for the geek who loves their coffee. You can get the Caffeine mug pictured here, or go with an Atari one, Canon Lens, or the Aperture mug based on Portal. Your choice. Price: $7   No, it’s not a light saber, but it’s nearly bright enough to be one—you can illuminate low flying clouds at night or just blind some aliens on your day off. All that for an extremely low price. Loads of fun. Price: $15       Geeky TV Shows and Books Sometimes you just want to relax and enjoy a some TV or a good book. Here’s a few choices. The IT Crowd Fourth Season   Doctor Who, Complete Fifth Series Ridiculous, funny show about nerds in the IT department, loved by almost all the geeks here at HTG. Justin even makes this required watching for new hires in his office so they’ll get his jokes. You can pre-order the fourth season, or pick up seasons one, two, or three for even cheaper. Price: $13   It doesn’t get any more nerdy than Eric’s pick, the fifth all-new series of Doctor Who, where the Daleks are hatching a new master plan from the heart of war-torn London. There’s also alien vampires, humanoid reptiles, and a lot more. Price: $52 Battlestar Galactica Complete Series   MAKE: Electronics: Learning Through Discovery Watch the epic fight to save the human race by finding the fabled planet Earth while being hunted by the robotic Cylons. You can grab the entire series on DVD or Blu-ray, or get the seasons individually. This isn’t your average sci-fi TV show. Price: $150 for Blu-ray.   Want to learn the fundamentals of electronics in a fun, hands-on way? The Make:Electronics book helps you build the circuits and learn how it all works—as if you had any more time between all that registry hacking and loading software on your new PC. Price: $21       Geeky Gadgets for the Gadget-Loving Geek Here’s a few of the items on our gadget list, though lets be honest: geeks are going to love almost any gadget, especially shiny new ones. Klipsch Image S4i Premium Noise-Isolating Headset with 3-Button Apple Control   GP2X Caanoo MAME/Console Emulator If you’re a real music geek looking for some serious quality in the headset for your iPhone or iPod, this is the pair that Alex recommends. They aren’t terribly cheap, but you can get the less expensive S3 earphones instead if you prefer. Price: $50-100   Eric says: “As an owner of an older version, I can say the GP2X is one of my favorite gadgets ever. Touted a “Retro Emulation Juggernaut,” GP2X runs Linux and may be the only open source software console available. Sounds too good to be true, but isn’t.” Price: $150 Roku XDS Streaming Player 1080p   Western Digital WD TV Live Plus HD Media Player If you do a lot of streaming over Netflix, Hulu Plus, Amazon’s Video on Demand, Pandora, and others, the Roku box is a great choice to get your content on your TV without paying a lot of money.  It’s also got Wireless-N built in, and it supports full 1080P HD. Price: $99   If you’ve got a home media collection sitting on a hard drive or a network server, the Western Digital box is probably the cheapest way to get that content on your TV, and it even supports Netflix streaming too. It’ll play loads of formats in full HD quality. Price: $99 Fujitsu ScanSnap S300 Color Mobile Scanner   Doxie, the amazing scanner for documents Trevor said: “This wonderful little scanner has become absolutely essential to me. My desk used to just be a gigantic pile of papers that I didn’t need at the moment, but couldn’t throw away ‘just in case.’ Now, every few weeks, I’ll run that paper pile through this and then happily shred the originals!” Price: $300   If you don’t scan quite as often and are looking for a budget scanner you can throw into your bag, or toss into a drawer in your desk, the Doxie scanner is a great alternative that I’ve been using for a while. It’s half the price, and while it’s not as full-featured as the Fujitsu, it might be a better choice for the very casual user. Price: $150       (Expensive) Gadgets Almost Anybody Will Love If you’re not sure that one of the more geeky presents is gonna work, here’s some gadgets that just about anybody is going to love, especially if they don’t have one already. Of course, some of these are a bit on the expensive side—but it’s a wish list, right? Amazon Kindle       The Kindle weighs less than a paperback book, the screen is amazing and easy on the eyes, and get ready for the kicker: the battery lasts at least a month. We aren’t kidding, either—it really lasts that long. If you don’t feel like spending money for books, you can use it to read PDFs, and if you want to get really geeky, you can hack it for custom screensavers. Price: $139 iPod Touch or iPad       You can’t go wrong with either of these presents—the iPod Touch can do almost everything the iPhone can do, including games, apps, and music, and it has the same Retina display as the iPhone, HD video recording, and a front-facing camera so you can use FaceTime. Price: $229+, depending on model. The iPad is a great tablet for playing games, browsing the web, or just using on your coffee table for guests. It’s well worth buying one—but if you’re buying for yourself, keep in mind that the iPad 2 is probably coming out in 3 months. Price: $500+ MacBook Air  The MacBook Air comes in 11” or 13” versions, and it’s an amazing little machine. It’s lightweight, the battery lasts nearly forever, and it resumes from sleep almost instantly. Since it uses an SSD drive instead of a hard drive, you’re barely going to notice any speed problems for general use. So if you’ve got a lot of money to blow, this is a killer gift. Price: $999 and up. Stuck with No Idea for a Present? Gift Cards! Yeah, you’re not going to win any “thoughtful present” awards with these, but you might just give somebody what they really want—the new Angry Birds HD for their iPad, Cut the Rope, or anything else they want. ITunes Gift Card   Amazon.com Gift Card Somebody in your circle getting a new iPod, iPhone, or iPad? You can get them an iTunes gift card, which they can use to buy music, games or apps. Yep, this way you can gift them a copy of Angry Birds if they don’t already have it. Or even Cut the Rope.   No clue what to get somebody on your list? Amazon gift cards let them buy pretty much anything they want, from organic weirdberries to big screen TVs. Yeah, it’s not as thoughtful as getting them a nice present, but look at the bright side: maybe they’ll get you an Amazon gift card and it’ll balance out. That’s the highlights from our lists—got anything else to add? Share your geeky gift ideas in the comments. Latest Features How-To Geek ETC The How-To Geek Holiday Gift Guide (Geeky Stuff We Like) LCD? LED? Plasma? The How-To Geek Guide to HDTV Technology The How-To Geek Guide to Learning Photoshop, Part 8: Filters Improve Digital Photography by Calibrating Your Monitor Our Favorite Tech: What We’re Thankful For at How-To Geek The How-To Geek Guide to Learning Photoshop, Part 7: Design and Typography Happy Snow Bears Theme for Chrome and Iron [Holiday] Download Full Command and Conquer: Tiberian Sun Game for Free Scorched Cometary Planet Wallpaper Quick Fix: Add the RSS Button Back to the Firefox Awesome Bar Dropbox Desktop Client 1.0.0 RC for Windows, Linux, and Mac Released Hang in There Scrat! – Ice Age Wallpaper

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  • Guest Post: Using IronRuby and .NET to produce the &lsquo;Hello World of WPF&rsquo;

    - by Eric Nelson
    [You might want to also read other GuestPosts on my blog – or contribute one?] On the 26th and 27th of March (2010) myself and Edd Morgan of Microsoft will be popping along to the Scottish Ruby Conference. I dabble with Ruby and I am a huge fan whilst Edd is a “proper Ruby developer”. Hence I asked Edd if he was interested in creating a guest post or two for my blog on IronRuby. This is the second of those posts. If you should stumble across this post and happen to be attending the Scottish Ruby Conference, then please do keep a look out for myself and Edd. We would both love to chat about all things Ruby and IronRuby. And… we should have (if Amazon is kind) a few books on IronRuby with us at the conference which will need to find a good home. This is me and Edd and … the book: Order on Amazon: http://bit.ly/ironrubyunleashed Using IronRuby and .NET to produce the ‘Hello World of WPF’ In my previous post I introduced, to a minor extent, IronRuby. I expanded a little on the basics of by getting a Rails app up-and-running on this .NET implementation of the Ruby language — but there wasn't much to it! So now I would like to go from simply running a pre-existing project under IronRuby to developing a whole new application demonstrating the seamless interoperability between IronRuby and .NET. In particular, we'll be using WPF (Windows Presentation Foundation) — the component of the .NET Framework stack used to create rich media and graphical interfaces. Foundations of WPF To reiterate, WPF is the engine in the .NET Framework responsible for rendering rich user interfaces and other media. It's not the only collection of libraries in the framework with the power to do this — Windows Forms does the trick, too — but it is the most powerful and flexible. Put simply, WPF really excels when you need to employ eye candy. It's all about creating impact. Whether you're presenting a document, video, a data entry form, some kind of data visualisation (which I am most hopeful for, especially in terms of IronRuby - more on that later) or chaining all of the above with some flashy animations, you're likely to find that WPF gives you the most power when developing any of these for a Windows target. Let's demonstrate this with an example. I give you what I like to consider the 'hello, world' of WPF applications: the analogue clock. Today, over my lunch break, I created a WPF-based analogue clock using IronRuby... Any normal person would have just looked at their watch. - Twitter The Sample Application: Click here to see this sample in full on GitHub. Using Windows Presentation Foundation from IronRuby to create a Clock class Invoking the Clock class   Gives you The above is by no means perfect (it was a lunch break), but I think it does the job of illustrating IronRuby's interoperability with WPF using a familiar data visualisation. I'm sure you'll want to dissect the code yourself, but allow me to step through the important bits. (By the way, feel free to run this through ir first to see what actually happens). Now we're using IronRuby - unlike my previous post where we took pure Ruby code and ran it through ir, the IronRuby interpreter, to demonstrate compatibility. The main thing of note is the very distinct parallels between .NET namespaces and Ruby modules, .NET classes and Ruby classes. I guess there's not much to say about it other than at this point, you may as well be working with a purely Ruby graphics-drawing library. You're instantiating .NET objects, but you're doing it with the standard Ruby .new method you know from Ruby as Object#new — although, the root object of all your IronRuby objects isn't actually Object, it's System.Object. You're calling methods on these objects (and classes, for example in the call to System.Windows.Controls.Canvas.SetZIndex()) using the underscored, lowercase convention established for the Ruby language. The integration is so seamless. The fact that you're using a dynamic language on top of .NET's CLR is completely abstracted from you, allowing you to just build your software. A Brief Note on Events Events are a big part of developing client applications in .NET as well as under every other environment I can think of. In case you aren't aware, event-driven programming is essentially the practice of telling your code to call a particular method, or other chunk of code (a delegate) when something happens at an unpredictable time. You can never predict when a user is going to click a button, move their mouse or perform any other kind of input, so the advent of the GUI is what necessitated event-driven programming. This is where one of my favourite aspects of the Ruby language, blocks, can really help us. In traditional C#, for instance, you may subscribe to an event (assign a block of code to execute when an event occurs) in one of two ways: by passing a reference to a named method, or by providing an anonymous code block. You'd be right for seeing the parallel here with Ruby's concept of blocks, Procs and lambdas. As demonstrated at the very end of this rather basic script, we are using .NET's System.Timers.Timer to (attempt to) update the clock every second (I know it's probably not the best way of doing this, but for example's sake). Note: Diverting a little from what I said above, the ticking of a clock is very predictable, yet we still use the event our Timer throws to do this updating as one of many ways to perform that task outside of the main thread. You'll see that all that's needed to assign a block of code to be triggered on an event is to provide that block to the method of the name of the event as it is known to the CLR. This drawback to this is that it only allows the delegation of one code block to each event. You may use the add method to subscribe multiple handlers to that event - pushing that to the end of a queue. Like so: def tick puts "tick tock" end timer.elapsed.add method(:tick) timer.elapsed.add proc { puts "tick tock" } tick_handler = lambda { puts "tick tock" } timer.elapsed.add(tick_handler)   The ability to just provide a block of code as an event handler helps IronRuby towards that very important term I keep throwing around; low ceremony. Anonymous methods are, of course, available in other more conventional .NET languages such as C# and VB but, as usual, feel ever so much more elegant and natural in IronRuby. Note: Whether it's a named method or an anonymous chunk o' code, the block you delegate to the handling of an event can take arguments - commonly, a sender object and some args. Another Brief Note on Verbosity Personally, I don't mind verbose chaining of references in my code as long as it doesn't interfere with performance - as evidenced in the example above. While I love clean code, there's a certain feeling of safety that comes with the terse explicitness of long-winded addressing and the describing of objects as opposed to ambiguity (not unlike this sentence). However, when working with IronRuby, even I grow tired of typing System::Whatever::Something. Some people enjoy simply assuming namespaces and forgetting about them, regardless of the language they're using. Don't worry, IronRuby has you covered. It is completely possible to, with a call to include, bring the contents of a .NET-converted module into context of your IronRuby code - just as you would if you wanted to bring in an 'organic' Ruby module. To refactor the style of the above example, I could place the following at the top of my Clock class: class Clock include System::Windows::Shape include System::Windows::Media include System::Windows::Threading # and so on...   And by doing so, reduce calls to System::Windows::Shapes::Ellipse.new to simply Ellipse.new or references to System::Windows::Threading::DispatcherPriority.Render to a friendlier DispatcherPriority.Render. Conclusion I hope by now you can understand better how IronRuby interoperates with .NET and how you can harness the power of the .NET framework with the dynamic nature and elegant idioms of the Ruby language. The manner and parlance of Ruby that makes it a joy to work with sets of data is, of course, present in IronRuby — couple that with WPF's capability to produce great graphics quickly and easily, and I hope you can visualise the possibilities of data visualisation using these two things. Using IronRuby and WPF together to create visual representations of data and infographics is very exciting to me. Although today, with this project, we're only presenting one simple piece of information - the time - the potential is much grander. My day-to-day job is centred around software development and UI design, specifically in the realm of healthcare, and if you were to pay a visit to our office you would behold, directly above my desk, a large plasma TV with a constantly rotating, animated slideshow of charts and infographics to help members of our team do their jobs. It's an app powered by WPF which never fails to spark some conversation with visitors whose gaze has been hooked. If only it was written in IronRuby, the pleasantly low ceremony and reduced pre-processing time for my brain would have helped greatly. Edd Morgan blog Related Links: Getting PhP and Ruby working on Windows Azure and SQL Azure

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  • Transformation of Product Management in Telecommunications for Rapid Launch of Next Generation Products

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } The Telecom industry continues to evolve through disruptive products, uncertain markets, shorter product lifecycles and convergence of technologies. Today’s market has moved from network centric to consumer centric and focuses primarily on the customer experience. It has resulted in several product management challenges such as an increased complexity and volume of offerings, creating product variants, accelerating time-to-market, ability to provide multiple product views for varied stakeholders, leveraging OSS intelligence to BSS layer, product co-creation and increasing audit and security concerns for service providers. The document discusses how enterprise product management enabled by PLM-based product catalogue solutions helps to launch next generation products rapidly in the context of the Telecommunication Industry.   1.0.       Introduction   Figure 1: Business Scenario   Modern business demands the launch of complex products in a very short timeframe and effecting changes in the price plan faster without IT intervention. One of the key transformation initiatives companies are focusing on is in the area of product management transformation and operational efficiency improvement. As part of these initiatives, companies are investing in best- in-class COTs-based Product Management solutions developed on industry-wide standards.   The new COTs packages are planned to integrate with existing or new B/OSS systems to provide a strategic end-to-end agile solution for reduced time-to-market and order journey time. In addition, system rationalization is being undertaken to phase out legacy systems and migrate to strategic systems.   2.0.       An Overview of Product Management in Telecom   Product data in telecom is multi- dimensional and difficult to manage. It increased significantly due to the complexity of the product, product offerings on the converged network, increased volume of offerings, bundled offering structures and ever increasing regulatory requirements.   In addition, the shrinking product lifecycle in telecom makes it difficult to manage the dynamic product data. Mergers and acquisitions coupled with organic growth pose major challenges in product portfolio management. It is a roadblock in the journey towards becoming an agile organization.       Figure 2: Complexity in Product Management   Network Technology’ is the new dimension in telecom product management where the same products are realized through different networks i.e., Soiled network to Converged network. Consequently, the product solution is different.     Figure 3: Current Scenario - Pain Points in Product Management   The major business implications arising out of the current scenario are slow time-to-market and an inefficient process that affects innovation.   3.0. Transformation of Next Generation Product Management   Companies must focus on their Product Management Transformation Journey in the areas of:   ·       Management of single truth of product information across the organization/geographies which is currently managed in heterogeneous systems   ·       Management of the Intellectual Property (IP) on the product concept and partnership in the design of discrete components to integrate into the system   ·       Leveraging structured and unstructured product data within the extended enterprise to extract consumer insights and drive innovation   ·       Management of effective operational separation to comply with regulatory bodies   ·       Reuse of existing designs and add relevant features such as value-added services to enable effective product bundling     Figure 4: Next generation needs   PLM-based Enterprise Product Catalogue solutions efficiently address the above requirements and act as an enabler towards product management transformation and rapid product launch.   4.0. PLM-based Enterprise Product Management     Figure 5: PLM-based Enterprise Product Mastering   Enterprise Product Management (EPM) enables the business to manage complex product attributes of data in complex environments. Product Mastering helps create a 'single view' of the product by creating a business-driven, IT-supported environment where a global 'single truth record' is created, managed and reused.   4.1 The Business Case for Telco PLM-based solutions for Enterprise Product Management   ·       Telco PLM-based Product Mastering solutions provide a centralized authoring environment for product definition and control of all product data and rules   ·       PLM packages are designed to support multiple perspectives of product data (ordering perspective, billing perspective, provisioning perspective)   ·       Maintains relationships/links between different elements of the entire product definition   ·       Telco PLM packages are specialized in next generation lifecycle management requirements of products such as revision and state management, test and release management, role management and impact analysis)   ·       Takes into consideration all aspects of OSS product requirements compared to CRM product catalogue solutions where the product data managed is mostly order oriented and transactional     ·       New breed of Telco PLM packages are designed with 'open' standards such as SID and eTOM. They are interoperable, support integration frameworks such as subscription and notification.   ·       Telco PLM packages have developed good collaboration frameworks to integrate suppliers and partners into the product development value chain   4.2 Various Architectures/Approaches for Product Mastering using Telco PLM systems   4. 2.a Single Central Product Management (Mastering) Approach   Figure 6: Single Central Product Management (Master) Approach       This approach is implemented across verticals such as aerospace and automotive. It focuses on a physically centralized product master to which other sources are dependent on. The product definition data (Product bundles, service bundles, price plans, offers and discounts, product configuration rules and market campaigns) is created and maintained physically in a centralized environment. In addition, the product definition/authoring environment is centralized. The existing legacy product definition data available in CRM product catalogue, billing catalogue and the legacy product catalogue is migrated to the centralized PLM-based Enterprise Product Management solution.   Architectural changes must be made in the existing business landscape of applications to create and revise data because the applications have to refer to the central repository for approvals and validation of product configurations. It is achieved by modifying how the applications write data or how the applications can be adapted to use the rules to be managed and published.   Complete product configuration validation will be done in enterprise / central product catalogue and final configuration will be sent to the B/OSS system through the SOA compliant product distribution architecture. The approach/architecture enables greater control in terms of product data management and product data governance.   4.2.b Federated Product Management (Mastering) Architecture     Figure 7: Federated Product Management (Mastering) Architecture   In the federated product mastering approach, the basic unique product definition data (product id, description product hierarchy, basic price plans and simple product design rules) will be centrally created and will be maintained. And, the advanced product definition (Product bundling, promotions, offers & discount plans) will be created in respective down stream OSS systems. The advanced product definition (Product bundling, promotions, offers and discount plans) will be created in respective downstream OSS systems.   For example, basic product definitions such as attributes, product hierarchy and basic price plans will be created and maintained in Enterprise/Central product reference catalogue and distributed to downstream OSS systems. Respective downstream OSS systems build product bundles, promotions, advanced price plans over the basic product definition and master the advanced product definition. Central reference database accesses the respective other source product master data and assembles a point-in-time consolidated view of the product. The approach is typically adapted in some merger and acquisition scenarios where there is a low probability of a central physical authority managing the data. In addition, the migration effort in this case is minimal and there are no big architectural changes to the organization application landscape. However, this approach will not result in better product data management and data governance.   5.0 Customer Scenario – Before EPC deployment   A leading global telecommunications service provider wanted to launch a quad play and triple play service offering in the shortest possible lead time. The service provider was offering Broadband and VoIP services to customers. The company wanted to reuse a majority of the Broadband services and price plans and bundle them with new wireless and IPTV services for quad play and triple play. The challenges in launching the new service offerings were:       Figure 8: Triple Play Plan   ·       Broadband product data was stored in multiple product catalogues (CRM catalogue, Billing catalogue, spread sheets)   ·       Product managers spent a lot of time performing tasks involving duplication or re-keying of data. Manual effort caused errors, cost and time over-runs.   ·       No effective product and price data governance mechanism. Price change issues arising from the lack of data consistency across systems resulted in leakage of customer value and revenue.   ·       Product data had re-usability issues and was not in a structured format. It resulted in uncontrolled product portfolio creation and product management issues.   ·       Lack of enterprise product model resulted into product distribution challenges and thus delays in product launch.   ·       Designers are constrained by existing legacy product management solutions to model product/service requirements and product configuration rules such as upgrading, downgrading and cross selling.    5.1 Customer Scenario - After EPC deployment     Figure 9: SOA-based end-to-end EPC Solution   The company deployed PLM-based Enterprise Product Catalogue solutions to launch quad play service after evaluating various product catalogues. The broadband product offering, service and price data were migrated to the new system, and the product and price plan hierarchy for new offerings were created using the entities defined in the Enterprise Product Model. Supplier product catalogue data such as routers and set up boxes were loaded onto the new solution through SOA-based web service. Price plans and configuration rules were built in the new system. The validated final product configurations were extracted from the product catalogue in a SID format and were distributed to the downstream B/OSS systems through exposed SOA-based web services. The transformations required for the B/OSS system were handled using the transformation layer as part of the solution.   6.0 How PLM enabled Product Management Transformation         Figure 10: Product Management Transformation     PLM-based Product Catalogue Solution helped the customer reduce the product launch cycle time by 30% and enable transformation of Product Management for next generation services.   7.0 Conclusion   On the one hand, the telecom industry is undergoing changes due to disruptions, uncertain product markets and increased complexity of products. On the other hand, the ARPU is decreasing year-on-year. Communications Service Providers are embarking on convergence, bundled service offerings, flexibility to cross-sell and up-sell, introduce new value-added services, leverage Web 2.0 concepts and network capabilities. Consequently, large scale IT transformation initiatives to improve their ARPU supporting network and business transformations are a business imperative. Product Management has become a focus area. Companies are investing in best-in- class COTS solutions to reduce time-to-market, ensure rapid service delivery and improve operational efficiency. An efficient PLM-based enterprise product mastering solution plays a key role in achieving zero touch automation and rapid product launch.   References:   1.     Preston G.Smith, Donald G.Reineristsem, Van Nostrand Reinhold “Developing Products in Half the time”.   2.     John G. Innes, "Achieving Successful Product Change", Pitman Publishing.   3.     D T Pham and R M Setchi (16th Jan, 2001) "Authoring environment for documentation development" University of Wales Cardiff, U.K., Proceedings on Institution of Mechanical Engineers, Vol. 215, Part B.   4.     Oracle Product Hub for Communications:   http://www.oracle.com/us/products/applications/master-data-management/product-hub-082059.html  

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  • Understanding the value of Customer Experience & Loyalty for the Telecommunications Industry

    - by raul.goycoolea
    Worried by economic woes and market forces, especially in mature markets, communications service providers (CSPs) increasingly focus on improving customer experience. In fact, it seems difficult to find a major message by a C-level executive in the developed world that does not include something on "meeting and exceeding customers' needs". Frequently in customer satisfaction studies by prominent firms, CSPs fall short of the leadership demonstrated by other industries that take customer-centric approaches to their bottom-line strategies. Consider the following:Despite the continued impact of global economic crisis, in July 2010, Apple Computer posted record revenue and net quarterly profit. Those who attribute the results primarily to the iPhone 4 launch should note that Apple also shipped around 30% more Macintosh computers than the same period the previous year. Even sales of the iPod line increased by 8% in a highly commoditized, shrinking media player market. Finally, Apple began selling iPads during the quarter, with total sales of more than 3 million units. What does Apple have that the others lack? Well, some great products (and services) to be sure, but it also excels at customer service and support, marketing, and distribution, and has one of the strongest brands globally. Its products are useful, simple to use, easy to acquire and augment, high quality, and considered very cool. They also evoke such an emotional response from many of Apple's customers, which they turn up their noses at competitive products.In other words, Apple appears to have mastered virtually every aspect of customer experience and the resultant loyalty of its customer base - even in difficult financial times. Through that unwavering customer focus, Apple continues to drive its revenues and profits to new heights. Other customer loyalty leaders like Wal-Mart, Google, Toyota and Honda are also doing well by focusing on customer experience as an essential driver of profitability. Service providers should note this performance and ask themselves how they might leverage the same principles to increase their own profitability. After all, that is what customer experience and loyalty are all about: profitability.To successfully manage all the critical touch points of customer experience, CSPs must shun the one-size-fits-all approach. They can no longer afford to view customer service fundamentally as an act of altruism - which mentality dates back to the industry's civil service days, when CSPs were typically government organizations that were critical to economic development and public safety.As regulators and public officials have pushed, and continue to push, service providers to new heights of reliability - using incentives and punishments - most CSPs already have some of the fundamental building blocks of customer service in place. Yet despite that history and experience, service providers still lag other industries in providing what is seen as good customer service.As we observed in the TMF's 2009 Insights Research report, Customer Experience Management: Driving Loyalty & Profitability there has been resurgence in interest by CSPs. More and more of them have stated ambitions to catch up other industries, and they are realizing that good customer service is a powerful strategy for increasing business performance and profitability, not an act of good will.CSPs are recognizing the connection between customer experience and profitability, as demonstrated in many studies. For example, according to research by Bain & Company, a 5 percent improvement in customer retention rates can yield as much as a 75 percent increase in profits for companies across a range of industries.After decades of customer experience strategy formulation, Bain partner and business author, Frederick Reichheld, considers "would you recommend us to a friend?" as the ultimate question for a customer. How many times have you or your friends recommended an iPod, iPhone or a Mac? What do your children recommend to their peers? Their peers to them?There are certain steps service providers have to take to create more personalized relationships with their customers, as well as reduce churn and increase profitability, all while becoming leaner and more agile. First, they have to define customer experience, we define it as the result of the sum of observations, perceptions, thoughts and feelings arising from interactions and relationships between customers and their service provider(s). Virtually every customer touch point - whether directly or indirectly linked to service providers and their partners - contributes to customer perception, satisfaction, loyalty, and ultimately profitability. Gaining leadership in customer experience and satisfaction will not be a simple task, as it is affected by virtually every customer-facing aspect of the service provider, and in turn impacts the service provider deeply - especially on the all-important bottom line. The scope of issues affecting customer experience is complex and dynamic.With new services, devices and applications extending the basis of customer experience to domains beyond the direct control of the service provider, it is likely to increase in complexity and dynamism.Customer loyalty = increased profitsAs stated earlier, customer experience programs are not fundamentally altruistic exercises, but a strategic means of improving competitiveness and profitability in the short and long term. Loyalty is essential to deriving long term profits from customers.Some of the earliest loyalty programs date back to the 1930s, when packaged goods companies offered embedded coupons for rewards to buyers, and eventually retail chains began offering reward programs to frequent shoppers. These programs continued for decades but were leapfrogged in the 1980s by more aggressive programs from the airlines.This movement was led by American Airlines, which launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer scheme. It was the first to reward frequent fliers with notional air miles that could be accumulated and later redeemed for free travel. Figure 1: Opportunities example of Customer loyalty driven profitOther airlines and travel providers were quick to grasp the incredible value of providing customers with an incentive to use their company exclusively. Within a few years, dozens of travel industry companies launched similar initiatives and now loyalty programs are achieving near-ubiquity in many service industries, especially those in which it is difficult to differentiate offerings by product attributes.The belief is that increased profitability will result from customer retention efforts because:•    The cost of acquisition occurs only at the beginning of a relationship: the longer the relationship, the lower the amortized cost;•    Account maintenance costs decline as a percentage of total costs, or as a percentage of revenue, over the lifetime of the relationship;•    Long term customers tend to be less inclined to switch and less price sensitive which can result in stable unit sales volume and increases in dollar-sales volume;•    Long term customers may initiate word-of-mouth promotions and referrals, which cost the company nothing and arguably are the most effective form of advertising;•    Long-term customers are more likely to buy ancillary products and higher margin supplemental products;•    Long term customers tend to be satisfied with their relationship with the company and are less likely to switch to competitors, making market entry or competitors gaining market share difficult;•    Regular customers tend to be less expensive to service, as they are familiar with the processes involved, require less 'education', and are consistent in their order placement;•    Increased customer retention and loyalty makes the employees' jobs easier and more satisfying. In turn, happy employees feed back into higher customer satisfaction in a virtuous circle. Figure 2: The virtuous circle of customer loyaltyFigure 2 represents a high-level example of a virtuous cycle driven by customer satisfaction and loyalty, depicting how superiority in product and service offerings, as well as strong customer support by competent employees, lead to higher sales and ultimately profitability. As stated above, this is not a new concept, but succeeding with it is difficult. It has eluded many a company driven to achieve profitability goals. Of course, for this circle to be virtuous, the customer relationship(s) must be profitable.Trying to maintain the loyalty of unprofitable customers is not a viable business strategy. It is, therefore, important that marketers can assess the profitability of each customer (or customer segment), and either improve or terminate relationships that are not profitable. This means each customer's 'relationship costs' must be understood and compared to their 'relationship revenue'. Customer lifetime value (CLV) is the most commonly used metric here, as it is generally accepted as a representation of exactly how much each customer is worth in monetary terms, and therefore a determinant of exactly how much a service provider should be willing to spend to acquire or retain that customer.CLV models make several simplifying assumptions and often involve the following inputs:•    Churn rate represents the percentage of customers who end their relationship with a company in a given period;•    Retention rate is calculated by subtracting the churn rate percentage from 100;•    Period/horizon equates to the units of time into which a customer relationship can be divided for analysis. A year is the most commonly used period for this purpose. Customer lifetime value is a multi-period calculation, often projecting three to seven years into the future. In practice, analysis beyond this point is viewed as too speculative to be reliable. The model horizon is the number of periods used in the calculation;•    Periodic revenue is the amount of revenue collected from a customer in a given period (though this is often extended across multiple periods into the future to understand lifetime value), such as usage revenue, revenues anticipated from cross and upselling, and often some weighting for referrals by a loyal customer to others; •    Retention cost describes the amount of money the service provider must spend, in a given period, to retain an existing customer. Again, this is often forecast across multiple periods. Retention costs include customer support, billing, promotional incentives and so on;•    Discount rate means the cost of capital used to discount future revenue from a customer. Discounting is an advanced method used in more sophisticated CLV calculations;•    Profit margin is the projected profit as a percentage of revenue for the period. This may be reflected as a percentage of gross or net profit. Again, this is generally projected across the model horizon to understand lifetime value.A strong focus on managing these inputs can help service providers realize stronger customer relationships and profits, but there are some obstacles to overcome in achieving accurate calculations of CLV, such as the complexity of allocating costs across the customer base. There are many costs that serve all customers which must be properly allocated across the base, and often a simple proportional allocation across the whole base or a segment may not accurately reflect the true cost of serving that customer;  This is made worse by the fragmentation of customer information, which is likely to be across a variety of product or operations groups, and may be difficult to aggregate due to different representations.In addition, there is the complexity of account relationships and structures to take into consideration. Complex account structures may not be understood or properly represented. For example, a profitable customer may have a separate account for a second home or another family member, which may appear to be unprofitable. If the service provider cannot relate the two accounts, CLV is not properly represented and any resultant cancellation of the apparently unprofitable account may result in the customer churning from the profitable one.In summary, if service providers are to realize strong customer relationships and their attendant profits, there must be a very strong focus on data management. This needs to be coupled with analytics that help business managers and those who work in customer-facing functions offer highly personalized solutions to customers, while maintaining profitability for the service provider. It's clear that acquiring new customers is expensive. Advertising costs, campaign management expenses, promotional service pricing and discounting, and equipment subsidies make a serious dent in a new customer's profitability. That is especially true given the rising subsidies for Smartphone users, which service providers hope will result in greater profits from profits from data services profitability in future.  The situation is made worse by falling prices and greater competition in mature markets.Customer acquisition through industry consolidation isn't cheap either. A North American service provider spent about $2,000 per subscriber in its acquisition of a smaller company earlier this year. While this has allowed it to leapfrog to become the largest mobile service provider in the country, it required a total investment of more than $28 billion (including assumption of the acquiree's debt).While many operating cost synergies clearly made this deal more attractive to the acquiring company, this is certainly an expensive way to acquire customers: the cost per subscriber in this case is not out of line with the prices others have paid for acquisitions.While growth by acquisition certainly increases overall revenues, it often creates tremendous challenges for profitability. Organic growth through increased customer loyalty and retention is a more effective driver of profit, as well as a stronger predictor of future profitability. Service providers, especially those in mature markets, are increasingly recognizing this and taking steps toward a creating a more personalized, flexible and satisfying experience for their customers.In summary, the clearest path to profitability for companies in virtually all industries is through customer retention and maximization of lifetime value. Service providers would do well to recognize this and focus attention on profitable customer relationships.

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  • Pain Comes Instantly

    - by user701213
    When I look back at recent blog entries – many of which are not all that current (more on where my available writing time is going later) – I am struck by how many of them focus on public policy or legislative issues instead of, say, the latest nefarious cyberattack or exploit (or everyone’s favorite new pastime: coining terms for the Coming Cyberpocalypse: “digital Pearl Harbor” is so 1941). Speaking of which, I personally hope evil hackers from Malefactoria will someday hack into my bathroom scale – which in a future time will be connected to the Internet because, gosh, wouldn’t it be great to have absolutely everything in your life Internet-enabled? – and recalibrate it so I’m 10 pounds thinner. The horror. In part, my focus on public policy is due to an admitted limitation of my skill set. I enjoy reading technical articles about exploits and cybersecurity trends, but writing a blog entry on those topics would take more research than I have time for and, quite honestly, doesn’t play to my strengths. The first rule of writing is “write what you know.” The bigger contributing factor to my recent paucity of blog entries is that more and more of my waking hours are spent engaging in “thrust and parry” activity involving emerging regulations of some sort or other. I’ve opined in earlier blogs about what constitutes good and reasonable public policy so nobody can accuse me of being reflexively anti-regulation. That said, you have so many cycles in the day, and most of us would rather spend it slaying actual dragons than participating in focus groups on whether dragons are really a problem, whether lassoing them (with organic, sustainable and recyclable lassos) is preferable to slaying them – after all, dragons are people, too - and whether we need lasso compliance auditors to make sure lassos are being used correctly and humanely. (A point that seems to evade many rule makers: slaying dragons actually accomplishes something, whereas talking about “approved dragon slaying procedures and requirements” wastes the time of those who are competent to dispatch actual dragons and who were doing so very well without the input of “dragon-slaying theorists.”) Unfortunately for so many of us who would just get on with doing our day jobs, cybersecurity is rapidly devolving into the “focus groups on dragon dispatching” realm, which actual dragons slayers have little choice but to participate in. The general trend in cybersecurity is that powers-that-be – which encompasses groups other than just legislators – are often increasingly concerned and therefore feel they need to Do Something About Cybersecurity. Many seem to believe that if only we had the right amount of regulation and oversight, there would be no data breaches: a breach simply must mean Someone Is At Fault and Needs Supervision. (Leaving aside the fact that we have lots of home invasions despite a) guard dogs b) liberal carry permits c) alarm systems d) etc.) Also note that many well-managed and security-aware organizations, like the US Department of Defense, still get hacked. More specifically, many powers-that-be feel they must direct industry in a multiplicity of ways, up to and including how we actually build and deploy information technology systems. The more prescriptive the requirement, the more regulators or overseers a) can be seen to be doing something b) feel as if they are doing something regardless of whether they are actually doing something useful or cost effective. Note: an unfortunate concomitant of Doing Something is that often the cure is worse than the ailment. That is, doing what overseers want creates unfortunate byproducts that they either didn’t foresee or worse, don’t care about. After all, the logic goes, we Did Something. Prescriptive practice in the IT industry is problematic for a number of reasons. For a start, prescriptive guidance is really only appropriate if: • It is cost effective• It is “current” (meaning, the guidance doesn’t require the use of the technical equivalent of buggy whips long after horse-drawn transportation has become passé)*• It is practical (that is, pragmatic, proven and effective in the real world, not theoretical and unproven)• It solves the right problem With the above in mind, heading up the list of “you must be joking” regulations are recent disturbing developments in the Payment Card Industry (PCI) world. I’d like to give PCI kahunas the benefit of the doubt about their intentions, except that efforts by Oracle among others to make them aware of “unfortunate side effects of your requirements” – which is as tactful I can be for reasons that I believe will become obvious below - have gone, to-date, unanswered and more importantly, unchanged. A little background on PCI before I get too wound up. In 2008, the Payment Card Industry (PCI) Security Standards Council (SSC) introduced the Payment Application Data Security Standard (PA-DSS). That standard requires vendors of payment applications to ensure that their products implement specific requirements and undergo security assessment procedures. In order to have an application listed as a Validated Payment Application (VPA) and available for use by merchants, software vendors are required to execute the PCI Payment Application Vendor Release Agreement (VRA). (Are you still with me through all the acronyms?) Beginning in August 2010, the VRA imposed new obligations on vendors that are extraordinary and extraordinarily bad, short-sighted and unworkable. Specifically, PCI requires vendors to disclose (dare we say “tell all?”) to PCI any known security vulnerabilities and associated security breaches involving VPAs. ASAP. Think about the impact of that. PCI is asking a vendor to disclose to them: • Specific details of security vulnerabilities • Including exploit information or technical details of the vulnerability • Whether or not there is any mitigation available (as in a patch) PCI, in turn, has the right to blab about any and all of the above – specifically, to distribute all the gory details of what is disclosed - to the PCI SSC, qualified security assessors (QSAs), and any affiliate or agent or adviser of those entities, who are in turn permitted to share it with their respective affiliates, agents, employees, contractors, merchants, processors, service providers and other business partners. This assorted crew can’t be more than, oh, hundreds of thousands of entities. Does anybody believe that several hundred thousand people can keep a secret? Or that several hundred thousand people are all equally trustworthy? Or that not one of the people getting all that information would blab vulnerability details to a bad guy, even by accident? Or be a bad guy who uses the information to break into systems? (Wait, was that the Easter Bunny that just hopped by? Bringing world peace, no doubt.) Sarcasm aside, common sense tells us that telling lots of people a secret is guaranteed to “unsecret” the secret. Notably, being provided details of a vulnerability (without a patch) is of little or no use to companies running the affected application. Few users have the technological sophistication to create a workaround, and even if they do, most workarounds break some other functionality in the application or surrounding environment. Also, given the differences among corporate implementations of any application, it is highly unlikely that a single workaround is going to work for all corporate users. So until a patch is developed by the vendor, users remain at risk of exploit: even more so if the details of vulnerability have been widely shared. Sharing that information widely before a patch is available therefore does not help users, and instead helps only those wanting to exploit known security bugs. There’s a shocker for you. Furthermore, we already know that insider information about security vulnerabilities inevitably leaks, which is why most vendors closely hold such information and limit dissemination until a patch is available (and frequently limit dissemination of technical details even with the release of a patch). That’s the industry norm, not that PCI seems to realize or acknowledge that. Why would anybody release a bunch of highly technical exploit information to a cast of thousands, whose only “vetting” is that they are members of a PCI consortium? Oracle has had personal experience with this problem, which is one reason why information on security vulnerabilities at Oracle is “need to know” (we use our own row level access control to limit access to security bugs in our bug database, and thus less than 1% of development has access to this information), and we don’t provide some customers with more information than others or with vulnerability information and/or patches earlier than others. Failure to remember “insider information always leaks” creates problems in the general case, and has created problems for us specifically. A number of years ago, one of the UK intelligence agencies had information about a non-public security vulnerability in an Oracle product that they circulated among other UK and Commonwealth defense and intelligence entities. Nobody, it should be pointed out, bothered to report the problem to Oracle, even though only Oracle could produce a patch. The vulnerability was finally reported to Oracle by (drum roll) a US-based commercial company, to whom the information had leaked. (Note: every time I tell this story, the MI-whatever agency that created the problem gets a bit shirty with us. I know they meant well and have improved their vulnerability handling/sharing processes but, dudes, next time you find an Oracle vulnerability, try reporting it to us first before blabbing to lots of people who can’t actually fix the problem. Thank you!) Getting back to PCI: clearly, these new disclosure obligations increase the risk of exploitation of a vulnerability in a VPA and thus, of misappropriation of payment card data and customer information that a VPA processes, stores or transmits. It stands to reason that VRA’s current requirement for the widespread distribution of security vulnerability exploit details -- at any time, but particularly before a vendor can issue a patch or a workaround -- is very poor public policy. It effectively publicizes information of great value to potential attackers while not providing compensating benefits - actually, any benefits - to payment card merchants or consumers. In fact, it magnifies the risk to payment card merchants and consumers. The risk is most prominent in the time before a patch has been released, since customers often have little option but to continue using an application or system despite the risks. However, the risk is not limited to the time before a patch is issued: customers often need days, or weeks, to apply patches to systems, based upon the complexity of the issue and dependence on surrounding programs. Rather than decreasing the available window of exploit, this requirement increases the available window of exploit, both as to time available to exploit a vulnerability and the ease with which it can be exploited. Also, why would hackers focus on finding new vulnerabilities to exploit if they can get “EZHack” handed to them in such a manner: a) a vulnerability b) in a payment application c) with exploit code: the “Hacking Trifecta!“ It’s fair to say that this is probably the exact opposite of what PCI – or any of us – would want. Established industry practice concerning vulnerability handling avoids the risks created by the VRA’s vulnerability disclosure requirements. Specifically, the norm is not to release information about a security bug until the associated patch (or a pretty darn good workaround) has been issued. Once a patch is available, the notice to the user community is a high-level communication discussing the product at issue, the level of risk associated with the vulnerability, and how to apply the patch. The notices do not include either the specific customers affected by the vulnerability or forensic reports with maps of the exploit (both of which are required by the current VRA). In this way, customers have the tools they need to prioritize patching and to help prevent an attack, and the information released does not increase the risk of exploit. Furthermore, many vendors already use industry standards for vulnerability description: Common Vulnerability Enumeration (CVE) and Common Vulnerability Scoring System (CVSS). CVE helps ensure that customers know which particular issues a patch addresses and CVSS helps customers determine how severe a vulnerability is on a relative scale. Industry already provides the tools customers need to know what the patch contains and how bad the problem is that the patch remediates. So, what’s a poor vendor to do? Oracle is reaching out to other vendors subject to PCI and attempting to enlist then in a broad effort to engage PCI in rethinking (that is, eradicating) these requirements. I would therefore urge all who care about this issue, but especially those in the vendor community whose applications are subject to PCI and who may not have know they were being asked to tell-all to PCI and put their customers at risk, to do one of the following: • Contact PCI with your concerns• Contact Oracle (we are looking for vendors to sign our statement of concern)• And make sure you tell your customers that you have to rat them out to PCI if there is a breach involving the payment application I like to be charitable and say “PCI meant well” but in as important a public policy issue as what you disclose about vulnerabilities, to whom and when, meaning well isn’t enough. We need to do well. PCI, as regards this particular issue, has not done well, and has compounded the error by thus far being nonresponsive to those of us who have labored mightily to try to explain why they might want to rethink telling the entire planet about security problems with no solutions. By Way of Explanation… Non-related to PCI whatsoever, and the explanation for why I have not been blogging a lot recently, I have been working on Other Writing Venues with my sister Diane (who has also worked in the tech sector, inflicting upgrades on unsuspecting and largely ungrateful end users). I am pleased to note that we have recently (self-)published the first in the Miss Information Technology Murder Mystery series, Outsourcing Murder. The genre might best be described as “chick lit meets geek scene.” Our sisterly nom de plume is Maddi Davidson and (shameless plug follows): you can order the paper version of the book on Amazon, or the Kindle or Nook versions on www.amazon.com or www.bn.com, respectively. From our book jacket: Emma Jones, a 20-something IT consultant, is working on an outsourcing project at Tahiti Tacos, a restaurant chain offering Polynexican cuisine: refried poi, anyone? Emma despises her boss Padmanabh, a brilliant but arrogant partner in GD Consulting. When Emma discovers His-Royal-Padness’s body (verdict: death by cricket bat), she becomes a suspect.With her overprotective family and her best friend Stacey providing endless support and advice, Emma stumbles her way through an investigation of Padmanabh’s murder, bolstered by fusion food feeding frenzies, endless cups of frou-frou coffee and serious surfing sessions. While Stacey knows a PI who owes her a favor, landlady Magda urges Emma to tart up her underwear drawer before the next cute cop with a search warrant arrives. Emma’s mother offers to fix her up with a PhD student at Berkeley and showers her with self-defense gizmos while her old lover Keoni beckons from Hawai’i. And everyone, even Shaun the barista, knows a good lawyer. Book 2, Denial of Service, is coming out this summer. * Given the rate of change in technology, today’s “thou shalts” are easily next year’s “buggy whip guidance.”

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