It is a bit of a no-brainer: Include the word "beer" in a subject line of an e-mail or blog post title and you can be certain that it will be read. While there are times this practice might be a ploy to increase readership, it is not the case for this blog post. There is inspiration that can be drawn from other industries to which we, as database professionals, can apply in our industry. In this post I will highlight one of my favorite participants of the brewing industry. The Boston Beer Company started in the 1970s in Boston, Massachusetts. Others may be more familiar with this company through their Samuel Adams Boston Lager and other various seasonal beers. I am continually inspired by their commitment to mastery of the brewing process to which they evangelize frequently in their commercials. They also are continually in pursuit of pushing the boundaries of beer as we know it while working within traditional constraints. A recent example of this is their collaboration with Weihenstephan Brewery of Munich, Germany to produce the soon to be released Infinium beer. This beer, while brewed as an ale, is touted as something closer to something like Champaign - all while complying with the Reinheitsgebot. The Reinheitsgebot is also known as the "German Beer Purity Law" which was originated in 1516. This law states that beer is to consist of water, barley, hops and yeast. That's it. Quite a limiting constraint indeed. and yet, The Boston Beer Company pushed forward. Much like the process of brewing, the discipline of database design and architecture is one that is continually in process and driven by the pursuit of mastery. While we do not have purity laws to constrain us, we have many other types: best practices, company policies, government regulations, security and budgets. Through our fellow comrades, we discuss the challenges and constraints in which we operate. We boil down the principles and theories that define our profession. We reassemble these into something that is complementary to the business needs that we must fulfill. As a result, it is not uncommon to see something amazingly innovative in a small business who is pushing the boundaries of their database well beyond its intended state. It is equally common to see innovation in the use of features available in the more advanced features of databases that are found in large businesses. The tag line for The Boston Beer Company is: "Take Pride In Your Beer.", I would like to offer an alternative and say "Take Pride In Your Database." So, As you pour your next Boston Lager into a frosted glass, consider those who spend their lives mastering the craft of brewing and strive to interject their spirit into everything that you do as a database professional. Cheers!
