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• Oracle WebCenter @ OpenWorld 2012

  - by kellsey.ruppel

  This week, we want to focus on giving our blog readers a preview of Oracle WebCenter related events and activities happening at Oracle OpenWorld this year! Today's guest post comes from Jamie Rancourt, Senior Manager of Product Management for Oracle WebCenter. Are you registered to attend OpenWorld 2012 in San Francisco from September 30 – October 4?  If not, the conference details and registration information can be found at http://oracle.com/openworld!  Here’s a brief run down of the planned activities for Oracle WebCenter at this year’s event. WebCenter Sessions This year WebCenter will be featured in 36 sessions across the following tracks: Web Experience Management, Portals, Content Management and Social Network Middleware for Enterprise Applications Financial Management Oracle ADF and Fusion Application Development Applications Tools and Technology Applications Strategy Life Sciences Customer Relationship Management Oracle RightNow CX Cloud Service Siebel Applications SOA and Business Process Management Oracle Fusion Applications Oracle Commerce Retail Social Business Cloud Computing Here are a few of the sessions to wet your appetite: Oracle WebCenter Strategy: Engaging your Customers.  Empowering your Business Oracle WebCenter Sites Strategy & Vision Oracle WebCenter Content Strategy & Vision Oracle WebCenter Portal Strategy & Vision Oracle Social Network Strategy & Vision Develop a Mobile Strategy with Oracle WebCenter: Engage Customers, Employees, and Partners Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mash-ups We also have 4 interactive customer panels planned for the event: Using Web Experience Management to Drive Online Marketing Success Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana Becoming a Social Business: Stories from the Front Lines of Change Building Next-Generation Portals: An Interactive Customer Panel Discussion And there are many more sessions for you to attend to learn everything there is to know about Oracle WebCenter from our product experts and partners. Make sure to visit the Content Catalog for the complete session details Labs and Demos This year’s event also features 4 WebCenter hands on labs, each focusing on a different product area including Portal, Content, Sites and Social Network.  In addition to the labs, there will be 6 demos featuring Oracle WebCenter in both the Fusion Middleware and Cloud pavilions.  Make sure you stop by to see the latest demos and meet our knowledgeable product managers! And don't forget about the Oracle WebCenter Customer Appreciation Event, which is sponsored by our Partners and will take place on Tuesday, October 2nd at The Palace Hotel. Be sure to watch the blog for more information in the coming months with how to register! We look forward to seeing you at Oracle OpenWorld 2012!

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• Kickstarter "last minute cold feet"

  - by mm24

  today I scheduled the publication of a video on kickstarter requesting approximately 5.000 $ in order to complete the iPhone shooter game I started 1 year ago after quitting my job. I invested more than 20.000$ in the game so far (for artwork, music, legal and accountant expenses) and I am now getting cold feet about my decision of publishing the video. The game is "nearly finished", in other words: the game mechanics are working but I still have some bugs to fix. Once I will have finished this (I hope will take me 1 or 2 weeks) I plan to start working on the actual level balancing (e.g. deciding the order of appearence of enemies for each level and balancing the number of hitpoints and strenght of bullets that the enemies have). Reasons for not publishing the video are: fear that the concept can be copied easily: the game is a shooter game set in a different environment (its a pretty cool one, believe me :)) and I am worried that someone might copy* the idea (I know, its the usual "I am worried story.."). A shooter game is one of the easiest game to implement and hence there will be hundreds game developer able to copy it by just adapting their existing code and changing graphics (not as straightforward). It took me one year to develop this because I was inexperienced plus there are approximately 6/7 months of work from the illustrator and there are 8 unique music tracks composed. The soundtrack of the video is the soundtrack of the game wich is not yet published and has not been deposited to a music society. I did create legally valid timestamps for the tracks and I am considering uploading the album on iTunes before publishing the video so I can have a certain publication date. But overall I am a bit scared and worried because I have never done this before and even the simple act of publishing an album requires me to read a long contract from the "aggregator company") which, even if I do have contracts with the musicians do worry me as I am not a U.S. resident and I am not familiar with the U.S. law system Reasons for publishing the video are: I almost run out of money (but this is not a real reason as I should have enough for one more month of development time) ...I kind of need extra money as, even if I do have money for 1 month of development I do not have money for marketing and for other expenses (e.g. accountant) It will create a fan base I could get some useful feedback from a wider range of beta testers It might create some pre-release buzz in case some blogger or game magazine likes the concept Anyone has had similar experiences? Is there a real risk that someone will copy the concept and implement it in a couple of months? Will the Kickstarter campaing be a good pre-release exposure for the gmae? Any refrences of similar projects/situations? Is it realistic that someone like ROVIO will copy the idea straight away?

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• Post Crosstalk 2012

  - by David Dorf

  This year the Oracle Retail users conference, Crosstalk, had a 20% increase in attendees, which was driven by both new customers and those acquired via Endeca.  As the product assets of Oracle have grown, so has the completeness of the solution set.  This year was marked by the breadth of omni-channel stories. Rose Spicer and her marketing team (see photo on left) always strive for an equal balance of retailer presentations, networking opportunities, and unique experiences -- this year was no exception.  We had 41 different retailers from China, Russia, South Africa, Brazil, Chile, US, Canada and the UK sharing their insights with one another. In all there were 251 executives from 120 iconic brands such as Daphne, Kohl's, Morrisons, Abercrombie & Fitch, Hot Topic, Talbots, Petco, Deckers, Sportmaster, Mr. Price, Falabella, and Disney to name a few. From a product perspective, there were a few new developments from Oracle Retail: Endeca's search engine has been integrated into the ATG commerce platform. The latest Retail Analytics application, Oracle Retail Customer Analytics, is generally available. Oracle Retail previewed a new fully-integrated mobile POS. But the real benefit of attending Crosstalk was hearing about the experiences of retailers and partners.  Here are are a few interesting facts I picked up: At Kohl's, the most popular website accessed by customers within their stores is Facebook.  With all the buzz about showrooming, I was really expecting it to be Amazon. Daphne, a Chinese shoe retailer, is opening 3 new stores per day.  Being located near the factories allows them to have a very agile supply chain as well. Disney Stores have increased sales by 25% at stores upgraded to include Mobile POS.  They continue to lead the pack with excellent customer experiences. Quicksilver reported that 1 in 5 visits to their website comes from a tablet.  More evidence that tablets are replacing traditional PCs in households. By tagging shoes with RFID, Saks is able to ensure all shoe models are on display.  If a model is not being displayed, it has no chance of being sold. Additionally, there were awards, store tours on Michigan Avenue, fireworks at Navy Pier, and the Oracle Retail house band, Bolo313, performing at Solider Field.  Speaking of which, a few retailers got on stage and jammed with band -- possible rival to Rock & Roll Retail? You can always find the latest info from us at the Retail Rack. The next events on tap are the Partner Summit followed by OpenWorld.

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• &ldquo;Our Users are Doing Something Surprising&rdquo;&hellip; but what?

  - by antonio romero

  I’ve just started a discussion on the OWB Linkedin Group based on a blog post from Laura Klein’s “Users Know” blog, entitled “Your Users are Doing Something Surprising”… As a PM I found the post thought-provoking and a good reminder to learn from our customers: ...You may have written user stories and work flows... But you know who didn’t read your user stories? That’s right: your users. The result? Somewhere out there, a whole lot of your users are doing something totally unexpected with your product.... Your customers want to do something with your product so badly that they’re going out of their way to come up with clever ways to do it on their own. There are three excellent reasons for you to know what your customers are actually doing with your product: So you know if you are missing an opportunity to pivot your product or marketing So you know if you are missing an important feature So you don’t accidentally destroy a commonly used workaround or "unplanned feature" Truer words were rarely blogged. In fact just in the last few weeks I have had several "users" (some customers, and some internal to Oracle, in fact) turn up having built unexpected but powerful things around OWB, because it has such extensibility mechanisms built into it: OMB*Plus, the old Java APIs back before 10.2, and now the code template/knowledge module framework OWB shares with ODI. Some of our external users show astounding knowledge of how to make OWB really sing. (We hope to feature case studies from several of them over the course of the year on the OWB blog.) My question to all of you: can you identify things you have done or are doing with OWB or that you depend on in it that you think would come as a surprise to us? This could be either some development so advanced as to leave us all gob-smacked, or just some common (to you) thing that you use it for that you find enormously valuable but that you think is a bit off the theoretical "main line" use case of loading data warehouses. I invite the readers of this blog to come visit the OWB and ODI LinkedIn group and share their unusual applications of OWB or the very ordinary-looking features that you don’t want us to forget or would like us to extend. Your anecdotes will impress the crowd and will also help shape future data integration products from Oracle... Come on, surprise us. :)

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• Go Big or Go Special

  - by Ajarn Mark Caldwell

  Watching Shark Tank tonight and the first presentation was by Mango Mango Preserves and it highlighted an interesting contrast in business trends today and how to capitalize on opportunities.  <Spoiler Alert> Even though every one of the sharks was raving about the product samples they tried, with two of them going for second and third servings, none of them made a deal to invest in the company.</Spoiler>  In fact, one of the sharks, Kevin O’Leary, kept ripping into the owners with statements to the effect that he thinks they are headed over a financial cliff because he felt their costs were way out of line and would be their downfall if they didn’t take action to radically cut costs. He said that he had previously owned a jams and jellies business and knew the cost ratios that you had to have to make it work.  I don’t doubt he knows exactly what he’s talking about and is 100% accurate…for doing business his way, which I’ll call “Go Big”.  But there’s a whole other way to do business today that would be ideal for these ladies to pursue. As I understand it, based on his level of success in various businesses and the fact that he is even in a position to be investing in other companies, Kevin’s approach is to go mass market (Go Big) and make hundreds of millions of dollars in sales (or something along that scale) while squeezing out every ounce of cost that you can to produce an acceptable margin.  But there is a very different way of making a very successful business these days, which is all about building a passionate and loyal community of customers that are rooting for your success and even actively trying to help you succeed by promoting your product or company (Go Special).  This capitalizes on the power of social media, niche marketing, and The Long Tail.  One of the most prolific writers about capitalizing on this trend is Seth Godin, and I hope that the founders of Mango Mango pick up a couple of his books (probably Purple Cow and Tribes would be good starts) or at least read his blog.  I think the adoration expressed by all of the sharks for the product is the biggest hint that they have a remarkable product and that they are perfect for this type of business approach. Both are completely valid business models, and it may certainly be that the scale at which Kevin O’Leary wants to conduct business where he invests his money is well beyond the long tail, but that doesn’t mean that there is not still a lot of money to be made there.  I wish them the best of luck with their endeavors!

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• JavaOne 2012 Call for Papers

  - by Tori Wieldt

  JavaOne 2012 is happening Sept. 30-Oct 4 in San Francisco. The Call For Papers for this conference is now open. Java Evangelist Arun Gupta, who was on one of the selection committees and will be again this year, provided some great tips for submission (and a peek into the submission process): JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list. Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects. Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details." :-) The tracks this year are: Core Java Platform Development Tools and Techniques Emerging Langauges on the JVM Enterprise Services Architectures and the Cloud Java EE Web Profile and Platform Technologies Java ME, Java Card, Embedded, and Devices Java FX and Rich User Experiences IMPORTANT: Submit your proposal as soon as possible, the the Call for Papers closes April 9th, a mere three weeks away!  Follow these channels to get the latest news about #JavaOne 2012.  originally posted on blogs.oracle.com/javaone

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• JavaOne 2012 Call for Papers

  - by Tori Wieldt

  JavaOne 2012 is happening Sept. 30-Oct 4 in San Francisco. The Call For Papers for this conference is now open. Java Evangelist Arun Gupta, who was on one of the selection committees and will be again this year, provided some great tips for submission (and a peek into the submission process): JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list. Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects. Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details." :-) The tracks this year are: Core Java Platform Development Tools and Techniques Emerging Langauges on the JVM Enterprise Services Architectures and the Cloud Java EE Web Profile and Platform Technologies Java ME, Java Card, Embedded, and Devices Java FX and Rich User Experiences IMPORTANT: Submit your proposal as soon as possible, the the Call for Papers closes April 9th, a mere three weeks away!  Follow these channels to get the latest news about #JavaOne 2012. 

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• New security configuration flag in UCM PS3

  - by kyle.hatlestad

  While the recent Patch Set 3 (PS3) release was mostly focused on bug fixes and such, a new configuration flag was added for security. In 10gR3 and prior versions, UCM had a component called Collaboration Manager which allowed for project folders to be created and groups of users assigned as members to collaborate on documents. With this component came access control lists (ACL) for content and folders. Users could assign specific security rights on each and every document and folder within a project. And it was possible to enable these ACL's without having the Collaboration Manager component enabled. But it took some special instructions (see technote# 603148.1) and added some extraneous pieces still related to Collaboration Manager. When 11g came out, Collaboration Manager was no longer available. But the configuration settings to turn on ACLs were still there. Well, in PS3 they've been cleaned up a bit and a new configuration flag has been added to simply turn on the ACL fields and none of the other collaboration bits. To enable ACLs: UseEntitySecurity=true Along with this configuration flag to turn ACLs on, you also need to define which Security Groups will honor the ACL fields. If an ACL is applied to a content item with a Security Group outside this list, it will be ignored. SpecialAuthGroups=HumanResources,Legal,Marketing Save the settings and restart the instance. Upon restart, two new metadata fields will be created: xClbraUserList, xClbraAliasList. If you are using OracleTextSearch as the search indexer, be sure to run a Fast Rebuild on the collection. On the Check In, Search, and Update pages, values are added by simply typing in the value and getting a type-ahead list of possible values. Select the value, click Add and then set the level of access (Read, Write, Delete, or Admin). If all of the fields are blank, then it simply falls back to just Security Group and Account access. As for how they are stored in the metadata fields, each entry starts with it's identifier: ampersand (&) symbol for users, "at" (@) symbol for groups, and colon (:) for roles. Following that is the entity name. And at the end is the level of access in paranthesis. e.g. (RWDA). And each entry is separated by a comma. So if you were populating values through batch loader or an external source, the values would be defined this way. Detailed information on Access Control Lists can be found in the Oracle Fusion Middleware System Administrator's Guide for Oracle Content Server.

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• Should I be looking for an alternative to Zen Cart as my business grows?

  - by MarkS

  I created a business website for a family business which is growing. It's my family, and I'm a software developer, but I don't want to rebuild the wheels or be a shopping cart programmer. For this business, I need the web store to "just work", but... it gets complicated... There are two parts of this business website. One of them is driven by Wordpress and I use the awesome Thesis theme. This is modern, flexible, and saves me a lot of time from doing custom coding and styling. I couldn't be more pleased with this arrangement. The other part of the site is a Zen Cart store. It's administration and it's flexibility is frustrating and archaic Web 1.0. For the past few years, I keep hearing that the developers are working on a 2.0 version of Zen Cart, but they haven't communicated anything significant in the past few years other than to say, "When it's ready, we'll let you know." What I'm looking for in a cart, I would need to install 6-10 additional mods, and would need to do a lot of custom coding. I'm now willing to pay for a top-notch e-commerce solution for a small business that we can grow up into a larger business over time. Requirements: Extremely flexible shipping that let's us set up rules per product/category, tables of rates, calculated rates, max package weighs, etc. (flexibility like that available with CEON Advance Shipping Module for Zen Cart Coupons and gift certificates Manual order entry for phone orders Multi-channel support (We also sell on Amazon, eBay, use Google Base and we want to maintain one set of inventory and have it kept current) Decent SEO features Reviews and star-ratings on products Easy social networking features for sharing, following, liking, etc) Easy integration with AdWords and analytics tracking Modern and very usable product and store administration (Like I was saying, I'm spoiled by Wordpress and Thesis) At the end of the day, I don't care if it's a hosted solution or if I have to host it myself. I just want something that is going to stay up-to-date, regularly be maintained and improved, and if I have to update it, things like the one-click update present in Wordpress is something it has to have. Professional Webmasters, if you had to run a store / website, but you had to spend your time focusing on your sales and marketing efforts rather than diffing php files and copying and tweaking them to change even the slightest details of your site, what would you choose?

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• Why All The Hype Around Live Help?

  - by ruth.donohue

  I am pleased to introduce guest blogger, Damien Acheson today. Based in Cambridge, MA, Damien is the Product Marketing Manager for ATG’s Live Help products. Welcome, Damien!! BY DAMIEN ACHESON Why all the hype around live help? An eCommerce professional recently asked me: “Why all the hype around live chat and click to call?” I already have a customer service phone number that’s available to my online visitors. Why would I want to add live help? If anything, I want my website to reduce the number of calls to my contact center, not increase it!” The effect of adding live help to a website is counter-intuitive. Done right, live help doesn’t increase your call volume; it optimizes it by replacing traditional telephone calls with smarter, more productive, live voice and live chat interactions. This generates instant cost savings, and a measurable lift in sales and customer retention. A live help interaction differs from a traditional telephone call in six radical ways: Targeting. With live help you can target specific visitors at just the exact right time with a live call or live chat invitation based on hundreds of different parameters. For example, visitors who appear to hesitate before making a large purchase may receive a live help invitation, while others may not. Productivity. By reserving live voice to visitors with complex questions, and offering self-service and live chat for more simple interactions, agents with the right domain expertise can handle simultaneous queries and achieve substantial productivity gains. Routing. Live help interactions take into account visitors’ web context to intelligently route queries to the best available agent, thereby lifting first contact resolution. Context. Traditional telephone numbers force online customers to “change channels” and “start over” with a phone agent. With Live help, agents get the context of the web session and can instantly access the customer’s transaction details and account information, substantially reducing handle times. Interaction. Agents can solve a customer’s problem more effectively co-browsing and collaborating with the visitor in real-time to complete online forms and transactions. Analytics. Unlike traditional telephone numbers, live help allows you to tie Web analytics to customer satisfaction and agent performance indicators. To better understand these differences and advantages over traditional customer service, watch this demo on optimizing customer interactions with Live Help. Technorati Tags: ATG,Live Help,Commerce

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• MySQL and Hadoop Integration - Unlocking New Insight

  - by Mat Keep

  “Big Data” offers the potential for organizations to revolutionize their operations. With the volume of business data doubling every 1.2 years, analysts and business users are discovering very real benefits when integrating and analyzing data from multiple sources, enabling deeper insight into their customers, partners, and business processes. As the world’s most popular open source database, and the most deployed database in the web and cloud, MySQL is a key component of many big data platforms, with Hadoop vendors estimating 80% of deployments are integrated with MySQL. The new Guide to MySQL and Hadoop presents the tools enabling integration between the two data platforms, supporting the data lifecycle from acquisition and organisation to analysis and visualisation / decision, as shown in the figure below The Guide details each of these stages and the technologies supporting them: Acquire: Through new NoSQL APIs, MySQL is able to ingest high volume, high velocity data, without sacrificing ACID guarantees, thereby ensuring data quality. Real-time analytics can also be run against newly acquired data, enabling immediate business insight, before data is loaded into Hadoop. In addition, sensitive data can be pre-processed, for example healthcare or financial services records can be anonymized, before transfer to Hadoop. Organize: Data is transferred from MySQL tables to Hadoop using Apache Sqoop. With the MySQL Binlog (Binary Log) API, users can also invoke real-time change data capture processes to stream updates to HDFS. Analyze: Multi-structured data ingested from multiple sources is consolidated and processed within the Hadoop platform. Decide: The results of the analysis are loaded back to MySQL via Apache Sqoop where they inform real-time operational processes or provide source data for BI analytics tools. So how are companies taking advantage of this today? As an example, on-line retailers can use big data from their web properties to better understand site visitors’ activities, such as paths through the site, pages viewed, and comments posted. This knowledge can be combined with user profiles and purchasing history to gain a better understanding of customers, and the delivery of highly targeted offers. Of course, it is not just in the web that big data can make a difference. Every business activity can benefit, with other common use cases including: - Sentiment analysis; - Marketing campaign analysis; - Customer churn modeling; - Fraud detection; - Research and Development; - Risk Modeling; - And more. As the guide discusses, Big Data is promising a significant transformation of the way organizations leverage data to run their businesses. MySQL can be seamlessly integrated within a Big Data lifecycle, enabling the unification of multi-structured data into common data platforms, taking advantage of all new data sources and yielding more insight than was ever previously imaginable. Download the guide to MySQL and Hadoop integration to learn more. I'd also be interested in hearing about how you are integrating MySQL with Hadoop today, and your requirements for the future, so please use the comments on this blog to share your insights.

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• Six Unusual Blogs I Like

  - by Bill Graziano

  I subscribe to and read over 100 SQL Server blogs every day.  I link to posts that I think are interesting.  I also read a fair number of non-SQL Server blogs.  Here are a few that I think are interesting. danah boyd. She is a researcher with Microsoft and writes about privacy, social media and teenagers.  I discovered her blog while looking for strategies to keep my personal and professional life separate.  (I haven’t found a good solution to that yet.)  Her stories of how teenagers use Facebook and other social media tools are fascinating. Clayton’s Web Snacks.  Steve Clayton works at Microsoft and has a variety of blogs out there.  This one focuses on … hmmm.  His latest posts are on graffiti, infographics, paper tweets, cartoons and slow motion videos.  It’s mostly visual and you never really know what you’ll get.  It’s always interesting though and I like what he posts.  It’s good creative stuff. Seth Godin.  Seth writes about Marketing.  I read him for motivation to get off my butt and get things done.  He’s a great motivator who encourages you to think big.  And do something! Ask the Pilot.  Patrick Smith is a commercial airline pilot writing about the airline industry.  He’s a great debunker of myths (no they don’t reduce oxygen in the cabin to keep you docile).  My favorite topics include the TSA, flying myths, airport reviews and flight delays. My old favorite flight blog used to be enplaned.  No one knew who wrote it.  It focused on the economics of the airline industry.  It was fascinating stuff.  One day it was gone.  The entire blog was deleted.  Someone tracked down some partial archives and put them online. The Agent’s Journal.  Jack Bechta is an NFL agent.  He writes about the business side of the NFL, the draft and free agency.  Lately he’s been writing about the potential lockout.  He has a distinct lack of hype which I find very refreshing.  xkcd.  I call this the comic for smart people.  A little math, some IT and internet privacy thrown in all make an unusual comic. Funny and intelligent.

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• The Social Business Thought Leaders - Ray Wang

  - by kellsey.ruppel

  It seems both consumers and businesses are at the peak of the social hype. Overwhelmed by social media channels, platforms, and processes both in their private and professional life, many early adopters are starting to feel the social fatigue. Mirroring what happened with email and web sites during the late 1990's - early 2000's, more and more managers are looking to move from ubiquitous social media tactics to the most appropriate business use case and processes. This step becomes even more important considering the year over year contraction in IT budgets and the consequent need to maximize return on every dollar spent in new technologies. Ray Wang, CEO and Principal Analyst at Constellation Research, suggests engagement through collaborative technologies both as a conceptual model and a transformational tool for enterprises to reap business value. Without participation - the reasoning goes - there is no value and good technology alone is not enough to guarantee employee and customer adoption. Enterprise gamification is a new lever to succeed with Social Business by directing a critical mass of participation towards desired outcomes. What kind of outcomes? A recent study from Constellation Research (see 2012 Q1 Gamification Early Adopters Best Practices) highlights how Marketing, Customer Service and HR are leading the pack with gamification in processes such as: Sustaining long term customer loyalty (76.4%) Improving response in campaign to lead (74.5%) Right channeling incidents for resolution in social media (67.3%) Growing the number service and support incidents resolved by the community (63.6%) Improving employee referral rates and effective recruiting (43.6%) Driving on-boarding success with new hires (20%) More than simply adding badges, points and leaderboards to existing processes, enterprise gamification should be holistically embedded into employee and customer experience to stimulate specific behaviors. According to Ray Wang this can be done at three core levels: Measurable actions. The behaviors we want to facilitate consist of granular actions (i.e likes, comments, posts, recommendations, etc) and more complex actions (i.e projects, initiatives, programmes) attributed to individuals, groups and/or external actors  Reputation. The reputation an individual has earned through his actions is a key factor in building motivation among others and it is determined by its identity, social standing status and competitiveness Incentives or the intrinsic and extrinsic rewards that motivate behaviors and drive actions Listen to Ray Wang's video-interview to learn more about the dynamics that are shaping the future of collaboration and how gamification can help organizations attain new levels of engagement.

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• I still think Twitter is dead &hellip; but

  - by Randy Walker

  Twitter finally hit the mainstream about 8 months ago, but I’ve been saying for a couple of years now, without a real way for the company to earn money, what’s the future fate of Twitter?  On the personal side, where is the real value for the users?  For the most part, Twitter has replaced most people’s IM (instant messaging), at least in the technology circles I run in.  It still has value for users as a communication tool.  But I see it more as a fad.  My prediction is over the next 6 months we’ll start seeing a usage drop (if we haven’t already started to see it). On the business side, how does Twitter make money?  It doesn’t.  If you use the text messaging capabilities, you see a few ads.  But most smart phone and PC users, won’t ever see them.  I still think Twitter has the best chance to make money by forcing the “collectors” to pay money.  You know what I mean by “collector”, those people that collect tons of followers or friends.  If Twitter caps the number of followers and makes you pay to have more, would you?  The normal twitter user doesn’t have that many followers, and this is where my title comes in … BUT The financial value for Twitter is really seen through businesses connecting with their customers.  I’ve seen 3 effective ways this has been accomplished. 1. Giving your customers a coupon or announcing a sale My favorite is @amazonmp3, Being a huge music lover, I get notified when they put music on sale. Various restaurants like @ruthschris_ARK will let their favorite customers know about certain specials @BluefinMemphis I was traveling through Memphis once looking for a sushi restaurant when they had %50 off if we mentioned we saw them on Twitter.  It was their first attempt at trying to encourage customers in the door, and after talking with the management, it was a huge success 2. Giveaways @namecheap Several companies have started huge marketing campaigns, but my favorite is watching companies post trivia questions, and the first person to respond wins a prize. 3. Responding to Customer Complaints I once posted a complaint about American Express (a company that I have slowly come to really dislike) but they actually had someone contact me to try and resolve the issue.  I give them credit for paying attention, but still dislike them for their horrible credit practices.

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• links for 2011-02-16

  - by Bob Rhubart

  On the Software Architect Trail Software architect is the #1 job, according to a 2010 CNN-Money poll. In this article in Oracle Magazine, several members of the OTN architect community talk about the career paths that led them to this lucrative role.  (tags: oracle oraclemagazine softwarearchitect) Oracle Technology Network Architect Day: Denver Registration opens soon for this event to be held in Denver on March 23, 2011.  (tags: oracle otn entarch) How the Internet Gets Inside Us : The New Yorker "It isn’t just that we’ve lived one technological revolution among many; it’s that our technological revolution is the big social revolution that we live with." - Adam Gopnik (tags: internet progress technology innovation) The Insider Threat: Understand and Mitigate Your Risks: CSO Webcast February 23, 2011 at 1:00 PM EST/ 10:00 AM PST .  Speakers: Randy Trzeciak, lead for the CERT Insider Threat research team, and  Roxana Bradescu, Director of Database Security at Oracle. (tags: oracle CERT security) The Tom Kyte Blog: An Interesting Read... Tom looks at "an internet security firm brought down by not following the most *basic* of security principals." (tags: security oracle) Jason Williamson: Oracle as a Service in the Cloud "It is not trivial to migrate large amounts of pre-relational or 'devolved' relational data. To do this, we again must revert back to a tight roadmap to migration and leverage the growing tools and services that we have." - Jason Williamson (tags: oracle cloud soa) Edwin Biemond: Java / Oracle SOA blog: Building an asynchronous web service with JAX-WS "Building an asynchronous web service can be complex especially when you are used to synchronous Web services where you can wait for the response in your favorite tool." - Oracle ACE Edwin Biemond (tags: oracle oracleace java soa) Shared Database Servers (The SaaS Report) "Outside the virtualization world, there are capabilities of Oracle Database which can be used to prevent resource contention and guarantee SLA." - Shivanshu Upadhyay (tags: oracle database cloud SaaS) White Paper: Experiencing the New Social Enterprise "Increasingly organizations recognize the mandate to create a modern user experience that transforms existing business processes and increases business efficiency and agility." (tags: e20 enterprise2.0 socialcomputing oracle) Clusterware 11gR2 - Setting up an Active/Passive failover configuration Gilles Haro illustrates the steps necessary to achieve "a fully operational 11gR2 database protected by automatic failover capabilities." (tags: oracle clusterware) Oracle ERP: How to overcome local hurdles in a global implementation "The corporate world becomes a global village as many companies expand their business and offices around different countries and even continents. And this number keeps increasing. This globalization raises interesting questions..." - Jan Verhallen (tags: oracle capgemini entarch erp) Webcast: Successful Strategies for Optimizing Your Data Warehouse. March 3. 10 a.m. PT/1 p.m. ET Thursday, March 3, 2011. 10 a.m. PT/1 p.m. ET. Speakers: Mala Narasimharajan (Senior Product Marketing Manager, Oracle Data Integration) and Denis Gray (Principal Product Manager, Oracle Data Integration) (tags: oracle dataintegration datawarehousing)

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• Leveraging Social Networks for Retail

  - by David Dorf

  For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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• ArchBeat Link-o-Rama for 2012-06-22

  - by Bob Rhubart

  Guide to integration architecture | Stephanie Mann "The landscape of integration architecture is shifting as service-oriented and cloud-based architecture take the fore," says Stephanie Mann. "To ensure success, enterprise architects and developers are turning to lighter-weight infrastructure to support more complex integration projects." FY13 Oracle PartnerNetwork Kickoff - Tues June 26, 2012 Join us for a one-hour live online event hosted by the Oracle PartnerNetwork team as we kickoff FY13. Other dates/times for EMEA/LAD/JAPAN/APAC. Click the link for details. Why should you choose Oracle WebLogic 12c instead of JBoss EAP 6? | Ricardo Ferreira Okay, you would expect an Oracle guy to make this argument. But Ferreira takes a very deep, very detailed technical dive into the issue. So hear the man out, will ya? Hibernate4 and Coherence | Rene van Wijk According to Oracle ACE Rene van Wijk, "there are two ways to integrate Hibernate and Coherence." In this post he illustrates one of them. Simple Made Easy | Rich Hickey Rich Hickey discusses simplicity, why it is important, how to achieve it in design and how to recognize its absence in the tools, language constructs and libraries in this presentation from QCon London 2012. Starting a cluster | Mark Nelson Fusion Middleware A-Team blogger Mark Nelson looks at Oracle SOA Suite, Oracle BPM, and Oracle Coherence, three products that are " commonly clustered, and which have somewhat different requirements." Why building SaaS well means giving up your servers | GigaOM The biggest benefit to PaaS, reports GigaOM's Derrick Harris, "might be a better product because the company is able to focus on building the app rather than managing servers." Personas - what, why & how | Mascha van Oosterhout "To be able to create a successful, user-friendly website or application," says Mascha van Oosterhout, "every decision you take, whether you are part of the marketing team, the design team or the development team, should be based on what you know about the user." Thought for the Day "Machines take me by surprise with great frequency." — Alan Turing(June 23, 1912 - June 7, 1954) Source: Brainy Quote

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• Getting developers and support to work together

  - by Matt Watson

  Agile development has ushered in the norm of rapid iterations and change within products. One of the biggest challenges for agile development is educating the rest of the company. At my last company our biggest challenge was trying to continually train 100 employees in our customer support and training departments. It's easy to write release notes and email them to everyone. But for complex software products, release notes are not usually enough detail. You really have to educate your employees on the WHO, WHAT, WHERE, WHY, WHEN of every item. If you don't do this, you end up with customer service people who know less about your product than your users do. Ever call a company and feel like you know more about their product than their customer service people do? Yeah. I'm talking about that problem.WHO does the change effect?WHAT was the actual change?WHERE do I find the change in the product?WHY was the change made? (It's hard to support something if you don't know why it was done.)WHEN will the change be released?One thing I want to stress is the importance of the WHY something was done. For customer support people to be really good at their job, they need to understand the product and how people use it. Knowing how to enable a feature is one thing. Knowing why someone would want to enable it, is a whole different thing and the difference in good customer service. Another challenge is getting support people to better test and document potential bugs before escalating them to development. Trying to fix bugs without examples is always fun... NOT. They might as well say "The sky is falling, please fix it!"We need to over train the support staff about product changes and continually stress how they document and test potential product bugs. You also have to train the sales staff and the marketing team. Then there is updating sales materials, your website, product documentation and other items there are always out of date. Every product release causes this vicious circle of trying to educate the rest of the company about the changes.Do we need to record a simple video explaining the changes and email it to everyone? Maybe we should  use a simple online training type app to help with this problem. Ultimately the struggle is taking the time to do the training, but it is time well spent. It may save you a lot of time answering questions and fixing bugs later. How do we efficiently transfer key product knowledge from developers and product owners to the rest of the company? How have you solved these issues at your company?

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• Stagnating in programming

  - by Coder

  Time after time this question came up in my mind, but up until today I wasn't thinking about it much. I have been programming for maybe around 8 years now, and for the last two years it seems I'm not as keen to pick up new technologies anymore. Maybe that's a burnout or something, but I'd say it's experience and what I like, that's stopping me from running after the latest and greatest. I'm C++ developer, by this I mean, I love close to metal programming. I have no problems tracing problems through assembly, using tools like WinDbg or HexView. When I use constructs, I think about how they are realized underneath, how the bits are set and unset under the hood. I love battling with complex threading problems and doing everything hardcore way, even by hand if the regular solutions seem half baked. But I also love the C++0x stuff, and use it a lot. And all C++ code as long as it's not cumbersome compared to C counterparts, sometimes I also fall back to sort of "Super C" if the C++ way is ugly. And then there are all other developers who seem to be way more forward looking, .Net 4.0 MVC, WPF, all those Microsoft X#s, LINQ languages, XML and XSLT, mobile devices and so on. I have done a considerable amount of .NET, SQL, ASPX programming, but the further I go, the less I want to try those technologies. Is that bad? Almost every day I hear people saying that managed code is the only way forward, WPF is the way to go. I hear that C++ is godawful, and you can't code anything in it that's somewhat stable. But I don't buy it. With the experience I have, and the knowledge of how native code is compiled and executes, I can say I find it extremely rare that C++ code is unstable, or leaks, or causes crashes that takes more than 30 seconds to identify and fix. And to tell the truth, I've seen enough problems with other "cool" languages that I'd say C++ is even more stable and production proof than the safe languages, at least for me. The only thing that scares me in C++ is new frameworks, I don't trust them, and I use them extra sparingly. STL - yes, ATL - very sparingly, everything else... Well, not very keen on it. Most huge problems I've ran into, all were related to frameworks, not the language itself. Some overrided operator here, bad hierarchy there, poor class design here, mystical castings there. Other than that, C/C++ (yes, I use them together) still seems a very controlled and stable way to develop applications. Am I stagnating? Should I switch a profession, or force myself in all that marketing hype? Are there more developers who feel the same way?

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• How far is too far?

  - by David Dorf

  Previously I've talked about Safeway's personalized pricing as well as Target's use of analytics to learn about customers.  Then last week I read about Orbitz tailoring their hotel offers based on the browser used.  (Orbitz claims that Mac users are 40% more likely than PC users to book four- or five-star hotels.)  So just how far is too far when tailoring the retail experience? When most consumers read about these types of tactics, they tend to feel violated, as if someone was reading their personal diary.  Nobody wants to be tricked into buying things.  Walking into a grocery store and seeing crates of apples stacked high looks enticing, but the crates are just for display and the apples may be over a year old.  Even though its much cheaper to print markdown tags, many retailers manually write the price tags because consumers think they deal is better if the price is hand-written. The technology already exists to personalize prices and experiences for consumers.  People get upset thinking they paid more for something than a neighbor, but it already happens all the time with cars, flights, and the use of loyalty programs and coupons. There are many variables at play for any purchase.  They only difference is that the customer segments are getting smaller, sometimes reaching a size of one. There's two ways to look at this.  Retailers have always manipulated the environment to get consumers to buy more -- or -- Retailers are getting better at tuning the shopping experience for consumers.  I choose the latter, and so do most consumers by spending their money in the stores they like.  Consumers like to see fresh flowers at the entrance to the grocery store, and they like to see specials scrawled on chalkboards. The key is making sure that consumers benefit from the experience as well.  I'm willing to give up some personal information in exchange for discounts and more relevant marketing, and the next-generation of shoppers are even less concerned about privacy.  Retailers need to use all the tools available to differentiate their offers and connect with their customers. So if Orbitz wants to put three-star hotels at the top of the list for me because I'm using a PC, that's fine by me.

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• SSAS Tabular Workshop online and other upcoming dates (and updates!) #ssas #tabular

  - by Marco Russo (SQLBI)

  After many conferences and travels, this summer I had some time to write and prepare new sessions for the next wave of conferences. In reality I am just doing that, even if I already restarted traveling for consulting and training. So expect new content about DAX and Tabular coming in the next months! Starting to see real customer adopting Tabular is showing many new challenges and there is still a lot to learn and to create. If you still didn’t started working on Tabular, well, you should. As I always say, as a BI developer you should be able to choose between Tabular and Multidimensional, and in order to do that you should know both of them! One thing that I don’t like very much about marketing is that “Tabular is simpler”, because it’s often translated in “Tabular is for simple projects” when this last statement is not true. Actually, I see a lot of good reasons to adopt Tabular in complex data models, especially in non-traditional scenarios. I know, this is because I love to understand what are the actual limits of a technology, and I’m learning that there is simple a lot of space of improvement also for Tabular. It’s already fast, but it could be faster! How can you start? Well, first of all, by reading our book. Then, by attending to our SSAS Tabular workshop. There is an online edition of the workshop on September 3-4, 2012 (hurry up if you want to register), and there are already several dates planned for the next months (and others will be added soon!). And, of course, by installing SQL Server 2012 and trying to create models over your databases. If you are too lazy, just start with PowerPivot. As soon as you start working with Tabular or PowerPivot, you will see that there is one important skill you need: learning DAX. In the next few days I should publish an article that I’m finishing these days about best practices using SUMMARIZE and ADDCOLUMNS. If only someone published this article one year ago, I would have saved many hours of my life. But, you know, flight manuals are written in blood… and someone has to write! Stay tuned.

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• Dawn of the Enterprise Social Developer

  - by Mike Stiles

  Social is not just for poking friends, posting videos of cats playing pianos, or even just for brand marketing anymore. It has become a key form of communication internally and externally across every area of the enterprise. As a Java developer, are you positioning yourself for the integration of social into enterprise business systems that’s on the near horizon? Because it’s the work you do and the applications you build that will influence what the social-enabled enterprise is going to look like and how it’s going to operate. But as a social developer, step one is wrapping your arms around all the things that are possible. Traditionally, the best exploration, brainstorming and innovation come from collaborating with other developers. That’s how the big questions can be hashed (or hacked) out. Is Java the best social development environment? If not, what is? What’s already being done in terms of application integration? The JavaOne Social Developer Program will offer up a series of talks and events on those very issues Tuesday, October 2 at the San Francisco Hilton. If you’re interested in embarking on this newest frontier of enterprise social development, you can connect with others who are thinking the same thing and get moving on your first project.Talks will include: Emergence Of The Social EnterpriseExtending Social into Enterprise Applications and Business ProcessesIntro to Open Graph and Facebook's APIs Building the Next Wave of Social Commerce Platforms Social Data and the Enterprise LinkedIn: A Professional Network Built with Java Technologies and Agile Practice Social Developer Hackathon In addition to these learning and discussion opportunities, you might consider joining the new Oracle Social Developer Community (OSDC), where the interaction and collaboration can continue indefinitely. It doesn’t take a lot of tea leaf reading to know that the cloud will house the enterprise technology of the future, and social (as well as the rich data it brings) is going to be a major part of that as social integrates across every business function as there’s proven value for consumer facing initiatives. The next phase of social development is going to involve combining enterprise data from multiple sources, new and existing, social and traditional, in order to tell compelling and usable stories. And social is coming to the enterprise quickly, meaning you as a development leader should seek to understand not just what's worked on the consumer side, but what aspects of those successes can be applied inside the organization. Get educated, get connected, and consider registering for this forward-looking event now to get started with enterprise social development.

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• Oracle Applications Strategy Day

  - by Oracle Aplicaciones

  Normal 0 21 false false false ES X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} Oracle y ESIC celebraron el pasado 8 de Noviembre la última edición del Roadshow Oracle Applications Strategy Day, que visitó las ciudades de Barcelona, Madrid, Valencia y Sevilla, en colaboración con nuestros partners: Arin Innovation, GFI, Golive, Neteris, Oracle+Cerca, Qualita, SDG Consulting, Steltix, Steria, Tactic, Vass. En el encuentro se evaluó el impacto de los cambios en el negocio, el aumento de la volatilidad de la información y las últimas tecnologías en el marco actual. Con la exclusiva modalidad de ponencias + coloquios + asesorías individuales, todos los asistentes dispusieron de la posibilidad de compartir experiencias y mejores prácticas de la mano de expertos del sector así como con los asistentes al encuentro. A través de los siguientes links podrá acceder a las presentaciones. - La Compañía del Futuro: Nuevas tecnologías y su integración con el Marketing y la Estrategia corporativa. Profesor D. Javier G. Recuenco. - Estrategia de Aplicaciones para PYMES. D. Ricardo Martinez, Director de Aplicaciones para el midsize market Video resumen del evento: 

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• What's Old is New Again

  - by David Dorf

  Last night I told my son he could stream music to his tablet "from the cloud" (in this case, the Amazon Cloud).  He paused, then said, "what is the cloud?"  I replied, "a bunch of servers connected to the internet."  Apparently he had visions of something much more magnificent.  Another similar term is "big data."  These marketing terms help to quickly convey topics but are oversimplifications that are open to many interpretations.  At their core, those terms a shiny packages holding recycled ideas. I see many headlines declaring big data changes everything, but it doesn't.  Savvy retailers have been dealing with large volumes of data since the electronic cash register was invented.  But the there have a been a few changes to the landscape that make big data a topic of conversation: 1. Computing power has caught up to storage volumes. Its now possible to more thoroughly analyze the copious volumes of data retailers have been squirreling away.  CPUs are faster, sold state drives more plentiful, and new ways to store and search data are available.  My iPhone is more power than the computer used in the Apollo mission to the moon. 2. Unstructured data is everywhere.  The Web used to be where retailers published product information, but now users are generating the bulk of the content in the form of comments, videos, and "likes."  The variety of information available to retailers is huge, and it meaning difficult to discern. 3. Everything is connected.  Looking at a report from my router, there are no less than 20 active devices on my home network.  We can track the location of mobile phones, tag products with RFID, and set our thermostats (I love my Nest) from a thousand miles away.  Not only is there more data, but its arriving at higher velocity. Careful readers will note the three Vs that help define so-called big data: volume, variety, and velocity. We now have more volume, more variety, and more velocity and different technologies to deal with them.  But at the heart, the objectives are still the same: Informed decisions Accurate forecasts Improved optimizations So don't let the term "big data" throw you off the scent.  Retailers still need to execute on the basics.  But do take a fresh look at the data that's available and the new technologies to process it.  The landscape will continue to change and agile organizations will always be reevaluating their approaches.  You can just add some more weapons to the arsenal.

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• Happy New Year! Upcoming Events in January 2011

  - by mandy.ho

  Oracle Database kicks off the New Year at the following events during the month of January. Hope to see you there and please send in your pictures and feedback! Jan 20, 2011 - San Francisco, CA LinkShare Symposium West 2011 Oracle is a proud Gold Sponsor at the LinkShare Symposium West 2011 January 20 in San Francisco, California. Year after year LinkShare has been bringing their network the opportunity to come to life. At the LinkShare Symposium online performance marketing leaders meet to optimize face-to-face during a full day of networking. Learn more by attending Oracle Breakout Session, "Omni - Channel Retailing, What is possible now?" on Thursday, January 20, 11:15 a.m. - 12:00 noon, Grand Ballroom. http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=128306&src=6954634&src=6954634&Act=397 Jan 24, 2011 - Cincinnati, OH Greater Cincinnati Oracle User Group Meeting "Tom Kyte Day" - Featuring a day of sessions presented by Senior Technical Architect, Tom Kyte. Sessions include "Top 10, no 11, new features of Oracle Database 11g Release 2" and "What do I really need to know when upgrading", plus more. http://www.gcoug.org/ Jan 25, 2011 - Vancouver, British Columbia Oracle Security Solutions Forum Featuring a Special Keynote Presentation from Tom Kyte - Complete Database Security Join us at this half-day event; Oracle Database Security Solutions: Complete Information Security. Learn how Oracle Database Security solutions help you: • Prevent external threats like SQL injection attacks from reaching your databases • Transparently encrypt application data without application changes • Prevent privileged database users and administrators from accessing data • Use native database auditing to monitor and report on database activity • Mask production data for safe use in nonproduction environments http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=126974&src=6958351&src=6958351&Act=97 Jan 26, 2011 - Halifax, Nova Scotia Oracle Database Security Technology Day Exclusive Seminar on Complete Information Security with Oracle Database 11g The amount of digital data within organizations is growing at unprecedented rates, as is the value of that data and the challenges of safeguarding it. Yet most IT security programs fail to address database security--specifically, insecure applications and privileged users. So how can you protect your mission-critical information? Avoid risky third-party solutions? Defend against security breaches and compliance violations? And resist costly new infrastructure investments? Join us at this half-day seminar, Oracle Database Security Solutions: Complete Information Security, to find out http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=126269&src=6958351&src=6958351&Act=93

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