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  • CEO Is the New CRM

    - by andrea.mulder
    Danny Rippon launched his blogging career last week with The Marketer outlining how CRM has evolved from managing customer data to 'CEM' - Customer Experience Management, and for true market leaders it is moving towards 'CEO' - Customer Experience Optimisation. Or as we like to say here in the states Customer Experience Optimization (with a "z"). Click here to hear Danny's thought on why CEO Is the New CRM.

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  • Website Health Check - Keyword Blunders - Part 2

    Website Health Check is becoming an integral part of Search Engine Optimization (SEO). The reason is that it helps to find mistakes in websites that are commonly unnoticed. Eventually, it means the difference between coming up as the first or last result in a search engine query. A small part regarding keywords, such as keyword density, keyword stuffing, spelling errors, cloaking, etc., is explained here.

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  • Lab Ops 2–The Lee-Robinson Script

    Marcus Robinson adapted PowerShell scripts by Thomas Lee to build a set of VMs to run a course in a reliable and repeatable way. With Marcus’s permission, Andrew Fryer has put that Setup Script on SkyDrive, and provided notes on the script. Optimize SQL Server performance“With SQL Monitor, we can be proactive in our optimization process, instead of waiting until a customer reports a problem,” John Trumbul, Sr. Software Engineer. Optimize your servers with a free trial.

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  • 5 Important On-Site SEO Tweaks

    The first part of any successful search engine optimization (SEO) campaign, is to fully optimize all the parts of your website to get a high keyword density for your keywords. This article will focus on five important elements that should be optimized on every page of your website.

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  • Search Engine Marketing Ardan Michael Blum, Would You Like to Learn SEO Like a Pro?

    Learning Search Engine Optimization techniques (SEO) along with keyword research is key to marketing yourself, your business, your website or your blog on the internet. Ardan Michael Blum is a Yahoo SEO expert out of Switzerland. He has over 9 years experience as a SEO expert and guarantees his clients first page rankings in the search engines. For a business, first page rankings can mean success! But, outsourcing to someone like Ardan Michael Blum is going to be costly.

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  • IIS SEO Toolkit Available in 10 Languages

    - by The Official Microsoft IIS Site
    A couple of months ago I blogged about the release of the v1.0.1 of the IIS Search Engine Optimization Toolkit . In March we released the localized versions of the SEO Toolkit so now it is available in 10 languages: English, Japanese, French, Russian, Korean, German, Spanish, Chinese Simplified, Italian and Chinese Traditional. Here are all the direct links to download it. Name Language Download URL IIS SEO Toolkit 32bit english http://download.microsoft.com/download/A/C/A/ACA8D740-A59D-4D25-A2D5...(read more)

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  • SEO Articles - Save Money With the Right Company

    Article marketing is one of the key elements of any online marketing plan and you can optimize this feature with the right kind of SEO articles. However you have to be careful of choosing the articles, as important as it is to get a provider who can give you quality content you have to be sure that you also have search engine optimization related factors implemented in the articles.

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  • SilverlightShow for Jan 24-30, 2011

    - by Dave Campbell
    Check out the Top Five most popular news at SilverlightShow for Jan 24-30, 2011. Most visited news for last week is Rudi Grobler's series on free WPF/Silverlight controls, followed by the 10 things Michael Crump suggests to be improved in Silverlight. Here's SilverlightShow top 5 news for last week: Some Free WPF/Silverlight Controls 10 things that can be improved in Silverlight Building a personal website using Silverlight Using Visual Studio LightSwitch Applications with WCF RIA Services XAP File Optimization Techniques for 2011 Visit and bookmark SilverlightShow. Stay in the 'Light

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  • Learning Link Building Tactics

    If you ask search engine optimization professionals about most vital factors to get good ranking in SE results, almost all of them will say that it is "backlinks". Backlinks are like votes from other sites to yours and the more votes your site has, the better would be your site's ranking.

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  • My "Ah-Ha!" Moment With LINQ

    - by CompiledMonkey
    I'm currently working on a set of web services that will be consumed by iPhone and Android devices. Given how often the web services will be called in a relatively short period of time, the data access for the web services has proven to be a very important aspect of the project. In choosing the technology stack for implementation, I opted for LINQ to SQL as it was something I had dabbled with in the past and wanted to learn more about in a real environment. The query optimization happening behind...(read more)

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  • Your Content Can Get Visibility Through Search Engines - Part 1

    Search engine marketing aims at getting higher search engine rankings for your website but for that you need to get yourself into the search engine Index first. Your content designed for your SEO activity should be accessible to millions of internet users and if your content is not found through the search engines, then all your search engine optimization efforts will go waste.

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  • SQL SERVER – Faster SQL Server Databases and Applications – Power and Control with SafePeak Caching Options

    - by Pinal Dave
    Update: This blog post is written based on the SafePeak, which is available for free download. Today, I’d like to examine more closely one of my preferred technologies for accelerating SQL Server databases, SafePeak. Safepeak’s software provides a variety of advanced data caching options, techniques and tools to accelerate the performance and scalability of SQL Server databases and applications. I’d like to look more closely at some of these options, as some of these capabilities could help you address lagging database and performance on your systems. To better understand the available options, it is best to start by understanding the difference between the usual “Basic Caching” vs. SafePeak’s “Dynamic Caching”. Basic Caching Basic Caching (or the stale and static cache) is an ability to put the results from a query into cache for a certain period of time. It is based on TTL, or Time-to-live, and is designed to stay in cache no matter what happens to the data. For example, although the actual data can be modified due to DML commands (update/insert/delete), the cache will still hold the same obsolete query data. Meaning that with the Basic Caching is really static / stale cache.  As you can tell, this approach has its limitations. Dynamic Caching Dynamic Caching (or the non-stale cache) is an ability to put the results from a query into cache while maintaining the cache transaction awareness looking for possible data modifications. The modifications can come as a result of: DML commands (update/insert/delete), indirect modifications due to triggers on other tables, executions of stored procedures with internal DML commands complex cases of stored procedures with multiple levels of internal stored procedures logic. When data modification commands arrive, the caching system identifies the related cache items and evicts them from cache immediately. In the dynamic caching option the TTL setting still exists, although its importance is reduced, since the main factor for cache invalidation (or cache eviction) become the actual data updates commands. Now that we have a basic understanding of the differences between “basic” and “dynamic” caching, let’s dive in deeper. SafePeak: A comprehensive and versatile caching platform SafePeak comes with a wide range of caching options. Some of SafePeak’s caching options are automated, while others require manual configuration. Together they provide a complete solution for IT and Data managers to reach excellent performance acceleration and application scalability for  a wide range of business cases and applications. Automated caching of SQL Queries: Fully/semi-automated caching of all “read” SQL queries, containing any types of data, including Blobs, XMLs, Texts as well as all other standard data types. SafePeak automatically analyzes the incoming queries, categorizes them into SQL Patterns, identifying directly and indirectly accessed tables, views, functions and stored procedures; Automated caching of Stored Procedures: Fully or semi-automated caching of all read” stored procedures, including procedures with complex sub-procedure logic as well as procedures with complex dynamic SQL code. All procedures are analyzed in advance by SafePeak’s  Metadata-Learning process, their SQL schemas are parsed – resulting with a full understanding of the underlying code, objects dependencies (tables, views, functions, sub-procedures) enabling automated or semi-automated (manually review and activate by a mouse-click) cache activation, with full understanding of the transaction logic for cache real-time invalidation; Transaction aware cache: Automated cache awareness for SQL transactions (SQL and in-procs); Dynamic SQL Caching: Procedures with dynamic SQL are pre-parsed, enabling easy cache configuration, eliminating SQL Server load for parsing time and delivering high response time value even in most complicated use-cases; Fully Automated Caching: SQL Patterns (including SQL queries and stored procedures) that are categorized by SafePeak as “read and deterministic” are automatically activated for caching; Semi-Automated Caching: SQL Patterns categorized as “Read and Non deterministic” are patterns of SQL queries and stored procedures that contain reference to non-deterministic functions, like getdate(). Such SQL Patterns are reviewed by the SafePeak administrator and in usually most of them are activated manually for caching (point and click activation); Fully Dynamic Caching: Automated detection of all dependent tables in each SQL Pattern, with automated real-time eviction of the relevant cache items in the event of “write” commands (a DML or a stored procedure) to one of relevant tables. A default setting; Semi Dynamic Caching: A manual cache configuration option enabling reducing the sensitivity of specific SQL Patterns to “write” commands to certain tables/views. An optimization technique relevant for cases when the query data is either known to be static (like archive order details), or when the application sensitivity to fresh data is not critical and can be stale for short period of time (gaining better performance and reduced load); Scheduled Cache Eviction: A manual cache configuration option enabling scheduling SQL Pattern cache eviction based on certain time(s) during a day. A very useful optimization technique when (for example) certain SQL Patterns can be cached but are time sensitive. Example: “select customers that today is their birthday”, an SQL with getdate() function, which can and should be cached, but the data stays relevant only until 00:00 (midnight); Parsing Exceptions Management: Stored procedures that were not fully parsed by SafePeak (due to too complex dynamic SQL or unfamiliar syntax), are signed as “Dynamic Objects” with highest transaction safety settings (such as: Full global cache eviction, DDL Check = lock cache and check for schema changes, and more). The SafePeak solution points the user to the Dynamic Objects that are important for cache effectiveness, provides easy configuration interface, allowing you to improve cache hits and reduce cache global evictions. Usually this is the first configuration in a deployment; Overriding Settings of Stored Procedures: Override the settings of stored procedures (or other object types) for cache optimization. For example, in case a stored procedure SP1 has an “insert” into table T1, it will not be allowed to be cached. However, it is possible that T1 is just a “logging or instrumentation” table left by developers. By overriding the settings a user can allow caching of the problematic stored procedure; Advanced Cache Warm-Up: Creating an XML-based list of queries and stored procedure (with lists of parameters) for periodically automated pre-fetching and caching. An advanced tool allowing you to handle more rare but very performance sensitive queries pre-fetch them into cache allowing high performance for users’ data access; Configuration Driven by Deep SQL Analytics: All SQL queries are continuously logged and analyzed, providing users with deep SQL Analytics and Performance Monitoring. Reduce troubleshooting from days to minutes with database objects and SQL Patterns heat-map. The performance driven configuration helps you to focus on the most important settings that bring you the highest performance gains. Use of SafePeak SQL Analytics allows continuous performance monitoring and analysis, easy identification of bottlenecks of both real-time and historical data; Cloud Ready: Available for instant deployment on Amazon Web Services (AWS). As you can see, there are many options to configure SafePeak’s SQL Server database and application acceleration caching technology to best fit a lot of situations. If you’re not familiar with their technology, they offer free-trial software you can download that comes with a free “help session” to help get you started. You can access the free trial here. Also, SafePeak is available to use on Amazon Cloud. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • A Look At A New Duplicate Content Technique

    SEO or search engine optimization has always been considered as one of the most effective methods used in Internet marketing. This technique is much similar to SEM or search engine marketing, but off... [Author: Margarette Mcbride - Web Design and Development - May 06, 2010]

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  • Benefits of Using Both SEO Techniques and Google AdWords

    As the name suggests, Search Engine Optimization is the process by which your web page is optimized to appear in the first few results of Google's search page also known as SERP (Search Engine Results Page). This is not as simple as it sounds unfortunately. To get your page onto the first page you must actively promote your site using legitimate and natural means by which the site gets more visitors, reciprocal links, backlinks and ultimately high quality traffic.

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  • SEO?s Perception Gap

    Search engine optimization is a newly emerging industry that is still growing every day. Its close ties to the Internet and Google allows the service to ride the coat-tails of search into an ever-cha... [Author: Ethan Luke - Computers and Internet - March 22, 2010]

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  • Hire the Right SEO Consultant

    Hiring the right SEO services in Orlando to do an effective search engine optimization campaign for a website is definitely a good idea if a person or company doesn't have any promising online presence. It may be the best idea if you as the owner of the website don't know the right ways to optimize the site.

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  • SQL SERVER – Quiz and Video – Introduction to Basics of a Query Hint

    - by pinaldave
    This blog post is inspired from SQL Architecture Basics Joes 2 Pros: Core Architecture concepts – SQL Exam Prep Series 70-433 – Volume 3. [Amazon] | [Flipkart] | [Kindle] | [IndiaPlaza] This is follow up blog post of my earlier blog post on the same subject - SQL SERVER – Introduction to Basics of a Query Hint – A Primer. In the article we discussed various basics terminology of the query hints. The article further covers following important concepts of query hints. Expecting Seek and getting a Scan Creating an index for improved optimization Implementing the query hint Above three are the most important concepts related to query hint and SQL Server.  There are many more things one has to learn but without beginners fundamentals one can’t learn the advanced  concepts. Let us have small quiz and check how many of you get the fundamentals right. Quiz 1) You have the following query: DECLARE @UlaChoice TinyInt SET @Type = 1 SELECT * FROM LegalActivity WHERE UlaChoice = @UlaChoice You have a nonclustered index named IX_Legal_Ula on the UlaChoice field. The Primary key is on the ID field and called PK_Legal_ID 99% of the time the value of the @UlaChoice is set to ‘YP101′. What query will achieve the best optimization for this query? SELECT * FROM LegalActivity WHERE UlaChoice = @UlaChoice WITH(INDEX(X_Legal_Ula)) SELECT * FROM LegalActivity WHERE UlaChoice = @UlaChoice WITH(INDEX(PK_Legal_ID)) SELECT * FROM LegalActivity WHERE UlaChoice = @UlaChoice OPTION (Optimize FOR(@UlaChoice = ‘YP101′)) 2) You have the following query: SELECT * FROM CurrentProducts WHERE ShortName = ‘Yoga Trip’ You have a nonclustered index on the ShortName field and the query runs an efficient index seek. You change your query to use a variable for ShortName and now you are using a slow index scan. What query hint can you use to get the same execution time as before? WITH LOCK FAST OPTIMIZE FOR MAXDOP READONLY Now make sure that you write down all the answers on the piece of paper. Watch following video and read earlier article over here. If you want to change the answer you still have chance. Solution 1) 3 2) 4 Now compare let us check the answers and compare your answers to following answers. I am very confident you will get them correct. Available at USA: Amazon India: Flipkart | IndiaPlaza Volume: 1, 2, 3, 4, 5 Please leave your feedback in the comment area for the quiz and video. Did you know all the answers of the quiz? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Joes 2 Pros, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • Good Guy Vs. Bad Guy In SEO

    Search Engine Optimization, or simply called SEO, involves the use of many techniques and methods. However, like many other Internet marketing techniques, SEO is also known for its malicious or unort... [Author: Margarette Mcbride - Web Design and Development - May 02, 2010]

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