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• Major Analyst Report Chooses Oracle As An ECM Leader

  - by brian.dirking(at)oracle.com

  Oracle announced that Gartner, Inc. has named Oracle as a Leader in its latest "Magic Quadrant for Enterprise Content Management" in a press release issued this morning. Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute. According to Gartner, "Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of ECM, they have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technology or vertical market. Leaders deliver a suite that addresses market demand for direct delivery of the majority of core components, though these are not necessarily owned by them, tightly integrated, unique or best-of-breed in each area. We place more emphasis this year on demonstrated enterprise deployments; integration with other business applications and content repositories; incorporation of Web 2.0 and XML capabilities; and vertical-process and horizontal-solution focus. Leaders should drive market transformation." "To extend content governance and best practices across the enterprise, organizations need an enterprise content management solution that delivers a broad set of functionality and is tightly integrated with business processes," said Andy MacMillan, vice president, Product Management, Oracle. "We believe that Oracle's position as a Leader in this report is recognition of the industry-leading performance, integration and scalability delivered in Oracle Enterprise Content Management Suite 11g." With Oracle Enterprise Content Management Suite 11g, Oracle offers a comprehensive, integrated and high-performance content management solution that helps organizations increase efficiency, reduce costs and improve content security. In the report, Oracle is grouped among the top three vendors for execution, and is the furthest to the right, placing Oracle as the most visionary vendor. This vision stems from Oracle's integration of content management right into key business processes, delivering content in context as people need it. Using a PeopleSoft Accounts Payable user as an example, as an employee processes an invoice, Oracle ECM Suite brings that invoice up on the screen so the processor can verify the content right in the process, improving speed and accuracy. Oracle integrates content into business processes such as Human Resources, Travel and Expense, and others, in the major enterprise applications such as PeopleSoft, JD Edwards, Siebel, and E-Business Suite. As part of Oracle's Enterprise Application Documents strategy, you can see an example of these integrations in this webinar: Managing Customer Documents and Marketing Assets in Siebel. You can also get a white paper of the ROI Embry Riddle achieved using Oracle Content Management integrated with enterprise applications. Embry Riddle moved from a point solution for content management on accounts payable to an infrastructure investment - they are now using Oracle Content Management for accounts payable with Oracle E-Business Suite, and for student on-boarding with PeopleSoft e-Campus. They continue to expand their use of Oracle Content Management to address further use cases from a core infrastructure. Oracle also shows its vision in the ability to deliver content optimized for online channels. Marketers can use Oracle ECM Suite to deliver digital assets and offers as part of an integrated campaign that understands website visitors and ensures that they are given the most pertinent information and offers. Oracle also provides full lifecycle management through its built-in records management. Companies are able to manage the lifecycle of content (both records and non-records) through built-in retention management. And with the integration of Oracle ECM Suite and Sun Storage Archive Manager, content can be routed to the appropriate storage media based upon content type, usage data or other business rules. This ensures that the most accessed content is instantly available, and archived content is stored on a more appropriate medium like tape. You can learn more in this webinar - Oracle Content Management and Sun Tiered Storage. If you are interested in reading more about why Oracle was chosen as a Leader, view the Gartner Magic Quadrant for Enterprise Content Management.

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• More SQL Smells

  - by Nick Harrison

  Let's continue exploring some of the SQL Smells from Phil's list. He has been putting together. Datatype mis-matches in predicates that rely on implicit conversion.(Plamen Ratchev) This is a great example poking holes in the whole theory of "If it works it's not broken" Queries will this probably will generally work and give the correct response. In fact, without careful analysis, you probably may be completely oblivious that there is even a problem. This subtle little problem will needlessly complicate queries and slow them down regardless of the indexes applied. Consider this example: CREATE TABLE [dbo].[Page](     [PageId] [int] IDENTITY(1,1) NOT NULL,     [Title] [varchar](75) NOT NULL,     [Sequence] [int] NOT NULL,     [ThemeId] [int] NOT NULL,     [CustomCss] [text] NOT NULL,     [CustomScript] [text] NOT NULL,     [PageGroupId] [int] NOT NULL;  CREATE PROCEDURE PageSelectBySequence ( @sequenceMin smallint , @sequenceMax smallint ) AS BEGIN SELECT [PageId] , [Title] , [Sequence] , [ThemeId] , [CustomCss] , [CustomScript] , [PageGroupId] FROM [CMS].[dbo].[Page] WHERE Sequence BETWEEN @sequenceMin AND @SequenceMax END  Note that the Sequence column is defined as int while the sequence parameter is defined as a small int. The problem is that the database may have to do a lot of type conversions to evaluate the query. In some cases, this may even negate the indexes that you have in place. Using Correlated subqueries instead of a join   (Dave_Levy/ Plamen Ratchev) There are two main problems here. The first is a little subjective, since this is a non-standard way of expressing the query, it is harder to understand. The other problem is much more objective and potentially problematic. You are taking much of the control away from the optimizer. Written properly, such a query may well out perform a corresponding query written with traditional joins. More likely than not, performance will degrade. Whenever you assume that you know better than the optimizer, you will most likely be wrong. This is the fundmental problem with any hint. Consider a query like this:  SELECT Page.Title , Page.Sequence , Page.ThemeId , Page.CustomCss , Page.CustomScript , PageEffectParams.Name , PageEffectParams.Value , ( SELECT EffectName FROM dbo.Effect WHERE EffectId = dbo.PageEffects.EffectId ) AS EffectName FROM Page INNER JOIN PageEffect ON Page.PageId = PageEffects.PageId INNER JOIN PageEffectParam ON PageEffects.PageEffectId = PageEffectParams.PageEffectId  This can and should be written as:  SELECT Page.Title , Page.Sequence , Page.ThemeId , Page.CustomCss , Page.CustomScript , PageEffectParams.Name , PageEffectParams.Value , EffectName FROM Page INNER JOIN PageEffect ON Page.PageId = PageEffects.PageId INNER JOIN PageEffectParam ON PageEffects.PageEffectId = PageEffectParams.PageEffectId INNER JOIN dbo.Effect ON dbo.Effects.EffectId = dbo.PageEffects.EffectId  The correlated query may just as easily show up in the where clause. It's not a good idea in the select clause or the where clause. Few or No comments. This one is a bit more complicated and controversial. All comments are not created equal. Some comments are helpful and need to be included. Other comments are not necessary and may indicate a problem. I tend to follow the rule of thumb that comments that explain why are good. Comments that explain how are bad. Many people may be shocked to hear the idea of a bad comment, but hear me out. If a comment is needed to explain what is going on or how it works, the logic is too complex and needs to be simplified. Comments that explain why are good. Comments may explain why the sql is needed are good. Comments that explain where the sql is used are good. Comments that explain how tables are related should not be needed if the sql is well written. If they are needed, you need to consider reworking the sql or simplify your data model. Use of functions in a WHERE clause. (Anil Das) Calling a function in the where clause will often negate the indexing strategy. The function will be called for every record considered. This will often a force a full table scan on the tables affected. Calling a function will not guarantee that there is a full table scan, but there is a good chance that it will. If you find that you often need to write queries using a particular function, you may need to add a column to the table that has the function already applied.

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• Welcome to the SOA &amp; E2.0 Partner Community Forum

  - by Jürgen Kress

  With more than 200 registrations the SOA & E2.0 Partner Community Forum is a huge success!   Conference program Is available online: http://tinyurl.com/soaforumagenda Agenda Tuesday March 15th 2011 12:15 Welcome & Introduction – Hans Blaas & Jürgen Kress, Oracle 12:30 Oracle Middleware Strategy and Information on Application Grid and Exalogic - Andrew Sutherland, Oracle 13:15 Managing Online Customer, Partner and Employee Engagement Oracle E2.0 Solutions - Andrew Gilboy, Oracle 14:00 Coffee Break 14:30 Partner SOA/ BPM Reference Case – Leon Smiers, Capgemini 15:15 Partner WebCenter/ UCM Reference Case – Vikram Setia, Infomentum 16.00 Break 16.30 SOA and BPM 11gR1 PS3 Update – David Shaffer 17:00 Why specialization is important for Partners – Nick Kritikos, Hans Blaas & Jürgen Kress 17:45 Social Event   Wednesday March 16th 2011 09.00 Welcome & Introduction Day II 09.15 Breakout sessions Round 1 SOA Suite 11g PS3 & OSB Importance of ADF & Jdeveloper SOA Security IDM WebCenter PS3, Whats New E2.0 Sales Plays 10.30 Break 10.45 Breakout sessions Round 2 WebCenter PS3, Whats New Applications Management Enterprise Manager and Amberpoint ADF/WebCenter 11g integration with BPM Suite 11g Importance of ADF & Jdeveloper JCAPS & OC4J migration opportunities for service business 12.00 Lunch 13.00 Breakout sessions Round 3 BPM 11g, Whats New Universal Content Management! 11g SOA Security IDM E2.0 Surrounding Products: ATG, Documaker, Primavera Middleware Industry Value Propositions & Sales Plays 14.30 Break 14.45 Fusion Applications, Rajan Krishnan, Oracle 15.30 SOA & E2.0 Summary & Closing, Hans Blaas & Jürgen Kress, Oracle 15.45 Finish & Departure 16:00 Bus departure   Capgemini Nederland BV Papendorpseweg 100 3500 GN Utrecht The Netherlands Tel: +31 30 689 00 00 For a detailed routedescription by car or public transport please visit: http://www.nl.capgemini.com/pdf/Papendorp_UK.pdf Hotel In case you have not booked your hotel yet, please make your own hotel reservation. You can book your hotel room at the 'Hotel Vianen' at a special rate, by using the Oracle booking code: DDG VIA-GF41422. One night package € 110,- for a single room, including breakfast. Kindly secure your hotel room as soon as possible. The number of rooms is limited! Hotel Vianen Prins Bernhardstraat 75 4132 XE Vianen [email protected] The Netherlands [email protected] Arrival on 14th of March and staying at Hotel Vianen. On 15th of March we have arranged a transfer from Hotel Vianen to the Capgemini Offices. The bus is parked in front of the hotel and will leave at 10.15AM (UTC/GMT+1). Logistics Pass with barcode At your arrival you will receive a pass with a barcode. This pass will give you access to the conference building and the different floors within the building. Please make sure to hand in your pass at the registration desk at the end of the day. Arrival by plane Transfer from Schiphol Airport to Capgemini on 15th of March will be arranged by Oracle. A hostess will be welcoming you at the Meeting Point at Schiphol Airport (this is a red and white large cubicle situated next to Delifrance) The buses will depart from Schiphol Airport at 09.00AM, 09.45AM and 10.30AM (UTC/GMT+1).     For future SOA Partner Community Forums  become a member for registration please visit www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Partner Community Forum,Community,SOA Partner Community,Utrecht 03.2011,OPN,Oracle,Jürgen Kress

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• iPad Impressions

  - by Aaron Lazenby

  So, I spent some quality time with my new iPad on Saturday. Here are things I like/don't like: -- Don't like that it has to sync with iTunes before you use it: I was traveling and left my laptop at home thinking I'd use this iPad thing instead. But the first thing it asked me to do is connect it to a laptop. Ugh. Had to borrow my mother-in-law's MacBook Pro just to get the iPad rolling. -- Like that magazines and newspapers are forever changed: And I think for the better...it's why I bought this thing in the first place. I spent significant time with The New York Times, The Wall Street Journal, Time Magazine and Popular Science on the iPad. Sliding stories around, jumping from section to section, enlarging images = all excellent experiences. Actually prefer iPad magazine to print, which will require a major shift in editorial strategy, summed up by Popular Science's Mark Jannot in his editor's note "What defines a magazine? Curated expertise--not paper." -- Don't like the screwy human factors: I actually enjoy the virtual keyboard (although I think I'm in the minority), but you have to hunch over to look down at what you're typing. Bad technology ergonomics have already jacked my body in various ways. The iPad just introduced a new one.-- Like the multitouch: In fact, it's awesome. Hands down. Probably will have the most lasting impact on the personal computing industry as a whole.   -- Don't like that it's heavy: If you plan to read in bed, you'd better double up on the creatine and curls. Holding this thing up on your own gets pretty uncomfortable. -- Like the Netfilx app: I wanted to watch "The Big Lebowski," so I did. That is all. -- Don't like that people feel 3G is necessary: For $30 a month? Please. I'm already accustomed to limiting my laptop internet use to readily available free wi-fi. Why do I expect anything different with the iPad? Most anyplace I have time to sit and read/use a computer (cafe, airport, you house, library, etc.) has free wi-fi. I can live without web surfing in your car. That's what the iPhone is for. -- Don't like that not everyone was ready in day one: I'm looking at you Facebook. No iPad app for launch? Lame. iPhone apps scaled-up to work on the iPad look grainy and cheap. Not a quality befitting this beautiful $700 piece of glass.Verdict: I'm bringing it to COLLABORATE 08 and seeing if I can go the whole week using only the iPad. If I can trade this thing for my laptop, I know it's a winner. For now, I'm enjoying Popular Science.

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• Is Microsoft&rsquo;s Cloud Bet Placed on the Ground?

  - by andrewbrust

  Today at the Unversity of Washington, Steve Ballmer gave a speech on Microsoft’s cloud strategy.  Significantly, Azure was only briefly mentioned and was not shown.  Instead, Ballmer spoke about what he called the five “dimensions” of the cloud, and used that as the basis for an almost philosophical discussion.  Ballmer opined on how the cloud should be distinguished from the Internet.as well as what the cloud will and should enable.  Ballmer worked hard to portray the cloud not as a challenger to Windows and PCs (as Google would certainly suggest it is) but  really as just the latest peripheral that adds value to PCs and devices. At one point during his speech, Ballmer said “We start with Windows at Microsoft.  It’s the most popular smart device on the planet.  And our design center for the future of Windows is to make it one of those smarter devices that the cloud really wants.”  I’m not sure I agree with Ballmer’s ambition here, but I must admit he’s taken the “software + services” concept and expanded on it in more consumer-friendly fashion. There were demos too.  For example, Blaise Aguera y Arcas reprised his Bing Maps demo from the TED conference held last month.  And Simon Atwell showed how Microsoft has teamed with Sky TV in the UK to turn Xbox into something that looks uncannily like Windows Media Center.  Specifically, an Xbox console app called Sky Player provides full access to Sky’s on-demand programming but also live TV access to an array of networks carried on its home TV service, complete with an on-screen programming guide.  Windows Phone 7 Series was shown quickly and Ballmer told us that while Windows Mobile/Phone 6.5 and earlier were designed for voice and legacy functionality, Windows Phone 7 Series is designed for the cloud. Over and over during Ballmer’s talk (and those of his guest demo presenters), the message was clear: Microsoft believes that client (“smart”) devices, and not mere HTML terminals, are the technologies to best deliver on the promise of the cloud.  The message was that PCs running Windows, game consoles and smart phones  whose native interfaces are Internet-connected offer the most effective way to utilize cloud capabilities.  Even the Bing Maps demo conveyed this message, because the advanced technology shown in the demo uses Silverlight (and thus the PCs computing power), and not AJAX (which relies only upon the browser’s native scripting and rendering capabilities) to produce the impressive interface shown to the audience. Microsoft’s new slogan, with respect to the cloud, is “we’re all in.”  Just as a Texas Hold ‘em player bets his entire stash of chips when he goes all in, so too is Microsoft “betting the company” on the cloud.  But it would seem that Microsoft’s bet isn’t on the cloud in a pure sense, and is instead on the power of the cloud to fuel new growth in PCs and other client devices, Microsoft’s traditional comfort zone.  Is that a bet or a hedge?  If the latter, is Microsoft truly all in?  I don’t really know.  I think many people would say this is a sucker’s bet.  But others would say it’s suckers who bet against Microsoft.  No matter what, the burden is on Microsoft to prove this contrarian view of the cloud is a sensible one.  To do that, they’ll need to deliver on cloud-connected device innovation.  And to do that, the whole company will need to feel that victory is crucial.  Time will tell.  And I expect to present progress reports in future posts.

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Windows Azure Use Case: Agility

  - by BuckWoody

  This is one in a series of posts on when and where to use a distributed architecture design in your organization's computing needs. You can find the main post here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx  Description: Agility in this context is defined as the ability to quickly develop and deploy an application. In theory, the speed at which your organization can develop and deploy an application on available hardware is identical to what you could deploy in a distributed environment. But in practice, this is not always the case. Having an option to use a distributed environment can be much faster for the deployment and even the development process. Implementation: When an organization designs code, they are essentially becoming a Software-as-a-Service (SaaS) provider to their own organization. To do that, the IT operations team becomes the Infrastructure-as-a-Service (IaaS) to the development teams. From there, the software is developed and deployed using an Application Lifecycle Management (ALM) process. A simplified view of an ALM process is as follows: Requirements Analysis Design and Development Implementation Testing Deployment to Production Maintenance In an on-premise environment, this often equates to the following process map: Requirements Business requirements formed by Business Analysts, Developers and Data Professionals. Analysis Feasibility studies, including physical plant, security, manpower and other resources. Request is placed on the work task list if approved. Design and Development Code written according to organization’s chosen methodology, either on-premise or to multiple development teams on and off premise. Implementation Code checked into main branch. Code forked as needed. Testing Code deployed to on-premise Testing servers. If no server capacity available, more resources procured through standard budgeting and ordering processes. Manual and automated functional, load, security, etc. performed. Deployment to Production Server team involved to select platform and environments with available capacity. If no server capacity available, standard budgeting and procurement process followed. If no server capacity available, systems built, configured and put under standard organizational IT control. Systems configured for proper operating systems, patches, security and virus scans. System maintenance, HA/DR, backups and recovery plans configured and put into place. Maintenance Code changes evaluated and altered according to need. In a distributed computing environment like Windows Azure, the process maps a bit differently: Requirements Business requirements formed by Business Analysts, Developers and Data Professionals. Analysis Feasibility studies, including budget, security, manpower and other resources. Request is placed on the work task list if approved. Design and Development Code written according to organization’s chosen methodology, either on-premise or to multiple development teams on and off premise. Implementation Code checked into main branch. Code forked as needed. Testing Code deployed to Azure. Manual and automated functional, load, security, etc. performed. Deployment to Production Code deployed to Azure. Point in time backup and recovery plans configured and put into place.(HA/DR and automated backups already present in Azure fabric) Maintenance Code changes evaluated and altered according to need. This means that several steps can be removed or expedited. It also means that the business function requesting the application can be held directly responsible for the funding of that request, speeding the process further since the IT budgeting process may not be involved in the Azure scenario. An additional benefit is the “Azure Marketplace”, In effect this becomes an app store for Enterprises to select pre-defined code and data applications to mesh or bolt-in to their current code, possibly saving development time. Resources: Whitepaper download- What is ALM?  http://go.microsoft.com/?linkid=9743693  Whitepaper download - ALM and Business Strategy: http://go.microsoft.com/?linkid=9743690  LiveMeeting Recording on ALM and Windows Azure (registration required, but free): http://www.microsoft.com/uk/msdn/visualstudio/contact-us.aspx?sbj=Developing with Windows Azure (ALM perspective) - 10:00-11:00 - 19th Jan 2011

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• #MIX Day 2 Keynote: Put the Phone Down and Listen

  - by andrewbrust

  MIX day 1’s keynote was all about Windows Phone 7 (WP7).  MIX day 2’s was a reminder that Microsoft has much more going on than a new mobile platform.  Steven Sinofsky, Scott Guthrie, Doug Purdy and others showed us lots of other good things coming from Microsoft, mostly in the developer stack, that we certainly shouldn’t overlook.  These included the forthcoming IE9, its new JavaScript compiling engine and support for HTML 5 that takes full advantage of the local PC resources, including the Graphics Processing Unit.  The announcements also included important additions to ASP.NET (and one subtraction, in the form of lighter-weight ViewState technology) including almost-obsessive jQuery support.  That support is so good that John Resig, creator of the jQuery project, came on stage to tell us so.  Then Scott Guthrie told us that Microsoft would be contributing code to Open Source jQuery project. This is not your father’s Microsoft, it would seem. But to me, the crown jewel in today’s keynote were the numerous announcements around the Open Data Protocol (OData).  OData is nothing more than the protocol side of “Astoria” (now known as WCF Data Services, and until recently called ADO.NET Data Services) separated out and opened up as a platform-neutral standard.  The 2009 Professional Developers Conference (PDC) was Microsoft’s vehicle for first announcing OData, as well as project “Dallas,” an Azure-based cloud platform for publishing commercial OData feeds.  And we had already known about “bridges” for Astoria (and thus OData) for PHP and Java.  We also knew that PowerPivot, Microsoft’s forthcoming self-service BI plug-in for Excel 2010, will consume OData feeds and then facilitate drill-down analysis of their data.  And we recently found out that SQL Reporting Services reports (in the forthcoming SQL Server 2008 R2) and SharePoint 2010 lists will be consumable in OData format as well. So what was left to announce?  How about OData clients for Palm webOS and Apple iPhone/Objective C?  How about the release to Open Source of .NET’s OData client?  Or the ability to publish any SQL Azure database as an OData service by simply checking a checkbox at deployment?  Maybe even a Silverlight tool (code-named “Houston”) to create SQL Azure databases (and then publish them as OData) right in the browser?  And what if you you could get at NetFlix’s entire catalog in OData format?  You can – just go to http://odata.netflix.com/Catalog/ and see for yourself.  Douglas Purdy, who made these announcements said “we want OData to work on as many devices and platforms as possible.”  After all the cross-platform OData announcements made in about a half year’s time, it’s hard to dispute this. When Microsoft plays the data card, and plays it well, watch out, because data programmability is the company’s heritage.  I’ll be discussing OData at length in my April Redmond Review column.  I wrote that column two weeks ago, and was convinced then that OData was a big deal. Today upped the ante even more.  And following the Windows Phone 7 euphoria of yesterday was, I think, smart timing.  The phone, if it’s successful, will be because it’s a good developer platform play.  And developer platforms (as well as their creators) are most successful when they have a good data strategy.  OData is very Silverlight-friendly, and that means it’s WP7-friendly too.  Phone plus service-oriented data is a one-two punch.  A phone platform without data would have been a phone with no signal.

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• Bancassurers Seek IT Solutions to Support Distribution Model

  - by [email protected]

  Oracle Insurance's director of marketing for EMEA, John Sinclair, attended the third annual Bancassurance Forum in Vienna last month. He reports that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. Vienna is at the crossroads between mature Western European markets, where bancassurance is now an established best practice, and more recently tapped Eastern European markets that offer the greatest growth potential. Attendance at the Bancassurance Forum was good, with 87 bancassurance attendees, most in very senior positions in the industry. The conference provided the chance for a lively discussion among bancassurers looking to keep abreast of the latest trends in one of Europe's most successful distribution models for insurance. Even under normal business conditions, there is a great demand for best practice sharing within the industry as there is no standard formula for success.  Each company has to chart its own course and choose the strategies for sales, products development and the structure of ownership that make sense for their business, and as soon as they get it right bancassurers need to adapt the mix to keep up with ever changing regulations, completion and economic conditions.  To optimize the overall relationship between banking and insurance for mutual benefit, a balance needs to be struck between potentially conflicting interests. The banking side of the house is looking for greater wallet share from its customers and the ability to increase profitability by bundling insurance products with higher margins - especially in light of the recent economic crisis, where margins for traditional banking products are low and completion high. The insurance side of the house seeks access to new customers through a complementary distribution channel that is efficient and cost effective. To make the relationship work, it is important that both sides of the same house forge strategic and long term relationships - irrespective of whether the underlying business model is supported by a distribution agreement, cross-ownership or other forms of capital structure. However, this third annual conference was not held under normal business conditions. The conference took place in challenging, yet interesting times. ING's forced spinoff of its insurance operations under pressure by the EU Commission and the troubling losses suffered by Allianz as a result of the Dresdner bank sale were fresh in everyone's mind. One year after markets crashed, there is now enough hindsight to better understand the implications for bancassurance and best practices that are emerging to deal with them. The loan-driven business that has been crucial to bancassurance up till now evaporated during the crisis, leaving bancassurers grappling with how to change their overall strategy from a loan-driven to a more diversified model.  Attendees came to the conference to learn what strategies were working - not only to cope with the market shift, but to take advantage of it as markets pick up. Over the course of 14 customer case studies and numerous analyst presentations, topical issues ranging from getting the business model right to the impact on capital structuring of Solvency II were debated openly. Many speakers alluded to the need to specifically design insurance products with the banking distribution channel in mind, which brings with it specific requirements such as a high degree of standardization to achieve efficiency and reduce training costs. Moreover, products must be engineered to suit end consumers who consider banks a one-stop shop. The importance of IT to the successful implementation of bancassurance strategies was a theme that surfaced regularly throughout the conference.  The cross-selling opportunity - that will ultimately determine the success or failure of any bancassurance model - can only be fully realized through a flexible IT architecture that enables banking and insurance processes to be integrated and presented to front-line staff through a common interface. However, the reality is that most bancassurers have legacy IT systems, which constrain the businesses' ability to implement new strategies to maintaining competitiveness in turbulent times. My colleague Glenn Lottering, who chaired the conference, believes that the primary opportunities for bancassurers to extract value from their IT infrastructure investments lie in distribution management, risk management with the advent of Solvency II, and achieving operational excellence. "Oracle is ideally suited to meet the needs of bancassurance," Glenn noted, "supplying market-leading software for both banking and insurance. Oracle provides adaptive systems that let customers easily integrate hybrid business processes from both worlds while leveraging existing IT infrastructure." Overall, the consensus at the conference was that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.    

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• Teeing Off With Chris Leone at OpenWorld 2012

  - by Kathryn Perry

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Chris Leone, Senior Vice President, Oracle Applications Development Monday morning in downtown San Francisco - lots of sunshine, plenty of traffic, and sidewalks chocked full of people with fresh faces and blister free feet. Let the week of Oracle OpenWorld begin! For a great Applications start, Chris Leone packed the house with his Fusion Applications overview session - he covered strategy, scope, roadmaps, and customer successes. Fusion Apps, the world's best SaaS suite, is built on 100 percent standards. Chris talked about its information driven user experience, its innovative design, and the choice of deployment. People can run Fusion in the cloud, in a managed / hosted environment, or on premise -- or they can use a combination of these three models. About seventy percent of our customers go with SaaS. Release 5 of Fusion Apps will become available soon. The cadence of releases will be three times a year. The key drivers are to accelerate business success (no rip and replace) and to simplify business processes. Chris told the audience that organic Fusion is the centerpiece of our cloud solutions, rounded out with acquired offerings such as Taleo Recruiting and RightNow Customer Service. From the cloud solutions, customers can expect real time and predictive BI, social capabilities, choice of deployment, and more productivity because of a next generation UX called FUSE. Chris's demo showed a super easy, new UI that touts self service navigation. We'll blog about FUSE in the very near future. Chris said the next 365 days of Fusion Apps would include more localization, more industries, more power, more mobile, and more configurability. The audience was challenged to think hard about how Fusion could be part of their three-to-five year plans. Chris set up a great opportunity for you to follow up with your customers as they explore the possibilities.

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• Who should ‘own’ the Enterprise Architecture?

  - by Michael Glas

  I recently had a discussion around who should own an organization’s Enterprise Architecture. It was spawned by an article titled “Busting CIO Myths” in CIO magazine1 where the author interviewed Jeanne Ross, director of MIT's Center for Information Systems Research and co-author of books on enterprise architecture, governance and IT value.In the article Jeanne states that companies need to acknowledge that "architecture says everything about how the company is going to function, operate, and grow; the only person who can own that is the CEO". "If the CEO doesn't accept that role, there really can be no architecture."The first question that came up when talking about ownership was whether you are talking about a person, role, or organization (there are pros and cons to each, but in general, I like to assign accountability to as few people as possible). After much thought and discussion, I came to the conclusion that we were answering the wrong question. Instead of talking about ownership we were talking about responsibility and accountability, and the answer varies depending on the particular role of the organization’s Enterprise Architecture and the activities of the enterprise architect(s).Instead of looking at just who owns the architecture, think about what the person/role/organization should do. This is one possible scenario (thanks to Bob Covington): The CEO should own the Enterprise Strategy which guides the business architecture. The Business units should own the business processes and information which guide the business, application and information architectures. The CIO should own the technology, IT Governance and the management of the application and information architectures/implementations. The EA Governance Team owns the EA process.  If EA is done well, the governance team consists of both IT and the business. While there are many more roles and responsibilities than listed here, it starts to provide a clearer understanding of ‘ownership’. Now back to Jeanne’s statement that the CEO should own the architecture. If you agree with the statement about what the architecture is (and I do agree), then ultimately the CEO does need to own it. However, what we ended up with was not really ownership, but more statements around roles and responsibilities tied to aspects of the enterprise architecture. You can debate the semantics of ownership vs. responsibility and accountability, but in the end the important thing is to come to a clearer understanding that is easily communicated (and hopefully measured) around the question “Who owns the Enterprise Architecture”.The next logical step . . . create a RACI matrix that details the findings . . . but that is a step that each organization needs to do on their own as it will vary based on current EA maturity, company culture, and a variety of other factors. Who ‘owns’ the Enterprise Architecture in your organization? 1 CIO Magazine Article (Busting CIO Myths): http://www.cio.com/article/704943/Busting_CIO_Myths Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Oracle Data Integration 12c: Simplified, Future-Ready, High-Performance Solutions

  - by Thanos Terentes Printzios

  In today’s data-driven business environment, organizations need to cost-effectively manage the ever-growing streams of information originating both inside and outside the firewall and address emerging deployment styles like cloud, big data analytics, and real-time replication. Oracle Data Integration delivers pervasive and continuous access to timely and trusted data across heterogeneous systems. Oracle is enhancing its data integration offering announcing the general availability of 12c release for the key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c, delivering Simplified and High-Performance Solutions for Cloud, Big Data Analytics, and Real-Time Replication. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. With the 12c release Oracle becomes the new leader in the data integration and replication technologies as no other vendor offers such a complete set of data integration capabilities for pervasive, continuous access to trusted data across Oracle platforms as well as third-party systems and applications. Oracle Data Integration 12c release addresses data-driven organizations’ critical and evolving data integration requirements under 3 key themes: Future-Ready Solutions : Supporting Current and Emerging Initiatives Extreme Performance : Even higher performance than ever before Fast Time-to-Value : Higher IT Productivity and Simplified Solutions  With the new capabilities in Oracle Data Integrator 12c, customers can benefit from: Superior developer productivity, ease of use, and rapid time-to-market with the new flow-based mapping model, reusable mappings, and step-by-step debugger. Increased performance when executing data integration processes due to improved parallelism. Improved productivity and monitoring via tighter integration with Oracle GoldenGate 12c and Oracle Enterprise Manager 12c. Improved interoperability with Oracle Warehouse Builder which enables faster and easier migration to Oracle Data Integrator’s strategic data integration offering. Faster implementation of business analytics through Oracle Data Integrator pre-integrated with Oracle BI Applications’ latest release. Oracle Data Integrator also integrates simply and easily with Oracle Business Analytics tools, including OBI-EE and Oracle Hyperion. Support for loading and transforming big and fast data, enabled by integration with big data technologies: Hadoop, Hive, HDFS, and Oracle Big Data Appliance. Only Oracle GoldenGate provides the best-of-breed real-time replication of data in heterogeneous data environments. With the new capabilities in Oracle GoldenGate 12c, customers can benefit from: Simplified setup and management of Oracle GoldenGate 12c when using multiple database delivery processes via a new Coordinated Delivery feature for non-Oracle databases. Expanded heterogeneity through added support for the latest versions of major databases such as Sybase ASE v 15.7, MySQL NDB Clusters 7.2, and MySQL 5.6., as well as integration with Oracle Coherence. Enhanced high availability and data protection via integration with Oracle Data Guard and Fast-Start Failover integration. Enhanced security for credentials and encryption keys using Oracle Wallet. Real-time replication for databases hosted on public cloud environments supported by third-party clouds. Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c and other Oracle technologies, such as Oracle Database 12c and Oracle Applications, provides a number of benefits for organizations: Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training. Integration with Oracle Database 12c provides a strong foundation for seamless private cloud deployments. Delivers real-time data for reporting, zero downtime migration, and improved performance and availability for Oracle Applications, such as Oracle E-Business Suite and ATG Web Commerce . Oracle’s data integration offering is optimized for Oracle Engineered Systems and is an integral part of Oracle’s fast data, real-time analytics strategy on Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine. Oracle Data Integrator 12c and Oracle GoldenGate 12c differentiate the new offering on data integration with these many new features. This is just a quick glimpse into Oracle Data Integrator 12c and Oracle GoldenGate 12c. Find out much more about the new release in the video webcast "Introducing 12c for Oracle Data Integration", where customer and partner speakers, including SolarWorld, BT, Rittman Mead will join us in launching the new release. Resource Kits Meet Oracle Data Integration 12c  Discover what's new with Oracle Goldengate 12c  Oracle EMEA DIS (Data Integration Solutions) Partner Community is available for all your questions, while additional partner focused webcasts will be made available through our blog here, so stay connected. For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Stay Connected Oracle Newsletters

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• Fast Data: Go Big. Go Fast.

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 For those of you who may have missed it, today’s second full day of Oracle OpenWorld 2012 started with a rumpus. Joe Tucci, from EMC outlined the human face of big data with real examples of how big data is transforming our world. And no not the usual tried-and-true weblog examples, but real stories about taxi cab drivers in Singapore using big data to better optimize their routes as well as folks just trying to get a better hair cut. Next we heard from Thomas Kurian who talked at length about the important platform characteristics of Oracle’s Cloud and more specifically Oracle’s expanded Cloud Services portfolio. Especially interesting to our integration customers are the messaging support for Oracle’s Cloud applications. What this means is that now Oracle’s Cloud applications have a lightweight integration fabric that on-premise applications can communicate to it via REST-APIs using Oracle SOA Suite. It’s an important element to our strategy at Oracle that supports this idea that whether your requirements are for private or public, Oracle has a solution in the Cloud for all of your applications and we give you more deployment choice than any vendor. If this wasn’t enough to get the juices flowing, later that morning we heard from Hasan Rizvi who outlined in his Fusion Middleware session the four most important enterprise imperatives: Social, Mobile, Cloud, and a brand new one: Fast Data. Today, Rizvi made an important step in the definition of this term to explain that he believes it’s a convergence of four essential technology elements: Event Processing for event filtering, business rules – with Oracle Event Processing Data Transformation and Loading - with Oracle Data Integrator Real-time replication and integration – with Oracle GoldenGate Analytics and data discovery – with Oracle Business Intelligence Each of these four elements can be considered (and architect-ed) together on a single integrated platform that can help customers integrate any type of data (structured, semi-structured) leveraging new styles of big data technologies (MapReduce, HDFS, Hive, NoSQL) to process more volume and variety of data at a faster velocity with greater results.  Fast data processing (and especially real-time) has always been our credo at Oracle with each one of these products in Fusion Middleware. For example, Oracle GoldenGate continues to be made even faster with the recent 11g R2 Release of Oracle GoldenGate which gives us some even greater optimization to Oracle Database with Integrated Capture, as well as some new heterogeneity capabilities. With Oracle Data Integrator with Big Data Connectors, we’re seeing much improved performance by running MapReduce transformations natively on Hadoop systems. And with Oracle Event Processing we’re seeing some remarkable performance with customers like NTT Docomo. Check out their upcoming session at Oracle OpenWorld on Wednesday to hear more how this customer is using Event processing and Big Data together. If you missed any of these sessions and keynotes, not to worry. There's on-demand versions available on the Oracle OpenWorld website. You can also checkout our upcoming webcast where we will outline some of these new breakthroughs in Data Integration technologies for Big Data, Cloud, and Real-time in more details. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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• What’s the Difference Between Succession Management and Talent Reviews?

  - by HCM-Oracle

  By Marcie Van Houten Is there a difference or are they pieces of one holistic strategic talent process? And can you have one without the other?  First, let me give a quick definition of each.  Succession planning (or management) is about creating succession slates or talent pools in support of a critical job or position or sets thereof. And then using those plans to help mitigate risk and plan talent needs for the organization.  Talent reviews (known by other names often) are sets of meetings where managers and executives come together to review, discuss and often heatedly debate the merits and potential of their employees, and then place and sometimes calibrate that talent on a performance to potential matrix.  These are some of the most strategic conversations happening in conference rooms across the globe. I speak with a lot of organizations about their practices in this area and the answers to these questions are as varied and nuanced as there are organizations thinking about them.  Some are passionate about their talent review processes and have a very evolved and thoughtful approach.  They really know their people, where their talent is, and the opportunities they plan to offer them.  And to them that is their succession process.  They may never create a slate of named candidates for a job or assign employees to formal talent pools.   On the flip side there are other organizations that create slates and slates and often multiple talent pools to support their strategic positions.  Through these, they are able to mitigate the risk associated with having a key player leave their organization.  And for them, that is their succession process.  Some will start from the lower levels of their organization and roll up their succession plans, while other organizations only cover their top 200 executives and key positions with plans.  And then there are organizations that leverage some of all of these.  Ultimately, the goals are to increase employee engagement, reduce talent-related risk, ensure the right talent is aligned to the strategic initiatives and to drive business value.  The approaches are as unique as the organizations they represent and the business opportunities they are looking to seize upon.   And that's ok.  It's great in fact. Because one thing that is common is the recognition that the need to know your people and align your top talent to the future needs of the organization is mission critical. Sure, there are a set of commonly recognized best practices and guiding principles for all of this.  There is no one right or perfect answer.  And that is what makes this all so much darn fun.  With Talent Review and Succession Management from Oracle HCM Cloud, we’ve blended the ability to support your strategic talent review conversations with both succession plans and talent pools allowing for one very seamless and interactive process. So whether you create a lot of succession plans, only focus on talent pools, have a robust talent review process, or all of the above, Oracle has you covered. I’m looking forward to spending time with our customers at the upcoming OHUG Global Conference 2014 happening June 9-13 in Las Vegas.  It’s an opportunity for me to talk to customers about their business and how they are doing strategic talent processes like talent reviews and succession.  I hope to see you there. Marcie Van Houten brings over 20 years of management consulting, information systems and human capital management experience to her role as director of product strategy at Oracle. Ms. Van Houten has spent the past several years at Oracle working closely with customers to help drive the direction of the company's talent and succession management applications. Additionally, she spent nine years at PeopleSoft as Director of Information Systems leading human capital management implementation projects. Marcie Van Houten lives in Walnut Creek, California, and holds a MBA from Southern Methodist University in Dallas, Texas.  You can follow her on Twitter: @MarcieVH

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• Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

  - by user462779

  Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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• Book review (Book 6) - Wikinomics

  - by BuckWoody

  This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here. The book I chose for November 2011 was: Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott   Why I chose this Book: I’ve heard a lot about this book - was one of the “must read” kind of business books (many of which are very “fluffy”) and supposedly deals with collaborating using technology - so I want to see what it says about collaborative efforts and how I can leverage them. What I learned: I really disliked this book. I’ve never been a fan of the latest “business book”, and sadly that’s what this felt like to me. A “business book” is what I call a work that has a fairly simple concept to get across, and then proceeds to use various made-up terms, analogies and other mechanisms to fill hundreds of pages doing it. This perception is at my own – the book is pretty old, and these things go stale quickly. The author’s general point (at least what I took away from it) was: Open Source is good, proprietary is bad. Collaboration is the hallmark of successful companies. In my mind, you can save yourself the trouble of reading this work if you get these two concepts down. Don’t get me wrong – open source is awesome, and collaboration is a good thing, especially in places where it fits. But it’s not a panacea as the author seems to indicate. For instance, he continuously uses the example of MySpace to show a “2.0” company, which I think means that you can enter text as well as read it on a web page. All well and good. But we all know what happened to MySpace, and of course he missed the point entirely about this new web environment: low barriers to entry often mean low barriers to exit. And the open, collaborative company being the best model – well, I think we all know a certain computer company famous for phones and music that is arguably quite successful, and is probably one of the most closed, non-collaborative (at least with its customers) on the planet. So that sort of takes away that argument. The reality of business is far more complicated. Collaboration is an amazing tool, and should be leveraged heavily. However, at the end of the day, after you do your research you need to pick a strategy and stick with it. Asking thousands of people to assist you in building your product probably will not work well. Open Source is great – but some proprietary products are quite functional as well, have a long track record, are well supported, and will probably be upgraded. Everything has its place, so use what works where it is needed. There is no single answer, sadly. So did I waste my time reading the book? Did I make a bad choice? Not at all! Reading the opinions and thoughts of others is almost always useful, and it’s important to consider opinions other than your own. If nothing else, thinking through the process either convinces you that you are wrong, or helps you understand better why you are right.

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• Measuring ASP.NET and SharePoint output cache

  - by DigiMortal

  During ASP.NET output caching week in my local blog I wrote about how to measure ASP.NET output cache. As my posting was based on real work and real-life results then I thought that this posting is maybe interesting to you too. So here you can read what I did, how I did and what was the result. Introduction Caching is not effective without measuring it. As MVP Henn Sarv said in one of his sessions then you will get what you measure. And right he is. Lately I measured caching on local Microsoft community portal to make sure that our caching strategy is good enough in environment where this system lives. In this posting I will show you how to start measuring the cache of your web applications. Although the application measured is built on SharePoint Server publishing infrastructure, all those counters have same meaning as similar counters under pure ASP.NET applications. Measured counters I used Performance Monitor and the following performance counters (their names are similar on ASP.NET and SharePoint WCMS): Total number of objects added – how much objects were added to output cache. Total object discards – how much objects were deleted from output cache. Cache hit count – how many times requests were served by cache. Cache hit ratio – percent of requests served from cache. The first three counters are cumulative while last one is coefficient. You can use also other counters to measure the full effect of caching (memory, processor, disk I/O, network load etc before and after caching). Measuring process The measuring I describe here started from freshly restarted web server. I measured application during 12 hours that covered also time ranges when users are most active. The time range does not include late evening hours and night because there is nothing to measure during these hours. During measuring we performed no maintenance or administrative tasks on server. All tasks performed were related to usual daily content management and content monitoring. Also we had no advertisement campaigns or other promotions running at same time. The results You can see the results on following graphic.   Total number of objects added   Total object discards   Cache hit count   Cache hit ratio You can see that adds and discards are growing in same tempo. It is good because cache expires and not so popular items are not kept in memory. If there are more popular content then the these lines may have bigger distance between them. Cache hit count grows faster and this shows that more and more content is served from cache. In current case it shows that cache is filled optimally and we can do even better if we tune caches more. The site contains also pages that are discarded when some subsite changes (page was added/modified/deleted) and one modification may affect about four or five pages. This may also decrease cache hit count because during day the site gets about 5-10 new pages. Cache hit ratio is currently extremely good. The suggested minimum is about 85% but after some tuning and measuring I achieved 98.7% as a result. This is due to the fact that new pages are most often requested and after new pages are added the older ones are requested only sometimes. So they get discarded from cache and only some of these will return sometimes back to cache. Although this may also indicate the need for additional SEO work the result is very well in technical means. Conclusion Measuring ASP.NET output cache is not complex thing to do and you can start by measuring performance of cache as a start. Later you can move on and measure caching effect to other counters such as disk I/O, network, processors etc. What you have to achieve is optimal cache that is not full of items asked only couple of times per day (you can avoid this by not using too long cache durations). After some tuning you should be able to boost cache hit ratio up to at least 85%.

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• Customize Entity Framework SSDL &amp; SQL Generation

  - by Dane Morgridge

  In almost every talk I have done on Entity Framework I get questions on how to do custom SSDL or SQL when using model first development.  Quite a few of these questions have required custom changes to the SSDL, which of course can be a problem if it is getting auto generated.  Luckily, there is a tool that can help.  In the Visual Studio Gallery on MSDN, there is the Entity Designer Database Generation Power Pack. You have the ability to select different generation strategies and it also allows you to inject custom T4 Templates into the generation workflow so that you can customize the SSDL and SQL generation.  When you select to generate a database from a model the dialog is replaced by one with more options:   You can clone the individual workflow for either the current project or current machine.  The templates are installed at “C:\Program Files (x86)\Microsoft Visual Studio 10.0\Common7\IDE\Extensions\Microsoft\Entity Framework Tools\DBGen” on my local machine and you can make a copy of any template there.  If you clone the strategy and open it up, you will get the following workflow: Each item in the sequence is defining the execution of a T4 template.  The XAML for the workflow is listed below so you can see where the T4 files are defined.  You can simply make a copy of an existing template and make what ever changes you need.   1: <Activity x:Class="GenerateDatabaseScriptWorkflow" ... > 2: <x:Members> 3: <x:Property Name="Csdl" Type="InArgument(sde:EdmItemCollection)" /> 4: <x:Property Name="ExistingSsdl" Type="InArgument(s:String)" /> 5: <x:Property Name="ExistingMsl" Type="InArgument(s:String)" /> 6: <x:Property Name="Ssdl" Type="OutArgument(s:String)" /> 7: <x:Property Name="Msl" Type="OutArgument(s:String)" /> 8: <x:Property Name="Ddl" Type="OutArgument(s:String)" /> 9: <x:Property Name="SmoSsdl" Type="OutArgument(ss:SsdlServer)" /> 10: </x:Members> 11: <Sequence> 12: <dbtk:ProgressBarStartActivity /> 13: <dbtk:CsdlToSsdlTemplateActivity SsdlOutput="[Ssdl]" TemplatePath="$(VSEFTools)\DBGen\CSDLToSSDL_TPT.tt" /> 14: <dbtk:CsdlToMslTemplateActivity MslOutput="[Msl]" TemplatePath="$(VSEFTools)\DBGen\CSDLToMSL_TPT.tt" /> 15: <ded:SsdlToDdlActivity ExistingSsdlInput="[ExistingSsdl]" SsdlInput="[Ssdl]" DdlOutput="[Ddl]" /> 16: <dbtk:GenerateAlterSqlActivity DdlInputOutput="[Ddl]" DeployToScript="True" DeployToDatabase="False" /> 17: <dbtk:ProgressBarEndActivity ClosePopup="true" /> 18: </Sequence> 19: </Activity>   So as you can see, this tool enables you to make some pretty heavy customizations to how the SSDL and SQL get generated.  You can get more info and the tool can be downloaded from: http://visualstudiogallery.msdn.microsoft.com/en-us/df3541c3-d833-4b65-b942-989e7ec74c87.  There is a comments section on the site so make sure you let the team know what you like and what you don’t like.  Enjoy!

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• SQL SERVER – Query Hint – Contest Win Joes 2 Pros Combo (USD 198) – Day 1 of 5

  - by pinaldave

  August 2011 we ran a contest where every day we give away one book for an entire month. The contest had extreme success. Lots of people participated and lots of give away. I have received lots of questions if we are doing something similar this month. Absolutely, instead of running a contest a month long we are doing something more interesting. We are giving away USD 198 worth gift every day for this week. We are giving away Joes 2 Pros 5 Volumes (BOOK) SQL 2008 Development Certification Training Kit every day. One copy in India and One in USA. Total 2 of the giveaway (worth USD 198). All the gifts are sponsored from the Koenig Training Solution and Joes 2 Pros. The books are available here Amazon | Flipkart | Indiaplaza How to Win: Read the Question Read the Hints Answer the Quiz in Contact Form in following format Question Answer Name of the country (The contest is open for USA and India residents only) 2 Winners will be randomly selected announced on August 20th. Question of the Day: Which of the following queries will return dirty data? a) SELECT * FROM Table1 (READUNCOMMITED) b) SELECT * FROM Table1 (NOLOCK) c) SELECT * FROM Table1 (DIRTYREAD) d) SELECT * FROM Table1 (MYLOCK) Query Hints: BIG HINT POST Most SQL people know what a “Dirty Record” is. You might also call that an “Intermediate record”. In case this is new to you here is a very quick explanation. The simplest way to describe the steps of a transaction is to use an example of updating an existing record into a table. When the insert runs, SQL Server gets the data from storage, such as a hard drive, and loads it into memory and your CPU. The data in memory is changed and then saved to the storage device. Finally, a message is sent confirming the rows that were affected. For a very short period of time the update takes the data and puts it into memory (an intermediate state), not a permanent state. For every data change to a table there is a brief moment where the change is made in the intermediate state, but is not committed. During this time, any other DML statement needing that data waits until the lock is released. This is a safety feature so that SQL Server evaluates only official data. For every data change to a table there is a brief moment where the change is made in this intermediate state, but is not committed. During this time, any other DML statement (SELECT, INSERT, DELETE, UPDATE) needing that data must wait until the lock is released. This is a safety feature put in place so that SQL Server evaluates only official data. Additional Hints: I have previously discussed various concepts from SQL Server Joes 2 Pros Volume 1. SQL Joes 2 Pros Development Series – Dirty Records and Table Hints SQL Joes 2 Pros Development Series – Row Constructors SQL Joes 2 Pros Development Series – Finding un-matching Records SQL Joes 2 Pros Development Series – Efficient Query Writing Strategy SQL Joes 2 Pros Development Series – Finding Apostrophes in String and Text SQL Joes 2 Pros Development Series – Wildcard – Querying Special Characters SQL Joes 2 Pros Development Series – Wildcard Basics Recap Next Step: Answer the Quiz in Contact Form in following format Question Answer Name of the country (The contest is open for USA and India) Bonus Winner Leave a comment with your favorite article from the “additional hints” section and you may be eligible for surprise gift. There is no country restriction for this Bonus Contest. Do mention why you liked it any particular blog post and I will announce the winner of the same along with the main contest. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Joes 2 Pros, PostADay, SQL, SQL Authority, SQL Puzzle, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• SPARC T5-8 Servers EMEA Acceleration Promotion for Partners

  - by mseika

  Dear all We are pleased to announce the EMEA T5-8 Acceleration Promotion, a price promotion that, for a limited time, makes the T5-8 server available to our EMEA partners at a very attractive discount. Why the SPARC T5-8 server Oracle's SPARC servers running Oracle Solaris are ideal for mission-critical applications requiring high performance, best-in-class availability, and unmatched scalability on all application tiers. SPARC servers include built-in virtualization, systems management, and security at no additional cost. Designed for applications that demand the highest performance and 24x7 availability. Oracle's SPARC T5-8 server is the fastest and the most advanced, scalable midrange server in the Oracle portfolio. The Oracle SPARC T5-8 server is in the sweet spot of the UNIX midrange, and directly competing with IBM P770(+) and P780(+) systems, with a 7x price advantage (see official Oracle press release) over a similarly configured P780 system! What are we offering Effective immediately, the fully-configured T5-8 server is available to VADs with a 38% discount off price list: this is 8 additional points on top of the standard 30% contractual discount. The promo will be communicated to VADs and VARs, and VADs are expected to pass the additional discount through to the VARs. Resellers will be encouraged to use this attractive price to position T5-8 versus the competition, accelerate T5-8 sales, and use the increased margin to offer additional services to their end users - thus expanding their footprint within their customers and making the T5-8 business proposition even more compelling. This is a unique opportunity for partners to expand their base and beat the competition with a 7x price advantage over a similarly configured IBM P780. This price promotion is only available to OPN Partners, and is valid until November 30, 2013. What's in it for Partners  More competitive price More customer budget available for more projects: attach migration services, training, ... Opportunity to attach Storage, and additional Software Higher win rate Additional Details The promotion is valid for the existing configurations of T5-8 with 8 CPU and different memory configurations, including all X-options that are part of the system and ordered at the same time. 8% additional discount to the VAD on full T5-8 - Including X-Options: Cat V (30% + 8% additional): System, CPU, Memory, Disks, Ethernet Cat U (22% + 8% additional): Infiniband HCA Cat W (30% + 8% additional): FC/SAS HBA / FCoE CNA Partner eligibilty criteria Standard requirements apply. Partners must: be an OPN member in good standing, at Gold level or above meet the Resale criteria in the SPARC T-Series servers Knowledge Zone have a right to distribute hardware via the Full Use Distribution Agreement, with Hardware Addendum if applicable. Order process The promotion is available until November 30, 2013. VADs place the order via Oracle Partner Store. A request for extra-discount has to be raised in advance using the standard process for available configs: input the configuration apply the suggested discounts submit the request in the request documentation, please refer to EMEA T5-8 FY14H1 Channel Promotion as approved in GDMT GT-EB2-Q413-107C This promotion is only valid for the T5-8 configurations stated in this announcement. Any change, or additional products / items not listed explicitly, can be ordered at the same time and will follow standard approval process. Key contacts Your local A&C organization For questions on EMEA Partner Programs for Servers: Giuseppe Facchetti For questions on the T5-8 product: Martin de Jong Best regards, Olivier Tordo Senior Director, Sales & Strategy, Hardware SolutionsEMEA Alliances & Channels Paul Flannery Senior Director, EMEA Servers Product Management

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• SPARC T5-8 Servers EMEA Acceleration Promotion for Partners

  - by mseika

  Dear all We are pleased to announce the EMEA T5-8 Acceleration Promotion, a price promotion that, for a limited time, makes the T5-8 server available to our EMEA partners at a very attractive discount. Why the SPARC T5-8 server Oracle's SPARC servers running Oracle Solaris are ideal for mission-critical applications requiring high performance, best-in-class availability, and unmatched scalability on all application tiers. SPARC servers include built-in virtualization, systems management, and security at no additional cost. Designed for applications that demand the highest performance and 24x7 availability. Oracle's SPARC T5-8 server is the fastest and the most advanced, scalable midrange server in the Oracle portfolio. The Oracle SPARC T5-8 server is in the sweet spot of the UNIX midrange, and directly competing with IBM P770(+) and P780(+) systems, with a 7x price advantage (see official Oracle press release) over a similarly configured P780 system! What are we offering Effective immediately, the fully-configured T5-8 server is available to VADs with a 38% discount off price list: this is 8 additional points on top of the standard 30% contractual discount. The promo will be communicated to VADs and VARs, and VADs are expected to pass the additional discount through to the VARs. Resellers will be encouraged to use this attractive price to position T5-8 versus the competition, accelerate T5-8 sales, and use the increased margin to offer additional services to their end users - thus expanding their footprint within their customers and making the T5-8 business proposition even more compelling. This is a unique opportunity for partners to expand their base and beat the competition with a 7x price advantage over a similarly configured IBM P780. This price promotion is only available to OPN Partners, and is valid until November 30, 2013. What's in it for Partners  More competitive price More customer budget available for more projects: attach migration services, training, ... Opportunity to attach Storage, and additional Software Higher win rate Additional Details The promotion is valid for the existing configurations of T5-8 with 8 CPU and different memory configurations, including all X-options that are part of the system and ordered at the same time. 8% additional discount to the VAD on full T5-8 - Including X-Options: Cat V (30% + 8% additional): System, CPU, Memory, Disks, Ethernet Cat U (22% + 8% additional): Infiniband HCA Cat W (30% + 8% additional): FC/SAS HBA / FCoE CNA Partner eligibilty criteria Standard requirements apply. Partners must: be an OPN member in good standing, at Gold level or above meet the Resale criteria in the SPARC T-Series servers Knowledge Zone have a right to distribute hardware via the Full Use Distribution Agreement, with Hardware Addendum if applicable. Order process The promotion is available until November 30, 2013. VADs place the order via Oracle Partner Store. A request for extra-discount has to be raised in advance using the standard process for available configs: input the configuration apply the suggested discounts submit the request in the request documentation, please refer to EMEA T5-8 FY14H1 Channel Promotion as approved in GDMT GT-EB2-Q413-107C This promotion is only valid for the T5-8 configurations stated in this announcement. Any change, or additional products / items not listed explicitly, can be ordered at the same time and will follow standard approval process. Key contacts Your local A&C organization For questions on EMEA Partner Programs for Servers: Giuseppe Facchetti For questions on the T5-8 product: Martin de Jong Best regards, Olivier Tordo Senior Director, Sales & Strategy, Hardware SolutionsEMEA Alliances & Channels Paul Flannery Senior Director, EMEA Servers Product Management

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• SPARC T5-8 Servers EMEA Acceleration Promotion for Partners

  - by mseika

  Dear all We are pleased to announce the EMEA T5-8 Acceleration Promotion, a price promotion that, for a limited time, makes the T5-8 server available to our EMEA partners at a very attractive discount. Why the SPARC T5-8 server Oracle's SPARC servers running Oracle Solaris are ideal for mission-critical applications requiring high performance, best-in-class availability, and unmatched scalability on all application tiers. SPARC servers include built-in virtualization, systems management, and security at no additional cost. Designed for applications that demand the highest performance and 24x7 availability. Oracle's SPARC T5-8 server is the fastest and the most advanced, scalable midrange server in the Oracle portfolio. The Oracle SPARC T5-8 server is in the sweet spot of the UNIX midrange, and directly competing with IBM P770(+) and P780(+) systems, with a 7x price advantage (see official Oracle press release) over a similarly configured P780 system! What are we offering Effective immediately, the fully-configured T5-8 server is available to VADs with a 38% discount off price list: this is 8 additional points on top of the standard 30% contractual discount. The promo will be communicated to VADs and VARs, and VADs are expected to pass the additional discount through to the VARs. Resellers will be encouraged to use this attractive price to position T5-8 versus the competition, accelerate T5-8 sales, and use the increased margin to offer additional services to their end users - thus expanding their footprint within their customers and making the T5-8 business proposition even more compelling. This is a unique opportunity for partners to expand their base and beat the competition with a 7x price advantage over a similarly configured IBM P780. This price promotion is only available to OPN Partners, and is valid until November 30, 2013. What's in it for Partners  More competitive price More customer budget available for more projects: attach migration services, training, ... Opportunity to attach Storage, and additional Software Higher win rate Additional Details The promotion is valid for the existing configurations of T5-8 with 8 CPU and different memory configurations, including all X-options that are part of the system and ordered at the same time. 8% additional discount to the VAD on full T5-8 - Including X-Options: Cat V (30% + 8% additional): System, CPU, Memory, Disks, Ethernet Cat U (22% + 8% additional): Infiniband HCA Cat W (30% + 8% additional): FC/SAS HBA / FCoE CNA Partner eligibilty criteria Standard requirements apply. Partners must: be an OPN member in good standing, at Gold level or above meet the Resale criteria in the SPARC T-Series servers Knowledge Zone have a right to distribute hardware via the Full Use Distribution Agreement, with Hardware Addendum if applicable. Order process The promotion is available until November 30, 2013. VADs place the order via Oracle Partner Store. A request for extra-discount has to be raised in advance using the standard process for available configs: input the configuration apply the suggested discounts submit the request in the request documentation, please refer to EMEA T5-8 FY14H1 Channel Promotion as approved in GDMT GT-EB2-Q413-107C This promotion is only valid for the T5-8 configurations stated in this announcement. Any change, or additional products / items not listed explicitly, can be ordered at the same time and will follow standard approval process. Key contacts Your local A&C organization For questions on EMEA Partner Programs for Servers: Giuseppe Facchetti For questions on the T5-8 product: Martin de Jong Best regards, Olivier Tordo Senior Director, Sales & Strategy, Hardware SolutionsEMEA Alliances & Channels Paul Flannery Senior Director, EMEA Servers Product Management

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• SPARC T5-8 Servers EMEA Acceleration Promotion for Partners

  - by mseika

  Dear all We are pleased to announce the EMEA T5-8 Acceleration Promotion, a price promotion that, for a limited time, makes the T5-8 server available to our EMEA partners at a very attractive discount. Why the SPARC T5-8 server Oracle's SPARC servers running Oracle Solaris are ideal for mission-critical applications requiring high performance, best-in-class availability, and unmatched scalability on all application tiers. SPARC servers include built-in virtualization, systems management, and security at no additional cost. Designed for applications that demand the highest performance and 24x7 availability. Oracle's SPARC T5-8 server is the fastest and the most advanced, scalable midrange server in the Oracle portfolio. The Oracle SPARC T5-8 server is in the sweet spot of the UNIX midrange, and directly competing with IBM P770(+) and P780(+) systems, with a 7x price advantage (see official Oracle press release) over a similarly configured P780 system! What are we offering Effective immediately, the fully-configured T5-8 server is available to VADs with a 38% discount off price list: this is 8 additional points on top of the standard 30% contractual discount. The promo will be communicated to VADs and VARs, and VADs are expected to pass the additional discount through to the VARs. Resellers will be encouraged to use this attractive price to position T5-8 versus the competition, accelerate T5-8 sales, and use the increased margin to offer additional services to their end users - thus expanding their footprint within their customers and making the T5-8 business proposition even more compelling. This is a unique opportunity for partners to expand their base and beat the competition with a 7x price advantage over a similarly configured IBM P780. This price promotion is only available to OPN Partners, and is valid until November 30, 2013. What's in it for Partners  More competitive price More customer budget available for more projects: attach migration services, training, ... Opportunity to attach Storage, and additional Software Higher win rate Additional Details The promotion is valid for the existing configurations of T5-8 with 8 CPU and different memory configurations, including all X-options that are part of the system and ordered at the same time. 8% additional discount to the VAD on full T5-8 - Including X-Options: Cat V (30% + 8% additional): System, CPU, Memory, Disks, Ethernet Cat U (22% + 8% additional): Infiniband HCA Cat W (30% + 8% additional): FC/SAS HBA / FCoE CNA Partner eligibilty criteria Standard requirements apply. Partners must: be an OPN member in good standing, at Gold level or above meet the Resale criteria in the SPARC T-Series servers Knowledge Zone have a right to distribute hardware via the Full Use Distribution Agreement, with Hardware Addendum if applicable. Order process The promotion is available until November 30, 2013. VADs place the order via Oracle Partner Store. A request for extra-discount has to be raised in advance using the standard process for available configs: input the configuration apply the suggested discounts submit the request in the request documentation, please refer to EMEA T5-8 FY14H1 Channel Promotion as approved in GDMT GT-EB2-Q413-107C This promotion is only valid for the T5-8 configurations stated in this announcement. Any change, or additional products / items not listed explicitly, can be ordered at the same time and will follow standard approval process. Key contacts Your local A&C organization For questions on EMEA Partner Programs for Servers: Giuseppe Facchetti For questions on the T5-8 product: Martin de Jong Best regards, Olivier Tordo Senior Director, Sales & Strategy, Hardware SolutionsEMEA Alliances & Channels Paul Flannery Senior Director, EMEA Servers Product Management

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• Bridging the Gap in Cloud, Big Data, and Real-time

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} With all the buzz of around big data and cloud computing, it is easy to overlook one of your most precious commodities—your data. Today’s businesses cannot stand still when it comes to data. Market success now depends on speed, volume, complexity, and keeping pace with the latest data integration breakthroughs. Are you up to speed with big data, cloud integration, real-time analytics? Join us in this three part blog series where we’ll look at each component in more detail. Meet us online on October 24th where we’ll take your questions about what issues you are facing in this brave new world of integration. Let’s start first with Cloud. What happens with your data when you decide to implement a private cloud architecture? Or public cloud? Data integration solutions play a vital role migrating data simply, efficiently, and reliably to the cloud; they are a necessary ingredient of any platform as a service strategy because they support cloud deployments with data-layer application integration between on-premise and cloud environments of all kinds. For private cloud architectures, consolidation of your databases and data stores is an important step to take to be able to receive the full benefits of cloud computing. Private cloud integration requires bidirectional replication between heterogeneous systems to allow you to perform data consolidation without interrupting your business operations. In addition, integrating data requires bulk load and transformation into and out of your private cloud is a crucial step for those companies moving to private cloud. In addition, the need for managing data services as part of SOA/BPM solutions that enable agile application delivery and help build shared data services for organizations. But what about public Cloud? If you have moved your data to a public cloud application, you may also need to connect your on-premise enterprise systems and the cloud environment by moving data in bulk or as real-time transactions across geographies. For public and private cloud architectures both, Oracle offers a complete and extensible set of integration options that span not only data integration but also service and process integration, security, and management. For those companies investing in Oracle Cloud, you can move your data through Oracle SOA Suite using REST APIs to Oracle Messaging Cloud Service —a new service that lets applications deployed in Oracle Cloud securely and reliably communicate over Java Messaging Service . As an example of loading and transforming data into other public clouds, Oracle Data Integrator supports a knowledge module for Salesforce.com—now available on AppExchange. Other third-party knowledge modules are being developed by customers and partners every day. To learn more about how to leverage Oracle’s Data Integration products for Cloud, join us live: Data Integration Breakthroughs Webcast on October 24th 10 AM PST.

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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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