Is eCPMs dropping by about 50% in January a usual behavior on Google AdSense?
- by Andrew G. Johnson
So I just got semi-serious about running some AdSense sites over the past 6 months and the eCPM's have hovered between 1.38 and 1.42 [yes it's that close] when I look at the eCPM for each month. Obviously some deviation day to day but pretty damn close to a buck forty in aggregate. So far for January I am sitting at 0.80 for an eCPM. I know it's not a huge sample size but the daily pageviews are fairly consistent [actually a bit higher] than where they were in December. I am trying to justify this by thinking that somehow a lot of ad buyers buy inventory for the year and have to get setup to do another big buy now that it's a new calendar year but that thought isn't close to comforting.
Is this happening to anyone else?
EDIT: I run a lot of websites and the ratios of pageviews are about the same this month to last month but just to be clear the eCPM I posted is for 20 websites in a variety of niches, it doesn't accurately depict any one domain.
