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• Best Platform/Engine for turn based Client/Server Android game

  - by Paradine

  I'm currently designing a turn based game for tablets. Initially for Android with porting to iOS later considered in design. I'm having trouble narrowing down the available technologies to even know where to spend my research time. I am hoping that if I explain what I am trying to achieve someone may be able to suggest a platform and/or engine. I've looked into some of the open source Engines ( http://www.cuteandroid.com/ten-open-source-android-2d-or-3d-game-engine-for-android-developers ) and some appear to handle much of what I might require - although with a higher focus on graphics than i need. Mages looks interesting although development appears to have ceased. If I could somehow leverage GoogleApps that would be excellent. Here is what I am trying to achieve: PvP turn based strategy game over internet - minimal animation and bandwidth required Players match up online using MetaGame system MatchID created on Resolution Server and Game starts Clients have 30 second countdown to select MoveString Clients sends small secure timestamped and MatchIDed MoveString to Resolution server Resolution server looks up Move String for each player, Resolves and Updates Players status in MatchID on Server Resolution server updates Client Views Repeat until victory conditions met - MatchID Closed, Rewards earned in MetaGame There will also need to be a full social and account system and metagame backend - but this could be running on separate system(s) Tablet in Offline mode would be catalog browsing and perhaps single player AI - bum I'm focusing on the Resolution Server at this point I'm not even certain if I would be looking at an Android App or a WebApp at this stage! I want a custom GUI so I guess an app - but maybe as I have little animation a WebApp might also work. Probably some combination of both. There will be very small overhead in data between client server - essentially a small text string every 30 seconds sent to the Resolution server which looks up the Effect and applies it to the Opponents string and determines some results to apply to the match. The client view is updated minimally with the results (only 5 in game Integers tracked) - perhaps triggering small animations/popups on the client to show the end result. e.g Explosion. If you have suggestions for a good technology or platform to best achieving the Resolution Server I'd love to hear. Also if you have experience with open source Engines - and could narrow down which (if any ) might be most suitable that would be a big help. Thanks in advance

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• Post Crosstalk 2012

  - by David Dorf

  This year the Oracle Retail users conference, Crosstalk, had a 20% increase in attendees, which was driven by both new customers and those acquired via Endeca.  As the product assets of Oracle have grown, so has the completeness of the solution set.  This year was marked by the breadth of omni-channel stories. Rose Spicer and her marketing team (see photo on left) always strive for an equal balance of retailer presentations, networking opportunities, and unique experiences -- this year was no exception.  We had 41 different retailers from China, Russia, South Africa, Brazil, Chile, US, Canada and the UK sharing their insights with one another. In all there were 251 executives from 120 iconic brands such as Daphne, Kohl's, Morrisons, Abercrombie & Fitch, Hot Topic, Talbots, Petco, Deckers, Sportmaster, Mr. Price, Falabella, and Disney to name a few. From a product perspective, there were a few new developments from Oracle Retail: Endeca's search engine has been integrated into the ATG commerce platform. The latest Retail Analytics application, Oracle Retail Customer Analytics, is generally available. Oracle Retail previewed a new fully-integrated mobile POS. But the real benefit of attending Crosstalk was hearing about the experiences of retailers and partners.  Here are are a few interesting facts I picked up: At Kohl's, the most popular website accessed by customers within their stores is Facebook.  With all the buzz about showrooming, I was really expecting it to be Amazon. Daphne, a Chinese shoe retailer, is opening 3 new stores per day.  Being located near the factories allows them to have a very agile supply chain as well. Disney Stores have increased sales by 25% at stores upgraded to include Mobile POS.  They continue to lead the pack with excellent customer experiences. Quicksilver reported that 1 in 5 visits to their website comes from a tablet.  More evidence that tablets are replacing traditional PCs in households. By tagging shoes with RFID, Saks is able to ensure all shoe models are on display.  If a model is not being displayed, it has no chance of being sold. Additionally, there were awards, store tours on Michigan Avenue, fireworks at Navy Pier, and the Oracle Retail house band, Bolo313, performing at Solider Field.  Speaking of which, a few retailers got on stage and jammed with band -- possible rival to Rock & Roll Retail? You can always find the latest info from us at the Retail Rack. The next events on tap are the Partner Summit followed by OpenWorld.

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• What is Database Continuous Integration?

  - by SQLDev

  Although not everyone is practicing continuous integration, many have at least heard of the concept. A recent poll on www.simple-talk.com indicates that 40% of respondents are employing the technique. It is widely accepted that the earlier issues are identified in the development process, the lower the cost to the development process. The worst case scenario, of course, is for the bug to be found by the customer following the product release. A number of Agile development best practices have evolved to combat this problem early in the development process, including pair programming, code inspections and unit testing. Continuous integration is one such Agile concept that tackles the problem at the point of committing a change to source control. This can alternatively be run on a regular schedule. This triggers a sequence of events that compiles the code and performs a variety of tests. Often the continuous integration process is regarded as a build validation test, and if issues were to be identified at this stage, the testers would simply not 'waste their time ' and touch the build at all. Such a ‘broken build’ will trigger an alert and the development team’s number one priority should be to resolve the issue. How application code is compiled and tested as part of continuous integration is well understood. However, this isn’t so clear for databases. Indeed, before I cover the mechanics of implementation, we need to decide what we mean by database continuous integration. For me, database continuous integration can be implemented as one or more of the following: 1)      Your application code is being compiled and tested. You therefore need a database to be maintained at the corresponding version. 2)      Just as a valid application should compile, so should the database. It should therefore be possible to build a new database from scratch. 3)     Likewise, it should be possible to generate an upgrade script to take your already deployed databases to the latest version. I will be covering these in further detail in future blogs. In the meantime, more information can be found in the whitepaper linked off www.red-gate.com/ci If you have any questions, feel free to contact me directly or post a comment to this blog post.

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• What is Database Continuous Integration?

  - by David Atkinson

  Although not everyone is practicing continuous integration, many have at least heard of the concept. A recent poll on www.simple-talk.com indicates that 40% of respondents are employing the technique. It is widely accepted that the earlier issues are identified in the development process, the lower the cost to the development process. The worst case scenario, of course, is for the bug to be found by the customer following the product release. A number of Agile development best practices have evolved to combat this problem early in the development process, including pair programming, code inspections and unit testing. Continuous integration is one such Agile concept that tackles the problem at the point of committing a change to source control. This can alternatively be run on a regular schedule. This triggers a sequence of events that compiles the code and performs a variety of tests. Often the continuous integration process is regarded as a build validation test, and if issues were to be identified at this stage, the testers would simply not 'waste their time ' and touch the build at all. Such a ‘broken build’ will trigger an alert and the development team’s number one priority should be to resolve the issue. How application code is compiled and tested as part of continuous integration is well understood. However, this isn’t so clear for databases. Indeed, before I cover the mechanics of implementation, we need to decide what we mean by database continuous integration. For me, database continuous integration can be implemented as one or more of the following: 1)      Your application code is being compiled and tested. You therefore need a database to be maintained at the corresponding version. 2)      Just as a valid application should compile, so should the database. It should therefore be possible to build a new database from scratch. 3)     Likewise, it should be possible to generate an upgrade script to take your already deployed databases to the latest version. I will be covering these in further detail in future blogs. In the meantime, more information can be found in the whitepaper linked off www.red-gate.com/ci If you have any questions, feel free to contact me directly or post a comment to this blog post.

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• Should I be put off a junior role that uses an online development test?

  - by Ninefingers

  I've applied for a junior development role, or rather been found by a recruiter looking for a developer. In order to get to a telephone interview stage I've been asked to sit one of those online coding assessments. This wasn't quite what I expected. I consider myself a fairly good developer for my age and experience, but I've no illusions about being Don Knuth or anything. The test was a series of incredibly obtuse questions asking about the results of various obscure evaluations. About 30 minutes in I was thinking to myself I hadn't intended to enter an obfuscated code contest/code golf exercise. After my last telephone interview I was asked to build something. I did. That seemed fair. Go away and work this out is more my in office experience of programming than "please evaluate this combination of lambdas, filters, maps, lists, tuples etc". So I'm a little put off, to be honest. I never claimed to know the language inside out or all the little corner cases. My questions, then: Should I be put off? Why? Why not? Are these kinds of tests what I should be expecting for junior roles? Should I learn stuff exam style? That seems to be the objective of these tests, for which you are timed and not supposed to use references or books? Normally, in the course of development I have a fairly good idea of basic types, rules, flow control and whatever. Occasionally I'll come up on something I need to use a regex for and have to go and remind myself of the exact piece of syntax I need if trying what I think should work doesn't. Or I'll come up against a module I've not used before and go and look it up. For example, if I wanted to write a server using sockets in C right now, I'd probably check the last piece of code I wrote doing that (and or the various books I have) and work from there. Chances are I probably couldn't do it exactly from scratch and from memory, although I can tell you you'd need a socket(), bind(), listen() and accept() call and you might also want select() depending on whether you intend to pthread_create or not. So I know what the calls are, but not their specific parameter list. What are your experiences if you are a recruiting manager? Are you after programmers who can quote you the API or do you not mind if your programmers have a few books on their desk and google function calls every so often?

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• Role based access control in Oracle VM using Enterprise Manager 12c

  - by Ronen Kofman

  Enterprise Managers let’s you control any element in the environment and define which users can do what on each element. We will show here an example on how to set up RBAC (Role Base Access Control) for Oracle VM using Enterprise Manager, this will be a very simplified explanation  to help you get going. For more comprehensive explanations please refer to the Enterprise Manager User Guide. OK, first some basic Enterprise Manager terminology: Target – any element in the environment is a target – server, pool, zone, VM etc. Administrators – these are the Enterprise Manager users who can login to the platform. Roles – roles are privilege profiles which could be applied to Administrators. The first step will be to discover the virtual environment and bring it in to Enterprise Manager, this process is simple and can be done in two ways: Work on your Oracle VM manager, set it up until you feel comfortable and then register it in Enterprise Manager Use Enterprise Manager and build it all from there. In both cases we will be able to see the same picture from Oracle VM and from Enterprise Manager, any change made in one will be reflected in the other. Oracle VM Manager: Enterprise Manager: Once you have your virtual environment set up in Enterprise Manager it is time to start associating VMs with users (or Administrators as they are called in Enterprise Manager). Enterprise Manager allows us to connect to multiple different identity services and import users from them but the simplest way to add Administrators is just go to setup->security->Administrators and create new Administrator. The creation wizard will walk you through several stages and allow you to assign role(s) to your newly created Administrator, using roles can really shorten the process if done multiple times. When you get to “Target Privileges” stage, scroll down to the bottom to the “Target Privileges” section. In this section you can add targets (virtual machine in our case) and define the type of privileges you would like to assign to the Administrator which you are creating. In this example I chose one of the VMs and granted full privileges to the newly created Administrator. Administrator creation wizard "Target Privileges": Now when you login as the newly created administrator, you will only see the VM that was assign to you and will be able to have full control over it. That’s it, simple and straight forward, Enterprise Manager offers many more things which I skipped here but the point is that if you need role based access control Enterprise Manager can give it to you in a very easy way. Oh and one more thing, virtualization management in Enterprise Manager has no license cost, sweet.

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• Interviews: Going Beyond the Technical Quiz

  - by Tony Davis

  All developers will be familiar with the basic format of a technical interview. After a bout of CV-trawling to gauge basic experience, strengths and weaknesses, the interview turns technical. The whiteboard takes center stage and the challenge is set to design a function or query, or solve what on the face of it might seem a disarmingly simple programming puzzle. Most developers will have experienced those few panic-stricken moments, when one’s mind goes as blank as the whiteboard, before un-popping the marker pen, and hopefully one’s mental functions, to work through the problem. It is a way to probe the candidate’s knowledge of basic programming structures and techniques and to challenge their critical thinking. However, these challenges or puzzles, often devised by some of the smartest brains in the development team, have a tendency to become unnecessarily ‘tricksy’. They often seem somewhat academic in nature. While the candidate straight out of IT school might breeze through the construction of a Markov chain, a candidate with bags of practical experience but less in the way of formal training could become nonplussed. Also, a whiteboard and a marker pen make up only a very small part of the toolkit that a programmer will use in everyday work. I remember vividly my first job interview, for a position as technical editor. It went well, but after the usual CV grilling and technical questions, I was only halfway there. Later, they sat me alongside a team of editors, in front of a computer loaded with MS Word and copy of SQL Server Query Analyzer, and my task was to edit a real chapter for a real SQL Server book that they planned to publish, including validating and testing all the code. It was a tough challenge but I came away with a sound knowledge of the sort of work I’d do, and its context. It makes perfect sense, yet my impression is that many organizations don’t do this. Indeed, it is only relatively recently that Red Gate started to move over to this model for developer interviews. Now, instead of, or perhaps in addition to, the whiteboard challenges, the candidate can expect to sit with their prospective team, in front of Visual Studio, loaded with all the useful tools in the developer’s kit (ReSharper and so on) and asked to, for example, analyze and improve a real piece of software. The same principles should apply when interviewing for a database positon. In addition to the usual questions challenging the candidate’s knowledge of such things as b-trees, object permissions, database recovery models, and so on, sit the candidate down with the other database developers or DBAs. Arm them with a copy of Management Studio, and a few other tools, then challenge them to discover the flaws in a stored procedure, and improve its performance. Or present them with a corrupt database and ask them to get the database back online, and discover the cause of the corruption.

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• Best Platform/Engine for turn based Client/Server Android game

  - by Paradine

  I'm currently designing a turn based game for tablets. Initially for Android with porting to iOS later considered in design. I'm having trouble narrowing down the available technologies to even know where to spend my research time. I am hoping that if I explain what I am trying to achieve someone may be able to suggest a platform and/or engine. I've looked into some of the open source Engines ( http://www.cuteandroid.com/ten-open-source-android-2d-or-3d-game-engine-for-android-developers ) and some appear to handle much of what I might require - although with a higher focus on graphics than i need. Mages looks interesting although development appears to have ceased. If I could somehow leverage GoogleApps that would be excellent. Here is what I am trying to achieve: PvP turn based strategy game over internet - minimal animation and bandwidth required Players match up online using MetaGame system MatchID created on Resolution Server and Game starts Clients have 30 second countdown to select MoveString Clients sends small secure timestamped and MatchIDed MoveString to Resolution server Resolution server looks up Move String for each player, Resolves and Updates Players status in MatchID on Server Resolution server updates Client Views Repeat until victory conditions met - MatchID Closed, Rewards earned in MetaGame There will also need to be a full social and account system and metagame backend - but this could be running on separate system(s) Tablet in Offline mode would be catalog browsing and perhaps single player AI - bum I'm focusing on the Resolution Server at this point I'm not even certain if I would be looking at an Android App or a WebApp at this stage! I want a custom GUI so I guess an app - but maybe as I have little animation a WebApp might also work. Probably some combination of both. There will be very small overhead in data between client server - essentially a small text string every 30 seconds sent to the Resolution server which looks up the Effect and applies it to the Opponents string and determines some results to apply to the match. The client view is updated minimally with the results (only 5 in game Integers tracked) - perhaps triggering small animations/popups on the client to show the end result. e.g Explosion. If you have suggestions for a good technology or platform to best achieving the Resolution Server I'd love to hear. Also if you have experience with open source Engines - and could narrow down which (if any ) might be most suitable that would be a big help. Thanks in advance

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• The Spotlight is on You

  - by Claudia McDonald

  On the field or off the field, in ballet slippers or singing your heart out on stage, offering a stellar performance every time is key to holding the attention of your audience and having them come back hungry for more. Similarly, showing up to a new business meeting wearing pink tights and a tutu might be one way to holding the attention of your customer, but offering them an unmatched and ground-breaking software solution certainly will get their attention! Simply put, the Oracle Exastack program enables both ISV's and OEM's to rapidly build and deliver faster, more reliable applications. It comes as no surprise that the success of the Oracle Exastack program is centered on establishing Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud as the highest performance, lowest cost platforms available in the industry today.  But here is where the real standing-ovation-worthy facts come in. The Oracle Exadata Database Machine is the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) workloads, making it the ideal platform for consolidating onto private clouds. Whereas the Oracle Exalogic Elastic Cloud is an engineered hardware and software system tested and tuned by Oracle to provide the best foundation for cloud computing, while allowing Java applications, Oracle Applications and other enterprise applications to run with extreme performance. – And the crowd goes wild, ladies and gentlemen! In just four months alone, our partners have already achieved over 150 Oracle Exastack Ready milestones for Oracle Solaris, Oracle Linux, Oracle Database and Oracle WebLogic Server.  As Judson has said, “With the Oracle Exastack program, Oracle is helping partners test, tune and optimize their applications to deliver optimal performance and reliability, accelerating innovation and delivering superior value to customers." And get this, not only are their applications running faster and more efficiently, they are actually being delivered at a lower cost to customers than ever before – extreme performance well deserving of 3 consecutive arabesques! If you haven’t already, check out what some of our partners are saying about the Oracle Exastack program in this video, and find out all that is available to you today. By participating in the Oracle Exastack program, partners now have the ability to achieve Oracle Exadata Optimized, Oracle Exalogic Optimized, Oracle Exadata Ready and Oracle Exalogic Ready status for their solutions. New Oracle Exastack labs, provide OPN members with access to Oracle technical resources, on-premise facilities and remote lab environments. With Oracle Exastack Optimized, partners experience faster and more reliable applications to run on the Oracle Exadata Database Machine, as well as the long awaited Oracle Exalogic Elastic Cloud. Savvy OPN members are leveraging the Oracle Exastack Optimized program toward their advancement to Platinum or Diamond level in OPN. Partners are achieving Oracle Exadata Ready and Oracle Exalogic Ready giving them a competitive advantage and signaling to customers that their applications readily support Oracle Exadata Database Machine or Oracle Exalogic Elastic Cloud to deliver extreme performance. Get your dancing shoes on, The OPN Communications Team

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• Building a Flash Platformer

  - by Jonathan O

  I am basically making a game where the whole game is run in the onEnterFrame method. This is causing a delay in my code that makes debugging and testing difficult. Should programming an entire platformer in this method be efficient enough for me to run hundreds of lines of code? Also, do variables in flash get updated immediately? Are there just lots of threads listening at the same time? Here is the code... stage.addEventListener(Event.ENTER_FRAME, onEnter); function onEnter(e:Event):void { //Jumping if (Yoshi.y > groundBaseLevel) { dy = 0; canJump = true; onGround = true; //This line is not updated in time } if (Key.isDown(Key.UP) && canJump) { dy = -10; canJump = false; onGround = false; //This line is not updated in time } if(!onGround) { dy += gravity; Yoshi.y += dy; } //limit screen boundaries //character movement if (! Yoshi.hitTestObject(Platform)) //no collision detected { if (Key.isDown(Key.RIGHT)) { speed += 4; speed *= friction; Yoshi.x = Yoshi.x + movementIncrement + speed; Yoshi.scaleX = 1; Yoshi.gotoAndStop('Walking'); } else if (Key.isDown(Key.LEFT)) { speed -= 4; speed *= friction; Yoshi.x = Yoshi.x - movementIncrement + speed; Yoshi.scaleX = -1; Yoshi.gotoAndStop('Walking'); } else { speed *= friction; Yoshi.x = Yoshi.x + speed; Yoshi.gotoAndStop('Still'); } } else //bounce back collision detected { if(Yoshi.hitTestPoint(Platform.x - Platform.width/2, Platform.y - Platform.height/2, false)) { trace('collision left'); Yoshi.x -=20; } if(Yoshi.hitTestPoint(Platform.x, Platform.y - Platform.height/2, false)) { trace('collision top'); onGround=true; //This update is not happening in time speed = 0; } } }

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• SQLAuthority News – Presenting at Great Indian Developer Summit 2012 – SQL Server Misconception and Resolutions

  - by pinaldave

  Earlier during TechEd 2012, I presented a session on SQL Server Misconception and Resolutions. It was a pleasure to present this session with Vinod Kumar during the event. Great Indian Developer Summit is around the corner and I will be presenting there once again with the same topic. We had an excellent response during the last event; the hall was so filled, but there were plenty who were not able to get into the session as there was no place for them to sit or stand inside. Well, here is another chance for all who missed the presentation. New Additions During the last session, we were a two-presenter tag team, and we presented the session in a sense that it would suit two speakers in one stage. But this time, I am the only presenter, so I decided to present this session in a much different way. I will still assume there are two presenters. One of the presenters will be me, of course, and the second person will be YOU! Yes, you read that right – you will be presenting this session with me. If you wonder how, well, you will have to attend the session to figure it out. Talking Points We will be talking about the following topics in the session which we will relate to SQL Server: Moon Landing Napoléon Bonaparte Wall of China Bollywood …and of course, SQL Server itself. I promise that this 45 minute- presentation will be the one of the highlights of the event for you. Goodies I can only promise 20 goodies as of the moment. I might bring more when you meet me there. Session Details Title: SQL Server Misconceptions and Resolution – A Practical Perspective (Add to Calendar) Abstract: “The earth is flat”! – An ancient common misconception, which has been proven incorrect as we progressed in modern times. In this session, we will see various database misconceptions prevailing and their resolutions with the aid of the demos. In this unique session, the audience will be a part of the conversation and resolution. Date and Time: April 17, 2012, 16:55 to 17:40 Location: J. N. Tata Auditorium, National Science Symposium Complex (NSSC), Bangalore, India Add to Calendar Reference : Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology

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• How to get my IR remote to work? Lirc can't see it

  - by user1234567

  I'm using Ubuntu 11.10 (amd64) and I'm trying to get my infrared remote control working. The IR device is a part of a DVB-T USB stick (Based on a RTL2832u chip). I'm using these drivers - it's the only way of getting this device to work under 11.10 that I found. It's a big impromevent from previous Ubuntu version, where I had to edit the driver's code. The device works quite great - and the IR part of it works, too. The driver's page says that the code it's in alpha stage, but I'm pretty sure that my issue has nothing to do with that. If, and only if driver's module is loaded with parameter rtl2832u_rc_mode=2 (which means "use NEC protocol for IR") the remote kind of works, I can see this by running cat /dev/.. ../input6 - when I press a button, random letters appear. The remote works just like a keyboard, but keys are totally messed up - when I press '5' the volume goes down, etc. I would like to use Lirc to fix that, but Lirc can't detect my device (i.e. irw shows nothing). I suspect, it's because something gets into control of the device and sets it up as a keyboard. Lirc seems to be working, it's KDE settings module works too, but it just doesn't detect the device. The Lirc page describes this issue, but since 2009 - the last year when that page was updated, Ubuntu moved from HAL (described there) to DeviceKit, rendering provided instruction useless. I had a similar issue with my previous remote, but the keys were not messed up so much - the remote was usable, so I gave up trying to get Lirc working. I tried the answer provided here, but it changed nothing. I also tried forcing lircd to use my device, but this didn't work too: for i in /sys/class/input/input* ; do echo -n "$(basename "$i"): "; cat "$i/name"; done shows input0: Power Button input1: Power Button input2: Logitech Logitech USB Keyboard input3: A4Tech PS/2+USB Mouse input6: IR-receiver inside an USB DVB receiver But when I run: lircd -n --device=name='IR*' as root (also tried with the full name) I always see: lircd-0.9.0[3983]: lircd(default) ready, using /var/run/lirc/lircd lircd-0.9.0[3983]: accepted new client on /var/run/lirc/lircd lircd-0.9.0[3983]: could not get file information for name=IR* lircd-0.9.0[3983]: default_init(): No such file or directory lircd-0.9.0[3983]: Failed to initialize hardware So, how to set up Lirc with devinput driver in such case?

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• Why a graduate program in South Africa?

  - by anca.rosu

  South Africa, like many other countries, is desperate for skills. Good, solid, technical skills – together with a get-up-and-go attitude – and the desire to work for a world-class organization that is leading the way! In addition, we have made a commitment in South Africa that we need to transform our organization and develop and empower Black individuals who historically have not had the opportunity to participate in the global economy. It is through this investment in our country's people that we contribute to the development of a nation capable of competing on the global stage. This makes for an exciting recipe! We have: Plenty of young and talented individuals who are eager to get stuck in and learn. Formal, recognized qualifications that form the basis for further development. A huge big global organization – Oracle – that is committed to developing these graduates and giving them an opportunity that is out of this world! Mix the above ‘ingredients’ together Tackle and remove potential “lumps & bumps” along the way as we learn and grow together Nurture and care for each other in a warm but tough environment What have we achieved? In most cases, the outcome is an awesome bunch of new talent that is well equipped to face the IT world. Where we have the opportunity and suitable headcount available to employ these graduates at Oracle we snap them up – alternatively our business partners and customers are always eager to recruit Oracle graduates into their organizations! These individuals go through real-life work place experience whilst at Oracle. In some cases they get to travel internationally. The excitement and buzz gets into their system and their blood becomes truly RED! Oracle RED! This is valuable talent and expertise to have in our eco-system and it’s an exciting program to be a part of not only as a graduate but as an Oracle employee too!   If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com. Technorati Tags: South Africa,technical skills,graduate program,opportunity,global organization,new talent

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• What if you could work on anything you wanted?

  - by red@work

  This week we've downed our tools and organised ourselves into small project teams or struck out alone. We're working on whatever we like, with whoever we like, wherever we like. We've called it Down Tools week and so far it's a blast. It all started a few months ago with an idea from Neil, our CEO. Neil wanted to capture the excitement, innovation, and productivity of Coding by the Sea and extend this to all Red Gaters working in Product Development. A brainstorm is always a good place to start for an "anything goes" project. Half of Red Gate piled into our largest meeting room (it's pretty big) armed with flip charts, post its and a heightened sense of possibility. An hour or so later our SQL Servery walls were covered in project ideas. So what would you do, if you could work on anything you wanted? Many projects are related to tools we already make, others are for internal product development use and some are, well, just something completely different. Someone suggested we point a web cam at the SQL Servery lunch queue so we can check it before heading to lunch. That one couldn't wait for Down Tools Week. It was up and running within a few days and even better, it captures the table tennis table too. Thursday is the Show and Tell - I am looking forward to seeing what everyone has come up with. Some of the projects will turn into new products or features so this probably isn't the time or place to go into detail of what is being worked on. Rest assured, you'll hear all about it! We're making a video as we go along too which will be up on our website as soon. In the meantime, all meetings are cancelled, we've got plenty of food in and people are being very creative with the £500 expenses budget (Richard, do you really need an iPad?). It's brilliant to see it all coming together from the idea stage to reality. Catch up with our progress by following #downtoolsweek on Twitter. Who knows, maybe a future Red Gate flagship tool is coming to life right now? By the way, it's business as usual for our customer facing and internal operations teams. Hmm, maybe we can all down tools for a week and ask Product Development to hold the fort? Post by: Alice Chapman

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• Mixing It Up with BluesMix

  - by Oracle OpenWorld Blog Team

  By Karen Shamban At home base in London prior to making a swing on the US west coast later this month, BluesMix took a few minutes to answer some musical questions. Q: What are the top three things people should know about your music? A: We focus on original material and blend funk with blues. We're big on songwriting but also performance, groove, and feel of the music. It's music you can dance to! We're from London, England and have been labeled 'one of the UK's leading blues/funk bands'. Oh - that's four things! :) Q: Do you prefer smaller, intimate venues or larger, louder ones? A: Actually both, for different reasons. We play many intimate club shows in London at prestigious venues such as the 100 Club. There's lots of musical history with these types of clubs where the likes of the Rolling Stones used to play week-in week-out in the '60s. Usually these shows generally have a fantastic atmosphere, with a close connection to the audience, who are packed close to the stage. They often turn up surprises too…for example, we've had artists such as Amy Winehouse and Mick Abrahams in the crowd enjoying the show and then asking to come onstage and play with the band. Lots of fun! The larger venues are great too, in a different way. We've played to 3,000-person+ crowds and the atmosphere with so many people enjoying the show is a real buzz. It's also nice to play outdoor venues, especially in places with nice weather like California! Q: What's new and different in the music you are playing today, versus a year or two ago? A: Well, we released a new album earlier this year. It's called Flat Nine; it's on the Proper Records label. Whilst our music has always been a blend of blues and vintage funk, this album in particular has evolved our funk side even further. We've received some really great reviews from the music press in the UK and had generous comparisons to the likes of The Meters, Dr. John, The Average White Band, Howlin' Wolf. The album has generated lots of interest, which is fantastic. We're playing to regular sellout shows in the UK and are also opening for some legends of the funk music scene, such as The New Mastersounds. BluesMix are headlining the Oracle OpenWorld Welcome Reception in Yerba Buena Gardens on Sunday, September 30 and are playing at the Oracle OpenWorld Music Festival at Slim's on Tuesday, October 2. More on the music: Oracle OpenWorld Music Festival BluesMix  >>

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• Oracle Customer Experience Summit @ OpenWorld

  - by Christie Flanagan

  This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives. If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:Using the Online Customer Experience to Drive Engagement and Marketing Success Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - GeorgianMariam Tariq - Senior Director Product Management, Oracle Stephen Schleifer - Senior Principal Product Manager, Oracle Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan ABStephen Fioretti - VP, Product Management, Oracle Peter Doolan - Group Vice President, Sales Engineering, Oracle Andrew Kershaw - Sr Director Business Development, Oracle Marty Marcinczyk - VP Customer Experience Engineering, Comcast A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.

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• My program at #MIX10

  - by Laurent Bugnion

  Getting ready to fly to Vegas and MIX10 is really an exciting time! It is also a very busy time, because we are working on a few projects that will be shown on stage, I have my presentation to prepare, and of course as always the book… though these days it has been a bit on the back burner to be honest ;) I arrive in Vegas on Sunday evening around 10PM, so I won’t be able to make it to the traditional IdentityMine dinner this year. I am sure it will be fun nonetheless! My session: Understanding the MVVM pattern http://live.visitmix.com/MIX10/Sessions/EX14 My session is scheduled on the first day, which is awesome, so I am crossing my fingers and hoping that the MIX team doesn’t change it at the last minute… The session will take place on Monday, the 15th of March, 2PM, Room Lagoon F Important: remember that the USA are moving to Summer time on Sunday, so don’t forget to adjust your watches!! Ask the Experts On Monday evening, I will attend the Ask the Experts event, which is taking place between 5Pm and 6:30PM in the main meal hall. This will be a great occasion to grab a beer and talk about code. The Commons MIX has a great place called the Commons, a great location to chill between sessions, and meet tons of interesting people. I love the Commons and plan to spend a lot of time there to meet as many people as I can. Parties I was invited to a few parties, and will do my best to avoid conflicts :) I plan to be at the following events: Silverlight Mixers on Monday evening Insiders MIX party on Tuesday Silverlight partner happy hour on Tuesday too This is a lot of fun, but at the same time we all know that the best value of a conference is to meet people face to face. This is just the right occasion.  And on Thursday… On Thursday I will be attending a Silverlight event at the Luxor. It will be a very busy day, perfect way to end the conference. I fly back home on Friday morning, but due to a long stop in Washington DC (where I intend to go downtown and take pictures… except if the weather is bad, in which case I will probably go to the museum of flight), I will reach home only on Sunday. Getting hold of me The best way to reach me during MIX is to send me a message on Twitter. I will regularly tweet my location at the conference, so make sure to come and meet me. I am eager to make new friends, to talk about the fantastic jobs we did in WPF and Silverlight over the past year and hear your war stories! http://www.twitter.com/lbugnion   Laurent Bugnion (GalaSoft) Subscribe | Twitter | Facebook | Flickr | LinkedIn

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• Explanation of the definition of interface inheritance as described in GoF book

  - by Geek

  I am reading the first chapter of the Gof book. Section 1.6 discusses about class vs interface inheritance: Class versus Interface Inheritance It's important to understand the difference between an object's class and its type. An object's class defines how the object is implemented.The class defines the object's internal state and the implementation of its operations.In contrast,an object's type only refers to its interface--the set of requests on which it can respond. An object can have many types, and objects of different classes can have the same type. Of course, there's a close relationship between class and type. Because a class defines the operations an object can perform, it also defines the object's type . When we say that an object is an instance of a class, we imply that the object supports the interface defined by the class. Languages like c++ and Eiffel use classes to specify both an object's type and its implementation. Smalltalk programs do not declare the types of variables; consequently,the compiler does not check that the types of objects assigned to a variable are subtypes of the variable's type. Sending a message requires checking that the class of the receiver implements the message, but it doesn't require checking that the receiver is an instance of a particular class. It's also important to understand the difference between class inheritance and interface inheritance (or subtyping). Class inheritance defines an object's implementation in terms of another object's implementation. In short, it's a mechanism for code and representation sharing. In contrast,interface inheritance(or subtyping) describes when an object can be used in place of another. I am familiar with the Java and JavaScript programming language and not really familiar with either C++ or Smalltalk or Eiffel as mentioned here. So I am trying to map the concepts discussed here to Java's way of doing classes, inheritance and interfaces. This is how I think of of these concepts in Java: In Java a class is always a blueprint for the objects it produces and what interface(as in "set of all possible requests that the object can respond to") an object of that class possess is defined during compilation stage only because the class of the object would have implemented those interfaces. The requests that an object of that class can respond to is the set of all the methods that are in the class(including those implemented for the interfaces that this class implements). My specific questions are: Am I right in saying that Java's way is more similar to C++ as described in the third paragraph. I do not understand what is meant by interface inheritance in the last paragraph. In Java interface inheritance is one interface extending from another interface. But I think the word interface has some other overloaded meaning here. Can some one provide an example in Java of what is meant by interface inheritance here so that I understand it better?

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• SQLAuthority News – Download Whitepaper – SQL Server Analysis Services to Hive

  - by pinaldave

  The SQL Server Analysis Service is a very interesting subject and I always have enjoyed learning about it. You can read my earlier article over here. Big Data is my new interest and I have been exploring it recently. During this weekend this blog post caught my attention and I enjoyed reading it. Big Data is the next big thing. The growth is predicted to be 60% per year till 2016. There is no single solution to the growing need of the big data available in the market right now as well there is no one solution in the business intelligence eco-system available as well. However, the need of the solution is ever increasing. I am personally Klout user. You can see my Klout profile over. I do understand what Klout is trying to achieve – a single place to measure the influence of the person. However, it works a bit mysteriously. There are plenty of social media available currently in the internet world. The biggest problem all the social media faces is that everybody opens an account but hardly people logs back in. To overcome this issue and have returned visitors Klout has come up with the system where visitors can give 5/10 K+ to other users in a particular area. Looking at all the activities Klout is doing it is indeed big consumer of the Big Data as well it is early adopter of the big data and Hadoop based system.  Klout has to 1 trillion rows of data to be analyzed as well have nearly thousand terabyte warehouse. Hive the language used for Big Data supports Ad-Hoc Queries using HiveQL there are always better solutions. The alternate solution would be using SQL Server Analysis Services (SSAS) along with HiveQL. As there is no direct method to achieve there are few common workarounds already in place. A new ODBC driver from Klout has broken through the limitation and SQL Server Relation Engine can be used as an intermediate stage before SSAS. In this white paper the same solutions have been discussed in the depth. The white paper discusses following important concepts. The Klout Big Data solution Big Data Analytics based on Analysis Services Hadoop/Hive and Analysis Services integration Limitations of direct connectivity Pass-through queries to linked servers Best practices and lessons learned This white paper discussed all the important concepts which have enabled Klout to go go to the next level with all the offerings as well helped efficiency by offering a few out of the box solutions. I personally enjoy reading this white paper and I encourage all of you to do so. SQL Server Analysis Services to Hive Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL White Papers, T SQL, Technology

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• XAML RadControls Q1 2010 Official

  Q1 2010 release focuses on strengthening 3 main aspects of RadControls for Silverlight and RadControls for WPF: Ensuring first-class performance for all data-centric controls through various techniques, Enhancing and polishing RadControls themes Providing highly advanced, enterprise-level features, especially for the data visualization controls  We know that performance is crucial for line-of-business applications. Therefore, we always make sure that RadControls can help you achieve unmatched performance and this has always been our number one priority. RadControls achieve unbeatable performance through UI and Data Virtualization, Data Sampling and built-in Load On Demand features. Several of the major controls in the bundles have been enhanced with UI virtualization support Scheduler, CoverFlow and Book. As a part of Q1 2010 we also want to bring an unparalleled visual richness to your applications. To achieve that we have done a major rework of all our themes. We used a uniform templating approach across all controls, streamlined naming conventions for resources and delivered a much more consistent look of the controls along the way. RadControls for WPF bundle has been enriched with two new controls Map and Book.   Another new control has been included in the Q1 2010 release. However, it continues to be in a CTP stage. This is the Transition control. We decided that this is the better way to proceed as we will need some more input from our community on how exactly to develop this control further. Therefore, we will be regularly blogging on the development progress so that we can clearly indicate the direction, in which the control is evolving and gather your feedback on whether this is the best direction. Our Charting controls for Silverilght and WPF have been advanced with major new features such as Data Sampling, Zooming and Scrolling, Automatic SmartLables positioning, Sorting and Filtering and many more. The new built-in paging of the GridView control now allows you to page through your data, thus resulting in an event faster and more responsive grid that can easily handle enormously large datasets. Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Devoxx!!

  - by Yolande

  0 0 1 350 2000 Oracle Corporation 16 4 2346 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Announcing Devoxx London! Taking place on  March 26th and 27th, 2013 right before Devoxx  France on March 28th and 29th, this will be the first  edition of Devoxx UK!. The call for papers begins  on December 1st for Devoxx in London and Paris.  Speakers will be able to present at the two  conferences in the same week. Oracle committed  to fully sponsor the three Devoxx conferences in  2013 with a platinum sponsorship. Over 5,000 developers are expected to attend those conferences. Five dancing NAO robots welcomed attendees at the keynote. Stephan Janssen offers the JUGs to replicate Devoxx4kids workshops using his content and web infrastructure.  He recommended organizing kid events because “the workshops were really fun and such rewarding experience.” Stephan also announced the redesign of Parleys with Html 5 and GlassFish. Friendlier to speakers, they will be able to post their slides online before their talks and then sync the talk's sound track with the slides. Nandini Ramani, VP of product development explained in her keynote address the growing role of Java from enterprise application development to cloud computing to embedded machine-to-machines systems. “Java continues to drive the applications and devices that enrich our interactivity with the world around us” she said. The Java platform has expanded its reach with the OS X and Linux ARM support on Java SE and with two new releases, Java SE embedded and Java embedded Suite 7.0 middleware platform.  Coming up next year is JDK 8, which will include Project Lambda, Project Nashorn and more. As part of that release, JavaFX will offer 3D and third-party component integration. At Devoxx, the slick and interactive schedules were designed with JavaFX. The earliest version of the Java EE 7 SDK is available for download and has WebSocket support, improved JSON support and more.  Stephen Chin arrived on stage with his bike, ending his European NightHacking tour. Check the hacking sessions online here

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• ADF Mobile @ Oracle Open World 2012 - A Look Back...

  - by Joe Huang

  Hi, everyone: It's been a little over two weeks since the end of Oracle Open World 2012, and hope everyone has recovered sufficiently.  We have seen a tremendous amount of coverage on Oracle ADF Mobile during this Oracle Open World.  For starters, ADF Mobile demo booth was positioned in the Oracle Red Lounge in Moscone North, where all new and innovative technologies are being demonstrated.  The booth is liternally out front and the first booth in the area, and we had a lot of interested attendees talking to us.  It feels like ADF Mobile has finally arrived on the big stage. There are numerous sessions and hands on labs that covers ADF Mobile.  Details can be found in Oracle Open World page.   The Oracle Cloud: Oracle's Cloud Platofrm and Application Strategy by Thomas Kurian (Keynote) Near the beginning of the keynote, showing a great analytics application built using ADF Mobile  Oracle Fusion Middleware Strategies Driving Business Innovation by Hasan Rizvi (Keynote) The Future of Development for Oracle Fusion—From Desktop to Mobile to Cloud by Chris Tonas (General Session) Co-presented with Accenture, an ADF Mobile Beta Partner Extend Oracle Fusion Apps to Tablets/Smartphones with Oracle Mobile Technology (General Session) Extend Oracle Applications to Mobile Devices with Oracle’s Mobile Technologies (General Session) Building Mobile Applications with Oracle Cloud (General Session) Mobile-Enable Oracle Fusion Middleware and Enterprise Applications with Oracle ADF (Conference Session) Co-presented with Infosys, an ADF Mobile Beta Partner Develop On-Device iPhone and iPad Apps Without Writing Any Objective-C Code (Oracle Develop Session) Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile and Oracle SOA Suite (Conference Session) Developing Applications for Mobile iOS and Android Devices with Oracle ADF Mobile (Hands on Lab) This lab was repeated 8 (!) times Build Mobile Applications for Oracle E-business Suite (Hands on Lab) It was an extremely busy Open World for the team, and we were in the middle of trying to release ADF Mobile!   By far, the most memorable event during Open World was the ADF Meett Up at the OTN Lounge, where beers were flowing (for a little while) and familiar names are finally matched with faces.  We also appreciate the opportunity to interview the attendees from New Caledonia - sorry we probably surprised you with the video record, and many thanks for coming through for us. I also want to thank my fellow ADF Mobile and Fusion Middleware team members - from product managers, engineers, and product marketing, everyone worked extremely hard to make this Open World a great success for ADF Mobile. I really enjoyed meeting everyone at Oracle Open World, at the booth, sessions, etc.   Now it's on to release ADF Mobile - for real! Thanks, Joe Huang PS: If this thread shows up on your RSS feed, please keep watching...

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• Where Are You on the Visualization Maturity Curve?

  - by Celine Beck

  The old phrase “A picture is worth a thousand words” is as true now as ever. Providing the right users with access to the right product data, at the right time, can provide significant benefits to a business. This is especially evident with increasing technical and product complexities, elongated supply chains, and growing pressure to bring innovative products to market faster. With this in mind, it is easy to understand why visualization is an integral part of any successful product lifecycle management (PLM) strategy. At a bare minimum, knowledge workers use multiple individual documents of different formats and structure, and leverage visualization solutions to access information; but the real value of visualization can be fully reaped when it is connected to enterprise applications like PLM and tied to the appropriate business context. The picture below illustrates this visualization maturity curve, as we presented during the last Oracle Open World and the transformational effect that visualization can have on PLM processes and performance (check out the post about AutoVue Key Highlights from Oracle Open World 2012 for more information). Organizations are likely to see greater positive impact on business performance when visualization is connected to enterprise systems, allowing access to information coming from multiple sources, such as PLM, supply chain management (SCM) and enterprise resource planning (ERP). This allows organizations to reach higher levels of collaboration and optimize decision-making capacity as users can benefit from in-context access to visual information. For instance, within a PLM system, a design engineer can access a product assembly and review digital annotations added by other users specific to the engineering change request he is reviewing rather than all historical annotations. The last stage on the curve is what we call augmented business visualization (ABV).  ABV is an innovative framework which lets structured data (from Oracle’s Agile PLM for instance) interact with unstructured data (documents, design, 3D models, etc). With this new level of integration, information coming from multiple sources can be presented in a highly visual fashion; color displays can be used in order to identify parts with specific characteristics (for example pending quality issues) and you can take actions directly from within the context of documents and designs, maximizing user productivity. Those who had the chance to attend our PLM session during Oracle Open World already got a sneak peek of our latest augmented business visualization for Oracle’s Agile PLM. The solution generated a lot of wows. Stephen Porter, CEO at Zero Wait State, indicated in a post entitled “The PLM State: the Manhattan Project-Oracle’s Next Big Secret Weapon” that “this kind of synergy between visualization and PLM could qualify as a powerful weapon differentiating Agile PLM from other solutions.” If you are interested in learning more about ABV for Oracle’s Agile PLM and hear about real examples of usage of visualization at all stages of the visualization maturity curve, don’t miss our Visual Decision Making to Optimize New Product Development and Introduction session during the Oracle Value Chain Summit (Feb. 4-6, 2013, San Francisco). We look forward to seeing you there!

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• ZFS pool broken after upgrading to 14.04 LTS

  - by cruiserparts

  Well, I have been putting off upgrading to 14.04 for fear that I would break something. Actually for fear that it would break zfs (or I would break it). I am bascially slightly better than novice at linux. Spent the last couple of hours trying to get the pool back. Now I am at the stage where I don't think I have a complete failure, but I am worried that I may break it. So if could help me not break it, and recover it, I would be thankful. My zfs is file storage and not boot. It was working fine for a year and was working perfectly before the upgrade (scrub and everything was fine). I was confident that the upgrade would work (or at least I could fix it) because I had upgraded once in the past, the pool went missing, but I was able to get it back. I have reinstalled zfs, zfs utilities, and some dependencies (after searching this forum) I think what happened is 14.04 deleted some config file, or specified disk names differntly, but I could be wrong. When I set the pool up originally, I was using specific device Ids as I recall (because I did not want to break things if they got reassigned at boot) So see if this helps. I can confirm that old mountpoint folders are there but empty. no talloc stackframe at ../source3/param/loadparm.c:4864, leaking memory pool: naspool1 state: UNAVAIL status: One or more devices could not be used because the label is missing or invalid. There are insufficient replicas for the pool to continue functioning. action: Destroy and re-create the pool from a backup source. see: http://zfsonlinux.org/msg/ZFS-8000-5E scan: none requested config: NAME STATE READ WRITE CKSUM naspool1 UNAVAIL 0 0 0 insufficient replicas raidz1-0 UNAVAIL 0 0 0 insufficient replicas scsi-SATA_WDC_WD1001FALS-_WD-WMATV0990825 UNAVAIL 0 0 0 scsi-SATA_WDC_WD1001FALS-_WD-WMATV2995365 UNAVAIL 0 0 0 scsi-SATA_WDC_WD10EARS-00_WD-WMAV51894349 UNAVAIL 0 0 0 ___@ourserver:~$ sudo zpool import naspool1 cannot import 'naspool1': a pool with that name is already created/imported, and no additional pools with that name were found ___@ourserver:~$ sudo zfs list no datasets available What other output can I post to help? I'm thinking the update deleted some zfs config files. It seems like the pool exists and certainly 3 perfectly working disks did not fail at once. I am worried that I may break something without a little bit of guideance. Thanks.

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• Purple Cows, Copernicus, and Shampoo – Lessons in Customer Experience

  - by Christina McKeon

  What makes a great customer experience? And, why should you or your organization care? These are the questions that set the stage for the Oracle Customer Experience Summit, which kicked off yesterday in San Francisco. Day 1: The first day was filled with demos and insights from customer experience experts and Oracle customers sharing what it takes to deliver great customer experiences. Author Seth Godin delivered an entertaining presentation that included an in-depth exploration of the always-connected, always-sharing experience revolution that we are witnessing and yes, talked about the purple cow. It turns out that customer experience is your way to be the purple cow. Before everyone headed out to see Pearl Jam and Kings of Leon at the Oracle customer appreciation event, the day wrapped up with a discussion around building a customer-centric culture. Where do you start? Whom does it involve? What are some pitfalls to avoid? Day 2: The second day addressed the details behind all the questions brought up at the end of Day 1. Before you start on a customer experience initiative, Paul Hagen noted that you must understand you will forge a path similar to Copernicus. You will be proposing ideas and approaches that challenge current thinking in your organization. Just as Copernicus' heliocentric theory started a scientific revolution, your customer-centric efforts will start an experience revolution. If you think customer experience is like a traditional marketing approach, think again. It’s not about controlling your customers and leading them where you want them to go. It might sound like heresy to some, but your customers are already in control, whether or not your company realizes and acknowledges it. And, to survive and thrive, you'll have to focus on customers by thinking outside-in and working towards a brand that is better and more authentic. We learned how Vail Resorts takes this customer-centric approach. Employees must experience the mountain themselves and understand the experience from the guest’s standpoint. This has created a culture where employees do things for guests that are not expected. We also learned a valuable lesson in designing and innovating customer-centered experiences from Kerry Bodine. First you make the thing, and then you make the thing right. In this case, the thing is customer experience. Getting customer experience right means iterative prototyping and testing of your ideas. This is where shampoo comes in—think lather, rinse, repeat. Be prepared to keep repeating until the customer experience is right. Many of these sessions will be posted to YouTube in the coming weeks so be sure to subscribe to our CX channel.

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