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  • What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014?

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3 To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee Session Dell’s Hayden Mugford will speak on “The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are Integrated across CX Target Audience Session content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. Outcomes Customers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party! We’re hosting CX Central Fest:  a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. OpenWorld is a fabulous way for your customers to see all that Oracle Marketing Cloud has to offer. Pass on an invitation today. By Laura Vogel (Oracle) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Our Oracle Recruitment Team is Growing - Multiple Job Opportunities in Bangalore, India

    - by david.talamelli
    DON"T GET STUCK IN THE MATRIXSEE YOUR FUTUREVISIT THE ORACLE The position(s): CORPORATE RECRUITING RESEARCH ANALYST(S) ABOUT ORACLE Oracle's business is information--how to manage it, use it, share it, protect it. For three decades, Oracle, the world's largest enterprise software company, has provided the software and services that allow organizations to get the most up-to-date and accurate information from their business systems. Only Oracle powers the information-driven enterprise by offering a complete, integrated solution for every segment of the process industry. When you run Oracle applications on Oracle technology, you speed implementation, optimize performance, and maximize ROI. Great hiring doesn't happen by accident; it's the culmination of a series of thoughtfully planned and well executed events. At the core of any hiring process is a sourcing strategy. This is where you come in... Do you want to be a part of a world-class recruiting organization that's on the cutting edge of technology? Would you like to experience a rewarding work environment that allows you to further develop your skills, while giving you the opportunity to develop new skills? If you answered yes, you've taken your first step towards a future with Oracle. We are building a Research Team to support our North America Recruitment Team, and we need creative, smart, and ambitious individuals to help us drive our research department forward. Oracle has a track record for employing and developing the very best in the industry. We invest generously in employee development, training and resources. Be a part of the most progressive internal recruiting team in the industry. For more information about Oracle, please visit our Web site at http://www.oracle.com Escape the hum drum job world matrix, visit the Oracle and be a part of a winning team, apply today. POSITION: Corporate Recruiting Research Analyst LOCATION: Bangalore, India RESPONSIBILITIES: •Develop candidate pipeline using Web 2.0 sourcing strategies and advanced Boolean Search techniques to support U.S. Recruiting Team for various job functions and levels. •Engage with assigned recruiters to understand the supported business as well as the recruiting requirements; partner with recruiters to meet expectations and deliver a qualified pipeline of candidates. •Source candidates to include both active and passive job seekers to provide a strong pipeline of qualified candidates for each recruiter; exercise creativity to find candidates using Oracle's advanced sourcing tools/techniques. •Fully evaluate candidate's background against the requirements provided by recruiter, and process leads using ATS (Applicant Tracking System). •Manage your efforts efficiently; maintain the highest levels of client satisfaction as well as strong operations and reporting of research activities. PREFERRED QUALIFICATIONS: •Fluent in English, with excellent written and oral communication skills. •Undergraduate degree required, MBA or Masters preferred. •Proficiency with Boolean Search techniques desired. •Ability to learn new software applications quickly. •Must be able to accommodate some U.S. evening hours. •Strong organization and attention to detail skills. •Prior HR or corporate in-house recruiting experiences a plus. •The fire in the belly to learn new ideas and succeed. •Ability to work in team and individual environments. This is an excellent opportunity to join Oracle in our Bangalore Offices. Interested applicants can send their resume to [email protected] or contact David on +61 3 8616 3364

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  • You Might Be a DBA

    - by BuckWoody
    With all apologies to Jeff Foxworthy, I was up late Friday night on a holiday weekend (which translated into T-SQL becomes “Maintenance Window”) and I got bored in between the two or three minutes I had between clicks. So I started a “Twitter” meme – and it just took off. I haven’t cleaned these up much, but here, in author order as of Saturday the 29th of May is the list “You might be a DBA” from around the Twitterverse: buckwoody Your two main enemies are developers and SAN admins #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody You always plan an exit strategy, even when entering a McDonald's #youmightbeaDBA  buckwoody You can't explain to your family what you really do for a living #youmightbeaDBA  buckwoody You have at least one set of scripts you won't share #youmightbeaDBA  buckwoody You have an opinion on the best code-beautifier #youmightbeaDBA  buckwoody You have children older than the rest of your team #youmightbeaDBA  buckwoody You and the Oracle DBA would kill each other, but you'll happily fight off a developer together first #youmightbeaDBA  buckwoody You've threatened to quit if they give anyone the sa password on production #youmightbeaDBA  buckwoody You've sent a vendor suggestions on improving their database design or code (and been ignored) #youmightbeaDBA  buckwoody You've sent a vendor suggestions on improving their database design or code (and been ignored) #youmightbeaDBA  buckwoody You have an opinion on the best code-beautifier #youmightbeaDBA  buckwoody You have at least one set of scripts you won't share #youmightbeaDBA  buckwoody You refer to co-workers as "carbon-units" #youmightbeaDBA  buckwoody Being paranoid is on your resume at the top #youmightbeaDBA  buckwoody Everyone comes to your cube to find the MSDN DVD's #youmightbeaDBA  buckwoody You always plan an exit strategy, even when entering a McDonald's #youmightbeaDBA  buckwoody You've worn down developers to get your way by explaining normalization levels #youmightbeaDBA  buckwoody You refer to clothes as "Data Abstractions" #youmightbeaDBA  buckwoody Users pester you to be able to put data in a database, then they pester you to take it out and put it in Excel #youmightbeaDBA  buckwoody Others try to de-duplicate data, you try to copy it to more than three locations #youmightbeaDBA  buckwoody You have at least one DLT tape in the trunk of your car #youmightbeaDBA  buckwoody You use twitter and facebook to talk with colleagues because there's no one else in your company that does what you do #youmightbeaDBA  buckwoody Your spouse knows what "ETL" means #youmightbeaDBA  buckwoody You've referred to yourself as the "Data Janitor" #youmightbeaDBA  buckwoody You don't have positive connotations of the word "upgrade" #youmightbeaDBA  buckwoody You get your coffee before you check your servers, because you know you won't get any if you don't #youmightbeaDBA  buckwoody You always come to work through the back door so no one hijacks you on the way to your cube #youmightbeaDBA  buckwoody You check your server logs before you check your e-mail in the morning so you can reply "Yeah, I already fixed that." #youmightbeaDBA  buckwoody You have more conference badges than clean socks #youmightbeaDBA  buckwoody Your coffee mug says "It depends" #youmightbeaDBA  buckwoody You can convince a boss that you need 16GB of RAM in your laptop #youmightbeaDBA  buckwoody You've used ebay to find production equipment #youmightbeaDBA  buckwoody You pad all project timelines by 2X, and you still miss them #youmightbeaDBA  buckwoody You know when your company is acquiring another even before the CFO #youmightbeaDBA  buckwoody You pad all project timelines by 2X, and you still miss them #youmightbeaDBA  buckwoody You call aspirin "work vitamins" #youmightbeaDBA  buckwoody You get the same amount of sleep even after you have a child #youmightbeaDBA  buckwoody You obsess about performance metrics from over one year ago #youmightbeaDBA  buckwoody The first thing you buy after the database software is aftermarket tools to manage the database software #youmightbeaDBA  buckwoody You've tried to convince someone else to become a DBA #youmightbeaDBA  buckwoody You use twitter and facebook to talk with colleagues because there's no one else in your company that does what you do #youmightbeaDBA  buckwoody You only know other DBA's by their Tweet Handle #youmightbeaDBA  buckwoody You've explained the difference between 32 and 64-bit to more than one manager in terms they can understand, using puppets #youmightbeaDBA  buckwoody Your two main enemies are developers and SAN admins #youmightbeaDBA  buckwoody You've driven to the Datacenter to install SQL Server because "you don't trust those NOC admins" #youmightbeaDBA  buckwoody You pay more for faster Internet connections than cable at home so you don't have to drive in #youmightbeaDBA  buckwoody You call texting a "queuing system" #youmightbeaDBA  buckwoody You know that if someone can read Perl, they manage an Oracle system #youmightbeaDBA  buckwoody You have an e-mail rule for backup notifications #youmightbeaDBA  buckwoody Your food pyramid includes coffee, salt and fat #youmightbeaDBA  buckwoody You wish everything had a graphical query plan #youmightbeaDBA  buckwoody You refactor your e-mails #youmightbeaDBA  buckwoody You've gotten more help from twitter and facebook than all your years in college #youmightbeaDBA  buckwoody You would pay money for a license plate that has the letters S-Q-L together #youmightbeaDBA  buckwoody You have actually considered making a RAID array from thumb drives #youmightbeaDBA  buckwoody Everything on your laptop is installed from your MSDN subscription #youmightbeaDBA  buckwoody You've written blog posts on technology you've never actually implemented in production #youmightbeaDBA  buckwoody Everything on your laptop is installed from your MSDN subscription #youmightbeaDBA  buckwoody @MidnightDBA Click the #youmightbeaDBA tag. I've had WAY too much coffee today.  buckwoody There is no other position that is 1-deep except you and the CEO #youmightbeaDBA  buckwoody When you watch "The Office" you call it "OJT" #youmightbeaDBA  buckwoody You would pay money for a license plate that has the letters S-Q-L together #youmightbeaDBA  buckwoody Your blog would make a "best practices" or "worst practices" book #youmightbeaDBA  buckwoody You have actually considered making a RAID array from thumb drives #youmightbeaDBA  buckwoody The first thing you install on your netbook is SSMS #youmightbeaDBA  buckwoody Everything on your laptop is installed from your MSDN subscription #youmightbeaDBA  buckwoody Your watch is set to UTC because it's just easier #youmightbeaDBA  buckwoody You make plenty of money, but you're excited to get a $2.00 squeeze-ball from Quest and Redgate #youmightbeaDBA  buckwoody You make plenty of money, but you're excited to get a $2.00 squeeze-ball from Quest and Redgate #youmightbeaDBA  buckwoody You think data can be represented as something OTHER than XML #youmightbeaDBA  buckwoody You tell people that you made a database query go faster, and expect them to be happy for you #youmightbeaDBA  buckwoody You take the word "NoSQL" as a personal attack #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody * == bad #youmightbeaDBA  buckwoody * == bad #youmightbeaDBA  buckwoody There are just as many females in your technical field as males #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody You've gotten more help from twitter and facebook than all your years in college #youmightbeaDBA  buckwoody You think that something OTHER than the database might be the performance bottleneck #youmightbeaDBA  buckwoody You refer to time as a "Clustered Index" #youmightbeaDBA  buckwoody You know why "user" refers to both business people and crack addicts #youmightbeaDBA  buckwoody You make plenty of money, but you're excited to get a $2.00 squeeze-ball from Quest and Redgate #youmightbeaDBA  buckwoody You can't explain to your family what you really do for a living #youmightbeaDBA  buckwoody You tell people that you made a database query go faster, and expect them to be happy for you #youmightbeaDBA  buckwoody You think a millisecond is a really long time #youmightbeaDBA  buckwoody You're sitting and typing #youmightbeaDBA when you could be outside #youmightbeaDBA  buckwoody You can't wait for a technical conference so you can wear a kilt - and you're not Scottish #youmightbeaDBA  buckwoody You know that "DBA" stands for "Default Blame Acceptor" #youmightbeaDBA  buckwoody People can use Access as a cross or garlic on you #youmightbeaDBA  buckwoody You know what "the truth, thole truth and nothing but the truth, so help me Codd" means #youmightbeaDBA  buckwoody You've gotten more help from twitter and facebook than all your years in college #youmightbeaDBA  buckwoody You can't talk fast enough to get a concept out of your head so you tweet it instead #youmightbeaDBA  buckwoody You cry when someone doesn't use a WHERE clause #youmightbeaDBA  buckwoody You think data can be represented as something OTHER than XML #youmightbeaDBA  buckwoody You think "Set theory" is not an verb but a noun #youmightbeaDBA  buckwoody You try to convince random strangers to vote on your Connect item #youmightbeaDBA  buckwoody You think 3 hours of contiguous sleep is a good thing #youmightbeaDBA or #youmightbeamother  buckwoody You don't like Oracle, and not just because of what she did to Neo #youmightbeaDBA  buckwoody You know when to say "sequel" and "s-q-l" #youmightbeaDBA  buckwoody You know where the data is #youmightbeaDBA  buckwoody You refer to your children as "Fully Redundant Mirrors" #youmightbeaDBA  buckwoody Holiday == "Maintenance Window" #youmightbeaDBA  buckwoody Your laptop is more powerful than the servers in most companies - including your own #youmightbeaDBA  buckwoody You capitalize SELECTed words #youmightbeaDBA  buckwoody You take the word "NoSQL" as a personal attack #youmightbeaDBA  buckwoody You know why "user" refers to both business people and crack addicts #youmightbeaDBA  buckwoody You cringe in public when the word "upgrade" is used in a sentence #youmightbeaDBA  buckwoody Holiday == "Maintenance Window" #youmightbeaDBA  buckwoody All Data Is MetaData means something to you #youmightbeaDBA  buckwoody You've never seen the driveway to your house in the daylight #youmightbeaDBA  buckwoody You think that something OTHER than the database might be the performance bottleneck #youmightbeaDBA  buckwoody Most of your bloodstream is composed of caffeine #youmightbeaDBA  buckwoody Your task list is labeled "CRUD Matrix" #youmightbeaDBA  buckwoody You call your wife/husband a "Linked Server" #youmightbeaDBA  anonythemouse When someone tells you they are going to take a dump and you wonder of which database then #youmightbeaDBA  anonythemouse When it's 11pm on a holiday weekend and you are working #youmightbeaDBA  anonythemouse When you sit down at a table and look for it's primary key #youmightbeaDBA  anonythemouse When getting milk from the fridge you check the expiry date is > getdate() #youmightbeaDBA  blakmk when you wake up dreaming about sql #youmightbeaDBA  CharlesGarver You think a @buckwoody bobblehead would be a cool thing to have on the dashboard of your car #youmightbeaDBA  CharlesGarver Your friends don't understand why you think there's a difference between single and double quotes #youmightbeaDBA  CharlesGarver Even the newest employees know your name from all the downtime notices you've sent out #youmightbeaDBA  CharlesGarver You sometimes feel anxious and think "I should test restoring those backups" and then the feeling passes #youmightbeadba  CharlesGarver You know what a co-worker means when they ask "how is your squirrel server?" #youmightbeadba  CharlesGarver You can't sleep at night and you ponder the logisitcs of collecting every copy of Access for the world's biggest bonfire #youmightbeaDBA  CharlesGarver You can't sleep at night and you ponder the logisitcs of collecting every copy of Access for the world's biggest bonfire #youmightbeaDBA  CharlesGarver You're willing to move someone's job up in priority for a box of #voodoodonuts #youmightbeaDBA  CharlesGarver Each person in your company seems to think you work for THEM #youmightbeaDBA  CharlesGarver You have a Love/Hate relationship going on with #Microsoft #youmightbeaDBA  CharlesGarver People ask you to troubleshoot their Access program #youmightbeaDBA  CharlesGarver The first words you hear in the morning are 'your voicemail box is full' #youmightbeaDBA  CharlesGarver The thought of disrupting 500 people's work so you can do something doesn't phase you #youmightbeaDBA  CharlesGarver You can't sleep at night and you ponder the logisitcs of collecting every copy of Access for the world's biggest bonfire #youmightbeaDBA  CharlesGarver Your home computer is backed up in 3 different places #youmightbeaDBA  CharlesGarver Your wardrobe for work includes pajamas #youmightbeaDBA  CharlesGarver Someone tells you to look in the INDEX and you look puzzled before finally going to the back of the book. #youmightbeaDBA  chuckboycejr If you have ever set up a SQLAgent job to email your mobile phone to serve as an alarm clock #youmightbeaDBA  chuckboycejr If you'd rather meet Itzik than Jay Z #youmightbeaDBA  chuckboycejr If you'd rather meet Itzik than Jay Z #youmightbeaDBA  chuckboycejr If you'd wrestle a SysAdmin to the ground to implement #DPA best practices as per @aspiringgeek #youmightbeaDBA  databaseguy I need to be up in 7 hours, so I'm off to bed! I'll have to read the rest of @buckwoody's #youmightbeaDBA posts in the AM. (g'night Buck!)  databaseguy When people ask you about your house, the first thing you describe is the network. #youmightbeaDBA  databaseguy The last thing you say at the office each day is, "is anybody else here? I'm shutting off the lights!" #youmightbeaDBA  databaseguy Your blood pressure rises when you read application specs drafted by marketing. #youmightbeaDBA  databaseguy A good day at work is one when nobody pays you no mind. #youmightbeaDBA  databaseguy You care about latches and wait states. #youmightbeaDBA  databaseguy You have worked over 200 hours on a performance tuning project that required no application changes at all. #youmightbeaDBA  databaseguy The late-night security guard knows the names of your spouse and kids. #youmightbeaDBA  databaseguy You have had vigorous debates about whether it should be pronounced "sequel" or "ess-queue-ell". #youmightbeaDBA  databaseguy You have VPN and RDP software installed on your phone ... just in case. #youmightbeaDBA  databaseguy You have edited a data file by hand, just to see what would happen. #youmightbeaDBA  databaseguy You decorate your office walls with database catalog posters. #youmightbeaDBA  databaseguy You've built programs that access data just to keep other developers from asking you to run queries all the time. #youmightbeaDBA  databaseguy When you watch movies like The Matrix, you find yourself calculating the fasibility of storing all that data. #youmightbeaDBA  databaseguy You have tried to convince someone to spend money on an SSD storage array. #youmightbeaDBA  databaseguy When CPU is spiked on a server, you want to gather forensic evidence. #youmightbeaDBA  databaseguy You have to remind developers not to push code to production without checking if the database is ready. #youmightbeaDBA  databaseguy Nobody cares what you wear to work, as long as the thing keeps running. #youmightbeaDBA  databaseguy Telepathy is a job requirement when working with app dev teams. #youmightbeaDBA  databaseguy You read database statistics for the educational value. #youmightbeaDBA  databaseguy And your boss freely admits this to anyone within earshot. #youmightbeaDBA  databaseguy Your boss cannot explain or understand what you do. #youmightbeaDBA  databaseguy You envision ERDs when you see a GUI. #youmightbeaDBA  databaseguy You say things like "applications come and go, but data lasts forever." #youmightbeaDBA  databaseguy You have memorized the names of several of the AdventureWorks employees. #youmightbeaDBA  databaseguy You know what MAXDOP setting you can get away with for a big query based on current server load. #youmightbeaDBA  databaseguy And you immediately recognize the recursion in my last tweet. #youmightbeaDBA  databaseguy You find 50 simultaneous tweets from @buckwoody about #youmightbeaDBA :O)  DBAishness You have "funny stories" about the times your developers accidentally deleted the T-log in their test environment. #youmightbeaDBA  DBAishness Planning to slice and dice your MDW data with PowerPivot makes you giggle like a schoolgirl. #youmightbeaDBA  donalddotfarmer You think @buckwoody lives in the "real world." #youmightbeaDBA  jamach09 @buckwoody #youmightbeaDBA Why go outside when you can sit in the nice cool server room?  jamach09 If you refer to procreation as "Replication", #youmightbeaDBA.  jamach09 If you think ORM is a four-letter word, #youmightbeaDBA  JamesMarsh If you have ever preached the value of Source Code Control, #YouMightBeADBA  jethrocarr @venzann You store your shopping list in a ACID compliant DB #youmightbeaDBA  joe_positive @buckwoody thought it stood for "Don't Bother Asking" #youmightbeaDBA  joe_positive when you check your IT Events Calendar before making weekend plans #youmightbeaDBA  LadyRuna You cringe whenever someone calls Excel a database #youmightbeaDBA  LadyRuna When the waiter says he'll be your server today, you ask how many terabytes he is #youmightbeaDBA  LadyRuna you always call the asterisk a "Star" #youmightbeaDBA  LadyRuna You walk into a server room, say "Nice RACK!" and everyone there knows you're talking about server rack... #youmightbeaDBA  LadyRuna You receive more messages from servers than from friends #youmightbeaDBA  LadyRuna hmmm... #youmightbeaDBA if your recipe for gumbo is "SELECT * FROM Refrigerator"  markjholmes @SQLSoldier Heh. #youmightbeaDBA if you correct other DBAs' spelling of @PaulRandal  markjholmes #youmightbeaDBA if you actually test RAID5 vs RAID10 on your SAN because when it comes to configuration, "it depends."  markjholmes #youmightbeaDBA if you have at least 3 definitions of the word "cluster"  MarlonRibunal 3 Words: @BrentO, snicker, & Access #youmightbeaDBA  MarlonRibunal @onpnt @mikeSQL my appeal was a couple of mins late. Enjoying #youmightbeaDBA  MarlonRibunal @mikeSQL @onpnt pls, don't mention bacon #youmightbeaDBA  merv @buckwoody You HATE 3-way joins #youmightbeaDBA  MidnightDBA If you're up at midnight Tweeting about SQL #youmightbeaDBA  MidnightDBA @buckwoody I'd noticed that. :) #youmightbeaDBA  mikeSQL when people talk about "their type" you're thinking varchar, bigint, binary, etc #youmightbeadba  mikeSQL people ask you to go to lunch , but you can't go because you're attending #SQLlunch #youmightbeadba  mikeSQL you laugh for hours at all of the #sqlmoviequotes ....things in which a normal individual would scratch their head at. #youmightbeadba  mikeSQL you laugh for hours at all of the #sqlmoviequotes ....things in which a normal individual would scratch their head at. #youmightbeadba  mrdenny If you think that @buckwoody's demo using PowerPivot to analyze index usage data from DMVs is awesome then #youmightbeaDBA  mrdenny You wish @PaulRandal still worked at Microsoft so that they would make a bobble head of him #youmightbeadba  mrdenny When it's 11pm on a holiday weekend, and your posting stupid jokes on Twitter then #youmightbeadba  mrdenny If you go out with friends and wonder why no one's wearing a kilt then #YouMightBeADBA  mrdenny You can't do basic math, but you know off the top of your head how many CALs $14,412 can buy you. #YoumightbeaDBA  mrdenny If you've ever setup a SQL Job to email you to get you out of a regularly scheduled meeting #YouMightBeADBA.  mrdenny You throw up in your mouth a little when ever you here the word "Access". Even if it doesn't relate to a MS product. #YouMightBeADBA  msdtjones You spend more time listening to @buckwoody than your wife #youmightbeaDBA  NFDotCom You perform "hail deltas" on a regular basis. #YouMightBeADBA  NoelMcKinney If you tell your wife you want to go to Columbus Ohio for your wedding anniversary so you can attend #sqlsat42 then #youmightbeaDBA  NoelMcKinney You read a union is on strike and wonder if it's a UNION ALL #youmightbeaDBA  NoelMcKinney You read a union is on strike and wonder if it's a UNION ALL #youmightbeaDBA  NoelMcKinney Someone asks you to throw another log on the fire and you tell them not to worry about it because Autogrowth is turned on #youmightbeaDBA  Nuurdygirl Even if you have a girlfriend...its possible #youmightbeadba. Yeah-i said its possible!  Nuurdygirl When your girlfriend has to lean around the laptop to kiss you goodnight #youmightbeadba  Old_Man_Fish If you worry about how big your package is and how long it takes to finish #youmightbeaDBA  Old_Man_Fish If you no longer wonder if someone is in trouble or died if you are getting calls at 2AM #youmightbeaDBA  Old_Man_Fish If, when you hear the word ACCESS with no connotation you blood pressure jumps 50 points, #youmightbeaDBA  onpnt When you hear the word inject you immediately get concerned if your databases are OK #youmightbeaDBA  onpnt Your servers haven't been rebooted in a year #youmightbeaDBA  onpnt You know why it's funny when @PaulRandal has the word, "Sheep" in a tweet #youmightbeaDBA  onpnt You have read BOL without actually having a problem to figure out #youmightbeaDBA  onpnt You can type "SELECT columns FROM tables" without typos but tipen ni Banglish ares a messis #youmightbeaDBA  onpnt DR strategies doesn't include the word, RAID in them #youmightbeaDBA  onpnt you can move a SQL Server instance to a new server without the users ever knowing #youmightbeaDBA  onpnt You have made an SSIS package that is more than one step #youmightbeaDBA  onpnt You have the balls to say no to your boss when they ask for the sa password #youmightbeaDBA  onpnt you google to trouble shoot a problem and end up at your own blog (and it fixes it) #youmightbeaDBA  onpnt You talk your wife into moving the family vacation a week earlier so you can attend the areas local SSUG meeting #youmightbeaDBA  onpnt you can explain to a nontechnical person what a deadlock is #youmightbeaDBA  onpnt You hope a girl asks you what your collation is #youmightbeaDBA  onpnt you make jokes that include the words shrink, truncate and 1205. And you are the only one that laughs at them #youmightbeaDBA  onpnt You rate your ability to stay awake to work longer on blogs, twitter, forums and your day to day job with the 5 9's goal #youmightbeaDBA  onpnt you have major surgery and beg the doctor to release you back to work 5 days later because you miss your servers #youmightbeaDBA #TrueStory  onpnt You do have backups and you know how to use them #youmightbeaDBA  onpnt It's the network #youmightbeaDBA  onpnt When the developers get to work your mood changes rapidly #youmightbeaDBA  onpnt When someone says, "PASS", you first think of karaoke #youmightbeaDBA  onpnt Recruiters try to get you to call them *just* because they think you'll give them @BrentO contact info #youmightbeaDBA  onpnt You chuckle every time you go to grab the "CLR" Calcium, Lime and Rust Remover to clean something #youmightbeaDBA  onpnt @MarlonRibunal @mikeSQL Sorry man, it was already in motion ;-) #youmightbeaDBA  onpnt When you have an "I love bacon" sticker on your laptop. #youmightbeaDBA http://twitpic.com/1ry671  onpnt You sing SELECT statements in the shower #youmightbeaDBA  onpnt When you see a chicken it doesn't remind you of food. It reminds you of a guy named Jorge #youmightbeaDBA  onpnt At time, SQL is your mistress #youmightbeaDBA  onpnt Your wife wonders if SQL is the code name of your mistress at times #youmightbeaDBA  onpnt it's Friday and you are on twitter thinking really hard about what would be funny for hash tag #youmightbeaDBA  onpnt You organize your wife's "decorative"pillows on the bed in a B-Tree structure #youmightbeaDBA  PaulWhiteNZ If you: SELECT TOP (1) milk FROM fridge WHERE use_by_date >= GET_DATE() ORDER BY use_by_date ASC #YouMightBeaDBA  RonDBA #youmightbeaDBA if you read @buckwoody's and @BrentO's blogs.  ryaneastabrook @buckwoody omg, you have to stand up a website with these on them, they are awesome #youmightbeaDBA  soulvy @StrateSQL @LadyRuna Or a "Splat" #youmightbeaDBA  speedracer You can still fall asleep after three cups of coffee #youmightbeaDBA  speedracer You retweet @buckwoody on a Friday night #youmightbeaDBA  speedracer You can still fall asleep after three cups of coffee #youmightbeaDBA  speedracer Developers make you twitch #youmightbeaDBA  sqlagentman You know what X/1024*8 is. #YouMightBeADBA  SqlAsylum Your still in the office at 5:00 on memorial day weekend. #youmightbeadba :)  SQLBob Whenever someone you know gets pregnant you bring up INNER JOINs or SQL Injection attacks... #youmightbeaDBA  SQLChicken You know one or more SQL folks in the community with an animal in their username #youmightbeaDBA  SQLChicken You've used one or more car analogies to explain how a database works #youmightbeaDBA  SQLChicken “@sqljoe: #youmightbeaDBA if you applied to attend #sqlu and requested @SQLChicken to pull strings for you” lmao nice!  SQLChicken When talking about SSIS your discussions break down into various jokes about packages #youmightbeaDBA  SQLChicken Just SEEING the code for cursors makes you break out in hives #youmightbeaDBA  SQLChicken Just SEEING the code for cursors makes you break out in hives #youmightbeaDBA  SQLCraftsman You coined the phrase "Magic SAN Dust" because calling a vendor's marketing claims BS is not acceptable in a meeting. #YouMightBeADBA  SQLCraftsman If you hear about a new feature with the acronym "DAC" and wonder what disaster of a feature it is attached to this time. #YouMightBeADBA  SQLCraftsman You really own a "Stick of Much Developer Whacking" #YouMightBeADBA  SQLCraftsman You coined the phrase "Magic SAN Dust" because calling a vendor's marketing claims BS is not acceptable in a meeting. #YouMightBeADBA  SQLCraftsman Default Blame Acceptor #YouMightBeADBA  SQLCraftsman If you hear about a new feature with the acronym "DAC" and wonder what disaster of a feature it is attached to this time. #YouMightBeADBA  SQLCraftsman Default Blame Acceptor #YouMightBeADBA  SQLCraftsman If you hear about a new feature with the acronym "DAC" and wonder what disaster of a feature it is attached to this time. #YouMightBeADBA  sqljoe #youmightbeaDBA if you wished your wife knew T-sql. USE ShoppingList SELECT NecessaryItems from Supermarket WHERE Category<> ("junk food")  sqljoe #youmightbeaDBA if the first thing you kiss when you wake up is your mobile for not waking you up in the middle of the night  sqljoe #youmightbeaDBA if your wife has a "Do Not Fly" family vacation list of her own including your laptop and mobile  sqljoe #youmightbeaDBA if you have researched for DBA Anonymous groups and attended a #SSUG willing to drop your database (vice)  sqljoe #youmightbeaDBA if your only maintenance windows are staff meetings  sqljoe #youmightbeaDBA if you think of yourself as "The One" in The Matrix "balancing the equation" from The Architect's (developers) poor coding  sqljoe #youmightbeaDBA if you think @PaulRandal should have played the Oracle in The Matrix  sqljoe #youmightbeaDBA if home CD & Movie collection is stored in secured containers,in logical order & naming convention,and with a backup copy  sqljoe #youmightbeaDBA if you applied to attend #sqlu and requested @SQLChicken to pull strings for you  sqljoe #youmightbeaDBA if you have tried to TiVo @MidnightDBA broadcasts  sqljoe #youmightbeaDBA if your #sql user group feels like #AA meetings  sqljoe #youmightbeaDBA if you thought of bringing your #sql books to #sqlsaturday and #sqlpass for autographs  sqljoe #youmightbeaDBA if #sqlpass feels like the #oscars  sqljoe #youmightbeaDBA if you are proud of your small package  SQLLawman #youmightbeaDBA when you hear MDX and Acura is not first thought that comes to mind.  sqlrunner If your wife double checks that there isn't a SQLSat within 200 miles of your vacation destination #youmightbeaDBA  sqlrunner When you're on a conference call and your wife thinks your speaking in a foreign language #youmightbeaDBA  sqlrunner When you're on a conference call and your wife thinks your speaking in a foreign language #youmightbeaDBA  sqlrunner You treat the word 'access' as a verb, not a noun #youmightbeaDBA  sqlrunner If you are happy with sub-second performance #youmightbeaDBA  sqlrunner When you know the names of the NOC people AND their families #youmightbeadba  sqlrunner When you know the names of the NOC people AND their families #youmightbeadba  sqlrunner Your company set's up international phone coverage for your cruise #youmightbeaDBA  sqlsamson @buckwoody if your manager asks you for data and you respond with "there's a script for that" #youmightbeadba  sqlsamson @buckwoody If you receive more messages from your server then your spouse #youmightbeadba  SQLSoldier You've spent all night Valentines Day upgrading the SQL Servers and forgot to tell your wife you'd be working late. #youmightbeadba  SQLSoldier You're flattered when someone calls you a geek. #youmightbeadba  SQLSoldier @llangit @mrdenny it's 11pm on a holiday weekend, & your reading stupid jokes on Twitter then #youmightbeadba  SQLSoldier Your manager borrows lunch money from you because your salary is 30% higher than his. #youmightbeaDBA  SQLSoldier You think "intellisense" is a double negative because it's not intelligent nor makes sense. #youmightbeaDBA  SQLSoldier 75% of the emails you receive at home have the phrase "now following you on Twitter!" in the subject line. #youmightbeaDBA  SQLSoldier You petition Ken Burns to remake Office Space because it should have been 18 hours long. #youmightbeaDBA  SQLSoldier You select a candidate for a Jr DBA position because his resume said he's willing to get your coffee. #youmightbeaDBA  SQLSoldier Somebody misquotes @PaulRandall and you call him on your cell to verify. #youmightbeaDBA  SQLSoldier You wish the elevator in your building was slower because it's the last time you'll be left alone all day. #youmightbeaDBA  SQLSoldier The developers sacrifice small animals before giving you their code for review. #youmightbeaDBA  SQLSoldier Developers bring you coffee and a BLT when you review their code. #youmightbeaDBA #IWish  SQLSoldier You can get out of any family get-together by saying you have to work and nobody questions it. #youmightbeaDBA  SQLSoldier You've requested a HP Superdome for you "test" box. #youmightbeaDBA  SQLSoldier Your leave work early because your internet connection to the data center is better at home #youmightbeaDBA  SQLSoldier The new CEO asks you to justify your salary, so you go on vacation for 2 weeks. And he never questions you again. #youmightbeaDBA  SQLSoldier You cheer when Milton burns down the company in Office Space #youmightbeaDBA  SQLSoldier A dev. asks if you've heard about some great new feature in SQL and you show the 16 blog posts you wrote on it ... last year #youmightbeaDBA  SQLSoldier Your dev team is still testing SQL 2008 and you're already planning for SQL 11. #youmightbeaDBA #TrueStory  SQLSoldier The new CEO asks you to justify your salary, so you go on vacation for 2 weeks. And he never questions you again. #youmightbeaDBA  SQLSoldier Your dev team is still testing SQL 2008 and you're already planning for SQL 11. #youmightbeaDBA  SQLSoldier You use a cell phone service coverage map to plan your next vacation. #youmightbeaDBA  SQLSoldier You come in to work at 7 AM because it gives you at least 3 hours without any developers around. #youmightbeaDBA  SQLSoldier You figure out a way to make take your wife on a cruise and deduct it as a business expense. #youmightbeaDBA #sqlcruise  SQLSoldier You name your cat SQLDog because the name @SQLCat was already taken. #youmightbeaDBA  SQLSoldier You rate your blog posts based on the number of retweets you get. #youmightbeaDBA  SQLSoldier You disable random logins just to mess with people. #youmightbeaDBA  SQLSoldier You fall for the pickup line, "Hey baby, what's your collation?" #youmightbeaDBA  SQLSoldier You can blame an outage on anyone in the company because you're the only one that knows how to find out what really happened #youmightbeaDBA  SQLSoldier You can blame an outage on anyone in the company because you're the only one that knows how to find out what really happened #youmightbeaDBA  SQLSoldier You cheer when Milton burns down the company in Office Space #youmightbeaDBA  SQLSoldier Your leave work early because your internet connection to the data center is better at home #youmightbeaDBA  SQLSoldier You cheer when Milton burns down the company in Office Space #youmightbeaDBA  SQLSoldier Your think the 4 food groups are coffee, bacon, fast food, and Mountain Dew. #youmightbeaDBA  SQLSoldier You tell someone your job title and they ask "What?" You describe it and they ask "What?". So you say "computer geek". #youmightbeaDBA  SQLSoldier The #1 referrer to your blog is Twitter.com. #youmightbeaDBA  SQLSoldier Your idea of a good time on a Saturday involves free training. #youmightbeaDBA #sqlsat43  SQLSoldier You write a book that all of your co-workers have and none have read it. #youmightbeaDBA  SQLSoldier You write a book that sells a couple thousand copies and is heralded a best seller. #youmightbeaDBA  SQLSoldier No matter how sick you are, you go to work if it's time to pass the pager on to the next guy. #youmightbeaDBA #TrueStory  SQLSoldier You go out on the town, and strangers walk up to you and say, "Hey you're that SQL guy" #youmightbeaDBA #TrueStory  SQLSoldier Your wife asks you to fix something, and you request a downtime window. #youmightbeaDBA  SQLSoldier Your wife asks when you'll be home, and you tell her that you wish you knew. #youmightbeaDBA  SQLSoldier Your best pickup line, "Hey baby, what's your collation?" #youmightbeaDBA  SQLSoldier Your wife asks when you'll be home, and you tell her that you wish you knew. #youmightbeaDBA  SQLSoldier You know that @BuckWoody is not someone's porno name. #youmightbeaDBA  SQLSoldier You list TSQL as your native language on the 2010 census. #youmightbeaDBA  SQLSoldier Starbucks' stock price drops every time you go on vacation. #youmightbeaDBA  SQLSoldier You're happy when the web master says that the website is down. #youmightbeaDBA  SQLSoldier You know that @BuckWoody is not someone's porno name. #youmightbeaDBA  SQLSoldier You get mad when someone calls your car a "heap" because you've always considered it to be a "clustered index". #youmightbeaDBA  SQLSoldier Your blog has more hits than your company's website. #youmightbeaDBA  SQLSoldier You systematically remove the asterisk key from all keyboards in the company except yours. #youmightbeaDBA  SQLSoldier When asked if you recycle, you reply that you run sp_cycle_errorlog every night at midnight #youmightbeaDBA  SQLSoldier You wouldn't allow someone named @AdamMachanic to work on your car. #youmightbeaDBA  SQLSoldier You switch offices every 3 days to avoid developers #youmightbeaDBA  SQLSoldier PSS has your number on speed dial. #youmightbeaDBA  SQLSoldier You frown when you they tell Neo that he's going to the Oracle #youmightbeaDBA  swhaley you regretted saying "This shouldn't effect production" #youmightbeaDBA  swhaley you regretted saying "This shouldn't effect production" #youmightbeaDBA  Tarwn A pleasurable saturday means spending the day learning more about what you already do the rest of the week #youmightbeaDBA ...oh, wait...  thelostforum For great justice; all our base are belong to YOU !! #youmightbeadba  thelostforum @SQLSoldier: You need a witness to use a mirror #youmightbeaDBA ;)  TimCost you capitalize key words. always. everywhere. you can't help it, usually don't even notice. #youmightbeaDBA  Toshana Your the only one in your company not impressed with the developers new application. #youmightbeaDBA  venzann Coming soon from a (respected) book publisher - @buckwoody's #youmightbeaDBA  venzann He's on a role tonight. @buckwoody is summing up my life with his #youmightbeaDBA tweets...  venzann I love the #youmightbeaDBA tag. Found at least 6 new DBAs to follow..  venzann He's on a role tonight. @buckwoody is summing up my life with his #youmightbeaDBA tweets...  venzann You use #sqlhelp as a primary resource during troubleshooting #youmightbeaDBA  venzann You insist on stricter password security for your sql servers than you implement on your own laptop #youmightbeaDBA  WesBrownSQL @buckwoody you are up so late the only tweets you see are from @buckwoody #youmightbeaDBA  WesBrownSQL @SQLSoldier you are upgrading all your 2005 prod servers to 2008 R2 on a three day weekend... #youmightbeaDBA  zippy1981 #youmightbeaDBA if everytime you do something with #mongodb you think of the Vulcan proverb "only Nixon could go to China."  Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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  • OBIEE 11.1.1 - Introduction to OBIEE 11g Full Sample App

    - by user809526
    Isn't it nice to discover OBIEE 11g around a nice "How To" catalog of features? to observe OBI and Essbase relationships at work? to discover TimesTen? The OBIEE 11g Full Sample App (FSA) is a comprehensive collection of examples designed to demonstrate the latest Oracle BIEE 11g capabilities and design best practices: Enhanced visualizations as Geo-spacial maps and interactive dashboards, Action Framework,  BI Publisher, Scorecard and Strategy Management, Mobile style sheets, Semantic layer modeling, Multi-source federation, Integration with products such as Essbase, Oracle OLAP, ODM, TimesTen, ODI and more The FSA is intended to be comprehensive, it is big (see CAVEAT below). The FSA is not an Oracle product, it is a good will free deployment of OBIEE/Essbase designed to exemplify OBIEE features, infrastructure and security around the Fusion Middleware components. Its contents and code are distributed free for demonstrative purposes only. It is neither maintained nor supported by Oracle as a licensed product. The OBIEE Full Sample App is independent of the default Sample App that comes with the OBIEE product. BENEFITS The FSA helps as a demonstrator of OBIEE 11g best practices, a tutorial, an environment "Test & Scrap", a SR bench (regression, conflicts), a tuning bench, a quick ready made POC seed for projects, a security options environment, ... The FSA - Is organized around a catalog of functional features - Has been deployed over 1000 times, it should be stable RELEASE The Full Sample App (V107) is bound to OBIEE 11.1.1.5 and Essbase 11.1.2.1 (November 2011). The FSA release dates are independent of the Product GA date (OBIEE). In early December 2011, a new functional Patch (V110) is released. It is easily applied (in less than 15 mins) on top of OBIEE SampleApp 11.1.1.5 (V107). The patch (V110) includes additional functional examples:        1. Web Catalog Statistics Application: Provides detailed insight into your web catalog content, dormant catalog objects, webcat impact analysis for metadata changes and more        2. Data inflation Scripts: A set of simple SQL procedures to quickly inflate SampleApp Fact and Dimension data to millions of records in a few minutes        3. Public Content Extensions Framework: A patching framework for public examples and contributions leveraging SampleApp        4. Additional report examples (including bridge report, external chart integrations) and bug fixes DISTRIBUTION as VBox image (November 2011) The ready made VBox image is designed to run on Virtual Box. It can be converted to VMware (see another BLOG). 1/ http://www.oracle.com/technetwork/middleware/bi-foundation/obiee-samples-167534.html VBox Image Deployment Guide Sampleapp_v107_GA.ovf - VBox image key file The above http URL provides the user:password for the ftp URLs below. 2/ ftp://user:[email protected]/static/SampleAppV107/ 12 "7-zip" files Sampleapp_v107_GA_7_20.7z.001 -> .012 We recommend 7-zip file manager for unzipping (http://www.7-zip.org/). Select Unzip here option, it will create the contents under a directory named "SampleApp_10722". On Windows, it is important to download and save zip file under the root directory (e.g. C:\ or D:\) because of possible long pathnames. 3/ ftp://user:[email protected]/static/SampleAppV107/Unzipped_Version/ 4 files Sampleapp_v107_GA-disk[1234].vmdk Important note: Check the provided checksums (md5sum). Please do it! DISTRIBUTION as Installation files for existing OBI 11.1.1.5 (November 2011) http://www.oracle.com/technetwork/middleware/bi-foundation/obiee-samples-167534.html Install files Deployment Guide SampleApp_10722_1.zip - 198 MB CAVEAT Many computers have RAM chips problems that keep often silent ... until you manipulate big files. It is strongly advised you run some memory check program eg MEMTEST in GRUB boot manager. Running md5sum repeatedly onto the very same big file must be consistent [same result], else a hardware memory problem is suspected. For Virtual Box, you should most likely enable VT-X (Vanderpool) hardware virtualization in BIOS. A free disk space of 80 GB is required to perform safely the VBox image installation. A Virtual Machine of minimum 6 to 7 GB memory fits the needs of combining OBIEE and Essbase execution.

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  • The “Customer” Experience Revolution is Here

    - by Natalia Rachelson
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Anthony Lye, SVP, Oracle Development The Experience Revolution is here, and we are going to explore and celebrate our new customer experience ventures and strategy in an extraordinary way. In true Oracle fashion, we are hosting an exceptional event, bringing together customer experience advocates, visionaries and practitioners to discover and define Oracle’s Customer Experience vision. The Experience Revolution is best described as today’s era of the empowered consumer. For those of us who work with customers on a daily basis, we know that the modern consumer demands fast, accurate, consistent information across all communication channels. And if they don’t like the services received can easily take to social channels to voice disapproval. For this reason, organizations today operate in an environment where traditional methods of differentiation are less effective and customer experience has become the primary driver of business value. Here’s some food for thought, according to the 2011 Customer Experience Impact (CEI) Report, a full 89 percent of consumers will switch brands for a better customer experience. In short, in today’s era of the empowered consumer, delivering excellent customer experiences is what will, and is, defining the next great brands. At The Experience Revolution, Oracle President Mark Hurd will detail the vision of where customer experience is going and how Oracle will help you get there. He will introduce for the first time Oracle Customer Experience, a cross stack suite of customer experience products that enable organizations to: Engage customers with a consistent, connected and personalized brand experience across all channels and devices Deliver exceptional cross-channel order fulfillment and customer service through web, call centers and social networks Connect and analyze data from all interactions to better personalize experiences and identify hidden opportunities The Experience Revolution will also include an interactive gallery of customer experience interactions, featuring videos, touch screens and near field communication technology that will guide each attendee through an individualized event experience. We hope you will join us for an incredible evening on June 25, from 6:00 – 9:00 p.m. at Gotham Hall in New York City. You can register for The Experience Revolution here. And if you haven’t already joined the conversation on Twitter, please do: #OracleCX, #ExperienceRevolution

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  • Introducing .NET 4.0 with Visual Studio 2010 by Alex Mackey - Book review

    - by Malisa L. Ncube
    Alex (http://simpleisbest.co.uk/) does a very good job in covering the new features of .NET 4.0 and Visual Studio 2010. His focus is on the developers that have experience in development using previous versions of Visual Studio, more specifically Visual Studio 2008.     The following are my views towards his book. 1. Scope / Coverage Even as the book is labeled as introduction, it is covers a broad spectrum of technologies, features and references that are focused into helping a developer quickly decide what to use in the new .NET framework. a. Content The content included covers as much as possible the new additions that are included in the new .NET version 4.0. He shows the Visual Studio 2010 new features and quickly shows how to extend it using Managed Extensibility Framework. Some of my favorites are parallel debugging enhancements. The author delves into JQuery, which Microsoft has decided to support. Some of the very interesting content is on the out-of-band releases including ASP.NET MVC, Windows Azure Silverlight 3 and WCF Data Services. b. What is not included? Windows Phone 7 Series. This was only talked about in the MIX10. The data may not have been available at the time of writing. Microsoft Pinpoint (Microsoft code name "Dallas") Windows Embedded development. c. Table of Contents Chapter 1: Introduction Chapter 2: Visual Studio IDE and MEF Chapter 3: Language and Dynamic Changes Chapter 4: CLR and BCL Changes Chapter 5: Parallelization and Threading Enhancements Chapter 6: Windows Workflow Foundation 4 Chapter 7: Windows Communication Foundation Chapter 8: Entity Framework Chapter 9: WCF Data Services Chapter 10: ASPNET Chapter 11: Microsoft AJAX Library Chapter 12: jQuery Chapter 13: ASPNET MVC Chapter 14: Silverlight Introduction Chapter 15: WPF 4.0 and Silverlight 3.0 Chapter 16: Windows Azure 2. Depth Avoids getting into depth on the topics presented, to present the new concepts in assumption of the developer’s existing knowledge. Code samples are on book and exist mostly as snippets and very easy to follow. There are no downloadable examples. 3. Complexity The book is written in a very simple way and easy to follow. There are no irrelevant intimidating details. So it’s a book that you can grab and never put down until you’ve finished reading the entire book. 4. References The author includes reference links to blogs, Wikis and a lot of online resources including the MSDN documentation, which is a very convenient strategy to avoid flooding the reader with details which may not be of interest to them. Most sites do not use url routing and that is really not nice. There are notes from interviews between the author and people behind the new technologies, in which they explain what some specific areas that need clarifications and what their future views are in relation to the features they are working on. 5. Target The author targets experts that want to make a transition from .NET 3.5 to 4.0. Some obvious 3.5 features have been purposely excluded from the text 6. Overrall It is evident that the author has made extensive research into the breadth of what MS is working on, in relation to .NET and Visual Studio and has also been watching the online community. What I would like to see in the next edition are some details on OData protocol, Expression Blend 4 and Embedded development and Windows Phone development. I should say I’m one of the beneficiaries of this book. Excellent work Alex.   Technorati Tags: .NET,Book-Review,Visual Studio

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  • It&rsquo;s ok to throw System.Exception&hellip;

    - by Chris Skardon
    No. No it’s not. It’s not just me saying that, it’s the Microsoft guidelines: http://msdn.microsoft.com/en-us/library/ms229007.aspx  Do not throw System.Exception or System.SystemException. Also – as important: Do not catch System.Exception or System.SystemException in framework code, unless you intend to re-throw.. Throwing: Always, always try to pick the most specific exception type you can, if the parameter you have received in your method is null, throw an ArgumentNullException, value received greater than expected? ArgumentOutOfRangeException. For example: public void ArgChecker(int theInt, string theString) { if (theInt < 0) throw new ArgumentOutOfRangeException("theInt", theInt, "theInt needs to be greater than zero."); if (theString == null) throw new ArgumentNullException("theString"); if (theString.Length == 0) throw new ArgumentException("theString needs to have content.", "theString"); } Why do we want to do this? It’s a lot of extra code when compared with a simple: public void ArgChecker(int theInt, string theString) { if (theInt < 0 || string.IsNullOrWhiteSpace(theString)) throw new Exception("The parameters were invalid."); } It all comes down to a couple of things; the catching of the exceptions, and the information you are passing back to the calling code. Catching: Ok, so let’s go with introduction level Exception handling, taught by many-a-university: You do all your work in a try clause, and catch anything wrong in the catch clause. So this tends to give us code like this: try { /* All the shizzle */ } catch { /* Deal with errors */ } But of course, we can improve on that by catching the exception so we can report on it: try { } catch(Exception ex) { /* Log that 'ex' occurred? */ } Now we’re at the point where people tend to go: Brilliant, I’ve got exception handling nailed, what next??? and code gets littered with the catch(Exception ex) nastiness. Why is it nasty? Let’s imagine for a moment our code is throwing an ArgumentNullException which we’re catching in the catch block and logging. Ok, the log entry has been made, so we can debug the code right? We’ve got all the info… What about an OutOfMemoryException – what can we do with that? That’s right, not a lot, chances are you can’t even log it (you are out of memory after all), but you’ve caught it – and as such - have hidden it. So, as part of this, there are two things you can do one, is the rethrow method: try { /* code */ } catch (Exception ex) { //Log throw; } Note, it’s not catch (Exception ex) { throw ex; } as that will wipe all your important stack trace information. This does get your exception to continue, and is the only reason you would catch Exception (anywhere other than a global catch-all) in your code. The other preferred method is to catch the exceptions you can deal with. It may not matter that the string I’m passing in is null, and I can cope with it like this: try{ DoSomething(myString); } catch(ArgumentNullException){} And that’s fine, it means that any exceptions I can’t deal with (OutOfMemory for example) will be propagated out to other code that can deal with it. Of course, this is horribly messy, no one wants try / catch blocks everywhere and that’s why Microsoft added the ‘Try’ methods to the framework, and it’s a strategy we should continue. If I try: int i = (int) "one"; I will get an InvalidCastException which means I need the try / catch block, but I could mitigate this using the ‘TryParse’ method: int i; if(!Int32.TryParse("one", out i)) return; Similarly, in the ‘DoSomething’ example, it might be beneficial to have a ‘TryDoSomething’ that returns a boolean value indicating the success of continuing. Obviously this isn’t practical in every case, so use the ol’ common sense approach. Onwards Yer thanks Chris, I’m looking forward to writing tonnes of new code. Fear not, that is where helpers come into it… (but that’s the next post)

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  • Major Analyst Report Chooses Oracle As An ECM Leader

    - by brian.dirking(at)oracle.com
    Oracle announced that Gartner, Inc. has named Oracle as a Leader in its latest "Magic Quadrant for Enterprise Content Management" in a press release issued this morning. Gartner's Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute. According to Gartner, "Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of ECM, they have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technology or vertical market. Leaders deliver a suite that addresses market demand for direct delivery of the majority of core components, though these are not necessarily owned by them, tightly integrated, unique or best-of-breed in each area. We place more emphasis this year on demonstrated enterprise deployments; integration with other business applications and content repositories; incorporation of Web 2.0 and XML capabilities; and vertical-process and horizontal-solution focus. Leaders should drive market transformation." "To extend content governance and best practices across the enterprise, organizations need an enterprise content management solution that delivers a broad set of functionality and is tightly integrated with business processes," said Andy MacMillan, vice president, Product Management, Oracle. "We believe that Oracle's position as a Leader in this report is recognition of the industry-leading performance, integration and scalability delivered in Oracle Enterprise Content Management Suite 11g." With Oracle Enterprise Content Management Suite 11g, Oracle offers a comprehensive, integrated and high-performance content management solution that helps organizations increase efficiency, reduce costs and improve content security. In the report, Oracle is grouped among the top three vendors for execution, and is the furthest to the right, placing Oracle as the most visionary vendor. This vision stems from Oracle's integration of content management right into key business processes, delivering content in context as people need it. Using a PeopleSoft Accounts Payable user as an example, as an employee processes an invoice, Oracle ECM Suite brings that invoice up on the screen so the processor can verify the content right in the process, improving speed and accuracy. Oracle integrates content into business processes such as Human Resources, Travel and Expense, and others, in the major enterprise applications such as PeopleSoft, JD Edwards, Siebel, and E-Business Suite. As part of Oracle's Enterprise Application Documents strategy, you can see an example of these integrations in this webinar: Managing Customer Documents and Marketing Assets in Siebel. You can also get a white paper of the ROI Embry Riddle achieved using Oracle Content Management integrated with enterprise applications. Embry Riddle moved from a point solution for content management on accounts payable to an infrastructure investment - they are now using Oracle Content Management for accounts payable with Oracle E-Business Suite, and for student on-boarding with PeopleSoft e-Campus. They continue to expand their use of Oracle Content Management to address further use cases from a core infrastructure. Oracle also shows its vision in the ability to deliver content optimized for online channels. Marketers can use Oracle ECM Suite to deliver digital assets and offers as part of an integrated campaign that understands website visitors and ensures that they are given the most pertinent information and offers. Oracle also provides full lifecycle management through its built-in records management. Companies are able to manage the lifecycle of content (both records and non-records) through built-in retention management. And with the integration of Oracle ECM Suite and Sun Storage Archive Manager, content can be routed to the appropriate storage media based upon content type, usage data or other business rules. This ensures that the most accessed content is instantly available, and archived content is stored on a more appropriate medium like tape. You can learn more in this webinar - Oracle Content Management and Sun Tiered Storage. If you are interested in reading more about why Oracle was chosen as a Leader, view the Gartner Magic Quadrant for Enterprise Content Management.

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  • More SQL Smells

    - by Nick Harrison
    Let's continue exploring some of the SQL Smells from Phil's list. He has been putting together. Datatype mis-matches in predicates that rely on implicit conversion.(Plamen Ratchev) This is a great example poking holes in the whole theory of "If it works it's not broken" Queries will this probably will generally work and give the correct response. In fact, without careful analysis, you probably may be completely oblivious that there is even a problem. This subtle little problem will needlessly complicate queries and slow them down regardless of the indexes applied. Consider this example: CREATE TABLE [dbo].[Page](     [PageId] [int] IDENTITY(1,1) NOT NULL,     [Title] [varchar](75) NOT NULL,     [Sequence] [int] NOT NULL,     [ThemeId] [int] NOT NULL,     [CustomCss] [text] NOT NULL,     [CustomScript] [text] NOT NULL,     [PageGroupId] [int] NOT NULL;  CREATE PROCEDURE PageSelectBySequence ( @sequenceMin smallint , @sequenceMax smallint ) AS BEGIN SELECT [PageId] , [Title] , [Sequence] , [ThemeId] , [CustomCss] , [CustomScript] , [PageGroupId] FROM [CMS].[dbo].[Page] WHERE Sequence BETWEEN @sequenceMin AND @SequenceMax END  Note that the Sequence column is defined as int while the sequence parameter is defined as a small int. The problem is that the database may have to do a lot of type conversions to evaluate the query. In some cases, this may even negate the indexes that you have in place. Using Correlated subqueries instead of a join   (Dave_Levy/ Plamen Ratchev) There are two main problems here. The first is a little subjective, since this is a non-standard way of expressing the query, it is harder to understand. The other problem is much more objective and potentially problematic. You are taking much of the control away from the optimizer. Written properly, such a query may well out perform a corresponding query written with traditional joins. More likely than not, performance will degrade. Whenever you assume that you know better than the optimizer, you will most likely be wrong. This is the fundmental problem with any hint. Consider a query like this:  SELECT Page.Title , Page.Sequence , Page.ThemeId , Page.CustomCss , Page.CustomScript , PageEffectParams.Name , PageEffectParams.Value , ( SELECT EffectName FROM dbo.Effect WHERE EffectId = dbo.PageEffects.EffectId ) AS EffectName FROM Page INNER JOIN PageEffect ON Page.PageId = PageEffects.PageId INNER JOIN PageEffectParam ON PageEffects.PageEffectId = PageEffectParams.PageEffectId  This can and should be written as:  SELECT Page.Title , Page.Sequence , Page.ThemeId , Page.CustomCss , Page.CustomScript , PageEffectParams.Name , PageEffectParams.Value , EffectName FROM Page INNER JOIN PageEffect ON Page.PageId = PageEffects.PageId INNER JOIN PageEffectParam ON PageEffects.PageEffectId = PageEffectParams.PageEffectId INNER JOIN dbo.Effect ON dbo.Effects.EffectId = dbo.PageEffects.EffectId  The correlated query may just as easily show up in the where clause. It's not a good idea in the select clause or the where clause. Few or No comments. This one is a bit more complicated and controversial. All comments are not created equal. Some comments are helpful and need to be included. Other comments are not necessary and may indicate a problem. I tend to follow the rule of thumb that comments that explain why are good. Comments that explain how are bad. Many people may be shocked to hear the idea of a bad comment, but hear me out. If a comment is needed to explain what is going on or how it works, the logic is too complex and needs to be simplified. Comments that explain why are good. Comments may explain why the sql is needed are good. Comments that explain where the sql is used are good. Comments that explain how tables are related should not be needed if the sql is well written. If they are needed, you need to consider reworking the sql or simplify your data model. Use of functions in a WHERE clause. (Anil Das) Calling a function in the where clause will often negate the indexing strategy. The function will be called for every record considered. This will often a force a full table scan on the tables affected. Calling a function will not guarantee that there is a full table scan, but there is a good chance that it will. If you find that you often need to write queries using a particular function, you may need to add a column to the table that has the function already applied.

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  • Welcome to the SOA &amp; E2.0 Partner Community Forum

    - by Jürgen Kress
    With more than 200 registrations the SOA & E2.0 Partner Community Forum is a huge success!   Conference program Is available online: http://tinyurl.com/soaforumagenda Agenda Tuesday March 15th 2011 12:15 Welcome & Introduction – Hans Blaas & Jürgen Kress, Oracle 12:30 Oracle Middleware Strategy and Information on Application Grid and Exalogic - Andrew Sutherland, Oracle 13:15 Managing Online Customer, Partner and Employee Engagement Oracle E2.0 Solutions - Andrew Gilboy, Oracle 14:00 Coffee Break 14:30 Partner SOA/ BPM Reference Case – Leon Smiers, Capgemini 15:15 Partner WebCenter/ UCM Reference Case – Vikram Setia, Infomentum 16.00 Break 16.30 SOA and BPM 11gR1 PS3 Update – David Shaffer 17:00 Why specialization is important for Partners – Nick Kritikos, Hans Blaas & Jürgen Kress 17:45 Social Event   Wednesday March 16th 2011 09.00 Welcome & Introduction Day II 09.15 Breakout sessions Round 1 SOA Suite 11g PS3 & OSB Importance of ADF & Jdeveloper SOA Security IDM WebCenter PS3, Whats New E2.0 Sales Plays 10.30 Break 10.45 Breakout sessions Round 2 WebCenter PS3, Whats New Applications Management Enterprise Manager and Amberpoint ADF/WebCenter 11g integration with BPM Suite 11g Importance of ADF & Jdeveloper JCAPS & OC4J migration opportunities for service business 12.00 Lunch 13.00 Breakout sessions Round 3 BPM 11g, Whats New Universal Content Management! 11g SOA Security IDM E2.0 Surrounding Products: ATG, Documaker, Primavera Middleware Industry Value Propositions & Sales Plays 14.30 Break 14.45 Fusion Applications, Rajan Krishnan, Oracle 15.30 SOA & E2.0 Summary & Closing, Hans Blaas & Jürgen Kress, Oracle 15.45 Finish & Departure 16:00 Bus departure   Capgemini Nederland BV Papendorpseweg 100 3500 GN Utrecht The Netherlands Tel: +31 30 689 00 00 For a detailed routedescription by car or public transport please visit: http://www.nl.capgemini.com/pdf/Papendorp_UK.pdf Hotel In case you have not booked your hotel yet, please make your own hotel reservation. You can book your hotel room at the 'Hotel Vianen' at a special rate, by using the Oracle booking code: DDG VIA-GF41422. One night package € 110,- for a single room, including breakfast. Kindly secure your hotel room as soon as possible. The number of rooms is limited! Hotel Vianen Prins Bernhardstraat 75 4132 XE Vianen [email protected] The Netherlands [email protected] Arrival on 14th of March and staying at Hotel Vianen. On 15th of March we have arranged a transfer from Hotel Vianen to the Capgemini Offices. The bus is parked in front of the hotel and will leave at 10.15AM (UTC/GMT+1). Logistics Pass with barcode At your arrival you will receive a pass with a barcode. This pass will give you access to the conference building and the different floors within the building. Please make sure to hand in your pass at the registration desk at the end of the day. Arrival by plane Transfer from Schiphol Airport to Capgemini on 15th of March will be arranged by Oracle. A hostess will be welcoming you at the Meeting Point at Schiphol Airport (this is a red and white large cubicle situated next to Delifrance) The buses will depart from Schiphol Airport at 09.00AM, 09.45AM and 10.30AM (UTC/GMT+1).     For future SOA Partner Community Forums  become a member for registration please visit www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Partner Community Forum,Community,SOA Partner Community,Utrecht 03.2011,OPN,Oracle,Jürgen Kress

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  • iPad Impressions

    - by Aaron Lazenby
    So, I spent some quality time with my new iPad on Saturday. Here are things I like/don't like: -- Don't like that it has to sync with iTunes before you use it: I was traveling and left my laptop at home thinking I'd use this iPad thing instead. But the first thing it asked me to do is connect it to a laptop. Ugh. Had to borrow my mother-in-law's MacBook Pro just to get the iPad rolling. -- Like that magazines and newspapers are forever changed: And I think for the better...it's why I bought this thing in the first place. I spent significant time with The New York Times, The Wall Street Journal, Time Magazine and Popular Science on the iPad. Sliding stories around, jumping from section to section, enlarging images = all excellent experiences. Actually prefer iPad magazine to print, which will require a major shift in editorial strategy, summed up by Popular Science's Mark Jannot in his editor's note "What defines a magazine? Curated expertise--not paper." -- Don't like the screwy human factors: I actually enjoy the virtual keyboard (although I think I'm in the minority), but you have to hunch over to look down at what you're typing. Bad technology ergonomics have already jacked my body in various ways. The iPad just introduced a new one.-- Like the multitouch: In fact, it's awesome. Hands down. Probably will have the most lasting impact on the personal computing industry as a whole.   -- Don't like that it's heavy: If you plan to read in bed, you'd better double up on the creatine and curls. Holding this thing up on your own gets pretty uncomfortable. -- Like the Netfilx app: I wanted to watch "The Big Lebowski," so I did. That is all. -- Don't like that people feel 3G is necessary: For $30 a month? Please. I'm already accustomed to limiting my laptop internet use to readily available free wi-fi. Why do I expect anything different with the iPad? Most anyplace I have time to sit and read/use a computer (cafe, airport, you house, library, etc.) has free wi-fi. I can live without web surfing in your car. That's what the iPhone is for. -- Don't like that not everyone was ready in day one: I'm looking at you Facebook. No iPad app for launch? Lame. iPhone apps scaled-up to work on the iPad look grainy and cheap. Not a quality befitting this beautiful $700 piece of glass.Verdict: I'm bringing it to COLLABORATE 08 and seeing if I can go the whole week using only the iPad. If I can trade this thing for my laptop, I know it's a winner. For now, I'm enjoying Popular Science.

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  • Is Microsoft&rsquo;s Cloud Bet Placed on the Ground?

    - by andrewbrust
    Today at the Unversity of Washington, Steve Ballmer gave a speech on Microsoft’s cloud strategy.  Significantly, Azure was only briefly mentioned and was not shown.  Instead, Ballmer spoke about what he called the five “dimensions” of the cloud, and used that as the basis for an almost philosophical discussion.  Ballmer opined on how the cloud should be distinguished from the Internet.as well as what the cloud will and should enable.  Ballmer worked hard to portray the cloud not as a challenger to Windows and PCs (as Google would certainly suggest it is) but  really as just the latest peripheral that adds value to PCs and devices. At one point during his speech, Ballmer said “We start with Windows at Microsoft.  It’s the most popular smart device on the planet.  And our design center for the future of Windows is to make it one of those smarter devices that the cloud really wants.”  I’m not sure I agree with Ballmer’s ambition here, but I must admit he’s taken the “software + services” concept and expanded on it in more consumer-friendly fashion. There were demos too.  For example, Blaise Aguera y Arcas reprised his Bing Maps demo from the TED conference held last month.  And Simon Atwell showed how Microsoft has teamed with Sky TV in the UK to turn Xbox into something that looks uncannily like Windows Media Center.  Specifically, an Xbox console app called Sky Player provides full access to Sky’s on-demand programming but also live TV access to an array of networks carried on its home TV service, complete with an on-screen programming guide.  Windows Phone 7 Series was shown quickly and Ballmer told us that while Windows Mobile/Phone 6.5 and earlier were designed for voice and legacy functionality, Windows Phone 7 Series is designed for the cloud. Over and over during Ballmer’s talk (and those of his guest demo presenters), the message was clear: Microsoft believes that client (“smart”) devices, and not mere HTML terminals, are the technologies to best deliver on the promise of the cloud.  The message was that PCs running Windows, game consoles and smart phones  whose native interfaces are Internet-connected offer the most effective way to utilize cloud capabilities.  Even the Bing Maps demo conveyed this message, because the advanced technology shown in the demo uses Silverlight (and thus the PCs computing power), and not AJAX (which relies only upon the browser’s native scripting and rendering capabilities) to produce the impressive interface shown to the audience. Microsoft’s new slogan, with respect to the cloud, is “we’re all in.”  Just as a Texas Hold ‘em player bets his entire stash of chips when he goes all in, so too is Microsoft “betting the company” on the cloud.  But it would seem that Microsoft’s bet isn’t on the cloud in a pure sense, and is instead on the power of the cloud to fuel new growth in PCs and other client devices, Microsoft’s traditional comfort zone.  Is that a bet or a hedge?  If the latter, is Microsoft truly all in?  I don’t really know.  I think many people would say this is a sucker’s bet.  But others would say it’s suckers who bet against Microsoft.  No matter what, the burden is on Microsoft to prove this contrarian view of the cloud is a sensible one.  To do that, they’ll need to deliver on cloud-connected device innovation.  And to do that, the whole company will need to feel that victory is crucial.  Time will tell.  And I expect to present progress reports in future posts.

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  • What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

    - by Kathryn Perry
    A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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  • Windows Azure Use Case: Agility

    - by BuckWoody
    This is one in a series of posts on when and where to use a distributed architecture design in your organization's computing needs. You can find the main post here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx  Description: Agility in this context is defined as the ability to quickly develop and deploy an application. In theory, the speed at which your organization can develop and deploy an application on available hardware is identical to what you could deploy in a distributed environment. But in practice, this is not always the case. Having an option to use a distributed environment can be much faster for the deployment and even the development process. Implementation: When an organization designs code, they are essentially becoming a Software-as-a-Service (SaaS) provider to their own organization. To do that, the IT operations team becomes the Infrastructure-as-a-Service (IaaS) to the development teams. From there, the software is developed and deployed using an Application Lifecycle Management (ALM) process. A simplified view of an ALM process is as follows: Requirements Analysis Design and Development Implementation Testing Deployment to Production Maintenance In an on-premise environment, this often equates to the following process map: Requirements Business requirements formed by Business Analysts, Developers and Data Professionals. Analysis Feasibility studies, including physical plant, security, manpower and other resources. Request is placed on the work task list if approved. Design and Development Code written according to organization’s chosen methodology, either on-premise or to multiple development teams on and off premise. Implementation Code checked into main branch. Code forked as needed. Testing Code deployed to on-premise Testing servers. If no server capacity available, more resources procured through standard budgeting and ordering processes. Manual and automated functional, load, security, etc. performed. Deployment to Production Server team involved to select platform and environments with available capacity. If no server capacity available, standard budgeting and procurement process followed. If no server capacity available, systems built, configured and put under standard organizational IT control. Systems configured for proper operating systems, patches, security and virus scans. System maintenance, HA/DR, backups and recovery plans configured and put into place. Maintenance Code changes evaluated and altered according to need. In a distributed computing environment like Windows Azure, the process maps a bit differently: Requirements Business requirements formed by Business Analysts, Developers and Data Professionals. Analysis Feasibility studies, including budget, security, manpower and other resources. Request is placed on the work task list if approved. Design and Development Code written according to organization’s chosen methodology, either on-premise or to multiple development teams on and off premise. Implementation Code checked into main branch. Code forked as needed. Testing Code deployed to Azure. Manual and automated functional, load, security, etc. performed. Deployment to Production Code deployed to Azure. Point in time backup and recovery plans configured and put into place.(HA/DR and automated backups already present in Azure fabric) Maintenance Code changes evaluated and altered according to need. This means that several steps can be removed or expedited. It also means that the business function requesting the application can be held directly responsible for the funding of that request, speeding the process further since the IT budgeting process may not be involved in the Azure scenario. An additional benefit is the “Azure Marketplace”, In effect this becomes an app store for Enterprises to select pre-defined code and data applications to mesh or bolt-in to their current code, possibly saving development time. Resources: Whitepaper download- What is ALM?  http://go.microsoft.com/?linkid=9743693  Whitepaper download - ALM and Business Strategy: http://go.microsoft.com/?linkid=9743690  LiveMeeting Recording on ALM and Windows Azure (registration required, but free): http://www.microsoft.com/uk/msdn/visualstudio/contact-us.aspx?sbj=Developing with Windows Azure (ALM perspective) - 10:00-11:00 - 19th Jan 2011

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  • #MIX Day 2 Keynote: Put the Phone Down and Listen

    - by andrewbrust
    MIX day 1’s keynote was all about Windows Phone 7 (WP7).  MIX day 2’s was a reminder that Microsoft has much more going on than a new mobile platform.  Steven Sinofsky, Scott Guthrie, Doug Purdy and others showed us lots of other good things coming from Microsoft, mostly in the developer stack, that we certainly shouldn’t overlook.  These included the forthcoming IE9, its new JavaScript compiling engine and support for HTML 5 that takes full advantage of the local PC resources, including the Graphics Processing Unit.  The announcements also included important additions to ASP.NET (and one subtraction, in the form of lighter-weight ViewState technology) including almost-obsessive jQuery support.  That support is so good that John Resig, creator of the jQuery project, came on stage to tell us so.  Then Scott Guthrie told us that Microsoft would be contributing code to Open Source jQuery project. This is not your father’s Microsoft, it would seem. But to me, the crown jewel in today’s keynote were the numerous announcements around the Open Data Protocol (OData).  OData is nothing more than the protocol side of “Astoria” (now known as WCF Data Services, and until recently called ADO.NET Data Services) separated out and opened up as a platform-neutral standard.  The 2009 Professional Developers Conference (PDC) was Microsoft’s vehicle for first announcing OData, as well as project “Dallas,” an Azure-based cloud platform for publishing commercial OData feeds.  And we had already known about “bridges” for Astoria (and thus OData) for PHP and Java.  We also knew that PowerPivot, Microsoft’s forthcoming self-service BI plug-in for Excel 2010, will consume OData feeds and then facilitate drill-down analysis of their data.  And we recently found out that SQL Reporting Services reports (in the forthcoming SQL Server 2008 R2) and SharePoint 2010 lists will be consumable in OData format as well. So what was left to announce?  How about OData clients for Palm webOS and Apple iPhone/Objective C?  How about the release to Open Source of .NET’s OData client?  Or the ability to publish any SQL Azure database as an OData service by simply checking a checkbox at deployment?  Maybe even a Silverlight tool (code-named “Houston”) to create SQL Azure databases (and then publish them as OData) right in the browser?  And what if you you could get at NetFlix’s entire catalog in OData format?  You can – just go to http://odata.netflix.com/Catalog/ and see for yourself.  Douglas Purdy, who made these announcements said “we want OData to work on as many devices and platforms as possible.”  After all the cross-platform OData announcements made in about a half year’s time, it’s hard to dispute this. When Microsoft plays the data card, and plays it well, watch out, because data programmability is the company’s heritage.  I’ll be discussing OData at length in my April Redmond Review column.  I wrote that column two weeks ago, and was convinced then that OData was a big deal. Today upped the ante even more.  And following the Windows Phone 7 euphoria of yesterday was, I think, smart timing.  The phone, if it’s successful, will be because it’s a good developer platform play.  And developer platforms (as well as their creators) are most successful when they have a good data strategy.  OData is very Silverlight-friendly, and that means it’s WP7-friendly too.  Phone plus service-oriented data is a one-two punch.  A phone platform without data would have been a phone with no signal.

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  • Who should ‘own’ the Enterprise Architecture?

    - by Michael Glas
    I recently had a discussion around who should own an organization’s Enterprise Architecture. It was spawned by an article titled “Busting CIO Myths” in CIO magazine1 where the author interviewed Jeanne Ross, director of MIT's Center for Information Systems Research and co-author of books on enterprise architecture, governance and IT value.In the article Jeanne states that companies need to acknowledge that "architecture says everything about how the company is going to function, operate, and grow; the only person who can own that is the CEO". "If the CEO doesn't accept that role, there really can be no architecture."The first question that came up when talking about ownership was whether you are talking about a person, role, or organization (there are pros and cons to each, but in general, I like to assign accountability to as few people as possible). After much thought and discussion, I came to the conclusion that we were answering the wrong question. Instead of talking about ownership we were talking about responsibility and accountability, and the answer varies depending on the particular role of the organization’s Enterprise Architecture and the activities of the enterprise architect(s).Instead of looking at just who owns the architecture, think about what the person/role/organization should do. This is one possible scenario (thanks to Bob Covington): The CEO should own the Enterprise Strategy which guides the business architecture. The Business units should own the business processes and information which guide the business, application and information architectures. The CIO should own the technology, IT Governance and the management of the application and information architectures/implementations. The EA Governance Team owns the EA process.  If EA is done well, the governance team consists of both IT and the business. While there are many more roles and responsibilities than listed here, it starts to provide a clearer understanding of ‘ownership’. Now back to Jeanne’s statement that the CEO should own the architecture. If you agree with the statement about what the architecture is (and I do agree), then ultimately the CEO does need to own it. However, what we ended up with was not really ownership, but more statements around roles and responsibilities tied to aspects of the enterprise architecture. You can debate the semantics of ownership vs. responsibility and accountability, but in the end the important thing is to come to a clearer understanding that is easily communicated (and hopefully measured) around the question “Who owns the Enterprise Architecture”.The next logical step . . . create a RACI matrix that details the findings . . . but that is a step that each organization needs to do on their own as it will vary based on current EA maturity, company culture, and a variety of other factors. Who ‘owns’ the Enterprise Architecture in your organization? 1 CIO Magazine Article (Busting CIO Myths): http://www.cio.com/article/704943/Busting_CIO_Myths Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Teeing Off With Chris Leone at OpenWorld 2012

    - by Kathryn Perry
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Chris Leone, Senior Vice President, Oracle Applications Development Monday morning in downtown San Francisco - lots of sunshine, plenty of traffic, and sidewalks chocked full of people with fresh faces and blister free feet. Let the week of Oracle OpenWorld begin! For a great Applications start, Chris Leone packed the house with his Fusion Applications overview session - he covered strategy, scope, roadmaps, and customer successes. Fusion Apps, the world's best SaaS suite, is built on 100 percent standards. Chris talked about its information driven user experience, its innovative design, and the choice of deployment. People can run Fusion in the cloud, in a managed / hosted environment, or on premise -- or they can use a combination of these three models. About seventy percent of our customers go with SaaS. Release 5 of Fusion Apps will become available soon. The cadence of releases will be three times a year. The key drivers are to accelerate business success (no rip and replace) and to simplify business processes. Chris told the audience that organic Fusion is the centerpiece of our cloud solutions, rounded out with acquired offerings such as Taleo Recruiting and RightNow Customer Service. From the cloud solutions, customers can expect real time and predictive BI, social capabilities, choice of deployment, and more productivity because of a next generation UX called FUSE. Chris's demo showed a super easy, new UI that touts self service navigation. We'll blog about FUSE in the very near future. Chris said the next 365 days of Fusion Apps would include more localization, more industries, more power, more mobile, and more configurability. The audience was challenged to think hard about how Fusion could be part of their three-to-five year plans. Chris set up a great opportunity for you to follow up with your customers as they explore the possibilities.

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  • Bancassurers Seek IT Solutions to Support Distribution Model

    - by [email protected]
    Oracle Insurance's director of marketing for EMEA, John Sinclair, attended the third annual Bancassurance Forum in Vienna last month. He reports that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. Vienna is at the crossroads between mature Western European markets, where bancassurance is now an established best practice, and more recently tapped Eastern European markets that offer the greatest growth potential. Attendance at the Bancassurance Forum was good, with 87 bancassurance attendees, most in very senior positions in the industry. The conference provided the chance for a lively discussion among bancassurers looking to keep abreast of the latest trends in one of Europe's most successful distribution models for insurance. Even under normal business conditions, there is a great demand for best practice sharing within the industry as there is no standard formula for success.  Each company has to chart its own course and choose the strategies for sales, products development and the structure of ownership that make sense for their business, and as soon as they get it right bancassurers need to adapt the mix to keep up with ever changing regulations, completion and economic conditions.  To optimize the overall relationship between banking and insurance for mutual benefit, a balance needs to be struck between potentially conflicting interests. The banking side of the house is looking for greater wallet share from its customers and the ability to increase profitability by bundling insurance products with higher margins - especially in light of the recent economic crisis, where margins for traditional banking products are low and completion high. The insurance side of the house seeks access to new customers through a complementary distribution channel that is efficient and cost effective. To make the relationship work, it is important that both sides of the same house forge strategic and long term relationships - irrespective of whether the underlying business model is supported by a distribution agreement, cross-ownership or other forms of capital structure. However, this third annual conference was not held under normal business conditions. The conference took place in challenging, yet interesting times. ING's forced spinoff of its insurance operations under pressure by the EU Commission and the troubling losses suffered by Allianz as a result of the Dresdner bank sale were fresh in everyone's mind. One year after markets crashed, there is now enough hindsight to better understand the implications for bancassurance and best practices that are emerging to deal with them. The loan-driven business that has been crucial to bancassurance up till now evaporated during the crisis, leaving bancassurers grappling with how to change their overall strategy from a loan-driven to a more diversified model.  Attendees came to the conference to learn what strategies were working - not only to cope with the market shift, but to take advantage of it as markets pick up. Over the course of 14 customer case studies and numerous analyst presentations, topical issues ranging from getting the business model right to the impact on capital structuring of Solvency II were debated openly. Many speakers alluded to the need to specifically design insurance products with the banking distribution channel in mind, which brings with it specific requirements such as a high degree of standardization to achieve efficiency and reduce training costs. Moreover, products must be engineered to suit end consumers who consider banks a one-stop shop. The importance of IT to the successful implementation of bancassurance strategies was a theme that surfaced regularly throughout the conference.  The cross-selling opportunity - that will ultimately determine the success or failure of any bancassurance model - can only be fully realized through a flexible IT architecture that enables banking and insurance processes to be integrated and presented to front-line staff through a common interface. However, the reality is that most bancassurers have legacy IT systems, which constrain the businesses' ability to implement new strategies to maintaining competitiveness in turbulent times. My colleague Glenn Lottering, who chaired the conference, believes that the primary opportunities for bancassurers to extract value from their IT infrastructure investments lie in distribution management, risk management with the advent of Solvency II, and achieving operational excellence. "Oracle is ideally suited to meet the needs of bancassurance," Glenn noted, "supplying market-leading software for both banking and insurance. Oracle provides adaptive systems that let customers easily integrate hybrid business processes from both worlds while leveraging existing IT infrastructure." Overall, the consensus at the conference was that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.    

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  • Oracle Data Integration 12c: Simplified, Future-Ready, High-Performance Solutions

    - by Thanos Terentes Printzios
    In today’s data-driven business environment, organizations need to cost-effectively manage the ever-growing streams of information originating both inside and outside the firewall and address emerging deployment styles like cloud, big data analytics, and real-time replication. Oracle Data Integration delivers pervasive and continuous access to timely and trusted data across heterogeneous systems. Oracle is enhancing its data integration offering announcing the general availability of 12c release for the key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c, delivering Simplified and High-Performance Solutions for Cloud, Big Data Analytics, and Real-Time Replication. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. With the 12c release Oracle becomes the new leader in the data integration and replication technologies as no other vendor offers such a complete set of data integration capabilities for pervasive, continuous access to trusted data across Oracle platforms as well as third-party systems and applications. Oracle Data Integration 12c release addresses data-driven organizations’ critical and evolving data integration requirements under 3 key themes: Future-Ready Solutions : Supporting Current and Emerging Initiatives Extreme Performance : Even higher performance than ever before Fast Time-to-Value : Higher IT Productivity and Simplified Solutions  With the new capabilities in Oracle Data Integrator 12c, customers can benefit from: Superior developer productivity, ease of use, and rapid time-to-market with the new flow-based mapping model, reusable mappings, and step-by-step debugger. Increased performance when executing data integration processes due to improved parallelism. Improved productivity and monitoring via tighter integration with Oracle GoldenGate 12c and Oracle Enterprise Manager 12c. Improved interoperability with Oracle Warehouse Builder which enables faster and easier migration to Oracle Data Integrator’s strategic data integration offering. Faster implementation of business analytics through Oracle Data Integrator pre-integrated with Oracle BI Applications’ latest release. Oracle Data Integrator also integrates simply and easily with Oracle Business Analytics tools, including OBI-EE and Oracle Hyperion. Support for loading and transforming big and fast data, enabled by integration with big data technologies: Hadoop, Hive, HDFS, and Oracle Big Data Appliance. Only Oracle GoldenGate provides the best-of-breed real-time replication of data in heterogeneous data environments. With the new capabilities in Oracle GoldenGate 12c, customers can benefit from: Simplified setup and management of Oracle GoldenGate 12c when using multiple database delivery processes via a new Coordinated Delivery feature for non-Oracle databases. Expanded heterogeneity through added support for the latest versions of major databases such as Sybase ASE v 15.7, MySQL NDB Clusters 7.2, and MySQL 5.6., as well as integration with Oracle Coherence. Enhanced high availability and data protection via integration with Oracle Data Guard and Fast-Start Failover integration. Enhanced security for credentials and encryption keys using Oracle Wallet. Real-time replication for databases hosted on public cloud environments supported by third-party clouds. Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c and other Oracle technologies, such as Oracle Database 12c and Oracle Applications, provides a number of benefits for organizations: Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training. Integration with Oracle Database 12c provides a strong foundation for seamless private cloud deployments. Delivers real-time data for reporting, zero downtime migration, and improved performance and availability for Oracle Applications, such as Oracle E-Business Suite and ATG Web Commerce . Oracle’s data integration offering is optimized for Oracle Engineered Systems and is an integral part of Oracle’s fast data, real-time analytics strategy on Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine. Oracle Data Integrator 12c and Oracle GoldenGate 12c differentiate the new offering on data integration with these many new features. This is just a quick glimpse into Oracle Data Integrator 12c and Oracle GoldenGate 12c. Find out much more about the new release in the video webcast "Introducing 12c for Oracle Data Integration", where customer and partner speakers, including SolarWorld, BT, Rittman Mead will join us in launching the new release. Resource Kits Meet Oracle Data Integration 12c  Discover what's new with Oracle Goldengate 12c  Oracle EMEA DIS (Data Integration Solutions) Partner Community is available for all your questions, while additional partner focused webcasts will be made available through our blog here, so stay connected. For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Stay Connected Oracle Newsletters

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  • Fast Data: Go Big. Go Fast.

    - by Dain C. Hansen
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 For those of you who may have missed it, today’s second full day of Oracle OpenWorld 2012 started with a rumpus. Joe Tucci, from EMC outlined the human face of big data with real examples of how big data is transforming our world. And no not the usual tried-and-true weblog examples, but real stories about taxi cab drivers in Singapore using big data to better optimize their routes as well as folks just trying to get a better hair cut. Next we heard from Thomas Kurian who talked at length about the important platform characteristics of Oracle’s Cloud and more specifically Oracle’s expanded Cloud Services portfolio. Especially interesting to our integration customers are the messaging support for Oracle’s Cloud applications. What this means is that now Oracle’s Cloud applications have a lightweight integration fabric that on-premise applications can communicate to it via REST-APIs using Oracle SOA Suite. It’s an important element to our strategy at Oracle that supports this idea that whether your requirements are for private or public, Oracle has a solution in the Cloud for all of your applications and we give you more deployment choice than any vendor. If this wasn’t enough to get the juices flowing, later that morning we heard from Hasan Rizvi who outlined in his Fusion Middleware session the four most important enterprise imperatives: Social, Mobile, Cloud, and a brand new one: Fast Data. Today, Rizvi made an important step in the definition of this term to explain that he believes it’s a convergence of four essential technology elements: Event Processing for event filtering, business rules – with Oracle Event Processing Data Transformation and Loading - with Oracle Data Integrator Real-time replication and integration – with Oracle GoldenGate Analytics and data discovery – with Oracle Business Intelligence Each of these four elements can be considered (and architect-ed) together on a single integrated platform that can help customers integrate any type of data (structured, semi-structured) leveraging new styles of big data technologies (MapReduce, HDFS, Hive, NoSQL) to process more volume and variety of data at a faster velocity with greater results.  Fast data processing (and especially real-time) has always been our credo at Oracle with each one of these products in Fusion Middleware. For example, Oracle GoldenGate continues to be made even faster with the recent 11g R2 Release of Oracle GoldenGate which gives us some even greater optimization to Oracle Database with Integrated Capture, as well as some new heterogeneity capabilities. With Oracle Data Integrator with Big Data Connectors, we’re seeing much improved performance by running MapReduce transformations natively on Hadoop systems. And with Oracle Event Processing we’re seeing some remarkable performance with customers like NTT Docomo. Check out their upcoming session at Oracle OpenWorld on Wednesday to hear more how this customer is using Event processing and Big Data together. If you missed any of these sessions and keynotes, not to worry. There's on-demand versions available on the Oracle OpenWorld website. You can also checkout our upcoming webcast where we will outline some of these new breakthroughs in Data Integration technologies for Big Data, Cloud, and Real-time in more details. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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  • What’s the Difference Between Succession Management and Talent Reviews?

    - by HCM-Oracle
    By Marcie Van Houten Is there a difference or are they pieces of one holistic strategic talent process? And can you have one without the other?  First, let me give a quick definition of each.  Succession planning (or management) is about creating succession slates or talent pools in support of a critical job or position or sets thereof. And then using those plans to help mitigate risk and plan talent needs for the organization.  Talent reviews (known by other names often) are sets of meetings where managers and executives come together to review, discuss and often heatedly debate the merits and potential of their employees, and then place and sometimes calibrate that talent on a performance to potential matrix.  These are some of the most strategic conversations happening in conference rooms across the globe. I speak with a lot of organizations about their practices in this area and the answers to these questions are as varied and nuanced as there are organizations thinking about them.  Some are passionate about their talent review processes and have a very evolved and thoughtful approach.  They really know their people, where their talent is, and the opportunities they plan to offer them.  And to them that is their succession process.  They may never create a slate of named candidates for a job or assign employees to formal talent pools.   On the flip side there are other organizations that create slates and slates and often multiple talent pools to support their strategic positions.  Through these, they are able to mitigate the risk associated with having a key player leave their organization.  And for them, that is their succession process.  Some will start from the lower levels of their organization and roll up their succession plans, while other organizations only cover their top 200 executives and key positions with plans.  And then there are organizations that leverage some of all of these.  Ultimately, the goals are to increase employee engagement, reduce talent-related risk, ensure the right talent is aligned to the strategic initiatives and to drive business value.  The approaches are as unique as the organizations they represent and the business opportunities they are looking to seize upon.   And that's ok.  It's great in fact. Because one thing that is common is the recognition that the need to know your people and align your top talent to the future needs of the organization is mission critical. Sure, there are a set of commonly recognized best practices and guiding principles for all of this.  There is no one right or perfect answer.  And that is what makes this all so much darn fun.  With Talent Review and Succession Management from Oracle HCM Cloud, we’ve blended the ability to support your strategic talent review conversations with both succession plans and talent pools allowing for one very seamless and interactive process. So whether you create a lot of succession plans, only focus on talent pools, have a robust talent review process, or all of the above, Oracle has you covered. I’m looking forward to spending time with our customers at the upcoming OHUG Global Conference 2014 happening June 9-13 in Las Vegas.  It’s an opportunity for me to talk to customers about their business and how they are doing strategic talent processes like talent reviews and succession.  I hope to see you there. Marcie Van Houten brings over 20 years of management consulting, information systems and human capital management experience to her role as director of product strategy at Oracle. Ms. Van Houten has spent the past several years at Oracle working closely with customers to help drive the direction of the company's talent and succession management applications. Additionally, she spent nine years at PeopleSoft as Director of Information Systems leading human capital management implementation projects. Marcie Van Houten lives in Walnut Creek, California, and holds a MBA from Southern Methodist University in Dallas, Texas.  You can follow her on Twitter: @MarcieVH

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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  • Book review (Book 6) - Wikinomics

    - by BuckWoody
    This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here. The book I chose for November 2011 was: Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott   Why I chose this Book: I’ve heard a lot about this book - was one of the “must read” kind of business books (many of which are very “fluffy”) and supposedly deals with collaborating using technology - so I want to see what it says about collaborative efforts and how I can leverage them. What I learned: I really disliked this book. I’ve never been a fan of the latest “business book”, and sadly that’s what this felt like to me. A “business book” is what I call a work that has a fairly simple concept to get across, and then proceeds to use various made-up terms, analogies and other mechanisms to fill hundreds of pages doing it. This perception is at my own – the book is pretty old, and these things go stale quickly. The author’s general point (at least what I took away from it) was: Open Source is good, proprietary is bad. Collaboration is the hallmark of successful companies. In my mind, you can save yourself the trouble of reading this work if you get these two concepts down. Don’t get me wrong – open source is awesome, and collaboration is a good thing, especially in places where it fits. But it’s not a panacea as the author seems to indicate. For instance, he continuously uses the example of MySpace to show a “2.0” company, which I think means that you can enter text as well as read it on a web page. All well and good. But we all know what happened to MySpace, and of course he missed the point entirely about this new web environment: low barriers to entry often mean low barriers to exit. And the open, collaborative company being the best model – well, I think we all know a certain computer company famous for phones and music that is arguably quite successful, and is probably one of the most closed, non-collaborative (at least with its customers) on the planet. So that sort of takes away that argument. The reality of business is far more complicated. Collaboration is an amazing tool, and should be leveraged heavily. However, at the end of the day, after you do your research you need to pick a strategy and stick with it. Asking thousands of people to assist you in building your product probably will not work well. Open Source is great – but some proprietary products are quite functional as well, have a long track record, are well supported, and will probably be upgraded. Everything has its place, so use what works where it is needed. There is no single answer, sadly. So did I waste my time reading the book? Did I make a bad choice? Not at all! Reading the opinions and thoughts of others is almost always useful, and it’s important to consider opinions other than your own. If nothing else, thinking through the process either convinces you that you are wrong, or helps you understand better why you are right.

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  • Measuring ASP.NET and SharePoint output cache

    - by DigiMortal
    During ASP.NET output caching week in my local blog I wrote about how to measure ASP.NET output cache. As my posting was based on real work and real-life results then I thought that this posting is maybe interesting to you too. So here you can read what I did, how I did and what was the result. Introduction Caching is not effective without measuring it. As MVP Henn Sarv said in one of his sessions then you will get what you measure. And right he is. Lately I measured caching on local Microsoft community portal to make sure that our caching strategy is good enough in environment where this system lives. In this posting I will show you how to start measuring the cache of your web applications. Although the application measured is built on SharePoint Server publishing infrastructure, all those counters have same meaning as similar counters under pure ASP.NET applications. Measured counters I used Performance Monitor and the following performance counters (their names are similar on ASP.NET and SharePoint WCMS): Total number of objects added – how much objects were added to output cache. Total object discards – how much objects were deleted from output cache. Cache hit count – how many times requests were served by cache. Cache hit ratio – percent of requests served from cache. The first three counters are cumulative while last one is coefficient. You can use also other counters to measure the full effect of caching (memory, processor, disk I/O, network load etc before and after caching). Measuring process The measuring I describe here started from freshly restarted web server. I measured application during 12 hours that covered also time ranges when users are most active. The time range does not include late evening hours and night because there is nothing to measure during these hours. During measuring we performed no maintenance or administrative tasks on server. All tasks performed were related to usual daily content management and content monitoring. Also we had no advertisement campaigns or other promotions running at same time. The results You can see the results on following graphic.   Total number of objects added   Total object discards   Cache hit count   Cache hit ratio You can see that adds and discards are growing in same tempo. It is good because cache expires and not so popular items are not kept in memory. If there are more popular content then the these lines may have bigger distance between them. Cache hit count grows faster and this shows that more and more content is served from cache. In current case it shows that cache is filled optimally and we can do even better if we tune caches more. The site contains also pages that are discarded when some subsite changes (page was added/modified/deleted) and one modification may affect about four or five pages. This may also decrease cache hit count because during day the site gets about 5-10 new pages. Cache hit ratio is currently extremely good. The suggested minimum is about 85% but after some tuning and measuring I achieved 98.7% as a result. This is due to the fact that new pages are most often requested and after new pages are added the older ones are requested only sometimes. So they get discarded from cache and only some of these will return sometimes back to cache. Although this may also indicate the need for additional SEO work the result is very well in technical means. Conclusion Measuring ASP.NET output cache is not complex thing to do and you can start by measuring performance of cache as a start. Later you can move on and measure caching effect to other counters such as disk I/O, network, processors etc. What you have to achieve is optimal cache that is not full of items asked only couple of times per day (you can avoid this by not using too long cache durations). After some tuning you should be able to boost cache hit ratio up to at least 85%.

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  • Customize Entity Framework SSDL &amp; SQL Generation

    - by Dane Morgridge
    In almost every talk I have done on Entity Framework I get questions on how to do custom SSDL or SQL when using model first development.  Quite a few of these questions have required custom changes to the SSDL, which of course can be a problem if it is getting auto generated.  Luckily, there is a tool that can help.  In the Visual Studio Gallery on MSDN, there is the Entity Designer Database Generation Power Pack. You have the ability to select different generation strategies and it also allows you to inject custom T4 Templates into the generation workflow so that you can customize the SSDL and SQL generation.  When you select to generate a database from a model the dialog is replaced by one with more options:   You can clone the individual workflow for either the current project or current machine.  The templates are installed at “C:\Program Files (x86)\Microsoft Visual Studio 10.0\Common7\IDE\Extensions\Microsoft\Entity Framework Tools\DBGen” on my local machine and you can make a copy of any template there.  If you clone the strategy and open it up, you will get the following workflow: Each item in the sequence is defining the execution of a T4 template.  The XAML for the workflow is listed below so you can see where the T4 files are defined.  You can simply make a copy of an existing template and make what ever changes you need.   1: <Activity x:Class="GenerateDatabaseScriptWorkflow" ... > 2: <x:Members> 3: <x:Property Name="Csdl" Type="InArgument(sde:EdmItemCollection)" /> 4: <x:Property Name="ExistingSsdl" Type="InArgument(s:String)" /> 5: <x:Property Name="ExistingMsl" Type="InArgument(s:String)" /> 6: <x:Property Name="Ssdl" Type="OutArgument(s:String)" /> 7: <x:Property Name="Msl" Type="OutArgument(s:String)" /> 8: <x:Property Name="Ddl" Type="OutArgument(s:String)" /> 9: <x:Property Name="SmoSsdl" Type="OutArgument(ss:SsdlServer)" /> 10: </x:Members> 11: <Sequence> 12: <dbtk:ProgressBarStartActivity /> 13: <dbtk:CsdlToSsdlTemplateActivity SsdlOutput="[Ssdl]" TemplatePath="$(VSEFTools)\DBGen\CSDLToSSDL_TPT.tt" /> 14: <dbtk:CsdlToMslTemplateActivity MslOutput="[Msl]" TemplatePath="$(VSEFTools)\DBGen\CSDLToMSL_TPT.tt" /> 15: <ded:SsdlToDdlActivity ExistingSsdlInput="[ExistingSsdl]" SsdlInput="[Ssdl]" DdlOutput="[Ddl]" /> 16: <dbtk:GenerateAlterSqlActivity DdlInputOutput="[Ddl]" DeployToScript="True" DeployToDatabase="False" /> 17: <dbtk:ProgressBarEndActivity ClosePopup="true" /> 18: </Sequence> 19: </Activity>   So as you can see, this tool enables you to make some pretty heavy customizations to how the SSDL and SQL get generated.  You can get more info and the tool can be downloaded from: http://visualstudiogallery.msdn.microsoft.com/en-us/df3541c3-d833-4b65-b942-989e7ec74c87.  There is a comments section on the site so make sure you let the team know what you like and what you don’t like.  Enjoy!

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