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• Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Key-Value Pair Databases and Document Databases in the Big Data Story. In this article we will understand the role of Columnar, Graph and Spatial Database supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (The day before yesterday’s post) NoSQL Databases (The day before yesterday’s post) Key-Value Pair Databases (Yesterday’s post) Document Databases (Yesterday’s post) Columnar Databases (Tomorrow’s post) Graph Databases (Today’s post) Spatial Databases (Today’s post) Columnar Databases  Relational Database is a row store database or a row oriented database. Columnar databases are column oriented or column store databases. As we discussed earlier in Big Data we have different kinds of data and we need to store different kinds of data in the database. When we have columnar database it is very easy to do so as we can just add a new column to the columnar database. HBase is one of the most popular columnar databases. It uses Hadoop file system and MapReduce for its core data storage. However, remember this is not a good solution for every application. This is particularly good for the database where there is high volume incremental data is gathered and processed. Graph Databases For a highly interconnected data it is suitable to use Graph Database. This database has node relationship structure. Nodes and relationships contain a Key Value Pair where data is stored. The major advantage of this database is that it supports faster navigation among various relationships. For example, Facebook uses a graph database to list and demonstrate various relationships between users. Neo4J is one of the most popular open source graph database. One of the major dis-advantage of the Graph Database is that it is not possible to self-reference (self joins in the RDBMS terms) and there might be real world scenarios where this might be required and graph database does not support it. Spatial Databases  We all use Foursquare, Google+ as well Facebook Check-ins for location aware check-ins. All the location aware applications figure out the position of the phone with the help of Global Positioning System (GPS). Think about it, so many different users at different location in the world and checking-in all together. Additionally, the applications now feature reach and users are demanding more and more information from them, for example like movies, coffee shop or places see. They are all running with the help of Spatial Databases. Spatial data are standardize by the Open Geospatial Consortium known as OGC. Spatial data helps answering many interesting questions like “Distance between two locations, area of interesting places etc.” When we think of it, it is very clear that handing spatial data and returning meaningful result is one big task when there are millions of users moving dynamically from one place to another place & requesting various spatial information. PostGIS/OpenGIS suite is very popular spatial database. It runs as a layer implementation on the RDBMS PostgreSQL. This makes it totally unique as it offers best from both the worlds. Courtesy: mushroom network Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Hive. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• SOA Community Newsletter May 2014

  - by JuergenKress

  Registration for the Fusion Middleware Summer Camps 2014 is open – Register asap for one of our bootcamps August 4th – 8th 2014 in Lisbon. Please read details and pre-requisitions careful before you register. We expect that like in the past, the conference will be booked out soon! If you can’t make it to Lisbon attend our SOA Suite 11c free on-demand Bootcamp or  Managing the Complexity of IoT online trainings. With more than 5000 customers, SOA Suite Achieves Significant Customer Adoption and Industry Recognition.Thanks to all our SOA Specialized partners for making our joins SOA customers successful! As a summary of the Industrial SOA series we published the Podcast Show Notes: SOA and Cloud - Where's This Relationship Going? Make sure you use the Oracle Demo Systems for your customer presentations. The demo systems are hosted by Oracle and include complete scenarios based on the latest Middleware version like the new B2B SOA Suite Demo System! For local presentations without fast internet use the SOA/BPM 11.1.1.7.1 Virtual Machine and Case Management Sample. At our SOA Community Workspace (SOA Community membership required) you can get new IoT presentations for Location Based Offers for Banking & Whitepaper and online Webcast & Utility presentation. In this newsletter you will find many articles about OSB: OSB 11g – A Hands-on Tutorial & Using Split-Joins in OSB Services for parallel processing of messages & OSB, Service Callouts and OQL & Working with Oracle Security Token Service. Thanks for sharing all the additional SOA articles within the community: How to configure Oracle SOA/BPM task auto release & Controlling BPEL process flow at runtime & Upgrading to Oracle SOA Suite 11g PS6 (11.1.1.7)? Do this. & BPEL and BPM's performance monitoring using DMS & SOA 11g - Create RESTful Service In Oracle SOA & Wrong timezone causes TopLink warning in SOA suite. Highlight of the BPM and ACM section is the IDC BPM vendor report. The new bundle Patch including the ACM UI is now available. If you want to learn more about ACM, get the ACM training material at our SOA Community Workspace (SOA Community membership required). A great demo for your next BPM presentation is the BPM iPad app. It’s simpleMobile BPM is Not An Option. It’s a Necessity. Thanks for sharing all the additional BPM articles within the community: BPM update adds Case Management Web Interface and REST APIs & Implementing deadline functionality with Oracle Adaptive Case Management & BPM 11g Timeout Heuristics & Humantask Assignment: Names and Expressions Assignment via Rules. In our last section Architecture, it is all about design. Usability is a key factor for customer satisfaction, worth to spend some time and read the Simplified User Experience Design Patterns eBook. Great blueprint for your project! See you in Lisbon! To read the newsletter please visit www.tinyurl.com/soaNewsMay2014 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: newsletter,SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress

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• Part 7: EBS Modifications and Flagged Files in R12

  - by volker.eckardt(at)oracle.com

  Let me, based on my previous blog, explain the procedure of flagged files a bit better and facilitate the same with screenshots. Flagged files is a concept within the Oracle eBusiness Suite (EBS) release 12, where you flag a standard deployment file, let’s say a Forms file, a Package or a Java class file. When you run the patch analyse, the list of flagged files will be checked and in case one of these files gets patched, the analyse report will tell you. Note: This functionality is also available in release 11, here it is implemented and known as “applcust.txt”. You can flag as many files as you want, in whatever relationship they are with your customizations. In addition to the flag itself you can add a comment. You should use this comment to point to your customization reference (here XXAR_RPT_066 or XXAP_CUST_030). Consider the following two cases: You have created your own report, based on a standard report. In this case you will flag the report file itself, and the key views used. When a patch updates one of these files, you will be informed and can initiate a proper review and testing. (ex.: first line for ARXCTA.rdf) You have created an extensive personalization and because it is business critical you like to be informed if the page definition gets updated. In this case you register the PG.xml file as flagged file. (ex.: second line below for CreateExtBankAcctPG.xml) The menu path to register flagged files is the following: (R) System Administrator > (M) Oracle Applications Manager > Site Map > Maintenance > Register Flagged Files     Your DBA should now run the Patch Analyse every time he is going to apply a new patch. (R) System Administrator > (M) Oracle Applications Manager > Patch Wizard > Task “Recommend/Analyze Patches” The screenshot above shows the impact summary. For this blog entry the number “2” titled “Flagged Files Changed“ is in our focus. When you click the “2” you will get a similar screen like the first in this blog, showing you exactly the files which will get patched if you continue and apply this patch in this environment right now. Note: It is also shown that just 20% of all patch files will get applied. This situation might be different in case your environments are on a different patch level. For sure also the customization impact might then be different. The flagging step can be done directly in the Oracle Applications Manager.  Our developers are responsible for. To transport such a flag+comment we use a FNDLOAD script. It is suggested to put the flagged files data file directly into your CEMLI patch. Herewith the flagged files registration will be executed right at the same time when the patch gets applied. Process Steps: Developer: Builds CEMLI Reviews code and identifies key standard objects referenced Determines standard object files and flags them Creates FNDLOAD file and adds the same to the CEMLI patch DBA: Executes for every new Oracle standard patch the patch analyse in a representative environment Checks and retrieves the flagged files and comments Sends flagged file list back to development team for analyse / retest Developer: Analyses / Updates / Retests effected CEMLIs Prerequisite: The patch analyse has to be executed in an environment where flagged files have been registered. (If you run the patch analyse in a vanilla or outdated environment (compared to your PROD), the analyse will not be so helpful!) When to start with Flagged files? Start right now utilizing this feature. It is an invest to improve the production stability and fulfil your SLA!   Summary Flagged Files is a very helpful EBS R12 technique when analysing patches. Implement a procedure within your development process to maintain such flags. Let the DBA run the patch analyse in an environment with a similar patch and customization level as your current production.   Related Links: EBS Patching Procedures - Chapter 2-13 - Registered Flagged Files

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• Is a university education really worth it for a good programmer?

  - by Jon Purdy

  The title says it all, but here's the personal side of it: I've been doing design and programming for about as long as I can remember. If there's a programming problem, I can figure it out. (Though admittedly StackOverflow has allowed me to skip the figuring out and get straight to the doing in many instances.) I've made games, esoteric programming languages, and widgets and gizmos galore. I'm currently working on a general-purpose programming language. There's nothing I do better than programming. However, I'm just as passionate about design. Thus when I felt leaving high school that my design skills were lacking, I decided to attend university for New Media Design and Imaging, a digital design-related major. For a year, I diligently studied art and programmed in my free time. As the next year progressed, however, I was obligated to take fewer art and design classes and more technical classes. The trouble was of course that these classes were geared toward non-technical students, and were far beneath my skill level at the time. No amount of petitioning could overcome the institution's reluctance to allow me to test out of such classes, and the major offered no promise for any greater challenge in the future, so I took the extreme route: I switched into the technical equivalent of the major, New Media Interactive Development. A lot of my credits moved over into the new major, but many didn't. It would have been infeasible to switch to a more rigorous technical major such as Computer Science, and having tutored Computer Science students at every level here, I doubt I would be exposed to anything that I haven't already or won't eventually find out on my own, since I'm so involved in the field. I'm now on track to graduate perhaps a year later than I had planned, which puts a significant financial strain on my family and my future self. My schedule continues to be bogged down with classes that are wholly unnecessary for me to take. I'm being re-introduced to subjects that I've covered a thousand times over, simply because I've always been interested in it all. And though I succeed in avoiding the cynical and immature tactic of failing to complete work out of some undeserved sense of superiority, I'm becoming increasingly disillusioned by the lack of intellectual stimulation. Further, my school requires students to complete a number of quarters of co-op work experience proportional to their major. My original major required two quarters, but my current requires three, delaying my graduation even more. To top it all off, college is putting a severe strain on my relationship with my very close partner of a few years, so I've searched diligently for co-op jobs in my area, alas to no avail. I'm now in my third year, and approaching that point past which I can no longer handle this. Either I keep my head down, get a degree no matter what it takes, and try to get a job with a company that will pay me enough to do what I love that I can eventually pay off my loans; or I cut my losses now, move wherever there is work, and in six months start paying off what debt I've accumulated thus far. So the real question is: is a university education really more than just a formality? It's a big decision, and one I can't make lightly. I think this is the appropriate venue for this kind of question, and I hope it sticks around for the sake of others who might someday find themselves in similar situations. My heartfelt thanks for reading, and in advance for your help.

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• Oracle Announces Release of PeopleSoft HCM 9.1 Feature Pack 2

  - by Jay Zuckert

  Big things sometimes come in small packages.  Today Oracle announced the availability of PeopleSoft HCM 9.1 Feature Pack 2 which delivers a new HR self service user experience that fundamentally changes the way managers and employees interact with the HCM system.  Earlier this year we reviewed a number of new concept designs with our Customer Advisory Boards.  With the accelerated feature pack development cycle we have adopted, these innovations are  now available to all 9.1 customers without the need for an upgrade.   There are no new products that need to be licensed for the capabilities below. For more details on Feature Pack 2, please see the Oracle press release. Included in Feature Pack 2 is a new search-based menu-free navigation that allows managers to search for employees by name and take actions directly from the secure search results.  For example, a manager can now simply type in part of an employee’s first or last name and receive meaningful results from documents related to performance, compensation, learning, recruiting, career planning and more.   Delivered actions can be initiated directly from these search results and the actions are securely tied to HCM security and user role.  The feature pack also includes new pages that will enable managers to be more productive by aggregating key employee data into a single page.  The new Manager Dashboard and Talent Summary provide a consolidated view of data related to a manager’s team and individual team members, respectively.   The Manager Dashboard displays information relevant to their direct reports including team learning, objective alignment, alerts, and pending approvals requiring their attention.  The Talent Summary provides managers with an aggregated view of talent management-related data for an individual employee including performance history, salary history, succession options, total rewards, and competencies.   The information displayed in both the Manager Dashboard and Talent Summary is configurable by system administrators and can be personalized by each of your managers. Other Feature Pack 2 enhancements allow organizations to administer Matrix or Dotted-Line Relationship Management, which addresses the challenge of tracking and maintaining project-based organizations that cut across the enterprise and geographic regions.  From within the Company Directory and Org Viewer organization charts, managers now have access to manager self-service transactions from related actions.  More than 70 manager and employee self-service transactions have been tied into the related action framework accessible from Org Viewer, Manager Dashboard, Talent Summary and Secure Enterprise Search (SES) results.  In addition to making it easier to access manager self-service transactions, the feature pack delivers streamlined transaction pages making everyday tasks such as promoting an employee faster and more efficient. With the delivery of PeopleSoft HCM 9.1 Feature Pack 2, Oracle continues to deliver on its commitment to our PeopleSoft customers.  With this feature pack, HCM 9.1 customers will be able to deploy the newest functionality quickly, without a major release upgrade, and realize added value from their existing PeopleSoft investment.    For customers newly deploying 9.1, a new download with all of Feature Pack 2  will be available early next year.   This will aslo include recertified upgrade paths from 8.8, 8.9 and 9.0, for customers in the upgrade process.

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• Create a Remote Git Repository from an Existing XCode Repository

  - by codeWithoutFear

  Introduction Distributed version control systems (VCS’s), like Git, provide a rich set of features for managing source code.  Many development tools, including XCode, provide built-in support for various VCS’s.  These tools provide simple configuration with limited customization to get you up and running quickly while still providing the safety net of basic version control. I hate losing (and re-doing) work.  I have OCD when it comes to saving and versioning source code.  Save early, save often, and commit to the VCS often.  I also hate merging code.  Smaller and more frequent commits enable me to minimize merge time and effort as well. The work flow I prefer even for personal exploratory projects is: Make small local changes to the codebase to create an incrementally improved (and working) system. Commit these changes to the local repository.  Local repositories are quick to access, function even while offline, and provides the confidence to continue making bold changes to the system.  After all, I can easily recover to a recent working state. Repeat 1 & 2 until the codebase contains “significant” functionality and I have connectivity to the remote repository. Push the accumulated changes to the remote repository.  The smaller the change set, the less likely extensive merging will be required.  Smaller is better, IMHO. The remote repository typically has a greater degree of fault tolerance and active management dedicated to it.  This can be as simple as a network share that is backed up nightly or as complex as dedicated hardware with specialized server-side processing and significant administrative monitoring. XCode’s out-of-the-box Git integration enables steps 1 and 2 above.  Time Machine backups of the local repository add an additional degree of fault tolerance, but do not support collaboration or take advantage of managed infrastructure such as on-premises or cloud-based storage. Creating a Remote Repository These are the steps I use to enable the full workflow identified above.  For simplicity the “remote” repository is created on the local file system.  This location could easily be on a mounted network volume. Create a Test Project My project is called HelloGit and is located at /Users/Don/Dev/HelloGit.  Be sure to commit all outstanding changes.  XCode always leaves a single changed file for me after the project is created and the initial commit is submitted. Clone the Local Repository We want to clone the XCode-created Git repository to the location where the remote repository will reside.  In this case it will be /Users/Don/Dev/RemoteHelloGit. Open the Terminal application. Clone the local repository to the remote repository location: git clone /Users/Don/Dev/HelloGit /Users/Don/Dev/RemoteHelloGit Convert the Remote Repository to a Bare Repository The remote repository only needs to contain the Git database.  It does not need a checked out branch or local files. Go to the remote repository folder: cd /Users/Don/Dev/RemoteHelloGit Indicate the repository is “bare”: git config --bool core.bare true Remove files, leaving the .git folder: rm -R * Remove the “origin” remote: git remote rm origin Configure the Local Repository The local repository should reference the remote repository.  The remote name “origin” is used by convention to indicate the originating repository.  This is set automatically when a repository is cloned.  We will use the “origin” name here to reflect that relationship. Go to the local repository folder: cd /Users/Don/Dev/HelloGit Add the remote: git remote add origin /Users/Don/Dev/RemoteHelloGit Test Connectivity Any changes made to the local Git repository can be pushed to the remote repository subject to the merging rules Git enforces. Create a new local file: date > date.txt /li> Add the new file to the local index: git add date.txt Commit the change to the local repository: git commit -m "New file: date.txt" Push the change to the remote repository: git push origin master Now you can save, commit, and push/pull to your OCD hearts’ content! Code without fear! --Don

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• Orchestrating the Virtual Enterprise, Part I

  - by Kathryn Perry

  A guest post by Jon Chorley, Oracle's Chief Sustainability Officer & Vice President, SCM Product Strategy During the American Industrial Revolution, the Ford Motor Company did it all. It turned raw materials into a showroom full of Model Ts. It owned a steel mill, a glass factory, and an automobile assembly line. The company was both self-sufficient and innovative and went on to become one of the largest and most profitable companies in the world. Nowadays, it's unusual for any business to follow this vertical integration model because its much harder to be best in class across such a wide a range of capabilities and services. Instead, businesses focus on their core competencies and outsource other business functions to specialized suppliers. They exchange vertical integration for collaboration. When done well, all parties benefit from this arrangement and the collaboration leads to the creation of an agile, lean and successful "virtual enterprise." Case in point: For Sun hardware, Oracle outsources most of its manufacturing and all of its logistics to third parties. These are vital activities, but ones where Oracle doesn't have a core competency, so we shift them to business partners who do. Within our enterprise, we always retain the core functions of product development, support, and most of the sales function, because that's what constitutes our core value to our customers. This is a perfect example of a virtual enterprise.  What are the implications of this? It means that we must exchange direct internal control for indirect external collaboration. This fundamentally changes the relative importance of different business processes, the boundaries of security and information sharing, and the relationship of the supply chain systems to the ERP. The challenge is that the systems required to support this virtual paradigm are still mired in "island enterprise" thinking. But help is at hand. Developments such as the Web, social networks, collaboration, and rules-based orchestration offer great potential to fundamentally re-architect supply chain systems to better support the virtual enterprise.  Supply Chain Management Systems in a Virtual Enterprise Historically enterprise software was constructed to automate the ERP - and then the supply chain systems extended the ERP. They were joined at the hip. In virtual enterprises, the supply chain system needs to be ERP agnostic, sitting above each of the ERPs that are distributed across the virtual enterprise - most of which are operating in other businesses. This is vital so that the supply chain system can manage the flow of material and the related information through the multiple enterprises. It has to have strong collaboration tools. It needs to be highly flexible. Users need to be able to see information that's coming from multiple sources and be able to react and respond to events across those sources.  Oracle Fusion Distributed Order Orchestration (DOO) is a perfect example of a supply chain system designed to operate in this virtual way. DOO embraces the idea that a company's fulfillment challenge is a distributed, multi-enterprise problem. It enables users to manage the process and the trading partners in a uniform way and deliver a consistent user experience while operating over a heterogeneous, virtual enterprise. This is a fundamental shift at the core of managing supply chains. It forces virtual enterprises to think architecturally about how best to construct their supply chain systems. In my next post, I will share examples of companies that have made that shift and talk more about the distributed orchestration process.

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• how can I specify interleaved vertex attributes and vertex indices

  - by freefallr

  I'm writing a generic ShaderProgram class that compiles a set of Shader objects, passes args to the shader (like vertex position, vertex normal, tex coords etc), then links the shader components into a shader program, for use with glDrawArrays. My vertex data already exists in a VertexBufferObject that uses the following data structure to create a vertex buffer: class CustomVertex { public: float m_Position[3]; // x, y, z // offset 0, size = 3*sizeof(float) float m_TexCoords[2]; // u, v // offset 3*sizeof(float), size = 2*sizeof(float) float m_Normal[3]; // nx, ny, nz; float colour[4]; // r, g, b, a float padding[20]; // padded for performance }; I've already written a working VertexBufferObject class that creates a vertex buffer object from an array of CustomVertex objects. This array is said to be interleaved. It renders successfully with the following code: void VertexBufferObject::Draw() { if( ! m_bInitialized ) return; glBindBuffer( GL_ARRAY_BUFFER, m_nVboId ); glBindBuffer( GL_ELEMENT_ARRAY_BUFFER, m_nVboIdIndex ); glEnableClientState( GL_VERTEX_ARRAY ); glEnableClientState( GL_TEXTURE_COORD_ARRAY ); glEnableClientState( GL_NORMAL_ARRAY ); glEnableClientState( GL_COLOR_ARRAY ); glVertexPointer( 3, GL_FLOAT, sizeof(CustomVertex), ((char*)NULL + 0) ); glTexCoordPointer(3, GL_FLOAT, sizeof(CustomVertex), ((char*)NULL + 12)); glNormalPointer(GL_FLOAT, sizeof(CustomVertex), ((char*)NULL + 20)); glColorPointer(3, GL_FLOAT, sizeof(CustomVertex), ((char*)NULL + 32)); glDrawElements( GL_TRIANGLES, m_nNumIndices, GL_UNSIGNED_INT, ((char*)NULL + 0) ); glDisableClientState( GL_VERTEX_ARRAY ); glDisableClientState( GL_TEXTURE_COORD_ARRAY ); glDisableClientState( GL_NORMAL_ARRAY ); glDisableClientState( GL_COLOR_ARRAY ); glBindBuffer( GL_ARRAY_BUFFER, 0 ); glBindBuffer( GL_ELEMENT_ARRAY_BUFFER, 0 ); } Back to the Vertex Array Object though. My code for creating the Vertex Array object is as follows. This is performed before the ShaderProgram runtime linking stage, and no glErrors are reported after its steps. // Specify the shader arg locations (e.g. their order in the shader code) for( int n = 0; n < vShaderArgs.size(); n ++) glBindAttribLocation( m_nProgramId, n, vShaderArgs[n].sFieldName.c_str() ); // Create and bind to a vertex array object, which stores the relationship between // the buffer and the input attributes glGenVertexArrays( 1, &m_nVaoHandle ); glBindVertexArray( m_nVaoHandle ); // Enable the vertex attribute array (we're using interleaved array, since its faster) glBindBuffer( GL_ARRAY_BUFFER, vShaderArgs[0].nVboId ); glBindBuffer( GL_ELEMENT_ARRAY_BUFFER, vShaderArgs[0].nVboIndexId ); // vertex data for( int n = 0; n < vShaderArgs.size(); n ++ ) { glEnableVertexAttribArray(n); glVertexAttribPointer( n, vShaderArgs[n].nFieldSize, GL_FLOAT, GL_FALSE, vShaderArgs[n].nStride, (GLubyte *) NULL + vShaderArgs[n].nFieldOffset ); AppLog::Ref().OutputGlErrors(); } This doesn't render correctly at all. I get a pattern of white specks onscreen, in the shape of the terrain rectangle, but there are no regular lines etc. Here's the code I use for rendering: void ShaderProgram::Draw() { using namespace AntiMatter; if( ! m_nShaderProgramId || ! m_nVaoHandle ) { AppLog::Ref().LogMsg("ShaderProgram::Draw() Couldn't draw object, as initialization of ShaderProgram is incomplete"); return; } glUseProgram( m_nShaderProgramId ); glBindVertexArray( m_nVaoHandle ); glDrawArrays( GL_TRIANGLES, 0, m_nNumTris ); glBindVertexArray(0); glUseProgram(0); } Can anyone see errors or omissions in either the VAO creation code or rendering code? thanks!

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• Removing Barriers to Create Effective Data Models

  After years of creating and maintaining data models, I have started to notice common barriers that decrease the accuracy and usefulness of models. In my opinion, the main causes of these barriers are the lack of knowledge and communication from within a company. The lack of knowledge in regards to data models or data modeling can take many forms. Company Culture Knowledge Whether documented or undocumented, existing business rules of a company can affect how data is modeled. For example, if a company only allows 1 assigned person per customer to be able to manipulate a customer’s record then then a data model that includes an associated table that joins customers and employee’s would be unneeded because that would allow for the possibility of multiple employees to handle a customer because of the potential for a many to many relationship between Customers and Employees. Technical Knowledge Depending on the data modeler’s proficiency in modeling data they can inadvertently cause issues and/or complications with a design without even noticing. It is important that companies share data modeling responsibilities so that the models are developed from multiple perspectives of a system, company and the original problem.  In addition, the tools that a company selects to create data models can also affect the accuracy of the model if designer are not familiar with the tools or the tools are too complex to use for the designer. Existing System Knowledge In order for a data modeler to model data for an existing system so that new changes can be applied to a system then they need to at least know the basic concepts of a system so that they can work within it. This will promote reusability of data and prevent the chance of duplicating data. Project Knowledge This should be pretty obvious, but it is very hard to create an accurate data model without knowing what data needs to be modeled. I have always found it strange that I have been asked to start modeling data prior to a client formalizing any requirements. Usually when this happens I have to make several iterations to a model, and the client still does not know exactly what they want.  In addition additional issues can arise when certain stakeholders of a project are not consulted prior to the design or after the project is over because it can cause miss understandings and confusion by the end user as well as possibly not solving the original problem for which a project is intended to solve. One common thread between each type of knowledge is that they can all be avoided through the use of good communication. For example, if a modeler is new to a company then they should ask older employees about any business specific rules that may be documented or undocumented that must be applied to projects in general. Furthermore, if a modeler is not really familiar with a specific data modeling software then they need to speak up and ask for help form other employees or their manager. This will not only help the modeler in the project, but also help them in future projects that they do for the company. Additionally, if a project is not clearly defined prior to a data modeler being assigned the modeling project then it is their responsibility to communicate with the other stakeholders to clarify any part of a project that is unclear so that the data model that is created is accurately aligned with a project.

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• How to recover after embarrassing yourself and your company?

  - by gaearon

  I work in an outsourcing company in Russia, and one of our clients is a financial company located in USA. For the last six months I have been working on several projects for this particular company, and as I was being assigned a larger project, I was invited to work onsite in USA in order to understand and learn the new system. Things didn't work out as well as I hoped because the environment was messy after original developers, and I had to spent quite some time to understand the quirks. However we managed to do the release several days ago, and it looks like everything's going pretty smooth. From technical perspective, my client seems to be happy with me. My solutions seem to work, and I always try to add some spark of creativity to what I do. However I'm very disorganized in a certain sense, as I believe many of you fellas are. Let me note that my current job is my first job ever, and I was lucky enough to get a job with flexible schedule, meaning I can come in and out of the office whenever I want as long as I have 40 hours a week filled. Sometimes I want to hang out with friends in the evening, and days after that I like to have a good sleep in the morning—this is why flexible schedule (or lack of one) is ideal fit for me. [I just realized this paragraph looks too serious, I should've decorated it with some UNICORNS!] Of course, after coming to the USA, things changed. This is not some software company with special treatment for the nerdy ones. Here you have to get up at 7:30 AM to get to the office by 9 AM and then sit through till 5 PM. Personally, I hate waking up in the morning, not to say my productivity begins to climb no sooner than at 5 o'clock, i.e. I'm very slow until I have to go, which is ironic. Sometimes I even stay for more than 8 hours just to finish my current stuff without interruptions. Anyway, I could deal with that. After all, they are paying for my trip, who am I to complain? They need me to be in their working hours to be able to discuss stuff. It makes perfect sense that fixed schedule doesn't make any sense for me. But it does makes sense that it does make sense for my client. And I am here for client, therefore sense is transferred. Awww, you got it. I was asked several times to come exactly at 9 AM but out of laziness and arrogance I didn't take these requests seriously enough. This paid off in the end—on my last day I woke up 10 minutes before final status meeting with business owner, having overslept previous day as well. Of course this made several people mad, including my client, as I ignored his direct request to come in time for two days in the row, including my final day. Of course, I didn't do it deliberately but certainly I could've ensured that I have at least two alarms to wake me up, et cetera...I didn't do that. He also emailed my boss, calling my behavior ridiculous and embarrassing for my company and saying “he's not happy with my professionalism at all”. My boss told me that “the system must work both in and out” and suggested me to stay till late night this day working in a berserker mode, fixing as many issues as possible, and sending a status email to my client. So I did, but I didn't receive the response yet. These are my questions to the great programmers community: Did you have situations where your ignorance and personal non-technical faults created problems for your company? Were you able to make up for your fault and stay in a good relationship with your client or boss? How? How would you act if you were in my situation?

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• Design pattern for logging changes in parent/child objects saved to database

  - by andrew

  I’ve got a 2 database tables in parent/child relationship as one-many. I’ve got three classes representing the data in these two tables: Parent Class { Public int ID {get; set;} .. other properties } Child Class { Public int ID {get;set;} Public int ParentID {get; set;} .. other properties } TogetherClass { Public Parent Parent; Public List<Child> ChildList; } Lastly I’ve got a client and server application – I’m in control of both ends so can make changes to both programs as I need to. Client makes a request for ParentID and receives a Together Class for the matching parent, and all of the child records. The client app may make changes to the children – add new children, remove or modify existing ones. Client app then sends the Together Class back to the server app. Server app needs to update the parent and child records in the database. In addition I would like to be able to log the changes – I’m doing this by having 2 separate tables one for Parent, one for child; each containing the same columns as the original plus date time modified, by whom and a list of the changes. I’m unsure as to the best approach to detect the changes in records – new records, records to be deleted, records with no fields changed, records with some fields changed. I figure I need to read the parent & children records and compare those to the ones in the Together Class. Strategy A: If Together class’s child record has an ID of say 0, that indicates a new record; insert. Any deleted child records are no longer in the Together Class; see if any of the comparison child records are not found in the Together class and delete if not found (Compare using ID). Check each child record for changes and if changed log. Strategy B: Make a new Updated TogetherClass UpdatedClass { Public Parent Parent {get; set} Public List<Child> ListNewChild {get;set;} Public List<Child> DeletedChild {get;set;} Public List<Child> ExistingChild {get;set;} // used for no changes and modified rows } And then process as per the list. The reason why I’m asking for ideas is that both of these solutions don’t seem optimal to me and I suspect this problem has been solved already – some kind of design pattern ? I am aware of one potential problem in this general approach – that where Client App A requests a record; App B requests same record; A then saves changes; B then saves changes which may overwrite changes A made. This is a separate locking issue which I’ll raise a separate question for if I’ve got trouble implementing. The actual implementation is c#, SQL Server and WCF between client and server - sharing a library containing the class implementations. Apologies if this is a duplicate post – I tried searching various terms without finding a match though.

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• Managing Social Relationships for the Enterprise – Part 2

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Reggie Bradford, Senior Vice President, Oracle  On September 13, 2012, I sat down with Altimeter Analyst Jeremiah Owyang to talk about how enterprise businesses are approaching the management of both their social media strategies and internal structures. There’s no longer any question as to whether companies are adopting social full throttle. That’s exactly the way it should be, because it’s a top online behavior across all age groups. For your consumers, it’s an ingrained, normal form of communication. And beyond connecting with friends, social users are reaching out for information and service from brands. Jeremiah tells us 29% of Twitter followers follow a brand and 58% of Facebook users have “Liked” a brand. Even on the B2B side, people act on reviews and recommendations. Just as in the early 90’s we saw companies move from static to dynamic web sites, businesses of all sizes are moving from just establishing a social presence to determining effective and efficient ways to use it. I like to say we’re in the 2nd or 3rd inning of a 9-inning game. Corporate social started out as a Facebook page, it’s multiple channels servicing customers wherever they are. Social is also moving from merely moderating to analyzing so that the signal can be separated from the noise, so that impactful influencers can be separated from other users. Organizationally, social started with the marketers. Now we’re getting into social selling, commerce, service, HR, recruiting, and collaboration. That’s Oracle’s concept of enterprise social relationship management, a framework to extend social across the entire organization real-time in as holistic a way as possible. Social requires more corporate coordination than ever before. One of my favorite statistics is that the average corporation at enterprise has 178 social accounts, according to Altimeter. Not all of them active, not all of them necessary, but 178 of them. That kind of fragmentation creates risk, so the smarter companies will look for solutions (as opposed to tools) that can organize, scale and defragment, as well as quickly integrate other networks and technologies that will come along. Our conversation goes deep into the various corporate social structures we’re seeing, as well as the advantages and disadvantages of each. There are also a couple of great examples of how known brands used an integrated, holistic approach to achieve stated social goals. What’s especially exciting to me is the Oracle SRM framework for the enterprise provides companywide integration into one seamless system. This is not a dream. This is going to have substantial business impact in the next several years.

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• your AdSense account poses a risk of generating invalid activity

  - by Karington

  i received a mail from the adsense team saying: I am not an adsense expert, im actually quite new to it. I spent a lot of time on my site http://www.media1.rs, its a news aggregator with tons of options. In the meantime i discovered the double click service that had a good option to turn on google ads when you don't have any other running so i joined up for google adsense with my company account. Everything went smooth until one day (21.Jul.2011) i got an email... Hello, After reviewing our records, we've determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we've found it necessary to disable your AdSense account. Your outstanding balance and Google's share of the revenue will both be fully refunded back to the affected advertisers. Please understand that we need to take such steps to maintain the effectiveness of Google's advertising system, particularly the advertiser-publisher relationship. We understand the inconvenience that this may cause you, and we thank you in advance for your understanding and cooperation. If you have any questions or concerns about the actions we've taken, how you can appeal this decision, or invalid activity in general, you can find more information by visiting http://www.google.com/adsense/support/bin/answer.py?answer=57153. Sincerely, The Google AdSense Team At first i didn't have any idea why... but then it came to me that it was maybe the auto refresh script we had because we publish news very very often and it would be useful for visitors... but i removed it immediately after i got the mail... Then i thought it might be my friends clicking thinking that that will help me (i didn't tell them to do it and don't know if they did) or something like that but than it couldn't be that because everyone can organize 10 people and get anyone who is a start-up banned? right? Anyway i filled out the form that was on the answers page with the previously removed script and got this from them: Hello, Thank you for your appeal. We appreciate the additional information you've provided, as well as your continued interest in the AdSense program. However, after thoroughly re-reviewing your account data and taking your feedback into consideration, our specialists have confirmed that we're unable to reinstate your AdSense account. As a reminder, if you have any questions or concerns about your account, the actions we've taken, or invalid activity in general, you can find more information by visiting http://www.google.com/adsense/support/bin/answer.py?answer=57153. I do understand them that they have to keep things secret in a way but i don't know what I'm supposed to do now? Is there a check list that i can go through and re-apply? Where do i re-apply on the same form? Please help as we are a small company and cant really have a budget for hiring a specialist + don't know any also... p.s. the current ads on the site are my own through doubleclick... Thanks in advance! Best, Karington

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• World Record Siebel PSPP Benchmark on SPARC T4 Servers

  - by Brian

  Oracle's SPARC T4 servers set a new World Record for Oracle's Siebel Platform Sizing and Performance Program (PSPP) benchmark suite. The result used Oracle's Siebel Customer Relationship Management (CRM) Industry Applications Release 8.1.1.4 and Oracle Database 11g Release 2 running Oracle Solaris on three SPARC T4-2 and two SPARC T4-1 servers. The SPARC T4 servers running the Siebel PSPP 8.1.1.4 workload which includes Siebel Call Center and Order Management System demonstrates impressive throughput performance of the SPARC T4 processor by achieving 29,000 users. This is the first Siebel PSPP 8.1.1.4 benchmark supporting 29,000 concurrent users with a rate of 239,748 Business Transactions/hour. The benchmark demonstrates vertical and horizontal scalability of Siebel CRM Release 8.1.1.4 on SPARC T4 servers. Performance Landscape Systems Txn/hr Users Call Center Order Management Response Times (sec) 1 x SPARC T4-1 (1 x SPARC T4 2.85 GHz) – Web 3 x SPARC T4-2 (2 x SPARC T4 2.85 GHz) – App/Gateway 1 x SPARC T4-1 (1 x SPARC T4 2.85 GHz) – DB 239,748 29,000 0.165 0.925 Oracle: Call Center + Order Management Transactions: 197,128 + 42,620 Users: 20300 + 8700 Configuration Summary Web Server Configuration: 1 x SPARC T4-1 server 1 x SPARC T4 processor, 2.85 GHz 128 GB memory Oracle Solaris 10 8/11 iPlanet Web Server 7 Application Server Configuration: 3 x SPARC T4-2 servers, each with 2 x SPARC T4 processor, 2.85 GHz 256 GB memory 3 x 300 GB SAS internal disks Oracle Solaris 10 8/11 Siebel CRM 8.1.1.5 SIA Database Server Configuration: 1 x SPARC T4-1 server 1 x SPARC T4 processor, 2.85 GHz 128 GB memory Oracle Solaris 11 11/11 Oracle Database 11g Release 2 (11.2.0.2) Storage Configuration: 1 x Sun Storage F5100 Flash Array 80 x 24 GB flash modules Benchmark Description Siebel 8.1 PSPP benchmark includes Call Center and Order Management: Siebel Financial Services Call Center – Provides the most complete solution for sales and service, allowing customer service and telesales representatives to provide superior customer support, improve customer loyalty, and increase revenues through cross-selling and up-selling. High-level description of the use cases tested: Incoming Call Creates Opportunity, Quote and Order and Incoming Call Creates Service Request . Three complex business transactions are executed simultaneously for specific number of concurrent users. The ratios of these 3 scenarios were 30%, 40%, 30% respectively, which together were totaling 70% of all transactions simulated in this benchmark. Between each user operation and the next one, the think time averaged approximately 10, 13, and 35 seconds respectively. Siebel Order Management – Oracle's Siebel Order Management allows employees such as salespeople and call center agents to create and manage quotes and orders through their entire life cycle. Siebel Order Management can be tightly integrated with back-office applications allowing users to perform tasks such as checking credit, confirming availability, and monitoring the fulfillment process. High-level description of the use cases tested: Order & Order Items Creation and Order Updates. Two complex Order Management transactions were executed simultaneously for specific number of concurrent users concurrently with aforementioned three Call Center scenarios above. The ratio of these 2 scenarios was 50% each, which together were totaling 30% of all transactions simulated in this benchmark. Between each user operation and the next one, the think time averaged approximately 20 and 67 seconds respectively. Key Points and Best Practices No processor cores or cache were activated or deactivated on the SPARC T-Series systems to achieve special benchmark effects. See Also Siebel White Papers SPARC T4-1 Server oracle.com OTN SPARC T4-2 Server oracle.com OTN Siebel CRM oracle.com OTN Oracle Solaris oracle.com OTN Oracle Database 11g Release 2 Enterprise Edition oracle.com OTN Disclosure Statement Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Results as of 30 September 2012.

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• PASS Summit 2012: keynote and Mobile BI announcements #sqlpass

  - by Marco Russo (SQLBI)

  Today at PASS Summit 2012 there have been several announcements during the keynote. Moreover, other news have not been highlighted in the keynote but are equally if not more important for the BI community. Let’s start from the big news in the keynote (other details on SQL Server Blog): Hekaton: this is the codename for in-memory OLTP technology that will appear (I suppose) in the next release of the SQL Server relational engine. The improvement in performance and scalability is impressive and it enables new scenarios. I’m curious to see whether it can be used also to improve ETL performance and how it differs from using SSD technology. Updates on Columnstore: In the next major release of SQL Server the columnstore indexes will be updatable and it will be possible to create a clustered index with Columnstore index. This is really a great news for near real-time reporting needs! Polybase: in 2013 it will debut SQL Server 2012 Parallel Data Warehouse (PDW), which will include the Polybase technology. By using Polybase a single T-SQL query will run queries across relational data and Hadoop data. A single query language for both. Sounds really interesting for using BigData in a more integrated way with existing relational databases. And, of course, to load a data warehouse using BigData, which is the ultimate goal that we all BI Pro have, right? SQL Server 2012 SP1: the Service Pack 1 for SQL Server 2012 is available now and it enable the use of PowerPivot for SharePoint and Power View on a SharePoint 2013 installation with Excel 2013. Power View works with Multidimensional cube: the long-awaited feature of being able to use PowerPivot with Multidimensional cubes has been shown by Amir Netz in an amazing demonstration during the keynote. The interesting thing is that the data model behind was based on a many-to-many relationship (something that is not fully supported by Power View with Tabular models). Another interesting aspect is that it is Analysis Services 2012 that supports DAX queries run on a Multidimensional model, enabling the use of any future tool generating DAX queries on top of a Multidimensional model. There are still no info about availability by now, but this is *not* included in SQL Server 2012 SP1. So what about Mobile BI? Well, even if not announced during the keynote, there is a dedicated session on this topic and there are very important news in this area: iOS, Android and Microsoft mobile platforms: the commitment is to get data exploration and visualization capabilities working within June 2013. This should impact at least Power View and SharePoint/Excel Services. This is the type of UI experience we are all waiting for, in order to satisfy the requests coming from users and customers. The important news here is that native applications will be available for both iOS and Windows 8 so it seems that Android will be supported initially only through the web. Unfortunately we haven’t seen any demo, so it’s not clear what will be the offline navigation experience (and whether there will be one). But at least we know that Microsoft is working on native applications in this area. I’m not too surprised that HTML5 is not the magic bullet for all the platforms. The next PASS Business Analytics conference in 2013 seems a good place to see this in action, even if I hope we don’t have to wait other six months before seeing some demo of native BI applications on mobile platforms! Viewing Reporting Services reports on iPad is supported starting with SQL Server 2012 SP1, which has been released today. This is another good reason to install SP1 on SQL Server 2012. If you are at PASS Summit 2012, come and join me, Alberto Ferrari and Chris Webb at our book signing event tomorrow, Thursday 8 2012, at the bookstore between 12:00pm and 12:30pm, or follow one of our sessions!

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• Oracle Spatial and Graph – A year in review

  - by Mandy Ho

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} What a great year for Oracle Spatial! Or shall I now say, Oracle Spatial and Graph, with our official name change this summer. There were so many exciting events and updates we had this year, and this blog will review and link to some of the events you may have missed over the year. We kicked off 2012 with our webinar: Situational Analysis at OnStar with Oracle Spatial and Graph. We collaborated with OnStar’s Emergency Strategy and Outreach expert, Jeff Joyner ,on how Onstar uses Google Earth Visualization, NAVTEQ data and Oracle Database to deliver fast, accurate emergency services to its customers. In the next webinar in our 2012 series, Oracle partner TARGUSinfo showcased how to build a robust, scalable and secure customer relationship management systems – with built-in mapping and spatial analysis, and deployed in the cloud. This is a very cool system using all Oracle technologies including Oracle Database and Fusion Middleware MapViewer. Attendees learned how to gather market insight, score prospects and customers and perform location analysis. The replay is available here. Our final webinar of the year focused on using Oracle Business Intelligence tools, along with Oracle Spatial and Graph to perform location-aware predictive analysis. Watch the webcast here: In June, we joined up with the Location Intelligence conference in Washington, DC, and had a very successful 2012 Oracle Spatial User Conference. Customers and partners from the US, as well as from EMEA and Asia, flew in to share experiences and ideas, and get technical updates from Oracle experts. Users were excited to hear about spatial-Exadata performance, and advances in MapViewer and BI. Peter Doolan of Oracle Public Sector kicked off the event with a great keynote, and US Census, NOAA, and Ordnance Survey Great Britain were just a few of the presenters. Presentation archive here. We recognized some of the most exceptional partners and customers for their contributions to advancing mainstream solutions using geospatial technologies. Planning for 2013’s conference has already started. Please contribute your papers for consideration here. http://www.locationintelligence.net/ We also launched a new Oracle PartnerNetwork Spatial Specialization – to enable partners to get validated in the marketplace for their expertise in taking solutions to market. Individuals can also get individual certifications. Learn more here. Oracle Open World was not to disappoint, with news regarding our next Oracle Spatial and Graph release, as well as the announcement of our new Oracle Spatial and Graph SIG board! Join the SIG today. One more exciting event as we look to 2013. Spatial and location technologies have a dedicated track at the January BIWA SIG Summit – on January 9-10 in Redwood Shores, CA. View the agenda and register here: www.biwasummit.org. We thank you for all your support during the year of 2012 and look towards an even more exciting 2013! Wishing you and your family a prosperous New Year and Happy Holidays!

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• OpenWorld: Our (Road) Maps are Looking Good!

  - by Tony Berk

  Wow, only one (or two) days down at Oracle OpenWorld! Are you on overload yet? I'm still trying to figure out how to be in 3 sessions at the same time... I guess everyone needs to prioritize! There was a lot to see in Monday's sessions, especially some great forward-looking roadmap sessions. In case you aren't here or you decided to go to other sessions, this is my quick summary of what I could capture from a couple of the roadmaps: In the Fusion CRM Strategy and Roadmap session, Anthony Lye provided an overview of the Fusion CRM strategy including the key design principles of 3 E's: Easy, Effective and Efficient. After an overview of how Oracle has deployed Fusion CRM internally to 25,000 users worldwide, Anthony discussed the features coming in the next release, the releases in the next 12 months and beyond. I can't detail too much since you haven't read Oracle's Safe Harbor statement, but check out Fusion Tap and look for new features and added functionality for sales prediction, marketing, social and integration with a number of the key Customer Experience products.  In the Oracle RightNow CX Cloud Service Vision and Roadmap session, Chris Hamilton presented the focus areas for the RightNow product. As a result of the large increase in development resources after the acquisition, the RightNow CX team is planning a lot of enhancements to the functionality, infrastructure and integrations. As a key piece of the Oracle Customer Experience (CX) strategy, RightNow will be integrated with Oracle Social Network, Oracle Commerce (ATG and Endeca), Oracle Knowledge, Oracle Policy Automation and, of course, further integration with Fusion Sales and Marketing. Look forward to seeing more on the Virtual Assistant, Smart Interaction Hub and Mobility. In addition to the roadmaps, I was looking forward to hearing from Oracle CRM customers. So, I sat in on two great Siebel customer panels: The Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management panel consisted of speakers from CSL Behring, McKesson and Intuit. It was great to get an overview of implementations for both B2B and B2C companies. It was great hearing that all of these companies have more than 1,000 sales users (Intuit has 4,000) and how the 360 degree view of the customer in Siebel is helping these customers improve their customers' experience (CX). They are all great examples of centralized implementations which have standardized processes across the globe and across business units.  Waste Management, Farmers Insurance and the US Citizenship & Immigration Services presented in the Driving Great Customer Experiences with Siebel Service Applications session. Talk about serving large customer bases! Is it possible that Farmers with only 10 million households is the smallest of these 3? All of them provided great examples of how they are improving the customer experience (CX) including 60-70% improvements in efficiency or reducing the number of applications the customer service reps (CSRs) need to use from 10 to 1 (Waste Management) and context aware call transfers to avoid the caller explaining their issue 3 times (USCIS). So that's my wrap up of only 4 sessions from Monday. In between sessions, I stopped by the Oracle DEMOgrounds and CRM Pavilion to visit with a group of great partners and see the products and partner integrations in action. Don't miss a recap of Mark Hurd's Keynote. I can't believe there were another 40+ sessions covering CRM, Fusion, Cloud, etc. that I missed today! Anyone else see any great sessions?

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• Universities 2030: Learning from the Past to Anticipate the Future

  - by Mohit Phogat

  What will the landscape of international higher education look like a generation from now? What challenges and opportunities lie ahead for universities, especially “global” research universities? And what can university leaders do to prepare for the major social, economic, and political changes—both foreseen and unforeseen—that may be on the horizon? The nine essays in this collection proceed on the premise that one way to envision “the global university” of the future is to explore how earlier generations of university leaders prepared for “global” change—or at least responded to change—in the past. As the essays in this collection attest, many of the patterns associated with contemporary “globalization” or “internationalization” are not new; similar processes have been underway for a long time (some would say for centuries).[1] A comparative-historical look at universities’ responses to global change can help today’s higher-education leaders prepare for the future. Written by leading historians of higher education from around the world, these nine essays identify “key moments” in the internationalization of higher education: moments when universities and university leaders responded to new historical circumstances by reorienting their relationship with the broader world. Covering more than a century of change—from the late nineteenth century to the early twenty-first—they explore different approaches to internationalization across Europe, Asia, Australia, North America, and South America. Notably, while the choice of historical eras was left entirely open, the essays converged around four periods: the 1880s and the international extension of the “modern research university” model; the 1930s and universities’ attempts to cope with international financial and political crises; the 1960s and universities’ role in an emerging postcolonial international development apparatus; and the 2000s and the rise of neoliberal efforts to reform universities in the name of international economic “competitiveness.” Each of these four periods saw universities adopt new approaches to internationalization in response to major historical-structural changes, and each has clear parallels to today. Among the most important historical-structural challenges that universities confronted were: (1) fluctuating enrollments and funding resources associated with global economic booms and busts; (2) new modes of transportation and communication that facilitated mobility (among students, scholars, and knowledge itself); (3) increasing demands for applied science, technical expertise, and commercial innovation; and (4) ideological reconfigurations accompanying regime changes (e.g., from one internal regime to another, from colonialism to postcolonialism, from the cold war to globalized capitalism, etc.). Like universities today, universities in the past responded to major historical-structural changes by internationalizing: by joining forces across space to meet new expectations and solve problems on an ever-widening scale. Approaches to internationalization have typically built on prior cultural or institutional ties. In general, only when the benefits of existing ties had been exhausted did universities reach out to foreign (or less familiar) partners. As one might expect, this process of “reaching out” has stretched universities’ traditional cultural, political, and/or intellectual bonds and has invariably presented challenges, particularly when national priorities have differed—for example, with respect to curricular programs, governance structures, norms of academic freedom, etc. Strategies of university internationalization that either ignore or downplay cultural, political, or intellectual differences often fail, especially when the pursuit of new international connections is perceived to weaken national ties. If the essays in this collection agree on anything, they agree that approaches to internationalization that seem to “de-nationalize” the university usually do not succeed (at least not for long). Please continue reading the other essays at http://globalhighered.wordpress.com/

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• Get Fanatical About Your Followers

  - by Mike Stiles

  In the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom. Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a brand, something on the level of a football fan is what comes to mind. But are brands trying to invest fans on that same level? Trip: Yeah, if you’re a football fan, this is definitely your time of year. And if you’ve been to any NFL games recently, especially if you hadn’t been for a few years previously, you may have noticed that from the cup holders to in-stadium Wi-Fi, there’s an increasing emphasis being placed on “fan-focused” accommodations. That’s what they’re known as in the stadium business. Spotlight: How are brands doing in that fan-focused arena? Trip: Remember fan is short for “fanatical.” Brands can definitely learn from the way teams have become fanatical about their fans, or in the social media world, their followers. Many companies consider a segment of their addressable social audience as true fans; I’ve even heard the term “super-fans” used. So just as fans know and can tell you nearly everything about their favorite team, our research shows that there’s a lot value from getting to know your social audience—your followers—at a deeper level. Spotlight: So did your research show there’s a lot to be gained by making fandom a two-way street? Trip: Aberdeen’s new social relationship management research suggests that companies should develop capabilities to better analyze their social audience at a more granular level. Countless “ripped from the headlines” examples, from “United Breaks Guitars” to the most recent British Airways social fiasco we talked about a few weeks ago show how social can magnify the impact of a single customer voice. Spotlight: So how do the companies who are executing social most successfully do that? Trip: Leaders, which are the top-performing companies in Aberdeen’s study, are showing the value of identifying and categorizing your social audience. You should certainly treat every customer as if they have 10,000 followers, because they just might, but you can also proactively engage with high-value customer and high-value influencers. Getting back to the football analogy, it’s like how teams strive to give every guest a great experience, but they really roll out the red carpet for those season ticket and luxury box holders. Spotlight: I’m not allowed in luxury boxes, so you’ll have to tell me what that’s like. But what is the brand equivalent of rolling out the red carpet? Trip: Leaders are nearly three times more likely than Followers to have a process in place that identifies key social influencers for engagement, and more than twice as likely to identify customer advocates for social outreach. This is the kind of knowledge that gives companies the ability to better target social messaging and promotions like we talked about in our last discussion, as well as a basis for understanding how to measure the impact of their social media programs. I’ll give you an example. I hosted an event at one of my favorite restaurants recently. I had mentioned them in a Tweet several weeks before the event, and on the day of the event, they Tweeted out that they were looking forward to seeing me that evening for the event. It’s a small thing, but it had a big impact and I’d certainly go back as a result. Spotlight: So what specifically can brands use and look at to determine where their potential super-fans are? Trip: Social graph analysis, which looks at both the demographic/psychographic trends as well as the behavioral connections, can surface important brand value. Aberdeen’s PR and Brand Management research indicated that top-performing companies are more than three times more likely than Followers to both determine demographic trends through social listening (44% vs. 13%), and to identify meaningful customer segments through social (44% vs. 12%). This kind of brand-level insight can complement and enrich traditional market research. But perhaps even more importantly, it can serve as an early warning system for customer experience failures. @mikestilesPhoto: freedigitalphotos.net

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• New Sample Demonstrating the Traversing of Tree Bindings

  - by Duncan Mills

  A technique that I seem to use a fair amount, particularly in the construction of dynamic UIs is the use of a ADF Tree Binding to encode a multi-level master-detail relationship which is then expressed in the UI in some kind of looping form – usually a series of nested af:iterators, rather than the conventional tree or treetable. This technique exploits two features of the treebinding. First the fact that an treebinding can return both a collectionModel as well as a treeModel, this collectionModel can be used directly by an iterator. Secondly that the “rows” returned by the collectionModel themselves contain an attribute called .children. This attribute in turn gives access to a collection of all the children of that node which can also be iterated over. Putting this together you can represent the data encoded into a tree binding in all sorts of ways. As an example I’ve put together a very simple sample based on the HT schema and uploaded it to the ADF Sample project. It produces this UI: The important code is shown here for a Region -> Country -> Location Hierachy: <af:iterator id="i1" value="#{bindings.AllRegions.collectionModel}" var="rgn"> <af:showDetailHeader text="#{rgn.RegionName}" disclosed="true" id="sdh1"> <af:iterator id="i2" value="#{rgn.children}" var="cnty">     <af:showDetailHeader text="#{cnty.CountryName}" disclosed="true" id="sdh2">       <af:iterator id="i3" value="#{cnty.children}" var="loc">         <af:panelList id="pl1">         <af:outputText value="#{loc.City}" id="ot3"/>           </af:panelList>         </af:iterator>       </af:showDetailHeader>     </af:iterator>   </af:showDetailHeader> </af:iterator>  You can download the entire sample from here:

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• Consumer Oriented Search In Oracle Endeca Information Discovery - Part 2

  - by Bob Zurek

  As discussed in my last blog posting on this topic, Information Discovery, a core capability of the Oracle Endeca Information Discovery solution enables businesses to search, discover and navigate through a wide variety of big data including structured, unstructured and semi-structured data. With search as a core advanced capabilities of our product it is important to understand some of the key differences and capabilities in the underlying data store of Oracle Endeca Information Discovery and that is our Endeca Server. In the last post on this subject, we talked about Exploratory Search capabilities along with support for cascading relevance. Additional search capabilities in the Endeca Server, which differentiate from simple keyword based "search boxes" in other Information Discovery products also include: The Endeca Server Supports Set Search.  The Endeca Server is organized around set retrieval, which means that it looks at groups of results (all the documents that match a search), as well as the relationship of each individual result to the set. Other approaches only compute the relevance of a document by comparing the document to the search query – not by comparing the document to all the others. For example, a search for “U.S.” in another approach might match to the title of a document and get a high ranking. But what if it were a collection of government documents in which “U.S.” appeared in many titles, making that clue less meaningful? A set analysis would reveal this and be used to adjust relevance accordingly. The Endeca Server Supports Second-Order Relvance. Unlike simple search interfaces in traditional BI tools, which provide limited relevance ranking, such as a list of results based on key word matching, Endeca enables users to determine the most salient terms to divide up the result. Determining this second-order relevance is the key to providing effective guidance. Support for Queries and Filters. Search is the most common query type, but hardly complete, and users need to express a wide range of queries. Oracle Endeca Information Discovery also includes navigation, interactive visualizations, analytics, range filters, geospatial filters, and other query types that are more commonly associated with BI tools. Unlike other approaches, these queries operate across structured, semi-structured and unstructured content stored in the Endeca Server. Furthermore, this set is easily extensible because the core engine allows for pluggable features to be added. Like a search engine, queries are answered with a results list, ranked to put the most likely matches first. Unlike “black box” relevance solutions, which generalize one strategy for everyone, we believe that optimal relevance strategies vary across domains. Therefore, it provides line-of-business owners with a set of relevance modules that let them tune the best results based on their content. The Endeca Server query result sets are summarized, which gives users guidance on how to refine and explore further. Summaries include Guided Navigation® (a form of faceted search), maps, charts, graphs, tag clouds, concept clusters, and clarification dialogs. Users don’t explicitly ask for these summaries; Oracle Endeca Information Discovery analytic applications provide the right ones, based on configurable controls and rules. For example, the analytic application might guide a procurement agent filtering for in-stock parts by visualizing the results on a map and calculating their average fulfillment time. Furthermore, the user can interact with summaries and filters without resorting to writing complex SQL queries. The user can simply just click to add filters. Within Oracle Endeca Information Discovery, all parts of the summaries are clickable and searchable. We are living in a search driven society where business users really seem to enjoy entering information into a search box. We do this everyday as consumers and therefore, we have gotten used to looking for that box. However, the key to getting the right results is to guide that user in a way that provides additional Discovery, beyond what they may have anticipated. This is why these important and advanced features of search inside the Endeca Server have been so important. They have helped to guide our great customers to success. 

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• Is this Hybrid of Interface / Composition kosher?

  - by paul

  I'm working on a project in which I'm considering using a hybrid of interfaces and composition as a single thing. What I mean by this is having a contain*ee* class be used as a front for functionality implemented in a contain*er* class, where the container exposes the containee as a public property. Example (pseudocode): class Visibility(lambda doShow, lambda doHide, lambda isVisible) public method Show() {...} public method Hide() {...} public property IsVisible public event Shown public event Hidden class SomeClassWithVisibility private member visibility = new Visibility(doShow, doHide, isVisible) public property Visibility with get() = visibility private method doShow() {...} private method doHide() {...} private method isVisible() {...} There are three reasons I'm considering this: The language in which I'm working (F#) has some annoyances w.r.t. implementing interfaces the way I need to (unless I'm missing something) and this will help avoid a lot of boilerplate code. The containee classes could really be considered properties of the container class(es); i.e. there seems to be a fairly strong has-a relationship. The containee classes will likely implement code which would have been pretty much the same when implemented in all the container classes, so why not do it once in one place? In the above example, this would include managing and emitting the Shown/Hidden events. Does anyone see any isseus with this Composiface/Intersition method, or know of a better way? EDIT 2012.07.26 - It seems a little background information is warranted: Where I work, we have a bunch of application front-ends that have limited access to system resources -- they need access to these resources to fully function. To remedy this we have a back-end application that can access the needed resources, with which the front-ends can communicate. (There is an API written for the front-ends for accessing back-end functionality as though it were part of the front-end.) The back-end program is out of date and its functionality is incomplete. It has made the transition from company to company a couple of times and we can't even compile it anymore. So I'm trying to rewrite it in my spare time. I'm trying to update things to make a nice(r) interface/API for the front-ends (while allowing for backwards compatibility with older front-ends), hopefully something full of OOPy goodness. The thing is, I don't want to write the front-end API after I've written pretty much the same code in F# for implementing the back-end; so, what I'm planning on doing is applying attributes to classes/methods/properties that I would like to have code for in the API then generate this code from the F# assembly using reflection. The method outlined in this question is a possible alternative I'm considering instead of implementing straight interfaces on the classes in F# because they're kind of a bear: In order to access something of an interface that has been implemented in a class, you have to explicitly cast an instance of that class to the interface type. This would make things painful when getting calls from the front-ends. If you don't want to have to do this, you have to call out all of the interface's methods/properties again in the class, outside of the interface implementation (which is separate from regular class members), and call the implementation's members. This is basically repeating the same code, which is what I'm trying to avoid!

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• The Social Content Conundrum

  - by Mike Stiles

  Here’s the social content conundrum: people who are not entertainers are being asked to entertain. Despite a world of skilled MBAs, marketing savants, technological innovators, analysts, social strategists and consultants, every development in social for brands keeps boomeranging right back to the same unavoidable truth. Success hinges on having content creators who know how to entertain the target audience. You can’t make this all about business-processes. You can’t make this all about technology, though data is critical and helps inform content. This is about having human beings who know the audience, know what they’d love to see, and can create the magic that will draw and hold them. Since showing up in the News Feed is critical for exposition and engagement, and since social ads primarily serve to amplify content that’s performing well, I’m comfortable saying content creators are becoming exponentially recruited and valued. They will no longer be commodities. They’ll be your stars. Social has fundamentally changed the relationship between brand and consumer. No longer can the customer be told to sit down, shut up, and listen to our ads. It’s now all about what consumers are willing to watch or read. Their patience for subjecting themselves to material they aren’t interested in is waning. Therefore, brands must now be producers of entertainment and information content, not merely placers of ads within someone else’s content. Social has given you a huge stage, with an audience sitting out there waiting to see what you’re going to do. What are you putting on that stage? For most corporate environments, entertaining is alien. It’s risky and subjective. Most operate around two foundational principles: control and fear. To entertain and inform with branded content, some control has to go. You control the product. Past that, control is being transferred into the hands of the consumer. The “fear first” culture also has to yield. If you strive to never make waves, you will move absolutely nothing. Because most corporations don’t house entertainers, they must be found then trusted. They’re usually a little weird. The ideas they’ll bring may seem “out there.” But like any business professional, they’ve gone through the training and experiences that make them uniquely good at what they do, even if you don’t quite understand them. It’s okay. It’s what the audience thinks that matters. Get it right, and you’ll be generating one ambassador after another who’s proud to be identified with the brand and will regularly consume and share your content. Entertainment entities are able to shape our culture and succeed beyond their wildest dreams by being beholden to one thing…what the public likes and wants. When brands put the same emphasis on crowd-pleasing content, they too will enjoy brand fame the likes of which they’ve never seen. The stage is yours. Now get out there and go for that applause.

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• D&rsquo;Arcy&rsquo;s Book Club - The New Strategic Selling

  - by D'Arcy Lussier

  The New Strategic Selling Miller and Heiman Amazon.ca Amazon.com Chapters Everybody is a salesmen. Every day, without knowing it, we sell something to someone. Now, the typical vision people think of when they hear the word “sales” is the sleazy used car salesperson who does whatever they can to get you to buy the clunker on their lot. But selling is not an action tied to money and products. Selling is about convincing people to see your point of view and act on it. If you want your company to cover a trip to a conference, you may have to sell the idea to your boss. If you want to buy that new big screen TV, you have to sell the idea to your significant other. If you want to go on a weekend fishing trip with the boys you might be called in to help sell the idea to your buddies wife. We all sell, but we don’t all sell very well. So enter The New Strategic Selling, a book based on the sales course put on by the Miller-Heiman group. In fact, this isn’t really a “New” strategy to selling as its been around for a number of years. But the concepts they present, the ideas about selling, these are still very radical based on what most of us have experienced. Gone are the high pressure, win at all cost, GlenGarry-GlenRoss style of sales…instead the book presents a framework to switch to need-based selling. It’s the idea that instead of going in raving about a product or service, you build a relationship where the buyer expresses what their needs are and your response is to present a solution that best fits that need. Instead of focussing on the amount of money you can squeeze out of a client, you focus on whether everyone wins, that they receive win-results from the engagement, that repeat business is developed over time delivering value over and over again. The great thing about the book is that what it teaches…things like how to identify different buying influencers, how to prepare for meetings, techniques to solicit information about what the buyer is really thinking/feeling…these things are entirely applicable in *any* situation that you need to sell to someone…and remember: selling is convincing people to see your point of view and act on it. So that new big screen TV you want to buy but need to convince your wife on? This book can help you. That training opportunity you want your company to send you on? This book can help you. The upgrade to your community park that you want to lobby the local civic authorities for? This book can help you. The book is a bit wordy. I found that the length could have been reduced and the points still have gotten across. That’s really the only knock that I have though; the insight that it provides is so worthwhile that having to chew through extra words is well worth it. You definitely don’t have to be a professional salesperson to benefit from this book. Rating: 4/5

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• Finalists for Community Manager of the Year Announced

  - by Mike Stiles

  For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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