A "First" at Oracle OpenWorld
- by Kathryn Perry
A guest post by Adam May, Director, Fusion CRM, Oracle Applications Development
There
are always firsts at OpenWorld. These firsts keep the conference fresh
and are the reason people come back year after year. An important first
this year is our Fusion CRM customers who are using the product and
deriving real benefit from Fusion CRM. Everyone can learn from
and interact with them -- including us! We love talking to customers,
especially those who are using our solutions in unexpected ways because
they challenge us!
At previous OpenWorlds, we presented our overall Fusion vision
and our plans for Fusion CRM. Those presentations helped customers plan
their strategies and map out their new release uptakes. Fast forward to
March of this year when the first Fusion CRM customer went live. Since
then we've watched the pace of go-lives accelerate every single month.
Now we're at the threshold of another OpenWorld -- with over
45,000 attendees, 2,500 sessions and LOTS of other activities. To avoid
having our customers curl into a ball with sensory overload, we designed
a Focus On Document to outline the most important Fusion CRM activities. Here are some of the highlights:
Anthony Lye's "Oracle Fusion Customer Relationship Management:
Overview/Strategy/Customer Experiences/Roadmap" on Monday at 3:15 p.m.
The CRM Pavilion, open in Moscone West from Monday through
Wednesday; features our strategic Fusion CRM partners and provides live
demonstrations of their capabilities
General Session: "Oracle Fusion CRM--Improving Sales
Effectiveness, Efficiency, and Ease of Use" on Tuesday at 11:45 a.m.;
features Anthony Lye and Deloitte
"Meet the Fusion CRM Experts" on Tuesday at 5:00 p.m.; this
session gives customers the opportunity to interact one-on-one with
Fusion experts divided into eight categories of expertise
CRM Social Reception on Tuesday from 6-8 p.m.; there's no
better way to spend the early evening than discussing Fusion CRM with
Oracle experts and strategic partners over appetizers and drinks
Wednesday night is Oracle's Customer Appreciation event; enjoy
Pearl Jam, Kings of Leon, etc. beginning at 7:30 p.m. at Treasure Island
Be sure to drink plenty of water before sleeping Wednesday
night and don't stay out too late because we have lots of great content
on Thursday; at the top of the list is "Oracle Fusion Social CRM
Strategy and Roadmap: Future of Collaboration and Social Engagement" at
11:15 a.m.
We hope you have a fantastic experience at OpenWorld 2012! And here's a little video treat to whet your appetite: http://www.youtube.com/user/FusionAppsAtOracle
