I've been going round in circles with what must be a very simple challenge but I want to do it the most efficient way from the start. So, I've watched Brett Slatkin's Google IO videos (2008 & 2009) about building scalable apps including http://www.youtube.com/watch?v=AgaL6NGpkB8 and read the docs but as a n00b, I'm still not sure. I'm trying to build an app on GAEJ similar to the original 'hotornot' where a user is presented with an item which they rate. Once they rate it, they are presented with another one which they haven't seen before. My question is this; is it most efficient to do a query up front to grab x items (say 100) and put them in a list (stored in memcache?) or is it better to simply make a query for a new item after each rating. To keep track of the items a user has seen, I'm planning to keep those items' keys in a list property of the user's entity. Does that sound sensible? I've really got myself confused about this so any help would be much appreciated.