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  • Le marketing participatif, de Ronand Divard, critique par Youghourta Benali

    Bonjour, Je vous propose une critique pour le livre Le marketing participatif de Ronand Divard [IMG]http://images-eu.amazon.com/images/P/2100540858.08.LZZZZZZZ.jpg[/IMG] Citation: Le marketing participatif (ou collaboratif) peut être défini comme un ensemble de techniques marketing visant à impliquer directement le client dans la définition de l'offre de l'entreprise. C'est une évolution majeure du marketing, qui modifie en profondeur les r...

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  • Effective Social Media Marketing With Search Engine Optimization

    If you are also one of them who are selling their products online and marketing it very greatly, you really have to believe in social media marketing. In today's scenarios of online marketing strategies social media marketing is a very good technique and a technique to drive more traffic from internet, it means that you will definitely generate more sell.

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  • C# Open Source/Free Social Networking SDK

    - by Nix
    I am currently gathering some technology requirements for a site that will be a social network based. I don't want to re-invent the wheel so i am looking for some type of SDK or collection of tools that can provide me with a way of creating/managing a social network. I understand that no framework will probably fit my exact needs so I am also looking for a flexible/extendable framework. An example extension point would be allowing the user to provide sub networks, maybe a global network that could be sub classified as work and friends. Beyond that it would also be nice to somehow be able to import contacts from other networking sites (Facebook, Linked In, etc). My current technology suite will more than likely consist of the following: IIS 7.0 WCF Data Services SQL Server 2006 ASP.NET front end. So my two questions are 1) C# Open Source Social Network SDK 2) C# Open Source Social Netowrk APIs (facebook, linked in, etc) If there is any more information you may need please let me know.

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  • Open Source/Free Social Networking SDK

    - by Nix
    I am currently gathering some technology requirements for a site that will be a social network based. I don't want to re-invent the wheel so i am looking for some type of SDK or collection of tools that can provide me with a way of creating/managing a social network. I understand that no framework will probably fit my exact needs so I am also looking for a flexible/extensible framework. An example extension point would be allowing the user to provide sub networks, maybe a global network that could be sub classified as work and friends. Beyond that it would also be nice to somehow be able to import contacts from other networking sites (Facebook, Linked In, etc). My current technology suite will more than likely consist of the following: IIS 7.0 WCF Data Services SQL Server 2005/2008 ASP.NET front end. So my two questions are 1) C# Open Source Social Network SDK 2) C# Open Source Social Netowrk APIs (facebook, linked in, etc) If there is any more information you may need please let me know.

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  • Is there a social networking protocol

    - by Marwan
    Social networking is great, but there is something fundamentally wrong with the way social networking is implemented today in most popular services. I'll put it in this example: Imagine that there is no SMTP, and consequently, it is globally assumed and accepted that you can only send email to addresses on the same domain. The result would be the emergence of a single email service, let's call it emailbook.com, which we all have to subscribe to, if we really want to communicate with the world. This is what's happening with social networking today. You HAVE to use the same service your fiends/colleagues are using to talk to them. I would like to be able to put up my own social site, invite my friends who trust me, share amongst us, but still be able to share with the world at large. What are the chances of this scenario happening in the future? What does it take?

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  • Basic social network functionality

    - by Dimitar Vouldjeff
    Hi, I'm going to develop a social like network using Ruby on Rails. For this app I need basic social functionality like friends, activities, authentication, user profile, facebook connect, comments. I searched for rails plugins with social functions and i found - tog and community engine. So which is better and more easier to extend? Thanks

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  • How to block annoying facebook and other social network widgets

    - by lesmana
    We have facebook buttons, twitter buttons, linkedin buttons, google+ buttons, stumbleupon buttons, younameit buttons. These social network buttons and widgets are creeping up the internets like the plague. Sometimes even with cool javascript popups which obscure content if moused over. How can I get rid of them? I mean stuff like this: and this: and last but not least, this: How can I get rid of them?

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  • Google I/O 2010 - Fireside chat with the Social Web team

    Google I/O 2010 - Fireside chat with the Social Web team Google I/O 2010 - Fireside chat with the Social Web team Fireside Chats, Social Web David Glazer, DeWitt Clinton, John Panzer, Joseph Smarr, Sami Shalabi, Todd Jackson, Chris Chabot (moderator) Social is quickly becoming an integral part of how we experience the web, and this is your chance to pick the brains of the people who are working on Buzz, the Buzz API and the underlying open protocols such as Activity Streams and OAuth which are an essential component of a truly open & social web. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 18 0 ratings Time: 01:01:10 More in Science & Technology

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  • How do I keep controversy in check?

    - by Aaron Digulla
    This is probably OT but it's less OT here than on any other SO site, so please bear with me. I'm working on a new project votEm. The goal is to give independent candidates a platform to introduce themselves to get elected for a political office. My main reason is that today, it's too expensive to run for an office. Some politicians in the US spend as much as 30 million dollars (!) for a single campaign. That money is better spent elsewhere. In a similar fashion, people who want to change countries like Egypt, could use such a platform to present themselves. Now I expect a lot of emotions and pressure on my site. People with a lot of money (and a lot to lose) will try to game it (political parties, secret services of ... errr ... "not 100% democratic countries", big companies, ...) To avoid as many mistakes as possible, I need a list of resources, ideas and tips how to keep such a site out of too much trouble. PS: I'd make this CW but the option seems to be gone...

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  • Google I/O 2010 - The open & social web

    Google I/O 2010 - The open & social web Google I/O 2010 - The open & social web Social Web 101 Chris Messina This session will cover the latest and most important trends of the Social Web and dive deep into where this is all going, at both technical and conceptual levels. From the concepts of digital identity, relationships, and social objects, this session will cover emerging technologies like WebFinger, Salmon, ActivityStrea.ms, OpenID, OAuth and OpenSocial. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 4 0 ratings Time: 47:12 More in Science & Technology

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  • Most effective marketing strategy to promote a casual iOS game?

    - by user1114968
    So I posted this on another forum yesterday but that forum got suspended for malware so gotta wait for the webmaster to fix the site. Here's the basics: We've released a press release through PRMac that included a video review. Submitted and followed up on all the big iOS review sites. None of them replied back with interest. A lot of them just told me that their editors are volunteers who will review games that are "interesting to their readers" and that they would put my app "into consideration" The only site that reviewed our app and promoted virally was iPhoneAppReview.com which we paid. We promoted on the top iOS forums We are now doing in-app advertising through inMobi and are integrating the SDK code into our app to start doing Tapjoy We posted up our gameplay videos on YouTube Any marketing strategies that anyone can suggest or recommend that we haven't used yet? If anyone wants to try out our game and give feedback on the game or the site or anything, that would be great! Our target countries are Japan, China, and the US.

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  • Summary of usage policies for website integration of various social media networks?

    - by Dallas
    To cut to the chase... I look at Twitter's usage policy and see limitations on what can and can't be done with their logo. I also see examples of websites that use icons that have been integrated with the look and feel of their own site. Given Twitter's policy, for example, it would appear that legal conversations/agreements would need to take place to do this, especially on a commercial site. I believe it is perfectly acceptable to have a plain text button that simply has the word "Tweet" on it, that has the same functionality. My question is if anyone can provide online (or other) references that attempt to summarize what can and can't be done when integrating various social networks into your own work? The answer I will mark as the correct one will be the one which provides the best resource(s) giving the best summaries of what can and can't be done with specific logos/icons, with a secondary factor being that a variety of social networking sites are addressed in your answer. Before people point to specific questions, I am looking for a well-rounded approach that considers a breadth of networks and considerations. Background: I would like to incorporate social media icons and functionality, but would like to consider what type of modifications can be done without needing to involve lawyers. For example, can I bring in a standard Facebook logo, but incorporate my site color into the logo? Would the answer differ if I maintained their color, but add in a few pixels of another color to transition? I am not saying I want to do this, but rather using it as an example.

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  • Social-Networking Startup, Hosting Plan

    - by pws5068
    I've created a social networking community which is soon ready to release, and I'm trying to decide on a type of hosting plan. I have considered options such as VPS and Reseller plans. I anticipate (or hope for at least) a significant amount of traffic/bandwidth in the not-too-distant future. If I open a reseller, will I receive the same amount of server lag during busy hours that I do with a shared account? How significant is the profit margin with the reseller option? Aside from generalized "configurability", what advantages merit purchasing a VPS? Is there anything stopping me from reselling space on a VPS account? Features I need Include: PHP, MySql, Unlimited Domains, Ruby on Rails, Remote Database Connections

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  • Hosting solution for startup social app?

    - by happyhardik
    We are in a process of building up a social app. Initially we will have only a few thousands of users than will grow with time. Which would be the best and suitable hosting for this purpose? Grid, cloud or VPS? (it has to be economic, as we are just starting up) The hosting needs to be strong, so, in case our app has increase in the user base all of a sudden it wont break up or slow down the app. Our app is in PHP, MySQL. Sorry, if question posted in wrong place. Thanks, for your time. :)

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  • Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

    - by Michael Hylton
      Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.Attend this webcast and you will learn: How to leverage mobile and social touchpoints in digital commerce Why having a Facebook page or a mobile app is not enough The benefits of a consistent, personalized and relevant customer experience Strategies for integrating mobile and social into an overall digital commerce strategy Featured Speakers: Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research Brenna Johnson, Product Manager, Oracle Commerce Click here to register.

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  • Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

    - by Michael Hylton
      Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.Attend this webcast and you will learn: How to leverage mobile and social touchpoints in digital commerce Why having a Facebook page or a mobile app is not enough The benefits of a consistent, personalized and relevant customer experience Strategies for integrating mobile and social into an overall digital commerce strategy Featured Speakers: Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research Brenna Johnson, Product Manager, Oracle Commerce Click here to register.

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  • Oracle OpenWorld Preview: JavaOne Social Developer Program

    - by kellsey.ruppel
    Originally posted by Jake Kuramoto on The Apps Lab blog. If you’re heading to San Francisco later this month for JavaOne and are interested in learning about building social applications for your enterprise, you should plan to check out the Social Developer Program, organized and hosted by Roland Smart http://twitter.com/rsmartx) who recently joined Oracle after the Involver acquisition. The program runs from 10 AM to 3:30 PM on Tuesday, October 2 at the San Francisco Hilton and features speakers from Oracle, Bit.ly, Facebook, LinkedIn, and Sociable Labs. The focus is on the emergence of social within the enterprise and ends with a hackathon. That last bit got your attention? Thought it might. Here’s the skinny: In this session the staff of the Oracle Social Developer Lab will present some social development tools that make integrating social functionality into your apps easier to achieve. This session kicks off a week-long hack to build an application using OSDL code. A winner will be selected and profiled in Java Magazine. I don’t have any more details on the prize, which is sure to be epic, so you’ll just have to attend the program. In the meantime, check out their Facebook page for more information. See you in San Francisco.

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  • Are You Meeting Social Customer Service Expectations?

    - by Mike Stiles
    Whether it’s B2B or B2C, one sure path to repeat business is making sure your buyer has a memorably pleasant and successful customer service experience with you. If they get that kind of treatment consistently, that’s called a relationship. And those aren’t broken easily. Social customer service, driven by integrated SRM (social relationship management) technology, is the venue that can effectively connect customers not only to the brand, but to other customers. Positive experiences, once administered, don’t just rest with the recipient. They’re published in the form of public raves and peer-to-peer recommendation, a force far more actionable than push advertising. What’s more, your customers have come to expect access to you and satisfaction from you using social. An NM Incite study shows 83% of Twitter users and 71% of Facebook users expect to get an answer from brands the same day they post to them on their social assets. To make sure you’re responding, you’ve got to have a tech platform that’s set up to moderate and alert so you’ll know ASAP a customer needs help. The more integrated your social enterprise is, the faster you can not only respond, but respond with the answer they’re looking for, because your system is connected to the internal resources that can surface the answer or put wheels in motion to rectify the situation in the shortest amount of time possible. But if you go to the necessary lengths to make sure your customers feel valued and important, will they really reward you? The study says 71% of consumers who got quick and effective responses from companies they contacted via social were more likely to recommend the brand to their friends and followers. So yes, sweeping people off their feet pays big dividends in terms of word-of-mouth marketing. But you should be keenly aware of the reverse side of that coin. Give people a negative experience, either in real world or virtual customer service, and that message is highly likely to get amplified through social channels faster and louder. Only 36% of the NM Incite study’s respondents reported that their problems were solved quickly and effectively. 36%? That’s hardly an impressive number. It gets worse. 10% never got so much as a response - at all. Going back to the relationship analogy, companies that are this deep in the ditch where customer service is concerned are making their girl or boyfriends really easy for a competitor to steal. Given the technology tools and data available right now for having an intimate knowledge of the customer, what products they’ve purchased, likely problems with those products, effective resolutions to those problems, and follow-up communication to gauge satisfaction, there are fewer excuses than ever for making the lifeblood of your business feel like you couldn’t care less. @mikestiles

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  • Servers / ram for social network- how many?

    - by Marty
    I am launching my social network soon an looking into hosting. The question i am lost is: Do i need separate servers for web vs database vs image handling since there is photo sharing? Or does 1 server handle it all? Also is more ram better? If i get 50GB ram is that better than having 8 gb ram? EDIT: It is PHP codeignitor and MySQL for now. (switch to NoSQL DB later if demand calls fr it.) I will be using memcache also. Concept wise it is similar to yelp, so geographic based with lots of user content and image sharing + live feeds an privacy levels. User plan is open question. Without testing the demand for this i cant give a number. But the concept is unique, no one out there with the set of features i am releasing so it could grow. Ideally I want to plan for handling about 1-2 million views / month from launch. If it goes more than that then I will upgrade.

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  • WebCenter Marketing and Upcoming Events

    - by rituchhibber
    Events: Events: Date Event Name Location/Country October 30, 2012 ResCare Solves Content Lifecycle Challenges with Oracle WebCenter Webcast November 1, 2012 Paper Burying Your HR Processes? Dig Your Way Out With Oracle WebCenter! Webcast November 15, 2012 Social Business Thought Leader Webcast: Three Ways to Fix Your Broken Organization, featuring Christian Finn Webcast Marketing: Marketing: WebCenter Sites Sales eVite:Embrace the Base: Create an Exceptional Online Customer Experience with Oracle WebCenter Sites Directs recipients to the Connected Customer Experience Resource Center to see the latest demos, analyst reports, and customer webcasts promoting WebCenter Sites. For more information Click  here. WebCenter Social Business Thought Leaders Series: Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and TechnologyBrian Solis, Altimeter Group digital analyst and futuristDecember 13, 2012 10am PDTRegistration available soon, find other content from this speaker here. Webcast: WebCenter Sites for Applications: Disconnected Online Customer Experience? Connect it with Oracle WebCenter November 8, 2012  eVite | Registration Page WebCenter in Action Customer & Partner webcast series: Started earlier in FY13, a new webcast series featuring WebCenter customer deployments that are executed by a partner.The next webcast in the series will be November 14th:Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter Click here to learn more. OnDemand Webcast: ResCare Solves Content Lifecycle Challenges with Oracle WebCenterComplex documents must be created, assembled, reviewed, and tracked. To avoid fragmented, chaotic information processes, organizations must adopt an integrated set of strategies, standards, best practices, and technologies for managing information. Attend this webcast to learn how Oracle WebCenter has allowed ResCare to: solve content lifecycle challenges, reduce compliance and business risks and increase adoption of intranet as primary business communication tool. On-Demand Assets Date Event Name Location/Country On Demand Avoid Social Media Fatigue - Learn the 9 C’s of Customer Engagement, featuring Ray Wang, Principal Analyst and CEO, Constellation Research Webcast On Demand WebCenter in Action Series: Hitachi Data Systems Improves Global Web Experience with Oracle WebCenter, presented by Hitachi Data Systems and Lingotek. Webcast On Demand Managing Social Relationships for the Enterprise, featuring Jeremiah Owyang, Industry Analyst, Altimeter Group and Reggie Bradford, Vice President, Oracle Webcast On Demand Oracle’s Vision for the Social-Enabled Enterprise, presented by Mark Hurd, Thomas Kurian and Reggie Bradford Webcast On Demand WebCenter in Action Series: Qualcomm Provides a Seamless Experience for Customers with Oracle WebCenter, presented by Qualcomm and Keste. Webcast On Demand Social Business Thought Leaders Series: 6 Counterintuitive Best Practices for Social Collaboration Adoption, featuring John Brunswick, Oracle. Webcast On Demand Oracle WebCenter Connects Patients and Researchers in Cancer Control Mission, presented by Canadian Partnership Against Cancer and App-Systems Webcast On Demand Oracle WebCenter: Modernize, Aggregate and Extend Your Portals Webcast On Demand Top 10 Technology Trends Driving Business Innovation, featuring Andy Mulholland, CTO, Capgemini Webcast On Demand Ancestry.com Helps Families Uncover History with Oracl e WebCenter Webcast On Demand Organic Business Networks: Doing Business in a Hyper-Connected World, featuring Mike Fauscette, GVP, IDC Webcast On Demand Social Business and Innovation, featuring John Mancini, President, AIIM Webcast On Demand Do More with Oracle WebCenter: Expand Beyond Web Experience Management Webcast On Demand Race Against the Machine, featuring Andrew McAfee, author and principal scientist at MIT Webcast On Demand Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience Webcast On Demand Mobile is the New Face of Engagement, featuring Ted Schadler, Vice President & Principal Analyst, Forrester Research Inc Webcast Analyst Report: IDC Research: Oracle Debuts New Release of Oracle WebCenter Sites.

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  • Oracle Social Network and the Flying Monkey Smart Target

    - by kellsey.ruppel
    Originally posted by Jake Kuramoto on The Apps Lab blog. I teased this before OpenWorld, and for those of you who didn’t make it to the show or didn’t come by the Office Hours to take the Oracle Social Network Technical Tour Noel (@noelportugal) ran, I give you the Flying Monkey Smart Target. In brief, Noel built a target, about two feet tall, which when struck, played monkey sounds and posted a comment to an Oracle Social Network Conversation, all controlled by a Raspberry Pi. He also connected a Dropcam to record the winner just prior to the strike. I’m not sure how it all works, but maybe Noel can post the technical specifics. Here’s Noel describing the Challenge, the Target and a few other tidbit in an interview with Friend of the ‘Lab, Bob Rhubart (@brhubart). The monkey target bits are 2:12-2:54 if you’re into brevity, but watch the whole thing. Here are some screen grabs from the Oracle Social Network Conversation, including the Conversation itself, where you can see all the strikes documented, the picture captured, and the annotation capabilities: #gallery-1 { margin: auto;? } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; }    That’s Diego in one shot, looking very focused, and Ernst in the other, who kindly annotated himself, two of the development team members. You might have seen them in the Oracle Social Network Hands-On Lab during the show. There’s a trend here. Not by accident, fun stuff like this has becoming our calling card, e.g. the Kscope 12 WebCenter Rock ‘em Sock ‘em Robots. Not only are these entertaining demonstrations, but they showcase what’s possible with RESTful APIs and get developers noodling on how easy it is to connect real objects to cloud services to fix pain points. I spoke to some great folks from the City of Atlanta about extending the concepts of the flying monkey target to physical asset monitoring. Just take an internet-connected camera with REST APIs like the Dropcam, wire it up to Oracle Social Netwok, and you can hack together a monitoring device for a datacenter or a warehouse. Sure, it’s easier said than done, but we’re a lot closer to that reality than we were even two years ago. Another noteworthy bit from Noel’s interview, beginning at 2:55, is the evolution of social developer. Speaking of, make sure to check out the Oracle Social Developer Community. Look for more on the social developer in the coming months. Noel has become quite the Raspberry Pi evangelist, and why not, it’s a great tool, a low-power Linux machine, cheap ($35!) and highly extensible, perfect for makers and students alike. He attended a meetup on Saturday before OpenWorld, and during the show, I heard him evangelizing the Pi and its capabilities to many people. There is some fantastic innovation forming in that ecosystem, much of it with Java. The OTN gang raffled off five Pis, and I expect to see lots of great stuff in the very near future. Stay tuned this week for posts on all our Challenge entrants. There’s some great innovation you won’t want to miss. Find the comments. Update: I forgot to mention that Noel used Twilio, one of his favorite services, during the show to send out Challenge updates and information to all the contestants.

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  • SQLAuthority News – Stay Connected and Social Media

    - by pinaldave
    I think I have finally gotten back my faith in social media. If you are following my blog I am sure you are aware of my views on social media – SQLAuthority News – Social Media Confusion – Twitter, FaceBook, LinkedIn and Me. I was not happy about how social media was evolving. Whenever I go to Twitter, LinkedIn or Facebook, I noticed the same updates everywhere. I just thought I was wasting my time doing the same thing everywhere. I strongly believe that there is no dictator on internet. Nobody has authority over others, everybody can express their ideas as long as it is not violating others privacy and it is not morally wrong. I have decided that instead of trying to improve the world, I should change myself and adjust my needs. Here are few things I have done to relieve my social media confusion. Twitter I un-followed people who were taking up my time with too many updates. I un-followed people who hardly updated at all. I did not follow anybody else’s list, as I have no control over who other people follow. I follow not only serious SQL people but some fun stuff as well. I removed all my friends who were on Facebook and repeating the same updates on Twitter. I engage with them on Facebook. I followed people who are very conversational on Twitter. I let anybody follow me. I update all my blog posts through at least five tweets online. I decided to re-tweet at least five of my favorite tweets of the day, this way I force myself to remain active in the community. Follow me on Twitter! LinkedIn I updated my career and professional info on LinkedIn. I keep my LinkedIn profile updated with my latest jobs and career news. I let anybody connect with me on LinkedIn. I specify my email address in my profile, keeping it easy for those who want to add me. I read all the profile related updates of my connections – it is very valuable to know who is where and what changes are happening. I do not add my personal tweets or comments in LinkedIn profile. I just keep it professional. Link with me at LinkedIn Facebook I use Facebook only for personal friends. I visit all of my friends at regular intervals and make sure that they are really my friends. I often remove my friends from my Twitter list who are sending duplicate updates. I upload my family photos as well as family updates on Facebook, making sure that only my approved friends are able to read my updates. I keep my Facebook very personal and I often chat with my friends on Facebook chat. I am no longer confused about social media and I think I am using it appropriately. As I said, one cannot decide for others how to use social media, you can only decide for yourself. I have finally found my peace with social media. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, Pinal Dave, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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