Sudden drop of pageviews/visit and increase of bounce rate in Analytics
- by Tebb
Google analytics stats:
04 june 2012
Visits: 4.423
Unique visitors: 3.558
Pageviews: 77.352
Pageviews / visit: 17,49
Visit length: 00:06:26
Bounce rate: 1,09%
05 june 2012
Visits: 4.652
Unique visitors: 3.825
Pageviews: 45.087
Pageviews / visit: 9,69
Visit length: 00:06:45
Bounce rate: 19,60%
From one day to another the bounce rate went from 1% to 19%, the pageviews dropped by half so did the pageviews/visit.
The only thing I changed (If I remember correctly) on the site, was an advertisment that used a javascript.
Could this be the reason? and, if it is, how can I know which one is the real stats?