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  • Oracle went back to school !....

    - by Cristina Ciocoiu
    I am Georgiana, Contracts Manager for Oracle University and Advanced Customer Services in Romania. I started working for Oracle for 4 years ago as a Contracts Specialist. Two years ago I became a manager of a team of 9 Contracts Specialists. On a sunny day in March some members of my team visited the students of the Academy of Economic Studies, accompanied by Recruitment colleagues. This was part of a new initiative to raise awareness on career opportunities at Oracle. We spent approximately 2 hours illustrating and explaining different aspects of the day-to-day activities of an Oracle Contracts Specialist to the future graduates of the Academy. Role Play Since a role play is worth 1000 job descriptions, the audience witnessed an entertaining performance on the contracting process from the phase of the negotiation with the customer to actual signing of the contract. The main focus was on the role of Contracts Specialist liaising with all the groups involved and ensuring that the contract is compliant with Oracle policies while generating the expected revenue. However, the team took other roles as well i.e. Sales Representative, Customer, Business Approver and Lawyer to demonstrate their role in the process. As each of these roles only have a small slice of the big pie, it is vital to understand what happens before and after you come on stage as a Contract Specialist. Contracts Specialist Being a Contracts Specialist goes beyond simply knowing what policies apply, it means understanding Oracle’s core business model, understanding customers’ requests and addressing them in the most effective way. The job also involves connecting smaller teams that are often geographically dispersed across multiple regions so that they become a bigger, stronger and successful team. You are the expert in this key position that can facilitate the closing of a deal or stop it from happening if the risk is too high. The role play provided insights on both. Why I love this job Events of this kind are sometimes just as useful for the “recruiters” as for the “recruits”. For me, as a presenter, it was an excellent opportunity to think about the many reasons why I love what I do in the Contracts department every day and to share this with the students. I wanted to explain to the audience, who are still considering education and career possibilities, that what we do in Contracts DOES make a difference. You have the power to achieve targets that you did not think reachable before. Working in the dynamic Oracle environment shapes you as a person and there is a lot to take away from this experience. Looking back to my years in the Academy (I graduated from the Academy myself), I wish I could have listened to more people talking about their great jobs and about how I could get there. If those were Oracle people I might have been writing this article sooner. J If you are interested to join the Contracts team please click here for more information or contact lavinia.protopopescu-AT-oracle-DOT-com. You can find all openings in Romania via http://campus.oracle.com

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  • Has any language become greatly popular for something other than its intended purpose?

    - by Jon Purdy
    Take this scenario: A programmer creates a language to solve some problem. He then releases this language to help others solve problems like it. Another programmer discovers it's actually much better for some different category of problems. By virtue of this new application, the language then becomes popular for that application primarily. Are there any instances of this actually occurring? Put another way, does the intended purpose of a language have any bearing on how it's actually used, or whether it becomes popular? Is it even important that a language have an advertised purpose?

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  • Key to Successful Offshore Projects

    One of the most popular trends flourishing day by day in the business world is offshore outsourcing. In the recession hit corporate scenario, companies are facing pressure of reducing their operation... [Author: Harkirat Singh Bedi - Computers and Internet - April 21, 2010]

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  • What Is StreamInsight? A Primer for Non-Programmers

    - by Roman Schindlauer
    Are you trying to figure out whether StreamInsight might be something you could use, but you’re having trouble sifting through all the programming jargon that’s used to describe it? StreamInsight is, ultimately, a set of programming tools, and at some point it takes a programmer to implement a StreamInsight solution. But it really should be possible to get a handle on what StreamInsight is all about even if you’re not a programmer yourself. A new article published in the TechNet Wiki may be able to help: StreamInsight for Non-Programmers. It gives an overview of the technology, but it leaves out the C# references and relates StreamInsight to more familiar SQL databases and queries. Check it out. When you’re done there and are ready to dig a little deeper, take a look at Get Started with StreamInsight 2.1. That article should help you navigate through the StreamInsight official documentation and other resources. And, as always, you can post questions or comments here or on the TechNet Wiki. Regards, The StreamInsight Team

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  • #SSAS #Tabular Workshop and Community Events in Netherlands and Denmark

    - by Marco Russo (SQLBI)
    Next week I will finally start the roadshow of the SSAS Tabular Workshop, a 2-day seminar about the new BISM Tabular model for Analysis Services that has been introduced in SQL Server 2012. During these roadshows, we always try to arrange some speeches at local community events in the evening - we already defined for Copenhagen, we have some logistic issue in Amsterdam that we're trying to solve. Here is the timetable: Netherlands SSAS Workshop in Amsterdam, NL – April 16-17, 2012 2-day seminar, I and Alberto will be the trainers for this event, register here We're trying to manage a Community event but we still don't have a confirmation, stay tuned        Denmark SSAS Workshop in Copenhagen, DK – April 26-27, 2012 2-day seminar, I and Alberto will be the trainers for this event, register here Community event on April 26, 2012 This event will run in Hellerup, at Microsoft venue All details available here: http://msbip.dk/events/26/msbip-mode-nr-5/ People from Sweden are welcome! Just register to this private group on LinkedIn in order to announce your presence, so we’ll know how many people will attend In community events we’ll deliver two speeches – here are the descriptions: Inside xVelocity (VertiPaq) PowerPivot and BISM Tabular models in Analysis Services share a great columnar-based database engine called xVelocity in-memory analytics engine (VertiPaq). If you want to improve performance and optimize memory used, you have to understand some basic principles about how this engine works, how data is compressed, and how you can design a data model for better optimization. Prepare yourself to change your mind. xVelocity optimization techniques might seem counterintuitive and are absolutely different than OLAP and SQL ones! Choosing between Tabular and Multidimensional You have a new project and you have to make an important decision upfront. Should you use Tabular or Multidimensional? It is not easy to answer, because sometime there is a clear choice, but most of the times both decisions might be correct, at least at the beginning. In this session we’ll help you making an informed decision, correctly evaluating pros and cons of each one according to common scenarios, considering both short-term and long-term consequences of your choice. I hope to meet many people in this first dates. We have many other events coming in May and June, including an online event (for US time zones), and you can also attend our PreCon Day at TechEd US in Orland (PRC06) or TechEd Europe in Amsterdam. I’ll be a good customer for airline companies in the next three months! I’m just sorry that I hadn’t time to write other articles in the last month, but I’m accumulating material that I will need to write down during some flight – stay tuned…

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  • Does anyone prefer proportional fonts?

    - by Jason Baker
    I was reading the wikipedia article on programming style and noticed something in an argument against vertically aligned code: Reliance on mono-spaced font; tabular formatting assumes that the editor uses a fixed-width font. Most modern code editors support proportional fonts, and the programmer may prefer to use a proportional font for readability. To be honest, I don't think I've ever met a programmer who preferred a proportional font. Nor can I think of any really good reasons for using them. Why would someone prefer a proportional font?

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  • ArchBeat Link-o-Rama for July 2, 2013

    - by Bob Rhubart
    One Week To Go: OTN Architect Day: Cloud Computing - July 9, 2013, Redwood Shores, CA. The first OTN Architect Day event of 2013 happens in just one week, on Tuesday July 9 at the Oracle Conference Center in Redwood Shores, CA. Registration is free and you get three sessions by three experts on cloud computing in the real world — plus a panel Q&A for answers to all of your questions. Register now! Oracle Database 12c: Flashback Moving Forward | Lucas Jellema Oracle ACE Director Lucas Jellema's latest of several recent blog posts dealing with various aspects of the recently released Oracle Database 12c. Detroit, Embracing New Auto Technologies, Seeks App Builders This story from the New York Times paints a rosy picture indeed for app developers as the internet of things continues to evolve. Advanced View Criteria Implementation in ADF BC | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post focuses on advanced declarative View Criteria features. JDeveloper: Showing a Popup when Selecting an af:selectOneRadio | Timo Hahn Oracle ACE Timo Hahn illustrates a use case in which a popup is displayed each time the user clicks on one of the radio buttons of a button group. Can Technology Innovation Save The New York Times? One of the standout keynotes from the recent QCon New York event, this presentation by New York Times Sr. VP/CIO Marc Frons and CTO/VP Rajiv Pant paints a detailed portrait of the complete transformation of an organization -- not just the IT. Enterprise architects will find this particularly interesting. Video: Meet Growing IT Demand for Databases with Private DBaaS Do you understand the difference between traditional database deployment and database as a service? If not, you'll want to check out this video, which includes an overview of Oracle Enterprise Manager's capabilities for rapid deployment of DBaaS. S Webcast: Zero-Downtime Migration to Oracle Exadata Using Oracle GoldenGate: A Customer Case Study Presenters Alok Pareek (VP, Product Management/Development, Oracle Data Integration) and John F. Martin (CEO of Emerging Markets and CTO IQNavigator) discuss how IQNavigator is using Oracle GoldenGate with Oracle Exadata. Free eBook: Building a Database Cloud for Dummies This free quick-reference guide, organized into six short chapters and supplemented with helpful illustrations, provides a clear overview of the cloud and step-by-step instructions on deploying database as a service. (Registration required.) Thought for the Day "My motto is: Live every day to the fullest – in moderation." — Lindsay Lohan (Born July 2, 1986) Source: brainyquote.com

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  • Forget PPC Try SEO

    Today we are living in a online world, where we can make any purchase sitting at home using the Internet. Thus the online business and the consumer who are making online purchase are increasing day by day. So now the companies have already started thinking seriously and implementing the means and methods of search engine marketing. Using this technique web-masters try to attract quality and quantity traffic to their website, so that they can earn business from them.

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  • How many developers actually have private offices?

    - by Prof Plum
    So I know everyone here is all about private offices, how many developers actually have them. I am sort of half skeptical. I can believe that lead developers have them, but thats normally just one person in your average office. If it would not be to much to ask: Do you work in a totally awesome office or a nasty old cube? (or somewhere in between) What's your relative rank in the office? (junior, programmer II, senior, lead, etc.) are you doing internal software, or are you in a software-centric environment? (the general thought seems to be that internal developers get cubes while others live in "Joel-Spolsky-Programmer-Candyland")

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  • StreamInsight Precon at SQLBits 8 in Brighton

    I am giving a full day seminar on StreamInsight at the SQLBits conference in Brighton, UK.  The seminar is happening on 7th April 2011.  Early bird discounts are available so get over to the site and register.  During this day I will be explaining exactly what StreamInsight is and we’ll be looking at how to solve some very interesting business problems with streaming data.  A complete rundown of what it is I will be covering is here.

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  • How to Make your Mac Stand Out

    From time to time every Mac user has to complete a range of day-to-day activities and deal with a range of issues. The most common of them are: ? Hard drive cleanup ? Backup of important files ? P... [Author: Andrew Marsh - Computers and Internet - March 31, 2010]

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  • Does anyone prefer proportional fonts?

    - by Jason Baker
    I was reading the wikipedia article on programming style and noticed something in an argument against vertically aligned code: Reliance on mono-spaced font; tabular formatting assumes that the editor uses a fixed-width font. Most modern code editors support proportional fonts, and the programmer may prefer to use a proportional font for readability. To be honest, I don't think I've ever met a programmer who preferred a proportional font. Nor can I think of any really good reasons for using them. Why would someone prefer a proportional font?

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  • How many developers actually have private offices?

    - by Morgan Herlocker
    So I know everyone here is all about private offices, how many developers actually have them. I am sort of half skeptical. I can believe that lead developers have them, but thats normally just one person in your average office. If it would not be to much to ask: Do you work in a totally awesome office or a nasty old cube? (or somewhere in between) What's your relative rank in the office? (junior, programmer II, senior, lead, etc.) are you doing internal software, or are you in a software-centric environment? (the general thought seems to be that internal developers get cubes while others live in "Joel-Spolsky-Programmer-Candyland")

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  • Possible problems in a team of programmers [on hold]

    - by John
    I am a "one man team" ASP.NET C#, SQL, HTML, JQuery programmer that wants to split workload with two other guys. Since I never actually thought of possible issue in a team of programmer, there are actually quite a few that came to my mind. delegating tasks (who works on what which is also very much related to security). I found Team Foundation Service could be helpful with this problem and started reading about it. Are there any alternatives? security (do now want for original code to be reused outside the project) How to prevent programmers from having access to all parts of code, and how to prevent them from using that code outside of project? Is trust or contract the only way?

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  • New insights I can learn from the Groovy language

    - by Andrea
    I realize that, for a programmer coming from the Java world, Groovy contains a lot of new ideas and cool tricks. My situation is different, as I am learning Groovy coming from a dynamic background, mainly Python and Javascript. When learning a new language, I find that it helps me if I know beforehand which features are more or less old acquaintances under a new syntax and which ones are really new, so that I can concentrate on the latter. So I would like to know which traits distinguish Groovy among the dynamic languages. What are the ideas and insights that a programmer well-versed in dynamic languages should pay attention to when learning Groovy?

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  • Is it possible to get a job in a high-demand company without having hobby projects?

    - by Rachel
    I was curious if the recruitment team at high-demand companies such as Google takes a lack of hobby projects into consideration when evaluating candidates. I'm a straight 40 hour/week programmer, who is lucky to spend an hour or two a month outside of work on anything programming related. I love hanging out on SO/SE during my breaks at work, and love answering questions, but after work I leave the programming world and go back to my life. I already understand that you don't need hobby projects to be a good programmer, but does this lack of hobby projects affect my chances getting a job at a company that always has a long list of candidates trying to get in?

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  • Strange date relationships with #PowerPivot

    - by Marco Russo (SQLBI)
    A reader of my PowerPivot book highlighted a strange behavior of the relationship between a datetime column and a Calendar table. Long story short: it seems that PowerPivot automatically round the date to the “neareast day”, but instead of simply removing the time (truncating the decimal part of the decimal number internally used to represent a datetime value) a rounding function seems used, moving the date to the next day if the time part contain a PM time. As you can imagine, this becomes particularly...(read more)

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  • Using Server Variables in ASP.NET 3.5

    If you are an ASP.NET developer you may notice from your day-to-day job in developing websites that there is some functionality that you need in order to complete specific website tasks. For example you may need to know the IP address of a specific visitor or the browser they re using or even where they re coming from. These questions can be answered by knowing how to use Server Variables in ASP.NET 3.5.... Cloud Servers in Demand - GoGrid Start Small and Grow with Your Business. $0.10/hour

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  • How to interpret this crontab command?

    - by Bakhtiyor
    I know that if I wrote in crontab -e following command 01 04 * * * somecommand then it will run somecommand at 4:01am on every day of every month. What happens if I wrote * * * * * somecommand? Will it run somecommand every single minute? Will this syntax work also? And it is possible to use special strings like @reboot, @daily, etc as it is explained here. At what time of the day somecommand will be executed if I write @daily somecommand command?

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  • The Birth of SSAS Compare

    - by Red Gate Software BI Tools Team
    Noemi Moreno, Red Gate Business Intelligence Specialist Software vendors – even Microsoft – tend to forget about the needs of business intelligence developers. We are a rare and rather invisible species. For example, BIDS remained in VS 2008 until SQL Server 2012. It took until this release before we got something as simple as an “undo” function. Before I joined Red Gate as a BI specialist, I worked on SQL Development. I’ll never forget the time I discovered Red Gate’s SQL Compare tool and how it reduced the task of preparing a database release from a couple of days to ten minutes. When I moved to SSAS, MDX and cubes, I became frustrated with the deployment process because I couldn’t find a tool that made Cube releases as easy as they are with SQL Compare. This became my quest. I pitched the idea to a few people in Red Gate’s regular Down Tools Week, when everyone puts down their day-to-day tasks and works on their own projects. My task was to reason with a roomful of cynical developers, hardened to the blandishments of project managers, for help to develop a tool that would compare two different SSAS databases and create the script to process only the objects that needed processing, thereby reducing release time to only a few minutes. I walked to the podium and gave them the full story of the distressed BI specialists, doomed to spend tedious hours preparing deployment scripts. A few developers recovered from their torpor to cast a languid eye at my presentation. It wasn’t enough. In a sudden impulse, I blurted out a promise to perform a flamenco dance for just the team if the tool was able to successfully compare two SSAS databases and generate a script by the end of the week. I was lucky enough that some of them believed me and jumped in: David Pond (Dev), Matt Burton (Dev), Tilman Bregler (Dev), Shobana Sekar (Test), Ruchija Raj (Test), Nick Sutherland (Product Manager) and Irma Tanovic (BI). They didn’t know that Irma and I would be away on a conference in Amsterdam and would leave them without our support. But to my surprise, they had a working tool by the time we came back – basic, and with a few bugs, but a working tool nonetheless! Seeing it compare a very basic SSAS database, detect the changes and generate the scripts was amazing! Something that normally takes half a day was done in under a minute. Since then, a few months have passed and a BI Tools team has been created at Red Gate to work full time on BI tools for BI developers, starting with SSAS Compare. How cool is that? So download the free beta and give us your feedback. And the flamenco? I still need to deliver that. Tilman reminds me every day! I need to get the full flamenco costume.

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  • How to begin? Windows 8 Development

    - by Dennis Vroegop
    Ok. I convinced you in my last post to do some Win8 development. You want a piece of that cake, or whatever your reasons may be. Good! Welcome to the club! Now let me ask you a question: what are you going to write? Ah. That’s the big one, isn’t it? What indeed? If you have been creating applications for computers before you’re in for quite a shock. The way people perceive apps on a tablet is quite different from what we know as applications. There’s a reason we call them apps instead of applications! Yes, technically they are applications but we don’t call them apps only because it sounds cool. The abbreviated form of the word applications itself is a pointer. Apps are small. Apps are focused. Apps are more lightweight. Apps do one thing but they do that one thing extremely good. In the ‘old’ days we wrote huge systems. We build ecosystems of services, screens, databases and more to create a system that provides value for the user. Think about it: what application do you use most at work? Can you in one sentence describe what it is, or what it does and yet still distinctively describe its purpose? I doubt you can. Let’s have a look at Outlouk. We all know it and we all love or hate it. But what is it? A mail program? No, there’s so much more there: calendar, contacts, RSS feeds and so on. Some call it a ‘collaboration’  application but that’s not really true as well. After all, why should a collaboration application give me my schedule for the day? I think the best way to describe Outlook is “client for Exchange”  although that isn’t accurate either. Anyway: Outlook is a great application but it’s not an ‘app’ and therefor not very suitable for WinRT. Ok. Disclaimer here: yes, you can write big applications for WinRT. Some will. But that’s not what 99.9% of the developers will do. So I am stating here that big applications are not meant for WinRT. If 0.01% of the developers think that this is nonsense then they are welcome to go ahead but for the majority here this is not what we’re talking about. So: Apps are small, lightweight and good at what they do but only at that. If you’re a Phone developer you already know that: Phone apps on any platform fit the description I have above. If you’ve ever worked in a large cooperation before you might have seen one of these before: the Mission Statement. It’s supposed to be a oneliner that sums up what the company is supposed to do. Funny enough: although this doesn’t work for large companies it does work for defining your app. A mission statement for an app describes what it does. If it doesn’t fit in the mission statement then your app is going to get to big and will fail. A statement like this should be in the following style “<your app name> is the best app to <describe single task>” Fill in the blanks, write it and go! Mmm.. not really. There are some things there we need to think about. But the statement is a very, very important one. If you cannot fit your app in that line you’re preparing to fail. Your app will become to big, its purpose will be unclear and it will be hard to use. People won’t download it and those who do will give it a bad rating therefor preventing that huge success you’ve been dreaming about. Stick to the statement! Ok, let’s give it a try: “PlanesAreCool” is the best app to do planespotting in the field. You might have seen these people along runways of airports: taking photographs of airplanes and noting down their numbers and arrival- and departure times. We are going to help them out with our great app! If you look at the statement, can you guess what it does? I bet you can. If you find out it isn’t clear enough of if it’s too broad, refine it. This is probably the most important step in the development of your app so give it enough time! So. We’ve got the statement. Print it out, stick it to the wall and look at it. What does it tell you? If you see this, what do you think the app does? Write that down. Sit down with some friends and talk about it. What do they expect from an app like this? Write that down as well. Brainstorm. Make a list of features. This is mine: Note planes Look up aircraft carriers Add pictures of that plane Look up airfields Notify friends of new spots Look up details of a type of plane Plot a graph with arrival and departure times Share new spots on social media Look up history of a particular aircraft Compare your spots with friends Write down arrival times Write down departure times Write down wind conditions Write down the runway they take Look up weather conditions for next spotting day Invite friends to join you for a day of spotting. Now, I must make it clear that I am not a planespotter nor do I know what one does. So if the above list makes no sense, I apologize. There is a lesson: write apps for stuff you know about…. First of all, let’s look at our statement and then go through the list of features. Remove everything that has nothing to do with that statement! If you end up with an empty list, try again with both steps. Note planes Look up aircraft carriers Add pictures of that plane Look up airfields Notify friends of new spots Look up details of a type of plane Plot a graph with arrival and departure times Share new spots on social media Look up history of a particular aircraft Compare your spots with friends Write down arrival times Write down departure times Write down wind conditions Write down the runway they take Look up weather conditions for next spotting day Invite friends to join you for a day of spotting. That's better. The things I removed could be pretty useful to a plane spotter and could be fun to write. But do they match the statement? I said that the app is for spotting in the field, so “look up airfields” doesn’t belong there: I know where I am so why look it up? And the same goes for inviting friends or looking up the weather conditions for tomorrow. I am at the airfield right now, looking through my binoculars at the planes. I know the weather now and I don’t care about tomorrow. If you feel the items you’ve crossed out are valuable, then why not write another app? One that says “SpotNoter” is the best app for preparing a day of spotting with my friends. That’s a different app! Remember: Win8 apps are small and very good at doing ONE thing, and one thing only! If you have made that list, it’s time to prepare the navigation of your app. The navigation is how users see your app and how they use it. We’ll do that next time!

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  • Good book for improving c# skills?

    - by JMarsch
    Hello: I was asked to recommend a good book for a mid-level experienced developer who wants to improve their coding skills (c# developer). I was thinking about: Code Complete: http://www.amazon.com/Code-Complete-Practical-Handbook-Construction/dp/0735619670/ref=sr_1_1?ie=UTF8&qid=1291221928&sr=8-1 The Pragmatic Programmer: http://www.amazon.com/Pragmatic-Programmer-Journeyman-Master/dp/020161622X/ref=sr_1_3?ie=UTF8&qid=1291221928&sr=8-3 or Effective C#: http://www.amazon.com/Effective-Covers-4-0-Specific-Development/dp/0321658701/ref=sr_1_1?s=books&ie=UTF8&qid=1291222038&sr=1-1 What do you think about those? Any other suggestions?

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  • Steps to create a solution for a problem

    - by Mr_Green
    I am a trainee. According to my teacher, he says that to solve a problem we should go with steps to solve it like Create Algorithm (optional) Create a Datatable: By analyzing the problem, create main concepts in those problem as columns and the related issues in the main concept as rows. Create a Flowchart based on the Datatable. (when creating flow chart, think that you are in that situation and design it in your brain) By seeing the Flowchart, solve the problem. These steps should always consider by a programmer if he/she wants to become a Software designer (not programmer). Because the above approach gives an efficient way of finding solution to a problem even the problem is small. According to him, this way of approach also works in real time scenario's. My question is: Is this really an efficient way? please share also your thoughts. Keeping beside my question I just want to share some thoughts of my teacher with you who is a good mentor for me.

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  • PASS: SQLRally Thoughts

    - by Bill Graziano
    The PASS Board recently decided that we wouldn’t put another US-based SQLRally on the calendar until we had a chance to review the program. I wanted to provide some of my thinking around this. Keep in mind that this is the opinion of one Board member. The Board committed to complete two SQLRally events to determine if an event modeled between SQL Saturday and the Summit was viable. We’ve completed the two events and now it’s time to step back and review the program. This is my seventh year on the PASS Board. Over that time people have asked me why PASS does certain things. Many, many times my answer has been “Because that’s the way we did it last year”. And I am tired of giving that answer. We need to take a step back and review the US-based SQLRally before we schedule another one. It would be irresponsible for me as a Board member to commit resources to this without validating that what we’re doing makes sense for the organization and our members. I have no doubt that this was a great event for the attendees. We just need to validate it’s the best use of our resources. Please keep in mind that we haven’t cancelled the event. We’ve just said we need to review it before scheduling another one. My opinion is that some fairly serious changes are needed to the model before we consider it again – IF we do it again. I’ve come to that conclusion after speaking with the Dallas organizers, our HQ team, our Marketing team, other Board members (including one of the Orlando organizers), attendees in Orlando and Dallas and visiting other similar events. I should point out that their views aren’t unanimous on nearly any part of this event -- which is one of the reasons I want to take some time and think about this before continuing. I think it’s helpful to look at the original goals of what we were trying to accomplish. Andy Warren wrote these up in August of 2010. My summary of these goals and some thoughts on each one is below. Many of these thoughts revolve around the growth of SQL Saturdays. In the two years since that document was written these events have grown significantly. The largest SQL Saturdays are now over 500 people which mean they are nearly the same size as our recent SQLRally. Our goals included: Geographic diversity. We wanted an event in an area of the country that was away from any given Summit location. I think that’s still a valid goal. But we also have SQL Saturdays all over the country. What does SQLRally bring to this that SQLSaturday doesn’t? Speaker growth. One of the stated goals was to build a “farm club” for speakers. This gives us a way for speakers to work up to speaking at Summit by speaking in front of larger crowds. What does SQLRally bring to this that the larger SQL Saturdays aren’t providing? Pre-Conference speakers is one obvious answer here. Lower price. On a per-day basis, SQLRally is roughly 1/4th the price of the Summit. We wanted a way for people to experience something Summit-like at a lower price point. The challenge is that we are very budget constrained at that lower price point. International Event Model.  (I need to write more about this but I’m out of time.  I’ll cover it in the next installment.) There are a number of things I really like about SQLRally. I love the smaller conferences. They give me a chance to meet more people than at something the size of Summit. I like the two day format. That gives you two evenings to be at social events with people. Seeing someone a second day is a great way to build a bond with that person. That’s more difficult to do at a SQL Saturday. We also need to talk about the financial aspects of the event. Last year generated a small $17,000 profit on revenues of $200,000. Percentage-wise that’s reasonable but on an absolute basis it’s not a huge amount in our budget. We think this year will lose between $30,000 and $50,000 and take roughly 1,000 hours of HQ time. We don’t have detailed financials back yet but that’s our best guess at this point. Part of that was driven by using a convention center instead of a hotel. Until we get detailed financials back we won’t have the full picture around the financial impact. This event also takes time and mindshare from our Marketing team. This may sound like a small thing but please don’t underestimate it. Our original vision for this was something that would take very little time from our Marketing team and just a few mentions in the Connector. It turned out to need more than that. And all those mentions and emails take up space we could use to talk about other events and other programs. Last I wanted to talk about some of the things I’m thinking about. I don’t think it’s as simple as saying if we just fix “X” it all gets better. Is this that much better of an event than SQL Saturdays? What if we gave a few SQL Saturdays some extra resources? When SQL Saturdays were around 250 people that wasn’t as viable. With some of those events over 500 we need to reconsider this. We need to get back to a hotel venue. That will help with cost and networking. Is this the best use of the 1,000 HQ hours that we invested in the event? Is our price-point correct? I’m leaning toward raising our price closer to Summit on a per-day basis. I think this will let us put on a higher quality event and alleviate much of the budget pressure. Should growing speakers be a focus? Having top-line pre-conference speakers helps market the event. It will also have an impact on pricing and overall profit. We should also ask if it actually does grow speakers. How many of these people will eventually register for Summit? Attend chapters? Is SQLRally a driver into PASS or is it something that chapters, etc. drive people to? Should we have one paid day and one free instead of two paid days? This is a very interesting model that is used by SQLBits in the UK. This gives you the two day aspect as well as offering options for paid and free attendees. I’m very intrigued by this. Should we focus on a topic? Buried in the minutes is a discussion of whether PASS should have a Business Analytics conference separate from Summit. This is an interesting question to consider. Would making SQLRally be focused on a particular topic make it more attractive? Would that even be a SQLRally? Can PASS effectively manage the two events? (FYI - Probably not.) Would it help differentiate it from Summit and SQL Saturday? These are all questions that I think should be asked and answered before we do this event again. And we can’t do that if we don’t take time to have the discussion. I wanted to get this published before I take off for a few days of vacation. When I get back I’d like to write more about why the international events are different and talk about where we go from here.

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